Lead Gen & CRM: Most-used fields

The table below gives information about most-used fields that you can import from Lead Gen & CRM. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
accountID	accountID	Unique identifier for the SharpSpring account associated with the data.	dimension
active	active	Indicates if a record, such as a lead or a list, is currently active in the system. For leads, the getLeads API method can filter for active leads.	metric
amount	amount	The monetary value associated with an opportunity.	metric
campaignAttributionOverride	campaignAttributionOverride	A field that allows overriding the default campaign attribution for a lead or action, enabling manual assignment of credit to a specific campaign. The API includes methods to retrieve campaign information.	metric
campaignID	campaignID	Unique identifier for a marketing campaign.	dimension
city	city	The city associated with a lead’s address.	dimension
closeDate	closeDate	The projected or actual date when an opportunity is expected to close.	dimension
companyName	companyName	The name of the company associated with a lead.	dimension
country	country	The country associated with a lead’s address.	dimension
createTimestamp	createTimestamp	The timestamp indicating when a record (e.g., lead, email event, email job) was created.	dimension
date	date	A timestamp or date associated with a record or event, often used for filtering data in date-ranged reports.	dimension
dealStageID	dealStageID	Unique identifier for the current stage of an opportunity in the sales pipeline.	dimension
description	description	A textual description for a record, such as a lead or an opportunity.	dimension
emailAddress	emailAddress	The email address of a lead.	dimension
faxNumber	faxNumber	The fax number associated with a lead or contact.	dimension
firstName	firstName	The first name of a lead.	dimension
id	id	The unique identifier for a record or object.	dimension
industry	industry	The industry sector a lead or account belongs to.	dimension
isActive	isActive	Indicates if a record is currently active. This is a common boolean flag used across various entities like leads, lists, or campaigns. The getLeads method filters for active leads by default.	metric
isClosed	isClosed	Indicates if an opportunity has been closed.	metric
isContact	isContact	This field indicates whether a record in the system represents a contact. In the context of Lead Gen & CRM (SharpSpring), a contact is an individual whose information has been captured and is being managed within the CRM for marketing and sales engagement.	dimension
isCustomer	isCustomer	This field indicates whether a record represents a customer. In Lead Gen & CRM (SharpSpring), a customer is typically a lead who has converted or made a purchase, signifying a successful outcome of marketing and sales efforts.	dimension
isQualified	isQualified	Indicates the qualification status of a lead. A lead’s status changes from unqualified to qualified as it progresses through the sales pipeline.	dimension
isUnsubscribed	isUnsubscribed	A boolean flag indicating if a contact has unsubscribed from email communications. The getRemovedListMembers method explicitly supports filtering by unsubscribed status.	dimension
isWon	isWon	Indicates if an opportunity was successfully won.	metric
lastName	lastName	The last name of a lead.	dimension
leadID	leadID	The unique identifier for a lead.	metric
leadScore	leadScore	The overall lead score indicating a lead’s engagement and readiness.	metric
leadScoreWeighted	leadScoreWeighted	The calculated lead score, often adjusted by a weighting algorithm, indicating a lead’s engagement and potential value. This is a core marketing automation feature for lead prioritization.	metric
leadStatus	leadStatus	The current status of a lead in the sales process.	dimension
listID	listID	The unique identifier for a list.	metric
mobilePhoneNumber	mobilePhoneNumber	The mobile phone number of a lead or contact.	dimension
name	name	The name of a record or object (e.g., campaign name, list name).	dimension
officePhoneNumber	officePhoneNumber	The office phone number of a lead or contact.	dimension
opportunityName	opportunityName	The name of a sales opportunity.	dimension
originatingLeadID	originatingLeadID	The ID of the initial lead record from which the current lead was derived, particularly useful in scenarios involving lead merging or conversion.	dimension
ownerID	ownerID	Unique identifier for the owner (user) of a record, such as an account, lead, or opportunity, within the Lead Gen & CRM platform.	dimension
persona	persona	This field identifies the buyer persona assigned to a lead or contact. A buyer persona is a fictional representation of an ideal customer segment, used to categorize leads and tailor marketing messages and workflows.	dimension
phoneNumber	phoneNumber	The primary phone number of a lead or account.	dimension
phoneNumberExtension	phoneNumberExtension	The extension for the lead’s phone number.	metric
primaryLeadID	primaryLeadID	A unique numerical identifier for the lead within the system.	dimension
probability	probability	The probability (percentage) of winning an opportunity.	metric
state	state	The state or province associated with a lead’s address.	dimension
status	status	The general status of a record or operation. Specific context depends on the object (e.g., ‘Lead Status’, ‘Email Job Status’).	dimension
street	street	The street address for a lead or contact.	dimension
title	title	The job title of a lead or contact.	dimension
trackingID	trackingID	A unique identifier used for tracking various marketing activities, such as website visits, form submissions, or campaign interactions. This links different data points together for analytics.	dimension
updateTimestamp	updateTimestamp	The timestamp indicating the last time the record was updated.	dimension
website	website	The website URL associated with a lead or account.	dimension
zipcode	zipcode	The postal code associated with a lead’s address.	dimension