Facebook Ads Pixel Stats: Most-used fields

The table below gives information about most-used fields that you can import from Facebook Ads Pixel Stats. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad_pixel_id	ad_pixel_id	The unique identifier for the Facebook Ad Pixel.	dimension
ad_pixel_name	ad_pixel_name	The name of the Facebook Ad Pixel.	dimension
browser_type	browser_type	The type of web browser used when the pixel event was fired (e.g., Chrome, Safari, Firefox).	dimension
count	count	The aggregated count of pixel fires for the specified aggregation dimension. This represents the total number of times an event or pixel fire occurred within the given timeframe.	metric
custom_data_field	custom_data_field	A custom data field associated with the pixel event, allowing for tracking of additional user-defined parameters.	dimension
date	date	The calendar date when the pixel event data was recorded.	dimension
device_os	device_os	The operating system of the device where the pixel event was fired (e.g., iOS, Android, Windows).	dimension
device_type	device_type	The type of device used when the pixel event was fired (e.g., mobile, desktop, tablet).	dimension
event	event	The type of pixel event that was fired (e.g., PageView, Purchase, Lead).	dimension
event_detection_method	event_detection_method	The method by which the pixel event was detected (e.g., standard event, custom event, auto-detected).	dimension
event_processing_results	event_processing_results	The outcome or status of the event’s processing by Facebook.	dimension
event_source	event_source	The source of the event data, indicating where the event originated (e.g., web, app, offline).	dimension
event_total_counts	event_total_counts	The total number of pixel fires for all events over the entire specified time span.	dimension
facebook_ad_account_id	facebook_ad_account_id	The unique identifier for the Facebook Ad Account associated with the pixel.	dimension
facebook_ad_account_name	facebook_ad_account_name	The name of the Facebook Ad Account.	dimension
host	host	The hostname where the pixel event was fired.	dimension
match_keys	match_keys	The keys used for matching pixel events to Facebook user identities, contributing to match quality (e.g., email, phone number).	dimension
pixel_fire	pixel_fire	The total number of times the Facebook pixel fired within a given hour.	dimension
start_time	start_time	The start time of the data aggregation period for the pixel tracking data. This field specifies the beginning of the time range for which the pixel stats are collected.	dimension
url	url	The URL where the pixel event was fired. Query parameters are stripped from the URLs.	dimension