DoorDash Ads: Most-used fields#
The table below gives information about most-used fields that you can import from DoorDash Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Behavioral Targeting Dimension
Behavioral targeting is a configuration used within an ad group to customize the audience based on their past actions or behaviors on the platform.
Brands Included Dimension
This field indicates the brands associated with the advertising campaign, which can be used for grouping report data or as a targeting parameter in ad groups.
Campaign End Date Dimension
The date and time when the advertising campaign is scheduled to conclude. The format is YYYY-MM-DD HH:MM:SS.
Campaign Id Dimension
A unique identifier assigned to each advertising campaign.
Campaign Name Dimension
The name given to an advertising campaign for identification and management.
Campaign Start Date Dimension
The date and time when the advertising campaign is scheduled to begin running. The format is YYYY-MM-DD HH:MM:SS.
Clicks Metric
The total number of times users have clicked on an advertisement. This metric is typically found in campaign performance reports.
Currency Dimension
The monetary unit used for budget and spend amounts within an advertising campaign, such as USD, CAD, or AUD.
Event Date Dimension
The specific date for which performance metrics are reported. This field is used when report data is broken down by a time granularity like day, week, or month.
Impressions Metric
The total number of times an advertisement was displayed to users. This metric is typically found in campaign performance reports.
Interest Type Dimension
A category used for interest targeting in ad groups, allowing advertisers to reach audiences based on their declared interests, such as specific dish types.
Orders Metric
The number of orders generated as a result of advertising campaigns. This metric is available in product sales reports.
ROAS Metric
Return on Ad Spend (ROAS) is a metric that measures the revenue generated for each dollar spent on advertising. It can be specified as a minimum target for automatic bidding strategies.
Spend Metric
The total amount of money expended on an advertising campaign or ad group. This metric is typically included in campaign performance reports.
Targeting Types Dimension
The various strategies used to define the audience for an ad group, including behavioral targeting, interest targeting, keyword targeting, merchant targeting, and dayparting.