Accuranker: Most-used fields#
The table below gives information about most-used fields that you can import from Accuranker. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
competitor_ranks.ai_share_of_voice |
The competitor’s share of voice specifically within AI-generated overviews in search results. |
metric |
|
competitor_ranks.competitor.created_at |
The date and time when the competitor was added to the tracking system. |
dimension |
|
competitor_ranks.competitor.display_name |
The user-friendly display name of the competitor. |
dimension |
|
competitor_ranks.competitor.domain |
The primary domain name of the competitor. |
dimension |
|
competitor_ranks.competitor.google_business_name |
The Google Business Profile name associated with the competitor. |
dimension |
|
competitor_ranks.competitor.id |
A unique identifier for the competitor. |
dimension |
|
competitor_ranks.created_at |
The date and time when the specific competitor rank data was captured. |
dimension |
|
competitor_ranks.ctr |
The estimated click-through rate (CTR) for the competitor’s ranking on a specific keyword. |
metric |
|
competitor_ranks.ctr_max |
The maximum estimated click-through rate (CTR) for the competitor’s ranking. |
metric |
|
competitor_ranks.estimated_visits |
The estimated number of visits a competitor receives for a given keyword based on its ranking. |
metric |
|
competitor_ranks.highest_ranking_page |
The URL of the highest-ranking page for the competitor on a specific keyword. |
dimension |
|
competitor_ranks.id |
A unique identifier for the competitor’s ranking entry. |
dimension |
|
competitor_ranks.rank |
The search engine rank achieved by the competitor for a specific keyword. |
metric |
|
competitor_ranks.share_of_voice |
The competitor’s visibility or market share in search results for a set of keywords. |
metric |
|
competitor_ranks.share_of_voice_percentage |
The competitor’s share of voice expressed as a percentage. |
metric |
|
competitor_ranks.top_domain |
The top-ranking domain associated with the competitor for a particular search query. |
dimension |
|
competitors.created_at |
The date and time when the competitor was initially created in the system. |
dimension |
|
competitors.display_name |
The display name of the competitor as configured in the system. |
dimension |
|
competitors.domain |
The main domain of the competitor being tracked. |
dimension |
|
competitors.facebook_profile |
The URL to the competitor’s Facebook profile. |
dimension |
|
competitors.google_business_name |
The name of the competitor’s Google Business Profile. |
dimension |
|
competitors.google_business_name_list |
A list of Google Business Profile names associated with the competitor, if multiple exist. |
dimension |
|
competitors.history.ai_share_of_voice |
Historical data on the competitor’s share of voice within AI-generated search results. |
metric |
|
competitors.history.average_ctr |
Historical average click-through rate for the competitor’s keywords. |
metric |
|
competitors.history.average_ctr_max |
Historical maximum average click-through rate for the competitor’s keywords. |
metric |
|
competitors.history.average_rank |
Historical average search engine rank for the competitor’s tracked keywords. |
metric |
|
competitors.history.date |
The date for which the historical competitor data was recorded. |
dimension |
|
competitors.history.estimated_visits |
Historical estimated organic visits driven by the competitor’s rankings. |
metric |
|
competitors.history.ranking_distribution.keywords_0_3 |
Historical count of keywords for which the competitor ranked in positions 0 to 3. |
metric |
|
competitors.history.ranking_distribution.keywords_11_20 |
Historical count of keywords for which the competitor ranked in positions 11 to 20. |
metric |
|
competitors.history.ranking_distribution.keywords_21_50 |
Historical count of keywords for which the competitor ranked in positions 21 to 50. |
metric |
|
competitors.history.ranking_distribution.keywords_4_10 |
Historical count of keywords for which the competitor ranked in positions 4 to 10. |
metric |
|
competitors.history.ranking_distribution.keywords_above_50 |
Historical count of keywords for which the competitor ranked in positions above 50. |
metric |
|
competitors.history.ranking_distribution.keywords_total |
Historical total number of keywords for which the competitor has ranking data. |
metric |
|
competitors.history.ranking_distribution.keywords_unranked |
Historical count of keywords for which the competitor was unranked. |
metric |
|
competitors.history.ranking_movement.losers |
Historical count of keywords where the competitor experienced a decrease in ranking. |
metric |
|
competitors.history.ranking_movement.losers_ai_sov_loss |
Historical AI Share of Voice loss for competitor keywords that decreased in ranking. |
metric |
|
competitors.history.ranking_movement.losers_sov_loss |
Historical Share of Voice loss for competitor keywords that decreased in ranking. |
metric |
|
competitors.history.ranking_movement.no_movement |
Historical count of keywords where the competitor’s ranking remained unchanged. |
metric |
|
competitors.history.ranking_movement.share_of_voice_losers |
Historical count of competitors who lost overall share of voice. |
metric |
|
competitors.history.ranking_movement.share_of_voice_no_movement |
Historical count of competitors whose overall share of voice remained unchanged. |
metric |
|
competitors.history.ranking_movement.share_of_voice_winners |
Historical count of competitors who gained overall share of voice. |
metric |
|
competitors.history.ranking_movement.winners |
Historical count of keywords where the competitor experienced an increase in ranking. |
metric |
|
competitors.history.ranking_movement.winners_ai_sov_gain |
Historical AI Share of Voice gain for competitor keywords that increased in ranking. |
metric |
|
competitors.history.ranking_movement.winners_sov_gain |
Historical Share of Voice gain for competitor keywords that increased in ranking. |
metric |
|
competitors.history.search_volume |
Historical search volume data for keywords associated with the competitor. |
metric |
|
competitors.history.share_of_voice |
Historical share of voice data for the competitor across its tracked keywords. |
metric |
|
competitors.history.share_of_voice_percentage |
Historical share of voice data for the competitor expressed as a percentage. |
metric |
|
competitors.id |
A unique identifier for the competitor. |
dimension |
|
competitors.instagram_profile |
The URL to the competitor’s Instagram profile. |
dimension |
|
competitors.linkedin_profile |
The URL to the competitor’s LinkedIn profile. |
dimension |
|
competitors.tiktok_profile |
The URL to the competitor’s TikTok profile. |
dimension |
|
competitors.x_handle |
The competitor’s handle on X (formerly Twitter). |
dimension |
|
created_at |
The date and time when the keyword or domain entry was created in the system. |
dimension |
|
date |
date |
The specific date for which the historical data or ranking information was recorded, formatted as YYYY-MM-DD. |
dimension |
description |
description |
A textual description of the keyword or domain. |
dimension |
display_name |
display_name |
The user-friendly name of the domain or competitor. |
dimension |
domain |
domain |
The domain name being tracked or representing a competitor. |
dimension |
domain_display_name |
domain_display_name |
The user-friendly display name of the domain being tracked. |
dimension |
domain_id |
domain_id |
A unique identifier for the domain being tracked. |
dimension |
domain_name |
domain_name |
The exact domain name being tracked. |
dimension |
facebook_profile |
The URL to the tracked domain’s Facebook profile. |
dimension |
|
folders |
A list of folders or groups the keyword or domain belongs to for organizational purposes. |
dimension |
|
google_business_name |
google_business_name |
The name of the Google My Business listing associated with the domain or competitor. |
dimension |
group.account.id |
group.account.id |
A unique identifier for the account that owns the group. |
dimension |
group.account.name |
group.account.name |
The name of the account that owns the group. |
dimension |
group.created_at |
group.created_at |
The date and time when the group was created. |
dimension |
group.id |
group.id |
A unique identifier for the group to which a domain belongs. |
dimension |
history.above_the_fold |
Historical data indicating whether the ranking for a keyword was typically displayed above the fold in search results. |
metric |
|
history.ai_share_of_voice |
Historical data on the tracked domain’s share of voice within AI-generated search results. |
metric |
|
history.average_ctr |
Historical average click-through rate for the tracked domain’s keywords. |
metric |
|
history.average_ctr_max |
Historical maximum average click-through rate for the tracked domain’s keywords. |
metric |
|
history.average_local_pack_rank |
Historical average ranking within the local pack (map results) for relevant keywords. |
metric |
|
history.average_rank |
history.average_rank |
The average rank across all tracked keywords for a domain or tag over a specific historical period. |
metric |
history.commercial_intent |
Historical data on the commercial intent associated with the keywords. |
metric |
|
history.date |
history.date |
The date for which the historical data entry is recorded, in YYYY-MM-DD format. |
dimension |
history.estimated_visits |
Historical estimated organic visits to the tracked domain based on its rankings. |
metric |
|
history.informational_intent |
Historical data on the informational intent associated with the keywords. |
metric |
|
history.keywords |
Historical data relating to keywords tracked for the domain. |
metric |
|
history.navigational_intent |
Historical data on the navigational intent associated with the keywords. |
metric |
|
history.ranking_distribution.keywords_0_3 |
history.ranking_distribution.keywords_0_3 |
The historical number of keywords ranking in positions 0-3. |
metric |
history.ranking_distribution.keywords_11_20 |
history.ranking_distribution.keywords_11_20 |
The historical number of keywords ranking in positions 11-20. |
metric |
history.ranking_distribution.keywords_21_50 |
history.ranking_distribution.keywords_21_50 |
The historical number of keywords ranking in positions 21-50. |
metric |
history.ranking_distribution.keywords_4_10 |
history.ranking_distribution.keywords_4_10 |
The historical number of keywords ranking in positions 4-10. |
metric |
history.ranking_distribution.keywords_above_50 |
history.ranking_distribution.keywords_above_50 |
The historical number of keywords ranking in positions above 50. |
metric |
history.ranking_distribution.keywords_total |
history.ranking_distribution.keywords_total |
The historical total number of keywords tracked. |
metric |
history.ranking_distribution.keywords_unranked |
history.ranking_distribution.keywords_unranked |
The historical number of keywords that are unranked. |
metric |
history.ranking_movement.losers |
history.ranking_movement.losers |
The historical count of keywords that lost rank. |
metric |
history.ranking_movement.no_movement |
history.ranking_movement.no_movement |
The historical count of keywords with no change in rank. |
metric |
history.ranking_movement.share_of_voice_losers |
history.ranking_movement.share_of_voice_losers |
The historical count of keywords that lost share of voice. |
metric |
history.ranking_movement.share_of_voice_no_movement |
history.ranking_movement.share_of_voice_no_movement |
The historical count of keywords with no change in share of voice. |
metric |
history.ranking_movement.share_of_voice_winners |
history.ranking_movement.share_of_voice_winners |
The historical count of keywords that gained share of voice. |
metric |
history.ranking_movement.winners |
history.ranking_movement.winners |
The historical count of keywords that gained rank. |
metric |
history.search_volume |
Historical search volume data for the tracked keywords. |
metric |
|
history.share_of_voice |
history.share_of_voice |
The historical share of voice metric. |
metric |
history.share_of_voice_percentage |
history.share_of_voice_percentage |
The historical share of voice for a domain or tag, expressed as a percentage. |
metric |
history.transactional_intent |
Historical data on the transactional intent associated with the keywords. |
metric |
|
history.{NUM}.average_rank |
history.{NUM}.average_rank |
The average rank for a specific historical entry within a list of historical data points. |
metric |
history.{NUM}.share_of_voice |
history.{NUM}.share_of_voice |
The share of voice metric for a specific historical entry. |
metric |
history.{NUM}.share_of_voice_percentage |
history.{NUM}.share_of_voice_percentage |
The share of voice for a specific historical entry, expressed as a percentage. |
metric |
id |
id |
A unique identifier for the specific entity (e.g., domain, keyword, account). |
dimension |
instagram_profile |
The URL to the tracked domain’s Instagram profile. |
dimension |
|
keyword |
keyword |
The specific keyword being tracked for its search engine performance. |
dimension |
last_scraped |
The date and time when the data for the keyword or domain was last scraped from the search engine. |
dimension |
|
linkedin_profile |
The URL to the tracked domain’s LinkedIn profile. |
dimension |
|
name |
name |
The name of an entity, such as an account or a group. |
dimension |
ranks.above_the_fold |
Indicates whether the keyword’s ranking position was visible without scrolling (above the fold). |
metric |
|
ranks.ai_overview_text |
The textual content of the AI overview generated in search results for a specific keyword. |
dimension |
|
ranks.ai_overview_urls |
A list of URLs included in the AI overview section of the search results for a specific keyword. |
dimension |
|
ranks.base_rank |
ranks.base_rank |
The foundational or organic rank of the keyword before considering any special SERP features. |
metric |
ranks.count_ai_overview_urls |
The total number of URLs found within the AI overview section for a specific keyword’s search results. |
metric |
|
ranks.created_at |
ranks.created_at |
The date and time when this specific rank data for the keyword was recorded. |
dimension |
ranks.highest_ranking_page |
The URL of the page on the domain that achieved the highest ranking for the keyword. |
dimension |
|
ranks.id |
A unique identifier for this particular rank entry. |
dimension |
|
ranks.is_local_result |
A boolean indicating if the ranking result is part of a local search pack or local listing. |
dimension |
|
ranks.landing_page.created_at |
The date and time when the landing page associated with this rank was created. |
dimension |
|
ranks.landing_page.id |
A unique identifier for the landing page associated with this rank. |
dimension |
|
ranks.landing_page.path |
ranks.landing_page.path |
The URL path of the landing page that ranks for the keyword. |
dimension |
ranks.rank |
ranks.rank |
The current search engine ranking position for the keyword. |
metric |
ranks.share_of_voice |
The estimated share of voice the domain has for the keyword in search results. |
metric |
|
ranks.share_of_voice_percentage |
The estimated share of voice for the keyword expressed as a percentage. |
metric |
|
ranks.title_description.description |
The meta description displayed in the search result snippet for the ranking page. |
dimension |
|
ranks.title_description.id |
A unique identifier for the title and description entry in the rank data. |
dimension |
|
ranks.title_description.title |
The title displayed in the search result snippet for the ranking page. |
dimension |
|
ranks.top_domain |
ranks.top_domain |
The domain that holds the top ranking for the specific keyword. |
dimension |
search_engine.id |
A unique identifier for the search engine used for tracking. |
dimension |
|
search_engine.name |
The name of the search engine (e.g., Google, Bing) where rankings are tracked. |
dimension |
|
search_locale.country_code |
The two-letter country code for the search locale (e.g., US, UK). |
dimension |
|
search_locale.id |
A unique identifier for the search locale. |
dimension |
|
search_locale.locale |
search_locale.locale |
The full locale string (e.g., ‘en-US’) specifying language and region for the search. |
dimension |
search_locale.locale_short |
A short version of the locale string, often just the country code. |
dimension |
|
search_locale.region |
search_locale.region |
The geographical region targeted for the search tracking. |
dimension |
search_location |
The specific geographic location (city, state, etc.) used for local search tracking. |
dimension |
|
search_type |
search_type |
The type of search performed (e.g., ‘desktop’, ‘mobile’, ‘local’). |
dimension |
search_volume.avg_cost_per_click |
The estimated average cost-per-click (CPC) for the keyword in paid search campaigns. |
metric |
|
search_volume.avg_cost_per_click_currency |
The currency in which the average cost-per-click is measured. |
dimension |
|
search_volume.competition |
The level of competition for the keyword in paid search, typically on a scale. |
metric |
|
search_volume.id |
A unique identifier for the search volume data entry. |
dimension |
|
search_volume.search_volume |
search_volume.search_volume |
The estimated monthly search volume for the keyword. |
metric |
starred |
A boolean indicating if the keyword or domain is marked as ‘starred’ or a favorite for quick access. |
dimension |
|
tag |
A single tag associated with the keyword for categorization. |
dimension |
|
tags.{NUM} |
tags.{NUM} |
A dynamic field representing a specific tag associated with the keyword, where ‘{NUM}’ is an index. |
dimension |
tiktok_profile |
The URL to the tracked domain’s TikTok profile. |
dimension |
|
x_handle |
The tracked domain’s handle on X (formerly Twitter). |
dimension |