Branch - Custom Export API: Most-used fields#
The table below gives information about most-used fields that you can import from Branch - Custom Export API. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Annotation Conversion Vale Mapped Value annotation_conversion_value_mapped_value Dimension
The mapped conversion value associated with an annotation.
Annotation Customer Event Alias annotation_customer_event_alias Dimension
The customer event alias associated with an annotation.
Annotation Dollar 3P annotation_dollar_3p Dimension
The 3rd party advertising partner value associated with an annotation.
Annotation Revenue Lower Bound annotation_revenue_lower Dimension
The lower bound of the revenue range associated with an annotation.
Annotation Revenue Upper Bound annotation_revenue_upper Dimension
The upper bound of the revenue range associated with an annotation.
Body Attribution Signature body_attribution_signature Dimension
The attribution signature for an SKAdNetwork postback.
Body Conversion Value body_conversion_value Dimension
The conversion value for an SKAdNetwork postback.
Body Did Win body_did_win Dimension
Indicates if an SKAdNetwork postback was a winning postback.
Body Fidelity Type body_fidelity_type Dimension
The fidelity type for an SKAdNetwork postback, indicating the attribution model.
Branch App ID app_id Dimension
The unique identifier for the Branch app.
Branch Organization ID organization_id Dimension
The unique identifier for the Branch organization.
Invalid Reason invalid_reason Dimension
The reason why a SKAdNetwork postback was considered invalid.
SKAdNetwork Ad Network ID body_ad_network_id Dimension
The Ad Network ID from an SKAdNetwork postback.
SKAdNetwork App ID (App Store ID) body_app_id Dimension
The App Store ID from an SKAdNetwork postback.
SKAdNetwork Redownload body_redownload Dimension
Indicates if the app associated with the SKAdNetwork postback was a re-download.
SKAdNetwork Source App ID body_source_app_id Dimension
The source App ID from an SKAdNetwork postback.
SKAdNetwork Transaction ID body_transaction_id Dimension
The transaction ID from an SKAdNetwork postback.
SKAdNetwork Version body_version Dimension
The version of SKAdNetwork used for the postback.
SKAdNetworkCampaign ID body_campaign_id Dimension
The campaign ID from an SKAdNetwork postback.
app_id Dimension
Unique identifier for the Branch application.
content_items Dimension
An array of structured data representing content items related to the event.
custom_data Dimension
A map of custom key-value pairs associated with the event.
customer_event_alias Dimension
An alias for the customer event, often a custom name defined by the user.
date Dimension
The timestamp of the event or activity, provided in ISO-8601 format for precise date and time tracking. This field can represent various event timestamps within the exported data.
deep_linked Dimension
Indicates whether the user was deep-linked to specific content within the application.
event_data_description Dimension
A descriptive text for the event.
event_data_revenue Metric
The revenue generated by the event.
event_data_revenue_in_usd Metric
The revenue generated by an event, expressed in USD.
event_data_transaction_id Dimension
A unique identifier for a transaction associated with an event.
event_timestamp Metric
The Unix timestamp of when the event occurred.
last_attributed_touch_data_custom_fields Dimension
Custom fields associated with the last attributed touch.
last_attributed_touch_data_tilde_ad_id Dimension
The ID of the ad associated with the last attributed touch.
last_attributed_touch_data_tilde_ad_name Dimension
The name of the ad associated with the last attributed touch.
last_attributed_touch_data_tilde_ad_set_name Dimension
The name of the ad set associated with the last attributed touch.
last_attributed_touch_data_tilde_advertising_account_id Dimension
The ID of the advertising account associated with the last attributed touch.
last_attributed_touch_data_tilde_advertising_account_name Dimension
The name of the advertising account associated with the last attributed touch.
last_attributed_touch_data_tilde_advertising_partner_name Dimension
The name of the advertising partner associated with the last attributed touch.
last_attributed_touch_data_tilde_agency Dimension
The agency associated with the last attributed touch.
last_attributed_touch_data_tilde_campaign Dimension
The name of the campaign associated with the last attributed touch.
last_attributed_touch_data_tilde_campaign_id Dimension
The ID of the campaign associated with the last attributed touch.
last_attributed_touch_data_tilde_campaign_type Dimension
The type of campaign associated with the last attributed touch.
last_attributed_touch_data_tilde_channel Dimension
The channel associated with the last attributed touch.
last_attributed_touch_data_tilde_feature Dimension
The Branch feature associated with the last attributed touch.
last_attributed_touch_timestamp Metric
The Unix timestamp of the last attributed marketing touchpoint before the event.
last_attributed_touch_timestamp_iso Dimension
The ISO 8601 formatted timestamp of the last attributed marketing touchpoint before the event.
last_attributed_touch_type Dimension
The type of the last attributed marketing touchpoint.
name Dimension
The name of the event, based on the selected topic.
timestamp Dimension
The Unix timestamp when Branch received the event data.
timestamp_iso Dimension
The ISO 8601 formatted timestamp when Branch received the event data.
user_data_device_locale Dimension
The locale setting of the user's device.
user_data_device_type Dimension
The type of device the user is using (e.g., mobile, tablet, desktop).
user_data_geo_city_code Metric
The city code derived from the user's geographical location.
user_data_geo_city_en Dimension
The city name derived from the user's geographical location.
user_data_geo_country_code Dimension
The country code derived from the user's geographical location.
user_data_geo_country_en Dimension
The country name derived from the user's geographical location.
user_data_geo_postal_code Dimension
The postal code derived from the user's geographical location.
user_data_os Dimension
The operating system of the user's device.
user_data_platform Dimension
The operating system or platform of the user's device.