Branch Query API: Most-used fields

The table below gives information about most-used fields that you can import from Branch Query API. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
date	date	The date of the event or data point.	dimension
deep_linked	deep_linked	Indicates whether the data point originated from a deep link. Possible values are ‘true’ or ‘false’.	dimension
from_desktop	from_desktop	Indicates whether the data originated from a desktop device. Possible values are ‘true’ or ‘false’.	dimension
last_attributed_touch_data_tilde_advertising_partner_name	last_attributed_touch_data_tilde_advertising_partner_name	The name of the advertising partner to which the last touch point before a conversion was attributed, such as ‘Google AdWords’.	dimension
last_attributed_touch_data_tilde_campaign	last_attributed_touch_data_tilde_campaign	The name of the advertising campaign to which the last touch point before a conversion was attributed.	dimension
last_attributed_touch_data_tilde_campaign_id	last_attributed_touch_data_tilde_campaign_id	The unique identifier of the marketing campaign that the last attributed touch (e.g., click, impression) belongs to. This field allows for analysis of performance data grouped by specific campaign IDs.	dimension
last_attributed_touch_data_tilde_channel	last_attributed_touch_data_tilde_channel	The marketing channel to which the last touch point before a conversion was attributed, such as ‘ads’ or ‘Journeys’.	dimension
last_attributed_touch_data_tilde_secondary_publisher	last_attributed_touch_data_tilde_secondary_publisher	The secondary publisher attributed to the last touch event (e.g., click or impression).	dimension
last_cta_view_data_tilde_ad_id	last_cta_view_data_tilde_ad_id	The identifier for the advertisement that was associated with the user’s last Call-To-Action (CTA) view. This field can be used to segment or filter analytics data.	dimension
last_cta_view_data_tilde_advertising_partner_name	last_cta_view_data_tilde_advertising_partner_name	The name of the advertising partner from the last Call To Action (CTA) view.	dimension
last_cta_view_data_tilde_campaign	last_cta_view_data_tilde_campaign	The campaign associated with the last Call-to-Action (CTA) view event.	dimension
last_cta_view_data_tilde_secondary_publisher	last_cta_view_data_tilde_secondary_publisher	The secondary publisher associated with the last Call-to-Action (CTA) view event.	dimension
name	name	The name associated with the aggregated data.	dimension
origin	origin	The origin of the data being reported.	dimension
revenue	revenue	The total monetary value generated from events or activities, aggregated as a financial metric.	metric
timestamp	timestamp	The date and time associated with the aggregated data point. This indicates when the specific result data was recorded or generated.	dimension
total_count	total_count	The total number of events counted for a specific aggregation period, where each event is counted regardless of user uniqueness.	metric
unique_count	unique_count	The count of unique events, where each event is only counted once if triggered by the same user within the aggregation period.	metric
user_data_environment	user_data_environment	The environment of the user’s device or interaction.	dimension
user_data_geo_country_code	user_data_geo_country_code	The geographical country code of the user’s location.	dimension
user_data_geo_dma_code	user_data_geo_dma_code	The user’s geographical Designated Market Area (DMA) code.	metric
user_data_language	user_data_language	The language setting of the user’s device or system.	dimension
user_data_os	user_data_os	The operating system of the user’s device, such as ‘ANDROID’ or ‘IOS’.	dimension
user_data_platform	user_data_platform	The platform from which the user interacted, such as mobile or web.	dimension