Active Agent: Most-used fields

The table below gives information about most-used fields that you can import from Active Agent. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ADVERTISER_ID	ADVERTISER_ID	The unique identifier for the advertiser.	dimension
AUDIBLE_ADS	AUDIBLE_ADS	The number of audible ad impressions. This is a metric related to ad performance.	metric
AUTHENTIC_ADS	AUTHENTIC_ADS		metric
BANNER_ID	BANNER_ID	The unique identifier for the ad banner.	dimension
BIDS_COSTS	BIDS_COSTS	The costs associated with bids placed for ad impressions.	metric
CAMPAIGN_ID	CAMPAIGN_ID	A unique identifier assigned to an advertising campaign.	dimension
CONTACTS	CONTACTS	The number of unique users reached or exposed to an ad.	metric
COUNT	COUNT	A standard metric representing a general count, such as the number of impressions or events.	metric
DATE	DATE	The specific calendar date for which the reported performance data is aggregated.	dimension
DEAL	DEAL	This field identifies the specific programmatic deal (e.g., Private Marketplace, Programmatic Guaranteed) under which ad inventory was purchased.	dimension
Date	Date	The specific date for which the data is reported.	dimension
FULLY_ON_SCREEN_ADS	FULLY_ON_SCREEN_ADS		metric
GROSS_ADS	GROSS_ADS	The total number of gross ad impressions.	metric
MONITORED_ADS	MONITORED_ADS		metric
NETWORK_ID	NETWORK_ID	A unique identifier for the advertising network facilitating the delivery of ads.	dimension
NET_COST	NET_COST	The net cost of the ad campaign after any deductions or fees.	metric
NET_DISPLAY_ADS	NET_DISPLAY_ADS	The net number of display ad impressions served after any adjustments.	metric
NET_DISPLAY_ELIGIBLE_IMPRESSIONS	NET_DISPLAY_ELIGIBLE_IMPRESSIONS	The number of display ad impressions that were eligible to be viewed.	metric
NET_DISPLAY_IAB_VIEWED_IMPRESSIONS	NET_DISPLAY_IAB_VIEWED_IMPRESSIONS	This field provides the net count of display ad impressions that met the Interactive Advertising Bureau (IAB) viewability standards.	metric
NET_DISPLAY_MEASURED_IMPRESSIONS	NET_DISPLAY_MEASURED_IMPRESSIONS	The number of display ad impressions that were successfully measured.	metric
NET_VIDEO_ADS	NET_VIDEO_ADS	The net number of video ad impressions served after any adjustments.	metric
NET_VIDEO_ELIGIBLE_IMPRESSIONS	NET_VIDEO_ELIGIBLE_IMPRESSIONS	The number of video ad impressions that were eligible to be viewed.	metric
NET_VIDEO_IAB_VIEWED_IMPRESSIONS	NET_VIDEO_IAB_VIEWED_IMPRESSIONS	This field provides the net count of video ad impressions that met the Interactive Advertising Bureau (IAB) viewability standards.	metric
NET_VIDEO_MEASURED_IMPRESSIONS	NET_VIDEO_MEASURED_IMPRESSIONS	The number of video ad impressions that were successfully measured.	metric
ORDER_ID	ORDER_ID	The unique identifier for the insertion order.	dimension
PRE_RENDERED_CALLS	PRE_RENDERED_CALLS		metric
SSP	SSP		dimension
VIDEO_COMPLETE_IMPRESSIONS	VIDEO_COMPLETE_IMPRESSIONS	The number of video ad impressions that played to 100% completion.	metric
order.advertiserId	order.advertiserId	The unique identifier of the advertiser associated with the order.	metric
order.agencyId	order.agencyId	The unique identifier of the agency associated with the order.	metric
order.calculatedDailyBudget	order.calculatedDailyBudget	The daily budget calculated for the order based on its total budget and runtime.	metric
order.campaignIds	order.campaignIds	A list of identifiers for campaigns associated with this order.	dimension
order.dailyPacing	order.dailyPacing	The daily pacing setting for the order, controlling the rate at which the daily budget is spent throughout the day.	dimension
order.deleted	order.deleted	Indicates if the order has been marked as deleted.	dimension
order.dsaBehalf	order.dsaBehalf		dimension
order.dsaPaid	order.dsaPaid		dimension
order.id	order.id	The unique identifier for the order.	dimension
order.lastUpdate	order.lastUpdate	The timestamp of the last update made to the order configuration.	metric
order.name	order.name	The name of the order.	dimension
order.networkId	order.networkId	The unique identifier of the ad network associated with the order.	dimension
order.pace	order.pace	The pacing strategy or setting that controls the speed at which the order’s budget is spent.	metric
order.runtimeBudgets	order.runtimeBudgets	The budget allocations and limits defined for different runtime periods or phases of the advertising order.	dimension
order.runtimePacing	order.runtimePacing	The runtime pacing setting for the order, which distributes the budget evenly across the order’s entire duration.	dimension
order.totalBudget	order.totalBudget	The overall total budget allocated for the order’s entire duration.	metric
order.totalImpressions	order.totalImpressions	The cumulative total number of ad impressions delivered over the entire duration of an advertising order.	metric