Facebook Metadata: Most-used fields#
The table below gives information about most-used fields that you can import from Facebook Metadata. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
account_id Dimension
The unique identifier for a Facebook Ad Account. This ID is used to retrieve metadata related to the specific ad account, such as assigned users or agency relationships.
account_status Dimension
The current status of the Facebook ad account. This indicates whether the account is active, disabled, or in various other states such as pending review or closure.
amount_spent Metric
The estimated total amount of money spent on a campaign, ad set, or individual ad during its scheduled run. This metric provides insights into advertising expenditures.
business_id Dimension
The unique identifier for a specific business on Facebook.
business_name Dimension
The name of the business.
created_time_date Dimension
The date and time when an entity, such as an access request or another record, was initially created within the Facebook platform. This field is used for historical tracking and filtering.
currency Dimension
The ISO 4217 currency code used for the ad account, impacting financial reporting and transactions.
name Dimension
The name of the object, which can be an assigned user or an agency/business.
timezone_name Dimension
The name of the timezone configured for the ad account, influencing data reporting, scheduling, and insights.