Talkwalker: Most-used fields#
The table below gives information about most-used fields that you can import from Talkwalker. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
DEPRECATED_spam_level |
DEPRECATED_spam_level |
A deprecated field indicating the spam level of the content. Refer to ‘spam_level’ for current information. |
metric |
Engagement |
engagement |
A key metric representing the sum of actions made by others on an article or post. Can be used as a histogram type or for sorting search results. |
metric |
NEGATIVE |
NEGATIVE |
Represents the overall negative sentiment score or count for a given period or breakdown in histogram data. |
metric |
NEGATIVE.avg |
NEGATIVE.avg |
The average negative sentiment value within a specific bin or interval in histogram data. |
metric |
NEGATIVE.count |
NEGATIVE.count |
The number of documents categorized with negative sentiment within a specific bin or interval in histogram data. |
metric |
NEGATIVE.max |
NEGATIVE.max |
The maximum negative sentiment value observed within a specific bin or interval in histogram data. |
metric |
NEGATIVE.min |
NEGATIVE.min |
The minimum negative sentiment value observed within a specific bin or interval in histogram data. |
metric |
NEGATIVE.sum |
NEGATIVE.sum |
The sum of negative sentiment values within a specific bin or interval in histogram data. |
metric |
NEUTRAL |
NEUTRAL |
Represents the overall neutral sentiment score or count for a given period or breakdown in histogram data. |
metric |
NEUTRAL.avg |
NEUTRAL.avg |
The average neutral sentiment value within a specific bin or interval in histogram data. |
metric |
NEUTRAL.count |
NEUTRAL.count |
The number of documents categorized with neutral sentiment within a specific bin or interval in histogram data. |
metric |
NEUTRAL.max |
NEUTRAL.max |
The maximum neutral sentiment value observed within a specific bin or interval in histogram data. |
metric |
NEUTRAL.min |
NEUTRAL.min |
The minimum neutral sentiment value observed within a specific bin or interval in histogram data. |
metric |
NEUTRAL.sum |
NEUTRAL.sum |
The sum of neutral sentiment values within a specific bin or interval in histogram data. |
metric |
POSITIVE |
POSITIVE |
Represents the overall positive sentiment score or count for a given period or breakdown in histogram data. |
metric |
POSITIVE.avg |
POSITIVE.avg |
The average positive sentiment value within a specific bin or interval in histogram data. |
metric |
POSITIVE.count |
POSITIVE.count |
The number of documents categorized with positive sentiment within a specific bin or interval in histogram data. |
metric |
POSITIVE.max |
POSITIVE.max |
The maximum positive sentiment value observed within a specific bin or interval in histogram data. |
metric |
POSITIVE.min |
POSITIVE.min |
The minimum positive sentiment value observed within a specific bin or interval in histogram data. |
metric |
POSITIVE.sum |
POSITIVE.sum |
The sum of positive sentiment values within a specific bin or interval in histogram data. |
metric |
Published |
published |
The timestamp indicating when an article or post was originally published. Can be used as a histogram type or for sorting search results. |
dimension |
Reach |
reach |
The potential number of people who were exposed to an article or post. This metric is available in histogram data. |
metric |
Search indexed |
search_indexed |
The timestamp indicating when an article or post was indexed by Talkwalker. Can be used as a histogram type or for sorting search results. |
dimension |
Sentiment |
sentiment |
The overall emotional tone or opinion expressed in the content, often categorized as positive, neutral, or negative. Can be used for breakdown in histograms. |
metric |
article_extended_attributes.bluesky_likes |
article_extended_attributes.bluesky_likes |
The number of ‘likes’ an article received on Bluesky. |
metric |
article_extended_attributes.bluesky_quotes |
article_extended_attributes.bluesky_quotes |
The number of times an article was quoted on Bluesky. |
metric |
article_extended_attributes.bluesky_reposts |
article_extended_attributes.bluesky_reposts |
The number of times an article was reposted on Bluesky. |
metric |
article_extended_attributes.bluesky_shares |
article_extended_attributes.bluesky_shares |
The number of times an article was shared on Bluesky. |
metric |
article_extended_attributes.facebook_likes |
article_extended_attributes.facebook_likes |
The number of ‘likes’ an article received on Facebook. |
metric |
article_extended_attributes.facebook_reactions_total |
article_extended_attributes.facebook_reactions_total |
The total number of reactions (e.g., likes, loves, wows) an article received on Facebook. |
metric |
article_extended_attributes.facebook_shares |
article_extended_attributes.facebook_shares |
The number of times an article was shared on Facebook. |
metric |
article_extended_attributes.linkedin_clicks |
article_extended_attributes.linkedin_clicks |
The number of clicks an article received on LinkedIn. |
metric |
article_extended_attributes.linkedin_impression |
article_extended_attributes.linkedin_impression |
The number of impressions an article received on LinkedIn. |
metric |
article_extended_attributes.linkedin_likes |
article_extended_attributes.linkedin_likes |
The number of ‘likes’ an article received on LinkedIn. |
metric |
article_extended_attributes.linkedin_shares |
article_extended_attributes.linkedin_shares |
The number of times an article was shared on LinkedIn. |
metric |
article_extended_attributes.num_comments |
article_extended_attributes.num_comments |
The total number of comments an article or post received. |
metric |
article_extended_attributes.pinterest_pins |
article_extended_attributes.pinterest_pins |
The number of times an article was pinned on Pinterest. |
metric |
article_extended_attributes.pinterest_repins |
article_extended_attributes.pinterest_repins |
The number of times an article was repinned on Pinterest. |
metric |
article_extended_attributes.twitter_shares |
article_extended_attributes.twitter_shares |
The number of times an article was shared (retweeted) on Twitter. |
metric |
article_extended_attributes.youtube_likes |
article_extended_attributes.youtube_likes |
The number of ‘likes’ a YouTube video (article) received. |
metric |
article_extended_attributes.youtube_views |
article_extended_attributes.youtube_views |
The number of views a YouTube video (article) received. |
metric |
cluster_id |
cluster_id |
An identifier for a group of related articles or posts that discuss the same or similar topics. |
dimension |
content |
content |
The full text content of the article or post. |
dimension |
content_snippet |
content_snippet |
A short excerpt or summary of the article’s content. |
dimension |
domain_url |
domain_url |
The root domain URL of the website where the content was published. |
dimension |
end_date |
end_date |
The end date of a specified time range, typically used for filtering or defining a data collection period. |
dimension |
engagement_count |
engagement_count |
The total number of interactions or actions made on an article or post, such as likes, shares, or comments. |
metric |
engagement_rate |
engagement_rate |
A calculated metric representing the rate of engagement on the content, derived from the sum of actions. |
metric |
entity_url |
entity_url |
dimension |
|
estimated_reach |
estimated_reach |
A calculated or projected number of people who were potentially exposed to the content. |
metric |
extra_author_attributes.description |
extra_author_attributes.description |
A descriptive biography or profile text for the author. |
dimension |
extra_author_attributes.gender |
extra_author_attributes.gender |
The gender of the author of the content. This can be used for demographic distribution in histograms. |
dimension |
extra_author_attributes.id |
extra_author_attributes.id |
A unique identifier for the author of the content. This is typically found in influencer details. |
dimension |
extra_author_attributes.image_url |
extra_author_attributes.image_url |
The URL of the author’s profile image or avatar. |
dimension |
extra_author_attributes.name |
extra_author_attributes.name |
The name of the author of the content. This is typically found in influencer details. |
dimension |
extra_author_attributes.short_name |
extra_author_attributes.short_name |
A shortened version of the author’s name or username. |
dimension |
extra_author_attributes.url |
extra_author_attributes.url |
The URL of the author’s profile or website. This is typically found in influencer details. |
dimension |
extra_author_attributes.verified |
extra_author_attributes.verified |
A boolean indicator if the author’s profile is verified on the respective platform. |
dimension |
extra_author_attributes.world_data.city |
extra_author_attributes.world_data.city |
The city associated with the geographical location of the author. |
dimension |
extra_author_attributes.world_data.continent |
extra_author_attributes.world_data.continent |
The continent associated with the geographical location of the author. |
dimension |
extra_author_attributes.world_data.country |
extra_author_attributes.world_data.country |
The country associated with the author of the content, used for geographical analysis. This is available in distributions. |
dimension |
extra_author_attributes.world_data.country_code |
extra_author_attributes.world_data.country_code |
The ISO 3166-1 alpha-2 country code associated with the geographical location of the author. |
dimension |
extra_author_attributes.world_data.latitude |
extra_author_attributes.world_data.latitude |
The latitude coordinate of the geographical location of the author. |
metric |
extra_author_attributes.world_data.longitude |
extra_author_attributes.world_data.longitude |
The longitude coordinate of the geographical location of the author. |
metric |
extra_author_attributes.world_data.region |
extra_author_attributes.world_data.region |
The administrative region or state associated with the geographical location of the author. |
dimension |
extra_author_attributes.world_data.resolution |
extra_author_attributes.world_data.resolution |
The granularity of the geographical data provided for the author. |
dimension |
extra_source_attributes.description |
extra_source_attributes.description |
A description of the content source (e.g., a news outlet, blog). |
dimension |
extra_source_attributes.id |
extra_source_attributes.id |
A unique identifier for the source (e.g., website, social media profile) of the content. |
dimension |
extra_source_attributes.image_url |
extra_source_attributes.image_url |
The URL of the primary image associated with the content source. |
dimension |
extra_source_attributes.name |
extra_source_attributes.name |
The name of the source (e.g., website name, social media profile name) of the content. |
dimension |
extra_source_attributes.url |
extra_source_attributes.url |
The URL of the source where the content was published. This is typically found in influencer details. |
dimension |
extra_source_attributes.world_data.city |
extra_source_attributes.world_data.city |
The city associated with the source of the content, used for geographical analysis. This is available in source-based distributions. |
dimension |
extra_source_attributes.world_data.continent |
extra_source_attributes.world_data.continent |
The continent associated with the geographical location of the content source. |
dimension |
extra_source_attributes.world_data.country |
extra_source_attributes.world_data.country |
The country associated with the geographical location of the content source. |
dimension |
extra_source_attributes.world_data.country_code |
extra_source_attributes.world_data.country_code |
The ISO 3166-1 alpha-2 country code associated with the geographical location of the content source. |
dimension |
extra_source_attributes.world_data.latitude |
extra_source_attributes.world_data.latitude |
The latitude coordinate of the geographical location of the content source. |
metric |
extra_source_attributes.world_data.longitude |
extra_source_attributes.world_data.longitude |
The longitude coordinate of the geographical location of the content source. |
metric |
extra_source_attributes.world_data.region |
extra_source_attributes.world_data.region |
The region associated with the source of the content, used for geographical analysis. This is available in source-based distributions. |
dimension |
extra_source_attributes.world_data.resolution |
extra_source_attributes.world_data.resolution |
The level of geographical detail for the source’s location data. |
dimension |
extract_date |
extract_date |
The date and time when the content was extracted or collected by the platform. |
dimension |
fakenews_level |
fakenews_level |
metric |
|
fluency_level |
fluency_level |
metric |
|
host_url |
host_url |
The URL of the hosting platform or server for the content. |
dimension |
images |
images |
dimension |
|
indexed |
indexed |
Indicates whether the content has been indexed by Talkwalker. |
dimension |
lang |
lang |
The language in which the content is written. This can be used for language-based distributions in histograms. |
dimension |
negative_sentiment_count |
negative_sentiment_count |
The total number of mentions or documents identified with a negative sentiment. |
metric |
neutral_sentiment_count |
neutral_sentiment_count |
The total number of mentions or documents identified with a neutral sentiment. |
metric |
noise_category |
noise_category |
dimension |
|
noise_level |
noise_level |
metric |
|
parent_url |
parent_url |
The URL of the page that links to or contains the current content. |
dimension |
porn_level |
porn_level |
metric |
|
positive_sentiment_count |
positive_sentiment_count |
The total number of mentions or documents identified with a positive sentiment. |
metric |
post_type |
post_type |
The specific type or format of the social media post or content (e.g., tweet, article, blog post). |
dimension |
report_date |
report_date |
dimension |
|
root_url |
root_url |
The highest-level domain URL of the content’s origin. |
dimension |
source_extended_attributes.alexa_pageviews |
source_extended_attributes.alexa_pageviews |
The average daily pageviews for the source domain, as reported by Alexa. |
metric |
source_extended_attributes.alexa_unique_visitors |
source_extended_attributes.alexa_unique_visitors |
The average daily unique visitors for the source domain, as reported by Alexa. |
metric |
source_extended_attributes.bluesky_followers |
source_extended_attributes.bluesky_followers |
The number of followers the source has on Bluesky. |
metric |
source_extended_attributes.linkedin_followers |
source_extended_attributes.linkedin_followers |
The number of followers the source has on LinkedIn. |
metric |
source_extended_attributes.pinterest_followers |
source_extended_attributes.pinterest_followers |
The number of followers the source has on Pinterest. |
metric |
source_type |
source_type |
The category or platform of the data source (e.g., news site, blog, forum, social network). |
dimension |
spam_level |
spam_level |
The calculated spam level of the content. This is an indicator of how likely the content is to be spam. |
metric |
start_date |
start_date |
The start date of a specified time range, typically used for filtering or defining a data collection period. |
dimension |
tags_internal |
tags_internal |
Internal tags applied to the document within the Talkwalker project. These tags can be managed via the Talkwalker API and used for filtering search results. |
dimension |
title |
title |
The full title of the article or post. |
dimension |
title_snippet |
title_snippet |
A short excerpt or summary of the article’s title. |
dimension |
url |
url |
The direct URL of the article or post. |
dimension |
videos |
videos |
dimension |
|
word_count |
word_count |
metric |