Facebook Ad Account Activity: Most-used fields

The table below gives information about most-used fields that you can import from Facebook Ad Account Activity. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_id	account_id	The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.	dimension
account_name	account_name	The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.	dimension
actor_id	actor_id	The ID of the actor (user or application) who performed the activity.	dimension
actor_name	actor_name	The name of the actor (user or application) who performed the activity.	dimension
application_id	application_id	The ID of the application involved in the activity.	dimension
application_name	application_name	The name of the application involved in the activity.	dimension
business_id	business_id	The unique identifier for the Facebook Business Manager account that owns or is associated with the ad account.	dimension
date	date	The date of the event, without time information.	dimension
date_time_in_timezone	date_time_in_timezone	The date and time of the event, expressed in the ad account’s timezone.	dimension
event_time	event_time	The timestamp of when the event occurred.	dimension
event_type	event_type	The specific type of event that occurred, detailing the action taken within the ad account. Examples include campaign edits, budget adjustments, and user access changes.	dimension
extra_data	extra_data	Additional information related to the event, provided as a JSON-encoded string.	dimension
object_id	object_id	The ID of the object (e.g., campaign, ad set, ad, user) that was acted upon.	dimension
object_name	object_name	The name of the object (e.g., campaign, ad set, ad, user) that was acted upon.	dimension
object_type	object_type	The type of the object (e.g., AD_ACCOUNT, CAMPAIGN, AD_SET, AD, AUDIENCE) that was acted upon.	dimension
translated_event_type	translated_event_type	A human-readable translation of the event type.	dimension