Adman: Most-used fields

The table below gives information about most-used fields that you can import from Adman. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
campaign.advertiser	campaign.advertiser	The advertiser associated with the campaign.	dimension
campaign.classification	campaign.classification	The classification or category of the campaign.	dimension
campaign.descr	campaign.descr	The name or description of the campaign.	dimension
campaign.e_dt	campaign.e_dt	The end date of the campaign.	dimension
campaign.id	campaign.id	The unique identifier of the campaign.	metric
campaign.s_dt	campaign.s_dt	The start date of the campaign.	dimension
end_dt	end_dt	The end date for the data collection period.	dimension
igroup.descr	igroup.descr	The name or description of the instance group.	dimension
igroup.id	igroup.id	The unique identifier of the instance group.	metric
igroup.instance.clicks	igroup.instance.clicks	The total number of clicks recorded for the ad instance within the instance group.	metric
igroup.instance.confirmed_views	igroup.instance.confirmed_views	The number of confirmed views for the ad instance within the instance group.	metric
igroup.instance.descr	igroup.instance.descr	The name or description of the ad instance within the instance group.	dimension
igroup.instance.id	igroup.instance.id	The unique identifier of the ad instance within the instance group.	metric
igroup.instance.initiated_views	igroup.instance.initiated_views	The number of initiated views for the ad instance within the instance group.	metric
igroup.instance.measured_views	igroup.instance.measured_views	The number of measured views for the ad instance within the instance group.	metric
igroup.instance.unique_clicks	igroup.instance.unique_clicks	The number of unique clicks recorded for the ad instance within the instance group.	metric
igroup.instance.uniques	igroup.instance.uniques	The number of unique users who interacted with the ad instance within the instance group.	metric
igroup.instance.views	igroup.instance.views	The total number of views for the ad instance within the instance group.	metric
start_dt	start_dt	The start date for the data collection period.	dimension