Vistar Media: Most-used fields

The table below gives information about most-used fields that you can import from Vistar Media. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Deal	Deal	The name of a programmatic advertising deal. Users can group their report data by this field to analyze performance across different deals.	dimension
client_audience_fees	Client Audience Fees	The total cost for first-party or third-party audience segments.	metric
client_cost	Client Cost	The total cost to the client, encompassing media, audience, measurement, and DSP costs.	metric
client_revenue	Client Revenue	The total tracked revenue generated from the client’s campaigns.	metric
creative_id	Creative ID	The unique identifier for the creative asset used in the advertising campaign.	dimension
deal_id	Deal ID	The unique identifier for a programmatic advertising deal. This ID can be used to filter report data, focusing on performance metrics for specific deals.	dimension
impressions	Impressions	The total estimated number of views or exposures for the advertisements.	metric