AudioGo: Most-used fields

The table below gives information about most-used fields that you can import from AudioGo. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Ad	Ad	The name of the specific advertisement.	dimension
Advertiser	Advertiser	The name of the entity or company running the advertising campaigns.	dimension
Advertiser ID	Advertiser ID	A unique external reference identifier for the advertiser.	dimension
Agency	Agency	The name of the agency managing the advertising campaigns.	dimension
Agency ID	Agency ID	A unique identifier for the agency managing the advertising campaigns.	metric
Audio Impressions	Audio Impressions	The number of impressions served specifically for audio ads.	metric
CTR	CTR	Click-Through Rate, calculated as the number of clicks an ad receives divided by the number of times it’s shown (impressions).	metric
Campaign	Campaign	The name of the programmatic advertising campaign.	dimension
Campaign ID	Campaign ID	A unique external reference identifier for the advertising campaign.	dimension
Clicks	Clicks	The total number of clicks on an ad.	metric
Time	Time	The timestamp of the data point, with a specified granularity (e.g., DAY, HOUR, MONTH).	dimension
Total Spend	Total Spend	The total monetary amount spent on advertising for a given period.	metric
adId	adId	A unique external reference identifier for an ad.	dimension