RTB House: Most-used fields

The table below gives information about most-used fields that you can import from RTB House. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser	advertiser	Name of the advertiser.	dimension
advertiser_id	advertiser_id	Unique identifier for the advertiser.	dimension
advertiser_name	advertiser_name	Name of the advertiser.	dimension
category	category	Category associated with the ad campaign.	dimension
categoryName	categoryName	Name of the category associated with the ad campaign.	dimension
conversionsRate	conversionsRate	The percentage of conversions relative to a specific action, such as clicks or impressions.	metric
country	country	Country where the ad campaign was displayed.	dimension
creative	creative	A unique identifier or grouping dimension for advertising creatives.	dimension
creativeCreatedAt	creativeCreatedAt		dimension
creativeHeight	creativeHeight		metric
creativeName	creativeName		dimension
creativeStatus	creativeStatus		dimension
creativeType	creativeType		dimension
creativeUpdatedAt	creativeUpdatedAt		dimension
creativeWidth	creativeWidth		metric
date	date	Date for the reported data.	dimension
day	day	Day of the month for the reported data.	dimension
deviceType	deviceType	The type of device on which the ad was displayed (e.g., mobile, desktop, tablet).	dimension
month	month	The month for which the reported data is aggregated.	dimension
report_end	report_end	End date of the report.	dimension
report_start	report_start	Start date of the report.	dimension
subcampaign	subcampaign	Subcampaign associated with the ad campaign.	dimension
subcampaignHash	subcampaignHash	Unique hash identifier for the subcampaign.	dimension
year	year	The year for which the reported data is aggregated.	metric