Bing Webmaster: Most-used fields#
The table below gives information about most-used fields that you can import from Bing Webmaster. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AvgClickPosition Metric
The average position of your website in Bing search results when a user clicked on it for a specific search query. A lower number indicates a higher position.
AvgImpressionPosition Metric
The average position of your website in Bing search results when it appeared as an impression for a specific search query. A lower number indicates a higher position.
Clicks Metric
Total count of clicks for the given period.
Date Dimension
The specific date for which the data is reported.
Impressions Metric
Total count of impressions for the given period.
Query Dimension
The user's search term (keyword) that led to impressions or clicks for your website in Bing search results. This field helps track popular keywords and their performance.
SiteUrl Dimension
The URL of the website for which the data is reported.