Miaozhen CMS: Most-used fields

The table below gives information about most-used fields that you can import from Miaozhen CMS. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
campaign.advertiser_name	campaign.advertiser_name	The name of the advertiser associated with the campaign.	dimension
campaign.agency_name	campaign.agency_name	The name of the agency managing the campaign.	dimension
campaign.brand_name	campaign.brand_name	The name of the brand advertised in the campaign.	dimension
campaign.calculation_type	campaign.calculation_type	The calculation type used for the campaign.	metric
campaign.campaign_id	campaign.campaign_id	A unique identifier for the advertising campaign.	dimension
campaign.campaign_name	campaign.campaign_name	The name of the advertising campaign.	dimension
campaign.campaign_type	campaign.campaign_type	The type or category of the advertising campaign.	dimension
campaign.creator_name	campaign.creator_name	The name of the user who created the campaign.	dimension
campaign.description	campaign.description	A detailed description of the campaign.	dimension
campaign.end_date	campaign.end_date	The scheduled end date of the campaign.	dimension
campaign.linked_iplib	campaign.linked_iplib	The ID of the IP library linked to the campaign for audience targeting or analysis.	dimension
campaign.linked_panels	campaign.linked_panels	A list of audience panel IDs linked to the campaign for targeting or analysis.	dimension
campaign.slot_type	campaign.slot_type	The scheduling type of the campaign, indicating how ad slots are managed (e.g., display, search).	dimension
campaign.start_date	campaign.start_date	The scheduled start date of the campaign.	dimension
panel.platform	panel.platform	The platform dimension of the audience panel, such as PC or mobile.	dimension
spot.GUID	spot.GUID	The globally unique identifier for the customer’s advertisement spot.	dimension
spot.adposition_type	spot.adposition_type	The type of ad position or placement where the spot is shown.	dimension
spot.channel_name	spot.channel_name	The name of the channel where the advertisement spot is placed.	dimension
spot.description	spot.description	A descriptive text for the advertisement spot.	dimension
spot.landing_page	spot.landing_page	The URL to which users are directed after clicking on the advertisement spot.	dimension
spot.market	spot.market	The geographical market or region targeted by the advertisement spot.	dimension
spot.placement_name	spot.placement_name	The name of the specific ad placement where the spot is displayed.	dimension
spot.publisher_id	spot.publisher_id	The unique identifier of the publisher (media) where the ad spot is displayed.	dimension
spot.publisher_name	spot.publisher_name	The name of the publisher (media) where the ad spot is displayed.	dimension
spot.report_metrics	spot.report_metrics	Key performance indicators or metrics reported for the ad spot.	metric
spot.spot_id	spot.spot_id	A unique identifier for the individual ad spot.	dimension
spot.spot_id_str	spot.spot_id_str	The string representation of the unique identifier for the individual ad spot.	dimension
spot.spot_plan.creative_id	spot.spot_plan.creative_id	The unique identifier for the creative asset used within a specific spot plan.	dimension
spot.spot_plan.date	spot.spot_plan.date	The date for which the ad spot plan is scheduled.	dimension
spot.spot_plan.est_click	spot.spot_plan.est_click	The estimated number of clicks expected for the ad spot as per the plan.	dimension
spot.spot_plan.est_impression	spot.spot_plan.est_impression	The estimated number of impressions expected for the ad spot as per the plan.	dimension
spot.tracking_tags.click_url	spot.tracking_tags.click_url	The URL used for tracking clicks on the ad spot.	dimension
spot.tracking_tags.impression_url	spot.tracking_tags.impression_url	The URL used for tracking impressions of the ad spot.	dimension
spot.vending_model	spot.vending_model	The model or method used for vending (delivering) the advertisement, such as ‘Programmatic Buying - PDB’.	dimension
target.target_id	target.target_id	A unique identifier for a target audience segment linked to a campaign.	dimension
target.target_name	target.target_name	The name or description of the target audience segment.	dimension