Magnite CTV: Most-used fields

The table below gives information about most-used fields that you can import from Magnite CTV. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
adSource	adSource	Represents the source of an advertisement, providing details about where the ad originated.	dimension
adSourceIdLink	adSourceIdLink	The unique identifier for the ad source, used to link to detailed information about the ad source.	metric
adUnit	adUnit	An Ad Unit represents a designated space within content where an ad can be displayed, typically defined for a specific ad format in CTV inventory.	dimension
adUnitIdLink	adUnitIdLink	The unique identifier for the ad unit, used to link to detailed information about the ad unit.	metric
clicks	clicks	The total number of clicks recorded for the advertisements, indicating user engagement.	metric
completions	completions		metric
currency	currency	The currency in which financial transactions or revenue figures are reported (e.g., USD).	dimension
currencyId	currencyId	A unique identifier for the currency in which financial transactions or reporting data are presented.	metric
day	day	The specific day for which the data is reported, often used as a dimension for time-based aggregation.	dimension
dealCode	dealCode	A unique code identifying a specific advertising deal or agreement.	dimension
dealId	dealId	The unique numerical identifier for a specific advertising deal.	metric
dealName	dealName	The descriptive name of an advertising deal or agreement.	dimension
grossRevenue	grossRevenue	The total revenue generated from ad placements before any deductions or fees.	metric
impressions	impressions	The total number of times an ad was displayed and seen by users.	metric
month	month	The specific month for which the data is reported, used for time-based aggregation.	dimension
monthId	monthId	A unique identifier representing a specific calendar month, used for time-based data aggregation and reporting.	metric
netRevenue	netRevenue	The revenue generated from ad placements after deducting applicable fees, such as ad serving costs or platform commissions.	metric
year	year	The specific year for which the data is reported, used for time-based aggregation.	metric