Active Agent: Most-used fields

The table below gives information about most-used fields that you can import from Active Agent. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ADSQUARE_COSTS	ADSQUARE_COSTS		metric
ADVERTISER_FEE	ADVERTISER_FEE		metric
ADVERTISER_ID	ADVERTISER_ID	The unique identifier for the advertiser.	dimension
AD_SLOT_ID	AD_SLOT_ID		dimension
AGENCY_ID	AGENCY_ID	The unique identifier for the agency managing the campaign.	dimension
AUCTION_PRICE_SUM	AUCTION_PRICE_SUM		metric
AUDIBLE_ADS	AUDIBLE_ADS		metric
Advertiser	Advertiser		dimension
BANNER_ID	BANNER_ID	The unique identifier for the ad banner.	dimension
BIDS_COSTS	BIDS_COSTS		metric
BID_SUM	BID_SUM		metric
CAMPAIGN_ID	CAMPAIGN_ID	The unique identifier for the campaign.	dimension
CLICKS	CLICKS	The total number of clicks recorded for the ad.	metric
CONTACTS	CONTACTS		metric
CONTENTUNIT_ID	CONTENTUNIT_ID		dimension
COUNT	COUNT	A generic count metric, typically representing impressions or events.	metric
ClickRate	ClickRate		metric
DATE	DATE	The specific date for which the data is reported.	dimension
DAY	DAY	The specific day of the month for which the data is reported.	dimension
DEAL	DEAL	An identifier for a programmatic advertising deal, used to filter or select specific deals, particularly relevant for perspective reports like PROGRAMMATIC_TV.	dimension
Date	Date	The specific date for which the data is reported.	dimension
Deal	Deal	The identifier or name of the programmatic deal associated with the ad inventory.	dimension
EVENT_COMPLETE_COUNT	EVENT_COMPLETE_COUNT	The total number of times an ad event, such as a video ad playback, reached its completion.	metric
EVENT_IMPRESSION_COUNT	EVENT_IMPRESSION_COUNT	The total number of times an ad banner was displayed to a user.	metric
EVENT_START_COUNT	EVENT_START_COUNT	The total number of times an ad event, such as a video ad playback, was initiated.	metric
GROSS_ADS	GROSS_ADS		metric
IAS_COSTS	IAS_COSTS		metric
Impressions	Impressions	The total number of times an ad was displayed.	metric
MONTH	MONTH	The specific month for which the data is reported.	dimension
NETWORK_ID	NETWORK_ID	The unique identifier for the ad network.	dimension
NET_COST	NET_COST	The net cost of the ad campaign after any deductions or fees.	metric
NET_DISPLAY_ADS	NET_DISPLAY_ADS		metric
NET_DISPLAY_ELIGIBLE_IMPRESSIONS	NET_DISPLAY_ELIGIBLE_IMPRESSIONS		metric
NET_DISPLAY_IAB_VIEWED_IMPRESSIONS	NET_DISPLAY_IAB_VIEWED_IMPRESSIONS		metric
NET_DISPLAY_MEASURED_IMPRESSIONS	NET_DISPLAY_MEASURED_IMPRESSIONS		metric
NET_VIDEO_ADS	NET_VIDEO_ADS		metric
NET_VIDEO_ELIGIBLE_IMPRESSIONS	NET_VIDEO_ELIGIBLE_IMPRESSIONS		metric
NET_VIDEO_IAB_VIEWED_IMPRESSIONS	NET_VIDEO_IAB_VIEWED_IMPRESSIONS		metric
NET_VIDEO_MEASURED_IMPRESSIONS	NET_VIDEO_MEASURED_IMPRESSIONS		metric
ORDER_ID	ORDER_ID	The unique identifier for the insertion order.	dimension
POSTVIEW_TURNOVER	POSTVIEW_TURNOVER		metric
REFERRER	REFERRER		dimension
SSP	SSP		dimension
SUPPLY_PARTNER_ID	SUPPLY_PARTNER_ID	An identifier for the supply-side partner (SSP) or ad network responsible for delivering ad impressions.	dimension
TAGGING_COSTS	TAGGING_COSTS		metric
TECH_FEE	TECH_FEE		metric
THIRD_PARTY_COSTS	THIRD_PARTY_COSTS		metric
TRAFFIC_TYPE	TRAFFIC_TYPE		dimension
TURNOVER	TURNOVER		metric
TURNOVER_CLICKS	TURNOVER_CLICKS		metric
TURNOVER_VIEWS	TURNOVER_VIEWS		metric
VIDEO_COMPLETE_IMPRESSIONS	VIDEO_COMPLETE_IMPRESSIONS		metric
WON_COUNT	WON_COUNT		metric
Win Rate	Win Rate		metric
YEAR	YEAR	The specific year for which the data is reported.	dimension
ad_format	ad_format		dimension
banner.active	banner.active	Indicates if the banner is currently active and eligible for serving.	dimension
banner.activeThirdPartyFeatures	banner.activeThirdPartyFeatures	A list of third-party features currently active for the banner.	dimension
banner.adSpotId	banner.adSpotId		dimension
banner.assetId	banner.assetId	A unique identifier for the creative asset (e.g., image, video file) associated with the banner.	metric
banner.assetUrl	banner.assetUrl		dimension
banner.bannerPoolId	banner.bannerPoolId		metric
banner.callToAction	banner.callToAction		dimension
banner.campaignId	banner.campaignId	The unique identifier of the campaign to which the banner belongs.	metric
banner.childBannerIds	banner.childBannerIds		dimension
banner.clickTags	banner.clickTags		dimension
banner.clickUrl	banner.clickUrl		dimension
banner.combinedRuleId	banner.combinedRuleId		dimension
banner.compatibleSsps	banner.compatibleSsps		dimension
banner.creativeUrl	banner.creativeUrl		dimension
banner.deeplinkUrlEncode	banner.deeplinkUrlEncode		dimension
banner.deeplinkUrlParams	banner.deeplinkUrlParams		dimension
banner.deleted	banner.deleted	Indicates if the banner has been marked as deleted.	dimension
banner.description	banner.description		dimension
banner.duration	banner.duration		metric
banner.errorMessage	banner.errorMessage		dimension
banner.externalIconFiles	banner.externalIconFiles		dimension
banner.externalImageFiles	banner.externalImageFiles		dimension
banner.file	banner.file	Represents the creative asset file or its identifier associated with an advertising banner.	dimension
banner.filePaths	banner.filePaths		dimension
banner.filterIds	banner.filterIds	A collection of identifiers used to filter or categorize advertising banners for reporting or retrieval.	dimension
banner.iconFiles	banner.iconFiles		dimension
banner.id	banner.id	The unique identifier for the ad banner.	dimension
banner.imageFiles	banner.imageFiles		dimension
banner.indexFilePath	banner.indexFilePath		dimension
banner.infiniteRuntime	banner.infiniteRuntime		dimension
banner.landingPage	banner.landingPage		dimension
banner.lastUpdate	banner.lastUpdate	The timestamp of the last update made to the banner configuration.	metric
banner.name	banner.name	The name of the banner.	dimension
banner.networkId	banner.networkId	The unique identifier of the ad network associated with the banner.	metric
banner.params	banner.params		dimension
banner.parentBannerId	banner.parentBannerId		metric
banner.redirectTag	banner.redirectTag		dimension
banner.redirectUrl	banner.redirectUrl		dimension
banner.runtime	banner.runtime		dimension
banner.size	banner.size	Specifies the dimensions (e.g., width and height) of the advertising banner creative.	dimension
banner.sponsored	banner.sponsored		dimension
banner.ssl	banner.ssl		dimension
banner.status	banner.status	The current status of the banner (e.g., active, paused, archived).	dimension
banner.statusMessages	banner.statusMessages		dimension
banner.tag	banner.tag		dimension
banner.tcfCompliant	banner.tcfCompliant		dimension
banner.tcfVendors	banner.tcfVendors		dimension
banner.templateId	banner.templateId		metric
banner.title	banner.title		dimension
banner.trackingUrl	banner.trackingUrl		dimension
banner.trackingUrls	banner.trackingUrls		dimension
banner.type	banner.type	The type of the banner (e.g., image, HTML5, video).	dimension
banner.valid	banner.valid		dimension
banner.vastEvents	banner.vastEvents	Data related to specific events within a Video Ad Serving Template (VAST) video ad playback, such as start, pause, or complete.	dimension
banner.vastSettings	banner.vastSettings	Configuration settings specific to VAST (Video Ad Serving Template) video ads.	dimension
banner.vastTemplateId	banner.vastTemplateId	The identifier of the VAST (Video Ad Serving Template) template used for a video ad.	metric
banner.vastVersion	banner.vastVersion	The version of the VAST (Video Ad Serving Template) specification used for a video ad.	dimension
banner.vastXml	banner.vastXml	The actual XML code of the VAST (Video Ad Serving Template) for a video ad.	dimension
banner.videoProperties	banner.videoProperties	Properties specific to video banners, such as duration, aspect ratio, or resolution.	dimension
banner.wrapperUrl	banner.wrapperUrl		dimension
campaign.active	campaign.active	Indicates if the campaign is currently active and running.	dimension
campaign.activeThirdPartyFeatures	campaign.activeThirdPartyFeatures	A list of third-party features currently active for the campaign.	dimension
campaign.bannerIds	campaign.bannerIds	A list of identifiers for banners associated with this campaign.	dimension
campaign.bidFactorIds	campaign.bidFactorIds		dimension
campaign.biddingStrategy	campaign.biddingStrategy		dimension
campaign.calculatedDailyBudget	campaign.calculatedDailyBudget		metric
campaign.calculatedDailyImpressions	campaign.calculatedDailyImpressions	The estimated or projected number of ad impressions to be delivered daily for a campaign.	metric
campaign.dailyBudget	campaign.dailyBudget	The maximum budget allocated for the campaign on a daily basis.	metric
campaign.dailyImpressions	campaign.dailyImpressions		metric
campaign.dailyPacing	campaign.dailyPacing		dimension
campaign.deals	campaign.deals	A list of programmatic deals associated with the campaign.	dimension
campaign.deleted	campaign.deleted	Indicates if the campaign has been marked as deleted.	dimension
campaign.deliveryTechnique	campaign.deliveryTechnique		dimension
campaign.filterIds	campaign.filterIds		dimension
campaign.id	campaign.id	The unique identifier for the campaign.	dimension
campaign.infiniteRuntime	campaign.infiniteRuntime		dimension
campaign.lastUpdate	campaign.lastUpdate	The timestamp of the last update made to the campaign configuration.	metric
campaign.maxCpc	campaign.maxCpc		metric
campaign.maxCpcv	campaign.maxCpcv		metric
campaign.maxCpm	campaign.maxCpm		metric
campaign.minVtr	campaign.minVtr		metric
campaign.name	campaign.name	The name of the campaign.	dimension
campaign.networkId	campaign.networkId	The unique identifier of the ad network associated with the campaign.	metric
campaign.optimization	campaign.optimization		dimension
campaign.orderId	campaign.orderId	The unique identifier of the order to which the campaign belongs.	metric
campaign.pace	campaign.pace		metric
campaign.runtimePacing	campaign.runtimePacing		dimension
campaign.runtimePacingFactor	campaign.runtimePacingFactor		metric
campaign.runtimes	campaign.runtimes		dimension
campaign.templateId	campaign.templateId		metric
campaign.thirdPartyCostIds	campaign.thirdPartyCostIds		dimension
campaign.totalBudget	campaign.totalBudget	The overall total budget allocated for the campaign’s entire duration.	metric
campaign.totalImpressions	campaign.totalImpressions	The cumulative total number of ad impressions delivered over the entire duration of a campaign.	metric
campaign.trackingPageIds	campaign.trackingPageIds		dimension
campaign.type	campaign.type	The type of the campaign (e.g., branding, performance, video).	dimension
country	country		dimension
currency	currency		dimension
eCPC	eCPC		metric
eCPCV	eCPCV		metric
eCPV	eCPV		metric
fiscal_year	fiscal_year		dimension
media_category	media_category		dimension
media_channel	media_channel		dimension
media_type	media_type		dimension
network.accessibleFeatures	network.accessibleFeatures		dimension
network.adFarmId	network.adFarmId		metric
network.companyIds	network.companyIds		dimension
network.deleted	network.deleted	Indicates if the network has been marked as deleted.	dimension
network.hasHostingFee	network.hasHostingFee		dimension
network.id	network.id	The unique identifier for the ad network.	metric
network.isDmp	network.isDmp		dimension
network.isEnabledForRedirectCampaigns	network.isEnabledForRedirectCampaigns		dimension
network.lastUpdate	network.lastUpdate	The timestamp of the last update made to the network configuration.	metric
network.name	network.name	The name of the ad network.	dimension
network.somThirdPartyUplift	network.somThirdPartyUplift		metric
network.thirdPartyUplift	network.thirdPartyUplift		metric
order.activeThirdPartyFeatures	order.activeThirdPartyFeatures	A list of third-party features currently active for the order.	dimension
order.advertiserId	order.advertiserId	The unique identifier of the advertiser associated with the order.	metric
order.agencyId	order.agencyId	The unique identifier of the agency associated with the order.	metric
order.calculatedDailyBudget	order.calculatedDailyBudget		metric
order.calculatedDailyImpressions	order.calculatedDailyImpressions	The estimated or projected number of ad impressions to be delivered daily for an advertising order.	metric
order.campaignIds	order.campaignIds	A list of identifiers for campaigns associated with this order.	dimension
order.dailyBudget	order.dailyBudget	The maximum budget allocated for the order on a daily basis.	metric
order.dailyPacing	order.dailyPacing		dimension
order.deleted	order.deleted	Indicates if the order has been marked as deleted.	dimension
order.id	order.id	The unique identifier for the order.	dimension
order.lastUpdate	order.lastUpdate	The timestamp of the last update made to the order configuration.	metric
order.name	order.name	The name of the order.	dimension
order.networkId	order.networkId	The unique identifier of the ad network associated with the order.	dimension
order.pace	order.pace		metric
order.runtimeBudgets	order.runtimeBudgets		dimension
order.runtimePacing	order.runtimePacing		dimension
order.runtimePacingFactor	order.runtimePacingFactor		metric
order.totalBudget	order.totalBudget	The overall total budget allocated for the order’s entire duration.	metric
order.totalImpressions	order.totalImpressions	The cumulative total number of ad impressions delivered over the entire duration of an advertising order.	metric
placement_id	placement_id		dimension
tactic	tactic		dimension
technology	technology		dimension
vendor	vendor		dimension