Jivox: Most-used fields#
The table below gives information about most-used fields that you can import from Jivox. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
adStart |
ad_start |
Indicates the number of times an ad creative began playing. |
dimension |
ad_unit_type_name |
ad_unit_type_name |
The type or format of the ad unit, such as banner, video, or native. |
dimension |
advertiser_create_date |
advertiser_create_date |
The date when the advertiser’s account was created in the Jivox platform. This field is available through the ‘Advertiser details’ data stream. |
dimension |
advertiser_id |
advertiser_id |
Unique identifier for the advertiser. |
dimension |
advertiser_name |
advertiser_name |
The name of the advertiser. |
dimension |
average_dwell_time |
average_dwell_time |
The average amount of time users spent viewing or interacting with an ad creative. |
dimension |
campaign_id |
campaign_id |
Unique identifier for the advertising campaign. |
dimension |
campaign_name |
campaign_name |
The name of the advertising campaign. |
dimension |
clickthrus |
clickthrus |
The total number of times users clicked on the ad. |
dimension |
date |
date |
The specific date for which the campaign performance data is reported. |
dimension |
iab_dwell |
iab_dwell |
The dwell time measurement for an ad creative, calculated according to IAB (Interactive Advertising Bureau) standards. |
dimension |
impressions |
impressions |
The total number of times an ad was displayed to users. |
dimension |
publisher_id |
publisher_id |
Unique identifier for the publisher who owns the site or app where the ad is shown. |
dimension |
publisher_name |
publisher_name |
The name of the publisher who owns the site or app where the ad is shown. |
dimension |
site_id |
site_id |
Unique identifier for the website or application where the ad is displayed. |
dimension |
site_name |
site_name |
The name of the website or application where the ad is displayed. |
dimension |
videoCompletion100percent |
video_completion_100_percent |
The count of video ad plays that reached 100% completion. |
dimension |
videoCompletion25percent |
video_completion_25_percent |
The count of video ad plays that reached 25% completion. |
dimension |
videoCompletion50percent |
video_completion_50_percent |
The count of video ad plays that reached 50% completion. |
dimension |
videoCompletion75percent |
video_completion_75_percent |
The count of video ad plays that reached 75% completion. |
dimension |