Adform (Master Data): Most-used fields¶
The table below gives information about most-used fields that you can import from Adform (Master Data). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AdInteraction Dimension
Represents a user's interaction with an advertisement, such as a click, view, or other engagement.
Assists Dimension
Number of assisting interactions that contributed to a conversion but were not the final interaction.
AttributedTransactionGUID Dimension
Globally Unique Identifier (GUID) of the transaction that has been attributed to an ad interaction.
AttributedTransactionId Metric
Identifier for a transaction that has been attributed to an ad interaction.
BannerElementGroupId Metric
Identifier for a group of elements within an ad banner.
BannerId-AdGroupId Dimension
A combined identifier representing a specific banner within an ad group, used for grouping information by banner or ad group in Display and Search campaigns respectively.
BatchId Metric
An identifier assigned to a group of data records processed together in a batch.
BrowserId Metric
A unique identifier for the web browser used during an ad interaction or website visit. Browsers are part of metadata files.
CampaignId Dimension
A unique identifier for an advertising campaign. Campaigns are the base item in the Adform system and are part of metadata files.
CityId Metric
A unique identifier for a city.
ClientId Metric
A unique identifier for a client or advertiser account. This dimension displays and groups client/advertiser information, used for benchmarking reports.
CookieID Metric
A unique identifier stored in a user’s browser cookie for tracking purposes.
CookiesEnabled Metric
A flag indicating if cookies are enabled in the user's browser for tracking purposes.
DeviceTypeId Metric
A unique identifier for the type of device (e.g., desktop, mobile, tablet) used by the user. Devices are part of metadata files.
FrequencyCampaignViewInterval Metric
The time interval used to measure how often a campaign is viewed by a user.
FrequencyPlacementViewInterval Metric
The time interval used to measure how often an ad placement is viewed by a user.
GUID Dimension
A globally unique identifier used for various entities within the Adform system.
IP Dimension
The Internet Protocol address of the user’s device during an ad interaction.
IPv6 Dimension
The IPv6 address of the user's device.
InnerBannerId Metric
A unique identifier for an internal banner creative or ad asset within the Adform platform. This ID can be used to track and analyze the performance of specific banner creatives across campaigns.
InventorySourceId Metric
Unique identifier for the platform or entity providing the ad inventory.
IsRobot Dimension
A boolean flag indicating whether the traffic source is identified as a robot or bot.
MediaId Metric
Unique identifier for the media (e.g., ad creative, video, image) associated with an impression or click.
MouseOverTime Dimension
The duration a user's mouse pointer hovered over an ad or banner.
MouseOvers Dimension
The count of times a user's mouse pointer hovered over an ad or banner.
NaturalSearchKeywords Dimension
Keywords used in organic (natural) search that led to a user's visit.
OrderId Dimension
Unique identifier for an order or purchase made by a user.
PageURL Dimension
The full URL of the webpage where an event or interaction occurred.
PlacementId-ActivityId Metric
A combined identifier representing a specific ad placement and a related user activity (e.g., click, conversion).
PublisherDomain Dimension
The domain of the publisher’s website where the ad was displayed.
ReactionTime Metric
The time taken, in intervals (days), between a user's ad interaction (click or impression) and a subsequent conversion.
RecentAdInteractionFlag Metric
This flag specifies if data relates to recent ad interactions, such as a recent click or impression.
Referrer Dimension
The URL of the previous webpage that directed the user to the current page.
ReferrerType Dimension
The type of referrer (e.g., direct, search engine, social media).
RotatorId Metric
An identifier for an ad rotator, which cycles through multiple creatives.
RtbCost Dimension
The cost associated with a real-time bidding (RTB) impression or click.
RtbDomain Dimension
The second-level domain of publisher sites where a banner was displayed during a Real-Time Bidding (RTB) impression.
TagId Dimension
A unique identifier for an Adform tracking tag implemented on a website.
Timestamp Dimension
The date and time of an event or interaction, usually in ISO-8601 format.
TrackingPointId Dimension
Unique identifier for a specific tracking point configured in Adform, capturing various user actions.
TransactionId Metric
A unique identifier for a financial transaction or conversion.
Visibility1Flag Metric
A flag indicating if an ad impression met the primary or default viewability standards (e.g., IAB standards), meaning the ad was properly loaded and visible to the user.
VisibilityTime Metric
The length of time, in seconds, that an ad creative was viewable on screen.
active Dimension
Indicates if the campaign or ad is currently active and running. This reflects its operational status.
bannerAttribute1 Dimension
User-defined custom property or attribute associated with a banner, typically assigned to the banner batch column in the Banner Overview page.
bannerAttribute2 Dimension
A second user-defined custom property or attribute associated with a banner.
bannerAttribute3 Dimension
A third user-defined custom property or attribute associated with a banner.
bannerAttribute4 Dimension
A fourth user-defined custom property or attribute associated with a banner.
bannerAttribute5 Dimension
A fifth user-defined custom property or attribute associated with a banner.
bannerSize Dimension
The dimensions of the banner creative, typically expressed as 'width x height' in pixels.
bannerType Dimension
The category or format of the banner creative, such as Video, Display, or Pixel Tag.
bidPrice Metric
The price bid for an impression or click in a real-time bidding (RTB) campaign.
budget Metric
The allocated financial amount for a campaign, defining the spending limit for advertising activities.
budgetGoalType Dimension
The specific objective or target associated with the campaign budget (e.g., sales, website traffic, brand awareness).
budgetPeriodType Dimension
The timeframe over which the campaign budget is allocated and managed (e.g., daily, weekly, monthly, total campaign duration).
campaignStatus Dimension
The current operational state of an advertising campaign (e.g., running, paused, completed, deleted).
capping Metric
The frequency capping settings that limit the number of times a user is exposed to an ad or campaign within a specified period.
cappingTypeName Dimension
The type or method used for frequency capping (e.g., per user, per browser, per device).
channelTypeName Dimension
The type of advertising channel used for the campaign (e.g., Display, Social, Video).
clientId Dimension
A unique identifier for a client or advertiser account, used for grouping and reporting client-specific information.
deleted Dimension
Indicates whether an entity, such as a campaign or ad, has been marked as deleted within the system.
endDate Dimension
The calendar date on which a campaign or ad is scheduled to conclude its activity.
id Metric
A unique identifier for an entity within the Adform system, such as a campaign, banner, or other object.
name Dimension
The descriptive name assigned to an entity, such as a campaign name or banner name.
paused Dimension
Indicates if a campaign or ad is currently suspended or temporarily stopped from running.
startDate Dimension
The calendar date on which a campaign or ad is scheduled to begin its activity.
timeZone Dimension
The time zone setting used for campaign setup, scheduling, and reporting.
type Dimension
A generic field indicating the specific type or classification of an entity, such as a campaign type or banner type.
videoDuration Metric
The total length or running time of a video creative.
visibilityArea Metric
A metric or flag indicating if an ad impression met viewability standards, specifically related to the area of the ad creative visible on screen.
visibilityArea2 Metric
An additional metric or flag related to the area of the ad creative visible on screen, potentially representing a secondary viewability standard.
visibilityArea3 Metric
A third metric or flag related to the area of the ad creative visible on screen, potentially representing a tertiary viewability standard.
visibilityTime Metric
The length of time, in seconds, that an ad creative was viewable on screen.
visibilityTime2 Metric
An additional metric indicating the length of time, in seconds, that an ad creative was viewable on screen, potentially for a secondary viewability standard.
visibilityTime3 Metric
A third metric indicating the length of time, in seconds, that an ad creative was viewable on screen, potentially for a tertiary viewability standard.
yyyymmdd Metric
The date in YYYYMMDD format, used for time-based data grouping.