RTB House: Most-used fields#
The table below gives information about most-used fields that you can import from RTB House. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
advertiser Dimension
Name of the advertiser.
advertiser_id Dimension
Unique identifier for the advertiser.
advertiser_name Dimension
Name of the advertiser.
category Dimension
Category associated with the ad campaign.
categoryName Dimension
Name of the category associated with the ad campaign.
conversionsRate Metric
The percentage of conversions relative to a specific action, such as clicks or impressions.
creative Dimension
A unique identifier or grouping dimension for advertising creatives.
creativeCreatedAt Dimension
The timestamp when the creative was initially created.
creativeHeight Metric
The height of the creative in pixels.
creativeName Dimension
The name or identifier of the creative used in advertising campaigns.
creativeStatus Dimension
The current status of the creative, such as active, paused, or archived.
creativeType Dimension
The type of the creative, for example, image, video, or HTML5.
creativeUpdatedAt Dimension
The timestamp when the creative was last updated.
creativeWidth Metric
The width of the creative in pixels.
date Dimension
Date for the reported data.
day Dimension
Day of the month for the reported data.
deviceType Dimension
The type of device on which the ad was displayed (e.g., mobile, desktop, tablet).
month Dimension
The month for which the reported data is aggregated.
report_end Dimension
End date of the report.
report_start Dimension
Start date of the report.
subcampaign Dimension
Subcampaign associated with the ad campaign.
subcampaignHash Dimension
Unique hash identifier for the subcampaign.
userSegment Dimension
The audience segment to which the user belongs, such as 'VISITORS' or 'SHOPPERS'. This field can be used for data aggregation and filtering.
year Metric
The year for which the reported data is aggregated.