Lead Gen & CRM: Most-used fields

The table below gives information about most-used fields that you can import from Lead Gen & CRM. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
accountID	accountID	The unique identifier for your Lead Gen & CRM account, used for authenticating API requests and ensuring data is collected from the correct client account.	dimension
companyName	companyName	The name of the company associated with a lead.	dimension
createTimestamp	createTimestamp	The timestamp indicating when a record (e.g., lead, email event, email job) was created.	dimension
date	date	A timestamp or date associated with a record or event, often used for filtering data in date-ranged reports.	dimension
emailAddress	emailAddress	The email address of a lead.	dimension
firstName	firstName	The first name of a lead.	dimension
id	id	The unique identifier for a record or object.	dimension
isQualified	isQualified	A boolean (bit) field indicating whether a lead has been qualified. Lead qualification signifies a lead’s progression in the sales pipeline from an unqualified prospect to a qualified one, making them eligible for conversion into a contact, opportunity, or account. [2]	dimension
lastName	lastName	The last name of a lead.	dimension
leadID	leadID	The unique identifier for a lead.	metric
listID	listID	The unique identifier for a list.	metric
name	name	The name of a record or object (e.g., campaign name, list name).	dimension
ownerID	ownerID	The unique identifier (ID) of the individual or user who is designated as the owner of the lead. This field can be an integer or null if no owner is assigned. [2]	dimension
phoneNumber	phoneNumber	The primary phone number of a lead or account.	dimension
status	status	The general status of a record or operation. Specific context depends on the object (e.g., ‘Lead Status’, ‘Email Job Status’).	dimension