Adtraction Advertiser: Most-used fields#
The table below gives information about most-used fields that you can import from Adtraction Advertiser. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
aov Metric
The average value of orders, calculated by dividing the total order value by the number of sales transactions.
autoApprovalDate Dimension
The date when a transaction is automatically approved.
click.adId Metric
The numerical identifier for the advertisement that generated the click.
click.adName Dimension
The name of the advertisement that generated the click.
click.adType Dimension
The type of advertisement (e.g., Image).
click.channelId Metric
The numerical identifier of the channel through which the click occurred.
click.channelName Dimension
The name of the channel where the click originated.
click.clickDate Dimension
The UTC timestamp when the click was registered.
click.status Dimension
The status of the click.
clicks Metric
The total number of clicks recorded.
clicksUnique Metric
The number of unique clicks recorded, indicating distinct user interactions.
commission Metric
The amount of commission earned by the partner.
conversionRatio Metric
The ratio of sales to unique clicks.
cost Metric
The total cost associated with a transaction, encompassing partner commission and platform fees.
ctr Metric
The Click Through Ratio, calculated by dividing the total clicks by the total impressions.
currency Dimension
The currency used for the transaction or account, specified in ISO 4217 format.
date Dimension
The specific date for which the statistics are aggregated, in ISO 8601 format.
device Dimension
The type of device used for the transaction (e.g., smartphone).
epc Metric
Earnings Per Click, calculated by dividing the total commission by the number of unique clicks.
geoLocation Dimension
The geographical location associated with a transaction, represented by an ISO 3166-1 Alpha-2 country code.
impressions Metric
The total number of times banners or links were displayed.
impressionsUnique Metric
The number of unique times banners or links were displayed to distinct users.
lastUpdated Dimension
The UTC timestamp indicating the last time the transaction or feed information was updated.
leadRatio Metric
The ratio of lead transactions to unique clicks.
leads Metric
The total number of lead transactions recorded.
operatingSystem Dimension
The operating system of the device used for the transaction (e.g., Android).
orderId Dimension
The unique identifier for an order as recognized by the advertiser.
orderValue Metric
The monetary value of the sales transactions.
paymentStatus Dimension
The current payment status of a transaction (e.g., not invoiced, invoiced to advertiser, ready for payment, paid to partner).
sales Metric
The total number of sale transactions recorded.
transactionDate Dimension
The UTC timestamp indicating when the transaction was registered on the advertiser's website.
transactionName Dimension
The name or type of the transaction (e.g., Order new customer).
transactionStatus Dimension
The current status of the transaction (e.g., approved, pending, rejected, open claims).
transactionType Dimension
The numerical identifier indicating the type of transaction (e.g., sale, lead).
uniqueId Dimension
A unique identifier for a specific transaction.