ChatGPT Ads: Most-used fields

ChatGPT Ads: Most-used fields#

The table below gives information about most-used fields that you can import from ChatGPT Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name

Adverity UI name

Description

Use in Adverity

Date

Date

The date when the ad performance data was recorded, based on the selected time granularity for reporting. This field represents a specific day in the reporting period.

dimension

ad.created_at

ad.created_at

The Unix timestamp indicating when the ad was created in the system.

dimension

ad.creative.body

ad.creative.body

The main text content or body of the ad creative.

dimension

ad.creative.file_id

ad.creative.file_id

The unique identifier for the creative asset file associated with the ad, such as an image or video.

dimension

ad.creative.target_url

ad.creative.target_url

The URL where users are directed when they click on the ad creative.

dimension

ad.creative.title

ad.creative.title

The title displayed as part of the ad creative.

dimension

ad.creative.type

ad.creative.type

The type of ad creative, such as image, video, or text.

dimension

ad.id

ad.id

The unique identifier for the ad within the ad account.

dimension

ad.landing_page_configuration

ad.landing_page_configuration

Configuration details for the landing page associated with the ad, which may include settings for deep linking or specific destination behaviors.

dimension

ad.name

ad.name

The user-defined name of the ad.

dimension

ad.review.status

ad.review.status

The current review status of the ad, indicating whether it has been approved, rejected, or is pending review.

dimension

ad.review_status

ad.review_status

The current review status of the ad, indicating whether it has been approved, rejected, or is pending review.

dimension

ad.status

ad.status

The current operational status of the ad, such as enabled, paused, or archived.

dimension

ad.updated_at

ad.updated_at

The Unix timestamp indicating when the ad was last updated.

dimension

ad_account_id

ad_account_id

The unique identifier for the ad account.

dimension

ad_account_name

ad_account_name

The user-defined name of the ad account.

dimension

ad_group.id

ad_group.id

The unique identifier for the ad group.

dimension

ad_group_id

ad_group_id

The unique identifier for the ad group.

dimension

ad_group_name

ad_group_name

The user-defined name of the ad group.

dimension

ad_id

ad_id

The unique identifier for the ad within the ad account.

dimension

ad_name

ad_name

The user-defined name of the ad.

dimension

campaign.id

campaign.id

The unique identifier for the campaign.

dimension

campaign_id

campaign_id

The unique identifier for the campaign.

dimension

campaign_name

campaign_name

The user-defined name of the campaign.

dimension

clicks

clicks

The total number of clicks on the ad during the reporting period.

metric

end_time

end_time

The end of the reporting period for which insights data is collected, typically represented as a Unix timestamp.

dimension

id

id

A generic unique identifier. Its specific context depends on the aggregation level of the report (e.g., campaign ID, ad group ID, or ad ID).

dimension

impressions

impressions

The total number of times the ad was displayed during the reporting period.

metric

readable_time

readable_time

A human-readable representation of the time or date for reporting purposes.

dimension

spend

spend

The total amount of money spent on the ad during the reporting period, typically provided in micros.

metric

start_time

start_time

The start of the reporting period for which insights data is collected, typically represented as a Unix timestamp.

dimension