Adform (Master Data): Most-used fields

The table below gives information about most-used fields that you can import from Adform (Master Data). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
AdInteraction	AdInteraction	dimension
AgencyId	AgencyId	metric
AllSitesUniqueCampaignFlag	AllSitesUniqueCampaignFlag	metric
AllSitesUniqueDayFlag	AllSitesUniqueDayFlag	metric
Assists	Assists	dimension
AttributedByCookielessPostClickID	AttributedByCookielessPostClickID	dimension
AttributedTransactionGUID	AttributedTransactionGUID	dimension
AttributedTransactionId	AttributedTransactionId	metric
BannerElementGroupId	BannerElementGroupId	metric
BannerId-AdGroupId	BannerId-AdGroupId	metric
BatchId	BatchId	metric
BrowserId	BrowserId	metric
BuyType	BuyType	dimension
Campaign Category	Campaign Category	dimension
CampaignID	CampaignID	metric
CampaignId	CampaignId	metric
CampaignName	CampaignName	dimension
CampaignStartDate	CampaignStartDate	dimension
CcpaPrivacyString	CcpaPrivacyString	dimension
CityId	CityId	metric
ClickCost	ClickCost	metric
ClientId	ClientId	metric
CookieID	CookieID	metric
CookielessPostClickID	CookielessPostClickID	dimension
CookiesEnabled	CookiesEnabled	metric
CrossDeviceData	CrossDeviceData	dimension
Date	Date	dimension
DecryptedIP	DecryptedIP	dimension
DecryptedIPv6	DecryptedIPv6	dimension
DestinationURL	DestinationURL	dimension
DeviceTypeId	DeviceTypeId	metric
Engagement	Engagement	metric
EuConsentString	EuConsentString	dimension
EventId	EventId	metric
ExtendedIds	ExtendedIds	dimension
FirstPartyId	FirstPartyId	dimension
FrequencyCampaignViewInterval	FrequencyCampaignViewInterval	metric
FrequencyPlacementViewInterval	FrequencyPlacementViewInterval	metric
GUID	GUID	dimension
GppPrivacyString	GppPrivacyString	dimension
IP	IP	dimension
IPv6	IPv6	dimension
ImpressionCost	ImpressionCost	metric
InnerBannerId	InnerBannerId	metric
InteractionId	InteractionId	metric
InventorySourceId	InventorySourceId	metric
IsNoRepeats	IsNoRepeats	dimension
IsRobot	IsRobot	dimension
LineItem	LineItem	metric
LogTime	LogTime	dimension
MediaId	MediaId	metric
MouseOverTime	MouseOverTime	dimension
MouseOvers	MouseOvers	dimension
NaturalSearchKeywords	NaturalSearchKeywords	dimension
OrderId	OrderId	dimension
PageURL	PageURL	dimension
PlacementId-ActivityId	PlacementId-ActivityId	metric
PointUniqueCampaignFlag	PointUniqueCampaignFlag	metric
PointUniqueSessionFlag	PointUniqueSessionFlag	metric
PublisherDomain	PublisherDomain	dimension
PublisherURL	PublisherURL	dimension
ReactionTime	ReactionTime	metric
RecentAdInteractionFlag	RecentAdInteractionFlag	metric
Referrer	Referrer	dimension
ReferrerType	ReferrerType	dimension
RotatorId	RotatorId	metric
RtbCost	RtbCost	metric
RtbDomain	RtbDomain	dimension
SiteUniqueCampaignFlag	SiteUniqueCampaignFlag	metric
TP_AttributedTransactionGUID	TP_AttributedTransactionGUID	dimension
TP_GUID	TP_GUID	dimension
TP_TagId	TP_TagId	metric
TP_Timestamp	TP_Timestamp	dimension
TP_TrackingPointId	TP_TrackingPointId	metric
TP_count	TP_count	metric
TagId	TagId	metric
Timestamp	Timestamp	dimension
Timestamp-Server	Timestamp-Server	dimension
TrackingPointId	TrackingPointId	metric
TransactionId	TransactionId	metric
TransactioncostFc	TransactioncostFc	metric
TransactioncostFp	TransactioncostFp	metric
TransactioncostMax	TransactioncostMax	metric
UniqueBannerFlag	UniqueBannerFlag	metric
UniqueCampaignDayFlag	UniqueCampaignDayFlag	metric
UniqueCampaignFlag	UniqueCampaignFlag	metric
UniqueMediaFlag	UniqueMediaFlag	metric
UniqueOrderIdFlag	UniqueOrderIdFlag	metric
UniquePlacementDayFlag	UniquePlacementDayFlag	metric
UniquePlacementFlag	UniquePlacementFlag	metric
Visibility1Flag	Visibility1Flag	metric
VisibilityPercentage	VisibilityPercentage	metric
VisibilityTime	VisibilityTime	metric
VisitNumber	VisitNumber	metric
VisitPageNumber	VisitPageNumber	metric
ZipCodeId	ZipCodeId	metric
active	active	dimension
activity_grouping	activity_grouping	dimension
attributed	attributed	dimension
banner	banner	dimension
bannerAttribute1	bannerAttribute1	dimension
bannerAttribute2	bannerAttribute2	dimension
bannerAttribute3	bannerAttribute3	dimension
bannerAttribute4	bannerAttribute4	dimension
bannerAttribute5	bannerAttribute5	dimension
bannerSize	bannerSize	dimension
bannerType	bannerType	dimension
bannerWeight	bannerWeight	dimension
banner_grouped	banner_grouped	dimension
bidPrice	bidPrice	metric
brand_code	brand_code	dimension
brand_name	brand_name	dimension
budget	budget	metric
budgetGoalType	budgetGoalType	dimension
budgetPeriodType	budgetPeriodType	dimension
campaign	campaign	dimension
campaignEndDate	campaignEndDate	dimension
campaignID	campaignID	metric
campaignStartDate	campaignStartDate	dimension
campaignStatus	campaignStatus	dimension
campaignType	campaignType	dimension
campaign_name_id	campaign_name_id	dimension
capping	capping	metric
cappingTypeName	cappingTypeName	dimension
channelTypeName	channelTypeName	dimension
channel_code	channel_code	dimension
channel_name	channel_name	dimension
city	city	dimension
cityId	cityId	metric
clientId	clientId	metric
country	country	dimension
countryCodeISO3	countryCodeISO3	dimension
countryId	countryId	metric
country_code	country_code	dimension
currencyCode	currencyCode	dimension
currencyName	currencyName	dimension
dealId	dealId	dimension
dealName	dealName	dimension
deleted	deleted	dimension
endDate	endDate	dimension
fiscal_year	fiscal_year	metric
id	id	dimension
isGlobal	isGlobal	dimension
isLead	isLead	dimension
leadCategory	leadCategory	dimension
leadType	leadType	dimension
lineItem	lineItem	dimension
lineItem_grouped	lineItem_grouped	dimension
media	media	dimension
month	month	dimension
name	name	dimension
new_timestamp	new_timestamp	dimension
page	page	dimension
partyid	partyid	metric
paused	paused	dimension
product_code	product_code	dimension
product_name	product_name	dimension
region	region	dimension
regionCode	regionCode	dimension
regionId	regionId	metric
section	section	dimension
segment_code	segment_code	dimension
segment_name	segment_name	dimension
startDate	startDate	dimension
std_taxonomy_flag	std_taxonomy_flag	metric
sysvar_sales	sysvar_sales	metric
sysvar_sv1	sysvar_sv1	dimension
sysvar_sv10	sysvar_sv10	dimension
sysvar_sv11	sysvar_sv11	dimension
sysvar_sv12	sysvar_sv12	dimension
sysvar_sv2	sysvar_sv2	dimension
sysvar_sv3	sysvar_sv3	dimension
sysvar_sv4	sysvar_sv4	dimension
sysvar_sv5	sysvar_sv5	dimension
sysvar_sv6	sysvar_sv6	dimension
sysvar_sv7	sysvar_sv7	dimension
sysvar_sv8	sysvar_sv8	dimension
sysvar_sv9	sysvar_sv9	dimension
timeZone	timeZone	dimension
type	type	dimension
videoDuration	videoDuration	metric
visibilityArea	visibilityArea	metric
visibilityArea2	visibilityArea2	dimension
visibilityArea3	visibilityArea3	dimension
visibilityTime	visibilityTime	metric
visibilityTime2	visibilityTime2	dimension
visibilityTime3	visibilityTime3	dimension
website	website	dimension
websiteSection	websiteSection	dimension
websiteSubSection	websiteSubSection	dimension
yyyymmdd	yyyymmdd	metric
zipCode	zipCode	dimension
zipCodeId	zipCodeId	metric