Evalanche: Most-used fields

The table below gives information about most-used fields that you can import from Evalanche. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
campaign_name	campaign_name	The name of the marketing campaign.	dimension
clicks	media_clicks	The total number of clicks on media elements within the mailing.	metric
date	date	The date and time (as a Unix timestamp) when a profile’s information or permissions were changed.	dimension
id	link_id	The unique identifier for a specific link within an email campaign.	dimension
impressions	impressions	The total number of times an email campaign or its content was viewed.	metric
name	media_name	The name of a media element within an email campaign.	dimension
recipients	recipients	The total number of individuals who received the email campaign.	metric
report_date	report_date	The date and time when a mailing dispatch was prepared for sending. This field is used in the REST Reporting API for analyzing campaign performance.	dimension
sent	sent	The total number of emails sent for the campaign.	dimension
subject	subject	The subject line of the email campaign.	dimension
timestamp	timestamp	The Unix timestamp (UTC) indicating when a specific event, such as a tracking action or status change, occurred.	dimension
unique_clicks	media_unique_clicks	The number of distinct individuals who clicked on media elements within the mailing.	metric
url	link_url	The URL associated with a specific link or resource within an email campaign.	dimension