Magnite CTV: Most-used fields#
The table below gives information about most-used fields that you can import from Magnite CTV. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
adSource Dimension
Represents the source of an advertisement, providing details about where the ad originated.
adSourceIdLink Metric
The unique identifier for the ad source, used to link to detailed information about the ad source.
adUnit Dimension
This field represents an ad unit, which is a specific space within inventory where an advertisement can be displayed. It is a key dimension used for reporting on ad performance and revenue.
adUnitIdLink Metric
The unique identifier for the ad unit, used to link to detailed information about the ad unit.
clicks Metric
The total number of clicks recorded for the advertisements, indicating user engagement.
completions Metric
The count of ad plays that have finished, indicating full viewership of an advertisement.
currency Dimension
The currency in which financial transactions or revenue figures are reported (e.g., USD).
currencyId Metric
A unique identifier for the currency in which financial transactions or reporting data are presented.
day Dimension
The specific day for which the data is reported, often used as a dimension for time-based aggregation.
dealCode Dimension
A unique code identifying a specific advertising deal or agreement.
dealId Metric
The unique numerical identifier for a specific advertising deal.
dealName Dimension
The descriptive name of an advertising deal or agreement.
grossRevenue Metric
The total revenue generated from ad placements before any deductions or fees.
impressions Metric
The total number of times an ad was displayed and seen by users.
month Dimension
The specific month for which the data is reported, used for time-based aggregation.
monthId Metric
A numerical identifier for the month, used for time-based aggregation and reporting.
netRevenue Metric
The revenue generated from ad placements after deducting applicable fees, such as ad serving costs or platform commissions.
year Dimension
The specific year for which the data is reported, used for time-based aggregation.