Vistar Media: Most-used fields

The table below gives information about most-used fields that you can import from Vistar Media. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AU Postal Area	AU Postal Area	The postal area in Australia where the advertising was served. (AU Only)	metric
AU State/Territory	AU State/Territory	The state or territory in Australia where the advertising was served. (AU Only)	dimension
Advertiser	Advertiser	The name of the advertiser associated with the advertising campaigns.	dimension
Buy Type	Buy Type	The type of media buy, such as ‘Exchange’ or ‘Deal’.	dimension
CA City	CA City	The city in Canada where the advertising was served. (CA Account Only)	dimension
CA Postal Code	CA Postal Code	The postal code in Canada where the advertising was served. (CA Account Only)	dimension
CA Province	CA Province	The province in Canada where the advertising was served. (CA Account Only)	dimension
Campaign	Campaign	The name of the advertising campaign.	dimension
Creative	Creative	The name of the creative asset used in the advertising campaign.	dimension
Deal	Deal	The name of the deal under which the impressions were served.	dimension
GB Conurbation	GB Conurbation	The conurbation in Great Britain where the advertising was served. (GB Account Only)	dimension
GB Postcode Sector	GB Postcode Sector	The postcode sector in Great Britain where the advertising was served. (GB Account Only)	dimension
GB TV Area	GB TV Area	The TV area in Great Britain where the advertising was served. (GB Account Only)	dimension
GB Town	GB Town	The town in Great Britain where the advertising was served. (GB Account Only)	dimension
Insertion Order	Insertion Order	The name of the insertion order associated with the advertising campaign.	dimension
US DMA	US DMA	The Designated Market Area in the United States where the advertising was served.	dimension
US State	US State	The state in the United States where the advertising was served.	dimension
US Zip Code	US Zip Code	The Zip Code in the United States where the advertising was served.	metric
Venue Type	Venue Type	The type of venue where the out-of-home advertising was displayed, such as Malls or Office Buildings.	dimension
advertiser_eCPM	Advertiser eCPM	The total effective cost per mille (CPM) for the advertiser, calculated as the revenue amount divided by the number of impressions, multiplied by 1,000.	metric
campaign_id	Campaign ID	The unique identifier for the advertising campaign.	dimension
campaign_name	Campaign Name	The name of the advertising campaign.	dimension
client_audience_fees	Client Audience Fees	The total cost for first-party or third-party audience segments.	metric
client_cost	Client Cost	The total cost to the client, encompassing media, audience, measurement, and DSP costs.	metric
client_eCPM	Client eCPM	The total average effective cost per mille (CPM) paid for impressions by the client.	metric
client_measurement_fees	Client Measurement Fees	The total cost for first-party or third-party measurement solutions.	metric
client_profit	Client Profit	The total profit for the client, calculated as revenue minus total cost.	metric
client_revenue	Client Revenue	The total tracked revenue generated from the client’s campaigns.	metric
creative_id	Creative ID	The unique identifier for the creative asset used in the advertising campaign.	dimension
creative_name	Creative Name	The name of the creative asset used in the advertising campaign.	dimension
date	Day	The specific day for which the report data is aggregated. This is a common date interval for reporting.	dimension
deal_id	Deal ID	The unique identifier for the deal under which the impressions were served.	dimension
impressions	Impressions	The total estimated number of views or exposures for the advertisements.	metric
insertion_order_name	Insertion Order Name	The name of the insertion order associated with the advertising campaign.	dimension
media_cost	Media Cost	The total cost associated with the media only.	metric
media_eCPM	Media eCPM	The total average effective cost per mille (CPM) paid for impressions, based solely on the Media Cost.	metric
month	Month	The month for which the report data is aggregated.	dimension
week	Week	The week for which the report data is aggregated. This is a common date interval for reporting.	dimension
year	Year	The year for which the report data is aggregated. This is a common date interval for reporting.	dimension