JW Player: Most-used fields

The table below gives information about most-used fields that you can import from JW Player. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Site ID	Site ID	Unique identifier for an account property within JW Player.	dimension
ad_impressions	ad_impressions	The total count of ad impressions served within video content.	metric
ads_per_viewer	ads_per_viewer	The average number of ad impressions served per unique viewer.	metric
complete_rate	complete_rate	The percentage of viewers who watched a media item to 100% completion.	metric
completes	completes	The total count of viewers who watched a media item to 100% completion.	metric
country_code	country_code	The two-letter ISO 3166-1 alpha-2 country code where the play event occurred.	dimension
device_id	device_id	A unique identifier assigned to the device used by a viewer to access and watch video content.	dimension
eastern_date	eastern_date	The date of the play session, based on the Eastern time zone (UTC -4 or UTC -5, depending on daylight saving time).	dimension
media_id	media_id	The unique identifier of the media item being viewed.	dimension
platform_id	platform_id	The identifier of the platform where the video content was viewed (e.g., web, iOS, Android).	dimension
plays	plays	The total number of times a video was started.	metric
tag	tag		dimension
time_watched	time_watched	The total accumulated duration across all play sessions for a media item.	metric
time_watched_per_viewer	time_watched_per_viewer	The average duration that each unique viewer watched a media item.	metric
unique_viewers	unique_viewers	The total number of distinct viewers identified by IP address and user agent.	metric