Facebook Metadata: Most-used fieldsΒΆ
The table below gives information about most-used fields that you can import from Facebook Metadata. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
access_requested_time Dimension
The timestamp indicating when access to an asset was initially requested.
access_status Dimension
Indicates the current status of an access request to an asset (e.g., ad account or page), which can be 'CONFIRMED' for approved access or 'PENDING' if a review is required.
account_id Dimension
The unique identifier for a Facebook Ad Account. This ID is used to retrieve metadata related to the specific ad account, such as assigned users or agency relationships.
account_status Dimension
The current status of the Facebook ad account. This indicates whether the account is active, disabled, or in various other states such as pending review or closure.
ad_account_id Dimension
The unique identifier for a Facebook Ad Account, typically formatted as 'act_ACCOUNT_ID'.
ad_account_name Dimension
The user-defined name of the Facebook Ad Account.
amount_spent Metric
The estimated total amount of money spent on a campaign, ad set, or individual ad during its scheduled run. This metric provides insights into advertising expenditures.
business_id Dimension
The unique identifier for a specific business on Facebook.
business_name Dimension
The name of the business.
created_time_date Dimension
The date and time when an entity, such as an access request or another record, was initially created within the Facebook platform. This field is used for historical tracking and filtering.
currency Dimension
The ISO 4217 currency code used for the ad account, impacting financial reporting and transactions.
id Dimension
The unique identifier for the object, such as an assigned user, agency, ad account, or product catalog.
name Dimension
The name of the object, which can be an assigned user or an agency/business.
permitted_tasks Dimension
A list of tasks or roles that a user or agency is allowed to perform on a specific asset (e.g., ad account, page, or pixel), such as 'ADVERTISE' or 'ANALYZE'.
tasks Dimension
A list of all roles and responsibilities that a user currently holds on a given object, such as an ad account or business asset.
timezone_name Dimension
The name of the timezone configured for the ad account, influencing data reporting, scheduling, and insights.