Unbounce: Most-used fields

The table below gives information about most-used fields that you can import from Unbounce. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
created_at	created_at	The timestamp indicating when the entity record was created, formatted as an ISO 8601 date-time string.	dimension
date	date	The date and time when the record was created.	dimension
domain	domain	The domain associated with the Unbounce page.	dimension
email	email	The email address provided by the lead during a form submission.	dimension
id	id	Unique identifier for the record (e.g., account ID, page ID, lead ID, form field ID).	dimension
integrations_count	integrations_count	The total number of integrations configured for the Unbounce page.	metric
integrations_errors_count	integrations_errors_count	The number of errors encountered with integrations on the Unbounce page.	metric
last_published_at	last_published_at	The date and time when the Unbounce page was last published.	dimension
name	name	The name of the entity, such as an account name, page name, sub-account name, or form field name.	dimension
options	options	A list of predefined options available for specific form field types, such as dropdowns or radio buttons.	dimension
page_id	page_id	The unique identifier of the Unbounce landing page from which a lead was submitted.	dimension
page_name	page_name	The name of the Unbounce landing page.	dimension
state	state	The current status of the entity, such as ‘active’ or ‘suspended’ for accounts, or ‘published’ or ‘unpublished’ for pages.	dimension
sub_account_id	sub_account_id	The unique identifier for the sub-account (client) associated with the page or lead.	dimension
submitter_ip	submitter_ip	The IP address of the user who submitted the lead through a form.	dimension
type	type	The type of the form field, such as ‘text’, ‘textarea’, ‘checkbox’, ‘radio’, or ‘hidden’.	dimension
url	url	The publicly accessible URL where the Unbounce page is hosted.	dimension
validations	validations	The validation rules applied to the form field, indicating properties like ‘required’, ‘email’ format, or ‘phone’ format.	dimension
variant_id	variant_id	The identifier for the specific variant of the landing page to which the lead was submitted, or the ID of the winning/losing variant in an A/B test.	dimension
variants_count	variants_count	The total number of different variants (A/B test versions) created for the Unbounce page.	metric