Yellow Pages: Most-used fields

The table below gives information about most-used fields that you can import from Yellow Pages. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AverageClicksPerMonth	AverageClicksPerMonth	The calculated average number of clicks per month.	metric
AverageImpressionsPerMonth	AverageImpressionsPerMonth	The calculated average number of impressions per month.	metric
Clicks	Clicks	The total number of clicks on advertising content or listings.	metric
Impressions	Impressions	The total number of times advertising content or listings were viewed.	metric
SummaryDetails.Clicks.AverageEventsPerPeriod	SummaryDetails.Clicks.AverageEventsPerPeriod	The average number of clicks per reporting period.	metric
SummaryDetails.Clicks.EventsInLastPeriod	SummaryDetails.Clicks.EventsInLastPeriod	The number of clicks that occurred in the most recent reporting period.	metric
SummaryDetails.Clicks.Period	SummaryDetails.Clicks.Period	The duration of the reporting period for clicks.	dimension
SummaryDetails.Clicks.TotalEvents	SummaryDetails.Clicks.TotalEvents	The total number of clicks recorded over the entire report duration.	metric
SummaryDetails.Impressions.AverageEventsPerPeriod	SummaryDetails.Impressions.AverageEventsPerPeriod	The average number of impressions per reporting period.	metric
SummaryDetails.Impressions.EventsInLastPeriod	SummaryDetails.Impressions.EventsInLastPeriod	The number of impressions that occurred in the most recent reporting period.	metric
SummaryDetails.Impressions.Period	SummaryDetails.Impressions.Period	The duration of the reporting period for impressions.	dimension
SummaryDetails.Impressions.TotalEvents	SummaryDetails.Impressions.TotalEvents	The total number of impressions recorded over the entire report duration.	metric
customerId	customerId	A unique identifier for the customer associated with the advertising data.	metric
distributor	distributor	The advertising distributor responsible for the ads, such as Google or Bing.	dimension
endDate	endDate	The calendar end date for the data collection period of the report.	dimension
productType	productType	The type of advertising product, for example, Print, Internet, or PPC.	dimension
startDate	startDate	The calendar start date for the data collection period of the report.	dimension