Branch Query API: Most-used fields#
The table below gives information about most-used fields that you can import from Branch Query API. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
date Dimension
The date of the event or data point.
deep_linked Dimension
Indicates whether the data point originated from a deep link. Possible values are 'true' or 'false'.
from_desktop Dimension
Indicates whether the data originated from a desktop device. Possible values are 'true' or 'false'.
last_attributed_touch_data_tilde_ad_id Dimension
The unique identifier for the ad that was last attributed to a touch. This is a dimension used to group and filter attribution data.
last_attributed_touch_data_tilde_ad_name Dimension
The name of the ad that was last attributed to a touch. This is a dimension used to group and filter attribution data.
last_attributed_touch_data_tilde_ad_set_name Dimension
The name of the ad set that was last attributed to a touch. This is a dimension used to group and filter attribution data.
last_attributed_touch_data_tilde_advertising_partner_name Dimension
The name of the advertising partner to which the last touch point before a conversion was attributed, such as 'Google AdWords'.
last_attributed_touch_data_tilde_campaign Dimension
The name of the advertising campaign to which the last touch point before a conversion was attributed.
last_attributed_touch_data_tilde_campaign_id Dimension
The unique identifier of the marketing campaign that the last attributed touch (e.g., click, impression) belongs to. This field allows for analysis of performance data grouped by specific campaign IDs.
last_attributed_touch_data_tilde_channel Dimension
The marketing channel to which the last touch point before a conversion was attributed, such as 'ads' or 'Journeys'.
last_attributed_touch_data_tilde_creative_id Dimension
The unique identifier for the creative associated with the ad that was last attributed to a touch. This is a dimension used to group and filter attribution data.
last_attributed_touch_data_tilde_creative_name Dimension
The name of the creative associated with the ad that was last attributed to a touch. This is a dimension used to group and filter attribution data.
last_attributed_touch_data_tilde_journey_id Dimension
The unique identifier for the last attributed user journey. This ID helps track the specific path a user took before an event.
last_attributed_touch_data_tilde_secondary_publisher Dimension
The secondary publisher attributed to the last touch event (e.g., click or impression).
last_attributed_touch_data_tilde_stage Dimension
This field indicates the stage associated with the user's last attributed touch data, representing a specific point in the user journey or conversion funnel that led to an impression or click.
last_attributed_touch_data_tilde_view_id Dimension
The unique identifier for the view associated with the last attributed touch.
last_attributed_touch_data_tilde_view_name Dimension
The name of the view associated with the last attributed touch.
last_attributed_touch_type Dimension
Type of the last attributed touch, indicating whether the interaction was an impression or a click.
last_cta_view_data_tilde_ad_name Dimension
The name of the advertisement that was last viewed as a Call-to-Action (CTA).
last_cta_view_data_tilde_ad_set_name Dimension
The name of the ad set associated with the last call-to-action (CTA) view. Ad sets group individual ads that share common targeting, budget, and scheduling.
last_cta_view_data_tilde_advertising_partner_name Dimension
The name of the advertising partner from the last Call To Action (CTA) view.
last_cta_view_data_tilde_campaign Dimension
The marketing campaign associated with the last Call-to-Action (CTA) view.
last_cta_view_data_tilde_campaign_id Dimension
The unique identifier for the marketing campaign associated with the last Call-to-Action (CTA) view.
last_cta_view_data_tilde_creative_id Dimension
A unique identifier for the ad creative associated with the last call-to-action (CTA) view. An ad creative refers to the visual and textual components of an advertisement.
last_cta_view_data_tilde_secondary_publisher Dimension
This field identifies the secondary publisher associated with the last Call To Action (CTA) view.
name Dimension
The name associated with the aggregated data.
origin Dimension
The origin of the data being reported.
revenue Metric
The total revenue generated from events. This is an aggregation type used to count monetary value associated with events.
timestamp Dimension
The date and time associated with the aggregated data point. This indicates when the specific result data was recorded or generated.
total_count Metric
The total number of events counted for a specific aggregation period, where each event is counted regardless of user uniqueness.
unique_count Metric
The count of unique events, where each event is only counted once if triggered by the same user within the aggregation period.
user_data_environment Dimension
The environment of the user's device or interaction.
user_data_geo_country_code Dimension
The geographical country code of the user's location.
user_data_geo_dma_code Metric
The user's geographical Designated Market Area (DMA) code.
user_data_language Dimension
The language setting of the user's device or system.
user_data_os Dimension
The operating system of the user's device, such as 'ANDROID' or 'IOS'.
user_data_platform Dimension
The platform from which the user interacted, such as mobile or web.