CallRail: Most-used fields

The table below gives information about most-used fields that you can import from CallRail. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
agent_email	agent_email	Email address for the user who answered the call, when applicable.	dimension
answered	answered	A boolean indicator specifying whether the call was answered.	dimension
answered_calls	answered_calls	Total number of calls that were answered in the summary criteria range.	metric
average_duration	average_duration	Average duration of all calls in seconds.	metric
business_phone_number	business_phone_number	The main business phone number associated with the company receiving the call.	metric
call_highlights	call_highlights	A list of relevant keywords automatically found in the call transcription.	dimension
call_type	call_type	The classification of the call, such as ‘inbound’, ‘outbound’, or ‘missed’.	dimension
campaign	campaign	The marketing campaign that is attributed to the call. This field can be used for grouping aggregated call data.	dimension
company_id	company_id	A unique identifier for the company associated with the call. This field can be used to filter calls for a specific company.	dimension
company_name	company_name	The name of the company associated with the call.	dimension
company_time_zone	company_time_zone	The time zone configured for the company where the call occurred.	dimension
created_at	created_at	The timestamp indicating when the call record was created in the system.	dimension
customer_city	customer_city	The city from which the customer made the call, based on caller ID information.	dimension
customer_country	customer_country	The country from which the customer made the call, based on caller ID information.	dimension
customer_name	customer_name	The name of the customer who made the call, if available.	dimension
customer_phone_number	customer_phone_number	The phone number of the customer who initiated the call.	metric
customer_state	customer_state	The state or province from which the customer made the call, based on caller ID information.	dimension
date	date	The date on which the call occurred, often used for grouping or filtering call data.	dimension
device_type	device_type	The device type used for the call, either mobile or desktop, available for calls placed to Website (Session) trackers.	dimension
direction	direction	The direction of the call, indicating whether it was an ‘inbound’ or ‘outbound’ call.	dimension
duration	duration	The total length of the call in seconds.	metric
end_date	end_date	The inclusive end date for filtering call records.	dimension
fbclid	fbclid	The Facebook Click ID, a parameter used for tracking clicks from Facebook ads.	dimension
first_call	first_call	A boolean indicator specifying whether this was the first call from the customer.	dimension
first_time_callers	first_time_callers	Total number of calls that were from first time callers in the summary criteria range.	metric
formatted_average_duration	formatted_average_duration	The average duration of calls, presented in a human-readable format.	dimension
formatted_business_phone_number	formatted_business_phone_number	The business phone number, presented in a standardized or user-friendly format.	dimension
formatted_call_type	formatted_call_type	The type of call (e.g., inbound, outbound, missed), presented in a human-readable format.	dimension
formatted_customer_location	formatted_customer_location	The customer’s geographic location (city, state, country) in a formatted string.	dimension
formatted_customer_name	formatted_customer_name	The customer’s name, presented in a standardized or user-friendly format.	dimension
formatted_customer_name_or_phone_number	formatted_customer_name_or_phone_number	The customer’s name or phone number, presented in a formatted string.	dimension
formatted_customer_phone_number	formatted_customer_phone_number	The customer’s phone number, presented in a standardized or user-friendly format.	dimension
formatted_duration	formatted_duration	The duration of the call, presented in a human-readable format (e.g., HH:MM:SS).	dimension
formatted_tracking_phone_number	formatted_tracking_phone_number	The tracking phone number that received the call, presented in a standardized or user-friendly format.	dimension
formatted_tracking_source	formatted_tracking_source	The marketing source attributed to the tracking number, presented in a human-readable format.	dimension
formatted_value	formatted_value	The financial value associated with the call or lead, presented in a formatted string (e.g., with currency symbol).	dimension
ga	ga	Google Analytics Client ID, used for connecting call data with Google Analytics sessions.	dimension
gclid	gclid	The Google Click ID, a parameter used for tracking clicks from Google Ads.	dimension
good_lead_call_id	good_lead_call_id	The ID of the call that was originally scored as a good lead, if provided.	dimension
good_lead_call_time	good_lead_call_time	The time of the call that was originally scored as a good lead, if provided.	dimension
id	id	A unique identifier for the call record.	dimension
keypad_entries	keypad_entries	A record of numbers or selections entered by the caller using their phone’s keypad during the call (e.g., IVR selections).	dimension
keywords	keywords	Keywords associated with the marketing source or campaign that led to the call.	dimension
keywords_spotted	keywords_spotted	Specific keywords identified within the call conversation, often through speech analytics.	dimension
landing_page_url	landing_page_url	The URL of the landing page that the customer visited before making the call.	dimension
last_requested_url	last_requested_url	The last URL visited by the customer prior to making the call.	dimension
lead_explanation	lead_explanation	Explanation of AI-based lead score.	dimension
lead_score	lead_score	A numerical score indicating the quality or potential value of the lead generated from the call, often assigned by agents.	dimension
lead_status	lead_status	The current status of the lead, often based on an assigned lead score (e.g., ‘Qualified Lead’, ‘Unqualified Lead’).	dimension
leads	leads	Total number of calls that were marked as ‘leads’ in the summary criteria range.	metric
medium	medium	The marketing medium (e.g., ‘organic’, ‘cpc’, ‘referral’) that drove the call.	dimension
missed_calls	missed_calls	Total number of calls that were missed in the summary criteria range.	metric
note	note	Any notes or comments manually added to the call record by an agent or user.	dimension
prior_calls	prior_calls	The number of previous calls made by this customer before the current call.	metric
recording	recording	A URL pointing to the audio recording of the call.	dimension
recording_duration	recording_duration	The length of the call recording in seconds.	metric
recording_player	recording_player	A link or component for playing back the call recording.	dimension
referrer	referrer	The general referring source or URL that led to the call.	dimension
referrer_domain	referrer_domain	The domain of the website that referred the caller to the tracking number.	dimension
referring_url	referring_url	The full URL of the page that referred the caller to the tracking number.	dimension
source	source	The marketing source (e.g., ‘Google’, ‘Facebook’, ‘Direct’) that generated the call. This field can be used for grouping aggregated call data.	dimension
source_name	source_name	The name of the marketing source attributed to the call.	dimension
speaker_percent	speaker_percent	The percentage of total talk time attributed to each speaker in the conversation.	dimension
start_date	start_date	The inclusive start date for filtering call records.	dimension
start_time	start_time	The precise time when the call began.	dimension
tags	tags	Customizable labels or categories applied to the call record for organization and filtering.	dimension
time_zone	time_zone	The time zone applied to the call data, which can override the account’s default time zone.	dimension
total_calls	total_calls	Total number of calls in the summary criteria range.	metric
tracker_id	tracker_id	A unique identifier for the CallRail call tracker that received the call.	dimension
tracking_phone_number	tracking_phone_number	The CallRail tracking phone number that received the inbound call.	metric
utm_campaign	utm_campaign	The UTM tracking parameter identifying the specific campaign that led to the call.	dimension
utm_content	utm_content	The UTM tracking parameter identifying the specific content that led to the call.	dimension
utm_medium	utm_medium	The UTM tracking parameter identifying the marketing medium (e.g., ‘cpc’, ‘email’) that led to the call.	dimension
utm_source	utm_source	The UTM tracking parameter identifying the source (e.g., ‘google’, ‘facebook’) that led to the call.	dimension
utm_term	utm_term	The UTM tracking parameter identifying paid keywords that led to the call.	dimension
utma	utma	A Google Analytics cookie that stores visitor-level data for tracking unique visitors.	dimension
utmb	utmb	A Google Analytics cookie that tracks session-level data, including visit duration.	dimension
utmc	utmc	A Google Analytics cookie used for backward compatibility, often paired with UTMB.	dimension
utmv	utmv	A Google Analytics cookie used for custom variable data.	dimension
utmz	utmz	A Google Analytics cookie that stores traffic source information (e.g., how a user arrived at the site).	dimension
value	value	The monetary value associated with the call or lead, indicating its business impact.	dimension
voicemail	voicemail	A boolean indicator specifying whether the call resulted in a voicemail.	dimension
waveforms	waveforms	Data representing the audio waveforms of the call recording, often used for visual display in a player.	dimension