Quid: Most-used fields

The table below gives information about most-used fields that you can import from Quid. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Engagements	Engagements	Returns the number of matching shares, reblogs, or Retweets.	metric
Impressions	Potential Impressions	Represents the potential number of times content related to a topic or theme was displayed to users, indicating the reach of the content. This data is available through the metricValues endpoint.	metric
Measure	Measure	Refers to the specific metric being measured or counted for insights, such as Mentions or Posts.	dimension
Mentions	Mentions	Represents the total number of social media posts, documents, or online discussions related to a specific topic or theme. It is a key measure in the Insight Count Report and serves as the most granular level of data, corresponding to individual social media posts.	metric
NegativeSentiment	Negatives	Returns the number of matching sound bites containing negative sentiment.	metric
Negatives	Negatives	Indicates the count or proportion of mentions, posts, or other content that express a negative sentiment towards a topic, brand, or theme. This field is derived from NetBase’s sentiment analysis capabilities.	metric
NetSentiment	Sentiment	Returns the topic’s net sentiment score, which expresses the ratio of positive to negative sentiment.	metric
NeutralSentiment	Neutrals	Returns the number of matching sound bites containing no sentiment.	metric
Passion	Passion Intensity	Returns the topic’s passion intensity score, which expresses the ratio of strong emotions to all emotions.	metric
PositiveSentiment	Positives	Returns the number of matching sound bites containing positive sentiment.	metric
Positives	Positives	Indicates the count or proportion of mentions, posts, or other content that express a positive sentiment towards a topic, brand, or theme. This field is derived from NetBase’s sentiment analysis capabilities.	metric
Sentiment	Sentiment	Provides an overall sentiment score or categorization (e.g., positive, negative, neutral) for a piece of content, topic, or theme. It leverages natural language processing to understand emotions and opinions expressed in text.	metric
Shares	Shares	Returns the number of matching shares, reblogs, or Retweets.	metric
StrongEmotion	Strong Emotion	Returns the number of matching sound bites containing strong emotions.	metric
TotalBuzz	Mentions	Returns the total number of matching sound bites.	metric
TotalReposts	Reblogs/Retweets	Returns the number of matching shares, reblogs, or Retweets.	metric
contentType	topic_content_type	The type or category of the content being analyzed, such as social media posts, news articles, or forum discussions, indicating the source of the data.	dimension
date	date	This field represents a specific date or timestamp associated with the collected data, used for filtering or grouping data by time, corresponding to parameters like publishedDate or datetimeISO.	dimension
description	topic_description	A descriptive text providing details or context about the specific topic being analyzed.	dimension
end_date	end_date	The end date for a specified date range for data collection.	dimension
name	name	The name of the topic.	dimension
owner.name	topic_owner_name	The name of the user or entity that owns or manages the topic within the NetBase Quid platform.	dimension
owner.userProfileId	topic_owner_id	The unique identifier for the user profile or entity that owns or manages the topic.	dimension
sharing	topic_sharing	Indicates the activity of users sharing content related to a specific topic, reflecting its dissemination and engagement across various platforms. This is a common social media analytic metric.	dimension
source_type	source_type	The type of source from which the data was collected (e.g., Facebook, Twitter).	dimension
start_date	start_date	The start date for a specified date range for data collection.	dimension
status	topic_status	The current state or classification of a topic within the platform, indicating its lifecycle (e.g., active, emerging, archived) or its processing status. Topics represent automatically identified clusters of conversations or themes derived from analyzed data.	dimension
theme_id	theme_id	An identifier for a specific theme used to categorize and analyze data. Themes are used in cross-sectional reports and as a filter to refine data collection and analysis.	dimension
theme_name	theme_name	The name of a theme available in the platform.	dimension
topicId	topic_id	The unique identifier of the topic.	dimension
topic_content_type	topic_content_type	Describes the type of data sources or content included within a specific topic for analysis, such as social media, news, blogs, reviews, or internal documents. NetBase Quid’s platform analyzes various types of unstructured data to provide insights.	dimension
topic_description	topic_description	A comprehensive summary or explanation of the scope and focus of a specific topic within the Quid platform.	dimension
topic_id	topic_id	A unique identifier assigned to a specific topic that is being analyzed or monitored in the Quid platform.	dimension
topic_name	topic_name	The name of the topic.	dimension
topic_owner_id	topic_owner_id	The unique identifier of the user or entity who owns the topic.	dimension
topic_owner_name	topic_owner_name	The name of the user or entity who owns the topic.	dimension
topic_sharing	topic_sharing	Specifies the sharing settings for the topic, indicating its visibility and access.	dimension
topic_status	topic_status	The current operational state of the topic, such as whether it is actively collecting and processing data, or if it is inactive. Topics are continuously monitored by the platform.	dimension
value	value	The actual metric or insight value associated with time-series data or categorized insights.	metric