Audience Studio: Most-used fields

The table below gives information about most-used fields that you can import from Audience Studio. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
category	segment_category	Category of the audience segment.	dimension
description	segment_description	The descriptive text for the audience segment.	dimension
id	segment_id	Unique identifier for the audience segment.	dimension
is_active	segment_is_active		dimension
last_compute_time	segment_last_compute_time		dimension
name	site_name	The name of the audience segment.	dimension
page_views	page_views	The total number of page views associated with the audience segment.	metric
population	population	The total number of unique users or devices within the audience segment.	metric
report_date	report_date	A generated snapshot date for when the audience data was reported.	dimension
segment_type	segment_type	The classification or category of the audience segment (e.g., behavioral, demographic).	dimension
segment_uuid	segment_uuid	A unique identifier for the audience segment.	dimension
segment_uuid_long	segment_uuid_long		dimension
sub_category	segment_sub_category		dimension
type	type		dimension
uniques	uniques	The number of unique visitors or devices associated with a segment in a specific distribution.	metric