Unmetric: Most-used fields

The table below gives information about most-used fields that you can import from Unmetric. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
angry	angry	metric
brand_geography	brand_geography	dimension
brand_id	brand_id	dimension
brand_industry	brand_industry	dimension
brand_name	brand_name	dimension
brand_url	brand_url	dimension
caption	caption	dimension
comments	comments	metric
created_time	created_time	dimension
description	description	dimension
haha	haha	metric
id	id	dimension
impressions	impressions	metric
is_live_video	is_live_video	dimension
like	like	metric
likes	likes	metric
love	love	metric
message	message	dimension
name	name	dimension
organic_probability	organic_probability	metric
picture	picture	dimension
promoted_probability	promoted_probability	metric
promotion_type	promotion_type	dimension
reach	reach	metric
sad	sad	metric
sentiment	sentiment	dimension
shares	shares	metric
total_reactions	total_reactions	metric
type	type	dimension
url	url	dimension
video_views	video_views	metric
wow	wow	metric