Talkwalker: Most-used fields#
The table below gives information about most-used fields that you can import from Talkwalker. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
DEPRECATED_spam_level |
DEPRECATED_spam_level |
A deprecated field indicating the spam level of the content. Refer to ‘spam_level’ for current information. |
metric |
Engagement |
engagement |
A key metric representing the sum of actions made by others on an article or post. Can be used as a histogram type or for sorting search results. |
metric |
NEGATIVE |
NEGATIVE |
Represents the overall negative sentiment score or count for a given period or breakdown in histogram data. |
metric |
NEGATIVE.avg |
NEGATIVE.avg |
The average negative sentiment value within a specific bin or interval in histogram data. |
metric |
NEGATIVE.count |
NEGATIVE.count |
The number of documents categorized with negative sentiment within a specific bin or interval in histogram data. |
metric |
NEGATIVE.max |
NEGATIVE.max |
The maximum negative sentiment value observed within a specific bin or interval in histogram data. |
metric |
NEGATIVE.min |
NEGATIVE.min |
The minimum negative sentiment value observed within a specific bin or interval in histogram data. |
metric |
NEGATIVE.sum |
NEGATIVE.sum |
The sum of negative sentiment values within a specific bin or interval in histogram data. |
metric |
NEUTRAL |
NEUTRAL |
Represents the overall neutral sentiment score or count for a given period or breakdown in histogram data. |
metric |
NEUTRAL.avg |
NEUTRAL.avg |
The average neutral sentiment value within a specific bin or interval in histogram data. |
metric |
NEUTRAL.count |
NEUTRAL.count |
The number of documents categorized with neutral sentiment within a specific bin or interval in histogram data. |
metric |
NEUTRAL.max |
NEUTRAL.max |
The maximum neutral sentiment value observed within a specific bin or interval in histogram data. |
metric |
NEUTRAL.min |
NEUTRAL.min |
The minimum neutral sentiment value observed within a specific bin or interval in histogram data. |
metric |
NEUTRAL.sum |
NEUTRAL.sum |
The sum of neutral sentiment values within a specific bin or interval in histogram data. |
metric |
POSITIVE |
POSITIVE |
Represents the overall positive sentiment score or count for a given period or breakdown in histogram data. |
metric |
POSITIVE.avg |
POSITIVE.avg |
The average positive sentiment value within a specific bin or interval in histogram data. |
metric |
POSITIVE.count |
POSITIVE.count |
The number of documents categorized with positive sentiment within a specific bin or interval in histogram data. |
metric |
POSITIVE.max |
POSITIVE.max |
The maximum positive sentiment value observed within a specific bin or interval in histogram data. |
metric |
POSITIVE.min |
POSITIVE.min |
The minimum positive sentiment value observed within a specific bin or interval in histogram data. |
metric |
POSITIVE.sum |
POSITIVE.sum |
The sum of positive sentiment values within a specific bin or interval in histogram data. |
metric |
Published |
published |
The timestamp indicating when an article or post was originally published. Can be used as a histogram type or for sorting search results. |
dimension |
Reach |
reach |
The potential number of people who were exposed to an article or post. This metric is available in histogram data. |
metric |
Search indexed |
search_indexed |
The timestamp indicating when an article or post was indexed by Talkwalker. Can be used as a histogram type or for sorting search results. |
dimension |
Sentiment |
sentiment |
The overall emotional tone or opinion expressed in the content, often categorized as positive, neutral, or negative. Can be used for breakdown in histograms. |
metric |
article_extended_attributes.bluesky_likes |
article_extended_attributes.bluesky_likes |
The number of ‘likes’ an article received on Bluesky. |
metric |
article_extended_attributes.bluesky_quotes |
article_extended_attributes.bluesky_quotes |
The number of times an article was quoted on Bluesky. |
metric |
article_extended_attributes.bluesky_reposts |
article_extended_attributes.bluesky_reposts |
The number of times an article was reposted on Bluesky. |
metric |
article_extended_attributes.bluesky_shares |
article_extended_attributes.bluesky_shares |
The number of times an article was shared on Bluesky. |
metric |
article_extended_attributes.facebook_likes |
article_extended_attributes.facebook_likes |
The number of ‘likes’ an article received on Facebook. |
metric |
article_extended_attributes.facebook_reactions_total |
article_extended_attributes.facebook_reactions_total |
The total number of reactions (e.g., likes, loves, wows) an article received on Facebook. |
metric |
article_extended_attributes.facebook_shares |
article_extended_attributes.facebook_shares |
The number of times an article was shared on Facebook. |
metric |
article_extended_attributes.linkedin_clicks |
article_extended_attributes.linkedin_clicks |
The number of clicks an article received on LinkedIn. |
metric |
article_extended_attributes.linkedin_impression |
article_extended_attributes.linkedin_impression |
The number of impressions an article received on LinkedIn. |
metric |
article_extended_attributes.linkedin_likes |
article_extended_attributes.linkedin_likes |
The number of ‘likes’ an article received on LinkedIn. |
metric |
article_extended_attributes.linkedin_shares |
article_extended_attributes.linkedin_shares |
The number of times an article was shared on LinkedIn. |
metric |
article_extended_attributes.num_comments |
article_extended_attributes.num_comments |
The total number of comments an article or post received. |
metric |
article_extended_attributes.pinterest_pins |
article_extended_attributes.pinterest_pins |
The number of times an article was pinned on Pinterest. |
metric |
article_extended_attributes.pinterest_repins |
article_extended_attributes.pinterest_repins |
The number of times an article was repinned on Pinterest. |
metric |
article_extended_attributes.twitter_shares |
article_extended_attributes.twitter_shares |
The number of times an article was shared (retweeted) on Twitter. |
metric |
article_extended_attributes.youtube_likes |
article_extended_attributes.youtube_likes |
The number of ‘likes’ a YouTube video (article) received. |
metric |
article_extended_attributes.youtube_views |
article_extended_attributes.youtube_views |
The number of views a YouTube video (article) received. |
metric |
cluster_id |
cluster_id |
Unique identifier for a cluster of similar content or mentions. |
dimension |
content |
content |
The full text content of the article or post. |
dimension |
content_snippet |
content_snippet |
A short excerpt or summary of the article’s content. |
dimension |
domain_url |
domain_url |
The root domain URL of the website where the content was published. |
dimension |
end_date |
end_date |
The end date of the reporting period for time-series data or content collection. |
dimension |
engagement_count |
engagement_count |
The total number of interactions or actions made on an article or post, such as likes, shares, or comments. |
metric |
engagement_rate |
engagement_rate |
A calculated metric representing the rate of engagement on the content, derived from the sum of actions. |
metric |
entity_url |
entity_url |
The URL of the content entity or document. |
dimension |
estimated_reach |
estimated_reach |
The estimated potential audience size or reach of the content. |
metric |
extra_author_attributes.description |
extra_author_attributes.description |
A descriptive text providing additional information about the author of the mention (e.g., a user’s bio or profile description). |
dimension |
extra_author_attributes.gender |
extra_author_attributes.gender |
The gender of the author of the content. This can be used for demographic distribution in histograms. |
dimension |
extra_author_attributes.id |
extra_author_attributes.id |
Unique identifier for the author of the content. |
dimension |
extra_author_attributes.image_url |
extra_author_attributes.image_url |
The URL of the author’s profile image or avatar. |
dimension |
extra_author_attributes.name |
extra_author_attributes.name |
The name of the author of the content. |
dimension |
extra_author_attributes.short_name |
extra_author_attributes.short_name |
A shortened or display name for the author, without spaces. |
dimension |
extra_author_attributes.url |
extra_author_attributes.url |
The URL of the author’s profile or website. |
dimension |
extra_author_attributes.verified |
extra_author_attributes.verified |
A boolean indicator specifying whether the author’s profile or account has been officially verified by the platform where the mention originated. |
dimension |
extra_author_attributes.world_data.city |
extra_author_attributes.world_data.city |
The city where the author is located. |
dimension |
extra_author_attributes.world_data.continent |
extra_author_attributes.world_data.continent |
The continent where the author is located. |
dimension |
extra_author_attributes.world_data.country |
extra_author_attributes.world_data.country |
The country associated with the author of the content, used for geographical analysis. This is available in distributions. |
dimension |
extra_author_attributes.world_data.country_code |
extra_author_attributes.world_data.country_code |
The ISO country code (e.g., ‘us’ for United States) where the author is located. |
dimension |
extra_author_attributes.world_data.latitude |
extra_author_attributes.world_data.latitude |
The latitude coordinate of the author’s geographical location. |
metric |
extra_author_attributes.world_data.longitude |
extra_author_attributes.world_data.longitude |
The longitude coordinate of the author’s geographical location. |
metric |
extra_author_attributes.world_data.region |
extra_author_attributes.world_data.region |
The geographical region or state where the author is located. |
dimension |
extra_author_attributes.world_data.resolution |
extra_author_attributes.world_data.resolution |
The geographical resolution level associated with the author’s location data. |
dimension |
extra_source_attributes.description |
extra_source_attributes.description |
A descriptive text providing additional information about the source of the mention (e.g., a website, news outlet, or social media profile). |
dimension |
extra_source_attributes.id |
extra_source_attributes.id |
A unique identifier for the source (e.g., website, social media profile) of the content. |
dimension |
extra_source_attributes.image_url |
extra_source_attributes.image_url |
The URL of an image associated with the source of the mention, such as a logo or profile picture. |
dimension |
extra_source_attributes.name |
extra_source_attributes.name |
The name of the source (e.g., website name, social media profile name) of the content. |
dimension |
extra_source_attributes.url |
extra_source_attributes.url |
The URL of the content source. |
dimension |
extra_source_attributes.world_data.city |
extra_source_attributes.world_data.city |
The city associated with the source of the content, used for geographical analysis. This is available in source-based distributions. |
dimension |
extra_source_attributes.world_data.continent |
extra_source_attributes.world_data.continent |
The continent where the content source is located. |
dimension |
extra_source_attributes.world_data.country |
extra_source_attributes.world_data.country |
The country associated with the geographical location of the content source. |
dimension |
extra_source_attributes.world_data.country_code |
extra_source_attributes.world_data.country_code |
The ISO 3166-1 alpha-2 country code associated with the geographical location of the content source. |
dimension |
extra_source_attributes.world_data.latitude |
extra_source_attributes.world_data.latitude |
The latitude coordinate of the content source’s geographical location. |
metric |
extra_source_attributes.world_data.longitude |
extra_source_attributes.world_data.longitude |
The longitude coordinate of the content source’s geographical location. |
metric |
extra_source_attributes.world_data.region |
extra_source_attributes.world_data.region |
The region associated with the source of the content, used for geographical analysis. This is available in source-based distributions. |
dimension |
extra_source_attributes.world_data.resolution |
extra_source_attributes.world_data.resolution |
The level of geographical detail for the source’s location data. |
dimension |
extract_date |
extract_date |
The date and time when the content was extracted or collected by the platform. |
dimension |
fakenews_level |
fakenews_level |
An indicator of the likelihood that the content is fake news, expressed as an integer on a scale from 0 to 100. |
metric |
fluency_level |
fluency_level |
A numerical score indicating the linguistic fluency or quality of the content. |
metric |
host_url |
host_url |
The URL of the host website or platform where the content is published. |
dimension |
iab_category.0.tier1 |
iab_category.0.tier1 |
The first-level category from the IAB (Interactive Advertising Bureau) content taxonomy, used to classify the content of a mention or article. This provides a broad classification of the content. |
dimension |
iab_category.1.tier1 |
iab_category.1.tier1 |
An alternative or secondary first-level category from the IAB content taxonomy, providing a broad classification of the content when multiple classifications are relevant. |
dimension |
iab_category.1.tier2 |
iab_category.1.tier2 |
The second-level category from the IAB content taxonomy, providing a more granular sub-category for the associated Tier 1 category. This helps in detailed content classification. |
dimension |
iab_category.2.tier1 |
iab_category.2.tier1 |
A third first-level category from the IAB content taxonomy, offering another broad classification for the content. |
dimension |
iab_category.2.tier2 |
iab_category.2.tier2 |
The second-level category for the third associated Tier 1 IAB category, providing a more specific content sub-classification. |
dimension |
iab_category.3.tier1 |
iab_category.3.tier1 |
A fourth first-level category from the IAB content taxonomy, offering another broad classification for the content. |
dimension |
iab_category.3.tier2 |
iab_category.3.tier2 |
The second-level category for the fourth associated Tier 1 IAB category, providing a more specific content sub-classification. |
dimension |
iab_category.4.tier1 |
iab_category.4.tier1 |
A fifth first-level category from the IAB content taxonomy, offering another broad classification for the content. |
dimension |
iab_category.4.tier2 |
iab_category.4.tier2 |
The second-level category for the fifth associated Tier 1 IAB category, providing a more specific content sub-classification. |
dimension |
iab_category.5.tier1 |
iab_category.5.tier1 |
A sixth first-level category from the IAB content taxonomy, offering another broad classification for the content. |
dimension |
iab_category.6.tier1 |
iab_category.6.tier1 |
A seventh first-level category from the IAB content taxonomy, offering another broad classification for the content. |
dimension |
iab_category.6.tier2 |
iab_category.6.tier2 |
The second-level category for the seventh associated Tier 1 IAB category, providing a more specific content sub-classification. |
dimension |
images |
images |
A list of image objects associated with the content. |
dimension |
indexed |
indexed |
Indicates whether the content has been indexed by Talkwalker. |
dimension |
lang |
lang |
The language in which the content is written. This can be used for language-based distributions in histograms. |
dimension |
negative_sentiment_count |
negative_sentiment_count |
The total number of mentions or documents identified with a negative sentiment. |
metric |
neutral_sentiment_count |
neutral_sentiment_count |
The total number of mentions or documents identified with a neutral sentiment. |
metric |
noise_category |
noise_category |
The category of noise detected in the content, such as ‘promotions’, ‘hate_speech’, or ‘job_offers’. |
dimension |
noise_level |
noise_level |
An indicator of the level of noise detected in the content, expressed as an integer on a scale from 0 to 100. |
metric |
parent_url |
parent_url |
The URL of the parent page or post from which the current content originated or is linked. |
dimension |
porn_level |
porn_level |
A numerical score indicating the likelihood of the content containing pornographic material. |
metric |
positive_sentiment_count |
positive_sentiment_count |
The total number of mentions or documents identified with a positive sentiment. |
metric |
post_type |
post_type |
The type of the social media post or content, e.g., ‘TEXT’, ‘IMAGE’, ‘VIDEO’. |
dimension |
report_date |
report_date |
The publication date of the content, represented as a timestamp in milliseconds. |
dimension |
root_url |
root_url |
The base URL of the domain where the content is hosted. |
dimension |
source_extended_attributes.alexa_pageviews |
source_extended_attributes.alexa_pageviews |
The estimated number of pageviews for the source according to Alexa ranking data. |
metric |
source_extended_attributes.alexa_unique_visitors |
source_extended_attributes.alexa_unique_visitors |
The estimated number of unique visitors to the source according to Alexa ranking data. |
metric |
source_extended_attributes.bluesky_followers |
source_extended_attributes.bluesky_followers |
The number of followers the source has on Bluesky. |
metric |
source_extended_attributes.linkedin_followers |
source_extended_attributes.linkedin_followers |
The number of followers the source has on LinkedIn. |
metric |
source_extended_attributes.pinterest_followers |
source_extended_attributes.pinterest_followers |
The number of followers the source has on Pinterest. |
metric |
source_type |
source_type |
The category or platform of the data source (e.g., news site, blog, forum, social network). |
dimension |
spam_level |
spam_level |
A numerical score indicating the likelihood of the content being spam. |
metric |
start_date |
start_date |
The start date of the reporting period for time-series data or content collection. |
dimension |
tags_internal |
tags_internal |
Internal tags applied to the document within the Talkwalker project. These tags can be managed via the Talkwalker API and used for filtering search results. |
dimension |
title |
title |
The full title of the article or post. |
dimension |
title_snippet |
title_snippet |
A short excerpt or summary of the article’s title. |
dimension |
url |
url |
The direct URL of the article or post. |
dimension |
videos |
videos |
A list of video objects associated with the content. |
dimension |
word_count |
word_count |
The total number of words in the content. |
metric |