Lead Gen & CRM: Most-used fields

The table below gives information about most-used fields that you can import from Lead Gen & CRM. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
accountID	accountID	Unique identifier for the SharpSpring account associated with the data.	dimension
active	active	Indicates if the record (e.g., Lead, Campaign) is currently active.	metric
amount	amount	The monetary value associated with an opportunity.	metric
campaignAttributionOverride	campaignAttributionOverride	Allows overriding the standard attribution logic for a campaign.	metric
campaignID	campaignID	Unique identifier for a marketing campaign.	dimension
city	city	The city associated with a lead’s address.	dimension
closeDate	closeDate	The projected or actual date when an opportunity is expected to close.	dimension
companyName	companyName	The name of the company associated with a lead.	dimension
country	country	The country associated with a lead’s address.	dimension
createTimestamp	createTimestamp	The timestamp indicating when a record (e.g., lead, email event, email job) was created.	dimension
date	date	A timestamp or date associated with a record or event, often used for filtering data in date-ranged reports.	dimension
dealStageID	dealStageID	Unique identifier for the current stage of an opportunity in the sales pipeline.	dimension
description	description	A textual description for a record, such as a lead or an opportunity.	dimension
emailAddress	emailAddress	The email address of a lead.	dimension
faxNumber	faxNumber	The fax number associated with a lead or contact.	dimension
firstName	firstName	The first name of a lead.	dimension
id	id	The unique identifier for a record or object.	dimension
industry	industry	The industry sector a lead or account belongs to.	dimension
isActive	isActive	Indicates whether a specific record, such as a lead or user, is currently active.	metric
isClosed	isClosed	Indicates if an opportunity has been closed.	metric
isContact	isContact	Indicates if a lead has been converted into a contact.	dimension
isCustomer	isCustomer	Indicates if an account or lead is marked as a customer.	dimension
isQualified	isQualified	Indicates if a lead has been qualified.	dimension
isUnsubscribed	isUnsubscribed	Indicates if a lead or contact has unsubscribed from marketing communications.	dimension
isWon	isWon	Indicates if an opportunity was successfully won.	metric
lastName	lastName	The last name of a lead.	dimension
leadID	leadID	The unique identifier for a lead.	metric
leadScore	leadScore	The overall lead score indicating a lead’s engagement and readiness.	metric
leadScoreWeighted	leadScoreWeighted	A weighted lead score that reflects specific scoring rules or priorities.	metric
leadStatus	leadStatus	The current status of a lead in the sales process.	dimension
listID	listID	The unique identifier for a list.	metric
mobilePhoneNumber	mobilePhoneNumber	The mobile phone number of a lead or contact.	dimension
name	name	The name of a record or object (e.g., campaign name, list name).	dimension
officePhoneNumber	officePhoneNumber	The office phone number of a lead or contact.	dimension
opportunityName	opportunityName	The name of a sales opportunity.	dimension
originatingLeadID	originatingLeadID	The unique identifier of the original lead that generated a subsequent record, such as an opportunity.	dimension
ownerID	ownerID	Unique identifier for the owner (user) of a record, such as an account, lead, or opportunity, within the Lead Gen & CRM platform.	dimension
persona	persona	The buyer persona associated with a lead.	dimension
phoneNumber	phoneNumber	The primary phone number of a lead or account.	dimension
phoneNumberExtension	phoneNumberExtension	The extension for a phone number.	metric
primaryLeadID	primaryLeadID	The unique identifier of the primary lead associated with a record.	dimension
probability	probability	The probability (percentage) of winning an opportunity.	metric
state	state	The state or province associated with a lead’s address.	dimension
status	status	The general status of a record or operation. Specific context depends on the object (e.g., ‘Lead Status’, ‘Email Job Status’).	dimension
street	street	The street address for a lead or contact.	dimension
title	title	The job title of a lead or contact.	dimension
trackingID	trackingID	A unique identifier used for tracking purposes, often related to campaigns or website visitors.	dimension
updateTimestamp	updateTimestamp	The timestamp indicating the last time the record was updated.	dimension
website	website	The website URL associated with a lead or account.	dimension
zipcode	zipcode	The postal code associated with a lead’s address.	dimension