Quora: Most-used fields#
The table below gives information about most-used fields that you can import from Quora. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
accountCurrency Dimension
The currency used for the ad account, such as 'USD'. Monetary values are reported in units of one ten-thousandth of the local base currency.
accountId Metric
A unique identifier for the advertising account.
accountName Dimension
The name of the advertising account.
adId Metric
A unique identifier for the ad within an ad set.
adName Dimension
The name of the ad.
adSetId Metric
A unique identifier for the ad set within a campaign.
adSetName Dimension
The name of the ad set.
bidAmount Metric
The bid amount set for the ad or ad set. Monetary values are reported in units of one ten-thousandth of the local base currency.
campaignId Metric
A unique identifier for the advertising campaign within an account.
campaignName Dimension
The name of the advertising campaign.
clicks Metric
The total number of clicks on the ad, ad set, or campaign.
conversionRate Metric
The percentage of clicks that resulted in a conversion for an advertising campaign.
conversions Metric
The total number of conversions attributed to the ad, ad set, or campaign, broken down by conversion type (e.g., 'Generic', 'Purchase', 'GenerateLead').
costPerLead Metric
The average cost incurred for each lead generated through advertising campaigns on the Quora platform. This metric helps evaluate the efficiency of ad spend in acquiring potential customers.
cpc Metric
The average cost per click for an advertising campaign.
ctr Metric
The click-through rate, which measures the percentage of impressions that resulted in a click for an advertising campaign.
date Dimension
The specific date for which the performance data is reported. The data can be provided daily when granularity is set to 'DAY'.
formCompletionRate Metric
The percentage of users who complete a lead generation form after interacting with an ad on Quora. This indicates the effectiveness of the ad and form in driving conversions.
impressions Metric
The total number of times an ad was displayed.
landingURL Dimension
The URL of the landing page associated with the ad.
leadsGenerated Metric
The total number of leads generated by the advertising campaign on the Quora platform. This metric is available through the Quora Ads Reporting API, allowing users to track the success of their lead generation efforts.
spend Metric
The total amount of money spent on the ad, ad set, or campaign. Monetary values are reported in units of one ten-thousandth of the local base currency.
status Dimension
The current operational status of the ad, ad set, or campaign (e.g., 'RUNNING'). This field is not valid for data at the account level.