Stat: Most-used fields#
The table below gives information about most-used fields that you can import from Stat. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
AnalyzedOn |
AnalyzedOn |
The date on which the data analysis was performed. This field is typically found in reports related to most frequent domains. |
dimension |
BaseRank |
BaseRank |
The organic search rank of a URL for a specific keyword, excluding personalized results or some SERP features. |
metric |
Bing.BaseRank |
Bing.BaseRank |
The organic search rank of a URL for a specific keyword on Bing, excluding impacts from personalized results or some SERP features. |
metric |
Bing.ElevenToTwenty |
Bing.ElevenToTwenty |
The number or percentage of keywords ranking in positions 11 to 20 on Bing. |
metric |
Bing.FiftyOneToHundred |
Bing.FiftyOneToHundred |
The number or percentage of keywords ranking in positions 51 to 100 on Bing. |
metric |
Bing.Five |
Bing.Five |
The number or percentage of keywords ranking in position 5 on Bing. |
metric |
Bing.FortyOneToFifty |
Bing.FortyOneToFifty |
The number or percentage of keywords ranking in positions 41 to 50 on Bing. |
metric |
Bing.Four |
Bing.Four |
The number or percentage of keywords ranking in position 4 on Bing. |
metric |
Bing.NonRanking |
Bing.NonRanking |
The number or percentage of keywords that do not rank within the tracked search positions on Bing. |
metric |
Bing.One |
Bing.One |
The number or percentage of keywords ranking in position 1 on Bing. |
metric |
Bing.Rank |
Bing.Rank |
The observed search rank of a URL for a specific keyword on Bing, including any influence from SERP features. |
metric |
Bing.SixToTen |
Bing.SixToTen |
The number or percentage of keywords ranking in positions 6 to 10 on Bing. |
metric |
Bing.ThirtyOneToForty |
Bing.ThirtyOneToForty |
The number or percentage of keywords ranking in positions 31 to 40 on Bing. |
metric |
Bing.Three |
Bing.Three |
The number or percentage of keywords ranking in position 3 on Bing. |
metric |
Bing.TwentyOneToThirty |
Bing.TwentyOneToThirty |
The number or percentage of keywords ranking in positions 21 to 30 on Bing. |
metric |
Bing.Two |
Bing.Two |
The number or percentage of keywords ranking in position 2 on Bing. |
metric |
Bing.Url |
Bing.Url |
The URL that ranks for the keyword on Bing’s search results page. |
dimension |
CreatedAt |
CreatedAt |
The date when the record, such as a project, site, keyword, or bulk job, was created. |
dimension |
Domain |
Domain |
The internet domain of a website appearing in search engine results. |
dimension |
Engine |
Engine |
The search engine (e.g., Google, Bing) for which the data was collected. |
dimension |
Google.BaseRank |
Google.BaseRank |
The organic search rank of a URL for a specific keyword on Google, excluding impacts from personalized results or some SERP features. |
metric |
Google.ElevenToTwenty |
Google.ElevenToTwenty |
The number or percentage of keywords ranking in positions 11 to 20 on Google. |
metric |
Google.FiftyOneToHundred |
Google.FiftyOneToHundred |
The number or percentage of keywords ranking in positions 51 to 100 on Google. |
metric |
Google.Five |
Google.Five |
The number or percentage of keywords ranking in position 5 on Google. |
metric |
Google.FortyOneToFifty |
Google.FortyOneToFifty |
The number or percentage of keywords ranking in positions 41 to 50 on Google. |
metric |
Google.Four |
Google.Four |
The number or percentage of keywords ranking in position 4 on Google. |
metric |
Google.NonRanking |
Google.NonRanking |
The number or percentage of keywords that do not rank within the tracked search positions on Google. |
metric |
Google.One |
Google.One |
The number or percentage of keywords ranking in position 1 on Google. |
metric |
Google.Rank |
Google.Rank |
The observed search rank of a URL for a specific keyword on Google, including any influence from SERP features. |
metric |
Google.SixToTen |
Google.SixToTen |
The number or percentage of keywords ranking in positions 6 to 10 on Google. |
metric |
Google.ThirtyOneToForty |
Google.ThirtyOneToForty |
The number or percentage of keywords ranking in positions 31 to 40 on Google. |
metric |
Google.Three |
Google.Three |
The number or percentage of keywords ranking in position 3 on Google. |
metric |
Google.TwentyOneToThirty |
Google.TwentyOneToThirty |
The number or percentage of keywords ranking in positions 21 to 30 on Google. |
metric |
Google.Two |
Google.Two |
The number or percentage of keywords ranking in position 2 on Google. |
metric |
Google.Url |
Google.Url |
The URL that ranks for the keyword on Google’s search results page. |
dimension |
GoogleBaseRank.ElevenToTwenty |
GoogleBaseRank.ElevenToTwenty |
The number or percentage of keywords ranking in organic base positions 11 to 20 on Google. |
metric |
GoogleBaseRank.FiftyOneToHundred |
GoogleBaseRank.FiftyOneToHundred |
The number or percentage of keywords ranking in organic base positions 51 to 100 on Google. |
metric |
GoogleBaseRank.Five |
GoogleBaseRank.Five |
The number or percentage of keywords ranking in organic base position 5 on Google. |
metric |
GoogleBaseRank.FortyOneToFifty |
GoogleBaseRank.FortyOneToFifty |
The number or percentage of keywords ranking in organic base positions 41 to 50 on Google. |
metric |
GoogleBaseRank.Four |
GoogleBaseRank.Four |
The number or percentage of keywords ranking in organic base position 4 on Google. |
metric |
GoogleBaseRank.NonRanking |
GoogleBaseRank.NonRanking |
The number or percentage of keywords that do not have an organic base rank within the tracked search positions on Google. |
metric |
GoogleBaseRank.One |
GoogleBaseRank.One |
The number or percentage of keywords ranking in organic base position 1 on Google. |
metric |
GoogleBaseRank.SixToTen |
GoogleBaseRank.SixToTen |
The number or percentage of keywords ranking in organic base positions 6 to 10 on Google. |
metric |
GoogleBaseRank.ThirtyOneToForty |
GoogleBaseRank.ThirtyOneToForty |
The number or percentage of keywords ranking in organic base positions 31 to 40 on Google. |
metric |
GoogleBaseRank.Three |
GoogleBaseRank.Three |
The number or percentage of keywords ranking in organic base position 3 on Google. |
metric |
GoogleBaseRank.TwentyOneToThirty |
GoogleBaseRank.TwentyOneToThirty |
The number or percentage of keywords ranking in organic base positions 21 to 30 on Google. |
metric |
GoogleBaseRank.Two |
GoogleBaseRank.Two |
The number or percentage of keywords ranking in organic base position 2 on Google. |
metric |
Id |
Id |
A unique identifier for a project, site, tag, keyword, or other data entity within the Stat API. |
dimension |
Keyword |
Keyword |
The specific search term or phrase being tracked and analyzed for its ranking performance. |
dimension |
KeywordDevice |
KeywordDevice |
The device type (e.g., desktop, mobile) for which the keyword ranking data was collected. |
dimension |
KeywordLocation |
KeywordLocation |
The geographical location (e.g., country, city) for which the keyword ranking data was collected. |
dimension |
KeywordMarket |
KeywordMarket |
The specific market (e.g., country, region, language) targeted for the keyword analysis. |
dimension |
KeywordRanking.Bing.Rank |
KeywordRanking.Bing.Rank |
The observed search rank of a keyword on Bing, including any influence from SERP features. |
metric |
KeywordRanking.Bing.Url |
KeywordRanking.Bing.Url |
The URL that ranks for the keyword on Bing’s search results page. |
dimension |
KeywordRanking.Google.BaseRank |
KeywordRanking.Google.BaseRank |
The organic search rank of a keyword on Google, excluding impacts from personalized results or some SERP features. |
metric |
KeywordRanking.Google.Rank |
KeywordRanking.Google.Rank |
The observed search rank of a keyword on Google, including any influence from SERP features. |
metric |
KeywordRanking.Google.Url |
KeywordRanking.Google.Url |
The URL that ranks for the keyword on Google’s search results page. |
dimension |
KeywordRanking.date |
KeywordRanking.date |
The date when the keyword ranking data was recorded. |
dimension |
KeywordStats.AdvertiserCompetition |
KeywordStats.AdvertiserCompetition |
Measures the level of competition among advertisers for the given keyword in paid search results. |
metric |
KeywordStats.CPC |
KeywordStats.CPC |
The average Cost Per Click (CPC) for advertisers bidding on the keyword in paid search campaigns. |
metric |
KeywordStats.GlobalSearchVolume |
KeywordStats.GlobalSearchVolume |
The estimated global monthly search volume for the keyword across all locations. |
metric |
KeywordStats.LocalSearchTrendsByMonth |
KeywordStats.LocalSearchTrendsByMonth |
Monthly trends showing the local search volume for the keyword over a year. |
dimension |
KeywordStats.LocalSearchTrendsByMonth.Apr |
KeywordStats.LocalSearchTrendsByMonth.Apr |
The local search volume for the keyword during the month of April. |
metric |
KeywordStats.LocalSearchTrendsByMonth.Aug |
KeywordStats.LocalSearchTrendsByMonth.Aug |
The local search volume for the keyword during the month of August. |
metric |
KeywordStats.LocalSearchTrendsByMonth.Dec |
KeywordStats.LocalSearchTrendsByMonth.Dec |
The local search volume for the keyword during the month of December. |
metric |
KeywordStats.LocalSearchTrendsByMonth.Feb |
KeywordStats.LocalSearchTrendsByMonth.Feb |
The local search volume for the keyword during the month of February. |
metric |
KeywordStats.LocalSearchTrendsByMonth.Jan |
KeywordStats.LocalSearchTrendsByMonth.Jan |
The local search volume for the keyword during the month of January. |
metric |
KeywordStats.LocalSearchTrendsByMonth.Jul |
KeywordStats.LocalSearchTrendsByMonth.Jul |
The local search volume for the keyword during the month of July. |
metric |
KeywordStats.LocalSearchTrendsByMonth.Jun |
KeywordStats.LocalSearchTrendsByMonth.Jun |
The local search volume for the keyword during the month of June. |
metric |
KeywordStats.LocalSearchTrendsByMonth.Mar |
KeywordStats.LocalSearchTrendsByMonth.Mar |
The local search volume for the keyword during the month of March. |
metric |
KeywordStats.LocalSearchTrendsByMonth.May |
KeywordStats.LocalSearchTrendsByMonth.May |
The local search volume for the keyword during the month of May, as part of the previous 12 months’ trend data. |
metric |
KeywordStats.LocalSearchTrendsByMonth.Nov |
KeywordStats.LocalSearchTrendsByMonth.Nov |
The local search volume for the keyword during the month of November. |
metric |
KeywordStats.LocalSearchTrendsByMonth.Oct |
KeywordStats.LocalSearchTrendsByMonth.Oct |
The local search volume for the keyword during the month of October. |
metric |
KeywordStats.LocalSearchTrendsByMonth.Sep |
KeywordStats.LocalSearchTrendsByMonth.Sep |
The local search volume for the keyword during the month of September. |
metric |
KeywordStats.TargetedSearchVolume |
KeywordStats.TargetedSearchVolume |
The estimated search volume for the keyword within a specific targeted market or location. |
metric |
KeywordTags |
KeywordTags |
A list of custom tags or categories assigned to the keyword for organizational purposes. |
dimension |
KeywordTranslation |
KeywordTranslation |
The translated version of the keyword, used for tracking in different language markets. |
dimension |
Protocol |
Protocol |
The communication protocol (e.g., HTTP or HTTPS) of the ranking URL in SERP data. |
dimension |
Rank |
Rank |
The observed search rank of a URL for a specific keyword in search engine results. |
metric |
Ranking.Bing.Rank |
Ranking.Bing.Rank |
The observed search rank of a URL for a specific keyword on Bing, including any influence from SERP features. |
dimension |
Ranking.Bing.Url |
Ranking.Bing.Url |
The URL that ranks for the keyword on Bing’s search results page. |
dimension |
Ranking.Google.BaseRank |
Ranking.Google.BaseRank |
The organic search rank of a URL for a specific keyword on Google, excluding impacts from personalized results or some SERP features. |
metric |
Ranking.Google.Rank |
Ranking.Google.Rank |
The observed search rank of a URL for a specific keyword on Google, including any influence from SERP features. |
metric |
Ranking.Google.Url |
Ranking.Google.Url |
The URL that ranks for the keyword on Google’s search results page. |
dimension |
Ranking.date |
Ranking.date |
The date when the keyword ranking data was recorded. |
dimension |
Ranking.type |
Ranking.type |
The specific type of search engine result page (SERP) feature or ranking observed (e.g., organic, local pack). |
dimension |
ResultTypes.ResultType |
ResultTypes.ResultType |
A specific type of search engine result (e.g., organic, local pack, featured snippet) that was identified. |
dimension |
Share |
Share |
Represents the Share of Voice (SOV), indicating a site’s or tag’s visibility in search results. |
metric |
Tag |
Tag |
A custom label or category used to group keywords, sites, or projects for reporting and analysis. |
dimension |
Title |
Title |
The title of the webpage as it appears in the search engine results. |
dimension |
TopTenResults |
TopTenResults |
Data specifically pertaining to URLs or keywords that rank within the top ten positions in search engine results. |
metric |
Type |
Type |
Indicates the category or type of data being retrieved, such as ‘ranks’ for daily keyword ranking data or ‘serps’ for search engine results page data. |
dimension |
Url |
Url |
The specific URL that is being tracked, analyzed, or for which data is being provided, such as a ranking URL in SERP data. |
dimension |
date |
date |
The specific date associated with the collected data, used for filtering or indicating when daily keyword rankings or SERPs data were recorded. |
dimension |
device |
device |
The device type (e.g., desktop, mobile) for which the data was collected. |
dimension |
filter_projects |
filter_projects |
Used to filter data reports to include only specified projects by their IDs. |
dimension |
filter_sites |
filter_sites |
Used to filter data reports to include only specified sites by their IDs. |
dimension |
filter_tags |
filter_tags |
Used to filter data reports to include only specified tags by their IDs. |
dimension |
keyword |
keyword |
The specific search term or phrase being tracked and analyzed for its ranking performance. |
dimension |
keyword_id |
keyword_id |
A unique identifier for the specific keyword. |
dimension |
location |
location |
The geographical location for which the data was collected. |
dimension |
market |
market |
The specific market targeted for the data analysis. |
dimension |
resultType |
resultType |
The specific type of search engine result (e.g., organic, local pack, featured snippet). |
dimension |
resultTypes |
resultTypes |
A collection or list of various types of search engine results observed. |
dimension |
result_type |
result_type |
The specific type of search engine result (e.g., organic, local pack, featured snippet). |
dimension |
search_engine |
search_engine |
The search engine (e.g., Google, Bing) for which the data was collected. |
dimension |
translation |
translation |
Provides translated values for keyword data in API responses. |
dimension |