RTB House: Most-used fields

The table below gives information about most-used fields that you can import from RTB House. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser	advertiser	Name of the advertiser.	dimension
advertiser_id	advertiser_id	Unique identifier for the advertiser.	dimension
advertiser_name	advertiser_name	Name of the advertiser.	dimension
category	category	Category associated with the ad campaign.	dimension
categoryName	categoryName	Name of the category associated with the ad campaign.	dimension
conversionsRate	conversionsRate	The percentage of conversions relative to a specific action, such as clicks or impressions.	metric
creative	creative	A unique identifier or grouping dimension for advertising creatives.	dimension
creativeCreatedAt	creativeCreatedAt	The timestamp when the creative was initially created.	dimension
creativeHeight	creativeHeight	The height of the creative in pixels.	metric
creativeName	creativeName	The name or identifier of the creative used in advertising campaigns.	dimension
creativeStatus	creativeStatus	The current status of the creative, such as active, paused, or archived.	dimension
creativeType	creativeType	The type of the creative, for example, image, video, or HTML5.	dimension
creativeUpdatedAt	creativeUpdatedAt	The timestamp when the creative was last updated.	dimension
creativeWidth	creativeWidth	The width of the creative in pixels.	metric
date	date	Date for the reported data.	dimension
day	day	Day of the month for the reported data.	dimension
deviceType	deviceType	The type of device on which the ad was displayed (e.g., mobile, desktop, tablet).	dimension
month	month	The month for which the reported data is aggregated.	dimension
report_end	report_end	End date of the report.	dimension
report_start	report_start	Start date of the report.	dimension
subcampaign	subcampaign	Subcampaign associated with the ad campaign.	dimension
subcampaignHash	subcampaignHash	Unique hash identifier for the subcampaign.	dimension
userSegment	userSegment	The audience segment to which the user belongs, such as ‘VISITORS’ or ‘SHOPPERS’. This field can be used for data aggregation and filtering.	dimension
year	year	The year for which the reported data is aggregated.	metric