Adobe Customer Journey Analytics: Most-used fields

The table below gives information about most-used fields that you can import from Adobe Customer Journey Analytics. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Campaign Name (utm_campaign)	Campaign Name (utm_campaign)	Represents the name of a marketing campaign, derived from the ‘utm_campaign’ URL parameter. This field is used to label and group events for campaign attribution and marketing reporting within Adobe Customer Journey Analytics. It is typically configured as a dimension, often extracted using derived fields from URL data.	dimension
Dataview	Dataview	A Dataview in Adobe Customer Journey Analytics defines a specific configuration of data for reporting and analysis, similar to a report suite. It determines which dimensions and metrics are available and how session settings, attribution, and other data processing rules are applied to the underlying data.	dimension
Day	Day	This dimension categorizes events by the specific calendar day on which they occurred, providing a daily breakdown for analysis.	dimension
Marketing Channel	Marketing Channel	Identifies the high-level marketing channel through which a customer interaction occurred, such as Paid Search, Social Networks, Email, or Display. This dimension is central to understanding the source of customer journeys and attributing performance across different marketing efforts.	dimension
New Or Repeat Visitor	New Or Repeat Visitor	This dimension identifies whether a user’s session is their first-ever interaction (New Visitor) or a subsequent engagement (Repeat Visitor). It helps segment users based on their historical interaction with the brand.	dimension
Page Views	Page Views	This metric represents the total number of times a page view tracking call (t()) was recorded for a given dimension item, indicating user engagement with specific content. It’s a fundamental metric used in reports.	metric
People	People	This metric represents the count of distinct individuals (Person IDs) interacting with your brand, deduplicated across various touchpoints and channels. The definition of a ‘Person ID’ is configured during the data connection setup.	metric
Sessions	Sessions	This metric represents a group of user interactions within a defined timeframe. In Customer Journey Analytics, the definition of a session (when it starts and ends) is flexible and can be customized within a dataview to align with specific business needs.	metric
Time Spent (seconds)	Time Spent (seconds)	This metric measures the duration, in seconds, that a user spends interacting with a specific dimension item (e.g., a page, product, or content). It can be aggregated to show total time, average time per person, or average time per session.	metric