CallRail: Most-used fields

The table below gives information about most-used fields that you can import from CallRail. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
agent_email	agent_email	dimension
answered	answered	dimension
answered_calls	answered_calls	metric
average_duration	average_duration	metric
business_phone_number	business_phone_number	metric
call_highlights	call_highlights	dimension
call_type	call_type	dimension
campaign	campaign	dimension
company_id	company_id	dimension
company_name	company_name	dimension
company_time_zone	company_time_zone	dimension
created_at	created_at	dimension
customer_city	customer_city	dimension
customer_country	customer_country	dimension
customer_name	customer_name	dimension
customer_phone_number	customer_phone_number	metric
customer_state	customer_state	dimension
date	date	dimension
device_type	device_type	dimension
direction	direction	dimension
duration	duration	metric
end_date	end_date	dimension
fbclid	fbclid	dimension
first_call	first_call	dimension
first_time_callers	first_time_callers	metric
formatted_average_duration	formatted_average_duration	dimension
formatted_business_phone_number	formatted_business_phone_number	dimension
formatted_call_type	formatted_call_type	dimension
formatted_customer_location	formatted_customer_location	dimension
formatted_customer_name	formatted_customer_name	dimension
formatted_customer_name_or_phone_number	formatted_customer_name_or_phone_number	dimension
formatted_customer_phone_number	formatted_customer_phone_number	dimension
formatted_duration	formatted_duration	dimension
formatted_tracking_phone_number	formatted_tracking_phone_number	dimension
formatted_tracking_source	formatted_tracking_source	dimension
formatted_value	formatted_value	dimension
ga	ga	dimension
gclid	gclid	dimension
good_lead_call_id	good_lead_call_id	dimension
good_lead_call_time	good_lead_call_time	dimension
id	id	dimension
keypad_entries	keypad_entries	dimension
keywords	keywords	dimension
keywords_spotted	keywords_spotted	dimension
landing_page_url	landing_page_url	dimension
last_requested_url	last_requested_url	dimension
lead_status	lead_status	dimension
leads	leads	metric
medium	medium	dimension
missed_calls	missed_calls	metric
note	note	dimension
prior_calls	prior_calls	metric
recording	recording	dimension
recording_duration	recording_duration	metric
recording_player	recording_player	dimension
referrer	referrer	dimension
referrer_domain	referrer_domain	dimension
referring_url	referring_url	dimension
source	source	dimension
source_name	source_name	dimension
speaker_percent	speaker_percent	dimension
start_date	start_date	dimension
start_time	start_time	dimension
tags	tags	dimension
time_zone	time_zone	dimension
total_calls	total_calls	metric
tracker_id	tracker_id	dimension
tracking_phone_number	tracking_phone_number	metric
utm_campaign	utm_campaign	dimension
utm_content	utm_content	dimension
utm_medium	utm_medium	dimension
utm_source	utm_source	dimension
utm_term	utm_term	dimension
utma	utma	dimension
utmb	utmb	dimension
utmc	utmc	dimension
utmv	utmv	dimension
utmz	utmz	dimension
value	value	dimension
voicemail	voicemail	dimension
waveforms	waveforms	dimension