Unmetric: Most-used fields

The table below gives information about most-used fields that you can import from Unmetric. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
angry	angry	The count of ‘Angry’ reactions or sentiments associated with a social media post or content piece.	metric
brand_geography	brand_geography	The geographical region associated with a brand, indicating its primary market or operational location.	dimension
brand_id	brand_id	A unique identifier for a specific brand, used to retrieve brand-specific data from the Unmetric API.	dimension
brand_industry	brand_industry	The industry sector to which the brand belongs, used for categorization and competitive analysis.	dimension
brand_name	brand_name	The name of the brand being analyzed.	dimension
brand_url	brand_url	The primary web address or official URL for the brand.	dimension
caption	caption	The descriptive text accompanying a social media post, often used to convey the message or context of the content.	dimension
comments	comments	The total number of comments received on a social media post. This is a key engagement metric.	metric
created_time	created_time	The date and time when a social media post was originally published or created.	dimension
description	description	A detailed explanation or summary of a social media post, video, or campaign.	dimension
haha	haha	The count of ‘Haha’ reactions or sentiments associated with a social media post or content piece.	metric
id	id	A unique identifier for a specific social media post or entity.	dimension
impressions	impressions	The total number of times a social media post was displayed to users. This metric indicates how many times the content was seen, regardless of interaction.	metric
is_live_video	is_live_video	Indicates whether the content is a live video (e.g., Boolean true/false).	dimension
like	like	The count of ‘like’ reactions to a social media post, indicating positive engagement. For Facebook, this is distinct from total reactions which includes other emojis.	metric
likes	likes	The total number of ‘likes’ received on a social media post. This is a key engagement metric.	metric
love	love	The count of ‘Love’ reactions or sentiments associated with a social media post or content piece.	metric
message	message	The primary text content of a social media post, similar to a caption or description.	dimension
name	name	The name of a social media entity, such as a brand, a specific social media post, a Pinterest board, or a YouTube channel.	dimension
organic_probability	organic_probability	The calculated probability or likelihood that a social media post or content reached its audience through organic (unpaid) distribution.	metric
picture	picture	The URL or identifier for the image associated with a social media post.	dimension
promoted_probability	promoted_probability	The calculated probability that a social media post reached users through paid (promoted or boosted) distribution.	metric
promotion_type	promotion_type	Describes the type of promotion applied to a social media post or content, if any (e.g., ‘paid’, ‘boosted’, ‘sponsored’).	dimension
reach	reach	The number of unique users who saw a social media post. This metric measures the unique audience size.	metric
sad	sad	The count of ‘Sad’ reactions or sentiments associated with a social media post or content piece.	metric
sentiment	sentiment	The overall emotional tone or feeling expressed in a social media post or its reactions (e.g., positive, negative, neutral).	dimension
shares	shares	The total number of times a social media post was shared by users. This is a key virality and engagement metric.	metric
total_reactions	total_reactions	The aggregate count of all reactions (likes, loves, haha, wow, sad, angry) to a social media post.	metric
type	type	The category or format of the social media content (e.g., photo, video, link, status).	dimension
url	url	The direct link to the social media post or the associated external content.	dimension
video_views	video_views	The total number of times a video post was viewed.	metric
wow	wow	The count of ‘Wow’ reactions or sentiments associated with a social media post or content piece.	metric