Tobii: Most-used fields

The table below gives information about most-used fields that you can import from Tobii. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad_technical_format	ad_technical_format	The technical format or type of the advertisement, e.g., display, video, interstitial.	dimension
date	date	The date when the attention data was collected or the impression occurred.	dimension
demographics.age	demographics.age	The age of the participant viewing the content.	metric
demographics.area	demographics.area	The geographical area or region of the participant.	dimension
demographics.country_code	demographics.country_code	The country code of the participant’s location.	dimension
demographics.date_of_birth	demographics.date_of_birth	The date of birth of the participant.	dimension
demographics.gender	demographics.gender	The gender of the participant.	dimension
eyetracker_enabled	eyetracker_enabled	A boolean indicating whether eye-tracking functionality was enabled during the session.	dimension
first_event_at	first_event_at	Timestamp indicating when the first event related to the impression or element occurred.	dimension
first_fixation_at	first_fixation_at	Timestamp indicating when the participant’s gaze first fixated on the element or impression. This is similar to ‘Time until noticed’ for an AOI.	dimension
first_pixel_inview_at	first_pixel_inview_at	Timestamp indicating when the element or impression first had at least one pixel visible on the screen.	dimension
fixation_count	fixation_count	The total number of times a participant’s gaze fixated on the element or impression.	metric
height	height	The height of the tracked content element or advertisement, measured in pixels.	metric
hostname	hostname	The hostname of the website or digital content being viewed by the panelist.	dimension
impression_id	impression_id	A unique identifier for a specific ad impression, representing a single instance of an ad being displayed to a user.	dimension
is_fixated	is_fixated	A boolean indicating whether the element or impression was fixated by the participant’s gaze. This relates to the ‘Seen by’ metric for an AOI.	dimension
is_iab_inview	is_iab_inview	Indicates whether the ad impression was considered ‘in-view’ according to Interactive Advertising Bureau (IAB) viewability standards.	dimension
last_event_at	last_event_at	Timestamp indicating when the last event related to the impression or element occurred.	dimension
last_fixation_at	last_fixation_at	Timestamp indicating when the participant’s gaze last fixated on the element or impression.	dimension
last_pixel_inview_at	last_pixel_inview_at	Timestamp indicating when the element or impression last had at least one pixel visible on the screen.	dimension
market	market	The specific geographic or demographic market segment targeted for data collection.	dimension
session_id	session_id	A unique identifier for a participant’s entire viewing session.	dimension
time_in_screen	time_in_screen	The total duration, in milliseconds, that the element or impression was visible on the screen.	metric
total_fixation_duration_ms	total_fixation_duration_ms	The cumulative duration, in milliseconds, that a participant’s gaze fixated on the element or impression. This is similar to ‘Time viewed’ for an AOI.	metric
width	width	The width of the tracked content element or advertisement, measured in pixels.	metric