Accuranker: Most-used fields#
The table below gives information about most-used fields that you can import from Accuranker. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
competitor_ranks.ai_share_of_voice |
competitor_ranks.ai_share_of_voice |
The competitor’s share of voice specifically within AI-generated overviews in search results. |
metric |
competitor_ranks.competitor.created_at |
The date and time when the competitor was created in AccuRanker. |
dimension |
|
competitor_ranks.competitor.display_name |
The display name of the competitor. |
dimension |
|
competitor_ranks.competitor.domain |
The domain name of the competitor. |
dimension |
|
competitor_ranks.competitor.google_business_name |
The Google Business Profile name associated with the competitor’s domain. |
dimension |
|
competitor_ranks.competitor.id |
A unique identifier for the competitor. |
dimension |
|
competitor_ranks.created_at |
competitor_ranks.created_at |
The date and time when the specific competitor rank data was captured. |
dimension |
competitor_ranks.ctr |
The estimated click-through rate (CTR) for the competitor’s ranking on a specific keyword. |
metric |
|
competitor_ranks.ctr_max |
The maximum Click-Through Rate (CTR) achievable for the competitor’s ranking, considering various SERP features. |
metric |
|
competitor_ranks.estimated_visits |
The estimated number of visits a competitor’s page receives based on its rank and search volume. |
metric |
|
competitor_ranks.highest_ranking_page |
The URL of the highest-ranking page for the competitor for a given keyword. |
dimension |
|
competitor_ranks.id |
A unique identifier for the specific competitor rank entry. Note that this field is always 0 as it is a legacy field for backward compatibility. |
dimension |
|
competitor_ranks.rank |
competitor_ranks.rank |
The rank of the competitor’s domain on the Search Engine Results Page (SERP) for a given keyword. |
metric |
competitor_ranks.share_of_voice |
competitor_ranks.share_of_voice |
The competitor’s Share of Voice, representing its visibility in search results for tracked keywords. |
metric |
competitor_ranks.share_of_voice_percentage |
competitor_ranks.share_of_voice_percentage |
The competitor’s Share of Voice expressed as a percentage. |
metric |
competitor_ranks.top_domain |
The primary domain of the competitor that is being tracked. |
dimension |
|
competitors.created_at |
The date when the competitor was created in AccuRanker. |
dimension |
|
competitors.display_name |
The display name of the competitor. |
dimension |
|
competitors.domain |
The domain name of the competitor. |
dimension |
|
competitors.facebook_profile |
The Facebook profile URL of the competitor. |
dimension |
|
competitors.google_business_name |
The Google Business Profile name associated with the competitor’s domain. |
dimension |
|
competitors.google_business_name_list |
A list of Google Business Profile names associated with the competitor’s domain. |
dimension |
|
competitors.history.ai_share_of_voice |
Historical data on the competitor’s share of voice within AI-generated search results. |
metric |
|
competitors.history.average_ctr |
The historical average Click-Through Rate (CTR) for the competitor. |
metric |
|
competitors.history.average_ctr_max |
The historical maximum Click-Through Rate (CTR max) for the competitor. |
metric |
|
competitors.history.average_rank |
The historical average search engine rank for the competitor’s keywords. |
metric |
|
competitors.history.date |
The date for which the historical competitor data is recorded. |
dimension |
|
competitors.history.estimated_visits |
The historical estimated number of visits the competitor received. |
metric |
|
competitors.history.ranking_distribution.keywords_0_3 |
The historical number of keywords for the competitor ranking in positions 0-3. |
metric |
|
competitors.history.ranking_distribution.keywords_11_20 |
The historical number of keywords for the competitor ranking in positions 11-20. |
metric |
|
competitors.history.ranking_distribution.keywords_21_50 |
The historical number of keywords for the competitor ranking in positions 21-50. |
metric |
|
competitors.history.ranking_distribution.keywords_4_10 |
The historical number of keywords for the competitor ranking in positions 4-10. |
metric |
|
competitors.history.ranking_distribution.keywords_above_50 |
The historical number of keywords for the competitor ranking in positions above 50. |
metric |
|
competitors.history.ranking_distribution.keywords_total |
The historical total number of keywords tracked for the competitor. |
metric |
|
competitors.history.ranking_distribution.keywords_unranked |
The historical number of keywords for the competitor that are unranked (not in the top 100 search results). |
metric |
|
competitors.history.ranking_movement.losers |
The historical number of keywords for the competitor that have lost rank. |
metric |
|
competitors.history.ranking_movement.losers_ai_sov_loss |
Historical AI Share of Voice loss for competitor keywords that decreased in ranking. |
metric |
|
competitors.history.ranking_movement.losers_sov_loss |
The historical Share of Voice (SoV) loss attributed to keywords for the competitor that have lost rank. |
metric |
|
competitors.history.ranking_movement.no_movement |
The historical number of keywords for the competitor that have maintained their rank. |
metric |
|
competitors.history.ranking_movement.share_of_voice_losers |
The historical number of keywords for the competitor that have lost Share of Voice. |
metric |
|
competitors.history.ranking_movement.share_of_voice_no_movement |
The historical number of keywords for the competitor with no change in Share of Voice. |
metric |
|
competitors.history.ranking_movement.share_of_voice_winners |
The historical number of keywords for the competitor that have gained Share of Voice. |
metric |
|
competitors.history.ranking_movement.winners |
The historical number of keywords for the competitor that have gained rank. |
metric |
|
competitors.history.ranking_movement.winners_ai_sov_gain |
Historical AI Share of Voice gain for competitor keywords that increased in ranking. |
metric |
|
competitors.history.ranking_movement.winners_sov_gain |
The historical Share of Voice (SoV) gain attributed to keywords for the competitor that have gained rank. |
metric |
|
competitors.history.search_volume |
The historical search volume for the competitor’s keywords. |
metric |
|
competitors.history.share_of_voice |
The historical Share of Voice for the competitor. |
metric |
|
competitors.history.share_of_voice_percentage |
The historical Share of Voice for the competitor expressed as a percentage. |
metric |
|
competitors.id |
A unique identifier for the competitor. |
dimension |
|
competitors.instagram_profile |
The Instagram profile URL of the competitor. |
dimension |
|
competitors.linkedin_profile |
The LinkedIn profile URL of the competitor. |
dimension |
|
competitors.tiktok_profile |
The TikTok profile URL of the competitor. |
dimension |
|
competitors.x_handle |
The X (formerly Twitter) handle of the competitor. |
dimension |
|
created_at |
The date when the domain or keyword was created in AccuRanker. |
dimension |
|
date |
date |
The specific date for which the historical data or ranking information was recorded, formatted as YYYY-MM-DD. |
dimension |
description |
A custom description for the keyword. |
dimension |
|
display_name |
display_name |
The user-friendly name of the domain or competitor. |
dimension |
domain |
domain |
The domain name being tracked or representing a competitor. |
dimension |
facebook_profile |
The Facebook profile URL associated with the domain. |
dimension |
|
folders |
A list of folders to which the keyword or domain belongs. |
dimension |
|
google_business_name |
google_business_name |
The name of the Google My Business listing associated with the domain or competitor. |
dimension |
group.account.id |
group.account.id |
A unique identifier for the account that owns the group. |
dimension |
group.account.name |
group.account.name |
The name of the account that owns the group. |
dimension |
group.created_at |
group.created_at |
The date and time when the group was created. |
dimension |
group.id |
group.id |
A unique identifier for the group to which a domain belongs. |
dimension |
history.above_the_fold |
The number of keywords or search results that appeared in the visible area of the search engine results page (above the fold) for a given date. |
metric |
|
history.ai_share_of_voice |
Historical data on the tracked domain’s share of voice within AI-generated search results. |
metric |
|
history.average_ctr |
The historical average Click-Through Rate (CTR) for the domain or landing page. |
metric |
|
history.average_ctr_max |
The historical average maximum Click-Through Rate (CTR max) for the domain or landing page. |
metric |
|
history.average_local_pack_rank |
The historical average rank within the local pack for the domain or landing page. |
metric |
|
history.average_rank |
history.average_rank |
The average rank across all tracked keywords for a domain or tag over a specific historical period. |
metric |
history.commercial_intent |
The historical count or percentage of keywords with commercial search intent for the domain or landing page. |
metric |
|
history.date |
history.date |
The date for which the historical data entry is recorded, in YYYY-MM-DD format. |
dimension |
history.estimated_visits |
The historical estimated number of visits the domain or landing page received. |
metric |
|
history.informational_intent |
The historical count or percentage of keywords with informational search intent for the domain or landing page. |
metric |
|
history.keywords |
The historical count of keywords for the landing page or tag. |
metric |
|
history.navigational_intent |
The historical count or percentage of keywords with navigational search intent for the domain or landing page. |
metric |
|
history.ranking_distribution.keywords_0_3 |
history.ranking_distribution.keywords_0_3 |
The historical number of keywords ranking in positions 0-3. |
metric |
history.ranking_distribution.keywords_11_20 |
history.ranking_distribution.keywords_11_20 |
The historical number of keywords ranking in positions 11-20. |
metric |
history.ranking_distribution.keywords_21_50 |
history.ranking_distribution.keywords_21_50 |
The historical number of keywords ranking in positions 21-50. |
metric |
history.ranking_distribution.keywords_4_10 |
history.ranking_distribution.keywords_4_10 |
The historical number of keywords ranking in positions 4-10. |
metric |
history.ranking_distribution.keywords_above_50 |
history.ranking_distribution.keywords_above_50 |
The historical number of keywords ranking in positions above 50. |
metric |
history.ranking_distribution.keywords_total |
history.ranking_distribution.keywords_total |
The historical total number of keywords tracked. |
metric |
history.ranking_distribution.keywords_unranked |
history.ranking_distribution.keywords_unranked |
The historical number of keywords that are unranked. |
metric |
history.ranking_movement.losers |
history.ranking_movement.losers |
The historical count of keywords that lost rank. |
metric |
history.ranking_movement.no_movement |
history.ranking_movement.no_movement |
The historical count of keywords with no change in rank. |
metric |
history.ranking_movement.share_of_voice_losers |
history.ranking_movement.share_of_voice_losers |
The historical count of keywords that lost share of voice. |
metric |
history.ranking_movement.share_of_voice_no_movement |
history.ranking_movement.share_of_voice_no_movement |
The historical count of keywords with no change in share of voice. |
metric |
history.ranking_movement.share_of_voice_winners |
history.ranking_movement.share_of_voice_winners |
The historical count of keywords that gained share of voice. |
metric |
history.ranking_movement.winners |
history.ranking_movement.winners |
The historical count of keywords that gained rank. |
metric |
history.search_volume |
The historical search volume for the domain’s or landing page’s keywords. |
metric |
|
history.share_of_voice |
history.share_of_voice |
The historical share of voice metric. |
metric |
history.share_of_voice_percentage |
history.share_of_voice_percentage |
The historical share of voice for a domain or tag, expressed as a percentage. |
metric |
history.transactional_intent |
The historical count or percentage of keywords with transactional search intent for the domain or landing page. |
metric |
|
history.{NUM}.average_rank |
history.{NUM}.average_rank |
The average rank for a specific historical entry within a list of historical data points. |
metric |
history.{NUM}.share_of_voice |
history.{NUM}.share_of_voice |
The share of voice metric for a specific historical entry. |
metric |
history.{NUM}.share_of_voice_percentage |
history.{NUM}.share_of_voice_percentage |
The share of voice for a specific historical entry, expressed as a percentage. |
metric |
id |
id |
A unique identifier for the specific entity (e.g., domain, keyword, account). |
dimension |
instagram_profile |
The Instagram profile URL associated with the domain. |
dimension |
|
keyword |
The specific keyword being tracked for its search engine performance. |
dimension |
|
last_scraped |
The date and time when the domain was last scraped by AccuRanker. |
dimension |
|
linkedin_profile |
The LinkedIn profile URL associated with the domain. |
dimension |
|
name |
name |
The name of an entity, such as an account or a group. |
dimension |
ranks.above_the_fold |
Indicates if the ranking result was visible on the Search Engine Results Page (SERP) without scrolling. |
metric |
|
ranks.ai_overview_text |
The textual content of the AI overview generated in search results for a specific keyword. |
dimension |
|
ranks.ai_overview_urls |
A list of URLs included in the AI overview section of the search results for a specific keyword. |
dimension |
|
ranks.base_rank |
The rank of the keyword on the SERP, excluding specific features or ignored domains. |
metric |
|
ranks.count_ai_overview_urls |
The total number of URLs found within the AI overview section for a specific keyword’s search results. |
metric |
|
ranks.created_at |
The date and time when this specific rank data for the keyword was recorded. |
dimension |
|
ranks.highest_ranking_page |
The URL of the highest-ranking page for the keyword. |
dimension |
|
ranks.id |
A unique identifier for the specific rank entry. Note that this field is always 0 as it is a legacy field for backward compatibility. |
dimension |
|
ranks.is_local_result |
Indicates if the keyword ranking is found within a local pack result on the search engine results page. |
dimension |
|
ranks.landing_page.created_at |
The date when the landing page associated with the rank was created. |
dimension |
|
ranks.landing_page.id |
A unique identifier for the landing page associated with the rank. |
dimension |
|
ranks.landing_page.path |
The path of the landing page URL associated with the rank. |
dimension |
|
ranks.rank |
The current search engine ranking position for the keyword. |
metric |
|
ranks.share_of_voice |
The Share of Voice (SoV) for the keyword’s rank, representing its visibility in search results. |
metric |
|
ranks.share_of_voice_percentage |
The Share of Voice for the keyword’s rank expressed as a percentage. |
metric |
|
ranks.title_description.description |
The description text from the SERP snippet for the ranked page. |
dimension |
|
ranks.title_description.id |
A unique identifier for the title and description details of the ranked page. |
dimension |
|
ranks.title_description.title |
The title text from the SERP snippet for the ranked page. |
dimension |
|
ranks.top_domain |
The domain occupying the number one rank on the SERP for the given keyword. |
dimension |
|
search_engine.id |
A unique identifier for the search engine used for tracking (e.g., Google, Bing). |
dimension |
|
search_engine.name |
The name of the search engine used for tracking (e.g., ‘Google’). |
dimension |
|
search_locale.country_code |
The ISO 3166-1 alpha-2 country code for the search locale (e.g., ‘US’, ‘DK’). |
dimension |
|
search_locale.id |
A unique identifier for the search locale. |
dimension |
|
search_locale.locale |
The full locale string for the search (e.g., ‘en-US’). |
dimension |
|
search_locale.locale_short |
The short locale string for the search (e.g., ‘en’). |
dimension |
|
search_locale.region |
The region for the search locale. |
dimension |
|
search_location |
The specific geographical location targeted for the search, which can be a city, state, or address. |
dimension |
|
search_type |
The type of search for which the keyword ranking data is collected (e.g., organic, local, mobile, desktop). |
dimension |
|
search_volume.avg_cost_per_click |
The average cost-per-click (CPC) for the keyword. |
metric |
|
search_volume.avg_cost_per_click_currency |
The currency in which the average cost-per-click is measured. |
dimension |
|
search_volume.competition |
The level of competition for the keyword in paid search results. |
metric |
|
search_volume.id |
A unique identifier for the search volume data. |
dimension |
|
search_volume.search_volume |
The estimated monthly search volume for the keyword. |
metric |
|
starred |
Indicates if the keyword is marked as ‘starred’ for close monitoring. |
dimension |
|
tag |
The name of the tag used to organize keywords. |
dimension |
|
tags.{NUM} |
A dynamic field representing a specific tag associated with the keyword, where ‘{NUM}’ is an index. |
dimension |
|
tiktok_profile |
The TikTok profile URL associated with the domain. |
dimension |
|
x_handle |
The X (formerly Twitter) handle associated with the domain. |
dimension |