Branch - Custom Export API: Most-used fields#
The table below gives information about most-used fields that you can import from Branch - Custom Export API. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Annotation Conversion Vale Mapped Value |
annotation_conversion_value_mapped_value |
The mapped conversion value associated with an annotation. |
dimension |
Annotation Customer Event Alias |
annotation_customer_event_alias |
The customer event alias associated with an annotation. |
dimension |
Annotation Dollar 3P |
annotation_dollar_3p |
The 3rd party advertising partner value associated with an annotation. |
dimension |
Annotation Revenue Lower Bound |
annotation_revenue_lower |
The lower bound of the revenue range associated with an annotation. |
dimension |
Annotation Revenue Upper Bound |
annotation_revenue_upper |
The upper bound of the revenue range associated with an annotation. |
dimension |
Body Attribution Signature |
body_attribution_signature |
The attribution signature for an SKAdNetwork postback. |
dimension |
Body Conversion Value |
body_conversion_value |
The conversion value for an SKAdNetwork postback. |
dimension |
Body Did Win |
body_did_win |
Indicates if an SKAdNetwork postback was a winning postback. |
dimension |
Body Fidelity Type |
body_fidelity_type |
The fidelity type for an SKAdNetwork postback, indicating the attribution model. |
dimension |
Branch App ID |
app_id |
The unique identifier for the Branch app. |
dimension |
Branch Organization ID |
organization_id |
The unique identifier for the Branch organization. |
dimension |
Invalid Reason |
invalid_reason |
The reason why a SKAdNetwork postback was considered invalid. |
dimension |
SKAdNetwork Ad Network ID |
body_ad_network_id |
The Ad Network ID from an SKAdNetwork postback. |
dimension |
SKAdNetwork App ID (App Store ID) |
body_app_id |
The App Store ID from an SKAdNetwork postback. |
dimension |
SKAdNetwork Redownload |
body_redownload |
Indicates if the app associated with the SKAdNetwork postback was a re-download. |
dimension |
SKAdNetwork Source App ID |
body_source_app_id |
The source App ID from an SKAdNetwork postback. |
dimension |
SKAdNetwork Transaction ID |
body_transaction_id |
The transaction ID from an SKAdNetwork postback. |
dimension |
SKAdNetwork Version |
body_version |
The version of SKAdNetwork used for the postback. |
dimension |
SKAdNetworkCampaign ID |
body_campaign_id |
The campaign ID from an SKAdNetwork postback. |
dimension |
app_id |
app_id |
Unique identifier for the Branch application. |
dimension |
content_items |
content_items |
An array of structured data representing content items related to the event. |
dimension |
custom_data |
custom_data |
A map of custom key-value pairs associated with the event. |
dimension |
customer_event_alias |
customer_event_alias |
An alias for the customer event, often a custom name defined by the user. |
dimension |
date |
date |
The timestamp of the event or activity, provided in ISO-8601 format for precise date and time tracking. This field can represent various event timestamps within the exported data. |
dimension |
deep_linked |
deep_linked |
Indicates whether the user was deep-linked to specific content within the application. |
dimension |
event_data_description |
event_data_description |
A descriptive text for the event. |
dimension |
event_data_revenue |
event_data_revenue |
The revenue generated by the event. |
metric |
event_timestamp |
event_timestamp |
The Unix timestamp of when the event occurred. |
metric |
last_attributed_touch_data_custom_fields |
last_attributed_touch_data_custom_fields |
Custom fields associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_ad_id |
last_attributed_touch_data_tilde_ad_id |
The ID of the ad associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_ad_name |
last_attributed_touch_data_tilde_ad_name |
The name of the ad associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_ad_set_name |
last_attributed_touch_data_tilde_ad_set_name |
The name of the ad set associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_advertising_account_id |
last_attributed_touch_data_tilde_advertising_account_id |
The ID of the advertising account associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_advertising_account_name |
last_attributed_touch_data_tilde_advertising_account_name |
The name of the advertising account associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_advertising_partner_name |
last_attributed_touch_data_tilde_advertising_partner_name |
The name of the advertising partner associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_agency |
last_attributed_touch_data_tilde_agency |
The agency associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_campaign |
last_attributed_touch_data_tilde_campaign |
The name of the campaign associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_campaign_id |
last_attributed_touch_data_tilde_campaign_id |
The ID of the campaign associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_campaign_type |
last_attributed_touch_data_tilde_campaign_type |
The type of campaign associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_channel |
last_attributed_touch_data_tilde_channel |
The channel associated with the last attributed touch. |
dimension |
last_attributed_touch_data_tilde_feature |
last_attributed_touch_data_tilde_feature |
The Branch feature associated with the last attributed touch. |
dimension |
last_attributed_touch_timestamp |
last_attributed_touch_timestamp |
The Unix timestamp of the last attributed marketing touchpoint before the event. |
metric |
last_attributed_touch_timestamp_iso |
last_attributed_touch_timestamp_iso |
The ISO 8601 formatted timestamp of the last attributed marketing touchpoint before the event. |
dimension |
last_attributed_touch_type |
last_attributed_touch_type |
The type of the last attributed marketing touchpoint. |
dimension |
name |
name |
The name of the event, based on the selected topic. |
dimension |
timestamp |
timestamp |
The Unix timestamp when Branch received the event data. |
dimension |
timestamp_iso |
timestamp_iso |
The ISO 8601 formatted timestamp when Branch received the event data. |
dimension |
user_data_device_locale |
user_data_device_locale |
The locale setting of the user’s device. |
dimension |
user_data_geo_city_code |
user_data_geo_city_code |
The city code derived from the user’s geographical location. |
metric |
user_data_geo_city_en |
user_data_geo_city_en |
The city name derived from the user’s geographical location. |
dimension |
user_data_geo_country_code |
user_data_geo_country_code |
The country code derived from the user’s geographical location. |
dimension |
user_data_geo_country_en |
user_data_geo_country_en |
The country name derived from the user’s geographical location. |
dimension |
user_data_geo_postal_code |
user_data_geo_postal_code |
The postal code derived from the user’s geographical location. |
dimension |
user_data_os |
user_data_os |
The operating system of the user’s device. |
dimension |