Adform (Master Data): Most-used fields

The table below gives information about most-used fields that you can import from Adform (Master Data). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AdInteraction	AdInteraction	Represents a user’s interaction with an advertisement, such as a click, view, or other engagement.	dimension
Assists	Assists	Number of assisting interactions that contributed to a conversion but were not the final interaction.	dimension
AttributedTransactionGUID	AttributedTransactionGUID	Globally Unique Identifier (GUID) of the transaction that has been attributed to an ad interaction.	dimension
AttributedTransactionId	AttributedTransactionId	Identifier for a transaction that has been attributed to an ad interaction.	metric
BannerElementGroupId	BannerElementGroupId	Identifier for a group of elements within an ad banner.	metric
BannerId-AdGroupId	BannerId-AdGroupId	A combined identifier representing a specific banner within an ad group, used for grouping information by banner or ad group in Display and Search campaigns respectively.	dimension
BatchId	BatchId	An identifier assigned to a group of data records processed together in a batch.	metric
BrowserId	BrowserId	A unique identifier for the web browser used during an ad interaction or website visit. Browsers are part of metadata files.	metric
CampaignId	CampaignId	A unique identifier for an advertising campaign. Campaigns are the base item in the Adform system and are part of metadata files.	dimension
CityId	CityId	A unique identifier for a city.	metric
ClientId	ClientId	A unique identifier for a client or advertiser account. This dimension displays and groups client/advertiser information, used for benchmarking reports.	metric
CookieID	CookieID	A unique identifier stored in a user’s browser cookie for tracking purposes.	metric
CookiesEnabled	CookiesEnabled	A flag indicating if cookies are enabled in the user’s browser for tracking purposes.	metric
DeviceTypeId	DeviceTypeId	A unique identifier for the type of device (e.g., desktop, mobile, tablet) used by the user. Devices are part of metadata files.	metric
FrequencyCampaignViewInterval	FrequencyCampaignViewInterval	The time interval used to measure how often a campaign is viewed by a user.	metric
FrequencyPlacementViewInterval	FrequencyPlacementViewInterval	The time interval used to measure how often an ad placement is viewed by a user.	metric
GUID	GUID	A globally unique identifier used for various entities within the Adform system.	dimension
IP	IP	The Internet Protocol address of the user’s device during an ad interaction.	dimension
IPv6	IPv6	The IPv6 address of the user’s device.	dimension
InnerBannerId	InnerBannerId	A unique identifier for an internal banner creative or ad asset within the Adform platform. This ID can be used to track and analyze the performance of specific banner creatives across campaigns.	metric
InventorySourceId	InventorySourceId	Unique identifier for the platform or entity providing the ad inventory.	metric
IsRobot	IsRobot	A boolean flag indicating whether the traffic source is identified as a robot or bot.	dimension
MediaId	MediaId	Unique identifier for the media (e.g., ad creative, video, image) associated with an impression or click.	metric
MouseOverTime	MouseOverTime	The duration a user’s mouse pointer hovered over an ad or banner.	dimension
MouseOvers	MouseOvers	The count of times a user’s mouse pointer hovered over an ad or banner.	dimension
NaturalSearchKeywords	NaturalSearchKeywords	Keywords used in organic (natural) search that led to a user’s visit.	dimension
OrderId	OrderId	Unique identifier for an order or purchase made by a user.	dimension
PageURL	PageURL	The full URL of the webpage where an event or interaction occurred.	dimension
PlacementId-ActivityId	PlacementId-ActivityId	A combined identifier representing a specific ad placement and a related user activity (e.g., click, conversion).	metric
PublisherDomain	PublisherDomain	The domain of the publisher’s website where the ad was displayed.	dimension
ReactionTime	ReactionTime	The time taken, in intervals (days), between a user’s ad interaction (click or impression) and a subsequent conversion.	metric
RecentAdInteractionFlag	RecentAdInteractionFlag	This flag specifies if data relates to recent ad interactions, such as a recent click or impression.	metric
Referrer	Referrer	The URL of the previous webpage that directed the user to the current page.	dimension
ReferrerType	ReferrerType	The type of referrer (e.g., direct, search engine, social media).	dimension
RotatorId	RotatorId	An identifier for an ad rotator, which cycles through multiple creatives.	metric
RtbCost	RtbCost	The cost associated with a real-time bidding (RTB) impression or click.	dimension
RtbDomain	RtbDomain	The second-level domain of publisher sites where a banner was displayed during a Real-Time Bidding (RTB) impression.	dimension
TagId	TagId	A unique identifier for an Adform tracking tag implemented on a website.	dimension
Timestamp	Timestamp	The date and time of an event or interaction, usually in ISO-8601 format.	dimension
TrackingPointId	TrackingPointId	Unique identifier for a specific tracking point configured in Adform, capturing various user actions.	dimension
TransactionId	TransactionId	A unique identifier for a financial transaction or conversion.	metric
Visibility1Flag	Visibility1Flag	A flag indicating if an ad impression met the primary or default viewability standards (e.g., IAB standards), meaning the ad was properly loaded and visible to the user.	metric
VisibilityTime	VisibilityTime	The length of time, in seconds, that an ad creative was viewable on screen.	metric
deleted	deleted	A boolean flag indicating if an entity (e.g., campaign, line item) has been marked as deleted.	dimension
id	id	A generic unique identifier for an entity within the Adform system.	dimension
isGlobal	isGlobal	A flag indicating if an entity has global scope or applicability.	dimension
isLead	isLead	A boolean flag indicating whether a conversion event is classified as a lead.	dimension
leadCategory	leadCategory	The categorization of a generated lead (e.g., qualified, unqualified, MQL, SQL).	dimension
leadType	leadType	The specific classification or nature of a lead.	dimension
page	page	Refers to a specific web page where an event or interaction occurred.	dimension
website	website	The domain name of the website where an event occurred or an ad was displayed.	dimension
websiteSection	websiteSection	The specific section of a website where an ad was shown or user interaction occurred.	dimension
websiteSubSection	websiteSubSection	A more granular classification, representing a subsection within a broader website section.	dimension
yyyymmdd	yyyymmdd	The date in YYYYMMDD format, used for time-based data grouping.	metric