Facebook Ads Pixel Stats: Most-used fields#
The table below gives information about most-used fields that you can import from Facebook Ads Pixel Stats. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_pixel_id Dimension
The unique identifier for the Facebook Ad Pixel.
ad_pixel_name Dimension
The name of the Facebook Ad Pixel.
count Metric
The aggregated count of pixel fires for the specified aggregation dimension. This represents the total number of times an event or pixel fire occurred within the given timeframe.
date Dimension
The calendar date when the pixel event data was recorded.
event Dimension
This field represents the type of event fired by the Facebook Pixel, used for aggregating pixel statistics. Examples of events include PageView, Purchase, AddToCart, Lead, and CompleteRegistration.
facebook_ad_account_id Dimension
The unique identifier for the Facebook Ad Account associated with the pixel.
facebook_ad_account_name Dimension
The name of the Facebook Ad Account.
start_time Dimension
The start time of the data aggregation period for the pixel tracking data. This field specifies the beginning of the time range for which the pixel stats are collected.