Quora: Most-used fields

The table below gives information about most-used fields that you can import from Quora. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
accountCurrency	accountCurrency	The currency used for the ad account, such as ‘USD’. Monetary values are reported in units of one ten-thousandth of the local base currency.	dimension
accountId	accountId	A unique identifier for the advertising account.	metric
accountName	accountName	The name of the advertising account.	dimension
adId	adId	A unique identifier for the ad within an ad set.	metric
adName	adName	The name of the ad.	dimension
adSetId	adSetId	A unique identifier for the ad set within a campaign.	metric
adSetName	adSetName	The name of the ad set.	dimension
bidAmount	bidAmount	The bid amount set for the ad or ad set. Monetary values are reported in units of one ten-thousandth of the local base currency.	metric
campaignId	campaignId	A unique identifier for the advertising campaign within an account.	metric
campaignName	campaignName	The name of the advertising campaign.	dimension
clicks	clicks	The total number of clicks on the ad, ad set, or campaign.	metric
conversionRate	conversionRate	The percentage of clicks that resulted in a conversion for an advertising campaign.	metric
conversions	conversions	The total number of conversions attributed to the ad, ad set, or campaign, broken down by conversion type (e.g., ‘Generic’, ‘Purchase’, ‘GenerateLead’).	metric
costPerLead	costPerLead	The average cost incurred for each lead generated by an advertising campaign.	metric
cpc	cpc	The average cost per click for an advertising campaign.	metric
ctr	ctr	The click-through rate, which measures the percentage of impressions that resulted in a click for an advertising campaign.	metric
date	date	The specific date for which the performance data is reported. The data can be provided daily when granularity is set to ‘DAY’.	dimension
formCompletionRate	formCompletionRate	The rate at which users complete a form after interacting with an ad. This metric is used to measure the effectiveness of ad campaigns in driving form submissions.	metric
impressions	impressions	The total number of times an ad was displayed.	metric
landingURL	landingURL	The URL of the landing page associated with the ad.	dimension
leadsGenerated	leadsGenerated	The total number of leads generated by the ad campaign.	metric
spend	spend	The total amount of money spent on the ad, ad set, or campaign. Monetary values are reported in units of one ten-thousandth of the local base currency.	metric
status	status	The current operational status of the ad, ad set, or campaign (e.g., ‘RUNNING’). This field is not valid for data at the account level.	dimension