Adtraction Advertiser: Most-used fields

The table below gives information about most-used fields that you can import from Adtraction Advertiser. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
aov	aov	The average value of orders, calculated by dividing the total order value by the number of sales transactions.	metric
click.adId	click.adId	The numerical identifier for the advertisement that generated the click.	metric
click.adName	click.adName	The name of the advertisement that generated the click.	dimension
click.adType	click.adType	The type of advertisement (e.g., Image).	dimension
click.channelId	click.channelId	The numerical identifier of the channel through which the click occurred.	metric
click.channelName	click.channelName	The name of the channel where the click originated.	dimension
click.clickDate	click.clickDate	The UTC timestamp when the click was registered.	dimension
click.status	click.status	The status of the click.	dimension
clicks	clicks	The total number of clicks recorded.	metric
clicksUnique	clicksUnique	The number of unique clicks recorded, indicating distinct user interactions.	metric
commission	commission	The amount of commission earned by the partner.	metric
conversionRatio	conversionRatio	The ratio of sales to unique clicks.	metric
cost	cost	The total cost associated with a transaction, encompassing partner commission and platform fees.	metric
ctr	ctr	The Click Through Ratio, calculated by dividing the total clicks by the total impressions.	metric
currency	currency	The currency used for the transaction or account, specified in ISO 4217 format.	dimension
date	date	The specific date for which the statistics are aggregated, in ISO 8601 format.	dimension
device	device	The type of device used for the transaction (e.g., smartphone).	dimension
epc	epc	Earnings Per Click, calculated by dividing the total commission by the number of unique clicks.	metric
geoLocation	geoLocation	The geographical location associated with the transaction, typically a country code.	dimension
impressions	impressions	The total number of times banners or links were displayed.	metric
impressionsUnique	impressionsUnique	The number of unique times banners or links were displayed to distinct users.	metric
lastUpdated	lastUpdated	The UTC timestamp indicating the last time the transaction or feed information was updated.	dimension
leadRatio	leadRatio	The ratio of lead transactions to unique clicks.	metric
leads	leads	The total number of lead transactions recorded.	metric
operatingSystem	operatingSystem	The operating system of the device used for the transaction (e.g., Android).	dimension
orderId	orderId	The unique identifier for an order as recognized by the advertiser.	dimension
orderValue	orderValue	The monetary value of the sales transactions.	metric
paymentStatus	paymentStatus	The current payment status of a transaction (e.g., not invoiced, invoiced to advertiser, ready for payment, paid to partner).	dimension
sales	sales	The total number of sale transactions recorded.	metric
transactionDate	transactionDate	The UTC timestamp indicating when the transaction was registered on the advertiser’s website.	dimension
transactionName	transactionName	The name or type of the transaction (e.g., Order new customer).	dimension
transactionStatus	transactionStatus	The current status of the transaction (e.g., approved, pending, rejected, open claims).	dimension
transactionType	transactionType	The numerical identifier indicating the type of transaction (e.g., sale, lead).	dimension
uniqueId	uniqueId	A unique identifier for a specific transaction.	dimension