Mailworx: Most-used fields#
The table below gives information about most-used fields that you can import from Mailworx. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Account Dimension
Represents a client or organizational entity within the Mailworx platform. It is used as part of the security context for authentication and for retrieving account-specific data such as campaigns and subscribers.
Clicks Metric
The total number of clicks on links within an email campaign.
Clicks Rel Metric
The relative number of clicks, often indicating unique clicks or a calculated value derived from total clicks.
Clicks Rel % Metric
The click-through rate, expressed as a percentage, which indicates the proportion of recipients who clicked on a link in an email.
Created Dimension
The date and time when a campaign or a specific record was created in the system.
Last Sent Dimension
The date and time when an email campaign was last sent to recipients.
Mail Client Application Metric
The number of times an email was opened using a desktop mail client application.
Mail Client Mobile Metric
The number of times an email was opened using a mobile device's mail client.
Mail Client Unknown Metric
Represents the count of recipients who opened the email campaign using an unknown mail client, as classified by the Mailworx system. This field is part of the mail client distribution data, which also includes classifications like Web, Mobile, and Application.
Mail Client Web Metric
The number of times an email was opened using a web-based email client.
Profile Changes Metric
Refers to modifications or updates made to a subscriber's profile information. This includes changes to fields associated with a subscriber's record, which can be retrieved or managed via subscriber-related API calls.
Read Mails Metric
The total number of times emails in a campaign were opened by recipients.
Read Mails Rel Metric
The relative number of opened emails, often indicating unique opens or a calculated value derived from total opens.
Read Mails Rel % Metric
The open rate, expressed as a percentage, indicating the proportion of recipients who opened an email.
Subject Dimension
The subject line used for a specific email campaign.
Total Bounces Metric
The sum of all hard and soft bounces for emails sent in a campaign.
Total Bounces % Metric
The total bounce rate, expressed as a percentage, representing the proportion of emails that resulted in a bounce.
Total Mails Sent Metric
The total number of emails dispatched in a campaign.
Unsubscribe Metric
The total number of recipients who opted out of receiving further communications from a campaign or list.
Unsubscribe % Metric
The unsubscribe rate, expressed as a percentage, indicating the proportion of recipients who unsubscribed from an email campaign.