Bing Webmaster: Most-used fields

The table below gives information about most-used fields that you can import from Bing Webmaster. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AvgClickPosition	AvgClickPosition	The average position of your website in Bing search results when a user clicked on it for a specific search query. A lower number indicates a higher position.	metric
AvgImpressionPosition	AvgImpressionPosition	The average position of your website in Bing search results when it appeared as an impression for a specific search query. A lower number indicates a higher position.	metric
Clicks	Clicks	Total count of clicks for the given period.	metric
Date	Date	The specific date for which the data is reported.	dimension
Impressions	Impressions	Total count of impressions for the given period.	metric
Query	Query	The user’s search term (keyword) that led to impressions or clicks for your website in Bing search results. This field helps track popular keywords and their performance.	dimension
SiteUrl	SiteUrl	The URL of the website for which the data is reported.	dimension