Evalanche: Most-used fields#
The table below gives information about most-used fields that you can import from Evalanche. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
addressees Metric
The total number of recipients to whom a mailing or campaign was sent.
articles Dimension
Statistical data related to the articles within the mailing, such as views or clicks for each article, available as nested statistics.
blacklisted Metric
Indicates if an addressee's email address is on a blacklist, preventing them from receiving communications, based on Evalanche's email validation processes.
campaign_id Dimension
A unique identifier for a specific marketing campaign or mailing within Evalanche.
campaign_name Dimension
The name of the marketing campaign.
category_id Dimension
An identifier for the category to which a mailing or campaign belongs.
clicks Metric
The total number of clicks on media elements within the mailing.
conversions Metric
The number of successful goal completions (e.g., purchases, form submissions) attributed to a specific mailing campaign.
customer_id Dimension
A unique identifier for the customer or client account associated with the data.
date Dimension
The date and time (as a Unix timestamp) when a profile's information or permissions were changed.
duplicates Metric
This field indicates if an entry is a duplicate or is related to duplicate management processes, as the Evalanche platform includes functionality for automatic avoidance of duplicates within its address management.
hardbounces Metric
The count of emails that resulted in a permanent delivery failure, indicating issues such as invalid or non-existent email addresses. These emails will not be retried by the system.
id Dimension
The unique identifier for a specific link within an email campaign.
impressions Metric
The total number of times an email campaign or its content was viewed.
links Dimension
Statistical data related to the links within the mailing, such as click-through rates for each link, available as nested statistics.
media Dimension
Statistical data related to media elements within the mailing, such as views or interactions with images or videos, available as nested statistics.
recipients Metric
The total number of individuals who received the email campaign.
report_url Dimension
This field provides the URL to access the report for a specific mailing campaign. It is obtained through the mailing service's getDetails() method of the SOAP API and can be used to view detailed statistics and performance data for the campaign.
send_end_time Dimension
The timestamp indicating when the sending process for the mailing was completed.
send_start_time Dimension
The timestamp indicating when the sending process for the mailing began.
sendout_triggertime Dimension
The date and time when a specific mailing campaign was initiated or scheduled to be sent.
sent Metric
The total number of emails sent for the campaign.
softbounces Metric
This field indicates the number or status of emails that resulted in a soft bounce during a mailing dispatch. Evalanche's dispatch management includes automated soft bounce recognition and filtering.
subject Dimension
The subject line of the email campaign.
targetgroup_id Dimension
A unique identifier for the target group to which the mailing was sent.
targetgroup_name Dimension
The name of the specific audience segment or group targeted by a mailing campaign.
type_id Dimension
The unique identifier for the type of marketing asset or object within Evalanche, such as a specific mailing type (e.g., newsletter, event mailing, trigger mailing), article type, or container type.
unique_clicks Metric
The number of distinct individuals who clicked on media elements within the mailing.
unique_impressions Metric
The number of distinct recipients who viewed the content of a mailing, regardless of how many times they viewed it.
unsubscribes Metric
The total number of recipients who have opted out of receiving further communications, often by clicking an unsubscribe link in an email or using a 'list-unsubscribe' option.
url Dimension
The URL associated with a specific link or resource within an email campaign.