Vistar Media: Most-used fields#
The table below gives information about most-used fields that you can import from Vistar Media. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AU Postal Area Dimension
This field represents the Australian (AU) Postal Area, allowing for data segmentation and reporting based on specific geographic postal regions within Australia.
AU State/Territory Dimension
Australian State or Territory, used for geographical grouping.
Advertiser Dimension
The name of the advertiser, used for grouping reports.
Buy Type Dimension
The type of buy, such as 'Exchange' or 'Deal'.
CA City Dimension
Represents a large, urbanized area within Canada, used for geographic targeting and reporting. This data is provided by the Canadian census.
CA Postal Code Dimension
Canadian Postal Code, used for geographical grouping. This corresponds to the Forward Sortation Area (FSA).
CA Province Dimension
Canadian Province, used for geographical grouping.
Campaign Dimension
The name of the campaign, used for grouping reports.
Client Audience Fees Metric
The total cost of first-party or third-party audience segments.
Client Cost Metric
The total of all media, audience, measurement, and DSP costs.
Client Measurement Fees Metric
The total cost of first-party or third-party measurement solutions.
Client Profit Metric
The total revenue minus total cost.
Client Revenue Metric
The total tracked revenue on campaigns.
Creative Dimension
The name of the creative, used for grouping reports.
Day Dimension
A grouping dimension for reporting data by day.
Deal Metric
The name of the deal, used for grouping reports.
GB Conurbation Dimension
Great British Conurbation, used for geographical grouping.
GB Postcode Sector Dimension
Great British Postcode Sector, used for geographical grouping.
GB TV Area Dimension
Great British TV Area, used for geographical grouping.
GB Town Dimension
Great British Town, used for geographical grouping.
Impressions Metric
The total estimated number of views.
Insertion Order Dimension
The name of the insertion order, used for grouping reports.
Media Cost Metric
The total cost of media only.
US DMA Dimension
US Designated Market Area (DMA), used for geographical grouping.
US State Dimension
US State, used for geographical grouping.
US Zip Code Metric
US Zip Code, used for geographical grouping.
Venue Type Dimension
The type of venue where an ad is displayed, such as Malls or Office Buildings, used for grouping reports.
advertiser_id Advertiser ID Dimension
The unique identifier for an advertiser within the Vistar Media platform, used to filter and group performance data in reports. This ID allows users to retrieve specific advertising campaign data associated with a particular advertiser.
campaign_id Campaign ID Dimension
A unique identifier for a campaign.
campaign_name Campaign Name Dimension
The name of the campaign, used for grouping reports.
creative_id Creative ID Dimension
A unique identifier for a creative.
creative_name Creative Name Dimension
The name of the creative, used for grouping reports.
deal_id Deal ID Dimension
A unique identifier for a deal.
insertion_order_name Insertion Order Name Dimension
The name of the insertion order, used for grouping reports.