Evalanche: Most-used fields

The table below gives information about most-used fields that you can import from Evalanche. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Description	Use in Adverity
addressees	The total number of recipients to whom a mailing or campaign was sent.	metric
articles	Statistical data related to the articles within the mailing, such as views or clicks for each article, available as nested statistics.	dimension
blacklisted	Indicates if an addressee’s email address is on a blacklist, preventing them from receiving communications, based on Evalanche’s email validation processes.	metric
campaign_id	A unique identifier for a specific marketing campaign or mailing within Evalanche.	dimension
campaign_name	The name of the marketing campaign.	dimension
category_id	An identifier for the category to which a mailing or campaign belongs.	dimension
clicks	The total number of clicks on media elements within the mailing.	metric
conversions	The number of successful goal completions (e.g., purchases, form submissions) attributed to a specific mailing campaign.	metric
customer_id	A unique identifier for the customer or client account associated with the data.	dimension
date	The date and time (as a Unix timestamp) when a profile’s information or permissions were changed.	dimension
hardbounces	The count of emails that resulted in a permanent delivery failure, indicating issues such as invalid or non-existent email addresses. These emails will not be retried by the system.	metric
id	The unique identifier for a specific link within an email campaign.	dimension
impressions	The total number of times an email campaign or its content was viewed.	metric
links	Statistical data related to the links within the mailing, such as click-through rates for each link, available as nested statistics.	dimension
media	Statistical data related to media elements within the mailing, such as views or interactions with images or videos, available as nested statistics.	dimension
recipients	The total number of individuals who received the email campaign.	metric
send_end_time	The timestamp indicating when the sending process for the mailing was completed.	dimension
send_start_time	The timestamp indicating when the sending process for the mailing began.	dimension
sendout_triggertime	The date and time when a specific mailing campaign was initiated or scheduled to be sent.	dimension
sent	The total number of emails sent for the campaign.	metric
softbounces	The count of emails that resulted in a temporary delivery failure, typically due to issues like a full inbox or a temporary server problem. These emails may be retried by the system.	metric
subject	The subject line of the email campaign.	dimension
targetgroup_id	A unique identifier for the target group to which the mailing was sent.	dimension
targetgroup_name	The name of the specific audience segment or group targeted by a mailing campaign.	dimension
unique_clicks	The number of distinct individuals who clicked on media elements within the mailing.	metric
unique_impressions	The number of distinct recipients who viewed the content of a mailing, regardless of how many times they viewed it.	metric
unsubscribes	The total number of recipients who have opted out of receiving further communications, often by clicking an unsubscribe link in an email or using a ‘list-unsubscribe’ option.	metric
url	The URL associated with a specific link or resource within an email campaign.	dimension