Talkwalker: Most-used fields

The table below gives information about most-used fields that you can import from Talkwalker. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
content	content	The full text content of the article or post.	dimension
content_snippet	content_snippet	A short excerpt or summary of the article’s content.	dimension
count	count	The number of documents or results that match the specified filter criteria and time period.	metric
domain_url	domain_url	The root domain URL of the website where the content was published.	dimension
engagement	engagement	The total sum of actions performed by users on an article or post, such as likes, shares, or comments.	metric
entity_url	entity_url	The URL of the content entity or document.	dimension
estimated_reach	estimated_reach		metric
extra_author_attributes.gender	extra_author_attributes.gender	The gender of the author of the content. This can be used for demographic distribution in histograms.	dimension
extra_author_attributes.id	extra_author_attributes.id	Unique identifier for the author of the content.	dimension
extra_author_attributes.name	extra_author_attributes.name	The name of the author of the content.	dimension
extra_source_attributes.description	extra_source_attributes.description	A descriptive text providing additional information about the source of the data, potentially including details about the server or platform where the content originated.	dimension
extra_source_attributes.id	extra_source_attributes.id	A unique identifier for the source (e.g., website, social media profile) of the content.	dimension
extra_source_attributes.name	extra_source_attributes.name	The name of the source (e.g., website name, social media profile name) of the content.	dimension
extra_source_attributes.world_data.city	extra_source_attributes.world_data.city	The city associated with the source of the content, used for geographical analysis. This is available in source-based distributions.	dimension
extra_source_attributes.world_data.continent	extra_source_attributes.world_data.continent	The continent where the content source is located.	dimension
extra_source_attributes.world_data.country	extra_source_attributes.world_data.country	The country associated with the geographical location of the content source.	dimension
extra_source_attributes.world_data.country_code	extra_source_attributes.world_data.country_code	The ISO 3166-1 alpha-2 country code associated with the geographical location of the content source.	dimension
extra_source_attributes.world_data.latitude	extra_source_attributes.world_data.latitude	The latitude coordinate of the content source’s geographical location.	metric
extra_source_attributes.world_data.longitude	extra_source_attributes.world_data.longitude	The longitude coordinate of the content source’s geographical location.	metric
extra_source_attributes.world_data.region	extra_source_attributes.world_data.region	The region associated with the source of the content, used for geographical analysis. This is available in source-based distributions.	dimension
extra_source_attributes.world_data.resolution	extra_source_attributes.world_data.resolution	The level of geographical detail for the source’s location data.	dimension
fluency_level	fluency_level	A numerical score indicating the linguistic fluency or quality of the content.	metric
host_url	host_url	The URL of the host website or platform where the content is published.	dimension
iab_category.0.tier1	iab_category.0.tier1	The first tier of the IAB (Interactive Advertising Bureau) content category assigned to the document, indicating its primary subject matter.	dimension
iab_category.1.tier1	iab_category.1.tier1	The first tier of the second IAB content category assigned to the document.	dimension
iab_category.2.tier1	iab_category.2.tier1	The first tier of the third IAB content category assigned to the document.	dimension
iab_category.2.tier2	iab_category.2.tier2	The second tier of the third IAB content category, providing a more granular classification of the document’s subject matter.	dimension
images	images	A list of image objects associated with the content.	dimension
indexed	indexed	Indicates whether the content has been indexed by Talkwalker.	dimension
lang	lang	The language in which the content is written. This can be used for language-based distributions in histograms.	dimension
noise_category	noise_category	A classification or category assigned to a document to indicate its level of irrelevance or ‘noise,’ such as ‘promotions.’	dimension
noise_level	noise_level	A numerical value (0-100) representing the detected level of noise or irrelevance in a document.	metric
parent_url	parent_url	The URL of the parent page or post from which the current content originated or is linked.	dimension
porn_level	porn_level	A numerical score indicating the likelihood of the content containing pornographic material.	metric
post_type	post_type	The type of the social media post or content, e.g., ‘TEXT’, ‘IMAGE’, ‘VIDEO’.	dimension
published	published	The timestamp, in epoch milliseconds, indicating when the article or post was originally published.	dimension
reach	reach	The estimated number of unique individuals who were exposed to an article or post. This is calculated based on various factors like page views and follower counts across platforms.	metric
report_date	report_date	The publication date of the content, represented as a timestamp in milliseconds.	dimension
root_url	root_url	The base URL of the domain where the content is hosted.	dimension
search_indexed	search_indexed	The timestamp, in epoch milliseconds, when the document was indexed by Talkwalker for search.	dimension
sentiment	sentiment	The overall emotional tone of the document, computed using Natural Language Processing (NLP). Values typically range from -5 (negative) to 5 (positive).	dimension
source_extended_attributes.alexa_pageviews	source_extended_attributes.alexa_pageviews	The estimated number of pageviews for the source according to Alexa ranking data.	metric
source_extended_attributes.alexa_unique_visitors	source_extended_attributes.alexa_unique_visitors	The estimated number of unique visitors to the source according to Alexa ranking data.	metric
source_type	source_type	The category or platform of the data source (e.g., news site, blog, forum, social network).	dimension
sum	sum	The aggregated sum of a specific metric (e.g., engagement or potential reach) for documents within a given interval or based on specific filter criteria.	metric
tags_internal	tags_internal	Internal tags applied to the document within the Talkwalker project. These tags can be managed via the Talkwalker API and used for filtering search results.	dimension
title	title	The full title of the article or post.	dimension
title_snippet	title_snippet	A short excerpt or summary of the article’s title.	dimension
url	url	The direct URL of the article or post.	dimension
word_count	word_count	The total number of words in the content.	metric