Brandwatch Measure: Most-used fields

The table below gives information about most-used fields that you can import from Brandwatch Measure. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
channelId	channelId	A unique identifier for the social media channel.	dimension
content/clicks/lifetime	content/clicks/lifetime	The total number of clicks on a specific piece of content over its entire lifetime.	metric
content/comments/lifetime	content/comments/lifetime	The total number of comments received on content posts over their lifetime.	metric
content/impressions/lifetime	content/impressions/lifetime	The total number of times a specific piece of content was displayed to users over its entire lifetime.	metric
content/interaction_rate/lifetime	content/interaction_rate/lifetime	The rate at which users interact with content, typically calculated as total engagements divided by total impressions over the content’s lifetime.	metric
content/interactions/lifetime	content/interactions/lifetime	The total number of user engagements with content, such as likes, comments, and shares, accumulated over the content’s lifetime.	metric
content/link_clicks/lifetime	content/link_clicks/lifetime		dimension
content/shares/lifetime	content/shares/lifetime	The total number of times content posts were shared or reposted by users across social media platforms over their lifetime.	metric
content/video_views/lifetime	content/video_views/lifetime		metric
contentId	contentId	A unique identifier for a specific piece of content (e.g., a social media post).	dimension
date	date	The specific date for which the metric data is reported.	dimension