Facebook Ads Pixel Stats: Most-used fieldsΒΆ
The table below gives information about most-used fields that you can import from Facebook Ads Pixel Stats. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_pixel_id Metric
The unique identifier for the Facebook Ad Pixel.
ad_pixel_name Dimension
The name of the Facebook Ad Pixel.
count Metric
The aggregated count of pixel fires for the specified aggregation dimension. This represents the total number of times an event or pixel fire occurred within the given timeframe.
date Dimension
The calendar date when the pixel event data was recorded.
event Dimension
This field represents the type of event fired by the Facebook Pixel, used for aggregating pixel statistics. Examples of events include PageView, Purchase, AddToCart, Lead, and CompleteRegistration.
event_source Dimension
The source of the pixel event, such as a specific event type (e.g., PageView, Purchase, AddToCart) or the origin of the event data. This field provides the breakdown dimension when pixel statistics are aggregated by 'event'.
event_total_counts Dimension
The total number of times a pixel event or activity occurred, aggregated according to the specified dimension. This count indicates the volume of user actions tracked by the pixel for a given field value.
facebook_ad_account_id Dimension
The unique identifier for the Facebook Ad Account associated with the pixel.
facebook_ad_account_name Dimension
The name of the Facebook Ad Account.
pixel_fire Dimension
Represents an instance when the Facebook pixel is activated on a website or app, indicating that an event has occurred and data has been sent to Facebook. This is the underlying event that 'event_total_counts' quantifies.
start_time Dimension
The start time of the data aggregation period for the pixel tracking data. This field specifies the beginning of the time range for which the pixel stats are collected.
url Dimension
The URL of the page where the pixel event occurred. This field provides the breakdown dimension when pixel statistics are aggregated by 'url', showing pixel activity per specific URL.