Vistar Media: Most-used fields

The table below gives information about most-used fields that you can import from Vistar Media. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AU Postal Area	AU Postal Area	This field represents the Australian (AU) Postal Area, allowing for data segmentation and reporting based on specific geographic postal regions within Australia.	dimension
AU State/Territory	AU State/Territory	Australian State or Territory, used for geographical grouping.	dimension
Advertiser	Advertiser	The name of the advertiser, used for grouping reports.	dimension
Buy Type	Buy Type	The type of buy, such as ‘Exchange’ or ‘Deal’.	dimension
CA City	CA City	Canadian City information, likely corresponding to an economic region for grouping.	dimension
CA Postal Code	CA Postal Code	Canadian Postal Code, used for geographical grouping. This corresponds to the Forward Sortation Area (FSA).	dimension
CA Province	CA Province	Canadian Province, used for geographical grouping.	dimension
Campaign	Campaign	The name of the campaign, used for grouping reports.	dimension
Client Audience Fees	Client Audience Fees	The total cost of first-party or third-party audience segments.	metric
Client Cost	Client Cost	The total of all media, audience, measurement, and DSP costs.	metric
Client Measurement Fees	Client Measurement Fees	The total cost of first-party or third-party measurement solutions.	metric
Client Profit	Client Profit	The total revenue minus total cost.	metric
Client Revenue	Client Revenue	The total tracked revenue on campaigns.	metric
Creative	Creative	The name of the creative, used for grouping reports.	dimension
Day	Day	A grouping dimension for reporting data by day.	dimension
Deal	Deal	The name of the deal, used for grouping reports.	metric
GB Conurbation	GB Conurbation	Great British Conurbation, used for geographical grouping.	dimension
GB Postcode Sector	GB Postcode Sector	Great British Postcode Sector, used for geographical grouping.	dimension
GB TV Area	GB TV Area	Great British TV Area, used for geographical grouping.	dimension
GB Town	GB Town	Great British Town, used for geographical grouping.	dimension
Impressions	Impressions	The total estimated number of views.	metric
Insertion Order	Insertion Order	The name of the insertion order, used for grouping reports.	dimension
Media Cost	Media Cost	The total cost of media only.	metric
US DMA	US DMA	US Designated Market Area (DMA), used for geographical grouping.	dimension
US State	US State	US State, used for geographical grouping.	dimension
US Zip Code	US Zip Code	US Zip Code, used for geographical grouping.	metric
Venue Type	Venue Type	The type of venue where an ad is displayed, such as Malls or Office Buildings, used for grouping reports.	dimension
campaign_id	Campaign ID	A unique identifier for a campaign.	dimension
campaign_name	Campaign Name	The name of the campaign, used for grouping reports.	dimension
creative_id	Creative ID	A unique identifier for a creative.	dimension
creative_name	Creative Name	The name of the creative, used for grouping reports.	dimension
deal_id	Deal ID	A unique identifier for a deal.	dimension
insertion_order_name	Insertion Order Name	The name of the insertion order, used for grouping reports.	dimension