Kantar: Most-used fields

The table below gives information about most-used fields that you can import from Kantar. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
campaignCount	campaignCount	The total count of campaigns.	metric
controlHits	controlHits	The number of positive responses or actions observed within the control group, which was not exposed to the advertising campaign.	metric
controlMisses	controlMisses	The number of negative responses or lack of desired actions observed within the control group.	metric
controlPercent	controlPercent	The percentage of the control population exhibiting a specific behavior or response.	metric
controlPopulation	controlPopulation	The total number of individuals or units in the control group, which serves as a baseline for comparison.	metric
creativeFormatTypes	creativeFormatTypes	The types or formats of the creative assets used in advertising campaigns.	dimension
delta	delta	The calculated difference or change between two measured values.	metric
exposedHits	exposedHits	The number of positive responses or actions observed within the exposed group, which was shown the advertising campaign.	metric
exposedMisses	exposedMisses	The number of negative responses or lack of desired actions observed within the exposed group.	metric
exposedPercent	exposedPercent	The percentage of the exposed population exhibiting a specific behavior or response.	metric
exposedPopulation	exposedPopulation	The total number of individuals or units in the exposed group, which received the advertising campaign.	metric
fetchDate	fetchDate	The date on which the data was fetched or collected.	dimension
lift	lift	The incremental increase in a specific metric, indicating the effectiveness of an advertising campaign or intervention.	metric
metricId	metricId	A unique identifier for a specific metric being tracked.	metric
metricName	metricName	The name of the metric being reported or analyzed.	metric
significanceLevel	significanceLevel	The probability threshold used to determine the statistical significance of a result, typically denoted as alpha.	metric
surveyId	surveyId	A unique identifier assigned to each survey.	metric
surveyName	surveyName	The name of the survey.	dimension
survey_createDate	survey_createDate	The date when the survey was created.	dimension