Amazon Vendor Central: Most-used fields#
The table below gives information about most-used fields that you can import from Amazon Vendor Central. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
aged90PlusDaysSellableInventoryCost Dimension
The total cost of sellable inventory units that have been in stock for 90 days or more.
aged90PlusDaysSellableInventoryCost.amount Metric
The monetary value of sellable inventory units that have been in stock for 90 days or more.
aged90PlusDaysSellableInventoryCost.currencyCode Dimension
The currency code for the cost of aged sellable inventory (e.g., 'USD', 'EUR').
aged90PlusDaysSellableInventoryUnits Metric
The number of sellable inventory units that have been in stock for 90 days or more.
amountSpent Metric
Represents the monetary amount spent by the vendor, primarily related to advertising or other economic activities, as detailed in seller economics reports or seller performance reports.
amountSpentCurrencyCode Dimension
The three-digit currency code (e.g., USD, EUR) for the amount spent.
asin Dimension
The Amazon Standard Identification Number (ASIN), a unique identifier for a product in the Amazon catalog.
attributes.{PLACEHOLDER}.{ATTRIBUTE} Dimension
Various product attributes associated with the item, such as size, color, or technical specifications.
averageVendorLeadTimeDays Metric
The average number of days it takes for a vendor to deliver products after a purchase order is placed.
clickShare Metric
The percentage of total customer clicks on products within a specific category or search result that were directed to this product. This is a key marketing and traffic performance indicator.
clickShareRank Metric
The ranking of the product based on its click share within a specific category or search result.
clickedAsin Dimension
The Amazon Standard Identification Number (ASIN) of a product that was clicked by customers. This is often available in Brand Analytics Search Terms reports.
clickedItemName Dimension
The name of the product that was clicked by customers.
combinationPct Metric
The percentage of times a product is purchased in combination with other specific products, commonly found in Market Basket Analysis reports.
comparedAsin Dimension
The Amazon Standard Identification Number (ASIN) of a product that was compared by customers.
comparedPct Metric
The percentage of times a product was compared with other products by customers.
comparedRank Metric
The ranking of a product based on how often it was compared by customers.
conversionRate Metric
The percentage of customers who viewed a product and then purchased it. This metric is available in Vendor Sales or Traffic reports.
conversionShare Metric
The share of conversions for a specific product or group of products.
createdDateTime Dimension
The date and time when an entity or record was created, in ISO 8601 format.
creationDate Dimension
The date and time when the record or order was created.
customerReturns Metric
The number of units returned by customers.
demandForecastByCreationDate.demandForecastType Dimension
The type of demand forecast provided, such as Mean, P70, P80, or P90, indicating different probability levels of demand.
demandForecastByCreationDate.demandUnitsByWeek.demandUnits Metric
The forecasted number of units of customer demand for a particular product during a specific week.
demandForecastByCreationDate.demandUnitsByWeek.relativeWeek Metric
The week number relative to the forecast generation date, indicating its position in the forecasting horizon.
demandForecastByCreationDate.{NUM}.demandForecastType Dimension
The type of demand forecast provided for a specific period, such as Mean, P70, P80, or P90, indicating different probability levels of demand.
demandForecastByCreationDate.{NUM}.demandUnitsByWeek.{NUM}.demandUnits Metric
The forecasted number of units of customer demand for a particular product during a specific week.
demandForecastByCreationDate.{NUM}.demandUnitsByWeek.{NUM}.relativeWeek Metric
The week number relative to the forecast generation date, indicating its position in the forecasting horizon (e.g., Week 0 for the current week, Week 1 for the next week).
departmentName Dimension
The name of the product department or category within the Amazon catalog.
dimensions.{NUM}.item.height.unit Dimension
The unit of measurement for the item's height (e.g., inches, centimeters).
dimensions.{NUM}.item.height.value Metric
The numerical value of the item's height.
dimensions.{NUM}.item.length.unit Dimension
The unit of measurement for the item's length (e.g., inches, centimeters).
dimensions.{NUM}.item.length.value Metric
The numerical value of the item's length.
dimensions.{NUM}.item.weight.unit Dimension
The unit of measurement for the item's weight (e.g., pounds, kilograms).
dimensions.{NUM}.item.weight.value Metric
The numerical value of the item's weight.
dimensions.{NUM}.item.width.unit Dimension
The unit of measurement for the item's width (e.g., inches, centimeters).
dimensions.{NUM}.item.width.value Metric
The numerical value of the item's width.
dimensions.{NUM}.package.height.unit Dimension
The unit of measurement for the package's height (e.g., inches, centimeters).
dimensions.{NUM}.package.height.value Metric
The numerical value of the package's height.
dimensions.{NUM}.package.length.unit Dimension
The unit of measurement for the package's length (e.g., inches, centimeters).
dimensions.{NUM}.package.length.value Metric
The numerical value of the package's length.
dimensions.{NUM}.package.weight.unit Dimension
The unit of measurement for the package's weight (e.g., pounds, kilograms).
dimensions.{NUM}.package.weight.value Metric
The numerical value of the package's weight.
dimensions.{NUM}.package.width.unit Dimension
The unit of measurement for the package's width (e.g., inches, centimeters).
dimensions.{NUM}.package.width.value Metric
The numerical value of the package's width.
endDate Dimension
The end date for the reporting period or data aggregation.
endDateTime Dimension
The date and time when an event or period ends, in ISO 8601 format.
forecastGenerationDate Dimension
The date and time when the demand forecast was generated.
glanceViews Metric
The number of times customers viewed a product's detail page. This metric is available in Vendor Traffic reports.
identifiers.{NUM}.identifiers.{NUM}.identifier Metric
An identifier associated with an item in the Amazon catalog (e.g., UPC, EAN, or ASIN).
identifiers.{NUM}.identifiers.{NUM}.identifierType Dimension
The type of identifier (e.g., 'ASIN', 'UPC', 'EAN').
images.{NUM}.images.{NUM}.height Metric
The height of the product image in pixels.
images.{NUM}.images.{NUM}.link Dimension
The URL link to the product image.
images.{NUM}.images.{NUM}.variant Dimension
The variant of the product image (e.g., 'MAIN', 'PT01').
images.{NUM}.images.{NUM}.width Metric
The width of the product image in pixels.
includedProducts.asin Dimension
The Amazon Standard Identification Number (ASIN) of a product included in a list of related products, such as those from the Catalog Items API.
includedProducts.productAmountSpent Metric
The monetary amount spent on an individual product within a set of included products.
includedProducts.productAmountSpentCurrencyCode Dimension
The currency code for the amount spent on an individual product within a set of included products.
includedProducts.productGlanceViews Metric
The number of times customers viewed the detail page of an individual product within a set of included products.
includedProducts.productName Dimension
The name of an individual product within a set of included products.
includedProducts.productRevenue Metric
The revenue generated by an individual product within a set of included products.
includedProducts.productRevenueCurrencyCode Dimension
The currency code for the revenue generated by an individual product within a set of included products.
includedProducts.productUnitsSold Metric
The number of units sold for an individual product within a set of included products.
inventoryHealthMetricsByDate.aged90PlusDaysSellableAmountTrailing30DayAverage.amount Metric
The 30-day trailing average monetary value of sellable inventory aged 90 days or more.
inventoryHealthMetricsByDate.aged90PlusDaysSellableAmountTrailing30DayAverage.currencyCode Dimension
The currency code for the 30-day trailing average monetary value of sellable inventory aged 90 days or more.
inventoryHealthMetricsByDate.aged90PlusDaysSellableInventory.amount Metric
The monetary value of sellable inventory aged 90 days or more.
inventoryHealthMetricsByDate.aged90PlusDaysSellableInventory.currencyCode Dimension
The currency code for the monetary value of sellable inventory aged 90 days or more.
inventoryHealthMetricsByDate.aged90PlusDaysSellableUnits Metric
The number of sellable units aged 90 days or more.
inventoryHealthMetricsByDate.availableUnits Metric
The total number of units currently available for sale.
inventoryHealthMetricsByDate.netReceivedAmount.amount Metric
The net monetary value of inventory received.
inventoryHealthMetricsByDate.netReceivedAmount.currencyCode Dimension
The currency code for the net monetary value of inventory received.
inventoryHealthMetricsByDate.netReceivedUnits Metric
The net number of units received.
inventoryHealthMetricsByDate.openPurchaseOrderQuantity Metric
The quantity of units currently on open purchase orders.
inventoryHealthMetricsByDate.overallVendorLeadTime Metric
The overall lead time in days for products from the vendor to reach Amazon's fulfillment centers.
inventoryHealthMetricsByDate.receiveFillRate Dimension
The percentage of ordered units that were successfully received by Amazon.
inventoryHealthMetricsByDate.sellThroughRate Metric
The rate at which inventory is sold over a specified period.
inventoryHealthMetricsByDate.sellableOnHandAmountTrailing30DayAverage.amount Metric
The 30-day trailing average monetary value of sellable inventory currently on hand.
inventoryHealthMetricsByDate.sellableOnHandAmountTrailing30DayAverage.currencyCode Dimension
The currency code for the 30-day trailing average monetary value of sellable inventory currently on hand.
inventoryHealthMetricsByDate.sellableOnHandInventory.amount Metric
The monetary value of sellable inventory currently on hand.
inventoryHealthMetricsByDate.sellableOnHandInventory.currencyCode Dimension
The currency code for the monetary value of sellable inventory currently on hand.
inventoryHealthMetricsByDate.sellableOnHandUnits Metric
The number of sellable units currently on hand.
inventoryHealthMetricsByDate.unfilledCustomerOrderedUnits Metric
The number of units ordered by customers that have not yet been fulfilled.
inventoryHealthMetricsByDate.unhealthyInventory.amount Metric
The monetary value of unhealthy inventory.
inventoryHealthMetricsByDate.unhealthyInventory.currencyCode Dimension
The currency code for the monetary value of unhealthy inventory.
inventoryHealthMetricsByDate.unhealthyUnits Metric
The number of unhealthy units in inventory.
inventoryHealthMetricsByDate.unhealthyUnitsTrailing30DayAverage Metric
The 30-day trailing average of unhealthy units in inventory.
inventoryHealthMetricsByDate.unsellableOnHandAmountTrailing30DayAverage.amount Metric
The 30-day trailing average monetary value of unsellable inventory currently on hand.
inventoryHealthMetricsByDate.unsellableOnHandAmountTrailing30DayAverage.currencyCode Dimension
The currency code for the 30-day trailing average monetary value of unsellable inventory currently on hand.
inventoryHealthMetricsByDate.unsellableOnHandInventory.amount Metric
The monetary value of unsellable inventory currently on hand.
inventoryHealthMetricsByDate.unsellableOnHandInventory.currencyCode Dimension
The currency code for the monetary value of unsellable inventory currently on hand.
inventoryHealthMetricsByDate.unsellableOnHandUnits Metric
The number of unsellable units currently on hand.
inventoryHealthMetricsByDate.weeksOnHand Metric
The estimated number of weeks of inventory currently on hand, based on historical sales.
lastUpdatedDateTime Dimension
The date and time when an entity or record was last updated, in ISO 8601 format.
marketplace Dimension
The Amazon marketplace where the transaction or product is listed (e.g., 'US', 'UK', 'DE').
marketplaceId Dimension
A unique identifier for the Amazon marketplace.
meanForecastUnits Metric
The average or expected quantity of weekly customer demand units as predicted by Amazon's forecasting models.
netPureProductMargin Metric
Amazon's calculated net pure product margin for selling a vendor's items, taking into account the cost of goods, vendor funding, and sales discounts.
netReceivedInventoryCost Dimension
The cost of inventory units that have been successfully received by Amazon from the vendor.
netReceivedInventoryCost.amount Metric
The monetary value of inventory units received, excluding returns.
netReceivedInventoryCost.currencyCode Dimension
The currency code for the net received inventory cost (e.g., 'USD', 'EUR').
netReceivedInventoryUnits Metric
The total number of inventory units received, excluding returns.
openPurchaseOrderUnits Metric
The number of units on outstanding purchase orders that have not yet been received.
orderedRevenue.amount Metric
The total monetary value of products ordered by customers.
orderedRevenue.currencyCode Dimension
The currency code for the ordered revenue (e.g., 'USD', 'EUR').
orderedUnits Metric
The total number of units ordered by customers.
orders Metric
A collection of purchase order data, including details like items, quantities, and status.
p70ForecastUnits Metric
The P70 confidence interval for forecast units, meaning there is a 70% probability that the actual sales or demand will be less than or equal to this value. This is available in Vendor Forecasting reports.
p80ForecastUnits Metric
The P80 confidence interval for forecast units, meaning there is an 80% probability that the actual sales or demand will be less than or equal to this value. This is available in Vendor Forecasting reports.
p90ForecastUnits Metric
The P90 confidence interval for forecast units, meaning there is a 90% probability that the actual sales or demand will be less than or equal to this value. This is available in Vendor Forecasting reports.
productTypes.{NUM}.productType Dimension
The specific product type (e.g., 'TELEVISION') for an item, as defined in the Amazon catalog.
promotionId Metric
An identifier for a specific promotion applied to an item.
promotionName Dimension
The name or identifier of a specific promotion or advertising campaign.
purchasedAsin Dimension
The Amazon Standard Identification Number (ASIN) of a product that was purchased by customers. This is often available in Market Basket Analysis or Repeat Purchase reports.
purchasedPct Metric
The percentage of customers who purchased a specific product, often in relation to other products in Market Basket Analysis reports.
purchasedRank Metric
The ranking of a product based on its purchase frequency or volume.
purchasedWithAsin Dimension
The Amazon Standard Identification Number (ASIN) of a product frequently purchased together with another item. This is commonly found in Market Basket Analysis reports.
purchasedWithRank Metric
A ranking that indicates how frequently an item is purchased in combination with other items.
receiveFillRate Metric
The percentage of ordered units that were successfully received, indicating fulfillment efficiency.
relationships.{NUM}.relationships.{NUM}.childAsins.{NUM} Dimension
An ASIN of a child product that is part of a variation relationship with a parent product.
relationships.{NUM}.relationships.{NUM}.parentAsins.{NUM} Dimension
An ASIN of a parent product in a variation relationship, which groups related child products.
relationships.{NUM}.relationships.{NUM}.type Dimension
The type of relationship between products, such as 'VARIATION'.
relationships.{NUM}.relationships.{NUM}.variationTheme.attributes.{NUM} Dimension
An attribute that defines the variation theme (e.g., 'color', 'size') for a product relationship.
relationships.{NUM}.relationships.{NUM}.variationTheme.theme Dimension
The specific theme describing how related products vary (e.g., 'SIZE_NAME/COLOR_NAME').
repeatCustomersPctTotal Metric
The percentage of total customers who are repeat buyers.
repeatPurchaseRevenue.amount Metric
The monetary value generated from repeat purchases by customers.
repeatPurchaseRevenue.currencyCode Dimension
The currency code for repeat purchase revenue (e.g., 'USD', 'EUR').
repeatPurchaseRevenuePctTotal Metric
The percentage of total revenue generated from repeat purchases.
reportingDate Dimension
The specific date for which the data in the report is valid.
revenue Metric
The total monetary amount of sales generated. This can include ordered or shipped revenue.
revenueCurrencyCode Dimension
The three-digit currency code (e.g., USD, EUR) for the revenue amount.
salesMetricsByDate.conversionRate Metric
The rate at which product views convert into sales for a given date.
salesMetricsByDate.customerReturns Metric
The number of units returned by customers for a given date.
salesMetricsByDate.freeReplacements Metric
The number of free replacement units issued to customers for a given date.
salesMetricsByDate.glanceViews Dimension
The number of times product detail pages were viewed by customers for a given date.
salesMetricsByDate.lostBuyBox Metric
Indicates if the product lost the Buy Box for a given date, affecting sales opportunities.
salesMetricsByDate.orderedRevenue Dimension
The revenue generated from customer orders.
salesMetricsByDate.orderedRevenue.amount Metric
The monetary amount of revenue generated from customer orders.
salesMetricsByDate.orderedRevenue.currencyCode Dimension
The three-digit currency code for the ordered revenue amount.
salesMetricsByDate.orderedSubcategorySalesRank Metric
The sales rank of a product within its subcategory based on ordered units for a given date.
salesMetricsByDate.orderedUnits Metric
The total number of units ordered by customers for a given date.
salesMetricsByDate.preOrderedRevenue Dimension
The total revenue from pre-ordered items for a given date.
salesMetricsByDate.preOrderedRevenue.amount Metric
The monetary amount of revenue from pre-ordered items for a given date.
salesMetricsByDate.preOrderedRevenue.currencyCode Dimension
The currency code for the revenue from pre-ordered items for a given date.
salesMetricsByDate.preOrderedUnits Dimension
The total number of pre-ordered units for a given date.
salesMetricsByDate.replenishableOutOfStock Metric
Indicates if replenishable products were out of stock for a given date.
salesMetricsByDate.shippedCOGS Dimension
The total Cost of Goods Sold for items that have been shipped for a given date.
salesMetricsByDate.shippedCOGS.amount Metric
The monetary amount of the Cost of Goods Sold for shipped items for a given date.
salesMetricsByDate.shippedCOGS.currencyCode Dimension
The currency code for the Cost of Goods Sold for shipped items for a given date.
salesMetricsByDate.shippedRevenue Dimension
The revenue generated from products that have been shipped.
salesMetricsByDate.shippedRevenue.amount Metric
The monetary amount of revenue generated from shipped products.
salesMetricsByDate.shippedRevenue.currencyCode Dimension
The three-digit currency code for the shipped revenue amount.
salesMetricsByDate.shippedSubcategorySalesRank Metric
The sales rank of a product within its subcategory based on shipped units for a given date.
salesMetricsByDate.shippedUnits Metric
The total number of units shipped to customers for a given date.
salesRanks.{NUM}.classificationRanks.{NUM}.classificationId Metric
The identifier for a specific product classification (category) in which the product has a sales rank.
salesRanks.{NUM}.classificationRanks.{NUM}.link Dimension
A URL link to the bestsellers page for the product's classification.
salesRanks.{NUM}.classificationRanks.{NUM}.rank Metric
The sales rank of the product within its specific classification (category).
salesRanks.{NUM}.classificationRanks.{NUM}.title Dimension
The title or name of the product classification (category) for which the sales rank is provided.
salesRanks.{NUM}.displayGroupRanks.{NUM}.link Dimension
A URL link to the bestsellers page for the product's display group.
salesRanks.{NUM}.displayGroupRanks.{NUM}.rank Metric
The sales rank of the product within its website display group.
salesRanks.{NUM}.displayGroupRanks.{NUM}.title Dimension
The title or name of the website display group for which the sales rank is provided.
salesRanks.{NUM}.displayGroupRanks.{NUM}.websiteDisplayGroup Dimension
The identifier for the website display group (e.g., 'ce_display_on_website') in which the product has a sales rank.
searchFrequencyRank Metric
The ranking of a search term based on its frequency, indicating its popularity.
searchTerm Dimension
The keyword or phrase entered by a customer into the search bar.
sellThroughRate Dimension
The rate at which inventory is sold over a specific period. This metric is available in Vendor Inventory reports.
sellableOnHandInventoryCost Dimension
The total cost of sellable inventory currently available in Amazon's warehouses.
sellableOnHandInventoryCost.amount Metric
The monetary value of sellable inventory currently available in Amazon's warehouses.
sellableOnHandInventoryCost.currencyCode Dimension
The currency code for the cost of sellable on-hand inventory (e.g., 'USD', 'EUR').
sellableOnHandInventoryUnits Metric
The number of sellable inventory units currently available in Amazon's warehouses.
sellingProgramName Dimension
The name of the selling program under which a product is offered, such as Retail, Business, or Fresh.
shippedCogs.amount Metric
The Cost of Goods Sold (COGS) for products that have been shipped.
shippedCogs.currencyCode Dimension
The currency code for the shipped Cost of Goods Sold (e.g., 'USD', 'EUR').
shippedRevenue.amount Metric
The total monetary value of products that have been shipped to customers.
shippedRevenue.currencyCode Dimension
The currency code for the shipped revenue (e.g., 'USD', 'EUR').
shippedUnits Metric
The total number of units that have been shipped to customers.
startDate Dimension
The start date for the reporting period or data aggregation.
startDateTime Dimension
The date and time when an event or period begins, in ISO 8601 format.
status Dimension
The current status of an entity or process within the platform.
summaries.{NUM}.adultProduct Dimension
Indicates whether the product is classified as an adult product.
summaries.{NUM}.autographed Dimension
Indicates whether the product is autographed.
summaries.{NUM}.brand Dimension
The brand name of the product.
summaries.{NUM}.browseClassification.classificationId Metric
The unique identifier for the product's browse classification.
summaries.{NUM}.browseClassification.displayName Dimension
The display name of the product's browse classification.
summaries.{NUM}.color Dimension
The color of the product.
summaries.{NUM}.contributors.{NUM}.role.displayName Dimension
The display name of the contributor's role (e.g., 'Author', 'Artist').
summaries.{NUM}.contributors.{NUM}.role.value Dimension
The internal value of the contributor's role.
summaries.{NUM}.contributors.{NUM}.value Dimension
The name of the contributor.
summaries.{NUM}.itemClassification Dimension
The classification of the item (e.g., 'BOOK', 'ELECTRONICS').
summaries.{NUM}.itemName Dimension
The name or title of the product.
summaries.{NUM}.manufacturer Dimension
The manufacturer of the product.
summaries.{NUM}.memorabilia Dimension
Indicates whether the product is memorabilia.
summaries.{NUM}.modelNumber Dimension
The model number of the product.
summaries.{NUM}.packageQuantity Metric
The number of individual units contained in the product package.
summaries.{NUM}.partNumber Dimension
The part number of the product.
summaries.{NUM}.releaseDate Dimension
The release date of the product.
summaries.{NUM}.size Dimension
The size of the product.
summaries.{NUM}.style Dimension
The style of the product.
summaries.{NUM}.tradeInEligible Dimension
Indicates whether the product is eligible for trade-in.
summaries.{NUM}.websiteDisplayGroup Dimension
The identifier for the product's website display group.
summaries.{NUM}.websiteDisplayGroupName Dimension
The display name of the product's website display group.
type Dimension
The classification or category of an item or record, such as a report type or product type.
unfilledCustomerOrderedUnits Metric
The number of units that customers have ordered but have not yet been fulfilled.
unhealthyInventoryCost Dimension
Represents the cost associated with inventory deemed unhealthy, such as aged, excess, or otherwise problematic items, as reported in the vendor inventory reports.
unhealthyInventoryCost.amount Metric
The monetary value of inventory identified as unhealthy.
unhealthyInventoryCost.currencyCode Dimension
The currency code for the unhealthy inventory cost (e.g., 'USD', 'EUR').
unhealthyInventoryUnits Dimension
The number of inventory units identified as unhealthy.
uniqueCustomers Metric
The number of distinct customers who made a purchase.
unitsSold Metric
The total number of units of a product sold. This is available in Vendor Sales reports.
unsellableOnHandInventoryCost Dimension
The total cost of inventory units that are currently in Amazon's warehouses but are not in a sellable condition.
unsellableOnHandInventoryCost.amount Metric
The monetary value of inventory units that are currently in Amazon's warehouses but are not in a sellable condition.
unsellableOnHandInventoryCost.currencyCode Dimension
The currency code for the cost of unsellable on-hand inventory (e.g., 'USD', 'EUR').
unsellableOnHandInventoryUnits Metric
The number of inventory units that are currently in Amazon's warehouses but are not in a sellable condition.
vendorCode Dimension
An identifier for the vendor.
vendorConfirmationRate Metric
The percentage of purchase orders that have been confirmed by the vendor, indicating the vendor's reliability in accepting orders.
vendorDetails.{NUM}.brandCode Dimension
The brand code associated with a specific vendor's product.
vendorDetails.{NUM}.manufacturerCode Dimension
The manufacturer code associated with a specific vendor's product.
vendorDetails.{NUM}.manufacturerCodeParent Dimension
The manufacturer code of the parent company for the vendor's product.
vendorDetails.{NUM}.productCategory.displayName Dimension
The human-readable name of the product category as displayed by Amazon.
vendorDetails.{NUM}.productCategory.value Metric
The internal identifier or value for the product category.
vendorDetails.{NUM}.productGroup Dimension
The product group to which the vendor's product belongs (e.g., Home Entertainment).
vendorDetails.{NUM}.productSubcategory.displayName Dimension
The human-readable name of the product subcategory as displayed by Amazon.
vendorDetails.{NUM}.productSubcategory.value Metric
The internal identifier or value for the product subcategory.
vendorDetails.{NUM}.replenishmentCategory Dimension
The replenishment category for the vendor's product, indicating its supply chain status (e.g., OBSOLETE).