Brandwatch Measure: Most-used fields

The table below gives information about most-used fields that you can import from Brandwatch Measure. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
channel/comments/day	channel/comments/day	The daily total number of comments received on content published on the channel.	metric
channel/fans/day	channel/fans/day	The daily total number of fans or followers for the channel.	metric
channel/followers/day	channel/followers/day	The daily total number of followers gained by the channel.	metric
channel/frequency/day	channel/frequency/day	The daily posting frequency or number of posts published on the channel.	metric
channel/impressions/day	channel/impressions/day	The daily total number of times content from the channel was displayed to users.	metric
channelId	channelId	A unique identifier for the social media channel.	dimension
content/clicks/lifetime	content/clicks/lifetime	The total number of clicks on a piece of content over its lifetime.	metric
content/comments_organic/lifetime	content/comments_organic/lifetime	The total number of organic comments received on a piece of content over its lifetime.	metric
content/comments_paid/lifetime	content/comments_paid/lifetime	The total number of paid comments received on a piece of content over its lifetime.	dimension
content/comments_total/lifetime	content/comments_total/lifetime	The total number of comments (organic and paid) received on a piece of content over its lifetime.	dimension
content/engaged_fans/lifetime	content/engaged_fans/lifetime	The total number of unique users who engaged with a piece of content over its lifetime.	dimension
content/impressions/lifetime	content/impressions/lifetime	The total number of times a piece of content has been displayed to users over its entire lifetime.	metric
content/likes/lifetime	content/likes/lifetime	The total number of likes received on a piece of content over its lifetime.	metric
content/views/lifetime	content/views/lifetime	The total number of views a piece of content received over its lifetime.	metric
content/views_organic/lifetime	content/views_organic/lifetime	The total number of organic views a piece of content received over its lifetime.	metric
content/views_paid/lifetime	content/views_paid/lifetime	The total number of paid views a piece of content received over its lifetime.	metric
contentId	contentId	A unique identifier for a specific piece of content (e.g., a social media post).	dimension
date	date	The specific date for which the metric data is reported.	dimension