RTB House: Most-used fields

The table below gives information about most-used fields that you can import from RTB House. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser	advertiser	Name of the advertiser.	dimension
advertiser_id	advertiser_id	Unique identifier for the advertiser.	dimension
advertiser_name	advertiser_name	Name of the advertiser.	dimension
category	category	Category associated with the ad campaign.	dimension
categoryName	categoryName	Name of the category associated with the ad campaign.	dimension
conversionsRate	conversionsRate	The rate of conversions, calculated as conversions divided by clicks or impressions.	metric
country	country	Country where the ad campaign was displayed.	dimension
creative	creative	Creative used in the ad campaign.	dimension
creativeCreatedAt	creativeCreatedAt	Date and time when the creative was created.	dimension
creativeHeight	creativeHeight	Height of the creative in pixels.	metric
creativeName	creativeName	Name of the creative.	dimension
creativeStatus	creativeStatus	Current status of the creative.	dimension
creativeType	creativeType	Type of the creative, e.g., image, video.	dimension
creativeUpdatedAt	creativeUpdatedAt	Date and time when the creative was last updated.	dimension
creativeWidth	creativeWidth	Width of the creative in pixels.	metric
date	date	Date for the reported data.	dimension
day	day	Day of the month for the reported data.	dimension
deviceType	deviceType	Type of device used by the user, such as mobile, desktop, or tablet.	dimension
month	month	Month of the year for the reported data.	dimension
report_end	report_end	End date of the report.	dimension
report_start	report_start	Start date of the report.	dimension
subcampaign	subcampaign	Subcampaign associated with the ad campaign.	dimension
subcampaignHash	subcampaignHash	Unique hash identifier for the subcampaign.	dimension
userSegment	userSegment	Segment of users, such as Visitors, Shoppers, or Buyers.	dimension
week	week	The week of the report.	dimension
year	year	Year for the reported data.	metric