Branch - Custom Export API: Most-used fields

The table below gives information about most-used fields that you can import from Branch - Custom Export API. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Annotation Conversion Vale Mapped Value	annotation_conversion_value_mapped_value	The mapped conversion value associated with an annotation.	dimension
Annotation Customer Event Alias	annotation_customer_event_alias	The customer event alias associated with an annotation.	dimension
Annotation Dollar 3P	annotation_dollar_3p	The 3rd party advertising partner value associated with an annotation.	dimension
Annotation Revenue Lower Bound	annotation_revenue_lower	The lower bound of the revenue range associated with an annotation.	dimension
Annotation Revenue Upper Bound	annotation_revenue_upper	The upper bound of the revenue range associated with an annotation.	dimension
Body Attribution Signature	body_attribution_signature	The attribution signature for an SKAdNetwork postback.	dimension
Body Conversion Value	body_conversion_value	The conversion value for an SKAdNetwork postback.	dimension
Body Did Win	body_did_win	Indicates if an SKAdNetwork postback was a winning postback.	dimension
Body Fidelity Type	body_fidelity_type	The fidelity type for an SKAdNetwork postback, indicating the attribution model.	dimension
Branch App ID	app_id	The unique identifier for the Branch app.	dimension
Branch Organization ID	organization_id	The unique identifier for the Branch organization.	dimension
Invalid Reason	invalid_reason	The reason why a SKAdNetwork postback was considered invalid.	dimension
SKAdNetwork Ad Network ID	body_ad_network_id	The Ad Network ID from an SKAdNetwork postback.	dimension
SKAdNetwork App ID (App Store ID)	body_app_id	The App Store ID from an SKAdNetwork postback.	dimension
SKAdNetwork Redownload	body_redownload	Indicates if the app associated with the SKAdNetwork postback was a re-download.	dimension
SKAdNetwork Source App ID	body_source_app_id	The source App ID from an SKAdNetwork postback.	dimension
SKAdNetwork Transaction ID	body_transaction_id	The transaction ID from an SKAdNetwork postback.	dimension
SKAdNetwork Version	body_version	The version of SKAdNetwork used for the postback.	dimension
SKAdNetworkCampaign ID	body_campaign_id	The campaign ID from an SKAdNetwork postback.	dimension
app_id	app_id	Unique identifier for the Branch application.	dimension
content_items	content_items	An array of structured data representing content items related to the event.	dimension
custom_data	custom_data	A map of custom key-value pairs associated with the event.	dimension
customer_event_alias	customer_event_alias	An alias for the customer event, often a custom name defined by the user.	dimension
date	date	The timestamp of the event or activity, provided in ISO-8601 format for precise date and time tracking. This field can represent various event timestamps within the exported data.	dimension
days_from_last_attributed_touch_to_event	days_from_last_attributed_touch_to_event	The number of days between the last attributed touch and the event.	metric
deep_linked	deep_linked	Indicates whether the user was deep-linked to specific content within the application.	dimension
di_match_click_token	di_match_click_token	The Match Click Token for deep linking.	dimension
event_data_affiliation	event_data_affiliation	The affiliation associated with the event.	dimension
event_data_coupon	event_data_coupon	The coupon code used in the event.	dimension
event_data_currency	event_data_currency	The currency used for the event’s revenue.	dimension
event_data_description	event_data_description	A descriptive text for the event.	dimension
event_data_exchange_rate	event_data_exchange_rate	The exchange rate applied for the event’s revenue.	dimension
event_data_revenue	event_data_revenue	The revenue generated by the event.	metric
event_data_revenue_in_usd	event_data_revenue_in_usd	The revenue generated by the event, converted to USD.	metric
event_data_search_query	event_data_search_query	The search query associated with the event.	dimension
event_data_shipping	event_data_shipping	The shipping cost associated with the event.	dimension
event_data_tax	event_data_tax	The tax amount associated with the event.	dimension
event_data_transaction_id	event_data_transaction_id	The unique identifier for the transaction associated with the event.	dimension
event_timestamp	event_timestamp	The Unix timestamp of when the event occurred.	metric
existing_user	existing_user	Indicates if the user was an existing user at the time of the event.	dimension
external_intent_uri	external_intent_uri	The external URI that initiated an intent.	dimension
first_event_for_user	first_event_for_user	Indicates if this is the first event recorded for the user.	dimension
hours_from_last_attributed_touch_to_event	hours_from_last_attributed_touch_to_event	The number of hours between the last attributed touch and the event.	dimension
id	id	Unique identifier for the event record.	metric
install_activity_timestamp	install_activity_timestamp	The Unix timestamp of the install activity.	metric
install_activity_touch_data_tilde_advertising_partner_name	install_activity_touch_data_tilde_advertising_partner_name	The name of the advertising partner for the install activity touch.	dimension
install_activity_touch_data_tilde_campaign	install_activity_touch_data_tilde_campaign	The campaign name for the install activity touch.	dimension
last_attributed_touch_data_custom_fields	last_attributed_touch_data_custom_fields	Custom fields associated with the last attributed touch.	dimension
last_attributed_touch_data_dollar_3p	last_attributed_touch_data_dollar_3p	The third-party advertising partner associated with the last attributed touch.	dimension
last_attributed_touch_data_plus_current_feature	last_attributed_touch_data_plus_current_feature	The current Branch feature associated with the last attributed touch.	dimension
last_attributed_touch_data_plus_touch_id	last_attributed_touch_data_plus_touch_id	The unique ID for the last attributed touchpoint.	metric
last_attributed_touch_data_plus_via_features	last_attributed_touch_data_plus_via_features	An array of Branch features through which the last attributed touch occurred.	dimension
last_attributed_touch_data_plus_web_format	last_attributed_touch_data_plus_web_format	The web format associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_ad_id	last_attributed_touch_data_tilde_ad_id	The ID of the ad associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_ad_name	last_attributed_touch_data_tilde_ad_name	The name of the ad associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_ad_set_id	last_attributed_touch_data_tilde_ad_set_id	The ID of the ad set associated with the last attributed touch.	metric
last_attributed_touch_data_tilde_ad_set_name	last_attributed_touch_data_tilde_ad_set_name	The name of the ad set associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_advertising_account_id	last_attributed_touch_data_tilde_advertising_account_id	The ID of the advertising account associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_advertising_account_name	last_attributed_touch_data_tilde_advertising_account_name	The name of the advertising account associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_advertising_partner_id	last_attributed_touch_data_tilde_advertising_partner_id	The ID of the advertising partner associated with the last attributed touch.	metric
last_attributed_touch_data_tilde_advertising_partner_name	last_attributed_touch_data_tilde_advertising_partner_name	The name of the advertising partner associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_agency	last_attributed_touch_data_tilde_agency	The agency associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_agency_id	last_attributed_touch_data_tilde_agency_id	The ID of the agency associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_banner_dimensions	last_attributed_touch_data_tilde_banner_dimensions	The dimensions of the banner ad associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_branch_ad_format	last_attributed_touch_data_tilde_branch_ad_format	The Branch ad format associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_campaign	last_attributed_touch_data_tilde_campaign	The name of the campaign associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_campaign_id	last_attributed_touch_data_tilde_campaign_id	The ID of the campaign associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_campaign_type	last_attributed_touch_data_tilde_campaign_type	The type of campaign associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_channel	last_attributed_touch_data_tilde_channel	The channel associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_creative_id	last_attributed_touch_data_tilde_creative_id	The ID of the creative associated with the last attributed touch.	metric
last_attributed_touch_data_tilde_creative_name	last_attributed_touch_data_tilde_creative_name	The name of the creative associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_customer_ad_name	last_attributed_touch_data_tilde_customer_ad_name	The customer-defined ad name associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_customer_ad_set_name	last_attributed_touch_data_tilde_customer_ad_set_name	The customer-defined ad set name associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_customer_campaign	last_attributed_touch_data_tilde_customer_campaign	The customer-defined campaign name associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_customer_keyword	last_attributed_touch_data_tilde_customer_keyword	The customer-defined keyword associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_customer_placement	last_attributed_touch_data_tilde_customer_placement	The customer-defined placement associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_customer_secondary_publisher	last_attributed_touch_data_tilde_customer_secondary_publisher	The customer-defined secondary publisher associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_customer_sub_site_name	last_attributed_touch_data_tilde_customer_sub_site_name	The customer-defined sub site name associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_external_touch_id	last_attributed_touch_data_tilde_external_touch_id	The external ID of the touchpoint that was last attributed.	dimension
last_attributed_touch_data_tilde_feature	last_attributed_touch_data_tilde_feature	The Branch feature associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_id	last_attributed_touch_data_tilde_id	The unique ID for the last attributed touch data record.	metric
last_attributed_touch_data_tilde_journey_id	last_attributed_touch_data_tilde_journey_id	The ID of the journey associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_journey_name	last_attributed_touch_data_tilde_journey_name	The name of the journey associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_keyword	last_attributed_touch_data_tilde_keyword	The keyword associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_keyword_id	last_attributed_touch_data_tilde_keyword_id	The ID of the keyword associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_optimization_model	last_attributed_touch_data_tilde_optimization_model	The optimization model used for the last attributed touch.	dimension
last_attributed_touch_data_tilde_placement	last_attributed_touch_data_tilde_placement	The placement of the ad associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_placement_id	last_attributed_touch_data_tilde_placement_id	The ID of the placement associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_secondary_ad_format	last_attributed_touch_data_tilde_secondary_ad_format	The secondary ad format associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_secondary_publisher	last_attributed_touch_data_tilde_secondary_publisher	The secondary publisher associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_secondary_publisher_id	last_attributed_touch_data_tilde_secondary_publisher_id	The ID of the secondary publisher associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_stage	last_attributed_touch_data_tilde_stage	The stage of the marketing funnel associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_sub_site_name	last_attributed_touch_data_tilde_sub_site_name	The sub-site name associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_tags	last_attributed_touch_data_tilde_tags	An array of tags associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_technology_partner	last_attributed_touch_data_tilde_technology_partner	The technology partner associated with the last attributed touch.	dimension
last_attributed_touch_data_tilde_view_id	last_attributed_touch_data_tilde_view_id	The ID of the view associated with the last attributed touch.	metric
last_attributed_touch_data_tilde_view_name	last_attributed_touch_data_tilde_view_name	The name of the view associated with the last attributed touch.	dimension
last_attributed_touch_timestamp	last_attributed_touch_timestamp	The Unix timestamp of the last attributed marketing touchpoint before the event.	metric
last_attributed_touch_timestamp_iso	last_attributed_touch_timestamp_iso	The ISO 8601 formatted timestamp of the last attributed marketing touchpoint before the event.	dimension
last_attributed_touch_type	last_attributed_touch_type	The type of the last attributed marketing touchpoint.	dimension
last_cta_view_data_custom_fields	last_cta_view_data_custom_fields	Custom fields associated with the last Call-to-Action (CTA) view.	dimension
last_cta_view_data_dollar_3p	last_cta_view_data_dollar_3p	The third-party ad partner associated with the last CTA view.	dimension
last_cta_view_data_plus_touch_id	last_cta_view_data_plus_touch_id	The unique ID for the last CTA view touchpoint.	dimension
last_cta_view_data_plus_via_features	last_cta_view_data_plus_via_features	An array of Branch features through which the last CTA view occurred.	dimension
last_cta_view_data_plus_web_format	last_cta_view_data_plus_web_format	The web format associated with the last CTA view.	dimension
last_cta_view_data_tilde_ad_id	last_cta_view_data_tilde_ad_id	The ID of the ad associated with the last CTA view.	dimension
last_cta_view_data_tilde_ad_name	last_cta_view_data_tilde_ad_name	The name of the ad associated with the last CTA view.	dimension
last_cta_view_data_tilde_ad_set_id	last_cta_view_data_tilde_ad_set_id	The ID of the ad set associated with the last CTA view.	dimension
last_cta_view_data_tilde_ad_set_name	last_cta_view_data_tilde_ad_set_name	The name of the ad set associated with the last CTA view.	dimension
last_cta_view_data_tilde_advertising_partner_name	last_cta_view_data_tilde_advertising_partner_name	The name of the advertising partner associated with the last CTA view.	dimension
last_cta_view_data_tilde_agency	last_cta_view_data_tilde_agency	The agency associated with the last CTA view.	dimension
last_cta_view_data_tilde_banner_dimensions	last_cta_view_data_tilde_banner_dimensions	The dimensions of the banner ad associated with the last CTA view.	dimension
last_cta_view_data_tilde_branch_ad_format	last_cta_view_data_tilde_branch_ad_format	The Branch ad format associated with the last CTA view.	dimension
last_cta_view_data_tilde_campaign	last_cta_view_data_tilde_campaign	The campaign name associated with the last CTA view.	dimension
last_cta_view_data_tilde_campaign_id	last_cta_view_data_tilde_campaign_id	The ID of the campaign associated with the last CTA view.	dimension
last_cta_view_data_tilde_campaign_type	last_cta_view_data_tilde_campaign_type	The type of campaign associated with the last CTA view.	dimension
last_cta_view_data_tilde_channel	last_cta_view_data_tilde_channel	The channel associated with the last CTA view.	dimension
last_cta_view_data_tilde_creative_id	last_cta_view_data_tilde_creative_id	The ID of the creative associated with the last CTA view.	dimension
last_cta_view_data_tilde_creative_name	last_cta_view_data_tilde_creative_name	The name of the creative associated with the last CTA view.	dimension
last_cta_view_data_tilde_external_touch_id	last_cta_view_data_tilde_external_touch_id	The external ID of the touchpoint that was the last CTA view.	dimension
last_cta_view_data_tilde_feature	last_cta_view_data_tilde_feature	The Branch feature associated with the last CTA view.	dimension
last_cta_view_data_tilde_id	last_cta_view_data_tilde_id	The unique ID for the last CTA view data record.	metric
last_cta_view_data_tilde_keyword_id	last_cta_view_data_tilde_keyword_id	The ID of the keyword associated with the last CTA view.	dimension
last_cta_view_data_tilde_optimization_model	last_cta_view_data_tilde_optimization_model	The optimization model used for the last CTA view.	dimension
last_cta_view_data_tilde_placement	last_cta_view_data_tilde_placement	The placement of the ad associated with the last CTA view.	dimension
last_cta_view_data_tilde_secondary_ad_format	last_cta_view_data_tilde_secondary_ad_format	The secondary ad format associated with the last CTA view.	dimension
last_cta_view_data_tilde_secondary_publisher	last_cta_view_data_tilde_secondary_publisher	The secondary publisher associated with the last CTA view.	dimension
last_cta_view_data_tilde_stage	last_cta_view_data_tilde_stage	The stage of the marketing funnel associated with the last CTA view.	dimension
last_cta_view_data_tilde_tags	last_cta_view_data_tilde_tags	An array of tags associated with the last CTA view.	dimension
last_cta_view_data_tilde_technology_partner	last_cta_view_data_tilde_technology_partner	The technology partner associated with the last CTA view.	dimension
last_cta_view_timestamp	last_cta_view_timestamp	The Unix timestamp of the last Call-to-Action (CTA) view.	metric
last_cta_view_timestamp_iso	last_cta_view_timestamp_iso	The ISO 8601 formatted timestamp of the last Call-to-Action (CTA) view.	dimension
minutes_from_last_attributed_touch_to_event	minutes_from_last_attributed_touch_to_event	The number of minutes between the last attributed touch and the event.	dimension
name	name	The name of the event, based on the selected topic.	dimension
organization_id	organization_id	Unique identifier for the Branch organization.	dimension
organization_name	organization_name	The name of the Branch organization.	dimension
origin	origin	The origin of the event.	dimension
reengagement_activity_attributed	reengagement_activity_attributed	Indicates if the reengagement activity was attributed.	dimension
referrer_click_timestamp	referrer_click_timestamp	The Unix timestamp of the referrer click.	dimension
seconds_from_install_to_event	seconds_from_install_to_event	The number of seconds from the install to the event.	metric
seconds_from_last_attributed_touch_to_event	seconds_from_last_attributed_touch_to_event	The number of seconds from the last attributed touch to the event.	dimension
seconds_from_last_attributed_touch_to_store_install_begin	seconds_from_last_attributed_touch_to_store_install_begin	The number of seconds from the last attributed touch to the beginning of the store install process.	dimension
site_event_items_count	site_event_items_count	The count of content items associated with the site event.	metric
store_install_begin_timestamp	store_install_begin_timestamp	The Unix timestamp when the store install process began.	dimension
timestamp	timestamp	The Unix timestamp when Branch received the event data.	dimension
timestamp_iso	timestamp_iso	The ISO 8601 formatted timestamp when Branch received the event data.	dimension
user_data_aaid	user_data_aaid	The Google Advertising ID (AAID) for Android devices.	dimension
user_data_android_id	user_data_android_id	The Android device ID.	dimension
user_data_app_package_name	user_data_app_package_name	The package name of the application.	dimension
user_data_app_version	user_data_app_version	The version of the application on the user’s device.	dimension
user_data_brand	user_data_brand	The brand of the user’s device.	dimension
user_data_browser	user_data_browser	The browser used by the user.	dimension
user_data_build	user_data_build	The build number of the user’s device operating system.	dimension
user_data_carrier_name	user_data_carrier_name	The name of the cellular carrier of the user’s device.	dimension
user_data_cpu_type	user_data_cpu_type	The CPU type of the user’s device.	dimension
user_data_cross_platform_id	user_data_cross_platform_id	A cross-platform identifier for the user.	dimension
user_data_developer_identity	user_data_developer_identity	The developer identity associated with the user.	metric
user_data_device_locale	user_data_device_locale	The locale setting of the user’s device.	dimension
user_data_device_type	user_data_device_type	The type of device the user is using.	dimension
user_data_environment	user_data_environment	The environment (e.g., test, live) where the event occurred.	dimension
user_data_geo_city_code	user_data_geo_city_code	The city code derived from the user’s geographical location.	metric
user_data_geo_city_en	user_data_geo_city_en	The city name derived from the user’s geographical location.	dimension
user_data_geo_country_code	user_data_geo_country_code	The country code derived from the user’s geographical location.	dimension
user_data_geo_country_en	user_data_geo_country_en	The country name derived from the user’s geographical location.	dimension
user_data_geo_dma_code	user_data_geo_dma_code	The Designated Market Area (DMA) code derived from the user’s geographical location.	metric
user_data_geo_lat	user_data_geo_lat	The latitude coordinate derived from the user’s geographical location.	metric
user_data_geo_lon	user_data_geo_lon	The longitude coordinate derived from the user’s geographical location.	metric
user_data_geo_postal_code	user_data_geo_postal_code	The postal code derived from the user’s geographical location.	dimension
user_data_http_referrer	user_data_http_referrer	The HTTP referrer URL that led to the event.	dimension
user_data_idfa	user_data_idfa	The Identifier for Advertisers (IDFA) for iOS devices.	dimension
user_data_idfv	user_data_idfv	The Identifier for Vendors (IDFV) for iOS devices.	dimension
user_data_installer_package_name	user_data_installer_package_name		dimension
user_data_internet_connection_type	user_data_internet_connection_type	The type of internet connection used by the user’s device.	dimension
user_data_ip	user_data_ip	The IP address of the user’s device.	dimension
user_data_is_jailbroken	user_data_is_jailbroken	Indicates whether the user’s device is jailbroken (for iOS) or rooted (for Android).	dimension
user_data_kindle_id	user_data_kindle_id	The unique identifier for a Kindle device.	dimension
user_data_language	user_data_language	The language setting of the user’s device.	dimension
user_data_limit_ad_tracking	user_data_limit_ad_tracking	Indicates whether the user has enabled Limit Ad Tracking (LAT) on their device, which restricts advertisers from tracking their activity.	dimension
user_data_model	user_data_model	The model name of the user’s device.	dimension
user_data_os	user_data_os	The operating system of the user’s device.	dimension
user_data_os_version	user_data_os_version	The operating system version of the user’s device.	dimension
user_data_os_version_android	user_data_os_version_android	The Android operating system version of the user’s device.	dimension
user_data_past_cross_platform_ids	user_data_past_cross_platform_ids	A list of past cross-platform identifiers associated with the user.	dimension
user_data_platform	user_data_platform	The platform of the user’s device, e.g., iOS, Android, Web.	dimension
user_data_prob_cross_platform_ids	user_data_prob_cross_platform_ids	A list of probabilistic cross-platform identifiers associated with the user.	dimension
user_data_screen_height	user_data_screen_height	The height of the user’s device screen in pixels.	metric
user_data_screen_width	user_data_screen_width	The width of the user’s device screen in pixels.	metric
user_data_sdk_version	user_data_sdk_version	The version of the Branch SDK integrated into the application.	dimension
user_data_user_agent	user_data_user_agent	The User-Agent string of the browser or application used by the user, providing details about the operating system, browser, and device.	dimension
user_data_windows_aid	user_data_windows_aid	The Advertising ID (AID) for Windows devices.	dimension