Adobe Customer Journey Analytics: Most-used fields

The table below gives information about most-used fields that you can import from Adobe Customer Journey Analytics. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Dataview	Dataview	A Dataview in Adobe Customer Journey Analytics defines a specific configuration of data for reporting and analysis, similar to a report suite. It determines which dimensions and metrics are available and how session settings, attribution, and other data processing rules are applied to the underlying data.	dimension
Day	Day	This dimension categorizes events by the specific calendar day on which they occurred, providing a daily breakdown for analysis.	dimension
Events	Events	Represents a countable user action or occurrence within a customer journey. This can be any tracked activity, such as a page view, click, or custom interaction.	metric
Gross Merchandise [Online - Intraday]	Gross Merchandise [Online - Intraday]	This metric represents the total value of goods sold through online channels, captured on an intraday basis.	metric
Hour	Hour	This dimension indicates the specific hour in which an event or interaction occurred, rounded down.	dimension
Hour of Day	Hour of Day	This dimension breaks down collected events by the hour of the day they occurred, typically ranging from 12:00 AM to 11:00 PM.	dimension
Line Brand Level Promos/Discounts [Online - Intraday]	Line Brand Level Promos/Discounts [Online - Intraday]	This metric represents the total promotional or discount value applied at the individual product line or brand level for online transactions, captured on an intraday basis.	metric
Marketing Channel	Marketing Channel	Identifies the high-level marketing channel through which a customer interaction occurred, such as Paid Search, Social Networks, Email, or Display. This dimension is central to understanding the source of customer journeys and attributing performance across different marketing efforts.	dimension
Marketing Channel Detail	Marketing Channel Detail	This dimension provides specific information about the marketing channel used in a customer’s journey, such as the exact campaign, ad group, or source.	dimension
Marketing Tracking Code (TID)	Marketing Tracking Code (TID)	This dimension represents a specific code used to identify and track the performance of marketing campaigns and initiatives, allowing for analysis of traffic sources and campaign effectiveness. It often correlates to the marketing.trackingCode field in CJA.	dimension
Order	Order	This metric represents the total count of customer orders.	metric
Order Level Promos/Discounts [Online - Intraday]	Order Level Promos/Discounts [Online - Intraday]	This metric quantifies the total value of promotions or discounts applied to an entire order for online transactions, captured on an intraday basis.	metric
Order Product Revenue	Order Product Revenue	The total revenue generated from products within an order, excluding shipping and tax charges.	metric
Order Shipping Revenue	Order Shipping Revenue	The revenue generated specifically from shipping costs associated with an order.	metric
Order Tax Revenue	Order Tax Revenue	The revenue collected as tax on an order.	metric
Orders	Orders	Represents the total number of individual transactions or purchases made over a specified period or within a particular segment.	metric
People	People	This metric represents the count of distinct individuals (Person IDs) interacting with your brand, deduplicated across various touchpoints and channels. The definition of a ‘Person ID’ is configured during the data connection setup.	metric
Platform	Platform	This dimension identifies the platform or device used by the customer during their journey, such as mobile, web, iOS, or Android.	dimension
Platform Dataset ID	Platform Dataset ID	This dimension serves as a unique identifier for a specific dataset within the Adobe Experience Platform, indicating which dataset an event or record originated from.	dimension
Quantity	Quantity	The total number of items purchased in an order or within a specific product interaction.	metric
Revenue	Revenue	Indicates the total monetary income generated from sales of goods or services. It is a key performance indicator for financial analysis.	metric
Revenue (Order Total)	Revenue (Order Total)	The total monetary value of an entire customer order, including product revenue, shipping, and taxes.	metric
Sessions	Sessions	This metric represents a group of user interactions within a defined timeframe. In Customer Journey Analytics, the definition of a session (when it starts and ends) is flexible and can be customized within a dataview to align with specific business needs.	metric
Sessions (visits)	Sessions (visits)	This metric counts the number of individual user sessions or visits, as defined by the session settings configured within a data view in Customer Journey Analytics.	metric
Units (Raw)	Units (Raw)	Represents the raw count of individual items or events that occurred, before any specific aggregation or attribution models are applied. It is a fundamental metric used for quantifying occurrences within customer journeys.	metric
Visits	Visits	The number of individual sessions or visits to a digital property, as defined in the data view’s session settings.	metric
commerce.purchases.value	commerce.purchases.value	A metric that quantifies the monetary value associated with purchase events. This field helps analyze the financial impact of customer journeys and commerce activities, with its structure indicating its schema path.	metric