Branch - Custom Export API: Most-used fields

The table below gives information about most-used fields that you can import from Branch - Custom Export API. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Branch App ID	app_id	dimension
Invalid Reason	invalid_reason	dimension
SKAdNetwork Ad Network ID	body_ad_network_id	dimension
SKAdNetwork App ID (App Store ID)	body_app_id	dimension
SKAdNetwork Redownload	body_redownload	dimension
SKAdNetwork Source App ID	body_source_app_id	dimension
SKAdNetwork Transaction ID	body_transaction_id	dimension
SKAdNetwork Version	body_version	dimension
SKAdNetworkCampaign ID	body_campaign_id	dimension
app_version	app_version	dimension
content_items	content_items	dimension
custom_data	custom_data	dimension
customer_event_alias	customer_event_alias	dimension
date	date	dimension
days_from_last_attributed_touch_to_event	days_from_last_attributed_touch_to_event	metric
deep_linked	deep_linked	dimension
di_match_click_token	di_match_click_token	dimension
event_data_affiliation	event_data_affiliation	dimension
event_data_coupon	event_data_coupon	dimension
event_data_currency	event_data_currency	dimension
event_data_description	event_data_description	dimension
event_data_exchange_rate	event_data_exchange_rate	dimension
event_data_revenue	event_data_revenue	metric
event_data_revenue_in_usd	event_data_revenue_in_usd	metric
event_data_search_query	event_data_search_query	dimension
event_data_shipping	event_data_shipping	dimension
event_data_tax	event_data_tax	dimension
event_data_transaction_id	event_data_transaction_id	dimension
event_timestamp	event_timestamp	metric
existing_user	existing_user	dimension
external_intent_uri	external_intent_uri	dimension
first_event_for_user	first_event_for_user	dimension
hours_from_last_attributed_touch_to_event	hours_from_last_attributed_touch_to_event	metric
install_activity_timestamp	install_activity_timestamp	metric
install_activity_touch_data_tilde_advertising_partner_name	install_activity_touch_data_tilde_advertising_partner_name	dimension
install_activity_touch_data_tilde_campaign	install_activity_touch_data_tilde_campaign	dimension
last_attributed_touch_data_custom_fields	last_attributed_touch_data_custom_fields	dimension
last_attributed_touch_data_dollar_3p	last_attributed_touch_data_dollar_3p	dimension
last_attributed_touch_data_plus_current_feature	last_attributed_touch_data_plus_current_feature	dimension
last_attributed_touch_data_plus_touch_id	last_attributed_touch_data_plus_touch_id	dimension
last_attributed_touch_data_plus_via_features	last_attributed_touch_data_plus_via_features	dimension
last_attributed_touch_data_plus_web_format	last_attributed_touch_data_plus_web_format	dimension
last_attributed_touch_data_tilde_ad_id	last_attributed_touch_data_tilde_ad_id	dimension
last_attributed_touch_data_tilde_ad_name	last_attributed_touch_data_tilde_ad_name	dimension
last_attributed_touch_data_tilde_advertising_account_id	last_attributed_touch_data_tilde_advertising_account_id	dimension
last_attributed_touch_data_tilde_advertising_account_name	last_attributed_touch_data_tilde_advertising_account_name	dimension
last_attributed_touch_data_tilde_advertising_partner_id	last_attributed_touch_data_tilde_advertising_partner_id	dimension
last_attributed_touch_data_tilde_advertising_partner_name	last_attributed_touch_data_tilde_advertising_partner_name	dimension
last_attributed_touch_data_tilde_agency	last_attributed_touch_data_tilde_agency	dimension
last_attributed_touch_data_tilde_agency_id	last_attributed_touch_data_tilde_agency_id	dimension
last_attributed_touch_data_tilde_banner_dimensions	last_attributed_touch_data_tilde_banner_dimensions	dimension
last_attributed_touch_data_tilde_branch_ad_format	last_attributed_touch_data_tilde_branch_ad_format	dimension
last_attributed_touch_data_tilde_campaign_type	last_attributed_touch_data_tilde_campaign_type	dimension
last_attributed_touch_data_tilde_channel	last_attributed_touch_data_tilde_channel	dimension
last_attributed_touch_data_tilde_creative_id	last_attributed_touch_data_tilde_creative_id	dimension
last_attributed_touch_data_tilde_creative_name	last_attributed_touch_data_tilde_creative_name	dimension
last_attributed_touch_data_tilde_customer_ad_name	last_attributed_touch_data_tilde_customer_ad_name	dimension
last_attributed_touch_data_tilde_customer_ad_set_name	last_attributed_touch_data_tilde_customer_ad_set_name	dimension
last_attributed_touch_data_tilde_customer_campaign	last_attributed_touch_data_tilde_customer_campaign	dimension
last_attributed_touch_data_tilde_customer_keyword	last_attributed_touch_data_tilde_customer_keyword	dimension
last_attributed_touch_data_tilde_customer_placement	last_attributed_touch_data_tilde_customer_placement	dimension
last_attributed_touch_data_tilde_customer_secondary_publisher	last_attributed_touch_data_tilde_customer_secondary_publisher	dimension
last_attributed_touch_data_tilde_customer_sub_site_name	last_attributed_touch_data_tilde_customer_sub_site_name	dimension
last_attributed_touch_data_tilde_external_touch_id	last_attributed_touch_data_tilde_external_touch_id	dimension
last_attributed_touch_data_tilde_feature	last_attributed_touch_data_tilde_feature	dimension
last_attributed_touch_data_tilde_id	last_attributed_touch_data_tilde_id	dimension
last_attributed_touch_data_tilde_journey_id	last_attributed_touch_data_tilde_journey_id	dimension
last_attributed_touch_data_tilde_journey_name	last_attributed_touch_data_tilde_journey_name	dimension
last_attributed_touch_data_tilde_keyword	last_attributed_touch_data_tilde_keyword	dimension
last_attributed_touch_data_tilde_keyword_id	last_attributed_touch_data_tilde_keyword_id	dimension
last_attributed_touch_data_tilde_optimization_model	last_attributed_touch_data_tilde_optimization_model	dimension
last_attributed_touch_data_tilde_placement	last_attributed_touch_data_tilde_placement	dimension
last_attributed_touch_data_tilde_placement_id	last_attributed_touch_data_tilde_placement_id	dimension
last_attributed_touch_data_tilde_secondary_ad_format	last_attributed_touch_data_tilde_secondary_ad_format	dimension
last_attributed_touch_data_tilde_secondary_publisher	last_attributed_touch_data_tilde_secondary_publisher	dimension
last_attributed_touch_data_tilde_secondary_publisher_id	last_attributed_touch_data_tilde_secondary_publisher_id	dimension
last_attributed_touch_data_tilde_stage	last_attributed_touch_data_tilde_stage	dimension
last_attributed_touch_data_tilde_sub_site_name	last_attributed_touch_data_tilde_sub_site_name	dimension
last_attributed_touch_data_tilde_tags	last_attributed_touch_data_tilde_tags	dimension
last_attributed_touch_data_tilde_technology_partner	last_attributed_touch_data_tilde_technology_partner	dimension
last_attributed_touch_data_tilde_view_id	last_attributed_touch_data_tilde_view_id	dimension
last_attributed_touch_data_tilde_view_name	last_attributed_touch_data_tilde_view_name	dimension
last_attributed_touch_timestamp	last_attributed_touch_timestamp	metric
last_attributed_touch_timestamp_iso	last_attributed_touch_timestamp_iso	dimension
last_attributed_touch_type	last_attributed_touch_type	dimension
last_cta_view_data_custom_fields	last_cta_view_data_custom_fields	dimension
last_cta_view_data_dollar_3p	last_cta_view_data_dollar_3p	dimension
last_cta_view_data_plus_touch_id	last_cta_view_data_plus_touch_id	dimension
last_cta_view_data_plus_via_features	last_cta_view_data_plus_via_features	dimension
last_cta_view_data_plus_web_format	last_cta_view_data_plus_web_format	dimension
last_cta_view_data_tilde_ad_id	last_cta_view_data_tilde_ad_id	dimension
last_cta_view_data_tilde_ad_name	last_cta_view_data_tilde_ad_name	dimension
last_cta_view_data_tilde_ad_set_id	last_cta_view_data_tilde_ad_set_id	dimension
last_cta_view_data_tilde_ad_set_name	last_cta_view_data_tilde_ad_set_name	dimension
last_cta_view_data_tilde_advertising_partner_name	last_cta_view_data_tilde_advertising_partner_name	dimension
last_cta_view_data_tilde_agency	last_cta_view_data_tilde_agency	dimension
last_cta_view_data_tilde_banner_dimensions	last_cta_view_data_tilde_banner_dimensions	dimension
last_cta_view_data_tilde_branch_ad_format	last_cta_view_data_tilde_branch_ad_format	dimension
last_cta_view_data_tilde_campaign	last_cta_view_data_tilde_campaign	dimension
last_cta_view_data_tilde_campaign_id	last_cta_view_data_tilde_campaign_id	dimension
last_cta_view_data_tilde_campaign_type	last_cta_view_data_tilde_campaign_type	dimension
last_cta_view_data_tilde_channel	last_cta_view_data_tilde_channel	dimension
last_cta_view_data_tilde_creative_id	last_cta_view_data_tilde_creative_id	dimension
last_cta_view_data_tilde_creative_name	last_cta_view_data_tilde_creative_name	dimension
last_cta_view_data_tilde_external_touch_id	last_cta_view_data_tilde_external_touch_id	dimension
last_cta_view_data_tilde_feature	last_cta_view_data_tilde_feature	dimension
last_cta_view_data_tilde_id	last_cta_view_data_tilde_id	dimension
last_cta_view_data_tilde_keyword_id	last_cta_view_data_tilde_keyword_id	dimension
last_cta_view_data_tilde_optimization_model	last_cta_view_data_tilde_optimization_model	dimension
last_cta_view_data_tilde_placement	last_cta_view_data_tilde_placement	dimension
last_cta_view_data_tilde_secondary_ad_format	last_cta_view_data_tilde_secondary_ad_format	dimension
last_cta_view_data_tilde_secondary_publisher	last_cta_view_data_tilde_secondary_publisher	dimension
last_cta_view_data_tilde_stage	last_cta_view_data_tilde_stage	dimension
last_cta_view_data_tilde_tags	last_cta_view_data_tilde_tags	dimension
last_cta_view_data_tilde_technology_partner	last_cta_view_data_tilde_technology_partner	dimension
last_cta_view_timestamp	last_cta_view_timestamp	dimension
last_cta_view_timestamp_iso	last_cta_view_timestamp_iso	dimension
minutes_from_last_attributed_touch_to_event	minutes_from_last_attributed_touch_to_event	metric
name	name	dimension
organization_name	organization_name	dimension
origin	origin	dimension
reengagement_activity_attributed	reengagement_activity_attributed	dimension
referrer_click_timestamp	referrer_click_timestamp	metric
sdk_version	sdk_version	dimension
seconds_from_install_to_event	seconds_from_install_to_event	dimension
seconds_from_last_attributed_touch_to_event	seconds_from_last_attributed_touch_to_event	metric
seconds_from_last_attributed_touch_to_store_install_begin	seconds_from_last_attributed_touch_to_store_install_begin	metric
site_event_items_count	site_event_items_count	dimension
store_install_begin_timestamp	store_install_begin_timestamp	metric
timestamp_iso	timestamp_iso	dimension
user_agent	user_agent	dimension
user_data_aaid	user_data_aaid	dimension
user_data_android_id	user_data_android_id	dimension
user_data_app_package_name	user_data_app_package_name	dimension
user_data_app_version	user_data_app_version	dimension
user_data_brand	user_data_brand	dimension
user_data_browser	user_data_browser	dimension
user_data_build	user_data_build	dimension
user_data_carrier_name	user_data_carrier_name	dimension
user_data_cpu_type	user_data_cpu_type	dimension
user_data_cross_platform_id	user_data_cross_platform_id	dimension
user_data_developer_identity	user_data_developer_identity	dimension
user_data_device_locale	user_data_device_locale	dimension
user_data_device_type	user_data_device_type	dimension
user_data_environment	user_data_environment	dimension
user_data_geo_city_code	user_data_geo_city_code	metric
user_data_geo_city_en	user_data_geo_city_en	dimension
user_data_geo_country_code	user_data_geo_country_code	dimension
user_data_geo_country_en	user_data_geo_country_en	dimension
user_data_geo_dma_code	user_data_geo_dma_code	metric
user_data_geo_lat	user_data_geo_lat	metric
user_data_geo_lon	user_data_geo_lon	metric
user_data_geo_postal_code	user_data_geo_postal_code	dimension
user_data_http_referrer	user_data_http_referrer	dimension
user_data_idfa	user_data_idfa	dimension
user_data_idfv	user_data_idfv	dimension
user_data_installer_package_name	user_data_installer_package_name	dimension
user_data_internet_connection_type	user_data_internet_connection_type	dimension
user_data_ip	user_data_ip	dimension
user_data_is_jailbroken	user_data_is_jailbroken	dimension
user_data_kindle_id	user_data_kindle_id	dimension
user_data_language	user_data_language	dimension
user_data_limit_ad_tracking	user_data_limit_ad_tracking	dimension
user_data_model	user_data_model	dimension
user_data_os	user_data_os	dimension
user_data_os_version	user_data_os_version	dimension
user_data_os_version_android	user_data_os_version_android	metric
user_data_past_cross_platform_ids	user_data_past_cross_platform_ids	dimension
user_data_platform	user_data_platform	dimension
user_data_prob_cross_platform_ids	user_data_prob_cross_platform_ids	dimension
user_data_screen_height	user_data_screen_height	metric
user_data_screen_width	user_data_screen_width	metric
user_data_sdk_version	user_data_sdk_version	dimension
user_data_user_agent	user_data_user_agent	dimension
user_data_windows_aid	user_data_windows_aid	dimension
windows_aid	windows_aid	dimension