Mangools: Most-used fields

The table below gives information about most-used fields that you can import from Mangools. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
_id	_id	Unique identifier for the record or entity within the Mangools API response.	dimension
created_at	created_at	The timestamp when the SERPWatcher tracking, keyword, or data record was initially created.	dimension
date	date	The specific date for which the ranking or keyword data is reported.	dimension
domain	domain	The website domain being tracked or analyzed.	dimension
keyword_id	keyword_id	Unique identifier for a keyword.	dimension
kw	kw	The actual keyword phrase being tracked.	dimension
kwId	kwId	Identifier for a specific keyword being tracked or analyzed within the Mangools platform.	dimension
last_checked_at	last_checked_at	The timestamp indicating when the ranking data or keyword information was last updated or retrieved from the SERPWatcher API.	dimension
location._id	location._id	Unique identifier for the geographical location associated with the search rankings.	dimension
location.code	location.code	A code representing the geographical location for which rankings are tracked (e.g., country code, city code).	dimension
location.label	location.label	The human-readable name or label of the geographical location (e.g., “New York City”, “United States”).	dimension
platform_id	platform_id	Identifier indicating the platform for the SERP data, such as desktop (1) or mobile (2).	dimension
rank	rank	The current ranking position of the URL for the specific keyword in search results.	metric
rank_distribution.1	rank_distribution.1	The number of keywords ranking in the very first position (number 1) in search results.	metric
rank_distribution.10	rank_distribution.10	The number of keywords ranking within the top 10 search results.	metric
rank_distribution.100	rank_distribution.100	The number of keywords ranking within the top 100 search results.	metric
rank_distribution.20	rank_distribution.20	The number of keywords ranking within the top 20 search results.	metric
rank_distribution.3	rank_distribution.3	The number of keywords ranking within the top 3 search results.	metric
rank_distribution.rest	rank_distribution.rest	The number of keywords ranking outside of the defined top positions (e.g., beyond top 100).	metric
rank_history	rank_history	Historical data showing the changes in ranking positions for a keyword over time.	dimension
search_volume	search_volume	The estimated number of times a keyword is searched for in a given period.	metric
serp_id	serp_id	Unique identifier for a specific Search Engine Results Page (SERP) snapshot or entry collected from the SERPWatcher API.	dimension
serp_snapshot_id	serp_snapshot_id	A unique identifier for a snapshot of the Search Engine Results Page (SERP) taken at a particular moment.	dimension
serp_source_url	serp_source_url	The URL of the Search Engine Results Page (SERP) from which the data was collected.	dimension
url	url	The URL of the web page ranking for the keyword.	dimension