TikTok Business: Most-used fields#
The table below gives information about most-used fields that you can import from TikTok Business. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
audience_activity Metric
Represents the overall activity or engagement of the audience for the business profile. This metric provides a general overview of audience interaction.
audience_activity_hour Dimension
Provides data on audience activity broken down by hour, indicating the times when the profile's audience is most active.
audience_countries Dimension
A list or aggregated data representing the countries where the audience of the TikTok business profile is located. This information is available for both profile and video-specific analytics and reflects follower distribution over the past 60 days.
audience_country Dimension
Represents a specific country where the audience of the TikTok business profile is located. This data is part of the country distribution of followers.
audience_country_percentage Dimension
The percentage of the audience for the TikTok business profile residing in a specific country. This metric is derived from the country distribution of followers.
audience_genders Dimension
The gender distribution of the audience following the TikTok business profile. This metric provides insights into the demographic makeup of the follower base.
average_time_watched Metric
The average time, in seconds, users spent watching the video.
business_id Dimension
The unique identifier for the TikTok business account.
caption Dimension
The text caption of the video.
comments Metric
The total number of comments received on the video.
create_time Dimension
The Unix timestamp (in seconds) indicating when the video was created and posted.
daily_new_followers Metric
The number of new followers gained by the TikTok Business profile on a specific day.
daily_total_followers Metric
The total number of followers a TikTok business profile has on a specific day. This metric corresponds to the 'followers_count' available through the API.
date Dimension
The date for which the data is reported.
display_name Dimension
The public profile name of the TikTok account.
followers_count Metric
The total number of followers for the business profile.
full_video_watched_rate Metric
The percentage of viewers who watched the video from start to finish.
gender Dimension
The gender distribution of the audience following the TikTok business profile. This metric provides insights into the demographic makeup of the follower base.
gender_percentage Dimension
The percentage of the audience for the TikTok business profile belonging to a specific gender. This metric is derived from the audience's gender distribution.
hour Metric
Represents the hour of the day when collecting data, used to analyze audience activity and engagement patterns on an hourly basis.
impression_percentage Metric
The percentage of impressions for the content or profile.
impressions_source Dimension
The source categories from which video impressions originated, providing insights into discovery channels.
is_business_account Dimension
Indicates whether the TikTok account is a business account.
item_id Dimension
The unique identifier for the video.
likes Metric
The total number of likes received on the video.
profile_image Dimension
The URL of the profile image associated with the TikTok Business profile.
profile_views Metric
The total number of times the business profile has been viewed.
reach Metric
The number of unique users who have seen the video.
share_url Dimension
The URL that can be used to share the TikTok video or profile.
shares Metric
The total number of times the video has been shared.
thumbnail_url Dimension
The URL of the video's thumbnail image.
total_time_watched Metric
The total accumulated time, in seconds, all users spent watching the video.
username Dimension
The unique identifier or handle of the TikTok account.
video_duration Dimension
The length of the video in seconds.
video_views Metric
The total number of times the video has been viewed (for video data) or total views across all profile videos (for profile data).