Adform (Master Data): Most-used fields#
The table below gives information about most-used fields that you can import from Adform (Master Data). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AdInteraction Dimension
Represents a user's interaction with an advertisement, such as a click, view, or other engagement.
Assists Dimension
Number of assisting interactions that contributed to a conversion but were not the final interaction.
AttributedTransactionGUID Dimension
Globally Unique Identifier (GUID) of the transaction that has been attributed to an ad interaction.
AttributedTransactionId Metric
Identifier for a transaction that has been attributed to an ad interaction.
BannerElementGroupId Metric
Identifier for a group of elements within an ad banner.
BannerId-AdGroupId Dimension
A combined identifier representing a specific banner within an ad group, used for grouping information by banner or ad group in Display and Search campaigns respectively.
BatchId Metric
An identifier assigned to a group of data records processed together in a batch.
BrowserId Metric
A unique identifier for the web browser used during an ad interaction or website visit. Browsers are part of metadata files.
CampaignId Dimension
A unique identifier for an advertising campaign. Campaigns are the base item in the Adform system and are part of metadata files.
CityId Metric
A unique identifier for a city.
ClientId Metric
A unique identifier for a client or advertiser account. This dimension displays and groups client/advertiser information, used for benchmarking reports.
CookieID Metric
A unique identifier stored in a user’s browser cookie for tracking purposes.
CookiesEnabled Metric
A flag indicating if cookies are enabled in the user's browser for tracking purposes.
DeviceTypeId Metric
A unique identifier for the type of device (e.g., desktop, mobile, tablet) used by the user. Devices are part of metadata files.
FrequencyCampaignViewInterval Metric
The time interval used to measure how often a campaign is viewed by a user.
FrequencyPlacementViewInterval Metric
The time interval used to measure how often an ad placement is viewed by a user.
GUID Dimension
A globally unique identifier used for various entities within the Adform system.
IP Dimension
The Internet Protocol address of the user’s device during an ad interaction.
IPv6 Dimension
The IPv6 address of the user's device.
InnerBannerId Metric
A unique identifier for an internal banner creative or ad asset within the Adform platform. This ID can be used to track and analyze the performance of specific banner creatives across campaigns.
InventorySourceId Metric
Unique identifier for the platform or entity providing the ad inventory.
IsRobot Dimension
A boolean flag indicating whether the traffic source is identified as a robot or bot.
MediaId Metric
Unique identifier for the media (e.g., ad creative, video, image) associated with an impression or click.
MouseOverTime Dimension
The duration a user's mouse pointer hovered over an ad or banner.
MouseOvers Dimension
The count of times a user's mouse pointer hovered over an ad or banner.
NaturalSearchKeywords Dimension
Keywords used in organic (natural) search that led to a user's visit.
OrderId Dimension
Unique identifier for an order or purchase made by a user.
PageURL Dimension
The full URL of the webpage where an event or interaction occurred.
PlacementId-ActivityId Metric
A combined identifier representing a specific ad placement and a related user activity (e.g., click, conversion).
PublisherDomain Dimension
The domain of the publisher’s website where the ad was displayed.
ReactionTime Metric
The time taken, in intervals (days), between a user's ad interaction (click or impression) and a subsequent conversion.
RecentAdInteractionFlag Metric
This flag specifies if data relates to recent ad interactions, such as a recent click or impression.
Referrer Dimension
The URL of the previous webpage that directed the user to the current page.
ReferrerType Dimension
The type of referrer (e.g., direct, search engine, social media).
RotatorId Metric
An identifier for an ad rotator, which cycles through multiple creatives.
RtbCost Dimension
The cost associated with a real-time bidding (RTB) impression or click.
RtbDomain Dimension
The second-level domain of publisher sites where a banner was displayed during a Real-Time Bidding (RTB) impression.
TagId Dimension
A unique identifier for an Adform tracking tag implemented on a website.
Timestamp Dimension
The date and time of an event or interaction, usually in ISO-8601 format.
TrackingPointId Dimension
Unique identifier for a specific tracking point configured in Adform, capturing various user actions.
TransactionId Metric
A unique identifier for a financial transaction or conversion.
Visibility1Flag Metric
A flag indicating if an ad impression met the primary or default viewability standards (e.g., IAB standards), meaning the ad was properly loaded and visible to the user.
VisibilityTime Metric
The length of time, in seconds, that an ad creative was viewable on screen.
yyyymmdd Metric
The date in YYYYMMDD format, used for time-based data grouping.