Brandwatch Measure: Most-used fields

The table below gives information about most-used fields that you can import from Brandwatch Measure. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
channel/clicks/day	channel/clicks/day	The total number of clicks on content associated with the channel, aggregated daily.	dimension
channel/comments/day	channel/comments/day	The total number of comments received on the channel’s content, aggregated daily.	metric
channel/net_followers/day	channel/net_followers/day	The daily net change in the number of followers for the channel, accounting for both new followers and unfollowers.	metric
channel/net_likes_total/day	channel/net_likes_total/day	The daily net change in the total number of likes received across all content on the channel.	dimension
channel/story_mentions/day	channel/story_mentions/day	The daily count of mentions of the channel within stories on supported social media platforms.	metric
channel/views_content/day	channel/views_content/day	The daily total number of views for content published by the channel.	metric
channel/views_content_follower/day	channel/views_content_follower/day	The daily total number of views for the channel’s content from users who follow the channel.	dimension
channel/views_content_non_follower/day	channel/views_content_non_follower/day	The daily total number of views for the channel’s content from users who do not follow the channel.	dimension
channel/website_clicks/day	channel/website_clicks/day	The daily number of clicks on external website links provided or shared by the channel.	metric
channelId	channelId	A unique identifier for the social media channel.	dimension
content/app_install_clicks/lifetime	content/app_install_clicks/lifetime	The total number of clicks on links intended for app installation associated with a specific piece of content, measured over its entire lifetime.	dimension
content/app_open_clicks/lifetime	content/app_open_clicks/lifetime	The total number of clicks on links intended to open an application, associated with a specific piece of content, measured over its entire lifetime.	dimension
content/clicks/lifetime	content/clicks/lifetime	The total number of clicks on a specific piece of content over its entire lifetime.	metric
content/ctr_link_paid/lifetime	content/ctr_link_paid/lifetime	The click-through rate for paid links embedded within a specific piece of content, calculated over its entire lifetime.	dimension
content/impressions/lifetime	content/impressions/lifetime	The total number of times a specific piece of content was displayed to users over its entire lifetime.	metric
content/quote_retweets/lifetime	content/quote_retweets/lifetime	The total number of times a specific piece of content was quote-retweeted (or similar share with comment functionality) over its entire lifetime.	metric
content/video_play_clicks/lifetime	content/video_play_clicks/lifetime	The total number of clicks on the video play button for a specific piece of video content over its entire lifetime.	metric
content/video_retention_rate_10s/lifetime	content/video_retention_rate_10s/lifetime	The average percentage of a specific video that was watched for at least 10 seconds, calculated over its entire lifetime.	metric
content/video_views_sound_on_10s/lifetime	content/video_views_sound_on_10s/lifetime	The total number of views for a specific video where the sound was enabled for at least 10 seconds, measured over its entire lifetime.	dimension
content/views_non_follower/lifetime	content/views_non_follower/lifetime	The total number of views on a specific piece of content from users who do not follow the channel, measured over its entire lifetime.	metric
content/viral_amplification/lifetime	content/viral_amplification/lifetime	A metric indicating how much a specific piece of content has been shared or spread virally by users beyond its initial audience, over its entire lifetime.	metric
contentId	contentId	A unique identifier for a specific piece of content (e.g., a social media post).	dimension
date	date	The specific date for which the metric data is reported.	dimension