Branch - Custom Export API: Most-used fields#
The table below gives information about most-used fields that you can import from Branch - Custom Export API. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Annotation Conversion Vale Mapped Value |
annotation_conversion_value_mapped_value |
The mapped conversion value associated with an annotation. |
dimension |
Annotation Customer Event Alias |
annotation_customer_event_alias |
The customer event alias associated with an annotation. |
dimension |
Annotation Dollar 3P |
annotation_dollar_3p |
The 3rd party advertising partner value associated with an annotation. |
dimension |
Annotation Revenue Lower Bound |
annotation_revenue_lower |
The lower bound of the revenue range associated with an annotation. |
dimension |
Annotation Revenue Upper Bound |
annotation_revenue_upper |
The upper bound of the revenue range associated with an annotation. |
dimension |
Body Attribution Signature |
body_attribution_signature |
The attribution signature for an SKAdNetwork postback. |
dimension |
Body Conversion Value |
body_conversion_value |
The conversion value for an SKAdNetwork postback. |
dimension |
Body Did Win |
body_did_win |
Indicates if an SKAdNetwork postback was a winning postback. |
dimension |
Body Fidelity Type |
body_fidelity_type |
The fidelity type for an SKAdNetwork postback, indicating the attribution model. |
dimension |
Branch App ID |
app_id |
The unique identifier for the Branch app. |
dimension |
Branch Organization ID |
organization_id |
The unique identifier for the Branch organization. |
dimension |
Invalid Reason |
invalid_reason |
The reason why a SKAdNetwork postback was considered invalid. |
dimension |
SKAdNetwork Ad Network ID |
body_ad_network_id |
The Ad Network ID from an SKAdNetwork postback. |
dimension |
SKAdNetwork App ID (App Store ID) |
body_app_id |
The App Store ID from an SKAdNetwork postback. |
dimension |
SKAdNetwork Redownload |
body_redownload |
Indicates if the app associated with the SKAdNetwork postback was a re-download. |
dimension |
SKAdNetwork Source App ID |
body_source_app_id |
The source App ID from an SKAdNetwork postback. |
dimension |
SKAdNetwork Transaction ID |
body_transaction_id |
The transaction ID from an SKAdNetwork postback. |
dimension |
SKAdNetwork Version |
body_version |
The version of SKAdNetwork used for the postback. |
dimension |
SKAdNetworkCampaign ID |
body_campaign_id |
The campaign ID from an SKAdNetwork postback. |
dimension |
date |
date |
The timestamp of the event or activity, provided in ISO-8601 format for precise date and time tracking. This field can represent various event timestamps within the exported data. |
dimension |