dotdigital: Most-used fields

The table below gives information about most-used fields that you can import from dotdigital. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Campaign ID	Campaign ID	metric
Campaign name	Campaign name	dimension
Campaign status	Campaign status	dimension
Date	Date	dimension
assistedRevenue	assistedRevenue	dimension
clicks	Clicks	metric
conversionRate	conversionRate	metric
dateSent	dateSent	dimension
numAssistedOrders	numAssistedOrders	metric
numClicks	numClicks	metric
numDelivered	numDelivered	metric
numForwards	numForwards	metric
numHardBounces	numHardBounces	metric
numIspComplaints	numIspComplaints	metric
numMailBlocks	numMailBlocks	metric
numOpens	numOpens	metric
numOrders	numOrders	metric
numPageViews	numPageViews	metric
numRecipientsClicked	numRecipientsClicked	metric
numReplies	numReplies	metric
numSent	numSent	metric
numSoftBounces	numSoftBounces	metric
numTextClicks	numTextClicks	metric
numTextDelivered	numTextDelivered	metric
numTextHardBounces	numTextHardBounces	metric
numTextIspComplaints	numTextIspComplaints	metric
numTextMailBlocks	numTextMailBlocks	metric
numTextOpens	numTextOpens	metric
numTextReplies	numTextReplies	metric
numTextSent	numTextSent	metric
numTextSoftBounces	numTextSoftBounces	metric
numTextUnsubscribes	numTextUnsubscribes	metric
numTotalClicks	numTotalClicks	metric
numTotalDelivered	numTotalDelivered	metric
numTotalHardBounces	numTotalHardBounces	metric
numTotalIspComplaints	numTotalIspComplaints	metric
numTotalMailBlocks	numTotalMailBlocks	metric
numTotalOpens	numTotalOpens	metric
numTotalPageViews	numTotalPageViews	metric
numTotalReplies	numTotalReplies	metric
numTotalSent	numTotalSent	metric
numTotalSoftBounces	numTotalSoftBounces	metric
numTotalUniqueOpens	numTotalUniqueOpens	metric
numTotalUnsubscribes	numTotalUnsubscribes	metric
numUniqueOpens	numUniqueOpens	metric
numUniqueTextOpens	numUniqueTextOpens	metric
numUnsubscribes	numUnsubscribes	metric
opens	Opens	metric
percentageClicksToOpens	percentageClicksToOpens	metric
percentageDelivered	percentageDelivered	metric
percentageHardBounces	percentageHardBounces	metric
percentageOpens	percentageOpens	metric
percentageReplies	percentageReplies	metric
percentageSoftBounces	percentageSoftBounces	metric
percentageUniqueOpens	percentageUniqueOpens	metric
percentageUnsubscribes	percentageUnsubscribes	metric
percentageUsersClicked	percentageUsersClicked	metric
revenue	revenue	dimension
unique clicks	Unique clicks	metric
unique opens	Unique opens	metric