Brandwatch Measure: Most-used fields#
The table below gives information about most-used fields that you can import from Brandwatch Measure. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
channel/blocked_dm_conversations/day |
channel/blocked_dm_conversations/day |
metric |
channel/clicks/day |
channel/clicks/day |
dimension |
channel/clicks_by_type/button_clicks/day |
channel/clicks_by_type/button_clicks/day |
dimension |
channel/clicks_by_type/link_clicks/day |
channel/clicks_by_type/link_clicks/day |
dimension |
channel/clicks_by_type/other_clicks/day |
channel/clicks_by_type/other_clicks/day |
dimension |
channel/clicks_by_type/photo_view/day |
channel/clicks_by_type/photo_view/day |
dimension |
channel/clicks_by_type/total/day |
channel/clicks_by_type/total/day |
dimension |
channel/clicks_by_type/video_play/day |
channel/clicks_by_type/video_play/day |
dimension |
channel/comments/day |
channel/comments/day |
metric |
channel/comments_ad/day |
channel/comments_ad/day |
dimension |
channel/comments_by_media_type/total/day |
channel/comments_by_media_type/total/day |
metric |
channel/comments_igtv/day |
channel/comments_igtv/day |
dimension |
channel/comments_live/day |
channel/comments_live/day |
dimension |
channel/comments_post/day |
channel/comments_post/day |
dimension |
channel/comments_reel/day |
channel/comments_reel/day |
dimension |
channel/comments_story/day |
channel/comments_story/day |
dimension |
channel/cta_clicks/day |
channel/cta_clicks/day |
metric |
channel/direct_messages/day |
channel/direct_messages/day |
metric |
channel/directions_clicks/day |
channel/directions_clicks/day |
dimension |
channel/engaged_users/day |
channel/engaged_users/day |
metric |
channelId |
channelId |
dimension |
content/app_install_clicks/lifetime |
content/app_install_clicks/lifetime |
dimension |
content/app_open_clicks/lifetime |
content/app_open_clicks/lifetime |
dimension |
content/clicks/lifetime |
content/clicks/lifetime |
metric |
content/comments/lifetime |
content/comments/lifetime |
metric |
content/comments_organic/lifetime |
content/comments_organic/lifetime |
dimension |
content/comments_paid/lifetime |
content/comments_paid/lifetime |
dimension |
content/comments_total/lifetime |
content/comments_total/lifetime |
metric |
content/ctr/lifetime |
content/ctr/lifetime |
metric |
content/ctr_link/lifetime |
content/ctr_link/lifetime |
metric |
content/ctr_link_organic/lifetime |
content/ctr_link_organic/lifetime |
dimension |
content/ctr_link_paid/lifetime |
content/ctr_link_paid/lifetime |
dimension |
content/detail_expands/lifetime |
content/detail_expands/lifetime |
dimension |
content/email_clicks/lifetime |
content/email_clicks/lifetime |
dimension |
content/engaged_fans/lifetime |
content/engaged_fans/lifetime |
dimension |
content/engaged_users/lifetime |
content/engaged_users/lifetime |
dimension |
content/engaged_users_rate/lifetime |
content/engaged_users_rate/lifetime |
metric |
content/engagement_rate/lifetime |
content/engagement_rate/lifetime |
metric |
content/engagement_rate_link/lifetime |
content/engagement_rate_link/lifetime |
metric |
content/engagement_rate_organic/lifetime |
content/engagement_rate_organic/lifetime |
dimension |
content/engagement_rate_paid/lifetime |
content/engagement_rate_paid/lifetime |
dimension |
content/engagement_rate_reach/lifetime |
content/engagement_rate_reach/lifetime |
metric |
content/engagement_rate_reach_weighted/lifetime |
content/engagement_rate_reach_weighted/lifetime |
metric |
content/engagement_rate_weighted/lifetime |
content/engagement_rate_weighted/lifetime |
metric |
content/engagements/lifetime |
content/engagements/lifetime |
metric |
content/engagements_organic/lifetime |
content/engagements_organic/lifetime |
dimension |
content/engagements_paid/lifetime |
content/engagements_paid/lifetime |
dimension |
content/engagements_weighted/lifetime |
content/engagements_weighted/lifetime |
metric |
content/exits/lifetime |
content/exits/lifetime |
dimension |
content/exits_rate/lifetime |
content/exits_rate/lifetime |
metric |
content/impressions_fan/lifetime |
content/impressions_fan/lifetime |
metric |
content/impressions_non_fan/lifetime |
content/impressions_non_fan/lifetime |
metric |
content/impressions_organic/lifetime |
content/impressions_organic/lifetime |
metric |
content/impressions_paid/lifetime |
content/impressions_paid/lifetime |
metric |
content/interaction_rate/lifetime |
content/interaction_rate/lifetime |
metric |
content/link_clicks_organic/lifetime |
content/link_clicks_organic/lifetime |
metric |
content/quote_retweets/lifetime |
content/quote_retweets/lifetime |
dimension |
content/reach/lifetime |
content/reach/lifetime |
metric |
content/reach_fan/lifetime |
content/reach_fan/lifetime |
dimension |
content/reach_non_fan/lifetime |
content/reach_non_fan/lifetime |
metric |
content/reach_nonviral/lifetime |
content/reach_nonviral/lifetime |
dimension |
content/reach_paid/lifetime |
content/reach_paid/lifetime |
metric |
content/reach_viral/lifetime |
content/reach_viral/lifetime |
metric |
content/reactions/lifetime |
content/reactions/lifetime |
metric |
content/reactions_anger/lifetime |
content/reactions_anger/lifetime |
dimension |
content/reactions_haha/lifetime |
content/reactions_haha/lifetime |
metric |
content/reactions_like/lifetime |
content/reactions_like/lifetime |
metric |
content/reactions_love/lifetime |
content/reactions_love/lifetime |
metric |
content/reactions_paid/lifetime |
content/reactions_paid/lifetime |
dimension |
content/reactions_sorry/lifetime |
content/reactions_sorry/lifetime |
dimension |
content/reactions_total/lifetime |
content/reactions_total/lifetime |
dimension |
content/reactions_wow/lifetime |
content/reactions_wow/lifetime |
metric |
content/replays/lifetime |
content/replays/lifetime |
dimension |
content/report_spam_clicks/lifetime |
content/report_spam_clicks/lifetime |
dimension |
content/reposts/lifetime |
content/reposts/lifetime |
dimension |
content/shares/lifetime |
content/shares/lifetime |
metric |
content/unquote_retweets/lifetime |
content/unquote_retweets/lifetime |
dimension |
content/unretweets/lifetime |
content/unretweets/lifetime |
dimension |
content/user_follows/lifetime |
content/user_follows/lifetime |
dimension |
content/user_profile_clicks/lifetime |
content/user_profile_clicks/lifetime |
dimension |
content/video_viewers_paid_complete/lifetime |
content/video_viewers_paid_complete/lifetime |
metric |
content/video_views/lifetime |
content/video_views/lifetime |
metric |
content/video_views_100/lifetime |
content/video_views_100/lifetime |
dimension |
content/video_views_100_organic/lifetime |
content/video_views_100_organic/lifetime |
dimension |
content/video_views_100_paid/lifetime |
content/video_views_100_paid/lifetime |
dimension |
content/video_views_10s/lifetime |
content/video_views_10s/lifetime |
dimension |
content/video_views_25/lifetime |
content/video_views_25/lifetime |
dimension |
content/video_views_25_organic/lifetime |
content/video_views_25_organic/lifetime |
dimension |
content/video_views_25_paid/lifetime |
content/video_views_25_paid/lifetime |
dimension |
content/video_views_30s/lifetime |
content/video_views_30s/lifetime |
metric |
content/video_views_50/lifetime |
content/video_views_50/lifetime |
dimension |
content/video_views_50_organic/lifetime |
content/video_views_50_organic/lifetime |
dimension |
content/video_views_50_paid/lifetime |
content/video_views_50_paid/lifetime |
dimension |
content/video_views_75/lifetime |
content/video_views_75/lifetime |
dimension |
content/video_views_75_organic/lifetime |
content/video_views_75_organic/lifetime |
dimension |
content/video_views_75_paid/lifetime |
content/video_views_75_paid/lifetime |
dimension |
content/video_views_95/lifetime |
content/video_views_95/lifetime |
dimension |
content/video_views_autoplayed/lifetime |
content/video_views_autoplayed/lifetime |
metric |
content/video_views_autoplayed_30s/lifetime |
content/video_views_autoplayed_30s/lifetime |
dimension |
content/video_views_clicked_to_play/lifetime |
content/video_views_clicked_to_play/lifetime |
metric |
content/video_views_clicked_to_play_10s/lifetime |
content/video_views_clicked_to_play_10s/lifetime |
dimension |
content/video_views_clicked_to_play_30s/lifetime |
content/video_views_clicked_to_play_30s/lifetime |
dimension |
content/video_views_complete/lifetime |
content/video_views_complete/lifetime |
metric |
content/video_views_organic/lifetime |
content/video_views_organic/lifetime |
metric |
content/video_views_organic_10s/lifetime |
content/video_views_organic_10s/lifetime |
dimension |
content/video_views_organic_30s/lifetime |
content/video_views_organic_30s/lifetime |
metric |
content/video_views_organic_complete/lifetime |
content/video_views_organic_complete/lifetime |
dimension |
content/video_views_paid/lifetime |
content/video_views_paid/lifetime |
metric |
content/video_views_paid_10s/lifetime |
content/video_views_paid_10s/lifetime |
dimension |
content/video_views_paid_30s/lifetime |
content/video_views_paid_30s/lifetime |
dimension |
content/video_views_paid_complete/lifetime |
content/video_views_paid_complete/lifetime |
metric |
content/video_views_sound_on/lifetime |
content/video_views_sound_on/lifetime |
metric |
content/video_views_sound_on_10s/lifetime |
content/video_views_sound_on_10s/lifetime |
dimension |
content/views/lifetime |
content/views/lifetime |
metric |
content/views_follower/lifetime |
content/views_follower/lifetime |
dimension |
content/views_non_follower/lifetime |
content/views_non_follower/lifetime |
metric |
content/views_organic/lifetime |
content/views_organic/lifetime |
metric |
contentId |
contentId |
dimension |
date |
date |
dimension |