Pardot: Most-used fields#
The table below gives information about most-used fields that you can import from Pardot. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
campaign.cost Dimension
The monetary cost associated with the campaign. This field is a floating-point number representing the expenses incurred for a specific marketing campaign.
campaign.name Dimension
The name of the Pardot campaign associated with the prospect.
campaignId Metric
The unique identifier for the associated marketing campaign.
createdAt Dimension
The date and time when the prospect record was created. This timestamp is reported in the API user's preferred timezone.
createdAt_date Dimension
The date when the prospect record was created, derived from the createdAt timestamp.
id Dimension
A unique identifier for the prospect record within Pardot.
lastActivityAt_date Dimension
The date of the prospect's most recent interaction or activity recorded in Pardot.
source Dimension
The source of the prospect's origin, often derived from tracking parameters like utm_source from Google Analytics.
updatedAt_date Dimension
The date when the prospect record was last updated. This date is derived from the updatedAt timestamp, which is reported in the API user's preferred timezone.