Magnite Performance Analytics: Most-used fields#
The table below gives information about most-used fields that you can import from Magnite Performance Analytics. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Account Dimension
Represents an identifier for a publisher or vendor within the Magnite platform, used for reporting and data collection.
Account ID Dimension
A unique identifier for the specific publisher or vendor account.
Ad Format Dimension
The specific type or style of advertisement, such as video, display, or native.
Campaign Dimension
A specific advertising initiative or program managed by an advertiser.
DSP Dimension
Demand-Side Platform; a system used by advertisers to buy ad impressions across multiple ad exchanges.
Date Dimension
The calendar date when the advertising event or data was recorded.
Deal ID Dimension
A unique identifier for a private marketplace (PMP) deal between a publisher and a buyer, ensuring specific inventory and pricing.
Device Type Dimension
The type of device used by the end-user (e.g., Connected TV, mobile, desktop).
Impressions Metric
The total number of times an advertisement was displayed to a user.
Paid Impressions Metric
The number of ad impressions for which the publisher received payment.
Revenue Metric
The income generated from advertising, either gross (total collected) or net (after deductions).
Site Dimension
The website or application where the advertisement was displayed.
Video Complete Rate Metric
The percentage of video ads that played to 100% completion.
Video View Metric
The number of times a video advertisement was initiated or played.
Visitor Country Dimension
The geographical country from which the ad request originated.
eCPM Metric
Effective Cost Per Mille (or Cost Per Thousand); a measure of the revenue generated per thousand impressions.