Lead Gen & CRM: Most-used fields

The table below gives information about most-used fields that you can import from Lead Gen & CRM. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
accountID	accountID	The unique identifier for the account associated with a lead or opportunity.	metric
active	active	Indicates if the record (e.g., lead) is active.	metric
allowDuplicate	allowDuplicate	A setting or flag that determines whether duplicate lead or contact records are permitted during data import or creation.	metric
amount	amount	The monetary value of an opportunity.	metric
campaignAlias	campaignAlias	An alternate name or alias for a campaign.	metric
campaignAttributionOverride	campaignAttributionOverride	A setting or value used to manually adjust or override how a lead’s conversion or value is attributed to a specific marketing campaign.	metric
campaignID	campaignID	The unique identifier for a campaign, often associated with leads or opportunities.	metric
campaignName	campaignName	The name of the marketing campaign.	dimension
campaignOrigin	campaignOrigin	The initial marketing campaign or source that first engaged or brought in a lead or customer.	dimension
campaignType	campaignType	The classification or type of a marketing campaign.	dimension
city	city	The city component of an address for a lead or account.	dimension
closeDate	closeDate	The expected or actual date an opportunity is closed.	dimension
companyName	companyName	The name of the company associated with a lead.	dimension
confirmedSent	confirmedSent	A count or indicator of emails that have been successfully confirmed as sent. This relates to email event tracking.	metric
contactID	contactID	The unique identifier for a contact. Often, a lead can be converted into a contact.	metric
count	count	Indicates a numerical total for a specific collection or group. For example, in list management, it could represent the number of members within a marketing list or a count of removed members.	metric
country	country	The country component of an address for a lead or account.	dimension
createDate	createDate	The date when a record (e.g., campaign, opportunity) was created.	dimension
createTimestamp	createTimestamp	The timestamp indicating when a record (e.g., lead, email event, email job) was created.	dimension
date	date	A timestamp or date associated with a record or event, often used for filtering data in date-ranged reports.	dimension
dealStageID	dealStageID	The unique identifier for the current stage of an opportunity in the sales pipeline.	metric
description	description	A textual description for a lead, opportunity, or campaign.	dimension
domains	domains	A collection of website domains associated with a lead, company, or account.	dimension
emailAddress	emailAddress	The email address of a lead.	dimension
emailHTML	emailHTML	The HTML content of an email.	dimension
emailID	emailID	The unique identifier for an email.	metric
emailJobID	emailJobID	The unique identifier for an email send job.	metric
emailText	emailText	The plain text content of an email.	dimension
endDate	endDate	The end date for a campaign or email job.	dimension
eventData	eventData	Additional data or payload associated with an event (e.g., email event).	dimension
eventName	eventName	The name of an event, such as ‘emailOpened’ or ‘emailClick’.	dimension
eventSource	eventSource	The source or type of an event, such as ‘emailSent’, ‘formSubmit’, or ‘leadCreation’.	dimension
faxNumber	faxNumber	The fax number of a lead.	dimension
firstName	firstName	The first name of a lead.	dimension
goal	goal	The defined objective or goal of a campaign.	metric
hasTimeRange	hasTimeRange	A flag or indicator used in reports to specify if a time-based filter (e.g., start and end dates) is applied to the data.	dimension
id	id	The unique identifier for a record or object.	dimension
industry	industry	The industry associated with a lead or account.	dimension
isActive	isActive	Indicates if a campaign is currently active.	metric
isClosed	isClosed	Indicates if an opportunity is closed (either won or lost).	metric
isContact	isContact	Indicates if a record is a contact. A lead can be converted into a contact. This field’s specific usage requires further API documentation lookup.	metric
isCustomer	isCustomer	A boolean indicator specifying whether the lead has converted into a customer.	metric
isList	isList	Indicates if an object represents a list.	metric
isQualified	isQualified	A boolean indicator on a Lead object indicating if a prospect has met the criteria to be considered a qualified lead.	metric
isUnsubscribed	isUnsubscribed	Indicates if a lead has unsubscribed from communications.	metric
isWon	isWon	Indicates if an opportunity has been successfully won.	metric
lastName	lastName	The last name of a lead.	dimension
leadID	leadID	The unique identifier for a lead.	metric
leadScore	leadScore	The score assigned to a lead, indicating their engagement or potential.	metric
leadScoreWeighted	leadScoreWeighted	The weighted score assigned to a lead.	metric
leadStatus	leadStatus	The current status of a lead in the sales pipeline (e.g., ‘unqualified’, ‘qualified’).	dimension
listID	listID	The unique identifier for a list.	metric
mobilePhoneNumber	mobilePhoneNumber	The mobile phone number of a lead.	dimension
name	name	The name of a record or object (e.g., campaign name, list name).	dimension
numBounces	numBounces	The total number of email bounces for an email campaign or a specific email. This is derived from email event tracking where ‘emailBounce’ is an event type.	metric
numClicks	numClicks	The total number of clicks on links within an email. This is derived from email event tracking where ‘emailClick’ is an event type.	metric
numDeliveries	numDeliveries	The total number of emails successfully delivered to recipients. This is a metric related to email sending events.	metric
numDomains	numDomains	The total number of website domains associated with a lead, company, or account.	metric
numHardBounces	numHardBounces	The total number of permanent email delivery failures (hard bounces). This is a specific type of email bounce event.	metric
numOpens	numOpens	The total number of times an email was opened. This is derived from email event tracking where ‘emailOpened’ is an event type.	metric
numSends	numSends	The total number of emails sent. This is derived from email event tracking where ‘emailSent’ is an event type.	metric
numSoftBounces	numSoftBounces	The total number of temporary email delivery failures (soft bounces). This is a specific type of email bounce event.	metric
numSpamComplaints	numSpamComplaints	The total number of times an email was marked as spam by recipients. This is derived from email event tracking where ‘emailSpamComplaint’ is an event type.	metric
numUndelivered	numUndelivered	The count of emails that failed to be delivered to recipients in an email campaign.	metric
numUnopens	numUnopens	The total number of emails that were sent but not opened by recipients.	metric
numUnsubscribeReasons	numUnsubscribeReasons	The total count of unique reasons provided by recipients for unsubscribing from email communications, or the total number of unsubscribe events.	dimension
numUnsubscribes	numUnsubscribes	The total number of times recipients unsubscribed from email communications. This is derived from email event tracking where ‘emailUnsubscribe’ is an event type.	metric
officePhoneNumber	officePhoneNumber	The office phone number of a lead.	dimension
opportunityName	opportunityName	The name of an opportunity.	dimension
originatingLeadID	originatingLeadID	The unique identifier of the lead that initially engaged or triggered a specific process or record creation.	metric
otherCosts	otherCosts	Additional or miscellaneous expenses associated with a marketing campaign, sales opportunity, or lead.	metric
ownerID	ownerID	The unique identifier for the owner of a record (e.g., lead, account, opportunity).	metric
persona	persona	The buyer persona associated with a lead.	dimension
phoneNumber	phoneNumber	The primary phone number of a lead or account.	metric
phoneNumberExtension	phoneNumberExtension	The phone number extension for a lead’s office phone.	dimension
price	price	The monetary value of a product or service. This field is present in the Product schema.	metric
primaryLeadID	primaryLeadID	The unique identifier for the main or primary lead record, especially useful in cases of lead merging or multiple associated records.	metric
probability	probability	The probability of successfully closing an opportunity, expressed as a percentage.	metric
qty	qty	The quantity of a specific item, product, or service, often found in opportunity or order-related data.	metric
recipientID	recipientID	The unique identifier for the recipient of an email.	metric
sendCount	sendCount	The total number of emails sent in an email job.	metric
startDate	startDate	The start date for a campaign or an email job.	dimension
state	state	The state component of an address for a lead or account.	dimension
status	status	The general status of a record or operation. Specific context depends on the object (e.g., ‘Lead Status’, ‘Email Job Status’).	metric
street	street	The street address for a lead or account.	dimension
subject	subject	The subject line of an email. This field’s specific usage requires further API documentation lookup.	dimension
thumbnail	thumbnail		dimension
title	title	The job title of a lead, or the title of a note.	dimension
trackingID	trackingID	The tracking identifier associated with a lead.	dimension
type	type	The type or category of a record (e.g., campaign type, opportunity type).	dimension
uniqueClicks	uniqueClicks	The number of distinct recipients who clicked a link in an email, regardless of how many times they clicked.	metric
uniqueOpens	uniqueOpens	The number of distinct recipients who opened an email, regardless of how many times they opened it.	metric
updateTimestamp	updateTimestamp	The timestamp indicating when a record (e.g., lead, opportunity) was last updated.	dimension
url	url	The URL for the lead’s associated website. This corresponds to the ‘website’ field in the Lead Gen & CRM API schema.	dimension
website	website	The website URL of a lead or account.	dimension
whatID	whatID	The unique identifier of the associated entity for a note (e.g., lead ID, opportunity ID, account ID).	dimension
whatType	whatType	The type of entity associated with a note (e.g., ‘lead’, ‘opportunity’, ‘account’).	dimension
workflowID	workflowID	The unique identifier for an automated marketing or sales workflow.	metric
zipcode	zipcode	The zip code or postal code component of an address for a lead or account.	dimension