Active Agent: Most-used fields

The table below gives information about most-used fields that you can import from Active Agent. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ADVERTISER_FEE	ADVERTISER_FEE	The fee charged to the advertiser for running campaigns.	metric
ADVERTISER_ID	ADVERTISER_ID	The unique identifier for the advertiser.	dimension
AD_SLOT_ID	AD_SLOT_ID	Unique identifier for the ad slot where an ad is displayed.	dimension
AGENCY_ID	AGENCY_ID	The unique identifier for the agency managing the campaign.	dimension
AUCTION_PRICE_SUM	AUCTION_PRICE_SUM	The sum of auction prices for all winning bids.	metric
AUDIBLE_ADS	AUDIBLE_ADS	The number of audible ad impressions. This is a metric related to ad performance.	metric
BANNER_ID	BANNER_ID	The unique identifier for the ad banner.	dimension
BANNER_NAME	BANNER_NAME	The name of the ad banner.	dimension
BIDS_COSTS	BIDS_COSTS	The costs associated with bids placed for ad impressions.	metric
BID_SUM	BID_SUM	The sum of all bids placed in the auction.	metric
CAMPAIGN_ID	CAMPAIGN_ID	The unique identifier for the campaign.	dimension
CLICKS	CLICKS	The total number of clicks recorded for the ad.	metric
CONTACTS	CONTACTS	The number of unique users reached or exposed to an ad.	metric
CONTENTUNIT_ID	CONTENTUNIT_ID	Unique identifier for the content unit where ads are placed.	dimension
COUNT	COUNT	A standard metric representing a general count, such as the number of impressions or events.	metric
DATE	DATE	The specific date for which the data is reported.	dimension
DAY	DAY	The specific day of the month for which the data is reported.	dimension
DEAL	DEAL	An identifier for a programmatic advertising deal, used to filter or select specific deals, particularly relevant for perspective reports like PROGRAMMATIC_TV.	dimension
Date	Date	The specific date for which the data is reported.	dimension
EVENT_IMPRESSION_COUNT	EVENT_IMPRESSION_COUNT	The total number of times an ad banner was displayed to a user.	metric
GROSS_ADS	GROSS_ADS	The total number of gross ad impressions.	metric
MONTH	MONTH	The specific month for which the data is reported.	dimension
NETWORK_ID	NETWORK_ID	The unique identifier for the ad network.	dimension
NETWORK_NAME	NETWORK_NAME	The name of the advertising network where campaigns are run.	dimension
NET_COST	NET_COST	The net cost of the ad campaign after any deductions or fees.	metric
NET_DISPLAY_ADS	NET_DISPLAY_ADS	The net number of display ad impressions served after any adjustments.	metric
NET_DISPLAY_ELIGIBLE_IMPRESSIONS	NET_DISPLAY_ELIGIBLE_IMPRESSIONS	The number of display ad impressions that were eligible to be viewed.	metric
NET_DISPLAY_IAB_VIEWED_IMPRESSIONS	NET_DISPLAY_IAB_VIEWED_IMPRESSIONS	The number of display ad impressions that were measured as viewed according to IAB standards.	metric
NET_DISPLAY_MEASURED_IMPRESSIONS	NET_DISPLAY_MEASURED_IMPRESSIONS	The number of display ad impressions that were successfully measured.	metric
NET_VIDEO_ADS	NET_VIDEO_ADS	The net number of video ad impressions served after any adjustments.	metric
NET_VIDEO_ELIGIBLE_IMPRESSIONS	NET_VIDEO_ELIGIBLE_IMPRESSIONS	The number of video ad impressions that were eligible to be viewed.	metric
NET_VIDEO_IAB_VIEWED_IMPRESSIONS	NET_VIDEO_IAB_VIEWED_IMPRESSIONS	The number of video ad impressions that were measured as viewed according to IAB standards.	metric
NET_VIDEO_MEASURED_IMPRESSIONS	NET_VIDEO_MEASURED_IMPRESSIONS	The number of video ad impressions that were successfully measured.	metric
ORDER_ID	ORDER_ID	The unique identifier for the insertion order.	dimension
REFERRER	REFERRER	The URL of the page that referred the user to the current ad impression.	dimension
SSP	SSP	The Supply-Side Platform (SSP) through which the ad impression was purchased.	dimension
SUPPLY_PARTNER_ID	SUPPLY_PARTNER_ID	An identifier for the supply-side partner (SSP) or ad network responsible for delivering ad impressions.	dimension
TAGGING_COSTS	TAGGING_COSTS	Costs associated with ad tagging or creative serving.	metric
TECH_FEE	TECH_FEE	Fees charged for the use of advertising technology.	metric
THIRD_PARTY_COSTS	THIRD_PARTY_COSTS	Costs incurred from third-party vendors or services.	metric
TRAFFIC_TYPE	TRAFFIC_TYPE	The type of traffic associated with ad impressions, such as direct, referral, or programmatic.	dimension
TURNOVER_VIEWS	TURNOVER_VIEWS	The revenue generated from views of an advertisement.	metric
VIDEO_COMPLETE_IMPRESSIONS	VIDEO_COMPLETE_IMPRESSIONS	The number of video ad impressions that played to 100% completion.	metric
YEAR	YEAR	The specific year for which the data is reported.	dimension
banner.active	banner.active	Indicates if the banner is currently active and eligible for serving.	dimension
banner.activeThirdPartyFeatures	banner.activeThirdPartyFeatures	Features or functionalities activated for third-party integrations specifically for this banner.	dimension
banner.assetUrl	banner.assetUrl	The URL where the banner’s creative asset is hosted.	dimension
banner.campaignId	banner.campaignId	The unique identifier of the campaign to which the banner belongs.	metric
banner.childBannerIds	banner.childBannerIds	A list of unique identifiers for child banners that are logically grouped or associated with this parent banner.	dimension
banner.compatibleSsps	banner.compatibleSsps	A list of Supply-Side Platforms (SSPs) that are compatible with and can serve this banner.	dimension
banner.creativeUrl	banner.creativeUrl	The URL where the banner’s creative asset is hosted.	dimension
banner.deleted	banner.deleted	Indicates if the banner has been marked as deleted.	dimension
banner.filterIds	banner.filterIds	A list of identifiers for the filters applied to the banner, controlling its targeting or display.	dimension
banner.id	banner.id	The unique identifier for the ad banner.	metric
banner.infiniteRuntime	banner.infiniteRuntime	A boolean indicator specifying whether the banner is configured to run indefinitely without a set end date.	dimension
banner.landingPage	banner.landingPage	The landing page associated with the banner, where users are directed after clicking.	dimension
banner.lastUpdate	banner.lastUpdate	The timestamp of the last update made to the banner configuration.	metric
banner.name	banner.name	The name of the banner.	dimension
banner.networkId	banner.networkId	The unique identifier of the ad network associated with the banner.	metric
banner.runtime	banner.runtime	The specified duration or schedule during which the banner is configured to be active and displayed.	dimension
banner.ssl	banner.ssl	A boolean indicator specifying whether the banner is Secure Sockets Layer (SSL) compliant, meaning it can be served securely over HTTPS.	dimension
banner.status	banner.status	The current status of the banner (e.g., active, paused, archived).	dimension
banner.statusMessages	banner.statusMessages	Messages or alerts indicating the current operational status, any issues, or required actions for the banner.	dimension
banner.tcfCompliant	banner.tcfCompliant	Indicates whether the banner adheres to the IAB Transparency and Consent Framework (TCF) standards for user consent management.	dimension
banner.tcfVendors	banner.tcfVendors	A list of vendors associated with the banner that are compliant with the IAB Transparency and Consent Framework (TCF).	dimension
banner.templateId	banner.templateId	The identifier of the banner template used to create this banner.	metric
banner.trackingUrls	banner.trackingUrls	URLs used to track impressions, clicks, or other interactions with the banner.	dimension
banner.type	banner.type	The type of the banner (e.g., image, HTML5, video).	dimension
banner.valid	banner.valid	A boolean indicator showing whether the banner is currently considered valid for delivery based on its configuration and content.	dimension
campaign.active	campaign.active	Indicates if the campaign is currently active and running.	dimension
campaign.activeThirdPartyFeatures	campaign.activeThirdPartyFeatures	Features or functionalities activated for third-party integrations specifically for this campaign.	dimension
campaign.bannerIds	campaign.bannerIds	A list of identifiers for banners associated with this campaign.	dimension
campaign.bidFactorIds	campaign.bidFactorIds	A list of identifiers for bid factors applied to the campaign, influencing bid adjustments.	dimension
campaign.biddingStrategy	campaign.biddingStrategy	The bidding strategy configured for the campaign, which determines how bids are placed in ad auctions.	dimension
campaign.calculatedDailyBudget	campaign.calculatedDailyBudget	The daily budget calculated for the campaign based on its total budget and runtime.	metric
campaign.calculatedDailyImpressions	campaign.calculatedDailyImpressions	The estimated or projected number of ad impressions to be delivered daily for a campaign.	metric
campaign.dailyBudget	campaign.dailyBudget	The maximum budget allocated for the campaign on a daily basis.	metric
campaign.dailyImpressions	campaign.dailyImpressions	The total number of impressions recorded for the campaign on a daily basis.	metric
campaign.dailyPacing	campaign.dailyPacing	The daily pacing setting for the campaign, controlling the rate at which the daily budget is spent throughout the day.	dimension
campaign.deals	campaign.deals	A list of programmatic deals associated with the campaign.	dimension
campaign.deleted	campaign.deleted	Indicates if the campaign has been marked as deleted.	dimension
campaign.deliveryTechnique	campaign.deliveryTechnique	The specific method or strategy employed for serving ads within the campaign, such as standard, accelerated, or evenly distributed.	dimension
campaign.dsaBehalf	campaign.dsaBehalf	Indicates if the campaign’s advertisement is published ‘on behalf of’ another entity, as per Digital Services Act (DSA) transparency requirements.	dimension
campaign.dsaPaid	campaign.dsaPaid	Indicates if the campaign’s advertisement is explicitly marked as ‘paid for’ by a specific entity, as per Digital Services Act (DSA) transparency requirements.	dimension
campaign.filterIds	campaign.filterIds	A list of identifiers for the filters applied to the campaign, controlling its targeting or delivery.	dimension
campaign.id	campaign.id	The unique identifier for the campaign.	dimension
campaign.infiniteRuntime	campaign.infiniteRuntime	Indicates whether the campaign is configured to run indefinitely without an end date.	dimension
campaign.lastUpdate	campaign.lastUpdate	The timestamp of the last update made to the campaign configuration.	metric
campaign.maxCpcv	campaign.maxCpcv	The maximum bid or cap set for the Cost Per Completed View (CPCV) metric for this campaign, typically used for video advertising.	metric
campaign.maxCpm	campaign.maxCpm	The maximum Cost Per Mille (CPM) bid set for the campaign.	metric
campaign.minVtr	campaign.minVtr	The minimum acceptable View-Through Rate (VTR) target for the campaign, indicating the desired percentage of impressions that result in a completed view.	metric
campaign.name	campaign.name	The name of the campaign.	dimension
campaign.networkId	campaign.networkId	The unique identifier of the ad network associated with the campaign.	metric
campaign.optimization	campaign.optimization	The optimization strategy applied to the campaign to improve performance based on defined goals (e.g., clicks, conversions).	dimension
campaign.orderId	campaign.orderId	The unique identifier of the order to which the campaign belongs.	metric
campaign.pace	campaign.pace	The pacing strategy or setting that controls the speed at which the campaign’s budget is spent.	metric
campaign.runtimePacing	campaign.runtimePacing	The runtime pacing setting for the campaign, which distributes the budget evenly across the campaign’s entire duration.	dimension
campaign.runtimePacingFactor	campaign.runtimePacingFactor	A factor that influences how the campaign’s budget is paced over its runtime.	metric
campaign.runtimes	campaign.runtimes	The configured schedules or periods defining when the campaign is active and eligible for ad delivery.	dimension
campaign.templateId	campaign.templateId	The unique identifier of the template used to create or configure this campaign, streamlining setup.	metric
campaign.thirdPartyCostIds	campaign.thirdPartyCostIds	A list of identifiers associated with costs or fees from third-party vendors or services involved in the campaign.	dimension
campaign.totalBudget	campaign.totalBudget	The overall total budget allocated for the campaign’s entire duration.	metric
campaign.totalImpressions	campaign.totalImpressions	The cumulative total number of ad impressions delivered over the entire duration of a campaign.	metric
campaign.trackingPageIds	campaign.trackingPageIds	A list of identifiers for tracking pages or pixels used to monitor conversions or events related to the campaign.	dimension
campaign.type	campaign.type	The type of the campaign (e.g., branding, performance, video).	dimension
network.accessibleFeatures	network.accessibleFeatures	A list of features and functionalities that are enabled or available for use within this specific advertising network.	dimension
network.adFarmId	network.adFarmId	Unique identifier for the ad farm associated with the network.	metric
network.companyIds	network.companyIds	A list of identifiers for companies associated with the network.	dimension
network.deleted	network.deleted	Indicates if the network has been marked as deleted.	dimension
network.hasHostingFee	network.hasHostingFee	Indicates if the network has an associated hosting fee.	dimension
network.id	network.id	The unique identifier for the ad network.	metric
network.isDmp	network.isDmp	A boolean indicator specifying whether the network also functions as a Data Management Platform (DMP), providing audience data and segmentation capabilities.	dimension
network.isEnabledForRedirectCampaigns	network.isEnabledForRedirectCampaigns	A boolean indicator specifying whether the advertising network is configured and enabled to support campaigns that utilize redirect-based ad delivery.	dimension
network.lastUpdate	network.lastUpdate	The timestamp of the last update made to the network configuration.	metric
network.name	network.name	The name of the ad network.	dimension
network.somThirdPartyUplift	network.somThirdPartyUplift	The uplift value for third-party costs specific to ‘Something Other’ (SOM) within the network.	metric
network.thirdPartyUplift	network.thirdPartyUplift	The percentage or value uplift applied by third parties at the network level, potentially impacting costs or revenue.	metric
order.activeThirdPartyFeatures	order.activeThirdPartyFeatures	Features or functionalities activated for third-party integrations specifically for this advertising order.	dimension
order.advertiserId	order.advertiserId	The unique identifier of the advertiser associated with the order.	metric
order.agencyId	order.agencyId	The unique identifier of the agency associated with the order.	metric
order.calculatedDailyBudget	order.calculatedDailyBudget	The daily budget calculated for the order based on its total budget and runtime.	metric
order.calculatedDailyImpressions	order.calculatedDailyImpressions	The estimated or projected number of ad impressions to be delivered daily for an advertising order.	metric
order.campaignIds	order.campaignIds	A list of identifiers for campaigns associated with this order.	dimension
order.dailyBudget	order.dailyBudget	The maximum budget allocated for the order on a daily basis.	metric
order.dailyPacing	order.dailyPacing	The daily pacing setting for the order, controlling the rate at which the daily budget is spent throughout the day.	dimension
order.deleted	order.deleted	Indicates if the order has been marked as deleted.	dimension
order.dsaBehalf	order.dsaBehalf	Indicates if the advertising order’s creatives are published ‘on behalf of’ another entity, as per Digital Services Act (DSA) transparency requirements.	dimension
order.dsaPaid	order.dsaPaid	Indicates if the advertising order’s creatives are explicitly marked as ‘paid for’ by a specific entity, as per Digital Services Act (DSA) transparency requirements.	dimension
order.id	order.id	The unique identifier for the order.	dimension
order.lastUpdate	order.lastUpdate	The timestamp of the last update made to the order configuration.	metric
order.name	order.name	The name of the order.	dimension
order.networkId	order.networkId	The unique identifier of the ad network associated with the order.	dimension
order.pace	order.pace	The pacing strategy or setting that controls the speed at which the order’s budget is spent.	metric
order.runtimeBudgets	order.runtimeBudgets	The budget allocations and limits defined for different runtime periods or phases of the advertising order.	dimension
order.runtimePacing	order.runtimePacing	The runtime pacing setting for the order, which distributes the budget evenly across the order’s entire duration.	dimension
order.runtimePacingFactor	order.runtimePacingFactor	A factor that influences how the order’s budget is paced over its runtime.	metric
order.totalBudget	order.totalBudget	The overall total budget allocated for the order’s entire duration.	metric
order.totalImpressions	order.totalImpressions	The cumulative total number of ad impressions delivered over the entire duration of an advertising order.	metric
placement_id	placement_id	Unique identifier for the ad placement.	dimension