AccuRanker: Most-used fields#
The table below gives information about most-used fields that you can import from AccuRanker. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
competitor_ranks.ai_share_of_voice |
competitor_ranks.ai_share_of_voice |
The AI-driven share of voice for a competitor’s keyword ranking, indicating their visibility in AI-powered search features. |
metric |
competitor_ranks.competitor.created_at |
competitor_ranks.competitor.created_at |
The date and time when the competitor entity was created. |
dimension |
competitor_ranks.competitor.display_name |
competitor_ranks.competitor.display_name |
The user-friendly display name of a competitor associated with keyword ranks. |
dimension |
competitor_ranks.competitor.domain |
competitor_ranks.competitor.domain |
The domain name of a competitor associated with keyword ranks. |
dimension |
competitor_ranks.competitor.google_business_name |
competitor_ranks.competitor.google_business_name |
The Google My Business name for the competitor. |
dimension |
competitor_ranks.competitor.id |
competitor_ranks.competitor.id |
A unique identifier for the competitor. |
metric |
competitor_ranks.created_at |
competitor_ranks.created_at |
The date and time when the competitor’s rank data was created or recorded. |
dimension |
competitor_ranks.ctr |
competitor_ranks.ctr |
The click-through rate for the competitor’s keyword ranking. |
dimension |
competitor_ranks.ctr_max |
competitor_ranks.ctr_max |
The maximum possible click-through rate for the competitor’s keyword ranking. |
dimension |
competitor_ranks.estimated_visits |
competitor_ranks.estimated_visits |
The estimated number of visits driven by the competitor’s keyword ranking. |
metric |
competitor_ranks.highest_ranking_page |
competitor_ranks.highest_ranking_page |
The URL of the highest-ranking page for a competitor’s keyword rank. |
dimension |
competitor_ranks.id |
competitor_ranks.id |
A unique identifier for the competitor rank entry. |
dimension |
competitor_ranks.rank |
competitor_ranks.rank |
The numerical rank of a competitor’s domain for a specific keyword. |
metric |
competitor_ranks.share_of_voice |
competitor_ranks.share_of_voice |
The share of voice metric for a competitor’s keyword ranking. |
metric |
competitor_ranks.share_of_voice_percentage |
competitor_ranks.share_of_voice_percentage |
The share of voice for a competitor’s keyword ranking, expressed as a percentage. |
dimension |
competitor_ranks.top_domain |
competitor_ranks.top_domain |
The top-ranking domain among competitors for a given keyword. |
dimension |
competitors.created_at |
competitors.created_at |
The date and time when the competitor was added or created. |
dimension |
competitors.display_name |
competitors.display_name |
The user-friendly display name of the competitor. |
dimension |
competitors.domain |
competitors.domain |
The domain name of the competitor. |
dimension |
competitors.facebook_profile |
competitors.facebook_profile |
The URL to the competitor’s Facebook profile. |
dimension |
competitors.google_business_name |
competitors.google_business_name |
The Google My Business name associated with the competitor. |
dimension |
competitors.google_business_name_list |
competitors.google_business_name_list |
A list of Google My Business names associated with the competitor. |
dimension |
competitors.history.ai_share_of_voice |
competitors.history.ai_share_of_voice |
The historical AI-driven share of voice for a competitor, indicating their visibility in AI-powered search features over time. |
metric |
competitors.history.average_ctr |
competitors.history.average_ctr |
The historical average click-through rate for the competitor. |
metric |
competitors.history.average_ctr_max |
competitors.history.average_ctr_max |
The historical maximum average click-through rate for the competitor. |
metric |
competitors.history.average_rank |
competitors.history.average_rank |
The historical average rank across all tracked keywords for a competitor. |
metric |
competitors.history.date |
competitors.history.date |
The date for which the competitor’s historical data entry is recorded, in YYYY-MM-DD format. |
dimension |
competitors.history.estimated_visits |
competitors.history.estimated_visits |
The historical estimated number of visits driven by the competitor’s keyword rankings. |
metric |
competitors.history.ranking_distribution.keywords_0_3 |
competitors.history.ranking_distribution.keywords_0_3 |
The historical number of competitor keywords ranking in positions 0-3. |
metric |
competitors.history.ranking_distribution.keywords_11_20 |
competitors.history.ranking_distribution.keywords_11_20 |
The historical number of competitor keywords ranking in positions 11-20. |
metric |
competitors.history.ranking_distribution.keywords_21_50 |
competitors.history.ranking_distribution.keywords_21_50 |
The historical number of competitor keywords ranking in positions 21-50. |
metric |
competitors.history.ranking_distribution.keywords_4_10 |
competitors.history.ranking_distribution.keywords_4_10 |
The historical number of competitor keywords ranking in positions 4-10. |
metric |
competitors.history.ranking_distribution.keywords_above_50 |
competitors.history.ranking_distribution.keywords_above_50 |
The historical number of competitor keywords ranking in positions above 50. |
metric |
competitors.history.ranking_distribution.keywords_total |
competitors.history.ranking_distribution.keywords_total |
The historical total number of keywords tracked for the competitor. |
metric |
competitors.history.ranking_distribution.keywords_unranked |
competitors.history.ranking_distribution.keywords_unranked |
The historical number of competitor keywords that are unranked. |
metric |
competitors.history.ranking_movement.losers |
competitors.history.ranking_movement.losers |
The historical count of keywords for which the competitor lost rank. |
metric |
competitors.history.ranking_movement.losers_ai_sov_loss |
competitors.history.ranking_movement.losers_ai_sov_loss |
The historical count of keywords for which the competitor experienced AI share of voice loss. |
metric |
competitors.history.ranking_movement.losers_sov_loss |
competitors.history.ranking_movement.losers_sov_loss |
The historical count of keywords for which the competitor experienced share of voice loss. |
metric |
competitors.history.ranking_movement.no_movement |
competitors.history.ranking_movement.no_movement |
The historical count of keywords for which the competitor had no rank movement. |
metric |
competitors.history.ranking_movement.share_of_voice_losers |
competitors.history.ranking_movement.share_of_voice_losers |
The historical count of competitor keywords that lost share of voice. |
metric |
competitors.history.ranking_movement.share_of_voice_no_movement |
competitors.history.ranking_movement.share_of_voice_no_movement |
The historical count of competitor keywords with no change in share of voice. |
metric |
competitors.history.ranking_movement.share_of_voice_winners |
competitors.history.ranking_movement.share_of_voice_winners |
The historical count of competitor keywords that gained share of voice. |
metric |
competitors.history.ranking_movement.winners |
competitors.history.ranking_movement.winners |
The historical count of keywords for which the competitor gained rank. |
metric |
competitors.history.ranking_movement.winners_ai_sov_gain |
competitors.history.ranking_movement.winners_ai_sov_gain |
The historical count of keywords for which the competitor experienced AI share of voice gain. |
metric |
competitors.history.ranking_movement.winners_sov_gain |
competitors.history.ranking_movement.winners_sov_gain |
The historical count of keywords for which the competitor experienced share of voice gain. |
metric |
competitors.history.search_volume |
competitors.history.search_volume |
The historical search volume for keywords tracked for the competitor. |
metric |
competitors.history.share_of_voice |
competitors.history.share_of_voice |
The historical share of voice metric for the competitor. |
metric |
competitors.history.share_of_voice_percentage |
competitors.history.share_of_voice_percentage |
The historical share of voice for the competitor, expressed as a percentage. |
metric |
competitors.id |
competitors.id |
A unique identifier for the competitor. |
metric |
competitors.instagram_profile |
competitors.instagram_profile |
The URL to the competitor’s Instagram profile. |
dimension |
competitors.linkedin_profile |
competitors.linkedin_profile |
The URL to the competitor’s LinkedIn profile. |
dimension |
competitors.tiktok_profile |
competitors.tiktok_profile |
The URL to the competitor’s TikTok profile. |
dimension |
competitors.x_handle |
competitors.x_handle |
The competitor’s X (formerly Twitter) handle. |
dimension |
created_at |
created_at |
The date and time when the entity (e.g., domain, keyword, group, competitor) was created. |
dimension |
date |
date |
The date of a specific data entry, typically in YYYY-MM-DD format. This field is likely part of a historical data array. |
dimension |
day |
day |
The specific day for which historical data is provided, typically in YYYY-MM-DD format. This field is likely part of a historical data array. |
dimension |
description |
description |
A description associated with an entity, such as a keyword or a tag. |
dimension |
display_name |
display_name |
The user-friendly name of the domain or competitor. |
dimension |
domain |
domain |
The domain name being tracked or representing a competitor. |
dimension |
domain_display_name |
domain_display_name |
The user-friendly display name associated with a domain. |
dimension |
domain_id |
domain_id |
A unique identifier for the domain. |
dimension |
domain_name |
domain_name |
The primary domain name being tracked. |
dimension |
facebook_profile |
facebook_profile |
The URL to the Facebook profile associated with the domain. |
dimension |
folders |
folders |
Folders used to organize keywords or other entities. |
dimension |
google_business_name |
google_business_name |
The name of the Google My Business listing associated with the domain or competitor. |
dimension |
group.account.id |
group.account.id |
A unique identifier for the account that owns the group. |
metric |
group.account.name |
group.account.name |
The name of the account that owns the group. |
dimension |
group.created_at |
group.created_at |
The date and time when the group was created. |
dimension |
group.id |
group.id |
A unique identifier for the group to which a domain belongs. |
metric |
history.above_the_fold |
history.above_the_fold |
The historical count or percentage of keywords ranking above the fold on the SERP. |
metric |
history.ai_share_of_voice |
history.ai_share_of_voice |
The historical AI-driven share of voice, indicating visibility in AI-powered search features over time. |
dimension |
history.average_ctr |
history.average_ctr |
The historical average click-through rate. |
metric |
history.average_ctr_max |
history.average_ctr_max |
The historical maximum average click-through rate. |
metric |
history.average_local_pack_rank |
history.average_local_pack_rank |
The historical average rank within the local pack for relevant keywords. |
metric |
history.average_rank |
history.average_rank |
The average rank across all tracked keywords for a domain or tag over a specific historical period. |
metric |
history.commercial_intent |
history.commercial_intent |
The historical count or percentage of keywords with commercial search intent. |
metric |
history.date |
history.date |
The date for which the historical data entry is recorded, in YYYY-MM-DD format. |
dimension |
history.estimated_visits |
history.estimated_visits |
The historical estimated number of visits driven by organic search rankings. |
metric |
history.informational_intent |
history.informational_intent |
The historical count or percentage of keywords with informational search intent. |
metric |
history.keywords |
history.keywords |
The historical count of keywords associated with a domain or tag. |
dimension |
history.navigational_intent |
history.navigational_intent |
The historical count or percentage of keywords with navigational search intent. |
metric |
history.ranking_distribution.keywords_0_3 |
history.ranking_distribution.keywords_0_3 |
The historical number of keywords ranking in positions 0-3. |
metric |
history.ranking_distribution.keywords_11_20 |
history.ranking_distribution.keywords_11_20 |
The historical number of keywords ranking in positions 11-20. |
metric |
history.ranking_distribution.keywords_21_50 |
history.ranking_distribution.keywords_21_50 |
The historical number of keywords ranking in positions 21-50. |
metric |
history.ranking_distribution.keywords_4_10 |
history.ranking_distribution.keywords_4_10 |
The historical number of keywords ranking in positions 4-10. |
metric |
history.ranking_distribution.keywords_above_50 |
history.ranking_distribution.keywords_above_50 |
The historical number of keywords ranking in positions above 50. |
metric |
history.ranking_distribution.keywords_total |
history.ranking_distribution.keywords_total |
The historical total number of keywords tracked. |
metric |
history.ranking_distribution.keywords_unranked |
history.ranking_distribution.keywords_unranked |
The historical number of keywords that are unranked. |
metric |
history.ranking_movement.losers |
history.ranking_movement.losers |
The historical count of keywords that lost rank. |
metric |
history.ranking_movement.no_movement |
history.ranking_movement.no_movement |
The historical count of keywords with no change in rank. |
metric |
history.ranking_movement.share_of_voice_losers |
history.ranking_movement.share_of_voice_losers |
The historical count of keywords that lost share of voice. |
metric |
history.ranking_movement.share_of_voice_no_movement |
history.ranking_movement.share_of_voice_no_movement |
The historical count of keywords with no change in share of voice. |
metric |
history.ranking_movement.share_of_voice_winners |
history.ranking_movement.share_of_voice_winners |
The historical count of keywords that gained share of voice. |
metric |
history.ranking_movement.winners |
history.ranking_movement.winners |
The historical count of keywords that gained rank. |
metric |
history.search_volume |
history.search_volume |
The historical search volume for a keyword or aggregated across a domain or tag. |
metric |
history.share_of_voice |
history.share_of_voice |
The historical share of voice metric. |
metric |
history.share_of_voice_percentage |
history.share_of_voice_percentage |
The historical share of voice for a domain or tag, expressed as a percentage. |
metric |
history.transactional_intent |
history.transactional_intent |
The historical count or percentage of keywords with transactional search intent. |
metric |
history.{NUM}.average_rank |
history.{NUM}.average_rank |
The average rank for a specific historical entry within a list of historical data points. |
metric |
history.{NUM}.date |
history.{NUM}.date |
The date of a specific historical entry, in YYYY-MM-DD format. |
dimension |
history.{NUM}.ranking_distribution.keywords_0_3 |
history.{NUM}.ranking_distribution.keywords_0_3 |
The number of keywords ranking in positions 0-3 for a specific historical entry. |
metric |
history.{NUM}.ranking_distribution.keywords_11_20 |
history.{NUM}.ranking_distribution.keywords_11_20 |
The number of keywords ranking in positions 11-20 for a specific historical entry. |
metric |
history.{NUM}.ranking_distribution.keywords_21_50 |
history.{NUM}.ranking_distribution.keywords_21_50 |
The number of keywords ranking in positions 21-50 for a specific historical entry. |
metric |
history.{NUM}.ranking_distribution.keywords_4_10 |
history.{NUM}.ranking_distribution.keywords_4_10 |
The number of keywords ranking in positions 4-10 for a specific historical entry. |
metric |
history.{NUM}.ranking_distribution.keywords_above_50 |
history.{NUM}.ranking_distribution.keywords_above_50 |
The number of keywords ranking in positions above 50 for a specific historical entry. |
metric |
history.{NUM}.ranking_distribution.keywords_total |
history.{NUM}.ranking_distribution.keywords_total |
The total number of keywords tracked for a specific historical entry. |
metric |
history.{NUM}.ranking_distribution.keywords_unranked |
history.{NUM}.ranking_distribution.keywords_unranked |
The number of keywords that are unranked for a specific historical entry. |
metric |
history.{NUM}.ranking_movement.losers |
history.{NUM}.ranking_movement.losers |
The number of keywords that lost rank for a specific historical entry. |
metric |
history.{NUM}.ranking_movement.no_movement |
history.{NUM}.ranking_movement.no_movement |
The number of keywords with no change in rank for a specific historical entry. |
metric |
history.{NUM}.ranking_movement.share_of_voice_losers |
history.{NUM}.ranking_movement.share_of_voice_losers |
The number of keywords that lost share of voice for a specific historical entry. |
metric |
history.{NUM}.ranking_movement.share_of_voice_no_movement |
history.{NUM}.ranking_movement.share_of_voice_no_movement |
The number of keywords with no change in share of voice for a specific historical entry. |
metric |
history.{NUM}.ranking_movement.share_of_voice_winners |
history.{NUM}.ranking_movement.share_of_voice_winners |
The number of keywords that gained share of voice for a specific historical entry. |
metric |
history.{NUM}.ranking_movement.winners |
history.{NUM}.ranking_movement.winners |
The number of keywords that gained rank for a specific historical entry. |
metric |
history.{NUM}.share_of_voice |
history.{NUM}.share_of_voice |
The share of voice metric for a specific historical entry. |
metric |
history.{NUM}.share_of_voice_percentage |
history.{NUM}.share_of_voice_percentage |
The share of voice for a specific historical entry, expressed as a percentage. |
metric |
id |
id |
A unique identifier for the specific entity (e.g., domain, keyword, account). |
dimension |
instagram_profile |
instagram_profile |
The URL to the Instagram profile associated with the domain. |
dimension |
keyword |
keyword |
The specific keyword being tracked or analyzed. |
dimension |
keywords |
keywords |
A list or count of keywords associated with an entity, such as a tag or landing page. |
metric |
last_scraped |
last_scraped |
The date and time when the domain’s data was last scraped. |
dimension |
linkedin_profile |
linkedin_profile |
The URL to the LinkedIn profile associated with the domain. |
dimension |
name |
name |
The name of an entity, such as an account or a group. |
dimension |
ranks.above_the_fold |
ranks.above_the_fold |
Indicates if the ranking result for the keyword appeared above the fold on the search engine results page (SERP). |
dimension |
ranks.base_rank |
ranks.base_rank |
The base rank of the keyword, which is the organic position excluding any SERP features. |
metric |
ranks.created_at |
ranks.created_at |
The date and time when the keyword’s rank data was created or recorded. |
dimension |
ranks.highest_ranking_page |
ranks.highest_ranking_page |
The URL of the highest-ranking page for the specific keyword on the search engine results page. |
dimension |
ranks.id |
ranks.id |
A unique identifier for a specific rank entry. Note that for legacy reasons, this field is often 0. |
metric |
ranks.is_local_result |
ranks.is_local_result |
dimension |
|
ranks.landing_page.created_at |
ranks.landing_page.created_at |
The date and time when the landing page associated with the keyword rank was created. |
dimension |
ranks.landing_page.id |
ranks.landing_page.id |
A unique identifier for the landing page associated with the keyword rank. |
metric |
ranks.landing_page.path |
ranks.landing_page.path |
The URL path of the landing page associated with the keyword rank. |
dimension |
ranks.rank |
ranks.rank |
The numerical rank of the keyword on the search engine results page. |
metric |
ranks.share_of_voice |
ranks.share_of_voice |
The share of voice metric for the keyword, representing its visibility in search results. |
metric |
ranks.share_of_voice_percentage |
ranks.share_of_voice_percentage |
The share of voice for the keyword expressed as a percentage. |
metric |
ranks.title_description.description |
ranks.title_description.description |
The meta description displayed for the keyword’s ranking page in the search results. |
dimension |
ranks.title_description.id |
ranks.title_description.id |
A unique identifier for the title and description entry associated with a rank. |
metric |
ranks.title_description.title |
ranks.title_description.title |
The title displayed for the keyword’s ranking page in the search results. |
dimension |
ranks.top_domain |
ranks.top_domain |
The top-ranking domain for the associated keyword. |
dimension |
ranks.{NUM}.above_the_fold |
ranks.{NUM}.above_the_fold |
Indicates if a specific historical rank appeared above the fold on the search engine results page (SERP). |
dimension |
ranks.{NUM}.highest_ranking_page |
ranks.{NUM}.highest_ranking_page |
The URL of the highest-ranking page for a specific historical rank entry. |
dimension |
ranks.{NUM}.id |
ranks.{NUM}.id |
A unique identifier for a specific historical rank entry. Note that for legacy reasons, this field is often 0. |
metric |
ranks.{NUM}.is_local_result |
ranks.{NUM}.is_local_result |
dimension |
|
ranks.{NUM}.rank |
ranks.{NUM}.rank |
The numerical rank of a specific historical rank entry for a keyword. |
metric |
ranks.{NUM}.share_of_voice |
ranks.{NUM}.share_of_voice |
The share of voice metric for a specific historical rank entry. |
metric |
ranks.{NUM}.share_of_voice_percentage |
ranks.{NUM}.share_of_voice_percentage |
The share of voice for a specific historical rank entry, expressed as a percentage. |
metric |
ranks.{NUM}.title_description |
ranks.{NUM}.title_description |
Contains the title and description details for a specific historical rank entry. |
dimension |
ranks.{NUM}.title_description.description |
ranks.{NUM}.title_description.description |
The meta description displayed for a specific historical rank entry. |
dimension |
ranks.{NUM}.title_description.id |
ranks.{NUM}.title_description.id |
A unique identifier for the title and description entry of a specific historical rank. |
metric |
ranks.{NUM}.title_description.title |
ranks.{NUM}.title_description.title |
The title displayed for a specific historical rank entry. |
dimension |
search_engine.id |
search_engine.id |
A unique identifier for the search engine (e.g., Google, Bing) where the keyword is tracked. |
metric |
search_engine.name |
search_engine.name |
The name of the search engine (e.g., ‘Google’) where the keyword is tracked. |
dimension |
search_locale.country_code |
search_locale.country_code |
The country code of the search locale (e.g., ‘US’, ‘GB’). |
dimension |
search_locale.id |
search_locale.id |
A unique identifier for the search locale. |
metric |
search_locale.locale |
search_locale.locale |
The full locale string for the search (e.g., ‘en-US’). |
dimension |
search_locale.locale_short |
search_locale.locale_short |
A shortened locale string for the search (e.g., ‘en’). |
dimension |
search_locale.region |
search_locale.region |
The region within the country for which the search is localized. |
dimension |
search_location |
search_location |
The geographical location set for the search tracking. |
dimension |
search_type |
search_type |
The type of search performed (e.g., organic, local, mobile). The API documentation shows it as an integer, likely representing an enum. |
metric |
search_volume.avg_cost_per_click |
search_volume.avg_cost_per_click |
The average cost-per-click for the keyword in advertising platforms. |
metric |
search_volume.avg_cost_per_click_currency |
search_volume.avg_cost_per_click_currency |
The currency used for the average cost per click in advertising campaigns related to the keyword. |
dimension |
search_volume.competition |
search_volume.competition |
A metric indicating the level of competition for the keyword in paid search. |
metric |
search_volume.id |
search_volume.id |
A unique identifier for the search volume data entry. |
metric |
search_volume.search_engine |
search_volume.search_engine |
The search engine (e.g., Google, Bing) for which the keyword’s search volume and ranking data is tracked. |
dimension |
search_volume.search_engine.id |
search_volume.search_engine.id |
A unique identifier for the search engine where the keyword’s search volume is tracked. |
metric |
search_volume.search_engine.name |
search_volume.search_engine.name |
The name of the search engine providing the search volume data. |
dimension |
search_volume.search_volume |
search_volume.search_volume |
The estimated monthly search volume for the keyword. |
metric |
starred |
starred |
Indicates whether the keyword is marked as starred or a favorite for quick reference. |
dimension |
tag |
tag |
The name of a tag used to group keywords. |
dimension |
tags |
tags |
A list of tags associated with the keyword for categorization, organization, and filtering. |
dimension |
tags.{NUM} |
tags.{NUM} |
A specific tag associated with a keyword or other entity, identified by its index in a list of tags. |
dimension |
tiktok_profile |
tiktok_profile |
The TikTok profile URL or handle associated with the tracked domain or competitor. |
dimension |
x_handle |
x_handle |
The X (formerly Twitter) handle associated with the tracked domain or competitor. |
dimension |