Magnite Performance Analytics: Most-used fields

The table below gives information about most-used fields that you can import from Magnite Performance Analytics. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account	Account	The name of the Magnite account.	dimension
account_id	Account ID	The unique identifier for the Magnite account.	metric
ad_format	Ad Format	The format of the advertisement, e.g., display, video.	dimension
advertiser	Advertiser	The name of the advertiser whose ad was displayed.	dimension
buyer	Buyer	The entity or company that purchased the ad inventory.	dimension
campaign	Campaign	The name of the advertising campaign.	dimension
campaign_id	Campaign ID	The unique identifier for the advertising campaign.	metric
campaign_type	Campaign Type	The type of the advertising campaign.	dimension
country	Visitor Country	The country from which the visitor viewed the ad.	dimension
date	Date	The date for which the data is reported.	dimension
deal	Deal	The name or identifier of the private marketplace deal.	dimension
deal_id	Deal ID	The unique identifier for the private marketplace deal.	metric
device_type_name	Device Type	The type of device used by the visitor, e.g., mobile, desktop, tablet.	dimension
impressions	Impressions	The total number of times an ad was displayed.	metric
partner	DSP	The Demand-Side Platform (DSP) associated with the ad request.	dimension
revenue	Revenue	The total revenue generated from ad impressions.	metric
site	Site	The name of the website or application where the ad was displayed.	dimension
size	Size	The dimensions of the ad creative.	dimension