Facebook Metadata: Most-used fields

The table below gives information about most-used fields that you can import from Facebook Metadata. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
access_status	access_status	The status of the access request for an agency or business to an ad account.	dimension
account_id	account_id	The unique identifier for a Facebook Ad Account. This ID is used to retrieve metadata related to the specific ad account, such as assigned users or agency relationships.	dimension
account_status	account_status	The current status of the Facebook ad account. This indicates whether the account is active, disabled, or in various other states such as pending review or closure.	metric
ad_account_id	ad_account_id	The unique identifier for an ad account, representing the business entity managing ads on Facebook.	dimension
ad_account_name	ad_account_name	The name of the ad account.	dimension
business_id	business_id	The unique identifier for a specific business on Facebook.	dimension
business_name	business_name	The name of the business.	dimension
created_time_date	created_time_date	The date and time when an entity, such as an access request or another record, was initially created within the Facebook platform. This field is used for historical tracking and filtering.	dimension
id	id	A unique identifier for the object, which can be an assigned user or an agency/business.	dimension
name	name	The name of the object, which can be an assigned user or an agency/business.	dimension
permitted_tasks	permitted_tasks	The list of tasks or permissions that are assignable on this object, such as an ad account or related to an access request.	dimension
tasks	tasks	All roles or tasks assigned to a specific user on an object, such as an ad account.	dimension