Pardot: Most-used fields

The table below gives information about most-used fields that you can import from Pardot. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
campaign.name	campaign.name	The name of the Pardot campaign associated with the prospect.	dimension
createdAt	createdAt	The date and time when the prospect record was created. This timestamp is reported in the API user’s preferred timezone.	dimension
createdAt_date	createdAt_date	The date when the prospect record was created, derived from the createdAt timestamp.	dimension
id	id	A unique identifier for the prospect record within Pardot.	dimension
lastActivityAt_date	lastActivityAt_date	The date of the prospect’s most recent interaction or activity recorded in Pardot.	dimension
source	source	The source of the prospect’s origin, often derived from tracking parameters like utm_source from Google Analytics.	dimension
updatedAt_date	updatedAt_date	The date when the prospect record was last updated. This date is derived from the updatedAt timestamp, which is reported in the API user’s preferred timezone.	dimension