Amazon Advertising Unified (Beta): Most-used fields#
The table below gives information about most-used fields that you can import from Amazon Advertising Unified (Beta). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
5-second views (video ad) Metric
The number of times a video advertisement was viewed for at least 5 seconds.
Ad ID Dimension
A unique identifier for the advertisement.
Ad external ID Dimension
An external identifier for the advertisement, used for tracking or integration with other systems.
Ad format Dimension
The type or format of the advertisement (e.g., Sponsored Products, Sponsored Brands, Sponsored Display, video).
Ad group ID Dimension
A unique identifier for the ad group.
Ad group budget amount Dimension
The monetary amount allocated as budget for the ad group.
Ad group end date Dimension
The calendar date on which the ad group is scheduled to end.
Ad group external ID Metric
An external identifier for the ad group, used for tracking or integration with other systems.
Ad group name Dimension
The name of the ad group.
Ad group start date Dimension
The calendar date on which the ad group is scheduled to begin.
Ad group type Dimension
The classification or category of the ad group.
Ad name Dimension
The name of the advertisement.
Ad product Dimension
The Amazon Advertising product associated with the advertisement (e.g., Sponsored Products, Sponsored Brands, Sponsored Display).
Add to cart Metric
The total number of times products were added to a shopping cart after an ad interaction.
Add to cart (promoted) Metric
The number of times promoted products were added to a shopping cart after an ad interaction.
Add to list Metric
The number of times products were added to a wishlist or similar list after an ad interaction.
Add to shopping cart (off-Amazon) Metric
The number of times products were added to a shopping cart from interactions originating off Amazon.
Advertised product ID Dimension
A unique identifier for the product being advertised.
Advertised product SKU Dimension
The Stock Keeping Unit (SKU) for the product being advertised.
Advertised product marketplace Dimension
The Amazon marketplace where the product was advertised (e.g., US, UK, DE).
Advertiser account ID Dimension
A unique identifier for the advertiser's account.
Advertiser account entity ID Dimension
A unique entity identifier for the advertiser's account.
Advertiser account name Dimension
The name of the advertiser's account.
Budget currency Dimension
The currency in which the budget amounts are specified.
Campaign ID Dimension
A unique identifier for the campaign.
Campaign budget amount Metric
The monetary amount allocated as budget for the campaign.
Campaign end date Dimension
The calendar date on which the campaign is scheduled to end.
Campaign name Dimension
The name of the campaign.
Campaign start date Dimension
The calendar date on which the campaign is scheduled to begin.
Clicks Metric
The number of times an advertisement was clicked.
Complete listens (audio ad) Metric
The number of times an audio advertisement was listened to completely.
Complete views (video ad) Metric
The number of times a video advertisement was viewed completely.
Conversion definition (off-Amazon) Dimension
The definition or type of conversion events that occur outside of Amazon.
Conversion source environment Dimension
The environment or platform where the conversion originated.
Conversion type (off-Amazon) Dimension
The specific category or type of conversion event that occurs outside of Amazon.
Conversions (off-Amazon) Metric
The total number of conversion events that occurred outside of Amazon.
Conversions from clicks (off-Amazon) Metric
The number of off-Amazon conversion events attributed to clicks on an advertisement.
Conversions from views (off-Amazon) Metric
The number of off-Amazon conversion events attributed to views of an advertisement.
Conversions value average (off-Amazon) Metric
The average monetary value of off-Amazon conversion events.
Conversions value sum (off-Amazon) Metric
The total monetary value of all off-Amazon conversion events.
Converted currency Dimension
The currency into which monetary values have been converted for reporting.
Converted product ID Dimension
A unique identifier for the product that was part of a conversion event.
Converted product marketplace Dimension
The Amazon marketplace where the product conversion occurred.
Country Dimension
The country associated with the advertising activity.
Country code Dimension
The two-letter country code (e.g., US, UK) associated with the advertising activity.
Date Dimension
The date of the ad interaction, which is used for reporting conversion metrics.
Detail page views Metric
The number of times product detail pages were viewed.
Detail page views (promoted) Metric
The number of times product detail pages were viewed for promoted products.
First quartile (audio ad) Metric
The number of times an audio advertisement was played through at least its first 25%.
First quartile (video ad) Metric
The number of times a video advertisement was played through at least its first 25%.
Impressions Metric
The total number of times an advertisement was displayed.
Measurable impressions Metric
The number of impressions that were measurable according to industry standards.
Midpoint (audio ad) Metric
The number of times an audio advertisement was played through at least its midpoint (50%).
Midpoint (video ad) Metric
The number of times a video advertisement was played through at least its midpoint (50%).
Mutes (audio ad) Metric
The number of times an audio advertisement was muted by a user.
Mutes (video ad) Metric
The number of times a video advertisement was muted by a user.
Purchases Metric
The total number of purchases made after an ad interaction, including both promoted and halo conversions.
Purchases (new to brand) Metric
The number of purchases made by customers identified as new to the brand after an ad interaction.
Purchases (new to brand, promoted) Metric
The number of purchases made by customers new to the brand, specifically from promoted products, after an ad interaction.
Purchases (promoted) Metric
The number of purchases made for promoted products after an ad interaction.
Purchases from clicks Metric
The number of purchases attributed to clicks on an advertisement.
Purchases from clicks (new to brand) Metric
The number of purchases made by customers new to the brand, attributed to clicks on an advertisement.
Purchases from clicks (new to brand, promoted) Metric
The number of purchases made by customers new to the brand for promoted products, attributed to clicks on an advertisement.
Purchases from clicks (promoted) Metric
The number of purchases made for promoted products, attributed to clicks on an advertisement.
Purchases from views Metric
The number of purchases attributed to views of an advertisement.
Purchases from views (promoted) Metric
The number of purchases made for promoted products, attributed to views of an advertisement.
Report date Dimension
The specific date for which the report data is generated or represents.
Sales Metric
The total monetary value of sales generated from advertising activities.
Sales (new to brand) Metric
The monetary value of sales generated from customers new to the brand.
Sales (new to brand, promoted) Metric
The monetary value of sales generated from customers new to the brand through promoted ads.
Sales (off-Amazon) Metric
The monetary value of sales generated from off-Amazon sources.
Sales (off-Amazon, converted) Metric
The monetary value of sales generated from off-Amazon sources, converted to a specific currency.
Sales (promoted) Metric
The monetary value of sales generated from promoted ads.
Sales from clicks Metric
The monetary value of sales attributed to clicks on an advertisement.
Sales from clicks (new to brand) Metric
The monetary value of sales generated from customers new to the brand, attributed to ad clicks.
Sales from clicks (new to brand, promoted) Metric
The monetary value of sales generated from customers new to the brand through promoted ads, attributed to ad clicks.
Sales from clicks (off-Amazon) Metric
The monetary value of sales from off-Amazon sources attributed to ad clicks.
Sales from clicks (off-Amazon, converted) Metric
The monetary value of sales from off-Amazon sources attributed to ad clicks, converted to a specific currency.
Sales from clicks (promoted) Metric
The monetary value of sales from promoted ads attributed to ad clicks.
Sales from views (off-Amazon) Metric
The monetary value of sales from off-Amazon sources attributed to ad views.
Sales from views (off-Amazon, converted) Metric
The monetary value of sales from off-Amazon sources attributed to ad views, converted to a specific currency.
Starts (audio ad) Metric
The number of times an audio advertisement began playing.
Starts (video ad) Metric
The number of times a video advertisement began playing.
Subscribe & Save subscriptions Metric
The number of new Subscribe & Save subscriptions initiated after an ad interaction.
Subscribe & Save subscriptions (promoted) Metric
The number of new Subscribe & Save subscriptions initiated for promoted products after an ad interaction.
Supply cost Metric
The cost incurred for the advertising supply (e.g., ad placements).
Supply cost (converted) Metric
The cost incurred for the advertising supply, converted to a specific currency.
Third quartile (audio ad) Metric
The number of times an audio advertisement was played through at least its third 75%.
Third quartile (video ad) Metric
The number of times a video advertisement was played through at least its third 75%.
Total cost Dimension
The total cost of the advertising campaign, encompassing all expenses.
Total cost (converted) Metric
The total cost of the advertising campaign, converted to a specific currency.
Units sold Metric
The total number of units of products sold after an ad interaction.
Units sold (new to brand) Metric
The number of units sold to customers identified as new to the brand after an ad interaction.
Units sold (new to brand, promoted) Metric
The number of units of promoted products sold to customers new to the brand after an ad interaction.
Units sold (off-Amazon) Metric
The number of units sold from interactions originating off Amazon.
Units sold (promoted) Metric
The number of units of promoted products sold after an ad interaction.
Units sold from clicks Metric
The number of units sold attributed to clicks on an advertisement.
Units sold from clicks (new to brand) Metric
The number of units sold to customers new to the brand, attributed to clicks on an advertisement.
Units sold from clicks (new to brand, promoted) Metric
The number of units of promoted products sold to customers new to the brand, attributed to clicks on an advertisement.
Units sold from clicks (off-Amazon) Metric
The number of units sold from off-Amazon sources, attributed to clicks on an advertisement.
Units sold from clicks (promoted) Metric
The number of units of promoted products sold, attributed to clicks on an advertisement.
Units sold from views (off-Amazon) Metric
The number of units sold from off-Amazon sources, attributed to views of an advertisement.
Unmutes (audio ad) Metric
The number of times an audio advertisement was unmuted by a user.
Unmutes (video ad) Metric
The number of times a video advertisement was unmuted by a user.
Viewable impressions Metric
The number of impressions that were considered viewable according to industry standards.
Year Dimension
The calendar year in which the advertising activity occurred.