Lead Gen & CRM: Most-used fields

The table below gives information about most-used fields that you can import from Lead Gen & CRM. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
accountID	accountID	metric
active	active	metric
allowDuplicate	allowDuplicate	metric
amount	amount	metric
campaignAlias	campaignAlias	dimension
campaignAttributionOverride	campaignAttributionOverride	metric
campaignID	campaignID	metric
campaignName	campaignName	dimension
campaignOrigin	campaignOrigin	dimension
campaignType	campaignType	dimension
city	city	dimension
closeDate	closeDate	dimension
companyName	companyName	dimension
confirmedSent	confirmedSent	metric
contactID	contactID	metric
count	count	metric
country	country	dimension
createDate	createDate	dimension
createTimestamp	createTimestamp	dimension
date	date	dimension
dealStageID	dealStageID	metric
description	description	dimension
domains	domains	dimension
emailAddress	emailAddress	dimension
emailHTML	emailHTML	dimension
emailID	emailID	metric
emailJobID	emailJobID	metric
emailText	emailText	dimension
endDate	endDate	dimension
eventData	eventData	dimension
eventName	eventName	dimension
eventSource	eventSource	dimension
faxNumber	faxNumber	dimension
firstName	firstName	dimension
goal	goal	metric
hasTimeRange	hasTimeRange	metric
id	id	dimension
industry	industry	dimension
isActive	isActive	metric
isClosed	isClosed	metric
isContact	isContact	metric
isCustomer	isCustomer	metric
isList	isList	metric
isQualified	isQualified	metric
isUnsubscribed	isUnsubscribed	metric
isWon	isWon	metric
lastName	lastName	dimension
leadID	leadID	metric
leadScore	leadScore	metric
leadScoreWeighted	leadScoreWeighted	metric
leadStatus	leadStatus	dimension
listID	listID	metric
mobilePhoneNumber	mobilePhoneNumber	dimension
name	name	dimension
numBounces	numBounces	metric
numClicks	numClicks	metric
numDeliveries	numDeliveries	metric
numDomains	numDomains	metric
numHardBounces	numHardBounces	metric
numOpens	numOpens	metric
numSends	numSends	metric
numSoftBounces	numSoftBounces	metric
numSpamComplaints	numSpamComplaints	metric
numUndelivered	numUndelivered	metric
numUnopens	numUnopens	metric
numUnsubscribeReasons	numUnsubscribeReasons	dimension
numUnsubscribes	numUnsubscribes	metric
officePhoneNumber	officePhoneNumber	dimension
opportunityName	opportunityName	dimension
originatingLeadID	originatingLeadID	metric
otherCosts	otherCosts	metric
ownerID	ownerID	metric
persona	persona	dimension
phoneNumber	phoneNumber	metric
phoneNumberExtension	phoneNumberExtension	dimension
price	price	metric
primaryLeadID	primaryLeadID	metric
probability	probability	metric
qty	qty	metric
recipientID	recipientID	metric
sendCount	sendCount	metric
startDate	startDate	dimension
state	state	dimension
status	status	metric
street	street	dimension
subject	subject	dimension
thumbnail	thumbnail	dimension
title	title	dimension
trackingID	trackingID	dimension
type	type	dimension
uniqueClicks	uniqueClicks	metric
uniqueOpens	uniqueOpens	metric
updateTimestamp	updateTimestamp	dimension
url	url	dimension
website	website	dimension
whatID	whatID	dimension
whatType	whatType	dimension
workflowID	workflowID	metric
zipcode	zipcode	dimension