dotdigital: Most-used fields

The table below gives information about most-used fields that you can import from dotdigital. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Campaign ID	Campaign ID	The unique identifier for a marketing campaign.	metric
Campaign name	Campaign name	The name assigned to a specific marketing campaign.	dimension
Campaign status	Campaign status	The current operational status of the marketing campaign (e.g., sent, pending, cancelled).	dimension
Date	Date	The date for which the campaign activity or summary statistics are reported.	dimension
assistedRevenue	assistedRevenue	The revenue where the campaign played an influencing role in the customer journey but was not the direct conversion point.	dimension
clicks	Clicks	A summary metric representing the total clicks on links within the campaign messages.	metric
conversionRate	conversionRate	The percentage rate at which recipients completed a desired action (e.g., made a purchase) after engaging with the campaign.	metric
dateSent	dateSent	The date and time when the campaign was sent to recipients, provided in UTC.	dimension
numAssistedOrders	numAssistedOrders	The number of orders where the campaign contributed to the conversion, but was not the sole or last touchpoint.	metric
numClicks	numClicks	The total number of clicks on links within the main version of the campaign’s messages.	metric
numDelivered	numDelivered	The total number of messages successfully delivered to recipients for the campaign.	metric
numForwards	numForwards	The number of times the main version of the campaign’s messages were forwarded by recipients.	metric
numHardBounces	numHardBounces	The number of hard bounces, indicating permanent delivery failures for the campaign’s messages.	metric
numIspComplaints	numIspComplaints	The number of spam complaints received by Internet Service Providers (ISPs) regarding the campaign’s messages.	metric
numMailBlocks	numMailBlocks	The number of times the campaign’s messages were blocked by mail servers.	metric
numOpens	numOpens	The total number of times the main version of the campaign’s messages were opened by recipients.	metric
numOrders	numOrders	The total number of orders generated directly or indirectly as a result of the campaign.	metric
numPageViews	numPageViews	The total number of times pages associated with a campaign were viewed by recipients.	metric
numRecipientsClicked	numRecipientsClicked	The number of unique recipients who clicked on links within the campaign’s messages.	metric
numReplies	numReplies	The number of replies received in response to the main version of the campaign’s messages.	metric
numSent	numSent	The total number of messages sent for the campaign.	metric
numSoftBounces	numSoftBounces	The number of soft bounces, indicating temporary delivery failures for the campaign’s messages.	metric
numTextClicks	numTextClicks	The number of clicks on links within the text version of the campaign’s messages.	metric
numTextDelivered	numTextDelivered	The number of text messages successfully delivered to recipients for the campaign.	metric
numTextHardBounces	numTextHardBounces	The number of hard bounces specifically for the text version of the campaign’s messages.	metric
numTextIspComplaints	numTextIspComplaints	The number of spam complaints received by ISPs regarding the text version of the campaign’s messages.	metric
numTextMailBlocks	numTextMailBlocks	The number of times the text version of the campaign’s messages were blocked by mail servers.	metric
numTextOpens	numTextOpens	The number of times the text version of the campaign’s messages were opened.	metric
numTextPageViews	numTextPageViews	The number of times a contact has viewed a page associated with a specific campaign, available as ‘numPageViews’ in campaign activity reports.	metric
numTextReplies	numTextReplies	The number of replies received in response to the text version of the campaign’s messages.	metric
numTextSent	numTextSent	The total number of text messages sent for the campaign.	metric
numTextSoftBounces	numTextSoftBounces	The number of soft bounces specifically for the text version of the campaign’s messages.	metric
numTextUnsubscribes	numTextUnsubscribes	The number of recipients who unsubscribed after receiving the text version of the campaign.	metric
numTotalClicks	numTotalClicks	The total number of clicks on links within the campaign’s messages across all formats (e.g., HTML and Text).	metric
numTotalDelivered	numTotalDelivered	The total number of messages successfully delivered for the campaign across all message formats.	metric
numTotalHardBounces	numTotalHardBounces	The total number of hard bounces for the campaign across all message formats.	metric
numTotalIspComplaints	numTotalIspComplaints	The total number of spam complaints received by ISPs regarding the campaign’s messages across all message formats.	metric
numTotalMailBlocks	numTotalMailBlocks	The total number of times the campaign’s messages were blocked by mail servers across all message formats.	metric
numTotalOpens	numTotalOpens	The total number of times the campaign’s messages were opened across all formats (e.g., HTML and Text).	metric
numTotalPageViews	numTotalPageViews	The total number of page views associated with the campaign across all message formats.	metric
numTotalReplies	numTotalReplies	The total number of replies received in response to the campaign’s messages across all formats.	metric
numTotalSent	numTotalSent	The total number of messages sent for the campaign across all message formats.	metric
numTotalSoftBounces	numTotalSoftBounces	The total number of soft bounces for the campaign across all message formats.	metric
numTotalUniqueOpens	numTotalUniqueOpens	The total number of unique recipients who opened the campaign’s messages across all formats.	metric
numTotalUnsubscribes	numTotalUnsubscribes	The total number of recipients who unsubscribed from the mailing list after receiving the campaign across all message formats.	metric
numUniqueOpens	numUniqueOpens	The number of unique recipients who opened the main version of the campaign’s messages.	metric
numUniqueTextOpens	numUniqueTextOpens	The number of unique recipients who opened the text version of the campaign’s messages.	metric
numUnsubscribes	numUnsubscribes	The number of recipients who unsubscribed from the mailing list after receiving the main version of the campaign.	metric
opens	Opens	A summary metric representing the total opens of the campaign messages.	metric
percentageClicksToOpens	percentageClicksToOpens	The percentage of opened messages that resulted in a click-through.	metric
percentageDelivered	percentageDelivered	The percentage of sent messages that were successfully delivered.	metric
percentageHardBounces	percentageHardBounces	The percentage of sent messages that resulted in a permanent delivery failure (hard bounce).	metric
percentageOpens	percentageOpens	The percentage of delivered messages that were opened.	metric
percentageReplies	percentageReplies	The percentage of messages that received a reply.	metric
percentageSoftBounces	percentageSoftBounces	The percentage of sent messages that resulted in a temporary delivery failure (soft bounce).	metric
percentageUniqueOpens	percentageUniqueOpens	The percentage of delivered messages that were uniquely opened.	metric
percentageUnsubscribes	percentageUnsubscribes	The percentage of delivered messages that resulted in an unsubscribe.	metric
percentageUsersClicked	percentageUsersClicked	The percentage of unique recipients who clicked on links within the campaign’s messages, relative to the number delivered.	metric
revenue	revenue	The total revenue attributed to the campaign, based on conversion tracking.	dimension
unique clicks	Unique clicks	A summary metric representing the number of unique recipients who clicked on links within the campaign messages.	metric
unique opens	Unique opens	A summary metric representing the number of unique recipients who opened the campaign messages.	metric