Facebook Ads Pixel Stats: Most-used fields#
The table below gives information about most-used fields that you can import from Facebook Ads Pixel Stats. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_pixel_id Metric
The unique identifier for the Facebook Ad Pixel.
ad_pixel_name Dimension
The name of the Facebook Ad Pixel.
count Metric
The aggregated count of pixel fires for the specified aggregation dimension. This represents the total number of times an event or pixel fire occurred within the given timeframe.
custom_data_field Dimension
Represents a user-defined field within the custom data payload of a Facebook Pixel event. This allows for tracking additional, specific information relevant to your website actions beyond standard event parameters.
date Dimension
The calendar date when the pixel event data was recorded.
event Dimension
The type of pixel event that was fired (e.g., PageView, Purchase, Lead).
event_source Dimension
Identifies the origin of the event data, such as events tracked via the Meta Pixel (browser-side) or through the Conversions API (server-side, app, or offline).
event_total_counts Dimension
The total number of times any pixel event was fired and recorded within the specified time period.
facebook_ad_account_id Dimension
The unique identifier for the Facebook Ad Account associated with the pixel.
facebook_ad_account_name Dimension
The name of the Facebook Ad Account.
pixel_fire Dimension
Represents the total count of events fired by a specific Facebook Pixel within a given time range and aggregation dimension. This metric helps in understanding the volume of user actions tracked by the pixel.
start_time Dimension
The start time of the data aggregation period for the pixel tracking data. This field specifies the beginning of the time range for which the pixel stats are collected.