Iterable: Most-used fields

The table below gives information about most-used fields that you can import from Iterable. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Purchases / M	Purchases / M	metric
Purchases / M (Email)	Purchases / M (Email)	metric
Purchases / M (Push)	Purchases / M (Push)	metric
Revenue	Revenue	metric
Revenue / M	Revenue / M	metric
Revenue / M (Email)	Revenue / M (Email)	metric
Revenue / M (Push)	Revenue / M (Push)	metric
Sum of Custom Conversions	Sum of Custom Conversions	metric
Total App Uninstalls	Total App Uninstalls	metric
Total Custom Conversions	Total Custom Conversions	metric
Total Email Holdout	Total Email Holdout	metric
Total Email Opens	Total Email Opens	metric
Total Email Opens (filtered)	Total Email Opens (filtered)	metric
Total Email Send Skips	Total Email Send Skips	metric
Total Email Sends	Total Email Sends	metric
Total Emails Bounced	Total Emails Bounced	metric
Total Emails Clicked	Total Emails Clicked	metric
Total Emails Delivered	Total Emails Delivered	metric
Total Hosted Unsubscribe Clicks	Total Hosted Unsubscribe Clicks	metric
Total In-App Sent	Total In-App Sent	dimension
Total In-app Clicks	Total In-app Clicks	dimension
Total In-app Closes	Total In-app Closes	dimension
Total In-app Deletes	Total In-app Deletes	dimension
Total In-app Deliveries	Total In-app Deliveries	metric
Total In-app Holdout	Total In-app Holdout	dimension
Total In-app Opens	Total In-app Opens	dimension
Total In-app Send Skips	Total In-app Send Skips	dimension
Total In-app Sent	Total In-app Sent	dimension
Total In-apps Delivered	Total In-apps Delivered	dimension
Total InApp Holdout	Total InApp Holdout	dimension
Total Inbox Impressions	Total Inbox Impressions	dimension
Total Purchases	Total Purchases	metric
Total Push Holdout	Total Push Holdout	metric
Total Push Send Skips	Total Push Send Skips	metric
Total Pushes Bounced	Total Pushes Bounced	metric
Total Pushes Delivered	Total Pushes Delivered	metric
Total Pushes Opened	Total Pushes Opened	metric
Total Pushes Sent	Total Pushes Sent	metric
Total Unsubscribes	Total Unsubscribes	metric
Unique Custom Conversions	Unique Custom Conversions	metric
Unique Email Clicks	Unique Email Clicks	metric
Unique Email Opens	Unique Email Opens	metric
Unique Email Opens (filtered)	Unique Email Opens (filtered)	metric
Unique Email Sends	Unique Email Sends	metric
Unique Emails Bounced	Unique Emails Bounced	metric
Unique Emails Delivered	Unique Emails Delivered	metric
Unique Emails Opens	Unique Emails Opens	metric
Unique Hosted Unsubscribe Clicks	Unique Hosted Unsubscribe Clicks	metric
Unique In-app Clicks	Unique In-app Clicks	dimension
Unique In-app Opens	Unique In-app Opens	dimension
Unique In-app Sends	Unique In-app Sends	dimension
Unique In-apps Delivered	Unique In-apps Delivered	dimension
Unique Purchases	Unique Purchases	metric
Unique Pushes Bounced	Unique Pushes Bounced	metric
Unique Pushes Delivered	Unique Pushes Delivered	metric
Unique Pushes Opened	Unique Pushes Opened	metric
Unique Pushes Sent	Unique Pushes Sent	metric
Unique Unsubscribes	Unique Unsubscribes	metric
campaign_createdAt	campaign_createdAt	dimension
campaign_createdByUserId	campaign_createdByUserId	dimension
campaign_endAt	campaign_endAt	dimension
campaign_endedAt	campaign_endedAt	dimension
campaign_id	campaign_id	dimension
campaign_labels	campaign_labels	dimension
campaign_listIds	campaign_listIds	dimension
campaign_messageMedium	campaign_messageMedium	dimension
campaign_name	campaign_name	dimension
campaign_recurringCampaignId	campaign_recurringCampaignId	dimension
campaign_sendSize	campaign_sendSize	metric
campaign_startAt	campaign_startAt	dimension
campaign_state	campaignState	dimension
campaign_suppressionListIds	campaign_suppressionListIds	dimension
campaign_templateId	campaign_templateId	metric
campaign_type	campaign_type	dimension
campaign_updatedAt	campaign_updatedAt	dimension
campaign_updatedByUserId	campaign_updatedByUserId	dimension
campaign_workflowId	campaign_workflowId	metric
date	date	dimension