Facebook Ads: Most-used fields

The table below gives information about most-used fields that you can import from Facebook Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
APP_INSTALLS	actions.omni_app_install	Campaign objective focused on driving installations of a mobile application.	metric
Account ID	Account ID	A unique identifier for the ad account.	dimension
Account name	Account name	The name of the ad account.	dimension
Ad Country	Ad Country	The country where the people you’ve reached are located. This is based on information like a person’s hometown, current city, and geographical location when they visit Meta.	dimension
Ad Format	Ad Format	The format of the advertisement (e.g., image, video, carousel).	dimension
Ad Group	Ad Group	A grouping of ads within an ad set that share common targeting and budget settings.	dimension
Ad Group ID	Ad Group ID	A unique identifier for an ad group, which is a collection of ads within an ad set.	metric
Ad Group Name	Ad Group Name	The name of the ad group.	dimension
Ad ID	Ad ID	A unique identifier for the individual ad.	dimension
Ad Recallers	Ad Recallers	The estimated number of people who remember seeing your ad if asked within two days.	dimension
Ad creative image URL	Ad creative image URL	The URL of the main image used in the ad creative.	dimension
Ad creative thumbnail URL	Ad creative thumbnail URL	The URL of the thumbnail image used in the ad creative.	dimension
Ad name	Ad name	The name of the individual ad.	dimension
Ad set ID	Ad set ID	A unique identifier for the ad set.	dimension
Ad set name	Ad set name	The name of the ad set.	dimension
Add_to_cart.7d_click	Add_to_cart.7d_click	The number of Add to Cart actions, attributed within 7 days of clicking an ad.	metric
Adset ID	Adset ID	The unique identifier for the ad set.	metric
All Conversions	All Conversions	The total number of all conversion actions attributed to your ads.	metric
Amount Spent	Amount Spent	The total amount of money spent on advertising campaigns.	metric
Aspect ratio	Aspect ratio	The ratio of the width to the height of the ad creative, especially relevant for images and videos.	dimension
Asset Type	Asset Type	The type of creative asset used in the ad (e.g., image, video, carousel).	dimension
Audience	Audience	The specific audience targeted by the ad.	dimension
Audience Targeting	Audience Targeting	The specific audience criteria used to target the ad (e.g., demographics, interests).	dimension
Audience Type	Audience Type	The type of audience targeted by an ad set, including options like Advantage+ audiences or custom audiences.	dimension
BRAND_AWARENESS	estimated_ad_recallers	Campaign objective focused on increasing the awareness and recall of a brand among the target audience.	metric
CONVERSIONS	conversions	The total number of conversions attributed to your ads.	metric
CPV	CPV	The Cost Per Video view, which is the average cost to get one view of your video ad.	metric
Campaign End Date	Campaign End Date	The end date of the campaign’s performance data reporting period.	dimension
Campaign ID	Campaign ID	The unique identifier for the ad campaign.	metric
Campaign Name	Campaign Name	The name of the ad campaign.	dimension
Campaign Objective	Campaign Objective	The marketing objective set for the campaign, which defines the primary goal of your ads.	dimension
Campaign Start Date	Campaign Start Date	The start date of the campaign’s performance data reporting period.	dimension
Channel Grouping	Channel Grouping		dimension
Complete_registration.7d_click	Complete_registration.7d_click	The number of Complete Registration actions, attributed within 7 days of clicking an ad.	metric
Cost Per Estimated Ad Recaller	Cost Per Estimated Ad Recaller	The average cost to reach an estimated ad recaller.	dimension
Cost Per Thruplay	Cost Per Thruplay	The average cost for each ThruPlay (a video played to completion, or for at least 15 seconds).	metric
Cost Type	Cost Type	The type of bidding strategy or cost metric used for the ad (e.g., CPC, CPM, oCPM).	dimension
Costs ($)	Costs ($)	The total cost incurred for advertising campaigns, expressed in USD.	metric
Country Name	Country Name	The country where the people you’ve reached are located, used as a breakdown for insights data.	dimension
Creative Image URL	Creative Image URL	The URL of the main image used in the ad creative.	dimension
Creative type	Creative type	The type of creative used in the ad (e.g., image, video).	dimension
Creative_Type	Creative_Type	The type of creative used in the ad (e.g., image, video, carousel).	dimension
Currency	Currency	The currency in which the advertising spend is reported.	dimension
Daily reach	Daily reach	The number of unique people who saw your ads each day.	metric
Day	Day	The specific day the ad data was recorded.	metric
EVENT_RESPONSES	actions.rsvp	Campaign objective aimed at increasing user responses or RSVPs to an event.	metric
End Date	End Date	The end date of the ad campaign or ad set.	dimension
End_Date	End_Date	The end date of the ad campaign or specific reporting period.	dimension
End_Date_Adset	End_Date_Adset	The end date set for the ad set.	dimension
Engagement	Engagement	The total number of engagement actions with ads, such as likes, comments, and shares.	metric
Engagements	Engagements	Total number of engagements with your ads, posts, or page.	dimension
FB VIDEO URL	FB VIDEO URL	The URL for a video hosted on Facebook.	dimension
Facebook_reach	Facebook_reach	The number of unique people who saw your ads on Facebook.	metric
Follower	Follower	The number of users who follow a Facebook Page. For New Page Experience Pages, this maps to ‘followers_count’.	metric
Followers	Followers	The number of followers for a page or profile.	dimension
Format	Format	The ad creative format, such as image, video, carousel, or collection.	dimension
Format Size	Format Size	The size specifications related to the ad creative format.	dimension
Initiate Checkout	Initiate Checkout	The number of times people started the checkout process.	metric
Initiate Checkout Value	Initiate Checkout Value	The total value of all ‘initiate checkout’ events.	metric
LEAD_GENERATION	actions.lead	Campaign objective focused on collecting lead information from potential customers.	metric
LINK_CLICKS	actions.link_click	The total number of clicks on links within an advertisement that lead to a specific destination.	metric
LOCAL_AWARENESS	clicks	Campaign objective designed to increase awareness for a physical business location.	metric
Landing Page Views	Landing Page Views	The number of times people landed on a destination page after clicking an ad.	metric
Language	Language	The language setting for the ad or targeted audience.	dimension
Leads	Leads	Total number of lead generation conversions attributed to your ads.	dimension
Link Clicks	Link Clicks	The total number of clicks on links within the ad that led to a destination on or off Facebook.	metric
Location ID	Location ID	The unique identifier for the geographic location where the ad was displayed.	metric
MESSAGES	actions.onsite_conversion.messaging_conversation_started_7d	Campaign objective focused on initiating conversations through messaging platforms like Messenger.	metric
Media Type	Media Type	The type of media used in the ad creative (e.g., image, video).	dimension
Medium	Medium	The advertising medium or channel associated with the ad (e.g., Facebook, Instagram, Audience Network).	dimension
Messaging Conversation Started	Messaging Conversation Started	The number of new messaging conversations started by people after seeing your ad.	dimension
Month	Month	The month in which the ad performance data was recorded.	metric
Month-Year	Month-Year	The month and year of the reporting period.	dimension
Monthly year	Monthly year	The reporting period as a combination of month and year.	dimension
OFFER_CLAIMS	actions.receive_offer	Campaign objective for tracking the number of times users claim offers presented in an advertisement.	metric
OS	OS	The operating system (e.g., iOS, Android) of the device on which the ad was displayed.	dimension
Offline Purchases	Offline Purchases	The number of purchases that occurred offline and were attributed to ads.	metric
Outbound Clicks	Outbound Clicks	The number of clicks that take people off Facebook, Instagram, or Audience Network.	dimension
PAGE_LIKES	actions.like	Campaign objective aimed at increasing the number of likes for a Facebook Page.	metric
POST_ENGAGEMENT	actions.post_engagement	Campaign objective focused on increasing interactions with a post, including likes, comments, and shares.	metric
PRODUCT_CATALOG_SALES	actions.purchase	Campaign objective designed to drive sales from a product catalog.	metric
Page Name	Page Name	The name of the Facebook Page associated with the ad.	dimension
Placement	Placement	The location where your ad was shown (e.g., Facebook News Feed, Instagram Stories, Audience Network).	dimension
Platform_Adset	Platform_Adset	The platform where the ad set is running (e.g., Facebook, Instagram, Audience Network).	dimension
Post Engagement	Post Engagement	The total number of actions people took on your posts, including reactions, comments, shares, and clicks.	metric
Post Start Date	Post Start Date	The date when the ad campaign or post officially began.	dimension
Publisher Platform	Publisher Platform	The platform where the ad was published, such as Facebook, Instagram, Audience Network, or Messenger.	dimension
Purchase.7d_click	Purchase.7d_click	The number of Purchase actions, attributed within 7 days of clicking an ad.	metric
REACH	reach	The number of unique Accounts Center accounts that saw your ads at least once.	metric
Region	Region	The geographical region where the people you’ve reached are located, used as a breakdown for insights data.	dimension
Reporting Ends	Reporting Ends	The end date of the data reporting period.	dimension
Reporting Starts	Reporting Starts	The start date of the data reporting period.	dimension
Revenue ($)	Revenue ($)	The total revenue generated from the advertising efforts, typically reported in United States Dollars.	metric
Served Impressions	Served Impressions	The total number of times your ad was displayed.	metric
Source_Platform	Source_Platform	The platform where the ad was shown (e.g., Facebook, Instagram, Audience Network).	dimension
Start Date	Start Date	The start date of the ad campaign or ad set.	dimension
Start_Date	Start_Date	The start date of the ad campaign or specific reporting period.	dimension
Start_Date_Adset	Start_Date_Adset	The start date set for the ad set.	dimension
Status	Status	The current operational status of an ad, ad set, or campaign (e.g., Active, Paused, Archived).	metric
Target Audience Size	Target Audience Size	The estimated size of the audience targeted by the ad.	dimension
Targeting	Targeting	A general description of the audience targeting criteria used for the ad set.	dimension
Targeting Category	Targeting Category	The category of audience targeting used (e.g., interests, demographics).	dimension
Targeting_Type	Targeting_Type	The type of audience targeting used for the ad or ad set.	dimension
Thruplays	Thruplays	The number of times your video ad was played to completion, or for at least 15 seconds.	metric
Time Period	Time Period	The time period for which the data is reported.	dimension
URL_Destination	URL_Destination	The destination URL where people are directed after clicking on the ad.	dimension
US State	US State	The US state where the ad was displayed.	dimension
VIDEO_VIEWS	video_30_sec_watched_actions.video_view	The number of times a video was watched for at least 30 seconds, or its entire duration if shorter, attributed to your ads.	metric
VTR	VTR	The View-Through Rate, calculated as the number of view-through conversions divided by the number of impressions.	metric
Video 15sec	Video 15sec	The number of times your video was played for at least 15 seconds, or to nearly its completion, whichever came first.	metric
Video Fully Played	Video Fully Played	Number of times your video ad was played to 100% completion.	metric
Video Length	Video Length	The duration of the video creative in the advertisement.	dimension
Video Played 25%	Video Played 25%	Number of times your video ad was played to at least 25% of its length.	metric
Video Played 50%	Video Played 50%	Number of times your video ad was played to at least 50% of its length.	metric
Video Played 75%	Video Played 75%	Number of times your video ad was played to at least 75% of its length.	metric
Video Plays	Video Plays	The number of times your video started to play.	metric
Video Views	Video Views	The total number of times your video ad was viewed.	metric
Video p100	Video p100	The number of times your video was played to 100% of its length.	metric
Week	Week	The specific week the ad data was recorded.	dimension
WeekAsDate	WeekAsDate	The starting date of the week for the reporting period.	dimension
WeekNum	WeekNum	The week number within the year for the reporting period.	metric
Week_Number	Week_Number		metric
Year	Year	The year in which the ad data was recorded.	metric
Year Start	Year Start		metric
acc_country	acc_country	The country of the ad account.	dimension
account_account_status	account_account_status	The current operational status of the advertising account.	dimension
account_amount_spent	account_amount_spent	The total monetary amount spent on advertising by this account.	dimension
account_balance	account_balance	The current outstanding balance or amount due for the ad account.	dimension
account_business_city	account_business_city	The city of the business associated with the ad account.	dimension
account_business_country_code	account_business_country_code	The country code of the business associated with the ad account.	dimension
account_business_id	account_business_id	The unique identifier for the business associated with the ad account.	dimension
account_business_name	account_business_name	The name of the business associated with the ad account.	dimension
account_currency	account_currency	The currency in which the ad account operates and reports financial metrics.	dimension
account_funding_source_details		Details about the funding source used for the ad account.	dimension
account_funding_source_details.coupons	account_funding_source_details.coupons	The coupon details associated with the ad account’s funding source.	dimension
account_funding_source_details.display_string	account_funding_source_details.display_string	A human-readable string representing the ad account’s funding source details.	dimension
account_funding_source_details.id	account_funding_source_details.id	The unique identifier for the ad account’s funding source.	metric
account_funding_source_details.type	account_funding_source_details.type	The type of funding source used for the ad account (e.g., credit card, PayPal).	dimension
account_id		The unique identification number for the advertising account.	dimension
account_name	account_name	The name assigned to the advertising account.	dimension
account_name_lowercase	account_name_lowercase	The lowercase name of the ad account.	dimension
account_reach	account_reach	The number of unique users who saw the ad from the ad account.	metric
account_spend_cap	account_spend_cap	The maximum spending limit set for the advertising account.	dimension
account_timezone_id	account_timezone_id	The ID of the timezone configured for the ad account, affecting reporting timestamps.	dimension
account_timezone_name	account_timezone_name	The name of the timezone configured for the ad account, affecting reporting timestamps.	dimension
account_timezone_offset_hours_utc	account_timezone_offset_hours_utc	The UTC offset in hours for the timezone configured for the ad account, affecting reporting timestamps.	dimension
action_attribution_window	action_attribution_window	The timeframe (e.g., 1-day click, 7-day view) within which a user’s action is attributed to a specific advertisement.	dimension
action_carousel_card_id	action_carousel_card_id	The unique identifier of the carousel card that users engaged with in an ad.	dimension
action_carousel_card_name	action_carousel_card_name	The name or headline of the carousel card that users engaged with in an ad.	dimension
action_custom_name	action_custom_name	The name of a custom conversion action defined within the ad account.	dimension
action_destination	action_destination	The destination where people are directed after clicking on your ad, such as your Facebook Page, an external URL, or an app.	dimension
action_device	action_device	The type of device on which an action or conversion event occurred (e.g., Desktop, Mobile).	dimension
action_name	action_name	The name or identifier of a specific user action taken in response to an ad.	dimension
action_target_id	action_target_id	The ID of the destination where people go after clicking on your ad.	dimension
action_type	action_type	The specific category of action performed by a user, such as a link click or app install.	dimension
action_values	action_values	A list of values associated with different action types, often representing monetary value of conversions.	metric
action_values.1d_click	action_values.1d_click	The value of actions attributed within a 1-day click attribution window.	dimension
action_values.1d_view	action_values.1d_view	The value of actions attributed within a 1-day view attribution window.	dimension
action_values.28d_click	action_values.28d_click	The value of actions attributed within a 28-day click attribution window.	metric
action_values.28d_view	action_values.28d_view	The value of actions attributed within a 28-day view attribution window.	metric
action_values.7d_click	action_values.7d_click	The value of actions attributed within a 7-day click attribution window.	metric
action_values.7d_view	action_values.7d_view	The value of actions attributed within a 7-day view attribution window.	metric
action_values.action_destination	action_values.action_destination	The value associated with the destination where users are directed after clicking an ad.	metric
action_values.add_payment_info	action_values.add_payment_info	The value associated with ‘add payment info’ events.	dimension
action_values.add_payment_info.1d_click	action_values.add_payment_info.1d_click	The value of ‘add payment info’ events attributed within a 1-day click attribution window.	dimension
action_values.add_payment_info.1d_view	action_values.add_payment_info.1d_view	The value of ‘add payment info’ events attributed within a 1-day view attribution window.	dimension
action_values.add_payment_info.28d_click	action_values.add_payment_info.28d_click	The value of ‘add payment info’ events attributed within a 28-day click attribution window.	dimension
action_values.add_payment_info.28d_view	action_values.add_payment_info.28d_view	The value of ‘add payment info’ events attributed within a 28-day view attribution window.	dimension
action_values.add_payment_info.7d_click	action_values.add_payment_info.7d_click	The value of ‘add payment info’ events attributed within a 7-day click attribution window.	dimension
action_values.add_payment_info.7d_view	action_values.add_payment_info.7d_view	The value of ‘add payment info’ events attributed within a 7-day view attribution window.	dimension
action_values.add_payment_info.action_destination	action_values.add_payment_info.action_destination	The value associated with the destination where users are directed after adding payment info.	dimension
action_values.add_payment_info.action_device	action_values.add_payment_info.action_device	The value associated with the device on which the ‘add payment info’ event occurred.	dimension
action_values.add_payment_info.action_target_id	action_values.add_payment_info.action_target_id	The value associated with the target ID of the ‘add payment info’ action.	dimension
action_values.add_to_cart	action_values.add_to_cart	The value associated with ‘add to cart’ events.	dimension
action_values.add_to_cart.1d_click	action_values.add_to_cart.1d_click	The value of ‘add to cart’ events attributed within a 1-day click attribution window.	metric
action_values.add_to_cart.1d_view	action_values.add_to_cart.1d_view	The monetary value of ‘add to cart’ actions attributed within 1 day of viewing the ad.	dimension
action_values.add_to_cart.28d_click	action_values.add_to_cart.28d_click	The monetary value of ‘add to cart’ actions attributed within 28 days of an ad click.	dimension
action_values.add_to_cart.28d_view	action_values.add_to_cart.28d_view	The monetary value of ‘add to cart’ actions attributed within 28 days of an ad view.	dimension
action_values.add_to_cart.7d_click	action_values.add_to_cart.7d_click	The monetary value of ‘add to cart’ actions attributed within 7 days of clicking the ad.	dimension
action_values.add_to_cart.7d_view	action_values.add_to_cart.7d_view	The value of ‘add to cart’ events attributed within a 7-day view attribution window.	metric
action_values.add_to_cart.action_device	action_values.add_to_cart.action_device	The monetary value of ‘add to cart’ actions broken down by the device on which they occurred.	dimension
action_values.add_to_wishlist	action_values.add_to_wishlist	The value associated with ‘add to wishlist’ events.	dimension
action_values.add_to_wishlist.1d_click	action_values.add_to_wishlist.1d_click	The value of ‘add to wishlist’ events attributed within a 1-day click attribution window.	dimension
action_values.add_to_wishlist.1d_view	action_values.add_to_wishlist.1d_view	The value of ‘add to wishlist’ events attributed within a 1-day view attribution window.	dimension
action_values.add_to_wishlist.28d_click	action_values.add_to_wishlist.28d_click	The value of ‘add to wishlist’ events attributed within a 28-day click attribution window.	dimension
action_values.add_to_wishlist.28d_view	action_values.add_to_wishlist.28d_view	The value of ‘add to wishlist’ events attributed within a 28-day view attribution window.	dimension
action_values.add_to_wishlist.7d_click	action_values.add_to_wishlist.7d_click	The value of ‘add to wishlist’ events attributed within a 7-day click attribution window.	dimension
action_values.add_to_wishlist.7d_view	action_values.add_to_wishlist.7d_view	The value of ‘add to wishlist’ events attributed within a 7-day view attribution window.	dimension
action_values.add_to_wishlist.action_device	action_values.add_to_wishlist.action_device	The value associated with the device on which the ‘add to wishlist’ event occurred.	dimension
action_values.android_smartphone.add_payment_info	action_values.android_smartphone.add_payment_info	The total value generated from “add payment info” actions on Android smartphones.	metric
action_values.android_smartphone.add_to_cart	action_values.android_smartphone.add_to_cart	The total value generated from “add to cart” actions on Android smartphones.	metric
action_values.android_smartphone.initiate_checkout	action_values.android_smartphone.initiate_checkout	The total value generated from “initiate checkout” actions on Android smartphones.	metric
action_values.android_smartphone.offsite_conversion.fb_pixel_add_payment_info	action_values.android_smartphone.offsite_conversion.fb_pixel_add_payment_info	The total value generated from “offsite conversion Facebook Pixel add payment info” actions on Android smartphones.	metric
action_values.android_smartphone.offsite_conversion.fb_pixel_add_to_cart	action_values.android_smartphone.offsite_conversion.fb_pixel_add_to_cart	The total value generated from “offsite conversion Facebook Pixel add to cart” actions on Android smartphones.	metric
action_values.android_smartphone.offsite_conversion.fb_pixel_initiate_checkout	action_values.android_smartphone.offsite_conversion.fb_pixel_initiate_checkout	The total value generated from “offsite conversion Facebook Pixel initiate checkout” actions on Android smartphones.	metric
action_values.android_smartphone.offsite_conversion.fb_pixel_purchase	action_values.android_smartphone.offsite_conversion.fb_pixel_purchase	The total value generated from “offsite conversion Facebook Pixel purchase” actions on Android smartphones.	metric
action_values.android_smartphone.offsite_conversion.fb_pixel_view_content	action_values.android_smartphone.offsite_conversion.fb_pixel_view_content	The total value generated from “offsite conversion Facebook Pixel view content” actions on Android smartphones.	metric
action_values.android_smartphone.omni_add_to_cart	action_values.android_smartphone.omni_add_to_cart	The total value generated from “omni add to cart” actions on Android smartphones.	metric
action_values.android_smartphone.omni_initiated_checkout	action_values.android_smartphone.omni_initiated_checkout	The total value generated from “omni initiated checkout” actions on Android smartphones.	metric
action_values.android_smartphone.omni_purchase	action_values.android_smartphone.omni_purchase	The total value generated from “omni purchase” actions on Android smartphones.	metric
action_values.android_smartphone.omni_view_content	action_values.android_smartphone.omni_view_content	The total value generated from “omni view content” actions on Android smartphones.	metric
action_values.android_smartphone.onsite_conversion.purchase	action_values.android_smartphone.onsite_conversion.purchase	The total value generated from “onsite conversion purchase” actions on Android smartphones.	metric
action_values.android_tablet.add_payment_info	action_values.android_tablet.add_payment_info	The total value generated from “add payment info” actions on Android tablets.	metric
action_values.android_tablet.add_to_cart	action_values.android_tablet.add_to_cart	The total value generated from “add to cart” actions on Android tablets.	metric
action_values.android_tablet.initiate_checkout	action_values.android_tablet.initiate_checkout	The total value generated from “initiate checkout” actions on Android tablets.	metric
action_values.android_tablet.offsite_conversion.fb_pixel_add_payment_info	action_values.android_tablet.offsite_conversion.fb_pixel_add_payment_info	The total value generated from “offsite conversion Facebook Pixel add payment info” actions on Android tablets.	metric
action_values.android_tablet.offsite_conversion.fb_pixel_add_to_cart	action_values.android_tablet.offsite_conversion.fb_pixel_add_to_cart	The total value generated from “offsite conversion Facebook Pixel add to cart” actions on Android tablets.	metric
action_values.android_tablet.offsite_conversion.fb_pixel_initiate_checkout	action_values.android_tablet.offsite_conversion.fb_pixel_initiate_checkout	The total value generated from “offsite conversion Facebook Pixel initiate checkout” actions on Android tablets.	metric
action_values.android_tablet.offsite_conversion.fb_pixel_purchase	action_values.android_tablet.offsite_conversion.fb_pixel_purchase	The total value generated from “offsite conversion Facebook Pixel purchase” actions on Android tablets.	metric
action_values.android_tablet.offsite_conversion.fb_pixel_view_content	action_values.android_tablet.offsite_conversion.fb_pixel_view_content	The total value generated from “offsite conversion Facebook Pixel view content” actions on Android tablets.	metric
action_values.android_tablet.omni_add_to_cart	action_values.android_tablet.omni_add_to_cart	The total value generated from “omni add to cart” actions on Android tablets.	metric
action_values.android_tablet.omni_initiated_checkout	action_values.android_tablet.omni_initiated_checkout	The total value generated from “omni initiated checkout” actions on Android tablets.	metric
action_values.android_tablet.omni_purchase	action_values.android_tablet.omni_purchase	The total value generated from “omni purchase” actions on Android tablets.	metric
action_values.android_tablet.omni_view_content	action_values.android_tablet.omni_view_content	The total value generated from “omni view content” actions on Android tablets.	metric
action_values.android_tablet.onsite_conversion.purchase	action_values.android_tablet.onsite_conversion.purchase	The total value generated from “onsite conversion purchase” actions on Android tablets.	metric
action_values.app_custom_event	action_values.app_custom_event	The value associated with custom events defined and tracked within a mobile application.	dimension
action_values.app_engagement	action_values.app_engagement	The value associated with user engagement actions within a mobile application.	dimension
action_values.app_engagement.1d_click	action_values.app_engagement.1d_click	The monetary value of app engagement actions, attributed to a 1-day click-through window.	dimension
action_values.app_engagement.1d_view	action_values.app_engagement.1d_view	The monetary value of app engagement actions attributed within 1 day of viewing the ad.	dimension
action_values.app_engagement.28d_click	action_values.app_engagement.28d_click	The monetary value of ‘app engagement’ actions attributed within 28 days of an ad click.	dimension
action_values.app_engagement.28d_view	action_values.app_engagement.28d_view	The monetary value of ‘app engagement’ actions attributed within 28 days of an ad view.	dimension
action_values.app_engagement.7d_click	action_values.app_engagement.7d_click	The monetary value of app engagement actions attributed within 7 days of clicking the ad.	dimension
action_values.app_engagement.7d_view	action_values.app_engagement.7d_view	The total value of app engagement actions, attributed within 7 days of viewing your ad.	dimension
action_values.app_install	action_values.app_install	The value associated with mobile application installation events.	dimension
action_values.app_install.1d_click	action_values.app_install.1d_click	The monetary value of mobile app installs, attributed to a 1-day click-through window.	dimension
action_values.app_install.1d_view	action_values.app_install.1d_view	The monetary value of app install actions attributed within 1 day of viewing the ad.	dimension
action_values.app_install.28d_click	action_values.app_install.28d_click	The monetary value of ‘app install’ actions attributed within 28 days of an ad click.	dimension
action_values.app_install.28d_view	action_values.app_install.28d_view	The monetary value of ‘app install’ actions attributed within 28 days of an ad view.	dimension
action_values.app_install.7d_click	action_values.app_install.7d_click	The monetary value of app install actions attributed within 7 days of clicking the ad.	dimension
action_values.app_install.7d_view	action_values.app_install.7d_view	The total value of app install actions, attributed within 7 days of viewing your ad.	dimension
action_values.app_story	action_values.app_story	The monetary value generated from app story actions attributed to the ad.	dimension
action_values.app_story.1d_click	action_values.app_story.1d_click	The monetary value generated from app story actions attributed to a 1-day click-through window.	dimension
action_values.app_story.1d_view	action_values.app_story.1d_view	The monetary value generated from app story actions, attributed within 1 day of viewing the ad.	dimension
action_values.app_story.28d_click	action_values.app_story.28d_click	The monetary value of ‘app story’ actions attributed within 28 days of an ad click.	dimension
action_values.app_story.28d_view	action_values.app_story.28d_view	The monetary value of ‘app story’ actions attributed within 28 days of an ad view.	dimension
action_values.app_story.7d_click	action_values.app_story.7d_click	The monetary value generated from app story actions, attributed within 7 days of clicking the ad.	dimension
action_values.app_story.7d_view	action_values.app_story.7d_view	The monetary value generated from app story actions attributed to a 7-day view-through window.	dimension
action_values.app_use	action_values.app_use	The monetary value generated from app usage attributed to the ad.	dimension
action_values.app_use.1d_click	action_values.app_use.1d_click	The monetary value of app usage events, attributed to a 1-day click-through window.	dimension
action_values.app_use.1d_view	action_values.app_use.1d_view	The monetary value of app use actions attributed within 1 day of viewing the ad.	dimension
action_values.app_use.28d_click	action_values.app_use.28d_click	The monetary value of ‘app use’ actions attributed within 28 days of an ad click.	dimension
action_values.app_use.28d_view	action_values.app_use.28d_view	The monetary value of ‘app use’ actions attributed within 28 days of an ad view.	dimension
action_values.app_use.7d_click	action_values.app_use.7d_click	The monetary value of app use actions attributed within 7 days of clicking the ad.	dimension
action_values.app_use.7d_view	action_values.app_use.7d_view	The monetary value generated from app usage actions attributed to a 7-day view-through window.	dimension
action_values.checkin	action_values.checkin	The value associated with user check-in events.	dimension
action_values.checkin.1d_click	action_values.checkin.1d_click	The monetary value of check-in actions, attributed to a 1-day click-through window.	dimension
action_values.checkin.1d_view	action_values.checkin.1d_view	The monetary value generated from check-in actions, attributed within 1 day of viewing the ad.	dimension
action_values.checkin.28d_click	action_values.checkin.28d_click	The monetary value of ‘check-in’ actions attributed within 28 days of an ad click.	dimension
action_values.checkin.28d_view	action_values.checkin.28d_view	The monetary value of ‘check-in’ actions attributed within 28 days of an ad view.	dimension
action_values.checkin.7d_click	action_values.checkin.7d_click	The monetary value generated from check-in actions, attributed within 7 days of clicking the ad.	dimension
action_values.checkin.7d_view	action_values.checkin.7d_view	The monetary value generated from check-in actions attributed to a 7-day view-through window.	dimension
action_values.comment	action_values.comment	The value associated with user comments on posts or ads.	dimension
action_values.comment.1d_click	action_values.comment.1d_click	The monetary value of post comments, attributed to a 1-day click-through window.	dimension
action_values.comment.1d_view	action_values.comment.1d_view	The monetary value of comment actions attributed within 1 day of viewing the ad.	dimension
action_values.comment.28d_click	action_values.comment.28d_click	The monetary value of ‘comment’ actions attributed within 28 days of an ad click.	dimension
action_values.comment.28d_view	action_values.comment.28d_view	The monetary value of ‘comment’ actions attributed within 28 days of an ad view.	dimension
action_values.comment.7d_click	action_values.comment.7d_click	The monetary value of comment actions attributed within 7 days of clicking the ad.	dimension
action_values.comment.7d_view	action_values.comment.7d_view	The total value of comment actions, attributed within 7 days of viewing your ad.	dimension
action_values.commerce_event	action_values.commerce_event	The monetary value associated with commerce events.	dimension
action_values.commerce_event.1d_click	action_values.commerce_event.1d_click	Total monetary value of commerce events, attributed within a 1-day click window.	dimension
action_values.commerce_event.1d_view	action_values.commerce_event.1d_view	Total monetary value of commerce events, attributed within a 1-day view window.	dimension
action_values.commerce_event.28d_click	action_values.commerce_event.28d_click	The total monetary value of all commerce events, attributed within 28 days of a click on your ad.	dimension
action_values.commerce_event.28d_view	action_values.commerce_event.28d_view	The total monetary value of all commerce events, attributed within 28 days of viewing your ad.	dimension
action_values.commerce_event.7d_click	action_values.commerce_event.7d_click	The total value generated from commerce events, attributed within 7 days of a click.	dimension
action_values.commerce_event.7d_view	action_values.commerce_event.7d_view	The total monetary value of all commerce events, attributed within 7 days of viewing your ad.	dimension
action_values.commerce_event.action_device	action_values.commerce_event.action_device	The device on which a commerce event (e.g., purchase, add to cart) occurred, used as a breakdown for action values.	dimension
action_values.commerce_event.add_to_cart	action_values.commerce_event.add_to_cart	The value of ‘add to cart’ commerce events attributed to your ads, within the default attribution window.	dimension
action_values.commerce_event.add_to_cart.1d_click	action_values.commerce_event.add_to_cart.1d_click	Total monetary value of add to cart commerce events, attributed within a 1-day click window.	dimension
action_values.commerce_event.add_to_cart.1d_view	action_values.commerce_event.add_to_cart.1d_view	Total monetary value of add to cart commerce events, attributed within a 1-day view window.	dimension
action_values.commerce_event.add_to_cart.28d_click	action_values.commerce_event.add_to_cart.28d_click	The total monetary value of ‘add to cart’ commerce events, attributed within 28 days of a click on your ad.	dimension
action_values.commerce_event.add_to_cart.28d_view	action_values.commerce_event.add_to_cart.28d_view	The total monetary value of ‘add to cart’ commerce events, attributed within 28 days of viewing your ad.	dimension
action_values.commerce_event.add_to_cart.7d_click	action_values.commerce_event.add_to_cart.7d_click	The total monetary value of ‘add to cart’ commerce events, attributed within 7 days of a click on your ad.	dimension
action_values.commerce_event.add_to_cart.7d_view	action_values.commerce_event.add_to_cart.7d_view	The total monetary value of ‘add to cart’ commerce events, attributed within 7 days of viewing your ad.	dimension
action_values.commerce_event.message_to_buy	action_values.commerce_event.message_to_buy	The value of ‘message to buy’ commerce events attributed to your ads, within the default attribution window.	dimension
action_values.commerce_event.message_to_buy.1d_click	action_values.commerce_event.message_to_buy.1d_click	Total monetary value of message to buy commerce events, attributed within a 1-day click window.	dimension
action_values.commerce_event.message_to_buy.1d_view	action_values.commerce_event.message_to_buy.1d_view	Total monetary value of message to buy commerce events, attributed within a 1-day view window.	dimension
action_values.commerce_event.message_to_buy.28d_click	action_values.commerce_event.message_to_buy.28d_click	The total monetary value of ‘message to buy’ commerce events, attributed within 28 days of a click on your ad.	dimension
action_values.commerce_event.message_to_buy.28d_view	action_values.commerce_event.message_to_buy.28d_view	The total monetary value of ‘message to buy’ commerce events, attributed within 28 days of viewing your ad.	dimension
action_values.commerce_event.message_to_buy.7d_click	action_values.commerce_event.message_to_buy.7d_click	The total monetary value of ‘message to buy’ commerce events, attributed within 7 days of a click on your ad.	dimension
action_values.commerce_event.message_to_buy.7d_view	action_values.commerce_event.message_to_buy.7d_view	The total monetary value of ‘message to buy’ commerce events, attributed within 7 days of viewing your ad.	dimension
action_values.commerce_event.purchase	action_values.commerce_event.purchase	The value of ‘purchase’ commerce events attributed to your ads, within the default attribution window.	dimension
action_values.commerce_event.purchase.1d_click	action_values.commerce_event.purchase.1d_click	Total monetary value of purchase commerce events, attributed within a 1-day click window.	dimension
action_values.commerce_event.purchase.1d_view	action_values.commerce_event.purchase.1d_view	Total monetary value of purchase commerce events, attributed within a 1-day view window.	dimension
action_values.commerce_event.purchase.28d_click	action_values.commerce_event.purchase.28d_click	The total monetary value of ‘purchase’ commerce events, attributed within 28 days of a click on your ad.	dimension
action_values.commerce_event.purchase.28d_view	action_values.commerce_event.purchase.28d_view	The total monetary value of ‘purchase’ commerce events, attributed within 28 days of viewing your ad.	dimension
action_values.commerce_event.purchase.7d_click	action_values.commerce_event.purchase.7d_click	The total monetary value of ‘purchase’ commerce events, attributed within 7 days of a click on your ad.	dimension
action_values.commerce_event.purchase.7d_view	action_values.commerce_event.purchase.7d_view	The total monetary value of ‘purchase’ commerce events, attributed within 7 days of viewing your ad.	dimension
action_values.commerce_event.view_content	action_values.commerce_event.view_content	The value of ‘view content’ commerce events attributed to your ads, within the default attribution window.	dimension
action_values.commerce_event.view_content.1d_click	action_values.commerce_event.view_content.1d_click	Total monetary value of view content commerce events, attributed within a 1-day click window.	dimension
action_values.commerce_event.view_content.1d_view	action_values.commerce_event.view_content.1d_view	Total monetary value of view content commerce events, attributed within a 1-day view window.	dimension
action_values.commerce_event.view_content.28d_click	action_values.commerce_event.view_content.28d_click	The total monetary value of ‘view content’ commerce events, attributed within 28 days of a click on your ad.	dimension
action_values.commerce_event.view_content.28d_view	action_values.commerce_event.view_content.28d_view	The total monetary value of ‘view content’ commerce events, attributed within 28 days of viewing your ad.	dimension
action_values.commerce_event.view_content.7d_click	action_values.commerce_event.view_content.7d_click	The total monetary value of ‘view content’ commerce events, attributed within 7 days of a click on your ad.	dimension
action_values.commerce_event.view_content.7d_view	action_values.commerce_event.view_content.7d_view	The total monetary value of ‘view content’ commerce events, attributed within 7 days of viewing your ad.	dimension
action_values.complete_registration	action_values.complete_registration	The value associated with users completing a registration process.	dimension
action_values.complete_registration.1d_click	action_values.complete_registration.1d_click	The monetary value of complete registration events, attributed to a 1-day click-through window.	dimension
action_values.complete_registration.1d_view	action_values.complete_registration.1d_view	The monetary value of complete registration actions attributed within 1 day of viewing the ad.	metric
action_values.complete_registration.28d_click	action_values.complete_registration.28d_click	The monetary value of ‘complete registration’ actions attributed within 28 days of an ad click.	dimension
action_values.complete_registration.28d_view	action_values.complete_registration.28d_view	The monetary value of ‘complete registration’ actions attributed within 28 days of an ad view.	dimension
action_values.complete_registration.7d_click	action_values.complete_registration.7d_click	The monetary value of complete registration actions attributed within 7 days of clicking the ad.	metric
action_values.complete_registration.7d_view	action_values.complete_registration.7d_view	The total value generated from complete registration actions, attributed to an ad view within 7 days.	metric
action_values.complete_registration.action_device	action_values.complete_registration.action_device	The total value generated from “complete registration” actions, broken down by the device type where the action occurred.	dimension
action_values.credit_spent	action_values.credit_spent	The value of virtual or in-app credits spent by users.	dimension
action_values.credit_spent.1d_click	action_values.credit_spent.1d_click	The monetary value of credits spent within an app, attributed to a 1-day click-through window.	dimension
action_values.credit_spent.1d_view	action_values.credit_spent.1d_view	The monetary value generated from credit spent actions, attributed within 1 day of viewing the ad.	dimension
action_values.credit_spent.28d_click	action_values.credit_spent.28d_click	The monetary value of ‘credit spent’ actions attributed within 28 days of an ad click.	dimension
action_values.credit_spent.28d_view	action_values.credit_spent.28d_view	The monetary value of ‘credit spent’ actions attributed within 28 days of an ad view.	dimension
action_values.credit_spent.7d_click	action_values.credit_spent.7d_click	The monetary value generated from credit spent actions, attributed within 7 days of clicking the ad.	dimension
action_values.credit_spent.7d_view	action_values.credit_spent.7d_view	The monetary value generated from credit spending actions attributed to a 7-day view-through window.	dimension
action_values.desktop.add_payment_info	action_values.desktop.add_payment_info	The total value generated from “add payment info” actions on desktop devices.	metric
action_values.desktop.add_to_cart	action_values.desktop.add_to_cart	The total value generated from “add to cart” actions on desktop devices.	metric
action_values.desktop.initiate_checkout	action_values.desktop.initiate_checkout	The total value generated from “initiate checkout” actions on desktop devices.	metric
action_values.desktop.offsite_conversion.fb_pixel_add_payment_info	action_values.desktop.offsite_conversion.fb_pixel_add_payment_info	The total value generated from “offsite conversion Facebook Pixel add payment info” actions on desktop devices.	metric
action_values.desktop.offsite_conversion.fb_pixel_add_to_cart	action_values.desktop.offsite_conversion.fb_pixel_add_to_cart	The total value generated from “offsite conversion Facebook Pixel add to cart” actions on desktop devices.	metric
action_values.desktop.offsite_conversion.fb_pixel_initiate_checkout	action_values.desktop.offsite_conversion.fb_pixel_initiate_checkout	The total value generated from “offsite conversion Facebook Pixel initiate checkout” actions on desktop devices.	metric
action_values.desktop.offsite_conversion.fb_pixel_purchase	action_values.desktop.offsite_conversion.fb_pixel_purchase	The total value generated from “offsite conversion Facebook Pixel purchase” actions on desktop devices.	metric
action_values.desktop.offsite_conversion.fb_pixel_view_content	action_values.desktop.offsite_conversion.fb_pixel_view_content	The total value generated from “offsite conversion Facebook Pixel view content” actions on desktop devices.	metric
action_values.desktop.omni_add_to_cart	action_values.desktop.omni_add_to_cart	The total value generated from “omni add to cart” actions on desktop devices.	metric
action_values.desktop.omni_initiated_checkout	action_values.desktop.omni_initiated_checkout	The total value generated from “omni initiated checkout” actions on desktop devices.	metric
action_values.desktop.omni_purchase	action_values.desktop.omni_purchase	The total value generated from “omni purchase” actions on desktop devices.	metric
action_values.desktop.omni_view_content	action_values.desktop.omni_view_content	The total value generated from “omni view content” actions on desktop devices.	metric
action_values.desktop.onsite_conversion.purchase	action_values.desktop.onsite_conversion.purchase	The total value generated from “onsite conversion purchase” actions on desktop devices.	metric
action_values.full_view	action_values.full_view	The value associated with users completing a full view of an ad or content, such as an Instant Experience.	dimension
action_values.full_view.1d_click	action_values.full_view.1d_click	The monetary value generated from full view actions attributed to a 1-day click-through window.	dimension
action_values.full_view.1d_view	action_values.full_view.1d_view	The monetary value generated from full view actions, attributed within 1 day of viewing the ad.	dimension
action_values.full_view.28d_click	action_values.full_view.28d_click	The monetary value of ‘full view’ actions attributed within 28 days of an ad click.	dimension
action_values.full_view.28d_view	action_values.full_view.28d_view	The monetary value of ‘full view’ actions attributed within 28 days of an ad view.	dimension
action_values.full_view.7d_click	action_values.full_view.7d_click	The monetary value generated from full view actions, attributed within 7 days of clicking the ad.	dimension
action_values.full_view.7d_view	action_values.full_view.7d_view	The monetary value generated from full view actions attributed to a 7-day view-through window.	dimension
action_values.games.plays	action_values.games.plays	The value associated with game plays or interactions within gaming applications.	dimension
action_values.games.plays.1d_click	action_values.games.plays.1d_click	The monetary value of game plays, attributed to a 1-day click-through window.	dimension
action_values.games.plays.1d_view	action_values.games.plays.1d_view	The monetary value of game plays attributed within 1 day of viewing the ad.	dimension
action_values.games.plays.28d_click	action_values.games.plays.28d_click	The monetary value of ‘game plays’ actions attributed within 28 days of an ad click.	dimension
action_values.games.plays.28d_view	action_values.games.plays.28d_view	The monetary value of ‘game plays’ actions attributed within 28 days of an ad view.	dimension
action_values.games.plays.7d_click	action_values.games.plays.7d_click	The monetary value of game plays attributed within 7 days of clicking the ad.	dimension
action_values.games.plays.7d_view	action_values.games.plays.7d_view	The monetary value generated from game plays attributed to a 7-day view-through window.	dimension
action_values.initiate_checkout	action_values.initiate_checkout	The value associated with users initiating a checkout process.	metric
action_values.initiate_checkout.1d_click	action_values.initiate_checkout.1d_click	The monetary value of ‘initiate checkout’ actions attributed within 1 day of an ad click.	dimension
action_values.initiate_checkout.1d_view	action_values.initiate_checkout.1d_view	The monetary value of ‘initiate checkout’ actions attributed within 1 day of viewing the ad.	dimension
action_values.initiate_checkout.28d_click	action_values.initiate_checkout.28d_click	The monetary value of ‘initiate checkout’ actions attributed within 28 days of an ad click.	dimension
action_values.initiate_checkout.28d_view	action_values.initiate_checkout.28d_view	The monetary value of ‘initiate checkout’ actions attributed within 28 days of an ad view.	dimension
action_values.initiate_checkout.7d_click	action_values.initiate_checkout.7d_click	The monetary value of ‘initiate checkout’ actions attributed within 7 days of clicking the ad.	dimension
action_values.initiate_checkout.7d_view	action_values.initiate_checkout.7d_view	The monetary value of ‘initiate checkout’ actions attributed within 7 days of an ad view.	dimension
action_values.initiate_checkout.action_device	action_values.initiate_checkout.action_device	The monetary value of ‘initiate checkout’ actions broken down by the device used to perform the action.	dimension
action_values.instagram_profile_engagement	action_values.instagram_profile_engagement	The value associated with engagement actions on an Instagram profile, such as profile visits or interactions.	dimension
action_values.instagram_profile_engagement.1d_click	action_values.instagram_profile_engagement.1d_click	The monetary value generated from Instagram profile engagements attributed to a 1-day click-through window.	dimension
action_values.instagram_profile_engagement.1d_view	action_values.instagram_profile_engagement.1d_view	The monetary value of Instagram profile engagement actions attributed within 1 day of viewing the ad.	dimension
action_values.instagram_profile_engagement.28d_click	action_values.instagram_profile_engagement.28d_click	The monetary value of ‘Instagram profile engagement’ actions attributed within 28 days of an ad click.	dimension
action_values.instagram_profile_engagement.28d_view	action_values.instagram_profile_engagement.28d_view	The monetary value of ‘Instagram profile engagement’ actions attributed within 28 days of an ad view.	dimension
action_values.instagram_profile_engagement.7d_click	action_values.instagram_profile_engagement.7d_click	The monetary value of Instagram profile engagement actions attributed within 7 days of clicking the ad.	dimension
action_values.instagram_profile_engagement.7d_view	action_values.instagram_profile_engagement.7d_view	The monetary value generated from Instagram profile engagements attributed to a 7-day view-through window.	dimension
action_values.interactive_component_tap	action_values.interactive_component_tap	The value associated with taps on interactive components within an ad.	dimension
action_values.interactive_component_tap.1d_click	action_values.interactive_component_tap.1d_click	The monetary value of taps on interactive components within your ad, attributed to a 1-day click-through window.	dimension
action_values.interactive_component_tap.1d_view	action_values.interactive_component_tap.1d_view	The monetary value generated from interactive component tap actions, attributed within 1 day of viewing the ad.	dimension
action_values.interactive_component_tap.28d_click	action_values.interactive_component_tap.28d_click	The monetary value of ‘interactive component tap’ actions attributed within 28 days of an ad click.	dimension
action_values.interactive_component_tap.28d_view	action_values.interactive_component_tap.28d_view	The monetary value of ‘interactive component tap’ actions attributed within 28 days of an ad view.	dimension
action_values.interactive_component_tap.7d_click	action_values.interactive_component_tap.7d_click	The monetary value generated from interactive component tap actions, attributed within 7 days of clicking the ad.	dimension
action_values.interactive_component_tap.7d_view	action_values.interactive_component_tap.7d_view	The monetary value generated from interactive component taps attributed to a 7-day view-through window.	dimension
action_values.ipad.add_payment_info	action_values.ipad.add_payment_info	The total value generated from “add payment info” actions on iPad devices.	metric
action_values.ipad.add_to_cart	action_values.ipad.add_to_cart	The total value generated from “add to cart” actions on iPad devices.	metric
action_values.ipad.initiate_checkout	action_values.ipad.initiate_checkout	The total value generated from “initiate checkout” actions on iPad devices.	metric
action_values.ipad.offsite_conversion.fb_pixel_add_payment_info	action_values.ipad.offsite_conversion.fb_pixel_add_payment_info	The total value generated from “offsite conversion Facebook Pixel add payment info” actions on iPad devices.	metric
action_values.ipad.offsite_conversion.fb_pixel_add_to_cart	action_values.ipad.offsite_conversion.fb_pixel_add_to_cart	The total value generated from “offsite conversion Facebook Pixel add to cart” actions on iPad devices.	metric
action_values.ipad.offsite_conversion.fb_pixel_initiate_checkout	action_values.ipad.offsite_conversion.fb_pixel_initiate_checkout	The total value generated from “offsite conversion Facebook Pixel initiate checkout” actions on iPad devices.	metric
action_values.ipad.offsite_conversion.fb_pixel_purchase	action_values.ipad.offsite_conversion.fb_pixel_purchase	The total value generated from “offsite conversion Facebook Pixel purchase” actions on iPad devices.	metric
action_values.ipad.offsite_conversion.fb_pixel_view_content	action_values.ipad.offsite_conversion.fb_pixel_view_content	The total value generated from “offsite conversion Facebook Pixel view content” actions on iPad devices.	metric
action_values.ipad.omni_add_to_cart	action_values.ipad.omni_add_to_cart	The total value generated from “omni add to cart” actions on iPad devices.	metric
action_values.ipad.omni_initiated_checkout	action_values.ipad.omni_initiated_checkout	The total value generated from “omni initiated checkout” actions on iPad devices.	metric
action_values.ipad.omni_purchase	action_values.ipad.omni_purchase	The total value generated from “omni purchase” actions on iPad devices.	metric
action_values.ipad.omni_view_content	action_values.ipad.omni_view_content	The total value generated from “omni view content” actions on iPad devices.	metric
action_values.ipad.onsite_conversion.purchase	action_values.ipad.onsite_conversion.purchase	The total value generated from “onsite conversion purchase” actions on iPad devices.	metric
action_values.iphone.add_payment_info	action_values.iphone.add_payment_info	The total value generated from “add payment info” actions on iPhone devices.	metric
action_values.iphone.add_to_cart	action_values.iphone.add_to_cart	The total value generated from “add to cart” actions on iPhone devices.	metric
action_values.iphone.initiate_checkout	action_values.iphone.initiate_checkout	The total value generated from “initiate checkout” actions on iPhone devices.	metric
action_values.iphone.offsite_conversion.fb_pixel_add_payment_info	action_values.iphone.offsite_conversion.fb_pixel_add_payment_info	The total value generated from “offsite conversion Facebook Pixel add payment info” actions on iPhone devices.	metric
action_values.iphone.offsite_conversion.fb_pixel_add_to_cart	action_values.iphone.offsite_conversion.fb_pixel_add_to_cart	The total value generated from “offsite conversion Facebook Pixel add to cart” actions on iPhone devices.	metric
action_values.iphone.offsite_conversion.fb_pixel_initiate_checkout	action_values.iphone.offsite_conversion.fb_pixel_initiate_checkout	The total value generated from “offsite conversion Facebook Pixel initiate checkout” actions on iPhone devices.	metric
action_values.iphone.offsite_conversion.fb_pixel_purchase	action_values.iphone.offsite_conversion.fb_pixel_purchase	The total value generated from “offsite conversion Facebook Pixel purchase” actions on iPhone devices.	metric
action_values.iphone.offsite_conversion.fb_pixel_view_content	action_values.iphone.offsite_conversion.fb_pixel_view_content	The total value generated from “offsite conversion Facebook Pixel view content” actions on iPhone devices.	metric
action_values.iphone.omni_add_to_cart	action_values.iphone.omni_add_to_cart	The total value generated from “omni add to cart” actions on iPhone devices.	metric
action_values.iphone.omni_initiated_checkout	action_values.iphone.omni_initiated_checkout	The total value generated from “omni initiated checkout” actions on iPhone devices.	metric
action_values.iphone.omni_purchase	action_values.iphone.omni_purchase	The monetary value of omni-channel purchase conversions attributed to ads, specifically originating from iPhone devices. This captures the value of purchases across various platforms and channels that are linked to ad interactions on iPhones.	metric
action_values.iphone.omni_view_content	action_values.iphone.omni_view_content	The monetary value associated with omni-channel content view events attributed to ads, specifically originating from iPhone devices. This includes the value of users viewing content across different channels after interacting with ads on iPhones.	metric
action_values.iphone.onsite_conversion.purchase	action_values.iphone.onsite_conversion.purchase	The monetary value of purchases that occurred directly on Meta platforms (on-site conversions) and were attributed to ads, specifically originating from iPhone devices.	metric
action_values.ipod.add_payment_info	action_values.ipod.add_payment_info	The monetary value associated with users adding payment information, attributed to ads, specifically originating from iPod devices.	metric
action_values.ipod.add_to_cart	action_values.ipod.add_to_cart	The monetary value associated with users adding items to their shopping carts, attributed to ads, specifically originating from iPod devices.	metric
action_values.ipod.initiate_checkout	action_values.ipod.initiate_checkout	The monetary value associated with users initiating the checkout process, attributed to ads, specifically originating from iPod devices.	metric
action_values.ipod.offsite_conversion.fb_pixel_add_payment_info	action_values.ipod.offsite_conversion.fb_pixel_add_payment_info	The monetary value of offsite conversions where users added payment information, tracked via the Facebook Pixel and attributed to ads, specifically originating from iPod devices.	metric
action_values.ipod.offsite_conversion.fb_pixel_add_to_cart	action_values.ipod.offsite_conversion.fb_pixel_add_to_cart	The monetary value of offsite conversions where users added items to their shopping carts, tracked via the Facebook Pixel and attributed to ads, specifically originating from iPod devices.	metric
action_values.ipod.offsite_conversion.fb_pixel_initiate_checkout	action_values.ipod.offsite_conversion.fb_pixel_initiate_checkout	The monetary value of offsite conversions where users initiated checkout, tracked via the Facebook Pixel and attributed to ads, specifically originating from iPod devices.	metric
action_values.ipod.offsite_conversion.fb_pixel_purchase	action_values.ipod.offsite_conversion.fb_pixel_purchase	The monetary value of offsite purchases tracked via the Facebook Pixel and attributed to ads, specifically originating from iPod devices.	metric
action_values.ipod.offsite_conversion.fb_pixel_view_content	action_values.ipod.offsite_conversion.fb_pixel_view_content	The monetary value of offsite conversions where users viewed content, tracked via the Facebook Pixel and attributed to ads, specifically originating from iPod devices.	metric
action_values.ipod.omni_add_to_cart	action_values.ipod.omni_add_to_cart	The monetary value of omni-channel add to cart events attributed to ads, specifically originating from iPod devices.	metric
action_values.ipod.omni_initiated_checkout	action_values.ipod.omni_initiated_checkout	The monetary value of omni-channel initiated checkout events attributed to ads, specifically originating from iPod devices.	metric
action_values.ipod.omni_purchase	action_values.ipod.omni_purchase	The monetary value of omni-channel purchase conversions attributed to ads, specifically originating from iPod devices.	metric
action_values.ipod.omni_view_content	action_values.ipod.omni_view_content	The monetary value of omni-channel view content events attributed to ads, specifically originating from iPod devices.	metric
action_values.landing_page_view	action_values.landing_page_view	The value associated with views of a landing page after an ad click.	dimension
action_values.landing_page_view.1d_click	action_values.landing_page_view.1d_click	The monetary value of landing page views, attributed to a 1-day click-through window.	dimension
action_values.landing_page_view.1d_view	action_values.landing_page_view.1d_view	The monetary value of landing page view actions attributed within 1 day of viewing the ad.	dimension
action_values.landing_page_view.28d_click	action_values.landing_page_view.28d_click	The monetary value of ‘landing page view’ actions attributed within 28 days of an ad click.	dimension
action_values.landing_page_view.28d_view	action_values.landing_page_view.28d_view	The monetary value of ‘landing page view’ actions attributed within 28 days of an ad view.	dimension
action_values.landing_page_view.7d_click	action_values.landing_page_view.7d_click	The monetary value of landing page view actions attributed within 7 days of clicking the ad.	dimension
action_values.landing_page_view.7d_view	action_values.landing_page_view.7d_view	The monetary value generated from landing page views attributed to a 7-day view-through window.	dimension
action_values.lead	action_values.lead	The value associated with lead generation events.	dimension
action_values.lead.1d_click	action_values.lead.1d_click	The value of lead generation events attributed within a 1-day click attribution window.	dimension
action_values.lead.1d_view	action_values.lead.1d_view	The value of lead generation events attributed within a 1-day view attribution window.	dimension
action_values.lead.28d_click	action_values.lead.28d_click	The value of lead generation events attributed within a 28-day click attribution window.	dimension
action_values.lead.28d_view	action_values.lead.28d_view	The value of lead generation events attributed within a 28-day view attribution window.	dimension
action_values.lead.7d_click	action_values.lead.7d_click	The value of lead generation events attributed within a 7-day click attribution window.	dimension
action_values.lead.7d_view	action_values.lead.7d_view	The value of lead generation events attributed within a 7-day view attribution window.	dimension
action_values.lead.action_destination	action_values.lead.action_destination	The value associated with the destination where users are directed after a lead generation action.	dimension
action_values.lead.action_device	action_values.lead.action_device	The value associated with the device on which a lead generation event occurred.	dimension
action_values.lead.action_target_id	action_values.lead.action_target_id	The value associated with the target ID of a lead generation action.	dimension
action_values.leadgen.other	action_values.leadgen.other	The value associated with other types of lead generation events not specifically categorized.	dimension
action_values.leadgen.other.1d_click	action_values.leadgen.other.1d_click	The monetary value of other lead generation actions, attributed to a 1-day click-through window.	dimension
action_values.leadgen.other.1d_view	action_values.leadgen.other.1d_view	The monetary value of other lead generation actions attributed within 1 day of viewing the ad.	dimension
action_values.leadgen.other.28d_click	action_values.leadgen.other.28d_click	The monetary value of ‘other lead generation’ actions attributed within 28 days of an ad click.	dimension
action_values.leadgen.other.28d_view	action_values.leadgen.other.28d_view	The monetary value of ‘other lead generation’ actions attributed within 28 days of an ad view.	dimension
action_values.leadgen.other.7d_click	action_values.leadgen.other.7d_click	The monetary value of other lead generation actions attributed within 7 days of clicking the ad.	dimension
action_values.leadgen.other.7d_view	action_values.leadgen.other.7d_view	The monetary value generated from other lead generation actions attributed to a 7-day view-through window.	dimension
action_values.leadgen_grouped	action_values.leadgen_grouped	The aggregated value of lead generation actions.	dimension
action_values.leadgen_grouped.1d_click	action_values.leadgen_grouped.1d_click	The monetary value of grouped lead generation actions (e.g., from Messenger and Instant Forms), attributed to a 1-day click-through window.	dimension
action_values.leadgen_grouped.1d_view	action_values.leadgen_grouped.1d_view	The monetary value of grouped lead generation actions attributed within 1 day of viewing the ad.	dimension
action_values.leadgen_grouped.28d_click	action_values.leadgen_grouped.28d_click	The monetary value of ‘grouped lead generation’ actions attributed within 28 days of an ad click.	dimension
action_values.leadgen_grouped.28d_view	action_values.leadgen_grouped.28d_view	The monetary value of ‘grouped lead generation’ actions attributed within 28 days of an ad view.	dimension
action_values.leadgen_grouped.7d_click	action_values.leadgen_grouped.7d_click	The monetary value of grouped lead generation actions attributed within 7 days of clicking the ad.	dimension
action_values.leadgen_grouped.7d_view	action_values.leadgen_grouped.7d_view	The value generated from grouped lead generation actions, attributed within 7 days of an impression of your ad.	dimension
action_values.like	action_values.like	The value associated with ‘like’ reactions on posts or ads.	dimension
action_values.like.1d_click	action_values.like.1d_click	The monetary value of Page likes, attributed to a 1-day click-through window.	dimension
action_values.like.1d_view	action_values.like.1d_view	The monetary value of ‘like’ actions attributed within 1 day of viewing the ad.	dimension
action_values.like.28d_click	action_values.like.28d_click	The monetary value of ‘like’ actions attributed within 28 days of an ad click.	dimension
action_values.like.28d_view	action_values.like.28d_view	The monetary value of ‘like’ actions attributed within 28 days of an ad view.	dimension
action_values.like.7d_click	action_values.like.7d_click	The monetary value of ‘like’ actions attributed within 7 days of clicking the ad.	dimension
action_values.like.7d_view	action_values.like.7d_view	The total value of like actions, attributed within 7 days of viewing your ad.	dimension
action_values.link_click	action_values.link_click	The value associated with clicks on links within an advertisement.	dimension
action_values.link_click.1d_click	action_values.link_click.1d_click	The monetary value of clicks on ad links, attributed to a 1-day click-through window.	dimension
action_values.link_click.1d_view	action_values.link_click.1d_view	The monetary value of link click actions attributed within 1 day of viewing the ad.	dimension
action_values.link_click.28d_click	action_values.link_click.28d_click	The monetary value of ‘link click’ actions attributed within 28 days of an ad click.	dimension
action_values.link_click.28d_view	action_values.link_click.28d_view	The monetary value of ‘link click’ actions attributed within 28 days of an ad view.	dimension
action_values.link_click.7d_click	action_values.link_click.7d_click	The monetary value of link click actions attributed within 7 days of clicking the ad.	dimension
action_values.link_click.7d_view	action_values.link_click.7d_view	The total value of link click actions, attributed within 7 days of viewing your ad.	dimension
action_values.mention	action_values.mention	The monetary value generated from mentions attributed to the ad.	dimension
action_values.mention.1d_click	action_values.mention.1d_click	The monetary value generated from mentions attributed to a 1-day click-through window.	dimension
action_values.mention.1d_view	action_values.mention.1d_view	The total value of ‘mention’ actions attributed to a 1-day view attribution window.	dimension
action_values.mention.28d_click	action_values.mention.28d_click	The total value of ‘mention’ actions attributed to a 28-day click attribution window.	dimension
action_values.mention.28d_view	action_values.mention.28d_view	The total value of ‘mention’ actions attributed to a 28-day view attribution window.	dimension
action_values.mention.7d_click	action_values.mention.7d_click	The total value of ‘mention’ actions attributed to a 7-day click attribution window.	dimension
action_values.mention.7d_view	action_values.mention.7d_view	The monetary value generated from mentions attributed to a 7-day view-through window.	dimension
action_values.messenger.block	action_values.messenger.block	The value associated with users blocking a Messenger conversation.	dimension
action_values.messenger.block.1d_click	action_values.messenger.block.1d_click	The monetary value of messenger block actions, attributed to a 1-day click-through window.	dimension
action_values.messenger.block.1d_view	action_values.messenger.block.1d_view	The monetary value generated from Messenger block actions, attributed within 1 day of viewing the ad.	dimension
action_values.messenger.block.28d_click	action_values.messenger.block.28d_click	The monetary value of ‘Messenger block’ actions attributed within 28 days of an ad click.	dimension
action_values.messenger.block.28d_view	action_values.messenger.block.28d_view	The monetary value of ‘Messenger block’ actions attributed within 28 days of an ad view.	dimension
action_values.messenger.block.7d_click	action_values.messenger.block.7d_click	The monetary value generated from Messenger block actions, attributed within 7 days of clicking the ad.	dimension
action_values.messenger.block.7d_view	action_values.messenger.block.7d_view	The monetary value generated from messenger block actions attributed to a 7-day view-through window.	dimension
action_values.messenger.reply	action_values.messenger.reply	The value associated with replies in a Messenger conversation.	dimension
action_values.messenger.reply.1d_click	action_values.messenger.reply.1d_click	The monetary value of messenger reply actions, attributed to a 1-day click-through window.	dimension
action_values.messenger.reply.1d_view	action_values.messenger.reply.1d_view	The monetary value generated from Messenger reply actions, attributed within 1 day of viewing the ad.	dimension
action_values.messenger.reply.28d_click	action_values.messenger.reply.28d_click	The monetary value of ‘Messenger reply’ actions attributed within 28 days of an ad click.	dimension
action_values.messenger.reply.28d_view	action_values.messenger.reply.28d_view	The monetary value of ‘Messenger reply’ actions attributed within 28 days of an ad view.	dimension
action_values.messenger.reply.7d_click	action_values.messenger.reply.7d_click	The monetary value generated from Messenger reply actions, attributed within 7 days of clicking the ad.	dimension
action_values.messenger.reply.7d_view	action_values.messenger.reply.7d_view	The monetary value generated from messenger reply actions attributed to a 7-day view-through window.	dimension
action_values.mobile_app_install	action_values.mobile_app_install	The value associated with mobile application installation events.	dimension
action_values.mobile_app_install.1d_click	action_values.mobile_app_install.1d_click	The total value attributed to mobile app installs that occurred within 1 day of someone clicking on the ad.	dimension
action_values.mobile_app_install.1d_view	action_values.mobile_app_install.1d_view	The monetary value of mobile app install actions attributed within 1 day of viewing the ad.	dimension
action_values.mobile_app_install.28d_click	action_values.mobile_app_install.28d_click	The monetary value of ‘mobile app install’ actions attributed within 28 days of an ad click.	dimension
action_values.mobile_app_install.28d_view	action_values.mobile_app_install.28d_view	The monetary value of ‘mobile app install’ actions attributed within 28 days of an ad view.	dimension
action_values.mobile_app_install.7d_click	action_values.mobile_app_install.7d_click	The monetary value of mobile app install actions attributed within 7 days of clicking the ad.	dimension
action_values.mobile_app_install.7d_view	action_values.mobile_app_install.7d_view	The value generated from mobile app installs attributed to ad views within a 7-day window.	dimension
action_values.mobile_app_retention	action_values.mobile_app_retention	The value associated with retaining users within a mobile application over time.	dimension
action_values.mobile_app_retention.1d_click	action_values.mobile_app_retention.1d_click	The total value attributed to mobile app retention events that occurred within 1 day of someone clicking on the ad.	dimension
action_values.mobile_app_retention.1d_view	action_values.mobile_app_retention.1d_view	The monetary value generated from mobile app retention events, attributed within 1 day of viewing the ad.	dimension
action_values.mobile_app_retention.28d_click	action_values.mobile_app_retention.28d_click	The monetary value of ‘mobile app retention’ actions attributed within 28 days of an ad click.	dimension
action_values.mobile_app_retention.28d_view	action_values.mobile_app_retention.28d_view	The monetary value of ‘mobile app retention’ actions attributed within 28 days of an ad view.	dimension
action_values.mobile_app_retention.7d_click	action_values.mobile_app_retention.7d_click	The monetary value generated from mobile app retention events, attributed within 7 days of clicking the ad.	dimension
action_values.mobile_app_retention.7d_view	action_values.mobile_app_retention.7d_view	The value generated from mobile app retention events attributed to ad views within a 7-day window.	dimension
action_values.mobile_app_roas	action_values.mobile_app_roas	The Return on Ad Spend (ROAS) from mobile app purchases.	dimension
action_values.mobile_app_roas.1d_click	action_values.mobile_app_roas.1d_click	The total return on ad spend (ROAS) from mobile app purchases, attributed to ad clicks within a 1-day window.	dimension
action_values.mobile_app_roas.1d_view	action_values.mobile_app_roas.1d_view	The Return On Ad Spend (ROAS) from mobile app actions attributed within 1 day of viewing the ad.	dimension
action_values.mobile_app_roas.28d_click	action_values.mobile_app_roas.28d_click	The return on ad spend (ROAS) from mobile app purchases, attributed within 28 days of an ad click.	dimension
action_values.mobile_app_roas.28d_view	action_values.mobile_app_roas.28d_view	The return on ad spend (ROAS) from mobile app purchases, attributed within 28 days of an ad view.	dimension
action_values.mobile_app_roas.7d_click	action_values.mobile_app_roas.7d_click	The Return On Ad Spend (ROAS) from mobile app actions attributed within 7 days of clicking the ad.	dimension
action_values.mobile_app_roas.7d_view	action_values.mobile_app_roas.7d_view	The return on ad spend (ROAS) generated from mobile app actions attributed to ad views within a 7-day window.	dimension
action_values.new_mobile	action_values.new_mobile	The monetary value generated from new mobile app related actions attributed to the ad.	dimension
action_values.new_mobile.1d_click	action_values.new_mobile.1d_click	The total value of ‘new mobile’ actions attributed to a 1-day click attribution window.	dimension
action_values.new_mobile.1d_view	action_values.new_mobile.1d_view	The total value generated from new mobile actions attributed within 1 day of viewing the ad.	dimension
action_values.new_mobile.28d_click	action_values.new_mobile.28d_click	The monetary value of ‘new mobile’ actions attributed within 28 days of an ad click.	dimension
action_values.new_mobile.28d_view	action_values.new_mobile.28d_view	The monetary value of ‘new mobile’ actions attributed within 28 days of an ad view.	dimension
action_values.new_mobile.7d_click	action_values.new_mobile.7d_click	The total value generated from new mobile actions attributed within 7 days of clicking the ad.	dimension
action_values.new_mobile.7d_view	action_values.new_mobile.7d_view	The value generated from new mobile user acquisitions attributed to ad views within a 7-day window.	dimension
action_values.offline_conversion	action_values.offline_conversion	The total value of all offline conversions attributed to your ads, within the default attribution window.	dimension
action_values.offline_conversion.1d_click	action_values.offline_conversion.1d_click	Total monetary value of offline conversions, attributed within a 1-day click window.	dimension
action_values.offline_conversion.1d_view	action_values.offline_conversion.1d_view	Total monetary value of offline conversions, attributed within a 1-day view window.	dimension
action_values.offline_conversion.28d_click	action_values.offline_conversion.28d_click	The total monetary value of offline conversions, attributed within 28 days of a click on your ad.	dimension
action_values.offline_conversion.28d_view	action_values.offline_conversion.28d_view	The total monetary value of offline conversions, attributed within 28 days of viewing your ad.	dimension
action_values.offline_conversion.7d_click	action_values.offline_conversion.7d_click	The monetary value of offline conversions attributed to ads within a 7-day click attribution window.	dimension
action_values.offline_conversion.7d_view	action_values.offline_conversion.7d_view	The total monetary value of offline conversions, attributed within 7 days of viewing your ad.	dimension
action_values.offline_conversion.action_device	action_values.offline_conversion.action_device	The monetary value of offline conversions, broken down by the device on which the conversion action occurred.	dimension
action_values.offline_conversion.add_payment_info	action_values.offline_conversion.add_payment_info	The monetary value associated with ‘add payment info’ actions for offline conversions.	metric
action_values.offline_conversion.add_to_cart	action_values.offline_conversion.add_to_cart	The value of offline ‘add to cart’ events, attributed to ads.	dimension
action_values.offline_conversion.add_to_cart.1d_view	action_values.offline_conversion.add_to_cart.1d_view	The monetary value of offline ‘add to cart’ events, attributed to an impression of your ad within 1 day.	metric
action_values.offline_conversion.add_to_cart.7d_click	action_values.offline_conversion.add_to_cart.7d_click	The monetary value of offline ‘add to cart’ events, attributed to a click on your ad within 7 days.	metric
action_values.offline_conversion.add_to_wishlist	action_values.offline_conversion.add_to_wishlist	The monetary value associated with ‘add to wishlist’ actions for offline conversions.	metric
action_values.offline_conversion.complete_registration	action_values.offline_conversion.complete_registration	The monetary value of offline ‘complete registration’ events.	metric
action_values.offline_conversion.complete_registration.1d_view	action_values.offline_conversion.complete_registration.1d_view	The monetary value of offline ‘complete registration’ events, attributed to an impression of your ad within 1 day.	metric
action_values.offline_conversion.complete_registration.7d_click	action_values.offline_conversion.complete_registration.7d_click	The monetary value of offline ‘complete registration’ events, attributed to a click on your ad within 7 days.	metric
action_values.offline_conversion.initiate_checkout	action_values.offline_conversion.initiate_checkout	The monetary value of offline ‘initiate checkout’ events.	metric
action_values.offline_conversion.initiate_checkout.1d_view	action_values.offline_conversion.initiate_checkout.1d_view	The monetary value of offline ‘initiate checkout’ events, attributed to an impression of your ad within 1 day.	metric
action_values.offline_conversion.initiate_checkout.7d_click	action_values.offline_conversion.initiate_checkout.7d_click	The monetary value of offline ‘initiate checkout’ events, attributed to a click on your ad within 7 days.	metric
action_values.offline_conversion.lead	action_values.offline_conversion.lead	The monetary value of offline lead conversions.	metric
action_values.offline_conversion.other	action_values.offline_conversion.other	The monetary value generated from other types of offline conversion events attributed to the ad.	metric
action_values.offline_conversion.other.1d_click	action_values.offline_conversion.other.1d_click	The total value of ‘other’ offline conversions attributed to a 1-day click attribution window.	metric
action_values.offline_conversion.other.1d_view	action_values.offline_conversion.other.1d_view	The value of other offline conversions attributed to your ads, within 1 day of viewing the ad.	metric
action_values.offline_conversion.other.28d_click	action_values.offline_conversion.other.28d_click	The total monetary value of other offline conversion actions, attributed to a 28-day click.	metric
action_values.offline_conversion.other.7d_click	action_values.offline_conversion.other.7d_click	The value of other offline conversions attributed to your ads, within 7 days of clicking the ad.	metric
action_values.offline_conversion.purchase	action_values.offline_conversion.purchase	The value of offline ‘purchase’ events, attributed to ads.	dimension
action_values.offline_conversion.purchase.1d_click	action_values.offline_conversion.purchase.1d_click	The monetary value of offline purchase conversions, attributed to an ad within a 1-day click-through window.	metric
action_values.offline_conversion.purchase.1d_view	action_values.offline_conversion.purchase.1d_view	The monetary value of offline purchases attributed to a 1-day view-through window.	metric
action_values.offline_conversion.purchase.28d_click	action_values.offline_conversion.purchase.28d_click	The monetary value of offline purchase conversions, attributed to an ad within a 28-day click-through window.	metric
action_values.offline_conversion.purchase.28d_view	action_values.offline_conversion.purchase.28d_view	The monetary value of offline purchase conversions, attributed to an ad within a 28-day view-through window.	metric
action_values.offline_conversion.purchase.7d_click	action_values.offline_conversion.purchase.7d_click	The monetary value of offline purchases attributed to a 7-day click-through window.	metric
action_values.offline_conversion.purchase.7d_view	action_values.offline_conversion.purchase.7d_view	The value generated from offline purchase conversions, attributed within 7 days of an impression of your ad.	metric
action_values.offline_conversion.purchase.action_device	action_values.offline_conversion.purchase.action_device	The monetary value of offline purchase conversions, broken down by the device on which the purchase action occurred.	dimension
action_values.offline_conversion.search	action_values.offline_conversion.search	The monetary value associated with search actions for offline conversions.	metric
action_values.offline_conversion.view_content	action_values.offline_conversion.view_content	The monetary value of offline ‘view content’ events.	metric
action_values.offline_conversion.view_content.1d_view	action_values.offline_conversion.view_content.1d_view	The monetary value of offline ‘view content’ events, attributed to an impression of your ad within 1 day.	metric
action_values.offline_conversion.view_content.7d_click	action_values.offline_conversion.view_content.7d_click	The monetary value of offline ‘view content’ events, attributed to a click on your ad within 7 days.	metric
action_values.offsite_conversion	action_values.offsite_conversion	The aggregated value of conversion events occurring off of Meta platforms.	dimension
action_values.offsite_conversion.1d_click	action_values.offsite_conversion.1d_click	The total value attributed to offsite conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_conversion.1d_view	action_values.offsite_conversion.1d_view	The total value generated from all offsite conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.28d_click	action_values.offsite_conversion.28d_click	The monetary value of ‘offsite conversion’ actions attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.28d_view	action_values.offsite_conversion.28d_view	The monetary value of ‘offsite conversion’ actions attributed within 28 days of an ad view.	dimension
action_values.offsite_conversion.7d_click	action_values.offsite_conversion.7d_click	The total value generated from all offsite conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.7d_view	action_values.offsite_conversion.7d_view	The value generated from offsite conversions (conversions happening outside of Meta platforms) attributed to ad views within a 7-day window.	metric
action_values.offsite_conversion.action_device	action_values.offsite_conversion.action_device	The monetary value of offsite conversions, broken down by the device on which the conversion action occurred.	dimension
action_values.offsite_conversion.add_to_cart	action_values.offsite_conversion.add_to_cart	The value of offsite ‘add to cart’ conversion events.	dimension
action_values.offsite_conversion.add_to_cart.1d_click	action_values.offsite_conversion.add_to_cart.1d_click	The total value attributed to offsite “add to cart” conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_conversion.add_to_cart.1d_view	action_values.offsite_conversion.add_to_cart.1d_view	The total value generated from offsite ‘add to cart’ conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.add_to_cart.28d_click	action_values.offsite_conversion.add_to_cart.28d_click	The monetary value of ‘add to cart’ offsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.add_to_cart.28d_view	action_values.offsite_conversion.add_to_cart.28d_view	The monetary value of ‘add to cart’ offsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.offsite_conversion.add_to_cart.7d_click	action_values.offsite_conversion.add_to_cart.7d_click	The total value generated from offsite ‘add to cart’ conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.add_to_cart.7d_view	action_values.offsite_conversion.add_to_cart.7d_view	The value generated from offsite “add to cart” conversions attributed to ad views within a 7-day window.	dimension
action_values.offsite_conversion.checkout	action_values.offsite_conversion.checkout	The value of offsite ‘checkout’ conversion events.	dimension
action_values.offsite_conversion.checkout.1d_click	action_values.offsite_conversion.checkout.1d_click	The total value attributed to offsite “checkout” conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_conversion.checkout.1d_view	action_values.offsite_conversion.checkout.1d_view	The total value generated from offsite checkout conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.checkout.28d_click	action_values.offsite_conversion.checkout.28d_click	The monetary value of ‘checkout’ offsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.checkout.28d_view	action_values.offsite_conversion.checkout.28d_view	The monetary value of ‘checkout’ offsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.offsite_conversion.checkout.7d_click	action_values.offsite_conversion.checkout.7d_click	The total value generated from offsite checkout conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.checkout.7d_view	action_values.offsite_conversion.checkout.7d_view	The value generated from offsite “checkout” conversions attributed to ad views within a 7-day window.	dimension
action_values.offsite_conversion.custom	action_values.offsite_conversion.custom	The value of custom offsite conversion events defined by the advertiser.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info	action_values.offsite_conversion.fb_pixel_add_payment_info	The value of ‘add payment info’ events tracked by the Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info.1d_click	action_values.offsite_conversion.fb_pixel_add_payment_info.1d_click	The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 1-day click window.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info.1d_view	action_values.offsite_conversion.fb_pixel_add_payment_info.1d_view	The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 1-day view window.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info.28d_click	action_values.offsite_conversion.fb_pixel_add_payment_info.28d_click	The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 28-day click window.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info.28d_view	action_values.offsite_conversion.fb_pixel_add_payment_info.28d_view	The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 28-day view window.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info.7d_click	action_values.offsite_conversion.fb_pixel_add_payment_info.7d_click	The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 7-day click window.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info.7d_view	action_values.offsite_conversion.fb_pixel_add_payment_info.7d_view	The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 7-day view window.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info.action_destination	action_values.offsite_conversion.fb_pixel_add_payment_info.action_destination	The value associated with the destination where users are directed after adding payment info via Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info.action_device	action_values.offsite_conversion.fb_pixel_add_payment_info.action_device	The value associated with the device on which the ‘add payment info’ event occurred via Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info.action_target_id	action_values.offsite_conversion.fb_pixel_add_payment_info.action_target_id	The value associated with the target ID of the ‘add payment info’ action via Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_add_to_cart	action_values.offsite_conversion.fb_pixel_add_to_cart	The value of ‘add to cart’ events tracked by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_add_to_cart.1d_click	action_values.offsite_conversion.fb_pixel_add_to_cart.1d_click	The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 1-day click window.	metric
action_values.offsite_conversion.fb_pixel_add_to_cart.1d_view	action_values.offsite_conversion.fb_pixel_add_to_cart.1d_view	The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 1-day view window.	dimension
action_values.offsite_conversion.fb_pixel_add_to_cart.28d_click	action_values.offsite_conversion.fb_pixel_add_to_cart.28d_click	The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 28-day click window.	dimension
action_values.offsite_conversion.fb_pixel_add_to_cart.28d_view	action_values.offsite_conversion.fb_pixel_add_to_cart.28d_view	The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 28-day view window.	dimension
action_values.offsite_conversion.fb_pixel_add_to_cart.7d_click	action_values.offsite_conversion.fb_pixel_add_to_cart.7d_click	The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 7-day click window.	dimension
action_values.offsite_conversion.fb_pixel_add_to_cart.7d_view	action_values.offsite_conversion.fb_pixel_add_to_cart.7d_view	The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 7-day view window.	dimension
action_values.offsite_conversion.fb_pixel_add_to_cart.action_destination	action_values.offsite_conversion.fb_pixel_add_to_cart.action_destination	The value associated with the destination where users are directed after adding to cart via Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_add_to_cart.action_device	action_values.offsite_conversion.fb_pixel_add_to_cart.action_device	The value associated with the device on which the ‘add to cart’ event occurred via Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_add_to_cart.action_target_id	action_values.offsite_conversion.fb_pixel_add_to_cart.action_target_id	The value associated with the target ID of the ‘add to cart’ action via Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_add_to_wishlist	action_values.offsite_conversion.fb_pixel_add_to_wishlist	The value of ‘add to wishlist’ events tracked by the Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	The total value attributed to offsite “add to wishlist” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	The total value generated from offsite ‘add to wishlist’ conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.fb_pixel_add_to_wishlist.28d_click	action_values.offsite_conversion.fb_pixel_add_to_wishlist.28d_click	The monetary value of ‘add to wishlist’ actions reported via Facebook Pixel, attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.fb_pixel_add_to_wishlist.28d_view	action_values.offsite_conversion.fb_pixel_add_to_wishlist.28d_view	The monetary value of ‘add to wishlist’ actions reported via Facebook Pixel, attributed within 28 days of an ad view.	dimension
action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The total value generated from offsite ‘add to wishlist’ conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_view	action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_view	The total value generated from offsite ‘add to wishlist’ actions, tracked by Facebook Pixel and attributed to an ad view within 7 days.	metric
action_values.offsite_conversion.fb_pixel_add_to_wishlist.action_device	action_values.offsite_conversion.fb_pixel_add_to_wishlist.action_device	The monetary value of offsite ‘add to wishlist’ conversions tracked via the Facebook Pixel, broken down by the device on which the action occurred.	dimension
action_values.offsite_conversion.fb_pixel_complete_registration	action_values.offsite_conversion.fb_pixel_complete_registration	The value of ‘complete registration’ events tracked by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_complete_registration.1d_click	action_values.offsite_conversion.fb_pixel_complete_registration.1d_click	The total value attributed to offsite “complete registration” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_conversion.fb_pixel_complete_registration.1d_view	action_values.offsite_conversion.fb_pixel_complete_registration.1d_view	The total value generated from offsite ‘complete registration’ conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.	metric
action_values.offsite_conversion.fb_pixel_complete_registration.28d_click	action_values.offsite_conversion.fb_pixel_complete_registration.28d_click	The monetary value of ‘complete registration’ actions reported via Facebook Pixel, attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.fb_pixel_complete_registration.28d_view	action_values.offsite_conversion.fb_pixel_complete_registration.28d_view	The monetary value of ‘complete registration’ actions reported via Facebook Pixel, attributed within 28 days of an ad view.	dimension
action_values.offsite_conversion.fb_pixel_complete_registration.7d_click	action_values.offsite_conversion.fb_pixel_complete_registration.7d_click	The total value generated from offsite ‘complete registration’ conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.	metric
action_values.offsite_conversion.fb_pixel_complete_registration.7d_view	action_values.offsite_conversion.fb_pixel_complete_registration.7d_view	The total value generated from offsite ‘complete registration’ actions, tracked by Facebook Pixel and attributed to an ad view within 7 days.	metric
action_values.offsite_conversion.fb_pixel_complete_registration.action_device	action_values.offsite_conversion.fb_pixel_complete_registration.action_device	The monetary value of offsite ‘complete registration’ conversions tracked via the Facebook Pixel, broken down by the device on which the action occurred.	dimension
action_values.offsite_conversion.fb_pixel_custom	action_values.offsite_conversion.fb_pixel_custom	The value of custom events tracked by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_initiate_checkout	action_values.offsite_conversion.fb_pixel_initiate_checkout	The value of ‘initiate checkout’ events tracked by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_click	action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_click	The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 1-day click window.	dimension
action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_view	action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_view	The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 1-day view window.	dimension
action_values.offsite_conversion.fb_pixel_initiate_checkout.28d_click	action_values.offsite_conversion.fb_pixel_initiate_checkout.28d_click	The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 28-day click window.	dimension
action_values.offsite_conversion.fb_pixel_initiate_checkout.28d_view	action_values.offsite_conversion.fb_pixel_initiate_checkout.28d_view	The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 28-day view window.	dimension
action_values.offsite_conversion.fb_pixel_initiate_checkout.7d_click	action_values.offsite_conversion.fb_pixel_initiate_checkout.7d_click	The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 7-day click window.	dimension
action_values.offsite_conversion.fb_pixel_initiate_checkout.7d_view	action_values.offsite_conversion.fb_pixel_initiate_checkout.7d_view	The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 7-day view window.	dimension
action_values.offsite_conversion.fb_pixel_initiate_checkout.action_destination	action_values.offsite_conversion.fb_pixel_initiate_checkout.action_destination	The value associated with the destination where users are directed after initiating checkout via Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_initiate_checkout.action_device	action_values.offsite_conversion.fb_pixel_initiate_checkout.action_device	The value of ‘initiate checkout’ events recorded by the Facebook Pixel, broken down by the device on which the action occurred.	dimension
action_values.offsite_conversion.fb_pixel_initiate_checkout.action_target_id	action_values.offsite_conversion.fb_pixel_initiate_checkout.action_target_id	The value of ‘initiate checkout’ events recorded by the Facebook Pixel, broken down by the ID of the target object of the action (e.g., a specific product or page).	dimension
action_values.offsite_conversion.fb_pixel_lead	action_values.offsite_conversion.fb_pixel_lead	The value of ‘lead’ events recorded by the Facebook Pixel, representing potential customer interest on a website.	dimension
action_values.offsite_conversion.fb_pixel_lead.1d_click	action_values.offsite_conversion.fb_pixel_lead.1d_click	The total value attributed to offsite “lead” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_conversion.fb_pixel_lead.1d_view	action_values.offsite_conversion.fb_pixel_lead.1d_view	The total value generated from offsite lead conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.fb_pixel_lead.28d_click	action_values.offsite_conversion.fb_pixel_lead.28d_click	The monetary value of ‘lead’ actions reported via Facebook Pixel, attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.fb_pixel_lead.28d_view	action_values.offsite_conversion.fb_pixel_lead.28d_view	The monetary value of ‘lead’ actions reported via Facebook Pixel, attributed within 28 days of an ad view.	dimension
action_values.offsite_conversion.fb_pixel_lead.7d_click	action_values.offsite_conversion.fb_pixel_lead.7d_click	The total value generated from offsite lead conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.fb_pixel_lead.7d_view	action_values.offsite_conversion.fb_pixel_lead.7d_view	The total value generated from offsite ‘lead’ actions, tracked by Facebook Pixel and attributed to an ad view within 7 days.	metric
action_values.offsite_conversion.fb_pixel_lead.action_destination	action_values.offsite_conversion.fb_pixel_lead.action_destination	The monetary value of offsite ‘lead’ conversions tracked via the Facebook Pixel, broken down by the destination where the lead action occurred.	dimension
action_values.offsite_conversion.fb_pixel_lead.action_device	action_values.offsite_conversion.fb_pixel_lead.action_device	The monetary value of offsite ‘lead’ conversions tracked via the Facebook Pixel, broken down by the device on which the action occurred.	dimension
action_values.offsite_conversion.fb_pixel_purchase	action_values.offsite_conversion.fb_pixel_purchase	The monetary value of ‘purchase’ events recorded by the Facebook Pixel on a website.	metric
action_values.offsite_conversion.fb_pixel_purchase.1d_click	action_values.offsite_conversion.fb_pixel_purchase.1d_click	The monetary value of ‘purchase’ events attributed to an ad click within 1 day, recorded by the Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_purchase.1d_view	action_values.offsite_conversion.fb_pixel_purchase.1d_view	The monetary value of ‘purchase’ events attributed to an ad view within 1 day, recorded by the Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_purchase.28d_click	action_values.offsite_conversion.fb_pixel_purchase.28d_click	The monetary value of ‘purchase’ events attributed to an ad click within 28 days, recorded by the Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_purchase.28d_view	action_values.offsite_conversion.fb_pixel_purchase.28d_view	The monetary value of ‘purchase’ events attributed to an ad view within 28 days, recorded by the Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_purchase.7d_click	action_values.offsite_conversion.fb_pixel_purchase.7d_click	The monetary value of ‘purchase’ events attributed to an ad click within 7 days, recorded by the Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_purchase.7d_view	action_values.offsite_conversion.fb_pixel_purchase.7d_view	The monetary value of ‘purchase’ events attributed to an ad view within 7 days, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_purchase.action_destination	action_values.offsite_conversion.fb_pixel_purchase.action_destination	The monetary value of ‘purchase’ events recorded by the Facebook Pixel, broken down by the destination URL or app ID where the action occurred.	dimension
action_values.offsite_conversion.fb_pixel_purchase.action_device	action_values.offsite_conversion.fb_pixel_purchase.action_device	The monetary value of ‘purchase’ events recorded by the Facebook Pixel, broken down by the device on which the action occurred.	dimension
action_values.offsite_conversion.fb_pixel_purchase.action_target_id	action_values.offsite_conversion.fb_pixel_purchase.action_target_id	The monetary value of ‘purchase’ events recorded by the Facebook Pixel, broken down by the ID of the target object of the action.	dimension
action_values.offsite_conversion.fb_pixel_search	action_values.offsite_conversion.fb_pixel_search	The value of ‘search’ events recorded by the Facebook Pixel, indicating when a visitor searches for something on a website.	dimension
action_values.offsite_conversion.fb_pixel_search.1d_click	action_values.offsite_conversion.fb_pixel_search.1d_click	The total value attributed to offsite “search” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_conversion.fb_pixel_search.1d_view	action_values.offsite_conversion.fb_pixel_search.1d_view	The total value generated from offsite search conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.fb_pixel_search.28d_click	action_values.offsite_conversion.fb_pixel_search.28d_click	The monetary value of ‘search’ actions reported via Facebook Pixel, attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.fb_pixel_search.28d_view	action_values.offsite_conversion.fb_pixel_search.28d_view	The monetary value of ‘search’ actions reported via Facebook Pixel, attributed within 28 days of an ad view.	dimension
action_values.offsite_conversion.fb_pixel_search.7d_click	action_values.offsite_conversion.fb_pixel_search.7d_click	The total value generated from offsite search conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.fb_pixel_search.7d_view	action_values.offsite_conversion.fb_pixel_search.7d_view	The total value generated from offsite ‘search’ actions, tracked by Facebook Pixel and attributed to an ad view within 7 days.	metric
action_values.offsite_conversion.fb_pixel_search.action_device	action_values.offsite_conversion.fb_pixel_search.action_device	The monetary value of offsite ‘search’ conversions tracked via the Facebook Pixel, broken down by the device on which the action occurred.	dimension
action_values.offsite_conversion.fb_pixel_view_content	action_values.offsite_conversion.fb_pixel_view_content	The value of ‘view content’ events recorded by the Facebook Pixel, indicating when a visitor views a product page or other content on a website.	metric
action_values.offsite_conversion.fb_pixel_view_content.1d_click	action_values.offsite_conversion.fb_pixel_view_content.1d_click	The value of ‘view content’ events attributed to an ad click within 1 day, recorded by the Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_view_content.1d_view	action_values.offsite_conversion.fb_pixel_view_content.1d_view	The value of ‘view content’ events attributed to an ad view within 1 day, recorded by the Facebook Pixel.	dimension
action_values.offsite_conversion.fb_pixel_view_content.28d_click	action_values.offsite_conversion.fb_pixel_view_content.28d_click	The value of ‘view content’ events attributed to an ad click within 28 days, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_view_content.28d_view	action_values.offsite_conversion.fb_pixel_view_content.28d_view	The value of ‘view content’ events attributed to an ad view within 28 days, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_view_content.7d_click	action_values.offsite_conversion.fb_pixel_view_content.7d_click	The value of ‘view content’ events attributed to an ad click within 7 days, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_view_content.7d_view	action_values.offsite_conversion.fb_pixel_view_content.7d_view	The value of ‘view content’ events attributed to an ad view within 7 days, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_view_content.action_destination	action_values.offsite_conversion.fb_pixel_view_content.action_destination	The value of ‘view content’ events recorded by the Facebook Pixel, broken down by the destination URL or app ID where the action occurred.	dimension
action_values.offsite_conversion.fb_pixel_view_content.action_device	action_values.offsite_conversion.fb_pixel_view_content.action_device	The value of ‘view content’ events recorded by the Facebook Pixel, broken down by the device on which the action occurred.	dimension
action_values.offsite_conversion.fb_pixel_view_content.action_target_id	action_values.offsite_conversion.fb_pixel_view_content.action_target_id	The value of ‘view content’ events recorded by the Facebook Pixel, broken down by the ID of the target object of the action.	dimension
action_values.offsite_conversion.key_page_view	action_values.offsite_conversion.key_page_view	The monetary value generated from offsite key page views attributed to the ad.	dimension
action_values.offsite_conversion.key_page_view.1d_click	action_values.offsite_conversion.key_page_view.1d_click	The total value attributed to offsite “key page view” conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_conversion.key_page_view.1d_view	action_values.offsite_conversion.key_page_view.1d_view	The total value generated from offsite key page view conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.key_page_view.28d_click	action_values.offsite_conversion.key_page_view.28d_click	The monetary value of ‘key page view’ offsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.key_page_view.28d_view	action_values.offsite_conversion.key_page_view.28d_view	The monetary value of ‘key page view’ offsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.offsite_conversion.key_page_view.7d_click	action_values.offsite_conversion.key_page_view.7d_click	The total value generated from offsite key page view conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.key_page_view.7d_view	action_values.offsite_conversion.key_page_view.7d_view	The value generated from offsite “key page view” conversions attributed to ad views within a 7-day window.	dimension
action_values.offsite_conversion.lead	action_values.offsite_conversion.lead	The value of generic ‘lead’ events, representing potential customer interest, tracked as an offsite conversion via Facebook Pixel.	dimension
action_values.offsite_conversion.lead.1d_click	action_values.offsite_conversion.lead.1d_click	The total value attributed to offsite “lead” conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_conversion.lead.1d_view	action_values.offsite_conversion.lead.1d_view	The total value generated from offsite lead conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.lead.28d_click	action_values.offsite_conversion.lead.28d_click	The monetary value of ‘lead’ offsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.lead.28d_view	action_values.offsite_conversion.lead.28d_view	The monetary value of ‘lead’ offsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.offsite_conversion.lead.7d_click	action_values.offsite_conversion.lead.7d_click	The total value generated from offsite lead conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.lead.7d_view	action_values.offsite_conversion.lead.7d_view	The value generated from offsite “lead” conversions attributed to ad views within a 7-day window.	dimension
action_values.offsite_conversion.other	action_values.offsite_conversion.other	The value of ‘other’ offsite conversion events, representing custom or uncategorized conversions tracked by the Facebook Pixel.	dimension
action_values.offsite_conversion.other.1d_click	action_values.offsite_conversion.other.1d_click	The total value attributed to other unspecified offsite conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_conversion.other.1d_view	action_values.offsite_conversion.other.1d_view	The monetary value generated from other offsite conversion events, attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.other.28d_click	action_values.offsite_conversion.other.28d_click	The monetary value of ‘other’ offsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.other.28d_view	action_values.offsite_conversion.other.28d_view	The monetary value of ‘other’ offsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.offsite_conversion.other.7d_click	action_values.offsite_conversion.other.7d_click	The monetary value generated from other offsite conversion events, attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.other.7d_view	action_values.offsite_conversion.other.7d_view	The value generated from other unspecified offsite conversions attributed to ad views within a 7-day window.	dimension
action_values.offsite_conversion.registration	action_values.offsite_conversion.registration	The value of ‘registration’ events, indicating when a user completes a signup or registration process, tracked as an offsite conversion via Facebook Pixel.	dimension
action_values.offsite_conversion.registration.1d_click	action_values.offsite_conversion.registration.1d_click	The total value attributed to offsite “registration” conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_conversion.registration.1d_view	action_values.offsite_conversion.registration.1d_view	The total value generated from offsite registration conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.registration.28d_click	action_values.offsite_conversion.registration.28d_click	The monetary value of ‘registration’ offsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.registration.28d_view	action_values.offsite_conversion.registration.28d_view	The monetary value of ‘registration’ offsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.offsite_conversion.registration.7d_click	action_values.offsite_conversion.registration.7d_click	The total value generated from offsite registration conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.registration.7d_view	action_values.offsite_conversion.registration.7d_view	The value generated from offsite “registration” conversions attributed to ad views within a 7-day window.	dimension
action_values.offsite_engagement	action_values.offsite_engagement	The monetary value generated from offsite engagement attributed to the ad.	dimension
action_values.offsite_engagement.1d_click	action_values.offsite_engagement.1d_click	The total value attributed to offsite engagement actions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.offsite_engagement.1d_view	action_values.offsite_engagement.1d_view	The total value generated from offsite engagement actions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_engagement.28d_click	action_values.offsite_engagement.28d_click	The monetary value of ‘offsite engagement’ actions attributed within 28 days of an ad click.	dimension
action_values.offsite_engagement.28d_view	action_values.offsite_engagement.28d_view	The monetary value of ‘offsite engagement’ actions attributed within 28 days of an ad view.	dimension
action_values.offsite_engagement.7d_click	action_values.offsite_engagement.7d_click	The total value generated from offsite engagement actions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_engagement.7d_view	action_values.offsite_engagement.7d_view	The value generated from offsite engagement actions attributed to ad views within a 7-day window.	dimension
action_values.omni_achievement_unlocked	action_values.omni_achievement_unlocked	The value associated with ‘achievement unlocked’ events within an app, indicating a user milestone across various platforms (omnichannel).	metric
action_values.omni_achievement_unlocked.1d_click	action_values.omni_achievement_unlocked.1d_click	The total value of ‘omni achievement unlocked’ actions attributed to a 1-day click attribution window.	dimension
action_values.omni_achievement_unlocked.1d_view	action_values.omni_achievement_unlocked.1d_view	The total value generated from ‘achievement unlocked’ actions across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_achievement_unlocked.28d_click	action_values.omni_achievement_unlocked.28d_click	The monetary value of ‘omni achievement unlocked’ actions attributed within 28 days of an ad click.	dimension
action_values.omni_achievement_unlocked.28d_view	action_values.omni_achievement_unlocked.28d_view	The monetary value of ‘omni achievement unlocked’ actions attributed within 28 days of an ad view.	dimension
action_values.omni_achievement_unlocked.7d_click	action_values.omni_achievement_unlocked.7d_click	The total value generated from ‘achievement unlocked’ actions across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_achievement_unlocked.7d_view	action_values.omni_achievement_unlocked.7d_view	The value generated from “achievement unlocked” events across various platforms (omni) attributed to ad views within a 7-day window.	dimension
action_values.omni_activate_app	action_values.omni_activate_app	The value of ‘app activation’ events, indicating when a user activates or launches a mobile application across various platforms (omnichannel).	dimension
action_values.omni_activate_app.1d_click	action_values.omni_activate_app.1d_click	The value of ‘app activation’ events attributed to an ad click within 1 day.	dimension
action_values.omni_activate_app.1d_view	action_values.omni_activate_app.1d_view	The value of ‘app activation’ events attributed to an ad view within 1 day.	dimension
action_values.omni_activate_app.28d_click	action_values.omni_activate_app.28d_click	The value of ‘app activation’ events attributed to an ad click within 28 days.	dimension
action_values.omni_activate_app.28d_view	action_values.omni_activate_app.28d_view	The value of ‘app activation’ events attributed to an ad view within 28 days.	dimension
action_values.omni_activate_app.7d_click	action_values.omni_activate_app.7d_click	The value of ‘app activation’ events attributed to an ad click within 7 days.	dimension
action_values.omni_activate_app.7d_view	action_values.omni_activate_app.7d_view	The value of ‘app activation’ events attributed to an ad view within 7 days.	dimension
action_values.omni_activate_app.action_device	action_values.omni_activate_app.action_device	The value of ‘app activation’ events, broken down by the device on which the action occurred.	dimension
action_values.omni_add_to_cart	action_values.omni_add_to_cart	The value of ‘add to cart’ events, indicating when a user adds an item to their shopping cart across various platforms (omnichannel).	dimension
action_values.omni_add_to_cart.1d_click	action_values.omni_add_to_cart.1d_click	The value of ‘add to cart’ events attributed to an ad click within 1 day.	metric
action_values.omni_add_to_cart.1d_view	action_values.omni_add_to_cart.1d_view	The value of ‘add to cart’ events attributed to an ad view within 1 day.	dimension
action_values.omni_add_to_cart.28d_click	action_values.omni_add_to_cart.28d_click	The value of ‘add to cart’ events attributed to an ad click within 28 days.	dimension
action_values.omni_add_to_cart.28d_view	action_values.omni_add_to_cart.28d_view	The value of ‘add to cart’ events attributed to an ad view within 28 days.	dimension
action_values.omni_add_to_cart.7d_click	action_values.omni_add_to_cart.7d_click	The value of ‘add to cart’ events attributed to an ad click within 7 days.	dimension
action_values.omni_add_to_cart.7d_view	action_values.omni_add_to_cart.7d_view	The value of ‘add to cart’ events attributed to an ad view within 7 days.	metric
action_values.omni_add_to_cart.action_destination	action_values.omni_add_to_cart.action_destination	The value of ‘add to cart’ events, broken down by the destination URL or app ID where the action occurred.	dimension
action_values.omni_add_to_cart.action_device	action_values.omni_add_to_cart.action_device	The value of ‘add to cart’ events, broken down by the device on which the action occurred.	dimension
action_values.omni_add_to_cart.action_target_id	action_values.omni_add_to_cart.action_target_id	The value of ‘add to cart’ events, broken down by the ID of the target object of the action.	dimension
action_values.omni_add_to_wishlist	action_values.omni_add_to_wishlist	The monetary value of all add-to-wishlist events across various platforms (website, mobile app, offline).	metric
action_values.omni_add_to_wishlist.1d_click	action_values.omni_add_to_wishlist.1d_click	The total value generated from omnichannel ‘add to wishlist’ actions, attributed to an ad click within 1 day.	metric
action_values.omni_add_to_wishlist.1d_view	action_values.omni_add_to_wishlist.1d_view	The monetary value of add-to-wishlist events across various platforms, attributed to a 1-day view-through window.	metric
action_values.omni_add_to_wishlist.28d_click	action_values.omni_add_to_wishlist.28d_click	The total value generated from omnichannel ‘add to wishlist’ actions, attributed to an ad click within 28 days.	metric
action_values.omni_add_to_wishlist.28d_view	action_values.omni_add_to_wishlist.28d_view	The total value generated from omnichannel ‘add to wishlist’ actions, attributed to an ad view within 28 days.	metric
action_values.omni_add_to_wishlist.7d_click	action_values.omni_add_to_wishlist.7d_click	The monetary value of add-to-wishlist events across various platforms, attributed to a 7-day click-through window.	metric
action_values.omni_add_to_wishlist.7d_view	action_values.omni_add_to_wishlist.7d_view	The total value generated from omnichannel ‘add to wishlist’ actions, attributed to an ad view within 7 days.	metric
action_values.omni_app_install	action_values.omni_app_install	The value of ‘app install’ events, indicating when a user installs a mobile application across various platforms (omnichannel).	dimension
action_values.omni_app_install.1d_click	action_values.omni_app_install.1d_click	The monetary value generated from omni-channel app installs attributed to a 1-day click-through window.	dimension
action_values.omni_app_install.1d_view	action_values.omni_app_install.1d_view	The total value generated from app installs across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_app_install.28d_click	action_values.omni_app_install.28d_click	The monetary value of ‘omni app install’ actions attributed within 28 days of an ad click.	dimension
action_values.omni_app_install.28d_view	action_values.omni_app_install.28d_view	The monetary value of ‘omni app install’ actions attributed within 28 days of an ad view.	dimension
action_values.omni_app_install.7d_click	action_values.omni_app_install.7d_click	The total value generated from app installs across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_app_install.7d_view	action_values.omni_app_install.7d_view	The value generated from app installs across various platforms (omni) attributed to ad views within a 7-day window.	dimension
action_values.omni_complete_registration	action_values.omni_complete_registration	The value of ‘complete registration’ events, indicating when a user finishes a signup or registration process across various platforms (omnichannel).	dimension
action_values.omni_complete_registration.1d_click	action_values.omni_complete_registration.1d_click	The monetary value generated from omni-channel complete registration actions attributed to a 1-day click-through window.	dimension
action_values.omni_complete_registration.1d_view	action_values.omni_complete_registration.1d_view	The value of ‘complete registration’ events attributed to an ad view within 1 day.	dimension
action_values.omni_complete_registration.28d_click	action_values.omni_complete_registration.28d_click	The monetary value of ‘omni complete registration’ actions attributed within 28 days of an ad click.	dimension
action_values.omni_complete_registration.28d_view	action_values.omni_complete_registration.28d_view	The value of ‘complete registration’ events attributed to an ad view within 28 days.	dimension
action_values.omni_complete_registration.7d_click	action_values.omni_complete_registration.7d_click	The total value generated from ‘complete registration’ actions across multiple platforms attributed within 7 days of clicking the ad.	metric
action_values.omni_complete_registration.7d_view	action_values.omni_complete_registration.7d_view	The value of ‘complete registration’ events attributed to an ad view within 7 days.	dimension
action_values.omni_complete_registration.action_device	action_values.omni_complete_registration.action_device	The value of ‘complete registration’ events, broken down by the device on which the action occurred.	dimension
action_values.omni_custom	action_values.omni_custom	The value of custom events defined by the advertiser, tracked across various platforms (omnichannel).	dimension
action_values.omni_custom.1d_click	action_values.omni_custom.1d_click	The value of custom events attributed to an ad click within 1 day.	dimension
action_values.omni_custom.1d_view	action_values.omni_custom.1d_view	The value of custom events attributed to an ad view within 1 day.	dimension
action_values.omni_custom.28d_click	action_values.omni_custom.28d_click	The value of custom events attributed to an ad click within 28 days.	dimension
action_values.omni_custom.28d_view	action_values.omni_custom.28d_view	The value of custom events attributed to an ad view within 28 days.	dimension
action_values.omni_custom.7d_click	action_values.omni_custom.7d_click	The value of custom events attributed to an ad click within 7 days.	dimension
action_values.omni_custom.7d_view	action_values.omni_custom.7d_view	The value of custom events attributed to an ad view within 7 days.	dimension
action_values.omni_custom.action_device	action_values.omni_custom.action_device	The value of custom events, broken down by the device on which the action occurred.	dimension
action_values.omni_initiated_checkout	action_values.omni_initiated_checkout	The value of ‘initiated checkout’ events, indicating when a user starts the checkout process across various platforms (omnichannel).	metric
action_values.omni_initiated_checkout.1d_click	action_values.omni_initiated_checkout.1d_click	The value of ‘initiated checkout’ events attributed to an ad click within 1 day.	dimension
action_values.omni_initiated_checkout.1d_view	action_values.omni_initiated_checkout.1d_view	The value of ‘initiated checkout’ events attributed to an ad view within 1 day.	dimension
action_values.omni_initiated_checkout.28d_click	action_values.omni_initiated_checkout.28d_click	The value of ‘initiated checkout’ events attributed to an ad click within 28 days.	dimension
action_values.omni_initiated_checkout.28d_view	action_values.omni_initiated_checkout.28d_view	The value of ‘initiated checkout’ events attributed to an ad view within 28 days.	dimension
action_values.omni_initiated_checkout.7d_click	action_values.omni_initiated_checkout.7d_click	The value of ‘initiated checkout’ events attributed to an ad click within 7 days.	dimension
action_values.omni_initiated_checkout.7d_view	action_values.omni_initiated_checkout.7d_view	The value of ‘initiated checkout’ events attributed to an ad view within 7 days.	dimension
action_values.omni_initiated_checkout.action_destination	action_values.omni_initiated_checkout.action_destination	The value of ‘initiated checkout’ events, broken down by the destination URL or app ID where the action occurred.	dimension
action_values.omni_initiated_checkout.action_device	action_values.omni_initiated_checkout.action_device	The value of ‘initiated checkout’ events, broken down by the device on which the action occurred.	dimension
action_values.omni_initiated_checkout.action_target_id	action_values.omni_initiated_checkout.action_target_id	The value of ‘initiated checkout’ events, broken down by the ID of the target object of the action.	dimension
action_values.omni_level_achieved	action_values.omni_level_achieved	The value of ‘level achieved’ events, indicating when a user reaches a new level within a game or app across various platforms (omnichannel).	metric
action_values.omni_level_achieved.1d_click	action_values.omni_level_achieved.1d_click	The total value of ‘omni level achieved’ actions attributed to a 1-day click attribution window.	dimension
action_values.omni_level_achieved.1d_view	action_values.omni_level_achieved.1d_view	The total value generated from ‘level achieved’ actions across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_level_achieved.28d_click	action_values.omni_level_achieved.28d_click	The monetary value of ‘omni level achieved’ actions attributed within 28 days of an ad click.	dimension
action_values.omni_level_achieved.28d_view	action_values.omni_level_achieved.28d_view	The monetary value of ‘omni level achieved’ actions attributed within 28 days of an ad view.	dimension
action_values.omni_level_achieved.7d_click	action_values.omni_level_achieved.7d_click	The total value generated from ‘level achieved’ actions across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_level_achieved.7d_view	action_values.omni_level_achieved.7d_view	The value generated from “level achieved” events across various platforms (omni) attributed to ad views within a 7-day window.	dimension
action_values.omni_purchase	action_values.omni_purchase	The monetary value of ‘purchase’ events across various platforms (omnichannel).	metric
action_values.omni_purchase.1d_click	action_values.omni_purchase.1d_click	The monetary value of ‘purchase’ events attributed to an ad click within 1 day.	metric
action_values.omni_purchase.1d_view	action_values.omni_purchase.1d_view	The monetary value of ‘purchase’ events attributed to an ad view within 1 day.	metric
action_values.omni_purchase.28d_click	action_values.omni_purchase.28d_click	The monetary value of ‘purchase’ events attributed to an ad click within 28 days.	metric
action_values.omni_purchase.28d_view	action_values.omni_purchase.28d_view	The monetary value of ‘purchase’ events attributed to an ad view within 28 days.	metric
action_values.omni_purchase.7d_click	action_values.omni_purchase.7d_click	The monetary value of ‘purchase’ events attributed to an ad click within 7 days.	dimension
action_values.omni_purchase.7d_view	action_values.omni_purchase.7d_view	The monetary value of ‘purchase’ events attributed to an ad view within 7 days.	dimension
action_values.omni_purchase.action_destination	action_values.omni_purchase.action_destination	The monetary value of ‘purchase’ events, broken down by the destination URL or app ID where the action occurred.	dimension
action_values.omni_purchase.action_device	action_values.omni_purchase.action_device	The monetary value of ‘purchase’ events, broken down by the device on which the action occurred.	dimension
action_values.omni_purchase.action_target_id	action_values.omni_purchase.action_target_id	The monetary value of ‘purchase’ events, broken down by the ID of the target object of the action.	dimension
action_values.omni_purchase_EUR	action_values.omni_purchase_EUR	The value of omni-channel purchases in EUR attributed to your ads.	metric
action_values.omni_purchase_margin	action_values.omni_purchase_margin	The monetary value representing the margin from omnichannel purchase events attributed to the ad.	metric
action_values.omni_purchase_margin.1d_view	action_values.omni_purchase_margin.1d_view	The total margin value generated from Omni purchases, attributed within 1 day of viewing an ad.	metric
action_values.omni_purchase_margin.7d_click	action_values.omni_purchase_margin.7d_click	The total margin value generated from Omni purchases, attributed within 7 days of clicking an ad.	metric
action_values.omni_rate	action_values.omni_rate	The value of ‘rating’ events, indicating when a user rates content or an item within an app or platform across various platforms (omnichannel).	dimension
action_values.omni_rate.1d_click	action_values.omni_rate.1d_click	The total value of ‘omni rate’ actions attributed to a 1-day click attribution window.	dimension
action_values.omni_rate.1d_view	action_values.omni_rate.1d_view	The total value generated from ‘rate’ actions across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_rate.28d_click	action_values.omni_rate.28d_click	The monetary value of ‘omni rate’ actions attributed within 28 days of an ad click.	dimension
action_values.omni_rate.28d_view	action_values.omni_rate.28d_view	The monetary value of ‘omni rate’ actions attributed within 28 days of an ad view.	dimension
action_values.omni_rate.7d_click	action_values.omni_rate.7d_click	The total value generated from ‘rate’ actions across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_rate.7d_view	action_values.omni_rate.7d_view	The value of omni-channel rate actions attributed to your ads within a 7-day view attribution window.	dimension
action_values.omni_search	action_values.omni_search	The value of ‘search’ events, indicating when a user performs a search across various platforms (omnichannel).	metric
action_values.omni_search.1d_click	action_values.omni_search.1d_click	The value of ‘search’ events attributed to an ad click within 1 day.	dimension
action_values.omni_search.1d_view	action_values.omni_search.1d_view	The value of ‘search’ events attributed to an ad view within 1 day.	dimension
action_values.omni_search.28d_click	action_values.omni_search.28d_click	The value of ‘search’ events attributed to an ad click within 28 days.	dimension
action_values.omni_search.28d_view	action_values.omni_search.28d_view	The value of ‘search’ events attributed to an ad view within 28 days.	dimension
action_values.omni_search.7d_click	action_values.omni_search.7d_click	The value of ‘search’ events attributed to an ad click within 7 days.	dimension
action_values.omni_search.7d_view	action_values.omni_search.7d_view	The value of ‘search’ events attributed to an ad view within 7 days.	dimension
action_values.omni_search.action_destination	action_values.omni_search.action_destination	The value of ‘search’ events, broken down by the destination URL or app ID where the action occurred.	dimension
action_values.omni_search.action_device	action_values.omni_search.action_device	The value of ‘search’ events, broken down by the device on which the action occurred.	dimension
action_values.omni_search.action_target_id	action_values.omni_search.action_target_id	The value of ‘search’ events, broken down by the ID of the target object of the action.	dimension
action_values.omni_spend_credits	action_values.omni_spend_credits	The value of ‘spend credits’ events, indicating when a user spends virtual credits within an app or platform across various platforms (omnichannel).	dimension
action_values.omni_spend_credits.1d_click	action_values.omni_spend_credits.1d_click	The total value of ‘omni spend credits’ actions attributed to a 1-day click attribution window.	dimension
action_values.omni_spend_credits.1d_view	action_values.omni_spend_credits.1d_view	The total value generated from ‘spend credits’ actions across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_spend_credits.28d_click	action_values.omni_spend_credits.28d_click	The monetary value of ‘omni spend credits’ actions attributed within 28 days of an ad click.	dimension
action_values.omni_spend_credits.28d_view	action_values.omni_spend_credits.28d_view	The monetary value of ‘omni spend credits’ actions attributed within 28 days of an ad view.	dimension
action_values.omni_spend_credits.7d_click	action_values.omni_spend_credits.7d_click	The total value generated from ‘spend credits’ actions across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_spend_credits.7d_view	action_values.omni_spend_credits.7d_view	The value generated from spending credits across various platforms (omni) attributed to ad views within a 7-day window.	dimension
action_values.omni_tutorial_completion	action_values.omni_tutorial_completion	The value of ‘tutorial completion’ events, indicating when a user finishes a tutorial within an app or platform across various platforms (omnichannel).	dimension
action_values.omni_tutorial_completion.1d_click	action_values.omni_tutorial_completion.1d_click	The total value of ‘omni tutorial completion’ actions attributed to a 1-day click attribution window.	dimension
action_values.omni_tutorial_completion.1d_view	action_values.omni_tutorial_completion.1d_view	The total value generated from ‘tutorial completion’ actions across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_tutorial_completion.28d_click	action_values.omni_tutorial_completion.28d_click	The monetary value of ‘omni tutorial completion’ actions attributed within 28 days of an ad click.	dimension
action_values.omni_tutorial_completion.28d_view	action_values.omni_tutorial_completion.28d_view	The monetary value of ‘omni tutorial completion’ actions attributed within 28 days of an ad view.	dimension
action_values.omni_tutorial_completion.7d_click	action_values.omni_tutorial_completion.7d_click	The total value generated from ‘tutorial completion’ actions across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_tutorial_completion.7d_view	action_values.omni_tutorial_completion.7d_view	The value generated from tutorial completions across various platforms (omni) attributed to ad views within a 7-day window.	dimension
action_values.omni_view_content	action_values.omni_view_content	The value of ‘view content’ events, indicating when a user views content across various platforms (omnichannel).	dimension
action_values.omni_view_content.1d_click	action_values.omni_view_content.1d_click	The value of ‘view content’ events attributed to an ad click within 1 day.	dimension
action_values.omni_view_content.1d_view	action_values.omni_view_content.1d_view	The value of ‘view content’ events attributed to an ad view within 1 day.	dimension
action_values.omni_view_content.28d_click	action_values.omni_view_content.28d_click	The value of ‘view content’ events attributed to an ad click within 28 days.	metric
action_values.omni_view_content.28d_view	action_values.omni_view_content.28d_view	The value of ‘view content’ events attributed to an ad view within 28 days.	metric
action_values.omni_view_content.7d_click	action_values.omni_view_content.7d_click	The value of ‘view content’ events attributed to an ad click within 7 days.	metric
action_values.omni_view_content.7d_view	action_values.omni_view_content.7d_view	The value of ‘view content’ events attributed to an ad view within 7 days.	metric
action_values.omni_view_content.action_destination	action_values.omni_view_content.action_destination	The value of ‘view content’ events, broken down by the destination URL or app ID where the action occurred.	dimension
action_values.omni_view_content.action_device	action_values.omni_view_content.action_device	The value of ‘view content’ events, broken down by the device on which the action occurred.	dimension
action_values.omni_view_content.action_target_id	action_values.omni_view_content.action_target_id	The value of ‘view content’ events, broken down by the ID of the target object of the action.	dimension
action_values.onsite_app_add_to_cart	action_values.onsite_app_add_to_cart	The value of ‘add to cart’ events occurring within an app directly on Facebook platforms (onsite).	dimension
action_values.onsite_app_add_to_cart.1d_click	action_values.onsite_app_add_to_cart.1d_click	The total value attributed to in-app “add to cart” conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.onsite_app_add_to_cart.1d_view	action_values.onsite_app_add_to_cart.1d_view	The total value generated from onsite app ‘add to cart’ actions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_app_add_to_cart.28d_click	action_values.onsite_app_add_to_cart.28d_click	The monetary value of ‘onsite app add to cart’ actions attributed within 28 days of an ad click.	dimension
action_values.onsite_app_add_to_cart.28d_view	action_values.onsite_app_add_to_cart.28d_view	The monetary value of ‘onsite app add to cart’ actions attributed within 28 days of an ad view.	dimension
action_values.onsite_app_add_to_cart.7d_click	action_values.onsite_app_add_to_cart.7d_click	The total value generated from onsite app ‘add to cart’ actions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_app_add_to_cart.7d_view	action_values.onsite_app_add_to_cart.7d_view	The total value generated from onsite ‘add to cart’ actions within a mobile app, attributed to an ad view within 7 days.	metric
action_values.onsite_app_purchase	action_values.onsite_app_purchase	The monetary value of ‘purchase’ events occurring within an app directly on Facebook platforms (onsite).	dimension
action_values.onsite_app_purchase.1d_click	action_values.onsite_app_purchase.1d_click	The total value attributed to in-app purchase conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.onsite_app_purchase.1d_view	action_values.onsite_app_purchase.1d_view	The total value generated from onsite app purchase conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_app_purchase.28d_click	action_values.onsite_app_purchase.28d_click	The monetary value of ‘onsite app purchase’ actions attributed within 28 days of an ad click.	dimension
action_values.onsite_app_purchase.28d_view	action_values.onsite_app_purchase.28d_view	The monetary value of ‘onsite app purchase’ actions attributed within 28 days of an ad view.	dimension
action_values.onsite_app_purchase.7d_click	action_values.onsite_app_purchase.7d_click	The total value generated from onsite app purchase conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_app_purchase.7d_view	action_values.onsite_app_purchase.7d_view	The total value generated from onsite ‘purchase’ actions within a mobile app, attributed to an ad view within 7 days.	metric
action_values.onsite_app_view_content	action_values.onsite_app_view_content	The value of ‘view content’ events occurring within an app directly on Facebook platforms (onsite).	dimension
action_values.onsite_app_view_content.1d_click	action_values.onsite_app_view_content.1d_click	The total value attributed to in-app “view content” conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.onsite_app_view_content.1d_view	action_values.onsite_app_view_content.1d_view	The total value generated from onsite app ‘view content’ actions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_app_view_content.28d_click	action_values.onsite_app_view_content.28d_click	The monetary value of ‘onsite app view content’ actions attributed within 28 days of an ad click.	dimension
action_values.onsite_app_view_content.28d_view	action_values.onsite_app_view_content.28d_view	The monetary value of ‘onsite app view content’ actions attributed within 28 days of an ad view.	dimension
action_values.onsite_app_view_content.7d_click	action_values.onsite_app_view_content.7d_click	The total value generated from onsite app ‘view content’ actions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_app_view_content.7d_view	action_values.onsite_app_view_content.7d_view	The total value generated from onsite ‘view content’ actions within a mobile app, attributed to an ad view within 7 days.	metric
action_values.onsite_conversion	action_values.onsite_conversion	The aggregate value of all conversion actions that occur directly on Facebook or Instagram platforms.	dimension
action_values.onsite_conversion.1d_click	action_values.onsite_conversion.1d_click	The total value attributed to onsite conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.onsite_conversion.1d_view	action_values.onsite_conversion.1d_view	The total value generated from all onsite conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.28d_click	action_values.onsite_conversion.28d_click	The monetary value of ‘onsite conversion’ actions attributed within 28 days of an ad click.	dimension
action_values.onsite_conversion.28d_view	action_values.onsite_conversion.28d_view	The monetary value of ‘onsite conversion’ actions attributed within 28 days of an ad view.	dimension
action_values.onsite_conversion.7d_click	action_values.onsite_conversion.7d_click	The total value generated from all onsite conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.7d_view	action_values.onsite_conversion.7d_view	The value generated from onsite conversions (conversions happening within Meta platforms) attributed to ad views within a 7-day window.	dimension
action_values.onsite_conversion.add_to_cart	action_values.onsite_conversion.add_to_cart	The monetary value of onsite ‘add to cart’ events.	metric
action_values.onsite_conversion.add_to_cart.1d_view	action_values.onsite_conversion.add_to_cart.1d_view	The monetary value of onsite ‘add to cart’ events, attributed to an impression of your ad within 1 day.	metric
action_values.onsite_conversion.add_to_cart.7d_click	action_values.onsite_conversion.add_to_cart.7d_click	The monetary value of onsite ‘add to cart’ events, attributed to a click on your ad within 7 days.	metric
action_values.onsite_conversion.donate	action_values.onsite_conversion.donate	The monetary value of ‘donate’ actions performed directly on a Meta-owned property.	metric
action_values.onsite_conversion.flow_complete	action_values.onsite_conversion.flow_complete	The value of ‘flow complete’ events, indicating the completion of a multi-step process directly on Facebook or Instagram platforms.	dimension
action_values.onsite_conversion.flow_complete.1d_click	action_values.onsite_conversion.flow_complete.1d_click	The total value attributed to onsite “flow complete” conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.onsite_conversion.flow_complete.1d_view	action_values.onsite_conversion.flow_complete.1d_view	The total value generated from onsite ‘flow complete’ conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.flow_complete.28d_click	action_values.onsite_conversion.flow_complete.28d_click	The monetary value of ‘flow complete’ onsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.onsite_conversion.flow_complete.28d_view	action_values.onsite_conversion.flow_complete.28d_view	The monetary value of ‘flow complete’ onsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.onsite_conversion.flow_complete.7d_click	action_values.onsite_conversion.flow_complete.7d_click	The total value generated from onsite ‘flow complete’ conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.flow_complete.7d_view	action_values.onsite_conversion.flow_complete.7d_view	The value generated from onsite “flow complete” conversions attributed to ad views within a 7-day window.	dimension
action_values.onsite_conversion.initiate_checkout	action_values.onsite_conversion.initiate_checkout	The monetary value of onsite ‘initiate checkout’ events.	metric
action_values.onsite_conversion.initiate_checkout.1d_view	action_values.onsite_conversion.initiate_checkout.1d_view	The monetary value of onsite ‘initiate checkout’ events, attributed to an impression of your ad within 1 day.	metric
action_values.onsite_conversion.initiate_checkout.7d_click	action_values.onsite_conversion.initiate_checkout.7d_click	The total value generated from onsite ‘initiate checkout’ conversions, attributed to an ad click within 7 days.	metric
action_values.onsite_conversion.lead	action_values.onsite_conversion.lead	The monetary value associated with lead actions for onsite conversions.	metric
action_values.onsite_conversion.lead_grouped	action_values.onsite_conversion.lead_grouped	The monetary value generated from onsite lead conversion events, grouped, attributed to the ad.	dimension
action_values.onsite_conversion.lead_grouped.1d_click	action_values.onsite_conversion.lead_grouped.1d_click	The monetary value generated from grouped lead conversions on Meta platforms attributed to a 1-day click-through window.	dimension
action_values.onsite_conversion.lead_grouped.1d_view	action_values.onsite_conversion.lead_grouped.1d_view	The total value generated from grouped onsite lead conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.lead_grouped.28d_click	action_values.onsite_conversion.lead_grouped.28d_click	The monetary value of ‘grouped lead’ onsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.onsite_conversion.lead_grouped.28d_view	action_values.onsite_conversion.lead_grouped.28d_view	The monetary value of ‘grouped lead’ onsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.onsite_conversion.lead_grouped.7d_click	action_values.onsite_conversion.lead_grouped.7d_click	The total value generated from grouped onsite lead conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.lead_grouped.7d_view	action_values.onsite_conversion.lead_grouped.7d_view	The value generated from grouped lead actions, considered an onsite conversion, attributed within 7 days of an impression of your ad.	dimension
action_values.onsite_conversion.messaging_block	action_values.onsite_conversion.messaging_block	The value of ‘messaging block’ events, indicating when a user blocks messages related to an ad or business directly on Facebook platforms.	dimension
action_values.onsite_conversion.messaging_block.1d_click	action_values.onsite_conversion.messaging_block.1d_click	The monetary value generated from messaging block actions on Meta platforms attributed to a 1-day click-through window.	dimension
action_values.onsite_conversion.messaging_block.1d_view	action_values.onsite_conversion.messaging_block.1d_view	The total value generated from onsite ‘messaging block’ conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.messaging_block.28d_click	action_values.onsite_conversion.messaging_block.28d_click	The monetary value of ‘messaging block’ onsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.onsite_conversion.messaging_block.28d_view	action_values.onsite_conversion.messaging_block.28d_view	The monetary value of ‘messaging block’ onsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.onsite_conversion.messaging_block.7d_click	action_values.onsite_conversion.messaging_block.7d_click	The total value generated from onsite ‘messaging block’ conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.messaging_block.7d_view	action_values.onsite_conversion.messaging_block.7d_view	The value generated from users blocking messaging on Meta platforms, attributed to ad views within a 7-day window.	dimension
action_values.onsite_conversion.messaging_conversation_started_7d	action_values.onsite_conversion.messaging_conversation_started_7d	The value of ‘messaging conversation started’ events attributed within 7 days, indicating when a user initiates a conversation directly on Facebook platforms.	dimension
action_values.onsite_conversion.messaging_conversation_started_7d.1d_click	action_values.onsite_conversion.messaging_conversation_started_7d.1d_click	The total value of onsite messaging conversation started (7-day window) conversions attributed to a 1-day click attribution window.	dimension
action_values.onsite_conversion.messaging_conversation_started_7d.1d_view	action_values.onsite_conversion.messaging_conversation_started_7d.1d_view	The total value generated from onsite messaging conversations started within 7 days, attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.messaging_conversation_started_7d.28d_click	action_values.onsite_conversion.messaging_conversation_started_7d.28d_click	The monetary value of ‘messaging conversation started (7d)’ onsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.onsite_conversion.messaging_conversation_started_7d.7d_click	action_values.onsite_conversion.messaging_conversation_started_7d.7d_click	The total value generated from onsite messaging conversations started within 7 days, attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.messaging_conversation_started_7d.7d_view	action_values.onsite_conversion.messaging_conversation_started_7d.7d_view	The value generated from new messaging conversations, considered an onsite conversion, attributed within 7 days of an impression of your ad.	dimension
action_values.onsite_conversion.messaging_first_reply	action_values.onsite_conversion.messaging_first_reply	The value of ‘messaging first reply’ events, indicating when a user sends the first reply in a conversation directly on Facebook platforms.	dimension
action_values.onsite_conversion.messaging_first_reply.1d_click	action_values.onsite_conversion.messaging_first_reply.1d_click	The monetary value generated from first messaging replies on Meta platforms attributed to a 1-day click-through window.	dimension
action_values.onsite_conversion.messaging_first_reply.1d_view	action_values.onsite_conversion.messaging_first_reply.1d_view	The total value generated from onsite messaging first replies attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.messaging_first_reply.28d_click	action_values.onsite_conversion.messaging_first_reply.28d_click	The monetary value of ‘messaging first reply’ onsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.onsite_conversion.messaging_first_reply.28d_view	action_values.onsite_conversion.messaging_first_reply.28d_view	The monetary value of ‘messaging first reply’ onsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.onsite_conversion.messaging_first_reply.7d_click	action_values.onsite_conversion.messaging_first_reply.7d_click	The total value generated from onsite messaging first replies attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.messaging_first_reply.7d_view	action_values.onsite_conversion.messaging_first_reply.7d_view	The value generated from users sending a first reply in messaging on Meta platforms, attributed to ad views within a 7-day window.	dimension
action_values.onsite_conversion.messaging_reply	action_values.onsite_conversion.messaging_reply	The value of ‘messaging reply’ events, indicating when a user sends a reply in a conversation directly on Facebook platforms.	dimension
action_values.onsite_conversion.messaging_reply.1d_click	action_values.onsite_conversion.messaging_reply.1d_click	The monetary value generated from messaging replies on Meta platforms attributed to a 1-day click-through window.	dimension
action_values.onsite_conversion.messaging_reply.1d_view	action_values.onsite_conversion.messaging_reply.1d_view	The total value generated from onsite messaging replies attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.messaging_reply.28d_click	action_values.onsite_conversion.messaging_reply.28d_click	The monetary value of ‘messaging reply’ onsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.onsite_conversion.messaging_reply.28d_view	action_values.onsite_conversion.messaging_reply.28d_view	The monetary value of ‘messaging reply’ onsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.onsite_conversion.messaging_reply.7d_click	action_values.onsite_conversion.messaging_reply.7d_click	The total value generated from onsite messaging replies attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.messaging_reply.7d_view	action_values.onsite_conversion.messaging_reply.7d_view	The value generated from users sending a reply in messaging on Meta platforms, attributed to ad views within a 7-day window.	dimension
action_values.onsite_conversion.post_save	action_values.onsite_conversion.post_save	The value of ‘post save’ events, indicating when a user saves a post directly on Facebook or Instagram platforms.	dimension
action_values.onsite_conversion.post_save.1d_click	action_values.onsite_conversion.post_save.1d_click	The monetary value generated from post save actions on Meta platforms attributed to a 1-day click-through window.	dimension
action_values.onsite_conversion.post_save.1d_view	action_values.onsite_conversion.post_save.1d_view	The total value generated from onsite ‘post save’ actions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.post_save.28d_click	action_values.onsite_conversion.post_save.28d_click	The monetary value of ‘post save’ onsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.onsite_conversion.post_save.28d_view	action_values.onsite_conversion.post_save.28d_view	The monetary value of ‘post save’ onsite conversion actions attributed within 28 days of an ad view.	dimension
action_values.onsite_conversion.post_save.7d_click	action_values.onsite_conversion.post_save.7d_click	The total value generated from onsite ‘post save’ actions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.post_save.7d_view	action_values.onsite_conversion.post_save.7d_view	The value generated from users saving a post on Meta platforms, attributed to ad views within a 7-day window.	dimension
action_values.onsite_conversion.purchase	action_values.onsite_conversion.purchase	The monetary value of ‘purchase’ events occurring directly on Facebook or Instagram platforms.	dimension
action_values.onsite_conversion.purchase.1d_click	action_values.onsite_conversion.purchase.1d_click	The total value attributed to onsite purchase conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.onsite_conversion.purchase.1d_view	action_values.onsite_conversion.purchase.1d_view	The total value generated from onsite purchase conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.purchase.28d_click	action_values.onsite_conversion.purchase.28d_click	The monetary value of ‘purchase’ onsite conversion actions attributed within 28 days of an ad click.	dimension
action_values.onsite_conversion.purchase.28d_view	action_values.onsite_conversion.purchase.28d_view	Total number of purchase conversions that occurred directly on Meta platforms, attributed to an ad view within 28 days.	dimension
action_values.onsite_conversion.purchase.7d_click	action_values.onsite_conversion.purchase.7d_click	The total value generated from onsite purchase conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.purchase.7d_view	action_values.onsite_conversion.purchase.7d_view	The value generated from onsite “purchase” conversions attributed to ad views within a 7-day window.	dimension
action_values.onsite_conversion.purchase.action_device	action_values.onsite_conversion.purchase.action_device	The monetary value of on-site purchase conversions, broken down by the device on which the purchase action occurred.	dimension
action_values.onsite_conversion.view_content	action_values.onsite_conversion.view_content	The total value generated from an “onsite conversion view content” action.	metric
action_values.onsite_web_add_to_cart	action_values.onsite_web_add_to_cart	The value of ‘add to cart’ actions on your website, as an onsite web event.	metric
action_values.onsite_web_add_to_cart.1d_click	action_values.onsite_web_add_to_cart.1d_click	The monetary value generated from onsite website add-to-cart events, attributed within 1 day of clicking the ad.	dimension
action_values.onsite_web_add_to_cart.1d_view	action_values.onsite_web_add_to_cart.1d_view	The total value generated from onsite web ‘add to cart’ actions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_web_add_to_cart.28d_click	action_values.onsite_web_add_to_cart.28d_click	Total number of add-to-cart actions on an advertiser’s website, attributed to an ad click within 28 days.	dimension
action_values.onsite_web_add_to_cart.28d_view	action_values.onsite_web_add_to_cart.28d_view	Total number of add-to-cart actions on an advertiser’s website, attributed to an ad view within 28 days.	dimension
action_values.onsite_web_add_to_cart.7d_click	action_values.onsite_web_add_to_cart.7d_click	The total value generated from onsite web ‘add to cart’ actions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_web_add_to_cart.7d_view	action_values.onsite_web_add_to_cart.7d_view	The total value generated from onsite ‘add to cart’ actions on a website, attributed to an ad view within 7 days.	metric
action_values.onsite_web_app_add_to_cart	action_values.onsite_web_app_add_to_cart	The value of ‘add to cart’ actions on your website or app, as an onsite web/app event.	dimension
action_values.onsite_web_app_add_to_cart.1d_click	action_values.onsite_web_app_add_to_cart.1d_click	The monetary value generated from onsite add-to-cart events in web or app, attributed within 1 day of clicking the ad.	dimension
action_values.onsite_web_app_add_to_cart.1d_view	action_values.onsite_web_app_add_to_cart.1d_view	The total value generated from onsite web and app ‘add to cart’ actions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_web_app_add_to_cart.28d_click	action_values.onsite_web_app_add_to_cart.28d_click	Total number of add-to-cart actions across an advertiser’s website or app, attributed to an ad click within 28 days.	dimension
action_values.onsite_web_app_add_to_cart.28d_view	action_values.onsite_web_app_add_to_cart.28d_view	Total number of add-to-cart actions across an advertiser’s website or app, attributed to an ad view within 28 days.	dimension
action_values.onsite_web_app_add_to_cart.7d_click	action_values.onsite_web_app_add_to_cart.7d_click	The total value generated from onsite web and app ‘add to cart’ actions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_web_app_add_to_cart.7d_view	action_values.onsite_web_app_add_to_cart.7d_view	The total value generated from onsite ‘add to cart’ actions across web and app, attributed to an ad view within 7 days.	metric
action_values.onsite_web_app_event	action_values.onsite_web_app_event	The monetary value generated from onsite web or app events attributed to the ad.	dimension
action_values.onsite_web_app_event.1d_click	action_values.onsite_web_app_event.1d_click	The monetary value generated from onsite web app events attributed to a 1-day click-through window.	dimension
action_values.onsite_web_app_event.1d_view	action_values.onsite_web_app_event.1d_view	The total value generated from onsite web and app events attributed within 1 day of viewing the ad.	dimension
action_values.onsite_web_app_event.28d_click	action_values.onsite_web_app_event.28d_click	Total number of custom events across an advertiser’s website or app, attributed to an ad click within 28 days.	dimension
action_values.onsite_web_app_event.28d_view	action_values.onsite_web_app_event.28d_view	Total number of custom events across an advertiser’s website or app, attributed to an ad view within 28 days.	dimension
action_values.onsite_web_app_event.7d_click	action_values.onsite_web_app_event.7d_click	The total value generated from onsite web and app events attributed within 7 days of clicking the ad.	dimension
action_values.onsite_web_app_event.7d_view	action_values.onsite_web_app_event.7d_view	The value generated from onsite web app events attributed to ad views within a 7-day window.	dimension
action_values.onsite_web_app_purchase	action_values.onsite_web_app_purchase	The value of purchases on your website or app, as an onsite web/app event.	dimension
action_values.onsite_web_app_purchase.1d_click	action_values.onsite_web_app_purchase.1d_click	The monetary value generated from onsite purchase events in web or app, attributed within 1 day of clicking the ad.	dimension
action_values.onsite_web_app_purchase.1d_view	action_values.onsite_web_app_purchase.1d_view	The total value generated from onsite web and app purchase conversions attributed within 1 day of viewing the ad.	metric
action_values.onsite_web_app_purchase.28d_click	action_values.onsite_web_app_purchase.28d_click	Total number of purchase conversions across an advertiser’s website or app, attributed to an ad click within 28 days.	dimension
action_values.onsite_web_app_purchase.28d_view	action_values.onsite_web_app_purchase.28d_view	Total number of purchase conversions across an advertiser’s website or app, attributed to an ad view within 28 days.	dimension
action_values.onsite_web_app_purchase.7d_click	action_values.onsite_web_app_purchase.7d_click	The total value generated from onsite web and app purchase conversions attributed within 7 days of clicking the ad.	metric
action_values.onsite_web_app_purchase.7d_view	action_values.onsite_web_app_purchase.7d_view	The total value generated from onsite ‘purchase’ actions across web and app, attributed to an ad view within 7 days.	metric
action_values.onsite_web_app_view_content	action_values.onsite_web_app_view_content	The value associated with content views on your website or app, as an onsite web/app event.	metric
action_values.onsite_web_app_view_content.1d_click	action_values.onsite_web_app_view_content.1d_click	The monetary value generated from onsite content view events in web or app, attributed within 1 day of clicking the ad.	dimension
action_values.onsite_web_app_view_content.1d_view	action_values.onsite_web_app_view_content.1d_view	The total value generated from onsite web and app ‘view content’ actions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_web_app_view_content.28d_click	action_values.onsite_web_app_view_content.28d_click	Total number of view content actions across an advertiser’s website or app, attributed to an ad click within 28 days.	dimension
action_values.onsite_web_app_view_content.28d_view	action_values.onsite_web_app_view_content.28d_view	Total number of view content actions across an advertiser’s website or app, attributed to an ad view within 28 days.	dimension
action_values.onsite_web_app_view_content.7d_click	action_values.onsite_web_app_view_content.7d_click	The total value generated from onsite web and app ‘view content’ actions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_web_app_view_content.7d_view	action_values.onsite_web_app_view_content.7d_view	The total value generated from onsite ‘view content’ actions across web and app, attributed to an ad view within 7 days.	metric
action_values.onsite_web_initiate_checkout	action_values.onsite_web_initiate_checkout	The number of times a user started the checkout process directly on the website, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.onsite_web_initiate_checkout.1d_click	action_values.onsite_web_initiate_checkout.1d_click	The total value generated from onsite web ‘initiate checkout’ actions, attributed to an ad click within 1 day.	metric
action_values.onsite_web_initiate_checkout.1d_view	action_values.onsite_web_initiate_checkout.1d_view	The value of ‘initiate checkout’ events on your website attributed to your ads, within 1 day of viewing the ad.	metric
action_values.onsite_web_initiate_checkout.28d_click	action_values.onsite_web_initiate_checkout.28d_click	The total value generated from onsite web ‘initiate checkout’ actions, attributed to an ad click within 28 days.	metric
action_values.onsite_web_initiate_checkout.28d_view	action_values.onsite_web_initiate_checkout.28d_view	The total value generated from onsite web ‘initiate checkout’ actions, attributed to an ad view within 28 days.	metric
action_values.onsite_web_initiate_checkout.7d_click	action_values.onsite_web_initiate_checkout.7d_click	The value of ‘initiate checkout’ events on your website attributed to your ads, within 7 days of clicking the ad.	metric
action_values.onsite_web_initiate_checkout.7d_view	action_values.onsite_web_initiate_checkout.7d_view	The total value generated from onsite web ‘initiate checkout’ actions, attributed to an ad view within 7 days.	metric
action_values.onsite_web_lead	action_values.onsite_web_lead	The monetary value of lead conversions that occurred directly on a Meta-owned website or form.	metric
action_values.onsite_web_lead.1d_click	action_values.onsite_web_lead.1d_click	The total value generated from onsite web ‘lead’ actions, attributed to an ad click within 1 day.	metric
action_values.onsite_web_lead.1d_view	action_values.onsite_web_lead.1d_view	The monetary value of onsite web lead conversions, attributed to a 1-day view-through window.	metric
action_values.onsite_web_lead.28d_click	action_values.onsite_web_lead.28d_click	The total value generated from onsite web ‘lead’ actions, attributed to an ad click within 28 days.	metric
action_values.onsite_web_lead.28d_view	action_values.onsite_web_lead.28d_view	The total value generated from onsite web ‘lead’ actions, attributed to an ad view within 28 days.	metric
action_values.onsite_web_lead.7d_click	action_values.onsite_web_lead.7d_click	The monetary value of onsite web lead conversions, attributed to a 7-day click-through window.	metric
action_values.onsite_web_lead.7d_view	action_values.onsite_web_lead.7d_view	The total value generated from onsite web ‘lead’ actions, attributed to an ad view within 7 days.	metric
action_values.onsite_web_purchase	action_values.onsite_web_purchase	The number of purchases made by a user directly on the website, attributed to the ad campaign, usually within the default attribution window.	dimension
action_values.onsite_web_purchase.1d_click	action_values.onsite_web_purchase.1d_click	The monetary value generated from onsite website purchase events, attributed within 1 day of clicking the ad.	dimension
action_values.onsite_web_purchase.1d_view	action_values.onsite_web_purchase.1d_view	The total value generated from onsite web purchase conversions attributed within 1 day of viewing the ad.	metric
action_values.onsite_web_purchase.28d_click	action_values.onsite_web_purchase.28d_click	Total number of purchase conversions on an advertiser’s website, attributed to an ad click within 28 days.	dimension
action_values.onsite_web_purchase.28d_view	action_values.onsite_web_purchase.28d_view	Total number of purchase conversions on an advertiser’s website, attributed to an ad view within 28 days.	dimension
action_values.onsite_web_purchase.7d_click	action_values.onsite_web_purchase.7d_click	The total value generated from onsite web purchase conversions attributed within 7 days of clicking the ad.	metric
action_values.onsite_web_purchase.7d_view	action_values.onsite_web_purchase.7d_view	The total value generated from onsite web ‘purchase’ actions, attributed to an ad view within 7 days.	metric
action_values.onsite_web_view_content	action_values.onsite_web_view_content	The number of times a user viewed content directly on the website, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.onsite_web_view_content.1d_click	action_values.onsite_web_view_content.1d_click	The monetary value generated from onsite website content view events, attributed within 1 day of clicking the ad.	dimension
action_values.onsite_web_view_content.1d_view	action_values.onsite_web_view_content.1d_view	The total value generated from onsite web ‘view content’ actions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_web_view_content.28d_click	action_values.onsite_web_view_content.28d_click	Total number of view content actions on an advertiser’s website, attributed to an ad click within 28 days.	dimension
action_values.onsite_web_view_content.28d_view	action_values.onsite_web_view_content.28d_view	Total number of view content actions on an advertiser’s website, attributed to an ad view within 28 days.	dimension
action_values.onsite_web_view_content.7d_click	action_values.onsite_web_view_content.7d_click	The total value generated from onsite web ‘view content’ actions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_web_view_content.7d_view	action_values.onsite_web_view_content.7d_view	The total value generated from onsite web ‘view content’ actions, attributed to an ad view within 7 days.	metric
action_values.other.add_payment_info	action_values.other.add_payment_info	The monetary value generated from ‘add payment info’ actions categorized as ‘other’.	metric
action_values.other.add_payment_info.1d_view	action_values.other.add_payment_info.1d_view	Total number of times payment information was added, attributed to an ad view within 1 day.	metric
action_values.other.add_to_cart	action_values.other.add_to_cart	The monetary value generated from ‘add to cart’ actions categorized as ‘other’.	metric
action_values.other.add_to_cart.1d_click	action_values.other.add_to_cart.1d_click	Total number of add-to-cart actions, attributed to an ad click within 1 day.	metric
action_values.other.add_to_cart.1d_view	action_values.other.add_to_cart.1d_view	Total number of add-to-cart actions, attributed to an ad view within 1 day.	metric
action_values.other.add_to_cart.7d_click	action_values.other.add_to_cart.7d_click	Total number of add-to-cart actions, attributed to an ad click within 7 days.	metric
action_values.other.complete_registration	action_values.other.complete_registration	The monetary value generated from ‘complete registration’ actions categorized as ‘other’.	metric
action_values.other.complete_registration.1d_view	action_values.other.complete_registration.1d_view	Total number of complete registration actions, attributed to an ad view within 1 day.	metric
action_values.other.complete_registration.7d_click	action_values.other.complete_registration.7d_click	Total number of complete registration actions, attributed to an ad click within 7 days.	metric
action_values.other.initiate_checkout	action_values.other.initiate_checkout	The monetary value generated from ‘initiate checkout’ actions categorized as ‘other’.	metric
action_values.other.initiate_checkout.1d_view	action_values.other.initiate_checkout.1d_view	Total number of initiate checkout actions, attributed to an ad view within 1 day.	metric
action_values.other.lead	action_values.other.lead	The monetary value generated from ‘lead’ actions categorized as ‘other’.	metric
action_values.other.lead.1d_view	action_values.other.lead.1d_view	Total number of lead generation actions, attributed to an ad view within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_add_payment_info	action_values.other.offsite_conversion.fb_pixel_add_payment_info	Total number of add payment info events tracked by Facebook Pixel.	metric
action_values.other.offsite_conversion.fb_pixel_add_payment_info.1d_view	action_values.other.offsite_conversion.fb_pixel_add_payment_info.1d_view	Total number of add payment info events tracked by Facebook Pixel, attributed to an ad view within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_add_to_cart	action_values.other.offsite_conversion.fb_pixel_add_to_cart	Total number of add-to-cart events tracked by Facebook Pixel.	metric
action_values.other.offsite_conversion.fb_pixel_add_to_cart.1d_click	action_values.other.offsite_conversion.fb_pixel_add_to_cart.1d_click	Total number of add-to-cart events tracked by Facebook Pixel, attributed to an ad click within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_add_to_cart.1d_view	action_values.other.offsite_conversion.fb_pixel_add_to_cart.1d_view	Total number of add-to-cart events tracked by Facebook Pixel, attributed to an ad view within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_add_to_cart.7d_click	action_values.other.offsite_conversion.fb_pixel_add_to_cart.7d_click	Total number of add-to-cart events tracked by Facebook Pixel, attributed to an ad click within 7 days.	metric
action_values.other.offsite_conversion.fb_pixel_complete_registration	action_values.other.offsite_conversion.fb_pixel_complete_registration	Total number of complete registration events tracked by Facebook Pixel.	metric
action_values.other.offsite_conversion.fb_pixel_complete_registration.1d_view	action_values.other.offsite_conversion.fb_pixel_complete_registration.1d_view	Total number of complete registration events tracked by Facebook Pixel, attributed to an ad view within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_complete_registration.7d_click	action_values.other.offsite_conversion.fb_pixel_complete_registration.7d_click	Total number of complete registration events tracked by Facebook Pixel, attributed to an ad click within 7 days.	metric
action_values.other.offsite_conversion.fb_pixel_custom	action_values.other.offsite_conversion.fb_pixel_custom	Total number of custom conversion events tracked by Facebook Pixel.	metric
action_values.other.offsite_conversion.fb_pixel_initiate_checkout	action_values.other.offsite_conversion.fb_pixel_initiate_checkout	Total number of initiate checkout events tracked by Facebook Pixel.	metric
action_values.other.offsite_conversion.fb_pixel_initiate_checkout.1d_view	action_values.other.offsite_conversion.fb_pixel_initiate_checkout.1d_view	Total number of initiate checkout events tracked by Facebook Pixel, attributed to an ad view within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_lead	action_values.other.offsite_conversion.fb_pixel_lead	Total number of lead generation events tracked by Facebook Pixel.	metric
action_values.other.offsite_conversion.fb_pixel_lead.1d_view	action_values.other.offsite_conversion.fb_pixel_lead.1d_view	Total number of lead generation events tracked by Facebook Pixel, attributed to an ad view within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_purchase	action_values.other.offsite_conversion.fb_pixel_purchase	Total number of purchase events tracked by Facebook Pixel.	metric
action_values.other.offsite_conversion.fb_pixel_purchase.1d_click	action_values.other.offsite_conversion.fb_pixel_purchase.1d_click	Total number of purchase events tracked by Facebook Pixel, attributed to an ad click within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_purchase.1d_view	action_values.other.offsite_conversion.fb_pixel_purchase.1d_view	Total number of purchase events tracked by Facebook Pixel, attributed to an ad view within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_purchase.7d_click	action_values.other.offsite_conversion.fb_pixel_purchase.7d_click	Total number of purchase events tracked by Facebook Pixel, attributed to an ad click within 7 days.	metric
action_values.other.offsite_conversion.fb_pixel_search.1d_view	action_values.other.offsite_conversion.fb_pixel_search.1d_view	Total number of search events tracked by Facebook Pixel, attributed to an ad view within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_view_content	action_values.other.offsite_conversion.fb_pixel_view_content	Total number of view content events tracked by Facebook Pixel.	metric
action_values.other.offsite_conversion.fb_pixel_view_content.1d_click	action_values.other.offsite_conversion.fb_pixel_view_content.1d_click	Total number of view content events tracked by Facebook Pixel, attributed to an ad click within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_view_content.1d_view	action_values.other.offsite_conversion.fb_pixel_view_content.1d_view	Total number of view content events tracked by Facebook Pixel, attributed to an ad view within 1 day.	metric
action_values.other.offsite_conversion.fb_pixel_view_content.7d_click	action_values.other.offsite_conversion.fb_pixel_view_content.7d_click	Total number of view content events tracked by Facebook Pixel, attributed to an ad click within 7 days.	metric
action_values.other.omni_add_to_cart	action_values.other.omni_add_to_cart	Total number of omnichannel add-to-cart actions.	metric
action_values.other.omni_add_to_cart.1d_click	action_values.other.omni_add_to_cart.1d_click	Total number of omnichannel add-to-cart actions, attributed to an ad click within 1 day.	metric
action_values.other.omni_add_to_cart.1d_view	action_values.other.omni_add_to_cart.1d_view	Total number of omnichannel add-to-cart actions, attributed to an ad view within 1 day.	metric
action_values.other.omni_add_to_cart.7d_click	action_values.other.omni_add_to_cart.7d_click	Total number of omnichannel add-to-cart actions, attributed to an ad click within 7 days.	metric
action_values.other.omni_complete_registration	action_values.other.omni_complete_registration	Total number of omnichannel complete registration actions.	metric
action_values.other.omni_complete_registration.1d_view	action_values.other.omni_complete_registration.1d_view	Total number of omnichannel complete registration actions, attributed to an ad view within 1 day.	metric
action_values.other.omni_complete_registration.7d_click	action_values.other.omni_complete_registration.7d_click	Total number of omnichannel complete registration actions, attributed to an ad click within 7 days.	metric
action_values.other.omni_initiated_checkout	action_values.other.omni_initiated_checkout	Total number of omnichannel initiated checkout actions.	metric
action_values.other.omni_initiated_checkout.1d_view	action_values.other.omni_initiated_checkout.1d_view	Total number of omnichannel initiated checkout actions, attributed to an ad view within 1 day.	metric
action_values.other.omni_purchase	action_values.other.omni_purchase	The value of omni-channel purchase actions, covering all platforms.	metric
action_values.other.omni_search.1d_view	action_values.other.omni_search.1d_view	Total number of omnichannel search actions, attributed to an ad view within 1 day.	metric
action_values.other.omni_view_content	action_values.other.omni_view_content	Total number of omnichannel view content actions.	metric
action_values.other.omni_view_content.1d_click	action_values.other.omni_view_content.1d_click	Total number of omnichannel view content actions, attributed to an ad click within 1 day.	metric
action_values.other.omni_view_content.1d_view	action_values.other.omni_view_content.1d_view	Total number of omnichannel view content actions, attributed to an ad view within 1 day.	metric
action_values.other.omni_view_content.7d_click	action_values.other.omni_view_content.7d_click	Total number of omnichannel view content actions, attributed to an ad click within 7 days.	metric
action_values.other.onsite_conversion.purchase	action_values.other.onsite_conversion.purchase	The value of onsite purchase conversions attributed to your ads.	metric
action_values.other.search.1d_view	action_values.other.search.1d_view	Total number of search actions, attributed to an ad view within 1 day.	metric
action_values.outbound_click	action_values.outbound_click	The number of clicks on ad links that led to destinations outside of Meta-owned properties, attributed to the ad campaign, usually within the default attribution window.	dimension
action_values.outbound_click.1d_click	action_values.outbound_click.1d_click	The total value attributed to outbound clicks that occurred within 1 day of someone clicking on the ad.	dimension
action_values.outbound_click.1d_view	action_values.outbound_click.1d_view	The total value generated from outbound clicks attributed within 1 day of viewing the ad.	dimension
action_values.outbound_click.28d_click	action_values.outbound_click.28d_click	Total number of clicks on outbound links from an ad, attributed to an ad click within 28 days.	dimension
action_values.outbound_click.28d_view	action_values.outbound_click.28d_view	Total number of clicks on outbound links from an ad, attributed to an ad view within 28 days.	dimension
action_values.outbound_click.7d_click	action_values.outbound_click.7d_click	The total value generated from outbound clicks attributed within 7 days of clicking the ad.	dimension
action_values.outbound_click.7d_view	action_values.outbound_click.7d_view	The value generated from clicks on an ad that lead to an external destination (outbound click) attributed to ad views within a 7-day window.	dimension
action_values.page_engagement	action_values.page_engagement	The number of times users engaged with a Facebook Page, such as likes, comments, shares, or other interactions, attributed to the ad campaign, usually within the default attribution window.	dimension
action_values.page_engagement.1d_click	action_values.page_engagement.1d_click	The monetary value generated from page engagements attributed to a 1-day click-through window.	dimension
action_values.page_engagement.1d_view	action_values.page_engagement.1d_view	The total value generated from page engagement actions attributed within 1 day of viewing the ad.	dimension
action_values.page_engagement.28d_click	action_values.page_engagement.28d_click	Total number of engagements with a Facebook Page, attributed to an ad click within 28 days.	dimension
action_values.page_engagement.28d_view	action_values.page_engagement.28d_view	Total number of engagements with a Facebook Page, attributed to an ad view within 28 days.	dimension
action_values.page_engagement.7d_click	action_values.page_engagement.7d_click	The total value generated from page engagement actions attributed within 7 days of clicking the ad.	dimension
action_values.page_engagement.7d_view	action_values.page_engagement.7d_view	The value generated from page engagement actions (e.g., likes, comments, shares on a page) attributed to ad views within a 7-day window.	dimension
action_values.page_story	action_values.page_story	The monetary value generated from page story actions attributed to the ad.	dimension
action_values.page_story.1d_click	action_values.page_story.1d_click	The monetary value generated from page story actions attributed to a 1-day click-through window.	dimension
action_values.page_story.1d_view	action_values.page_story.1d_view	The total value generated from page story actions attributed within 1 day of viewing the ad.	dimension
action_values.page_story.28d_click	action_values.page_story.28d_click	Total number of clicks on a Page Story, attributed to an ad click within 28 days.	dimension
action_values.page_story.28d_view	action_values.page_story.28d_view	Total number of views of a Page Story, attributed to an ad view within 28 days.	dimension
action_values.page_story.7d_click	action_values.page_story.7d_click	The total value generated from page story actions attributed within 7 days of clicking the ad.	dimension
action_values.page_story.7d_view	action_values.page_story.7d_view	The value generated from users viewing or interacting with a page’s story, attributed to ad views within a 7-day window.	dimension
action_values.photo_view	action_values.photo_view	The monetary value generated from photo view actions attributed to the ad.	dimension
action_values.photo_view.1d_click	action_values.photo_view.1d_click	The monetary value generated from photo view actions attributed to a 1-day click-through window.	dimension
action_values.photo_view.1d_view	action_values.photo_view.1d_view	The total value generated from photo view actions attributed within 1 day of viewing the ad.	dimension
action_values.photo_view.28d_click	action_values.photo_view.28d_click	Total number of photo views, attributed to an ad click within 28 days.	dimension
action_values.photo_view.28d_view	action_values.photo_view.28d_view	Total number of photo views, attributed to an ad view within 28 days.	dimension
action_values.photo_view.7d_click	action_values.photo_view.7d_click	The total value generated from photo view actions attributed within 7 days of clicking the ad.	dimension
action_values.photo_view.7d_view	action_values.photo_view.7d_view	The value generated from users viewing photos, attributed to ad views within a 7-day window.	dimension
action_values.post	action_values.post	The monetary value generated from post actions attributed to the ad.	dimension
action_values.post.1d_click	action_values.post.1d_click	The monetary value generated from post-related actions attributed to a 1-day click-through window.	dimension
action_values.post.1d_view	action_values.post.1d_view	The total value generated from post actions attributed within 1 day of viewing the ad.	dimension
action_values.post.28d_click	action_values.post.28d_click	Total number of clicks on a post, attributed to an ad click within 28 days.	dimension
action_values.post.28d_view	action_values.post.28d_view	Total number of views of a post, attributed to an ad view within 28 days.	dimension
action_values.post.7d_click	action_values.post.7d_click	The total value generated from post actions attributed within 7 days of clicking the ad.	dimension
action_values.post.7d_view	action_values.post.7d_view	The value generated from post interactions or viewing a post, attributed to ad views within a 7-day window.	dimension
action_values.post_engagement	action_values.post_engagement	The number of times users engaged with an ad post, including reactions, comments, and shares, attributed to the ad campaign, usually within the default attribution window.	dimension
action_values.post_engagement.1d_click	action_values.post_engagement.1d_click	The total value attributed to post engagement actions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.post_engagement.1d_view	action_values.post_engagement.1d_view	The total value generated from post engagement actions attributed within 1 day of viewing the ad.	dimension
action_values.post_engagement.28d_click	action_values.post_engagement.28d_click	Total number of engagements with a post, attributed to an ad click within 28 days.	dimension
action_values.post_engagement.28d_view	action_values.post_engagement.28d_view	Total number of engagements with a post, attributed to an ad view within 28 days.	dimension
action_values.post_engagement.7d_click	action_values.post_engagement.7d_click	The total value generated from post engagement actions attributed within 7 days of clicking the ad.	dimension
action_values.post_engagement.7d_view	action_values.post_engagement.7d_view	The value generated from post engagement actions (e.g., likes, comments, shares on a post) attributed to ad views within a 7-day window.	dimension
action_values.post_reaction	action_values.post_reaction	The number of reactions (like, love, haha, wow, sad, angry) to an ad post, attributed to the ad campaign, usually within the default attribution window.	dimension
action_values.post_reaction.1d_click	action_values.post_reaction.1d_click	The monetary value generated from post reactions attributed to a 1-day click-through window.	dimension
action_values.post_reaction.1d_view	action_values.post_reaction.1d_view	The total value generated from post reaction actions attributed within 1 day of viewing the ad.	dimension
action_values.post_reaction.28d_click	action_values.post_reaction.28d_click	Total number of reactions to a post, attributed to an ad click within 28 days.	dimension
action_values.post_reaction.28d_view	action_values.post_reaction.28d_view	Total number of reactions to a post, attributed to an ad view within 28 days.	dimension
action_values.post_reaction.7d_click	action_values.post_reaction.7d_click	The total value generated from post reaction actions attributed within 7 days of clicking the ad.	dimension
action_values.post_reaction.7d_view	action_values.post_reaction.7d_view	The value generated from users reacting to a post (like, love, etc.), attributed to ad views within a 7-day window.	dimension
action_values.post_story	action_values.post_story	The monetary value generated from post story actions attributed to the ad.	dimension
action_values.post_story.1d_click	action_values.post_story.1d_click	The monetary value generated from post story actions attributed to a 1-day click-through window.	dimension
action_values.post_story.1d_view	action_values.post_story.1d_view	The total value generated from post story actions attributed within 1 day of viewing the ad.	dimension
action_values.post_story.28d_click	action_values.post_story.28d_click	Total number of clicks on a Post Story, attributed to an ad click within 28 days.	dimension
action_values.post_story.28d_view	action_values.post_story.28d_view	Total number of views of a Post Story, attributed to an ad view within 28 days.	dimension
action_values.post_story.7d_click	action_values.post_story.7d_click	The total value generated from post story actions attributed within 7 days of clicking the ad.	dimension
action_values.post_story.7d_view	action_values.post_story.7d_view	The value generated from users viewing or interacting with a post’s story, attributed to ad views within a 7-day window.	dimension
action_values.purchase	action_values.purchase	The total number of purchases made by users, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.purchase.1d_click	action_values.purchase.1d_click	The total value attributed to purchase conversions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.purchase.1d_view	action_values.purchase.1d_view	The total value generated from purchase conversions attributed within 1 day of viewing the ad.	metric
action_values.purchase.28d_click	action_values.purchase.28d_click	Total number of purchase conversions, attributed to an ad click within 28 days.	dimension
action_values.purchase.28d_view	action_values.purchase.28d_view	Total number of purchase conversions, attributed to an ad view within 28 days.	dimension
action_values.purchase.7d_click	action_values.purchase.7d_click	The total value generated from purchase conversions attributed within 7 days of clicking the ad.	metric
action_values.purchase.7d_view	action_values.purchase.7d_view	The total value generated from ‘purchase’ actions, attributed to an ad view within 7 days.	metric
action_values.purchase_EUR	action_values.purchase_EUR	The value of purchases in EUR attributed to your ads.	metric
action_values.receive_offer	action_values.receive_offer	The monetary value generated from receive offer actions attributed to the ad.	dimension
action_values.receive_offer.1d_click	action_values.receive_offer.1d_click	The monetary value generated from offer reception actions attributed to a 1-day click-through window.	dimension
action_values.receive_offer.1d_view	action_values.receive_offer.1d_view	The total value generated from ‘receive offer’ actions attributed within 1 day of viewing the ad.	dimension
action_values.receive_offer.28d_click	action_values.receive_offer.28d_click	Total number of times an offer was received, attributed to an ad click within 28 days.	dimension
action_values.receive_offer.28d_view	action_values.receive_offer.28d_view	Total number of times an offer was received, attributed to an ad view within 28 days.	dimension
action_values.receive_offer.7d_click	action_values.receive_offer.7d_click	The total value generated from ‘receive offer’ actions attributed within 7 days of clicking the ad.	dimension
action_values.receive_offer.7d_view	action_values.receive_offer.7d_view	The value generated from users receiving an offer, attributed to ad views within a 7-day window.	dimension
action_values.rsvp	action_values.rsvp	The monetary value generated from RSVP actions attributed to the ad.	dimension
action_values.rsvp.1d_click	action_values.rsvp.1d_click	The monetary value generated from RSVP actions attributed to a 1-day click-through window.	dimension
action_values.rsvp.1d_view	action_values.rsvp.1d_view	The total value generated from RSVP actions attributed within 1 day of viewing the ad.	dimension
action_values.rsvp.28d_click	action_values.rsvp.28d_click	Total number of RSVPs to an event, attributed to an ad click within 28 days.	dimension
action_values.rsvp.28d_view	action_values.rsvp.28d_view	Total number of RSVPs to an event, attributed to an ad view within 28 days.	dimension
action_values.rsvp.7d_click	action_values.rsvp.7d_click	The total value generated from RSVP actions attributed within 7 days of clicking the ad.	dimension
action_values.rsvp.7d_view	action_values.rsvp.7d_view	The value generated from users responding to an event invitation (RSVP), attributed to ad views within a 7-day window.	dimension
action_values.search	action_values.search	The number of times users performed a search on the advertiser’s website or app, attributed to the ad campaign, usually within the default attribution window.	dimension
action_values.search.1d_click	action_values.search.1d_click	The monetary value generated from search actions attributed to a 1-day click-through window.	dimension
action_values.search.1d_view	action_values.search.1d_view	The total value generated from search actions attributed within 1 day of viewing the ad.	dimension
action_values.search.28d_click	action_values.search.28d_click	Total number of search actions, attributed to an ad click within 28 days.	dimension
action_values.search.28d_view	action_values.search.28d_view	Total number of search actions, attributed to an ad view within 28 days.	dimension
action_values.search.7d_click	action_values.search.7d_click	The total value generated from search actions attributed within 7 days of clicking the ad.	dimension
action_values.search.7d_view	action_values.search.7d_view	The total value generated from ‘search’ actions, attributed to an ad view within 7 days.	metric
action_values.store_visit_with_dwell	action_values.store_visit_with_dwell	The monetary value generated from store visits with a recorded dwell time, attributed to the ad.	dimension
action_values.store_visit_with_dwell.1d_click	action_values.store_visit_with_dwell.1d_click	The monetary value generated from store visits with dwell time, attributed to a 1-day click-through window.	dimension
action_values.store_visit_with_dwell.1d_view	action_values.store_visit_with_dwell.1d_view	The total value generated from store visits with dwell time attributed within 1 day of viewing the ad.	dimension
action_values.store_visit_with_dwell.28d_click	action_values.store_visit_with_dwell.28d_click	Total number of store visits with dwell time, attributed to an ad click within 28 days.	dimension
action_values.store_visit_with_dwell.28d_view	action_values.store_visit_with_dwell.28d_view	Total number of store visits with dwell time, attributed to an ad view within 28 days.	dimension
action_values.store_visit_with_dwell.7d_click	action_values.store_visit_with_dwell.7d_click	The total value generated from store visits with dwell time attributed within 7 days of clicking the ad.	dimension
action_values.store_visit_with_dwell.7d_view	action_values.store_visit_with_dwell.7d_view	The value generated from store visits with a significant dwell time, attributed to ad views within a 7-day window.	dimension
action_values.submit_application_total	action_values.submit_application_total	The total monetary value generated from application submission actions attributed to the ad.	dimension
action_values.submit_application_total.1d_click	action_values.submit_application_total.1d_click	The monetary value generated from total application submissions attributed to a 1-day click-through window.	dimension
action_values.submit_application_total.1d_view	action_values.submit_application_total.1d_view	The total value generated from all application submissions attributed within 1 day of viewing the ad.	dimension
action_values.submit_application_total.28d_click	action_values.submit_application_total.28d_click	Total number of application submissions, attributed to an ad click within 28 days.	dimension
action_values.submit_application_total.28d_view	action_values.submit_application_total.28d_view	Total number of application submissions, attributed to an ad view within 28 days.	dimension
action_values.submit_application_total.7d_click	action_values.submit_application_total.7d_click	The total value generated from all application submissions attributed within 7 days of clicking the ad.	dimension
action_values.submit_application_total.7d_view	action_values.submit_application_total.7d_view	The total value of application submissions across all channels, attributed within 7 days of an impression of your ad.	dimension
action_values.submit_application_website	action_values.submit_application_website	The monetary value generated from application submission actions completed on a website, attributed to the ad.	dimension
action_values.submit_application_website.1d_click	action_values.submit_application_website.1d_click	The monetary value generated from website application submissions attributed to a 1-day click-through window.	dimension
action_values.submit_application_website.1d_view	action_values.submit_application_website.1d_view	The total value generated from website application submissions attributed within 1 day of viewing the ad.	dimension
action_values.submit_application_website.28d_click	action_values.submit_application_website.28d_click	Total number of application submissions on a website, attributed to an ad click within 28 days.	dimension
action_values.submit_application_website.28d_view	action_values.submit_application_website.28d_view	Total number of application submissions on a website, attributed to an ad view within 28 days.	dimension
action_values.submit_application_website.7d_click	action_values.submit_application_website.7d_click	The total value generated from website application submissions attributed within 7 days of clicking the ad.	dimension
action_values.submit_application_website.7d_view	action_values.submit_application_website.7d_view	The value of website application submissions, attributed within 7 days of an impression of your ad.	dimension
action_values.subscribe	action_values.subscribe	The number of times users subscribed to a service, newsletter, or content, attributed to the ad campaign, usually within the default attribution window.	dimension
action_values.subscribe.1d_click	action_values.subscribe.1d_click	The monetary value generated from subscribe actions attributed to a 1-day click-through window.	dimension
action_values.subscribe.1d_view	action_values.subscribe.1d_view	The total value generated from subscribe actions attributed within 1 day of viewing the ad.	dimension
action_values.subscribe.28d_click	action_values.subscribe.28d_click	Total number of subscribe actions, attributed to an ad click within 28 days.	dimension
action_values.subscribe.28d_view	action_values.subscribe.28d_view	Total number of subscribe actions, attributed to an ad view within 28 days.	dimension
action_values.subscribe.7d_click	action_values.subscribe.7d_click	The total value generated from subscribe actions attributed within 7 days of clicking the ad.	dimension
action_values.subscribe.7d_view	action_values.subscribe.7d_view	The value generated from users subscribing to content or a service, attributed to ad views within a 7-day window.	dimension
action_values.tab_view	action_values.tab_view	The monetary value generated from tab view actions attributed to the ad.	dimension
action_values.tab_view.1d_click	action_values.tab_view.1d_click	The monetary value generated from tab view actions attributed to a 1-day click-through window.	dimension
action_values.tab_view.1d_view	action_values.tab_view.1d_view	The total value generated from tab view actions attributed within 1 day of viewing the ad.	dimension
action_values.tab_view.28d_click	action_values.tab_view.28d_click	Total number of tab views, attributed to an ad click within 28 days.	dimension
action_values.tab_view.28d_view	action_values.tab_view.28d_view	Total number of tab views, attributed to an ad view within 28 days.	dimension
action_values.tab_view.7d_click	action_values.tab_view.7d_click	The total value generated from tab view actions attributed within 7 days of clicking the ad.	dimension
action_values.tab_view.7d_view	action_values.tab_view.7d_view	The value generated from users viewing a tab on a page, attributed to ad views within a 7-day window.	dimension
action_values.video_view	action_values.video_view	The number of times users viewed a video associated with the ad, attributed to the ad campaign, usually within the default attribution window.	dimension
action_values.video_view.1d_click	action_values.video_view.1d_click	The total value attributed to video view actions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.video_view.1d_view	action_values.video_view.1d_view	The total value generated from video view actions attributed within 1 day of viewing the ad.	dimension
action_values.video_view.28d_click	action_values.video_view.28d_click	Total number of video views, attributed to an ad click within 28 days.	dimension
action_values.video_view.28d_view	action_values.video_view.28d_view	Total number of video views, attributed to an ad view within 28 days.	dimension
action_values.video_view.7d_click	action_values.video_view.7d_click	The total value generated from video view actions attributed within 7 days of clicking the ad.	dimension
action_values.video_view.7d_view	action_values.video_view.7d_view	The value generated from video views, attributed to ad views within a 7-day window.	dimension
action_values.view_content	action_values.view_content	The number of times users viewed content on an advertiser’s website or app, attributed to the ad campaign, usually within the default attribution window.	dimension
action_values.view_content.1d_click	action_values.view_content.1d_click	The total value attributed to “view content” actions that occurred within 1 day of someone clicking on the ad.	dimension
action_values.view_content.1d_view	action_values.view_content.1d_view	The total value generated from ‘view content’ actions attributed within 1 day of viewing the ad.	dimension
action_values.view_content.28d_click	action_values.view_content.28d_click	Total number of view content actions, attributed to an ad click within 28 days.	dimension
action_values.view_content.28d_view	action_values.view_content.28d_view	Total number of view content actions, attributed to an ad view within 28 days.	dimension
action_values.view_content.7d_click	action_values.view_content.7d_click	The total value generated from ‘view content’ actions attributed within 7 days of clicking the ad.	dimension
action_values.view_content.7d_view	action_values.view_content.7d_view	The total value generated from ‘view content’ actions, attributed to an ad view within 7 days.	metric
action_values.web_app_in_store_purchase	action_values.web_app_in_store_purchase	The total value of web or app-initiated in-store purchase conversions attributed to your ads.	metric
action_values.web_app_in_store_purchase.1d_click	action_values.web_app_in_store_purchase.1d_click	The total value generated from web or app ‘in-store purchase’ actions, attributed to an ad click within 1 day.	metric
action_values.web_app_in_store_purchase.1d_view	action_values.web_app_in_store_purchase.1d_view	The total value generated from in-store purchases initiated via web or app, attributed within 1 day of viewing the ad.	metric
action_values.web_app_in_store_purchase.28d_click	action_values.web_app_in_store_purchase.28d_click	The total value generated from web or app ‘in-store purchase’ actions, attributed to an ad click within 28 days.	metric
action_values.web_app_in_store_purchase.7d_click	action_values.web_app_in_store_purchase.7d_click	The total value generated from in-store purchases initiated via web or app, attributed within 7 days of clicking the ad.	metric
action_values.web_app_in_store_purchase.7d_view	action_values.web_app_in_store_purchase.7d_view	The total value generated from web or app ‘in-store purchase’ actions, attributed to an ad view within 7 days.	metric
action_values.web_in_store_purchase	action_values.web_in_store_purchase	The total value of web-to-in-store purchase conversions attributed to your ads.	metric
action_values.web_in_store_purchase.1d_click	action_values.web_in_store_purchase.1d_click	The monetary value generated from in-store purchase events initiated from the web, attributed within 1 day of clicking the ad.	metric
action_values.web_in_store_purchase.1d_view	action_values.web_in_store_purchase.1d_view	The total value generated from in-store purchases initiated via web, attributed within 1 day of viewing the ad.	metric
action_values.web_in_store_purchase.28d_click	action_values.web_in_store_purchase.28d_click	The total value generated from web ‘in-store purchase’ actions, attributed to an ad click within 28 days.	metric
action_values.web_in_store_purchase.28d_view	action_values.web_in_store_purchase.28d_view	The total value generated from web ‘in-store purchase’ actions, attributed to an ad view within 28 days.	metric
action_values.web_in_store_purchase.7d_click	action_values.web_in_store_purchase.7d_click	The total value generated from in-store purchases initiated via web, attributed within 7 days of clicking the ad.	metric
action_values.web_in_store_purchase.7d_view	action_values.web_in_store_purchase.7d_view	The total value generated from web ‘in-store purchase’ actions, attributed to an ad view within 7 days.	metric
action_values_EUR	action_values_EUR	The total value of actions, expressed in Euros (EUR).	metric
action_values_GBP	action_values_GBP	The total value of actions, expressed in British Pounds (GBP).	metric
action_values_USD	action_values_USD	The total value of actions, expressed in US Dollars (USD).	metric
action_values_offsite_conversion_custom	action_values_offsite_conversion_custom	The total value generated from custom off-site conversion actions.	dimension
action_video_type	action_video_type	The type of video action (e.g., video views at different percentages).	dimension
actions	actions	The total number of actions Accounts Center accounts took that are attributed to your ads, including engagement, clicks, or conversions.	metric
actions.1d_click	actions.1d_click	The total number of actions attributed to a 1-day click-through attribution window, meaning the action occurred within 1 day of a user clicking the ad.	metric
actions.1d_view	actions.1d_view	The total number of actions attributed to a 1-day view-through attribution window, meaning the action occurred within 1 day of a user viewing the ad without clicking.	metric
actions.28d_click	actions.28d_click	The total number of actions attributed to a 28-day click-through attribution window, meaning the action occurred within 28 days of a user clicking the ad.	metric
actions.28d_view	actions.28d_view	The total number of actions attributed to a 28-day view-through attribution window, meaning the action occurred within 28 days of a user viewing the ad without clicking.	metric
actions.7d_click	actions.7d_click	The total number of actions attributed to a 7-day click-through attribution window, meaning the action occurred within 7 days of a user clicking the ad.	metric
actions.7d_view	actions.7d_view	The total number of actions attributed to a 7-day view-through attribution window, meaning the action occurred within 7 days of a user viewing the ad without clicking.	metric
actions.action_carousel_card_id	actions.action_carousel_card_id	The ID of the specific carousel card that people engaged with, as an action breakdown.	dimension
actions.action_carousel_card_name	actions.action_carousel_card_name	The name or headline of the specific carousel card that people engaged with, as an action breakdown.	dimension
actions.action_destination	actions.action_destination	Breaks down actions by the destination where the action occurred (e.g., website, app).	dimension
actions.action_device	actions.action_device	The device on which specific actions were performed.	dimension
actions.add_payment_info	actions.add_payment_info	The number of times users added payment information during a checkout flow, attributed to the ad campaign.	dimension
actions.add_payment_info.1d_click	actions.add_payment_info.1d_click	The number of times users added payment information within 1 day of clicking an ad.	dimension
actions.add_payment_info.1d_view	actions.add_payment_info.1d_view	The number of times users added payment information within 1 day of viewing an ad without clicking.	metric
actions.add_payment_info.28d_click	actions.add_payment_info.28d_click	The number of times users added payment information within 28 days of clicking an ad.	metric
actions.add_payment_info.28d_view	actions.add_payment_info.28d_view	The number of times users added payment information within 28 days of viewing an ad without clicking.	dimension
actions.add_payment_info.7d_click	actions.add_payment_info.7d_click	The number of times users added payment information within 7 days of clicking an ad.	dimension
actions.add_payment_info.7d_view	actions.add_payment_info.7d_view	The number of times users added payment information within 7 days of viewing an ad without clicking.	metric
actions.add_payment_info.action_destination	actions.add_payment_info.action_destination	Breaks down the ‘add payment info’ actions by the destination where the action occurred (e.g., website, app).	dimension
actions.add_payment_info.action_device	actions.add_payment_info.action_device	Breaks down the ‘add payment info’ actions by the device on which the action occurred (e.g., desktop, mobile).	dimension
actions.add_payment_info.action_target_id	actions.add_payment_info.action_target_id	Breaks down the ‘add payment info’ actions by the ID of the target object involved in the action.	dimension
actions.add_to_cart	actions.add_to_cart	The number of times users added an item to a shopping cart, attributed to the ad campaign.	dimension
actions.add_to_cart.1d_click	actions.add_to_cart.1d_click	The number of times users added an item to a shopping cart within 1 day of clicking an ad.	metric
actions.add_to_cart.1d_view	actions.add_to_cart.1d_view	The number of times users added an item to a shopping cart within 1 day of viewing an ad without clicking.	metric
actions.add_to_cart.28d_click	actions.add_to_cart.28d_click	The number of times users added an item to a shopping cart within 28 days of clicking an ad.	metric
actions.add_to_cart.28d_view	actions.add_to_cart.28d_view	Total number of add-to-cart actions, attributed to an ad view within 28 days.	dimension
actions.add_to_cart.7d_click	actions.add_to_cart.7d_click	The total number of ‘add to cart’ actions attributed within 7 days of clicking the ad.	dimension
actions.add_to_cart.7d_view	actions.add_to_cart.7d_view	The number of times users added an item to a shopping cart within 7 days of viewing an ad without clicking.	metric
actions.add_to_cart.action_destination	actions.add_to_cart.action_destination	The number of ‘add to cart’ actions, broken down by the destination where the action occurred (e.g., Facebook Page, external URL, app).	metric
actions.add_to_cart.action_device	actions.add_to_cart.action_device	The device type on which an add-to-cart action occurred (e.g., mobile, desktop) as an action breakdown.	dimension
actions.add_to_wishlist	actions.add_to_wishlist	The number of times users added an item to a wishlist, attributed to the ad campaign.	metric
actions.add_to_wishlist.1d_click	actions.add_to_wishlist.1d_click	The number of times users added an item to a wishlist within 1 day of clicking an ad.	dimension
actions.add_to_wishlist.1d_view	actions.add_to_wishlist.1d_view	The number of times users added an item to a wishlist within 1 day of viewing an ad without clicking.	dimension
actions.add_to_wishlist.28d_click	actions.add_to_wishlist.28d_click	The number of times users added an item to a wishlist within 28 days of clicking an ad.	dimension
actions.add_to_wishlist.28d_view	actions.add_to_wishlist.28d_view	The number of times users added an item to a wishlist within 28 days of viewing an ad without clicking.	dimension
actions.add_to_wishlist.7d_click	actions.add_to_wishlist.7d_click	The number of times users added an item to a wishlist within 7 days of clicking an ad.	dimension
actions.add_to_wishlist.7d_view	actions.add_to_wishlist.7d_view	The number of times users added an item to a wishlist within 7 days of viewing an ad without clicking.	dimension
actions.add_to_wishlist.action_device	actions.add_to_wishlist.action_device	Breaks down the ‘add to wishlist’ actions by the device on which the action occurred (e.g., desktop, mobile).	dimension
actions.android_smartphone	actions.android_smartphone	The total number of actions performed by users on Android smartphones, attributed to your ads.	metric
actions.android_smartphone.add_payment_info	actions.android_smartphone.add_payment_info	The count of instances where users added payment information, attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.add_to_cart	actions.android_smartphone.add_to_cart	The count of instances where users added items to their shopping carts, attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.comment	actions.android_smartphone.comment	Total number of comments made from an Android smartphone.	metric
actions.android_smartphone.comment.1d_click	actions.android_smartphone.comment.1d_click	Total number of comments made from an Android smartphone, attributed to an ad click within 1 day.	metric
actions.android_smartphone.comment.7d_click	actions.android_smartphone.comment.7d_click	Total number of comments made from an Android smartphone, attributed to an ad click within 7 days.	metric
actions.android_smartphone.initiate_checkout	actions.android_smartphone.initiate_checkout	The count of instances where users initiated the checkout process, attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.interactive_component_tap	actions.android_smartphone.interactive_component_tap	Total number of taps on interactive components from an Android smartphone.	metric
actions.android_smartphone.interactive_component_tap.1d_click	actions.android_smartphone.interactive_component_tap.1d_click	Total number of taps on interactive components from an Android smartphone, attributed to an ad click within 1 day.	metric
actions.android_smartphone.interactive_component_tap.7d_click	actions.android_smartphone.interactive_component_tap.7d_click	Total number of taps on interactive components from an Android smartphone, attributed to an ad click within 7 days.	metric
actions.android_smartphone.landing_page_view	actions.android_smartphone.landing_page_view	The count of landing page views, attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.lead	actions.android_smartphone.lead	The count of leads generated, attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.leadgen_grouped	actions.android_smartphone.leadgen_grouped	Total number of lead generation events from an Android smartphone.	metric
actions.android_smartphone.leadgen_grouped.1d_click	actions.android_smartphone.leadgen_grouped.1d_click	Total number of lead generation events from an Android smartphone, attributed to an ad click within 1 day.	metric
actions.android_smartphone.leadgen_grouped.7d_click	actions.android_smartphone.leadgen_grouped.7d_click	Total number of lead generation events from an Android smartphone, attributed to an ad click within 7 days.	metric
actions.android_smartphone.like	actions.android_smartphone.like	The count of likes attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.link_click	actions.android_smartphone.link_click	Total number of link clicks from an Android smartphone.	metric
actions.android_smartphone.link_click.1d_click	actions.android_smartphone.link_click.1d_click	Total number of link clicks from an Android smartphone, attributed to an ad click within 1 day.	metric
actions.android_smartphone.link_click.7d_click	actions.android_smartphone.link_click.7d_click	Total number of link clicks from an Android smartphone, attributed to an ad click within 7 days.	metric
actions.android_smartphone.offsite_conversion.fb_pixel_add_payment_info	actions.android_smartphone.offsite_conversion.fb_pixel_add_payment_info	The count of offsite ‘add payment info’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.offsite_conversion.fb_pixel_add_to_cart	actions.android_smartphone.offsite_conversion.fb_pixel_add_to_cart	The count of offsite ‘add to cart’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.offsite_conversion.fb_pixel_custom	actions.android_smartphone.offsite_conversion.fb_pixel_custom	Total number of custom offsite conversions tracked by Facebook Pixel, originating from an Android smartphone.	metric
actions.android_smartphone.offsite_conversion.fb_pixel_initiate_checkout	actions.android_smartphone.offsite_conversion.fb_pixel_initiate_checkout	The count of offsite ‘initiate checkout’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.offsite_conversion.fb_pixel_purchase	actions.android_smartphone.offsite_conversion.fb_pixel_purchase	The count of offsite purchases tracked via the Facebook Pixel and attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.offsite_conversion.fb_pixel_search	actions.android_smartphone.offsite_conversion.fb_pixel_search	The count of offsite ‘search’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.offsite_conversion.fb_pixel_view_content	actions.android_smartphone.offsite_conversion.fb_pixel_view_content	The count of offsite ‘view content’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.omni_add_to_cart	actions.android_smartphone.omni_add_to_cart	The count of omni-channel ‘add to cart’ events attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.omni_initiated_checkout	actions.android_smartphone.omni_initiated_checkout	The count of omni-channel ‘initiated checkout’ events attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.omni_purchase	actions.android_smartphone.omni_purchase	The count of omni-channel purchase conversions attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.omni_search	actions.android_smartphone.omni_search	The count of omni-channel search events attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.omni_view_content	actions.android_smartphone.omni_view_content	The count of omni-channel ‘view content’ events attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.onsite_conversion.add_to_cart	actions.android_smartphone.onsite_conversion.add_to_cart	The count of on-site ‘add to cart’ conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.onsite_conversion.add_to_wishlist	actions.android_smartphone.onsite_conversion.add_to_wishlist	The count of on-site ‘add to wishlist’ conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.onsite_conversion.initiate_checkout	actions.android_smartphone.onsite_conversion.initiate_checkout	The count of on-site ‘initiate checkout’ conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.onsite_conversion.lead_grouped	actions.android_smartphone.onsite_conversion.lead_grouped	Total number of onsite lead generation events from an Android smartphone.	metric
actions.android_smartphone.onsite_conversion.lead_grouped.1d_click	actions.android_smartphone.onsite_conversion.lead_grouped.1d_click	Total number of onsite lead conversions on Android smartphones, attributed to a click on the ad within 1 day.	metric
actions.android_smartphone.onsite_conversion.lead_grouped.7d_click	actions.android_smartphone.onsite_conversion.lead_grouped.7d_click	Total number of onsite lead conversions on Android smartphones, attributed to a click on the ad within 7 days.	metric
actions.android_smartphone.onsite_conversion.post_save	actions.android_smartphone.onsite_conversion.post_save	Total number of onsite saves of a post on Android smartphones. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_smartphone.onsite_conversion.post_save.1d_click	actions.android_smartphone.onsite_conversion.post_save.1d_click	Total number of onsite saves of a post on Android smartphones, attributed to a click on the ad within 1 day.	metric
actions.android_smartphone.onsite_conversion.post_save.7d_click	actions.android_smartphone.onsite_conversion.post_save.7d_click	Total number of onsite saves of a post on Android smartphones, attributed to a click on the ad within 7 days.	metric
actions.android_smartphone.onsite_conversion.purchase	actions.android_smartphone.onsite_conversion.purchase	The count of on-site purchase conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.onsite_conversion.view_content	actions.android_smartphone.onsite_conversion.view_content	The count of on-site ‘view content’ conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.page_engagement	actions.android_smartphone.page_engagement	Total number of page engagement actions on Android smartphones, such as likes or follows. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_smartphone.page_engagement.1d_click	actions.android_smartphone.page_engagement.1d_click	Total number of page engagement actions on Android smartphones, attributed to a click on the ad within 1 day.	metric
actions.android_smartphone.page_engagement.1d_view	actions.android_smartphone.page_engagement.1d_view	Total number of page engagement actions on Android smartphones, attributed to a view of the ad within 1 day.	metric
actions.android_smartphone.page_engagement.7d_click	actions.android_smartphone.page_engagement.7d_click	Total number of page engagement actions on Android smartphones, attributed to a click on the ad within 7 days.	metric
actions.android_smartphone.page_engagement.7d_view	actions.android_smartphone.page_engagement.7d_view	Total number of page engagement actions on Android smartphones, attributed to a view of the ad within 7 days.	metric
actions.android_smartphone.photo_view	actions.android_smartphone.photo_view	Total number of photo views on Android smartphones. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_smartphone.photo_view.1d_click	actions.android_smartphone.photo_view.1d_click	Total number of photo views on Android smartphones, attributed to a click on the ad within 1 day.	metric
actions.android_smartphone.photo_view.7d_click	actions.android_smartphone.photo_view.7d_click	Total number of photo views on Android smartphones, attributed to a click on the ad within 7 days.	metric
actions.android_smartphone.post	actions.android_smartphone.post	Total number of interactions with a post on Android smartphones. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_smartphone.post.1d_click	actions.android_smartphone.post.1d_click	Total number of interactions with a post on Android smartphones, attributed to a click on the ad within 1 day.	metric
actions.android_smartphone.post.7d_click	actions.android_smartphone.post.7d_click	Total number of interactions with a post on Android smartphones, attributed to a click on the ad within 7 days.	metric
actions.android_smartphone.post_engagement	actions.android_smartphone.post_engagement	Total number of post engagement actions on Android smartphones. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_smartphone.post_engagement.1d_click	actions.android_smartphone.post_engagement.1d_click	Total number of post engagement actions on Android smartphones, attributed to a click on the ad within 1 day.	metric
actions.android_smartphone.post_engagement.1d_view	actions.android_smartphone.post_engagement.1d_view	Total number of post engagement actions on Android smartphones, attributed to a view of the ad within 1 day.	metric
actions.android_smartphone.post_engagement.7d_click	actions.android_smartphone.post_engagement.7d_click	Total number of post engagement actions on Android smartphones, attributed to a click on the ad within 7 days.	metric
actions.android_smartphone.post_engagement.7d_view	actions.android_smartphone.post_engagement.7d_view	Total number of post engagement actions on Android smartphones, attributed to a view of the ad within 7 days.	metric
actions.android_smartphone.post_reaction	actions.android_smartphone.post_reaction	Total number of post reactions (e.g., Like, Love) on Android smartphones. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_smartphone.post_reaction.1d_click	actions.android_smartphone.post_reaction.1d_click	Total number of post reactions on Android smartphones, attributed to a click on the ad within 1 day.	metric
actions.android_smartphone.post_reaction.7d_click	actions.android_smartphone.post_reaction.7d_click	Total number of post reactions on Android smartphones, attributed to a click on the ad within 7 days.	metric
actions.android_smartphone.purchase	actions.android_smartphone.purchase	The count of purchase events attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.rsvp	actions.android_smartphone.rsvp	The count of RSVPs (event responses) attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.search	actions.android_smartphone.search	The count of search events attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.video_view	actions.android_smartphone.video_view	Total number of video views on Android smartphones. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_smartphone.video_view.1d_click	actions.android_smartphone.video_view.1d_click	Total number of video views on Android smartphones, attributed to a click on the ad within 1 day.	metric
actions.android_smartphone.video_view.1d_view	actions.android_smartphone.video_view.1d_view	Total number of video views on Android smartphones, attributed to a view of the ad within 1 day.	metric
actions.android_smartphone.video_view.7d_click	actions.android_smartphone.video_view.7d_click	Total number of video views on Android smartphones, attributed to a click on the ad within 7 days.	metric
actions.android_smartphone.video_view.7d_view	actions.android_smartphone.video_view.7d_view	Total number of video views on Android smartphones, attributed to a view of the ad within 7 days.	metric
actions.android_smartphone.view_content	actions.android_smartphone.view_content	The count of view content events attributed to ads, specifically originating from Android smartphones.	metric
actions.android_smartphone.{NUM}.comment	actions.android_smartphone.{NUM}.comment	The total number of comments made on posts on an Android smartphone.	metric
actions.android_smartphone.{NUM}.comment.7d_click	actions.android_smartphone.{NUM}.comment.7d_click	The number of comments made on posts on an Android smartphone, attributed within 7 days of the ad click.	metric
actions.android_smartphone.{NUM}.link_click	actions.android_smartphone.{NUM}.link_click	The total number of times people clicked on a link on an Android smartphone.	metric
actions.android_smartphone.{NUM}.link_click.7d_click	actions.android_smartphone.{NUM}.link_click.7d_click	The number of link clicks performed on an Android smartphone, attributed within 7 days of the ad click.	metric
actions.android_smartphone.{NUM}.onsite_conversion.post_save	actions.android_smartphone.{NUM}.onsite_conversion.post_save	The number of times a post was saved directly on Facebook/Instagram by users on an Android smartphone.	metric
actions.android_smartphone.{NUM}.onsite_conversion.post_save.7d_click	actions.android_smartphone.{NUM}.onsite_conversion.post_save.7d_click	The number of post saves directly on Facebook/Instagram by users on an Android smartphone, attributed within 7 days of the ad click.	metric
actions.android_smartphone.{NUM}.page_engagement	actions.android_smartphone.{NUM}.page_engagement	The total number of times people engaged with a Facebook Page on an Android smartphone.	metric
actions.android_smartphone.{NUM}.page_engagement.7d_click	actions.android_smartphone.{NUM}.page_engagement.7d_click	The number of page engagements performed on an Android smartphone, attributed within 7 days of the ad click.	metric
actions.android_smartphone.{NUM}.photo_view	actions.android_smartphone.{NUM}.photo_view	The total number of photo views on an Android smartphone.	metric
actions.android_smartphone.{NUM}.photo_view.7d_click	actions.android_smartphone.{NUM}.photo_view.7d_click	The number of photo views on an Android smartphone, attributed within 7 days of the ad click.	metric
actions.android_smartphone.{NUM}.post_engagement	actions.android_smartphone.{NUM}.post_engagement	The total number of times people engaged with a post on an Android smartphone, including reactions, comments, shares, and clicks.	metric
actions.android_smartphone.{NUM}.post_engagement.7d_click	actions.android_smartphone.{NUM}.post_engagement.7d_click	The number of post engagements performed on an Android smartphone, attributed within 7 days of the ad click.	metric
actions.android_smartphone.{NUM}.post_reaction	actions.android_smartphone.{NUM}.post_reaction	The total number of reactions (e.g., likes, loves, wows) to posts on an Android smartphone.	metric
actions.android_smartphone.{NUM}.post_reaction.7d_click	actions.android_smartphone.{NUM}.post_reaction.7d_click	The number of reactions to posts on an Android smartphone, attributed within 7 days of the ad click.	metric
actions.android_smartphone.{NUM}.video_view	actions.android_smartphone.{NUM}.video_view	The total number of video views on an Android smartphone.	metric
actions.android_smartphone.{NUM}.video_view.7d_click	actions.android_smartphone.{NUM}.video_view.7d_click	The number of video views on an Android smartphone, attributed within 7 days of the ad click.	metric
actions.android_tablet	actions.android_tablet	The total number of actions performed by users on Android tablets, attributed to your ads.	metric
actions.android_tablet.add_payment_info	actions.android_tablet.add_payment_info	The count of instances where users added payment information, attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.add_to_cart	actions.android_tablet.add_to_cart	The count of instances where users added items to their shopping carts, attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.comment	actions.android_tablet.comment	Total number of comments on an ad or post on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.comment.1d_click	actions.android_tablet.comment.1d_click	Total number of comments on an ad or post on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.comment.7d_click	actions.android_tablet.comment.7d_click	Total number of comments on an ad or post on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.initiate_checkout	actions.android_tablet.initiate_checkout	The count of instances where users initiated the checkout process, attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.interactive_component_tap	actions.android_tablet.interactive_component_tap	Total number of taps on an interactive component within the ad on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.interactive_component_tap.1d_click	actions.android_tablet.interactive_component_tap.1d_click	Total number of taps on an interactive component within the ad on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.interactive_component_tap.7d_click	actions.android_tablet.interactive_component_tap.7d_click	Total number of taps on an interactive component within the ad on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.landing_page_view	actions.android_tablet.landing_page_view	The count of landing page views, attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.lead	actions.android_tablet.lead	The count of leads generated, attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.leadgen_grouped	actions.android_tablet.leadgen_grouped	Total number of lead generation actions on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.leadgen_grouped.1d_click	actions.android_tablet.leadgen_grouped.1d_click	Total number of lead generation actions on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.leadgen_grouped.7d_click	actions.android_tablet.leadgen_grouped.7d_click	Total number of lead generation actions on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.like	actions.android_tablet.like	The count of likes attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.link_click	actions.android_tablet.link_click	Total number of link clicks on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.link_click.1d_click	actions.android_tablet.link_click.1d_click	Total number of link clicks on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.link_click.7d_click	actions.android_tablet.link_click.7d_click	Total number of link clicks on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.offsite_conversion.fb_pixel_add_payment_info	actions.android_tablet.offsite_conversion.fb_pixel_add_payment_info	The count of offsite ‘add payment info’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.offsite_conversion.fb_pixel_add_to_cart	actions.android_tablet.offsite_conversion.fb_pixel_add_to_cart	The count of offsite ‘add to cart’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.offsite_conversion.fb_pixel_custom	actions.android_tablet.offsite_conversion.fb_pixel_custom	Total number of custom conversions tracked by the Facebook Pixel on an external website, initiated from an ad viewed on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.offsite_conversion.fb_pixel_initiate_checkout	actions.android_tablet.offsite_conversion.fb_pixel_initiate_checkout	The count of offsite ‘initiate checkout’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.offsite_conversion.fb_pixel_purchase	actions.android_tablet.offsite_conversion.fb_pixel_purchase	The count of offsite purchases tracked via the Facebook Pixel and attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.offsite_conversion.fb_pixel_view_content	actions.android_tablet.offsite_conversion.fb_pixel_view_content	The count of offsite ‘view content’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.omni_add_to_cart	actions.android_tablet.omni_add_to_cart	The count of omni-channel ‘add to cart’ events attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.omni_initiated_checkout	actions.android_tablet.omni_initiated_checkout	The count of omni-channel ‘initiated checkout’ events attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.omni_purchase	actions.android_tablet.omni_purchase	The count of omni-channel purchase conversions attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.omni_view_content	actions.android_tablet.omni_view_content	The count of omni-channel ‘view content’ events attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.onsite_conversion.add_to_cart	actions.android_tablet.onsite_conversion.add_to_cart	The count of on-site ‘add to cart’ conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.onsite_conversion.initiate_checkout	actions.android_tablet.onsite_conversion.initiate_checkout	The count of on-site ‘initiate checkout’ conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.onsite_conversion.lead_grouped	actions.android_tablet.onsite_conversion.lead_grouped	Total number of onsite lead conversions on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.onsite_conversion.lead_grouped.1d_click	actions.android_tablet.onsite_conversion.lead_grouped.1d_click	Total number of onsite lead conversions on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.onsite_conversion.lead_grouped.7d_click	actions.android_tablet.onsite_conversion.lead_grouped.7d_click	Total number of onsite lead conversions on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.onsite_conversion.post_save	actions.android_tablet.onsite_conversion.post_save	Total number of onsite saves of a post on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.onsite_conversion.post_save.1d_click	actions.android_tablet.onsite_conversion.post_save.1d_click	Total number of onsite saves of a post on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.onsite_conversion.post_save.7d_click	actions.android_tablet.onsite_conversion.post_save.7d_click	Total number of onsite saves of a post on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.onsite_conversion.purchase	actions.android_tablet.onsite_conversion.purchase	The count of on-site purchase conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.onsite_conversion.view_content	actions.android_tablet.onsite_conversion.view_content	The count of on-site ‘view content’ conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.page_engagement	actions.android_tablet.page_engagement	Total number of page engagement actions on Android tablets, such as likes or follows. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.page_engagement.1d_click	actions.android_tablet.page_engagement.1d_click	Total number of page engagement actions on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.page_engagement.1d_view	actions.android_tablet.page_engagement.1d_view	Total number of page engagement actions on Android tablets, attributed to a view of the ad within 1 day.	metric
actions.android_tablet.page_engagement.7d_click	actions.android_tablet.page_engagement.7d_click	Total number of page engagement actions on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.page_engagement.7d_view	actions.android_tablet.page_engagement.7d_view	Total number of page engagement actions on Android tablets, attributed to a view of the ad within 7 days.	metric
actions.android_tablet.photo_view	actions.android_tablet.photo_view	Total number of photo views on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.photo_view.1d_click	actions.android_tablet.photo_view.1d_click	Total number of photo views on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.photo_view.7d_click	actions.android_tablet.photo_view.7d_click	Total number of photo views on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.post	actions.android_tablet.post	Total number of interactions with a post on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.post.1d_click	actions.android_tablet.post.1d_click	Total number of interactions with a post on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.post.7d_click	actions.android_tablet.post.7d_click	Total number of interactions with a post on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.post_engagement	actions.android_tablet.post_engagement	Total number of post engagement actions on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.post_engagement.1d_click	actions.android_tablet.post_engagement.1d_click	Total number of post engagement actions on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.post_engagement.1d_view	actions.android_tablet.post_engagement.1d_view	Total number of post engagement actions on Android tablets, attributed to a view of the ad within 1 day.	metric
actions.android_tablet.post_engagement.7d_click	actions.android_tablet.post_engagement.7d_click	Total number of post engagement actions on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.post_engagement.7d_view	actions.android_tablet.post_engagement.7d_view	Total number of post engagement actions on Android tablets, attributed to a view of the ad within 7 days.	metric
actions.android_tablet.post_reaction	actions.android_tablet.post_reaction	Total number of post reactions (e.g., Like, Love) on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.post_reaction.1d_click	actions.android_tablet.post_reaction.1d_click	Total number of post reactions on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.post_reaction.7d_click	actions.android_tablet.post_reaction.7d_click	Total number of post reactions on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.purchase	actions.android_tablet.purchase	The count of purchase events attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.rsvp	actions.android_tablet.rsvp	The count of RSVPs (event responses) attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.video_view	actions.android_tablet.video_view	Total number of video views on Android tablets. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.android_tablet.video_view.1d_click	actions.android_tablet.video_view.1d_click	Total number of video views on Android tablets, attributed to a click on the ad within 1 day.	metric
actions.android_tablet.video_view.1d_view	actions.android_tablet.video_view.1d_view	Total number of video views on Android tablets, attributed to a view of the ad within 1 day.	metric
actions.android_tablet.video_view.7d_click	actions.android_tablet.video_view.7d_click	Total number of video views on Android tablets, attributed to a click on the ad within 7 days.	metric
actions.android_tablet.video_view.7d_view	actions.android_tablet.video_view.7d_view	Total number of video views on Android tablets, attributed to a view of the ad within 7 days.	metric
actions.android_tablet.view_content	actions.android_tablet.view_content	The count of view content events attributed to ads, specifically originating from Android tablets.	metric
actions.android_tablet.{NUM}.link_click	actions.android_tablet.{NUM}.link_click	The total number of times people clicked on a link on an Android tablet.	metric
actions.android_tablet.{NUM}.link_click.7d_click	actions.android_tablet.{NUM}.link_click.7d_click	The number of link clicks performed on an Android tablet, attributed within 7 days of the ad click.	metric
actions.android_tablet.{NUM}.page_engagement	actions.android_tablet.{NUM}.page_engagement	The total number of times people engaged with a Facebook Page on an Android tablet.	metric
actions.android_tablet.{NUM}.page_engagement.7d_click	actions.android_tablet.{NUM}.page_engagement.7d_click	The number of page engagements performed on an Android tablet, attributed within 7 days of the ad click.	metric
actions.android_tablet.{NUM}.post_engagement	actions.android_tablet.{NUM}.post_engagement	The total number of times people engaged with a post on an Android tablet, including reactions, comments, shares, and clicks.	metric
actions.android_tablet.{NUM}.post_engagement.7d_click	actions.android_tablet.{NUM}.post_engagement.7d_click	The number of post engagements performed on an Android tablet, attributed within 7 days of the ad click.	metric
actions.android_tablet.{NUM}.video_view	actions.android_tablet.{NUM}.video_view	The total number of video views on an Android tablet.	metric
actions.android_tablet.{NUM}.video_view.7d_click	actions.android_tablet.{NUM}.video_view.7d_click	The number of video views on an Android tablet, attributed within 7 days of the ad click.	metric
actions.app_custom_event	actions.app_custom_event	The number of custom events defined within a mobile application, attributed to the ad campaign.	dimension
actions.app_engagement	actions.app_engagement	The number of times users engaged with a mobile application, attributed to the ad campaign.	dimension
actions.app_engagement.1d_click	actions.app_engagement.1d_click	The total number of app engagement actions attributed to ad clicks within a 1-day window.	dimension
actions.app_engagement.1d_view	actions.app_engagement.1d_view	The total number of app engagement actions attributed within 1 day of viewing the ad.	dimension
actions.app_engagement.28d_click	actions.app_engagement.28d_click	Total number of app engagement actions, attributed to a click on the ad within 28 days.	dimension
actions.app_engagement.28d_view	actions.app_engagement.28d_view	Total number of app engagement actions, attributed to a view of the ad within 28 days.	dimension
actions.app_engagement.7d_click	actions.app_engagement.7d_click	The total number of app engagement actions attributed within 7 days of clicking the ad.	dimension
actions.app_engagement.7d_view	actions.app_engagement.7d_view	The number of app engagement actions attributed to ad views within a 7-day window.	dimension
actions.app_install	actions.app_install	The number of times a mobile application was installed after a user interacted with an ad.	dimension
actions.app_install.1d_click	actions.app_install.1d_click	The total number of mobile app install actions attributed to ad clicks within a 1-day window.	dimension
actions.app_install.1d_view	actions.app_install.1d_view	The number of app installs attributed to ads within 1 day of a person viewing the ad.	dimension
actions.app_install.28d_click	actions.app_install.28d_click	Total number of app install actions, attributed to a click on the ad within 28 days.	dimension
actions.app_install.28d_view	actions.app_install.28d_view	Total number of app install actions, attributed to a view of the ad within 28 days.	dimension
actions.app_install.7d_click	actions.app_install.7d_click	The number of app installs attributed to ads within 7 days of a person clicking the ad.	dimension
actions.app_install.7d_view	actions.app_install.7d_view	The number of app installs attributed to ad views within a 7-day window.	dimension
actions.app_site_visit	actions.app_site_visit	The number of visits to an app or website, attributed to your ads.	metric
actions.app_site_visit.1d_click	actions.app_site_visit.1d_click	The number of app or site visits attributed to a 1-day click-through window.	metric
actions.app_site_visit.28d_click	actions.app_site_visit.28d_click	The total number of visits to an app or website, attributed to an ad click within 28 days.	metric
actions.app_site_visit.7d_click	actions.app_site_visit.7d_click	The number of visits to an app’s associated website attributed to ads within 7 days of a person clicking the ad.	metric
actions.app_store_visit	actions.app_store_visit	Number of visits to an app store attributed to your ads.	metric
actions.app_story	actions.app_story	The number of actions related to an app story (e.g., installs, engagements).	dimension
actions.app_story.1d_click	actions.app_story.1d_click	The number of app story actions attributed within 1 day of clicking the ad.	dimension
actions.app_story.1d_view	actions.app_story.1d_view	The number of interactions with an app story attributed to ads within 1 day of a person viewing the ad.	dimension
actions.app_story.28d_click	actions.app_story.28d_click	Total number of app story interactions, attributed to a click on the ad within 28 days.	dimension
actions.app_story.28d_view	actions.app_story.28d_view	Total number of app story interactions, attributed to a view of the ad within 28 days.	dimension
actions.app_story.7d_click	actions.app_story.7d_click	The number of interactions with an app story attributed to ads within 7 days of a person clicking the ad.	dimension
actions.app_story.7d_view	actions.app_story.7d_view	The number of times users viewed or interacted with an app’s story, attributed to ad views within a 7-day window.	dimension
actions.app_use	actions.app_use	The number of times an app was used, attributed to your ads.	dimension
actions.app_use.1d_click	actions.app_use.1d_click	The total number of app usage actions attributed to ad clicks within a 1-day window.	dimension
actions.app_use.1d_view	actions.app_use.1d_view	The number of app uses attributed to ads within 1 day of a person viewing the ad.	dimension
actions.app_use.28d_click	actions.app_use.28d_click	Total number of app usage actions, attributed to a click on the ad within 28 days.	dimension
actions.app_use.28d_view	actions.app_use.28d_view	Total number of app usage actions, attributed to a view of the ad within 28 days.	dimension
actions.app_use.7d_click	actions.app_use.7d_click	The number of app uses attributed to ads within 7 days of a person clicking the ad.	dimension
actions.app_use.7d_view	actions.app_use.7d_view	The number of app use events attributed to ad views within a 7-day window.	dimension
actions.attention_event	actions.attention_event	The number of actions related to an attention event.	metric
actions.attention_event.1d_view	actions.attention_event.1d_view	Total number of attention events, attributed within a 1-day view window.	dimension
actions.attention_event.28d_view	actions.attention_event.28d_view	The total number of attention events, attributed within a 28-day view window. This is a specific action type available through the Insights API.	dimension
actions.attention_event.7d_view	actions.attention_event.7d_view	The total number of attention events, attributed within a 7-day view window. This is a specific action type available through the Insights API.	dimension
actions.attention_event.action_device	actions.attention_event.action_device	The count of attention events attributed to ads, broken down by the device on which the action occurred.	dimension
actions.call_confirm_grouped	actions.call_confirm_grouped	The number of call confirmation actions, grouped, attributed to the ad.	metric
actions.call_confirm_grouped.1d_click	actions.call_confirm_grouped.1d_click	The total number of grouped call confirms, attributed to an ad click within 1 day.	metric
actions.call_confirm_grouped.28d_click	actions.call_confirm_grouped.28d_click	The total number of grouped call confirms, attributed to an ad click within 28 days.	metric
actions.call_confirm_grouped.7d_click	actions.call_confirm_grouped.7d_click	The number of estimated call confirmation clicks, attributed to a 7-day click-through window.	metric
actions.checkin	actions.checkin	The number of check-ins attributed to your ads.	dimension
actions.checkin.1d_click	actions.checkin.1d_click	The number of check-in actions attributed within 1 day of clicking the ad.	dimension
actions.checkin.1d_view	actions.checkin.1d_view	The number of check-ins attributed to ads within 1 day of a person viewing the ad.	dimension
actions.checkin.28d_click	actions.checkin.28d_click	Total number of check-in actions, attributed to a click on the ad within 28 days.	dimension
actions.checkin.28d_view	actions.checkin.28d_view	Total number of check-in actions, attributed to a view of the ad within 28 days.	dimension
actions.checkin.7d_click	actions.checkin.7d_click	The number of check-ins attributed to ads within 7 days of a person clicking the ad.	dimension
actions.checkin.7d_view	actions.checkin.7d_view	The number of check-in actions attributed to ad views within a 7-day window.	dimension
actions.click_to_call_call_confirm	actions.click_to_call_call_confirm	The number of call confirmation events resulting from a click-to-call action, attributed to the ad.	metric
actions.click_to_call_call_confirm.1d_click	actions.click_to_call_call_confirm.1d_click	The total number of call confirms resulting from a click-to-call action, attributed to an ad click within 1 day.	metric
actions.click_to_call_call_confirm.28d_click	actions.click_to_call_call_confirm.28d_click	The number of call confirmation clicks from click-to-call ads, attributed to a 28-day click-through window.	metric
actions.click_to_call_call_confirm.7d_click	actions.click_to_call_call_confirm.7d_click	The number of call confirmation clicks from click-to-call ads, attributed to a 7-day click-through window.	metric
actions.click_to_call_callback_request_submitted	actions.click_to_call_callback_request_submitted	The number of times a click-to-call callback request was submitted.	dimension
actions.click_to_call_callback_request_submitted.7d_click	actions.click_to_call_callback_request_submitted.7d_click	The total number of ‘click to call’ callback requests submitted, attributed to an ad within a 7-day click-through window.	metric
actions.click_to_call_native_20s_call_connect	actions.click_to_call_native_20s_call_connect	The number of click-to-call actions leading to a native call connection lasting at least 20 seconds, attributed to the ad.	metric
actions.click_to_call_native_20s_call_connect.1d_click	actions.click_to_call_native_20s_call_connect.1d_click	The total number of native calls that connected for at least 20 seconds, attributed to an ad click within 1 day.	metric
actions.click_to_call_native_20s_call_connect.1d_view	actions.click_to_call_native_20s_call_connect.1d_view	The total number of native calls that connected for at least 20 seconds, attributed to an ad view within 1 day.	metric
actions.click_to_call_native_20s_call_connect.28d_click	actions.click_to_call_native_20s_call_connect.28d_click	The total number of native calls that connected for at least 20 seconds, attributed to an ad click within 28 days.	metric
actions.click_to_call_native_20s_call_connect.7d_click	actions.click_to_call_native_20s_call_connect.7d_click	Number of click-to-call actions from a native ad that resulted in a call connecting for at least 20 seconds, attributed to a click on your ad within 7 days.	metric
actions.click_to_call_native_20s_call_connect.7d_view	actions.click_to_call_native_20s_call_connect.7d_view	The total number of native calls that connected for at least 20 seconds, attributed to an ad view within 7 days.	metric
actions.click_to_call_native_60s_call_connect	actions.click_to_call_native_60s_call_connect	The number of click-to-call actions leading to a native call connection lasting at least 60 seconds, attributed to the ad.	metric
actions.click_to_call_native_60s_call_connect.1d_click	actions.click_to_call_native_60s_call_connect.1d_click	The total number of native calls that connected for at least 60 seconds, attributed to an ad click within 1 day.	metric
actions.click_to_call_native_60s_call_connect.1d_view	actions.click_to_call_native_60s_call_connect.1d_view	The total number of native calls that connected for at least 60 seconds, attributed to an ad view within 1 day.	metric
actions.click_to_call_native_60s_call_connect.28d_click	actions.click_to_call_native_60s_call_connect.28d_click	The total number of native calls that connected for at least 60 seconds, attributed to an ad click within 28 days.	metric
actions.click_to_call_native_60s_call_connect.7d_click	actions.click_to_call_native_60s_call_connect.7d_click	Number of click-to-call actions from a native ad that resulted in a call connecting for at least 60 seconds, attributed to a click on your ad within 7 days.	metric
actions.click_to_call_native_60s_call_connect.7d_view	actions.click_to_call_native_60s_call_connect.7d_view	The total number of native calls that connected for at least 60 seconds, attributed to an ad view within 7 days.	metric
actions.click_to_call_native_call_connect	actions.click_to_call_native_call_connect	The total number of ‘click to call’ actions where a native call connected.	metric
actions.click_to_call_native_call_connect.1d_view	actions.click_to_call_native_call_connect.1d_view	The number of native click-to-call connections attributed within a 1-day view-through attribution window.	metric
actions.click_to_call_native_call_placed	actions.click_to_call_native_call_placed	The number of click-to-call actions resulting in a native call being placed, attributed to the ad.	metric
actions.click_to_call_native_call_placed.1d_click	actions.click_to_call_native_call_placed.1d_click	The total number of native calls placed, attributed to an ad click within 1 day.	metric
actions.click_to_call_native_call_placed.1d_view	actions.click_to_call_native_call_placed.1d_view	The total number of native calls placed, attributed to an ad view within 1 day.	metric
actions.click_to_call_native_call_placed.28d_click	actions.click_to_call_native_call_placed.28d_click	The total number of native calls placed, attributed to an ad click within 28 days.	metric
actions.click_to_call_native_call_placed.7d_click	actions.click_to_call_native_call_placed.7d_click	The number of native calls placed from click-to-call ads, attributed to a 7-day click-through window. (Only available in select countries).	metric
actions.click_to_call_native_call_placed.7d_view	actions.click_to_call_native_call_placed.7d_view	The total number of native calls placed, attributed to an ad view within 7 days.	metric
actions.click_to_join_new_channel_member	actions.click_to_join_new_channel_member	The number of click-to-join actions resulting in a new channel member, attributed to the ad.	metric
actions.click_to_join_new_channel_member.1d_click	actions.click_to_join_new_channel_member.1d_click	The total number of ‘click to join new channel member’ actions, attributed to an ad within a 1-day click-through window.	metric
actions.click_to_join_new_channel_member.1d_view	actions.click_to_join_new_channel_member.1d_view	The number of clicks to join a new channel member, attributed within 1 day of an impression of your ad.	metric
actions.click_to_join_new_channel_member.7d_click	actions.click_to_join_new_channel_member.7d_click	The number of clicks to join a new channel member, attributed within 7 days of a click on your ad.	metric
actions.comment	actions.comment	The number of comments on an ad post or associated content, attributed to the ad campaign.	dimension
actions.comment.1d_click	actions.comment.1d_click	The number of comments on an ad post within 1 day of clicking an ad.	dimension
actions.comment.1d_view	actions.comment.1d_view	The number of comments on an ad or associated content attributed to ads within 1 day of a person viewing the ad.	dimension
actions.comment.28d_click	actions.comment.28d_click	The number of comments on an ad post within 28 days of clicking an ad.	metric
actions.comment.28d_view	actions.comment.28d_view	Total number of comments on an ad or post, attributed to a view of the ad within 28 days.	dimension
actions.comment.7d_click	actions.comment.7d_click	The number of comments on an ad post within 7 days of clicking an ad.	dimension
actions.comment.7d_view	actions.comment.7d_view	The number of comments made on an ad or associated content attributed to ad views within a 7-day window.	dimension
actions.comment.action_destination	actions.comment.action_destination	Breaks down comments by the destination where the action occurred.	dimension
actions.comment.action_device	actions.comment.action_device	Breaks down comments by the device on which the action occurred.	dimension
actions.comment.action_target_id	actions.comment.action_target_id	Breaks down comments by the ID of the target object involved in the action.	dimension
actions.comment.inline	actions.comment.inline	The total number of comment actions performed directly within the ad unit.	metric
actions.commerce_event	actions.commerce_event	The total number of commerce-related events (e.g., product views, purchases) attributed to the ad campaign.	dimension
actions.commerce_event.1d_click	actions.commerce_event.1d_click	Total number of commerce events, attributed within a 1-day click window.	dimension
actions.commerce_event.1d_view	actions.commerce_event.1d_view	Total number of commerce events, attributed within a 1-day view window.	dimension
actions.commerce_event.28d_click	actions.commerce_event.28d_click	The total number of all commerce events, attributed within 28 days of a click on your ad.	dimension
actions.commerce_event.28d_view	actions.commerce_event.28d_view	The total number of all commerce events, attributed within 28 days of viewing your ad.	dimension
actions.commerce_event.7d_click	actions.commerce_event.7d_click	The count of commerce events attributed to ads within a 7-day click attribution window.	dimension
actions.commerce_event.7d_view	actions.commerce_event.7d_view	The total number of all commerce events, attributed within 7 days of viewing your ad.	dimension
actions.commerce_event.action_device	actions.commerce_event.action_device	The device on which a commerce event occurred, used as a breakdown for actions.	dimension
actions.commerce_event.add_to_cart	actions.commerce_event.add_to_cart	The number of ‘add to cart’ commerce events attributed to your ads, within the default attribution window.	dimension
actions.commerce_event.add_to_cart.1d_click	actions.commerce_event.add_to_cart.1d_click	Total number of add to cart commerce events, attributed within a 1-day click window.	dimension
actions.commerce_event.add_to_cart.1d_view	actions.commerce_event.add_to_cart.1d_view	Total number of add to cart commerce events, attributed within a 1-day view window.	dimension
actions.commerce_event.add_to_cart.28d_click	actions.commerce_event.add_to_cart.28d_click	The total number of ‘add to cart’ commerce events, attributed within 28 days of a click on your ad.	dimension
actions.commerce_event.add_to_cart.28d_view	actions.commerce_event.add_to_cart.28d_view	The total number of ‘add to cart’ commerce events, attributed within 28 days of viewing your ad.	dimension
actions.commerce_event.add_to_cart.7d_click	actions.commerce_event.add_to_cart.7d_click	The total number of ‘add to cart’ commerce events, attributed within 7 days of a click on your ad.	dimension
actions.commerce_event.add_to_cart.7d_view	actions.commerce_event.add_to_cart.7d_view	The total number of ‘add to cart’ commerce events, attributed within 7 days of viewing your ad.	dimension
actions.commerce_event.message_to_buy	actions.commerce_event.message_to_buy	The number of ‘message to buy’ commerce events attributed to your ads, within the default attribution window.	dimension
actions.commerce_event.message_to_buy.1d_click	actions.commerce_event.message_to_buy.1d_click	Total number of message to buy commerce events, attributed within a 1-day click window.	dimension
actions.commerce_event.message_to_buy.1d_view	actions.commerce_event.message_to_buy.1d_view	Total number of message to buy commerce events, attributed within a 1-day view window.	dimension
actions.commerce_event.message_to_buy.28d_click	actions.commerce_event.message_to_buy.28d_click	The total number of ‘message to buy’ commerce events, attributed within 28 days of a click on your ad.	dimension
actions.commerce_event.message_to_buy.28d_view	actions.commerce_event.message_to_buy.28d_view	The total number of ‘message to buy’ commerce events, attributed within 28 days of viewing your ad.	dimension
actions.commerce_event.message_to_buy.7d_click	actions.commerce_event.message_to_buy.7d_click	The total number of ‘message to buy’ commerce events, attributed within 7 days of a click on your ad.	dimension
actions.commerce_event.message_to_buy.7d_view	actions.commerce_event.message_to_buy.7d_view	The total number of ‘message to buy’ commerce events, attributed within 7 days of viewing your ad.	dimension
actions.commerce_event.purchase	actions.commerce_event.purchase	The number of ‘purchase’ commerce events attributed to your ads, within the default attribution window.	dimension
actions.commerce_event.purchase.1d_click	actions.commerce_event.purchase.1d_click	Total number of purchase commerce events, attributed within a 1-day click window.	dimension
actions.commerce_event.purchase.1d_view	actions.commerce_event.purchase.1d_view	Total number of purchase commerce events, attributed within a 1-day view window.	dimension
actions.commerce_event.purchase.28d_click	actions.commerce_event.purchase.28d_click	The total number of ‘purchase’ commerce events, attributed within 28 days of a click on your ad.	dimension
actions.commerce_event.purchase.28d_view	actions.commerce_event.purchase.28d_view	The total number of ‘purchase’ commerce events, attributed within 28 days of viewing your ad.	dimension
actions.commerce_event.purchase.7d_click	actions.commerce_event.purchase.7d_click	The total number of ‘purchase’ commerce events, attributed within 7 days of a click on your ad.	dimension
actions.commerce_event.purchase.7d_view	actions.commerce_event.purchase.7d_view	The total number of ‘purchase’ commerce events, attributed within 7 days of viewing your ad.	dimension
actions.commerce_event.view_content	actions.commerce_event.view_content	The number of times content was viewed as part of a commerce event, attributed to the ad campaign.	dimension
actions.commerce_event.view_content.1d_click	actions.commerce_event.view_content.1d_click	Total number of view content commerce events, attributed within a 1-day click window.	dimension
actions.commerce_event.view_content.1d_view	actions.commerce_event.view_content.1d_view	Total number of view content commerce events, attributed within a 1-day view window.	dimension
actions.commerce_event.view_content.28d_click	actions.commerce_event.view_content.28d_click	The total number of ‘view content’ commerce events, attributed within 28 days of a click on your ad.	dimension
actions.commerce_event.view_content.28d_view	actions.commerce_event.view_content.28d_view	The total number of ‘view content’ commerce events, attributed within 28 days of viewing your ad.	dimension
actions.commerce_event.view_content.7d_click	actions.commerce_event.view_content.7d_click	The count of ‘view content’ commerce events attributed to ads within a 7-day click attribution window.	dimension
actions.commerce_event.view_content.7d_view	actions.commerce_event.view_content.7d_view	The total number of ‘view content’ commerce events, attributed within 7 days of viewing your ad.	dimension
actions.commerce_event.view_content.action_device	actions.commerce_event.view_content.action_device	The device on which a ‘view content’ commerce event occurred, used as a breakdown for actions.	dimension
actions.complete_registration	actions.complete_registration	The number of times users completed a registration process, attributed to the ad campaign.	metric
actions.complete_registration.1d_click	actions.complete_registration.1d_click	The number of times users completed a registration process within 1 day of clicking an ad.	metric
actions.complete_registration.1d_view	actions.complete_registration.1d_view	The number of times users completed a registration process within 1 day of viewing an ad without clicking.	metric
actions.complete_registration.28d_click	actions.complete_registration.28d_click	The number of times users completed a registration process within 28 days of clicking an ad.	metric
actions.complete_registration.28d_view	actions.complete_registration.28d_view	Total number of complete registration actions, attributed to a view of the ad within 28 days.	dimension
actions.complete_registration.7d_click	actions.complete_registration.7d_click	The number of completed registrations attributed to ads within 7 days of a person clicking the ad.	metric
actions.complete_registration.7d_view	actions.complete_registration.7d_view	The number of times users completed a registration process within 7 days of viewing an ad without clicking.	metric
actions.complete_registration.action_destination	actions.complete_registration.action_destination	The number of ‘complete registration’ actions, broken down by the destination where the action occurred.	metric
actions.complete_registration.action_device	actions.complete_registration.action_device	The device type on which the complete registration action occurred. The attribution window is not explicitly specified, representing a general count of the action.	dimension
actions.credit_spent	actions.credit_spent	The amount of credit spent, attributed to your ads.	dimension
actions.credit_spent.1d_click	actions.credit_spent.1d_click	The number of credit spent actions attributed within 1 day of clicking the ad.	dimension
actions.credit_spent.1d_view	actions.credit_spent.1d_view	The amount of credits spent attributed to ads within 1 day of a person viewing the ad.	dimension
actions.credit_spent.28d_click	actions.credit_spent.28d_click	Total number of credits spent actions, attributed to a click on the ad within 28 days.	dimension
actions.credit_spent.28d_view	actions.credit_spent.28d_view	Total number of credits spent actions, attributed to a view of the ad within 28 days.	dimension
actions.credit_spent.7d_click	actions.credit_spent.7d_click	The amount of credits spent attributed to ads within 7 days of a person clicking the ad.	dimension
actions.credit_spent.7d_view	actions.credit_spent.7d_view	The number of credits spent within an app or game attributed to ad views within a 7-day window.	dimension
actions.desktop	actions.desktop	The total number of actions performed by users on desktop devices, attributed to your ads.	metric
actions.desktop.add_payment_info	actions.desktop.add_payment_info	The count of instances where users added payment information, attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.add_to_cart	actions.desktop.add_to_cart	The count of instances where users added items to their shopping carts, attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.comment	actions.desktop.comment	Total number of comments on an ad or post on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.comment.1d_click	actions.desktop.comment.1d_click	Total number of comments on an ad or post on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.comment.7d_click	actions.desktop.comment.7d_click	Total number of comments on an ad or post on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.initiate_checkout	actions.desktop.initiate_checkout	The count of instances where users initiated the checkout process, attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.landing_page_view	actions.desktop.landing_page_view	The count of landing page views, attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.lead	actions.desktop.lead	The count of leads generated, attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.leadgen_grouped	actions.desktop.leadgen_grouped	Total number of lead generation actions on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.leadgen_grouped.1d_click	actions.desktop.leadgen_grouped.1d_click	Total number of lead generation actions on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.leadgen_grouped.7d_click	actions.desktop.leadgen_grouped.7d_click	Total number of lead generation actions on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.like	actions.desktop.like	Total number of ‘like’ reactions on an ad or post on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.like.1d_click	actions.desktop.like.1d_click	Total number of ‘like’ reactions on an ad or post on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.like.7d_click	actions.desktop.like.7d_click	Total number of ‘like’ reactions on an ad or post on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.link_click	actions.desktop.link_click	Total number of link clicks on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.link_click.1d_click	actions.desktop.link_click.1d_click	Total number of link clicks on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.link_click.7d_click	actions.desktop.link_click.7d_click	Total number of link clicks on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.mobile_app_install	actions.desktop.mobile_app_install	The count of mobile app installs attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.offsite_conversion.fb_pixel_add_payment_info	actions.desktop.offsite_conversion.fb_pixel_add_payment_info	The count of offsite ‘add payment info’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.offsite_conversion.fb_pixel_add_to_cart	actions.desktop.offsite_conversion.fb_pixel_add_to_cart	The count of offsite ‘add to cart’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.offsite_conversion.fb_pixel_custom	actions.desktop.offsite_conversion.fb_pixel_custom	The count of custom offsite conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.offsite_conversion.fb_pixel_initiate_checkout	actions.desktop.offsite_conversion.fb_pixel_initiate_checkout	The count of offsite ‘initiate checkout’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.offsite_conversion.fb_pixel_purchase	actions.desktop.offsite_conversion.fb_pixel_purchase	The count of offsite purchases tracked via the Facebook Pixel and attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.offsite_conversion.fb_pixel_search	actions.desktop.offsite_conversion.fb_pixel_search	The count of offsite ‘search’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.offsite_conversion.fb_pixel_view_content	actions.desktop.offsite_conversion.fb_pixel_view_content	The count of offsite ‘view content’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.omni_activate_app	actions.desktop.omni_activate_app	The count of omni-channel app activations attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.omni_add_to_cart	actions.desktop.omni_add_to_cart	The count of omni-channel ‘add to cart’ events attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.omni_app_install	actions.desktop.omni_app_install	The count of omni-channel app installs attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.omni_initiated_checkout	actions.desktop.omni_initiated_checkout	The count of omni-channel ‘initiated checkout’ events attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.omni_purchase	actions.desktop.omni_purchase	The count of omni-channel purchase conversions attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.omni_search	actions.desktop.omni_search	The count of omni-channel search events attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.omni_view_content	actions.desktop.omni_view_content	The count of omni-channel ‘view content’ events attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.onsite_conversion.add_to_cart	actions.desktop.onsite_conversion.add_to_cart	The count of on-site ‘add to cart’ conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.onsite_conversion.add_to_wishlist	actions.desktop.onsite_conversion.add_to_wishlist	The count of on-site ‘add to wishlist’ conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.onsite_conversion.initiate_checkout	actions.desktop.onsite_conversion.initiate_checkout	The count of on-site ‘initiate checkout’ conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.onsite_conversion.lead_grouped	actions.desktop.onsite_conversion.lead_grouped	Total number of onsite lead conversions on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.onsite_conversion.lead_grouped.1d_click	actions.desktop.onsite_conversion.lead_grouped.1d_click	Total number of onsite lead conversions on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.onsite_conversion.lead_grouped.7d_click	actions.desktop.onsite_conversion.lead_grouped.7d_click	Total number of onsite lead conversions on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.onsite_conversion.messaging_conversation_started_7d	actions.desktop.onsite_conversion.messaging_conversation_started_7d	The count of on-site messaging conversations started within 7 days, occurring directly on Meta platforms and attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.onsite_conversion.post_save	actions.desktop.onsite_conversion.post_save	Total number of onsite saves of a post on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.onsite_conversion.post_save.1d_click	actions.desktop.onsite_conversion.post_save.1d_click	Total number of onsite saves of a post on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.onsite_conversion.post_save.7d_click	actions.desktop.onsite_conversion.post_save.7d_click	Total number of onsite saves of a post on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.onsite_conversion.purchase	actions.desktop.onsite_conversion.purchase	The count of on-site purchase conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.onsite_conversion.view_content	actions.desktop.onsite_conversion.view_content	The count of on-site ‘view content’ conversions that occurred directly on Meta platforms and were attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.page_engagement	actions.desktop.page_engagement	Total number of page engagement actions on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.page_engagement.1d_click	actions.desktop.page_engagement.1d_click	Total number of page engagement actions on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.page_engagement.1d_view	actions.desktop.page_engagement.1d_view	Total number of page engagement actions on desktop devices, attributed to a view of the ad within 1 day.	metric
actions.desktop.page_engagement.7d_click	actions.desktop.page_engagement.7d_click	Total number of page engagement actions on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.page_engagement.7d_view	actions.desktop.page_engagement.7d_view	Total number of page engagement actions on desktop devices, attributed to a view of the ad within 7 days.	metric
actions.desktop.photo_view	actions.desktop.photo_view	Total number of photo views on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.photo_view.1d_click	actions.desktop.photo_view.1d_click	Total number of photo views on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.photo_view.7d_click	actions.desktop.photo_view.7d_click	Total number of photo views on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.post	actions.desktop.post	Total number of interactions with a post on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.post.1d_click	actions.desktop.post.1d_click	Total number of interactions with a post on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.post.7d_click	actions.desktop.post.7d_click	Total number of interactions with a post on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.post_engagement	actions.desktop.post_engagement	Total number of post engagement actions on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.post_engagement.1d_click	actions.desktop.post_engagement.1d_click	Total number of post engagement actions on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.post_engagement.1d_view	actions.desktop.post_engagement.1d_view	Total number of post engagement actions on desktop devices, attributed to a view of the ad within 1 day.	metric
actions.desktop.post_engagement.7d_click	actions.desktop.post_engagement.7d_click	Total number of post engagement actions on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.post_engagement.7d_view	actions.desktop.post_engagement.7d_view	Total number of post engagement actions on desktop devices, attributed to a view of the ad within 7 days.	metric
actions.desktop.post_reaction	actions.desktop.post_reaction	Total number of post reactions (e.g., Like, Love) on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.post_reaction.1d_click	actions.desktop.post_reaction.1d_click	Total number of post reactions on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.post_reaction.7d_click	actions.desktop.post_reaction.7d_click	Total number of post reactions on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.purchase	actions.desktop.purchase	The count of purchase events attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.rsvp	actions.desktop.rsvp	The count of RSVPs (event responses) attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.search	actions.desktop.search	The count of search events attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.video_view	actions.desktop.video_view	Total number of video views on desktop devices. The attribution window is not explicitly specified, representing a general count of the action.	metric
actions.desktop.video_view.1d_click	actions.desktop.video_view.1d_click	Total number of video views on desktop devices, attributed to a click on the ad within 1 day.	metric
actions.desktop.video_view.1d_view	actions.desktop.video_view.1d_view	Total number of video views on desktop devices, attributed to a view of the ad within 1 day.	metric
actions.desktop.video_view.7d_click	actions.desktop.video_view.7d_click	Total number of video views on desktop devices, attributed to a click on the ad within 7 days.	metric
actions.desktop.video_view.7d_view	actions.desktop.video_view.7d_view	Total number of video views on desktop devices, attributed to a view of the ad within 7 days.	metric
actions.desktop.view_content	actions.desktop.view_content	The count of view content events attributed to ads, specifically originating from desktop devices.	metric
actions.desktop.{NUM}.link_click	actions.desktop.{NUM}.link_click	The total number of times people clicked on a link on a desktop computer.	metric
actions.desktop.{NUM}.link_click.7d_click	actions.desktop.{NUM}.link_click.7d_click	The number of link clicks performed on a desktop computer, attributed within 7 days of the ad click.	metric
actions.desktop.{NUM}.page_engagement	actions.desktop.{NUM}.page_engagement	The total number of times people engaged with a Facebook Page on a desktop computer.	metric
actions.desktop.{NUM}.page_engagement.7d_click	actions.desktop.{NUM}.page_engagement.7d_click	The number of page engagements performed on a desktop computer, attributed within 7 days of the ad click.	metric
actions.desktop.{NUM}.photo_view	actions.desktop.{NUM}.photo_view	The total number of photo views on a desktop computer.	metric
actions.desktop.{NUM}.photo_view.7d_click	actions.desktop.{NUM}.photo_view.7d_click	The number of photo views on a desktop computer, attributed within 7 days of the ad click.	metric
actions.desktop.{NUM}.post_engagement	actions.desktop.{NUM}.post_engagement	The total number of times people engaged with a post on a desktop computer, including reactions, comments, shares, and clicks.	metric
actions.desktop.{NUM}.post_engagement.7d_click	actions.desktop.{NUM}.post_engagement.7d_click	The number of post engagements performed on a desktop computer, attributed within 7 days of the ad click.	metric
actions.desktop.{NUM}.post_reaction	actions.desktop.{NUM}.post_reaction	The total number of reactions (e.g., likes, loves, wows) to posts on a desktop computer.	metric
actions.desktop.{NUM}.post_reaction.7d_click	actions.desktop.{NUM}.post_reaction.7d_click	The number of reactions to posts on a desktop computer, attributed within 7 days of the ad click.	metric
actions.desktop.{NUM}.video_view	actions.desktop.{NUM}.video_view	The total number of video views on a desktop computer.	metric
actions.follow	actions.follow	The number of ‘follow’ actions attributed to your ads.	dimension
actions.full_view	actions.full_view	The number of full views of your ad content.	dimension
actions.full_view.1d_click	actions.full_view.1d_click	The total number of full view actions (e.g., full views of a post or Instant Experience) attributed to ad clicks within a 1-day window.	dimension
actions.full_view.1d_view	actions.full_view.1d_view	The number of full content views attributed to ads within 1 day of a person viewing the ad.	dimension
actions.full_view.28d_click	actions.full_view.28d_click	Total number of full views, attributed to a click on the ad within 28 days.	dimension
actions.full_view.28d_view	actions.full_view.28d_view	Total number of full views, attributed to a view of the ad within 28 days.	dimension
actions.full_view.7d_click	actions.full_view.7d_click	The number of full content views attributed to ads within 7 days of a person clicking the ad.	dimension
actions.full_view.7d_view	actions.full_view.7d_view	The number of full views (e.g., full video views) attributed to ad views within a 7-day window.	dimension
actions.games.plays	actions.games.plays	The number of game plays attributed to your ads.	dimension
actions.games.plays.1d_click	actions.games.plays.1d_click	The number of game play actions attributed within 1 day of clicking the ad.	dimension
actions.games.plays.1d_view	actions.games.plays.1d_view	The number of game plays attributed to ads within 1 day of a person viewing the ad.	dimension
actions.games.plays.28d_click	actions.games.plays.28d_click	Total number of game plays, attributed to a click on the ad within 28 days.	dimension
actions.games.plays.28d_view	actions.games.plays.28d_view	Number of ‘games plays’ actions, attributed within 28 days of the ad view.	dimension
actions.games.plays.7d_click	actions.games.plays.7d_click	The number of game plays attributed to ads within 7 days of a person clicking the ad.	dimension
actions.games.plays.7d_view	actions.games.plays.7d_view	The number of game plays attributed to ad views within a 7-day window.	dimension
actions.group_join	actions.group_join	The number of times people joined a group after seeing an ad.	metric
actions.group_join.7d_click	actions.group_join.7d_click	The number of times people joined a group, attributed within 7 days of the ad click.	metric
actions.initiate_checkout	actions.initiate_checkout	The number of times users started the checkout process, attributed to the ad campaign.	dimension
actions.initiate_checkout.1d_click	actions.initiate_checkout.1d_click	The number of times users initiated a checkout process within 1 day of clicking an ad.	metric
actions.initiate_checkout.1d_view	actions.initiate_checkout.1d_view	The number of times users initiated a checkout process within 1 day of viewing an ad without clicking.	metric
actions.initiate_checkout.28d_click	actions.initiate_checkout.28d_click	Number of ‘initiate checkout’ actions, attributed within 28 days of the ad click.	dimension
actions.initiate_checkout.28d_view	actions.initiate_checkout.28d_view	Number of ‘initiate checkout’ actions, attributed within 28 days of the ad view.	dimension
actions.initiate_checkout.7d_click	actions.initiate_checkout.7d_click	The number of initiated checkouts attributed to ads within 7 days of a person clicking the ad.	metric
actions.initiate_checkout.7d_view	actions.initiate_checkout.7d_view	The number of times users initiated a checkout process within 7 days of viewing an ad without clicking.	metric
actions.initiate_checkout.action_device	actions.initiate_checkout.action_device	Breakdown of ‘initiate checkout’ actions by the device on which the action occurred.	dimension
actions.instagram_profile_engagement	actions.instagram_profile_engagement	The number of times users engaged with an Instagram profile associated with the ad campaign.	dimension
actions.instagram_profile_engagement.1d_click	actions.instagram_profile_engagement.1d_click	The total number of Instagram profile engagement actions attributed to ad clicks within a 1-day window.	dimension
actions.instagram_profile_engagement.1d_view	actions.instagram_profile_engagement.1d_view	The number of engagements with an Instagram profile attributed to ads within 1 day of a person viewing the ad.	dimension
actions.instagram_profile_engagement.28d_click	actions.instagram_profile_engagement.28d_click	Number of ‘instagram profile engagement’ actions, attributed within 28 days of the ad click.	dimension
actions.instagram_profile_engagement.28d_view	actions.instagram_profile_engagement.28d_view	Number of ‘instagram profile engagement’ actions, attributed within 28 days of the ad view.	dimension
actions.instagram_profile_engagement.7d_click	actions.instagram_profile_engagement.7d_click	The number of engagements with an Instagram profile attributed to ads within 7 days of a person clicking the ad.	dimension
actions.instagram_profile_engagement.7d_view	actions.instagram_profile_engagement.7d_view	The number of engagement actions with an Instagram profile attributed to ad views within a 7-day window.	dimension
actions.interactive_component_tap	actions.interactive_component_tap	The number of taps on interactive components within an ad.	metric
actions.interactive_component_tap.1d_click	actions.interactive_component_tap.1d_click	The number of times users tapped an interactive component within 1 day of clicking an ad.	metric
actions.interactive_component_tap.1d_view	actions.interactive_component_tap.1d_view	The number of taps on interactive components within an ad attributed to ads within 1 day of a person viewing the ad.	dimension
actions.interactive_component_tap.28d_click	actions.interactive_component_tap.28d_click	The number of times users tapped an interactive component within 28 days of clicking an ad.	metric
actions.interactive_component_tap.28d_view	actions.interactive_component_tap.28d_view	Number of ‘interactive component tap’ actions, attributed within 28 days of the ad view.	dimension
actions.interactive_component_tap.7d_click	actions.interactive_component_tap.7d_click	The number of times users tapped an interactive component within 7 days of clicking an ad.	dimension
actions.interactive_component_tap.7d_view	actions.interactive_component_tap.7d_view	The number of taps on interactive components within an ad or content attributed to ad views within a 7-day window.	dimension
actions.interactive_component_tap.action_destination	actions.interactive_component_tap.action_destination	Breaks down interactive component taps by the destination where the action occurred.	dimension
actions.interactive_component_tap.action_device	actions.interactive_component_tap.action_device	Breaks down interactive component taps by the device on which the action occurred.	dimension
actions.interactive_component_tap.action_target_id	actions.interactive_component_tap.action_target_id	Breaks down interactive component taps by the ID of the target object involved in the action.	dimension
actions.interactive_component_tap.inline	actions.interactive_component_tap.inline	The number of taps on interactive components within your ad, recorded as an inline action (occurring on the ad itself).	metric
actions.ipad	actions.ipad	The total number of actions performed by users on iPads, attributed to your ads.	metric
actions.ipad.add_payment_info	actions.ipad.add_payment_info	The count of instances where users added payment information, attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.add_to_cart	actions.ipad.add_to_cart	The count of instances where users added items to their shopping carts, attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.comment	actions.ipad.comment	Number of ‘comment’ actions that occurred on an iPad.	metric
actions.ipad.comment.1d_click	actions.ipad.comment.1d_click	Number of ‘comment’ actions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.comment.7d_click	actions.ipad.comment.7d_click	Number of ‘comment’ actions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.initiate_checkout	actions.ipad.initiate_checkout	The count of instances where users initiated the checkout process, attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.interactive_component_tap	actions.ipad.interactive_component_tap	Number of ‘interactive component tap’ actions that occurred on an iPad.	metric
actions.ipad.interactive_component_tap.1d_click	actions.ipad.interactive_component_tap.1d_click	Number of ‘interactive component tap’ actions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.interactive_component_tap.7d_click	actions.ipad.interactive_component_tap.7d_click	Number of ‘interactive component tap’ actions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.landing_page_view	actions.ipad.landing_page_view	The count of landing page views, attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.lead	actions.ipad.lead	The count of leads generated, attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.leadgen_grouped	actions.ipad.leadgen_grouped	Number of ‘lead generation grouped’ actions that occurred on an iPad.	metric
actions.ipad.leadgen_grouped.1d_click	actions.ipad.leadgen_grouped.1d_click	Number of ‘lead generation grouped’ actions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.leadgen_grouped.7d_click	actions.ipad.leadgen_grouped.7d_click	Number of ‘lead generation grouped’ actions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.like	actions.ipad.like	The count of likes attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.link_click	actions.ipad.link_click	Number of ‘link click’ actions that occurred on an iPad.	metric
actions.ipad.link_click.1d_click	actions.ipad.link_click.1d_click	Number of ‘link click’ actions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.link_click.7d_click	actions.ipad.link_click.7d_click	Number of ‘link click’ actions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.mobile_app_install	actions.ipad.mobile_app_install	The count of mobile app installs attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.offsite_conversion.fb_pixel_add_payment_info	actions.ipad.offsite_conversion.fb_pixel_add_payment_info	The count of offsite ‘add payment info’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.offsite_conversion.fb_pixel_add_to_cart	actions.ipad.offsite_conversion.fb_pixel_add_to_cart	The count of offsite ‘add to cart’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.offsite_conversion.fb_pixel_custom	actions.ipad.offsite_conversion.fb_pixel_custom	Number of custom offsite conversions tracked via Facebook Pixel on an iPad.	metric
actions.ipad.offsite_conversion.fb_pixel_initiate_checkout	actions.ipad.offsite_conversion.fb_pixel_initiate_checkout	The count of offsite ‘initiate checkout’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.offsite_conversion.fb_pixel_purchase	actions.ipad.offsite_conversion.fb_pixel_purchase	The count of offsite purchases tracked via the Facebook Pixel and attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.offsite_conversion.fb_pixel_search	actions.ipad.offsite_conversion.fb_pixel_search	The count of offsite ‘search’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.offsite_conversion.fb_pixel_view_content	actions.ipad.offsite_conversion.fb_pixel_view_content	The count of offsite ‘view content’ conversions tracked via the Facebook Pixel and attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.omni_activate_app	actions.ipad.omni_activate_app	The count of omni-channel app activations attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.omni_add_to_cart	actions.ipad.omni_add_to_cart	The count of omni-channel ‘add to cart’ events attributed to ads, specifically originating from iPad devices.	metric
actions.ipad.omni_app_install	actions.ipad.omni_app_install	The number of app installs attributed to ads, occurring on iPad devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.ipad.omni_initiated_checkout	actions.ipad.omni_initiated_checkout	The number of initiated checkouts attributed to ads, occurring on iPad devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.ipad.omni_purchase	actions.ipad.omni_purchase	The number of purchases attributed to ads, occurring on iPad devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.ipad.omni_search	actions.ipad.omni_search	The number of searches attributed to ads, occurring on iPad devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.ipad.omni_view_content	actions.ipad.omni_view_content	The number of content views attributed to ads, occurring on iPad devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.ipad.onsite_conversion.add_to_cart	actions.ipad.onsite_conversion.add_to_cart	The number of add-to-cart events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPad devices.	metric
actions.ipad.onsite_conversion.add_to_wishlist	actions.ipad.onsite_conversion.add_to_wishlist	The number of add-to-wishlist events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPad devices.	metric
actions.ipad.onsite_conversion.initiate_checkout	actions.ipad.onsite_conversion.initiate_checkout	The number of initiated checkout events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPad devices.	metric
actions.ipad.onsite_conversion.lead_grouped	actions.ipad.onsite_conversion.lead_grouped	Number of ‘lead grouped’ onsite conversions that occurred on an iPad.	metric
actions.ipad.onsite_conversion.lead_grouped.1d_click	actions.ipad.onsite_conversion.lead_grouped.1d_click	Number of ‘lead grouped’ onsite conversions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.onsite_conversion.lead_grouped.7d_click	actions.ipad.onsite_conversion.lead_grouped.7d_click	Number of ‘lead grouped’ onsite conversions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.onsite_conversion.post_save	actions.ipad.onsite_conversion.post_save	Number of ‘post save’ onsite conversions that occurred on an iPad.	metric
actions.ipad.onsite_conversion.post_save.1d_click	actions.ipad.onsite_conversion.post_save.1d_click	Number of ‘post save’ onsite conversions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.onsite_conversion.post_save.7d_click	actions.ipad.onsite_conversion.post_save.7d_click	Number of ‘post save’ onsite conversions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.onsite_conversion.purchase	actions.ipad.onsite_conversion.purchase	The number of purchase events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPad devices.	metric
actions.ipad.onsite_conversion.view_content	actions.ipad.onsite_conversion.view_content	The number of content view events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPad devices.	metric
actions.ipad.page_engagement	actions.ipad.page_engagement	Number of ‘page engagement’ actions that occurred on an iPad.	metric
actions.ipad.page_engagement.1d_click	actions.ipad.page_engagement.1d_click	Number of ‘page engagement’ actions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.page_engagement.1d_view	actions.ipad.page_engagement.1d_view	Number of ‘page engagement’ actions that occurred on an iPad, attributed within 1 day of the ad view.	metric
actions.ipad.page_engagement.7d_click	actions.ipad.page_engagement.7d_click	Number of ‘page engagement’ actions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.page_engagement.7d_view	actions.ipad.page_engagement.7d_view	Number of ‘page engagement’ actions that occurred on an iPad, attributed within 7 days of the ad view.	metric
actions.ipad.photo_view	actions.ipad.photo_view	Number of ‘photo view’ actions that occurred on an iPad.	metric
actions.ipad.photo_view.1d_click	actions.ipad.photo_view.1d_click	Number of ‘photo view’ actions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.photo_view.7d_click	actions.ipad.photo_view.7d_click	Number of ‘photo view’ actions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.post	actions.ipad.post	Number of ‘post’ actions that occurred on an iPad.	metric
actions.ipad.post.1d_click	actions.ipad.post.1d_click	Number of ‘post’ actions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.post.7d_click	actions.ipad.post.7d_click	Number of ‘post’ actions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.post_engagement	actions.ipad.post_engagement	Number of ‘post engagement’ actions that occurred on an iPad.	metric
actions.ipad.post_engagement.1d_click	actions.ipad.post_engagement.1d_click	Number of ‘post engagement’ actions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.post_engagement.1d_view	actions.ipad.post_engagement.1d_view	Number of ‘post engagement’ actions that occurred on an iPad, attributed within 1 day of the ad view.	metric
actions.ipad.post_engagement.7d_click	actions.ipad.post_engagement.7d_click	Number of ‘post engagement’ actions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.post_engagement.7d_view	actions.ipad.post_engagement.7d_view	Number of ‘post engagement’ actions that occurred on an iPad, attributed within 7 days of the ad view.	metric
actions.ipad.post_reaction	actions.ipad.post_reaction	Number of ‘post reaction’ actions that occurred on an iPad.	metric
actions.ipad.post_reaction.1d_click	actions.ipad.post_reaction.1d_click	Number of ‘post reaction’ actions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.post_reaction.7d_click	actions.ipad.post_reaction.7d_click	Number of ‘post reaction’ actions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.purchase	actions.ipad.purchase	The number of purchase events attributed to ads, specifically on iPad devices.	metric
actions.ipad.rsvp	actions.ipad.rsvp	The number of RSVP actions attributed to ads, occurring on iPad devices.	metric
actions.ipad.search	actions.ipad.search	The number of search events attributed to ads, occurring on iPad devices.	metric
actions.ipad.video_view	actions.ipad.video_view	Number of ‘video view’ actions that occurred on an iPad.	metric
actions.ipad.video_view.1d_click	actions.ipad.video_view.1d_click	Number of ‘video view’ actions that occurred on an iPad, attributed within 1 day of the ad click.	metric
actions.ipad.video_view.1d_view	actions.ipad.video_view.1d_view	Number of ‘video view’ actions that occurred on an iPad, attributed within 1 day of the ad view.	metric
actions.ipad.video_view.7d_click	actions.ipad.video_view.7d_click	Number of ‘video view’ actions that occurred on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.video_view.7d_view	actions.ipad.video_view.7d_view	Number of ‘video view’ actions that occurred on an iPad, attributed within 7 days of the ad view.	metric
actions.ipad.view_content	actions.ipad.view_content	The number of content view events attributed to ads, specifically on iPad devices.	metric
actions.ipad.{NUM}.link_click	actions.ipad.{NUM}.link_click	The total number of times people clicked on a link on an iPad.	metric
actions.ipad.{NUM}.link_click.7d_click	actions.ipad.{NUM}.link_click.7d_click	The number of link clicks performed on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.{NUM}.page_engagement	actions.ipad.{NUM}.page_engagement	The total number of times people engaged with a Facebook Page on an iPad.	metric
actions.ipad.{NUM}.page_engagement.7d_click	actions.ipad.{NUM}.page_engagement.7d_click	The number of page engagements performed on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.{NUM}.post_engagement	actions.ipad.{NUM}.post_engagement	The total number of times people engaged with a post on an iPad, including reactions, comments, shares, and clicks.	metric
actions.ipad.{NUM}.post_engagement.7d_click	actions.ipad.{NUM}.post_engagement.7d_click	The number of post engagements performed on an iPad, attributed within 7 days of the ad click.	metric
actions.ipad.{NUM}.video_view	actions.ipad.{NUM}.video_view	The total number of video views on an iPad.	metric
actions.iphone	actions.iphone	The total number of actions performed by users on iPhones, attributed to your ads.	metric
actions.iphone.add_payment_info	actions.iphone.add_payment_info	The number of add payment info events attributed to ads, specifically on iPhone devices.	metric
actions.iphone.add_to_cart	actions.iphone.add_to_cart	The number of add-to-cart events attributed to ads, specifically on iPhone devices.	metric
actions.iphone.comment	actions.iphone.comment	Number of ‘comment’ actions that occurred on an iPhone.	metric
actions.iphone.comment.1d_click	actions.iphone.comment.1d_click	Number of ‘comment’ actions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.comment.7d_click	actions.iphone.comment.7d_click	Number of ‘comment’ actions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.initiate_checkout	actions.iphone.initiate_checkout	The number of initiated checkout events attributed to ads, specifically on iPhone devices.	metric
actions.iphone.interactive_component_tap	actions.iphone.interactive_component_tap	Number of ‘interactive component tap’ actions that occurred on an iPhone.	metric
actions.iphone.interactive_component_tap.1d_click	actions.iphone.interactive_component_tap.1d_click	Number of ‘interactive component tap’ actions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.interactive_component_tap.7d_click	actions.iphone.interactive_component_tap.7d_click	Number of ‘interactive component tap’ actions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.landing_page_view	actions.iphone.landing_page_view	The number of landing page views attributed to ads, specifically on iPhone devices.	metric
actions.iphone.lead	actions.iphone.lead	The number of lead generation events attributed to ads, specifically on iPhone devices.	metric
actions.iphone.leadgen_grouped	actions.iphone.leadgen_grouped	Number of ‘lead generation grouped’ actions that occurred on an iPhone.	metric
actions.iphone.leadgen_grouped.1d_click	actions.iphone.leadgen_grouped.1d_click	Number of ‘lead generation grouped’ actions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.leadgen_grouped.7d_click	actions.iphone.leadgen_grouped.7d_click	Number of ‘lead generation grouped’ actions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.like	actions.iphone.like	The number of ‘like’ actions attributed to ads, specifically on iPhone devices.	metric
actions.iphone.link_click	actions.iphone.link_click	Number of ‘link click’ actions that occurred on an iPhone.	metric
actions.iphone.link_click.1d_click	actions.iphone.link_click.1d_click	Number of ‘link click’ actions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.link_click.7d_click	actions.iphone.link_click.7d_click	Number of ‘link click’ actions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.mobile_app_install	actions.iphone.mobile_app_install	The number of mobile app install events attributed to ads, specifically on iPhone devices.	metric
actions.iphone.offsite_conversion.fb_pixel_add_payment_info	actions.iphone.offsite_conversion.fb_pixel_add_payment_info	The number of offsite add payment info conversions attributed to ads, tracked via Facebook Pixel on iPhone devices.	metric
actions.iphone.offsite_conversion.fb_pixel_add_to_cart	actions.iphone.offsite_conversion.fb_pixel_add_to_cart	The number of offsite add-to-cart conversions attributed to ads, tracked via Facebook Pixel on iPhone devices.	metric
actions.iphone.offsite_conversion.fb_pixel_custom	actions.iphone.offsite_conversion.fb_pixel_custom	Number of custom offsite conversions tracked via Facebook Pixel on an iPhone.	metric
actions.iphone.offsite_conversion.fb_pixel_initiate_checkout	actions.iphone.offsite_conversion.fb_pixel_initiate_checkout	The number of offsite initiated checkout conversions attributed to ads, tracked via Facebook Pixel on iPhone devices.	metric
actions.iphone.offsite_conversion.fb_pixel_purchase	actions.iphone.offsite_conversion.fb_pixel_purchase	The number of offsite purchase conversions attributed to ads, tracked via Facebook Pixel on iPhone devices.	metric
actions.iphone.offsite_conversion.fb_pixel_search	actions.iphone.offsite_conversion.fb_pixel_search	The number of offsite search conversions attributed to ads, tracked via Facebook Pixel on iPhone devices.	metric
actions.iphone.offsite_conversion.fb_pixel_view_content	actions.iphone.offsite_conversion.fb_pixel_view_content	The number of offsite view content conversions attributed to ads, tracked via Facebook Pixel on iPhone devices.	metric
actions.iphone.omni_activate_app	actions.iphone.omni_activate_app	The number of app activation events attributed to ads, occurring on iPhone devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.iphone.omni_add_to_cart	actions.iphone.omni_add_to_cart	The number of add-to-cart events attributed to ads, occurring on iPhone devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.iphone.omni_app_install	actions.iphone.omni_app_install	The number of app install events attributed to ads, occurring on iPhone devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.iphone.omni_initiated_checkout	actions.iphone.omni_initiated_checkout	The number of initiated checkout events attributed to ads, occurring on iPhone devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.iphone.omni_purchase	actions.iphone.omni_purchase	The number of purchase events attributed to ads, occurring on iPhone devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.iphone.omni_search	actions.iphone.omni_search	The number of search events attributed to ads, occurring on iPhone devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.iphone.omni_view_content	actions.iphone.omni_view_content	The number of content view events attributed to ads, occurring on iPhone devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.iphone.onsite_conversion.add_to_cart	actions.iphone.onsite_conversion.add_to_cart	The number of add-to-cart events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPhone devices.	metric
actions.iphone.onsite_conversion.add_to_wishlist	actions.iphone.onsite_conversion.add_to_wishlist	The number of add-to-wishlist events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPhone devices.	metric
actions.iphone.onsite_conversion.initiate_checkout	actions.iphone.onsite_conversion.initiate_checkout	The number of initiated checkout events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPhone devices.	metric
actions.iphone.onsite_conversion.lead_grouped	actions.iphone.onsite_conversion.lead_grouped	Number of ‘lead grouped’ onsite conversions that occurred on an iPhone.	metric
actions.iphone.onsite_conversion.lead_grouped.1d_click	actions.iphone.onsite_conversion.lead_grouped.1d_click	Number of ‘lead grouped’ onsite conversions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.onsite_conversion.lead_grouped.7d_click	actions.iphone.onsite_conversion.lead_grouped.7d_click	Number of ‘lead grouped’ onsite conversions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.onsite_conversion.messaging_conversation_started_7d	actions.iphone.onsite_conversion.messaging_conversation_started_7d	The number of messaging conversations started within 7 days attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPhone devices.	metric
actions.iphone.onsite_conversion.messaging_first_reply	actions.iphone.onsite_conversion.messaging_first_reply	The number of first replies in a messaging conversation attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPhone devices.	metric
actions.iphone.onsite_conversion.post_save	actions.iphone.onsite_conversion.post_save	Number of ‘post save’ onsite conversions that occurred on an iPhone.	metric
actions.iphone.onsite_conversion.post_save.1d_click	actions.iphone.onsite_conversion.post_save.1d_click	Number of ‘post save’ onsite conversions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.onsite_conversion.post_save.7d_click	actions.iphone.onsite_conversion.post_save.7d_click	Number of ‘post save’ onsite conversions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.onsite_conversion.purchase	actions.iphone.onsite_conversion.purchase	The number of purchase events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPhone devices.	metric
actions.iphone.onsite_conversion.view_content	actions.iphone.onsite_conversion.view_content	The number of content view events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPhone devices.	metric
actions.iphone.page_engagement	actions.iphone.page_engagement	Number of ‘page engagement’ actions that occurred on an iPhone.	metric
actions.iphone.page_engagement.1d_click	actions.iphone.page_engagement.1d_click	Number of ‘page engagement’ actions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.page_engagement.1d_view	actions.iphone.page_engagement.1d_view	Number of ‘page engagement’ actions that occurred on an iPhone, attributed within 1 day of the ad view.	metric
actions.iphone.page_engagement.7d_click	actions.iphone.page_engagement.7d_click	Number of ‘page engagement’ actions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.page_engagement.7d_view	actions.iphone.page_engagement.7d_view	Number of ‘page engagement’ actions that occurred on an iPhone, attributed within 7 days of the ad view.	metric
actions.iphone.photo_view	actions.iphone.photo_view	Number of ‘photo view’ actions that occurred on an iPhone.	metric
actions.iphone.photo_view.1d_click	actions.iphone.photo_view.1d_click	Number of ‘photo view’ actions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.photo_view.7d_click	actions.iphone.photo_view.7d_click	Number of ‘photo view’ actions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.post	actions.iphone.post	Number of ‘post’ actions that occurred on an iPhone.	metric
actions.iphone.post.1d_click	actions.iphone.post.1d_click	Number of ‘post’ actions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.post.7d_click	actions.iphone.post.7d_click	Number of ‘post’ actions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.post_engagement	actions.iphone.post_engagement	Number of ‘post engagement’ actions that occurred on an iPhone.	metric
actions.iphone.post_engagement.1d_click	actions.iphone.post_engagement.1d_click	Number of ‘post engagement’ actions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.post_engagement.1d_view	actions.iphone.post_engagement.1d_view	Number of ‘post engagement’ actions that occurred on an iPhone, attributed within 1 day of the ad view.	metric
actions.iphone.post_engagement.7d_click	actions.iphone.post_engagement.7d_click	Number of ‘post engagement’ actions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.post_engagement.7d_view	actions.iphone.post_engagement.7d_view	Number of ‘post engagement’ actions that occurred on an iPhone, attributed within 7 days of the ad view.	metric
actions.iphone.post_reaction	actions.iphone.post_reaction	Number of ‘post reaction’ actions that occurred on an iPhone.	metric
actions.iphone.post_reaction.1d_click	actions.iphone.post_reaction.1d_click	Number of ‘post reaction’ actions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.post_reaction.7d_click	actions.iphone.post_reaction.7d_click	Number of ‘post reaction’ actions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.purchase	actions.iphone.purchase	The number of purchase events attributed to ads, specifically on iPhone devices.	metric
actions.iphone.rsvp	actions.iphone.rsvp	The number of RSVP actions attributed to ads, occurring on iPhone devices.	metric
actions.iphone.search	actions.iphone.search	The number of search events attributed to ads, specifically on iPhone devices.	metric
actions.iphone.video_view	actions.iphone.video_view	Number of ‘video view’ actions that occurred on an iPhone.	metric
actions.iphone.video_view.1d_click	actions.iphone.video_view.1d_click	Number of ‘video view’ actions that occurred on an iPhone, attributed within 1 day of the ad click.	metric
actions.iphone.video_view.1d_view	actions.iphone.video_view.1d_view	Number of ‘video view’ actions that occurred on an iPhone, attributed within 1 day of the ad view.	metric
actions.iphone.video_view.7d_click	actions.iphone.video_view.7d_click	Number of ‘video view’ actions that occurred on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.video_view.7d_view	actions.iphone.video_view.7d_view	Number of ‘video view’ actions that occurred on an iPhone, attributed within 7 days of the ad view.	metric
actions.iphone.view_content	actions.iphone.view_content	The number of content view events attributed to ads, specifically on iPhone devices.	metric
actions.iphone.{NUM}.link_click	actions.iphone.{NUM}.link_click	The total number of times people clicked on a link on an iPhone.	metric
actions.iphone.{NUM}.link_click.7d_click	actions.iphone.{NUM}.link_click.7d_click	The number of link clicks performed on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.{NUM}.onsite_conversion.post_save	actions.iphone.{NUM}.onsite_conversion.post_save	The number of times a post was saved directly on Facebook/Instagram by users on an iPhone.	metric
actions.iphone.{NUM}.onsite_conversion.post_save.7d_click	actions.iphone.{NUM}.onsite_conversion.post_save.7d_click	The number of post saves directly on Facebook/Instagram by users on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.{NUM}.page_engagement	actions.iphone.{NUM}.page_engagement	The total number of times people engaged with a Facebook Page on an iPhone.	metric
actions.iphone.{NUM}.page_engagement.7d_click	actions.iphone.{NUM}.page_engagement.7d_click	The number of page engagements performed on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.{NUM}.photo_view	actions.iphone.{NUM}.photo_view	The total number of photo views on an iPhone.	metric
actions.iphone.{NUM}.photo_view.7d_click	actions.iphone.{NUM}.photo_view.7d_click	The number of photo views on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.{NUM}.post	actions.iphone.{NUM}.post	The number of post-related actions from ads displayed on iPhones for a specific action type. This is an action type metric available through the Insights API.	metric
actions.iphone.{NUM}.post.7d_click	actions.iphone.{NUM}.post.7d_click	The number of post-related actions performed on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.{NUM}.post_engagement	actions.iphone.{NUM}.post_engagement	The total number of times people engaged with a post on an iPhone, including reactions, comments, shares, and clicks.	metric
actions.iphone.{NUM}.post_engagement.7d_click	actions.iphone.{NUM}.post_engagement.7d_click	The number of post engagements performed on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.{NUM}.post_reaction	actions.iphone.{NUM}.post_reaction	The total number of reactions (e.g., likes, loves, wows) to posts on an iPhone.	metric
actions.iphone.{NUM}.post_reaction.7d_click	actions.iphone.{NUM}.post_reaction.7d_click	The number of reactions to posts on an iPhone, attributed within 7 days of the ad click.	metric
actions.iphone.{NUM}.video_view	actions.iphone.{NUM}.video_view	The total number of video views on an iPhone.	metric
actions.ipod	actions.ipod	The total number of actions performed by users on iPods, attributed to your ads.	metric
actions.ipod.add_payment_info	actions.ipod.add_payment_info	The number of add payment info events attributed to ads, specifically on iPod devices.	metric
actions.ipod.add_to_cart	actions.ipod.add_to_cart	The number of add-to-cart events attributed to ads, specifically on iPod devices.	metric
actions.ipod.comment	actions.ipod.comment	The number of comment actions attributed to ads, specifically on iPod devices.	metric
actions.ipod.initiate_checkout	actions.ipod.initiate_checkout	The number of initiated checkout events attributed to ads, specifically on iPod devices.	metric
actions.ipod.interactive_component_tap	actions.ipod.interactive_component_tap	Number of ‘interactive component tap’ actions that occurred on an iPod.	metric
actions.ipod.interactive_component_tap.1d_click	actions.ipod.interactive_component_tap.1d_click	Number of ‘interactive component tap’ actions that occurred on an iPod, attributed within 1 day of the ad click.	metric
actions.ipod.interactive_component_tap.7d_click	actions.ipod.interactive_component_tap.7d_click	Number of ‘interactive component tap’ actions that occurred on an iPod, attributed within 7 days of the ad click.	metric
actions.ipod.landing_page_view	actions.ipod.landing_page_view	The number of landing page views attributed to ads, specifically on iPod devices.	metric
actions.ipod.leadgen_grouped	actions.ipod.leadgen_grouped	Number of ‘lead generation grouped’ actions that occurred on an iPod.	metric
actions.ipod.leadgen_grouped.1d_click	actions.ipod.leadgen_grouped.1d_click	Number of ‘lead generation grouped’ actions that occurred on an iPod, attributed within 1 day of the ad click.	metric
actions.ipod.leadgen_grouped.7d_click	actions.ipod.leadgen_grouped.7d_click	Number of ‘lead generation grouped’ actions that occurred on an iPod, attributed within 7 days of the ad click.	metric
actions.ipod.link_click	actions.ipod.link_click	Number of ‘link click’ actions that occurred on an iPod.	metric
actions.ipod.link_click.1d_click	actions.ipod.link_click.1d_click	Number of ‘link click’ actions that occurred on an iPod, attributed within 1 day of the ad click.	metric
actions.ipod.link_click.7d_click	actions.ipod.link_click.7d_click	Number of ‘link click’ actions that occurred on an iPod, attributed within 7 days of the ad click.	metric
actions.ipod.offsite_conversion.fb_pixel_add_payment_info	actions.ipod.offsite_conversion.fb_pixel_add_payment_info	The number of offsite add payment info conversions attributed to ads, tracked via Facebook Pixel on iPod devices.	metric
actions.ipod.offsite_conversion.fb_pixel_add_to_cart	actions.ipod.offsite_conversion.fb_pixel_add_to_cart	The number of offsite add-to-cart conversions attributed to ads, tracked via Facebook Pixel on iPod devices.	metric
actions.ipod.offsite_conversion.fb_pixel_initiate_checkout	actions.ipod.offsite_conversion.fb_pixel_initiate_checkout	The number of offsite initiated checkout conversions attributed to ads, tracked via Facebook Pixel on iPod devices.	metric
actions.ipod.offsite_conversion.fb_pixel_purchase	actions.ipod.offsite_conversion.fb_pixel_purchase	The number of offsite purchase conversions attributed to ads, tracked via Facebook Pixel on iPod devices.	metric
actions.ipod.offsite_conversion.fb_pixel_view_content	actions.ipod.offsite_conversion.fb_pixel_view_content	The number of offsite view content conversions attributed to ads, tracked via Facebook Pixel on iPod devices.	metric
actions.ipod.omni_add_to_cart	actions.ipod.omni_add_to_cart	The number of add-to-cart events attributed to ads, occurring on iPod devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.ipod.omni_initiated_checkout	actions.ipod.omni_initiated_checkout	The number of initiated checkout events attributed to ads, occurring on iPod devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.ipod.omni_purchase	actions.ipod.omni_purchase	The number of purchase events attributed to ads, occurring on iPod devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.ipod.omni_view_content	actions.ipod.omni_view_content	The number of content view events attributed to ads, occurring on iPod devices, including both offsite and onsite (omnichannel) conversions.	metric
actions.ipod.onsite_conversion.lead_grouped	actions.ipod.onsite_conversion.lead_grouped	Number of ‘lead grouped’ onsite conversions that occurred on an iPod.	metric
actions.ipod.onsite_conversion.lead_grouped.1d_click	actions.ipod.onsite_conversion.lead_grouped.1d_click	Number of ‘lead grouped’ onsite conversions that occurred on an iPod, attributed within 1 day of the ad click.	metric
actions.ipod.onsite_conversion.lead_grouped.7d_click	actions.ipod.onsite_conversion.lead_grouped.7d_click	Number of ‘lead grouped’ onsite conversions that occurred on an iPod, attributed within 7 days of the ad click.	metric
actions.ipod.onsite_conversion.post_save	actions.ipod.onsite_conversion.post_save	The number of post save events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPod devices.	metric
actions.ipod.onsite_conversion.view_content	actions.ipod.onsite_conversion.view_content	The number of content view events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking on iPod devices.	metric
actions.ipod.page_engagement	actions.ipod.page_engagement	Number of ‘page engagement’ actions that occurred on an iPod.	metric
actions.ipod.page_engagement.1d_click	actions.ipod.page_engagement.1d_click	Number of ‘page engagement’ actions that occurred on an iPod, attributed within 1 day of the ad click.	metric
actions.ipod.page_engagement.1d_view	actions.ipod.page_engagement.1d_view	Number of ‘page engagement’ actions that occurred on an iPod, attributed within 1 day of the ad view.	metric
actions.ipod.page_engagement.7d_click	actions.ipod.page_engagement.7d_click	Number of ‘page engagement’ actions that occurred on an iPod, attributed within 7 days of the ad click.	metric
actions.ipod.page_engagement.7d_view	actions.ipod.page_engagement.7d_view	Number of ‘page engagement’ actions that occurred on an iPod, attributed within 7 days of the ad view.	metric
actions.ipod.post	actions.ipod.post	The number of post actions attributed to ads, specifically on iPod devices.	metric
actions.ipod.post_engagement	actions.ipod.post_engagement	Number of ‘post engagement’ actions that occurred on an iPod.	metric
actions.ipod.post_engagement.1d_click	actions.ipod.post_engagement.1d_click	Number of ‘post engagement’ actions that occurred on an iPod, attributed within 1 day of the ad click.	metric
actions.ipod.post_engagement.1d_view	actions.ipod.post_engagement.1d_view	Number of ‘post engagement’ actions that occurred on an iPod, attributed within 1 day of the ad view.	metric
actions.ipod.post_engagement.7d_click	actions.ipod.post_engagement.7d_click	Number of ‘post engagement’ actions that occurred on an iPod, attributed within 7 days of the ad click.	metric
actions.ipod.post_engagement.7d_view	actions.ipod.post_engagement.7d_view	Number of ‘post engagement’ actions that occurred on an iPod, attributed within 7 days of the ad view.	metric
actions.ipod.post_reaction	actions.ipod.post_reaction	Number of ‘post reaction’ actions that occurred on an iPod.	metric
actions.ipod.post_reaction.1d_click	actions.ipod.post_reaction.1d_click	Number of ‘post reaction’ actions that occurred on an iPod, attributed within 1 day of the ad click.	metric
actions.ipod.post_reaction.7d_click	actions.ipod.post_reaction.7d_click	Number of ‘post reaction’ actions that occurred on an iPod, attributed within 7 days of the ad click.	metric
actions.ipod.purchase	actions.ipod.purchase	The number of purchase events attributed to ads, specifically on iPod devices.	metric
actions.ipod.video_view	actions.ipod.video_view	Number of ‘video view’ actions that occurred on an iPod.	metric
actions.ipod.video_view.1d_click	actions.ipod.video_view.1d_click	Number of ‘video view’ actions that occurred on an iPod, attributed within 1 day of the ad click.	metric
actions.ipod.video_view.1d_view	actions.ipod.video_view.1d_view	Number of ‘video view’ actions that occurred on an iPod, attributed within 1 day of the ad view.	metric
actions.ipod.video_view.7d_click	actions.ipod.video_view.7d_click	Number of ‘video view’ actions that occurred on an iPod, attributed within 7 days of the ad click.	metric
actions.ipod.video_view.7d_view	actions.ipod.video_view.7d_view	Number of ‘video view’ actions that occurred on an iPod, attributed within 7 days of the ad view.	metric
actions.ipod.view_content	actions.ipod.view_content	The number of content view events attributed to ads, specifically on iPod devices.	metric
actions.landing_page_view	actions.landing_page_view	The number of times the landing page linked from the ad was viewed.	dimension
actions.landing_page_view.1d_click	actions.landing_page_view.1d_click	The number of times the landing page was viewed within 1 day of clicking an ad.	dimension
actions.landing_page_view.1d_view	actions.landing_page_view.1d_view	The number of landing page views attributed to ads within 1 day of a person viewing the ad.	dimension
actions.landing_page_view.28d_click	actions.landing_page_view.28d_click	The number of times the landing page was viewed within 28 days of clicking an ad.	metric
actions.landing_page_view.28d_view	actions.landing_page_view.28d_view	Number of ‘landing page view’ actions, attributed within 28 days of the ad view.	dimension
actions.landing_page_view.7d_click	actions.landing_page_view.7d_click	The number of times the landing page was viewed within 7 days of clicking an ad.	metric
actions.landing_page_view.7d_view	actions.landing_page_view.7d_view	The total number of landing page views, attributed to an ad view within 7 days.	metric
actions.landing_page_view.action_destination	actions.landing_page_view.action_destination	Breaks down landing page views by the destination where the action occurred.	dimension
actions.landing_page_view.action_device	actions.landing_page_view.action_device	Breaks down landing page views by the device on which the action occurred.	dimension
actions.landing_page_view.action_target_id	actions.landing_page_view.action_target_id	Breaks down landing page views by the ID of the target object involved in the action.	dimension
actions.landing_page_view.inline	actions.landing_page_view.inline	The total number of landing page views performed directly within the ad unit or experience.	metric
actions.lead.1d_click	actions.lead.1d_click	The number of leads generated within 1 day of clicking an ad.	dimension
actions.lead.1d_view	actions.lead.1d_view	The number of leads generated within 1 day of viewing an ad without clicking.	dimension
actions.lead.28d_click	actions.lead.28d_click	The number of leads generated within 28 days of clicking an ad.	dimension
actions.lead.28d_view	actions.lead.28d_view	The number of leads generated within 28 days of viewing an ad without clicking.	dimension
actions.lead.7d_click	actions.lead.7d_click	The number of leads generated within 7 days of clicking an ad.	dimension
actions.lead.7d_view	actions.lead.7d_view	The number of leads generated within 7 days of viewing an ad without clicking.	metric
actions.lead.action_destination	actions.lead.action_destination	Breaks down lead actions by the destination where the action occurred.	dimension
actions.lead.action_device	actions.lead.action_device	Breaks down lead actions by the device on which the action occurred.	dimension
actions.lead.action_target_id	actions.lead.action_target_id	Breaks down lead actions by the ID of the target object involved in the action.	dimension
actions.lead.inline	actions.lead.inline	The number of leads generated, including both offsite and On-Facebook leads, recorded as an inline action (occurring on the ad itself).	metric
actions.leadgen.other	actions.leadgen.other	The number of leads generated through means other than standard lead forms, attributed to your ads.	dimension
actions.leadgen.other.1d_click	actions.leadgen.other.1d_click	The number of other lead generation events within 1 day of clicking an ad.	dimension
actions.leadgen.other.1d_view	actions.leadgen.other.1d_view	The number of other lead generation actions attributed within 1 day of viewing the ad.	dimension
actions.leadgen.other.28d_click	actions.leadgen.other.28d_click	The number of other lead generation events within 28 days of clicking an ad.	dimension
actions.leadgen.other.28d_view	actions.leadgen.other.28d_view	Number of ‘other lead generation’ actions, attributed within 28 days of the ad view.	dimension
actions.leadgen.other.7d_click	actions.leadgen.other.7d_click	The number of other lead generation events within 7 days of clicking an ad.	dimension
actions.leadgen.other.7d_view	actions.leadgen.other.7d_view	The number of other unspecified lead generation actions attributed to ad views within a 7-day window.	dimension
actions.leadgen.other.action_destination	actions.leadgen.other.action_destination	The destination where users were directed after performing a lead generation action classified as ‘other’. This is a specific action type available through the Insights API.	metric
actions.leadgen.other.action_device	actions.leadgen.other.action_device	Breaks down other lead generation events by the device on which the action occurred.	dimension
actions.leadgen_grouped	actions.leadgen_grouped	The number of grouped lead generation actions, such as leads from Messenger and Instant Forms.	dimension
actions.leadgen_grouped.1d_click	actions.leadgen_grouped.1d_click	The number of grouped lead generation events within 1 day of clicking an ad.	dimension
actions.leadgen_grouped.1d_view	actions.leadgen_grouped.1d_view	The number of grouped lead generation actions attributed within 1 day of viewing the ad.	dimension
actions.leadgen_grouped.28d_click	actions.leadgen_grouped.28d_click	The number of grouped lead generation events within 28 days of clicking an ad.	dimension
actions.leadgen_grouped.28d_view	actions.leadgen_grouped.28d_view	Number of ‘lead generation grouped’ actions, attributed within 28 days of the ad view.	dimension
actions.leadgen_grouped.7d_click	actions.leadgen_grouped.7d_click	The number of grouped lead generation events within 7 days of clicking an ad.	dimension
actions.leadgen_grouped.7d_view	actions.leadgen_grouped.7d_view	The number of grouped lead generation actions, attributed within 7 days of viewing your ad.	dimension
actions.leadgen_grouped.action_device	actions.leadgen_grouped.action_device	Breaks down grouped lead generation events by the device on which the action occurred.	dimension
actions.leadgen_grouped.inline	actions.leadgen_grouped.inline	The number of On-Facebook leads generated from Messenger and Instant Forms, recorded as an inline action (occurring on the ad itself).	metric
actions.like.1d_click	actions.like.1d_click	The number of ‘likes’ on an ad post or associated content within 1 day of clicking an ad.	dimension
actions.like.1d_view	actions.like.1d_view	The number of ‘likes’ on an ad post or associated content within 1 day of viewing an ad without clicking.	dimension
actions.like.28d_click	actions.like.28d_click	The number of ‘likes’ on an ad post or associated content within 28 days of clicking an ad.	dimension
actions.like.28d_view	actions.like.28d_view	The number of ‘likes’ on an ad post or associated content within 28 days of viewing an ad without clicking.	dimension
actions.like.7d_click	actions.like.7d_click	The number of ‘likes’ on an ad post or associated content within 7 days of clicking an ad.	dimension
actions.like.7d_view	actions.like.7d_view	The number of ‘likes’ on an ad post or associated content within 7 days of viewing an ad without clicking.	dimension
actions.like.action_destination	actions.like.action_destination	Breaks down ‘like’ actions by the destination where the action occurred.	dimension
actions.like.action_device	actions.like.action_device	Breaks down ‘like’ actions by the device on which the action occurred.	dimension
actions.like.action_target_id	actions.like.action_target_id	Breaks down ‘like’ actions by the ID of the target object involved in the action.	dimension
actions.like.inline	actions.like.inline	Number of ‘like’ actions that occurred inline (e.g., directly on the ad post).	metric
actions.link_click.1d_click	actions.link_click.1d_click	The number of clicks on ad links within 1 day of clicking an ad.	metric
actions.link_click.1d_view	actions.link_click.1d_view	The number of link clicks attributed to ads within 1 day of a person viewing the ad.	dimension
actions.link_click.28d_click	actions.link_click.28d_click	The number of clicks on ad links within 28 days of clicking an ad.	metric
actions.link_click.28d_view	actions.link_click.28d_view	Number of ‘link click’ actions, attributed within 28 days of the ad view.	dimension
actions.link_click.7d_click	actions.link_click.7d_click	The number of clicks on ad links within 7 days of clicking an ad.	metric
actions.link_click.7d_view	actions.link_click.7d_view	The number of clicks on ad links attributed to ad views within a 7-day window.	dimension
actions.link_click.action_carousel_card_id	actions.link_click.action_carousel_card_id	The ID of the specific carousel card that people clicked on, as an action breakdown.	dimension
actions.link_click.action_carousel_card_name	actions.link_click.action_carousel_card_name	The name or headline of the specific carousel card that people clicked on, as an action breakdown.	dimension
actions.link_click.action_destination	actions.link_click.action_destination	Breaks down link clicks by the destination where the action occurred.	dimension
actions.link_click.action_device	actions.link_click.action_device	Breaks down link clicks by the device on which the action occurred.	dimension
actions.link_click.action_target_id	actions.link_click.action_target_id	Breaks down link clicks by the ID of the target object involved in the action.	dimension
actions.link_click.inline	actions.link_click.inline	The total number of link clicks performed directly within the ad unit.	metric
actions.mention	actions.mention	The number of times your ad was mentioned.	dimension
actions.mention.1d_click	actions.mention.1d_click	The number of ‘mention’ actions attributed to a 1-day click attribution window.	dimension
actions.mention.1d_view	actions.mention.1d_view	The number of mentions attributed to ads within 1 day of a person viewing the ad.	dimension
actions.mention.28d_click	actions.mention.28d_click	The number of ‘mention’ actions attributed to a 28-day click attribution window.	dimension
actions.mention.28d_view	actions.mention.28d_view	The number of ‘mention’ actions attributed to a 28-day view attribution window.	dimension
actions.mention.7d_click	actions.mention.7d_click	The number of mentions attributed to ads within 7 days of a person clicking the ad.	dimension
actions.mention.7d_view	actions.mention.7d_view	The number of mentions attributed to ad views within a 7-day window.	dimension
actions.messenger.block	actions.messenger.block	The number of times a user blocked messages from a Messenger conversation initiated by an ad.	dimension
actions.messenger.block.1d_click	actions.messenger.block.1d_click	The number of Messenger block actions attributed within 1 day of clicking the ad.	dimension
actions.messenger.block.1d_view	actions.messenger.block.1d_view	The number of Messenger blocks initiated from ads within 1 day of a person viewing the ad.	dimension
actions.messenger.block.28d_click	actions.messenger.block.28d_click	Number of ‘messenger block’ actions, attributed within 28 days of the ad click.	dimension
actions.messenger.block.28d_view	actions.messenger.block.28d_view	Number of ‘messenger block’ actions, attributed within 28 days of the ad view.	dimension
actions.messenger.block.7d_click	actions.messenger.block.7d_click	The number of Messenger blocks initiated from ads within 7 days of a person clicking the ad.	dimension
actions.messenger.block.7d_view	actions.messenger.block.7d_view	The number of times users blocked Messenger conversations attributed to ad views within a 7-day window.	dimension
actions.messenger.reply	actions.messenger.reply	The number of replies in Messenger attributed to the ad.	dimension
actions.messenger.reply.1d_click	actions.messenger.reply.1d_click	The number of Messenger reply actions attributed within 1 day of clicking the ad.	dimension
actions.messenger.reply.1d_view	actions.messenger.reply.1d_view	The number of Messenger replies initiated from ads within 1 day of a person viewing the ad.	dimension
actions.messenger.reply.28d_click	actions.messenger.reply.28d_click	Number of ‘messenger reply’ actions, attributed within 28 days of the ad click.	dimension
actions.messenger.reply.28d_view	actions.messenger.reply.28d_view	Number of ‘messenger reply’ actions, attributed within 28 days of the ad view.	dimension
actions.messenger.reply.7d_click	actions.messenger.reply.7d_click	The number of Messenger replies initiated from ads within 7 days of a person clicking the ad.	dimension
actions.messenger.reply.7d_view	actions.messenger.reply.7d_view	The number of replies in Messenger conversations attributed to ad views within a 7-day window.	dimension
actions.mobile_app_install	actions.mobile_app_install	The number of times a mobile application was installed after a user interacted with an ad.	dimension
actions.mobile_app_install.1d_click	actions.mobile_app_install.1d_click	The number of mobile app installs within 1 day of clicking an ad.	dimension
actions.mobile_app_install.1d_view	actions.mobile_app_install.1d_view	The number of mobile app installs within 1 day of viewing an ad without clicking.	dimension
actions.mobile_app_install.28d_click	actions.mobile_app_install.28d_click	The number of mobile app installs within 28 days of clicking an ad.	metric
actions.mobile_app_install.28d_view	actions.mobile_app_install.28d_view	The number of mobile app installs within 28 days of viewing an ad without clicking.	dimension
actions.mobile_app_install.7d_click	actions.mobile_app_install.7d_click	The number of mobile app installs within 7 days of clicking an ad.	dimension
actions.mobile_app_install.7d_view	actions.mobile_app_install.7d_view	The number of mobile app installs within 7 days of viewing an ad without clicking.	dimension
actions.mobile_app_install.action_device	actions.mobile_app_install.action_device	Breaks down mobile app installs by the device on which the action occurred.	dimension
actions.mobile_app_retention	actions.mobile_app_retention	The number of mobile app retention events attributed to the ad.	dimension
actions.mobile_app_retention.1d_click	actions.mobile_app_retention.1d_click	The total number of mobile app retention actions attributed to ad clicks within a 1-day window.	dimension
actions.mobile_app_retention.1d_view	actions.mobile_app_retention.1d_view	The number of mobile app retention events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.mobile_app_retention.28d_click	actions.mobile_app_retention.28d_click	Number of ‘mobile app retention’ actions, attributed within 28 days of the ad click.	dimension
actions.mobile_app_retention.28d_view	actions.mobile_app_retention.28d_view	Number of ‘mobile app retention’ actions, attributed within 28 days of the ad view.	dimension
actions.mobile_app_retention.7d_click	actions.mobile_app_retention.7d_click	The number of mobile app retention events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.mobile_app_retention.7d_view	actions.mobile_app_retention.7d_view	The number of mobile app retention events attributed to ad views within a 7-day window.	dimension
actions.mobile_app_roas	actions.mobile_app_roas	The return on ad spend (ROAS) generated from mobile app actions attributed to the ad.	dimension
actions.mobile_app_roas.1d_click	actions.mobile_app_roas.1d_click	The return on ad spend (ROAS) from mobile app purchases, attributed within 1 day of clicking the ad.	dimension
actions.mobile_app_roas.1d_view	actions.mobile_app_roas.1d_view	The Return on Ad Spend (ROAS) for mobile app actions attributed to ads within 1 day of a person viewing the ad.	dimension
actions.mobile_app_roas.28d_click	actions.mobile_app_roas.28d_click	Return on ad spend (ROAS) for mobile app actions, attributed within 28 days of the ad click.	dimension
actions.mobile_app_roas.28d_view	actions.mobile_app_roas.28d_view	Return on ad spend (ROAS) for mobile app actions, attributed within 28 days of the ad view.	dimension
actions.mobile_app_roas.7d_click	actions.mobile_app_roas.7d_click	The Return on Ad Spend (ROAS) for mobile app actions attributed to ads within 7 days of a person clicking the ad.	dimension
actions.mobile_app_roas.7d_view	actions.mobile_app_roas.7d_view	The total return on ad spend (ROAS) generated from mobile app purchases, attributed to users who viewed an ad within 7 days.	dimension
actions.new_mobile	actions.new_mobile	The number of new mobile app related actions attributed to the ad.	dimension
actions.new_mobile.1d_click	actions.new_mobile.1d_click	The number of new mobile app related actions attributed within 1 day of clicking the ad.	dimension
actions.new_mobile.1d_view	actions.new_mobile.1d_view	The number of new mobile app related actions attributed within 1 day of viewing the ad.	dimension
actions.new_mobile.28d_click	actions.new_mobile.28d_click	The total number of new mobile-related actions, such as app installs or first-time mobile engagements, attributed within 28 days of a click.	dimension
actions.new_mobile.28d_view	actions.new_mobile.28d_view	The total number of new mobile-related actions, such as app installs or first-time mobile engagements, attributed within 28 days of a view.	dimension
actions.new_mobile.7d_click	actions.new_mobile.7d_click	The number of new mobile app related actions attributed within 7 days of clicking the ad.	dimension
actions.new_mobile.7d_view	actions.new_mobile.7d_view	The number of new mobile user acquisitions attributed to ad views within a 7-day window.	dimension
actions.offline_conversion	actions.offline_conversion	The number of conversions that occurred offline but were attributed to online ad interactions.	dimension
actions.offline_conversion.1d_click	actions.offline_conversion.1d_click	Total number of offline conversions, attributed within a 1-day click window.	dimension
actions.offline_conversion.1d_view	actions.offline_conversion.1d_view	Total number of offline conversions, attributed within a 1-day view window.	dimension
actions.offline_conversion.28d_click	actions.offline_conversion.28d_click	The total number of offline conversions, attributed within 28 days of a click on your ad.	dimension
actions.offline_conversion.28d_view	actions.offline_conversion.28d_view	The total number of offline conversions, attributed within 28 days of viewing your ad.	dimension
actions.offline_conversion.7d_click	actions.offline_conversion.7d_click	The number of offline conversions attributed to a 7-day click-through attribution window.	dimension
actions.offline_conversion.7d_view	actions.offline_conversion.7d_view	The total number of offline conversions, attributed within 7 days of viewing your ad.	dimension
actions.offline_conversion.action_device	actions.offline_conversion.action_device	The device type on which an offline conversion action was recorded.	dimension
actions.offline_conversion.add_payment_info	actions.offline_conversion.add_payment_info	The number of times payment information was added as an offline conversion.	metric
actions.offline_conversion.add_to_cart	actions.offline_conversion.add_to_cart	The number of offline ‘add to cart’ events attributed to the ad campaign.	metric
actions.offline_conversion.add_to_cart.1d_view	actions.offline_conversion.add_to_cart.1d_view	Number of add-to-cart actions attributed to ad views within 1 day, tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.add_to_cart.7d_click	actions.offline_conversion.add_to_cart.7d_click	Number of add-to-cart actions attributed to ad clicks within 7 days, tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.add_to_wishlist	actions.offline_conversion.add_to_wishlist	The number of times items were added to a wishlist as an offline conversion.	metric
actions.offline_conversion.complete_registration	actions.offline_conversion.complete_registration	Number of complete registration actions tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.complete_registration.1d_view	actions.offline_conversion.complete_registration.1d_view	Number of complete registration actions attributed to ad views within 1 day, tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.complete_registration.7d_click	actions.offline_conversion.complete_registration.7d_click	Number of complete registration actions attributed to ad clicks within 7 days, tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.initiate_checkout	actions.offline_conversion.initiate_checkout	Number of initiate checkout actions tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.initiate_checkout.1d_view	actions.offline_conversion.initiate_checkout.1d_view	Number of initiate checkout actions attributed to ad views within 1 day, tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.initiate_checkout.7d_click	actions.offline_conversion.initiate_checkout.7d_click	Number of initiate checkout actions attributed to ad clicks within 7 days, tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.lead	actions.offline_conversion.lead	Number of offline lead conversions attributed to your ads.	metric
actions.offline_conversion.lead.1d_view	actions.offline_conversion.lead.1d_view	Number of lead generation actions attributed to ad views within 1 day, tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.lead.7d_click	actions.offline_conversion.lead.7d_click	Number of lead generation actions attributed to ad clicks within 7 days, tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.other	actions.offline_conversion.other	The number of ‘other’ offline conversion events attributed to ads.	metric
actions.offline_conversion.other.1d_click	actions.offline_conversion.other.1d_click	The number of other offline conversion actions, attributed within 1 day of clicking an ad.	metric
actions.offline_conversion.other.1d_view	actions.offline_conversion.other.1d_view	The number of other offline conversions attributed to your ads, within 1 day of viewing the ad.	metric
actions.offline_conversion.other.28d_click	actions.offline_conversion.other.28d_click	The number of other offline conversion events, attributed to a 28-day click-through window.	metric
actions.offline_conversion.other.7d_click	actions.offline_conversion.other.7d_click	The number of other offline conversions attributed to your ads, within 7 days of clicking the ad.	metric
actions.offline_conversion.purchase	actions.offline_conversion.purchase	The number of offline purchases attributed to the ad campaign.	dimension
actions.offline_conversion.purchase.1d_click	actions.offline_conversion.purchase.1d_click	The total number of offline purchase conversions, attributed to an ad within a 1-day click-through window.	metric
actions.offline_conversion.purchase.1d_view	actions.offline_conversion.purchase.1d_view	The number of offline purchases, attributed to a 1-day view-through window.	metric
actions.offline_conversion.purchase.28d_click	actions.offline_conversion.purchase.28d_click	The number of offline purchases, attributed to a 28-day click-through window.	metric
actions.offline_conversion.purchase.28d_view	actions.offline_conversion.purchase.28d_view	The total number of offline purchase conversions, attributed to an ad within a 28-day view-through window.	metric
actions.offline_conversion.purchase.7d_click	actions.offline_conversion.purchase.7d_click	The number of offline purchases, attributed to a 7-day click-through window.	metric
actions.offline_conversion.purchase.7d_view	actions.offline_conversion.purchase.7d_view	The number of offline purchase conversions, attributed within 7 days of an impression of your ad.	dimension
actions.offline_conversion.purchase.action_device	actions.offline_conversion.purchase.action_device	The device type on which an offline purchase conversion action was recorded.	dimension
actions.offline_conversion.search	actions.offline_conversion.search	The number of searches performed as an offline conversion.	metric
actions.offline_conversion.view_content	actions.offline_conversion.view_content	Number of content view actions tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.view_content.1d_view	actions.offline_conversion.view_content.1d_view	Number of content view actions attributed to ad views within 1 day, tracked through offline conversions or Facebook Pixel.	metric
actions.offline_conversion.view_content.7d_click	actions.offline_conversion.view_content.7d_click	Number of content view actions attributed to ad clicks within 7 days, tracked through offline conversions or Facebook Pixel.	metric
actions.offsite_complete_registration_add_meta_leads	actions.offsite_complete_registration_add_meta_leads	The number of offsite complete registrations that also added Meta leads, attributed to the ad.	metric
actions.offsite_complete_registration_add_meta_leads.1d_click	actions.offsite_complete_registration_add_meta_leads.1d_click	The number of offsite complete registrations that also added Meta leads, attributed within 1 day of clicking the ad.	metric
actions.offsite_complete_registration_add_meta_leads.1d_view	actions.offsite_complete_registration_add_meta_leads.1d_view	The number of offsite complete registrations resulting in Meta leads attributed to ads within 1 day of a person viewing the ad.	metric
actions.offsite_complete_registration_add_meta_leads.28d_click	actions.offsite_complete_registration_add_meta_leads.28d_click	The total number of offsite complete registrations that also resulted in Meta leads, attributed to an ad click within 28 days.	metric
actions.offsite_complete_registration_add_meta_leads.28d_view	actions.offsite_complete_registration_add_meta_leads.28d_view	The total number of offsite complete registrations that also resulted in Meta leads, attributed to an ad view within 28 days.	metric
actions.offsite_complete_registration_add_meta_leads.7d_click	actions.offsite_complete_registration_add_meta_leads.7d_click	The number of offsite complete registrations resulting in Meta leads attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_complete_registration_add_meta_leads.7d_view	actions.offsite_complete_registration_add_meta_leads.7d_view	The total number of offsite complete registrations that also resulted in Meta leads, attributed to an ad view within 7 days.	metric
actions.offsite_content_view_add_meta_leads	actions.offsite_content_view_add_meta_leads	The number of offsite content view actions that resulted in adding Meta leads.	metric
actions.offsite_content_view_add_meta_leads.1d_view	actions.offsite_content_view_add_meta_leads.1d_view	The number of offsite content views resulting in Meta leads attributed to ads within 1 day of a person viewing the ad.	metric
actions.offsite_content_view_add_meta_leads.28d_click	actions.offsite_content_view_add_meta_leads.28d_click	The total number of offsite content views that also resulted in Meta leads, attributed to an ad click within 28 days.	metric
actions.offsite_content_view_add_meta_leads.28d_view	actions.offsite_content_view_add_meta_leads.28d_view	The total number of offsite content views that also resulted in Meta leads, attributed to an ad view within 28 days.	metric
actions.offsite_content_view_add_meta_leads.7d_click	actions.offsite_content_view_add_meta_leads.7d_click	The number of offsite content views resulting in Meta leads attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_content_view_add_meta_leads.7d_view	actions.offsite_content_view_add_meta_leads.7d_view	The total number of offsite content views that also resulted in Meta leads, attributed to an ad view within 7 days.	metric
actions.offsite_conversion	actions.offsite_conversion	The number of conversions that occurred on an advertiser’s website or app, attributed to the ad campaign.	metric
actions.offsite_conversion.1d_click	actions.offsite_conversion.1d_click	The total number of offsite conversion actions attributed to ad clicks within a 1-day window.	dimension
actions.offsite_conversion.1d_view	actions.offsite_conversion.1d_view	The number of offsite conversion events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.offsite_conversion.28d_click	actions.offsite_conversion.28d_click	Number of offsite conversion actions, attributed within 28 days of the ad click.	dimension
actions.offsite_conversion.28d_view	actions.offsite_conversion.28d_view	Number of offsite conversion actions, attributed within 28 days of the ad view.	dimension
actions.offsite_conversion.7d_click	actions.offsite_conversion.7d_click	The number of offsite conversion events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.offsite_conversion.7d_view	actions.offsite_conversion.7d_view	The number of offsite conversions attributed to ad views within a 7-day window.	dimension
actions.offsite_conversion.action_device	actions.offsite_conversion.action_device	The device type on which an offsite conversion action was recorded.	dimension
actions.offsite_conversion.add_to_cart	actions.offsite_conversion.add_to_cart	The number of off-site ‘add to cart’ events (e.g., on a website) attributed to the ad campaign.	dimension
actions.offsite_conversion.add_to_cart.1d_click	actions.offsite_conversion.add_to_cart.1d_click	The total number of offsite “add to cart” conversions attributed to ad clicks within a 1-day window.	dimension
actions.offsite_conversion.add_to_cart.1d_view	actions.offsite_conversion.add_to_cart.1d_view	The number of offsite ‘add to cart’ events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.offsite_conversion.add_to_cart.28d_click	actions.offsite_conversion.add_to_cart.28d_click	Number of ‘add to cart’ offsite conversion actions, attributed within 28 days of the ad click.	dimension
actions.offsite_conversion.add_to_cart.28d_view	actions.offsite_conversion.add_to_cart.28d_view	Number of ‘add to cart’ offsite conversion actions, attributed within 28 days of the ad view.	dimension
actions.offsite_conversion.add_to_cart.7d_click	actions.offsite_conversion.add_to_cart.7d_click	The number of offsite ‘add to cart’ events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.offsite_conversion.add_to_cart.7d_view	actions.offsite_conversion.add_to_cart.7d_view	The number of offsite “add to cart” conversions attributed to ad views within a 7-day window.	dimension
actions.offsite_conversion.checkout	actions.offsite_conversion.checkout	The number of off-site checkout initiations (e.g., on a website) attributed to the ad campaign.	dimension
actions.offsite_conversion.checkout.1d_click	actions.offsite_conversion.checkout.1d_click	The total number of offsite “checkout” conversions attributed to ad clicks within a 1-day window.	dimension
actions.offsite_conversion.checkout.1d_view	actions.offsite_conversion.checkout.1d_view	The number of offsite checkout events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.offsite_conversion.checkout.28d_click	actions.offsite_conversion.checkout.28d_click	Number of ‘checkout’ offsite conversion actions, attributed within 28 days of the ad click.	dimension
actions.offsite_conversion.checkout.28d_view	actions.offsite_conversion.checkout.28d_view	The number of offsite checkout events, tracked by the Meta Pixel on a website, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.offsite_conversion.checkout.7d_click	actions.offsite_conversion.checkout.7d_click	The number of offsite checkout events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.offsite_conversion.checkout.7d_view	actions.offsite_conversion.checkout.7d_view	The number of offsite “checkout” conversions attributed to ad views within a 7-day window.	dimension
actions.offsite_conversion.custom	actions.offsite_conversion.custom	The number of custom off-site conversions defined by the advertiser, attributed to the ad campaign.	dimension
actions.offsite_conversion.fb_pixel_add_payment_info	actions.offsite_conversion.fb_pixel_add_payment_info	The number of ‘add payment info’ events recorded via Facebook Pixel on an advertiser’s website, attributed to the ad campaign.	dimension
actions.offsite_conversion.fb_pixel_add_payment_info.1d_click	actions.offsite_conversion.fb_pixel_add_payment_info.1d_click	The number of ‘add payment info’ events recorded via Facebook Pixel on an advertiser’s website within 1 day of clicking an ad.	dimension
actions.offsite_conversion.fb_pixel_add_payment_info.1d_view	actions.offsite_conversion.fb_pixel_add_payment_info.1d_view	The number of times payment information was added on an external website, attributed to an ad view within 1 day.	dimension
actions.offsite_conversion.fb_pixel_add_payment_info.28d_click	actions.offsite_conversion.fb_pixel_add_payment_info.28d_click	The number of times payment information was added on an external website, attributed to an ad click within 28 days.	dimension
actions.offsite_conversion.fb_pixel_add_payment_info.28d_view	actions.offsite_conversion.fb_pixel_add_payment_info.28d_view	The number of times payment information was added on an external website, attributed to an ad view within 28 days.	dimension
actions.offsite_conversion.fb_pixel_add_payment_info.7d_click	actions.offsite_conversion.fb_pixel_add_payment_info.7d_click	The number of times payment information was added on an external website, attributed to an ad click within 7 days.	dimension
actions.offsite_conversion.fb_pixel_add_payment_info.7d_view	actions.offsite_conversion.fb_pixel_add_payment_info.7d_view	The number of times payment information was added on an external website, attributed to an ad view within 7 days.	dimension
actions.offsite_conversion.fb_pixel_add_payment_info.action_destination	actions.offsite_conversion.fb_pixel_add_payment_info.action_destination	The destination where the offsite ‘add payment info’ event occurred (e.g., Facebook Page, external URL, or app).	dimension
actions.offsite_conversion.fb_pixel_add_payment_info.action_device	actions.offsite_conversion.fb_pixel_add_payment_info.action_device	The device on which the offsite ‘add payment info’ event occurred (e.g., Desktop, iPhone, Android Smartphone).	dimension
actions.offsite_conversion.fb_pixel_add_payment_info.action_target_id	actions.offsite_conversion.fb_pixel_add_payment_info.action_target_id	The ID of the destination where the offsite ‘add payment info’ event occurred.	dimension
actions.offsite_conversion.fb_pixel_add_to_cart	actions.offsite_conversion.fb_pixel_add_to_cart	The total number of ‘add to cart’ events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_add_to_cart.1d_click	actions.offsite_conversion.fb_pixel_add_to_cart.1d_click	The number of times an item was added to a cart on an external website, attributed to an ad click within 1 day.	dimension
actions.offsite_conversion.fb_pixel_add_to_cart.1d_view	actions.offsite_conversion.fb_pixel_add_to_cart.1d_view	The number of times an item was added to a cart on an external website, attributed to an ad view within 1 day.	dimension
actions.offsite_conversion.fb_pixel_add_to_cart.28d_click	actions.offsite_conversion.fb_pixel_add_to_cart.28d_click	The number of times an item was added to a cart on an external website, attributed to an ad click within 28 days.	dimension
actions.offsite_conversion.fb_pixel_add_to_cart.28d_view	actions.offsite_conversion.fb_pixel_add_to_cart.28d_view	The number of times an item was added to a cart on an external website, attributed to an ad view within 28 days.	dimension
actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	The number of times an item was added to a cart on an external website, attributed to an ad click within 7 days.	metric
actions.offsite_conversion.fb_pixel_add_to_cart.7d_view	actions.offsite_conversion.fb_pixel_add_to_cart.7d_view	The number of times an item was added to a cart on an external website, attributed to an ad view within 7 days.	dimension
actions.offsite_conversion.fb_pixel_add_to_cart.action_destination	actions.offsite_conversion.fb_pixel_add_to_cart.action_destination	The destination where the offsite ‘add to cart’ event occurred (e.g., Facebook Page, external URL, or app).	dimension
actions.offsite_conversion.fb_pixel_add_to_cart.action_device	actions.offsite_conversion.fb_pixel_add_to_cart.action_device	The device on which the offsite ‘add to cart’ event occurred (e.g., Desktop, iPhone, Android Smartphone).	dimension
actions.offsite_conversion.fb_pixel_add_to_cart.action_target_id	actions.offsite_conversion.fb_pixel_add_to_cart.action_target_id	The ID of the destination where the offsite ‘add to cart’ event occurred.	dimension
actions.offsite_conversion.fb_pixel_add_to_wishlist	actions.offsite_conversion.fb_pixel_add_to_wishlist	The total number of ‘add to wishlist’ events on an external website tracked by Facebook Pixel.	dimension
actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	The number of times an item was added to a wishlist on an external website, attributed to an ad click within 1 day.	dimension
actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	The number of times an item was added to a wishlist on an external website, attributed to an ad view within 1 day.	dimension
actions.offsite_conversion.fb_pixel_add_to_wishlist.28d_click	actions.offsite_conversion.fb_pixel_add_to_wishlist.28d_click	The number of times an item was added to a wishlist on an external website, attributed to an ad click within 28 days.	dimension
actions.offsite_conversion.fb_pixel_add_to_wishlist.28d_view	actions.offsite_conversion.fb_pixel_add_to_wishlist.28d_view	The number of times an item was added to a wishlist on an external website, attributed to an ad view within 28 days.	dimension
actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The number of times an item was added to a wishlist on an external website, attributed to an ad click within 7 days.	dimension
actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_view	actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_view	The number of times an item was added to a wishlist on an external website, attributed to an ad view within 7 days.	dimension
actions.offsite_conversion.fb_pixel_add_to_wishlist.action_device	actions.offsite_conversion.fb_pixel_add_to_wishlist.action_device	The device on which the offsite ‘add to wishlist’ event occurred (e.g., Desktop, iPhone, Android Smartphone).	dimension
actions.offsite_conversion.fb_pixel_complete_registration	actions.offsite_conversion.fb_pixel_complete_registration	The total number of ‘complete registration’ events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_complete_registration.1d_click	actions.offsite_conversion.fb_pixel_complete_registration.1d_click	The number of times a registration was completed on an external website, attributed to an ad click within 1 day.	metric
actions.offsite_conversion.fb_pixel_complete_registration.1d_view	actions.offsite_conversion.fb_pixel_complete_registration.1d_view	The number of times a registration was completed on an external website, attributed to an ad view within 1 day.	dimension
actions.offsite_conversion.fb_pixel_complete_registration.28d_click	actions.offsite_conversion.fb_pixel_complete_registration.28d_click	The number of offsite complete registration events, tracked by the Meta Pixel on a website, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.offsite_conversion.fb_pixel_complete_registration.28d_view	actions.offsite_conversion.fb_pixel_complete_registration.28d_view	The number of times a registration was completed on an external website, attributed to an ad view within 28 days.	dimension
actions.offsite_conversion.fb_pixel_complete_registration.7d_click	actions.offsite_conversion.fb_pixel_complete_registration.7d_click	The number of offsite complete registrations via Facebook Pixel attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_conversion.fb_pixel_complete_registration.7d_view	actions.offsite_conversion.fb_pixel_complete_registration.7d_view	The number of times a registration was completed on an external website, attributed to an ad view within 7 days.	dimension
actions.offsite_conversion.fb_pixel_complete_registration.action_destination	actions.offsite_conversion.fb_pixel_complete_registration.action_destination	The destination where an offsite complete registration conversion, tracked via Facebook Pixel, occurred.	metric
actions.offsite_conversion.fb_pixel_complete_registration.action_device	actions.offsite_conversion.fb_pixel_complete_registration.action_device	The device on which the offsite ‘complete registration’ event occurred (e.g., Desktop, iPhone, Android Smartphone).	dimension
actions.offsite_conversion.fb_pixel_custom	actions.offsite_conversion.fb_pixel_custom	The total number of custom events defined on an external website and tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_initiate_checkout	actions.offsite_conversion.fb_pixel_initiate_checkout	The total number of ‘initiate checkout’ events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_initiate_checkout.1d_click	actions.offsite_conversion.fb_pixel_initiate_checkout.1d_click	The number of times the checkout process was initiated on an external website, attributed to an ad click within 1 day.	metric
actions.offsite_conversion.fb_pixel_initiate_checkout.1d_view	actions.offsite_conversion.fb_pixel_initiate_checkout.1d_view	The number of times the checkout process was initiated on an external website, attributed to an ad view within 1 day.	dimension
actions.offsite_conversion.fb_pixel_initiate_checkout.28d_click	actions.offsite_conversion.fb_pixel_initiate_checkout.28d_click	The number of times the checkout process was initiated on an external website, attributed to an ad click within 28 days.	dimension
actions.offsite_conversion.fb_pixel_initiate_checkout.28d_view	actions.offsite_conversion.fb_pixel_initiate_checkout.28d_view	The number of times the checkout process was initiated on an external website, attributed to an ad view within 28 days.	dimension
actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click	actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click	The number of times the checkout process was initiated on an external website, attributed to an ad click within 7 days.	dimension
actions.offsite_conversion.fb_pixel_initiate_checkout.7d_view	actions.offsite_conversion.fb_pixel_initiate_checkout.7d_view	The number of times the checkout process was initiated on an external website, attributed to an ad view within 7 days.	dimension
actions.offsite_conversion.fb_pixel_initiate_checkout.action_destination	actions.offsite_conversion.fb_pixel_initiate_checkout.action_destination	The destination where the offsite ‘initiate checkout’ event occurred (e.g., Facebook Page, external URL, or app).	dimension
actions.offsite_conversion.fb_pixel_initiate_checkout.action_device	actions.offsite_conversion.fb_pixel_initiate_checkout.action_device	The device on which the offsite ‘initiate checkout’ event occurred (e.g., Desktop, iPhone, Android Smartphone).	dimension
actions.offsite_conversion.fb_pixel_initiate_checkout.action_target_id	actions.offsite_conversion.fb_pixel_initiate_checkout.action_target_id	The ID of the destination where the offsite ‘initiate checkout’ event occurred.	dimension
actions.offsite_conversion.fb_pixel_lead	actions.offsite_conversion.fb_pixel_lead	The total number of lead generation events on an external website tracked by Facebook Pixel.	dimension
actions.offsite_conversion.fb_pixel_lead.1d_click	actions.offsite_conversion.fb_pixel_lead.1d_click	The number of leads generated on an external website, attributed to an ad click within 1 day.	dimension
actions.offsite_conversion.fb_pixel_lead.1d_view	actions.offsite_conversion.fb_pixel_lead.1d_view	The number of leads generated on an external website, attributed to an ad view within 1 day.	dimension
actions.offsite_conversion.fb_pixel_lead.28d_click	actions.offsite_conversion.fb_pixel_lead.28d_click	The number of leads generated on an external website, attributed to an ad click within 28 days.	dimension
actions.offsite_conversion.fb_pixel_lead.28d_view	actions.offsite_conversion.fb_pixel_lead.28d_view	The number of leads generated on an external website, attributed to an ad view within 28 days.	dimension
actions.offsite_conversion.fb_pixel_lead.7d_click	actions.offsite_conversion.fb_pixel_lead.7d_click	The number of leads generated on an external website, attributed to an ad click within 7 days.	dimension
actions.offsite_conversion.fb_pixel_lead.7d_view	actions.offsite_conversion.fb_pixel_lead.7d_view	The number of leads generated on an external website, attributed to an ad view within 7 days.	metric
actions.offsite_conversion.fb_pixel_lead.action_destination	actions.offsite_conversion.fb_pixel_lead.action_destination	The destination where the offsite ‘lead’ event occurred (e.g., Facebook Page, external URL, or app).	dimension
actions.offsite_conversion.fb_pixel_lead.action_device	actions.offsite_conversion.fb_pixel_lead.action_device	The device on which the offsite ‘lead’ event occurred (e.g., Desktop, iPhone, Android Smartphone).	dimension
actions.offsite_conversion.fb_pixel_lead.action_target_id	actions.offsite_conversion.fb_pixel_lead.action_target_id	The ID of the destination where the offsite ‘lead’ event occurred.	dimension
actions.offsite_conversion.fb_pixel_purchase	actions.offsite_conversion.fb_pixel_purchase	The total number of purchase events on an external website tracked by Facebook Pixel.	dimension
actions.offsite_conversion.fb_pixel_purchase.1d_click	actions.offsite_conversion.fb_pixel_purchase.1d_click	The number of purchases made on an external website, attributed to an ad click within 1 day.	metric
actions.offsite_conversion.fb_pixel_purchase.1d_view	actions.offsite_conversion.fb_pixel_purchase.1d_view	The number of purchases made on an external website, attributed to an ad view within 1 day.	metric
actions.offsite_conversion.fb_pixel_purchase.28d_click	actions.offsite_conversion.fb_pixel_purchase.28d_click	The number of purchases made on an external website, attributed to an ad click within 28 days.	metric
actions.offsite_conversion.fb_pixel_purchase.28d_view	actions.offsite_conversion.fb_pixel_purchase.28d_view	The number of purchases made on an external website, attributed to an ad view within 28 days.	metric
actions.offsite_conversion.fb_pixel_purchase.7d_click	actions.offsite_conversion.fb_pixel_purchase.7d_click	The number of purchases made on an external website, attributed to an ad click within 7 days.	dimension
actions.offsite_conversion.fb_pixel_purchase.7d_view	actions.offsite_conversion.fb_pixel_purchase.7d_view	The number of purchases made on an external website, attributed to an ad view within 7 days.	dimension
actions.offsite_conversion.fb_pixel_purchase.action_destination	actions.offsite_conversion.fb_pixel_purchase.action_destination	The destination where the offsite ‘purchase’ event occurred (e.g., Facebook Page, external URL, or app).	dimension
actions.offsite_conversion.fb_pixel_purchase.action_device	actions.offsite_conversion.fb_pixel_purchase.action_device	The device on which the offsite ‘purchase’ event occurred (e.g., Desktop, iPhone, Android Smartphone).	dimension
actions.offsite_conversion.fb_pixel_purchase.action_target_id	actions.offsite_conversion.fb_pixel_purchase.action_target_id	The ID of the destination where the offsite ‘purchase’ event occurred.	dimension
actions.offsite_conversion.fb_pixel_search	actions.offsite_conversion.fb_pixel_search	The total number of search events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_search.1d_click	actions.offsite_conversion.fb_pixel_search.1d_click	The number of searches made on an external website, attributed to an ad click within 1 day.	dimension
actions.offsite_conversion.fb_pixel_search.1d_view	actions.offsite_conversion.fb_pixel_search.1d_view	The number of searches made on an external website, attributed to an ad view within 1 day.	dimension
actions.offsite_conversion.fb_pixel_search.28d_click	actions.offsite_conversion.fb_pixel_search.28d_click	The number of searches made on an external website, attributed to an ad click within 28 days.	dimension
actions.offsite_conversion.fb_pixel_search.28d_view	actions.offsite_conversion.fb_pixel_search.28d_view	The number of searches made on an external website, attributed to an ad view within 28 days.	dimension
actions.offsite_conversion.fb_pixel_search.7d_click	actions.offsite_conversion.fb_pixel_search.7d_click	The number of searches made on an external website, attributed to an ad click within 7 days.	metric
actions.offsite_conversion.fb_pixel_search.7d_view	actions.offsite_conversion.fb_pixel_search.7d_view	The number of searches made on an external website, attributed to an ad view within 7 days.	dimension
actions.offsite_conversion.fb_pixel_search.action_destination	actions.offsite_conversion.fb_pixel_search.action_destination	The destination where the offsite ‘search’ event occurred (e.g., Facebook Page, external URL, or app).	dimension
actions.offsite_conversion.fb_pixel_search.action_device	actions.offsite_conversion.fb_pixel_search.action_device	The device on which the offsite ‘search’ event occurred (e.g., Desktop, iPhone, Android Smartphone).	dimension
actions.offsite_conversion.fb_pixel_search.action_target_id	actions.offsite_conversion.fb_pixel_search.action_target_id	The ID of the destination where the offsite ‘search’ event occurred.	dimension
actions.offsite_conversion.fb_pixel_view_content	actions.offsite_conversion.fb_pixel_view_content	The total number of ‘view content’ events on an external website tracked by Facebook Pixel.	dimension
actions.offsite_conversion.fb_pixel_view_content.1d_click	actions.offsite_conversion.fb_pixel_view_content.1d_click	The number of times content was viewed on an external website, attributed to an ad click within 1 day.	dimension
actions.offsite_conversion.fb_pixel_view_content.1d_view	actions.offsite_conversion.fb_pixel_view_content.1d_view	The number of times content was viewed on an external website, attributed to an ad view within 1 day.	dimension
actions.offsite_conversion.fb_pixel_view_content.28d_click	actions.offsite_conversion.fb_pixel_view_content.28d_click	The number of times content was viewed on an external website, attributed to an ad click within 28 days.	dimension
actions.offsite_conversion.fb_pixel_view_content.28d_view	actions.offsite_conversion.fb_pixel_view_content.28d_view	The number of times content was viewed on an external website, attributed to an ad view within 28 days.	metric
actions.offsite_conversion.fb_pixel_view_content.7d_click	actions.offsite_conversion.fb_pixel_view_content.7d_click	The number of times content was viewed on an external website, attributed to an ad click within 7 days.	dimension
actions.offsite_conversion.fb_pixel_view_content.7d_view	actions.offsite_conversion.fb_pixel_view_content.7d_view	The number of times content was viewed on an external website, attributed to an ad view within 7 days.	dimension
actions.offsite_conversion.fb_pixel_view_content.action_destination	actions.offsite_conversion.fb_pixel_view_content.action_destination	The destination where the offsite ‘view content’ event occurred (e.g., Facebook Page, external URL, or app).	dimension
actions.offsite_conversion.fb_pixel_view_content.action_device	actions.offsite_conversion.fb_pixel_view_content.action_device	The device on which the offsite ‘view content’ event occurred (e.g., Desktop, iPhone, Android Smartphone).	dimension
actions.offsite_conversion.fb_pixel_view_content.action_target_id	actions.offsite_conversion.fb_pixel_view_content.action_target_id	The ID of the destination where the offsite ‘view content’ event occurred.	dimension
actions.offsite_conversion.key_page_view	actions.offsite_conversion.key_page_view	The number of key page view conversions on an external website.	dimension
actions.offsite_conversion.key_page_view.1d_click	actions.offsite_conversion.key_page_view.1d_click	The total number of offsite “key page view” conversions attributed to ad clicks within a 1-day window.	dimension
actions.offsite_conversion.key_page_view.1d_view	actions.offsite_conversion.key_page_view.1d_view	The number of offsite key page views attributed to ads within 1 day of a person viewing the ad.	dimension
actions.offsite_conversion.key_page_view.28d_click	actions.offsite_conversion.key_page_view.28d_click	The number of key page view events on an offsite website, tracked by the Meta Pixel, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.offsite_conversion.key_page_view.28d_view	actions.offsite_conversion.key_page_view.28d_view	The number of key page view events on an offsite website, tracked by the Meta Pixel, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.offsite_conversion.key_page_view.7d_click	actions.offsite_conversion.key_page_view.7d_click	The number of offsite key page views attributed to ads within 7 days of a person clicking the ad.	dimension
actions.offsite_conversion.key_page_view.7d_view	actions.offsite_conversion.key_page_view.7d_view	The number of offsite “key page view” conversions attributed to ad views within a 7-day window.	dimension
actions.offsite_conversion.lead	actions.offsite_conversion.lead	The number of lead conversions on an external website.	dimension
actions.offsite_conversion.lead.1d_click	actions.offsite_conversion.lead.1d_click	The total number of offsite “lead” conversions attributed to ad clicks within a 1-day window.	dimension
actions.offsite_conversion.lead.1d_view	actions.offsite_conversion.lead.1d_view	The number of offsite lead events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.offsite_conversion.lead.28d_click	actions.offsite_conversion.lead.28d_click	The number of offsite lead generation events, tracked by the Meta Pixel on a website, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.offsite_conversion.lead.28d_view	actions.offsite_conversion.lead.28d_view	The number of offsite lead generation events, tracked by the Meta Pixel on a website, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.offsite_conversion.lead.7d_click	actions.offsite_conversion.lead.7d_click	The number of offsite lead events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.offsite_conversion.lead.7d_view	actions.offsite_conversion.lead.7d_view	The number of offsite “lead” conversions attributed to ad views within a 7-day window.	dimension
actions.offsite_conversion.other	actions.offsite_conversion.other	The number of other offsite conversions not categorized by specific pixel events.	dimension
actions.offsite_conversion.other.1d_click	actions.offsite_conversion.other.1d_click	The total number of other unspecified offsite conversions attributed to ad clicks within a 1-day window.	dimension
actions.offsite_conversion.other.1d_view	actions.offsite_conversion.other.1d_view	The number of ‘other’ offsite conversion events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.offsite_conversion.other.28d_click	actions.offsite_conversion.other.28d_click	The total number of offsite conversion events, not otherwise categorized, attributed within 28 days of a user clicking on the ad.	dimension
actions.offsite_conversion.other.28d_view	actions.offsite_conversion.other.28d_view	The total number of offsite conversion events, not otherwise categorized, attributed within 28 days of a user viewing the ad.	dimension
actions.offsite_conversion.other.7d_click	actions.offsite_conversion.other.7d_click	The number of ‘other’ offsite conversion events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.offsite_conversion.other.7d_view	actions.offsite_conversion.other.7d_view	The number of other unspecified offsite conversions attributed to ad views within a 7-day window.	dimension
actions.offsite_conversion.registration	actions.offsite_conversion.registration	The number of registration conversions on an external website.	dimension
actions.offsite_conversion.registration.1d_click	actions.offsite_conversion.registration.1d_click	The total number of offsite “registration” conversions attributed to ad clicks within a 1-day window.	dimension
actions.offsite_conversion.registration.1d_view	actions.offsite_conversion.registration.1d_view	The number of offsite registration events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.offsite_conversion.registration.28d_click	actions.offsite_conversion.registration.28d_click	The number of offsite registration events, tracked by the Meta Pixel on a website, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.offsite_conversion.registration.28d_view	actions.offsite_conversion.registration.28d_view	The number of offsite registration events, tracked by the Meta Pixel on a website, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.offsite_conversion.registration.7d_click	actions.offsite_conversion.registration.7d_click	The number of offsite registration events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.offsite_conversion.registration.7d_view	actions.offsite_conversion.registration.7d_view	The number of offsite “registration” conversions attributed to ad views within a 7-day window.	dimension
actions.offsite_engagement	actions.offsite_engagement	The count of engagements that occur offsite.	dimension
actions.offsite_engagement.1d_click	actions.offsite_engagement.1d_click	The total number of offsite engagement actions attributed to ad clicks within a 1-day window.	dimension
actions.offsite_engagement.1d_view	actions.offsite_engagement.1d_view	The number of offsite engagement events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.offsite_engagement.28d_click	actions.offsite_engagement.28d_click	The total number of engagements occurring outside of Meta platforms, attributed within 28 days of a user clicking on the ad.	dimension
actions.offsite_engagement.28d_view	actions.offsite_engagement.28d_view	The total number of engagements occurring outside of Meta platforms, attributed within 28 days of a user viewing the ad.	dimension
actions.offsite_engagement.7d_click	actions.offsite_engagement.7d_click	The number of offsite engagement events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.offsite_engagement.7d_view	actions.offsite_engagement.7d_view	The number of offsite engagement actions attributed to ad views within a 7-day window.	dimension
actions.offsite_search_add_meta_leads	actions.offsite_search_add_meta_leads	The number of leads generated through offsite search actions related to Meta platforms.	metric
actions.offsite_search_add_meta_leads.1d_view	actions.offsite_search_add_meta_leads.1d_view	The number of offsite searches that added Meta leads, attributed within 1 day of viewing the ad.	metric
actions.offsite_search_add_meta_leads.28d_click	actions.offsite_search_add_meta_leads.28d_click	The total number of offsite searches that also resulted in Meta leads, attributed to an ad click within 28 days.	metric
actions.offsite_search_add_meta_leads.28d_view	actions.offsite_search_add_meta_leads.28d_view	The total number of offsite searches that also resulted in Meta leads, attributed to an ad view within 28 days.	metric
actions.offsite_search_add_meta_leads.7d_click	actions.offsite_search_add_meta_leads.7d_click	The number of offsite searches that added Meta leads, attributed within 7 days of clicking the ad.	metric
actions.offsite_search_add_meta_leads.7d_view	actions.offsite_search_add_meta_leads.7d_view	The total number of offsite searches that also resulted in Meta leads, attributed to an ad view within 7 days.	metric
actions.omni_achievement_unlocked	actions.omni_achievement_unlocked	The number of omnichannel achievement unlocked events attributed to the ad.	dimension
actions.omni_achievement_unlocked.1d_click	actions.omni_achievement_unlocked.1d_click	The number of omnichannel achievement unlocked events attributed within 1 day of clicking the ad.	dimension
actions.omni_achievement_unlocked.1d_view	actions.omni_achievement_unlocked.1d_view	The number of omnichannel achievement unlocked events attributed within 1 day of viewing the ad.	metric
actions.omni_achievement_unlocked.28d_click	actions.omni_achievement_unlocked.28d_click	The total number of cross-platform achievement unlocked events attributed within 28 days of a user clicking on the ad.	metric
actions.omni_achievement_unlocked.28d_view	actions.omni_achievement_unlocked.28d_view	The total number of cross-platform achievement unlocked events attributed within 28 days of a user viewing the ad.	dimension
actions.omni_achievement_unlocked.7d_click	actions.omni_achievement_unlocked.7d_click	The number of omni-channel achievement unlocked events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.omni_achievement_unlocked.7d_view	actions.omni_achievement_unlocked.7d_view	The number of “achievement unlocked” events across various platforms (omni) attributed to ad views within a 7-day window.	dimension
actions.omni_activate_app	actions.omni_activate_app	The total number of times an app was activated in an omnichannel context.	metric
actions.omni_activate_app.1d_click	actions.omni_activate_app.1d_click	The number of app activations in an omnichannel context, attributed to an ad click within 1 day.	dimension
actions.omni_activate_app.1d_view	actions.omni_activate_app.1d_view	The number of app activations in an omnichannel context, attributed to an ad view within 1 day.	dimension
actions.omni_activate_app.28d_click	actions.omni_activate_app.28d_click	The number of app activations in an omnichannel context, attributed to an ad click within 28 days.	metric
actions.omni_activate_app.28d_view	actions.omni_activate_app.28d_view	The number of app activations in an omnichannel context, attributed to an ad view within 28 days.	dimension
actions.omni_activate_app.7d_click	actions.omni_activate_app.7d_click	The number of app activations in an omnichannel context, attributed to an ad click within 7 days.	dimension
actions.omni_activate_app.7d_view	actions.omni_activate_app.7d_view	The number of app activations in an omnichannel context, attributed to an ad view within 7 days.	dimension
actions.omni_activate_app.action_device	actions.omni_activate_app.action_device	The device on which the omnichannel ‘app activation’ event occurred (e.g., Desktop, iPhone, Android Smartphone).	dimension
actions.omni_add_to_cart	actions.omni_add_to_cart	The total number of ‘add to cart’ events in an omnichannel context (e.g., across website and app).	metric
actions.omni_add_to_cart.1d_click	actions.omni_add_to_cart.1d_click	The number of ‘add to cart’ events in an omnichannel context, attributed to an ad click within 1 day.	metric
actions.omni_add_to_cart.1d_view	actions.omni_add_to_cart.1d_view	The number of ‘add to cart’ events in an omnichannel context, attributed to an ad view within 1 day.	dimension
actions.omni_add_to_cart.28d_click	actions.omni_add_to_cart.28d_click	The number of ‘add to cart’ events in an omnichannel context, attributed to an ad click within 28 days.	metric
actions.omni_add_to_cart.28d_view	actions.omni_add_to_cart.28d_view	The number of ‘add to cart’ events in an omnichannel context, attributed to an ad view within 28 days.	dimension
actions.omni_add_to_cart.7d_click	actions.omni_add_to_cart.7d_click	The number of ‘add to cart’ events in an omnichannel context, attributed to an ad click within 7 days.	metric
actions.omni_add_to_cart.7d_view	actions.omni_add_to_cart.7d_view	The number of ‘add to cart’ events in an omnichannel context, attributed to an ad view within 7 days.	metric
actions.omni_add_to_cart.action_destination	actions.omni_add_to_cart.action_destination	The destination where the omnichannel ‘add to cart’ event occurred (e.g., Facebook Page, external URL, or app).	dimension
actions.omni_add_to_cart.action_device	actions.omni_add_to_cart.action_device	The device on which the omnichannel ‘add to cart’ event occurred (e.g., Desktop, iPhone, Android Smartphone).	dimension
actions.omni_add_to_cart.action_target_id	actions.omni_add_to_cart.action_target_id	The identifier of the product or item that was added to a cart across various platforms, attributed to an ad campaign.	dimension
actions.omni_add_to_wishlist	actions.omni_add_to_wishlist	The total count of times an item was added to a wishlist across various platforms, attributed to an ad campaign.	metric
actions.omni_add_to_wishlist.1d_click	actions.omni_add_to_wishlist.1d_click	Number of add-to-wishlist actions attributed to ad clicks within 1 day, across all channels.	metric
actions.omni_add_to_wishlist.1d_view	actions.omni_add_to_wishlist.1d_view	The number of add-to-wishlist events across various platforms, attributed to a 1-day view-through window.	metric
actions.omni_add_to_wishlist.28d_click	actions.omni_add_to_wishlist.28d_click	The total number of omnichannel ‘add to wishlist’ actions, attributed to an ad click within 28 days.	metric
actions.omni_add_to_wishlist.28d_view	actions.omni_add_to_wishlist.28d_view	The total number of omnichannel ‘add to wishlist’ actions, attributed to an ad view within 28 days.	metric
actions.omni_add_to_wishlist.7d_click	actions.omni_add_to_wishlist.7d_click	The number of omnichannel add-to-wishlist events attributed within 7 days of clicking the ad.	metric
actions.omni_add_to_wishlist.7d_view	actions.omni_add_to_wishlist.7d_view	The total number of omnichannel ‘add to wishlist’ actions, attributed to an ad view within 7 days.	metric
actions.omni_app_install.1d_click	actions.omni_app_install.1d_click	The number of app installs attributed to a click on an ad within a 1-day attribution window across various platforms.	dimension
actions.omni_app_install.1d_view	actions.omni_app_install.1d_view	The number of app installs attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_app_install.28d_click	actions.omni_app_install.28d_click	The number of app installs attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_app_install.28d_view	actions.omni_app_install.28d_view	The number of app installs attributed to a view of an ad within a 28-day attribution window across various platforms.	dimension
actions.omni_app_install.7d_click	actions.omni_app_install.7d_click	The number of app installs attributed to a click on an ad within a 7-day attribution window across various platforms.	dimension
actions.omni_app_install.7d_view	actions.omni_app_install.7d_view	The number of app installs attributed to a view of an ad within a 7-day attribution window across various platforms.	dimension
actions.omni_app_install.action_device	actions.omni_app_install.action_device	The device on which an app install occurred across various platforms, attributed to an ad campaign.	dimension
actions.omni_complete_registration	actions.omni_complete_registration	The total count of completed registrations across various platforms, attributed to an ad campaign.	dimension
actions.omni_complete_registration.1d_click	actions.omni_complete_registration.1d_click	The number of completed registrations attributed to a click on an ad within a 1-day attribution window across various platforms.	metric
actions.omni_complete_registration.1d_view	actions.omni_complete_registration.1d_view	The number of completed registrations attributed to a view of an ad within a 1-day attribution window across various platforms.	dimension
actions.omni_complete_registration.28d_click	actions.omni_complete_registration.28d_click	The number of completed registrations attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_complete_registration.28d_view	actions.omni_complete_registration.28d_view	The number of completed registrations attributed to a view of an ad within a 28-day attribution window across various platforms.	dimension
actions.omni_complete_registration.7d_click	actions.omni_complete_registration.7d_click	The number of omni-channel complete registration events attributed to ads within 7 days of a person clicking the ad.	metric
actions.omni_complete_registration.7d_view	actions.omni_complete_registration.7d_view	The number of completed registrations attributed to a view of an ad within a 7-day attribution window across various platforms.	metric
actions.omni_complete_registration.action_destination	actions.omni_complete_registration.action_destination	The number of ‘complete registration’ actions in an omnichannel context, broken down by the destination where the action occurred.	metric
actions.omni_complete_registration.action_device	actions.omni_complete_registration.action_device	The device on which a complete registration occurred across various platforms, attributed to an ad campaign.	dimension
actions.omni_custom	actions.omni_custom	The total count of custom actions defined by the advertiser across various platforms, attributed to an ad campaign.	dimension
actions.omni_custom.1d_click	actions.omni_custom.1d_click	The number of custom actions attributed to a click on an ad within a 1-day attribution window across various platforms.	dimension
actions.omni_custom.1d_view	actions.omni_custom.1d_view	The number of custom actions attributed to a view of an ad within a 1-day attribution window across various platforms.	dimension
actions.omni_custom.28d_click	actions.omni_custom.28d_click	The number of custom actions attributed to a click on an ad within a 28-day attribution window across various platforms.	dimension
actions.omni_custom.28d_view	actions.omni_custom.28d_view	The number of custom actions attributed to a view of an ad within a 28-day attribution window across various platforms.	dimension
actions.omni_custom.7d_click	actions.omni_custom.7d_click	The number of custom actions attributed to a click on an ad within a 7-day attribution window across various platforms.	dimension
actions.omni_custom.7d_view	actions.omni_custom.7d_view	The number of custom actions attributed to a view of an ad within a 7-day attribution window across various platforms.	dimension
actions.omni_custom.action_device	actions.omni_custom.action_device	The device on which a custom action occurred across various platforms, attributed to an ad campaign.	dimension
actions.omni_initiated_checkout	actions.omni_initiated_checkout	The total count of initiated checkouts across various platforms, attributed to an ad campaign.	dimension
actions.omni_initiated_checkout.1d_click	actions.omni_initiated_checkout.1d_click	The number of initiated checkouts attributed to a click on an ad within a 1-day attribution window across various platforms.	dimension
actions.omni_initiated_checkout.1d_view	actions.omni_initiated_checkout.1d_view	The number of initiated checkouts attributed to a view of an ad within a 1-day attribution window across various platforms.	dimension
actions.omni_initiated_checkout.28d_click	actions.omni_initiated_checkout.28d_click	The number of initiated checkouts attributed to a click on an ad within a 28-day attribution window across various platforms.	dimension
actions.omni_initiated_checkout.28d_view	actions.omni_initiated_checkout.28d_view	The number of initiated checkouts attributed to a view of an ad within a 28-day attribution window across various platforms.	dimension
actions.omni_initiated_checkout.7d_click	actions.omni_initiated_checkout.7d_click	The number of initiated checkouts attributed to a click on an ad within a 7-day attribution window across various platforms.	dimension
actions.omni_initiated_checkout.7d_view	actions.omni_initiated_checkout.7d_view	The number of initiated checkouts attributed to a view of an ad within a 7-day attribution window across various platforms.	metric
actions.omni_initiated_checkout.action_destination	actions.omni_initiated_checkout.action_destination	The destination where people initiated checkout after clicking on an ad across various platforms.	dimension
actions.omni_initiated_checkout.action_device	actions.omni_initiated_checkout.action_device	The device on which an initiated checkout occurred across various platforms, attributed to an ad campaign.	dimension
actions.omni_initiated_checkout.action_target_id	actions.omni_initiated_checkout.action_target_id	The identifier of the checkout process or item involved in an initiated checkout across various platforms, attributed to an ad campaign.	dimension
actions.omni_landing_page_view	actions.omni_landing_page_view	The total count of landing page views across various platforms, attributed to an ad campaign.	metric
actions.omni_landing_page_view.1d_click	actions.omni_landing_page_view.1d_click	The number of omnichannel landing page views attributed within 1 day of clicking the ad.	metric
actions.omni_landing_page_view.1d_view	actions.omni_landing_page_view.1d_view	The number of omnichannel landing page views attributed within 1 day of viewing the ad.	metric
actions.omni_landing_page_view.28d_click	actions.omni_landing_page_view.28d_click	The total number of omnichannel landing page views, attributed to an ad click within 28 days.	metric
actions.omni_landing_page_view.28d_view	actions.omni_landing_page_view.28d_view	The number of omnichannel landing page views attributed within a 28-day view-through attribution window.	metric
actions.omni_landing_page_view.7d_click	actions.omni_landing_page_view.7d_click	The number of omni-channel landing page views attributed to ads within 7 days of a person clicking the ad.	metric
actions.omni_landing_page_view.7d_view	actions.omni_landing_page_view.7d_view	The total number of omnichannel landing page views, attributed to an ad view within 7 days.	metric
actions.omni_level_achieved	actions.omni_level_achieved	The total count of times a user achieved a specific level within an app or game across various platforms, attributed to an ad campaign.	metric
actions.omni_level_achieved.1d_click	actions.omni_level_achieved.1d_click	The number of omnichannel level achieved events attributed within 1 day of clicking the ad.	dimension
actions.omni_level_achieved.1d_view	actions.omni_level_achieved.1d_view	The number of level achievements attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_level_achieved.28d_click	actions.omni_level_achieved.28d_click	The number of level achievements attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_level_achieved.28d_view	actions.omni_level_achieved.28d_view	The number of ‘level achieved’ events (omni event type), often within an app, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.omni_level_achieved.7d_click	actions.omni_level_achieved.7d_click	The number of omni-channel level achieved events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.omni_level_achieved.7d_view	actions.omni_level_achieved.7d_view	The number of “level achieved” events across various platforms (omni) attributed to ad views within a 7-day window.	dimension
actions.omni_purchase	actions.omni_purchase	The total count of purchases across various platforms, attributed to an ad campaign.	dimension
actions.omni_purchase.1d_click	actions.omni_purchase.1d_click	The number of purchases attributed to a click on an ad within a 1-day attribution window across various platforms.	dimension
actions.omni_purchase.1d_view	actions.omni_purchase.1d_view	The number of purchases attributed to a view of an ad within a 1-day attribution window across various platforms.	dimension
actions.omni_purchase.28d_click	actions.omni_purchase.28d_click	The number of purchases attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_purchase.28d_view	actions.omni_purchase.28d_view	The number of purchases attributed to a view of an ad within a 28-day attribution window across various platforms.	metric
actions.omni_purchase.7d_click	actions.omni_purchase.7d_click	The number of purchases attributed to a click on an ad within a 7-day attribution window across various platforms.	dimension
actions.omni_purchase.7d_view	actions.omni_purchase.7d_view	The number of purchases attributed to a view of an ad within a 7-day attribution window across various platforms.	dimension
actions.omni_purchase.action_destination	actions.omni_purchase.action_destination	The destination where people completed a purchase after clicking on an ad across various platforms.	dimension
actions.omni_purchase.action_device	actions.omni_purchase.action_device	The device on which a purchase occurred across various platforms, attributed to an ad campaign.	dimension
actions.omni_purchase.action_target_id	actions.omni_purchase.action_target_id	The identifier of the product or item purchased across various platforms, attributed to an ad campaign.	dimension
actions.omni_rate	actions.omni_rate	The total count of times a user rated content, an app, or a product across various platforms, attributed to an ad campaign.	dimension
actions.omni_rate.1d_click	actions.omni_rate.1d_click	The number of omnichannel rate actions (e.g., rating an app) attributed within 1 day of clicking the ad.	dimension
actions.omni_rate.1d_view	actions.omni_rate.1d_view	The number of omni-channel rate events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.omni_rate.28d_click	actions.omni_rate.28d_click	The number of ‘omni rate’ actions attributed to a 28-day click attribution window.	dimension
actions.omni_rate.28d_view	actions.omni_rate.28d_view	The number of ‘omni rate’ actions attributed to a 28-day view attribution window.	dimension
actions.omni_rate.7d_click	actions.omni_rate.7d_click	The number of omni-channel rate events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.omni_rate.7d_view	actions.omni_rate.7d_view	The number of omni-channel rate actions attributed to your ads within a 7-day view attribution window.	dimension
actions.omni_search	actions.omni_search	The total count of search events across various platforms, attributed to an ad campaign.	metric
actions.omni_search.1d_click	actions.omni_search.1d_click	The number of search events attributed to a click on an ad within a 1-day attribution window across various platforms.	dimension
actions.omni_search.1d_view	actions.omni_search.1d_view	The number of search events attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_search.28d_click	actions.omni_search.28d_click	The number of search events attributed to a click on an ad within a 28-day attribution window across various platforms.	dimension
actions.omni_search.28d_view	actions.omni_search.28d_view	The number of search events attributed to a view of an ad within a 28-day attribution window across various platforms.	dimension
actions.omni_search.7d_click	actions.omni_search.7d_click	The number of search events attributed to a click on an ad within a 7-day attribution window across various platforms.	dimension
actions.omni_search.7d_view	actions.omni_search.7d_view	The number of search events attributed to a view of an ad within a 7-day attribution window across various platforms.	metric
actions.omni_search.action_destination	actions.omni_search.action_destination	The destination where people performed a search after clicking on an ad across various platforms.	dimension
actions.omni_search.action_device	actions.omni_search.action_device	The device on which a search event occurred across various platforms, attributed to an ad campaign.	dimension
actions.omni_search.action_target_id	actions.omni_search.action_target_id	The identifier of the search query or result involved in a search event across various platforms, attributed to an ad campaign.	dimension
actions.omni_spend_credits	actions.omni_spend_credits	The total count of events where users spent credits within an app or game across various platforms, attributed to an ad campaign.	metric
actions.omni_spend_credits.1d_click	actions.omni_spend_credits.1d_click	The number of omnichannel spend credits actions attributed within 1 day of clicking the ad.	dimension
actions.omni_spend_credits.1d_view	actions.omni_spend_credits.1d_view	The number of ‘spend credits’ events attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_spend_credits.28d_click	actions.omni_spend_credits.28d_click	The number of ‘spend credits’ events attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_spend_credits.28d_view	actions.omni_spend_credits.28d_view	The total number of cross-platform events where in-platform credits are spent, attributed within 28 days of a user viewing the ad.	dimension
actions.omni_spend_credits.7d_click	actions.omni_spend_credits.7d_click	The number of omni-channel ‘spend credits’ events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.omni_spend_credits.7d_view	actions.omni_spend_credits.7d_view	The number of credit spend events across various platforms (omni) attributed to ad views within a 7-day window.	dimension
actions.omni_tutorial_completion	actions.omni_tutorial_completion	The total count of tutorial completions across various platforms, attributed to an ad campaign.	metric
actions.omni_tutorial_completion.1d_click	actions.omni_tutorial_completion.1d_click	The number of omnichannel tutorial completion events attributed within 1 day of clicking the ad.	dimension
actions.omni_tutorial_completion.1d_view	actions.omni_tutorial_completion.1d_view	The number of tutorial completions attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_tutorial_completion.28d_click	actions.omni_tutorial_completion.28d_click	The number of tutorial completions attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_tutorial_completion.28d_view	actions.omni_tutorial_completion.28d_view	The total number of cross-platform tutorial completion events attributed within 28 days of a user viewing the ad.	dimension
actions.omni_tutorial_completion.7d_click	actions.omni_tutorial_completion.7d_click	The number of omni-channel tutorial completion events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.omni_tutorial_completion.7d_view	actions.omni_tutorial_completion.7d_view	The number of tutorial completion events across various platforms (omni) attributed to ad views within a 7-day window.	dimension
actions.omni_view_content	actions.omni_view_content	The total count of times content was viewed across various platforms, attributed to an ad campaign.	metric
actions.omni_view_content.1d_click	actions.omni_view_content.1d_click	The number of content views attributed to a click on an ad within a 1-day attribution window across various platforms.	metric
actions.omni_view_content.1d_view	actions.omni_view_content.1d_view	The number of content views attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_view_content.28d_click	actions.omni_view_content.28d_click	The number of content views attributed to a click on an ad within a 28-day attribution window across various platforms.	dimension
actions.omni_view_content.28d_view	actions.omni_view_content.28d_view	The number of content views attributed to a view of an ad within a 28-day attribution window across various platforms.	metric
actions.omni_view_content.7d_click	actions.omni_view_content.7d_click	The number of content views attributed to a click on an ad within a 7-day attribution window across various platforms.	metric
actions.omni_view_content.7d_view	actions.omni_view_content.7d_view	The number of content views attributed to a view of an ad within a 7-day attribution window across various platforms.	metric
actions.omni_view_content.action_destination	actions.omni_view_content.action_destination	The destination where people viewed content after clicking on an ad across various platforms.	dimension
actions.omni_view_content.action_device	actions.omni_view_content.action_device	The device on which content was viewed across various platforms, attributed to an ad campaign.	dimension
actions.omni_view_content.action_target_id	actions.omni_view_content.action_target_id	The identifier of the content viewed across various platforms, attributed to an ad campaign.	dimension
actions.onsite_app_add_to_cart	actions.onsite_app_add_to_cart	The total count of items added to a cart within an app on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_app_add_to_cart.1d_click	actions.onsite_app_add_to_cart.1d_click	The total number of in-app “add to cart” conversions attributed to ad clicks within a 1-day window.	dimension
actions.onsite_app_add_to_cart.1d_view	actions.onsite_app_add_to_cart.1d_view	The number of ‘add to cart’ events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad.	dimension
actions.onsite_app_add_to_cart.28d_click	actions.onsite_app_add_to_cart.28d_click	The number of add-to-cart events occurring within a mobile app, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.onsite_app_add_to_cart.28d_view	actions.onsite_app_add_to_cart.28d_view	The number of add-to-cart events occurring within a mobile app, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_app_add_to_cart.7d_click	actions.onsite_app_add_to_cart.7d_click	The number of ‘add to cart’ events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad.	dimension
actions.onsite_app_add_to_cart.7d_view	actions.onsite_app_add_to_cart.7d_view	The total number of onsite ‘add to cart’ actions within a mobile app, attributed to an ad view within 7 days.	metric
actions.onsite_app_purchase	actions.onsite_app_purchase	The total count of purchases made within an app on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_app_purchase.1d_click	actions.onsite_app_purchase.1d_click	The total number of in-app purchase conversions attributed to ad clicks within a 1-day window.	dimension
actions.onsite_app_purchase.1d_view	actions.onsite_app_purchase.1d_view	The number of purchase events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad.	dimension
actions.onsite_app_purchase.28d_click	actions.onsite_app_purchase.28d_click	The number of purchase events occurring within a mobile app, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.onsite_app_purchase.28d_view	actions.onsite_app_purchase.28d_view	The number of purchase events occurring within a mobile app, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_app_purchase.7d_click	actions.onsite_app_purchase.7d_click	The number of purchase events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad.	dimension
actions.onsite_app_purchase.7d_view	actions.onsite_app_purchase.7d_view	The total number of onsite ‘purchase’ actions within a mobile app, attributed to an ad view within 7 days.	metric
actions.onsite_app_view_content	actions.onsite_app_view_content	The total count of content views within an app on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_app_view_content.1d_click	actions.onsite_app_view_content.1d_click	The total number of in-app “view content” conversions attributed to ad clicks within a 1-day window.	dimension
actions.onsite_app_view_content.1d_view	actions.onsite_app_view_content.1d_view	The number of content view events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad.	dimension
actions.onsite_app_view_content.28d_click	actions.onsite_app_view_content.28d_click	The number of content view events occurring within a mobile app, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.onsite_app_view_content.28d_view	actions.onsite_app_view_content.28d_view	The number of content view events occurring within a mobile app, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_app_view_content.7d_click	actions.onsite_app_view_content.7d_click	The number of content view events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad.	dimension
actions.onsite_app_view_content.7d_view	actions.onsite_app_view_content.7d_view	The total number of onsite ‘view content’ actions within a mobile app, attributed to an ad view within 7 days.	metric
actions.onsite_conversion	actions.onsite_conversion	The total count of conversions that occurred directly on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_conversion.1d_click	actions.onsite_conversion.1d_click	The total number of onsite conversion actions attributed to ad clicks within a 1-day window.	dimension
actions.onsite_conversion.1d_view	actions.onsite_conversion.1d_view	The number of onsite conversion events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.onsite_conversion.28d_click	actions.onsite_conversion.28d_click	The number of onsite conversion events (e.g., within Facebook/Instagram), attributed to an ad click within a 28-day window. (first search result)	dimension
actions.onsite_conversion.28d_view	actions.onsite_conversion.28d_view	The number of onsite conversion events (e.g., within Facebook/Instagram), attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_conversion.7d_click	actions.onsite_conversion.7d_click	The number of onsite conversion events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.onsite_conversion.7d_view	actions.onsite_conversion.7d_view	The number of onsite conversions attributed to ad views within a 7-day window.	dimension
actions.onsite_conversion.add_to_cart	actions.onsite_conversion.add_to_cart	The number of onsite add-to-cart conversion events attributed to the ad.	dimension
actions.onsite_conversion.add_to_cart.1d_click	actions.onsite_conversion.add_to_cart.1d_click	Total number of onsite add to cart conversions, attributed within a 1-day click window.	metric
actions.onsite_conversion.add_to_cart.1d_view	actions.onsite_conversion.add_to_cart.1d_view	Number of add-to-cart actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.add_to_cart.28d_click	actions.onsite_conversion.add_to_cart.28d_click	Total number of onsite add to cart conversions, attributed within a 28-day click window.	metric
actions.onsite_conversion.add_to_cart.28d_view	actions.onsite_conversion.add_to_cart.28d_view	The number of on-site Add to Cart conversions, attributed within 28 days of viewing an ad.	metric
actions.onsite_conversion.add_to_cart.7d_click	actions.onsite_conversion.add_to_cart.7d_click	Number of add-to-cart actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.add_to_cart.7d_view	actions.onsite_conversion.add_to_cart.7d_view	The number of add to cart actions, considered an onsite conversion, attributed within 7 days of an impression of your ad.	metric
actions.onsite_conversion.add_to_cart.action_device	actions.onsite_conversion.add_to_cart.action_device	The device type on which an onsite add-to-cart conversion was recorded.	dimension
actions.onsite_conversion.add_to_wishlist	actions.onsite_conversion.add_to_wishlist	The total count of times an item was added to a wishlist directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.add_to_wishlist.1d_click	actions.onsite_conversion.add_to_wishlist.1d_click	The total number of onsite ‘add to wishlist’ conversions, attributed to an ad click within 1 day.	metric
actions.onsite_conversion.add_to_wishlist.1d_view	actions.onsite_conversion.add_to_wishlist.1d_view	Number of times an item was added to a wishlist as an onsite conversion, attributed to an impression of your ad within 1 day.	metric
actions.onsite_conversion.add_to_wishlist.28d_click	actions.onsite_conversion.add_to_wishlist.28d_click	Total number of onsite add to wishlist conversions, attributed within a 28-day click window.	metric
actions.onsite_conversion.add_to_wishlist.28d_view	actions.onsite_conversion.add_to_wishlist.28d_view	The number of ‘add to wishlist’ actions as an onsite conversion, attributed within 28 days of an ad view.	metric
actions.onsite_conversion.add_to_wishlist.7d_click	actions.onsite_conversion.add_to_wishlist.7d_click	The number of ‘add to wishlist’ conversions on your website or app attributed to your ads, within 7 days of clicking the ad.	metric
actions.onsite_conversion.add_to_wishlist.7d_view	actions.onsite_conversion.add_to_wishlist.7d_view	The total number of onsite ‘add to wishlist’ conversions, attributed to an ad view within 7 days.	metric
actions.onsite_conversion.add_to_wishlist.action_device	actions.onsite_conversion.add_to_wishlist.action_device	The device type on which an onsite add-to-wishlist conversion was recorded.	dimension
actions.onsite_conversion.donate	actions.onsite_conversion.donate	Number of donate actions occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.donate.7d_click	actions.onsite_conversion.donate.7d_click	The number of onsite donation conversions attributed to a 7-day click attribution window.	metric
actions.onsite_conversion.flow_complete	actions.onsite_conversion.flow_complete	The total count of completed flows or multi-step processes directly on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_conversion.flow_complete.1d_click	actions.onsite_conversion.flow_complete.1d_click	The total number of onsite “flow complete” conversions attributed to ad clicks within a 1-day window.	dimension
actions.onsite_conversion.flow_complete.1d_view	actions.onsite_conversion.flow_complete.1d_view	The number of onsite conversion flow completion events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.onsite_conversion.flow_complete.28d_click	actions.onsite_conversion.flow_complete.28d_click	The total number of complete conversion flows occurring directly on Meta platforms, attributed within 28 days of a user clicking on the ad.	dimension
actions.onsite_conversion.flow_complete.28d_view	actions.onsite_conversion.flow_complete.28d_view	The total number of complete conversion flows occurring directly on Meta platforms, attributed within 28 days of a user viewing the ad.	dimension
actions.onsite_conversion.flow_complete.7d_click	actions.onsite_conversion.flow_complete.7d_click	The number of onsite conversion flow completion events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.onsite_conversion.flow_complete.7d_view	actions.onsite_conversion.flow_complete.7d_view	The number of onsite “flow complete” conversions attributed to ad views within a 7-day window.	dimension
actions.onsite_conversion.initiate_checkout	actions.onsite_conversion.initiate_checkout	The number of ‘initiate checkout’ conversions on your website or app attributed to your ads, within the default attribution window.	metric
actions.onsite_conversion.initiate_checkout.1d_click	actions.onsite_conversion.initiate_checkout.1d_click	Total number of onsite initiate checkout conversions, attributed within a 1-day click window.	metric
actions.onsite_conversion.initiate_checkout.1d_view	actions.onsite_conversion.initiate_checkout.1d_view	Number of initiate checkout actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.initiate_checkout.28d_click	actions.onsite_conversion.initiate_checkout.28d_click	Total number of onsite initiate checkout conversions, attributed within a 28-day click window.	dimension
actions.onsite_conversion.initiate_checkout.28d_view	actions.onsite_conversion.initiate_checkout.28d_view	The number of on-site Initiate Checkout conversions, attributed within 28 days of viewing an ad.	metric
actions.onsite_conversion.initiate_checkout.7d_click	actions.onsite_conversion.initiate_checkout.7d_click	Number of initiate checkout actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.initiate_checkout.7d_view	actions.onsite_conversion.initiate_checkout.7d_view	The number of initiate checkout actions, considered an onsite conversion, attributed within 7 days of an impression of your ad.	metric
actions.onsite_conversion.initiate_checkout.action_device	actions.onsite_conversion.initiate_checkout.action_device	The device type on which an onsite initiated checkout conversion was recorded.	dimension
actions.onsite_conversion.lead	actions.onsite_conversion.lead	The total count of leads generated directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.lead.1d_click	actions.onsite_conversion.lead.1d_click	The total number of onsite “lead” conversions attributed to ad clicks within a 1-day window.	metric
actions.onsite_conversion.lead.1d_view	actions.onsite_conversion.lead.1d_view	The number of lead conversions occurring directly on a Meta platform, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.lead.28d_click	actions.onsite_conversion.lead.28d_click	The number of onsite lead conversions attributed within a 28-day click-through attribution window.	metric
actions.onsite_conversion.lead.28d_view	actions.onsite_conversion.lead.28d_view	The number of onsite lead conversions attributed within a 28-day view-through attribution window.	metric
actions.onsite_conversion.lead.7d_click	actions.onsite_conversion.lead.7d_click	The number of lead conversions occurring directly on a Meta platform, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.lead.7d_view	actions.onsite_conversion.lead.7d_view	The total number of onsite ‘lead’ conversions, attributed to an ad view within 7 days.	metric
actions.onsite_conversion.lead_grouped	actions.onsite_conversion.lead_grouped	The total count of grouped leads generated directly on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_conversion.lead_grouped.1d_click	actions.onsite_conversion.lead_grouped.1d_click	The number of grouped leads attributed to a click on an ad within a 1-day attribution window directly on Meta’s platforms.	dimension
actions.onsite_conversion.lead_grouped.1d_view	actions.onsite_conversion.lead_grouped.1d_view	The number of onsite lead conversion events, grouped, attributed within 1 day of viewing the ad.	dimension
actions.onsite_conversion.lead_grouped.28d_click	actions.onsite_conversion.lead_grouped.28d_click	The number of grouped leads attributed to a click on an ad within a 28-day attribution window directly on Meta’s platforms.	dimension
actions.onsite_conversion.lead_grouped.28d_view	actions.onsite_conversion.lead_grouped.28d_view	The total number of lead generation actions categorized within a grouped set, occurring directly on Meta platforms, attributed within 28 days of a user viewing the ad.	dimension
actions.onsite_conversion.lead_grouped.7d_click	actions.onsite_conversion.lead_grouped.7d_click	The number of grouped leads attributed to a click on an ad within a 7-day attribution window directly on Meta’s platforms.	dimension
actions.onsite_conversion.lead_grouped.7d_view	actions.onsite_conversion.lead_grouped.7d_view	The total number of grouped onsite ‘lead’ conversions, attributed to an ad view within 7 days.	metric
actions.onsite_conversion.lead_grouped.action_device	actions.onsite_conversion.lead_grouped.action_device	The device on which a grouped lead conversion occurred directly on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_conversion.lead_grouped.inline	actions.onsite_conversion.lead_grouped.inline	The total number of On-Facebook leads, recorded as an inline action (occurring on the ad itself).	metric
actions.onsite_conversion.message_to_buy	actions.onsite_conversion.message_to_buy	The number of onsite conversion events where a message led to a purchase, attributed to the ad.	metric
actions.onsite_conversion.message_to_buy.1d_click	actions.onsite_conversion.message_to_buy.1d_click	The total number of onsite ‘message to buy’ conversions, attributed to an ad click within 1 day.	metric
actions.onsite_conversion.message_to_buy.1d_view	actions.onsite_conversion.message_to_buy.1d_view	Number of message-to-buy actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.message_to_buy.28d_click	actions.onsite_conversion.message_to_buy.28d_click	The number of ‘message to buy’ actions as an onsite conversion, attributed within 28 days of an ad click.	metric
actions.onsite_conversion.message_to_buy.28d_view	actions.onsite_conversion.message_to_buy.28d_view	The number of ‘message to buy’ actions as an onsite conversion, attributed within 28 days of an ad view.	metric
actions.onsite_conversion.message_to_buy.7d_click	actions.onsite_conversion.message_to_buy.7d_click	Number of message-to-buy actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.message_to_buy.7d_view	actions.onsite_conversion.message_to_buy.7d_view	The total number of onsite ‘message to buy’ conversions, attributed to an ad view within 7 days.	metric
actions.onsite_conversion.messaging_20s_call_connect	actions.onsite_conversion.messaging_20s_call_connect	The number of onsite conversion events from messaging that resulted in a call connection lasting at least 20 seconds, attributed to the ad.	metric
actions.onsite_conversion.messaging_20s_call_connect.1d_view	actions.onsite_conversion.messaging_20s_call_connect.1d_view	The total number of “onsite conversion messaging 20s call connect” actions, attributed within 1 day of a view.	metric
actions.onsite_conversion.messaging_20s_call_connect.7d_click	actions.onsite_conversion.messaging_20s_call_connect.7d_click	The number of times a messaging call connected for at least 20 seconds, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
actions.onsite_conversion.messaging_60s_call_connect	actions.onsite_conversion.messaging_60s_call_connect	The total number of onsite conversions where a messaging call connected for at least 60 seconds.	metric
actions.onsite_conversion.messaging_60s_call_connect.1d_view	actions.onsite_conversion.messaging_60s_call_connect.1d_view	The total number of “onsite conversion messaging 60s call connect” actions, attributed within 1 day of a view.	metric
actions.onsite_conversion.messaging_60s_call_connect.7d_click	actions.onsite_conversion.messaging_60s_call_connect.7d_click	The total number of messaging calls connected for at least 60 seconds, attributed to an ad within a 7-day click-through window.	metric
actions.onsite_conversion.messaging_block	actions.onsite_conversion.messaging_block	The total count of times a user blocked messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_block.1d_click	actions.onsite_conversion.messaging_block.1d_click	The number of onsite conversion messaging block actions attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_block.1d_view	actions.onsite_conversion.messaging_block.1d_view	The number of onsite messaging block conversions attributed to a 1-day view attribution window.	dimension
actions.onsite_conversion.messaging_block.28d_click	actions.onsite_conversion.messaging_block.28d_click	The total number of instances where a user blocked messaging after interacting with an ad, attributed within 28 days of a click.	dimension
actions.onsite_conversion.messaging_block.28d_view	actions.onsite_conversion.messaging_block.28d_view	The number of onsite conversion messaging block actions attributed within 28 days of viewing the ad.	dimension
actions.onsite_conversion.messaging_block.7d_click	actions.onsite_conversion.messaging_block.7d_click	The number of onsite messaging block conversions attributed to a 7-day click attribution window.	metric
actions.onsite_conversion.messaging_block.7d_view	actions.onsite_conversion.messaging_block.7d_view	The total number of onsite “messaging block” actions attributed to ad views within a 7-day window.	metric
actions.onsite_conversion.messaging_block.action_device	actions.onsite_conversion.messaging_block.action_device	The device type on which an onsite messaging block action was recorded.	dimension
actions.onsite_conversion.messaging_business_calling_call_initiated	actions.onsite_conversion.messaging_business_calling_call_initiated	The total number of “onsite conversion messaging business calling call initiated” actions.	metric
actions.onsite_conversion.messaging_business_calling_call_initiated.7d_click	actions.onsite_conversion.messaging_business_calling_call_initiated.7d_click	The number of calls initiated to a business via messaging, attributed within 7 days of the ad click.	metric
actions.onsite_conversion.messaging_business_calling_call_missed	actions.onsite_conversion.messaging_business_calling_call_missed	The total number of “onsite conversion messaging business calling call missed” actions.	metric
actions.onsite_conversion.messaging_business_calling_call_missed.7d_click	actions.onsite_conversion.messaging_business_calling_call_missed.7d_click	The number of calls missed by a business via messaging, attributed within 7 days of the ad click.	metric
actions.onsite_conversion.messaging_business_calling_opt_in_accepted	actions.onsite_conversion.messaging_business_calling_opt_in_accepted	The total count of times a user accepted a business calling opt-in via messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_business_calling_opt_in_accepted.7d_click	actions.onsite_conversion.messaging_business_calling_opt_in_accepted.7d_click	The number of instances where users accepted the business calling opt-in in Messenger, attributed to ad clicks within a 7-day window.	metric
actions.onsite_conversion.messaging_business_calling_opt_in_denied	actions.onsite_conversion.messaging_business_calling_opt_in_denied	The number of times a business calling opt-in was denied as an onsite conversion action.	metric
actions.onsite_conversion.messaging_business_calling_opt_in_sent	actions.onsite_conversion.messaging_business_calling_opt_in_sent	The number of times an opt-in for business calling via messaging was sent as an on-site conversion.	metric
actions.onsite_conversion.messaging_business_calling_opt_in_sent.7d_click	actions.onsite_conversion.messaging_business_calling_opt_in_sent.7d_click	The number of messaging opt-in requests sent to a business, attributed within 7 days of the ad click.	metric
actions.onsite_conversion.messaging_conversation_replied_7d	actions.onsite_conversion.messaging_conversation_replied_7d	The number of messaging conversations where a reply occurred within 7 days directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.1d_click	actions.onsite_conversion.messaging_conversation_replied_7d.1d_click	The number of onsite conversion events where a messaging conversation was replied to (within 7 days of previous interaction), attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.1d_view	actions.onsite_conversion.messaging_conversation_replied_7d.1d_view	The number of messaging conversations where a reply was received within 7 days, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.28d_click	actions.onsite_conversion.messaging_conversation_replied_7d.28d_click	The number of replies to messaging conversations, considered an onsite conversion, attributed within 28 days of a click on your ad.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.28d_view	actions.onsite_conversion.messaging_conversation_replied_7d.28d_view	The total number of messaging conversations where a reply occurred within 7 days, attributed to an ad view within 28 days.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.7d_click	actions.onsite_conversion.messaging_conversation_replied_7d.7d_click	The number of messaging conversations where a reply was received within 7 days, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.7d_view	actions.onsite_conversion.messaging_conversation_replied_7d.7d_view	The total number of onsite “messaging conversation replied” actions within a 7-day period, attributed to ad views within a 7-day window.	metric
actions.onsite_conversion.messaging_conversation_started_7d.1d_click	actions.onsite_conversion.messaging_conversation_started_7d.1d_click	The number of onsite conversion events where a messaging conversation was started (within 7 days of previous interaction), attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_conversation_started_7d.1d_view	actions.onsite_conversion.messaging_conversation_started_7d.1d_view	The number of onsite conversion events where a messaging conversation was started within 7 days, attributed to ads within 1 day of a person viewing the ad.	dimension
actions.onsite_conversion.messaging_conversation_started_7d.28d_click	actions.onsite_conversion.messaging_conversation_started_7d.28d_click	The total number of messaging conversations started on Meta platforms within 7 days of an ad interaction, attributed within 28 days of a user clicking on the ad.	dimension
actions.onsite_conversion.messaging_conversation_started_7d.28d_view	actions.onsite_conversion.messaging_conversation_started_7d.28d_view	The number of onsite conversion events where a messaging conversation was started (within 7 days of previous interaction), attributed within 28 days of viewing the ad.	dimension
actions.onsite_conversion.messaging_conversation_started_7d.7d_click	actions.onsite_conversion.messaging_conversation_started_7d.7d_click	The number of onsite conversion events where a messaging conversation was started within 7 days, attributed to ads within 7 days of a person clicking the ad.	dimension
actions.onsite_conversion.messaging_conversation_started_7d.7d_view	actions.onsite_conversion.messaging_conversation_started_7d.7d_view	The total number of onsite “messaging conversation started” actions within a 7-day period, attributed to ad views within a 7-day window.	metric
actions.onsite_conversion.messaging_conversation_started_7d.action_device	actions.onsite_conversion.messaging_conversation_started_7d.action_device	The device type on which an onsite messaging conversation started (within 7 days) action was recorded.	dimension
actions.onsite_conversion.messaging_delete_message	actions.onsite_conversion.messaging_delete_message	The number of onsite messaging delete message actions attributed to ads.	dimension
actions.onsite_conversion.messaging_delete_thread	actions.onsite_conversion.messaging_delete_thread	The number of onsite messaging delete thread actions attributed to ads.	dimension
actions.onsite_conversion.messaging_delete_thread.action_device	actions.onsite_conversion.messaging_delete_thread.action_device	The device type on which an onsite messaging delete thread action was recorded.	dimension
actions.onsite_conversion.messaging_first_reply	actions.onsite_conversion.messaging_first_reply	The total count of first replies in a messaging conversation directly on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_conversion.messaging_first_reply.1d_click	actions.onsite_conversion.messaging_first_reply.1d_click	The number of onsite conversion events where a first reply in messaging occurred, attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_first_reply.1d_view	actions.onsite_conversion.messaging_first_reply.1d_view	The number of onsite conversion events where the first messaging reply occurred, attributed to ads within 1 day of a person viewing the ad.	dimension
actions.onsite_conversion.messaging_first_reply.28d_click	actions.onsite_conversion.messaging_first_reply.28d_click	The total number of first replies in a messaging conversation on Meta platforms, attributed within 28 days of a user clicking on the ad.	dimension
actions.onsite_conversion.messaging_first_reply.28d_view	actions.onsite_conversion.messaging_first_reply.28d_view	The number of onsite conversion events where a first reply in messaging occurred, attributed within 28 days of viewing the ad.	dimension
actions.onsite_conversion.messaging_first_reply.7d_click	actions.onsite_conversion.messaging_first_reply.7d_click	The number of onsite conversion events where the first messaging reply occurred, attributed to ads within 7 days of a person clicking the ad.	dimension
actions.onsite_conversion.messaging_first_reply.7d_view	actions.onsite_conversion.messaging_first_reply.7d_view	The total number of onsite “messaging first reply” actions attributed to ad views within a 7-day window.	metric
actions.onsite_conversion.messaging_first_reply.action_device	actions.onsite_conversion.messaging_first_reply.action_device	The device type on which an onsite messaging first reply action was recorded.	dimension
actions.onsite_conversion.messaging_ignore_request	actions.onsite_conversion.messaging_ignore_request	The number of onsite messaging ignore request actions attributed to ads.	dimension
actions.onsite_conversion.messaging_open_thread	actions.onsite_conversion.messaging_open_thread	The number of onsite messaging open thread actions attributed to ads.	dimension
actions.onsite_conversion.messaging_open_thread.action_device	actions.onsite_conversion.messaging_open_thread.action_device	The device type on which an onsite messaging open thread action was recorded.	dimension
actions.onsite_conversion.messaging_order_created_v2	actions.onsite_conversion.messaging_order_created_v2	The number of times an order was created via messaging on Meta platforms, considered an onsite conversion.	metric
actions.onsite_conversion.messaging_order_created_v2.1d_click	actions.onsite_conversion.messaging_order_created_v2.1d_click	The total number of orders created via messaging, attributed to an ad within a 1-day click-through window.	metric
actions.onsite_conversion.messaging_order_created_v2.1d_view	actions.onsite_conversion.messaging_order_created_v2.1d_view	The number of messaging orders created (version 2), considered an onsite conversion, attributed within 1 day of an impression of your ad.	metric
actions.onsite_conversion.messaging_order_created_v2.7d_click	actions.onsite_conversion.messaging_order_created_v2.7d_click	Number of orders created through messaging as an onsite conversion, attributed to a click on your ad within 7 days.	metric
actions.onsite_conversion.messaging_order_shipped_v2	actions.onsite_conversion.messaging_order_shipped_v2	Number of orders shipped through messaging as an onsite conversion.	metric
actions.onsite_conversion.messaging_order_shipped_v2.1d_view	actions.onsite_conversion.messaging_order_shipped_v2.1d_view	The total number of “onsite conversion messaging order shipped v2” actions, attributed within 1 day of a view.	metric
actions.onsite_conversion.messaging_order_shipped_v2.7d_click	actions.onsite_conversion.messaging_order_shipped_v2.7d_click	The number of messaging orders shipped (version 2), considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
actions.onsite_conversion.messaging_reply	actions.onsite_conversion.messaging_reply	The total count of replies in a messaging conversation directly on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_conversion.messaging_reply.1d_click	actions.onsite_conversion.messaging_reply.1d_click	The number of onsite conversion events where a reply in messaging occurred, attributed within 1 day of clicking the ad.	dimension
actions.onsite_conversion.messaging_reply.1d_view	actions.onsite_conversion.messaging_reply.1d_view	The number of onsite conversion events where a messaging reply occurred, attributed to ads within 1 day of a person viewing the ad.	dimension
actions.onsite_conversion.messaging_reply.28d_click	actions.onsite_conversion.messaging_reply.28d_click	The total number of replies in a messaging conversation on Meta platforms, attributed within 28 days of a user clicking on the ad.	dimension
actions.onsite_conversion.messaging_reply.28d_view	actions.onsite_conversion.messaging_reply.28d_view	The total number of replies in a messaging conversation on Meta platforms, attributed within 28 days of a user viewing the ad.	dimension
actions.onsite_conversion.messaging_reply.7d_click	actions.onsite_conversion.messaging_reply.7d_click	The number of onsite conversion events where a messaging reply occurred, attributed to ads within 7 days of a person clicking the ad.	dimension
actions.onsite_conversion.messaging_reply.7d_view	actions.onsite_conversion.messaging_reply.7d_view	The number of replies in Messenger conversations attributed to ad views within a 7-day window.	dimension
actions.onsite_conversion.messaging_reply.action_device	actions.onsite_conversion.messaging_reply.action_device	The device type on which an onsite messaging reply action was recorded.	dimension
actions.onsite_conversion.messaging_user_call_placed	actions.onsite_conversion.messaging_user_call_placed	The total count of calls placed by a user via messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_user_call_placed.1d_click	actions.onsite_conversion.messaging_user_call_placed.1d_click	The total number of calls placed by a messaging user, attributed to an ad click within 1 day.	metric
actions.onsite_conversion.messaging_user_call_placed.1d_view	actions.onsite_conversion.messaging_user_call_placed.1d_view	The number of calls placed by a user from messaging, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.messaging_user_call_placed.28d_view	actions.onsite_conversion.messaging_user_call_placed.28d_view	The number of messaging user call placed actions as an onsite conversion, attributed within 28 days of an ad view.	metric
actions.onsite_conversion.messaging_user_call_placed.7d_click	actions.onsite_conversion.messaging_user_call_placed.7d_click	The number of calls placed by a user from messaging, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.messaging_user_call_placed.7d_view	actions.onsite_conversion.messaging_user_call_placed.7d_view	The total number of calls placed by a messaging user, attributed to an ad view within 7 days.	metric
actions.onsite_conversion.messaging_user_conversation_depth_2_message_send	actions.onsite_conversion.messaging_user_conversation_depth_2_message_send	The total count of messages sent by a user reaching a conversation depth of 2 within messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.1d_view	actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.1d_view	The number of users who sent at least 2 messages in a messaging conversation, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.7d_click	actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.7d_click	The number of users who sent at least 2 messages in a messaging conversation, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send	actions.onsite_conversion.messaging_user_depth_2_message_send	The total count of messages sent by a user reaching a message depth of 2 within messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.1d_click	actions.onsite_conversion.messaging_user_depth_2_message_send.1d_click	The number of onsite conversion events where a user sent a second message in a messaging conversation, attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.1d_view	actions.onsite_conversion.messaging_user_depth_2_message_send.1d_view	The number of users who sent at least 2 messages in a messaging conversation, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.28d_click	actions.onsite_conversion.messaging_user_depth_2_message_send.28d_click	The number of onsite messaging conversions where a user sent at least 2 messages, attributed within a 28-day click-through attribution window.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.28d_view	actions.onsite_conversion.messaging_user_depth_2_message_send.28d_view	The total number of messaging users who sent at least 2 messages, attributed to an ad view within 28 days.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.7d_click	actions.onsite_conversion.messaging_user_depth_2_message_send.7d_click	The number of users who sent at least 2 messages in a messaging conversation, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.7d_view	actions.onsite_conversion.messaging_user_depth_2_message_send.7d_view	The total number of messaging users who sent at least 2 messages, attributed to an ad view within 7 days.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send	actions.onsite_conversion.messaging_user_depth_3_message_send	The total count of messages sent by a user reaching a message depth of 3 within messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.1d_click	actions.onsite_conversion.messaging_user_depth_3_message_send.1d_click	The number of onsite conversion events where a user sent a third message in a messaging conversation, attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.1d_view	actions.onsite_conversion.messaging_user_depth_3_message_send.1d_view	The number of users who sent at least 3 messages in a messaging conversation, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.28d_click	actions.onsite_conversion.messaging_user_depth_3_message_send.28d_click	The number of onsite messaging conversions where a user sent at least 3 messages, attributed within a 28-day click-through attribution window.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.28d_view	actions.onsite_conversion.messaging_user_depth_3_message_send.28d_view	The total number of messaging users who sent at least 3 messages, attributed to an ad view within 28 days.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.7d_click	actions.onsite_conversion.messaging_user_depth_3_message_send.7d_click	The number of users who sent at least 3 messages in a messaging conversation, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.7d_view	actions.onsite_conversion.messaging_user_depth_3_message_send.7d_view	The total number of messaging users who sent at least 3 messages, attributed to an ad view within 7 days.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send	actions.onsite_conversion.messaging_user_depth_5_message_send	The total count of messages sent by a user reaching a message depth of 5 within messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.1d_click	actions.onsite_conversion.messaging_user_depth_5_message_send.1d_click	The number of onsite conversion events where a user sent a fifth message in a messaging conversation, attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.1d_view	actions.onsite_conversion.messaging_user_depth_5_message_send.1d_view	The number of users who sent at least 5 messages in a messaging conversation, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.28d_click	actions.onsite_conversion.messaging_user_depth_5_message_send.28d_click	The number of messaging user ‘depth 5 message send’ actions as an onsite conversion, attributed within 28 days of an ad click.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.28d_view	actions.onsite_conversion.messaging_user_depth_5_message_send.28d_view	The total number of messaging users who sent at least 5 messages, attributed to an ad view within 28 days.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.7d_click	actions.onsite_conversion.messaging_user_depth_5_message_send.7d_click	The number of users who sent at least 5 messages in a messaging conversation, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.7d_view	actions.onsite_conversion.messaging_user_depth_5_message_send.7d_view	The total number of messaging users who sent at least 5 messages, attributed to an ad view within 7 days.	metric
actions.onsite_conversion.messaging_user_subscribed	actions.onsite_conversion.messaging_user_subscribed	The number of users who subscribed to messaging communications directly on a Meta platform after seeing your ad.	metric
actions.onsite_conversion.messaging_user_subscribed.1d_view	actions.onsite_conversion.messaging_user_subscribed.1d_view	Number of messaging user subscribed actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.messaging_user_subscribed.7d_click	actions.onsite_conversion.messaging_user_subscribed.7d_click	Number of messaging user subscribed actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.messaging_welcome_message_view	actions.onsite_conversion.messaging_welcome_message_view	The total count of welcome message views within messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_welcome_message_view.1d_click	actions.onsite_conversion.messaging_welcome_message_view.1d_click	The number of welcome message views within messaging on Meta platforms, attributed to a 1-day click-through window.	metric
actions.onsite_conversion.messaging_welcome_message_view.1d_view	actions.onsite_conversion.messaging_welcome_message_view.1d_view	Number of times a welcome message was viewed through messaging as an onsite conversion, attributed to an impression of your ad within 1 day.	metric
actions.onsite_conversion.messaging_welcome_message_view.28d_view	actions.onsite_conversion.messaging_welcome_message_view.28d_view	The total number of times a messaging welcome message was viewed, attributed to an ad within a 28-day view-through window.	metric
actions.onsite_conversion.messaging_welcome_message_view.7d_click	actions.onsite_conversion.messaging_welcome_message_view.7d_click	Number of messaging welcome message view actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.messaging_welcome_message_view.7d_view	actions.onsite_conversion.messaging_welcome_message_view.7d_view	The total number of welcome message views within messaging conversations, attributed to an ad view within 7 days.	metric
actions.onsite_conversion.other	actions.onsite_conversion.other	The total count of other unspecified conversions that occurred directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.other.1d_click	actions.onsite_conversion.other.1d_click	Total number of other onsite conversions, attributed within a 1-day click window.	metric
actions.onsite_conversion.other.1d_view	actions.onsite_conversion.other.1d_view	The number of other onsite conversion events, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.other.28d_click	actions.onsite_conversion.other.28d_click	The number of other onsite conversion actions, attributed within 28 days of a click on your ad.	metric
actions.onsite_conversion.other.28d_view	actions.onsite_conversion.other.28d_view	The number of other onsite conversion actions, attributed within 28 days of an impression of your ad.	metric
actions.onsite_conversion.other.7d_click	actions.onsite_conversion.other.7d_click	The number of other onsite conversion events, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.other.7d_view	actions.onsite_conversion.other.7d_view	The number of other, uncategorized on-site conversion actions, attributed within 7 days of viewing your ad.	metric
actions.onsite_conversion.post_net_like	actions.onsite_conversion.post_net_like	The number of onsite conversions categorized as ‘post_net_like’.	metric
actions.onsite_conversion.post_net_save	actions.onsite_conversion.post_net_save	The net count of times a post was saved (saves minus unsaves) directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.post_save	actions.onsite_conversion.post_save	The total count of times a post was saved directly on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_conversion.post_save.1d_click	actions.onsite_conversion.post_save.1d_click	The number of post saves attributed to a click on an ad within a 1-day attribution window directly on Meta’s platforms.	metric
actions.onsite_conversion.post_save.1d_view	actions.onsite_conversion.post_save.1d_view	The number of onsite conversion events related to saving a post, attributed to ads within 1 day of a person viewing the ad.	dimension
actions.onsite_conversion.post_save.28d_click	actions.onsite_conversion.post_save.28d_click	The number of post saves attributed to a click on an ad within a 28-day attribution window directly on Meta’s platforms.	metric
actions.onsite_conversion.post_save.28d_view	actions.onsite_conversion.post_save.28d_view	The number of times a post was saved on an onsite platform, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_conversion.post_save.7d_click	actions.onsite_conversion.post_save.7d_click	The number of post saves attributed to a click on an ad within a 7-day attribution window directly on Meta’s platforms.	metric
actions.onsite_conversion.post_save.7d_view	actions.onsite_conversion.post_save.7d_view	The number of times users saved a post on Meta platforms, attributed to ad views within a 7-day window.	dimension
actions.onsite_conversion.post_save.action_destination	actions.onsite_conversion.post_save.action_destination	The destination where people saved a post after clicking on an ad directly on Meta’s platforms.	dimension
actions.onsite_conversion.post_save.action_device	actions.onsite_conversion.post_save.action_device	The device on which a post save occurred directly on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_conversion.post_save.action_target_id	actions.onsite_conversion.post_save.action_target_id	The identifier of the post that was saved directly on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_conversion.post_save.inline	actions.onsite_conversion.post_save.inline	The total count of times a post was saved inline directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.post_unlike	actions.onsite_conversion.post_unlike	The total count of times a post was unliked directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.post_unsave	actions.onsite_conversion.post_unsave	The total count of times a post was unsaved directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.purchase	actions.onsite_conversion.purchase	The total count of purchases that occurred directly on Meta’s platforms, attributed to an ad campaign.	dimension
actions.onsite_conversion.purchase.1d_click	actions.onsite_conversion.purchase.1d_click	The total number of onsite purchase conversions attributed to ad clicks within a 1-day window.	dimension
actions.onsite_conversion.purchase.1d_view	actions.onsite_conversion.purchase.1d_view	The number of onsite purchase events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.onsite_conversion.purchase.28d_click	actions.onsite_conversion.purchase.28d_click	The number of purchase events occurring on an onsite platform, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.onsite_conversion.purchase.28d_view	actions.onsite_conversion.purchase.28d_view	The number of purchase events occurring on an onsite platform, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_conversion.purchase.7d_click	actions.onsite_conversion.purchase.7d_click	The number of onsite purchase events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.onsite_conversion.purchase.7d_view	actions.onsite_conversion.purchase.7d_view	The number of onsite “purchase” conversions attributed to ad views within a 7-day window.	dimension
actions.onsite_conversion.purchase.action_device	actions.onsite_conversion.purchase.action_device	The device type on which an onsite purchase conversion was recorded.	dimension
actions.onsite_conversion.submit_application	actions.onsite_conversion.submit_application	The total number of times users submitted an application directly on a Meta-owned property, attributed to an ad.	dimension
actions.onsite_conversion.submit_application.1d_view	actions.onsite_conversion.submit_application.1d_view	The number of application submissions initiated directly on Meta platforms, attributed to a 1-day view after seeing the ad.	dimension
actions.onsite_conversion.submit_application.7d_click	actions.onsite_conversion.submit_application.7d_click	The number of application submissions initiated directly on Meta platforms, attributed to a 7-day click after viewing the ad.	dimension
actions.onsite_conversion.total_messaging_connection	actions.onsite_conversion.total_messaging_connection	The total count of messaging connections made directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.total_messaging_connection.1d_click	actions.onsite_conversion.total_messaging_connection.1d_click	The total number of messaging connections established on Meta platforms, attributed to a user clicking on an ad within 1 day.	metric
actions.onsite_conversion.total_messaging_connection.1d_view	actions.onsite_conversion.total_messaging_connection.1d_view	The total number of messaging connections (conversations) initiated with your business, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.total_messaging_connection.28d_click	actions.onsite_conversion.total_messaging_connection.28d_click	The total number of messaging connections, attributed to an ad click within 28 days.	metric
actions.onsite_conversion.total_messaging_connection.28d_view	actions.onsite_conversion.total_messaging_connection.28d_view	The total number of messaging connections, attributed to an ad view within 28 days.	metric
actions.onsite_conversion.total_messaging_connection.7d_click	actions.onsite_conversion.total_messaging_connection.7d_click	The total number of messaging connections (conversations) initiated with your business, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.total_messaging_connection.7d_view	actions.onsite_conversion.total_messaging_connection.7d_view	The total number of messaging connections, attributed to an ad view within 7 days.	metric
actions.onsite_conversion.view_content	actions.onsite_conversion.view_content	The total count of content views that occurred directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.view_content.1d_click	actions.onsite_conversion.view_content.1d_click	The total number of onsite ‘view content’ conversions, attributed to an ad click within 1 day.	metric
actions.onsite_conversion.view_content.1d_view	actions.onsite_conversion.view_content.1d_view	The number of ‘view content’ conversions on your website or app attributed to your ads, within 1 day of viewing the ad.	metric
actions.onsite_conversion.view_content.28d_click	actions.onsite_conversion.view_content.28d_click	Total number of onsite view content conversions, attributed within a 28-day click window.	metric
actions.onsite_conversion.view_content.28d_view	actions.onsite_conversion.view_content.28d_view	The total number of onsite ‘view content’ conversions, attributed to an ad view within 28 days.	metric
actions.onsite_conversion.view_content.7d_click	actions.onsite_conversion.view_content.7d_click	The number of ‘view content’ conversions on your website or app attributed to your ads, within 7 days of clicking the ad.	metric
actions.onsite_conversion.view_content.7d_view	actions.onsite_conversion.view_content.7d_view	The total number of onsite ‘view content’ conversions, attributed to an ad view within 7 days.	metric
actions.onsite_conversion.view_content.action_destination	actions.onsite_conversion.view_content.action_destination	The number of ‘view content’ onsite conversions, broken down by the destination where the action occurred.	metric
actions.onsite_conversion.view_content.action_device	actions.onsite_conversion.view_content.action_device	The device type on which an onsite view content conversion was recorded.	dimension
actions.onsite_web_add_to_cart	actions.onsite_web_add_to_cart	The total count of items added to a cart on a website, attributed to an ad campaign.	metric
actions.onsite_web_add_to_cart.1d_click	actions.onsite_web_add_to_cart.1d_click	The number of onsite website add-to-cart events attributed within 1 day of clicking the ad.	dimension
actions.onsite_web_add_to_cart.1d_view	actions.onsite_web_add_to_cart.1d_view	The number of ‘add to cart’ events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.	dimension
actions.onsite_web_add_to_cart.28d_click	actions.onsite_web_add_to_cart.28d_click	The number of add-to-cart events occurring on an onsite website, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.onsite_web_add_to_cart.28d_view	actions.onsite_web_add_to_cart.28d_view	The number of add-to-cart events occurring on an onsite website, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_web_add_to_cart.7d_click	actions.onsite_web_add_to_cart.7d_click	The number of ‘add to cart’ events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.	dimension
actions.onsite_web_add_to_cart.7d_view	actions.onsite_web_add_to_cart.7d_view	The total number of onsite web “add to cart” conversions attributed to ad views within a 7-day window.	metric
actions.onsite_web_app_add_to_cart	actions.onsite_web_app_add_to_cart	The total count of items added to a cart via a web app, attributed to an ad campaign.	dimension
actions.onsite_web_app_add_to_cart.1d_click	actions.onsite_web_app_add_to_cart.1d_click	The number of onsite add-to-cart events in web or app, attributed within 1 day of clicking the ad.	dimension
actions.onsite_web_app_add_to_cart.1d_view	actions.onsite_web_app_add_to_cart.1d_view	The number of onsite add-to-cart events in web or app, attributed within 1 day of viewing the ad.	dimension
actions.onsite_web_app_add_to_cart.28d_click	actions.onsite_web_app_add_to_cart.28d_click	The number of add-to-cart events occurring on an onsite web or app platform, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.onsite_web_app_add_to_cart.28d_view	actions.onsite_web_app_add_to_cart.28d_view	The number of add-to-cart events occurring on an onsite web or app platform, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_web_app_add_to_cart.7d_click	actions.onsite_web_app_add_to_cart.7d_click	The number of onsite add-to-cart events in web or app, attributed within 7 days of clicking the ad.	dimension
actions.onsite_web_app_add_to_cart.7d_view	actions.onsite_web_app_add_to_cart.7d_view	The total number of onsite web and app “add to cart” conversions attributed to ad views within a 7-day window.	metric
actions.onsite_web_app_event	actions.onsite_web_app_event	The total count of web app events, attributed to an ad campaign.	dimension
actions.onsite_web_app_event.1d_click	actions.onsite_web_app_event.1d_click	The number of onsite web or app events attributed within 1 day of clicking the ad.	dimension
actions.onsite_web_app_event.1d_view	actions.onsite_web_app_event.1d_view	The number of onsite web or app events attributed within 1 day of viewing the ad.	dimension
actions.onsite_web_app_event.28d_click	actions.onsite_web_app_event.28d_click	The total number of events occurring within a web application on Meta platforms, attributed within 28 days of a user clicking on the ad.	dimension
actions.onsite_web_app_event.28d_view	actions.onsite_web_app_event.28d_view	The total number of events occurring within a web application on Meta platforms, attributed within 28 days of a user viewing the ad.	dimension
actions.onsite_web_app_event.7d_click	actions.onsite_web_app_event.7d_click	The number of onsite web or app events attributed within 7 days of clicking the ad.	dimension
actions.onsite_web_app_event.7d_view	actions.onsite_web_app_event.7d_view	The number of onsite web app events attributed to ad views within a 7-day window.	dimension
actions.onsite_web_app_purchase	actions.onsite_web_app_purchase	The total count of purchases made via a web app, attributed to an ad campaign.	dimension
actions.onsite_web_app_purchase.1d_click	actions.onsite_web_app_purchase.1d_click	The number of onsite purchase events in web or app, attributed within 1 day of clicking the ad.	dimension
actions.onsite_web_app_purchase.1d_view	actions.onsite_web_app_purchase.1d_view	The number of onsite purchase events in web or app, attributed within 1 day of viewing the ad.	metric
actions.onsite_web_app_purchase.28d_click	actions.onsite_web_app_purchase.28d_click	The number of purchase events occurring on an onsite web or app platform, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.onsite_web_app_purchase.28d_view	actions.onsite_web_app_purchase.28d_view	The number of purchase events occurring on an onsite web or app platform, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_web_app_purchase.7d_click	actions.onsite_web_app_purchase.7d_click	The number of onsite purchase events in web or app, attributed within 7 days of clicking the ad.	metric
actions.onsite_web_app_purchase.7d_view	actions.onsite_web_app_purchase.7d_view	The total number of onsite ‘purchase’ actions across web and app, attributed to an ad view within 7 days.	metric
actions.onsite_web_app_view_content	actions.onsite_web_app_view_content	The total count of content views via a web app, attributed to an ad campaign.	metric
actions.onsite_web_app_view_content.1d_click	actions.onsite_web_app_view_content.1d_click	The number of onsite content view events in web or app, attributed within 1 day of clicking the ad.	dimension
actions.onsite_web_app_view_content.1d_view	actions.onsite_web_app_view_content.1d_view	The number of content views on a website or app, as an onsite web/app event, attributed within 1 day of viewing the ad.	metric
actions.onsite_web_app_view_content.28d_click	actions.onsite_web_app_view_content.28d_click	The number of content view events occurring on an onsite web or app platform, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.onsite_web_app_view_content.28d_view	actions.onsite_web_app_view_content.28d_view	The number of content view events occurring on an onsite web or app platform, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_web_app_view_content.7d_click	actions.onsite_web_app_view_content.7d_click	The number of content views on a website or app, as an onsite web/app event, attributed within 7 days of clicking the ad.	metric
actions.onsite_web_app_view_content.7d_view	actions.onsite_web_app_view_content.7d_view	The total number of onsite web and app “view content” conversions attributed to ad views within a 7-day window.	metric
actions.onsite_web_initiate_checkout	actions.onsite_web_initiate_checkout	The total count of initiated checkouts on a website, attributed to an ad campaign.	metric
actions.onsite_web_initiate_checkout.1d_click	actions.onsite_web_initiate_checkout.1d_click	The total number of onsite web ‘initiate checkout’ actions, attributed to an ad click within 1 day.	metric
actions.onsite_web_initiate_checkout.1d_view	actions.onsite_web_initiate_checkout.1d_view	The number of initiated checkouts occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_web_initiate_checkout.28d_click	actions.onsite_web_initiate_checkout.28d_click	The total number of onsite web ‘initiate checkout’ actions, attributed to an ad click within 28 days.	metric
actions.onsite_web_initiate_checkout.28d_view	actions.onsite_web_initiate_checkout.28d_view	Total number of onsite web initiate checkout actions, attributed within a 28-day view window.	metric
actions.onsite_web_initiate_checkout.7d_click	actions.onsite_web_initiate_checkout.7d_click	The number of initiated checkouts occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_web_initiate_checkout.7d_view	actions.onsite_web_initiate_checkout.7d_view	Total number of onsite web initiate checkout actions, attributed within a 7-day view window.	metric
actions.onsite_web_lead	actions.onsite_web_lead	The total count of leads generated on a website, attributed to an ad campaign.	metric
actions.onsite_web_lead.1d_click	actions.onsite_web_lead.1d_click	The total number of leads generated through a website, attributed to a user clicking on an ad within 1 day.	metric
actions.onsite_web_lead.1d_view	actions.onsite_web_lead.1d_view	The number of lead events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_web_lead.28d_click	actions.onsite_web_lead.28d_click	Total number of onsite web lead actions, attributed within a 28-day click window.	metric
actions.onsite_web_lead.28d_view	actions.onsite_web_lead.28d_view	Total number of onsite web lead actions, attributed within a 28-day view window.	metric
actions.onsite_web_lead.7d_click	actions.onsite_web_lead.7d_click	The number of lead events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_web_lead.7d_view	actions.onsite_web_lead.7d_view	Total number of onsite web lead actions, attributed within a 7-day view window.	metric
actions.onsite_web_purchase	actions.onsite_web_purchase	The total count of purchases made on a website, attributed to an ad campaign.	metric
actions.onsite_web_purchase.1d_click	actions.onsite_web_purchase.1d_click	The number of onsite website purchase events attributed within 1 day of clicking the ad.	dimension
actions.onsite_web_purchase.1d_view	actions.onsite_web_purchase.1d_view	The number of purchase events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_web_purchase.28d_click	actions.onsite_web_purchase.28d_click	The number of purchase events occurring on an onsite website, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.onsite_web_purchase.28d_view	actions.onsite_web_purchase.28d_view	The number of purchase events occurring on an onsite website, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_web_purchase.7d_click	actions.onsite_web_purchase.7d_click	The number of purchase events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_web_purchase.7d_view	actions.onsite_web_purchase.7d_view	Total number of onsite web purchase actions, attributed within a 7-day view window.	metric
actions.onsite_web_view_content	actions.onsite_web_view_content	The total count of content views on a website, attributed to an ad campaign.	metric
actions.onsite_web_view_content.1d_click	actions.onsite_web_view_content.1d_click	The number of onsite website content view events attributed within 1 day of clicking the ad.	metric
actions.onsite_web_view_content.1d_view	actions.onsite_web_view_content.1d_view	The number of content view events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_web_view_content.28d_click	actions.onsite_web_view_content.28d_click	The number of content view events occurring on an onsite website, attributed to an ad click within a 28-day window. (first search result)	dimension
actions.onsite_web_view_content.28d_view	actions.onsite_web_view_content.28d_view	The number of content view events occurring on an onsite website, attributed to an ad view within a 28-day window. (first search result)	dimension
actions.onsite_web_view_content.7d_click	actions.onsite_web_view_content.7d_click	The number of content view events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_web_view_content.7d_view	actions.onsite_web_view_content.7d_view	The number of times content was viewed on Meta-owned properties, attributed within 7 days of an ad view.	metric
actions.other	actions.other	The total number of actions performed by users on other device types not specifically listed, attributed to your ads.	metric
actions.other.add_payment_info	actions.other.add_payment_info	The number of add payment info events attributed to ads, aggregated across other unspecified devices or platforms.	metric
actions.other.add_to_cart	actions.other.add_to_cart	The total number of ‘add to cart’ actions not covered by other specific types.	metric
actions.other.add_to_cart.1d_click	actions.other.add_to_cart.1d_click	The total number of ‘add to cart’ actions, not otherwise categorized, attributed within 1 day of a user clicking on the ad.	metric
actions.other.add_to_cart.1d_view	actions.other.add_to_cart.1d_view	The total number of ‘add to cart’ actions, not otherwise categorized, attributed within 1 day of a user viewing the ad.	metric
actions.other.add_to_cart.7d_click	actions.other.add_to_cart.7d_click	The total number of ‘add to cart’ actions, not otherwise categorized, attributed within 7 days of a user clicking on the ad.	metric
actions.other.comment	actions.other.comment	The total number of comment actions not covered by other specific types.	metric
actions.other.comment.1d_click	actions.other.comment.1d_click	The total number of comment actions, not otherwise categorized, attributed within 1 day of a user clicking on the ad.	metric
actions.other.comment.7d_click	actions.other.comment.7d_click	The total number of comment actions, not otherwise categorized, attributed within 7 days of a user clicking on the ad.	metric
actions.other.complete_registration	actions.other.complete_registration	The total number of ‘complete registration’ actions not covered by other specific types.	metric
actions.other.complete_registration.1d_click	actions.other.complete_registration.1d_click	The total number of ‘complete registration’ actions, not otherwise categorized, attributed within 1 day of a user clicking on the ad.	metric
actions.other.complete_registration.1d_view	actions.other.complete_registration.1d_view	The total number of ‘complete registration’ actions, not otherwise categorized, attributed within 1 day of a user viewing the ad.	metric
actions.other.complete_registration.7d_click	actions.other.complete_registration.7d_click	The total number of ‘complete registration’ actions, not otherwise categorized, attributed within 7 days of a user clicking on the ad.	metric
actions.other.initiate_checkout	actions.other.initiate_checkout	The total number of ‘initiate checkout’ actions not covered by other specific types.	metric
actions.other.initiate_checkout.1d_click	actions.other.initiate_checkout.1d_click	The total number of ‘initiate checkout’ actions, not otherwise categorized, attributed within 1 day of a user clicking on the ad.	metric
actions.other.initiate_checkout.1d_view	actions.other.initiate_checkout.1d_view	The total number of ‘initiate checkout’ actions, not otherwise categorized, attributed within 1 day of a user viewing the ad.	metric
actions.other.initiate_checkout.7d_click	actions.other.initiate_checkout.7d_click	The total number of ‘initiate checkout’ actions, not otherwise categorized, attributed within 7 days of a user clicking on the ad.	metric
actions.other.landing_page_view	actions.other.landing_page_view	The total number of landing page view actions not covered by other specific types.	metric
actions.other.landing_page_view.1d_click	actions.other.landing_page_view.1d_click	The total number of landing page view actions, not otherwise categorized, attributed within 1 day of a user clicking on the ad.	metric
actions.other.landing_page_view.7d_click	actions.other.landing_page_view.7d_click	The total number of landing page view actions, not otherwise categorized, attributed within 7 days of a user clicking on the ad.	metric
actions.other.leadgen_grouped	actions.other.leadgen_grouped	The total number of lead generation actions categorized within a grouped set, not otherwise categorized.	metric
actions.other.leadgen_grouped.1d_click	actions.other.leadgen_grouped.1d_click	The total number of lead generation actions categorized within a grouped set, not otherwise categorized, attributed within 1 day of a user clicking on the ad.	metric
actions.other.leadgen_grouped.7d_click	actions.other.leadgen_grouped.7d_click	The total number of lead generation actions categorized within a grouped set, not otherwise categorized, attributed within 7 days of a user clicking on the ad.	metric
actions.other.like	actions.other.like	The number of ‘like’ actions attributed to ads, aggregated across other unspecified devices or platforms.	metric
actions.other.link_click	actions.other.link_click	The total number of link click actions not covered by other specific types.	metric
actions.other.link_click.1d_click	actions.other.link_click.1d_click	The total number of link click actions, not otherwise categorized, attributed within 1 day of a user clicking on the ad.	metric
actions.other.link_click.7d_click	actions.other.link_click.7d_click	The total number of link click actions, not otherwise categorized, attributed within 7 days of a user clicking on the ad.	metric
actions.other.offsite_conversion.fb_pixel_add_payment_info	actions.other.offsite_conversion.fb_pixel_add_payment_info	The number of offsite add payment info events, tracked by the Meta Pixel on a website, without a specific attribution window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_add_payment_info.1d_view	actions.other.offsite_conversion.fb_pixel_add_payment_info.1d_view	The number of offsite add payment info events, tracked by the Meta Pixel on a website, attributed to an ad view within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_add_payment_info.7d_click	actions.other.offsite_conversion.fb_pixel_add_payment_info.7d_click	The number of ‘add payment info’ events recorded by the Facebook Pixel on ‘other’ devices, attributed within 7 days of the ad click. This aggregates across all custom action types.	metric
actions.other.offsite_conversion.fb_pixel_add_to_cart	actions.other.offsite_conversion.fb_pixel_add_to_cart	The number of offsite add-to-cart events, tracked by the Meta Pixel on a website, without a specific attribution window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_add_to_cart.1d_click	actions.other.offsite_conversion.fb_pixel_add_to_cart.1d_click	The number of offsite add-to-cart events, tracked by the Meta Pixel on a website, attributed to an ad click within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_add_to_cart.1d_view	actions.other.offsite_conversion.fb_pixel_add_to_cart.1d_view	The number of offsite add-to-cart events, tracked by the Meta Pixel on a website, attributed to an ad view within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_add_to_cart.7d_click	actions.other.offsite_conversion.fb_pixel_add_to_cart.7d_click	The number of offsite add-to-cart events, tracked by the Meta Pixel on a website, attributed to an ad click within a 7-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_complete_registration	actions.other.offsite_conversion.fb_pixel_complete_registration	The number of offsite complete registration events, tracked by the Meta Pixel on a website, without a specific attribution window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_complete_registration.1d_click	actions.other.offsite_conversion.fb_pixel_complete_registration.1d_click	The number of offsite complete registration events, tracked by the Meta Pixel on a website, attributed to an ad click within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_complete_registration.1d_view	actions.other.offsite_conversion.fb_pixel_complete_registration.1d_view	The number of offsite complete registration events, tracked by the Meta Pixel on a website, attributed to an ad view within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_complete_registration.7d_click	actions.other.offsite_conversion.fb_pixel_complete_registration.7d_click	The number of offsite complete registration events, tracked by the Meta Pixel on a website, attributed to an ad click within a 7-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_initiate_checkout	actions.other.offsite_conversion.fb_pixel_initiate_checkout	The number of offsite initiate checkout events, tracked by the Meta Pixel on a website, without a specific attribution window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_initiate_checkout.1d_click	actions.other.offsite_conversion.fb_pixel_initiate_checkout.1d_click	The number of offsite initiate checkout events, tracked by the Meta Pixel on a website, attributed to an ad click within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_initiate_checkout.1d_view	actions.other.offsite_conversion.fb_pixel_initiate_checkout.1d_view	The number of offsite initiate checkout events, tracked by the Meta Pixel on a website, attributed to an ad view within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_initiate_checkout.7d_click	actions.other.offsite_conversion.fb_pixel_initiate_checkout.7d_click	The number of offsite initiate checkout events, tracked by the Meta Pixel on a website, attributed to an ad click within a 7-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_lead	actions.other.offsite_conversion.fb_pixel_lead	The number of offsite lead generation events, tracked by the Meta Pixel on a website, without a specific attribution window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_lead.1d_click	actions.other.offsite_conversion.fb_pixel_lead.1d_click	The number of offsite lead generation events, tracked by the Meta Pixel on a website, attributed to an ad click within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_lead.1d_view	actions.other.offsite_conversion.fb_pixel_lead.1d_view	The number of offsite lead generation events, tracked by the Meta Pixel on a website, attributed to an ad view within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_lead.7d_click	actions.other.offsite_conversion.fb_pixel_lead.7d_click	The number of offsite lead generation events, tracked by the Meta Pixel on a website, attributed to an ad click within a 7-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_purchase	actions.other.offsite_conversion.fb_pixel_purchase	The number of offsite purchase events, tracked by the Meta Pixel on a website, without a specific attribution window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_purchase.1d_click	actions.other.offsite_conversion.fb_pixel_purchase.1d_click	The number of offsite purchase events, tracked by the Meta Pixel on a website, attributed to an ad click within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_purchase.1d_view	actions.other.offsite_conversion.fb_pixel_purchase.1d_view	The number of offsite purchase events, tracked by the Meta Pixel on a website, attributed to an ad view within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_purchase.7d_click	actions.other.offsite_conversion.fb_pixel_purchase.7d_click	The number of offsite purchase events, tracked by the Meta Pixel on a website, attributed to an ad click within a 7-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_search	actions.other.offsite_conversion.fb_pixel_search	The number of offsite search events, tracked by the Meta Pixel on a website, without a specific attribution window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_search.1d_click	actions.other.offsite_conversion.fb_pixel_search.1d_click	The number of offsite search events, tracked by the Meta Pixel on a website, attributed to an ad click within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_search.1d_view	actions.other.offsite_conversion.fb_pixel_search.1d_view	The number of offsite search events, tracked by the Meta Pixel on a website, attributed to an ad view within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_search.7d_click	actions.other.offsite_conversion.fb_pixel_search.7d_click	The number of offsite search events, tracked by the Meta Pixel on a website, attributed to an ad click within a 7-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_view_content	actions.other.offsite_conversion.fb_pixel_view_content	The number of offsite content view events, tracked by the Meta Pixel on a website, without a specific attribution window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_view_content.1d_click	actions.other.offsite_conversion.fb_pixel_view_content.1d_click	The number of offsite content view events, tracked by the Meta Pixel on a website, attributed to an ad click within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_view_content.1d_view	actions.other.offsite_conversion.fb_pixel_view_content.1d_view	The number of offsite content view events, tracked by the Meta Pixel on a website, attributed to an ad view within a 1-day window. (first search result)	metric
actions.other.offsite_conversion.fb_pixel_view_content.7d_click	actions.other.offsite_conversion.fb_pixel_view_content.7d_click	The number of offsite content view events, tracked by the Meta Pixel on a website, attributed to an ad click within a 7-day window. (first search result)	metric
actions.other.omni_add_to_cart	actions.other.omni_add_to_cart	The number of add-to-cart events attributed to ads, occurring across various (omnichannel) platforms, categorized as ‘other’ devices.	metric
actions.other.omni_initiated_checkout	actions.other.omni_initiated_checkout	The number of initiated checkout events attributed to ads, occurring across various (omnichannel) platforms, categorized as ‘other’ devices.	metric
actions.other.omni_purchase	actions.other.omni_purchase	The number of purchase events attributed to ads, occurring across various (omnichannel) platforms, categorized as ‘other’ devices.	metric
actions.other.omni_search	actions.other.omni_search	The number of search events attributed to ads, occurring across various (omnichannel) platforms, categorized as ‘other’ devices.	metric
actions.other.omni_view_content	actions.other.omni_view_content	The number of content view events attributed to ads, occurring across various (omnichannel) platforms, categorized as ‘other’ devices.	metric
actions.other.onsite_conversion.add_to_wishlist	actions.other.onsite_conversion.add_to_wishlist	The number of add-to-wishlist events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking, categorized as ‘other’ devices.	metric
actions.other.onsite_conversion.initiate_checkout	actions.other.onsite_conversion.initiate_checkout	The number of initiated checkout events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking, categorized as ‘other’ devices.	metric
actions.other.onsite_conversion.lead_grouped	actions.other.onsite_conversion.lead_grouped	The total number of grouped lead conversions that occurred on Meta platforms.	metric
actions.other.onsite_conversion.lead_grouped.1d_click	actions.other.onsite_conversion.lead_grouped.1d_click	The number of grouped lead conversions on Meta platforms attributed to a 1-day click-through window.	metric
actions.other.onsite_conversion.lead_grouped.7d_click	actions.other.onsite_conversion.lead_grouped.7d_click	The number of grouped lead conversions on Meta platforms attributed to a 7-day click-through window.	metric
actions.other.onsite_conversion.post_save	actions.other.onsite_conversion.post_save	The number of times a post was saved on an onsite platform, without a specific attribution window. (first search result)	metric
actions.other.onsite_conversion.post_save.1d_click	actions.other.onsite_conversion.post_save.1d_click	The number of times a post was saved on an onsite platform, attributed to an ad click within a 1-day window. (first search result)	metric
actions.other.onsite_conversion.post_save.7d_click	actions.other.onsite_conversion.post_save.7d_click	The number of times a post was saved on an onsite platform, attributed to an ad click within a 7-day window. (first search result)	metric
actions.other.onsite_conversion.purchase	actions.other.onsite_conversion.purchase	The number of purchase events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking, categorized as ‘other’ devices.	metric
actions.other.onsite_conversion.view_content	actions.other.onsite_conversion.view_content	The number of content view events attributed to ads, occurring directly on Meta platforms via onsite conversion tracking, categorized as ‘other’ devices.	metric
actions.other.page_engagement	actions.other.page_engagement	The total number of engagements with a Facebook or Instagram page.	metric
actions.other.page_engagement.1d_click	actions.other.page_engagement.1d_click	The number of page engagements attributed to a 1-day click-through window.	metric
actions.other.page_engagement.1d_view	actions.other.page_engagement.1d_view	The number of page engagements attributed to a 1-day view-through window.	metric
actions.other.page_engagement.7d_click	actions.other.page_engagement.7d_click	The number of page engagements attributed to a 7-day click-through window.	metric
actions.other.page_engagement.7d_view	actions.other.page_engagement.7d_view	The number of page engagements attributed to a 7-day view-through window.	metric
actions.other.post	actions.other.post	The total number of post-related actions, such as likes, comments, or shares.	metric
actions.other.post.1d_click	actions.other.post.1d_click	The number of ‘post’ actions attributed to an ad within 1 day of a click.	metric
actions.other.post.7d_click	actions.other.post.7d_click	The number of ‘post’ actions attributed to an ad within 7 days of a click.	metric
actions.other.post_engagement	actions.other.post_engagement	The total number of post engagement actions.	metric
actions.other.post_engagement.1d_click	actions.other.post_engagement.1d_click	The number of ‘post_engagement’ actions attributed to an ad within 1 day of a click.	metric
actions.other.post_engagement.1d_view	actions.other.post_engagement.1d_view	The number of ‘post_engagement’ actions attributed to an ad within 1 day of a view.	metric
actions.other.post_engagement.7d_click	actions.other.post_engagement.7d_click	The number of ‘post_engagement’ actions attributed to an ad within 7 days of a click.	metric
actions.other.post_engagement.7d_view	actions.other.post_engagement.7d_view	The number of ‘post_engagement’ actions attributed to an ad within 7 days of a view.	metric
actions.other.post_reaction	actions.other.post_reaction	The total number of post reaction actions.	metric
actions.other.post_reaction.1d_click	actions.other.post_reaction.1d_click	The number of ‘post_reaction’ actions attributed to an ad within 1 day of a click.	metric
actions.other.post_reaction.7d_click	actions.other.post_reaction.7d_click	The number of ‘post_reaction’ actions attributed to an ad within 7 days of a click.	metric
actions.other.purchase	actions.other.purchase	The total number of purchase actions.	metric
actions.other.purchase.1d_click	actions.other.purchase.1d_click	The number of ‘purchase’ actions attributed to an ad within 1 day of a click.	metric
actions.other.purchase.1d_view	actions.other.purchase.1d_view	The number of ‘purchase’ actions attributed to an ad within 1 day of a view.	metric
actions.other.purchase.7d_click	actions.other.purchase.7d_click	The number of ‘purchase’ actions attributed to an ad within 7 days of a click.	metric
actions.other.search	actions.other.search	The total number of search actions.	metric
actions.other.search.1d_click	actions.other.search.1d_click	The number of ‘search’ actions attributed to an ad within 1 day of a click.	metric
actions.other.search.1d_view	actions.other.search.1d_view	The number of ‘search’ actions attributed to an ad within 1 day of a view.	metric
actions.other.search.7d_click	actions.other.search.7d_click	The number of ‘search’ actions attributed to an ad within 7 days of a click.	metric
actions.other.video_view	actions.other.video_view	The total number of video view actions.	metric
actions.other.video_view.1d_click	actions.other.video_view.1d_click	The number of ‘video_view’ actions attributed to an ad within 1 day of a click.	metric
actions.other.video_view.1d_view	actions.other.video_view.1d_view	The number of ‘video_view’ actions attributed to an ad within 1 day of a view.	metric
actions.other.video_view.7d_click	actions.other.video_view.7d_click	The number of ‘video_view’ actions attributed to an ad within 7 days of a click.	metric
actions.other.video_view.7d_view	actions.other.video_view.7d_view	The number of ‘video_view’ actions attributed to an ad within 7 days of a view.	metric
actions.other.view_content	actions.other.view_content	The total number of view content actions.	metric
actions.other.view_content.1d_click	actions.other.view_content.1d_click	The number of ‘view_content’ actions attributed to an ad within 1 day of a click.	metric
actions.other.view_content.1d_view	actions.other.view_content.1d_view	The number of ‘view_content’ actions attributed to an ad within 1 day of a view.	metric
actions.other.view_content.7d_click	actions.other.view_content.7d_click	The number of ‘view_content’ actions attributed to an ad within 7 days of a click.	metric
actions.other.{NUM}.landing_page_view	actions.other.{NUM}.landing_page_view	The number of times people landed on a specific page after clicking an ad on an ‘other’ device category.	metric
actions.other.{NUM}.landing_page_view.7d_click	actions.other.{NUM}.landing_page_view.7d_click	The number of landing page views on ‘other’ devices, attributed within 7 days of the ad click.	metric
actions.other.{NUM}.link_click	actions.other.{NUM}.link_click	The total number of times people clicked on a link on ‘other’ device categories.	metric
actions.other.{NUM}.link_click.7d_click	actions.other.{NUM}.link_click.7d_click	The number of link clicks on ‘other’ devices, attributed within 7 days of the ad click.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_add_payment_info	actions.other.{NUM}.offsite_conversion.fb_pixel_add_payment_info	The number of ‘add payment info’ events recorded by the Facebook Pixel on ‘other’ devices.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_add_payment_info.7d_click	actions.other.{NUM}.offsite_conversion.fb_pixel_add_payment_info.7d_click	The number of ‘add payment info’ events recorded by the Facebook Pixel on ‘other’ devices, attributed within 7 days of the ad click.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_add_to_cart	actions.other.{NUM}.offsite_conversion.fb_pixel_add_to_cart	The number of ‘add to cart’ events recorded by the Facebook Pixel on ‘other’ devices.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_add_to_cart.7d_click	actions.other.{NUM}.offsite_conversion.fb_pixel_add_to_cart.7d_click	The number of ‘add to cart’ events recorded by the Facebook Pixel on ‘other’ devices, attributed within 7 days of the ad click.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_custom	actions.other.{NUM}.offsite_conversion.fb_pixel_custom	The number of custom conversion events recorded by the Facebook Pixel on ‘other’ devices.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_purchase	actions.other.{NUM}.offsite_conversion.fb_pixel_purchase	The number of purchase events recorded by the Facebook Pixel on ‘other’ devices.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_purchase.7d_click	actions.other.{NUM}.offsite_conversion.fb_pixel_purchase.7d_click	The number of purchase events recorded by the Facebook Pixel on ‘other’ devices, attributed within 7 days of the ad click.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_search	actions.other.{NUM}.offsite_conversion.fb_pixel_search	The number of search events recorded by the Facebook Pixel on ‘other’ devices.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_search.7d_click	actions.other.{NUM}.offsite_conversion.fb_pixel_search.7d_click	The number of search events recorded by the Facebook Pixel on ‘other’ devices, attributed within 7 days of the ad click.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_view_content	actions.other.{NUM}.offsite_conversion.fb_pixel_view_content	The number of ‘view content’ events recorded by the Facebook Pixel on ‘other’ devices.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_view_content.7d_click	actions.other.{NUM}.offsite_conversion.fb_pixel_view_content.7d_click	The number of ‘view content’ events recorded by the Facebook Pixel on ‘other’ devices, attributed within 7 days of the ad click.	metric
actions.other.{NUM}.page_engagement	actions.other.{NUM}.page_engagement	The total number of times people engaged with a Facebook Page on ‘other’ device categories.	metric
actions.other.{NUM}.page_engagement.7d_click	actions.other.{NUM}.page_engagement.7d_click	The number of page engagements on ‘other’ devices, attributed within 7 days of the ad click.	metric
actions.other.{NUM}.post_engagement	actions.other.{NUM}.post_engagement	The total number of times people engaged with a post on ‘other’ device categories, including reactions, comments, shares, and clicks.	metric
actions.other.{NUM}.post_engagement.7d_click	actions.other.{NUM}.post_engagement.7d_click	The number of post engagements on ‘other’ devices, attributed within 7 days of the ad click.	metric
actions.outbound_click	actions.outbound_click	The total count of clicks on links that lead outside Meta’s platforms, attributed to an ad campaign.	dimension
actions.outbound_click.1d_click	actions.outbound_click.1d_click	The number of clicks that led off Meta-owned properties, attributed within 1 day of an ad click.	dimension
actions.outbound_click.1d_view	actions.outbound_click.1d_view	The number of outbound clicks attributed to ads within 1 day of a person viewing the ad.	dimension
actions.outbound_click.28d_click	actions.outbound_click.28d_click	The number of ‘outbound_click’ actions attributed to an ad within 28 days of a click.	dimension
actions.outbound_click.28d_view	actions.outbound_click.28d_view	The number of ‘outbound_click’ actions attributed to an ad within 28 days of a view.	dimension
actions.outbound_click.7d_click	actions.outbound_click.7d_click	The number of outbound clicks attributed to ads within 7 days of a person clicking the ad.	dimension
actions.outbound_click.7d_view	actions.outbound_click.7d_view	The number of clicks on an ad leading to an external destination (outbound click) attributed to ad views within a 7-day window.	dimension
actions.page_engagement	actions.page_engagement	The total count of engagement actions on a Facebook Page, attributed to an ad campaign.	metric
actions.page_engagement.1d_click	actions.page_engagement.1d_click	The number of page engagement actions attributed to a click on an ad within a 1-day attribution window.	metric
actions.page_engagement.1d_view	actions.page_engagement.1d_view	The number of page engagement actions attributed to a view of an ad within a 1-day attribution window.	metric
actions.page_engagement.28d_click	actions.page_engagement.28d_click	The number of page engagement actions attributed to a click on an ad within a 28-day attribution window.	metric
actions.page_engagement.28d_view	actions.page_engagement.28d_view	The number of page engagement actions attributed to a view of an ad within a 28-day attribution window.	metric
actions.page_engagement.7d_click	actions.page_engagement.7d_click	The number of page engagement actions attributed to a click on an ad within a 7-day attribution window.	metric
actions.page_engagement.7d_view	actions.page_engagement.7d_view	The number of page engagement actions attributed to a view of an ad within a 7-day attribution window.	metric
actions.page_engagement.action_destination	actions.page_engagement.action_destination	The destination where people engaged with a page after clicking on an ad.	dimension
actions.page_engagement.action_device	actions.page_engagement.action_device	The device on which a page engagement occurred, attributed to an ad campaign.	dimension
actions.page_engagement.action_target_id	actions.page_engagement.action_target_id	The identifier of the target object involved in a page engagement, attributed to an ad campaign.	dimension
actions.page_engagement.inline	actions.page_engagement.inline	The total count of inline engagement actions on a Facebook Page, attributed to an ad campaign.	metric
actions.page_story	actions.page_story	The total count of stories created on a Facebook Page, attributed to an ad campaign.	dimension
actions.page_story.1d_click	actions.page_story.1d_click	The number of engagements with a Page story, attributed within 1 day of an ad click.	dimension
actions.page_story.1d_view	actions.page_story.1d_view	The number of interactions with a Page story attributed to ads within 1 day of a person viewing the ad.	dimension
actions.page_story.28d_click	actions.page_story.28d_click	The number of ‘page_story’ actions attributed to an ad within 28 days of a click.	dimension
actions.page_story.28d_view	actions.page_story.28d_view	The number of ‘page_story’ actions attributed to an ad within 28 days of a view.	dimension
actions.page_story.7d_click	actions.page_story.7d_click	The number of interactions with a Page story attributed to ads within 7 days of a person clicking the ad.	dimension
actions.page_story.7d_view	actions.page_story.7d_view	The number of times users viewed or interacted with a page’s story, attributed to ad views within a 7-day window.	dimension
actions.photo_view	actions.photo_view	The total count of photo views, attributed to an ad campaign.	dimension
actions.photo_view.1d_click	actions.photo_view.1d_click	The number of photo views attributed to a click on an ad within a 1-day attribution window.	dimension
actions.photo_view.1d_view	actions.photo_view.1d_view	The number of photo views attributed to ads within 1 day of a person viewing the ad.	dimension
actions.photo_view.28d_click	actions.photo_view.28d_click	The number of photo views attributed to a click on an ad within a 28-day attribution window.	dimension
actions.photo_view.28d_view	actions.photo_view.28d_view	The number of ‘photo_view’ actions attributed to an ad within 28 days of a view.	dimension
actions.photo_view.7d_click	actions.photo_view.7d_click	The number of photo views attributed to a click on an ad within a 7-day attribution window.	metric
actions.photo_view.7d_view	actions.photo_view.7d_view	The number of times users viewed photos, attributed to ad views within a 7-day window.	dimension
actions.photo_view.action_destination	actions.photo_view.action_destination	The destination where people viewed photos after clicking on an ad.	dimension
actions.photo_view.action_device	actions.photo_view.action_device	The device on which a photo view occurred, attributed to an ad campaign.	dimension
actions.photo_view.action_target_id	actions.photo_view.action_target_id	The identifier of the photo that was viewed, attributed to an ad campaign.	dimension
actions.photo_view.inline	actions.photo_view.inline	The number of times an ad’s photo was viewed directly within the ad itself (inline), attributed to ad exposure.	dimension
actions.post	actions.post	The number of post-related actions attributed to your ads, such as shares.	metric
actions.post.1d_click	actions.post.1d_click	The number of post-related actions attributed to an ad within 1 day of a click on the ad.	metric
actions.post.1d_view	actions.post.1d_view	The number of post interactions attributed to ads within 1 day of a person viewing the ad.	dimension
actions.post.28d_click	actions.post.28d_click	The number of post-related actions attributed to an ad within 28 days of a click on the ad.	metric
actions.post.28d_view	actions.post.28d_view	The number of ‘post’ actions attributed to an ad within 28 days of a view.	dimension
actions.post.7d_click	actions.post.7d_click	The number of post-related actions attributed to an ad within 7 days of a click on the ad.	metric
actions.post.7d_view	actions.post.7d_view	The number of post interactions or views, attributed to ad views within a 7-day window.	dimension
actions.post.action_destination	actions.post.action_destination	A breakdown of post-related actions by the destination where people landed after interacting with the ad.	dimension
actions.post.action_device	actions.post.action_device	A breakdown of post-related actions by the device on which the action occurred.	dimension
actions.post.action_target_id	actions.post.action_target_id	A breakdown of post-related actions by the ID of the specific target associated with the action.	dimension
actions.post.inline	actions.post.inline	The number of post-related actions performed directly on the ad itself (inline), attributed to ad exposure.	metric
actions.post_engagement.1d_click	actions.post_engagement.1d_click	The number of post engagement actions attributed to an ad within 1 day of a click on the ad.	metric
actions.post_engagement.1d_view	actions.post_engagement.1d_view	The number of post engagement actions attributed to an ad within 1 day of viewing the ad.	metric
actions.post_engagement.28d_click	actions.post_engagement.28d_click	The number of post engagement actions attributed to an ad within 28 days of a click on the ad.	metric
actions.post_engagement.28d_view	actions.post_engagement.28d_view	The number of post engagement actions attributed to an ad within 28 days of viewing the ad.	metric
actions.post_engagement.7d_click	actions.post_engagement.7d_click	The number of post engagement actions attributed to an ad within 7 days of a click on the ad.	metric
actions.post_engagement.7d_view	actions.post_engagement.7d_view	The number of post engagement actions attributed to an ad within 7 days of viewing the ad.	metric
actions.post_engagement.action_destination	actions.post_engagement.action_destination	A breakdown of post engagement actions by the destination where people landed after interacting with the ad.	dimension
actions.post_engagement.action_device	actions.post_engagement.action_device	A breakdown of post engagement actions by the device on which the action occurred.	dimension
actions.post_engagement.action_target_id	actions.post_engagement.action_target_id	A breakdown of post engagement actions by the ID of the specific target associated with the action.	dimension
actions.post_engagement.inline	actions.post_engagement.inline	The number of post engagement actions performed directly on the ad itself (inline), attributed to ad exposure.	metric
actions.post_interaction_gross	actions.post_interaction_gross	The gross number of interactions with a post attributed to the ad.	metric
actions.post_like	actions.post_like	The total number of ‘like’ reactions on a post.	metric
actions.post_reaction	actions.post_reaction	The number of reactions (like, love, haha, wow, sad, angry) on a post attributed to your ads.	dimension
actions.post_reaction.1d_click	actions.post_reaction.1d_click	The number of post reactions attributed to an ad within 1 day of a click on the ad.	metric
actions.post_reaction.1d_view	actions.post_reaction.1d_view	The number of reactions to a post attributed to ads within 1 day of a person viewing the ad.	dimension
actions.post_reaction.28d_click	actions.post_reaction.28d_click	The number of post reactions attributed to an ad within 28 days of a click on the ad.	metric
actions.post_reaction.28d_view	actions.post_reaction.28d_view	The number of ‘post_reaction’ actions attributed to an ad within 28 days of a view.	dimension
actions.post_reaction.7d_click	actions.post_reaction.7d_click	The number of post reactions attributed to an ad within 7 days of a click on the ad.	metric
actions.post_reaction.7d_view	actions.post_reaction.7d_view	The number of times users reacted to a post (like, love, etc.), attributed to ad views within a 7-day window.	dimension
actions.post_reaction.action_destination	actions.post_reaction.action_destination	A breakdown of post reactions by the destination where people landed after interacting with the ad.	dimension
actions.post_reaction.action_device	actions.post_reaction.action_device	A breakdown of post reactions by the device on which the action occurred.	dimension
actions.post_reaction.action_reaction	actions.post_reaction.action_reaction	The type of reaction (Like, Love, Haha, Wow, Sad, Angry) on your posts or ads, used as an action breakdown.	dimension
actions.post_reaction.action_target_id	actions.post_reaction.action_target_id	A breakdown of post reactions by the ID of the specific target associated with the action.	dimension
actions.post_reaction.angry	actions.post_reaction.angry	The number of ‘angry’ reactions to a post.	dimension
actions.post_reaction.haha	actions.post_reaction.haha	The number of ‘haha’ reactions to a post.	metric
actions.post_reaction.inline	actions.post_reaction.inline	The number of post reactions performed directly on the ad itself (inline), attributed to ad exposure.	metric
actions.post_reaction.like	actions.post_reaction.like	The number of ‘like’ reactions on ads or boosted posts.	metric
actions.post_reaction.love	actions.post_reaction.love	The number of ‘love’ reactions to a post.	metric
actions.post_reaction.sad	actions.post_reaction.sad	The number of ‘sad’ reactions to a post.	dimension
actions.post_reaction.wow	actions.post_reaction.wow	The number of ‘wow’ reactions to a post.	dimension
actions.post_save	actions.post_save	The number of times a post was saved, attributed to ads.	metric
actions.post_shares	actions.post_shares	The total number of times posts were shared.	dimension
actions.post_story	actions.post_story	The number of post story actions attributed to the ad.	dimension
actions.post_story.1d_click	actions.post_story.1d_click	The number of engagements with a post story, attributed within 1 day of an ad click.	dimension
actions.post_story.1d_view	actions.post_story.1d_view	The number of interactions with a post story attributed to ads within 1 day of a person viewing the ad.	dimension
actions.post_story.28d_click	actions.post_story.28d_click	The number of ‘post_story’ actions attributed to an ad within 28 days of a click.	dimension
actions.post_story.28d_view	actions.post_story.28d_view	The number of ‘post_story’ actions attributed to an ad within 28 days of a view.	dimension
actions.post_story.7d_click	actions.post_story.7d_click	The number of interactions with a post story attributed to ads within 7 days of a person clicking the ad.	dimension
actions.post_story.7d_view	actions.post_story.7d_view	The number of times users viewed or interacted with a post’s story, attributed to ad views within a 7-day window.	dimension
actions.purchase.1d_click	actions.purchase.1d_click	The number of purchase actions attributed to an ad within 1 day of a click on the ad.	metric
actions.purchase.1d_view	actions.purchase.1d_view	The number of purchase actions attributed to an ad within 1 day of viewing the ad.	metric
actions.purchase.28d_click	actions.purchase.28d_click	The number of purchase actions attributed to an ad within 28 days of a click on the ad.	metric
actions.purchase.28d_view	actions.purchase.28d_view	The number of ‘purchase’ actions attributed to an ad within 28 days of a view.	dimension
actions.purchase.7d_click	actions.purchase.7d_click	The number of purchase events attributed to ads within 7 days of a person clicking the ad.	metric
actions.purchase.7d_view	actions.purchase.7d_view	The number of purchase actions attributed to an ad within 7 days of viewing the ad.	metric
actions.purchase.action_destination	actions.purchase.action_destination	The number of ‘purchase’ actions, broken down by the destination where the action occurred.	metric
actions.purchase.action_device	actions.purchase.action_device	Breakdown of purchase actions by the device used.	dimension
actions.receive_offer.1d_click	actions.receive_offer.1d_click	The number of times an offer was received, attributed within 1 day of an ad click.	dimension
actions.receive_offer.1d_view	actions.receive_offer.1d_view	The number of times an offer was received, attributed to ads within 1 day of a person viewing the ad.	dimension
actions.receive_offer.28d_click	actions.receive_offer.28d_click	The number of ‘receive_offer’ actions attributed to an ad within 28 days of a click.	dimension
actions.receive_offer.28d_view	actions.receive_offer.28d_view	The number of ‘receive_offer’ actions attributed to an ad within 28 days of a view.	dimension
actions.receive_offer.7d_click	actions.receive_offer.7d_click	The number of times an offer was received, attributed to ads within 7 days of a person clicking the ad.	dimension
actions.receive_offer.7d_view	actions.receive_offer.7d_view	The number of times users received an offer, attributed to ad views within a 7-day window.	dimension
actions.receive_offer.action_device	actions.receive_offer.action_device	The device type on which an offer receipt action was recorded.	dimension
actions.rsvp.1d_click	actions.rsvp.1d_click	The number of RSVP actions attributed to an ad within 1 day of a click on the ad.	dimension
actions.rsvp.1d_view	actions.rsvp.1d_view	The number of RSVP actions attributed to an ad within 1 day of viewing the ad.	dimension
actions.rsvp.28d_click	actions.rsvp.28d_click	The number of RSVP actions attributed to an ad within 28 days of a click on the ad.	dimension
actions.rsvp.28d_view	actions.rsvp.28d_view	The number of RSVP actions attributed to an ad within 28 days of viewing the ad.	dimension
actions.rsvp.7d_click	actions.rsvp.7d_click	The number of RSVP actions attributed to an ad within 7 days of a click on the ad.	dimension
actions.rsvp.7d_view	actions.rsvp.7d_view	The number of RSVP actions attributed to an ad within 7 days of viewing the ad.	dimension
actions.rsvp.action_destination	actions.rsvp.action_destination	A breakdown of RSVP actions by the destination where people landed after interacting with the ad.	dimension
actions.rsvp.action_device	actions.rsvp.action_device	A breakdown of RSVP actions by the device on which the action occurred.	dimension
actions.rsvp.action_target_id	actions.rsvp.action_target_id	A breakdown of RSVP actions by the ID of the specific target associated with the action.	dimension
actions.rsvp.inline	actions.rsvp.inline	The total number of RSVPs (responses to event invitations) made directly within the ad or platform interface. This is a specific action type available through the Insights API.	metric
actions.search	actions.search	The number of searches performed on your website or app, attributed to your ads.	metric
actions.search.1d_click	actions.search.1d_click	The number of ‘search’ actions attributed to an ad within 1 day of a click.	dimension
actions.search.1d_view	actions.search.1d_view	The number of search actions attributed to an ad within 1 day of viewing the ad.	metric
actions.search.28d_click	actions.search.28d_click	The number of search actions attributed to an ad within 28 days of a click on the ad.	metric
actions.search.28d_view	actions.search.28d_view	The number of ‘search’ actions attributed to an ad within 28 days of a view.	dimension
actions.search.7d_click	actions.search.7d_click	The number of searches attributed to ads within 7 days of a person clicking the ad.	dimension
actions.search.7d_view	actions.search.7d_view	The number of search actions attributed to an ad within 7 days of viewing the ad.	metric
actions.search.action_device	actions.search.action_device	Breakdown of search actions by the device used.	dimension
actions.store_visit_with_dwell	actions.store_visit_with_dwell	The number of store visits with a significant dwell time attributed to the ad.	dimension
actions.store_visit_with_dwell.1d_click	actions.store_visit_with_dwell.1d_click	The number of store visits with a measured dwell time, attributed within 1 day of an ad click.	dimension
actions.store_visit_with_dwell.1d_view	actions.store_visit_with_dwell.1d_view	The number of store visits with a specified dwell time attributed to ads within 1 day of a person viewing the ad.	dimension
actions.store_visit_with_dwell.28d_click	actions.store_visit_with_dwell.28d_click	The number of ‘store_visit_with_dwell’ actions attributed to an ad within 28 days of a click.	dimension
actions.store_visit_with_dwell.28d_view	actions.store_visit_with_dwell.28d_view	The number of ‘store_visit_with_dwell’ actions attributed to an ad within 28 days of a view.	dimension
actions.store_visit_with_dwell.7d_click	actions.store_visit_with_dwell.7d_click	The number of store visits with a specified dwell time attributed to ads within 7 days of a person clicking the ad.	dimension
actions.store_visit_with_dwell.7d_view	actions.store_visit_with_dwell.7d_view	The number of store visits with a significant dwell time, attributed to ad views within a 7-day window.	dimension
actions.submit_application_total	actions.submit_application_total	The total number of application submission actions attributed to the ad.	dimension
actions.submit_application_total.1d_click	actions.submit_application_total.1d_click	The total number of application submissions, attributed within 1 day of an ad click.	dimension
actions.submit_application_total.1d_view	actions.submit_application_total.1d_view	The total number of application submissions attributed to ads within 1 day of a person viewing the ad.	dimension
actions.submit_application_total.28d_click	actions.submit_application_total.28d_click	The number of ‘submit_application_total’ actions attributed to an ad within 28 days of a click.	dimension
actions.submit_application_total.28d_view	actions.submit_application_total.28d_view	The number of ‘submit_application_total’ actions attributed to an ad within 28 days of a view.	dimension
actions.submit_application_total.7d_click	actions.submit_application_total.7d_click	The total number of application submissions attributed to ads within 7 days of a person clicking the ad.	dimension
actions.submit_application_total.7d_view	actions.submit_application_total.7d_view	The number of “submit application” actions, including both on-site and off-site actions, attributed within 7 days of viewing your ad.	dimension
actions.submit_application_website	actions.submit_application_website	The number of application submission actions completed on a website, attributed to the ad.	dimension
actions.submit_application_website.1d_click	actions.submit_application_website.1d_click	The number of application submissions that occurred on a website, attributed within 1 day of an ad click.	dimension
actions.submit_application_website.1d_view	actions.submit_application_website.1d_view	The number of website application submissions attributed to ads within 1 day of a person viewing the ad.	dimension
actions.submit_application_website.28d_click	actions.submit_application_website.28d_click	The number of ‘submit_application_website’ actions attributed to an ad within 28 days of a click.	dimension
actions.submit_application_website.28d_view	actions.submit_application_website.28d_view	The number of ‘submit_application_website’ actions attributed to an ad within 28 days of a view.	dimension
actions.submit_application_website.7d_click	actions.submit_application_website.7d_click	The number of website application submissions attributed to ads within 7 days of a person clicking the ad.	dimension
actions.submit_application_website.7d_view	actions.submit_application_website.7d_view	The number of “submit application” actions that occurred on your website, attributed within 7 days of viewing your ad.	dimension
actions.subscribe	actions.subscribe	The number of subscription actions attributed to the ad.	dimension
actions.subscribe.1d_click	actions.subscribe.1d_click	The number of subscriptions, attributed within 1 day of an ad click.	dimension
actions.subscribe.1d_view	actions.subscribe.1d_view	The number of subscription events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.subscribe.28d_click	actions.subscribe.28d_click	The number of ‘subscribe’ actions attributed to an ad within 28 days of a click.	dimension
actions.subscribe.28d_view	actions.subscribe.28d_view	The number of ‘subscribe’ actions attributed to an ad within 28 days of a view.	dimension
actions.subscribe.7d_click	actions.subscribe.7d_click	The number of subscription events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.subscribe.7d_view	actions.subscribe.7d_view	The number of times users subscribed to content or a service, attributed to ad views within a 7-day window.	dimension
actions.tab_view	actions.tab_view	The number of tab view actions attributed to the ad.	dimension
actions.tab_view.1d_click	actions.tab_view.1d_click	The number of times a tab was viewed, attributed within 1 day of an ad click.	dimension
actions.tab_view.1d_view	actions.tab_view.1d_view	The number of tab views attributed to ads within 1 day of a person viewing the ad.	dimension
actions.tab_view.28d_click	actions.tab_view.28d_click	The number of ‘tab_view’ actions attributed to an ad within 28 days of a click.	dimension
actions.tab_view.28d_view	actions.tab_view.28d_view	The number of ‘tab_view’ actions attributed to an ad within 28 days of a view.	dimension
actions.tab_view.7d_click	actions.tab_view.7d_click	The number of tab views attributed to ads within 7 days of a person clicking the ad.	dimension
actions.tab_view.7d_view	actions.tab_view.7d_view	The number of times users viewed a tab on a page, attributed to ad views within a 7-day window.	dimension
actions.unlike	actions.unlike	The total number of unlike actions.	metric
actions.unlike.action_device	actions.unlike.action_device	The device type on which an ‘unlike’ action was recorded.	dimension
actions.video_play_actions	actions.video_play_actions	The number of video play actions recorded for the ad.	dimension
actions.video_session_summary_delta	actions.video_session_summary_delta		metric
actions.video_view	actions.video_view	The number of video views (at least 3 seconds) attributed to your ads.	dimension
actions.video_view.1d_click	actions.video_view.1d_click	The number of video view actions attributed to an ad within 1 day of a click on the ad.	metric
actions.video_view.1d_view	actions.video_view.1d_view	The number of video view actions attributed to an ad within 1 day of viewing the ad.	metric
actions.video_view.28d_click	actions.video_view.28d_click	The number of video view actions attributed to an ad within 28 days of a click on the ad.	metric
actions.video_view.28d_view	actions.video_view.28d_view	The number of video view actions attributed to an ad within 28 days of viewing the ad.	metric
actions.video_view.7d_click	actions.video_view.7d_click	The number of video view actions attributed to an ad within 7 days of a click on the ad.	metric
actions.video_view.7d_view	actions.video_view.7d_view	The number of video view actions attributed to an ad within 7 days of viewing the ad.	metric
actions.video_view.action_destination	actions.video_view.action_destination	The destination where a video view action occurred.	metric
actions.video_view.action_device	actions.video_view.action_device	A breakdown of video view actions by the device on which the action occurred.	dimension
actions.video_view.action_target_id	actions.video_view.action_target_id	The ID of the specific target (e.g., video, page) that was viewed as part of a video view action.	dimension
actions.video_view.auto_play	actions.video_view.auto_play	The total number of video views initiated automatically (auto-play) on an ad.	metric
actions.video_view.auto_play.1d_view	actions.video_view.auto_play.1d_view	The number of autoplay video views attributed to an ad within 1 day of viewing the ad.	metric
actions.video_view.auto_play.28d_view	actions.video_view.auto_play.28d_view	The number of autoplay video views attributed to an ad within 28 days of viewing the ad.	metric
actions.video_view.auto_play.7d_view	actions.video_view.auto_play.7d_view	The number of autoplay video views attributed to an ad within 7 days of viewing the ad.	metric
actions.video_view.auto_play.action_destination	actions.video_view.auto_play.action_destination	A breakdown of autoplay video views by the destination where people landed after interacting with the ad.	metric
actions.video_view.auto_play.action_device	actions.video_view.auto_play.action_device	A breakdown of autoplay video views by the device on which the action occurred.	dimension
actions.video_view.auto_play.action_target_id	actions.video_view.auto_play.action_target_id	A breakdown of autoplay video views by the ID of the specific target associated with the action.	dimension
actions.video_view.click_to_play	actions.video_view.click_to_play	The total number of video views initiated by a user clicking to play an ad’s video.	dimension
actions.video_view.click_to_play.1d_click	actions.video_view.click_to_play.1d_click	The number of click-to-play video views attributed to an ad within 1 day of a click on the ad.	dimension
actions.video_view.click_to_play.28d_click	actions.video_view.click_to_play.28d_click	The number of click-to-play video views attributed to an ad within 28 days of a click on the ad.	dimension
actions.video_view.click_to_play.7d_click	actions.video_view.click_to_play.7d_click	The number of click-to-play video views attributed to an ad within 7 days of a click on the ad.	dimension
actions.video_view.click_to_play.action_destination	actions.video_view.click_to_play.action_destination	A breakdown of click-to-play video views by the destination where people landed after interacting with the ad.	dimension
actions.video_view.click_to_play.action_device	actions.video_view.click_to_play.action_device	A breakdown of click-to-play video views by the device on which the action occurred.	dimension
actions.video_view.click_to_play.action_target_id	actions.video_view.click_to_play.action_target_id	A breakdown of click-to-play video views by the ID of the specific target associated with the action.	dimension
actions.video_view.inline	actions.video_view.inline	The number of video views that occurred directly within the ad itself (inline), attributed to ad exposure.	metric
actions.video_view.total	actions.video_view.total	The total number of video views recorded for an ad.	metric
actions.video_view.total.1d_click	actions.video_view.total.1d_click	The total number of video views attributed to an ad within 1 day of a click on the ad.	dimension
actions.video_view.total.1d_view	actions.video_view.total.1d_view	The total number of video views attributed to an ad within 1 day of viewing the ad.	metric
actions.video_view.total.28d_click	actions.video_view.total.28d_click	The total number of video views attributed to an ad within 28 days of a click on the ad.	dimension
actions.video_view.total.28d_view	actions.video_view.total.28d_view	The total number of video views attributed to an ad within 28 days of viewing the ad.	metric
actions.video_view.total.7d_click	actions.video_view.total.7d_click	The total number of video views attributed to an ad within 7 days of a click on the ad.	dimension
actions.video_view.total.7d_view	actions.video_view.total.7d_view	The total number of video views attributed to an ad within 7 days of viewing the ad.	metric
actions.video_view.total.action_destination	actions.video_view.total.action_destination	A breakdown of total video views by the destination where people landed after interacting with the ad.	metric
actions.video_view.total.action_device	actions.video_view.total.action_device	A breakdown of total video views by the device on which the action occurred.	dimension
actions.video_view.total.action_target_id	actions.video_view.total.action_target_id	A breakdown of total video views by the ID of the specific target associated with the action.	dimension
actions.view_content	actions.view_content	The number of times content was viewed on your website or app, attributed to your ads.	metric
actions.view_content.1d_click	actions.view_content.1d_click	The number of content view actions attributed to an ad within 1 day of a click on the ad.	metric
actions.view_content.1d_view	actions.view_content.1d_view	The number of content view actions attributed to an ad within 1 day of viewing the ad.	metric
actions.view_content.28d_click	actions.view_content.28d_click	The number of content view actions attributed to an ad within 28 days of a click on the ad.	metric
actions.view_content.28d_view	actions.view_content.28d_view	The number of ‘view_content’ actions attributed to an ad within 28 days of a view.	dimension
actions.view_content.7d_click	actions.view_content.7d_click	The number of content views attributed to ads within 7 days of a person clicking the ad.	metric
actions.view_content.7d_view	actions.view_content.7d_view	The number of content view actions attributed to an ad within 7 days of viewing the ad.	metric
actions.view_content.action_destination	actions.view_content.action_destination	The number of ‘view content’ actions, broken down by the destination where the action occurred.	metric
actions.view_content.action_device	actions.view_content.action_device	Breakdown of view content actions by the device used.	dimension
actions.visit_instagram_profile	actions.visit_instagram_profile	The number of visits to your Instagram profile attributed to your ads.	metric
actions.visit_instagram_profile.7d_click	actions.visit_instagram_profile.7d_click	The total number of visits to an Instagram profile, attributed within 7 days of a click on your ad.	metric
actions.vote	actions.vote	The total number of vote actions.	dimension
actions.web_app_in_store_purchase	actions.web_app_in_store_purchase	The number of web or app-initiated in-store purchase actions.	metric
actions.web_app_in_store_purchase.1d_click	actions.web_app_in_store_purchase.1d_click	Total number of web app in-store purchase actions, attributed within a 1-day click window.	metric
actions.web_app_in_store_purchase.1d_view	actions.web_app_in_store_purchase.1d_view	The number of in-store purchase events initiated from web or app, attributed within 1 day of viewing the ad.	metric
actions.web_app_in_store_purchase.28d_click	actions.web_app_in_store_purchase.28d_click	Total number of web app in-store purchase actions, attributed within a 28-day click window.	metric
actions.web_app_in_store_purchase.28d_view	actions.web_app_in_store_purchase.28d_view	Total number of web app in-store purchase actions, attributed within a 28-day view window.	metric
actions.web_app_in_store_purchase.7d_click	actions.web_app_in_store_purchase.7d_click	The number of in-store purchase events initiated from web or app, attributed within 7 days of clicking the ad.	metric
actions.web_app_in_store_purchase.7d_view	actions.web_app_in_store_purchase.7d_view	Total number of web app in-store purchase actions, attributed within a 7-day view window.	metric
actions.web_in_store_purchase	actions.web_in_store_purchase	The number of web-initiated in-store purchase actions.	metric
actions.web_in_store_purchase.1d_click	actions.web_in_store_purchase.1d_click	The number of purchases initiated online and completed in-store, attributed within 1 day of an ad click.	metric
actions.web_in_store_purchase.1d_view	actions.web_in_store_purchase.1d_view	The number of in-store purchase events initiated from the web, attributed within 1 day of viewing the ad.	metric
actions.web_in_store_purchase.28d_click	actions.web_in_store_purchase.28d_click	Total number of web in-store purchase actions, attributed within a 28-day click window.	metric
actions.web_in_store_purchase.28d_view	actions.web_in_store_purchase.28d_view	Total number of web in-store purchase actions, attributed within a 28-day view window.	metric
actions.web_in_store_purchase.7d_click	actions.web_in_store_purchase.7d_click	The number of in-store purchase events initiated from the web, attributed within 7 days of clicking the ad.	metric
actions.web_in_store_purchase.7d_view	actions.web_in_store_purchase.7d_view	Total number of web in-store purchase actions, attributed within a 7-day view window.	metric
actions.{NUM}.android_smartphone.link_click	actions.{NUM}.android_smartphone.link_click	The number of link clicks from ads displayed on Android smartphones for a specific action type. This is an action type metric available through the Insights API.	metric
actions.{NUM}.android_smartphone.link_click.7d_click	actions.{NUM}.android_smartphone.link_click.7d_click	The number of link clicks from ads displayed on Android smartphones for a specific action type, attributed within a 7-day click window. This is an action type metric available through the Insights API.	metric
actions.{NUM}.android_smartphone.page_engagement	actions.{NUM}.android_smartphone.page_engagement	The number of page engagements from ads displayed on Android smartphones for a specific action type. This is an action type metric available through the Insights API.	metric
actions.{NUM}.android_smartphone.page_engagement.7d_click	actions.{NUM}.android_smartphone.page_engagement.7d_click	The number of page engagements from ads displayed on Android smartphones for a specific action type, attributed within a 7-day click window. This is an action type metric available through the Insights API.	metric
actions.{NUM}.android_smartphone.post_engagement	actions.{NUM}.android_smartphone.post_engagement	The number of post engagements from ads displayed on Android smartphones for a specific action type. This is an action type metric available through the Insights API.	metric
actions.{NUM}.android_smartphone.post_engagement.7d_click	actions.{NUM}.android_smartphone.post_engagement.7d_click	The number of post engagements from ads displayed on Android smartphones for a specific action type, attributed within a 7-day click window. This is an action type metric available through the Insights API.	metric
actions.{NUM}.android_smartphone.video_view	actions.{NUM}.android_smartphone.video_view	The total number of video views on an Android smartphone.	metric
actions.{NUM}.android_tablet.link_click	actions.{NUM}.android_tablet.link_click	The number of link clicks from ads displayed on Android tablets for a specific action type. This is an action type metric available through the Insights API.	metric
actions.{NUM}.android_tablet.link_click.7d_click	actions.{NUM}.android_tablet.link_click.7d_click	The number of link clicks from ads displayed on Android tablets for a specific action type, attributed within a 7-day click window. This is an action type metric available through the Insights API.	metric
actions.{NUM}.android_tablet.page_engagement	actions.{NUM}.android_tablet.page_engagement	The number of page engagements from ads displayed on Android tablets for a specific action type. This is an action type metric available through the Insights API.	metric
actions.{NUM}.android_tablet.page_engagement.7d_click	actions.{NUM}.android_tablet.page_engagement.7d_click	The number of page engagements from ads displayed on Android tablets for a specific action type, attributed within a 7-day click window. This is an action type metric available through the Insights API.	metric
actions.{NUM}.android_tablet.post_engagement	actions.{NUM}.android_tablet.post_engagement	The number of post engagements from ads displayed on Android tablets for a specific action type. This is an action type metric available through the Insights API.	metric
actions.{NUM}.android_tablet.post_engagement.7d_click	actions.{NUM}.android_tablet.post_engagement.7d_click	The number of post engagements from ads displayed on Android tablets for a specific action type, attributed within a 7-day click window. This is an action type metric available through the Insights API.	metric
actions.{NUM}.desktop.link_click	actions.{NUM}.desktop.link_click	The number of link clicks from ads displayed on desktop devices for a specific action type. This is an action type metric available through the Insights API.	metric
actions.{NUM}.desktop.link_click.7d_click	actions.{NUM}.desktop.link_click.7d_click	The number of link clicks from ads displayed on desktop devices for a specific action type, attributed within a 7-day click window. This is an action type metric available through the Insights API.	metric
actions.{NUM}.desktop.page_engagement	actions.{NUM}.desktop.page_engagement	The number of page engagements from ads displayed on desktop devices for a specific action type. This is an action type metric available through the Insights API.	metric
actions.{NUM}.desktop.page_engagement.7d_click	actions.{NUM}.desktop.page_engagement.7d_click	The number of page engagements from ads displayed on desktop devices for a specific action type, attributed within a 7-day click window. This is an action type metric available through the Insights API.	metric
actions.{NUM}.desktop.post_engagement	actions.{NUM}.desktop.post_engagement	The number of post engagements from ads displayed on desktop devices for a specific action type. This is an action type metric available through the Insights API.	metric
actions.{NUM}.desktop.post_engagement.7d_click	actions.{NUM}.desktop.post_engagement.7d_click	The number of post engagements from ads displayed on desktop devices for a specific action type, attributed within a 7-day click window. This is an action type metric available through the Insights API.	metric
actions.{NUM}.ipad.link_click	actions.{NUM}.ipad.link_click	The total number of times people clicked on a link on an iPad.	metric
actions.{NUM}.ipad.link_click.7d_click	actions.{NUM}.ipad.link_click.7d_click	The number of link clicks performed on an iPad, attributed within 7 days of the ad click.	metric
actions.{NUM}.ipad.page_engagement	actions.{NUM}.ipad.page_engagement	The total number of times people engaged with a Facebook Page on an iPad.	metric
actions.{NUM}.ipad.page_engagement.7d_click	actions.{NUM}.ipad.page_engagement.7d_click	The number of page engagements performed on an iPad, attributed within 7 days of the ad click.	metric
actions.{NUM}.ipad.post_engagement	actions.{NUM}.ipad.post_engagement	The total number of times people engaged with a post on an iPad, including reactions, comments, shares, and clicks.	metric
actions.{NUM}.ipad.post_engagement.7d_click	actions.{NUM}.ipad.post_engagement.7d_click	The number of post engagements performed on an iPad, attributed within 7 days of the ad click.	metric
actions.{NUM}.iphone.link_click	actions.{NUM}.iphone.link_click	The number of link clicks from ads displayed on iPhones for a specific action type. This is an action type metric available through the Insights API.	metric
actions.{NUM}.iphone.link_click.7d_click	actions.{NUM}.iphone.link_click.7d_click	The number of link clicks performed on an iPhone, attributed within 7 days of the ad click.	metric
actions.{NUM}.iphone.page_engagement	actions.{NUM}.iphone.page_engagement	The total number of times people engaged with a Facebook Page on an iPhone.	metric
actions.{NUM}.iphone.page_engagement.7d_click	actions.{NUM}.iphone.page_engagement.7d_click	The number of page engagements performed on an iPhone, attributed within 7 days of the ad click.	metric
actions.{NUM}.iphone.post	actions.{NUM}.iphone.post	The number of post-related actions from ads displayed on iPhones for a specific action type. This is an action type metric available through the Insights API.	metric
actions.{NUM}.iphone.post.7d_click	actions.{NUM}.iphone.post.7d_click	The number of post-related actions performed on an iPhone, attributed within 7 days of the ad click.	metric
actions.{NUM}.iphone.post_engagement	actions.{NUM}.iphone.post_engagement	The total number of times people engaged with a post on an iPhone, including reactions, comments, shares, and clicks.	metric
actions.{NUM}.iphone.post_engagement.7d_click	actions.{NUM}.iphone.post_engagement.7d_click	The number of post engagements performed on an iPhone, attributed within 7 days of the ad click.	metric
actions_offsite_conversion	actions_offsite_conversion	The total number of off-site conversion actions.	dimension
actions_offsite_conversion_custom	actions_offsite_conversion_custom	The total number of custom off-site conversion actions.	dimension
actual_device	actual_device	The specific device (e.g., iPhone, Android) where your ad was served or a conversion event occurred.	dimension
ad	ad	The unique identifier for an individual ad.	dimension
ad_click_actions	ad_click_actions	The total number of actions resulting from clicks on an ad.	metric
ad_click_actions.ad_click	ad_click_actions.ad_click	Total number of times an ad was clicked.	metric
ad_click_actions.ad_click.1d_view	ad_click_actions.ad_click.1d_view	Number of ad clicks attributed to ad views within 1 day.	metric
ad_click_actions.ad_click.7d_click	ad_click_actions.ad_click.7d_click	Number of ad clicks attributed to ad clicks within 7 days.	metric
ad_created_date	ad_created_date	The date when the ad was created.	dimension
ad_created_time	ad_created_time	The timestamp when the ad was created.	dimension
ad_creative	ad_creative	Information related to the specific creative used in the ad, such as images, videos, or ad copy.	dimension
ad_creative_asset_feed_spec	ad_creative_asset_feed_spec	Specifications for the ad creative’s asset feed, used for dynamic creative to generate variations of an ad.	dimension
ad_creative_body	ad_creative_body	The main text content of the ad creative.	dimension
ad_creative_call_to_action_link	ad_creative_call_to_action_link	The URL for the call-to-action button in the ad creative.	dimension
ad_creative_call_to_action_type	ad_creative_call_to_action_type	The type of call-to-action button used in the ad creative (e.g., ‘Shop Now’, ‘Learn More’).	dimension
ad_creative_effective_instagram_media_id	ad_creative_effective_instagram_media_id	The ID of the Instagram media effectively used in the ad creative.	dimension
ad_creative_effective_instagram_story_id	ad_creative_effective_instagram_story_id	The effective Instagram Story ID associated with the ad creative being used.	dimension
ad_creative_effective_object_story_id	ad_creative_effective_object_story_id	The ID of the effective object story (e.g., post ID) associated with the ad creative.	dimension
ad_creative_id	ad_creative_id	The unique identifier for the ad creative.	dimension
ad_creative_image_url	ad_creative_image_url	The URL of the image used in the ad creative.	dimension
ad_creative_instagram_actor_id	ad_creative_instagram_actor_id	The Instagram actor ID associated with the ad creative. Note: Starting from v23 onwards, instagram_actor_id is no longer supported in parameter destination_ids. Use ig_user_id instead.	dimension
ad_creative_instagram_permalink_url	ad_creative_instagram_permalink_url	The permalink URL to the Instagram post used in the ad creative.	dimension
ad_creative_instagram_story_id	ad_creative_instagram_story_id	The Instagram Story ID used as part of the ad creative.	dimension
ad_creative_instagram_user_id	ad_creative_instagram_user_id	The Instagram user ID associated with the ad creative.	dimension
ad_creative_link_url	ad_creative_link_url	The main URL that the ad creative links to.	dimension
ad_creative_name	ad_creative_name	The name of the ad creative.	dimension
ad_creative_object_id	ad_creative_object_id	The ID of the object (e.g., Page, Post) used to create the ad creative.	dimension
ad_creative_object_story_spec	ad_creative_object_story_spec	Specifications for the object story (e.g., page post) used in the ad creative.	dimension
ad_creative_object_type	ad_creative_object_type	The type of object the ad creative is promoting (e.g., PAGE, PHOTO, VIDEO).	dimension
ad_creative_object_url	ad_creative_object_url	The URL of the object that the ad creative is promoting.	dimension
ad_creative_source_instagram_media_id	ad_creative_source_instagram_media_id	The ID of the source Instagram media used in the ad creative.	dimension
ad_creative_status	ad_creative_status	The current status of the ad creative (e.g., ACTIVE, PAUSED).	dimension
ad_creative_template_url	ad_creative_template_url	The URL of the template used for the ad creative.	dimension
ad_creative_template_url_spec	ad_creative_template_url_spec	Specifications for the template URL used for the ad creative.	dimension
ad_creative_thumbnail_url	ad_creative_thumbnail_url	The URL of the thumbnail image for the ad creative.	dimension
ad_creative_title	ad_creative_title	The title or headline of the ad creative.	dimension
ad_creative_url_tags	ad_creative_url_tags	Custom URL tags appended to the ad creative’s destination URL for tracking purposes.	dimension
ad_creative_url_tags_utm_campaign	ad_creative_url_tags_utm_campaign	The UTM campaign tag extracted from the ad creative’s URL, used for tracking marketing campaigns.	dimension
ad_creative_url_tags_utm_medium	ad_creative_url_tags_utm_medium	The UTM medium tag extracted from the ad creative’s URL, indicating the advertising medium.	dimension
ad_creative_url_tags_utm_source	ad_creative_url_tags_utm_source	The UTM source tag extracted from the ad creative’s URL, indicating the origin of traffic.	dimension
ad_effective_status	ad_effective_status	The effective status of the ad, considering its parent campaign and ad set status. This indicates if the ad is currently delivering.	dimension
ad_format	ad_format	The format of the ad creative (e.g., image, video, carousel).	dimension
ad_format_asset	ad_format_asset	Details about the creative asset used in the ad format.	metric
ad_format_type	ad_format_type	The format type of the ad creative (e.g., image, video, carousel).	dimension
ad_id		The unique identifier for the ad.	dimension
ad_impression_actions	ad_impression_actions	The total number of actions resulting from impressions of an ad.	metric
ad_impression_actions.ad_impression	ad_impression_actions.ad_impression	The total number of ad impressions recorded.	metric
ad_name	ad_name	The name of the ad.	dimension
ad_platform	ad_platform	The specific advertising platform where the ad was served (e.g., Facebook, Instagram, Audience Network).	dimension
ad_preview_default	ad_preview_default	The default preview of the ad.	dimension
ad_preview_default_url	ad_preview_default_url	The URL for the default preview of the ad.	dimension
ad_preview_desktop_feed	ad_preview_desktop_feed	A preview of how the ad appears in the desktop news feed.	dimension
ad_preview_desktop_feed_url	ad_preview_desktop_feed_url	The URL to preview how the ad appears in a desktop Facebook feed.	dimension
ad_preview_instagram_standard	ad_preview_instagram_standard	A preview of how the ad appears on Instagram (standard format).	dimension
ad_preview_instagram_standard_url	ad_preview_instagram_standard_url	The URL to preview how the ad appears in a standard Instagram placement.	dimension
ad_preview_instagram_story	ad_preview_instagram_story	A preview of how the ad appears as an Instagram story.	dimension
ad_preview_instagram_story_url	ad_preview_instagram_story_url	The URL to preview how the ad appears in an Instagram story.	dimension
ad_preview_mobile_feed	ad_preview_mobile_feed	A preview of how the ad appears in the mobile news feed.	dimension
ad_preview_mobile_feed_url	ad_preview_mobile_feed_url	The URL to preview how the ad appears in a mobile Facebook feed.	dimension
ad_status	ad_status	The current configured status of the ad (e.g., ACTIVE, PAUSED).	dimension
ad_tracking_specs	ad_tracking_specs	Specifications for tracking ad performance.	dimension
ad_type	ad_type	The classification of the ad (e.g., image ad, video ad, carousel ad).	dimension
ad_updated_time	ad_updated_time	The timestamp when the ad was last updated.	dimension
ad_url	ad_url	The URL associated with the advertisement.	dimension
ads_total_count	ads_total_count	The total number of ads for the queried scope.	metric
adserving_cost	adserving_cost	The cost associated with serving or delivering the ad to users.	metric
adserving_type	adserving_type	The method or type of ad serving used for the campaign (e.g., standard, accelerated).	dimension
adset	adset	The name or ID of the ad set. Ad sets define targeting, budget, and schedule.	dimension
adset_adlabels	adset_adlabels	Labels applied to the ad set for organization and filtering.	dimension
adset_age	adset_age	The age range targeted by the ad set.	dimension
adset_bid_amount	adset_bid_amount	The bid amount set for the ad set.	dimension
adset_bid_strategy	adset_bid_strategy	The bidding strategy applied to the ad set (e.g., lowest cost, target cost).	dimension
adset_billing_event	adset_billing_event	The billing event for the ad set (e.g., IMPRESSIONS, LINK_CLICKS).	dimension
adset_budget_remaining	adset_budget_remaining	The remaining budget for the ad set.	dimension
adset_country	adset_country	The country targeted by the ad set.	dimension
adset_created_time	adset_created_time	The timestamp when the ad set was created.	dimension
adset_daily_budget	adset_daily_budget	The daily budget allocated for the ad set.	dimension
adset_daily_min_spend_target	adset_daily_min_spend_target	The daily minimum spending target for the ad set, in your account’s currency.	dimension
adset_daily_spend_cap	adset_daily_spend_cap	The daily maximum spend limit for the ad set, in your account’s currency.	dimension
adset_effective_status	adset_effective_status	The effective status of the ad set, considering its parent campaign status.	dimension
adset_end_time	adset_end_time	The scheduled end time for the ad set.	dimension
adset_frequency_cap	adset_frequency_cap	The maximum number of times an ad in an ad set can be shown to the same person over a specific period.	dimension
adset_frequency_control_specs_event	adset_frequency_control_specs_event	The event used for frequency control within the ad set, which limits how often users see an ad.	dimension
adset_frequency_control_specs_interval_days	adset_frequency_control_specs_interval_days	The number of days in the interval for ad set frequency control.	dimension
adset_frequency_control_specs_max_frequency	adset_frequency_control_specs_max_frequency	The maximum number of times an ad can be shown to a user within the specified interval for ad set frequency control.	dimension
adset_gender	adset_gender	The gender targeted by the ad set.	dimension
adset_id		The unique identifier for the ad set.	dimension
adset_language	adset_language	The language targeted by the ad set.	dimension
adset_lifetime_budget	adset_lifetime_budget	The total budget allocated for the entire duration of the ad set.	dimension
adset_lifetime_frequency_cap	adset_lifetime_frequency_cap	The maximum number of times an ad in an ad set can be shown to the same person over the entire lifetime of the ad set.	dimension
adset_lifetime_imps	adset_lifetime_imps	The total number of impressions for the ad set over its lifetime.	dimension
adset_lifetime_min_spend_target	adset_lifetime_min_spend_target	The minimum lifetime spending target for the ad set, in your account’s currency.	dimension
adset_lifetime_spend_cap	adset_lifetime_spend_cap	The maximum lifetime spend limit for the ad set, in your account’s currency.	dimension
adset_name	adset_name	The name of the ad set.	dimension
adset_optimization_goal	adset_optimization_goal	The optimization goal for the ad set (e.g., LINK_CLICKS, CONVERSIONS).	dimension
adset_pacing_type	adset_pacing_type	The pacing strategy used for the ad set’s budget delivery (e.g., standard, accelerated).	dimension
adset_platform_name	adset_platform_name	The name of the platform targeted by the ad set.	dimension
adset_promoted_object	adset_promoted_object	The object being promoted by the ad set (e.g., a Page, an app).	dimension
adset_recommendations	adset_recommendations	A list of recommendations to improve the ad set’s performance or configuration.	dimension
adset_recommendations_blame_field	adset_recommendations_blame_field	The field or setting identified as the cause for a particular ad set recommendation.	dimension
adset_recommendations_confidence	adset_recommendations_confidence	The confidence level associated with the ad set recommendation.	dimension
adset_recommendations_message	adset_recommendations_message	The message providing details about the ad set recommendation.	dimension
adset_recommendations_title	adset_recommendations_title	The title of the ad set recommendation.	dimension
adset_start_time	adset_start_time	The scheduled start time for the ad set.	dimension
adset_status	adset_status	The current status of the ad set (e.g., ACTIVE, PAUSED, DELETED).	dimension
adset_targeting	adset_targeting	The targeting specifications for the ad set, including audience demographics, interests, and behaviors.	dimension
adset_targeting_geo_locations	adset_targeting_geo_locations	The geographical locations targeted by the ad set.	dimension
adset_targeting_locales	adset_targeting_locales	The languages or locales targeted by the ad set.	dimension
adset_targeting_publisher_platforms	adset_targeting_publisher_platforms	The publisher platforms (e.g., Facebook, Instagram, Audience Network) where the ad set will be delivered.	dimension
adset_updated_time	adset_updated_time	The timestamp when the ad set was last updated.	dimension
adsets_total_count	adsets_total_count	The total number of ad sets for the queried scope.	metric
advertiser	advertiser	The name or ID of the advertiser.	dimension
advertiserName	advertiserName	The name of the advertiser.	dimension
advertiser_currency_type	advertiser_currency_type	The currency used by the ad account.	dimension
advertiser_id	advertiser_id	The unique identifier for the advertiser account.	dimension
advertiser_name	advertiser_name	The name of the advertiser account.	dimension
advertising_type	advertising_type	The classification or category of advertising (e.g., brand awareness, direct response, app install).	dimension
age	age	A breakdown dimension representing the age range of the people reached by the ad.	dimension
age_adset	age_adset	The age range targeted by the ad set.	dimension
age_range	age_range	The age range of the audience reached by the ad.	dimension
app_starts	app_starts	The number of times an app was started.	dimension
asset_length	asset_length	The length or duration of the creative asset.	metric
asset_weight	asset_weight	The size or weight of the creative asset.	metric
attribution_setting	attribution_setting	The attribution setting used for reporting actions to ads.	dimension
auction_competitiveness	auction_competitiveness	A ranking that indicates how an ad’s performance in the auction compares to other ads targeting the same audience.	metric
auction_max_competitor_bid	auction_max_competitor_bid	The maximum bid placed by a competitor in the ad auction.	metric
audience_data_source	audience_data_source	The origin or source of the data used to define and target an audience.	dimension
audience_data_source_type	audience_data_source_type	The type or category of the data source used for audience targeting (e.g., custom audience, lookalike audience).	dimension
audience_detail	audience_detail	Detailed information about the targeted audience.	dimension
audience_name	audience_name	The name of the target audience for the ad set.	dimension
audience_strategy	audience_strategy	The strategy used for audience targeting.	dimension
audience_type	audience_type	The type of audience targeted (e.g., custom audience, lookalike audience).	dimension
average_view_seconds	average_view_seconds	The average number of seconds a video ad was viewed.	metric
biddable_programmatic_spend	biddable_programmatic_spend	The total spend on biddable programmatic advertising.	metric
biddable_programmatic_spend_chf	biddable_programmatic_spend_chf	The spend on biddable programmatic advertising, reported in Swiss Francs (CHF).	metric
biddable_programmatic_spend_eur	biddable_programmatic_spend_eur	The spend on biddable programmatic advertising, reported in Euros (EUR).	metric
biddable_programmatic_spend_usd	biddable_programmatic_spend_usd	The spend on biddable programmatic advertising, reported in United States Dollars (USD).	metric
body_asset.id	body_asset.id	The unique identifier for the body text asset of an ad creative.	metric
body_asset.text	body_asset.text	The actual text content of the body asset of an ad creative.	dimension
breakdown	breakdown	A dimension used to group and segment ad performance data.	dimension
budget_total	budget_total	The total budget allocated for the campaign or ad account.	metric
buying_platform	buying_platform	The platform through which the advertising inventory was purchased.	dimension
buying_tactic	buying_tactic	The specific strategy or method used to purchase ad inventory (e.g., auction, fixed price).	dimension
buying_type	buying_type	The method by which you pay for and target ads in your campaigns (e.g., auction, fixed price).	dimension
call_to_action_asset.id	call_to_action_asset.id	The unique identifier of the call-to-action button asset used in the ad.	metric
call_to_action_asset.name	call_to_action_asset.name	The text/name of the call-to-action button used in the ad.	dimension
call_to_action_clicks	call_to_action_clicks	The number of clicks on your ad’s call-to-action button.	dimension
campaign	campaign	The name of the ad campaign.	dimension
campaign_adlabels	campaign_adlabels	Labels applied to the campaign for organization and filtering.	dimension
campaign_bid_strategy	campaign_bid_strategy	The bidding strategy applied to the campaign.	dimension
campaign_budget	campaign_budget	The total budget allocated for the campaign.	metric
campaign_budget_remaining	campaign_budget_remaining	The remaining budget for the campaign.	dimension
campaign_buying_type	campaign_buying_type	The method by which ads are purchased and targeted at the campaign level (e.g., auction, fixed price).	dimension
campaign_configured_status	campaign_configured_status	The configured status of the campaign (e.g., ACTIVE, PAUSED).	dimension
campaign_conversion	campaign_conversion	The conversion goal of the campaign.	dimension
campaign_created_time	campaign_created_time	The timestamp when the campaign was created.	dimension
campaign_daily_budget	campaign_daily_budget	The daily budget allocated to a campaign, representing the average amount to be spent per day.	dimension
campaign_daily_budget_CHF	campaign_daily_budget_CHF	The daily budget allocated for a campaign in Swiss Francs (CHF).	dimension
campaign_daily_budget_EUR	campaign_daily_budget_EUR	The daily budget allocated for a campaign in Euros (EUR).	dimension
campaign_daily_budget_USD	campaign_daily_budget_USD	The daily budget allocated for a campaign in US Dollars (USD).	dimension
campaign_description	campaign_description	A descriptive text providing details about the campaign.	dimension
campaign_effective_status	campaign_effective_status	The effective status of the campaign, which can indicate if it’s active, paused, deleted, or archived. This field can be used for filtering.	dimension
campaign_end	campaign_end	The scheduled end date of the campaign.	dimension
campaign_id		A unique identifier for the campaign.	dimension
campaign_lifetime_budget	campaign_lifetime_budget	The total budget allocated for the entire duration of a campaign.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
campaign_name_lowercase	campaign_name_lowercase	The name of the campaign, in lowercase.	dimension
campaign_name_mapped_ad	campaign_name_mapped_ad	The name of the campaign to which an ad is mapped.	dimension
campaign_name_mapped_adset	campaign_name_mapped_adset	The name of the campaign to which an ad set is mapped.	dimension
campaign_name_mapped_campaign	campaign_name_mapped_campaign	The name of the ad campaign itself.	dimension
campaign_objective	campaign_objective	The marketing objective selected for the campaign, such as Reach, Traffic, or Conversions.	dimension
campaign_objective_mapped_campaign	campaign_objective_mapped_campaign	The marketing objective set for the campaign (e.g., Brand Awareness, Conversions, Traffic).	dimension
campaign_pacing_type	campaign_pacing_type	The pacing type for the campaign, which determines how the budget is spent over time.	dimension
campaign_reach	campaign_reach	The number of unique people who saw the campaign’s ads.	dimension
campaign_spend_cap	campaign_spend_cap	The spending limit set for the campaign.	dimension
campaign_start	campaign_start	The scheduled start date of the campaign.	dimension
campaign_start_date	campaign_start_date	The date when the campaign began.	dimension
campaign_start_time	campaign_start_time	The time when the campaign began, including the date.	dimension
campaign_status	campaign_status	The current status of the campaign (e.g., ACTIVE, PAUSED, DELETED).	dimension
campaign_stop_time	campaign_stop_time	The time when the campaign ended or is scheduled to end, including the date.	dimension
campaign_target	campaign_target	The objective or target outcome defined for the advertising campaign (e.g., brand awareness, lead generation, sales).	dimension
campaign_type	campaign_type	The type or objective of the ad campaign.	dimension
campaign_updated_time	campaign_updated_time	The timestamp indicating the last time the campaign was updated.	dimension
campaigns_total_count	campaigns_total_count	The total number of campaigns for the queried scope.	metric
canvas_avg_view_percent	canvas_avg_view_percent	The average percentage of an Instant Experience (formerly Canvas ad) that users viewed.	metric
canvas_avg_view_time	canvas_avg_view_time	The average time spent viewing an Instant Experience (formerly Canvas ad).	metric
catalog_segment_actions	catalog_segment_actions	The number of actions performed attributed to your ads promoting your catalog segment, broken down by action type.	metric
catalog_segment_actions.add_to_cart	catalog_segment_actions.add_to_cart	The number of ‘add to cart’ actions related to a product catalog segment.	metric
catalog_segment_actions.add_to_cart.1d_click	catalog_segment_actions.add_to_cart.1d_click	The number of “add to cart” actions related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_actions.add_to_cart.1d_view	catalog_segment_actions.add_to_cart.1d_view	The number of ‘add to cart’ actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.add_to_cart.7d_click	catalog_segment_actions.add_to_cart.7d_click	The number of ‘add to cart’ actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.add_to_cart.7d_view	catalog_segment_actions.add_to_cart.7d_view	The number of “add to cart” actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_actions.offline_conversion.purchase	catalog_segment_actions.offline_conversion.purchase	Number of purchase actions attributed to offline conversions for a catalog segment.	metric
catalog_segment_actions.offline_conversion.purchase.1d_view	catalog_segment_actions.offline_conversion.purchase.1d_view	The number of actions from catalog segments resulting in an offline purchase, attributed within a 1-day view window.	metric
catalog_segment_actions.offline_conversion.purchase.7d_click	catalog_segment_actions.offline_conversion.purchase.7d_click	The number of actions from catalog segments resulting in an offline purchase, attributed within a 7-day click window.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart	catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart	The number of offsite ‘add to cart’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.1d_click	catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.1d_click	The number of “add to cart” off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.1d_view	catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.1d_view	The number of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	The number of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.7d_view	catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.7d_view	The number of “add to cart” off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_purchase	catalog_segment_actions.offsite_conversion.fb_pixel_purchase	The number of offsite ‘purchase’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.1d_click	catalog_segment_actions.offsite_conversion.fb_pixel_purchase.1d_click	The number of purchase off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.1d_view	catalog_segment_actions.offsite_conversion.fb_pixel_purchase.1d_view	The number of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.7d_click	catalog_segment_actions.offsite_conversion.fb_pixel_purchase.7d_click	The number of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.7d_view	catalog_segment_actions.offsite_conversion.fb_pixel_purchase.7d_view	The number of purchase off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_view_content	catalog_segment_actions.offsite_conversion.fb_pixel_view_content	The number of offsite ‘view content’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.1d_click	catalog_segment_actions.offsite_conversion.fb_pixel_view_content.1d_click	The number of “view content” off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.1d_view	catalog_segment_actions.offsite_conversion.fb_pixel_view_content.1d_view	The number of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.7d_click	catalog_segment_actions.offsite_conversion.fb_pixel_view_content.7d_click	The number of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.7d_view	catalog_segment_actions.offsite_conversion.fb_pixel_view_content.7d_view	The number of “view content” off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_actions.omni_add_to_cart	catalog_segment_actions.omni_add_to_cart	The number of omnichannel ‘add to cart’ actions for a catalog segment.	metric
catalog_segment_actions.omni_add_to_cart.1d_click	catalog_segment_actions.omni_add_to_cart.1d_click	The number of omnichannel “add to cart” actions related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_actions.omni_add_to_cart.1d_view	catalog_segment_actions.omni_add_to_cart.1d_view	The number of ‘add to cart’ actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.omni_add_to_cart.7d_click	catalog_segment_actions.omni_add_to_cart.7d_click	The number of ‘add to cart’ actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.omni_add_to_cart.7d_view	catalog_segment_actions.omni_add_to_cart.7d_view	The number of omnichannel “add to cart” actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_actions.omni_purchase	catalog_segment_actions.omni_purchase	The number of omnichannel ‘purchase’ actions for a catalog segment.	metric
catalog_segment_actions.omni_purchase.1d_click	catalog_segment_actions.omni_purchase.1d_click	The number of omnichannel purchase actions related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_actions.omni_purchase.1d_view	catalog_segment_actions.omni_purchase.1d_view	The number of ‘purchase’ actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.omni_purchase.7d_click	catalog_segment_actions.omni_purchase.7d_click	The number of ‘purchase’ actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.omni_purchase.7d_view	catalog_segment_actions.omni_purchase.7d_view	The number of omnichannel purchase actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_actions.omni_view_content	catalog_segment_actions.omni_view_content	The number of omnichannel ‘view content’ actions for a catalog segment.	metric
catalog_segment_actions.omni_view_content.1d_click	catalog_segment_actions.omni_view_content.1d_click	The number of omnichannel “view content” actions related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_actions.omni_view_content.1d_view	catalog_segment_actions.omni_view_content.1d_view	The number of ‘view content’ actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.omni_view_content.7d_click	catalog_segment_actions.omni_view_content.7d_click	The number of ‘view content’ actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.omni_view_content.7d_view	catalog_segment_actions.omni_view_content.7d_view	The number of omnichannel “view content” actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_actions.onsite_app_add_to_cart	catalog_segment_actions.onsite_app_add_to_cart	Number of add-to-cart actions occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_add_to_cart.1d_view	catalog_segment_actions.onsite_app_add_to_cart.1d_view	Number of add-to-cart actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_add_to_cart.7d_click	catalog_segment_actions.onsite_app_add_to_cart.7d_click	Number of add-to-cart actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_purchase	catalog_segment_actions.onsite_app_purchase	Number of purchase actions occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_purchase.1d_view	catalog_segment_actions.onsite_app_purchase.1d_view	Number of purchase actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_purchase.7d_click	catalog_segment_actions.onsite_app_purchase.7d_click	Number of purchase actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_view_content	catalog_segment_actions.onsite_app_view_content	Number of content view actions occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_view_content.1d_view	catalog_segment_actions.onsite_app_view_content.1d_view	Number of content view actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_view_content.7d_click	catalog_segment_actions.onsite_app_view_content.7d_click	Number of content view actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_actions.purchase	catalog_segment_actions.purchase	The number of ‘purchase’ actions related to a product catalog segment.	metric
catalog_segment_actions.purchase.1d_click	catalog_segment_actions.purchase.1d_click	The number of purchase actions related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_actions.purchase.1d_view	catalog_segment_actions.purchase.1d_view	The number of ‘purchase’ actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.purchase.7d_click	catalog_segment_actions.purchase.7d_click	The number of ‘purchase’ actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.purchase.7d_view	catalog_segment_actions.purchase.7d_view	The number of purchase actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_actions.view_content	catalog_segment_actions.view_content	The number of ‘view content’ actions related to a product catalog segment.	metric
catalog_segment_actions.view_content.1d_click	catalog_segment_actions.view_content.1d_click	The number of “view content” actions related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_actions.view_content.1d_view	catalog_segment_actions.view_content.1d_view	The number of ‘view content’ actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.view_content.7d_click	catalog_segment_actions.view_content.7d_click	The number of ‘view content’ actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.view_content.7d_view	catalog_segment_actions.view_content.7d_view	The number of “view content” actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value	catalog_segment_value	The total value of all conversions from your catalog segment attributed to your ads.	metric
catalog_segment_value.add_payment_info	catalog_segment_value.add_payment_info	The value generated from users adding payment information, specifically related to catalog segments.	metric
catalog_segment_value.add_to_cart	catalog_segment_value.add_to_cart	The monetary value of ‘add to cart’ actions related to a product catalog segment.	metric
catalog_segment_value.add_to_cart.1d_click	catalog_segment_value.add_to_cart.1d_click	The value generated from “add to cart” events for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.add_to_cart.1d_view	catalog_segment_value.add_to_cart.1d_view	Total value of add-to-cart actions attributed to ad views within 1 day for a catalog segment.	metric
catalog_segment_value.add_to_cart.7d_click	catalog_segment_value.add_to_cart.7d_click	Total value of add-to-cart actions attributed to ad clicks within 7 days for a catalog segment.	metric
catalog_segment_value.add_to_cart.7d_view	catalog_segment_value.add_to_cart.7d_view	The monetary value generated from “add to cart” actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.add_to_wishlist	catalog_segment_value.add_to_wishlist	Total value of add-to-wishlist actions for a catalog segment.	metric
catalog_segment_value.add_to_wishlist.1d_view	catalog_segment_value.add_to_wishlist.1d_view	The value of ‘add to wishlist’ events for a catalog segment, attributed within 1 day of viewing your ad.	metric
catalog_segment_value.add_to_wishlist.7d_click	catalog_segment_value.add_to_wishlist.7d_click	The value of ‘add to wishlist’ events for a catalog segment, attributed within 7 days of a click on your ad.	metric
catalog_segment_value.app_custom_event	catalog_segment_value.app_custom_event	The monetary value of custom app events for a catalog segment.	metric
catalog_segment_value.initiate_checkout	catalog_segment_value.initiate_checkout	The monetary value of ‘initiate checkout’ actions related to a product catalog segment.	metric
catalog_segment_value.initiate_checkout.1d_click	catalog_segment_value.initiate_checkout.1d_click	The monetary value generated from “initiate checkout” actions related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.initiate_checkout.1d_view	catalog_segment_value.initiate_checkout.1d_view	The monetary value generated from “initiate checkout” actions related to a product catalog segment, attributed within 1 day of viewing your ad.	metric
catalog_segment_value.initiate_checkout.7d_click	catalog_segment_value.initiate_checkout.7d_click	The monetary value generated from “initiate checkout” actions related to a product catalog segment, attributed within 7 days of a click on your ad.	metric
catalog_segment_value.initiate_checkout.7d_view	catalog_segment_value.initiate_checkout.7d_view	The monetary value generated from “initiate checkout” actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.offline_conversion	catalog_segment_value.offline_conversion	Total value of all offline conversions for a catalog segment.	metric
catalog_segment_value.offline_conversion.purchase	catalog_segment_value.offline_conversion.purchase	Total value of purchase actions attributed to offline conversions for a catalog segment.	metric
catalog_segment_value.offline_conversion.purchase.1d_view	catalog_segment_value.offline_conversion.purchase.1d_view	The monetary value of offline purchase conversions from catalog segments, attributed within a 1-day view window.	metric
catalog_segment_value.offline_conversion.purchase.7d_click	catalog_segment_value.offline_conversion.purchase.7d_click	The monetary value of offline purchase conversions from catalog segments, attributed within a 7-day click window.	metric
catalog_segment_value.offsite_conversion	catalog_segment_value.offsite_conversion	The total monetary value of offsite conversions for a catalog segment.	metric
catalog_segment_value.offsite_conversion.1d_click	catalog_segment_value.offsite_conversion.1d_click	The monetary value generated from off-site conversions related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.offsite_conversion.1d_view	catalog_segment_value.offsite_conversion.1d_view	The total value of offsite conversions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.offsite_conversion.7d_click	catalog_segment_value.offsite_conversion.7d_click	The total value of offsite conversions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.offsite_conversion.7d_view	catalog_segment_value.offsite_conversion.7d_view	The monetary value generated from off-site conversions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_payment_info	catalog_segment_value.offsite_conversion.fb_pixel_add_payment_info	The value generated from offsite “add payment info” conversions tracked by Facebook Pixel, specifically related to catalog segments.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart	catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart	The monetary value of offsite ‘add to cart’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.1d_click	catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.1d_click	The monetary value generated from “add to cart” off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.1d_view	catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.1d_view	The value of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.7d_click	catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.7d_click	The value of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.7d_view	catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.7d_view	The monetary value generated from “add to cart” off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist	catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist	Total value of add-to-wishlist actions from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	The value of offsite ‘add to wishlist’ conversions via Facebook Pixel for a catalog segment, attributed within 1 day of viewing your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The value of offsite ‘add to wishlist’ conversions via Facebook Pixel for a catalog segment, attributed within 7 days of a click on your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout	catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout	The monetary value of offsite ‘initiate checkout’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout.1d_click	catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout.1d_click	The monetary value generated from “initiate checkout” off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout.1d_view	catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout.1d_view	The value of ‘initiate checkout’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout.7d_click	catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout.7d_click	The value of ‘initiate checkout’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout.7d_view	catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout.7d_view	The monetary value generated from “initiate checkout” off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_purchase	catalog_segment_value.offsite_conversion.fb_pixel_purchase	The monetary value of offsite ‘purchase’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_purchase.1d_click	catalog_segment_value.offsite_conversion.fb_pixel_purchase.1d_click	The monetary value generated from purchase off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_purchase.1d_view	catalog_segment_value.offsite_conversion.fb_pixel_purchase.1d_view	The value of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_purchase.7d_click	catalog_segment_value.offsite_conversion.fb_pixel_purchase.7d_click	The value of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_purchase.7d_view	catalog_segment_value.offsite_conversion.fb_pixel_purchase.7d_view	The monetary value generated from purchase off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_search	catalog_segment_value.offsite_conversion.fb_pixel_search	Total value of search actions from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_search.1d_click	catalog_segment_value.offsite_conversion.fb_pixel_search.1d_click	The monetary value generated from search off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_search.1d_view	catalog_segment_value.offsite_conversion.fb_pixel_search.1d_view	Total value of search actions attributed to ad views within 1 day from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_search.7d_click	catalog_segment_value.offsite_conversion.fb_pixel_search.7d_click	Total value of search actions attributed to ad clicks within 7 days from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_view_content	catalog_segment_value.offsite_conversion.fb_pixel_view_content	The monetary value of offsite ‘view content’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_view_content.1d_click	catalog_segment_value.offsite_conversion.fb_pixel_view_content.1d_click	The monetary value generated from “view content” off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_view_content.1d_view	catalog_segment_value.offsite_conversion.fb_pixel_view_content.1d_view	The value of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_view_content.7d_click	catalog_segment_value.offsite_conversion.fb_pixel_view_content.7d_click	The value of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_view_content.7d_view	catalog_segment_value.offsite_conversion.fb_pixel_view_content.7d_view	The monetary value generated from “view content” off-site conversions recorded by the Facebook Pixel for a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.omni_add_to_cart	catalog_segment_value.omni_add_to_cart	The monetary value of omnichannel ‘add to cart’ actions for a catalog segment.	metric
catalog_segment_value.omni_add_to_cart.1d_click	catalog_segment_value.omni_add_to_cart.1d_click	The value generated from omni-channel “add to cart” events for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.omni_add_to_cart.1d_view	catalog_segment_value.omni_add_to_cart.1d_view	The value of ‘add to cart’ events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.omni_add_to_cart.7d_click	catalog_segment_value.omni_add_to_cart.7d_click	The value of ‘add to cart’ events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.omni_add_to_cart.7d_view	catalog_segment_value.omni_add_to_cart.7d_view	The monetary value generated from omnichannel “add to cart” actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.omni_add_to_wishlist	catalog_segment_value.omni_add_to_wishlist	Total value of add-to-wishlist actions across all channels (omni) for a catalog segment.	metric
catalog_segment_value.omni_add_to_wishlist.1d_view	catalog_segment_value.omni_add_to_wishlist.1d_view	The value of omni-channel ‘add to wishlist’ events for a catalog segment, attributed within 1 day of viewing your ad.	metric
catalog_segment_value.omni_add_to_wishlist.7d_click	catalog_segment_value.omni_add_to_wishlist.7d_click	The value of omni-channel ‘add to wishlist’ events for a catalog segment, attributed within 7 days of a click on your ad.	metric
catalog_segment_value.omni_initiated_checkout	catalog_segment_value.omni_initiated_checkout	The monetary value of omnichannel ‘initiated checkout’ actions for a catalog segment.	metric
catalog_segment_value.omni_initiated_checkout.1d_click	catalog_segment_value.omni_initiated_checkout.1d_click	The monetary value generated from omnichannel “initiated checkout” actions related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.omni_initiated_checkout.1d_view	catalog_segment_value.omni_initiated_checkout.1d_view	The value of ‘initiated checkout’ events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.omni_initiated_checkout.7d_click	catalog_segment_value.omni_initiated_checkout.7d_click	The value of ‘initiated checkout’ events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.omni_initiated_checkout.7d_view	catalog_segment_value.omni_initiated_checkout.7d_view	The monetary value generated from omnichannel “initiated checkout” actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.omni_purchase	catalog_segment_value.omni_purchase	The monetary value of omnichannel ‘purchase’ actions for a catalog segment.	metric
catalog_segment_value.omni_purchase.1d_click	catalog_segment_value.omni_purchase.1d_click	The value generated from omni-channel “purchase” events for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.omni_purchase.1d_view	catalog_segment_value.omni_purchase.1d_view	The value of ‘purchase’ events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.omni_purchase.7d_click	catalog_segment_value.omni_purchase.7d_click	The value of ‘purchase’ events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.omni_purchase.7d_view	catalog_segment_value.omni_purchase.7d_view	The monetary value generated from omnichannel purchase actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.omni_search	catalog_segment_value.omni_search	Total value of search actions across all channels (omni) for a catalog segment.	metric
catalog_segment_value.omni_search.1d_click	catalog_segment_value.omni_search.1d_click	The monetary value generated from omnichannel search actions related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.omni_search.1d_view	catalog_segment_value.omni_search.1d_view	Total value of search actions attributed to ad views within 1 day across all channels (omni) for a catalog segment.	metric
catalog_segment_value.omni_search.7d_click	catalog_segment_value.omni_search.7d_click	Total value of search actions attributed to ad clicks within 7 days across all channels (omni) for a catalog segment.	metric
catalog_segment_value.omni_spend_credits	catalog_segment_value.omni_spend_credits	Total value of spend credits actions across all channels (omni) for a catalog segment.	metric
catalog_segment_value.omni_view_content	catalog_segment_value.omni_view_content	The monetary value of omnichannel ‘view content’ actions for a catalog segment.	metric
catalog_segment_value.omni_view_content.1d_click	catalog_segment_value.omni_view_content.1d_click	The value generated from omni-channel “view content” events for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.omni_view_content.1d_view	catalog_segment_value.omni_view_content.1d_view	The value of ‘view content’ events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.omni_view_content.7d_click	catalog_segment_value.omni_view_content.7d_click	The value of ‘view content’ events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.omni_view_content.7d_view	catalog_segment_value.omni_view_content.7d_view	The monetary value generated from omnichannel “view content” actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.onsite_app_add_to_cart	catalog_segment_value.onsite_app_add_to_cart	The monetary value of ‘add to cart’ actions occurring within the app, for a catalog segment.	metric
catalog_segment_value.onsite_app_add_to_cart.1d_click	catalog_segment_value.onsite_app_add_to_cart.1d_click	The value generated from “add to cart” events within an onsite app for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.onsite_app_add_to_cart.1d_view	catalog_segment_value.onsite_app_add_to_cart.1d_view	Total value of add-to-cart actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_app_add_to_cart.28d_click	catalog_segment_value.onsite_app_add_to_cart.28d_click	The value of unique ‘add to cart’ events within your app from a catalog segment, attributed to your ads within a 28-day click attribution window.	metric
catalog_segment_value.onsite_app_add_to_cart.28d_view	catalog_segment_value.onsite_app_add_to_cart.28d_view	The value of unique ‘add to cart’ events within your app from a catalog segment, attributed to your ads within a 28-day view attribution window.	metric
catalog_segment_value.onsite_app_add_to_cart.7d_click	catalog_segment_value.onsite_app_add_to_cart.7d_click	Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_app_add_to_cart.7d_view	catalog_segment_value.onsite_app_add_to_cart.7d_view	The value generated from “add to cart” events within an onsite app for catalog products, attributed to ad views within a 7-day window.	metric
catalog_segment_value.onsite_app_purchase	catalog_segment_value.onsite_app_purchase	The monetary value of ‘purchase’ actions occurring within the app, for a catalog segment.	metric
catalog_segment_value.onsite_app_purchase.1d_click	catalog_segment_value.onsite_app_purchase.1d_click	The value generated from “purchase” events within an onsite app for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.onsite_app_purchase.1d_view	catalog_segment_value.onsite_app_purchase.1d_view	Total value of purchase actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_app_purchase.28d_click	catalog_segment_value.onsite_app_purchase.28d_click	The value of unique purchase events within your app from a catalog segment, attributed to your ads within a 28-day click attribution window.	metric
catalog_segment_value.onsite_app_purchase.28d_view	catalog_segment_value.onsite_app_purchase.28d_view	The value of unique purchase events within your app from a catalog segment, attributed to your ads within a 28-day view attribution window.	metric
catalog_segment_value.onsite_app_purchase.7d_click	catalog_segment_value.onsite_app_purchase.7d_click	Total value of purchase actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_app_purchase.7d_view	catalog_segment_value.onsite_app_purchase.7d_view	The value generated from “purchase” events within an onsite app for catalog products, attributed to ad views within a 7-day window.	metric
catalog_segment_value.onsite_app_view_content	catalog_segment_value.onsite_app_view_content	The monetary value of ‘view content’ actions occurring within the app, for a catalog segment.	metric
catalog_segment_value.onsite_app_view_content.1d_click	catalog_segment_value.onsite_app_view_content.1d_click	The value generated from “view content” events within an onsite app for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.onsite_app_view_content.1d_view	catalog_segment_value.onsite_app_view_content.1d_view	Total value of content view actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_app_view_content.28d_click	catalog_segment_value.onsite_app_view_content.28d_click	The value of unique ‘view content’ events within your app from a catalog segment, attributed to your ads within a 28-day click attribution window.	metric
catalog_segment_value.onsite_app_view_content.28d_view	catalog_segment_value.onsite_app_view_content.28d_view	The value of unique ‘view content’ events within your app from a catalog segment, attributed to your ads within a 28-day view attribution window.	metric
catalog_segment_value.onsite_app_view_content.7d_click	catalog_segment_value.onsite_app_view_content.7d_click	Total value of content view actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_app_view_content.7d_view	catalog_segment_value.onsite_app_view_content.7d_view	The value generated from “view content” events within an onsite app for catalog products, attributed to ad views within a 7-day window.	metric
catalog_segment_value.onsite_web_add_to_cart	catalog_segment_value.onsite_web_add_to_cart	The monetary value of ‘add to cart’ actions occurring on the website, for a catalog segment.	metric
catalog_segment_value.onsite_web_add_to_cart.1d_click	catalog_segment_value.onsite_web_add_to_cart.1d_click	The monetary value generated from “add to cart” actions on your website, as an on-site conversion related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.onsite_web_add_to_cart.1d_view	catalog_segment_value.onsite_web_add_to_cart.1d_view	Total value of add-to-cart actions attributed to ad views within 1 day, occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_add_to_cart.7d_click	catalog_segment_value.onsite_web_add_to_cart.7d_click	Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_add_to_cart.7d_view	catalog_segment_value.onsite_web_add_to_cart.7d_view	The monetary value generated from “add to cart” actions on your website, as an on-site conversion related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.onsite_web_app_add_to_cart	catalog_segment_value.onsite_web_app_add_to_cart	The monetary value of ‘add to cart’ actions occurring on both website and app, for a catalog segment.	metric
catalog_segment_value.onsite_web_app_add_to_cart.1d_click	catalog_segment_value.onsite_web_app_add_to_cart.1d_click	The value generated from “add to cart” events within an onsite web app for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.onsite_web_app_add_to_cart.1d_view	catalog_segment_value.onsite_web_app_add_to_cart.1d_view	Total value of add-to-cart actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_app_add_to_cart.7d_click	catalog_segment_value.onsite_web_app_add_to_cart.7d_click	Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_app_add_to_cart.7d_view	catalog_segment_value.onsite_web_app_add_to_cart.7d_view	The monetary value generated from “add to cart” actions on your website or app, as an on-site conversion related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.onsite_web_app_purchase	catalog_segment_value.onsite_web_app_purchase	The monetary value of ‘purchase’ actions occurring on both website and app, for a catalog segment.	metric
catalog_segment_value.onsite_web_app_purchase.1d_click	catalog_segment_value.onsite_web_app_purchase.1d_click	The value generated from “purchase” events within an onsite web app for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.onsite_web_app_purchase.1d_view	catalog_segment_value.onsite_web_app_purchase.1d_view	Total value of purchase actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_app_purchase.7d_click	catalog_segment_value.onsite_web_app_purchase.7d_click	Total value of purchase actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_app_purchase.7d_view	catalog_segment_value.onsite_web_app_purchase.7d_view	The monetary value generated from purchase actions on your website or app, as an on-site conversion related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.onsite_web_app_view_content	catalog_segment_value.onsite_web_app_view_content	The monetary value of ‘view content’ actions occurring on both website and app, for a catalog segment.	metric
catalog_segment_value.onsite_web_app_view_content.1d_click	catalog_segment_value.onsite_web_app_view_content.1d_click	The value generated from “view content” events within an onsite web app for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.onsite_web_app_view_content.1d_view	catalog_segment_value.onsite_web_app_view_content.1d_view	Total value of content view actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_app_view_content.7d_click	catalog_segment_value.onsite_web_app_view_content.7d_click	Total value of content view actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_app_view_content.7d_view	catalog_segment_value.onsite_web_app_view_content.7d_view	The monetary value generated from “view content” actions on your website or app, as an on-site conversion related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.onsite_web_initiate_checkout	catalog_segment_value.onsite_web_initiate_checkout	Total value of initiate checkout actions occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_purchase	catalog_segment_value.onsite_web_purchase	The monetary value of ‘purchase’ actions occurring on the website, for a catalog segment.	metric
catalog_segment_value.onsite_web_purchase.1d_click	catalog_segment_value.onsite_web_purchase.1d_click	The monetary value generated from purchase actions on your website, as an on-site conversion related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.onsite_web_purchase.1d_view	catalog_segment_value.onsite_web_purchase.1d_view	Total value of purchase actions attributed to ad views within 1 day, occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_purchase.7d_click	catalog_segment_value.onsite_web_purchase.7d_click	Total value of purchase actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_purchase.7d_view	catalog_segment_value.onsite_web_purchase.7d_view	The monetary value generated from purchase actions on your website, as an on-site conversion related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.onsite_web_view_content	catalog_segment_value.onsite_web_view_content	The monetary value of ‘view content’ actions occurring on the website, for a catalog segment.	metric
catalog_segment_value.onsite_web_view_content.1d_click	catalog_segment_value.onsite_web_view_content.1d_click	The monetary value generated from “view content” actions on your website, as an on-site conversion related to a product catalog segment, attributed within 1 day of a click on your ad.	metric
catalog_segment_value.onsite_web_view_content.1d_view	catalog_segment_value.onsite_web_view_content.1d_view	Total value of content view actions attributed to ad views within 1 day, occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_view_content.7d_click	catalog_segment_value.onsite_web_view_content.7d_click	Total value of content view actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_view_content.7d_view	catalog_segment_value.onsite_web_view_content.7d_view	The monetary value generated from “view content” actions on your website, as an on-site conversion related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.purchase	catalog_segment_value.purchase	The monetary value of purchase actions related to a product catalog segment.	metric
catalog_segment_value.purchase.1d_click	catalog_segment_value.purchase.1d_click	The value generated from “purchase” events for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.purchase.1d_view	catalog_segment_value.purchase.1d_view	Total value of purchase actions attributed to ad views within 1 day for a catalog segment.	metric
catalog_segment_value.purchase.7d_click	catalog_segment_value.purchase.7d_click	Total value of purchase actions attributed to ad clicks within 7 days for a catalog segment.	metric
catalog_segment_value.purchase.7d_view	catalog_segment_value.purchase.7d_view	The monetary value generated from purchase actions related to a product catalog segment, attributed within 7 days of viewing your ad.	metric
catalog_segment_value.search	catalog_segment_value.search	Total value of search actions for a catalog segment.	metric
catalog_segment_value.search.1d_click	catalog_segment_value.search.1d_click	The value generated from catalog searches attributed within 1 day of a click on your ad.	metric
catalog_segment_value.search.1d_view	catalog_segment_value.search.1d_view	Total value of search actions attributed to ad views within 1 day for a catalog segment.	metric
catalog_segment_value.search.7d_click	catalog_segment_value.search.7d_click	Total value of search actions attributed to ad clicks within 7 days for a catalog segment.	metric
catalog_segment_value.view_content	catalog_segment_value.view_content	The monetary value of view content actions related to a product catalog segment.	metric
catalog_segment_value.view_content.1d_click	catalog_segment_value.view_content.1d_click	The value generated from “view content” events for catalog products, attributed to ad clicks within a 1-day window.	metric
catalog_segment_value.view_content.1d_view	catalog_segment_value.view_content.1d_view	Total value of content view actions attributed to ad views within 1 day for a catalog segment.	metric
catalog_segment_value.view_content.7d_click	catalog_segment_value.view_content.7d_click	Total value of content view actions attributed to ad clicks within 7 days for a catalog segment.	metric
catalog_segment_value.view_content.7d_view	catalog_segment_value.view_content.7d_view	The value generated from viewing catalog content attributed within 7 days of an impression of your ad.	metric
catalog_segment_value.web_app_in_store_purchase	catalog_segment_value.web_app_in_store_purchase	Total value of in-store purchase actions originating from web or app for a catalog segment.	metric
catalog_segment_value.web_in_store_purchase	catalog_segment_value.web_in_store_purchase	The monetary value of ‘web in store purchase’ actions related to a product catalog segment.	metric
catalog_segment_value_mobile_purchase_roas	catalog_segment_value_mobile_purchase_roas	The total return on ad spend (ROAS) from mobile app purchases for your catalog segment.	metric
catalog_segment_value_omni_purchase_roas	catalog_segment_value_omni_purchase_roas	The total return on ad spend (ROAS) from all purchases (omni-channel) for your catalog segment.	metric
catalog_segment_value_omni_purchase_roas.omni_purchase	catalog_segment_value_omni_purchase_roas.omni_purchase	The Return On Ad Spend (ROAS) from omnichannel purchases for a product catalog segment, within the default attribution window.	metric
catalog_segment_value_omni_purchase_roas.omni_purchase.1d_click	catalog_segment_value_omni_purchase_roas.omni_purchase.1d_click	The Return on Ad Spend (ROAS) for omni-channel purchases associated with catalog segments, attributed within 1 day of a click on your ad. Omni-channel purchases include conversions across multiple touchpoints.	metric
catalog_segment_value_omni_purchase_roas.omni_purchase.1d_view	catalog_segment_value_omni_purchase_roas.omni_purchase.1d_view	Return on Ad Spend (ROAS) for omni-channel purchases attributed to ad views within 1 day for a catalog segment.	metric
catalog_segment_value_omni_purchase_roas.omni_purchase.7d_click	catalog_segment_value_omni_purchase_roas.omni_purchase.7d_click	The Return On Ad Spend (ROAS) from omnichannel purchases for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value_omni_purchase_roas.omni_purchase.7d_view	catalog_segment_value_omni_purchase_roas.omni_purchase.7d_view	The Return on Ad Spend (ROAS) for omni-channel purchases associated with catalog segments, attributed within 7 days of an impression of your ad. Omni-channel purchases include conversions across multiple touchpoints.	metric
catalog_segment_value_website_purchase_roas	catalog_segment_value_website_purchase_roas	The total return on ad spend (ROAS) from website purchases for your catalog segment.	metric
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase	catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase	Return on Ad Spend (ROAS) for website purchases from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_click	catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_click	The Return on Ad Spend (ROAS) for website purchases tracked by the Facebook Pixel and associated with catalog segments, attributed within 1 day of a click on your ad.	metric
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view	catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view	Return on Ad Spend (ROAS) for website purchases attributed to ad views within 1 day from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click	catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click	Return on Ad Spend (ROAS) for website purchases attributed to ad clicks within 7 days from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_view	catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_view	The Return on Ad Spend (ROAS) for website purchases tracked by the Facebook Pixel and associated with catalog segments, attributed within 7 days of an impression of your ad.	metric
channel_grouping	channel_grouping	The categorization of marketing channels used.	dimension
channel_id	channel_id	Unique identifier for the advertising channel (e.g., Facebook, Instagram).	dimension
channel_name	channel_name	Name of the advertising channel.	dimension
channel_type	channel_type	The type of channel where the ad was displayed (e.g., Facebook, Instagram, Audience Network).	dimension
clicks		The total number of clicks on your ad, including interactions with the ad container, links to destinations, and expanded ad experiences.	metric
clicks_facebook	clicks_facebook	The number of clicks on Facebook-owned properties attributed to the ads.	metric
clicks_metaAds	clicks_metaAds	The total number of clicks on Meta Ads across all platforms.	metric
comment	comment	The number of comments on content associated with your ad.	metric
comments_social_engagements	comments_social_engagements	The total number of comments received on your ads or content, indicating social engagement.	metric
completed_views	completed_views	The number of times a video ad was viewed to completion.	metric
completions	completions	The number of times a specified action or event was completed.	metric
conversion	conversion	The total number of conversion events achieved by the advertising campaigns.	metric
conversion_count	conversion_count	The number of conversions attributed to your ads.	metric
conversion_event	conversion_event	The specific event that is counted as a conversion.	dimension
conversion_number_facebook	conversion_number_facebook	The number of conversions reported directly by Facebook.	metric
conversion_purchase_1day_view_7day_click	conversion_purchase_1day_view_7day_click	The number of purchases, attributed within 1 day of viewing or 7 days of clicking an ad.	metric
conversion_rate_ranking	conversion_rate_ranking	A ranking that indicates how an ad’s expected conversion rate compares to other ads targeting the same audience.	metric
conversion_value	conversion_value	The total monetary value attributed to all conversions.	metric
conversion_value_purchase_1day_view_7day_click	conversion_value_purchase_1day_view_7day_click	The total value generated from purchases, attributed within 1 day of viewing or 7 days of clicking an ad.	metric
conversion_values	conversion_values	The total value of all conversions generated by the ad campaign.	metric
conversion_values.contact_mobile_app	conversion_values.contact_mobile_app	The monetary value of ‘contact’ conversions occurring via mobile app.	metric
conversion_values.contact_mobile_app.7d_click	conversion_values.contact_mobile_app.7d_click	Total value of contact actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.contact_offline	conversion_values.contact_offline	The total value of offline contact conversions.	metric
conversion_values.contact_total	conversion_values.contact_total	The total monetary value of ‘contact’ conversions.	metric
conversion_values.contact_total.1d_click	conversion_values.contact_total.1d_click	Total monetary value of contact conversions, attributed within a 1-day click window.	metric
conversion_values.contact_total.1d_view	conversion_values.contact_total.1d_view	Total value of all contact actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.contact_total.7d_click	conversion_values.contact_total.7d_click	Total value of all contact actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.contact_total.7d_view	conversion_values.contact_total.7d_view	Total monetary value of contact conversions, attributed within a 7-day view window.	metric
conversion_values.contact_website	conversion_values.contact_website	The monetary value of ‘contact’ conversions occurring via website.	metric
conversion_values.contact_website.1d_click	conversion_values.contact_website.1d_click	Total monetary value of website contact conversions, attributed within a 1-day click window.	metric
conversion_values.contact_website.1d_view	conversion_values.contact_website.1d_view	Total value of contact actions attributed to ad views within 1 day, occurring on a website.	metric
conversion_values.contact_website.7d_click	conversion_values.contact_website.7d_click	Total value of contact actions attributed to ad clicks within 7 days, occurring on a website.	metric
conversion_values.contact_website.7d_view	conversion_values.contact_website.7d_view	Total monetary value of website contact conversions, attributed within a 7-day view window.	metric
conversion_values.customize_product_mobile_app.7d_click	conversion_values.customize_product_mobile_app.7d_click	Total value of product customization actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.customize_product_total	conversion_values.customize_product_total	The total monetary value of ‘customize product’ conversions.	metric
conversion_values.customize_product_total.1d_view	conversion_values.customize_product_total.1d_view	Total value of all product customization actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.customize_product_total.7d_click	conversion_values.customize_product_total.7d_click	Total value of all product customization actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.customize_product_website	conversion_values.customize_product_website	The monetary value of ‘customize product’ conversions occurring via website.	metric
conversion_values.customize_product_website.1d_view	conversion_values.customize_product_website.1d_view	Total value of product customization actions attributed to ad views within 1 day, occurring on a website.	metric
conversion_values.customize_product_website.7d_click	conversion_values.customize_product_website.7d_click	Total value of product customization actions attributed to ad clicks within 7 days, occurring on a website.	metric
conversion_values.donate_fundraiser	conversion_values.donate_fundraiser	The total monetary value of ‘donate fundraiser’ conversions attributed to your ads.	metric
conversion_values.donate_mobile_app	conversion_values.donate_mobile_app	The monetary value of ‘donate’ conversions occurring via mobile app.	metric
conversion_values.donate_mobile_app.7d_click	conversion_values.donate_mobile_app.7d_click	Total value of donate actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.donate_offline	conversion_values.donate_offline	The total value of offline donation conversions.	metric
conversion_values.donate_on_facebook	conversion_values.donate_on_facebook	The monetary value of ‘donate’ conversions directly on Facebook.	metric
conversion_values.donate_total	conversion_values.donate_total	The total monetary value of ‘donate’ conversions.	metric
conversion_values.donate_total.1d_click	conversion_values.donate_total.1d_click	Total monetary value of donate conversions, attributed within a 1-day click window.	metric
conversion_values.donate_total.1d_view	conversion_values.donate_total.1d_view	Total value of all donate actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.donate_total.7d_click	conversion_values.donate_total.7d_click	Total value of all donate actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.donate_total.7d_view	conversion_values.donate_total.7d_view	Total monetary value of donate conversions, attributed within a 7-day view window.	metric
conversion_values.donate_website	conversion_values.donate_website	The monetary value of ‘donate’ conversions occurring via website.	metric
conversion_values.donate_website.1d_click	conversion_values.donate_website.1d_click	Total monetary value of website donate conversions, attributed within a 1-day click window.	metric
conversion_values.donate_website.1d_view	conversion_values.donate_website.1d_view	Total value of donate actions attributed to ad views within 1 day, occurring on a website.	metric
conversion_values.donate_website.7d_click	conversion_values.donate_website.7d_click	Total value of donate actions attributed to ad clicks within 7 days, occurring on a website.	metric
conversion_values.donate_website.7d_view	conversion_values.donate_website.7d_view	Total monetary value of website donate conversions, attributed within a 7-day view window.	metric
conversion_values.find_location_mobile_app	conversion_values.find_location_mobile_app	The monetary value of ‘find location’ conversions occurring via mobile app.	metric
conversion_values.find_location_mobile_app.7d_click	conversion_values.find_location_mobile_app.7d_click	Total value of find location actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.find_location_total	conversion_values.find_location_total	The total monetary value of ‘find location’ conversions.	metric
conversion_values.find_location_total.1d_click	conversion_values.find_location_total.1d_click	Total monetary value of find location conversions, attributed within a 1-day click window.	metric
conversion_values.find_location_total.1d_view	conversion_values.find_location_total.1d_view	Total value of all find location actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.find_location_total.7d_click	conversion_values.find_location_total.7d_click	Total value of all find location actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.find_location_total.7d_view	conversion_values.find_location_total.7d_view	Total monetary value of find location conversions, attributed within a 7-day view window.	metric
conversion_values.find_location_website	conversion_values.find_location_website	The monetary value of ‘find location’ conversions occurring via website.	metric
conversion_values.find_location_website.1d_click	conversion_values.find_location_website.1d_click	Total monetary value of website find location conversions, attributed within a 1-day click window.	metric
conversion_values.find_location_website.1d_view	conversion_values.find_location_website.1d_view	Total value of find location actions attributed to ad views within 1 day, occurring on a website.	metric
conversion_values.find_location_website.7d_click	conversion_values.find_location_website.7d_click	Total value of find location actions attributed to ad clicks within 7 days, occurring on a website.	metric
conversion_values.find_location_website.7d_view	conversion_values.find_location_website.7d_view	Total monetary value of website find location conversions, attributed within a 7-day view window.	metric
conversion_values.schedule_mobile_app	conversion_values.schedule_mobile_app	The monetary value of ‘schedule’ conversions occurring via mobile app.	metric
conversion_values.schedule_mobile_app.7d_click	conversion_values.schedule_mobile_app.7d_click	Total value of schedule actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.schedule_total	conversion_values.schedule_total	The total monetary value of ‘schedule’ conversions.	metric
conversion_values.schedule_total.1d_click	conversion_values.schedule_total.1d_click	Total monetary value of schedule conversions, attributed within a 1-day click window.	metric
conversion_values.schedule_total.1d_view	conversion_values.schedule_total.1d_view	Total value of all schedule actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.schedule_total.7d_click	conversion_values.schedule_total.7d_click	Total value of all schedule actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.schedule_total.7d_view	conversion_values.schedule_total.7d_view	Total monetary value of schedule conversions, attributed within a 7-day view window.	metric
conversion_values.schedule_website	conversion_values.schedule_website	The monetary value of ‘schedule’ conversions occurring via website.	metric
conversion_values.schedule_website.1d_click	conversion_values.schedule_website.1d_click	Total monetary value of website schedule conversions, attributed within a 1-day click window.	metric
conversion_values.schedule_website.1d_view	conversion_values.schedule_website.1d_view	Total value of schedule actions attributed to ad views within 1 day, occurring on a website.	metric
conversion_values.schedule_website.7d_click	conversion_values.schedule_website.7d_click	Total value of schedule actions attributed to ad clicks within 7 days, occurring on a website.	metric
conversion_values.schedule_website.7d_view	conversion_values.schedule_website.7d_view	Total monetary value of website schedule conversions, attributed within a 7-day view window.	metric
conversion_values.start_trial_mobile_app	conversion_values.start_trial_mobile_app	The monetary value of ‘start trial’ conversions occurring via mobile app.	metric
conversion_values.start_trial_mobile_app.1d_view	conversion_values.start_trial_mobile_app.1d_view	The total monetary value of ‘start trial mobile app’ conversions, attributed to a 1-day view.	metric
conversion_values.start_trial_mobile_app.7d_click	conversion_values.start_trial_mobile_app.7d_click	Total value of start trial actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.start_trial_total	conversion_values.start_trial_total	The total monetary value of ‘start trial’ conversions.	metric
conversion_values.start_trial_total.1d_click	conversion_values.start_trial_total.1d_click	Total monetary value of start trial conversions, attributed within a 1-day click window.	metric
conversion_values.start_trial_total.1d_view	conversion_values.start_trial_total.1d_view	Total value of all start trial actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.start_trial_total.28d_click	conversion_values.start_trial_total.28d_click	The total value of trial start conversions, attributed within 28 days of clicking an ad.	metric
conversion_values.start_trial_total.28d_view	conversion_values.start_trial_total.28d_view	The total value of trial start conversions, attributed within 28 days of viewing an ad.	metric
conversion_values.start_trial_total.7d_click	conversion_values.start_trial_total.7d_click	Total value of all start trial actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.start_trial_total.7d_view	conversion_values.start_trial_total.7d_view	Total monetary value of start trial conversions, attributed within a 7-day view window.	metric
conversion_values.start_trial_website	conversion_values.start_trial_website	The monetary value of ‘start trial’ conversions occurring via website.	metric
conversion_values.start_trial_website.1d_click	conversion_values.start_trial_website.1d_click	Total monetary value of website start trial conversions, attributed within a 1-day click window.	metric
conversion_values.start_trial_website.1d_view	conversion_values.start_trial_website.1d_view	The total monetary value attributed to ‘start trial’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversion_values.start_trial_website.28d_click	conversion_values.start_trial_website.28d_click	The value of website trial start conversions, attributed within 28 days of clicking an ad.	metric
conversion_values.start_trial_website.28d_view	conversion_values.start_trial_website.28d_view	The value of website trial start conversions, attributed within 28 days of viewing an ad.	metric
conversion_values.start_trial_website.7d_click	conversion_values.start_trial_website.7d_click	The total monetary value attributed to ‘start trial’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversion_values.start_trial_website.7d_view	conversion_values.start_trial_website.7d_view	Total monetary value of website start trial conversions, attributed within a 7-day view window.	metric
conversion_values.submit_application_mobile_app	conversion_values.submit_application_mobile_app	The monetary value of ‘submit application’ conversions occurring via mobile app.	metric
conversion_values.submit_application_mobile_app.7d_click	conversion_values.submit_application_mobile_app.7d_click	The total monetary value attributed to ‘submit application’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversion_values.submit_application_total	conversion_values.submit_application_total	The total monetary value of ‘submit application’ conversions.	metric
conversion_values.submit_application_total.1d_click	conversion_values.submit_application_total.1d_click	Total monetary value of submit application conversions, attributed within a 1-day click window.	metric
conversion_values.submit_application_total.1d_view	conversion_values.submit_application_total.1d_view	The total monetary value attributed to ‘submit application’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversion_values.submit_application_total.7d_click	conversion_values.submit_application_total.7d_click	The total monetary value attributed to ‘submit application’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversion_values.submit_application_total.7d_view	conversion_values.submit_application_total.7d_view	Total monetary value of submit application conversions, attributed within a 7-day view window.	metric
conversion_values.submit_application_website	conversion_values.submit_application_website	The monetary value of ‘submit application’ conversions occurring via website.	metric
conversion_values.submit_application_website.1d_click	conversion_values.submit_application_website.1d_click	Total monetary value of website submit application conversions, attributed within a 1-day click window.	metric
conversion_values.submit_application_website.1d_view	conversion_values.submit_application_website.1d_view	The total monetary value attributed to ‘submit application’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversion_values.submit_application_website.7d_click	conversion_values.submit_application_website.7d_click	The total monetary value attributed to ‘submit application’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversion_values.submit_application_website.7d_view	conversion_values.submit_application_website.7d_view	Total monetary value of website submit application conversions, attributed within a 7-day view window.	metric
conversion_values.subscribe_mobile_app	conversion_values.subscribe_mobile_app	The monetary value of ‘subscribe’ conversions occurring via mobile app.	metric
conversion_values.subscribe_mobile_app.1d_view	conversion_values.subscribe_mobile_app.1d_view	The total value of mobile app subscription conversions, attributed within 1 day of viewing the ad.	metric
conversion_values.subscribe_mobile_app.7d_click	conversion_values.subscribe_mobile_app.7d_click	The total monetary value attributed to ‘subscribe’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversion_values.subscribe_total	conversion_values.subscribe_total	The total monetary value of ‘subscribe’ conversions.	metric
conversion_values.subscribe_total.1d_click	conversion_values.subscribe_total.1d_click	Total monetary value of subscribe conversions, attributed within a 1-day click window.	metric
conversion_values.subscribe_total.1d_view	conversion_values.subscribe_total.1d_view	The total monetary value attributed to ‘subscribe’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversion_values.subscribe_total.28d_click	conversion_values.subscribe_total.28d_click	The total value of subscriptions, attributed within 28 days of clicking the ad.	metric
conversion_values.subscribe_total.28d_view	conversion_values.subscribe_total.28d_view	The total value of subscription conversions across all channels, attributed within 28 days of an impression of your ad.	metric
conversion_values.subscribe_total.7d_click	conversion_values.subscribe_total.7d_click	The total monetary value attributed to ‘subscribe’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversion_values.subscribe_total.7d_view	conversion_values.subscribe_total.7d_view	Total monetary value of subscribe conversions, attributed within a 7-day view window.	metric
conversion_values.subscribe_website	conversion_values.subscribe_website	The monetary value of ‘subscribe’ conversions occurring via website.	metric
conversion_values.subscribe_website.1d_click	conversion_values.subscribe_website.1d_click	Total monetary value of website subscribe conversions, attributed within a 1-day click window.	metric
conversion_values.subscribe_website.1d_view	conversion_values.subscribe_website.1d_view	The total monetary value attributed to ‘subscribe’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversion_values.subscribe_website.28d_click	conversion_values.subscribe_website.28d_click	The total value of website subscriptions, attributed within 28 days of clicking the ad.	metric
conversion_values.subscribe_website.28d_view	conversion_values.subscribe_website.28d_view	The value of website subscription conversions, attributed within 28 days of an impression of your ad.	metric
conversion_values.subscribe_website.7d_click	conversion_values.subscribe_website.7d_click	The total monetary value attributed to ‘subscribe’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversion_values.subscribe_website.7d_view	conversion_values.subscribe_website.7d_view	Total monetary value of website subscribe conversions, attributed within a 7-day view window.	metric
conversions.ad_click_mobile_app	conversions.ad_click_mobile_app	The total count of ad clicks that led to a conversion on the mobile app.	metric
conversions.ad_click_mobile_app.1d_view	conversions.ad_click_mobile_app.1d_view	The total count of ad clicks that led to a conversion on the mobile app, within a 1-day view-through attribution window.	metric
conversions.ad_click_mobile_app.7d_click	conversions.ad_click_mobile_app.7d_click	The total count of ad clicks that led to a conversion on the mobile app, within a 7-day click-through attribution window.	metric
conversions.ad_click_total	conversions.ad_click_total	The total number of ad clicks recorded across all conversions.	metric
conversions.ad_click_total.1d_click	conversions.ad_click_total.1d_click	The total number of conversions attributed to ad clicks within a 1-day window.	metric
conversions.ad_click_total.1d_view	conversions.ad_click_total.1d_view	The total count of ad clicks that led to a conversion across all platforms, within a 1-day view-through attribution window.	metric
conversions.ad_click_total.28d_view	conversions.ad_click_total.28d_view	The total count of ad clicks that led to a conversion across all platforms, within a 28-day view-through attribution window.	dimension
conversions.ad_click_total.7d_click	conversions.ad_click_total.7d_click	The total count of ad clicks that led to a conversion across all platforms, within a 7-day click-through attribution window.	metric
conversions.ad_click_total.7d_view	conversions.ad_click_total.7d_view	Total conversions attributed to an ad click within 7 days of viewing the ad.	metric
conversions.ad_click_website	conversions.ad_click_website	The number of ad clicks that led to a website, recorded as conversions.	metric
conversions.ad_click_website.1d_click	conversions.ad_click_website.1d_click	The number of website conversions attributed to ad clicks within a 1-day window.	metric
conversions.ad_click_website.1d_view	conversions.ad_click_website.1d_view	Total number of website conversions from ad clicks, attributed within a 1-day view window.	metric
conversions.ad_click_website.28d_view	conversions.ad_click_website.28d_view	The total count of ad clicks that led to a conversion on the website, within a 28-day view-through attribution window.	dimension
conversions.ad_click_website.7d_click	conversions.ad_click_website.7d_click	Total number of website conversions from ad clicks, attributed within a 7-day click window.	metric
conversions.ad_click_website.7d_view	conversions.ad_click_website.7d_view	Website conversions attributed to an ad click within 7 days of viewing the ad.	metric
conversions.ad_click_website.action_device	conversions.ad_click_website.action_device	The number of ad clicks that led to a website, broken down by the device on which the action occurred.	dimension
conversions.ad_impression_mobile_app	conversions.ad_impression_mobile_app	The total count of ad impressions that led to a conversion on the mobile app.	metric
conversions.ad_impression_mobile_app.1d_view	conversions.ad_impression_mobile_app.1d_view	The total count of ad impressions that led to a conversion on the mobile app, within a 1-day view-through attribution window.	metric
conversions.ad_impression_mobile_app.7d_click	conversions.ad_impression_mobile_app.7d_click	The total count of ad impressions that led to a conversion on the mobile app, within a 7-day click-through attribution window.	metric
conversions.ad_impression_total	conversions.ad_impression_total	The total number of ad impressions that led to a conversion, aggregated across all available attribution windows. This metric counts the total times an ad was shown and resulted in a desired action.	metric
conversions.ad_impression_total.1d_click	conversions.ad_impression_total.1d_click	The total number of ad impression conversions attributed to a 1-day click-through window.	metric
conversions.ad_impression_total.1d_view	conversions.ad_impression_total.1d_view	The total count of ad impressions that led to a conversion across all platforms, within a 1-day view-through attribution window.	metric
conversions.ad_impression_total.28d_view	conversions.ad_impression_total.28d_view	The total count of ad impressions that led to a conversion across all platforms, within a 28-day view-through attribution window.	dimension
conversions.ad_impression_total.7d_click	conversions.ad_impression_total.7d_click	The total count of ad impressions that led to a conversion across all platforms, within a 7-day click-through attribution window.	metric
conversions.ad_impression_total.7d_view	conversions.ad_impression_total.7d_view	Total conversions attributed to an ad impression within 7 days of viewing the ad.	metric
conversions.ad_impression_website	conversions.ad_impression_website	The number of website conversions attributed to ad impressions, aggregated across all available attribution windows. This metric specifically tracks conversions that occurred on the advertiser’s website after an ad impression.	metric
conversions.ad_impression_website.1d_click	conversions.ad_impression_website.1d_click	The number of website ad impression conversions attributed to a 1-day click-through window.	metric
conversions.ad_impression_website.1d_view	conversions.ad_impression_website.1d_view	Total number of website conversions from ad impressions, attributed within a 1-day view window.	metric
conversions.ad_impression_website.28d_view	conversions.ad_impression_website.28d_view	The total count of ad impressions that led to a conversion on the website, within a 28-day view-through attribution window.	dimension
conversions.ad_impression_website.7d_click	conversions.ad_impression_website.7d_click	Total number of website conversions from ad impressions, attributed within a 7-day click window.	metric
conversions.ad_impression_website.7d_view	conversions.ad_impression_website.7d_view	Website conversions attributed to an ad impression within 7 days of viewing the ad.	metric
conversions.ad_impression_website.action_device	conversions.ad_impression_website.action_device	The number of website conversions attributed to ad impressions, broken down by the device type (e.g., mobile, desktop) on which the conversion action occurred, aggregated across all available attribution windows.	dimension
conversions.add_to_cart	conversions.add_to_cart	The total number of ‘add to cart’ events attributed to your ads, aggregated across all available attribution windows.	metric
conversions.cancel_subscription_total	conversions.cancel_subscription_total	The total number of subscription cancellation conversions across all platforms.	metric
conversions.cancel_subscription_website	conversions.cancel_subscription_website	The total number of subscription cancellation conversions on the website.	metric
conversions.contact_mobile_app	conversions.contact_mobile_app	The number of times the ‘contact’ conversion event occurred within a mobile app.	metric
conversions.contact_mobile_app.1d_view	conversions.contact_mobile_app.1d_view	The total count of ‘contact’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.contact_mobile_app.7d_click	conversions.contact_mobile_app.7d_click	The total count of ‘contact’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.contact_offline	conversions.contact_offline	The total number of offline contact conversions.	metric
conversions.contact_total	conversions.contact_total	The total number of times the ‘contact’ conversion event occurred across all platforms.	metric
conversions.contact_total.1d_click	conversions.contact_total.1d_click	Total number of contact conversions, attributed within a 1-day click window.	metric
conversions.contact_total.1d_view	conversions.contact_total.1d_view	The total count of ‘contact’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.contact_total.28d_click	conversions.contact_total.28d_click	The total number of contact conversions across all channels, attributed within 28 days of a click on your ad.	metric
conversions.contact_total.28d_view	conversions.contact_total.28d_view	The total count of ‘contact’ conversions across all platforms, within a 28-day view-through attribution window.	dimension
conversions.contact_total.7d_click	conversions.contact_total.7d_click	The total count of ‘contact’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.contact_total.7d_view	conversions.contact_total.7d_view	The total number of ‘contact’ conversion events attributed within a 7-day view-through attribution window.	metric
conversions.contact_website	conversions.contact_website	The number of times the ‘contact’ conversion event occurred on a website.	dimension
conversions.contact_website.1d_click	conversions.contact_website.1d_click	Total number of website contact conversions, attributed within a 1-day click window.	metric
conversions.contact_website.1d_view	conversions.contact_website.1d_view	The total count of ‘contact’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.contact_website.28d_click	conversions.contact_website.28d_click	The number of website contact conversions, attributed within 28 days of a click on your ad.	metric
conversions.contact_website.28d_view	conversions.contact_website.28d_view	The total count of ‘contact’ conversions completed on the website, within a 28-day view-through attribution window.	dimension
conversions.contact_website.7d_click	conversions.contact_website.7d_click	The total count of ‘contact’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.contact_website.7d_view	conversions.contact_website.7d_view	The number of ‘contact’ conversion events that occurred on a website, attributed within a 7-day view-through attribution window.	metric
conversions.contact_website.action_device	conversions.contact_website.action_device	The number of contact conversions on the website, broken down by the device type (e.g., mobile, desktop) on which the contact action occurred, attributed to ads across all available attribution windows.	dimension
conversions.customize_product_mobile_app	conversions.customize_product_mobile_app	The total count of ‘customize product’ conversions completed on the mobile app.	metric
conversions.customize_product_mobile_app.1d_view	conversions.customize_product_mobile_app.1d_view	The total count of ‘customize product’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.customize_product_mobile_app.7d_click	conversions.customize_product_mobile_app.7d_click	The number of times a product was customized within your mobile app, attributed within 7 days of a click on your ad.	metric
conversions.customize_product_total	conversions.customize_product_total	The total number of times the ‘customize product’ conversion event occurred across all platforms.	metric
conversions.customize_product_total.1d_click	conversions.customize_product_total.1d_click	Total number of customize product conversions, attributed within a 1-day click window.	metric
conversions.customize_product_total.1d_view	conversions.customize_product_total.1d_view	The total count of ‘customize product’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.customize_product_total.28d_view	conversions.customize_product_total.28d_view	The total count of ‘customize product’ conversions across all platforms, within a 28-day view-through attribution window.	dimension
conversions.customize_product_total.7d_click	conversions.customize_product_total.7d_click	The total count of ‘customize product’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.customize_product_website	conversions.customize_product_website	The number of times the ‘customize product’ conversion event occurred on a website.	metric
conversions.customize_product_website.1d_click	conversions.customize_product_website.1d_click	Total number of website customize product conversions, attributed within a 1-day click window.	metric
conversions.customize_product_website.1d_view	conversions.customize_product_website.1d_view	The total count of ‘customize product’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.customize_product_website.28d_view	conversions.customize_product_website.28d_view	The total count of ‘customize product’ conversions completed on the website, within a 28-day view-through attribution window.	dimension
conversions.customize_product_website.7d_click	conversions.customize_product_website.7d_click	The total count of ‘customize product’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.customize_product_website.action_device	conversions.customize_product_website.action_device	The number of product customization conversions on the website, broken down by the device type (e.g., mobile, desktop) on which the customization action occurred, attributed to ads across all available attribution windows.	dimension
conversions.donate_fundraiser	conversions.donate_fundraiser	The total number of ‘donate fundraiser’ conversions attributed to your ads.	metric
conversions.donate_fundraiser.7d_click	conversions.donate_fundraiser.7d_click	The number of donations to fundraisers, attributed within 7 days of clicking the ad.	metric
conversions.donate_mobile_app	conversions.donate_mobile_app	The number of times the ‘donate’ conversion event occurred within a mobile app.	metric
conversions.donate_mobile_app.1d_view	conversions.donate_mobile_app.1d_view	The total count of ‘donate’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.donate_mobile_app.7d_click	conversions.donate_mobile_app.7d_click	The total count of ‘donate’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.donate_offline	conversions.donate_offline	The total number of offline donation conversions.	metric
conversions.donate_offline.1d_view	conversions.donate_offline.1d_view	The number of offline donations converted within 1 day of viewing the ad.	metric
conversions.donate_offline.28d_click	conversions.donate_offline.28d_click	The number of offline donations converted within 28 days of clicking the ad.	metric
conversions.donate_offline.7d_click	conversions.donate_offline.7d_click	The number of offline donations converted within 7 days of clicking the ad.	metric
conversions.donate_on_facebook	conversions.donate_on_facebook	The total number of ‘donate’ conversions directly on Facebook.	metric
conversions.donate_on_facebook.7d_click	conversions.donate_on_facebook.7d_click	The number of donations made directly on Facebook, attributed within 7 days of clicking the ad.	metric
conversions.donate_total	conversions.donate_total	The total number of times the ‘donate’ conversion event occurred across all platforms.	metric
conversions.donate_total.1d_click	conversions.donate_total.1d_click	The total number of ‘donate’ conversion events attributed within a 1-day click-through attribution window.	metric
conversions.donate_total.1d_view	conversions.donate_total.1d_view	The total count of ‘donate’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.donate_total.28d_click	conversions.donate_total.28d_click	The total number of donation conversions attributed within a 28-day click-through attribution window.	metric
conversions.donate_total.28d_view	conversions.donate_total.28d_view	The total count of ‘donate’ conversions across all platforms, within a 28-day view-through attribution window.	dimension
conversions.donate_total.7d_click	conversions.donate_total.7d_click	The total count of ‘donate’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.donate_total.7d_view	conversions.donate_total.7d_view	The total number of ‘donate’ conversion events attributed within a 7-day view-through attribution window.	metric
conversions.donate_website	conversions.donate_website	The number of times the ‘donate’ conversion event occurred on a website.	metric
conversions.donate_website.1d_click	conversions.donate_website.1d_click	The number of ‘donate’ conversion events that occurred on a website, attributed within a 1-day click-through attribution window.	metric
conversions.donate_website.1d_view	conversions.donate_website.1d_view	The total count of ‘donate’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.donate_website.28d_click	conversions.donate_website.28d_click	The number of website donation conversions attributed within a 28-day click-through attribution window.	metric
conversions.donate_website.28d_view	conversions.donate_website.28d_view	The total count of ‘donate’ conversions completed on the website, within a 28-day view-through attribution window.	dimension
conversions.donate_website.7d_click	conversions.donate_website.7d_click	The total count of ‘donate’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.donate_website.7d_view	conversions.donate_website.7d_view	The number of ‘donate’ conversion events that occurred on a website, attributed within a 7-day view-through attribution window.	metric
conversions.donate_website.action_device	conversions.donate_website.action_device	The number of donation conversions on the website, broken down by the device type (e.g., mobile, desktop) on which the donation action occurred, attributed to ads across all available attribution windows.	dimension
conversions.find_location_in_store	conversions.find_location_in_store	The total count of ‘find location’ conversions related to in-store actions.	metric
conversions.find_location_in_store.1d_view	conversions.find_location_in_store.1d_view	The total count of ‘find location’ conversions related to in-store actions, within a 1-day view-through attribution window.	metric
conversions.find_location_in_store.7d_click	conversions.find_location_in_store.7d_click	The total count of ‘find location’ conversions related to in-store actions, within a 7-day click-through attribution window.	metric
conversions.find_location_mobile_app	conversions.find_location_mobile_app	The total count of ‘find location’ conversions completed on the mobile app.	metric
conversions.find_location_mobile_app.1d_view	conversions.find_location_mobile_app.1d_view	The number of mobile app location searches attributed within a 1-day view attribution window.	metric
conversions.find_location_mobile_app.7d_click	conversions.find_location_mobile_app.7d_click	The number of mobile app location searches attributed within a 7-day click attribution window.	metric
conversions.find_location_offline	conversions.find_location_offline	The total count of ‘find location’ conversions related to offline actions.	metric
conversions.find_location_offline.1d_view	conversions.find_location_offline.1d_view	The total count of ‘find location’ conversions related to offline actions, within a 1-day view-through attribution window.	metric
conversions.find_location_offline.7d_click	conversions.find_location_offline.7d_click	The total count of ‘find location’ conversions related to offline actions, within a 7-day click-through attribution window.	metric
conversions.find_location_total	conversions.find_location_total	The total number of times the ‘find location’ conversion event occurred across all platforms.	metric
conversions.find_location_total.1d_click	conversions.find_location_total.1d_click	Total number of find location conversions, attributed within a 1-day click window.	metric
conversions.find_location_total.1d_view	conversions.find_location_total.1d_view	The total count of ‘find location’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.find_location_total.28d_click	conversions.find_location_total.28d_click	The total number of ‘find location’ conversions across all platforms, attributed to an ad within a 28-day click-through window.	dimension
conversions.find_location_total.28d_view	conversions.find_location_total.28d_view	The total count of ‘find location’ conversions across all platforms, within a 28-day view-through attribution window.	dimension
conversions.find_location_total.7d_click	conversions.find_location_total.7d_click	The total count of ‘find location’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.find_location_total.7d_view	conversions.find_location_total.7d_view	The total number of ‘find location’ conversion events attributed within a 7-day view-through attribution window.	metric
conversions.find_location_website	conversions.find_location_website	The number of times the ‘find location’ conversion event occurred on a website.	dimension
conversions.find_location_website.1d_click	conversions.find_location_website.1d_click	Total number of website find location conversions, attributed within a 1-day click window.	metric
conversions.find_location_website.1d_view	conversions.find_location_website.1d_view	The total count of ‘find location’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.find_location_website.28d_click	conversions.find_location_website.28d_click	The total number of ‘find location’ conversions on the website, attributed to an ad within a 28-day click-through window.	dimension
conversions.find_location_website.28d_view	conversions.find_location_website.28d_view	The total count of ‘find location’ conversions completed on the website, within a 28-day view-through attribution window.	dimension
conversions.find_location_website.7d_click	conversions.find_location_website.7d_click	The total count of ‘find location’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.find_location_website.7d_view	conversions.find_location_website.7d_view	The number of ‘find location’ conversion events that occurred on a website, attributed within a 7-day view-through attribution window.	metric
conversions.find_location_website.action_device	conversions.find_location_website.action_device	The number of ‘find location’ conversions on the website, broken down by the device type (e.g., mobile, desktop) on which the action occurred, attributed to ads across all available attribution windows.	dimension
conversions.offsite_conversion.fb_pixel_add_to_cart	conversions.offsite_conversion.fb_pixel_add_to_cart	The number of ‘add to cart’ events recorded by the Facebook Pixel on the advertiser’s website, attributed to ads across all available attribution windows.	metric
conversions.offsite_conversion.fb_pixel_purchase	conversions.offsite_conversion.fb_pixel_purchase	The number of purchase events recorded by the Facebook Pixel on the advertiser’s website, attributed to ads across all available attribution windows.	metric
conversions.offsite_conversion.fb_pixel_view_content	conversions.offsite_conversion.fb_pixel_view_content	The number of ‘view content’ events recorded by the Facebook Pixel on the advertiser’s website, attributed to ads across all available attribution windows.	metric
conversions.omni_add_to_cart	conversions.omni_add_to_cart	The total number of ‘add to cart’ events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows.	metric
conversions.omni_purchase	conversions.omni_purchase	The total number of purchase events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows.	metric
conversions.omni_view_content	conversions.omni_view_content	The total number of ‘view content’ events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows.	metric
conversions.purchase	conversions.purchase	The total number of purchase events attributed to your ads, aggregated across all available attribution windows.	metric
conversions.recurring_subscription_payment_total	conversions.recurring_subscription_payment_total	The total number of recurring subscription payment conversions across all platforms.	metric
conversions.recurring_subscription_payment_website	conversions.recurring_subscription_payment_website	The total number of recurring subscription payment conversions on the website.	metric
conversions.schedule_in_store	conversions.schedule_in_store	The total count of ‘schedule’ conversions related to in-store actions.	metric
conversions.schedule_in_store.7d_click	conversions.schedule_in_store.7d_click	The total count of ‘schedule’ conversions related to in-store actions, within a 7-day click-through attribution window.	metric
conversions.schedule_mobile_app	conversions.schedule_mobile_app	The number of times the ‘schedule’ conversion event occurred within a mobile app.	metric
conversions.schedule_mobile_app.1d_view	conversions.schedule_mobile_app.1d_view	The total count of ‘schedule’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.schedule_mobile_app.7d_click	conversions.schedule_mobile_app.7d_click	The total count of ‘schedule’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.schedule_offline	conversions.schedule_offline	The total count of ‘schedule’ conversions related to offline actions.	metric
conversions.schedule_offline.7d_click	conversions.schedule_offline.7d_click	The total count of ‘schedule’ conversions related to offline actions, within a 7-day click-through attribution window.	metric
conversions.schedule_total	conversions.schedule_total	The total number of times the ‘schedule’ conversion event occurred across all platforms.	metric
conversions.schedule_total.1d_click	conversions.schedule_total.1d_click	Total number of schedule conversions, attributed within a 1-day click window.	metric
conversions.schedule_total.1d_view	conversions.schedule_total.1d_view	The total count of ‘schedule’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.schedule_total.28d_click	conversions.schedule_total.28d_click	The total number of schedule conversions across all channels, attributed within 28 days of a click on your ad.	metric
conversions.schedule_total.28d_view	conversions.schedule_total.28d_view	The total count of ‘schedule’ conversions across all platforms, within a 28-day view-through attribution window.	dimension
conversions.schedule_total.7d_click	conversions.schedule_total.7d_click	The total count of ‘schedule’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.schedule_total.7d_view	conversions.schedule_total.7d_view	Total number of schedule conversions, attributed within a 7-day view window.	metric
conversions.schedule_website	conversions.schedule_website	The number of times the ‘schedule’ conversion event occurred on a website.	metric
conversions.schedule_website.1d_click	conversions.schedule_website.1d_click	Total number of website schedule conversions, attributed within a 1-day click window.	metric
conversions.schedule_website.1d_view	conversions.schedule_website.1d_view	The total count of ‘schedule’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.schedule_website.28d_click	conversions.schedule_website.28d_click	The number of website schedule conversions, attributed within 28 days of a click on your ad.	metric
conversions.schedule_website.28d_view	conversions.schedule_website.28d_view	The total count of ‘schedule’ conversions completed on the website, within a 28-day view-through attribution window.	dimension
conversions.schedule_website.7d_click	conversions.schedule_website.7d_click	The total count of ‘schedule’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.schedule_website.7d_view	conversions.schedule_website.7d_view	Total number of website schedule conversions, attributed within a 7-day view window.	metric
conversions.schedule_website.action_device	conversions.schedule_website.action_device	The number of schedule conversions on the website, broken down by the device type (e.g., mobile, desktop) on which the scheduling action occurred, attributed to ads across all available attribution windows.	dimension
conversions.start_trial_mobile_app	conversions.start_trial_mobile_app	The number of times the ‘start trial’ conversion event occurred within a mobile app.	metric
conversions.start_trial_mobile_app.1d_click	conversions.start_trial_mobile_app.1d_click	The total count of ‘start trial’ conversions completed on the mobile app, within a 1-day click-through attribution window.	metric
conversions.start_trial_mobile_app.1d_view	conversions.start_trial_mobile_app.1d_view	The total count of ‘start trial’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.start_trial_mobile_app.7d_click	conversions.start_trial_mobile_app.7d_click	The total count of ‘start trial’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.start_trial_total	conversions.start_trial_total	The total number of times the ‘start trial’ conversion event occurred across all platforms.	dimension
conversions.start_trial_total.1d_click	conversions.start_trial_total.1d_click	The total count of ‘start trial’ conversions across all platforms, within a 1-day click-through attribution window.	metric
conversions.start_trial_total.1d_view	conversions.start_trial_total.1d_view	The total count of ‘start trial’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.start_trial_total.28d_click	conversions.start_trial_total.28d_click	The total number of ‘start trial’ conversions across all platforms, attributed to an ad within a 28-day click-through window.	metric
conversions.start_trial_total.28d_view	conversions.start_trial_total.28d_view	The total count of ‘start trial’ conversions across all platforms, within a 28-day view-through attribution window.	dimension
conversions.start_trial_total.7d_click	conversions.start_trial_total.7d_click	The total count of ‘start trial’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.start_trial_total.7d_view	conversions.start_trial_total.7d_view	The total number of ‘start trial’ conversion events attributed within a 7-day view-through attribution window.	metric
conversions.start_trial_website	conversions.start_trial_website	The number of times the ‘start trial’ conversion event occurred on a website.	dimension
conversions.start_trial_website.1d_click	conversions.start_trial_website.1d_click	Total number of website start trial conversions, attributed within a 1-day click window.	metric
conversions.start_trial_website.1d_view	conversions.start_trial_website.1d_view	The total count of ‘start trial’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.start_trial_website.28d_click	conversions.start_trial_website.28d_click	The total number of ‘start trial’ conversions on the website, attributed to an ad within a 28-day click-through window.	metric
conversions.start_trial_website.28d_view	conversions.start_trial_website.28d_view	The total count of ‘start trial’ conversions completed on the website, within a 28-day view-through attribution window.	dimension
conversions.start_trial_website.7d_click	conversions.start_trial_website.7d_click	The total count of ‘start trial’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.start_trial_website.7d_view	conversions.start_trial_website.7d_view	The number of ‘start trial’ conversion events that occurred on a website, attributed within a 7-day view-through attribution window.	metric
conversions.start_trial_website.action_device	conversions.start_trial_website.action_device	The number of ‘start trial’ conversions on the website, broken down by the device type (e.g., mobile, desktop) on which the trial start action occurred, attributed to ads across all available attribution windows.	dimension
conversions.submit_application_facebook_page	conversions.submit_application_facebook_page	The number of ‘submit application’ conversions that occurred on a Facebook Page.	dimension
conversions.submit_application_facebook_page.1d_view	conversions.submit_application_facebook_page.1d_view	The number of application submissions on a Facebook Page, attributed to a 1-day view after seeing the ad.	dimension
conversions.submit_application_facebook_page.7d_click	conversions.submit_application_facebook_page.7d_click	The number of application submissions on a Facebook Page, attributed to a 7-day click after viewing the ad.	dimension
conversions.submit_application_mobile_app	conversions.submit_application_mobile_app	The number of times the ‘submit application’ conversion event occurred within a mobile app.	metric
conversions.submit_application_mobile_app.1d_click	conversions.submit_application_mobile_app.1d_click	The total count of ‘submit application’ conversions completed on the mobile app, within a 1-day click-through attribution window.	metric
conversions.submit_application_mobile_app.1d_view	conversions.submit_application_mobile_app.1d_view	The total count of ‘submit application’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.submit_application_mobile_app.7d_click	conversions.submit_application_mobile_app.7d_click	The total count of ‘submit application’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.submit_application_on_facebook	conversions.submit_application_on_facebook	The number of ‘submit application’ conversions that occurred on Facebook.	dimension
conversions.submit_application_on_facebook.1d_view	conversions.submit_application_on_facebook.1d_view	The number of application submissions on Facebook, attributed to a 1-day view after seeing the ad.	dimension
conversions.submit_application_on_facebook.7d_click	conversions.submit_application_on_facebook.7d_click	The number of application submissions on Facebook, attributed to a 7-day click after viewing the ad.	dimension
conversions.submit_application_total	conversions.submit_application_total	The total number of times the ‘submit application’ conversion event occurred across all platforms.	metric
conversions.submit_application_total.1d_click	conversions.submit_application_total.1d_click	The total count of ‘submit application’ conversions across all platforms, within a 1-day click-through attribution window.	metric
conversions.submit_application_total.1d_view	conversions.submit_application_total.1d_view	The total number of application submission conversions attributed to your ads, within 1 day of viewing the ad.	metric
conversions.submit_application_total.28d_click	conversions.submit_application_total.28d_click	The total number of application submission conversions across all channels, attributed within 28 days of a click on your ad.	metric
conversions.submit_application_total.28d_view	conversions.submit_application_total.28d_view	The total count of ‘submit application’ conversions across all platforms, within a 28-day view-through attribution window.	dimension
conversions.submit_application_total.7d_click	conversions.submit_application_total.7d_click	The total number of application submission conversions attributed to your ads, within 7 days of clicking the ad.	metric
conversions.submit_application_total.7d_view	conversions.submit_application_total.7d_view	Total number of submit application conversions, attributed within a 7-day view window.	metric
conversions.submit_application_website	conversions.submit_application_website	The number of times the ‘submit application’ conversion event occurred on a website.	metric
conversions.submit_application_website.1d_click	conversions.submit_application_website.1d_click	Total number of website submit application conversions, attributed within a 1-day click window.	metric
conversions.submit_application_website.1d_view	conversions.submit_application_website.1d_view	The number of website application submission conversions attributed to your ads, within 1 day of viewing the ad.	metric
conversions.submit_application_website.28d_click	conversions.submit_application_website.28d_click	The number of website application submission conversions, attributed within 28 days of a click on your ad.	metric
conversions.submit_application_website.28d_view	conversions.submit_application_website.28d_view	The total count of ‘submit application’ conversions completed on the website, within a 28-day view-through attribution window.	dimension
conversions.submit_application_website.7d_click	conversions.submit_application_website.7d_click	The number of website application submission conversions attributed to your ads, within 7 days of clicking the ad.	metric
conversions.submit_application_website.7d_view	conversions.submit_application_website.7d_view	Total number of website submit application conversions, attributed within a 7-day view window.	metric
conversions.submit_application_website.action_device	conversions.submit_application_website.action_device	The number of ‘submit application’ conversions on the website, broken down by the device type (e.g., mobile, desktop) on which the application submission occurred, attributed to ads across all available attribution windows.	dimension
conversions.subscribe_mobile_app	conversions.subscribe_mobile_app	The number of times the ‘subscribe’ conversion event occurred within a mobile app.	metric
conversions.subscribe_mobile_app.1d_click	conversions.subscribe_mobile_app.1d_click	The total count of ‘subscribe’ conversions completed on the mobile app, within a 1-day click-through attribution window.	metric
conversions.subscribe_mobile_app.1d_view	conversions.subscribe_mobile_app.1d_view	The total count of ‘subscribe’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.subscribe_mobile_app.28d_click	conversions.subscribe_mobile_app.28d_click	The number of mobile app subscribe conversions, attributed within 28 days of clicking an ad.	metric
conversions.subscribe_mobile_app.28d_view	conversions.subscribe_mobile_app.28d_view	The number of mobile app subscribe conversions, attributed within 28 days of viewing an ad.	metric
conversions.subscribe_mobile_app.7d_click	conversions.subscribe_mobile_app.7d_click	The total count of ‘subscribe’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.subscribe_mobile_app.7d_view	conversions.subscribe_mobile_app.7d_view	Total number of mobile app subscribe conversions, attributed within a 7-day view window.	metric
conversions.subscribe_total	conversions.subscribe_total	The total number of times the ‘subscribe’ conversion event occurred across all platforms.	dimension
conversions.subscribe_total.1d_click	conversions.subscribe_total.1d_click	The total count of ‘subscribe’ conversions across all platforms, within a 1-day click-through attribution window.	metric
conversions.subscribe_total.1d_view	conversions.subscribe_total.1d_view	The total count of ‘subscribe’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.subscribe_total.28d_click	conversions.subscribe_total.28d_click	The total number of subscription conversions across all channels, attributed within 28 days of a click on your ad.	metric
conversions.subscribe_total.28d_view	conversions.subscribe_total.28d_view	The total count of ‘subscribe’ conversions across all platforms, within a 28-day view-through attribution window.	dimension
conversions.subscribe_total.7d_click	conversions.subscribe_total.7d_click	The total count of ‘subscribe’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.subscribe_total.7d_view	conversions.subscribe_total.7d_view	The total number of ‘subscribe’ conversion events attributed within a 7-day view-through attribution window.	metric
conversions.subscribe_website	conversions.subscribe_website	The number of times the ‘subscribe’ conversion event occurred on a website.	dimension
conversions.subscribe_website.1d_click	conversions.subscribe_website.1d_click	Total number of website subscribe conversions, attributed within a 1-day click window.	metric
conversions.subscribe_website.1d_view	conversions.subscribe_website.1d_view	The total count of ‘subscribe’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.subscribe_website.28d_click	conversions.subscribe_website.28d_click	The number of website subscription conversions, attributed within 28 days of a click on your ad.	metric
conversions.subscribe_website.28d_view	conversions.subscribe_website.28d_view	The total count of ‘subscribe’ conversions completed on the website, within a 28-day view-through attribution window.	dimension
conversions.subscribe_website.7d_click	conversions.subscribe_website.7d_click	The total count of ‘subscribe’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.subscribe_website.7d_view	conversions.subscribe_website.7d_view	The number of ‘subscribe’ conversion events that occurred on a website, attributed within a 7-day view-through attribution window.	metric
conversions.subscribe_website.action_device	conversions.subscribe_website.action_device	The number of subscription conversions on the website, broken down by the device type (e.g., mobile, desktop) on which the subscription action occurred, attributed to ads across all available attribution windows.	dimension
conversions.view_content	conversions.view_content	The total number of ‘view content’ events attributed to your ads, aggregated across all available attribution windows.	metric
conversions_campaign_facebook	conversions_campaign_facebook	The number of conversions attributed to a Facebook campaign.	metric
converted_product_quantity	converted_product_quantity	The number of products purchased recorded by a merchant partner’s pixel or app SDK for a given product ID, driven by your ads.	metric
converted_product_quantity.add_payment_info	converted_product_quantity.add_payment_info	The quantity of products associated with ‘add payment info’ events attributed to your ads.	metric
converted_product_quantity.add_to_cart	converted_product_quantity.add_to_cart	The number of products added to cart as a result of your ads.	metric
converted_product_quantity.add_to_cart.1d_view	converted_product_quantity.add_to_cart.1d_view	The number of products added to cart, attributed within 1 day of an impression of your ad.	metric
converted_product_quantity.add_to_cart.7d_click	converted_product_quantity.add_to_cart.7d_click	The number of products added to cart, attributed within 7 days of a click on your ad.	metric
converted_product_quantity.add_to_wishlist	converted_product_quantity.add_to_wishlist	The quantity of products associated with ‘add to wishlist’ events attributed to your ads.	metric
converted_product_quantity.add_to_wishlist.7d_click	converted_product_quantity.add_to_wishlist.7d_click	The quantity of products involved when users added items to their wishlist, attributed within 7 days of clicking the ad.	metric
converted_product_quantity.app_custom_event	converted_product_quantity.app_custom_event	The quantity of products purchased as a result of an app custom event.	metric
converted_product_quantity.initiate_checkout	converted_product_quantity.initiate_checkout	The quantity of products involved when users initiated a checkout process.	metric
converted_product_quantity.offsite_conversion	converted_product_quantity.offsite_conversion	The quantity of products associated with offsite conversions attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.7d_click	converted_product_quantity.offsite_conversion.7d_click	The quantity of products associated with offsite conversions attributed to your ads, within 7 days of clicking the ad.	metric
converted_product_quantity.offsite_conversion.fb_pixel_add_payment_info	converted_product_quantity.offsite_conversion.fb_pixel_add_payment_info	The quantity of products associated with ‘add payment info’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_add_to_cart	converted_product_quantity.offsite_conversion.fb_pixel_add_to_cart	The quantity of products associated with ‘add to cart’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_add_to_cart.1d_view	converted_product_quantity.offsite_conversion.fb_pixel_add_to_cart.1d_view	The number of products added to cart via Facebook Pixel offsite conversion, attributed within 1 day of an impression of your ad.	metric
converted_product_quantity.offsite_conversion.fb_pixel_add_to_cart.7d_click	converted_product_quantity.offsite_conversion.fb_pixel_add_to_cart.7d_click	The quantity of products associated with ‘add to cart’ offsite conversions tracked by Facebook Pixel attributed to your ads, within 7 days of clicking the ad.	metric
converted_product_quantity.offsite_conversion.fb_pixel_add_to_wishlist	converted_product_quantity.offsite_conversion.fb_pixel_add_to_wishlist	The quantity of products associated with ‘add to wishlist’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	converted_product_quantity.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The quantity of products added to a wishlist through off-site Facebook Pixel events, attributed within 7 days of clicking an ad.	metric
converted_product_quantity.offsite_conversion.fb_pixel_initiate_checkout	converted_product_quantity.offsite_conversion.fb_pixel_initiate_checkout	The quantity of products involved when users initiated checkout via Facebook Pixel on an external site.	metric
converted_product_quantity.offsite_conversion.fb_pixel_purchase	converted_product_quantity.offsite_conversion.fb_pixel_purchase	The quantity of products associated with ‘purchase’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_purchase.1d_view	converted_product_quantity.offsite_conversion.fb_pixel_purchase.1d_view	The number of products purchased via Facebook Pixel offsite conversion, attributed within 1 day of an impression of your ad.	metric
converted_product_quantity.offsite_conversion.fb_pixel_purchase.7d_click	converted_product_quantity.offsite_conversion.fb_pixel_purchase.7d_click	The quantity of products associated with ‘purchase’ offsite conversions tracked by Facebook Pixel attributed to your ads, within 7 days of clicking the ad.	metric
converted_product_quantity.offsite_conversion.fb_pixel_search	converted_product_quantity.offsite_conversion.fb_pixel_search	The quantity of products associated with ‘search’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_search.7d_click	converted_product_quantity.offsite_conversion.fb_pixel_search.7d_click	The quantity of products associated with ‘search’ offsite conversions tracked by Facebook Pixel attributed to your ads, within 7 days of clicking the ad.	metric
converted_product_quantity.offsite_conversion.fb_pixel_view_content	converted_product_quantity.offsite_conversion.fb_pixel_view_content	The quantity of products associated with ‘view content’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_view_content.7d_click	converted_product_quantity.offsite_conversion.fb_pixel_view_content.7d_click	The quantity of products associated with ‘view content’ offsite conversions tracked by Facebook Pixel attributed to your ads, within 7 days of clicking the ad.	metric
converted_product_quantity.omni_add_to_cart	converted_product_quantity.omni_add_to_cart	The quantity of products associated with ‘add to cart’ events (omnichannel) attributed to your ads, within the default attribution window.	metric
converted_product_quantity.omni_add_to_cart.1d_click	converted_product_quantity.omni_add_to_cart.1d_click	The quantity of products added to cart across various platforms (omni), attributed to ad clicks within a 1-day window.	metric
converted_product_quantity.omni_add_to_cart.1d_view	converted_product_quantity.omni_add_to_cart.1d_view	The quantity of products added to cart across various platforms (omni), attributed to ad views within a 1-day window.	metric
converted_product_quantity.omni_add_to_cart.7d_click	converted_product_quantity.omni_add_to_cart.7d_click	The quantity of products associated with ‘add to cart’ events (omnichannel) attributed to your ads, within 7 days of clicking the ad.	metric
converted_product_quantity.omni_add_to_wishlist	converted_product_quantity.omni_add_to_wishlist	The quantity of products associated with ‘add to wishlist’ events (omnichannel) attributed to your ads, within the default attribution window.	metric
converted_product_quantity.omni_add_to_wishlist.7d_click	converted_product_quantity.omni_add_to_wishlist.7d_click	The quantity of products involved when users added items to wishlist via an omnichannel event, attributed within 7 days of clicking the ad.	metric
converted_product_quantity.omni_initiated_checkout	converted_product_quantity.omni_initiated_checkout	The quantity of products involved when users initiated checkout via an omnichannel event.	metric
converted_product_quantity.omni_purchase	converted_product_quantity.omni_purchase	The quantity of products associated with ‘purchase’ events (omnichannel) attributed to your ads, within the default attribution window.	metric
converted_product_quantity.omni_purchase.1d_click	converted_product_quantity.omni_purchase.1d_click	The quantity of products purchased across various platforms (omni), attributed to ad clicks within a 1-day window.	metric
converted_product_quantity.omni_purchase.1d_view	converted_product_quantity.omni_purchase.1d_view	The quantity of products purchased across various platforms (omni), attributed to ad views within a 1-day window.	metric
converted_product_quantity.omni_purchase.7d_click	converted_product_quantity.omni_purchase.7d_click	The quantity of products associated with ‘purchase’ events (omnichannel) attributed to your ads, within 7 days of clicking the ad.	metric
converted_product_quantity.omni_search	converted_product_quantity.omni_search	The quantity of products associated with ‘search’ events (omnichannel) attributed to your ads, within the default attribution window.	metric
converted_product_quantity.omni_search.7d_click	converted_product_quantity.omni_search.7d_click	The quantity of products associated with ‘search’ events (omnichannel) attributed to your ads, within 7 days of clicking the ad.	metric
converted_product_quantity.omni_view_content	converted_product_quantity.omni_view_content	The quantity of products associated with ‘view content’ events (omnichannel) attributed to your ads, within the default attribution window.	metric
converted_product_quantity.omni_view_content.1d_click	converted_product_quantity.omni_view_content.1d_click	The quantity of products whose content was viewed across various platforms (omni), attributed to ad clicks within a 1-day window.	metric
converted_product_quantity.omni_view_content.1d_view	converted_product_quantity.omni_view_content.1d_view	The quantity of products whose content was viewed across various platforms (omni), attributed to ad views within a 1-day window.	metric
converted_product_quantity.omni_view_content.7d_click	converted_product_quantity.omni_view_content.7d_click	The quantity of products associated with ‘view content’ events (omnichannel) attributed to your ads, within 7 days of clicking the ad.	metric
converted_product_quantity.onsite_app_add_to_cart	converted_product_quantity.onsite_app_add_to_cart	The number of products added to cart within an onsite app as a result of your ads.	metric
converted_product_quantity.onsite_app_add_to_cart.1d_view	converted_product_quantity.onsite_app_add_to_cart.1d_view	The number of products added to cart within an onsite app, attributed within 1 day of an impression of your ad.	metric
converted_product_quantity.onsite_app_add_to_cart.7d_click	converted_product_quantity.onsite_app_add_to_cart.7d_click	The number of products added to cart within an onsite app, attributed within 7 days of a click on your ad.	metric
converted_product_quantity.onsite_app_purchase	converted_product_quantity.onsite_app_purchase	The number of products purchased within an onsite app as a result of your ads.	metric
converted_product_quantity.onsite_app_purchase.1d_view	converted_product_quantity.onsite_app_purchase.1d_view	The number of products purchased within an onsite app, attributed within 1 day of an impression of your ad.	metric
converted_product_quantity.onsite_app_purchase.7d_click	converted_product_quantity.onsite_app_purchase.7d_click	The number of products purchased within an onsite app, attributed within 7 days of a click on your ad.	metric
converted_product_quantity.onsite_app_view_content	converted_product_quantity.onsite_app_view_content	The number of products viewed within an on-site app.	metric
converted_product_quantity.onsite_web_add_to_cart	converted_product_quantity.onsite_web_add_to_cart	The number of products added to cart on an on-site website.	metric
converted_product_quantity.onsite_web_app_add_to_cart	converted_product_quantity.onsite_web_app_add_to_cart	The number of products added to cart across on-site web and app platforms.	metric
converted_product_quantity.onsite_web_app_purchase	converted_product_quantity.onsite_web_app_purchase	The number of products purchased across on-site web and app platforms.	metric
converted_product_quantity.onsite_web_app_view_content	converted_product_quantity.onsite_web_app_view_content	The number of products viewed across on-site web and app platforms.	metric
converted_product_quantity.onsite_web_initiate_checkout	converted_product_quantity.onsite_web_initiate_checkout	The number of products for which checkout was initiated on an on-site website.	metric
converted_product_quantity.onsite_web_purchase	converted_product_quantity.onsite_web_purchase	The number of products purchased on an on-site website.	metric
converted_product_quantity.onsite_web_view_content	converted_product_quantity.onsite_web_view_content	The number of products viewed on an on-site website.	metric
converted_product_quantity.purchase	converted_product_quantity.purchase	The total number of products purchased as a result of your ads.	metric
converted_product_quantity.purchase.1d_view	converted_product_quantity.purchase.1d_view	The number of products purchased, attributed within 1 day of an impression of your ad.	metric
converted_product_quantity.purchase.7d_click	converted_product_quantity.purchase.7d_click	The number of products purchased, attributed within 7 days of a click on your ad.	metric
converted_product_quantity.view_content	converted_product_quantity.view_content	The number of products for which content was viewed.	metric
converted_product_quantity.web_app_in_store_purchase	converted_product_quantity.web_app_in_store_purchase	The number of products purchased across web, app, and in-store channels.	metric
converted_product_quantity.web_in_store_purchase	converted_product_quantity.web_in_store_purchase	The quantity of products purchased online that were picked up or fulfilled in a physical store.	metric
converted_product_value	converted_product_value	The value of purchases recorded by a merchant partner’s pixel or app SDK for a given product ID, driven by your ads.	metric
converted_product_value.add_payment_info	converted_product_value.add_payment_info	The monetary value of products for which payment information was added.	metric
converted_product_value.add_to_cart	converted_product_value.add_to_cart	The total value of products added to cart as a result of your ads.	metric
converted_product_value.add_to_cart.1d_view	converted_product_value.add_to_cart.1d_view	The total value of products added to cart, attributed within 1 day of an impression of your ad.	metric
converted_product_value.add_to_cart.7d_click	converted_product_value.add_to_cart.7d_click	The total value of products added to cart, attributed within 7 days of a click on your ad.	metric
converted_product_value.add_to_wishlist	converted_product_value.add_to_wishlist	The monetary value of products added to a wishlist.	metric
converted_product_value.add_to_wishlist.7d_click	converted_product_value.add_to_wishlist.7d_click	The monetary value of products added to a wishlist, attributed within 7 days of clicking an ad.	metric
converted_product_value.app_custom_event	converted_product_value.app_custom_event	The total monetary value of products associated with custom events performed within the mobile app.	metric
converted_product_value.initiate_checkout	converted_product_value.initiate_checkout	The monetary value of products for which checkout was initiated.	metric
converted_product_value.offsite_conversion	converted_product_value.offsite_conversion	The total monetary value of products associated with conversions that occurred offsite (outside Meta platforms).	metric
converted_product_value.offsite_conversion.1d_view	converted_product_value.offsite_conversion.1d_view	The total monetary value of products associated with offsite conversions, within a 1-day view-through attribution window.	metric
converted_product_value.offsite_conversion.7d_click	converted_product_value.offsite_conversion.7d_click	The total monetary value of products associated with offsite conversions, within a 7-day click-through attribution window.	metric
converted_product_value.offsite_conversion.fb_pixel_add_payment_info	converted_product_value.offsite_conversion.fb_pixel_add_payment_info	The monetary value of products for which payment information was added, as recorded by Facebook Pixel off-site.	metric
converted_product_value.offsite_conversion.fb_pixel_add_to_cart	converted_product_value.offsite_conversion.fb_pixel_add_to_cart	The total monetary value of products added to cart, as tracked by the Facebook Pixel for offsite conversions.	metric
converted_product_value.offsite_conversion.fb_pixel_add_to_cart.1d_view	converted_product_value.offsite_conversion.fb_pixel_add_to_cart.1d_view	The total value of products added to cart via Facebook Pixel offsite conversion, attributed within 1 day of an impression of your ad.	metric
converted_product_value.offsite_conversion.fb_pixel_add_to_cart.7d_click	converted_product_value.offsite_conversion.fb_pixel_add_to_cart.7d_click	The total monetary value of products added to cart, as tracked by the Facebook Pixel for offsite conversions, within a 7-day click-through attribution window.	metric
converted_product_value.offsite_conversion.fb_pixel_add_to_wishlist	converted_product_value.offsite_conversion.fb_pixel_add_to_wishlist	The value of products converted through off-site Facebook Pixel Add to Wishlist events.	metric
converted_product_value.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	converted_product_value.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The value of products converted through off-site Facebook Pixel Add to Wishlist events, attributed within 7 days of clicking an ad.	metric
converted_product_value.offsite_conversion.fb_pixel_initiate_checkout	converted_product_value.offsite_conversion.fb_pixel_initiate_checkout	The total monetary value of products associated with initiating checkout, as tracked by the Facebook Pixel for offsite conversions.	metric
converted_product_value.offsite_conversion.fb_pixel_purchase	converted_product_value.offsite_conversion.fb_pixel_purchase	The total monetary value of products purchased, as tracked by the Facebook Pixel for offsite conversions.	metric
converted_product_value.offsite_conversion.fb_pixel_purchase.1d_view	converted_product_value.offsite_conversion.fb_pixel_purchase.1d_view	The total value of products purchased via Facebook Pixel offsite conversion, attributed within 1 day of an impression of your ad.	metric
converted_product_value.offsite_conversion.fb_pixel_purchase.7d_click	converted_product_value.offsite_conversion.fb_pixel_purchase.7d_click	The total value of products purchased via Facebook Pixel offsite conversion, attributed within 7 days of a click on your ad.	metric
converted_product_value.offsite_conversion.fb_pixel_search	converted_product_value.offsite_conversion.fb_pixel_search	The total monetary value of products associated with searches, as tracked by the Facebook Pixel for offsite conversions.	metric
converted_product_value.offsite_conversion.fb_pixel_view_content	converted_product_value.offsite_conversion.fb_pixel_view_content	The total monetary value of products associated with content views, as tracked by the Facebook Pixel for offsite conversions.	metric
converted_product_value.offsite_conversion.fb_pixel_view_content.1d_view	converted_product_value.offsite_conversion.fb_pixel_view_content.1d_view	The total monetary value of products associated with content views, as tracked by the Facebook Pixel for offsite conversions, within a 1-day view-through attribution window.	metric
converted_product_value.offsite_conversion.fb_pixel_view_content.7d_click	converted_product_value.offsite_conversion.fb_pixel_view_content.7d_click	The total monetary value of products associated with content views, as tracked by the Facebook Pixel for offsite conversions, within a 7-day click-through attribution window.	metric
converted_product_value.omni_add_to_cart	converted_product_value.omni_add_to_cart	The total monetary value of products added to cart from omnichannel sources.	metric
converted_product_value.omni_add_to_cart.1d_view	converted_product_value.omni_add_to_cart.1d_view	The total monetary value of products added to cart from omnichannel sources, within a 1-day view-through attribution window.	metric
converted_product_value.omni_add_to_cart.7d_click	converted_product_value.omni_add_to_cart.7d_click	The total monetary value of products added to cart from omnichannel sources, within a 7-day click-through attribution window.	metric
converted_product_value.omni_add_to_wishlist	converted_product_value.omni_add_to_wishlist	The total value of products converted through ‘Add to Wishlist’ events across various Meta platforms or integrated channels, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.omni_add_to_wishlist.7d_click	converted_product_value.omni_add_to_wishlist.7d_click	The total value of products converted through ‘Add to Wishlist’ events across various Meta platforms or integrated channels, attributed within 7 days of clicking the ad.	metric
converted_product_value.omni_initiated_checkout	converted_product_value.omni_initiated_checkout	The total monetary value of products associated with initiated checkouts from omnichannel sources.	metric
converted_product_value.omni_purchase	converted_product_value.omni_purchase	The total monetary value of products purchased from omnichannel sources.	metric
converted_product_value.omni_purchase.1d_view	converted_product_value.omni_purchase.1d_view	The total monetary value of products purchased from omnichannel sources, within a 1-day view-through attribution window.	metric
converted_product_value.omni_purchase.7d_click	converted_product_value.omni_purchase.7d_click	The total monetary value of products purchased from omnichannel sources, within a 7-day click-through attribution window.	metric
converted_product_value.omni_search	converted_product_value.omni_search	The total monetary value of products associated with searches from omnichannel sources.	metric
converted_product_value.omni_view_content	converted_product_value.omni_view_content	The total monetary value of products associated with content views from omnichannel sources.	metric
converted_product_value.omni_view_content.1d_view	converted_product_value.omni_view_content.1d_view	The total monetary value of products associated with content views from omnichannel sources, within a 1-day view-through attribution window.	metric
converted_product_value.omni_view_content.7d_click	converted_product_value.omni_view_content.7d_click	The total monetary value of products associated with content views from omnichannel sources, within a 7-day click-through attribution window.	metric
converted_product_value.onsite_app_add_to_cart	converted_product_value.onsite_app_add_to_cart	The total value of products added to cart within an onsite app as a result of your ads.	metric
converted_product_value.onsite_app_add_to_cart.1d_view	converted_product_value.onsite_app_add_to_cart.1d_view	The total value of products added to cart within an onsite app, attributed within 1 day of an impression of your ad.	metric
converted_product_value.onsite_app_add_to_cart.7d_click	converted_product_value.onsite_app_add_to_cart.7d_click	The total value of products added to cart within an onsite app, attributed within 7 days of a click on your ad.	metric
converted_product_value.onsite_app_purchase	converted_product_value.onsite_app_purchase	The total value of products purchased within an onsite app as a result of your ads.	metric
converted_product_value.onsite_app_purchase.1d_view	converted_product_value.onsite_app_purchase.1d_view	The total value of products purchased within an onsite app, attributed within 1 day of an impression of your ad.	metric
converted_product_value.onsite_app_purchase.7d_click	converted_product_value.onsite_app_purchase.7d_click	The total value of products purchased within an onsite app, attributed within 7 days of a click on your ad.	metric
converted_product_value.onsite_app_view_content	converted_product_value.onsite_app_view_content	The total value of products converted through ‘View Content’ events within a mobile application on Meta platforms, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.onsite_web_add_to_cart	converted_product_value.onsite_web_add_to_cart	The total value of products converted through ‘Add to Cart’ events on a website integrated with Meta platforms, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.onsite_web_app_add_to_cart	converted_product_value.onsite_web_app_add_to_cart	The total value of products converted through ‘Add to Cart’ events across web and app platforms integrated with Meta, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.onsite_web_app_purchase	converted_product_value.onsite_web_app_purchase	The total value of products converted through ‘Purchase’ events across web and app platforms integrated with Meta, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.onsite_web_app_view_content	converted_product_value.onsite_web_app_view_content	The total value of products converted through ‘View Content’ events across web and app platforms integrated with Meta, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.onsite_web_initiate_checkout	converted_product_value.onsite_web_initiate_checkout	The total value of products converted through ‘Initiated Checkout’ events on a website integrated with Meta platforms, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.onsite_web_purchase	converted_product_value.onsite_web_purchase	The total value of products converted through ‘Purchase’ events on a website integrated with Meta platforms, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.onsite_web_view_content	converted_product_value.onsite_web_view_content	The total value of products converted through ‘View Content’ events on a website integrated with Meta platforms, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.purchase	converted_product_value.purchase	The total value of products purchased as a result of your ads.	metric
converted_product_value.purchase.1d_view	converted_product_value.purchase.1d_view	The total value of products purchased, attributed within 1 day of an impression of your ad.	metric
converted_product_value.purchase.7d_click	converted_product_value.purchase.7d_click	The total value of products purchased, attributed within 7 days of a click on your ad.	metric
converted_product_value.view_content	converted_product_value.view_content	The total value of products converted through general ‘View Content’ events, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.web_app_in_store_purchase	converted_product_value.web_app_in_store_purchase	The total value of products converted through in-store purchase events initiated via web or app, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.web_in_store_purchase	converted_product_value.web_in_store_purchase	The monetary value of products purchased online that were picked up or fulfilled in a physical store.	metric
cost	cost	The total amount of money spent on advertising.	metric
cost_metaAds	cost_metaAds	The total cost incurred for Meta Ads across all platforms.	metric
cost_per_10_sec_video_view	cost_per_10_sec_video_view	The average cost incurred for each video view lasting at least 10 seconds.	dimension
cost_per_10_sec_video_view.video_view	cost_per_10_sec_video_view.video_view	The average cost incurred for each video view lasting at least 10 seconds, specifically for the video view action type.	metric
cost_per_10_sec_video_view.video_view.1d_click	cost_per_10_sec_video_view.video_view.1d_click	The average cost for each video view lasting at least 10 seconds, attributed within a 1-day click window.	metric
cost_per_10_sec_video_view.video_view.1d_view	cost_per_10_sec_video_view.video_view.1d_view	The average cost for each video view lasting at least 10 seconds, attributed within a 1-day view-through window.	metric
cost_per_10_sec_video_view.video_view.28d_click	cost_per_10_sec_video_view.video_view.28d_click	The average cost for each 10-second video view, attributed within 28 days of a click on your ad.	metric
cost_per_10_sec_video_view.video_view.28d_view	cost_per_10_sec_video_view.video_view.28d_view	The average cost for each video view lasting at least 10 seconds, attributed within a 28-day view-through attribution window.	dimension
cost_per_10_sec_video_view.video_view.7d_click	cost_per_10_sec_video_view.video_view.7d_click	The average cost for each video view lasting at least 10 seconds, attributed within a 7-day click window.	metric
cost_per_10_sec_video_view.video_view.7d_view	cost_per_10_sec_video_view.video_view.7d_view	The average cost for each 10-second video view, attributed within 7 days of viewing your ad.	dimension
cost_per_15_sec_video_view	cost_per_15_sec_video_view	The average cost incurred for each video view lasting at least 15 seconds.	metric
cost_per_15_sec_video_view.video_view	cost_per_15_sec_video_view.video_view	The average cost incurred for each video view lasting at least 15 seconds, specifically for the video view action type.	metric
cost_per_15_sec_video_view.video_view.1d_click	cost_per_15_sec_video_view.video_view.1d_click	The average cost for a video view of at least 15 seconds, attributed within 1 day of clicking an ad.	metric
cost_per_15_sec_video_view.video_view.1d_view	cost_per_15_sec_video_view.video_view.1d_view	The average cost for a video view of at least 15 seconds, attributed within 1 day of viewing an ad.	metric
cost_per_15_sec_video_view.video_view.28d_click	cost_per_15_sec_video_view.video_view.28d_click	The average cost for a video view of at least 15 seconds, attributed within 28 days of clicking an ad.	metric
cost_per_15_sec_video_view.video_view.28d_view	cost_per_15_sec_video_view.video_view.28d_view	The average cost for a video view of at least 15 seconds, attributed within 28 days of viewing an ad.	metric
cost_per_15_sec_video_view.video_view.7d_click	cost_per_15_sec_video_view.video_view.7d_click	The average cost for a video view of at least 15 seconds, attributed within 7 days of clicking an ad.	metric
cost_per_15_sec_video_view.video_view.7d_view	cost_per_15_sec_video_view.video_view.7d_view	The average cost for a video view of at least 15 seconds, attributed within 7 days of viewing an ad.	metric
cost_per_2_sec_continuous_video_view	cost_per_2_sec_continuous_video_view	The average cost incurred for each continuous video view lasting at least 2 seconds.	metric
cost_per_2_sec_continuous_video_view.video_view	cost_per_2_sec_continuous_video_view.video_view	The average cost for each continuous video view of at least 2 seconds.	metric
cost_per_action_type	cost_per_action_type	The average cost for each specific action taken in response to your ad.	metric
cost_per_action_type.add_payment_info	cost_per_action_type.add_payment_info	The average cost for each ‘add payment info’ action.	dimension
cost_per_action_type.add_payment_info.1d_click	cost_per_action_type.add_payment_info.1d_click	The average cost for each ‘add payment info’ action attributed within a 1-day click-through attribution window.	dimension
cost_per_action_type.add_payment_info.1d_view	cost_per_action_type.add_payment_info.1d_view	The average cost for each ‘add payment info’ action attributed within a 1-day view-through attribution window.	dimension
cost_per_action_type.add_payment_info.28d_click	cost_per_action_type.add_payment_info.28d_click	The average cost for each ‘add payment info’ action attributed within a 28-day click-through attribution window.	dimension
cost_per_action_type.add_payment_info.28d_view	cost_per_action_type.add_payment_info.28d_view	The average cost for each ‘add payment info’ action attributed within a 28-day view-through attribution window.	dimension
cost_per_action_type.add_payment_info.7d_click	cost_per_action_type.add_payment_info.7d_click	The average cost for each ‘add payment info’ action attributed within a 7-day click-through attribution window.	dimension
cost_per_action_type.add_payment_info.7d_view	cost_per_action_type.add_payment_info.7d_view	The average cost for each ‘add payment info’ action attributed within a 7-day view-through attribution window.	dimension
cost_per_action_type.add_to_cart	cost_per_action_type.add_to_cart	The average cost for each ‘add to cart’ action attributed to your ads.	metric
cost_per_action_type.add_to_cart.1d_click	cost_per_action_type.add_to_cart.1d_click	Cost per add to cart action, attributed within a 1-day click window.	dimension
cost_per_action_type.add_to_cart.1d_view	cost_per_action_type.add_to_cart.1d_view	The cost incurred for each ‘add to cart’ action, within a 1-day view-through attribution window.	metric
cost_per_action_type.add_to_cart.28d_click	cost_per_action_type.add_to_cart.28d_click	The average cost for each ‘add to cart’ action, attributed within 28 days of a click on your ad.	metric
cost_per_action_type.add_to_cart.28d_view	cost_per_action_type.add_to_cart.28d_view	The average cost for an Add to Cart action, attributed within 28 days of viewing an ad.	metric
cost_per_action_type.add_to_cart.7d_click	cost_per_action_type.add_to_cart.7d_click	The cost incurred for each ‘add to cart’ action, within a 7-day click-through attribution window.	metric
cost_per_action_type.add_to_cart.7d_view	cost_per_action_type.add_to_cart.7d_view	The cost incurred for each ‘add to cart’ action, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.add_to_wishlist	cost_per_action_type.add_to_wishlist	The average cost for each ‘add to wishlist’ action.	metric
cost_per_action_type.add_to_wishlist.1d_click	cost_per_action_type.add_to_wishlist.1d_click	The average cost for each ‘add to wishlist’ action, attributed within 1 day of the ad click.	metric
cost_per_action_type.add_to_wishlist.1d_view	cost_per_action_type.add_to_wishlist.1d_view	Cost per add to wishlist action, attributed within a 1-day view window.	metric
cost_per_action_type.add_to_wishlist.28d_click	cost_per_action_type.add_to_wishlist.28d_click	The average cost for each ‘add to wishlist’ action, attributed within 28 days of the ad click.	metric
cost_per_action_type.add_to_wishlist.28d_view	cost_per_action_type.add_to_wishlist.28d_view	The average cost for each ‘add to wishlist’ action, attributed within 28 days of viewing the ad.	metric
cost_per_action_type.add_to_wishlist.7d_click	cost_per_action_type.add_to_wishlist.7d_click	The cost incurred for each ‘add to wishlist’ action, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.add_to_wishlist.7d_view	cost_per_action_type.add_to_wishlist.7d_view	The average cost for each ‘add to wishlist’ action, attributed within 7 days of viewing the ad.	metric
cost_per_action_type.app_custom_event	cost_per_action_type.app_custom_event	The average cost for each custom event within your app, attributed to your ads.	dimension
cost_per_action_type.app_engagement	cost_per_action_type.app_engagement	The average cost for each app engagement event attributed to your ads.	dimension
cost_per_action_type.app_engagement.1d_click	cost_per_action_type.app_engagement.1d_click	Cost per app engagement action, attributed within a 1-day click window.	dimension
cost_per_action_type.app_engagement.1d_view	cost_per_action_type.app_engagement.1d_view	Cost per app engagement action, attributed within a 1-day view window.	dimension
cost_per_action_type.app_engagement.7d_click	cost_per_action_type.app_engagement.7d_click	The cost incurred for each ‘app engagement’ action, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.app_install	cost_per_action_type.app_install	The average cost for each app install attributed to your ads.	dimension
cost_per_action_type.app_install.1d_click	cost_per_action_type.app_install.1d_click	Cost per app install action, attributed within a 1-day click window.	dimension
cost_per_action_type.app_install.1d_view	cost_per_action_type.app_install.1d_view	Cost per app install action, attributed within a 1-day view window.	dimension
cost_per_action_type.app_install.7d_click	cost_per_action_type.app_install.7d_click	The cost incurred for each ‘app install’ action, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.app_site_visit	cost_per_action_type.app_site_visit	The average cost incurred for each visit to an app or website initiated by the ad.	metric
cost_per_action_type.app_site_visit.1d_click	cost_per_action_type.app_site_visit.1d_click	The average cost for each app or website visit, attributed within 1 day of the ad click.	metric
cost_per_action_type.app_site_visit.28d_click	cost_per_action_type.app_site_visit.28d_click	The average cost for each app or website visit, attributed within 28 days of the ad click.	metric
cost_per_action_type.app_site_visit.7d_click	cost_per_action_type.app_site_visit.7d_click	The cost incurred for each ‘app site visit’ action, within a 7-day click-through attribution window.	metric
cost_per_action_type.app_story	cost_per_action_type.app_story	The average cost incurred for each action related to an app story (e.g., viewing, interacting).	dimension
cost_per_action_type.app_story.1d_click	cost_per_action_type.app_story.1d_click	Cost per app story action, attributed within a 1-day click window.	dimension
cost_per_action_type.app_story.1d_view	cost_per_action_type.app_story.1d_view	Cost per app story action, attributed within a 1-day view window.	dimension
cost_per_action_type.app_story.7d_click	cost_per_action_type.app_story.7d_click	The cost incurred for each ‘app story’ action (e.g., viewing an app story), attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.app_use	cost_per_action_type.app_use	The average cost incurred for each instance of an app being used after an ad interaction.	dimension
cost_per_action_type.app_use.1d_click	cost_per_action_type.app_use.1d_click	Cost per app use action, attributed within a 1-day click window.	dimension
cost_per_action_type.app_use.1d_view	cost_per_action_type.app_use.1d_view	Cost per app use action, attributed within a 1-day view window.	dimension
cost_per_action_type.app_use.7d_click	cost_per_action_type.app_use.7d_click	The cost incurred for each ‘app use’ action, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.attention_event	cost_per_action_type.attention_event	Cost per attention event.	dimension
cost_per_action_type.attention_event.1d_view	cost_per_action_type.attention_event.1d_view	Cost per attention event, attributed within a 1-day view window.	dimension
cost_per_action_type.call_confirm_grouped	cost_per_action_type.call_confirm_grouped	The average cost incurred for each confirmed call action, where similar call confirmation actions are grouped together.	metric
cost_per_action_type.call_confirm_grouped.7d_click	cost_per_action_type.call_confirm_grouped.7d_click	The cost per ‘Call Confirm Grouped’ action, attributed within 7 days of clicking the ad.	metric
cost_per_action_type.checkin	cost_per_action_type.checkin	The average cost incurred for each check-in action attributed to the ad.	dimension
cost_per_action_type.checkin.1d_click	cost_per_action_type.checkin.1d_click	Cost per check-in action, attributed within a 1-day click window.	dimension
cost_per_action_type.checkin.1d_view	cost_per_action_type.checkin.1d_view	Cost per check-in action, attributed within a 1-day view window.	dimension
cost_per_action_type.checkin.7d_click	cost_per_action_type.checkin.7d_click	The cost incurred for each ‘check-in’ action, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.click_to_call_call_confirm	cost_per_action_type.click_to_call_call_confirm	The average cost incurred for each confirmed call that originated from a user clicking on a ‘click-to-call’ ad.	metric
cost_per_action_type.click_to_call_call_confirm.7d_click	cost_per_action_type.click_to_call_call_confirm.7d_click	The cost per ‘Click to Call - Call Confirm’ action, attributed within 7 days of clicking the ad.	metric
cost_per_action_type.click_to_call_callback_request_submitted	cost_per_action_type.click_to_call_callback_request_submitted	The cost per callback request submitted via click-to-call actions.	metric
cost_per_action_type.click_to_call_native_20s_call_connect	cost_per_action_type.click_to_call_native_20s_call_connect	The cost incurred per each native click-to-call action that results in a call connecting for at least 20 seconds. This is a specific action type available through the Insights API.	metric
cost_per_action_type.click_to_call_native_20s_call_connect.1d_view	cost_per_action_type.click_to_call_native_20s_call_connect.1d_view	The cost per native click-to-call connection lasting at least 20 seconds, attributed within a 1-day view-through window.	metric
cost_per_action_type.click_to_call_native_60s_call_connect	cost_per_action_type.click_to_call_native_60s_call_connect	The cost incurred for each ‘click to call’ action where a native call connected for at least 60 seconds.	metric
cost_per_action_type.click_to_call_native_60s_call_connect.1d_view	cost_per_action_type.click_to_call_native_60s_call_connect.1d_view	The cost per native click-to-call connection lasting at least 60 seconds, attributed within a 1-day view-through window.	metric
cost_per_action_type.click_to_call_native_call_connect	cost_per_action_type.click_to_call_native_call_connect	The cost per native click-to-call connection.	metric
cost_per_action_type.click_to_call_native_call_connect.1d_view	cost_per_action_type.click_to_call_native_call_connect.1d_view	The cost per native click-to-call connection, attributed within a 1-day view-through window.	metric
cost_per_action_type.click_to_call_native_call_placed	cost_per_action_type.click_to_call_native_call_placed	The cost incurred per each native click-to-call action where a call was successfully placed. This is a specific action type available through the Insights API.	metric
cost_per_action_type.click_to_call_native_call_placed.1d_view	cost_per_action_type.click_to_call_native_call_placed.1d_view	The cost per native click-to-call placed call, attributed within a 1-day view-through window.	metric
cost_per_action_type.click_to_call_native_call_placed.7d_click	cost_per_action_type.click_to_call_native_call_placed.7d_click	The cost per ‘Click to Call - Native Call Placed’ action, attributed within 7 days of clicking the ad.	metric
cost_per_action_type.click_to_join_new_channel_member	cost_per_action_type.click_to_join_new_channel_member	The cost incurred for each ‘click to join new channel member’ action.	metric
cost_per_action_type.comment	cost_per_action_type.comment	The average cost for each ‘comment’ action.	metric
cost_per_action_type.comment.1d_click	cost_per_action_type.comment.1d_click	The average cost for each ‘comment’ action attributed within a 1-day click-through attribution window.	metric
cost_per_action_type.comment.1d_view	cost_per_action_type.comment.1d_view	Cost per comment action, attributed within a 1-day view window.	dimension
cost_per_action_type.comment.28d_click	cost_per_action_type.comment.28d_click	The average cost for each ‘comment’ action attributed within a 28-day click-through attribution window.	metric
cost_per_action_type.comment.7d_click	cost_per_action_type.comment.7d_click	The average cost for each ‘comment’ action attributed within a 7-day click-through attribution window.	metric
cost_per_action_type.commerce_event	cost_per_action_type.commerce_event	Cost per commerce event.	dimension
cost_per_action_type.commerce_event.1d_click	cost_per_action_type.commerce_event.1d_click	Cost per commerce event, attributed within a 1-day click window.	dimension
cost_per_action_type.commerce_event.1d_view	cost_per_action_type.commerce_event.1d_view	Cost per commerce event, attributed within a 1-day view window.	dimension
cost_per_action_type.commerce_event.add_to_cart	cost_per_action_type.commerce_event.add_to_cart	Cost per add to cart commerce event.	dimension
cost_per_action_type.commerce_event.add_to_cart.1d_click	cost_per_action_type.commerce_event.add_to_cart.1d_click	Cost per add to cart commerce event, attributed within a 1-day click window.	dimension
cost_per_action_type.commerce_event.add_to_cart.1d_view	cost_per_action_type.commerce_event.add_to_cart.1d_view	Cost per add to cart commerce event, attributed within a 1-day view window.	dimension
cost_per_action_type.commerce_event.message_to_buy	cost_per_action_type.commerce_event.message_to_buy	Cost per message to buy commerce event.	dimension
cost_per_action_type.commerce_event.message_to_buy.1d_click	cost_per_action_type.commerce_event.message_to_buy.1d_click	The cost incurred for a commerce event where a message led to a purchase, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.commerce_event.message_to_buy.1d_view	cost_per_action_type.commerce_event.message_to_buy.1d_view	The cost incurred for a commerce event where a message led to a purchase, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.commerce_event.purchase	cost_per_action_type.commerce_event.purchase	The cost incurred for a commerce event resulting in a purchase.	dimension
cost_per_action_type.commerce_event.purchase.1d_click	cost_per_action_type.commerce_event.purchase.1d_click	The cost incurred for a commerce event resulting in a purchase, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.commerce_event.purchase.1d_view	cost_per_action_type.commerce_event.purchase.1d_view	The cost incurred for a commerce event resulting in a purchase, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.commerce_event.view_content	cost_per_action_type.commerce_event.view_content	The cost incurred for a commerce event where content was viewed.	dimension
cost_per_action_type.commerce_event.view_content.1d_click	cost_per_action_type.commerce_event.view_content.1d_click	The cost incurred for a commerce event where content was viewed, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.commerce_event.view_content.1d_view	cost_per_action_type.commerce_event.view_content.1d_view	The cost incurred for a commerce event where content was viewed, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.complete_registration	cost_per_action_type.complete_registration	The average cost for each complete registration action attributed to your ads.	metric
cost_per_action_type.complete_registration.1d_click	cost_per_action_type.complete_registration.1d_click	The cost incurred for a user completing a registration, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.complete_registration.1d_view	cost_per_action_type.complete_registration.1d_view	The cost incurred for a user completing a registration, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.complete_registration.28d_click	cost_per_action_type.complete_registration.28d_click	The average cost for each completed registration attributed to an ad within 28 days of a click.	metric
cost_per_action_type.complete_registration.28d_view	cost_per_action_type.complete_registration.28d_view	The average cost for each completed registration attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.complete_registration.7d_click	cost_per_action_type.complete_registration.7d_click	The cost for each complete registration action, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.complete_registration.7d_view	cost_per_action_type.complete_registration.7d_view	The cost incurred for each ‘complete registration’ action, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.credit_spent	cost_per_action_type.credit_spent	The average cost incurred for each instance of in-platform credits being spent after an ad interaction.	dimension
cost_per_action_type.credit_spent.1d_click	cost_per_action_type.credit_spent.1d_click	The cost incurred for virtual credits being spent, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.credit_spent.1d_view	cost_per_action_type.credit_spent.1d_view	The cost incurred for virtual credits being spent, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.credit_spent.7d_click	cost_per_action_type.credit_spent.7d_click	The cost incurred for each ‘credit spent’ action, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.full_view	cost_per_action_type.full_view	The average cost for each ‘full view’ action type.	dimension
cost_per_action_type.full_view.1d_click	cost_per_action_type.full_view.1d_click	The cost incurred for a full view action, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.full_view.1d_view	cost_per_action_type.full_view.1d_view	The cost incurred for a full view action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.full_view.7d_click	cost_per_action_type.full_view.7d_click	The cost incurred for each ‘full view’ (e.g., of a video), attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.games.plays	cost_per_action_type.games.plays	The average cost incurred for each game play initiated by an ad.	dimension
cost_per_action_type.games.plays.1d_click	cost_per_action_type.games.plays.1d_click	The cost incurred for game plays, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.games.plays.1d_view	cost_per_action_type.games.plays.1d_view	The cost incurred for game plays, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.games.plays.7d_click	cost_per_action_type.games.plays.7d_click	The cost incurred for each game play, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.initiate_checkout	cost_per_action_type.initiate_checkout	The average cost for each ‘initiate checkout’ action attributed to your ads.	metric
cost_per_action_type.initiate_checkout.1d_click	cost_per_action_type.initiate_checkout.1d_click	The cost incurred for initiating a checkout process, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.initiate_checkout.1d_view	cost_per_action_type.initiate_checkout.1d_view	The cost per ‘Initiate Checkout’ action, attributed to a 1-day view.	metric
cost_per_action_type.initiate_checkout.28d_click	cost_per_action_type.initiate_checkout.28d_click	The average cost for an Initiate Checkout action, attributed within 28 days of clicking an ad.	metric
cost_per_action_type.initiate_checkout.28d_view	cost_per_action_type.initiate_checkout.28d_view	The average cost for an Initiate Checkout action, attributed within 28 days of viewing an ad.	metric
cost_per_action_type.initiate_checkout.7d_click	cost_per_action_type.initiate_checkout.7d_click	The cost per ‘Initiate Checkout’ action, attributed to a 7-day click.	metric
cost_per_action_type.initiate_checkout.7d_view	cost_per_action_type.initiate_checkout.7d_view	The average cost for an Initiate Checkout action, attributed within 7 days of viewing an ad.	metric
cost_per_action_type.instagram_profile_engagement	cost_per_action_type.instagram_profile_engagement	The average cost incurred for each engagement with an Instagram profile driven by the ad.	dimension
cost_per_action_type.instagram_profile_engagement.1d_click	cost_per_action_type.instagram_profile_engagement.1d_click	The cost incurred for engaging with an Instagram profile, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.instagram_profile_engagement.1d_view	cost_per_action_type.instagram_profile_engagement.1d_view	The cost incurred for engaging with an Instagram profile, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.instagram_profile_engagement.7d_click	cost_per_action_type.instagram_profile_engagement.7d_click	The cost incurred for each ‘Instagram profile engagement’ action, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.interactive_component_tap	cost_per_action_type.interactive_component_tap	The average cost for each ‘interactive component tap’ action within an ad.	metric
cost_per_action_type.interactive_component_tap.1d_click	cost_per_action_type.interactive_component_tap.1d_click	The average cost for each ‘interactive component tap’ action attributed within a 1-day click-through attribution window.	dimension
cost_per_action_type.interactive_component_tap.1d_view	cost_per_action_type.interactive_component_tap.1d_view	The cost incurred for tapping an interactive component, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.interactive_component_tap.28d_click	cost_per_action_type.interactive_component_tap.28d_click	The average cost for each ‘interactive component tap’ action attributed within a 28-day click-through attribution window.	dimension
cost_per_action_type.interactive_component_tap.7d_click	cost_per_action_type.interactive_component_tap.7d_click	The average cost for each ‘interactive component tap’ action attributed within a 7-day click-through attribution window.	dimension
cost_per_action_type.landing_page_view	cost_per_action_type.landing_page_view	The average cost for each ‘landing page view’ action.	metric
cost_per_action_type.landing_page_view.1d_click	cost_per_action_type.landing_page_view.1d_click	The average cost for each ‘landing page view’ action attributed within a 1-day click-through attribution window.	metric
cost_per_action_type.landing_page_view.1d_view	cost_per_action_type.landing_page_view.1d_view	The cost incurred for a landing page view, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.landing_page_view.28d_click	cost_per_action_type.landing_page_view.28d_click	The average cost for each ‘landing page view’ action attributed within a 28-day click-through attribution window.	metric
cost_per_action_type.landing_page_view.7d_click	cost_per_action_type.landing_page_view.7d_click	The average cost for each ‘landing page view’ action attributed within a 7-day click-through attribution window.	metric
cost_per_action_type.landing_page_view.inline	cost_per_action_type.landing_page_view.inline	The average cost for each landing page view, reported as an inline metric.	dimension
cost_per_action_type.lead	cost_per_action_type.lead	The average cost for each ‘lead’ action.	dimension
cost_per_action_type.lead.1d_click	cost_per_action_type.lead.1d_click	The average cost for each ‘lead’ action attributed within a 1-day click-through attribution window.	dimension
cost_per_action_type.lead.1d_view	cost_per_action_type.lead.1d_view	The average cost for each ‘lead’ action attributed within a 1-day view-through attribution window.	dimension
cost_per_action_type.lead.28d_click	cost_per_action_type.lead.28d_click	The average cost for each ‘lead’ action attributed within a 28-day click-through attribution window.	dimension
cost_per_action_type.lead.28d_view	cost_per_action_type.lead.28d_view	The average cost for each ‘lead’ action attributed within a 28-day view-through attribution window.	metric
cost_per_action_type.lead.7d_click	cost_per_action_type.lead.7d_click	The average cost for each ‘lead’ action attributed within a 7-day click-through attribution window.	dimension
cost_per_action_type.lead.7d_view	cost_per_action_type.lead.7d_view	The average cost for each ‘lead’ action attributed within a 7-day view-through attribution window.	metric
cost_per_action_type.leadgen.other	cost_per_action_type.leadgen.other	The average cost for other lead generation actions not categorized elsewhere.	metric
cost_per_action_type.leadgen.other.1d_click	cost_per_action_type.leadgen.other.1d_click	The cost incurred for other lead generation actions, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.leadgen.other.1d_view	cost_per_action_type.leadgen.other.1d_view	The cost incurred for other lead generation actions, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.leadgen.other.7d_click	cost_per_action_type.leadgen.other.7d_click	The cost incurred for other lead generation actions, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.leadgen_grouped	cost_per_action_type.leadgen_grouped	The average cost for grouped lead generation actions.	metric
cost_per_action_type.leadgen_grouped.1d_click	cost_per_action_type.leadgen_grouped.1d_click	The cost for each grouped lead generation action, attributed within 1 day of a click on your ad.	metric
cost_per_action_type.leadgen_grouped.1d_view	cost_per_action_type.leadgen_grouped.1d_view	The cost incurred for each ‘grouped lead generation’ action, attributed to an ad within a 1-day view-through window.	dimension
cost_per_action_type.leadgen_grouped.28d_click	cost_per_action_type.leadgen_grouped.28d_click	The average cost for a grouped lead generation action, attributed within 28 days of clicking an ad.	metric
cost_per_action_type.leadgen_grouped.7d_click	cost_per_action_type.leadgen_grouped.7d_click	The cost for each grouped lead generation action, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.leadgen_grouped.inline	cost_per_action_type.leadgen_grouped.inline	The average cost for grouped lead generation actions, reported as an inline metric.	metric
cost_per_action_type.like	cost_per_action_type.like	The average cost for each ‘like’ action on an ad or associated content.	metric
cost_per_action_type.like.1d_click	cost_per_action_type.like.1d_click	The average cost for each ‘like’ action attributed within a 1-day click-through attribution window.	dimension
cost_per_action_type.like.1d_view	cost_per_action_type.like.1d_view	The average cost for each ‘like’ action attributed within a 1-day view-through attribution window.	dimension
cost_per_action_type.like.28d_click	cost_per_action_type.like.28d_click	The average cost for each ‘like’ action attributed within a 28-day click-through attribution window.	dimension
cost_per_action_type.like.28d_view	cost_per_action_type.like.28d_view	The average cost for each ‘like’ action attributed within a 28-day view-through attribution window.	dimension
cost_per_action_type.like.7d_click	cost_per_action_type.like.7d_click	The average cost for each ‘like’ action attributed within a 7-day click-through attribution window.	dimension
cost_per_action_type.like.7d_view	cost_per_action_type.like.7d_view	The average cost for each ‘like’ action attributed within a 7-day view-through attribution window.	dimension
cost_per_action_type.like.inline	cost_per_action_type.like.inline	The average cost for each ‘like’ action on an ad or post, reported as an inline metric.	dimension
cost_per_action_type.link_click	cost_per_action_type.link_click	The average cost for each ‘link click’ action, where a link click is a click on an ad link to a specific destination.	metric
cost_per_action_type.link_click.1d_click	cost_per_action_type.link_click.1d_click	The average cost for each ‘link click’ action attributed within a 1-day click-through attribution window.	metric
cost_per_action_type.link_click.1d_view	cost_per_action_type.link_click.1d_view	The cost incurred for a link click, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.link_click.28d_click	cost_per_action_type.link_click.28d_click	The average cost for each ‘link click’ action attributed within a 28-day click-through attribution window.	metric
cost_per_action_type.link_click.7d_click	cost_per_action_type.link_click.7d_click	The average cost for each ‘link click’ action attributed within a 7-day click-through attribution window.	metric
cost_per_action_type.link_click.inline	cost_per_action_type.link_click.inline	The average cost for each link click, reported as an inline metric.	metric
cost_per_action_type.mention	cost_per_action_type.mention	The average cost for each ‘mention’ action type.	dimension
cost_per_action_type.mention.1d_click	cost_per_action_type.mention.1d_click	The average cost for each mention action attributed to your ads within a 1-day click attribution window.	dimension
cost_per_action_type.mention.1d_view	cost_per_action_type.mention.1d_view	The average cost for each mention action attributed to your ads within a 1-day view attribution window.	dimension
cost_per_action_type.mention.7d_click	cost_per_action_type.mention.7d_click	The average cost for each mention action attributed to your ads within a 7-day click attribution window.	dimension
cost_per_action_type.messenger.block	cost_per_action_type.messenger.block	The average cost incurred for each instance of a user blocking messaging after an ad interaction.	dimension
cost_per_action_type.messenger.block.1d_click	cost_per_action_type.messenger.block.1d_click	The cost incurred for a user blocking a Messenger conversation, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.messenger.block.1d_view	cost_per_action_type.messenger.block.1d_view	The cost incurred for a user blocking a Messenger conversation, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.messenger.block.7d_click	cost_per_action_type.messenger.block.7d_click	The cost incurred for each ‘messenger block’ action, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.messenger.reply	cost_per_action_type.messenger.reply	The average cost incurred for each reply in a Messenger conversation initiated by an ad.	dimension
cost_per_action_type.messenger.reply.1d_click	cost_per_action_type.messenger.reply.1d_click	The cost incurred for a user replying in Messenger, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.messenger.reply.1d_view	cost_per_action_type.messenger.reply.1d_view	The cost incurred for a user replying in Messenger, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.messenger.reply.7d_click	cost_per_action_type.messenger.reply.7d_click	The cost incurred for each ‘messenger reply’ action, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.mobile_app_install	cost_per_action_type.mobile_app_install	The average cost for each ‘mobile app install’ action.	dimension
cost_per_action_type.mobile_app_install.1d_click	cost_per_action_type.mobile_app_install.1d_click	The cost incurred for a mobile app install, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.mobile_app_install.1d_view	cost_per_action_type.mobile_app_install.1d_view	The cost incurred for a mobile app install, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.mobile_app_install.7d_click	cost_per_action_type.mobile_app_install.7d_click	The cost incurred for each mobile app install, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.mobile_app_retention	cost_per_action_type.mobile_app_retention	The average cost for retaining a user in a mobile app, attributed to your ads.	dimension
cost_per_action_type.mobile_app_retention.1d_click	cost_per_action_type.mobile_app_retention.1d_click	The cost incurred for mobile app retention actions, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.mobile_app_retention.1d_view	cost_per_action_type.mobile_app_retention.1d_view	The cost incurred for mobile app retention actions, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.mobile_app_retention.7d_click	cost_per_action_type.mobile_app_retention.7d_click	The cost incurred for each mobile app retention action, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.mobile_app_roas	cost_per_action_type.mobile_app_roas	The average cost per mobile app return on ad spend (ROAS) action.	dimension
cost_per_action_type.mobile_app_roas.1d_click	cost_per_action_type.mobile_app_roas.1d_click	The cost incurred for return on ad spend (ROAS) for mobile apps, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.mobile_app_roas.1d_view	cost_per_action_type.mobile_app_roas.1d_view	The cost incurred for return on ad spend (ROAS) for mobile apps, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.mobile_app_roas.7d_click	cost_per_action_type.mobile_app_roas.7d_click	The cost incurred for Return on Ad Spend (ROAS) related to mobile apps, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.new_mobile	cost_per_action_type.new_mobile	The average cost incurred for each new mobile-related action, such as an app install or first-time mobile engagement.	dimension
cost_per_action_type.new_mobile.1d_click	cost_per_action_type.new_mobile.1d_click	The cost incurred for new mobile-related actions, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.new_mobile.1d_view	cost_per_action_type.new_mobile.1d_view	The cost incurred for new mobile-related actions, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.new_mobile.7d_click	cost_per_action_type.new_mobile.7d_click	The cost incurred for new mobile-related actions (e.g., new mobile users), attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.offline_conversion	cost_per_action_type.offline_conversion	The cost incurred for an offline conversion.	dimension
cost_per_action_type.offline_conversion.1d_click	cost_per_action_type.offline_conversion.1d_click	The cost incurred for an offline conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.offline_conversion.1d_view	cost_per_action_type.offline_conversion.1d_view	The cost incurred for an offline conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.offline_conversion.other	cost_per_action_type.offline_conversion.other	The cost per action for other types of offline conversions.	metric
cost_per_action_type.offline_conversion.other.1d_view	cost_per_action_type.offline_conversion.other.1d_view	The cost for an ‘other’ type of offline conversion attributed within 1 day of an ad view.	metric
cost_per_action_type.offline_conversion.other.7d_click	cost_per_action_type.offline_conversion.other.7d_click	The cost per ‘Other’ offline conversion, attributed within 7 days of clicking the ad.	metric
cost_per_action_type.offsite_complete_registration_add_meta_leads	cost_per_action_type.offsite_complete_registration_add_meta_leads	The average cost incurred for each complete registration event on an external website, which is also tracked as a lead in Meta systems.	metric
cost_per_action_type.offsite_complete_registration_add_meta_leads.1d_click	cost_per_action_type.offsite_complete_registration_add_meta_leads.1d_click	The average cost for each offsite completed registration that resulted in a Meta Lead, attributed to an ad within 1 day of a click.	metric
cost_per_action_type.offsite_complete_registration_add_meta_leads.1d_view	cost_per_action_type.offsite_complete_registration_add_meta_leads.1d_view	The cost per ‘Offsite Complete Registration Add Meta Leads’ action, attributed to a 1-day view.	metric
cost_per_action_type.offsite_complete_registration_add_meta_leads.28d_click	cost_per_action_type.offsite_complete_registration_add_meta_leads.28d_click	The average cost for each offsite completed registration that resulted in a Meta Lead, attributed to an ad within 28 days of a click.	metric
cost_per_action_type.offsite_complete_registration_add_meta_leads.28d_view	cost_per_action_type.offsite_complete_registration_add_meta_leads.28d_view	The average cost for each offsite completed registration that resulted in a Meta Lead, attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.offsite_complete_registration_add_meta_leads.7d_click	cost_per_action_type.offsite_complete_registration_add_meta_leads.7d_click	The cost per ‘Offsite Complete Registration Add Meta Leads’ action, attributed to a 7-day click.	metric
cost_per_action_type.offsite_complete_registration_add_meta_leads.7d_view	cost_per_action_type.offsite_complete_registration_add_meta_leads.7d_view	The cost incurred for each ‘complete registration’ action occurring on an offsite location, specifically those identified as Meta leads, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.offsite_contact_website_add_meta_leads	cost_per_action_type.offsite_contact_website_add_meta_leads	The average cost incurred for each contact event on an external website, which is also tracked as a lead in Meta systems.	metric
cost_per_action_type.offsite_contact_website_add_meta_leads.1d_click	cost_per_action_type.offsite_contact_website_add_meta_leads.1d_click	The average cost for each offsite website contact that resulted in a Meta Lead, attributed to an ad within 1 day of a click.	metric
cost_per_action_type.offsite_contact_website_add_meta_leads.1d_view	cost_per_action_type.offsite_contact_website_add_meta_leads.1d_view	The cost per ‘Offsite Contact Website Add Meta Leads’ action, attributed to a 1-day view.	metric
cost_per_action_type.offsite_contact_website_add_meta_leads.28d_click	cost_per_action_type.offsite_contact_website_add_meta_leads.28d_click	The average cost for each offsite website contact that resulted in a Meta Lead, attributed to an ad within 28 days of a click.	metric
cost_per_action_type.offsite_contact_website_add_meta_leads.28d_view	cost_per_action_type.offsite_contact_website_add_meta_leads.28d_view	The average cost for each offsite website contact that resulted in a Meta Lead, attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.offsite_contact_website_add_meta_leads.7d_click	cost_per_action_type.offsite_contact_website_add_meta_leads.7d_click	The cost per ‘Offsite Contact Website Add Meta Leads’ action, attributed to a 7-day click.	metric
cost_per_action_type.offsite_contact_website_add_meta_leads.7d_view	cost_per_action_type.offsite_contact_website_add_meta_leads.7d_view	The cost incurred for each ‘contact website’ action occurring on an offsite location, specifically those identified as Meta leads, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.offsite_content_view_add_meta_leads	cost_per_action_type.offsite_content_view_add_meta_leads	The average cost incurred for each content view event on an external website, which is also tracked as a lead in Meta systems.	metric
cost_per_action_type.offsite_content_view_add_meta_leads.1d_click	cost_per_action_type.offsite_content_view_add_meta_leads.1d_click	The average cost for each offsite content view that resulted in a Meta Lead, attributed to an ad within 1 day of a click.	metric
cost_per_action_type.offsite_content_view_add_meta_leads.1d_view	cost_per_action_type.offsite_content_view_add_meta_leads.1d_view	The cost per ‘Offsite Content View Add Meta Leads’ action, attributed to a 1-day view.	metric
cost_per_action_type.offsite_content_view_add_meta_leads.28d_click	cost_per_action_type.offsite_content_view_add_meta_leads.28d_click	The average cost for each offsite content view that resulted in a Meta Lead, attributed to an ad within 28 days of a click.	metric
cost_per_action_type.offsite_content_view_add_meta_leads.28d_view	cost_per_action_type.offsite_content_view_add_meta_leads.28d_view	The average cost for each offsite content view that resulted in a Meta Lead, attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.offsite_content_view_add_meta_leads.7d_click	cost_per_action_type.offsite_content_view_add_meta_leads.7d_click	The cost per ‘Offsite Content View Add Meta Leads’ action, attributed to a 7-day click.	metric
cost_per_action_type.offsite_content_view_add_meta_leads.7d_view	cost_per_action_type.offsite_content_view_add_meta_leads.7d_view	The cost incurred for each ‘content view’ action occurring on an offsite location, specifically those identified as Meta leads, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.offsite_conversion	cost_per_action_type.offsite_conversion	The average cost for each ‘offsite conversion’ action, which occurs outside of Meta-owned properties.	metric
cost_per_action_type.offsite_conversion.1d_click	cost_per_action_type.offsite_conversion.1d_click	The cost incurred for an offsite conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.offsite_conversion.1d_view	cost_per_action_type.offsite_conversion.1d_view	The cost incurred for an offsite conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.offsite_conversion.28d_click	cost_per_action_type.offsite_conversion.28d_click	The cost incurred for each offsite conversion, attributed to ad clicks within a 28-day window.	metric
cost_per_action_type.offsite_conversion.28d_view	cost_per_action_type.offsite_conversion.28d_view	The cost incurred for each offsite conversion, attributed to ad views within a 28-day window.	metric
cost_per_action_type.offsite_conversion.7d_click	cost_per_action_type.offsite_conversion.7d_click	The cost incurred for each offsite conversion, attributed to ad clicks within a 7-day window.	metric
cost_per_action_type.offsite_conversion.7d_view	cost_per_action_type.offsite_conversion.7d_view	The cost incurred for each offsite conversion, attributed to ad views within a 7-day window.	metric
cost_per_action_type.offsite_conversion.add_to_cart	cost_per_action_type.offsite_conversion.add_to_cart	The average cost for each ‘add to cart’ conversion occurring on the advertiser’s website (offsite), attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.add_to_cart.1d_click	cost_per_action_type.offsite_conversion.add_to_cart.1d_click	The cost incurred for an offsite add-to-cart conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.offsite_conversion.add_to_cart.1d_view	cost_per_action_type.offsite_conversion.add_to_cart.1d_view	The cost incurred for an offsite add-to-cart conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.offsite_conversion.add_to_cart.7d_click	cost_per_action_type.offsite_conversion.add_to_cart.7d_click	The cost incurred for each ‘add to cart’ action occurring on an offsite location, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.checkout	cost_per_action_type.offsite_conversion.checkout	The average cost for each checkout conversion occurring on the advertiser’s website (offsite), attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.checkout.1d_click	cost_per_action_type.offsite_conversion.checkout.1d_click	The cost incurred for an offsite checkout conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.offsite_conversion.checkout.1d_view	cost_per_action_type.offsite_conversion.checkout.1d_view	The cost incurred for an offsite checkout conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.offsite_conversion.checkout.7d_click	cost_per_action_type.offsite_conversion.checkout.7d_click	The cost incurred for each ‘checkout’ action occurring on an offsite location, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.custom	cost_per_action_type.offsite_conversion.custom	The average cost for each custom conversion defined as an offsite conversion, attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info	cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info	The average cost for each ‘add payment info’ offsite conversion, tracked by the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.1d_click	cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.1d_click	The average cost for each ‘add payment info’ offsite conversion, tracked by Facebook Pixel, attributed within a 1-day click-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.1d_view	The average cost for each ‘add payment info’ offsite conversion, tracked by Facebook Pixel, attributed within a 1-day view-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.28d_click	cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.28d_click	The average cost for each ‘add payment info’ offsite conversion, tracked by Facebook Pixel, attributed within a 28-day click-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.28d_view	cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.28d_view	The average cost for each ‘add payment info’ offsite conversion, tracked by Facebook Pixel, attributed within a 28-day view-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.7d_click	The average cost for each ‘add payment info’ offsite conversion, tracked by Facebook Pixel, attributed within a 7-day click-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.7d_view	cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.7d_view	The average cost for each ‘add payment info’ offsite conversion, tracked by Facebook Pixel, attributed within a 7-day view-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart	cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart	The average cost for each ‘add to cart’ offsite conversion, tracked by the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.1d_click	cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.1d_click	The average cost for each ‘add to cart’ offsite conversion, tracked by Facebook Pixel, attributed within a 1-day click-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.1d_view	The average cost for each ‘add to cart’ offsite conversion, tracked by Facebook Pixel, attributed within a 1-day view-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.28d_click	cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.28d_click	The average cost for each ‘add to cart’ offsite conversion, tracked by Facebook Pixel, attributed within a 28-day click-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.28d_view	cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.28d_view	The average cost for each ‘add to cart’ offsite conversion, tracked by Facebook Pixel, attributed within a 28-day view-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.7d_click	The average cost for each ‘add to cart’ offsite conversion, tracked by Facebook Pixel, attributed within a 7-day click-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.7d_view	cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.7d_view	The average cost for each ‘add to cart’ offsite conversion, tracked by Facebook Pixel, attributed within a 7-day view-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist	cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist	The average cost for each ‘add to wishlist’ offsite conversion, tracked by the Facebook Pixel.	metric
cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	The cost incurred for an offsite add-to-wishlist conversion via Facebook Pixel, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	The cost incurred for an offsite add-to-wishlist conversion via Facebook Pixel, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The cost incurred for each ‘add to wishlist’ action tracked via Facebook Pixel on an offsite location, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_complete_registration	cost_per_action_type.offsite_conversion.fb_pixel_complete_registration	The average cost for each ‘complete registration’ offsite conversion, tracked by the Facebook Pixel.	metric
cost_per_action_type.offsite_conversion.fb_pixel_complete_registration.1d_click	cost_per_action_type.offsite_conversion.fb_pixel_complete_registration.1d_click	The cost incurred for an offsite complete registration conversion via Facebook Pixel, attributed within 1 day of clicking the ad.	metric
cost_per_action_type.offsite_conversion.fb_pixel_complete_registration.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_complete_registration.1d_view	The cost incurred for an offsite complete registration conversion via Facebook Pixel, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.offsite_conversion.fb_pixel_complete_registration.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_complete_registration.7d_click	The cost incurred for each ‘complete registration’ action tracked via Facebook Pixel on an offsite location, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_custom	cost_per_action_type.offsite_conversion.fb_pixel_custom	The average cost for each ‘custom’ offsite conversion, tracked by the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout	cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout	The average cost for each ‘initiate checkout’ offsite conversion, tracked by the Facebook Pixel.	metric
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.1d_click	cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.1d_click	The average cost for each ‘initiate checkout’ offsite conversion, tracked by Facebook Pixel, attributed within a 1-day click-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.1d_view	The average cost for each ‘initiate checkout’ offsite conversion, tracked by Facebook Pixel, attributed within a 1-day view-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.28d_click	cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.28d_click	The average cost for each ‘initiate checkout’ offsite conversion, tracked by Facebook Pixel, attributed within a 28-day click-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.28d_view	cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.28d_view	The average cost for each ‘initiate checkout’ offsite conversion, tracked by Facebook Pixel, attributed within a 28-day view-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.7d_click	The average cost for each ‘initiate checkout’ offsite conversion, tracked by Facebook Pixel, attributed within a 7-day click-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.7d_view	cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.7d_view	The average cost for each ‘initiate checkout’ offsite conversion, tracked by Facebook Pixel, attributed within a 7-day view-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_lead	cost_per_action_type.offsite_conversion.fb_pixel_lead	The average cost for each ‘lead’ offsite conversion, tracked by the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_lead.1d_click	cost_per_action_type.offsite_conversion.fb_pixel_lead.1d_click	The average cost for each ‘lead’ offsite conversion, tracked by Facebook Pixel, attributed within a 1-day click-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_lead.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_lead.1d_view	The average cost for each ‘lead’ offsite conversion, tracked by Facebook Pixel, attributed within a 1-day view-through attribution window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_lead.28d_click	cost_per_action_type.offsite_conversion.fb_pixel_lead.28d_click	The cost for each lead generated via the Facebook Pixel on your website, attributed within 28 days of someone clicking your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_lead.28d_view	cost_per_action_type.offsite_conversion.fb_pixel_lead.28d_view	The cost for each lead generated via the Facebook Pixel on your website, attributed within 28 days of someone viewing your ad.	metric
cost_per_action_type.offsite_conversion.fb_pixel_lead.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_lead.7d_click	The cost for each lead generated via the Facebook Pixel on your website, attributed within 7 days of someone clicking your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_lead.7d_view	cost_per_action_type.offsite_conversion.fb_pixel_lead.7d_view	The cost for each lead generated via the Facebook Pixel on your website, attributed within 7 days of someone viewing your ad.	metric
cost_per_action_type.offsite_conversion.fb_pixel_purchase	cost_per_action_type.offsite_conversion.fb_pixel_purchase	The average cost incurred for each purchase conversion recorded by a Facebook Pixel on an external website.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_purchase.1d_click	cost_per_action_type.offsite_conversion.fb_pixel_purchase.1d_click	The cost for each purchase completed via the Facebook Pixel on your website, attributed within 1 day of someone clicking your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_purchase.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_purchase.1d_view	The cost for each purchase completed via the Facebook Pixel on your website, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.offsite_conversion.fb_pixel_purchase.28d_click	cost_per_action_type.offsite_conversion.fb_pixel_purchase.28d_click	The cost for each purchase completed via the Facebook Pixel on your website, attributed within 28 days of someone clicking your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_purchase.28d_view	cost_per_action_type.offsite_conversion.fb_pixel_purchase.28d_view	The cost for each purchase completed via the Facebook Pixel on your website, attributed within 28 days of someone viewing your ad.	metric
cost_per_action_type.offsite_conversion.fb_pixel_purchase.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_purchase.7d_click	The cost for each purchase completed via the Facebook Pixel on your website, attributed within 7 days of someone clicking your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_purchase.7d_view	cost_per_action_type.offsite_conversion.fb_pixel_purchase.7d_view	The cost for each purchase completed via the Facebook Pixel on your website, attributed within 7 days of someone viewing your ad.	metric
cost_per_action_type.offsite_conversion.fb_pixel_search	cost_per_action_type.offsite_conversion.fb_pixel_search	The average cost incurred for each search event tracked on an external website via the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_search.1d_click	cost_per_action_type.offsite_conversion.fb_pixel_search.1d_click	The cost for each search event initiated via the Facebook Pixel on your website, attributed within 1 day of someone clicking your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_search.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_search.1d_view	The cost incurred for an offsite search conversion via Facebook Pixel, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_search.28d_click	cost_per_action_type.offsite_conversion.fb_pixel_search.28d_click	The cost for each search event initiated via the Facebook Pixel on your website, attributed within 28 days of someone clicking your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_search.28d_view	cost_per_action_type.offsite_conversion.fb_pixel_search.28d_view	The cost for each search event initiated via the Facebook Pixel on your website, attributed within 28 days of someone viewing your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_search.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_search.7d_click	The cost for each search event initiated via the Facebook Pixel on your website, attributed within 7 days of someone clicking your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_search.7d_view	cost_per_action_type.offsite_conversion.fb_pixel_search.7d_view	The cost for each search event initiated via the Facebook Pixel on your website, attributed within 7 days of someone viewing your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_view_content	cost_per_action_type.offsite_conversion.fb_pixel_view_content	The average cost incurred for each content view event tracked on an external website via the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_view_content.1d_click	cost_per_action_type.offsite_conversion.fb_pixel_view_content.1d_click	The cost for each content view event initiated via the Facebook Pixel on your website, attributed within 1 day of someone clicking your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_view_content.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_view_content.1d_view	The cost for each content view event initiated via the Facebook Pixel on your website, attributed within 1 day of someone viewing your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_view_content.28d_click	cost_per_action_type.offsite_conversion.fb_pixel_view_content.28d_click	The cost for each content view event initiated via the Facebook Pixel on your website, attributed within 28 days of someone clicking your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_view_content.28d_view	cost_per_action_type.offsite_conversion.fb_pixel_view_content.28d_view	The cost for each content view event initiated via the Facebook Pixel on your website, attributed within 28 days of someone viewing your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_view_content.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_view_content.7d_click	The cost for each content view event initiated via the Facebook Pixel on your website, attributed within 7 days of someone clicking your ad.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_view_content.7d_view	cost_per_action_type.offsite_conversion.fb_pixel_view_content.7d_view	The cost for each content view event initiated via the Facebook Pixel on your website, attributed within 7 days of someone viewing your ad.	dimension
cost_per_action_type.offsite_conversion.key_page_view	cost_per_action_type.offsite_conversion.key_page_view	The average cost for each key page view conversion occurring on the advertiser’s website (offsite), attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.key_page_view.1d_click	cost_per_action_type.offsite_conversion.key_page_view.1d_click	The cost incurred for an offsite key page view conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.offsite_conversion.key_page_view.1d_view	cost_per_action_type.offsite_conversion.key_page_view.1d_view	The cost incurred for an offsite key page view conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.offsite_conversion.key_page_view.7d_click	cost_per_action_type.offsite_conversion.key_page_view.7d_click	The cost incurred for each ‘key page view’ action occurring on an offsite location, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.lead	cost_per_action_type.offsite_conversion.lead	The average cost for each lead conversion occurring on the advertiser’s website (offsite), attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.lead.1d_click	cost_per_action_type.offsite_conversion.lead.1d_click	The cost incurred for an offsite lead conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.offsite_conversion.lead.1d_view	cost_per_action_type.offsite_conversion.lead.1d_view	The cost incurred for an offsite lead conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.offsite_conversion.lead.7d_click	cost_per_action_type.offsite_conversion.lead.7d_click	The cost incurred for each ‘lead’ action occurring on an offsite location, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.other	cost_per_action_type.offsite_conversion.other	The average cost for other unspecified offsite conversions attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.other.1d_click	cost_per_action_type.offsite_conversion.other.1d_click	The cost incurred for other offsite conversions, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.offsite_conversion.other.1d_view	cost_per_action_type.offsite_conversion.other.1d_view	The cost incurred for other offsite conversions, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.offsite_conversion.other.7d_click	cost_per_action_type.offsite_conversion.other.7d_click	The cost incurred for other offsite conversion actions, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.registration	cost_per_action_type.offsite_conversion.registration	The average cost for each registration conversion occurring on the advertiser’s website (offsite), attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.registration.1d_click	cost_per_action_type.offsite_conversion.registration.1d_click	The cost incurred for an offsite registration conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.offsite_conversion.registration.1d_view	cost_per_action_type.offsite_conversion.registration.1d_view	The cost incurred for an offsite registration conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.offsite_conversion.registration.7d_click	cost_per_action_type.offsite_conversion.registration.7d_click	The cost incurred for each ‘registration’ action occurring on an offsite location, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.offsite_engagement	cost_per_action_type.offsite_engagement	The average cost incurred for each engagement occurring outside of Meta platforms.	dimension
cost_per_action_type.offsite_engagement.1d_click	cost_per_action_type.offsite_engagement.1d_click	The cost incurred for offsite engagement, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.offsite_engagement.1d_view	cost_per_action_type.offsite_engagement.1d_view	The cost incurred for offsite engagement, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.offsite_engagement.7d_click	cost_per_action_type.offsite_engagement.7d_click	The cost incurred for each offsite engagement action, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.offsite_search_add_meta_leads	cost_per_action_type.offsite_search_add_meta_leads	The average cost incurred for each search event on an external website, which is also tracked as a lead in Meta systems.	metric
cost_per_action_type.offsite_search_add_meta_leads.1d_click	cost_per_action_type.offsite_search_add_meta_leads.1d_click	The average cost for each offsite search that resulted in a Meta Lead, attributed to an ad within 1 day of a click.	metric
cost_per_action_type.offsite_search_add_meta_leads.1d_view	cost_per_action_type.offsite_search_add_meta_leads.1d_view	The cost per ‘Offsite Search Add Meta Leads’ action, attributed to a 1-day view.	metric
cost_per_action_type.offsite_search_add_meta_leads.28d_click	cost_per_action_type.offsite_search_add_meta_leads.28d_click	The average cost for each offsite search that resulted in a Meta Lead, attributed to an ad within 28 days of a click.	metric
cost_per_action_type.offsite_search_add_meta_leads.28d_view	cost_per_action_type.offsite_search_add_meta_leads.28d_view	The average cost for each offsite search that resulted in a Meta Lead, attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.offsite_search_add_meta_leads.7d_click	cost_per_action_type.offsite_search_add_meta_leads.7d_click	The cost per ‘Offsite Search Add Meta Leads’ action, attributed to a 7-day click.	metric
cost_per_action_type.offsite_search_add_meta_leads.7d_view	cost_per_action_type.offsite_search_add_meta_leads.7d_view	The cost incurred for each ‘search’ action occurring on an offsite location, specifically those identified as Meta leads, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.offsite_submit_application_add_meta_leads.1d_click	cost_per_action_type.offsite_submit_application_add_meta_leads.1d_click	The average cost for each offsite submitted application that resulted in a Meta Lead, attributed to an ad within 1 day of a click.	metric
cost_per_action_type.offsite_submit_application_add_meta_leads.1d_view	cost_per_action_type.offsite_submit_application_add_meta_leads.1d_view	The cost per ‘Offsite Submit Application Add Meta Leads’ action, attributed to a 1-day view.	metric
cost_per_action_type.offsite_submit_application_add_meta_leads.28d_click	cost_per_action_type.offsite_submit_application_add_meta_leads.28d_click	The average cost for each offsite submitted application that resulted in a Meta Lead, attributed to an ad within 28 days of a click.	metric
cost_per_action_type.offsite_submit_application_add_meta_leads.28d_view	cost_per_action_type.offsite_submit_application_add_meta_leads.28d_view	The average cost for each offsite submitted application that resulted in a Meta Lead, attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.offsite_submit_application_add_meta_leads.7d_click	cost_per_action_type.offsite_submit_application_add_meta_leads.7d_click	The cost per ‘Offsite Submit Application Add Meta Leads’ action, attributed to a 7-day click.	metric
cost_per_action_type.offsite_submit_application_add_meta_leads.7d_view	cost_per_action_type.offsite_submit_application_add_meta_leads.7d_view	The cost incurred for each ‘submit application’ action occurring on an offsite location, specifically those identified as Meta leads, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.omni_achievement_unlocked	cost_per_action_type.omni_achievement_unlocked	The average cost incurred for each cross-platform achievement unlocked event.	dimension
cost_per_action_type.omni_achievement_unlocked.1d_click	cost_per_action_type.omni_achievement_unlocked.1d_click	The cost incurred for an omni-channel achievement unlock, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.omni_achievement_unlocked.1d_view	cost_per_action_type.omni_achievement_unlocked.1d_view	The cost incurred for an omni-channel achievement unlock, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.omni_achievement_unlocked.7d_click	cost_per_action_type.omni_achievement_unlocked.7d_click	The cost incurred for each ‘achievement unlocked’ action across all platforms, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.omni_activate_app	cost_per_action_type.omni_activate_app	The average cost incurred for each instance of an app being activated across various platforms (omni-channel).	dimension
cost_per_action_type.omni_activate_app.1d_click	cost_per_action_type.omni_activate_app.1d_click	The cost incurred for an omni-channel app activation, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.omni_activate_app.1d_view	cost_per_action_type.omni_activate_app.1d_view	The cost incurred for an omni-channel app activation, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.omni_activate_app.28d_click	cost_per_action_type.omni_activate_app.28d_click	The average cost for each app activation attributed to an ad within 28 days of a click.	metric
cost_per_action_type.omni_activate_app.28d_view	cost_per_action_type.omni_activate_app.28d_view	The average cost for each app activation attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.omni_activate_app.7d_click	cost_per_action_type.omni_activate_app.7d_click	The cost incurred for each ‘activate app’ action across all platforms, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.omni_activate_app.7d_view	cost_per_action_type.omni_activate_app.7d_view	The average cost for each app activation attributed to an ad within 7 days of viewing the ad.	metric
cost_per_action_type.omni_add_to_cart	cost_per_action_type.omni_add_to_cart	The average cost incurred for each instance of an item being added to a shopping cart across various platforms (omni-channel).	dimension
cost_per_action_type.omni_add_to_cart.1d_click	cost_per_action_type.omni_add_to_cart.1d_click	The cost for each time an item was added to a shopping cart, attributed within 1 day of someone clicking your ad.	dimension
cost_per_action_type.omni_add_to_cart.1d_view	cost_per_action_type.omni_add_to_cart.1d_view	The cost for each time an item was added to a shopping cart, attributed within 1 day of someone viewing your ad.	dimension
cost_per_action_type.omni_add_to_cart.28d_click	cost_per_action_type.omni_add_to_cart.28d_click	The cost for each time an item was added to a shopping cart, attributed within 28 days of someone clicking your ad.	dimension
cost_per_action_type.omni_add_to_cart.28d_view	cost_per_action_type.omni_add_to_cart.28d_view	The cost for each time an item was added to a shopping cart, attributed within 28 days of someone viewing your ad.	dimension
cost_per_action_type.omni_add_to_cart.7d_click	cost_per_action_type.omni_add_to_cart.7d_click	The cost for each time an item was added to a shopping cart, attributed within 7 days of someone clicking your ad.	dimension
cost_per_action_type.omni_add_to_cart.7d_view	cost_per_action_type.omni_add_to_cart.7d_view	The cost for each time an item was added to a shopping cart, attributed within 7 days of someone viewing your ad.	dimension
cost_per_action_type.omni_add_to_wishlist	cost_per_action_type.omni_add_to_wishlist	The average cost incurred for each instance of an item being added to a wishlist across various platforms (omni-channel).	metric
cost_per_action_type.omni_add_to_wishlist.1d_click	cost_per_action_type.omni_add_to_wishlist.1d_click	The average cost for each add to wishlist action across all channels attributed to an ad within 1 day of a click.	metric
cost_per_action_type.omni_add_to_wishlist.1d_view	cost_per_action_type.omni_add_to_wishlist.1d_view	The cost per ‘Add to Wishlist’ event across various Meta platforms or integrated channels, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.omni_add_to_wishlist.28d_click	cost_per_action_type.omni_add_to_wishlist.28d_click	The average cost for each add to wishlist action across all channels attributed to an ad within 28 days of a click.	metric
cost_per_action_type.omni_add_to_wishlist.28d_view	cost_per_action_type.omni_add_to_wishlist.28d_view	The average cost for each add to wishlist action across all channels attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.omni_add_to_wishlist.7d_click	cost_per_action_type.omni_add_to_wishlist.7d_click	The cost per ‘Add to Wishlist’ event across various Meta platforms or integrated channels, attributed within 7 days of clicking the ad.	metric
cost_per_action_type.omni_add_to_wishlist.7d_view	cost_per_action_type.omni_add_to_wishlist.7d_view	The average cost for each add to wishlist action across all channels attributed to an ad within 7 days of viewing the ad.	metric
cost_per_action_type.omni_app_install	cost_per_action_type.omni_app_install	The average cost incurred for each app installation across various platforms (omni-channel).	dimension
cost_per_action_type.omni_app_install.1d_click	cost_per_action_type.omni_app_install.1d_click	The cost incurred for an omni-channel app install, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.omni_app_install.1d_view	cost_per_action_type.omni_app_install.1d_view	The cost incurred for an omni-channel app install, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.omni_app_install.28d_click	cost_per_action_type.omni_app_install.28d_click	The average cost for each app install across all channels attributed to an ad within 28 days of a click.	metric
cost_per_action_type.omni_app_install.28d_view	cost_per_action_type.omni_app_install.28d_view	The average cost for each app install across all channels attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.omni_app_install.7d_click	cost_per_action_type.omni_app_install.7d_click	The cost incurred for each app install across all platforms, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.omni_app_install.7d_view	cost_per_action_type.omni_app_install.7d_view	The average cost for each app install across all channels attributed to an ad within 7 days of viewing the ad.	metric
cost_per_action_type.omni_complete_registration	cost_per_action_type.omni_complete_registration	The average cost incurred for each completed registration across various platforms (omni-channel).	metric
cost_per_action_type.omni_complete_registration.1d_click	cost_per_action_type.omni_complete_registration.1d_click	The cost incurred for an omni-channel complete registration, attributed within 1 day of clicking the ad.	metric
cost_per_action_type.omni_complete_registration.1d_view	cost_per_action_type.omni_complete_registration.1d_view	The cost incurred for an omni-channel complete registration, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.omni_complete_registration.28d_click	cost_per_action_type.omni_complete_registration.28d_click	The average cost for each completed registration across all channels attributed to an ad within 28 days of a click.	metric
cost_per_action_type.omni_complete_registration.28d_view	cost_per_action_type.omni_complete_registration.28d_view	The average cost for each completed registration across all channels attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.omni_complete_registration.7d_click	cost_per_action_type.omni_complete_registration.7d_click	The cost for each omni-channel complete registration action, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.omni_complete_registration.7d_view	cost_per_action_type.omni_complete_registration.7d_view	The cost incurred for each ‘complete registration’ action across all platforms, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.omni_custom	cost_per_action_type.omni_custom	The average cost incurred for each custom action defined by the advertiser across various platforms (omni-channel).	dimension
cost_per_action_type.omni_custom.1d_click	cost_per_action_type.omni_custom.1d_click	The cost incurred for an omni-channel custom action, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.omni_custom.1d_view	cost_per_action_type.omni_custom.1d_view	The cost incurred for an omni-channel custom action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.omni_custom.28d_click	cost_per_action_type.omni_custom.28d_click	The average cost for a custom omni-channel action attributed to an ad within 28 days of a click.	metric
cost_per_action_type.omni_custom.28d_view	cost_per_action_type.omni_custom.28d_view	The average cost for a custom omni-channel action attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.omni_custom.7d_click	cost_per_action_type.omni_custom.7d_click	The cost incurred for each custom action across all platforms, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.omni_custom.7d_view	cost_per_action_type.omni_custom.7d_view	The average cost for a custom omni-channel action attributed to an ad within 7 days of viewing the ad.	metric
cost_per_action_type.omni_initiated_checkout	cost_per_action_type.omni_initiated_checkout	The average cost incurred for each initiated checkout process across various platforms (omni-channel).	dimension
cost_per_action_type.omni_initiated_checkout.1d_click	cost_per_action_type.omni_initiated_checkout.1d_click	The cost for each initiated checkout, attributed within 1 day of someone clicking your ad.	dimension
cost_per_action_type.omni_initiated_checkout.1d_view	cost_per_action_type.omni_initiated_checkout.1d_view	The cost for each initiated checkout, attributed within 1 day of someone viewing your ad.	dimension
cost_per_action_type.omni_initiated_checkout.28d_click	cost_per_action_type.omni_initiated_checkout.28d_click	The cost for each initiated checkout, attributed within 28 days of someone clicking your ad.	dimension
cost_per_action_type.omni_initiated_checkout.28d_view	cost_per_action_type.omni_initiated_checkout.28d_view	The cost for each initiated checkout, attributed within 28 days of someone viewing your ad.	dimension
cost_per_action_type.omni_initiated_checkout.7d_click	cost_per_action_type.omni_initiated_checkout.7d_click	The cost for each initiated checkout, attributed within 7 days of someone clicking your ad.	dimension
cost_per_action_type.omni_initiated_checkout.7d_view	cost_per_action_type.omni_initiated_checkout.7d_view	The cost for each initiated checkout, attributed within 7 days of someone viewing your ad.	dimension
cost_per_action_type.omni_landing_page_view	cost_per_action_type.omni_landing_page_view	The average cost for each landing page view, occurring both on and off Facebook platforms, attributed to your ads.	metric
cost_per_action_type.omni_landing_page_view.1d_click	cost_per_action_type.omni_landing_page_view.1d_click	The average cost for each landing page view across all channels attributed to an ad within 1 day of a click.	metric
cost_per_action_type.omni_landing_page_view.1d_view	cost_per_action_type.omni_landing_page_view.1d_view	The cost per ‘Landing Page View’ event across various Meta platforms or integrated channels, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.omni_landing_page_view.28d_click	cost_per_action_type.omni_landing_page_view.28d_click	The average cost for each landing page view across all channels attributed to an ad within 28 days of a click.	metric
cost_per_action_type.omni_landing_page_view.7d_click	cost_per_action_type.omni_landing_page_view.7d_click	The cost per ‘Omni Landing Page View’ action, attributed to a 7-day click.	metric
cost_per_action_type.omni_level_achieved	cost_per_action_type.omni_level_achieved	The average cost incurred for each cross-platform level achieved event.	dimension
cost_per_action_type.omni_level_achieved.1d_click	cost_per_action_type.omni_level_achieved.1d_click	The cost incurred for an omni-channel level achieved action, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.omni_level_achieved.1d_view	cost_per_action_type.omni_level_achieved.1d_view	The cost incurred for an omni-channel level achieved action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.omni_level_achieved.7d_click	cost_per_action_type.omni_level_achieved.7d_click	The cost incurred for each ‘level achieved’ action across all platforms, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.omni_purchase	cost_per_action_type.omni_purchase	The average cost incurred for each purchase transaction across various platforms (omni-channel).	metric
cost_per_action_type.omni_purchase.1d_click	cost_per_action_type.omni_purchase.1d_click	The cost for each purchase, attributed within 1 day of someone clicking your ad.	dimension
cost_per_action_type.omni_purchase.1d_view	cost_per_action_type.omni_purchase.1d_view	The cost for each purchase, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.omni_purchase.28d_click	cost_per_action_type.omni_purchase.28d_click	The cost for each purchase, attributed within 28 days of someone clicking your ad.	dimension
cost_per_action_type.omni_purchase.28d_view	cost_per_action_type.omni_purchase.28d_view	The cost for each purchase, attributed within 28 days of someone viewing your ad.	metric
cost_per_action_type.omni_purchase.7d_click	cost_per_action_type.omni_purchase.7d_click	The cost for each purchase, attributed within 7 days of someone clicking your ad.	dimension
cost_per_action_type.omni_purchase.7d_view	cost_per_action_type.omni_purchase.7d_view	The cost for each purchase, attributed within 7 days of someone viewing your ad.	metric
cost_per_action_type.omni_rate	cost_per_action_type.omni_rate	The average cost for each ‘omni rate’ action type.	dimension
cost_per_action_type.omni_rate.1d_click	cost_per_action_type.omni_rate.1d_click	The cost incurred for an omni-channel rating action, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.omni_rate.1d_view	cost_per_action_type.omni_rate.1d_view	The cost incurred for an omni-channel rating action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.omni_rate.7d_click	cost_per_action_type.omni_rate.7d_click	The average cost for an “omni rate” action, attributed within 7 days of a click.	dimension
cost_per_action_type.omni_search	cost_per_action_type.omni_search	The average cost incurred for each search performed across various platforms (omni-channel).	metric
cost_per_action_type.omni_search.1d_click	cost_per_action_type.omni_search.1d_click	The cost for each search action, attributed within 1 day of someone clicking your ad.	dimension
cost_per_action_type.omni_search.1d_view	cost_per_action_type.omni_search.1d_view	The cost incurred for an omni-channel search action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.omni_search.28d_click	cost_per_action_type.omni_search.28d_click	The cost for each search action, attributed within 28 days of someone clicking your ad.	dimension
cost_per_action_type.omni_search.28d_view	cost_per_action_type.omni_search.28d_view	The cost for each search action, attributed within 28 days of someone viewing your ad.	dimension
cost_per_action_type.omni_search.7d_click	cost_per_action_type.omni_search.7d_click	The cost for each search action, attributed within 7 days of someone clicking your ad.	dimension
cost_per_action_type.omni_search.7d_view	cost_per_action_type.omni_search.7d_view	The cost for each search action, attributed within 7 days of someone viewing your ad.	dimension
cost_per_action_type.omni_spend_credits	cost_per_action_type.omni_spend_credits	The average cost incurred for each cross-platform event where in-platform credits are spent.	dimension
cost_per_action_type.omni_spend_credits.1d_click	cost_per_action_type.omni_spend_credits.1d_click	The cost incurred for omni-channel credit spending, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.omni_spend_credits.1d_view	cost_per_action_type.omni_spend_credits.1d_view	The cost incurred for omni-channel credit spending, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.omni_spend_credits.7d_click	cost_per_action_type.omni_spend_credits.7d_click	The average cost for an “omni spend credits” action, attributed within 7 days of a click.	dimension
cost_per_action_type.omni_tutorial_completion	cost_per_action_type.omni_tutorial_completion	The average cost incurred for each cross-platform tutorial completion event.	dimension
cost_per_action_type.omni_tutorial_completion.1d_click	cost_per_action_type.omni_tutorial_completion.1d_click	The cost incurred for an omni-channel tutorial completion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.omni_tutorial_completion.1d_view	cost_per_action_type.omni_tutorial_completion.1d_view	The cost incurred for an omni-channel tutorial completion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.omni_tutorial_completion.7d_click	cost_per_action_type.omni_tutorial_completion.7d_click	The average cost for an “omni tutorial completion” action, attributed within 7 days of a click.	dimension
cost_per_action_type.omni_view_content	cost_per_action_type.omni_view_content	The average cost incurred for each view of content across various platforms (omni-channel).	metric
cost_per_action_type.omni_view_content.1d_click	cost_per_action_type.omni_view_content.1d_click	The cost for each content view, attributed within 1 day of someone clicking your ad.	dimension
cost_per_action_type.omni_view_content.1d_view	cost_per_action_type.omni_view_content.1d_view	The cost for each content view, attributed within 1 day of someone viewing your ad.	dimension
cost_per_action_type.omni_view_content.28d_click	cost_per_action_type.omni_view_content.28d_click	The cost for each content view, attributed within 28 days of someone clicking your ad.	dimension
cost_per_action_type.omni_view_content.28d_view	cost_per_action_type.omni_view_content.28d_view	The cost for each content view, attributed within 28 days of someone viewing your ad.	dimension
cost_per_action_type.omni_view_content.7d_click	cost_per_action_type.omni_view_content.7d_click	The cost for each content view, attributed within 7 days of someone clicking your ad.	dimension
cost_per_action_type.omni_view_content.7d_view	cost_per_action_type.omni_view_content.7d_view	The cost for each content view, attributed within 7 days of someone viewing your ad.	dimension
cost_per_action_type.onsite_app_add_to_cart	cost_per_action_type.onsite_app_add_to_cart	The average cost for each ‘add to cart’ event within a mobile application (onsite), attributed to your ads.	dimension
cost_per_action_type.onsite_app_add_to_cart.1d_click	cost_per_action_type.onsite_app_add_to_cart.1d_click	The cost incurred for an onsite app add-to-cart action, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_app_add_to_cart.1d_view	cost_per_action_type.onsite_app_add_to_cart.1d_view	The cost incurred for an onsite app add-to-cart action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_app_add_to_cart.7d_click	cost_per_action_type.onsite_app_add_to_cart.7d_click	The average cost for an “onsite app add to cart” action, attributed within 7 days of a click.	metric
cost_per_action_type.onsite_app_purchase	cost_per_action_type.onsite_app_purchase	The average cost for each purchase event within a mobile application (onsite), attributed to your ads.	dimension
cost_per_action_type.onsite_app_purchase.1d_click	cost_per_action_type.onsite_app_purchase.1d_click	The cost incurred for an onsite app purchase, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_app_purchase.1d_view	cost_per_action_type.onsite_app_purchase.1d_view	The cost incurred for an onsite app purchase, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_app_purchase.7d_click	cost_per_action_type.onsite_app_purchase.7d_click	The average cost for an “onsite app purchase” action, attributed within 7 days of a click.	metric
cost_per_action_type.onsite_app_view_content	cost_per_action_type.onsite_app_view_content	The average cost for each ‘view content’ event within a mobile application (onsite), attributed to your ads.	metric
cost_per_action_type.onsite_app_view_content.1d_click	cost_per_action_type.onsite_app_view_content.1d_click	The cost incurred for an onsite app content view, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_app_view_content.1d_view	cost_per_action_type.onsite_app_view_content.1d_view	The cost incurred for an onsite app content view, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_app_view_content.7d_click	cost_per_action_type.onsite_app_view_content.7d_click	The average cost for an “onsite app view content” action, attributed within 7 days of a click.	metric
cost_per_action_type.onsite_conversion	cost_per_action_type.onsite_conversion	The average cost for each conversion occurring directly on Facebook platforms (onsite), attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.1d_click	cost_per_action_type.onsite_conversion.1d_click	The cost incurred for an onsite conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_conversion.1d_view	cost_per_action_type.onsite_conversion.1d_view	The cost incurred for an onsite conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_conversion.7d_click	cost_per_action_type.onsite_conversion.7d_click	The average cost for an “onsite conversion” action, attributed within 7 days of a click.	dimension
cost_per_action_type.onsite_conversion.add_to_cart	cost_per_action_type.onsite_conversion.add_to_cart	The average cost for each ‘add to cart’ action that occurred on a Meta platform, attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.add_to_wishlist	cost_per_action_type.onsite_conversion.add_to_wishlist	The average cost for each ‘add to wishlist’ conversion on your website or app.	metric
cost_per_action_type.onsite_conversion.add_to_wishlist.1d_click	cost_per_action_type.onsite_conversion.add_to_wishlist.1d_click	The average cost for each ‘add to wishlist’ action initiated directly on Meta platforms, attributed to a 1-day click after viewing the ad.	metric
cost_per_action_type.onsite_conversion.add_to_wishlist.1d_view	cost_per_action_type.onsite_conversion.add_to_wishlist.1d_view	The average cost for each ‘add to wishlist’ action initiated directly on Meta platforms, attributed to a 1-day view after seeing the ad.	metric
cost_per_action_type.onsite_conversion.add_to_wishlist.7d_click	cost_per_action_type.onsite_conversion.add_to_wishlist.7d_click	The average cost for each ‘add to wishlist’ action initiated directly on Meta platforms, attributed to a 7-day click after viewing the ad.	dimension
cost_per_action_type.onsite_conversion.donate	cost_per_action_type.onsite_conversion.donate	The average cost for each ‘donate’ action initiated directly on Meta platforms.	metric
cost_per_action_type.onsite_conversion.flow_complete	cost_per_action_type.onsite_conversion.flow_complete	The average cost for each ‘flow complete’ conversion occurring directly on Facebook platforms (onsite), attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.flow_complete.1d_click	cost_per_action_type.onsite_conversion.flow_complete.1d_click	The cost incurred for an onsite conversion flow completion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_conversion.flow_complete.1d_view	cost_per_action_type.onsite_conversion.flow_complete.1d_view	The cost incurred for an onsite conversion flow completion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_conversion.flow_complete.7d_click	cost_per_action_type.onsite_conversion.flow_complete.7d_click	The average cost for an “onsite conversion flow complete” action, attributed within 7 days of a click.	dimension
cost_per_action_type.onsite_conversion.initiate_checkout	cost_per_action_type.onsite_conversion.initiate_checkout	The average cost for each ‘initiate checkout’ conversion on your website or app.	metric
cost_per_action_type.onsite_conversion.initiate_checkout.1d_view	cost_per_action_type.onsite_conversion.initiate_checkout.1d_view	The average cost for each ‘initiate checkout’ action initiated directly on Meta platforms, attributed to a 1-day view after seeing the ad.	dimension
cost_per_action_type.onsite_conversion.initiate_checkout.7d_click	cost_per_action_type.onsite_conversion.initiate_checkout.7d_click	The average cost for each ‘initiate checkout’ action initiated directly on Meta platforms, attributed to a 7-day click after viewing the ad.	dimension
cost_per_action_type.onsite_conversion.lead	cost_per_action_type.onsite_conversion.lead	The cost incurred per each lead conversion that occurred directly on the platform. This is a specific action type available through the Insights API.	metric
cost_per_action_type.onsite_conversion.lead.1d_click	cost_per_action_type.onsite_conversion.lead.1d_click	The average cost for each onsite lead conversion attributed to an ad within 1 day of a click.	metric
cost_per_action_type.onsite_conversion.lead.1d_view	cost_per_action_type.onsite_conversion.lead.1d_view	The cost per ‘Lead’ conversion generated through your website or app on Meta platforms, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.onsite_conversion.lead.28d_click	cost_per_action_type.onsite_conversion.lead.28d_click	The average cost for each onsite lead conversion attributed to an ad within 28 days of a click.	metric
cost_per_action_type.onsite_conversion.lead.28d_view	cost_per_action_type.onsite_conversion.lead.28d_view	The average cost for each onsite lead conversion attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.lead.7d_click	cost_per_action_type.onsite_conversion.lead.7d_click	The cost per ‘Lead’ conversion generated through your website or app on Meta platforms, attributed within 7 days of clicking the ad.	metric
cost_per_action_type.onsite_conversion.lead.7d_view	cost_per_action_type.onsite_conversion.lead.7d_view	The cost incurred for each ‘lead’ action occurring directly on a Meta-owned property, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_conversion.lead_grouped	cost_per_action_type.onsite_conversion.lead_grouped	The average cost incurred for each lead generated through onsite conversions, where similar lead actions are grouped.	metric
cost_per_action_type.onsite_conversion.lead_grouped.1d_click	cost_per_action_type.onsite_conversion.lead_grouped.1d_click	The cost for each grouped lead action, considered an onsite conversion, attributed within 1 day of a click on your ad.	metric
cost_per_action_type.onsite_conversion.lead_grouped.1d_view	cost_per_action_type.onsite_conversion.lead_grouped.1d_view	The cost per ‘Onsite Conversion Lead Grouped’ action, attributed to a 1-day view.	metric
cost_per_action_type.onsite_conversion.lead_grouped.28d_click	cost_per_action_type.onsite_conversion.lead_grouped.28d_click	The average cost for a grouped on-site lead conversion, attributed within 28 days of clicking an ad.	metric
cost_per_action_type.onsite_conversion.lead_grouped.28d_view	cost_per_action_type.onsite_conversion.lead_grouped.28d_view	The average cost for each grouped onsite lead conversion attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.lead_grouped.7d_click	cost_per_action_type.onsite_conversion.lead_grouped.7d_click	The cost per ‘Onsite Conversion Lead Grouped’ action, attributed to a 7-day click.	metric
cost_per_action_type.onsite_conversion.lead_grouped.7d_view	cost_per_action_type.onsite_conversion.lead_grouped.7d_view	The cost incurred for each ‘grouped lead’ action occurring directly on a Meta-owned property, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_conversion.lead_grouped.inline	cost_per_action_type.onsite_conversion.lead_grouped.inline	The average cost for grouped onsite lead conversions, reported as an inline metric.	metric
cost_per_action_type.onsite_conversion.message_to_buy	cost_per_action_type.onsite_conversion.message_to_buy	The average cost for each ‘message to buy’ action that occurred on a Meta platform, attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.message_to_buy.7d_click	cost_per_action_type.onsite_conversion.message_to_buy.7d_click	The average cost for each ‘message to buy’ onsite conversion, attributed to a 7-day click.	metric
cost_per_action_type.onsite_conversion.messaging_block	cost_per_action_type.onsite_conversion.messaging_block	The average cost for each instance of a user blocking a messaging conversation as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.messaging_block.1d_click	cost_per_action_type.onsite_conversion.messaging_block.1d_click	The cost incurred for an onsite messaging block conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_conversion.messaging_block.1d_view	cost_per_action_type.onsite_conversion.messaging_block.1d_view	The cost incurred for an onsite messaging block conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_conversion.messaging_block.7d_click	cost_per_action_type.onsite_conversion.messaging_block.7d_click	The average cost for an “onsite conversion messaging block” action, attributed within 7 days of a click.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d	cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d	The cost incurred per each messaging conversation reply conversion that occurred directly on the platform, attributed within a 7-day click window. This is a specific action type available through the Insights API.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.1d_click	cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.1d_click	The average cost for each onsite messaging conversation reply within 7 days, attributed to an ad within 1 day of a click.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.1d_view	cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.1d_view	The cost for an onsite messaging conversation reply (within 7 days) attributed within 1 day of an ad view.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.28d_click	cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.28d_click	The average cost for each onsite messaging conversation reply within 7 days, attributed to an ad within 28 days of a click.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.28d_view	cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.28d_view	The average cost for each onsite messaging conversation reply within 7 days, attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.7d_click	cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.7d_click	The cost incurred for each messaging conversation where a reply occurred within 7 days, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.7d_view	cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.7d_view	The cost incurred for each messaging conversation where a reply occurred within 7 days, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d	cost_per_action_type.onsite_conversion.messaging_conversation_started_7d	The average cost for each messaging conversation started within 7 days as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.1d_click	cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.1d_click	The average cost for each onsite messaging conversation started within 7 days, attributed to an ad within 1 day of a click.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.1d_view	cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.1d_view	The average cost for an “onsite conversion messaging conversation started” action (attributed within 7 days of the conversation start), attributed within 1 day of a view.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.28d_click	cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.28d_click	The average cost for each onsite messaging conversation started within 7 days, attributed to an ad within 28 days of a click.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.28d_view	cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.28d_view	The average cost for each onsite messaging conversation started within 7 days, attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.7d_click	cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.7d_click	The cost incurred for each messaging conversation started within 7 days, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.7d_view	cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.7d_view	The cost incurred for each messaging conversation started within 7 days, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_conversion.messaging_first_reply	cost_per_action_type.onsite_conversion.messaging_first_reply	The average cost for each first reply in a messaging conversation as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.messaging_first_reply.1d_click	cost_per_action_type.onsite_conversion.messaging_first_reply.1d_click	The cost incurred for an onsite messaging first reply conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_conversion.messaging_first_reply.1d_view	cost_per_action_type.onsite_conversion.messaging_first_reply.1d_view	The cost incurred for an onsite messaging first reply conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_conversion.messaging_first_reply.28d_click	cost_per_action_type.onsite_conversion.messaging_first_reply.28d_click	The average cost for each first reply in an onsite messaging conversation attributed to an ad within 28 days of a click.	metric
cost_per_action_type.onsite_conversion.messaging_first_reply.28d_view	cost_per_action_type.onsite_conversion.messaging_first_reply.28d_view	The average cost for each first reply in an onsite messaging conversation attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_first_reply.7d_click	cost_per_action_type.onsite_conversion.messaging_first_reply.7d_click	The cost incurred for the first reply in a messaging conversation, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.messaging_first_reply.7d_view	cost_per_action_type.onsite_conversion.messaging_first_reply.7d_view	The cost incurred for the first reply in a messaging conversation, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_conversion.messaging_reply	cost_per_action_type.onsite_conversion.messaging_reply	The average cost for each reply in a messaging conversation as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.messaging_reply.1d_click	cost_per_action_type.onsite_conversion.messaging_reply.1d_click	The cost incurred for an onsite messaging reply conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_conversion.messaging_reply.1d_view	cost_per_action_type.onsite_conversion.messaging_reply.1d_view	The cost incurred for an onsite messaging reply conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_conversion.messaging_reply.7d_click	cost_per_action_type.onsite_conversion.messaging_reply.7d_click	The average cost for an “onsite conversion messaging reply” action, attributed within 7 days of a click.	dimension
cost_per_action_type.onsite_conversion.messaging_user_call_placed	cost_per_action_type.onsite_conversion.messaging_user_call_placed	The average cost for an “onsite conversion messaging user call placed” action.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send	cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send	The average cost incurred for each instance where a user sends a message within a messaging conversation that reaches a depth of two messages, representing an onsite conversion.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.1d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.1d_click	The average cost for an onsite messaging conversation where a user sent 2 messages, attributed to an ad within 1 day of a click.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.1d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.1d_view	The cost per ‘Messaging User Depth 2 Message Send’ onsite conversion, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.28d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.28d_click	The average cost for an onsite messaging conversation where a user sent 2 messages, attributed to an ad within 28 days of a click.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.28d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.28d_view	The average cost for an onsite messaging conversation where a user sent 2 messages, attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.7d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.7d_click	The cost incurred for a user sending a second message in a messaging conversation, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.7d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.7d_view	The cost incurred for a user sending a second message in a messaging conversation, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send	cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send	The average cost incurred for each instance where a user sends a message within a messaging conversation that reaches a depth of three messages, representing an onsite conversion.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.1d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.1d_click	The average cost for an onsite messaging conversation where a user sent 3 messages, attributed to an ad within 1 day of a click.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.1d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.1d_view	The average cost for a user to send 3 messages within an on-site messaging conversation, attributed within 1 day of viewing an ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.28d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.28d_click	The average cost for an onsite messaging conversation where a user sent 3 messages, attributed to an ad within 28 days of a click.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.28d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.28d_view	The average cost for an onsite messaging conversation where a user sent 3 messages, attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.7d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.7d_click	The cost incurred for a user sending a third message in a messaging conversation, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.7d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.7d_view	The cost incurred for a user sending a third message in a messaging conversation, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.1d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.1d_click	The average cost for an onsite messaging conversation where a user sent 5 messages, attributed to an ad within 1 day of a click.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.1d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.1d_view	The average cost for a user to send 5 messages within an on-site messaging conversation, attributed within 1 day of viewing an ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.28d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.28d_click	The average cost for an onsite messaging conversation where a user sent 5 messages, attributed to an ad within 28 days of a click.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.28d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.28d_view	The average cost for an onsite messaging conversation where a user sent 5 messages, attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.7d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.7d_click	The average cost for a user to send 5 messages within an on-site messaging conversation, attributed within 7 days of clicking an ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.7d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.7d_view	The average cost for an onsite messaging conversation where a user sent 5 messages, attributed to an ad within 7 days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_subscribed	cost_per_action_type.onsite_conversion.messaging_user_subscribed	The average cost for a user to subscribe through an on-site messaging interaction.	metric
cost_per_action_type.onsite_conversion.messaging_welcome_message_view	cost_per_action_type.onsite_conversion.messaging_welcome_message_view	The cost incurred per each view of a messaging welcome message that occurred directly on the platform. This is a specific action type available through the Insights API.	metric
cost_per_action_type.onsite_conversion.messaging_welcome_message_view.1d_view	cost_per_action_type.onsite_conversion.messaging_welcome_message_view.1d_view	The cost incurred per each onsite messaging welcome message view conversion, attributed within a 1-day view window. This is a specific action type available through the Insights API.	metric
cost_per_action_type.onsite_conversion.messaging_welcome_message_view.7d_click	cost_per_action_type.onsite_conversion.messaging_welcome_message_view.7d_click	The average cost for each on-site conversion related to a messaging welcome message view within 7 days of clicking the ad.	metric
cost_per_action_type.onsite_conversion.other	cost_per_action_type.onsite_conversion.other	The cost for an ‘other’ type of onsite conversion.	metric
cost_per_action_type.onsite_conversion.other.1d_view	cost_per_action_type.onsite_conversion.other.1d_view	The cost for an ‘other’ type of onsite conversion attributed within 1 day of an ad view.	metric
cost_per_action_type.onsite_conversion.other.7d_click	cost_per_action_type.onsite_conversion.other.7d_click	The average cost for other types of onsite conversions initiated directly on Meta platforms, attributed to a 7-day click after viewing the ad.	metric
cost_per_action_type.onsite_conversion.post_save	cost_per_action_type.onsite_conversion.post_save	The average cost incurred for each onsite post save conversion, attributed to the ad.	metric
cost_per_action_type.onsite_conversion.post_save.1d_click	cost_per_action_type.onsite_conversion.post_save.1d_click	The cost for each time a post was saved, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.onsite_conversion.post_save.1d_view	cost_per_action_type.onsite_conversion.post_save.1d_view	The cost incurred for an onsite post save conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_conversion.post_save.28d_click	cost_per_action_type.onsite_conversion.post_save.28d_click	The cost for each time a post was saved, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.onsite_conversion.post_save.7d_click	cost_per_action_type.onsite_conversion.post_save.7d_click	The cost for each time a post was saved, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.onsite_conversion.post_save.inline	cost_per_action_type.onsite_conversion.post_save.inline	The average cost for each ‘post save’ onsite conversion, reported as an inline metric.	metric
cost_per_action_type.onsite_conversion.purchase	cost_per_action_type.onsite_conversion.purchase	The average cost for each purchase conversion occurring directly on Facebook platforms (onsite), attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.purchase.1d_click	cost_per_action_type.onsite_conversion.purchase.1d_click	The cost incurred for an onsite purchase conversion, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_conversion.purchase.1d_view	cost_per_action_type.onsite_conversion.purchase.1d_view	The cost incurred for an onsite purchase conversion, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_conversion.purchase.7d_click	cost_per_action_type.onsite_conversion.purchase.7d_click	The average cost for an “onsite conversion purchase” action, attributed within 7 days of a click.	dimension
cost_per_action_type.onsite_conversion.submit_application	cost_per_action_type.onsite_conversion.submit_application	The average cost for each ‘submit application’ action that occurred on a Meta platform, attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.total_messaging_connection	cost_per_action_type.onsite_conversion.total_messaging_connection	The average cost incurred for each total messaging connection established as an onsite conversion on Meta platforms.	metric
cost_per_action_type.onsite_conversion.total_messaging_connection.1d_click	cost_per_action_type.onsite_conversion.total_messaging_connection.1d_click	The average cost for each total onsite messaging connection attributed to an ad within 1 day of a click.	metric
cost_per_action_type.onsite_conversion.total_messaging_connection.1d_view	cost_per_action_type.onsite_conversion.total_messaging_connection.1d_view	The cost for an onsite total messaging connection attributed within 1 day of an ad view.	metric
cost_per_action_type.onsite_conversion.total_messaging_connection.28d_click	cost_per_action_type.onsite_conversion.total_messaging_connection.28d_click	The average cost for each total onsite messaging connection attributed to an ad within 28 days of a click.	metric
cost_per_action_type.onsite_conversion.total_messaging_connection.28d_view	cost_per_action_type.onsite_conversion.total_messaging_connection.28d_view	The average cost for each total onsite messaging connection attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.total_messaging_connection.7d_click	cost_per_action_type.onsite_conversion.total_messaging_connection.7d_click	The cost incurred for each total messaging connection, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.total_messaging_connection.7d_view	cost_per_action_type.onsite_conversion.total_messaging_connection.7d_view	The cost incurred for each total messaging connection, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_conversion.view_content	cost_per_action_type.onsite_conversion.view_content	The cost for a content view action as an onsite conversion.	metric
cost_per_action_type.onsite_web_add_to_cart	cost_per_action_type.onsite_web_add_to_cart	The average cost for each ‘add to cart’ event on a website as an onsite conversion, attributed to your ads.	metric
cost_per_action_type.onsite_web_add_to_cart.1d_click	cost_per_action_type.onsite_web_add_to_cart.1d_click	The cost incurred for an onsite web add-to-cart action, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_web_add_to_cart.1d_view	cost_per_action_type.onsite_web_add_to_cart.1d_view	The cost incurred for an onsite web add-to-cart action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_web_add_to_cart.7d_click	cost_per_action_type.onsite_web_add_to_cart.7d_click	The cost for each add to cart action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_add_to_cart.7d_view	cost_per_action_type.onsite_web_add_to_cart.7d_view	The cost incurred for each ‘add to cart’ action on a Meta-owned website, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_web_app_add_to_cart	cost_per_action_type.onsite_web_app_add_to_cart	The average cost for each ‘add to cart’ event that occurs via a web app, attributed to your ads.	metric
cost_per_action_type.onsite_web_app_add_to_cart.1d_click	cost_per_action_type.onsite_web_app_add_to_cart.1d_click	The cost incurred for an onsite web or app add-to-cart action, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_web_app_add_to_cart.1d_view	cost_per_action_type.onsite_web_app_add_to_cart.1d_view	The cost incurred for an onsite web or app add-to-cart action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_web_app_add_to_cart.7d_click	cost_per_action_type.onsite_web_app_add_to_cart.7d_click	The cost for each add to cart action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_app_add_to_cart.7d_view	cost_per_action_type.onsite_web_app_add_to_cart.7d_view	The cost incurred for each ‘add to cart’ action on a Meta-owned web application, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_web_app_event	cost_per_action_type.onsite_web_app_event	The average cost for each web app event (e.g., button clicks, page views), attributed to your ads.	dimension
cost_per_action_type.onsite_web_app_event.1d_click	cost_per_action_type.onsite_web_app_event.1d_click	The cost incurred for an onsite web or app event, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_web_app_event.1d_view	cost_per_action_type.onsite_web_app_event.1d_view	The cost incurred for an onsite web or app event, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_web_app_event.7d_click	cost_per_action_type.onsite_web_app_event.7d_click	The average cost for an “onsite web app event” action, attributed within 7 days of a click.	dimension
cost_per_action_type.onsite_web_app_purchase	cost_per_action_type.onsite_web_app_purchase	The average cost for each purchase event that occurs via a web app, attributed to your ads.	metric
cost_per_action_type.onsite_web_app_purchase.1d_click	cost_per_action_type.onsite_web_app_purchase.1d_click	The cost incurred for an onsite web or app purchase, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_web_app_purchase.1d_view	cost_per_action_type.onsite_web_app_purchase.1d_view	The cost incurred for an onsite web or app purchase, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_web_app_purchase.7d_click	cost_per_action_type.onsite_web_app_purchase.7d_click	The cost for each purchase action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_app_purchase.7d_view	cost_per_action_type.onsite_web_app_purchase.7d_view	The cost incurred for each purchase action on a Meta-owned web application, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_web_app_view_content	cost_per_action_type.onsite_web_app_view_content	The average cost for each ‘view content’ event that occurs via a web app, attributed to your ads.	metric
cost_per_action_type.onsite_web_app_view_content.1d_click	cost_per_action_type.onsite_web_app_view_content.1d_click	The cost incurred for an onsite web or app content view, attributed within 1 day of clicking the ad.	dimension
cost_per_action_type.onsite_web_app_view_content.1d_view	cost_per_action_type.onsite_web_app_view_content.1d_view	The cost incurred for an onsite web or app content view, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.onsite_web_app_view_content.7d_click	cost_per_action_type.onsite_web_app_view_content.7d_click	The cost for each content view action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_app_view_content.7d_view	cost_per_action_type.onsite_web_app_view_content.7d_view	The cost incurred for each ‘view content’ action on a Meta-owned web application, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_web_initiate_checkout	cost_per_action_type.onsite_web_initiate_checkout	The cost incurred per each initiation of a checkout process on the website that occurred directly on the platform. This is a specific action type available through the Insights API.	metric
cost_per_action_type.onsite_web_initiate_checkout.1d_click	cost_per_action_type.onsite_web_initiate_checkout.1d_click	The average cost for each onsite website initiated checkout attributed to an ad within 1 day of a click.	metric
cost_per_action_type.onsite_web_initiate_checkout.1d_view	cost_per_action_type.onsite_web_initiate_checkout.1d_view	The cost per ‘Onsite Web Initiate Checkout’ action, attributed to a 1-day view.	metric
cost_per_action_type.onsite_web_initiate_checkout.28d_click	cost_per_action_type.onsite_web_initiate_checkout.28d_click	The average cost for each onsite website initiated checkout attributed to an ad within 28 days of a click.	metric
cost_per_action_type.onsite_web_initiate_checkout.28d_view	cost_per_action_type.onsite_web_initiate_checkout.28d_view	The average cost for each onsite website initiated checkout attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_web_initiate_checkout.7d_click	cost_per_action_type.onsite_web_initiate_checkout.7d_click	The cost per ‘Onsite Web Initiate Checkout’ action, attributed to a 7-day click.	metric
cost_per_action_type.onsite_web_initiate_checkout.7d_view	cost_per_action_type.onsite_web_initiate_checkout.7d_view	The average cost for each onsite website initiated checkout attributed to an ad within 7 days of viewing the ad.	metric
cost_per_action_type.onsite_web_lead	cost_per_action_type.onsite_web_lead	The average cost for each lead generated on a website as an onsite conversion, attributed to your ads.	metric
cost_per_action_type.onsite_web_lead.1d_click	cost_per_action_type.onsite_web_lead.1d_click	The average cost for each onsite website lead attributed to an ad within 1 day of a click.	metric
cost_per_action_type.onsite_web_lead.1d_view	cost_per_action_type.onsite_web_lead.1d_view	The cost for each lead generated on the website, considered an onsite conversion, attributed within 1 day of an impression of your ad.	metric
cost_per_action_type.onsite_web_lead.28d_click	cost_per_action_type.onsite_web_lead.28d_click	The average cost for each onsite website lead attributed to an ad within 28 days of a click.	metric
cost_per_action_type.onsite_web_lead.28d_view	cost_per_action_type.onsite_web_lead.28d_view	The average cost for each onsite website lead attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_web_lead.7d_click	cost_per_action_type.onsite_web_lead.7d_click	The cost for each lead generated on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_lead.7d_view	cost_per_action_type.onsite_web_lead.7d_view	The cost incurred for each ‘lead’ action on a Meta-owned website, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_web_purchase	cost_per_action_type.onsite_web_purchase	The average cost for each purchase on a website as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_web_purchase.1d_click	cost_per_action_type.onsite_web_purchase.1d_click	The average cost for each onsite web purchase, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.onsite_web_purchase.1d_view	cost_per_action_type.onsite_web_purchase.1d_view	The average cost for each onsite web purchase, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.onsite_web_purchase.28d_click	cost_per_action_type.onsite_web_purchase.28d_click	The average cost for each onsite website purchase attributed to an ad within 28 days of a click.	metric
cost_per_action_type.onsite_web_purchase.28d_view	cost_per_action_type.onsite_web_purchase.28d_view	The average cost for each onsite website purchase attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.onsite_web_purchase.7d_click	cost_per_action_type.onsite_web_purchase.7d_click	The cost for each purchase action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_purchase.7d_view	cost_per_action_type.onsite_web_purchase.7d_view	The cost incurred for each ‘purchase’ action on a Meta-owned website, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.onsite_web_view_content	cost_per_action_type.onsite_web_view_content	The average cost for each ‘view content’ event on a website as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_web_view_content.1d_click	cost_per_action_type.onsite_web_view_content.1d_click	The average cost for each onsite web content view, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.onsite_web_view_content.1d_view	cost_per_action_type.onsite_web_view_content.1d_view	The average cost for each onsite web content view, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.onsite_web_view_content.7d_click	cost_per_action_type.onsite_web_view_content.7d_click	The cost for each content view action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_view_content.7d_view	cost_per_action_type.onsite_web_view_content.7d_view	The cost incurred for each ‘view content’ action on a Meta-owned website, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.outbound_click	cost_per_action_type.outbound_click	The average cost incurred for each click that leads users away from Meta platforms to an external destination.	dimension
cost_per_action_type.outbound_click.1d_click	cost_per_action_type.outbound_click.1d_click	The average cost for each click that leads off Facebook platforms, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.outbound_click.1d_view	cost_per_action_type.outbound_click.1d_view	The average cost for each click that leads off Facebook platforms, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.outbound_click.7d_click	cost_per_action_type.outbound_click.7d_click	The average cost for an “outbound click” action, attributed within 7 days of a click.	dimension
cost_per_action_type.page_engagement	cost_per_action_type.page_engagement	The average cost incurred for each page engagement action, attributed to the ad.	metric
cost_per_action_type.page_engagement.1d_click	cost_per_action_type.page_engagement.1d_click	The cost for each engagement with your Facebook Page, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.page_engagement.1d_view	cost_per_action_type.page_engagement.1d_view	The cost for each engagement with your Facebook Page, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.page_engagement.28d_click	cost_per_action_type.page_engagement.28d_click	The cost for each engagement with your Facebook Page, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.page_engagement.28d_view	cost_per_action_type.page_engagement.28d_view	The cost for each engagement with your Facebook Page, attributed within 28 days of someone viewing your ad.	metric
cost_per_action_type.page_engagement.7d_click	cost_per_action_type.page_engagement.7d_click	The cost for each engagement with your Facebook Page, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.page_engagement.7d_view	cost_per_action_type.page_engagement.7d_view	The cost for each engagement with your Facebook Page, attributed within 7 days of someone viewing your ad.	metric
cost_per_action_type.page_engagement.inline	cost_per_action_type.page_engagement.inline	The average cost for each page engagement action, reported as an inline metric.	metric
cost_per_action_type.page_story	cost_per_action_type.page_story	The average cost incurred for each action related to a Facebook Page story (e.g., viewing, interacting).	dimension
cost_per_action_type.page_story.1d_click	cost_per_action_type.page_story.1d_click	The average cost for each engagement with a Page story, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.page_story.1d_view	cost_per_action_type.page_story.1d_view	The average cost for each engagement with a Page story, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.page_story.7d_click	cost_per_action_type.page_story.7d_click	The average cost for a “page story” action, attributed within 7 days of a click.	dimension
cost_per_action_type.photo_view	cost_per_action_type.photo_view	The average cost incurred for each view of a photo.	metric
cost_per_action_type.photo_view.1d_click	cost_per_action_type.photo_view.1d_click	The cost for each view of a photo, attributed within 1 day of someone clicking your ad.	dimension
cost_per_action_type.photo_view.1d_view	cost_per_action_type.photo_view.1d_view	The average cost for each photo view, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.photo_view.28d_click	cost_per_action_type.photo_view.28d_click	The cost for each view of a photo, attributed within 28 days of someone clicking your ad.	dimension
cost_per_action_type.photo_view.7d_click	cost_per_action_type.photo_view.7d_click	The cost for each view of a photo, attributed within 7 days of someone clicking your ad.	dimension
cost_per_action_type.post	cost_per_action_type.post	The average cost for each ‘post’ action type.	metric
cost_per_action_type.post.1d_click	cost_per_action_type.post.1d_click	The cost for each interaction with a post, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.post.1d_view	cost_per_action_type.post.1d_view	The average cost for each post engagement, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.post.28d_click	cost_per_action_type.post.28d_click	The cost for each interaction with a post, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.post.7d_click	cost_per_action_type.post.7d_click	The cost for each interaction with a post, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.post_engagement	cost_per_action_type.post_engagement	The average cost incurred for each post engagement action, attributed to the ad.	metric
cost_per_action_type.post_engagement.1d_click	cost_per_action_type.post_engagement.1d_click	The cost for each engagement on your post, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.post_engagement.1d_view	cost_per_action_type.post_engagement.1d_view	The cost for each engagement on your post, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.post_engagement.28d_click	cost_per_action_type.post_engagement.28d_click	The cost for each engagement on your post, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.post_engagement.28d_view	cost_per_action_type.post_engagement.28d_view	The cost for each engagement on your post, attributed within 28 days of someone viewing your ad.	metric
cost_per_action_type.post_engagement.7d_click	cost_per_action_type.post_engagement.7d_click	The cost for each engagement on your post, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.post_engagement.7d_view	cost_per_action_type.post_engagement.7d_view	The cost for each engagement on your post, attributed within 7 days of someone viewing your ad.	metric
cost_per_action_type.post_engagement.inline	cost_per_action_type.post_engagement.inline	The average cost for each post engagement action, reported as an inline metric.	metric
cost_per_action_type.post_interaction_gross	cost_per_action_type.post_interaction_gross	The average cost incurred for each interaction with a post, including all types of engagements.	metric
cost_per_action_type.post_reaction	cost_per_action_type.post_reaction	The average cost incurred for each reaction (e.g., like, love, haha) on a post.	metric
cost_per_action_type.post_reaction.1d_click	cost_per_action_type.post_reaction.1d_click	The cost for each reaction to your post, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.post_reaction.1d_view	cost_per_action_type.post_reaction.1d_view	The average cost for each reaction to a post (like, love, wow, haha, sad, angry), attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.post_reaction.28d_click	cost_per_action_type.post_reaction.28d_click	The cost for each reaction to your post, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.post_reaction.7d_click	cost_per_action_type.post_reaction.7d_click	The cost for each reaction to your post, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.post_save	cost_per_action_type.post_save	The average cost incurred for each instance of a user saving a post.	metric
cost_per_action_type.post_story	cost_per_action_type.post_story	The average cost incurred for each action related to a post story (e.g., viewing, interacting).	dimension
cost_per_action_type.post_story.1d_click	cost_per_action_type.post_story.1d_click	The average cost for each engagement with a post story, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.post_story.1d_view	cost_per_action_type.post_story.1d_view	The average cost for each engagement with a post story, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.post_story.7d_click	cost_per_action_type.post_story.7d_click	The average cost for a “post story” action, attributed within 7 days of a click.	dimension
cost_per_action_type.purchase	cost_per_action_type.purchase	The average cost for each purchase action attributed to your ads.	dimension
cost_per_action_type.purchase.1d_click	cost_per_action_type.purchase.1d_click	The average cost for each purchase, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.purchase.1d_view	cost_per_action_type.purchase.1d_view	The average cost for each purchase, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.purchase.28d_click	cost_per_action_type.purchase.28d_click	The average cost for each ‘purchase’ action, attributed within 28 days of a click on your ad.	metric
cost_per_action_type.purchase.28d_view	cost_per_action_type.purchase.28d_view	The cost for a purchase action attributed within 28 days of an ad view.	metric
cost_per_action_type.purchase.7d_click	cost_per_action_type.purchase.7d_click	The cost for each purchase action, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.purchase.7d_view	cost_per_action_type.purchase.7d_view	The cost incurred for each ‘purchase’ action, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.receive_offer	cost_per_action_type.receive_offer	The average cost incurred for each instance of a user claiming or receiving an offer presented in an ad.	dimension
cost_per_action_type.receive_offer.1d_click	cost_per_action_type.receive_offer.1d_click	The average cost for each time an offer was claimed, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.receive_offer.1d_view	cost_per_action_type.receive_offer.1d_view	The average cost for each time an offer was claimed, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.receive_offer.7d_click	cost_per_action_type.receive_offer.7d_click	The average cost for a “receive offer” action, attributed within 7 days of a click.	dimension
cost_per_action_type.rsvp	cost_per_action_type.rsvp	The average cost incurred for each RSVP (response) action related to an event.	dimension
cost_per_action_type.rsvp.1d_click	cost_per_action_type.rsvp.1d_click	The cost for each RSVP to an event, attributed within 1 day of someone clicking your ad.	dimension
cost_per_action_type.rsvp.1d_view	cost_per_action_type.rsvp.1d_view	The cost for each RSVP to an event, attributed within 1 day of someone viewing your ad.	dimension
cost_per_action_type.rsvp.28d_click	cost_per_action_type.rsvp.28d_click	The cost for each RSVP to an event, attributed within 28 days of someone clicking your ad.	dimension
cost_per_action_type.rsvp.28d_view	cost_per_action_type.rsvp.28d_view	The cost for each RSVP to an event, attributed within 28 days of someone viewing your ad.	dimension
cost_per_action_type.rsvp.7d_click	cost_per_action_type.rsvp.7d_click	The cost for each RSVP to an event, attributed within 7 days of someone clicking your ad.	dimension
cost_per_action_type.rsvp.7d_view	cost_per_action_type.rsvp.7d_view	The cost for each RSVP to an event, attributed within 7 days of someone viewing your ad.	dimension
cost_per_action_type.search	cost_per_action_type.search	The average cost for each search action attributed to your ads.	dimension
cost_per_action_type.search.1d_click	cost_per_action_type.search.1d_click	The average cost for each search performed, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.search.1d_view	cost_per_action_type.search.1d_view	The average cost for each search performed, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.search.28d_click	cost_per_action_type.search.28d_click	The average cost for each search action attributed to an ad within 28 days of a click.	metric
cost_per_action_type.search.28d_view	cost_per_action_type.search.28d_view	The average cost for each search action attributed to an ad within 28 days of viewing the ad.	metric
cost_per_action_type.search.7d_click	cost_per_action_type.search.7d_click	The average cost for a “search” action, attributed within 7 days of a click.	metric
cost_per_action_type.search.7d_view	cost_per_action_type.search.7d_view	The average cost for each search action attributed to an ad within 7 days of viewing the ad.	metric
cost_per_action_type.store_visit_with_dwell	cost_per_action_type.store_visit_with_dwell	The average cost incurred for each physical store visit where a user spent a significant amount of time (dwelled), attributed to an ad.	dimension
cost_per_action_type.store_visit_with_dwell.1d_click	cost_per_action_type.store_visit_with_dwell.1d_click	The average cost for each store visit with dwell time, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.store_visit_with_dwell.1d_view	cost_per_action_type.store_visit_with_dwell.1d_view	The average cost for each store visit with dwell time, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.store_visit_with_dwell.7d_click	cost_per_action_type.store_visit_with_dwell.7d_click	The average cost for a “store visit with dwell” action, attributed within 7 days of a click.	dimension
cost_per_action_type.submit_application_total	cost_per_action_type.submit_application_total	The total average cost for each application submission, attributed to your ads.	dimension
cost_per_action_type.submit_application_total.1d_view	cost_per_action_type.submit_application_total.1d_view	The average cost for a “total application submission” action, attributed within 1 day of a view.	dimension
cost_per_action_type.submit_application_total.7d_click	cost_per_action_type.submit_application_total.7d_click	The average cost for a “total application submission” action, attributed within 7 days of a click.	dimension
cost_per_action_type.submit_application_website	cost_per_action_type.submit_application_website	The average cost for each application submission on your website, attributed to your ads.	dimension
cost_per_action_type.submit_application_website.1d_view	cost_per_action_type.submit_application_website.1d_view	The average cost for a “website application submission” action, attributed within 1 day of a view.	dimension
cost_per_action_type.submit_application_website.7d_click	cost_per_action_type.submit_application_website.7d_click	The average cost for a “website application submission” action, attributed within 7 days of a click.	dimension
cost_per_action_type.subscribe	cost_per_action_type.subscribe	The average cost for each subscribe action attributed to your ads.	dimension
cost_per_action_type.subscribe.1d_click	cost_per_action_type.subscribe.1d_click	The average cost for each subscription event, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.subscribe.1d_view	cost_per_action_type.subscribe.1d_view	The average cost for each subscription event, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.subscribe.7d_click	cost_per_action_type.subscribe.7d_click	The average cost for a “subscribe” action, attributed within 7 days of a click.	dimension
cost_per_action_type.tab_view	cost_per_action_type.tab_view	The average cost incurred for each view of a tab or section within a Facebook Page or app.	dimension
cost_per_action_type.tab_view.1d_click	cost_per_action_type.tab_view.1d_click	The average cost for each tab view, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.tab_view.1d_view	cost_per_action_type.tab_view.1d_view	The average cost for each tab view, attributed within 1 day of viewing your ad.	dimension
cost_per_action_type.tab_view.7d_click	cost_per_action_type.tab_view.7d_click	The average cost for a “tab view” action, attributed within 7 days of a click.	dimension
cost_per_action_type.video_view	cost_per_action_type.video_view	The average cost incurred for each view of a video ad.	metric
cost_per_action_type.video_view.1d_click	cost_per_action_type.video_view.1d_click	The cost for each video view, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.video_view.1d_view	cost_per_action_type.video_view.1d_view	The cost for each video view, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.video_view.28d_click	cost_per_action_type.video_view.28d_click	The cost for each video view, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.video_view.28d_view	cost_per_action_type.video_view.28d_view	The cost for each video view, attributed within 28 days of someone viewing your ad.	metric
cost_per_action_type.video_view.7d_click	cost_per_action_type.video_view.7d_click	The cost for each video view, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.video_view.7d_view	cost_per_action_type.video_view.7d_view	The cost for each video view, attributed within 7 days of someone viewing your ad.	metric
cost_per_action_type.video_view.inline	cost_per_action_type.video_view.inline	The average cost for each video view action, reported as an inline metric.	metric
cost_per_action_type.view_content	cost_per_action_type.view_content	The average cost for each ‘view content’ action attributed to your ads.	metric
cost_per_action_type.view_content.1d_click	cost_per_action_type.view_content.1d_click	The average cost for each content view, attributed within 1 day of a click on your ad.	dimension
cost_per_action_type.view_content.1d_view	cost_per_action_type.view_content.1d_view	The cost per ‘View Content’ action, attributed to a 1-day view.	metric
cost_per_action_type.view_content.28d_click	cost_per_action_type.view_content.28d_click	The average cost for a content view action, attributed within 28 days of clicking an ad.	metric
cost_per_action_type.view_content.28d_view	cost_per_action_type.view_content.28d_view	The cost for a content view action attributed within 28 days of an ad view.	metric
cost_per_action_type.view_content.7d_click	cost_per_action_type.view_content.7d_click	The cost per ‘View Content’ action, attributed to a 7-day click.	metric
cost_per_action_type.view_content.7d_view	cost_per_action_type.view_content.7d_view	The cost incurred for each ‘view content’ action, attributed to an ad within a 7-day view-through window.	metric
cost_per_action_type.visit_instagram_profile	cost_per_action_type.visit_instagram_profile	The average cost for each visit to an Instagram profile.	metric
cost_per_action_type.web_in_store_purchase	cost_per_action_type.web_in_store_purchase	The average cost incurred for each purchase that was initiated online (web) and subsequently completed in a physical store.	metric
cost_per_action_type.web_in_store_purchase.1d_click	cost_per_action_type.web_in_store_purchase.1d_click	The cost incurred per each web-to-in-store purchase conversion, attributed within a 1-day click window. This is a specific action type available through the Insights API.	metric
cost_per_action_type.web_in_store_purchase.1d_view	cost_per_action_type.web_in_store_purchase.1d_view	The cost for each web-to-in-store purchase, attributed within 1 day of an impression of your ad.	metric
cost_per_action_type.web_in_store_purchase.28d_click	cost_per_action_type.web_in_store_purchase.28d_click	The cost incurred per each web-to-in-store purchase conversion, attributed within a 28-day click window. This is a specific action type available through the Insights API.	metric
cost_per_action_type.web_in_store_purchase.28d_view	cost_per_action_type.web_in_store_purchase.28d_view	The cost incurred per each web-to-in-store purchase conversion, attributed within a 28-day view window. This is a specific action type available through the Insights API.	metric
cost_per_action_type.web_in_store_purchase.7d_click	cost_per_action_type.web_in_store_purchase.7d_click	The cost for each web-to-in-store purchase, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.web_in_store_purchase.7d_view	cost_per_action_type.web_in_store_purchase.7d_view	The cost incurred for each ‘web in-store purchase’ action, attributed to an ad within a 7-day view-through window.	metric
cost_per_ad_click	cost_per_ad_click	The average cost for each click on your ad.	metric
cost_per_ad_click.ad_click	cost_per_ad_click.ad_click	The average cost for each click on your ad.	metric
cost_per_ad_click.ad_click.1d_view	cost_per_ad_click.ad_click.1d_view	The average cost for each ad click, attributed within 1 day of viewing the ad.	metric
cost_per_ad_click.ad_click.7d_click	cost_per_ad_click.ad_click.7d_click	The average cost for each ad click, attributed within 7 days of clicking the ad.	metric
cost_per_conversion	cost_per_conversion	The average cost for each conversion attributed to your ads.	metric
cost_per_conversion.contact_mobile_app	cost_per_conversion.contact_mobile_app	The average cost for each ‘contact’ conversion occurring within a mobile app, attributed to your ads.	metric
cost_per_conversion.contact_total	cost_per_conversion.contact_total	The cost incurred per ‘contact’ conversion.	metric
cost_per_conversion.contact_total.1d_click	cost_per_conversion.contact_total.1d_click	The average cost per total contact conversion, attributed within 1 day of clicking the ad.	metric
cost_per_conversion.contact_total.1d_view	cost_per_conversion.contact_total.1d_view	The cost incurred for each total contact conversion, attributed to ad views within a 1-day window.	metric
cost_per_conversion.contact_total.7d_click	cost_per_conversion.contact_total.7d_click	The cost incurred for each total contact conversion, attributed to ad clicks within a 7-day window.	metric
cost_per_conversion.contact_website	cost_per_conversion.contact_website	The cost incurred per ‘contact’ conversion occurring via website.	metric
cost_per_conversion.contact_website.1d_click	cost_per_conversion.contact_website.1d_click	The average cost per website contact conversion, attributed within 1 day of clicking the ad.	metric
cost_per_conversion.contact_website.1d_view	cost_per_conversion.contact_website.1d_view	The cost incurred for each website contact conversion, attributed to ad views within a 1-day window.	metric
cost_per_conversion.contact_website.7d_click	cost_per_conversion.contact_website.7d_click	The cost incurred for each website contact conversion attributed within 7 days of a click on your ad.	metric
cost_per_conversion.customize_product_mobile_app	cost_per_conversion.customize_product_mobile_app	The cost for each product customization conversion within your mobile app.	metric
cost_per_conversion.customize_product_total	cost_per_conversion.customize_product_total	The cost incurred per ‘customize product’ conversion.	metric
cost_per_conversion.customize_product_total.7d_click	cost_per_conversion.customize_product_total.7d_click	The average cost for a total product customization conversion, attributed within 7 days of clicking an ad.	metric
cost_per_conversion.customize_product_website	cost_per_conversion.customize_product_website	The cost incurred per ‘customize product’ conversion occurring via website.	metric
cost_per_conversion.customize_product_website.7d_click	cost_per_conversion.customize_product_website.7d_click	The average cost for a website product customization conversion, attributed within 7 days of clicking an ad.	metric
cost_per_conversion.donate_fundraiser	cost_per_conversion.donate_fundraiser	The average cost for each ‘donate fundraiser’ conversion attributed to your ads.	metric
cost_per_conversion.donate_mobile_app	cost_per_conversion.donate_mobile_app	The average cost for each ‘donate’ conversion occurring within a mobile app, attributed to your ads.	metric
cost_per_conversion.donate_on_facebook	cost_per_conversion.donate_on_facebook	The average cost for each ‘donate on Facebook’ conversion attributed to your ads.	metric
cost_per_conversion.donate_total	cost_per_conversion.donate_total	The cost incurred for each donation conversion, including both on-site and off-site actions.	metric
cost_per_conversion.donate_total.1d_view	cost_per_conversion.donate_total.1d_view	The cost incurred for each donation conversion, including both on-site and off-site actions, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.donate_website	cost_per_conversion.donate_website	The cost incurred for each donation conversion that occurred on your website.	metric
cost_per_conversion.donate_website.1d_view	cost_per_conversion.donate_website.1d_view	The cost incurred for each donation conversion that occurred on your website, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.find_location_total	cost_per_conversion.find_location_total	The cost incurred per ‘find location’ conversion.	metric
cost_per_conversion.find_location_total.1d_view	cost_per_conversion.find_location_total.1d_view	The cost incurred for each “find location” conversion, including both on-site and off-site actions, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.find_location_total.7d_click	cost_per_conversion.find_location_total.7d_click	The cost incurred for each “find location” conversion, including both on-site and off-site actions, attributed within 7 days of a click on your ad.	metric
cost_per_conversion.find_location_total.7d_view	cost_per_conversion.find_location_total.7d_view	The cost incurred for each ‘find location’ conversion across all platforms, attributed to an ad within a 7-day view-through window.	metric
cost_per_conversion.find_location_website	cost_per_conversion.find_location_website	The cost incurred per ‘find location’ conversion occurring via website.	metric
cost_per_conversion.find_location_website.1d_view	cost_per_conversion.find_location_website.1d_view	The cost incurred for each “find location” conversion that occurred on your website, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.find_location_website.7d_click	cost_per_conversion.find_location_website.7d_click	The cost incurred for each “find location” conversion that occurred on your website, attributed within 7 days of a click on your ad.	metric
cost_per_conversion.find_location_website.7d_view	cost_per_conversion.find_location_website.7d_view	The cost incurred for each ‘find location’ conversion on the website, attributed to an ad within a 7-day view-through window.	metric
cost_per_conversion.schedule_mobile_app	cost_per_conversion.schedule_mobile_app	The average cost for a mobile app schedule conversion.	metric
cost_per_conversion.schedule_total	cost_per_conversion.schedule_total	The average cost incurred for each conversion event related to scheduling, aggregated across all sources.	metric
cost_per_conversion.schedule_total.1d_view	cost_per_conversion.schedule_total.1d_view	The cost incurred for each “schedule” conversion, including both on-site and off-site actions, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.schedule_total.7d_click	cost_per_conversion.schedule_total.7d_click	The cost incurred for each “schedule” conversion, including both on-site and off-site actions, attributed within 7 days of a click on your ad.	metric
cost_per_conversion.schedule_website	cost_per_conversion.schedule_website	The average cost incurred for each conversion event related to scheduling that occurred specifically on a website.	metric
cost_per_conversion.schedule_website.1d_view	cost_per_conversion.schedule_website.1d_view	The cost incurred for each “schedule” conversion that occurred on your website, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.schedule_website.7d_click	cost_per_conversion.schedule_website.7d_click	The cost incurred for each “schedule” conversion that occurred on your website, attributed within 7 days of a click on your ad.	metric
cost_per_conversion.start_trial_mobile_app	cost_per_conversion.start_trial_mobile_app	The cost for each mobile app trial start conversion.	metric
cost_per_conversion.start_trial_total	cost_per_conversion.start_trial_total	The cost incurred per ‘start trial’ conversion.	dimension
cost_per_conversion.start_trial_total.1d_click	cost_per_conversion.start_trial_total.1d_click	The average cost for a total trial start conversion, attributed within 1 day of clicking an ad.	metric
cost_per_conversion.start_trial_total.1d_view	cost_per_conversion.start_trial_total.1d_view	The cost incurred for each “start trial” conversion, including both on-site and off-site actions, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.start_trial_total.7d_click	cost_per_conversion.start_trial_total.7d_click	The cost incurred for each “start trial” conversion, including both on-site and off-site actions, attributed within 7 days of a click on your ad.	metric
cost_per_conversion.start_trial_website	cost_per_conversion.start_trial_website	The cost incurred per ‘start trial’ conversion occurring via website.	dimension
cost_per_conversion.start_trial_website.1d_click	cost_per_conversion.start_trial_website.1d_click	The average cost for a website trial start conversion, attributed within 1 day of clicking an ad.	metric
cost_per_conversion.start_trial_website.1d_view	cost_per_conversion.start_trial_website.1d_view	The cost incurred for each “start trial” conversion that occurred on your website, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.start_trial_website.7d_click	cost_per_conversion.start_trial_website.7d_click	The cost incurred for each “start trial” conversion that occurred on your website, attributed within 7 days of a click on your ad.	metric
cost_per_conversion.submit_application_facebook_page	cost_per_conversion.submit_application_facebook_page	The average cost for each ‘submit application’ conversion occurring on a Facebook Page, attributed to your ads.	dimension
cost_per_conversion.submit_application_mobile_app	cost_per_conversion.submit_application_mobile_app	The cost for each mobile app application submission conversion.	metric
cost_per_conversion.submit_application_on_facebook	cost_per_conversion.submit_application_on_facebook	The average cost for each ‘submit application’ conversion occurring on Facebook, attributed to your ads.	dimension
cost_per_conversion.submit_application_total	cost_per_conversion.submit_application_total	The cost incurred per ‘submit application’ conversion.	dimension
cost_per_conversion.submit_application_total.1d_click	cost_per_conversion.submit_application_total.1d_click	The average cost per total application submission conversion, attributed within 1 day of clicking the ad.	metric
cost_per_conversion.submit_application_total.1d_view	cost_per_conversion.submit_application_total.1d_view	The cost incurred for each “submit application” conversion, including both on-site and off-site actions, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.submit_application_total.7d_click	cost_per_conversion.submit_application_total.7d_click	The cost incurred for each “submit application” conversion, including both on-site and off-site actions, attributed within 7 days of a click on your ad.	metric
cost_per_conversion.submit_application_website	cost_per_conversion.submit_application_website	The cost incurred per ‘submit application’ conversion occurring via website.	metric
cost_per_conversion.submit_application_website.1d_click	cost_per_conversion.submit_application_website.1d_click	The average cost per website application submission conversion, attributed within 1 day of clicking the ad.	metric
cost_per_conversion.submit_application_website.1d_view	cost_per_conversion.submit_application_website.1d_view	The cost incurred for each “submit application” conversion that occurred on your website, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.submit_application_website.7d_click	cost_per_conversion.submit_application_website.7d_click	The cost incurred for each “submit application” conversion that occurred on your website, attributed within 7 days of a click on your ad.	metric
cost_per_conversion.subscribe_mobile_app	cost_per_conversion.subscribe_mobile_app	The cost incurred per ‘subscribe’ conversion occurring via mobile app.	metric
cost_per_conversion.subscribe_mobile_app.7d_click	cost_per_conversion.subscribe_mobile_app.7d_click	The average cost for each ‘subscribe mobile app’ conversion, attributed to a 7-day click.	metric
cost_per_conversion.subscribe_total	cost_per_conversion.subscribe_total	The cost incurred per ‘subscribe’ conversion.	metric
cost_per_conversion.subscribe_total.1d_click	cost_per_conversion.subscribe_total.1d_click	The average cost for each subscription conversion, across all channels, attributed to an ad within 1 day of a click.	metric
cost_per_conversion.subscribe_total.1d_view	cost_per_conversion.subscribe_total.1d_view	The cost incurred for each “subscribe” conversion, including both on-site and off-site actions, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.subscribe_total.28d_click	cost_per_conversion.subscribe_total.28d_click	The average cost for each subscription conversion, across all channels, attributed to an ad within 28 days of a click.	metric
cost_per_conversion.subscribe_total.28d_view	cost_per_conversion.subscribe_total.28d_view	The average cost for each subscription conversion, across all channels, attributed to an ad within 28 days of viewing the ad.	metric
cost_per_conversion.subscribe_total.7d_click	cost_per_conversion.subscribe_total.7d_click	The cost for each subscription conversion across all channels, attributed within 7 days of a click on your ad.	metric
cost_per_conversion.subscribe_total.7d_view	cost_per_conversion.subscribe_total.7d_view	The cost incurred for each ‘subscribe’ conversion across all platforms, attributed to an ad within a 7-day view-through window.	metric
cost_per_conversion.subscribe_website	cost_per_conversion.subscribe_website	The cost incurred per ‘subscribe’ conversion occurring via website.	metric
cost_per_conversion.subscribe_website.1d_click	cost_per_conversion.subscribe_website.1d_click	The average cost for each website subscription conversion attributed to an ad within 1 day of a click.	metric
cost_per_conversion.subscribe_website.1d_view	cost_per_conversion.subscribe_website.1d_view	The cost incurred for each “subscribe” conversion that occurred on your website, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.subscribe_website.28d_click	cost_per_conversion.subscribe_website.28d_click	The average cost for each website subscription conversion attributed to an ad within 28 days of a click.	metric
cost_per_conversion.subscribe_website.28d_view	cost_per_conversion.subscribe_website.28d_view	The average cost for each website subscription conversion attributed to an ad within 28 days of viewing the ad.	metric
cost_per_conversion.subscribe_website.7d_click	cost_per_conversion.subscribe_website.7d_click	The cost for each website subscription conversion, attributed within 7 days of a click on your ad.	metric
cost_per_conversion.subscribe_website.7d_view	cost_per_conversion.subscribe_website.7d_view	The cost incurred for each ‘subscribe’ conversion on the website, attributed to an ad within a 7-day view-through window.	metric
cost_per_dda_countby_convs	cost_per_dda_countby_convs	The average cost per conversion, counted by the Data-Driven Attribution (DDA) model.	metric
cost_per_estimated_ad_recallers	cost_per_estimated_ad_recallers	The average cost to reach an estimated ad recaller.	metric
cost_per_inline_link_click	cost_per_inline_link_click	The average cost for each inline link click, which is a click on a link within the ad itself.	metric
cost_per_inline_post_engagement	cost_per_inline_post_engagement	The average cost for each engagement with your post directly within the ad.	metric
cost_per_one_thousand_ad_impression	cost_per_one_thousand_ad_impression	The average cost per one thousand ad impressions (CPM).	metric
cost_per_one_thousand_ad_impression.ad_impression	cost_per_one_thousand_ad_impression.ad_impression	The average cost per 1,000 ad impressions.	metric
cost_per_one_thousand_ad_impression.ad_impression_mobile_app	cost_per_one_thousand_ad_impression.ad_impression_mobile_app	The average cost per 1,000 mobile app ad impressions.	metric
cost_per_one_thousand_ad_impression.ad_impression_total	cost_per_one_thousand_ad_impression.ad_impression_total	The average cost per 1,000 total ad impressions across all platforms.	metric
cost_per_outbound_click	cost_per_outbound_click	The average cost for each click that takes people off Facebook to another website or app.	metric
cost_per_outbound_click.outbound_click	cost_per_outbound_click.outbound_click	The average cost for each outbound click, specifically for the ‘outbound_click’ action type.	metric
cost_per_outbound_click.outbound_click.1d_click	cost_per_outbound_click.outbound_click.1d_click	The average cost for an outbound click (a click that takes people off Meta platforms), attributed within 1 day of clicking an ad.	metric
cost_per_outbound_click.outbound_click.28d_click	cost_per_outbound_click.outbound_click.28d_click	The average cost for each outbound click, attributed within 28 days of a click on your ad.	metric
cost_per_outbound_click.outbound_click.7d_click	cost_per_outbound_click.outbound_click.7d_click	The average cost for an outbound click, attributed within 7 days of clicking an ad.	metric
cost_per_outbound_click.outbound_click.inline	cost_per_outbound_click.outbound_click.inline	The average cost for each outbound click, reported as an inline metric.	metric
cost_per_outbound_click.outbound_clicks	cost_per_outbound_click.outbound_clicks	The average cost for each outbound click that leads off Facebook platforms, attributed to your ads.	dimension
cost_per_outbound_click.outbound_clicks.1d_view	cost_per_outbound_click.outbound_clicks.1d_view	The cost per ‘Outbound Clicks’ action, attributed to a 1-day view.	dimension
cost_per_outbound_click.outbound_clicks.7d_click	cost_per_outbound_click.outbound_clicks.7d_click	The cost per ‘Outbound Clicks’ action, attributed to a 7-day click.	dimension
cost_per_store_visit_action	cost_per_store_visit_action	The average cost for each store visit action attributed to your ads.	dimension
cost_per_store_visit_action.store_visit	cost_per_store_visit_action.store_visit	The average cost for each store visit action.	metric
cost_per_thruplay	cost_per_thruplay	The average cost for each ThruPlay (a video view of at least 15 seconds, or nearly its full duration if shorter). This metric is in development.	metric
cost_per_thruplay.video_view	cost_per_thruplay.video_view	The average cost for each thruplay video view (a video view of at least 15 seconds, or nearly its entirety for shorter videos), attributed to your ads.	metric
cost_per_thruplay.video_view.1d_click	cost_per_thruplay.video_view.1d_click	The average cost for a ThruPlay (a video view of at least 15 seconds, or nearly its full duration for shorter videos), attributed within 1 day of clicking an ad.	metric
cost_per_thruplay.video_view.1d_view	cost_per_thruplay.video_view.1d_view	The cost per ‘ThruPlay Video View’ action, attributed to a 1-day view.	metric
cost_per_thruplay.video_view.28d_click	cost_per_thruplay.video_view.28d_click	The average cost for each ThruPlay (a video view of at least 15 seconds, or the entire video if shorter) attributed within 28 days of a click on your ad.	metric
cost_per_thruplay.video_view.28d_view	cost_per_thruplay.video_view.28d_view	The average cost for a ThruPlay video view, attributed within 28 days of viewing an ad.	metric
cost_per_thruplay.video_view.7d_click	cost_per_thruplay.video_view.7d_click	The cost per ‘ThruPlay Video View’ action, attributed to a 7-day click.	metric
cost_per_thruplay.video_view.7d_view	cost_per_thruplay.video_view.7d_view	The average cost for a ThruPlay video view, attributed within 7 days of viewing an ad.	metric
cost_per_thruplay.video_view.inline	cost_per_thruplay.video_view.inline	The average cost for each thruplay (a video view of at least 15 seconds or to completion for shorter videos), reported as an inline metric.	metric
cost_per_unique_action_type	cost_per_unique_action_type	The average cost of each unique action, which is an estimated metric. Note that many unique action type breakdowns for this field were deprecated on October 30, 2024.	metric
cost_per_unique_action_type.add_payment_info	cost_per_unique_action_type.add_payment_info	The average cost for each unique ‘add payment info’ action attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.add_payment_info.1d_view	cost_per_unique_action_type.add_payment_info.1d_view	The cost for a unique ‘add payment info’ action attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.add_payment_info.28d_view	cost_per_unique_action_type.add_payment_info.28d_view	The cost for a unique ‘add payment info’ action attributed within 28 days of an ad view.	metric
cost_per_unique_action_type.add_to_cart	cost_per_unique_action_type.add_to_cart	The average cost for each unique ‘add to cart’ action attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.add_to_wishlist	cost_per_unique_action_type.add_to_wishlist	The average cost for each unique ‘add to wishlist’ action attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.app_custom_event	cost_per_unique_action_type.app_custom_event	The average cost for each unique custom event within your app, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.app_engagement	cost_per_unique_action_type.app_engagement	The average cost for each unique app engagement event attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.app_install	cost_per_unique_action_type.app_install	The average cost for each unique app install attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.app_story	cost_per_unique_action_type.app_story	The average cost incurred for each unique action related to an app story (e.g., viewing, interacting).	dimension
cost_per_unique_action_type.app_use	cost_per_unique_action_type.app_use	The average cost incurred for each unique instance of an app being used after an ad interaction.	dimension
cost_per_unique_action_type.call_confirm_grouped	cost_per_unique_action_type.call_confirm_grouped	The cost incurred per each unique grouped call confirmation action. This metric counts each user only once.	metric
cost_per_unique_action_type.checkin	cost_per_unique_action_type.checkin	The average cost incurred for each unique check-in action attributed to the ad.	dimension
cost_per_unique_action_type.click_to_call_call_confirm	cost_per_unique_action_type.click_to_call_call_confirm	The cost for a unique call confirmation action resulting from a click-to-call.	metric
cost_per_unique_action_type.click_to_call_callback_request_submitted	cost_per_unique_action_type.click_to_call_callback_request_submitted	The cost for a unique callback request submission resulting from a click-to-call.	metric
cost_per_unique_action_type.click_to_call_native_20s_call_connect	cost_per_unique_action_type.click_to_call_native_20s_call_connect	The cost for a unique native call connection lasting at least 20 seconds, resulting from a click-to-call.	metric
cost_per_unique_action_type.click_to_call_native_20s_call_connect.1d_view	cost_per_unique_action_type.click_to_call_native_20s_call_connect.1d_view	The cost for a unique native call connection lasting at least 20 seconds, resulting from a click-to-call, attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.click_to_call_native_60s_call_connect	cost_per_unique_action_type.click_to_call_native_60s_call_connect	The cost for a unique native call connection lasting at least 60 seconds, resulting from a click-to-call.	metric
cost_per_unique_action_type.click_to_call_native_60s_call_connect.1d_view	cost_per_unique_action_type.click_to_call_native_60s_call_connect.1d_view	The cost for a unique native call connection lasting at least 60 seconds, resulting from a click-to-call, attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.click_to_call_native_call_connect	cost_per_unique_action_type.click_to_call_native_call_connect	The cost for a unique native call connection resulting from a click-to-call.	metric
cost_per_unique_action_type.click_to_call_native_call_connect.1d_view	cost_per_unique_action_type.click_to_call_native_call_connect.1d_view	The cost for a unique native call connection resulting from a click-to-call, attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.click_to_call_native_call_placed	cost_per_unique_action_type.click_to_call_native_call_placed	The cost for a unique native call placed action resulting from a click-to-call.	metric
cost_per_unique_action_type.click_to_call_native_call_placed.1d_view	cost_per_unique_action_type.click_to_call_native_call_placed.1d_view	The cost for a unique native call placed action resulting from a click-to-call, attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.comment	cost_per_unique_action_type.comment	The average cost incurred for each unique comment action.	metric
cost_per_unique_action_type.comment.28d_click	cost_per_unique_action_type.comment.28d_click	The average cost for each unique comment action, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.commerce_event	cost_per_unique_action_type.commerce_event	The average cost for each unique commerce event attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	metric
cost_per_unique_action_type.complete_registration	cost_per_unique_action_type.complete_registration	The average cost for each unique complete registration action attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.credit_spent	cost_per_unique_action_type.credit_spent	The average cost incurred for each unique instance of in-platform credits being spent after an ad interaction.	dimension
cost_per_unique_action_type.full_view	cost_per_unique_action_type.full_view	The average cost for each unique ‘full view’ action type.	dimension
cost_per_unique_action_type.games.plays	cost_per_unique_action_type.games.plays	The average cost incurred for each unique game play initiated by an ad.	dimension
cost_per_unique_action_type.initiate_checkout	cost_per_unique_action_type.initiate_checkout	The average cost for each unique ‘initiate checkout’ action attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	metric
cost_per_unique_action_type.instagram_profile_engagement	cost_per_unique_action_type.instagram_profile_engagement	The average cost incurred for each unique engagement with an Instagram profile driven by the ad.	dimension
cost_per_unique_action_type.interactive_component_tap	cost_per_unique_action_type.interactive_component_tap	The average cost incurred for each unique tap on an interactive component within an ad.	metric
cost_per_unique_action_type.interactive_component_tap.1d_click	cost_per_unique_action_type.interactive_component_tap.1d_click	The average cost for each unique tap on an interactive component within the ad, attributed to a 1-day click.	metric
cost_per_unique_action_type.interactive_component_tap.28d_click	cost_per_unique_action_type.interactive_component_tap.28d_click	The average cost for each unique tap on an interactive component within your ad, attributed within 28 days of a click.	dimension
cost_per_unique_action_type.interactive_component_tap.7d_click	cost_per_unique_action_type.interactive_component_tap.7d_click	The average cost for each unique tap on an interactive component within the ad, attributed to a 7-day click.	metric
cost_per_unique_action_type.landing_page_view	cost_per_unique_action_type.landing_page_view	The average cost incurred for each unique landing page view.	metric
cost_per_unique_action_type.landing_page_view.28d_click	cost_per_unique_action_type.landing_page_view.28d_click	The average cost for each unique landing page view, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.lead	cost_per_unique_action_type.lead	The average cost for each unique lead generated attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.lead.1d_click	cost_per_unique_action_type.lead.1d_click	The average cost for a unique lead action, attributed within 1 day of clicking an ad.	metric
cost_per_unique_action_type.lead.1d_view	cost_per_unique_action_type.lead.1d_view	The cost for a unique lead action attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.lead.28d_click	cost_per_unique_action_type.lead.28d_click	The average cost for a unique lead action, attributed within 28 days of clicking an ad.	metric
cost_per_unique_action_type.lead.28d_view	cost_per_unique_action_type.lead.28d_view	The cost for a unique lead action attributed within 28 days of an ad view.	metric
cost_per_unique_action_type.lead.7d_click	cost_per_unique_action_type.lead.7d_click	The average cost for a unique lead action, attributed within 7 days of clicking an ad.	metric
cost_per_unique_action_type.leadgen.other	cost_per_unique_action_type.leadgen.other	The average cost incurred for each unique lead generation action not covered by other specific leadgen types.	dimension
cost_per_unique_action_type.leadgen_grouped	cost_per_unique_action_type.leadgen_grouped	The average cost incurred for each unique lead generation action categorized within a grouped set.	dimension
cost_per_unique_action_type.leadgen_grouped.1d_click	cost_per_unique_action_type.leadgen_grouped.1d_click	The average cost for a unique grouped lead generation action, attributed within 1 day of clicking an ad.	metric
cost_per_unique_action_type.leadgen_grouped.28d_click	cost_per_unique_action_type.leadgen_grouped.28d_click	The average cost for a unique grouped lead generation action, attributed within 28 days of clicking an ad.	metric
cost_per_unique_action_type.leadgen_grouped.7d_click	cost_per_unique_action_type.leadgen_grouped.7d_click	The average cost for a unique grouped lead generation action, attributed within 7 days of clicking an ad.	metric
cost_per_unique_action_type.like	cost_per_unique_action_type.like	The average cost for each unique ‘like’ action performed in response to your ad.	metric
cost_per_unique_action_type.like.1d_click	cost_per_unique_action_type.like.1d_click	The average cost for a unique page like action, attributed within 1 day of clicking an ad.	metric
cost_per_unique_action_type.like.28d_click	cost_per_unique_action_type.like.28d_click	The average cost for each unique ‘like’ reaction to your ad, attributed within 28 days of a click.	metric
cost_per_unique_action_type.like.7d_click	cost_per_unique_action_type.like.7d_click	The average cost for a unique page like action, attributed within 7 days of clicking an ad.	metric
cost_per_unique_action_type.link_click	cost_per_unique_action_type.link_click	The average cost for each unique link click on your ad.	metric
cost_per_unique_action_type.link_click.1d_click	cost_per_unique_action_type.link_click.1d_click	The average cost for a unique link click, attributed within 1 day of clicking an ad.	metric
cost_per_unique_action_type.link_click.28d_click	cost_per_unique_action_type.link_click.28d_click	The average cost for each unique link click on your ad, attributed within 28 days of a click.	metric
cost_per_unique_action_type.link_click.7d_click	cost_per_unique_action_type.link_click.7d_click	The cost per unique ‘Link Click’ action, attributed to a 7-day click.	metric
cost_per_unique_action_type.mention	cost_per_unique_action_type.mention	The average cost for each unique ‘mention’ action type.	dimension
cost_per_unique_action_type.messenger.block	cost_per_unique_action_type.messenger.block	The average cost incurred for each unique instance of a user blocking messaging after an ad interaction.	dimension
cost_per_unique_action_type.messenger.reply	cost_per_unique_action_type.messenger.reply	The average cost incurred for each unique reply in a Messenger conversation initiated by an ad.	dimension
cost_per_unique_action_type.mobile_app_install	cost_per_unique_action_type.mobile_app_install	The average cost for each unique mobile app install attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.mobile_app_retention	cost_per_unique_action_type.mobile_app_retention	The average cost for retaining a unique user in a mobile app, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.mobile_app_roas	cost_per_unique_action_type.mobile_app_roas	The average cost per unique mobile app return on ad spend (ROAS) action.	dimension
cost_per_unique_action_type.new_mobile	cost_per_unique_action_type.new_mobile	The average cost incurred for each unique new mobile-related action, such as an app install or first-time mobile engagement.	dimension
cost_per_unique_action_type.offline_conversion.other	cost_per_unique_action_type.offline_conversion.other	The cost for a unique ‘other’ type of offline conversion.	metric
cost_per_unique_action_type.offline_conversion.other.1d_view	cost_per_unique_action_type.offline_conversion.other.1d_view	The cost for a unique ‘other’ type of offline conversion attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.offsite_conversion	cost_per_unique_action_type.offsite_conversion	The average cost for each unique offsite conversion event attributed to your ad, occurring on an external website or app.	metric
cost_per_unique_action_type.offsite_conversion.28d_click	cost_per_unique_action_type.offsite_conversion.28d_click	The average cost for each unique conversion that occurred off Meta platforms, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.offsite_conversion.7d_view	cost_per_unique_action_type.offsite_conversion.7d_view	The average cost for each unique conversion that occurred off Meta platforms, attributed within 7 days of viewing your ad.	metric
cost_per_unique_action_type.offsite_conversion.add_to_cart	cost_per_unique_action_type.offsite_conversion.add_to_cart	The average cost for each unique ‘add to cart’ conversion occurring on the advertiser’s website (offsite), attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.offsite_conversion.checkout	cost_per_unique_action_type.offsite_conversion.checkout	The average cost for each unique checkout conversion occurring on the advertiser’s website (offsite), attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.offsite_conversion.custom	cost_per_unique_action_type.offsite_conversion.custom	The average cost for each unique custom conversion defined as an offsite conversion, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_payment_info	cost_per_unique_action_type.offsite_conversion.fb_pixel_add_payment_info	The average cost for each unique ‘add payment info’ event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_cart	cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_cart	The average cost for each unique ‘add to cart’ event on your website, tracked by the Facebook Pixel, attributed to your ad.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_cart.28d_click	cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_cart.28d_click	The average cost for each unique ‘add to cart’ offsite conversion tracked by Facebook Pixel, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_cart.7d_view	cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_cart.7d_view	The average cost for each unique ‘add to cart’ offsite conversion tracked by Facebook Pixel, attributed within 7 days of viewing your ad.	metric
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_wishlist	cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_wishlist	The average cost for each unique ‘add to wishlist’ event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_complete_registration	cost_per_unique_action_type.offsite_conversion.fb_pixel_complete_registration	The average cost for each unique complete registration event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_custom	cost_per_unique_action_type.offsite_conversion.fb_pixel_custom	The average cost for each unique custom offsite conversion event on your website, tracked by the Facebook Pixel, attributed to your ad.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_initiate_checkout	cost_per_unique_action_type.offsite_conversion.fb_pixel_initiate_checkout	The average cost for each unique ‘initiate checkout’ event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_lead	cost_per_unique_action_type.offsite_conversion.fb_pixel_lead	The average cost for each unique ‘lead’ event on your website, tracked by the Facebook Pixel, attributed to your ad.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_purchase	cost_per_unique_action_type.offsite_conversion.fb_pixel_purchase	The average cost for each unique purchase event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_purchase.28d_click	cost_per_unique_action_type.offsite_conversion.fb_pixel_purchase.28d_click	The average cost for each unique ‘purchase’ offsite conversion tracked by Facebook Pixel, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.offsite_conversion.fb_pixel_purchase.7d_view	cost_per_unique_action_type.offsite_conversion.fb_pixel_purchase.7d_view	The average cost for each unique ‘purchase’ offsite conversion tracked by Facebook Pixel, attributed within 7 days of viewing your ad.	metric
cost_per_unique_action_type.offsite_conversion.fb_pixel_search	cost_per_unique_action_type.offsite_conversion.fb_pixel_search	The average cost for each unique search event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_view_content	cost_per_unique_action_type.offsite_conversion.fb_pixel_view_content	The average cost for each unique ‘view content’ event on your website, tracked by the Facebook Pixel, attributed to your ad.	metric
cost_per_unique_action_type.offsite_conversion.key_page_view	cost_per_unique_action_type.offsite_conversion.key_page_view	The average cost for each unique key page view conversion occurring on the advertiser’s website (offsite), attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.offsite_conversion.lead	cost_per_unique_action_type.offsite_conversion.lead	The average cost for each unique lead conversion occurring on the advertiser’s website (offsite), attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024.	dimension
cost_per_unique_action_type.offsite_conversion.other	cost_per_unique_action_type.offsite_conversion.other	The cost incurred for each unique instance of an unspecified conversion action that occurs offsite, meaning outside of Meta platforms.	dimension
cost_per_unique_action_type.offsite_conversion.registration	cost_per_unique_action_type.offsite_conversion.registration	The cost incurred for each unique registration event occurring offsite, tracked outside of Meta platforms.	dimension
cost_per_unique_action_type.offsite_engagement	cost_per_unique_action_type.offsite_engagement	The cost incurred for each unique engagement event occurring offsite, tracked outside of Meta platforms.	dimension
cost_per_unique_action_type.omni_achievement_unlocked	cost_per_unique_action_type.omni_achievement_unlocked	The cost incurred for each unique instance of an ‘achievement unlocked’ event across Meta technologies.	dimension
cost_per_unique_action_type.omni_activate_app	cost_per_unique_action_type.omni_activate_app	The cost incurred for each unique mobile app activation event across Meta technologies.	dimension
cost_per_unique_action_type.omni_add_to_cart	cost_per_unique_action_type.omni_add_to_cart	The cost incurred for each unique ‘add to cart’ event across Meta technologies.	dimension
cost_per_unique_action_type.omni_add_to_cart.1d_view	cost_per_unique_action_type.omni_add_to_cart.1d_view	The average cost for each unique ‘add to cart’ action across all channels (omni), attributed to a 1-day view after seeing the ad.	dimension
cost_per_unique_action_type.omni_add_to_cart.28d_click	cost_per_unique_action_type.omni_add_to_cart.28d_click	The average cost for each unique ‘add to cart’ action in an omnichannel context, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.omni_add_to_cart.7d_click	cost_per_unique_action_type.omni_add_to_cart.7d_click	The average cost for each unique ‘add to cart’ action across all channels (omni), attributed to a 7-day click after viewing the ad.	dimension
cost_per_unique_action_type.omni_add_to_cart.7d_view	cost_per_unique_action_type.omni_add_to_cart.7d_view	The average cost for each unique ‘add to cart’ action in an omnichannel context, attributed within 7 days of viewing your ad.	metric
cost_per_unique_action_type.omni_add_to_wishlist	cost_per_unique_action_type.omni_add_to_wishlist	The average cost for a unique Omni Add to Wishlist action, which tracks adds to wishlists across various platforms.	metric
cost_per_unique_action_type.omni_add_to_wishlist.1d_click	cost_per_unique_action_type.omni_add_to_wishlist.1d_click	The average cost for each unique ‘add to wishlist’ action across all channels (omni), attributed to a 1-day click after viewing the ad.	metric
cost_per_unique_action_type.omni_add_to_wishlist.1d_view	cost_per_unique_action_type.omni_add_to_wishlist.1d_view	The average cost for each unique ‘add to wishlist’ action across all channels (omni), attributed to a 1-day view after seeing the ad.	metric
cost_per_unique_action_type.omni_add_to_wishlist.7d_click	cost_per_unique_action_type.omni_add_to_wishlist.7d_click	The average cost for each unique ‘add to wishlist’ action across all channels (omni), attributed to a 7-day click after viewing the ad.	dimension
cost_per_unique_action_type.omni_app_install	cost_per_unique_action_type.omni_app_install	The cost incurred for each unique mobile app install event across Meta technologies.	dimension
cost_per_unique_action_type.omni_complete_registration	cost_per_unique_action_type.omni_complete_registration	The cost incurred for each unique ‘complete registration’ event across Meta technologies.	metric
cost_per_unique_action_type.omni_custom	cost_per_unique_action_type.omni_custom	The cost incurred for each unique instance of a custom action type across Meta technologies, defined by the advertiser.	dimension
cost_per_unique_action_type.omni_initiated_checkout	cost_per_unique_action_type.omni_initiated_checkout	The cost incurred for each unique ‘initiated checkout’ event across Meta technologies.	metric
cost_per_unique_action_type.omni_initiated_checkout.1d_view	cost_per_unique_action_type.omni_initiated_checkout.1d_view	The average cost for each unique ‘initiate checkout’ action across all channels (omni), attributed to a 1-day view after seeing the ad.	dimension
cost_per_unique_action_type.omni_initiated_checkout.7d_click	cost_per_unique_action_type.omni_initiated_checkout.7d_click	The average cost for each unique ‘initiate checkout’ action across all channels (omni), attributed to a 7-day click after viewing the ad.	dimension
cost_per_unique_action_type.omni_level_achieved	cost_per_unique_action_type.omni_level_achieved	The cost incurred for each unique ‘level achieved’ event in a game or app across Meta technologies.	dimension
cost_per_unique_action_type.omni_purchase	cost_per_unique_action_type.omni_purchase	The cost incurred for each unique ‘purchase’ event across Meta technologies.	metric
cost_per_unique_action_type.omni_purchase.1d_view	cost_per_unique_action_type.omni_purchase.1d_view	The cost for a unique omni-channel purchase action attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.omni_purchase.28d_click	cost_per_unique_action_type.omni_purchase.28d_click	The average cost for each unique ‘purchase’ action in an omnichannel context, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.omni_purchase.28d_view	cost_per_unique_action_type.omni_purchase.28d_view	The cost for a unique omni-channel purchase action attributed within 28 days of an ad view.	dimension
cost_per_unique_action_type.omni_purchase.7d_view	cost_per_unique_action_type.omni_purchase.7d_view	The average cost for each unique ‘purchase’ action in an omnichannel context, attributed within 7 days of viewing your ad.	metric
cost_per_unique_action_type.omni_rate	cost_per_unique_action_type.omni_rate	The average cost for each unique ‘omni rate’ action type.	dimension
cost_per_unique_action_type.omni_search	cost_per_unique_action_type.omni_search	The cost incurred for each unique ‘search’ event across Meta technologies.	dimension
cost_per_unique_action_type.omni_spend_credits	cost_per_unique_action_type.omni_spend_credits	The cost incurred for each unique ‘spend credits’ event in a game or app across Meta technologies.	dimension
cost_per_unique_action_type.omni_tutorial_completion	cost_per_unique_action_type.omni_tutorial_completion	The cost incurred for each unique ‘tutorial completion’ event in an app or game across Meta technologies.	dimension
cost_per_unique_action_type.omni_view_content	cost_per_unique_action_type.omni_view_content	The cost incurred for each unique ‘view content’ event across Meta technologies.	dimension
cost_per_unique_action_type.omni_view_content.1d_click	cost_per_unique_action_type.omni_view_content.1d_click	The average cost for each unique content view across all channels (omni), attributed to a 1-day click after viewing the ad.	metric
cost_per_unique_action_type.omni_view_content.1d_view	cost_per_unique_action_type.omni_view_content.1d_view	The cost for a unique omni-channel content view action attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.omni_view_content.28d_view	cost_per_unique_action_type.omni_view_content.28d_view	The cost for a unique omni-channel content view action attributed within 28 days of an ad view.	metric
cost_per_unique_action_type.omni_view_content.7d_click	cost_per_unique_action_type.omni_view_content.7d_click	The average cost for each unique content view across all channels (omni), attributed to a 7-day click after viewing the ad.	metric
cost_per_unique_action_type.onsite_app_add_to_cart	cost_per_unique_action_type.onsite_app_add_to_cart	The cost incurred for each unique ‘add to cart’ event within a mobile application on Meta platforms.	dimension
cost_per_unique_action_type.onsite_app_purchase	cost_per_unique_action_type.onsite_app_purchase	The cost incurred for each unique ‘purchase’ event within a mobile application on Meta platforms.	dimension
cost_per_unique_action_type.onsite_app_view_content	cost_per_unique_action_type.onsite_app_view_content	The cost incurred for each unique ‘view content’ event within a mobile application on Meta platforms.	metric
cost_per_unique_action_type.onsite_conversion	cost_per_unique_action_type.onsite_conversion	The cost incurred for each unique conversion event occurring directly on Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.add_to_wishlist	cost_per_unique_action_type.onsite_conversion.add_to_wishlist	The cost incurred for each unique “add to wishlist” action that occurred as an on-site conversion.	metric
cost_per_unique_action_type.onsite_conversion.add_to_wishlist.1d_click	cost_per_unique_action_type.onsite_conversion.add_to_wishlist.1d_click	The average cost for each unique ‘add to wishlist’ action initiated directly on Meta platforms, attributed to a 1-day click after viewing the ad.	metric
cost_per_unique_action_type.onsite_conversion.add_to_wishlist.1d_view	cost_per_unique_action_type.onsite_conversion.add_to_wishlist.1d_view	The average cost for each unique ‘add to wishlist’ action initiated directly on Meta platforms, attributed to a 1-day view after seeing the ad.	metric
cost_per_unique_action_type.onsite_conversion.add_to_wishlist.7d_click	cost_per_unique_action_type.onsite_conversion.add_to_wishlist.7d_click	The average cost for each unique ‘add to wishlist’ action initiated directly on Meta platforms, attributed to a 7-day click after viewing the ad.	dimension
cost_per_unique_action_type.onsite_conversion.flow_complete	cost_per_unique_action_type.onsite_conversion.flow_complete	The cost incurred for each unique ‘flow complete’ conversion event occurring directly on Meta platforms, such as completing a multi-step process.	dimension
cost_per_unique_action_type.onsite_conversion.initiate_checkout	cost_per_unique_action_type.onsite_conversion.initiate_checkout	The average cost for a unique on-site initiate checkout conversion.	metric
cost_per_unique_action_type.onsite_conversion.initiate_checkout.1d_view	cost_per_unique_action_type.onsite_conversion.initiate_checkout.1d_view	The average cost for each unique ‘initiate checkout’ action initiated directly on Meta platforms, attributed to a 1-day view after seeing the ad.	dimension
cost_per_unique_action_type.onsite_conversion.initiate_checkout.7d_click	cost_per_unique_action_type.onsite_conversion.initiate_checkout.7d_click	The average cost for each unique ‘initiate checkout’ action initiated directly on Meta platforms, attributed to a 7-day click after viewing the ad.	dimension
cost_per_unique_action_type.onsite_conversion.lead_grouped	cost_per_unique_action_type.onsite_conversion.lead_grouped	The cost incurred for each unique lead generation event occurring directly on Meta platforms, grouped for reporting.	dimension
cost_per_unique_action_type.onsite_conversion.lead_grouped.1d_click	cost_per_unique_action_type.onsite_conversion.lead_grouped.1d_click	Cost per unique lead conversion on Meta platforms, attributed within 1 day of clicking the ad.	metric
cost_per_unique_action_type.onsite_conversion.lead_grouped.28d_click	cost_per_unique_action_type.onsite_conversion.lead_grouped.28d_click	Cost per unique lead conversion on Meta platforms, attributed within 28 days of clicking the ad.	metric
cost_per_unique_action_type.onsite_conversion.lead_grouped.7d_click	cost_per_unique_action_type.onsite_conversion.lead_grouped.7d_click	Cost per unique lead conversion on Meta platforms, attributed within 7 days of clicking the ad.	metric
cost_per_unique_action_type.onsite_conversion.messaging_block	cost_per_unique_action_type.onsite_conversion.messaging_block	The cost incurred for each unique instance of a user blocking messages within Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.messaging_conversation_replied_7d	cost_per_unique_action_type.onsite_conversion.messaging_conversation_replied_7d	The cost incurred per each unique messaging conversation reply conversion that occurred directly on the platform, attributed within a 7-day click window. This metric counts each user only once, regardless of how many times they perform the action.	metric
cost_per_unique_action_type.onsite_conversion.messaging_conversation_replied_7d.1d_view	cost_per_unique_action_type.onsite_conversion.messaging_conversation_replied_7d.1d_view	The cost for a unique onsite messaging conversation reply (within 7 days) attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d	cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d	The cost incurred for each unique messaging conversation started within a 7-day attribution window on Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d.1d_view	cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d.1d_view	The cost for a unique onsite messaging conversation started (within 7 days) attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d.7d_click	cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d.7d_click	The average cost for each unique messaging conversation started on Meta platforms within 7 days, attributed to a 7-day click after viewing the ad.	metric
cost_per_unique_action_type.onsite_conversion.messaging_first_reply	cost_per_unique_action_type.onsite_conversion.messaging_first_reply	The cost incurred for each unique first reply in a messaging conversation on Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.messaging_first_reply.1d_click	cost_per_unique_action_type.onsite_conversion.messaging_first_reply.1d_click	The average cost for each unique first reply in an onsite messaging conversation attributed to an ad within 1 day of a click.	metric
cost_per_unique_action_type.onsite_conversion.messaging_first_reply.1d_view	cost_per_unique_action_type.onsite_conversion.messaging_first_reply.1d_view	The cost for a unique onsite first reply in a messaging conversation attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.onsite_conversion.messaging_first_reply.28d_click	cost_per_unique_action_type.onsite_conversion.messaging_first_reply.28d_click	The average cost for each unique first reply in an onsite messaging conversation attributed to an ad within 28 days of a click.	metric
cost_per_unique_action_type.onsite_conversion.messaging_first_reply.28d_view	cost_per_unique_action_type.onsite_conversion.messaging_first_reply.28d_view	The average cost for each unique first reply in an onsite messaging conversation attributed to an ad within 28 days of viewing the ad.	metric
cost_per_unique_action_type.onsite_conversion.messaging_first_reply.7d_click	cost_per_unique_action_type.onsite_conversion.messaging_first_reply.7d_click	The average cost for each unique first reply in an onsite messaging conversation attributed to an ad within 7 days of a click.	metric
cost_per_unique_action_type.onsite_conversion.messaging_first_reply.7d_view	cost_per_unique_action_type.onsite_conversion.messaging_first_reply.7d_view	The average cost for each unique first reply in an onsite messaging conversation attributed to an ad within 7 days of viewing the ad.	metric
cost_per_unique_action_type.onsite_conversion.messaging_reply	cost_per_unique_action_type.onsite_conversion.messaging_reply	The cost incurred for each unique reply in a messaging conversation on Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.other	cost_per_unique_action_type.onsite_conversion.other	The cost for a unique ‘other’ type of onsite conversion.	metric
cost_per_unique_action_type.onsite_conversion.other.1d_view	cost_per_unique_action_type.onsite_conversion.other.1d_view	The cost for a unique ‘other’ type of onsite conversion attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.onsite_conversion.other.7d_click	cost_per_unique_action_type.onsite_conversion.other.7d_click	The average cost for other types of unique onsite conversions initiated directly on Meta platforms, attributed to a 7-day click after viewing the ad.	metric
cost_per_unique_action_type.onsite_conversion.post_save	cost_per_unique_action_type.onsite_conversion.post_save	The cost incurred for each unique instance of a user saving a post on Meta platforms.	metric
cost_per_unique_action_type.onsite_conversion.post_save.1d_click	cost_per_unique_action_type.onsite_conversion.post_save.1d_click	Cost per unique save of a post on Meta platforms, attributed within 1 day of clicking the ad.	metric
cost_per_unique_action_type.onsite_conversion.post_save.28d_click	cost_per_unique_action_type.onsite_conversion.post_save.28d_click	The average cost for each unique ‘post save’ action occurring on a Meta platform, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.onsite_conversion.post_save.7d_click	cost_per_unique_action_type.onsite_conversion.post_save.7d_click	Cost per unique save of a post on Meta platforms, attributed within 7 days of clicking the ad.	metric
cost_per_unique_action_type.onsite_conversion.purchase	cost_per_unique_action_type.onsite_conversion.purchase	The cost incurred for each unique purchase conversion event occurring directly on Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.returning_messaging_connection	cost_per_unique_action_type.onsite_conversion.returning_messaging_connection	The cost incurred per unique returning messaging connection that occurred directly on the platform. This metric counts each returning user only once.	metric
cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.1d_click	cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.1d_click	The average cost for each unique returning onsite messaging connection attributed to an ad within 1 day of a click.	metric
cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.1d_view	cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.1d_view	The average cost for each unique returning onsite messaging connection attributed to an ad within 1 day of viewing the ad.	metric
cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.28d_click	cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.28d_click	The average cost for each unique returning onsite messaging connection attributed to an ad within 28 days of a click.	metric
cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.28d_view	cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.28d_view	The average cost for each unique returning onsite messaging connection attributed to an ad within 28 days of viewing the ad.	metric
cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.7d_click	cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.7d_click	The average cost for each unique returning onsite messaging connection attributed to an ad within 7 days of a click.	metric
cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.7d_view	cost_per_unique_action_type.onsite_conversion.returning_messaging_connection.7d_view	The average cost for each unique returning onsite messaging connection attributed to an ad within 7 days of viewing the ad.	metric
cost_per_unique_action_type.onsite_conversion.total_messaging_connection	cost_per_unique_action_type.onsite_conversion.total_messaging_connection	The cost incurred per each unique total messaging connection that occurred directly on the platform. This metric counts each user only once, regardless of how many times they initiate a connection.	metric
cost_per_unique_action_type.onsite_conversion.total_messaging_connection.1d_click	cost_per_unique_action_type.onsite_conversion.total_messaging_connection.1d_click	The average cost for each unique messaging connection initiated directly on Meta platforms, attributed to a 1-day click after viewing the ad.	metric
cost_per_unique_action_type.onsite_conversion.total_messaging_connection.1d_view	cost_per_unique_action_type.onsite_conversion.total_messaging_connection.1d_view	The cost for a unique onsite total messaging connection attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.onsite_conversion.total_messaging_connection.28d_click	cost_per_unique_action_type.onsite_conversion.total_messaging_connection.28d_click	The average cost for each unique messaging connection initiated directly on Meta platforms, attributed to a 28-day click after viewing the ad.	metric
cost_per_unique_action_type.onsite_conversion.total_messaging_connection.28d_view	cost_per_unique_action_type.onsite_conversion.total_messaging_connection.28d_view	The average cost for each unique messaging connection initiated directly on Meta platforms, attributed to a 28-day view after seeing the ad.	metric
cost_per_unique_action_type.onsite_conversion.total_messaging_connection.7d_click	cost_per_unique_action_type.onsite_conversion.total_messaging_connection.7d_click	The average cost for each unique messaging connection initiated directly on Meta platforms, attributed to a 7-day click after viewing the ad.	metric
cost_per_unique_action_type.onsite_conversion.total_messaging_connection.7d_view	cost_per_unique_action_type.onsite_conversion.total_messaging_connection.7d_view	The average cost for each unique messaging connection initiated directly on Meta platforms, attributed to a 7-day view after seeing the ad.	metric
cost_per_unique_action_type.onsite_web_add_to_cart	cost_per_unique_action_type.onsite_web_add_to_cart	The cost incurred for each unique ‘add to cart’ event on a website integrated with Meta platforms.	dimension
cost_per_unique_action_type.onsite_web_app_add_to_cart	cost_per_unique_action_type.onsite_web_app_add_to_cart	The average cost incurred for each unique ‘add to cart’ action within a web application on Meta platforms.	dimension
cost_per_unique_action_type.onsite_web_app_event	cost_per_unique_action_type.onsite_web_app_event	The average cost incurred for each unique event within a web application on Meta platforms.	dimension
cost_per_unique_action_type.onsite_web_app_purchase	cost_per_unique_action_type.onsite_web_app_purchase	The average cost incurred for each unique purchase action within a web application on Meta platforms.	metric
cost_per_unique_action_type.onsite_web_app_view_content	cost_per_unique_action_type.onsite_web_app_view_content	The average cost incurred for each unique ‘view content’ action within a web application on Meta platforms.	metric
cost_per_unique_action_type.onsite_web_lead	cost_per_unique_action_type.onsite_web_lead	The average cost for each unique web lead generated directly on Meta platforms.	metric
cost_per_unique_action_type.onsite_web_purchase	cost_per_unique_action_type.onsite_web_purchase	The cost incurred for each unique purchase event on a website integrated with Meta platforms.	dimension
cost_per_unique_action_type.onsite_web_view_content	cost_per_unique_action_type.onsite_web_view_content	The cost incurred for each unique ‘view content’ event on a website integrated with Meta platforms.	metric
cost_per_unique_action_type.outbound_click	cost_per_unique_action_type.outbound_click	The cost incurred for each unique click that leads users away from Meta platforms.	dimension
cost_per_unique_action_type.page_engagement	cost_per_unique_action_type.page_engagement	The average cost for each unique engagement with your Facebook Page, such as likes, comments, or shares, attributed to your ad.	metric
cost_per_unique_action_type.page_engagement.1d_click	cost_per_unique_action_type.page_engagement.1d_click	Cost per unique engagement with a page, attributed within 1 day of clicking the ad.	metric
cost_per_unique_action_type.page_engagement.1d_view	cost_per_unique_action_type.page_engagement.1d_view	The cost for a unique page engagement action attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.page_engagement.28d_click	cost_per_unique_action_type.page_engagement.28d_click	The average cost for each unique engagement with your Facebook Page, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.page_engagement.28d_view	cost_per_unique_action_type.page_engagement.28d_view	The cost for a unique page engagement action attributed within 28 days of an ad view.	metric
cost_per_unique_action_type.page_engagement.7d_click	cost_per_unique_action_type.page_engagement.7d_click	Cost per unique engagement with a page, attributed within 7 days of clicking the ad.	metric
cost_per_unique_action_type.page_engagement.7d_view	cost_per_unique_action_type.page_engagement.7d_view	The average cost for each unique engagement with your Facebook Page, attributed within 7 days of viewing your ad.	dimension
cost_per_unique_action_type.page_story	cost_per_unique_action_type.page_story	The average cost incurred for each unique action related to a Facebook Page story (e.g., viewing, interacting).	dimension
cost_per_unique_action_type.photo_view	cost_per_unique_action_type.photo_view	The average cost for each unique view of a photo presented in your ad.	dimension
cost_per_unique_action_type.photo_view.28d_click	cost_per_unique_action_type.photo_view.28d_click	The average cost for each unique photo view, attributed within 28 days of a click on your ad.	dimension
cost_per_unique_action_type.post	cost_per_unique_action_type.post	The average cost for each unique action related to your post, such as a share or comment, attributed to your ad.	metric
cost_per_unique_action_type.post.28d_click	cost_per_unique_action_type.post.28d_click	The average cost for each unique interaction with your ad post, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.post_engagement	cost_per_unique_action_type.post_engagement	The average cost for each unique engagement with your ad’s post content.	metric
cost_per_unique_action_type.post_engagement.1d_click	cost_per_unique_action_type.post_engagement.1d_click	Cost per unique engagement with a post, attributed within 1 day of clicking the ad.	metric
cost_per_unique_action_type.post_engagement.1d_view	cost_per_unique_action_type.post_engagement.1d_view	The cost for a unique post engagement action attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.post_engagement.28d_click	cost_per_unique_action_type.post_engagement.28d_click	The average cost for each unique engagement with your ad post, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.post_engagement.28d_view	cost_per_unique_action_type.post_engagement.28d_view	The cost for a unique post engagement action attributed within 28 days of an ad view.	metric
cost_per_unique_action_type.post_engagement.7d_click	cost_per_unique_action_type.post_engagement.7d_click	Cost per unique engagement with a post, attributed within 7 days of clicking the ad.	metric
cost_per_unique_action_type.post_engagement.7d_view	cost_per_unique_action_type.post_engagement.7d_view	The average cost for each unique engagement with your ad post, attributed within 7 days of viewing your ad.	dimension
cost_per_unique_action_type.post_reaction	cost_per_unique_action_type.post_reaction	The average cost for each unique reaction (like, love, wow, haha, sad, angry) to your ad’s post content.	metric
cost_per_unique_action_type.post_reaction.28d_click	cost_per_unique_action_type.post_reaction.28d_click	The average cost for each unique reaction (Like, Love, Haha, Wow, Sad, Angry) to your ad post, attributed within 28 days of a click.	metric
cost_per_unique_action_type.post_save	cost_per_unique_action_type.post_save	The cost incurred for each unique instance of a user saving a post.	metric
cost_per_unique_action_type.post_story	cost_per_unique_action_type.post_story	The average cost incurred for each unique action related to a post story (e.g., viewing, interacting).	dimension
cost_per_unique_action_type.purchase	cost_per_unique_action_type.purchase	The cost incurred for each unique purchase event.	dimension
cost_per_unique_action_type.receive_offer	cost_per_unique_action_type.receive_offer	The cost incurred for each unique instance of a user receiving an offer.	dimension
cost_per_unique_action_type.rsvp	cost_per_unique_action_type.rsvp	The cost incurred for each unique instance of a user RSVPing to an event.	dimension
cost_per_unique_action_type.search	cost_per_unique_action_type.search	The cost incurred for each unique search event.	dimension
cost_per_unique_action_type.store_visit_with_dwell	cost_per_unique_action_type.store_visit_with_dwell	The cost incurred for each unique store visit with a specified dwell time.	dimension
cost_per_unique_action_type.submit_application_total	cost_per_unique_action_type.submit_application_total	The total cost incurred for each unique application submission event.	dimension
cost_per_unique_action_type.submit_application_website	cost_per_unique_action_type.submit_application_website	The cost incurred for each unique application submission event that occurred on a website.	dimension
cost_per_unique_action_type.subscribe	cost_per_unique_action_type.subscribe	The cost incurred for each unique subscription event.	dimension
cost_per_unique_action_type.tab_view	cost_per_unique_action_type.tab_view	The average cost incurred for each unique view of a tab or section within a Facebook Page or app.	dimension
cost_per_unique_action_type.video_view	cost_per_unique_action_type.video_view	The average cost for each unique view of your video ad.	metric
cost_per_unique_action_type.video_view.1d_click	cost_per_unique_action_type.video_view.1d_click	Cost per unique video view, attributed within 1 day of clicking the ad.	metric
cost_per_unique_action_type.video_view.1d_view	cost_per_unique_action_type.video_view.1d_view	The cost for a unique video view action attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.video_view.28d_click	cost_per_unique_action_type.video_view.28d_click	The average cost for each unique video view, attributed within 28 days of a click on your ad.	dimension
cost_per_unique_action_type.video_view.28d_view	cost_per_unique_action_type.video_view.28d_view	The cost for a unique video view action attributed within 28 days of an ad view.	metric
cost_per_unique_action_type.video_view.7d_click	cost_per_unique_action_type.video_view.7d_click	Cost per unique video view, attributed within 7 days of clicking the ad.	metric
cost_per_unique_action_type.video_view.7d_view	cost_per_unique_action_type.video_view.7d_view	The average cost for each unique video view, attributed within 7 days of viewing your ad.	dimension
cost_per_unique_action_type.view_content	cost_per_unique_action_type.view_content	The cost incurred for each unique ‘view content’ event.	dimension
cost_per_unique_action_type.visit_instagram_profile	cost_per_unique_action_type.visit_instagram_profile	The average cost for each unique visit to an Instagram profile.	metric
cost_per_unique_click	cost_per_unique_click	The average cost for each unique click on your ad.	metric
cost_per_unique_inline_link_click	cost_per_unique_inline_link_click	The average cost for each unique click on a link within your ad that leads to a destination on or off Meta platforms.	metric
cost_per_unique_outbound_click	cost_per_unique_outbound_click	The average cost for each unique click that takes people off Meta platforms.	metric
cost_per_unique_outbound_click.outbound_click	cost_per_unique_outbound_click.outbound_click	The average cost for each unique click that takes people off Meta platforms.	metric
cost_per_unique_outbound_click.outbound_click.1d_click	cost_per_unique_outbound_click.outbound_click.1d_click	Cost per unique click on a link that leads away from Meta platforms, attributed within 1 day of clicking the ad.	metric
cost_per_unique_outbound_click.outbound_click.28d_click	cost_per_unique_outbound_click.outbound_click.28d_click	The average cost for each unique click that led users off Meta platforms, attributed within 28 days of a click on your ad.	metric
cost_per_unique_outbound_click.outbound_click.7d_click	cost_per_unique_outbound_click.outbound_click.7d_click	Cost per unique click on a link that leads away from Meta platforms, attributed within 7 days of clicking the ad.	metric
cost_per_unique_outbound_click.outbound_click.inline	cost_per_unique_outbound_click.outbound_click.inline	The average cost for each unique outbound click, reported as an inline metric.	metric
cost_per_unique_outbound_click.outbound_clicks	cost_per_unique_outbound_click.outbound_clicks	The cost incurred for each unique click that leads users away from Meta platforms.	dimension
costs	costs	The total advertising costs incurred.	metric
costs_euro	costs_euro	The total advertising costs incurred, reported in Euro. The Marketing API typically reports costs in the ad account’s currency.	metric
costs_facebook	costs_facebook	The total advertising costs incurred on Facebook-owned properties.	metric
costs_usd	costs_usd	The total cost of the ad in US dollars.	metric
count_omni_addtocart	count_omni_addtocart	The total number of omnichannel “add to cart” actions.	metric
count_omni_purchase	count_omni_purchase	The total number of omnichannel purchase actions.	metric
count_omni_viewcontent	count_omni_viewcontent	The total number of omnichannel “view content” actions.	metric
country	country	The country where the ad impression occurred, used as a breakdown dimension.	dimension
country_code	country_code	The two-letter country code for the audience targeted by the ad.	dimension
country_code_iso_3166-1_alpha-3	country_code_iso_3166-1_alpha-3	The three-letter ISO 3166-1 alpha-3 code for the country where the ad was displayed.	dimension
country_iso3	country_iso3	The three-letter ISO code for the country where the people you’ve reached are located.	dimension
country_mapped_account	country_mapped_account	The country associated with the ad account.	dimension
country_mapped_campaign	country_mapped_campaign	The country targeted by the campaign.	dimension
country_name	country_name	The name of the country associated with the ad account, targeting, or billing.	dimension
cpc	cpc	The average cost per click for your ad.	metric
cpc_link	cpc_link	The Cost Per Link Click, which is the average cost for each click on a link in your ad.	metric
cpl_addtocart	cpl_addtocart	The Cost Per Add to Cart, representing the average cost for each ‘add to cart’ action.	metric
cpl_initiatecheckout	cpl_initiatecheckout	The Cost Per Initiate Checkout, representing the average cost for each ‘initiate checkout’ action.	metric
cpl_lead	cpl_lead	The Cost Per Lead, representing the average cost for each lead generated.	metric
cpl_purchase	cpl_purchase	The Cost Per Purchase, representing the average cost for each purchase.	metric
cpm	cpm	The average cost per 1,000 impressions for your ad.	metric
cpp	cpp	The average cost per 1,000 people reached by your ad.	metric
created	created	The timestamp when an object (e.g., ad, campaign, post) was created.	dimension
creative	creative	Details or identifier of the ad creative used in the campaign.	dimension
creative.effective_object_story_id	creative.effective_object_story_id	The ID of the effective object story associated with the ad creative.	dimension
creative_cta	creative_cta	The Call to Action (CTA) text used in the ad creative.	dimension
creative_description	creative_description	The descriptive text content of the ad creative.	dimension
creative_detail	creative_detail	Detailed information about the ad creative, including its visual attributes.	dimension
creative_format	creative_format	The format of the ad creative (e.g., single image, video, carousel).	dimension
creative_id	creative_id	The unique identifier for the ad creative.	dimension
creative_id_mapped_ad	creative_id_mapped_ad	The unique identifier of the ad creative used in the ad.	dimension
creative_length-sec	creative_length-sec	The length of the ad creative in seconds, typically for video ads.	dimension
creative_media_type	creative_media_type	The type of media used in the ad creative, such as image or video, used as a breakdown dimension.	metric
creative_name	creative_name	The name of the ad creative.	dimension
creative_name_mapped_ad	creative_name_mapped_ad	The name of the ad creative used in the ad.	dimension
creative_version	creative_version	The version identifier for the ad creative.	dimension
ctr	ctr	The click-through rate, calculated as the number of clicks divided by the number of impressions.	metric
ctr_link	ctr_link	The Click-Through Rate for links, calculated as the number of link clicks divided by the number of impressions.	metric
currency_type	currency_type	The type of currency used for the costs.	dimension
cvr_addtocart	cvr_addtocart	The Conversion Rate for ‘add to cart’ actions, calculated as the number of add to cart actions divided by the number of clicks or impressions.	metric
cvr_initiatecheckout	cvr_initiatecheckout	The Conversion Rate for ‘initiate checkout’ actions, calculated as the number of initiate checkout actions divided by the number of clicks or impressions.	metric
cvr_lead	cvr_lead	The Conversion Rate for leads, calculated as the number of leads divided by the number of clicks or impressions.	metric
cvr_purchase	cvr_purchase	The Conversion Rate for purchases, calculated as the number of purchases divided by the number of clicks or impressions.	metric
date	date	The date for which the ad performance data is reported.	dimension
date_monday	date_monday	The Monday date of the week for which the data is reported.	dimension
date_start	date_start	The start date for the ad campaign’s data reporting period.	dimension
date_stop	date_stop	The end date for the ad campaign’s data reporting period.	dimension
date_updated	date_updated	The date when the record or data was last updated.	dimension
day_of_the_year	day_of_the_year	The day number within the year for the reporting period.	metric
dayofweek	dayofweek	The day of the week for the reporting period (e.g., Monday, Tuesday).	dimension
dda_countby_convs	dda_countby_convs	The number of conversions reported by Data-Driven Attribution (DDA).	metric
description	description	The textual description of the ad creative or campaign.	dimension
description_asset.id	description_asset.id	The unique identifier for the description text asset of an ad creative.	metric
description_asset.text	description_asset.text	The actual text content of the description asset of an ad creative.	dimension
destination	destination	The destination of the ad, such as a website, app, or Facebook page.	dimension
destination_detail	destination_detail	Details about where people go after clicking on your ad, such as your Facebook Page, an external URL, or an app.	dimension
destination_type	destination_type	The type of destination for the ad, categorizing where the ad directs users.	dimension
destination_type_mapped_ad	destination_type_mapped_ad	The type of destination (e.g., website, app) where users are directed after interacting with the ad.	dimension
destination_type_mapped_adset	destination_type_mapped_adset	The type of destination configured at the ad set level.	dimension
device	device	The type of device (e.g., mobile, desktop) on which the ad was displayed.	dimension
device_category	device_category	The category of device on which the ad was served (e.g., desktop, mobile, tablet).	dimension
device_id	device_id	A unique identifier for the device from which an ad interaction or event occurred.	dimension
device_mapped_adset	device_mapped_adset	The device type targeted by the ad set.	dimension
device_platform	device_platform	The platform of the device where the ad was shown (e.g., mobile, desktop), used as a breakdown dimension.	dimension
device_type	device_type	The type of device on which the ad was shown (e.g., desktop, mobile).	dimension
dma	dma	Designated Market Area (DMA) where the people you’ve reached are located, used as a breakdown for insights data.	dimension
duration	duration	The length of time an ad or campaign ran.	dimension
endDate	endDate	The end date of the reporting period.	dimension
engagement_rate_ranking	engagement_rate_ranking	A ranking that indicates how an ad’s expected engagement rate compares to other ads targeting the same audience.	metric
environment_mapped_adset	environment_mapped_adset	The advertising environment (e.g., app, web, instant article) where the ad set’s ads were served.	dimension
estimated_ad_recall_rate	estimated_ad_recall_rate	The estimated rate at which people will remember your ad.	metric
estimated_ad_recall_rate_lower_bound	estimated_ad_recall_rate_lower_bound	The lower estimate of the percentage of people who are expected to remember seeing an ad within two days.	dimension
estimated_ad_recall_rate_upper_bound	estimated_ad_recall_rate_upper_bound	The upper estimate of the percentage of people who are expected to remember seeing an ad within two days.	dimension
estimated_ad_recallers		The estimated number of people who will remember seeing your ad.	metric
estimated_ad_recallers_lower_bound	estimated_ad_recallers_lower_bound	The lower estimate of the number of people who are expected to remember seeing an ad within two days.	dimension
estimated_ad_recallers_upper_bound	estimated_ad_recallers_upper_bound	The upper estimate of the number of people who are expected to remember seeing an ad within two days.	dimension
exchange_rate	exchange_rate	The exchange rate used for currency conversion in ad reporting.	metric
facebook_campaign	facebook_campaign	The name of the advertising campaign on Facebook.	dimension
facebook_clicks	facebook_clicks	The total number of clicks on your Facebook ads.	metric
facebook_comment	facebook_comment	The number of comments on your Facebook ads or organic content.	metric
facebook_costs	facebook_costs	The total cost incurred for advertising campaigns specifically on Facebook.	metric
facebook_creative	facebook_creative	The name or description of the ad creative used in Facebook campaigns.	dimension
facebook_impressions	facebook_impressions	The total number of times your Facebook ads were shown.	metric
facebook_platform_campaign	facebook_platform_campaign	The name of the campaign, specifically categorizing it by the Facebook platform.	dimension
facebook_spend	facebook_spend	The total amount of money spent on advertising campaigns run specifically on Facebook.	metric
facebook_video_start	facebook_video_start	The number of times your video ads started playing on Facebook.	metric
facebook_vtr_100	facebook_vtr_100	The video thoroughplay rate, indicating the percentage of times a video ad was viewed to 100% completion on Facebook.	metric
facebook_vtr_25	facebook_vtr_25	The video thoroughplay rate, indicating the percentage of times a video ad was viewed to 25% completion on Facebook.	metric
facebook_vtr_50	facebook_vtr_50	The video thoroughplay rate, indicating the percentage of times a video ad was viewed to 50% completion on Facebook.	metric
facebook_vtr_75	facebook_vtr_75	The video thoroughplay rate, indicating the percentage of times a video ad was viewed to 75% completion on Facebook.	metric
fb_cost_usd	fb_cost_usd	The total cost of your Facebook Ads in USD.	metric
fb_creative_id	fb_creative_id	The unique identifier for the Facebook ad creative.	dimension
final_status	final_status	The final status of an ad, ad set, or campaign (e.g., ACTIVE, PAUSED, ARCHIVED).	dimension
first_quartile	first_quartile	The number of times the video ad was played to at least 25% of its length.	metric
flight_end	flight_end		dimension
flight_start	flight_start		dimension
format_mapped_ad	format_mapped_ad	The format of the ad creative (e.g., image, video, carousel).	dimension
format_type	format_type	The format type of the ad creative, such as image, video, or carousel.	dimension
format_type_mapped_ad	format_type_mapped_ad	The specific type of format for the ad creative.	dimension
frequency	frequency	The average number of times each person saw your ad.	metric
frequency_value	frequency_value	The average number of times an ad in your Reach and Frequency campaign was served to each Accounts Center account.	dimension
full_view_impressions	full_view_impressions	The number of full views on your Page’s posts as a result of your ad.	metric
full_view_reach	full_view_reach	The number of Accounts Center accounts that performed a Full View on your ad.	metric
gender	gender	The gender of the audience reached by the ad, used as a breakdown dimension.	dimension
gender_adset	gender_adset	The gender demographic targeted by the ad set.	dimension
hourly_stats_aggregated_by_advertiser_time_zone	hourly_stats_aggregated_by_advertiser_time_zone	Hourly aggregated statistics based on the advertiser’s time zone.	dimension
hourly_stats_aggregated_by_audience_time_zone	hourly_stats_aggregated_by_audience_time_zone	Hourly aggregated statistics based on the audience’s time zone.	dimension
image_asset.hash	image_asset.hash	The hash value of the image asset used in the ad creative.	dimension
image_asset.id	image_asset.id	The unique identifier for the image asset used in the ad creative.	metric
image_asset.image_crops	image_asset.image_crops	Details about how the image asset was cropped for different ad placements.	dimension
image_asset.name	image_asset.name	The name of the image asset used in the ad creative.	dimension
image_asset.url	image_asset.url	The URL of the image asset used in the ad creative.	dimension
impression_device	impression_device	The type of device on which the ad impression was delivered (e.g., desktop, mobile), used as a breakdown dimension.	dimension
impressions	impressions	The total number of times your ad was shown.	metric
impressions_account	impressions_account	The number of times ads from the ad account were served.	metric
impressions_ad	impressions_ad	The number of times a specific ad was served.	metric
impressions_adset	impressions_adset	The number of times ads within an ad set were served.	metric
impressions_campaign	impressions_campaign	The number of times ads within a campaign were served.	metric
impressions_metaAds	impressions_metaAds	The total number of times your ads were shown to people on Meta platforms (Facebook and Instagram).	metric
impressions_viewable	impressions_viewable	The number of viewable impressions, meaning the ad was considered viewable according to industry standards.	metric
inline_link_click_ctr	inline_link_click_ctr	The click-through rate for clicks on links within your ad that lead to a destination on or off Meta platforms.	metric
inline_link_clicks	inline_link_clicks	The total number of clicks on links within your ad that lead to a destination on or off Meta platforms.	metric
inline_post_engagement	inline_post_engagement	The total number of engagements with your ad’s post content, occurring directly on the platform.	metric
instagram_media_type	instagram_media_type	The type of media used for Instagram ads (e.g., Photo, Video, Carousel).	dimension
instagram_story_type	instagram_story_type	The type of Instagram story format used for ads (e.g., image, video).	dimension
instant_experience_clicks_to_open	instant_experience_clicks_to_open	The number of clicks that opened an Instant Experience.	metric
instant_experience_clicks_to_start	instant_experience_clicks_to_start	The number of clicks that started an Instant Experience.	metric
instant_experience_outbound_clicks	instant_experience_outbound_clicks	The number of clicks on links within an Instant Experience that direct users off Facebook-owned properties.	metric
instant_experience_outbound_clicks.outbound_click	instant_experience_outbound_clicks.outbound_click	The number of outbound clicks from an Instant Experience ad.	metric
interactive_component_tap	interactive_component_tap	The number of taps on interactive components within an ad.	metric
invalid_impressions_account	invalid_impressions_account	The number of invalid impressions recorded at the ad account level, likely from non-human traffic or accidental clicks.	metric
invalid_impressions_ad	invalid_impressions_ad	The number of invalid impressions recorded at the ad level, likely from non-human traffic or accidental clicks.	metric
invalid_impressions_adset	invalid_impressions_adset	The number of invalid impressions recorded at the ad set level, likely from non-human traffic or accidental clicks.	metric
invalid_impressions_campaign	invalid_impressions_campaign	The number of invalid impressions recorded at the campaign level, likely from non-human traffic or accidental clicks.	metric
inventory_id	inventory_id		dimension
inventory_source_mapped_adset	inventory_source_mapped_adset	The source of the ad inventory (e.g., Facebook, Instagram) where the ad set’s ads were displayed.	dimension
iso_week	iso_week	The ISO week number for the reporting period.	metric
keywords	keywords	Keywords used for targeting or included in the ad creative content.	dimension
landing_page_url	landing_page_url	The URL of the landing page where users are directed after clicking an ad.	dimension
language_adset	language_adset	The language targeted by the ad set.	dimension
language_mapped_ad	language_mapped_ad	The language in which the ad creative is displayed.	dimension
length	length	The duration or length of the ad creative, typically for video ads.	dimension
length_mapped_ad	length_mapped_ad	The duration or length of the ad creative.	dimension
likes_social_engagements	likes_social_engagements	The total number of likes received on your ads or content, indicating social engagement.	metric
line_item_id	line_item_id	A unique identifier for a line item within an ad campaign or order.	dimension
line_item_name	line_item_name	The name of a line item within an ad campaign or order.	dimension
link	link	The destination URL or identifier where users are directed after interacting with the ad.	dimension
link_url_asset.deeplink_url	link_url_asset.deeplink_url	The deep link URL associated with the ad creative’s link asset.	dimension
link_url_asset.display_url	link_url_asset.display_url	The URL displayed for a link asset within the ad creative.	dimension
link_url_asset.id	link_url_asset.id	The unique identifier for a link asset used in the ad creative.	metric
link_url_asset.website_url	link_url_asset.website_url	The actual website URL that a link asset directs to.	dimension
load_date	load_date		dimension
mapped_ad_type	mapped_ad_type	A categorized or standardized type for the ad.	dimension
market	market		dimension
market_country_mapped_account	market_country_mapped_account	The market country associated with the ad account.	dimension
market_country_mapped_campaign	market_country_mapped_campaign	The market country targeted by the campaign.	dimension
market_mapped_campaign	market_mapped_campaign	The market targeted by the campaign.	dimension
media_campaign_id	media_campaign_id		dimension
media_campaign_name	media_campaign_name		dimension
media_channel	media_channel	The specific channel where the ad media was displayed (e.g., Facebook Feed, Instagram Stories).	dimension
media_channel_group	media_channel_group		dimension
media_cost	media_cost	The total cost spent on media for advertising campaigns.	metric
media_cost_value	media_cost_value	The monetary value of the media cost incurred for the advertising.	metric
media_platform_id	media_platform_id		dimension
media_region	media_region		dimension
medium_mapped_adset	medium_mapped_adset	The medium (e.g., social, display) associated with the ad set.	dimension
meta_clicks	meta_clicks	The total number of clicks across Meta platforms (Facebook, Instagram, Audience Network, Messenger).	metric
meta_datasource	meta_datasource	The source of the data, which is Meta (Facebook Ads).	dimension
meta_impressions	meta_impressions	The total number of impressions across Meta platforms (Facebook, Instagram, Audience Network, Messenger).	metric
midpoint	midpoint	The number of times the video ad was played to at least 50% of its length.	metric
mobile_app_purchase_roas	mobile_app_purchase_roas	The total return on ad spend (ROAS) from mobile app purchases.	metric
mobile_app_purchase_roas.mobile_app_roas	mobile_app_purchase_roas.mobile_app_roas	The return on ad spend (ROAS) specifically for purchases made within a mobile application, indicating the revenue generated for every dollar spent on ads targeting mobile app purchases.	dimension
mobile_app_purchase_roas.mobile_app_roas.1d_click	mobile_app_purchase_roas.mobile_app_roas.1d_click	The return on ad spend (ROAS) from mobile app purchases attributed within 1 day of a click on your ad.	dimension
mobile_app_purchase_roas.mobile_app_roas.1d_view	mobile_app_purchase_roas.mobile_app_roas.1d_view	The Return On Ad Spend (ROAS) for mobile app purchases, attributed to a 1-day view.	dimension
mobile_app_purchase_roas.mobile_app_roas.28d_click	mobile_app_purchase_roas.mobile_app_roas.28d_click	The return on ad spend (ROAS) from mobile app purchases attributed within 28 days of a click on your ad.	dimension
mobile_app_purchase_roas.mobile_app_roas.28d_view	mobile_app_purchase_roas.mobile_app_roas.28d_view	The return on ad spend (ROAS) from mobile app purchases attributed within 28 days of viewing your ad.	dimension
mobile_app_purchase_roas.mobile_app_roas.7d_click	mobile_app_purchase_roas.mobile_app_roas.7d_click	The Return On Ad Spend (ROAS) for mobile app purchases, attributed to a 7-day click.	dimension
mobile_app_purchase_roas.mobile_app_roas.7d_view	mobile_app_purchase_roas.mobile_app_roas.7d_view	The return on ad spend (ROAS) from mobile app purchases attributed within 7 days of viewing your ad.	dimension
net_cost	net_cost	The advertising cost after any deductions or credits have been applied.	metric
net_costs	net_costs	The total advertising costs after any deductions or credits have been applied.	metric
objective	objective	The marketing objective chosen for the ad campaign.	dimension
objective_facebook	objective_facebook	The campaign objective as defined by the Facebook platform (e.g., Reach, Traffic, Conversions).	dimension
offline_online	offline_online	Indicates whether a conversion event occurred offline or online.	dimension
offsite_conversion_count	offsite_conversion_count	The total number of offsite conversions attributed to your ads.	metric
offsite_conversion_type	offsite_conversion_type	The type of offsite conversion, such as ‘Purchase’ or ‘Add to Cart’.	dimension
offsite_conversion_value	offsite_conversion_value	The total value of offsite conversions attributed to your ads.	dimension
optimization_goal	optimization_goal	The specific goal for which ad delivery is optimized.	dimension
organic_paid	organic_paid	Indicates whether the content or interaction was generated organically or through paid advertising.	dimension
outbound_clicks	outbound_clicks	The total number of clicks that took people off Meta platforms.	metric
outbound_clicks.action_device	outbound_clicks.action_device	The number of outbound clicks, broken down by the device used to perform the action.	dimension
outbound_clicks.outbound_click	outbound_clicks.outbound_click	The total number of clicks that took people off Meta platforms.	metric
outbound_clicks.outbound_click.1d_click	outbound_clicks.outbound_click.1d_click	The number of clicks that took people off Facebook-owned properties, attributed within 1 day of a click on your ad.	metric
outbound_clicks.outbound_click.28d_click	outbound_clicks.outbound_click.28d_click	The number of clicks that led people off Facebook or Instagram, attributed to your ads within 28 days of clicking the ad.	metric
outbound_clicks.outbound_click.7d_click	outbound_clicks.outbound_click.7d_click	The number of clicks that lead off Facebook platforms, attributed within 7 days of a click on your ad.	metric
outbound_clicks.outbound_click.action_destination	outbound_clicks.outbound_click.action_destination	The total number of clicks that led users off Meta platforms, broken down by the destination where the click occurred.	dimension
outbound_clicks.outbound_click.action_device	outbound_clicks.outbound_click.action_device	The device on which an outbound click occurred, used as a breakdown for outbound clicks.	dimension
outbound_clicks.outbound_click.inline	outbound_clicks.outbound_click.inline	The number of clicks on an ad that lead to a destination outside of Facebook, for inline placements.	metric
outbound_clicks.outbound_clicks	outbound_clicks.outbound_clicks	The total number of clicks that took people off Meta platforms.	dimension
outbound_clicks.outbound_clicks.1d_click	outbound_clicks.outbound_clicks.1d_click	The number of clicks that took people off Facebook-owned properties, attributed within 1 day of a click on your ad.	dimension
outbound_clicks.outbound_clicks.1d_view	outbound_clicks.outbound_clicks.1d_view	The number of clicks that led people off Facebook or Instagram, attributed to your ads within 1 day of viewing the ad.	dimension
outbound_clicks.outbound_clicks.28d_click	outbound_clicks.outbound_clicks.28d_click	The number of clicks that led people off Facebook or Instagram, attributed to your ads within 28 days of clicking the ad.	dimension
outbound_clicks.outbound_clicks.28d_view	outbound_clicks.outbound_clicks.28d_view	The number of clicks that took people off Facebook-owned properties, attributed within 28 days of viewing your ad.	dimension
outbound_clicks.outbound_clicks.7d_click	outbound_clicks.outbound_clicks.7d_click	The number of outbound clicks, attributed to a 7-day click.	dimension
outbound_clicks.outbound_clicks.7d_view	outbound_clicks.outbound_clicks.7d_view	The number of clicks that took people off Facebook-owned properties, attributed within 7 days of viewing your ad.	dimension
outbound_clicks_ctr	outbound_clicks_ctr	The click-through rate for clicks that took people off Meta platforms.	metric
outbound_clicks_ctr.outbound_click	outbound_clicks_ctr.outbound_click	The click-through rate for clicks that took people off Meta platforms.	metric
outbound_clicks_ctr.outbound_click.1d_click	outbound_clicks_ctr.outbound_click.1d_click	The percentage of times people saw your ad and performed an outbound click, attributed within 1 day of a click on your ad.	metric
outbound_clicks_ctr.outbound_click.28d_click	outbound_clicks_ctr.outbound_click.28d_click	The percentage of times people saw your ad and performed an outbound click, attributed within 28 days of a click on your ad.	metric
outbound_clicks_ctr.outbound_click.7d_click	outbound_clicks_ctr.outbound_click.7d_click	The percentage of times people saw your ad and performed an outbound click, attributed within 7 days of a click on your ad.	metric
outbound_clicks_ctr.outbound_click.inline	outbound_clicks_ctr.outbound_click.inline	The click-through rate (CTR) for outbound clicks, reported as an inline metric.	metric
outbound_clicks_ctr.outbound_clicks	outbound_clicks_ctr.outbound_clicks	The click-through rate (CTR) for outbound clicks, representing the percentage of impressions that resulted in a click leading to a destination outside of Meta platforms.	dimension
outbound_clicks_ctr.outbound_clicks.1d_click	outbound_clicks_ctr.outbound_clicks.1d_click	The percentage of times people saw your ad and performed an outbound click, attributed within 1 day of a click on your ad.	dimension
outbound_clicks_ctr.outbound_clicks.1d_view	outbound_clicks_ctr.outbound_clicks.1d_view	The Click-Through Rate (CTR) for outbound clicks, attributed to a 1-day view.	dimension
outbound_clicks_ctr.outbound_clicks.28d_click	outbound_clicks_ctr.outbound_clicks.28d_click	The percentage of times people saw your ad and performed an outbound click, attributed within 28 days of a click on your ad.	dimension
outbound_clicks_ctr.outbound_clicks.28d_view	outbound_clicks_ctr.outbound_clicks.28d_view	The percentage of times people saw your ad and performed an outbound click, attributed within 28 days of viewing your ad.	dimension
outbound_clicks_ctr.outbound_clicks.7d_click	outbound_clicks_ctr.outbound_clicks.7d_click	The Click-Through Rate (CTR) for outbound clicks, attributed to a 7-day click.	dimension
outbound_clicks_ctr.outbound_clicks.7d_view	outbound_clicks_ctr.outbound_clicks.7d_view	The percentage of times people saw your ad and performed an outbound click, attributed within 7 days of viewing your ad.	dimension
partner_placement	partner_placement	The specific location or platform where your ad was shown by a partner, e.g., Audience Network.	dimension
place_page_name	place_page_name	The name of the place page associated with an impression or click.	dimension
placement_detail	placement_detail	Detailed information about the specific ad placement.	dimension
placement_id	placement_id	The unique identifier for the ad placement.	dimension
placement_name	placement_name	The name of the placement where the ad was shown (e.g., Facebook News Feed, Instagram Stories).	dimension
placement_type	placement_type	The type of placement where the ad was shown (e.g., Facebook Feed, Instagram Story).	dimension
placement_type_mapped_adset	placement_type_mapped_adset	The type of placement targeted by the ad set.	dimension
platform	platform	The platform where your ad was shown (e.g., Facebook, Instagram, Audience Network), used as a breakdown.	dimension
platform_campaign	platform_campaign	A campaign identifier or name specific to a particular advertising platform.	dimension
platform_id	platform_id	The unique identifier for the platform where the ad was displayed (e.g., Facebook, Instagram, Audience Network).	dimension
platform_mapped_account	platform_mapped_account	The advertising platform (e.g., Facebook, Instagram) associated with the ad account.	dimension
platform_name	platform_name	The name of the advertising platform where the ads were served.	dimension
platform_name_adset	platform_name_adset	The platform name (e.g., Facebook, Instagram) where the ad set is running.	dimension
platform_network	platform_network	The platform where the ad was displayed, such as Facebook or Instagram.	dimension
platform_position	platform_position	The specific placement of the ad within a platform (e.g., Facebook News Feed, Instagram Story), used as a breakdown dimension.	dimension
post_ad_preview_url	post_ad_preview_url	A URL to preview the ad post.	dimension
post_reaction	post_reaction	The number of reactions to content associated with your ad.	metric
post_reaction_angry	post_reaction_angry	The number of ‘angry’ reactions to your ad’s post content.	metric
post_reaction_haha	post_reaction_haha	The number of ‘haha’ reactions to your ad’s post content.	metric
post_reaction_like	post_reaction_like	The number of ‘like’ reactions to your ad’s post content.	metric
post_reaction_love	post_reaction_love	The number of ‘love’ reactions to your ad’s post content.	metric
post_reaction_sad	post_reaction_sad	The number of ‘sad’ reactions to your ad’s post content.	metric
post_reaction_wow	post_reaction_wow	The number of ‘wow’ reactions to your ad’s post content.	metric
post_type	post_type	The type of social media post being advertised (e.g., photo, video, link).	dimension
preview_shareable_link	preview_shareable_link	A shareable URL to preview the ad.	dimension
preview_url	preview_url	A URL to preview the ad creative or content.	dimension
pricing_model	pricing_model	The pricing model used for ad delivery (e.g., CPM, CPC).	dimension
pricing_model_mapped_adset	pricing_model_mapped_adset	The pricing model configured at the ad set level.	dimension
product_brand	product_brand	The brand of the product associated with an ad.	dimension
product_category	product_category	The category of the product associated with an ad.	dimension
product_collection	product_collection	A collection of products featured in an ad.	dimension
product_id	product_id	The unique identifier of a product, often used in dynamic ads and catalog feeds.	dimension
product_sub_brand	product_sub_brand		dimension
product_title	product_title	The title of the product being advertised.	dimension
product_type	product_type		dimension
programmatic_buy	programmatic_buy	A boolean indicator specifying if the ad placement was a programmatic buy.	dimension
promoted_object	promoted_object	Represents the object being promoted by the ad, such as a Facebook page, post, or mobile application.	dimension
publisher_name	publisher_name	The name of the publisher platform where the ad was displayed (e.g., Facebook, Instagram).	dimension
publisher_platform	publisher_platform	The platform where the ad was published (e.g., Facebook, Instagram, Audience Network), used as a breakdown dimension.	dimension
publisher_position_id	publisher_position_id	The unique identifier for the specific placement or position where the ad was shown within a publisher platform.	dimension
purchase	purchase	The total number of purchase conversions.	metric
purchase value	purchase value	The monetary value generated from purchases.	dimension
purchase_1dview	purchase_1dview	The number of purchase conversions attributed to a 1-day view.	metric
purchase_1dview_values	purchase_1dview_values	The total value of purchase conversions attributed to a 1-day view.	metric
purchase_7dclick	purchase_7dclick	The number of purchase conversions attributed to a 7-day click.	metric
purchase_7dclick_values	purchase_7dclick_values	The total value of purchase conversions attributed to a 7-day click.	metric
purchase_campaign_cost	purchase_campaign_cost	The total cost incurred by campaigns focused on generating purchases.	dimension
purchase_campaign_cost_CHF	purchase_campaign_cost_CHF	The total cost incurred by campaigns focused on generating purchases, in Swiss Francs (CHF).	dimension
purchase_campaign_cost_EUR	purchase_campaign_cost_EUR	The total cost incurred by campaigns focused on generating purchases, in Euros (EUR).	dimension
purchase_campaign_cost_USD	purchase_campaign_cost_USD	The total cost incurred by campaigns focused on generating purchases, in US Dollars (USD).	dimension
purchase_campaign_impressions	purchase_campaign_impressions	The number of impressions for campaigns focused on generating purchases.	dimension
purchase_destination	purchase_destination	The location or platform where the purchase conversion occurred (e.g., website, in-app).	metric
purchase_roas	purchase_roas	The return on ad spend (ROAS) from purchases attributed to your ad.	metric
purchase_roas.omni_purchase	purchase_roas.omni_purchase	The return on ad spend (ROAS) from omni-channel purchases attributed to your ad.	metric
purchase_roas.omni_purchase.1d_click	purchase_roas.omni_purchase.1d_click	The return on ad spend (ROAS) for omni-channel purchases, attributed within 1 day of an ad click.	metric
purchase_roas.omni_purchase.1d_view	purchase_roas.omni_purchase.1d_view	The return on ad spend (ROAS) for omni-channel purchases, attributed within 1 day of an ad view.	metric
purchase_roas.omni_purchase.28d_click	purchase_roas.omni_purchase.28d_click	The Return on Ad Spend (ROAS) for omnichannel purchases attributed within 28 days of a click.	dimension
purchase_roas.omni_purchase.28d_view	purchase_roas.omni_purchase.28d_view	The Return on Ad Spend (ROAS) for omnichannel purchases attributed within 28 days of a view.	dimension
purchase_roas.omni_purchase.7d_click	purchase_roas.omni_purchase.7d_click	The return on ad spend (ROAS) for omni-channel purchases, attributed within 7 days of an ad click.	metric
purchase_roas.omni_purchase.7d_view	purchase_roas.omni_purchase.7d_view	Return on Ad Spend (ROAS) for omni-channel purchases, attributed within a 7-day view window.	metric
purchase_values	purchase_values	The monetary value associated with all purchase conversions.	metric
purchases	purchases	The total number of purchases attributed to advertising efforts.	dimension
qualifying_question_qualify_answer_rate	qualifying_question_qualify_answer_rate	The rate at which qualifying questions received qualifying answers.	metric
quality_ranking	quality_ranking	A ranking that indicates how an ad’s perceived quality compares to other ads targeting the same audience.	metric
quality_score_ectr	quality_score_ectr	An estimated quality score based on expected click-through rate, indicating how likely your ad is to be clicked by the target audience.	dimension
quality_score_ecvr	quality_score_ecvr	An estimated quality score based on expected conversion rate, indicating how likely people are to complete a desired action after seeing your ad.	dimension
reach_incr	reach_incr	The incremental reach of your ads, indicating new unique users exposed to your ads.	metric
reactions_social_engagements	reactions_social_engagements	The total number of reactions (e.g., Like, Love, Haha, Wow, Sad, Angry) received on your ads or content, indicating social engagement.	metric
recency	recency		dimension
region	region	The geographical region where the ad impression occurred, used as a breakdown dimension.	dimension
region_adset	region_adset	The geographical region targeted by the ad set.	dimension
relevance_score	relevance_score	A score from 1 to 10 that estimates how relevant an ad is to its target audience, impacting ad delivery and cost.	dimension
relevance_score.negative_feedback	relevance_score.negative_feedback	The estimated amount of negative feedback (e.g., ‘hide ad’ or ‘report ad’) expected for your ad. This contributes to the ad’s relevance score.	dimension
relevance_score.positive_feedback	relevance_score.positive_feedback	The estimated amount of positive feedback (e.g., clicks, likes, shares) expected for your ad. This contributes to the ad’s relevance score.	dimension
relevance_score.score	relevance_score.score	A metric from 1 to 10 that estimates how relevant your ad is to its target audience. A higher score indicates better ad performance and lower delivery costs.	metric
relevance_score.status	relevance_score.status	The status or availability of the relevance score for the ad, such as ‘NOT_ENOUGH_IMPRESSIONS’ if a score cannot be determined.	dimension
results_by_adverity	results_by_adverity		metric
revenue	revenue	The total revenue generated from the advertising efforts.	metric
roas	roas	Return on Ad Spend, a key performance indicator measuring the revenue generated for each unit of currency spent on advertising.	metric
scheduled	scheduled	The scheduled date and time for a post or ad to be published.	dimension
search	search	The number of search events recorded (e.g., by Facebook Pixel).	dimension
search_1dview	search_1dview	The number of search events attributed to a 1-day view.	metric
search_7dclick	search_7dclick	The number of search events attributed to a 7-day click.	metric
search_destination	search_destination		metric
segment	segment	A specific audience segment targeted by the advertising.	dimension
segment_mapped_account	segment_mapped_account	The audience segment associated with the ad account.	dimension
segment_mapped_campaign	segment_mapped_campaign	The audience segment associated with a specific campaign.	dimension
segmentation_type	segmentation_type	The type of audience segmentation applied.	dimension
segmentation_value	segmentation_value	The specific value used for audience segmentation.	dimension
shares_social_engagements	shares_social_engagements	The total number of shares of your ads or content, indicating social engagement.	metric
size	size	The dimensions or file size of the ad creative.	dimension
size_mapped_ad	size_mapped_ad	The dimensions or file size of the ad creative.	dimension
social_clicks	social_clicks	The number of clicks on social features within or related to your ads.	dimension
social_impressions	social_impressions	The number of times your ads were displayed as a result of social context, such as when a user’s friend liked or commented on the ad.	dimension
social_spend	social_spend	The amount of money spent on ads that generated social impressions.	metric
source	source	The source platform of the advertising data.	dimension
spend	spend	The total amount of money spent on your ad campaign.	metric
spend_CHF	spend_CHF	The total amount of money spent on advertising campaigns, in Swiss Francs (CHF).	metric
spend_EUR	spend_EUR	The total amount of money spent on the ad campaign, expressed in Euros.	metric
spend_GBP	spend_GBP	The total amount of money spent on advertising campaigns, in British Pounds (GBP).	metric
spend_sar	spend_sar	The total amount of money spent on advertising, reported in Saudi Riyal (SAR). The Marketing API typically reports spend in the ad account’s currency.	metric
startDate	startDate	The start date of the reporting period.	dimension
store_visit_actions	store_visit_actions	The total number of store visit actions.	dimension
store_visit_actions.store_visit	store_visit_actions.store_visit	The number of store visits.	metric
targeting_Android	targeting_Android	Targets users on Android devices.	dimension
targeting_Android_ver_x.x_and_above	targeting_Android_ver_x.x_and_above	Targets users on Android devices with operating system version x.x and above.	dimension
targeting_Android_ver_x.x_to y.y	targeting_Android_ver_x.x_to y.y	Targets users on Android devices with operating system versions ranging from x.x to y.y.	dimension
targeting_age_max	targeting_age_max	The maximum age set for the ad’s target audience.	metric
targeting_age_min	targeting_age_min	The minimum age set for the ad’s target audience.	metric
targeting_app_install_state	targeting_app_install_state	The app install state used for targeting the audience, indicating whether users have previously installed the app.	dimension
targeting_behaviors	targeting_behaviors	The specific behavioral categories used to target the audience for the ad.	dimension
targeting_cities	targeting_cities	The cities targeted by the ad.	dimension
targeting_college_years	targeting_college_years	The college years (e.g., Freshman, Sophomore) used for audience targeting.	dimension
targeting_connections	targeting_connections	The types of connections (e.g., people connected to your page) used for audience targeting.	dimension
targeting_countries	targeting_countries	The list of countries included in the ad’s target audience.	dimension
targeting_country_groups	targeting_country_groups	The groups of countries (e.g., ‘Free Trade Areas’) used for audience targeting.	dimension
targeting_custom_audiences	custom_audiences	The custom audiences included in the ad’s targeting.	dimension
targeting_custom_locations	targeting_custom_locations	The custom geographical locations (e.g., specific cities, zip codes) used for audience targeting.	dimension
targeting_custom_locations.address_string	targeting_custom_locations.address_string	The address string used for custom location targeting.	dimension
targeting_custom_locations.country	targeting_custom_locations.country	The country targeted by the ad.	dimension
targeting_custom_locations.custom_type	targeting_custom_locations.custom_type	The type of custom location being targeted.	dimension
targeting_custom_locations.distance_unit	targeting_custom_locations.distance_unit	The unit of distance used for custom location targeting (e.g., miles, kilometers).	dimension
targeting_custom_locations.latitude	targeting_custom_locations.latitude	The latitude coordinate for custom location targeting.	dimension
targeting_custom_locations.longitude	targeting_custom_locations.longitude	The longitude coordinate for custom location targeting.	dimension
targeting_custom_locations.max_population	targeting_custom_locations.max_population	The maximum population of a custom-defined geographical location used for ad targeting.	dimension
targeting_custom_locations.min_population	targeting_custom_locations.min_population	The minimum population of a custom-defined geographical location used for ad targeting.	dimension
targeting_custom_locations.name	targeting_custom_locations.name	The name of the custom location being targeted.	dimension
targeting_custom_locations.radius	targeting_custom_locations.radius	The radius around a custom location used for targeting.	dimension
targeting_education_majors	targeting_education_majors	The educational majors used for audience targeting.	dimension
targeting_education_schools	targeting_education_schools	The educational institutions used for audience targeting.	dimension
targeting_education_statuses	targeting_education_statuses	The educational statuses (e.g., ‘In College’, ‘High School Grad’) used for audience targeting.	dimension
targeting_electoral_district	targeting_electoral_district	Targets users within a specific electoral district.	dimension
targeting_excluded_cities	targeting_excluded_cities	Excludes specific cities from ad targeting.	dimension
targeting_excluded_connections	targeting_excluded_connections	Excludes users connected to specific Pages, apps, or events from ad targeting.	dimension
targeting_excluded_countries	targeting_excluded_countries	Specifies the countries that are explicitly excluded from the ad campaign’s target audience.	dimension
targeting_excluded_country_groups	targeting_excluded_country_groups	Excludes groups of countries from ad targeting.	dimension
targeting_excluded_custom_audiences	excluded_custom_audiences	The custom audiences explicitly excluded from the ad’s targeting.	dimension
targeting_excluded_custom_locations	targeting_excluded_custom_locations	Excludes specific custom locations from ad targeting.	dimension
targeting_excluded_custom_locations.address_string	targeting_excluded_custom_locations.address_string	The address string used for excluding custom locations from targeting.	dimension
targeting_excluded_custom_locations.distance_unit	targeting_excluded_custom_locations.distance_unit	The unit of distance used for excluding custom locations from targeting.	dimension
targeting_excluded_custom_locations.latitude	targeting_excluded_custom_locations.latitude	The latitude coordinate for excluding custom locations from targeting.	dimension
targeting_excluded_custom_locations.longitude	targeting_excluded_custom_locations.longitude	The longitude coordinate for excluding custom locations from targeting.	dimension
targeting_excluded_custom_locations.name	targeting_excluded_custom_locations.name	The name of the custom location being excluded from targeting.	dimension
targeting_excluded_custom_locations.radius	targeting_excluded_custom_locations.radius	The radius around a custom location used for exclusion from targeting.	dimension
targeting_excluded_electoral_district	targeting_excluded_electoral_district	Excludes specific electoral districts from ad targeting.	dimension
targeting_excluded_geo_markets	targeting_excluded_geo_markets	Excludes specific geographic markets from ad targeting.	dimension
targeting_excluded_location_types	targeting_excluded_location_types	Excludes specific types of locations from ad targeting.	dimension
targeting_excluded_places	targeting_excluded_places	Excludes specific places from ad targeting.	dimension
targeting_excluded_regions	targeting_excluded_regions	Excludes specific regions or states from ad targeting.	dimension
targeting_excluded_user_device	targeting_excluded_user_device	Excludes specific user device types from ad targeting.	dimension
targeting_excluded_zips	targeting_excluded_zips	Excludes specific ZIP or postal codes from ad targeting.	dimension
targeting_family_statuses	targeting_family_statuses	The family statuses (e.g., ‘Married’, ‘Parents’) used for audience targeting.	dimension
targeting_flexible_spec	targeting_flexible_spec	Defines a flexible set of targeting criteria, often used for combining various audience targeting options such as interests, demographics, or behaviors with AND/OR logic.	dimension
targeting_friends_of_connections	targeting_friends_of_connections	Targets friends of people connected to your Pages, apps, or events.	dimension
targeting_genders	targeting_genders	The genders (e.g., ‘Male’, ‘Female’) used for audience targeting.	dimension
targeting_geo_markets	targeting_geo_markets	The geographical markets targeted by the ad.	dimension
targeting_iOS	targeting_iOS	Targets users on iOS devices.	dimension
targeting_iOS_ver_x.x_and_above	targeting_iOS_ver_x.x_and_above	Targets users on iOS devices with operating system version x.x and above.	dimension
targeting_iOS_ver_x.x_to y.y	targeting_iOS_ver_x.x_to y.y	Targets users on iOS devices with operating system versions ranging from x.x to y.y.	dimension
targeting_income	targeting_income	The income levels used for audience targeting.	dimension
targeting_industries	targeting_industries	The industries used for audience targeting.	dimension
targeting_life_events	targeting_life_events	The life events (e.g., ‘New Parents’, ‘Newlywed’) used for audience targeting.	dimension
targeting_locales	targeting_locales	The languages or regions (locales) used for audience targeting.	dimension
targeting_location_types	targeting_location_types	The types of locations (e.g., ‘Home’, ‘Work’) used for audience targeting.	dimension
targeting_places	targeting_places	The specific places or points of interest used for audience targeting.	dimension
targeting_regions	targeting_regions	The geographical regions (e.g., states, provinces) used for audience targeting.	dimension
targeting_relationship_statuses	targeting_relationship_statuses	The relationship statuses (e.g., ‘Single’, ‘In a Relationship’) used for audience targeting.	dimension
targeting_user_adclusters_id	targeting_user_adclusters_id	The identifier for user ad clusters used in targeting.	dimension
targeting_user_adclusters_name	targeting_user_adclusters_name	The name of user ad clusters used in targeting.	dimension
targeting_user_adclusters_parent_category	targeting_user_adclusters_parent_category	The parent category of ad clusters used for targeting users. This allows for broad categorization of audience interests.	dimension
targeting_user_adclusters_size	targeting_user_adclusters_size	The audience size of user ad clusters used in targeting.	dimension
targeting_user_adclusters_type	targeting_user_adclusters_type	The type of user ad clusters used in targeting.	dimension
targeting_user_adclusters_type_name	targeting_user_adclusters_type_name	The name of the type of user ad clusters used in targeting.	dimension
targeting_user_device	targeting_user_device	The type of device targeted by the ad (e.g., mobile, desktop).	dimension
targeting_user_os	targeting_user_os	Targets users based on their operating system.	dimension
targeting_wireless_carrier	targeting_wireless_carrier	Targets users based on their wireless carrier.	dimension
targeting_work_employers	targeting_work_employers	The employers used for audience targeting.	dimension
targeting_zips	targeting_zips	The zip codes used for ad targeting.	dimension
third_quartile	third_quartile	The number of times the video ad was played to at least 75% of its length.	metric
timestamp	timestamp	The timestamp for when the ad performance data was recorded.	dimension
timestamp_updated	timestamp_updated	The timestamp indicating when an object or its data was last updated.	dimension
title_asset.id	title_asset.id	The unique identifier for the title text asset of an ad creative.	metric
title_asset.text	title_asset.text	The actual text content of the title asset of an ad creative.	dimension
total_action_value	total_action_value	The total value of all actions attributed to your ad.	metric
total_actions	total_actions	The total number of actions taken on or related to your ad, page, app, or event after the ad was served to someone.	dimension
total_spend_exc_vat	total_spend_exc_vat	The total amount spent on ads, excluding Value Added Tax (VAT).	metric
total_spend_inc_vat	total_spend_inc_vat	The total amount spent on ads, including Value Added Tax (VAT).	metric
total_unique_actions	total_unique_actions	The total number of unique actions attributed to your ads.	metric
unique_actions	unique_actions	The total number of unique actions attributed to your ad.	metric
unique_actions.add_payment_info	unique_actions.add_payment_info	The number of unique instances where users added payment information.	metric
unique_actions.add_payment_info.1d_click	unique_actions.add_payment_info.1d_click	The number of unique people who added payment information, attributed to a 1-day click-through window.	dimension
unique_actions.add_payment_info.1d_view	unique_actions.add_payment_info.1d_view	The number of unique ‘add payment info’ actions attributed to a 1-day view attribution window.	dimension
unique_actions.add_payment_info.28d_view	unique_actions.add_payment_info.28d_view	The number of unique ‘add payment info’ actions attributed within 28 days of an ad view.	metric
unique_actions.add_payment_info.7d_click	unique_actions.add_payment_info.7d_click	The number of unique ‘add payment info’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.add_to_cart	unique_actions.add_to_cart	The number of unique instances where users added items to their cart.	dimension
unique_actions.add_to_cart.1d_click	unique_actions.add_to_cart.1d_click	The number of unique people who added items to their cart, attributed to a 1-day click-through window.	dimension
unique_actions.add_to_cart.1d_view	unique_actions.add_to_cart.1d_view	The number of unique ‘add to cart’ actions attributed to a 1-day view attribution window.	dimension
unique_actions.add_to_cart.7d_click	unique_actions.add_to_cart.7d_click	The number of unique ‘add to cart’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.add_to_wishlist	unique_actions.add_to_wishlist	The number of unique instances where users added items to their wishlist.	dimension
unique_actions.add_to_wishlist.1d_click	unique_actions.add_to_wishlist.1d_click	The number of unique people who added items to their wishlist, attributed to a 1-day click-through window.	dimension
unique_actions.add_to_wishlist.1d_view	unique_actions.add_to_wishlist.1d_view	The number of unique ‘add to wishlist’ actions attributed to a 1-day view attribution window.	dimension
unique_actions.add_to_wishlist.7d_click	unique_actions.add_to_wishlist.7d_click	The number of unique ‘add to wishlist’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.add_to_wishlist.7d_view	unique_actions.add_to_wishlist.7d_view	The number of unique ‘add to wishlist’ actions, attributed within 7 days of viewing your ad.	metric
unique_actions.app_custom_event	unique_actions.app_custom_event	The number of unique custom events that occurred within a mobile application.	dimension
unique_actions.app_engagement	unique_actions.app_engagement	The number of unique engagement events within a mobile application.	dimension
unique_actions.app_engagement.1d_click	unique_actions.app_engagement.1d_click	The number of unique people who engaged with an app, attributed to a 1-day click-through window.	dimension
unique_actions.app_engagement.1d_view	unique_actions.app_engagement.1d_view	The number of unique app engagement actions attributed to a 1-day view attribution window.	dimension
unique_actions.app_engagement.7d_click	unique_actions.app_engagement.7d_click	The number of unique app engagement actions attributed to a 7-day click attribution window.	dimension
unique_actions.app_install	unique_actions.app_install	The number of unique mobile app install events.	dimension
unique_actions.app_install.1d_click	unique_actions.app_install.1d_click	The number of unique people who installed an app, attributed to a 1-day click-through window.	dimension
unique_actions.app_install.1d_view	unique_actions.app_install.1d_view	The number of unique app install actions attributed to a 1-day view attribution window.	dimension
unique_actions.app_install.7d_click	unique_actions.app_install.7d_click	The number of unique app install actions attributed to a 7-day click attribution window.	dimension
unique_actions.app_story	unique_actions.app_story	The number of unique actions related to an app story.	dimension
unique_actions.app_story.1d_click	unique_actions.app_story.1d_click	The number of unique people who performed an app story action, attributed to a 1-day click-through window.	dimension
unique_actions.app_story.1d_view	unique_actions.app_story.1d_view	The number of unique app story actions attributed to a 1-day view attribution window.	dimension
unique_actions.app_story.7d_click	unique_actions.app_story.7d_click	The number of unique app story actions attributed to a 7-day click attribution window.	dimension
unique_actions.app_use	unique_actions.app_use	The number of unique instances of a mobile application being used.	dimension
unique_actions.app_use.1d_click	unique_actions.app_use.1d_click	The number of unique people who used an app, attributed to a 1-day click-through window.	dimension
unique_actions.app_use.1d_view	unique_actions.app_use.1d_view	The number of unique app use actions attributed to a 1-day view attribution window.	dimension
unique_actions.app_use.7d_click	unique_actions.app_use.7d_click	The number of unique app use actions attributed to a 7-day click attribution window.	dimension
unique_actions.attention_event	unique_actions.attention_event	The number of unique actions related to an attention event.	dimension
unique_actions.attention_event.1d_view	unique_actions.attention_event.1d_view	The number of unique users who engaged in an attention-related event, attributed within 1 day of viewing your ad.	dimension
unique_actions.attention_event.7d_view	unique_actions.attention_event.7d_view	The number of unique people who engaged in an attention-grabbing event within 7 days of viewing the ad.	metric
unique_actions.call_confirm_grouped	unique_actions.call_confirm_grouped	The number of unique people who confirmed a grouped call action.	metric
unique_actions.call_confirm_grouped.7d_click	unique_actions.call_confirm_grouped.7d_click	The number of unique ‘Call Confirm Grouped’ actions, attributed to a 7-day click.	metric
unique_actions.checkin	unique_actions.checkin	The number of unique check-in events.	dimension
unique_actions.checkin.1d_click	unique_actions.checkin.1d_click	The number of unique people who checked in, attributed to a 1-day click-through window.	dimension
unique_actions.checkin.1d_view	unique_actions.checkin.1d_view	The number of unique check-in actions attributed to a 1-day view attribution window.	dimension
unique_actions.checkin.7d_click	unique_actions.checkin.7d_click	The number of unique check-in actions attributed to a 7-day click attribution window.	dimension
unique_actions.click_to_call_call_confirm	unique_actions.click_to_call_call_confirm	The number of unique people who confirmed a call after a click-to-call interaction.	metric
unique_actions.click_to_call_call_confirm.7d_click	unique_actions.click_to_call_call_confirm.7d_click	The number of unique ‘Click to Call Call Confirm’ actions, attributed to a 7-day click.	metric
unique_actions.click_to_call_callback_request_submitted	unique_actions.click_to_call_callback_request_submitted	The number of unique callback request submissions resulting from a click-to-call.	metric
unique_actions.click_to_call_native_20s_call_connect	unique_actions.click_to_call_native_20s_call_connect	The number of unique native call connections lasting at least 20 seconds, resulting from a click-to-call.	metric
unique_actions.click_to_call_native_20s_call_connect.1d_view	unique_actions.click_to_call_native_20s_call_connect.1d_view	The number of unique native call connections lasting at least 20 seconds, resulting from a click-to-call, attributed within 1 day of an ad view.	metric
unique_actions.click_to_call_native_60s_call_connect	unique_actions.click_to_call_native_60s_call_connect	The number of unique native call connections lasting at least 60 seconds, resulting from a click-to-call.	metric
unique_actions.click_to_call_native_60s_call_connect.1d_view	unique_actions.click_to_call_native_60s_call_connect.1d_view	The number of unique native call connections lasting at least 60 seconds, resulting from a click-to-call, attributed within 1 day of an ad view.	metric
unique_actions.click_to_call_native_call_connect	unique_actions.click_to_call_native_call_connect	The number of unique native call connections resulting from a click-to-call.	metric
unique_actions.click_to_call_native_call_connect.1d_view	unique_actions.click_to_call_native_call_connect.1d_view	The number of unique native call connections resulting from a click-to-call, attributed within 1 day of an ad view.	metric
unique_actions.click_to_call_native_call_placed	unique_actions.click_to_call_native_call_placed	The number of unique users who placed a native call via ‘click to call’ action.	metric
unique_actions.click_to_call_native_call_placed.1d_view	unique_actions.click_to_call_native_call_placed.1d_view	The number of unique native calls placed actions resulting from a click-to-call, attributed within 1 day of an ad view.	metric
unique_actions.comment	unique_actions.comment	The number of unique ‘comment’ actions attributed to your ad.	metric
unique_actions.comment.1d_click	unique_actions.comment.1d_click	The number of unique people who commented, attributed to a 1-day click-through window.	dimension
unique_actions.comment.1d_view	unique_actions.comment.1d_view	The number of unique comment actions attributed to a 1-day view attribution window.	dimension
unique_actions.comment.28d_click	unique_actions.comment.28d_click	The number of unique comment actions attributed within 28 days of an ad click.	metric
unique_actions.comment.7d_click	unique_actions.comment.7d_click	The number of unique comment actions attributed to a 7-day click attribution window.	dimension
unique_actions.comment.inline	unique_actions.comment.inline	The number of unique comment actions, reported as an inline metric.	metric
unique_actions.commerce_event	unique_actions.commerce_event	The number of unique commerce-related events.	metric
unique_actions.commerce_event.1d_click	unique_actions.commerce_event.1d_click	The number of unique users who performed a commerce event, attributed within 1 day of a click on your ad.	dimension
unique_actions.commerce_event.1d_view	unique_actions.commerce_event.1d_view	The number of unique ‘Commerce Event’ actions, attributed to a 1-day view.	metric
unique_actions.commerce_event.28d_click	unique_actions.commerce_event.28d_click	The number of unique commerce events (e.g., purchases, add to cart) attributed within 28 days of clicking the ad.	metric
unique_actions.commerce_event.28d_view	unique_actions.commerce_event.28d_view	The number of unique commerce events (e.g., purchases, add to cart) attributed within 28 days of viewing the ad.	metric
unique_actions.commerce_event.7d_click	unique_actions.commerce_event.7d_click	The number of unique ‘Commerce Event’ actions, attributed to a 7-day click.	metric
unique_actions.commerce_event.7d_view	unique_actions.commerce_event.7d_view	The number of unique commerce events (e.g., purchases, add to cart) attributed within 7 days of viewing the ad.	metric
unique_actions.commerce_event.add_to_cart	unique_actions.commerce_event.add_to_cart	The number of unique users who added an item to their shopping cart.	dimension
unique_actions.commerce_event.add_to_cart.1d_click	unique_actions.commerce_event.add_to_cart.1d_click	The number of unique users who added an item to their shopping cart, attributed within 1 day of a click on your ad.	dimension
unique_actions.commerce_event.add_to_cart.1d_view	unique_actions.commerce_event.add_to_cart.1d_view	The number of unique users who added an item to their shopping cart, attributed within 1 day of viewing your ad.	dimension
unique_actions.commerce_event.message_to_buy	unique_actions.commerce_event.message_to_buy	The number of unique users who sent a message to buy an item.	dimension
unique_actions.commerce_event.message_to_buy.1d_click	unique_actions.commerce_event.message_to_buy.1d_click	The number of unique users who sent a message to buy an item, attributed within 1 day of a click on your ad.	dimension
unique_actions.commerce_event.message_to_buy.1d_view	unique_actions.commerce_event.message_to_buy.1d_view	The number of unique users who sent a message to buy an item, attributed within 1 day of viewing your ad.	dimension
unique_actions.commerce_event.purchase	unique_actions.commerce_event.purchase	The number of unique users who made a purchase.	dimension
unique_actions.commerce_event.purchase.1d_click	unique_actions.commerce_event.purchase.1d_click	The number of unique users who made a purchase, attributed within 1 day of a click on your ad.	dimension
unique_actions.commerce_event.purchase.1d_view	unique_actions.commerce_event.purchase.1d_view	The number of unique users who made a purchase, attributed within 1 day of viewing your ad.	dimension
unique_actions.commerce_event.view_content	unique_actions.commerce_event.view_content	The number of unique users who viewed content.	dimension
unique_actions.commerce_event.view_content.1d_click	unique_actions.commerce_event.view_content.1d_click	The number of unique users who viewed content, attributed within 1 day of a click on your ad.	dimension
unique_actions.commerce_event.view_content.1d_view	unique_actions.commerce_event.view_content.1d_view	The number of unique users who viewed content, attributed within 1 day of viewing your ad.	dimension
unique_actions.complete_registration	unique_actions.complete_registration	The number of unique instances where users completed a registration.	dimension
unique_actions.complete_registration.1d_click	unique_actions.complete_registration.1d_click	The number of unique people who completed a registration, attributed to a 1-day click-through window.	dimension
unique_actions.complete_registration.1d_view	unique_actions.complete_registration.1d_view	The number of unique complete registration actions attributed to a 1-day view attribution window.	dimension
unique_actions.complete_registration.7d_click	unique_actions.complete_registration.7d_click	The number of unique complete registration actions attributed to a 7-day click attribution window.	dimension
unique_actions.credit_spent	unique_actions.credit_spent	The number of unique instances where users spent credits in a game or app.	dimension
unique_actions.credit_spent.1d_click	unique_actions.credit_spent.1d_click	The number of unique people who spent credits, attributed to a 1-day click-through window.	dimension
unique_actions.credit_spent.1d_view	unique_actions.credit_spent.1d_view	The number of unique ‘credit spent’ actions attributed to a 1-day view attribution window.	dimension
unique_actions.credit_spent.7d_click	unique_actions.credit_spent.7d_click	The number of unique ‘credit spent’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.full_view	unique_actions.full_view	The number of unique full views of your ad.	dimension
unique_actions.full_view.1d_click	unique_actions.full_view.1d_click	The number of unique people who performed a full view action, attributed to a 1-day click-through window.	dimension
unique_actions.full_view.1d_view	unique_actions.full_view.1d_view	The number of unique ‘full view’ actions attributed to a 1-day view attribution window.	dimension
unique_actions.full_view.7d_click	unique_actions.full_view.7d_click	The number of unique ‘full view’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.games.plays	unique_actions.games.plays	The number of unique game plays.	dimension
unique_actions.games.plays.1d_click	unique_actions.games.plays.1d_click	The number of unique people who played games, attributed to a 1-day click-through window.	dimension
unique_actions.games.plays.1d_view	unique_actions.games.plays.1d_view	The number of unique ‘game plays’ actions attributed to a 1-day view attribution window.	dimension
unique_actions.games.plays.7d_click	unique_actions.games.plays.7d_click	The number of unique ‘game plays’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.group_join	unique_actions.group_join	The number of unique users who joined a group as a result of the ad. This is a unique action type available through the Insights API.	metric
unique_actions.initiate_checkout	unique_actions.initiate_checkout	The number of unique instances where users initiated a checkout process.	dimension
unique_actions.initiate_checkout.1d_click	unique_actions.initiate_checkout.1d_click	The number of unique people who initiated a checkout, attributed to a 1-day click-through window.	dimension
unique_actions.initiate_checkout.1d_view	unique_actions.initiate_checkout.1d_view	The number of unique ‘initiate checkout’ actions attributed to a 1-day view attribution window.	dimension
unique_actions.initiate_checkout.7d_click	unique_actions.initiate_checkout.7d_click	The number of unique ‘initiate checkout’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.instagram_profile_engagement	unique_actions.instagram_profile_engagement	The number of unique engagement events with an Instagram profile.	dimension
unique_actions.instagram_profile_engagement.1d_click	unique_actions.instagram_profile_engagement.1d_click	The number of unique people who engaged with an Instagram profile, attributed to a 1-day click-through window.	dimension
unique_actions.instagram_profile_engagement.1d_view	unique_actions.instagram_profile_engagement.1d_view	The number of unique Instagram profile engagement actions attributed to a 1-day view attribution window.	dimension
unique_actions.instagram_profile_engagement.7d_click	unique_actions.instagram_profile_engagement.7d_click	The number of unique Instagram profile engagement actions attributed to a 7-day click attribution window.	dimension
unique_actions.interactive_component_tap	unique_actions.interactive_component_tap	The number of unique taps on an interactive component within an ad or content.	metric
unique_actions.interactive_component_tap.1d_click	unique_actions.interactive_component_tap.1d_click	The number of unique people who tapped an interactive component, attributed to a 1-day click-through window.	dimension
unique_actions.interactive_component_tap.1d_view	unique_actions.interactive_component_tap.1d_view	The number of unique ‘interactive component tap’ actions attributed to a 1-day view attribution window.	dimension
unique_actions.interactive_component_tap.28d_click	unique_actions.interactive_component_tap.28d_click	The number of unique taps on an interactive component within your ad, attributed within 28 days of a click.	dimension
unique_actions.interactive_component_tap.7d_click	unique_actions.interactive_component_tap.7d_click	The number of unique ‘interactive component tap’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.landing_page_view	unique_actions.landing_page_view	The number of unique landing page views attributed to your ad.	metric
unique_actions.landing_page_view.1d_click	unique_actions.landing_page_view.1d_click	The number of unique people who viewed a landing page, attributed to a 1-day click-through window.	dimension
unique_actions.landing_page_view.1d_view	unique_actions.landing_page_view.1d_view	The number of unique landing page view actions attributed to a 1-day view attribution window.	dimension
unique_actions.landing_page_view.28d_click	unique_actions.landing_page_view.28d_click	The number of unique landing page view actions attributed within 28 days of an ad click.	metric
unique_actions.landing_page_view.7d_click	unique_actions.landing_page_view.7d_click	The number of unique landing page view actions attributed to a 7-day click attribution window.	dimension
unique_actions.landing_page_view.inline	unique_actions.landing_page_view.inline	The number of unique landing page view actions, reported as an inline metric.	dimension
unique_actions.lead	unique_actions.lead	The number of unique lead generation events.	dimension
unique_actions.lead.1d_click	unique_actions.lead.1d_click	The number of unique people who became a lead, attributed to a 1-day click-through window.	dimension
unique_actions.lead.1d_view	unique_actions.lead.1d_view	The number of unique lead actions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.lead.28d_click	unique_actions.lead.28d_click	The number of unique lead actions attributed within 28 days of an ad click.	metric
unique_actions.lead.28d_view	unique_actions.lead.28d_view	The number of unique lead actions attributed within 28 days of an ad view.	metric
unique_actions.lead.7d_click	unique_actions.lead.7d_click	The number of unique lead actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.lead.7d_view	unique_actions.lead.7d_view	The number of unique people who became a lead within 7 days of viewing the ad.	dimension
unique_actions.lead.inline	unique_actions.lead.inline	The number of unique lead actions, reported as an inline metric.	metric
unique_actions.leadgen.other	unique_actions.leadgen.other	The number of unique ‘lead generation’ actions (other than specific lead events) attributed to your ad.	dimension
unique_actions.leadgen.other.1d_click	unique_actions.leadgen.other.1d_click	The number of unique people who performed other lead generation actions, attributed to a 1-day click-through window.	dimension
unique_actions.leadgen.other.1d_view	unique_actions.leadgen.other.1d_view	The number of unique lead generation (other) actions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.leadgen.other.28d_click	unique_actions.leadgen.other.28d_click	The number of unique lead generation actions of a general type, attributed within 28 days of clicking the ad.	metric
unique_actions.leadgen.other.7d_click	unique_actions.leadgen.other.7d_click	The number of unique lead generation (other) actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.leadgen_grouped	unique_actions.leadgen_grouped	The number of unique lead generation events, grouped for reporting.	dimension
unique_actions.leadgen_grouped.1d_click	unique_actions.leadgen_grouped.1d_click	The number of unique people who performed grouped lead generation actions, attributed to a 1-day click-through window.	dimension
unique_actions.leadgen_grouped.1d_view	unique_actions.leadgen_grouped.1d_view	The number of unique grouped lead generation actions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.leadgen_grouped.28d_click	unique_actions.leadgen_grouped.28d_click	The number of unique grouped lead generation actions, attributed within 28 days of clicking the ad.	metric
unique_actions.leadgen_grouped.7d_click	unique_actions.leadgen_grouped.7d_click	The number of unique grouped lead generation actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.leadgen_grouped.inline	unique_actions.leadgen_grouped.inline	The number of unique grouped lead generation actions, reported as an inline metric.	metric
unique_actions.like	unique_actions.like	The number of unique ‘like’ actions attributed to your ad.	metric
unique_actions.like.1d_click	unique_actions.like.1d_click	The number of unique people who liked content, attributed to a 1-day click-through window.	dimension
unique_actions.like.1d_view	unique_actions.like.1d_view	The number of unique Page like actions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.like.28d_click	unique_actions.like.28d_click	The number of unique like actions attributed within 28 days of an ad click.	metric
unique_actions.like.7d_click	unique_actions.like.7d_click	The number of unique Page like actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.like.7d_view	unique_actions.like.7d_view	The number of unique people who liked content within 7 days of viewing the ad.	dimension
unique_actions.like.inline	unique_actions.like.inline	The number of unique ‘like’ actions on an ad or post, reported as an inline metric.	dimension
unique_actions.link_click	unique_actions.link_click	The number of unique link clicks attributed to your ad.	metric
unique_actions.link_click.1d_click	unique_actions.link_click.1d_click	The number of unique people who clicked a link, attributed to a 1-day click-through window.	metric
unique_actions.link_click.1d_view	unique_actions.link_click.1d_view	The number of unique link clicks attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.link_click.28d_click	unique_actions.link_click.28d_click	The number of unique link click actions attributed within 28 days of an ad click.	metric
unique_actions.link_click.7d_click	unique_actions.link_click.7d_click	The number of unique link clicks attributed to an ad within 7 days of a click.	metric
unique_actions.link_click.inline	unique_actions.link_click.inline	The number of unique link click actions, reported as an inline metric.	metric
unique_actions.mention	unique_actions.mention	The number of unique times your ad was mentioned.	dimension
unique_actions.mention.1d_click	unique_actions.mention.1d_click	The number of unique people who were mentioned, attributed to a 1-day click-through window.	dimension
unique_actions.mention.1d_view	unique_actions.mention.1d_view	The number of unique mentions (actions) attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.mention.7d_click	unique_actions.mention.7d_click	The number of unique mentions (actions) attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.messenger.block	unique_actions.messenger.block	The number of unique instances where users blocked messages in Messenger.	dimension
unique_actions.messenger.block.1d_click	unique_actions.messenger.block.1d_click	The number of unique people who blocked a messenger conversation, attributed to a 1-day click-through window.	dimension
unique_actions.messenger.block.1d_view	unique_actions.messenger.block.1d_view	The number of unique Messenger block actions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.messenger.block.7d_click	unique_actions.messenger.block.7d_click	The number of unique Messenger block actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.messenger.reply	unique_actions.messenger.reply	The number of unique replies in a Messenger conversation.	dimension
unique_actions.messenger.reply.1d_click	unique_actions.messenger.reply.1d_click	The number of unique people who replied in a messenger conversation, attributed to a 1-day click-through window.	dimension
unique_actions.messenger.reply.1d_view	unique_actions.messenger.reply.1d_view	The number of unique Messenger reply actions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.messenger.reply.7d_click	unique_actions.messenger.reply.7d_click	The number of unique Messenger reply actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.mobile_app_install	unique_actions.mobile_app_install	The number of unique mobile app install events.	dimension
unique_actions.mobile_app_install.1d_click	unique_actions.mobile_app_install.1d_click	The number of unique people who installed a mobile app, attributed to a 1-day click-through window.	dimension
unique_actions.mobile_app_install.1d_view	unique_actions.mobile_app_install.1d_view	The number of unique mobile app installs attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.mobile_app_install.28d_click	unique_actions.mobile_app_install.28d_click	The number of unique mobile app installations, attributed within 28 days of clicking the ad.	metric
unique_actions.mobile_app_install.28d_view	unique_actions.mobile_app_install.28d_view	The number of unique mobile app installations, attributed within 28 days of viewing the ad.	metric
unique_actions.mobile_app_install.7d_click	unique_actions.mobile_app_install.7d_click	The number of unique mobile app installs attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.mobile_app_install.7d_view	unique_actions.mobile_app_install.7d_view	The number of unique mobile app installations, attributed within 7 days of viewing the ad.	metric
unique_actions.mobile_app_retention	unique_actions.mobile_app_retention	The number of unique mobile app retention events, indicating continued engagement over time.	dimension
unique_actions.mobile_app_retention.1d_click	unique_actions.mobile_app_retention.1d_click	The number of unique people who were retained in a mobile app, attributed to a 1-day click-through window.	dimension
unique_actions.mobile_app_retention.1d_view	unique_actions.mobile_app_retention.1d_view	The number of unique mobile app retention actions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.mobile_app_retention.7d_click	unique_actions.mobile_app_retention.7d_click	The number of unique mobile app retention actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.mobile_app_roas	unique_actions.mobile_app_roas	The return on ad spend (ROAS) for unique mobile app purchases.	dimension
unique_actions.mobile_app_roas.1d_click	unique_actions.mobile_app_roas.1d_click	The unique return on ad spend (ROAS) for mobile app actions attributed to your ads within a 1-day click attribution window. This metric is estimated.	dimension
unique_actions.mobile_app_roas.1d_view	unique_actions.mobile_app_roas.1d_view	The unique return on ad spend (ROAS) for mobile app actions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.mobile_app_roas.7d_click	unique_actions.mobile_app_roas.7d_click	The unique return on ad spend (ROAS) for mobile app actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.new_mobile	unique_actions.new_mobile	The number of unique actions related to new mobile events.	dimension
unique_actions.new_mobile.1d_click	unique_actions.new_mobile.1d_click	The number of unique people who are new mobile users, attributed to a 1-day click-through window.	dimension
unique_actions.new_mobile.1d_view	unique_actions.new_mobile.1d_view	The number of unique new mobile users or interactions, attributed to viewing an ad within 1 day. Note: Many ‘unique_actions’ metrics were deprecated on October 30, 2024, and may no longer return data.	dimension
unique_actions.new_mobile.7d_click	unique_actions.new_mobile.7d_click	The number of unique new mobile users or interactions, attributed to clicking an ad within 7 days. Note: Many ‘unique_actions’ metrics were deprecated on October 30, 2024, and may no longer return data.	dimension
unique_actions.offline_conversion	unique_actions.offline_conversion	The number of unique people who performed an offline conversion.	metric
unique_actions.offline_conversion.1d_click	unique_actions.offline_conversion.1d_click	The number of unique users who completed an offline conversion, attributed within 1 day of a click on your ad.	dimension
unique_actions.offline_conversion.1d_view	unique_actions.offline_conversion.1d_view	The number of unique ‘Offline Conversion’ actions, attributed to a 1-day view.	metric
unique_actions.offline_conversion.7d_click	unique_actions.offline_conversion.7d_click	The number of unique ‘Offline Conversion’ actions, attributed to a 7-day click.	metric
unique_actions.offline_conversion.add_to_cart	unique_actions.offline_conversion.add_to_cart	The number of unique users who performed an offline add-to-cart conversion. This metric counts each user only once.	metric
unique_actions.offline_conversion.add_to_cart.1d_view	unique_actions.offline_conversion.add_to_cart.1d_view	The number of unique ‘Offline Conversion Add to Cart’ actions, attributed to a 1-day view.	metric
unique_actions.offline_conversion.add_to_cart.7d_click	unique_actions.offline_conversion.add_to_cart.7d_click	The number of unique ‘Offline Conversion Add to Cart’ actions, attributed to a 7-day click.	metric
unique_actions.offline_conversion.complete_registration	unique_actions.offline_conversion.complete_registration	The number of unique people who completed an offline registration conversion.	metric
unique_actions.offline_conversion.complete_registration.1d_view	unique_actions.offline_conversion.complete_registration.1d_view	The number of unique ‘Offline Conversion Complete Registration’ actions, attributed to a 1-day view.	metric
unique_actions.offline_conversion.complete_registration.7d_click	unique_actions.offline_conversion.complete_registration.7d_click	The number of unique ‘Offline Conversion Complete Registration’ actions, attributed to a 7-day click.	metric
unique_actions.offline_conversion.initiate_checkout	unique_actions.offline_conversion.initiate_checkout	The number of unique users who initiated an offline checkout process. This metric counts each user only once.	metric
unique_actions.offline_conversion.initiate_checkout.1d_view	unique_actions.offline_conversion.initiate_checkout.1d_view	The number of unique ‘Offline Conversion Initiate Checkout’ actions, attributed to a 1-day view.	metric
unique_actions.offline_conversion.initiate_checkout.7d_click	unique_actions.offline_conversion.initiate_checkout.7d_click	The number of unique ‘Offline Conversion Initiate Checkout’ actions, attributed to a 7-day click.	metric
unique_actions.offline_conversion.lead	unique_actions.offline_conversion.lead	The number of unique users who completed an offline lead conversion. This metric counts each user only once.	metric
unique_actions.offline_conversion.lead.1d_view	unique_actions.offline_conversion.lead.1d_view	The number of unique ‘Offline Conversion Lead’ actions, attributed to a 1-day view.	metric
unique_actions.offline_conversion.lead.7d_click	unique_actions.offline_conversion.lead.7d_click	The number of unique ‘Offline Conversion Lead’ actions, attributed to a 7-day click.	metric
unique_actions.offline_conversion.other	unique_actions.offline_conversion.other	The number of unique users who performed an ‘other’ offline conversion action.	metric
unique_actions.offline_conversion.other.1d_view	unique_actions.offline_conversion.other.1d_view	The number of unique ‘other’ type of offline conversions attributed within 1 day of an ad view.	metric
unique_actions.offline_conversion.purchase	unique_actions.offline_conversion.purchase	The number of unique offline purchase conversions.	dimension
unique_actions.offline_conversion.purchase.1d_click	unique_actions.offline_conversion.purchase.1d_click	The number of unique offline purchases, attributed within 1 day of clicking the ad.	metric
unique_actions.offline_conversion.purchase.1d_view	unique_actions.offline_conversion.purchase.1d_view	The number of unique ‘Offline Conversion Purchase’ actions, attributed to a 1-day view.	metric
unique_actions.offline_conversion.purchase.28d_click	unique_actions.offline_conversion.purchase.28d_click	The number of unique offline purchases, attributed within 28 days of clicking the ad.	metric
unique_actions.offline_conversion.purchase.28d_view	unique_actions.offline_conversion.purchase.28d_view	The number of unique offline purchases, attributed within 28 days of viewing the ad.	metric
unique_actions.offline_conversion.purchase.7d_click	unique_actions.offline_conversion.purchase.7d_click	The number of unique ‘Offline Conversion Purchase’ actions, attributed to a 7-day click.	metric
unique_actions.offline_conversion.purchase.7d_view	unique_actions.offline_conversion.purchase.7d_view	The number of unique people who made an offline purchase conversion within 7 days of viewing the ad.	dimension
unique_actions.offline_conversion.view_content	unique_actions.offline_conversion.view_content	The number of unique users who viewed content offline. This metric counts each user only once.	metric
unique_actions.offline_conversion.view_content.1d_view	unique_actions.offline_conversion.view_content.1d_view	The number of unique ‘Offline Conversion View Content’ actions, attributed to a 1-day view.	metric
unique_actions.offline_conversion.view_content.7d_click	unique_actions.offline_conversion.view_content.7d_click	The number of unique ‘Offline Conversion View Content’ actions, attributed to a 7-day click.	metric
unique_actions.offsite_conversion	unique_actions.offsite_conversion	The total number of unique offsite conversion events attributed to your ad.	metric
unique_actions.offsite_conversion.1d_click	unique_actions.offsite_conversion.1d_click	The number of unique people who completed an offsite conversion, attributed to a 1-day click-through window.	dimension
unique_actions.offsite_conversion.1d_view	unique_actions.offsite_conversion.1d_view	The number of unique offsite conversions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.28d_click	unique_actions.offsite_conversion.28d_click	The number of unique offsite conversion actions attributed within 28 days of an ad click.	metric
unique_actions.offsite_conversion.28d_view	unique_actions.offsite_conversion.28d_view	The number of unique offsite conversion actions attributed within 28 days of an ad view.	metric
unique_actions.offsite_conversion.7d_click	unique_actions.offsite_conversion.7d_click	The number of unique offsite conversions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.7d_view	unique_actions.offsite_conversion.7d_view	The number of unique conversions that occurred off Meta platforms, attributed within 7 days of viewing your ad.	metric
unique_actions.offsite_conversion.add_to_cart	unique_actions.offsite_conversion.add_to_cart	The number of unique ‘add to cart’ conversion events occurring offsite, tracked outside of Meta platforms.	dimension
unique_actions.offsite_conversion.add_to_cart.1d_click	unique_actions.offsite_conversion.add_to_cart.1d_click	The number of unique people who added items to their cart offsite, attributed to a 1-day click-through window.	dimension
unique_actions.offsite_conversion.add_to_cart.1d_view	unique_actions.offsite_conversion.add_to_cart.1d_view	The number of unique offsite ‘add to cart’ conversions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.add_to_cart.7d_click	unique_actions.offsite_conversion.add_to_cart.7d_click	The number of unique offsite ‘add to cart’ conversions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.checkout	unique_actions.offsite_conversion.checkout	The number of unique checkout conversion events occurring offsite, tracked outside of Meta platforms.	dimension
unique_actions.offsite_conversion.checkout.1d_click	unique_actions.offsite_conversion.checkout.1d_click	The number of unique people who completed an offsite checkout, attributed to a 1-day click-through window.	dimension
unique_actions.offsite_conversion.checkout.1d_view	unique_actions.offsite_conversion.checkout.1d_view	The number of unique offsite checkout conversions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.checkout.7d_click	unique_actions.offsite_conversion.checkout.7d_click	The number of unique offsite checkout conversions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.custom	unique_actions.offsite_conversion.custom	The number of unique custom conversion events occurring offsite, defined by the advertiser.	dimension
unique_actions.offsite_conversion.fb_pixel_add_payment_info	unique_actions.offsite_conversion.fb_pixel_add_payment_info	The number of unique ‘add payment info’ events tracked by Facebook Pixel occurring offsite.	dimension
unique_actions.offsite_conversion.fb_pixel_add_payment_info.1d_click	unique_actions.offsite_conversion.fb_pixel_add_payment_info.1d_click	The number of unique people who added payment info via a Facebook Pixel on an offsite location, attributed to a 1-day click-through window.	dimension
unique_actions.offsite_conversion.fb_pixel_add_payment_info.1d_view	unique_actions.offsite_conversion.fb_pixel_add_payment_info.1d_view	The number of unique ‘add payment info’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_add_payment_info.28d_view	unique_actions.offsite_conversion.fb_pixel_add_payment_info.28d_view	The number of unique ‘add payment info’ actions tracked by Facebook Pixel for offsite conversions, attributed within 28 days of an ad view.	metric
unique_actions.offsite_conversion.fb_pixel_add_payment_info.7d_click	unique_actions.offsite_conversion.fb_pixel_add_payment_info.7d_click	The number of unique ‘add payment info’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_add_to_cart	unique_actions.offsite_conversion.fb_pixel_add_to_cart	The number of unique ‘add to cart’ events on your website, tracked by the Facebook Pixel, attributed to your ad.	dimension
unique_actions.offsite_conversion.fb_pixel_add_to_cart.1d_click	unique_actions.offsite_conversion.fb_pixel_add_to_cart.1d_click	The number of unique people who added items to cart via a Facebook Pixel on an offsite location, attributed to a 1-day click-through window.	dimension
unique_actions.offsite_conversion.fb_pixel_add_to_cart.1d_view	unique_actions.offsite_conversion.fb_pixel_add_to_cart.1d_view	The number of unique ‘add to cart’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_add_to_cart.28d_click	unique_actions.offsite_conversion.fb_pixel_add_to_cart.28d_click	The number of unique ‘add to cart’ actions tracked by Facebook Pixel for offsite conversions, attributed within 28 days of an ad click.	metric
unique_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	unique_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	The number of unique ‘add to cart’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_add_to_cart.7d_view	unique_actions.offsite_conversion.fb_pixel_add_to_cart.7d_view	The number of unique ‘add to cart’ offsite conversions tracked by Facebook Pixel, attributed within 7 days of viewing your ad.	metric
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist	unique_actions.offsite_conversion.fb_pixel_add_to_wishlist	The number of unique ‘add to wishlist’ events tracked by Facebook Pixel occurring offsite.	dimension
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	The number of unique people who added items to their wishlist via a Facebook Pixel on an offsite location, attributed to a 1-day click-through window.	dimension
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	The number of unique ‘add to wishlist’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The number of unique ‘add to wishlist’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_view	unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_view	The number of unique people who added an item to a wishlist via Facebook Pixel on an external site within 7 days of viewing the ad.	metric
unique_actions.offsite_conversion.fb_pixel_complete_registration	unique_actions.offsite_conversion.fb_pixel_complete_registration	The number of unique ‘complete registration’ events tracked by Facebook Pixel occurring offsite.	metric
unique_actions.offsite_conversion.fb_pixel_complete_registration.1d_click	unique_actions.offsite_conversion.fb_pixel_complete_registration.1d_click	The number of unique people who completed registration via a Facebook Pixel on an offsite location, attributed to a 1-day click-through window.	dimension
unique_actions.offsite_conversion.fb_pixel_complete_registration.1d_view	unique_actions.offsite_conversion.fb_pixel_complete_registration.1d_view	The number of unique ‘complete registration’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_complete_registration.28d_click	unique_actions.offsite_conversion.fb_pixel_complete_registration.28d_click	The number of unique ‘complete registration’ actions tracked by Facebook Pixel for offsite conversions, attributed within 28 days of an ad click.	dimension
unique_actions.offsite_conversion.fb_pixel_complete_registration.7d_click	unique_actions.offsite_conversion.fb_pixel_complete_registration.7d_click	The number of unique ‘complete registration’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_complete_registration.7d_view	unique_actions.offsite_conversion.fb_pixel_complete_registration.7d_view	The number of unique people who completed a registration via Facebook Pixel on an external site within 7 days of viewing the ad.	dimension
unique_actions.offsite_conversion.fb_pixel_custom	unique_actions.offsite_conversion.fb_pixel_custom	The number of unique custom offsite conversion events on your website, tracked by the Facebook Pixel, attributed to your ad.	dimension
unique_actions.offsite_conversion.fb_pixel_initiate_checkout	unique_actions.offsite_conversion.fb_pixel_initiate_checkout	The number of unique ‘initiate checkout’ events tracked by Facebook Pixel occurring offsite.	dimension
unique_actions.offsite_conversion.fb_pixel_initiate_checkout.1d_click	unique_actions.offsite_conversion.fb_pixel_initiate_checkout.1d_click	The number of unique people who initiated checkout via a Facebook Pixel on an offsite location, attributed to a 1-day click-through window.	dimension
unique_actions.offsite_conversion.fb_pixel_initiate_checkout.1d_view	unique_actions.offsite_conversion.fb_pixel_initiate_checkout.1d_view	The number of unique ‘initiate checkout’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click	unique_actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click	The number of unique ‘initiate checkout’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_lead	unique_actions.offsite_conversion.fb_pixel_lead	The number of unique ‘lead’ events on your website, tracked by the Facebook Pixel, attributed to your ad.	dimension
unique_actions.offsite_conversion.fb_pixel_lead.1d_click	unique_actions.offsite_conversion.fb_pixel_lead.1d_click	The number of unique people who became a lead via a Facebook Pixel on an offsite location, attributed to a 1-day click-through window.	dimension
unique_actions.offsite_conversion.fb_pixel_lead.1d_view	unique_actions.offsite_conversion.fb_pixel_lead.1d_view	The number of unique ‘lead’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_lead.28d_click	unique_actions.offsite_conversion.fb_pixel_lead.28d_click	The number of unique lead actions tracked by Facebook Pixel for offsite conversions, attributed within 28 days of an ad click.	dimension
unique_actions.offsite_conversion.fb_pixel_lead.28d_view	unique_actions.offsite_conversion.fb_pixel_lead.28d_view	The number of unique lead actions tracked by Facebook Pixel for offsite conversions, attributed within 28 days of an ad view.	metric
unique_actions.offsite_conversion.fb_pixel_lead.7d_click	unique_actions.offsite_conversion.fb_pixel_lead.7d_click	The number of unique offsite lead conversions, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_lead.7d_view	unique_actions.offsite_conversion.fb_pixel_lead.7d_view	The number of unique people who became a lead via Facebook Pixel on an external site within 7 days of viewing the ad.	dimension
unique_actions.offsite_conversion.fb_pixel_purchase	unique_actions.offsite_conversion.fb_pixel_purchase	The number of unique purchase events tracked by Facebook Pixel occurring offsite.	metric
unique_actions.offsite_conversion.fb_pixel_purchase.1d_click	unique_actions.offsite_conversion.fb_pixel_purchase.1d_click	The number of unique offsite purchase conversions, as tracked by Facebook Pixel, attributed to an ad click within a 1-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_purchase.1d_view	unique_actions.offsite_conversion.fb_pixel_purchase.1d_view	The number of unique offsite purchase conversions, as tracked by Facebook Pixel, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_purchase.28d_click	unique_actions.offsite_conversion.fb_pixel_purchase.28d_click	The number of unique purchase actions tracked by Facebook Pixel for offsite conversions, attributed within 28 days of an ad click.	metric
unique_actions.offsite_conversion.fb_pixel_purchase.28d_view	unique_actions.offsite_conversion.fb_pixel_purchase.28d_view	The number of unique purchase actions tracked by Facebook Pixel for offsite conversions, attributed within 28 days of an ad view.	dimension
unique_actions.offsite_conversion.fb_pixel_purchase.7d_click	unique_actions.offsite_conversion.fb_pixel_purchase.7d_click	The number of unique offsite purchase conversions, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_purchase.7d_view	unique_actions.offsite_conversion.fb_pixel_purchase.7d_view	The number of unique ‘purchase’ offsite conversions tracked by Facebook Pixel, attributed within 7 days of viewing your ad.	metric
unique_actions.offsite_conversion.fb_pixel_search	unique_actions.offsite_conversion.fb_pixel_search	The number of unique search events tracked by Facebook Pixel occurring offsite.	dimension
unique_actions.offsite_conversion.fb_pixel_search.1d_click	unique_actions.offsite_conversion.fb_pixel_search.1d_click	The number of unique offsite search events, as tracked by Facebook Pixel, attributed to an ad click within a 1-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_search.1d_view	unique_actions.offsite_conversion.fb_pixel_search.1d_view	The number of unique offsite search events, as tracked by Facebook Pixel, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_search.7d_click	unique_actions.offsite_conversion.fb_pixel_search.7d_click	The number of unique offsite search events, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_view_content	unique_actions.offsite_conversion.fb_pixel_view_content	The number of unique ‘view content’ events on your website, tracked by the Facebook Pixel, attributed to your ad.	metric
unique_actions.offsite_conversion.fb_pixel_view_content.1d_click	unique_actions.offsite_conversion.fb_pixel_view_content.1d_click	The number of unique offsite view content events, as tracked by Facebook Pixel, attributed to an ad click within a 1-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_view_content.1d_view	unique_actions.offsite_conversion.fb_pixel_view_content.1d_view	The number of unique offsite view content events, as tracked by Facebook Pixel, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_view_content.28d_view	unique_actions.offsite_conversion.fb_pixel_view_content.28d_view	The number of unique content view actions tracked by Facebook Pixel for offsite conversions, attributed within 28 days of an ad view.	metric
unique_actions.offsite_conversion.fb_pixel_view_content.7d_click	unique_actions.offsite_conversion.fb_pixel_view_content.7d_click	The number of unique offsite view content events, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_view_content.7d_view	unique_actions.offsite_conversion.fb_pixel_view_content.7d_view	The number of unique people who viewed content via Facebook Pixel on an external site within 7 days of viewing the ad.	metric
unique_actions.offsite_conversion.key_page_view	unique_actions.offsite_conversion.key_page_view	The number of unique key page view conversion events occurring offsite, tracked outside of Meta platforms.	dimension
unique_actions.offsite_conversion.key_page_view.1d_click	unique_actions.offsite_conversion.key_page_view.1d_click	The number of unique offsite key page view conversions attributed to an ad click within a 1-day window.	dimension
unique_actions.offsite_conversion.key_page_view.1d_view	unique_actions.offsite_conversion.key_page_view.1d_view	The number of unique offsite key page view conversions attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.offsite_conversion.key_page_view.7d_click	unique_actions.offsite_conversion.key_page_view.7d_click	The number of unique offsite key page view conversions attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.lead	unique_actions.offsite_conversion.lead	The number of unique lead generation conversion events occurring offsite, tracked outside of Meta platforms.	dimension
unique_actions.offsite_conversion.lead.1d_click	unique_actions.offsite_conversion.lead.1d_click	The number of unique offsite lead conversions attributed to an ad click within a 1-day window.	dimension
unique_actions.offsite_conversion.lead.1d_view	unique_actions.offsite_conversion.lead.1d_view	The number of unique offsite lead conversions attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.offsite_conversion.lead.7d_click	unique_actions.offsite_conversion.lead.7d_click	The number of unique offsite lead conversions attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.other	unique_actions.offsite_conversion.other	The number of unique unspecified offsite conversion events, tracked outside of Meta platforms.	dimension
unique_actions.offsite_conversion.other.1d_click	unique_actions.offsite_conversion.other.1d_click	The number of unique offsite conversions of an ‘other’ type attributed to an ad click within a 1-day window.	dimension
unique_actions.offsite_conversion.other.1d_view	unique_actions.offsite_conversion.other.1d_view	The number of unique offsite conversions of an ‘other’ type attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.offsite_conversion.other.7d_click	unique_actions.offsite_conversion.other.7d_click	The number of unique offsite conversions of an ‘other’ type attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.registration	unique_actions.offsite_conversion.registration	The number of unique registration conversion events occurring offsite, tracked outside of Meta platforms.	dimension
unique_actions.offsite_conversion.registration.1d_click	unique_actions.offsite_conversion.registration.1d_click	The number of unique offsite registration conversions attributed to an ad click within a 1-day window.	dimension
unique_actions.offsite_conversion.registration.1d_view	unique_actions.offsite_conversion.registration.1d_view	The number of unique offsite registration conversions attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.offsite_conversion.registration.7d_click	unique_actions.offsite_conversion.registration.7d_click	The number of unique offsite registration conversions attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_engagement	unique_actions.offsite_engagement	The number of unique engagement events occurring offsite, tracked outside of Meta platforms.	dimension
unique_actions.offsite_engagement.1d_click	unique_actions.offsite_engagement.1d_click	The number of unique offsite engagement events attributed to an ad click within a 1-day window.	dimension
unique_actions.offsite_engagement.1d_view	unique_actions.offsite_engagement.1d_view	The number of unique offsite engagement events attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.offsite_engagement.7d_click	unique_actions.offsite_engagement.7d_click	The number of unique offsite engagement events attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_achievement_unlocked	unique_actions.omni_achievement_unlocked	The number of unique ‘achievement unlocked’ events across Meta technologies.	dimension
unique_actions.omni_achievement_unlocked.1d_click	unique_actions.omni_achievement_unlocked.1d_click	The number of unique achievement unlocked events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_achievement_unlocked.1d_view	unique_actions.omni_achievement_unlocked.1d_view	The number of unique achievement unlocked events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_achievement_unlocked.7d_click	unique_actions.omni_achievement_unlocked.7d_click	The number of unique achievement unlocked events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_activate_app	unique_actions.omni_activate_app	The number of unique mobile app activation events across Meta technologies.	dimension
unique_actions.omni_activate_app.1d_click	unique_actions.omni_activate_app.1d_click	The number of unique app activation events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_activate_app.1d_view	unique_actions.omni_activate_app.1d_view	The number of unique app activation events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_activate_app.7d_click	unique_actions.omni_activate_app.7d_click	The number of unique app activation events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_add_to_cart	unique_actions.omni_add_to_cart	The number of unique ‘add to cart’ events across Meta technologies.	metric
unique_actions.omni_add_to_cart.1d_click	unique_actions.omni_add_to_cart.1d_click	The number of unique add to cart events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_add_to_cart.1d_view	unique_actions.omni_add_to_cart.1d_view	The number of unique add to cart events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_add_to_cart.28d_click	unique_actions.omni_add_to_cart.28d_click	The number of unique omni-channel ‘add to cart’ actions attributed within 28 days of an ad click.	metric
unique_actions.omni_add_to_cart.28d_view	unique_actions.omni_add_to_cart.28d_view	The number of unique add-to-cart actions across various channels (omnichannel), attributed within 28 days of viewing the ad.	metric
unique_actions.omni_add_to_cart.7d_click	unique_actions.omni_add_to_cart.7d_click	The number of unique add to cart events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_add_to_cart.7d_view	unique_actions.omni_add_to_cart.7d_view	The number of unique ‘add to cart’ actions in an omnichannel context, attributed within 7 days of viewing your ad.	metric
unique_actions.omni_add_to_wishlist	unique_actions.omni_add_to_wishlist	The number of unique ‘add to wishlist’ actions across all channels (omni) attributed to your ads.	metric
unique_actions.omni_add_to_wishlist.1d_click	unique_actions.omni_add_to_wishlist.1d_click	The number of unique add-to-wishlist actions across various channels (omnichannel), attributed within 1 day of clicking the ad.	metric
unique_actions.omni_add_to_wishlist.1d_view	unique_actions.omni_add_to_wishlist.1d_view	The number of unique ‘Omni Add to Wishlist’ actions, attributed to a 1-day view.	metric
unique_actions.omni_add_to_wishlist.28d_click	unique_actions.omni_add_to_wishlist.28d_click	The number of unique add-to-wishlist actions across various channels (omnichannel), attributed within 28 days of clicking the ad.	metric
unique_actions.omni_add_to_wishlist.28d_view	unique_actions.omni_add_to_wishlist.28d_view	The number of unique add-to-wishlist actions across various channels (omnichannel), attributed within 28 days of viewing the ad.	metric
unique_actions.omni_add_to_wishlist.7d_click	unique_actions.omni_add_to_wishlist.7d_click	The number of unique ‘Omni Add to Wishlist’ actions, attributed to a 7-day click.	metric
unique_actions.omni_add_to_wishlist.7d_view	unique_actions.omni_add_to_wishlist.7d_view	The number of unique add-to-wishlist actions across various channels (omnichannel), attributed within 7 days of viewing the ad.	metric
unique_actions.omni_app_install	unique_actions.omni_app_install	The number of unique mobile app install events across Meta technologies.	dimension
unique_actions.omni_app_install.1d_click	unique_actions.omni_app_install.1d_click	The number of unique app install events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_app_install.1d_view	unique_actions.omni_app_install.1d_view	The number of unique app install events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_app_install.28d_click	unique_actions.omni_app_install.28d_click	The number of unique app installations across various channels (omnichannel), attributed within 28 days of clicking the ad.	metric
unique_actions.omni_app_install.28d_view	unique_actions.omni_app_install.28d_view	The number of unique app installations across various channels (omnichannel), attributed within 28 days of viewing the ad.	metric
unique_actions.omni_app_install.7d_click	unique_actions.omni_app_install.7d_click	The number of unique app install events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_app_install.7d_view	unique_actions.omni_app_install.7d_view	The number of unique app installations across various channels (omnichannel), attributed within 7 days of viewing the ad.	metric
unique_actions.omni_complete_registration	unique_actions.omni_complete_registration	The number of unique ‘complete registration’ events across Meta technologies.	dimension
unique_actions.omni_complete_registration.1d_click	unique_actions.omni_complete_registration.1d_click	The number of unique complete registration events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_complete_registration.1d_view	unique_actions.omni_complete_registration.1d_view	The number of unique complete registration events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_complete_registration.28d_click	unique_actions.omni_complete_registration.28d_click	The number of unique omni-channel ‘complete registration’ actions attributed within 28 days of an ad click.	metric
unique_actions.omni_complete_registration.28d_view	unique_actions.omni_complete_registration.28d_view	The number of unique completed registrations across various channels (omnichannel), attributed within 28 days of viewing the ad.	metric
unique_actions.omni_complete_registration.7d_click	unique_actions.omni_complete_registration.7d_click	The number of unique complete registration events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_complete_registration.7d_view	unique_actions.omni_complete_registration.7d_view	The number of unique people who completed a registration via an omnichannel event within 7 days of viewing the ad.	dimension
unique_actions.omni_custom	unique_actions.omni_custom	The number of unique custom action events across Meta technologies, defined by the advertiser.	dimension
unique_actions.omni_custom.1d_click	unique_actions.omni_custom.1d_click	The number of unique custom events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_custom.1d_view	unique_actions.omni_custom.1d_view	The number of unique custom events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_custom.28d_click	unique_actions.omni_custom.28d_click	The number of unique custom actions across various channels (omnichannel), attributed within 28 days of clicking the ad.	metric
unique_actions.omni_custom.28d_view	unique_actions.omni_custom.28d_view	The number of unique custom actions across various channels (omnichannel), attributed within 28 days of viewing the ad.	metric
unique_actions.omni_custom.7d_click	unique_actions.omni_custom.7d_click	The number of unique custom events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_custom.7d_view	unique_actions.omni_custom.7d_view	The number of unique custom actions across various channels (omnichannel), attributed within 7 days of viewing the ad.	metric
unique_actions.omni_initiated_checkout	unique_actions.omni_initiated_checkout	The number of unique ‘initiated checkout’ events across Meta technologies.	metric
unique_actions.omni_initiated_checkout.1d_click	unique_actions.omni_initiated_checkout.1d_click	The number of unique initiated checkout events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_initiated_checkout.1d_view	unique_actions.omni_initiated_checkout.1d_view	The number of unique initiated checkout events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_initiated_checkout.28d_click	unique_actions.omni_initiated_checkout.28d_click	The number of unique initiated checkout actions across various channels (omnichannel), attributed within 28 days of clicking the ad.	metric
unique_actions.omni_initiated_checkout.28d_view	unique_actions.omni_initiated_checkout.28d_view	The number of unique initiated checkout actions across various channels (omnichannel), attributed within 28 days of viewing the ad.	metric
unique_actions.omni_initiated_checkout.7d_click	unique_actions.omni_initiated_checkout.7d_click	The number of unique initiated checkout events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_initiated_checkout.7d_view	unique_actions.omni_initiated_checkout.7d_view	The number of unique initiated checkout actions across various channels (omnichannel), attributed within 7 days of viewing the ad.	metric
unique_actions.omni_level_achieved	unique_actions.omni_level_achieved	The number of unique ‘level achieved’ events in a game or app across Meta technologies.	dimension
unique_actions.omni_level_achieved.1d_click	unique_actions.omni_level_achieved.1d_click	The number of unique level achieved events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_level_achieved.1d_view	unique_actions.omni_level_achieved.1d_view	The number of unique level achieved events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_level_achieved.7d_click	unique_actions.omni_level_achieved.7d_click	The number of unique level achieved events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_purchase	unique_actions.omni_purchase	The number of unique ‘purchase’ events across Meta technologies.	metric
unique_actions.omni_purchase.1d_click	unique_actions.omni_purchase.1d_click	The number of unique purchase conversions across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_purchase.1d_view	unique_actions.omni_purchase.1d_view	The number of unique purchase conversions across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_purchase.28d_click	unique_actions.omni_purchase.28d_click	The number of unique omni-channel purchase actions attributed within 28 days of an ad click.	metric
unique_actions.omni_purchase.28d_view	unique_actions.omni_purchase.28d_view	The number of unique omni-channel purchase actions attributed within 28 days of an ad view.	metric
unique_actions.omni_purchase.7d_click	unique_actions.omni_purchase.7d_click	The number of unique purchase conversions across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_purchase.7d_view	unique_actions.omni_purchase.7d_view	The number of unique ‘purchase’ actions in an omnichannel context, attributed within 7 days of viewing your ad.	metric
unique_actions.omni_rate	unique_actions.omni_rate	The number of unique ‘omni rate’ actions.	dimension
unique_actions.omni_rate.1d_click	unique_actions.omni_rate.1d_click	The number of unique rating events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_rate.1d_view	unique_actions.omni_rate.1d_view	The number of unique rating events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_rate.7d_click	unique_actions.omni_rate.7d_click	The number of unique rating events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_search	unique_actions.omni_search	The number of unique ‘search’ events across Meta technologies.	dimension
unique_actions.omni_search.1d_click	unique_actions.omni_search.1d_click	The number of unique search events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_search.1d_view	unique_actions.omni_search.1d_view	The number of unique search events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_search.7d_click	unique_actions.omni_search.7d_click	The number of unique search events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_spend_credits	unique_actions.omni_spend_credits	The number of unique ‘spend credits’ events in a game or app across Meta technologies.	dimension
unique_actions.omni_spend_credits.1d_click	unique_actions.omni_spend_credits.1d_click	The number of unique spend credits events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_spend_credits.1d_view	unique_actions.omni_spend_credits.1d_view	The number of unique spend credits events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_spend_credits.7d_click	unique_actions.omni_spend_credits.7d_click	The number of unique spend credits events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_tutorial_completion	unique_actions.omni_tutorial_completion	The number of unique ‘tutorial completion’ events in an app or game across Meta technologies.	dimension
unique_actions.omni_tutorial_completion.1d_click	unique_actions.omni_tutorial_completion.1d_click	The number of unique tutorial completion events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_tutorial_completion.1d_view	unique_actions.omni_tutorial_completion.1d_view	The number of unique tutorial completion events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_tutorial_completion.7d_click	unique_actions.omni_tutorial_completion.7d_click	The number of unique tutorial completion events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_view_content	unique_actions.omni_view_content	The number of unique ‘view content’ actions across all channels (omni) attributed to your ads.	metric
unique_actions.omni_view_content.1d_click	unique_actions.omni_view_content.1d_click	The number of unique view content events across all channels attributed to an ad click within a 1-day window.	dimension
unique_actions.omni_view_content.1d_view	unique_actions.omni_view_content.1d_view	The number of unique view content events across all channels attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.omni_view_content.28d_click	unique_actions.omni_view_content.28d_click	The number of unique content view actions across various channels (omnichannel), attributed within 28 days of clicking the ad.	metric
unique_actions.omni_view_content.28d_view	unique_actions.omni_view_content.28d_view	The number of unique omni-channel content view actions attributed within 28 days of an ad view.	metric
unique_actions.omni_view_content.7d_click	unique_actions.omni_view_content.7d_click	The number of unique view content events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_view_content.7d_view	unique_actions.omni_view_content.7d_view	The number of unique people who viewed content via an omnichannel event within 7 days of viewing the ad.	metric
unique_actions.onsite_app_add_to_cart	unique_actions.onsite_app_add_to_cart	The number of unique ‘add to cart’ events within a mobile application on Meta platforms.	metric
unique_actions.onsite_app_add_to_cart.1d_click	unique_actions.onsite_app_add_to_cart.1d_click	The number of unique add to cart events occurring within a Facebook or Instagram app, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_app_add_to_cart.1d_view	unique_actions.onsite_app_add_to_cart.1d_view	The number of unique add to cart events occurring within a Facebook or Instagram app, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_app_add_to_cart.7d_click	unique_actions.onsite_app_add_to_cart.7d_click	The number of unique add to cart events occurring within a Facebook or Instagram app, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_app_purchase	unique_actions.onsite_app_purchase	The number of unique ‘purchase’ events within a mobile application on Meta platforms.	dimension
unique_actions.onsite_app_purchase.1d_click	unique_actions.onsite_app_purchase.1d_click	The number of unique purchase conversions occurring within a Facebook or Instagram app, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_app_purchase.1d_view	unique_actions.onsite_app_purchase.1d_view	The number of unique purchase conversions occurring within a Facebook or Instagram app, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_app_purchase.7d_click	unique_actions.onsite_app_purchase.7d_click	The number of unique purchase conversions occurring within a Facebook or Instagram app, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_app_view_content	unique_actions.onsite_app_view_content	The number of unique ‘view content’ events within a mobile application on Meta platforms.	metric
unique_actions.onsite_app_view_content.1d_click	unique_actions.onsite_app_view_content.1d_click	The number of unique view content events occurring within a Facebook or Instagram app, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_app_view_content.1d_view	unique_actions.onsite_app_view_content.1d_view	The number of unique view content events occurring within a Facebook or Instagram app, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_app_view_content.28d_click	unique_actions.onsite_app_view_content.28d_click	The number of unique in-app content view actions on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_app_view_content.28d_view	unique_actions.onsite_app_view_content.28d_view	The number of unique in-app content view actions on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_app_view_content.7d_click	unique_actions.onsite_app_view_content.7d_click	The number of unique view content events occurring within a Facebook or Instagram app, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_app_view_content.7d_view	unique_actions.onsite_app_view_content.7d_view	The number of unique in-app content view actions on Meta platforms, attributed within 7 days of viewing the ad.	metric
unique_actions.onsite_conversion	unique_actions.onsite_conversion	The number of unique conversion events occurring directly on Meta platforms.	dimension
unique_actions.onsite_conversion.1d_click	unique_actions.onsite_conversion.1d_click	The number of unique conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_conversion.1d_view	unique_actions.onsite_conversion.1d_view	The number of unique conversions occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_conversion.7d_click	unique_actions.onsite_conversion.7d_click	The number of unique conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.add_to_cart	unique_actions.onsite_conversion.add_to_cart	The number of unique ‘add to cart’ conversions that happened on your website or app after someone interacted with your ad. This metric is estimated.	metric
unique_actions.onsite_conversion.add_to_cart.1d_click	unique_actions.onsite_conversion.add_to_cart.1d_click	The number of unique users who performed an ‘add to cart’ action directly on a Meta-owned property, attributed to an ad within a 1-day click-through window.	metric
unique_actions.onsite_conversion.add_to_cart.1d_view	unique_actions.onsite_conversion.add_to_cart.1d_view	The number of unique ‘Onsite Conversion Add to Cart’ actions, attributed to a 1-day view.	metric
unique_actions.onsite_conversion.add_to_cart.28d_click	unique_actions.onsite_conversion.add_to_cart.28d_click	The number of unique add-to-cart conversions on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_conversion.add_to_cart.28d_view	unique_actions.onsite_conversion.add_to_cart.28d_view	The number of unique add-to-cart conversions on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_conversion.add_to_cart.7d_click	unique_actions.onsite_conversion.add_to_cart.7d_click	The number of unique ‘Onsite Conversion Add to Cart’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.add_to_cart.7d_view	unique_actions.onsite_conversion.add_to_cart.7d_view	The number of unique add-to-cart conversions on Meta platforms, attributed within 7 days of viewing the ad.	metric
unique_actions.onsite_conversion.add_to_wishlist	unique_actions.onsite_conversion.add_to_wishlist	The number of unique users who performed an ‘add to wishlist’ action as an onsite conversion on Meta platforms.	metric
unique_actions.onsite_conversion.add_to_wishlist.1d_click	unique_actions.onsite_conversion.add_to_wishlist.1d_click	The number of unique users who performed an ‘add to wishlist’ action directly on a Meta-owned property, attributed to an ad within a 1-day click-through window.	metric
unique_actions.onsite_conversion.add_to_wishlist.1d_view	unique_actions.onsite_conversion.add_to_wishlist.1d_view	The number of unique ‘Onsite Conversion Add to Wishlist’ actions, attributed to a 1-day view.	metric
unique_actions.onsite_conversion.add_to_wishlist.28d_click	unique_actions.onsite_conversion.add_to_wishlist.28d_click	The number of unique add-to-wishlist conversions on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_conversion.add_to_wishlist.28d_view	unique_actions.onsite_conversion.add_to_wishlist.28d_view	The number of unique add-to-wishlist conversions on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_conversion.add_to_wishlist.7d_click	unique_actions.onsite_conversion.add_to_wishlist.7d_click	The number of unique ‘Onsite Conversion Add to Wishlist’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.add_to_wishlist.7d_view	unique_actions.onsite_conversion.add_to_wishlist.7d_view	The number of unique add-to-wishlist conversions on Meta platforms, attributed within 7 days of viewing the ad.	metric
unique_actions.onsite_conversion.donate	unique_actions.onsite_conversion.donate	The number of unique ‘donate’ actions initiated directly on Meta platforms.	metric
unique_actions.onsite_conversion.flow_complete	unique_actions.onsite_conversion.flow_complete	The number of unique ‘flow complete’ conversion events occurring directly on Meta platforms, such as completing a multi-step process.	dimension
unique_actions.onsite_conversion.flow_complete.1d_click	unique_actions.onsite_conversion.flow_complete.1d_click	The number of unique flow completion conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_conversion.flow_complete.1d_view	unique_actions.onsite_conversion.flow_complete.1d_view	The number of unique flow completion conversions occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_conversion.flow_complete.7d_click	unique_actions.onsite_conversion.flow_complete.7d_click	The number of unique flow completion conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.initiate_checkout	unique_actions.onsite_conversion.initiate_checkout	The number of unique users who initiated a checkout process directly on the platform. This metric counts each user only once.	metric
unique_actions.onsite_conversion.initiate_checkout.1d_click	unique_actions.onsite_conversion.initiate_checkout.1d_click	The number of unique initiated checkout conversions on Meta platforms, attributed within 1 day of clicking the ad.	metric
unique_actions.onsite_conversion.initiate_checkout.1d_view	unique_actions.onsite_conversion.initiate_checkout.1d_view	The number of unique ‘Onsite Conversion Initiate Checkout’ actions, attributed to a 1-day view.	metric
unique_actions.onsite_conversion.initiate_checkout.28d_click	unique_actions.onsite_conversion.initiate_checkout.28d_click	The number of unique initiated checkout conversions on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_conversion.initiate_checkout.28d_view	unique_actions.onsite_conversion.initiate_checkout.28d_view	The number of unique initiated checkout conversions on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_conversion.initiate_checkout.7d_click	unique_actions.onsite_conversion.initiate_checkout.7d_click	The number of unique ‘Onsite Conversion Initiate Checkout’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.initiate_checkout.7d_view	unique_actions.onsite_conversion.initiate_checkout.7d_view	The number of unique initiated checkout conversions on Meta platforms, attributed within 7 days of viewing the ad.	metric
unique_actions.onsite_conversion.lead	unique_actions.onsite_conversion.lead	The number of unique users who completed a lead conversion directly on the platform. This metric counts each user only once.	metric
unique_actions.onsite_conversion.lead.1d_view	unique_actions.onsite_conversion.lead.1d_view	The number of unique “onsite conversion lead” actions, attributed within 1 day of a view. Note: This metric is subject to deprecation after October 30, 2024.	metric
unique_actions.onsite_conversion.lead.7d_click	unique_actions.onsite_conversion.lead.7d_click	The number of unique ‘Onsite Conversion Lead’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.lead_grouped	unique_actions.onsite_conversion.lead_grouped	The number of unique lead generation events occurring directly on Meta platforms, grouped for reporting.	dimension
unique_actions.onsite_conversion.lead_grouped.1d_click	unique_actions.onsite_conversion.lead_grouped.1d_click	The number of unique people who performed grouped lead conversions on Meta platforms, attributed to a 1-day click-through window.	dimension
unique_actions.onsite_conversion.lead_grouped.1d_view	unique_actions.onsite_conversion.lead_grouped.1d_view	The number of unique grouped onsite lead conversions attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.onsite_conversion.lead_grouped.28d_click	unique_actions.onsite_conversion.lead_grouped.28d_click	The number of unique grouped lead conversions on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_conversion.lead_grouped.7d_click	unique_actions.onsite_conversion.lead_grouped.7d_click	The number of unique grouped onsite lead conversions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.onsite_conversion.lead_grouped.inline	unique_actions.onsite_conversion.lead_grouped.inline	The number of unique grouped onsite lead conversions, reported as an inline metric.	metric
unique_actions.onsite_conversion.message_to_buy	unique_actions.onsite_conversion.message_to_buy	The number of unique people who initiated a message-to-buy conversion on Meta platforms.	metric
unique_actions.onsite_conversion.message_to_buy.1d_view	unique_actions.onsite_conversion.message_to_buy.1d_view	The number of unique ‘Onsite Conversion Message to Buy’ actions, attributed to a 1-day view.	metric
unique_actions.onsite_conversion.message_to_buy.28d_view	unique_actions.onsite_conversion.message_to_buy.28d_view	The number of unique message-to-buy conversions on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_conversion.message_to_buy.7d_click	unique_actions.onsite_conversion.message_to_buy.7d_click	The number of unique ‘Onsite Conversion Message to Buy’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.message_to_buy.7d_view	unique_actions.onsite_conversion.message_to_buy.7d_view	The number of unique message-to-buy conversions on Meta platforms, attributed within 7 days of viewing the ad.	metric
unique_actions.onsite_conversion.messaging_block	unique_actions.onsite_conversion.messaging_block	The number of unique instances of a user blocking messages within Meta platforms.	dimension
unique_actions.onsite_conversion.messaging_block.1d_click	unique_actions.onsite_conversion.messaging_block.1d_click	The number of unique messaging block events occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_conversion.messaging_block.1d_view	unique_actions.onsite_conversion.messaging_block.1d_view	The number of unique messaging block events occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_conversion.messaging_block.28d_click	unique_actions.onsite_conversion.messaging_block.28d_click	The number of unique times a user blocked messaging after interacting with an ad on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_conversion.messaging_block.7d_click	unique_actions.onsite_conversion.messaging_block.7d_click	The number of unique messaging block events occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.messaging_conversation_replied_7d	unique_actions.onsite_conversion.messaging_conversation_replied_7d	Number of unique replies to a messaging conversation as an onsite conversion, attributed within a 7-day window.	metric
unique_actions.onsite_conversion.messaging_conversation_replied_7d.1d_view	unique_actions.onsite_conversion.messaging_conversation_replied_7d.1d_view	The number of unique ‘Onsite Conversion Messaging Conversation Replied’ actions within a 7-day period, attributed to a 1-day view.	metric
unique_actions.onsite_conversion.messaging_conversation_replied_7d.7d_click	unique_actions.onsite_conversion.messaging_conversation_replied_7d.7d_click	The number of unique ‘Onsite Conversion Messaging Conversation Replied’ actions within a 7-day period, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.messaging_conversation_started_7d	unique_actions.onsite_conversion.messaging_conversation_started_7d	The number of unique messaging conversations started within a 7-day attribution window on Meta platforms.	dimension
unique_actions.onsite_conversion.messaging_conversation_started_7d.1d_click	unique_actions.onsite_conversion.messaging_conversation_started_7d.1d_click	The number of unique messaging conversations started (within 7 days) occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_conversion.messaging_conversation_started_7d.1d_view	unique_actions.onsite_conversion.messaging_conversation_started_7d.1d_view	The number of unique messaging conversations started (within 7 days) occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_conversion.messaging_conversation_started_7d.28d_click	unique_actions.onsite_conversion.messaging_conversation_started_7d.28d_click	The number of unique messaging conversations started within 7 days after interacting with an ad on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_conversion.messaging_conversation_started_7d.28d_view	unique_actions.onsite_conversion.messaging_conversation_started_7d.28d_view	The number of unique messaging conversations started within 7 days after interacting with an ad on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_conversion.messaging_conversation_started_7d.7d_click	unique_actions.onsite_conversion.messaging_conversation_started_7d.7d_click	The number of unique messaging conversations started (within 7 days) occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.messaging_conversation_started_7d.7d_view	unique_actions.onsite_conversion.messaging_conversation_started_7d.7d_view	The number of unique people who started a messaging conversation as an onsite conversion within 7 days of viewing the ad.	metric
unique_actions.onsite_conversion.messaging_first_reply	unique_actions.onsite_conversion.messaging_first_reply	The number of unique first replies in a messaging conversation on Meta platforms.	metric
unique_actions.onsite_conversion.messaging_first_reply.1d_click	unique_actions.onsite_conversion.messaging_first_reply.1d_click	The number of unique first replies to messages occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 1-day window.	metric
unique_actions.onsite_conversion.messaging_first_reply.1d_view	unique_actions.onsite_conversion.messaging_first_reply.1d_view	The number of unique people who sent the first reply in a messaging conversation, attributed to a 1-day view-through window.	metric
unique_actions.onsite_conversion.messaging_first_reply.28d_click	unique_actions.onsite_conversion.messaging_first_reply.28d_click	The number of unique first replies in messaging conversations after interacting with an ad on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_conversion.messaging_first_reply.28d_view	unique_actions.onsite_conversion.messaging_first_reply.28d_view	The number of unique first replies in messaging conversations after interacting with an ad on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_conversion.messaging_first_reply.7d_click	unique_actions.onsite_conversion.messaging_first_reply.7d_click	The number of unique people who sent the first reply in a messaging conversation, attributed to a 7-day click-through window.	metric
unique_actions.onsite_conversion.messaging_first_reply.7d_view	unique_actions.onsite_conversion.messaging_first_reply.7d_view	The number of unique first replies in messaging conversations after interacting with an ad on Meta platforms, attributed within 7 days of viewing the ad.	metric
unique_actions.onsite_conversion.messaging_order_created_v2	unique_actions.onsite_conversion.messaging_order_created_v2	The number of unique onsite messaging order created (v2) conversions attributed to your ads. This metric is estimated.	metric
unique_actions.onsite_conversion.messaging_order_created_v2.1d_view	unique_actions.onsite_conversion.messaging_order_created_v2.1d_view	The number of unique “onsite conversion messaging order created v2” actions, attributed within 1 day of a view. Note: This metric is subject to deprecation after October 30, 2024.	metric
unique_actions.onsite_conversion.messaging_order_created_v2.7d_click	unique_actions.onsite_conversion.messaging_order_created_v2.7d_click	The number of unique “onsite conversion messaging order created v2” actions, attributed within 7 days of a click. Note: This metric is subject to deprecation after October 30, 2024.	metric
unique_actions.onsite_conversion.messaging_reply	unique_actions.onsite_conversion.messaging_reply	The number of unique replies in a messaging conversation on Meta platforms.	dimension
unique_actions.onsite_conversion.messaging_reply.1d_click	unique_actions.onsite_conversion.messaging_reply.1d_click	The number of unique replies to messages occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_conversion.messaging_reply.1d_view	unique_actions.onsite_conversion.messaging_reply.1d_view	The number of unique replies to messages occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_conversion.messaging_reply.7d_click	unique_actions.onsite_conversion.messaging_reply.7d_click	The number of unique replies to messages occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.messaging_user_call_placed	unique_actions.onsite_conversion.messaging_user_call_placed	The number of unique users who placed a call via messaging directly on the platform. This metric counts each user only once.	metric
unique_actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.1d_view	unique_actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.1d_view	The number of unique “onsite conversion messaging user conversation depth 2 message send” actions, attributed within 1 day of a view. Note: This metric is subject to deprecation after October 30, 2024.	metric
unique_actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.7d_click	unique_actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.7d_click	The number of unique “onsite conversion messaging user conversation depth 2 message send” actions, attributed within 7 days of a click. Note: This metric is subject to deprecation after October 30, 2024.	metric
unique_actions.onsite_conversion.messaging_user_conversation_depth_3_message_send	unique_actions.onsite_conversion.messaging_user_conversation_depth_3_message_send	The number of unique users who sent a third message in a messaging conversation on a Meta-owned property.	metric
unique_actions.onsite_conversion.messaging_user_depth_2_message_send	unique_actions.onsite_conversion.messaging_user_depth_2_message_send	Number of unique onsite conversions where a user sent at least 2 messages in a conversation.	metric
unique_actions.onsite_conversion.messaging_user_depth_2_message_send.1d_view	unique_actions.onsite_conversion.messaging_user_depth_2_message_send.1d_view	The number of unique “onsite conversion messaging user depth 2 message send” actions, attributed within 1 day of a view. Note: This metric is subject to deprecation after October 30, 2024.	metric
unique_actions.onsite_conversion.messaging_user_depth_2_message_send.7d_click	unique_actions.onsite_conversion.messaging_user_depth_2_message_send.7d_click	The number of unique “onsite conversion messaging user depth 2 message send” actions, attributed within 7 days of a click. Note: This metric is subject to deprecation after October 30, 2024.	metric
unique_actions.onsite_conversion.messaging_user_depth_3_message_send	unique_actions.onsite_conversion.messaging_user_depth_3_message_send	Number of unique onsite conversions where a user sent at least 3 messages in a conversation.	metric
unique_actions.onsite_conversion.messaging_user_depth_5_message_send	unique_actions.onsite_conversion.messaging_user_depth_5_message_send	The number of unique onsite messaging conversions where a user sent 5 or more messages.	metric
unique_actions.onsite_conversion.messaging_user_depth_5_message_send.1d_view	unique_actions.onsite_conversion.messaging_user_depth_5_message_send.1d_view	The number of unique onsite messaging conversions where a user sent 5 or more messages, attributed within 1 day of viewing the ad.	metric
unique_actions.onsite_conversion.messaging_user_depth_5_message_send.7d_click	unique_actions.onsite_conversion.messaging_user_depth_5_message_send.7d_click	The number of unique onsite messaging conversions where a user sent 5 or more messages, attributed within 7 days of clicking the ad.	metric
unique_actions.onsite_conversion.messaging_user_subscribed	unique_actions.onsite_conversion.messaging_user_subscribed	The number of unique onsite messaging user subscribed conversions attributed to your ads. This metric is estimated.	metric
unique_actions.onsite_conversion.messaging_user_subscribed.1d_view	unique_actions.onsite_conversion.messaging_user_subscribed.1d_view	The number of unique ‘Onsite Conversion Messaging User Subscribed’ actions, attributed to a 1-day view.	metric
unique_actions.onsite_conversion.messaging_user_subscribed.7d_click	unique_actions.onsite_conversion.messaging_user_subscribed.7d_click	The number of unique ‘Onsite Conversion Messaging User Subscribed’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.messaging_welcome_message_view	unique_actions.onsite_conversion.messaging_welcome_message_view	The number of unique onsite messaging welcome message view conversions attributed to your ads. This metric is estimated.	metric
unique_actions.onsite_conversion.messaging_welcome_message_view.1d_view	unique_actions.onsite_conversion.messaging_welcome_message_view.1d_view	The number of unique people who viewed a welcome message within a messaging conversation, attributed to an ad view within 1 day.	metric
unique_actions.onsite_conversion.messaging_welcome_message_view.7d_click	unique_actions.onsite_conversion.messaging_welcome_message_view.7d_click	The number of unique people who viewed a welcome message within a messaging conversation, attributed to an ad click within 7 days.	metric
unique_actions.onsite_conversion.other	unique_actions.onsite_conversion.other	The number of unique people who performed other onsite conversion actions on Meta platforms.	metric
unique_actions.onsite_conversion.other.1d_click	unique_actions.onsite_conversion.other.1d_click	The number of unique other onsite conversions on Meta platforms, attributed within 1 day of clicking the ad.	metric
unique_actions.onsite_conversion.other.1d_view	unique_actions.onsite_conversion.other.1d_view	The number of unique users who completed an ‘other’ onsite conversion, attributed within a 1-day view window. This metric counts each user only once.	metric
unique_actions.onsite_conversion.other.28d_click	unique_actions.onsite_conversion.other.28d_click	The number of unique other onsite conversions on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_conversion.other.28d_view	unique_actions.onsite_conversion.other.28d_view	The number of unique other onsite conversions on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_conversion.other.7d_click	unique_actions.onsite_conversion.other.7d_click	The number of unique users who completed an ‘other’ onsite conversion, attributed within a 7-day click window. This metric counts each user only once.	metric
unique_actions.onsite_conversion.other.7d_view	unique_actions.onsite_conversion.other.7d_view	The number of unique other onsite conversions on Meta platforms, attributed within 7 days of viewing the ad.	metric
unique_actions.onsite_conversion.post_save	unique_actions.onsite_conversion.post_save	The number of unique times a post was saved as an onsite conversion.	metric
unique_actions.onsite_conversion.post_save.1d_click	unique_actions.onsite_conversion.post_save.1d_click	The number of unique post save events occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_conversion.post_save.1d_view	unique_actions.onsite_conversion.post_save.1d_view	The number of unique post save events occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_conversion.post_save.28d_click	unique_actions.onsite_conversion.post_save.28d_click	The number of unique post save actions as an onsite conversion, attributed within 28 days of an ad click.	metric
unique_actions.onsite_conversion.post_save.7d_click	unique_actions.onsite_conversion.post_save.7d_click	The number of unique post save events occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.post_save.inline	unique_actions.onsite_conversion.post_save.inline	The number of unique ‘post save’ onsite conversions, reported as an inline metric.	metric
unique_actions.onsite_conversion.purchase	unique_actions.onsite_conversion.purchase	The number of unique purchase conversion events occurring directly on Meta platforms.	dimension
unique_actions.onsite_conversion.purchase.1d_click	unique_actions.onsite_conversion.purchase.1d_click	The number of unique purchase conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_conversion.purchase.1d_view	unique_actions.onsite_conversion.purchase.1d_view	The number of unique purchase conversions occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_conversion.purchase.28d_click	unique_actions.onsite_conversion.purchase.28d_click	The number of unique purchase conversions on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_conversion.purchase.28d_view	unique_actions.onsite_conversion.purchase.28d_view	The number of unique purchase conversions on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_conversion.purchase.7d_click	unique_actions.onsite_conversion.purchase.7d_click	The number of unique purchase conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.purchase.7d_view	unique_actions.onsite_conversion.purchase.7d_view	The number of unique purchase conversions on Meta platforms, attributed within 7 days of viewing the ad.	metric
unique_actions.onsite_conversion.returning_messaging_connection	unique_actions.onsite_conversion.returning_messaging_connection	The number of unique onsite conversions from returning messaging connections.	metric
unique_actions.onsite_conversion.returning_messaging_connection.1d_click	unique_actions.onsite_conversion.returning_messaging_connection.1d_click	The number of unique returning messaging connections occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 1-day window.	metric
unique_actions.onsite_conversion.returning_messaging_connection.1d_view	unique_actions.onsite_conversion.returning_messaging_connection.1d_view	The number of unique onsite conversion events for a returning messaging connection, attributed within 1 day of viewing the ad.	metric
unique_actions.onsite_conversion.returning_messaging_connection.28d_click	unique_actions.onsite_conversion.returning_messaging_connection.28d_click	The number of unique returning messaging connections after interacting with an ad on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_conversion.returning_messaging_connection.28d_view	unique_actions.onsite_conversion.returning_messaging_connection.28d_view	The number of unique returning messaging connections after interacting with an ad on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_conversion.returning_messaging_connection.7d_click	unique_actions.onsite_conversion.returning_messaging_connection.7d_click	The number of unique onsite conversion events for a returning messaging connection, attributed within 7 days of clicking the ad.	metric
unique_actions.onsite_conversion.returning_messaging_connection.7d_view	unique_actions.onsite_conversion.returning_messaging_connection.7d_view	The number of unique returning messaging connections after interacting with an ad on Meta platforms, attributed within 7 days of viewing the ad.	metric
unique_actions.onsite_conversion.total_messaging_connection	unique_actions.onsite_conversion.total_messaging_connection	The total number of unique people who initiated a messaging connection (conversation) with your business.	metric
unique_actions.onsite_conversion.total_messaging_connection.1d_click	unique_actions.onsite_conversion.total_messaging_connection.1d_click	The number of unique total messaging connections occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 1-day window.	metric
unique_actions.onsite_conversion.total_messaging_connection.1d_view	unique_actions.onsite_conversion.total_messaging_connection.1d_view	The total number of unique people who initiated a messaging connection (conversation) with your business, attributed to a 1-day view-through window.	metric
unique_actions.onsite_conversion.total_messaging_connection.28d_click	unique_actions.onsite_conversion.total_messaging_connection.28d_click	The total number of unique messaging connections after interacting with an ad on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_conversion.total_messaging_connection.28d_view	unique_actions.onsite_conversion.total_messaging_connection.28d_view	The total number of unique messaging connections after interacting with an ad on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_conversion.total_messaging_connection.7d_click	unique_actions.onsite_conversion.total_messaging_connection.7d_click	The total number of unique people who initiated a messaging connection (conversation) with your business, attributed to a 7-day click-through window.	metric
unique_actions.onsite_conversion.total_messaging_connection.7d_view	unique_actions.onsite_conversion.total_messaging_connection.7d_view	The total number of unique messaging connections after interacting with an ad on Meta platforms, attributed within 7 days of viewing the ad.	metric
unique_actions.onsite_conversion.view_content	unique_actions.onsite_conversion.view_content	The number of unique users who performed a ‘view content’ action as an onsite conversion on Meta platforms.	metric
unique_actions.onsite_conversion.view_content.1d_click	unique_actions.onsite_conversion.view_content.1d_click	The number of unique onsite content view actions, attributed within 1 day of a click on your ad.	metric
unique_actions.onsite_conversion.view_content.1d_view	unique_actions.onsite_conversion.view_content.1d_view	The number of unique people who viewed content on Meta platforms, attributed to an ad view within 1 day.	metric
unique_actions.onsite_conversion.view_content.28d_click	unique_actions.onsite_conversion.view_content.28d_click	The number of unique onsite content view actions, attributed within 28 days of a click on your ad.	metric
unique_actions.onsite_conversion.view_content.28d_view	unique_actions.onsite_conversion.view_content.28d_view	The number of unique onsite content view actions, attributed within 28 days of an impression of your ad.	metric
unique_actions.onsite_conversion.view_content.7d_click	unique_actions.onsite_conversion.view_content.7d_click	The number of unique people who viewed content on Meta platforms, attributed to an ad click within 7 days.	metric
unique_actions.onsite_conversion.view_content.7d_view	unique_actions.onsite_conversion.view_content.7d_view	The number of unique onsite content view actions, attributed within 7 days of an impression of your ad.	metric
unique_actions.onsite_web_add_to_cart	unique_actions.onsite_web_add_to_cart	The number of unique ‘add to cart’ events on a website integrated with Meta platforms.	dimension
unique_actions.onsite_web_add_to_cart.1d_click	unique_actions.onsite_web_add_to_cart.1d_click	The number of unique add to cart events occurring on a website via Facebook Ads, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_web_add_to_cart.1d_view	unique_actions.onsite_web_add_to_cart.1d_view	The number of unique add to cart events occurring on a website via Facebook Ads, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_web_add_to_cart.7d_click	unique_actions.onsite_web_add_to_cart.7d_click	The number of unique add to cart events occurring on a website via Facebook Ads, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_web_app_add_to_cart	unique_actions.onsite_web_app_add_to_cart	The number of unique ‘add to cart’ actions from onsite web or app experiences.	metric
unique_actions.onsite_web_app_add_to_cart.1d_click	unique_actions.onsite_web_app_add_to_cart.1d_click	The number of unique people who added items to cart within an onsite web app, attributed to a 1-day click-through window.	dimension
unique_actions.onsite_web_app_add_to_cart.1d_view	unique_actions.onsite_web_app_add_to_cart.1d_view	The number of unique ‘add to cart’ actions on your website or app attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.onsite_web_app_add_to_cart.7d_click	unique_actions.onsite_web_app_add_to_cart.7d_click	The number of unique ‘add to cart’ actions on your website or app attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.onsite_web_app_event	unique_actions.onsite_web_app_event	The number of unique events from onsite web or app experiences.	dimension
unique_actions.onsite_web_app_event.1d_click	unique_actions.onsite_web_app_event.1d_click	The number of unique people who triggered an event within an onsite web app, attributed to a 1-day click-through window.	dimension
unique_actions.onsite_web_app_event.1d_view	unique_actions.onsite_web_app_event.1d_view	The number of unique events performed on your website’s application, such as button clicks or page views, attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.onsite_web_app_event.7d_click	unique_actions.onsite_web_app_event.7d_click	The number of unique events performed on your website’s application, such as button clicks or page views, attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.onsite_web_app_purchase	unique_actions.onsite_web_app_purchase	The number of unique purchase actions from onsite web or app experiences.	metric
unique_actions.onsite_web_app_purchase.1d_click	unique_actions.onsite_web_app_purchase.1d_click	The number of unique purchase conversions occurring on either a website or within an app via Facebook Ads, attributed to an ad click within a 1-day window.	dimension
unique_actions.onsite_web_app_purchase.1d_view	unique_actions.onsite_web_app_purchase.1d_view	The number of unique purchase conversions occurring on either a website or within an app via Facebook Ads, attributed to an ad impression (view) within a 1-day window.	dimension
unique_actions.onsite_web_app_purchase.7d_click	unique_actions.onsite_web_app_purchase.7d_click	The number of unique purchase conversions occurring on either a website or within an app via Facebook Ads, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_web_app_view_content	unique_actions.onsite_web_app_view_content	The number of unique ‘view content’ actions from onsite web or app experiences.	dimension
unique_actions.onsite_web_app_view_content.1d_click	unique_actions.onsite_web_app_view_content.1d_click	Number of unique times content was viewed in an onsite web application, attributed to a click on your ad within 1 day.	dimension
unique_actions.onsite_web_app_view_content.1d_view	unique_actions.onsite_web_app_view_content.1d_view	Number of unique times content was viewed in an onsite web application, attributed to an impression of your ad within 1 day.	dimension
unique_actions.onsite_web_app_view_content.28d_click	unique_actions.onsite_web_app_view_content.28d_click	The number of unique content view actions within web applications on Meta platforms, attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_web_app_view_content.28d_view	unique_actions.onsite_web_app_view_content.28d_view	The number of unique content view actions within web applications on Meta platforms, attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_web_app_view_content.7d_click	unique_actions.onsite_web_app_view_content.7d_click	Number of unique times content was viewed in an onsite web application, attributed to a click on your ad within 7 days.	dimension
unique_actions.onsite_web_app_view_content.7d_view	unique_actions.onsite_web_app_view_content.7d_view	The number of unique content view actions within web applications on Meta platforms, attributed within 7 days of viewing the ad.	metric
unique_actions.onsite_web_initiate_checkout	unique_actions.onsite_web_initiate_checkout	The number of unique people who initiated the checkout process on a website, measured as an onsite conversion.	metric
unique_actions.onsite_web_initiate_checkout.1d_view	unique_actions.onsite_web_initiate_checkout.1d_view	The number of unique ‘initiate checkout’ events that occurred on the website, attributed within 1 day of viewing the ad.	metric
unique_actions.onsite_web_initiate_checkout.7d_click	unique_actions.onsite_web_initiate_checkout.7d_click	The number of unique ‘initiate checkout’ events that occurred on the website, attributed within 7 days of clicking the ad.	metric
unique_actions.onsite_web_lead	unique_actions.onsite_web_lead	The number of unique people who completed a lead form on a website, measured as an onsite conversion.	metric
unique_actions.onsite_web_lead.1d_view	unique_actions.onsite_web_lead.1d_view	The number of unique “onsite web lead” actions, attributed within 1 day of a view. Note: This metric is subject to deprecation after October 30, 2024.	metric
unique_actions.onsite_web_lead.7d_click	unique_actions.onsite_web_lead.7d_click	The number of unique people who completed a lead form on a website, attributed to an ad click within 7 days.	metric
unique_actions.onsite_web_purchase	unique_actions.onsite_web_purchase	The number of unique purchase events on a website integrated with Meta platforms.	dimension
unique_actions.onsite_web_purchase.1d_click	unique_actions.onsite_web_purchase.1d_click	Number of unique purchases made on an onsite website, attributed to a click on your ad within 1 day.	dimension
unique_actions.onsite_web_purchase.1d_view	unique_actions.onsite_web_purchase.1d_view	Number of unique purchases made on an onsite website, attributed to an impression of your ad within 1 day.	dimension
unique_actions.onsite_web_purchase.7d_click	unique_actions.onsite_web_purchase.7d_click	Number of unique purchases made on an onsite website, attributed to a click on your ad within 7 days.	dimension
unique_actions.onsite_web_view_content	unique_actions.onsite_web_view_content	The number of unique ‘view content’ events on a website integrated with Meta platforms.	dimension
unique_actions.onsite_web_view_content.1d_click	unique_actions.onsite_web_view_content.1d_click	Number of unique times content was viewed on an onsite website, attributed to a click on your ad within 1 day.	dimension
unique_actions.onsite_web_view_content.1d_view	unique_actions.onsite_web_view_content.1d_view	Number of unique times content was viewed on an onsite website, attributed to an impression of your ad within 1 day.	dimension
unique_actions.onsite_web_view_content.28d_click	unique_actions.onsite_web_view_content.28d_click	The number of unique content view actions on Meta websites (e.g., Facebook.com), attributed within 28 days of clicking the ad.	metric
unique_actions.onsite_web_view_content.28d_view	unique_actions.onsite_web_view_content.28d_view	The number of unique content view actions on Meta websites (e.g., Facebook.com), attributed within 28 days of viewing the ad.	metric
unique_actions.onsite_web_view_content.7d_click	unique_actions.onsite_web_view_content.7d_click	Number of unique times content was viewed on an onsite website, attributed to a click on your ad within 7 days.	dimension
unique_actions.onsite_web_view_content.7d_view	unique_actions.onsite_web_view_content.7d_view	The number of unique content view actions on Meta websites (e.g., Facebook.com), attributed within 7 days of viewing the ad.	metric
unique_actions.outbound_click	unique_actions.outbound_click	The number of unique clicks that lead users away from Meta platforms.	dimension
unique_actions.outbound_click.1d_click	unique_actions.outbound_click.1d_click	Number of unique clicks on links that led off Meta platforms, attributed to a click on your ad within 1 day.	dimension
unique_actions.outbound_click.1d_view	unique_actions.outbound_click.1d_view	Number of unique clicks on links that led off Meta platforms, attributed to an impression of your ad within 1 day.	dimension
unique_actions.outbound_click.7d_click	unique_actions.outbound_click.7d_click	Number of unique clicks on links that led off Meta platforms, attributed to a click on your ad within 7 days.	dimension
unique_actions.page_engagement	unique_actions.page_engagement	The number of unique engagements with your Facebook Page attributed to your ad.	metric
unique_actions.page_engagement.1d_click	unique_actions.page_engagement.1d_click	Number of unique engagements with a Facebook Page, attributed to a click on your ad within 1 day.	dimension
unique_actions.page_engagement.1d_view	unique_actions.page_engagement.1d_view	Number of unique engagements with a Facebook Page, attributed to an impression of your ad within 1 day.	dimension
unique_actions.page_engagement.28d_click	unique_actions.page_engagement.28d_click	The number of unique page engagement actions attributed within 28 days of an ad click.	metric
unique_actions.page_engagement.28d_view	unique_actions.page_engagement.28d_view	The number of unique page engagement actions attributed within 28 days of an ad view.	metric
unique_actions.page_engagement.7d_click	unique_actions.page_engagement.7d_click	Number of unique engagements with a Facebook Page, attributed to a click on your ad within 7 days.	dimension
unique_actions.page_engagement.7d_view	unique_actions.page_engagement.7d_view	The number of unique engagements with your Facebook Page, attributed within 7 days of viewing your ad.	dimension
unique_actions.page_engagement.inline	unique_actions.page_engagement.inline	The number of unique page engagement actions, reported as an inline metric.	metric
unique_actions.page_story	unique_actions.page_story	The number of unique actions related to a page story.	dimension
unique_actions.page_story.1d_click	unique_actions.page_story.1d_click	Number of unique interactions with a Facebook Page story, attributed to a click on your ad within 1 day.	dimension
unique_actions.page_story.1d_view	unique_actions.page_story.1d_view	Number of unique interactions with a Facebook Page story, attributed to an impression of your ad within 1 day.	dimension
unique_actions.page_story.7d_click	unique_actions.page_story.7d_click	Number of unique interactions with a Facebook Page story, attributed to a click on your ad within 7 days.	dimension
unique_actions.photo_view	unique_actions.photo_view	The number of unique photo views attributed to your ad.	dimension
unique_actions.photo_view.1d_click	unique_actions.photo_view.1d_click	Number of unique photo views, attributed to a click on your ad within 1 day.	dimension
unique_actions.photo_view.1d_view	unique_actions.photo_view.1d_view	Number of unique photo views, attributed to an impression of your ad within 1 day.	dimension
unique_actions.photo_view.28d_click	unique_actions.photo_view.28d_click	The number of unique photo view actions attributed within 28 days of an ad click.	metric
unique_actions.photo_view.7d_click	unique_actions.photo_view.7d_click	Number of unique photo views, attributed to a click on your ad within 7 days.	dimension
unique_actions.post	unique_actions.post	The number of unique actions related to your post, such as a share or comment, attributed to your ad.	metric
unique_actions.post.1d_click	unique_actions.post.1d_click	Number of unique interactions with a post, attributed to a click on your ad within 1 day.	dimension
unique_actions.post.1d_view	unique_actions.post.1d_view	Number of unique interactions with a post, attributed to an impression of your ad within 1 day.	dimension
unique_actions.post.28d_click	unique_actions.post.28d_click	The number of unique post actions (e.g., clicks on a post) attributed within 28 days of an ad click.	metric
unique_actions.post.7d_click	unique_actions.post.7d_click	Number of unique interactions with a post, attributed to a click on your ad within 7 days.	dimension
unique_actions.post.7d_view	unique_actions.post.7d_view	The number of unique people who interacted with a post (e.g., reacted, commented, shared) within 7 days of viewing the ad.	dimension
unique_actions.post.inline	unique_actions.post.inline	The number of unique post actions, reported as an inline metric.	metric
unique_actions.post_engagement	unique_actions.post_engagement	The number of unique engagements with your ad’s post content.	metric
unique_actions.post_engagement.1d_click	unique_actions.post_engagement.1d_click	Number of unique engagements with a post (e.g., likes, comments, shares), attributed to a click on your ad within 1 day.	dimension
unique_actions.post_engagement.1d_view	unique_actions.post_engagement.1d_view	Number of unique engagements with a post (e.g., likes, comments, shares), attributed to an impression of your ad within 1 day.	dimension
unique_actions.post_engagement.28d_click	unique_actions.post_engagement.28d_click	The number of unique post engagement actions attributed within 28 days of an ad click.	metric
unique_actions.post_engagement.28d_view	unique_actions.post_engagement.28d_view	The number of unique post engagement actions attributed within 28 days of an ad view.	metric
unique_actions.post_engagement.7d_click	unique_actions.post_engagement.7d_click	Number of unique engagements with a post (e.g., likes, comments, shares), attributed to a click on your ad within 7 days.	dimension
unique_actions.post_engagement.7d_view	unique_actions.post_engagement.7d_view	The number of unique engagements with your ad post, attributed within 7 days of viewing your ad.	dimension
unique_actions.post_engagement.inline	unique_actions.post_engagement.inline	The number of unique post engagement actions, reported as an inline metric.	metric
unique_actions.post_reaction	unique_actions.post_reaction	The number of unique reactions (like, love, wow, haha, sad, angry) to your ad’s post content.	metric
unique_actions.post_reaction.1d_click	unique_actions.post_reaction.1d_click	Number of unique reactions (e.g., Like, Love, Haha) to a post, attributed to a click on your ad within 1 day.	dimension
unique_actions.post_reaction.1d_view	unique_actions.post_reaction.1d_view	Number of unique reactions (e.g., Like, Love, Haha) to a post, attributed to an impression of your ad within 1 day.	dimension
unique_actions.post_reaction.28d_click	unique_actions.post_reaction.28d_click	The number of unique post reaction actions (like, love, etc.) attributed within 28 days of an ad click.	metric
unique_actions.post_reaction.7d_click	unique_actions.post_reaction.7d_click	Number of unique reactions (e.g., Like, Love, Haha) to a post, attributed to a click on your ad within 7 days.	dimension
unique_actions.post_reaction.inline	unique_actions.post_reaction.inline	The number of unique reactions (like, love, haha, wow, sad, or angry) on your ads or boosted posts, reported as an inline metric.	metric
unique_actions.post_save	unique_actions.post_save	The number of unique instances of a user saving a post.	metric
unique_actions.post_story	unique_actions.post_story	The number of unique actions related to a post story.	dimension
unique_actions.post_story.1d_click	unique_actions.post_story.1d_click	Number of unique interactions with a story derived from a post, attributed to a click on your ad within 1 day.	dimension
unique_actions.post_story.1d_view	unique_actions.post_story.1d_view	Number of unique interactions with a story derived from a post, attributed to an impression of your ad within 1 day.	dimension
unique_actions.post_story.7d_click	unique_actions.post_story.7d_click	Number of unique interactions with a story derived from a post, attributed to a click on your ad within 7 days.	dimension
unique_actions.purchase	unique_actions.purchase	The number of unique purchase events.	dimension
unique_actions.purchase.1d_click	unique_actions.purchase.1d_click	Number of unique purchases attributed to a click on your ad within 1 day.	dimension
unique_actions.purchase.1d_view	unique_actions.purchase.1d_view	Number of unique purchases attributed to an impression of your ad within 1 day.	dimension
unique_actions.purchase.7d_click	unique_actions.purchase.7d_click	Number of unique purchases attributed to a click on your ad within 7 days.	dimension
unique_actions.receive_offer	unique_actions.receive_offer	The number of unique users who viewed or clicked on an ad and then performed the ‘receive offer’ action. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API.	dimension
unique_actions.receive_offer.1d_click	unique_actions.receive_offer.1d_click	Number of unique times an offer was claimed, attributed to a click on your ad within 1 day.	dimension
unique_actions.receive_offer.1d_view	unique_actions.receive_offer.1d_view	Number of unique times an offer was claimed, attributed to an impression of your ad within 1 day.	dimension
unique_actions.receive_offer.7d_click	unique_actions.receive_offer.7d_click	Number of unique times an offer was claimed, attributed to a click on your ad within 7 days.	dimension
unique_actions.rsvp	unique_actions.rsvp	The number of unique users who viewed or clicked on an ad and then RSVP’d to an event. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API.	dimension
unique_actions.rsvp.1d_click	unique_actions.rsvp.1d_click	Number of unique RSVPs to an event, attributed to a click on your ad within 1 day.	dimension
unique_actions.rsvp.1d_view	unique_actions.rsvp.1d_view	Number of unique RSVPs to an event, attributed to an impression of your ad within 1 day.	dimension
unique_actions.rsvp.28d_click	unique_actions.rsvp.28d_click	The number of unique RSVP actions (e.g., for an event) attributed within 28 days of clicking the ad.	metric
unique_actions.rsvp.28d_view	unique_actions.rsvp.28d_view	The number of unique RSVP actions (e.g., for an event) attributed within 28 days of viewing the ad.	metric
unique_actions.rsvp.7d_click	unique_actions.rsvp.7d_click	Number of unique RSVPs to an event, attributed to a click on your ad within 7 days.	dimension
unique_actions.rsvp.7d_view	unique_actions.rsvp.7d_view	The number of unique RSVP actions (e.g., for an event) attributed within 7 days of viewing the ad.	metric
unique_actions.search	unique_actions.search	The number of unique users who viewed or clicked on an ad and then performed a search action. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API.	dimension
unique_actions.search.1d_click	unique_actions.search.1d_click	Number of unique searches performed, attributed to a click on your ad within 1 day.	dimension
unique_actions.search.1d_view	unique_actions.search.1d_view	Number of unique searches performed, attributed to an impression of your ad within 1 day.	dimension
unique_actions.search.7d_click	unique_actions.search.7d_click	Number of unique searches performed, attributed to a click on your ad within 7 days.	dimension
unique_actions.store_visit_with_dwell	unique_actions.store_visit_with_dwell	The number of unique users who viewed or clicked on an ad and then visited a physical store, spending a significant amount of time there. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API.	dimension
unique_actions.store_visit_with_dwell.1d_click	unique_actions.store_visit_with_dwell.1d_click	Number of unique store visits with a qualifying dwell time, attributed to a click on your ad within 1 day.	dimension
unique_actions.store_visit_with_dwell.1d_view	unique_actions.store_visit_with_dwell.1d_view	Number of unique store visits with a qualifying dwell time, attributed to an impression of your ad within 1 day.	dimension
unique_actions.store_visit_with_dwell.7d_click	unique_actions.store_visit_with_dwell.7d_click	Number of unique store visits with a qualifying dwell time, attributed to a click on your ad within 7 days.	dimension
unique_actions.submit_application_total	unique_actions.submit_application_total	The total number of unique users who viewed or clicked on an ad and then submitted an application. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API.	dimension
unique_actions.submit_application_total.1d_click	unique_actions.submit_application_total.1d_click	Number of unique total application submissions, attributed to a click on your ad within 1 day.	dimension
unique_actions.submit_application_total.1d_view	unique_actions.submit_application_total.1d_view	Number of unique total application submissions, attributed to an impression of your ad within 1 day.	dimension
unique_actions.submit_application_total.7d_click	unique_actions.submit_application_total.7d_click	Number of unique total application submissions, attributed to a click on your ad within 7 days.	dimension
unique_actions.submit_application_website	unique_actions.submit_application_website	The number of unique users who viewed or clicked on an ad and then submitted an application via a website. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API.	dimension
unique_actions.submit_application_website.1d_click	unique_actions.submit_application_website.1d_click	Number of unique application submissions on a website, attributed to a click on your ad within 1 day.	dimension
unique_actions.submit_application_website.1d_view	unique_actions.submit_application_website.1d_view	Number of unique application submissions on a website, attributed to an impression of your ad within 1 day.	dimension
unique_actions.submit_application_website.7d_click	unique_actions.submit_application_website.7d_click	Number of unique application submissions on a website, attributed to a click on your ad within 7 days.	dimension
unique_actions.subscribe	unique_actions.subscribe	The number of unique users who viewed or clicked on an ad and then subscribed. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API.	dimension
unique_actions.subscribe.1d_click	unique_actions.subscribe.1d_click	Number of unique subscriptions, attributed to a click on your ad within 1 day.	dimension
unique_actions.subscribe.1d_view	unique_actions.subscribe.1d_view	Number of unique subscriptions, attributed to an impression of your ad within 1 day.	dimension
unique_actions.subscribe.7d_click	unique_actions.subscribe.7d_click	Number of unique subscriptions, attributed to a click on your ad within 7 days.	dimension
unique_actions.tab_view	unique_actions.tab_view	The number of unique users who viewed or clicked on an ad and then viewed a tab on a Facebook Page or app. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API.	dimension
unique_actions.tab_view.1d_click	unique_actions.tab_view.1d_click	Number of unique tab views, attributed to a click on your ad within 1 day.	dimension
unique_actions.tab_view.1d_view	unique_actions.tab_view.1d_view	Number of unique tab views, attributed to an impression of your ad within 1 day.	dimension
unique_actions.tab_view.7d_click	unique_actions.tab_view.7d_click	Number of unique tab views, attributed to a click on your ad within 7 days.	dimension
unique_actions.video_view	unique_actions.video_view	The number of unique video views attributed to your ad.	metric
unique_actions.video_view.1d_click	unique_actions.video_view.1d_click	Number of unique video views, attributed to a click on your ad within 1 day.	dimension
unique_actions.video_view.1d_view	unique_actions.video_view.1d_view	Number of unique video views, attributed to an impression of your ad within 1 day.	dimension
unique_actions.video_view.28d_click	unique_actions.video_view.28d_click	The number of unique video view actions attributed within 28 days of an ad click.	dimension
unique_actions.video_view.28d_view	unique_actions.video_view.28d_view	The number of unique video view actions attributed within 28 days of an ad view.	metric
unique_actions.video_view.7d_click	unique_actions.video_view.7d_click	Number of unique video views, attributed to a click on your ad within 7 days.	dimension
unique_actions.video_view.7d_view	unique_actions.video_view.7d_view	The number of unique video views, attributed within 7 days of viewing your ad.	dimension
unique_actions.video_view.inline	unique_actions.video_view.inline	The number of unique video view actions, reported as an inline metric.	metric
unique_actions.view_content	unique_actions.view_content	The number of unique users who viewed or clicked on an ad and then viewed specific content. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API.	dimension
unique_actions.view_content.1d_click	unique_actions.view_content.1d_click	Number of unique content views, attributed to a click on your ad within 1 day.	dimension
unique_actions.view_content.1d_view	unique_actions.view_content.1d_view	Number of unique content views, attributed to an impression of your ad within 1 day.	dimension
unique_actions.view_content.7d_click	unique_actions.view_content.7d_click	Number of unique content views, attributed to a click on your ad within 7 days.	dimension
unique_actions.visit_instagram_profile	unique_actions.visit_instagram_profile	The number of unique people who visited an Instagram profile after seeing an ad.	metric
unique_clicks	unique_clicks	The number of unique people who clicked on your ad.	metric
unique_ctr	unique_ctr	The unique click-through rate, calculated as unique clicks divided by reach.	metric
unique_id	unique_id	A unique identifier assigned to a specific record or entity.	dimension
unique_inline_link_click_ctr	unique_inline_link_click_ctr	The unique click-through rate for clicks on links within your ad that lead to a destination on or off Meta platforms.	metric
unique_inline_link_clicks	unique_inline_link_clicks	The number of unique clicks on links within your ad that lead to a destination on or off Meta platforms.	metric
unique_link_clicks_ctr	unique_link_clicks_ctr	The unique click-through rate for links in your ad.	metric
unique_outbound_clicks	unique_outbound_clicks	The number of unique clicks that took people off Meta platforms.	metric
unique_outbound_clicks.outbound_click	unique_outbound_clicks.outbound_click	The number of unique clicks that took people off Meta platforms.	metric
unique_outbound_clicks.outbound_click.1d_click	unique_outbound_clicks.outbound_click.1d_click	The number of unique clicks on links leading away from Meta platforms, attributed within 1 day of clicking the ad.	metric
unique_outbound_clicks.outbound_click.28d_click	unique_outbound_clicks.outbound_click.28d_click	The number of unique clicks that led users off Meta platforms, attributed within 28 days of a click on your ad.	metric
unique_outbound_clicks.outbound_click.7d_click	unique_outbound_clicks.outbound_click.7d_click	The number of unique users who clicked on a link that led them off Meta-owned properties, attributed to an ad within a 7-day click-through window.	metric
unique_outbound_clicks.outbound_click.inline	unique_outbound_clicks.outbound_click.inline	The number of unique outbound clicks, reported as an inline metric.	metric
unique_outbound_clicks.outbound_clicks	unique_outbound_clicks.outbound_clicks	The number of unique users who clicked on a link that led off Facebook-owned properties. Note: As of October 30, 2024, unique outbound clicks metrics have been deprecated from the Ads Insights API.	dimension
unique_outbound_clicks.outbound_clicks.1d_view	unique_outbound_clicks.outbound_clicks.1d_view	Number of unique outbound clicks, attributed to an impression of your ad within 1 day.	dimension
unique_outbound_clicks.outbound_clicks.7d_click	unique_outbound_clicks.outbound_clicks.7d_click	Number of unique outbound clicks, attributed to a click on your ad within 7 days.	dimension
unique_outbound_clicks_ctr	unique_outbound_clicks_ctr	The unique click-through rate for clicks that took people off Meta platforms.	metric
unique_outbound_clicks_ctr.outbound_click	unique_outbound_clicks_ctr.outbound_click	The unique click-through rate for clicks that took people off Meta platforms.	metric
unique_outbound_clicks_ctr.outbound_click.1d_click	unique_outbound_clicks_ctr.outbound_click.1d_click	The unique click-through rate for outbound clicks (links leading away from Meta platforms), attributed within 1 day of clicking the ad.	metric
unique_outbound_clicks_ctr.outbound_click.28d_click	unique_outbound_clicks_ctr.outbound_click.28d_click	The click-through rate of unique clicks that led users off Meta platforms, attributed within 28 days of a click on your ad.	metric
unique_outbound_clicks_ctr.outbound_click.7d_click	unique_outbound_clicks_ctr.outbound_click.7d_click	The unique click-through rate for outbound clicks (links leading away from Meta platforms), attributed within 7 days of clicking the ad.	metric
unique_outbound_clicks_ctr.outbound_click.inline	unique_outbound_clicks_ctr.outbound_click.inline	The click-through rate (CTR) for unique outbound clicks, reported as an inline metric.	metric
unique_outbound_clicks_ctr.outbound_clicks	unique_outbound_clicks_ctr.outbound_clicks	The percentage of unique users who saw an ad and then clicked on a link that led off Facebook-owned properties. Note: As of October 30, 2024, unique outbound clicks metrics have been deprecated from the Ads Insights API.	dimension
unique_outbound_clicks_ctr.outbound_clicks.1d_view	unique_outbound_clicks_ctr.outbound_clicks.1d_view	The click-through rate (CTR) for unique outbound clicks, attributed to a 1-day view.	dimension
unique_outbound_clicks_ctr.outbound_clicks.7d_click	unique_outbound_clicks_ctr.outbound_clicks.7d_click	The click-through rate (CTR) for unique outbound clicks, attributed to a 7-day click.	dimension
unique_social_clicks	unique_social_clicks	The number of unique clicks on social interactions (e.g., likes, comments, shares) with your ad.	metric
unique_video_continuous_2_sec_watched_actions	unique_video_continuous_2_sec_watched_actions	The number of unique users who watched at least 2 seconds of your video continuously.	metric
unique_video_continuous_2_sec_watched_actions.video_view	unique_video_continuous_2_sec_watched_actions.video_view	Number of unique continuous video views for at least 2 seconds, attributed to your ads.	metric
unique_video_view_15_sec	unique_video_view_15_sec	The number of unique users who viewed a video for at least 15 seconds.	dimension
unique_video_view_15_sec.video_view	unique_video_view_15_sec.video_view	The number of unique video views lasting at least 15 seconds.	metric
valid_impressions_account	valid_impressions_account	The number of legitimate impressions recorded at the ad account level.	metric
valid_impressions_ad	valid_impressions_ad	The number of legitimate impressions recorded at the ad level.	metric
valid_impressions_adset	valid_impressions_adset	The number of legitimate impressions recorded at the ad set level.	metric
valid_impressions_campaign	valid_impressions_campaign	The number of legitimate impressions recorded at the campaign level.	metric
value_omni_addtocart	value_omni_addtocart	The monetary value generated from omnichannel “add to cart” actions.	metric
value_omni_purchase	value_omni_purchase	The monetary value generated from omnichannel purchase actions.	metric
value_omni_viewcontent	value_omni_viewcontent	The monetary value associated with omnichannel “view content” actions.	metric
value_revenue	value_revenue	The total revenue generated from conversions attributed to ads.	metric
values_purchase.7d_click	values_purchase.7d_click	The total value generated from purchases, attributed within 7 days of clicking an ad.	metric
vat	vat	The Value Added Tax (VAT) applied to the advertising costs.	metric
vat_rate	vat_rate	The rate of Value Added Tax (VAT) applied to the advertising costs.	metric
version	version	The API version used for data collection.	dimension
video_10_sec_watched_actions	video_10_sec_watched_actions	The number of times your video ad was watched for at least 10 seconds.	dimension
video_10_sec_watched_actions.video_view	video_10_sec_watched_actions.video_view	The number of times your video ad was watched for at least 10 seconds.	metric
video_10_sec_watched_actions.video_view.1d_click	video_10_sec_watched_actions.video_view.1d_click	The number of video views lasting at least 10 seconds, attributed within 1 day of a click on your ad.	metric
video_10_sec_watched_actions.video_view.1d_view	video_10_sec_watched_actions.video_view.1d_view	The number of times people watched at least 10 seconds of your video ad, attributed to a 1-day view-through window.	metric
video_10_sec_watched_actions.video_view.28d_click	video_10_sec_watched_actions.video_view.28d_click	The number of times people watched at least 10 seconds of your video ad, attributed to a 28-day click-through window.	metric
video_10_sec_watched_actions.video_view.28d_view	video_10_sec_watched_actions.video_view.28d_view	The number of video views lasting at least 10 seconds, attributed within 28 days of viewing your ad.	metric
video_10_sec_watched_actions.video_view.7d_click	video_10_sec_watched_actions.video_view.7d_click	The number of video views lasting at least 10 seconds, attributed within 7 days of a click on your ad.	metric
video_10_sec_watched_actions.video_view.7d_view	video_10_sec_watched_actions.video_view.7d_view	The number of times your video was watched for at least 10 seconds, attributed within 7 days of viewing your ad.	metric
video_10_sec_watched_actions.video_view.action_destination	video_10_sec_watched_actions.video_view.action_destination	The destination where a video view (lasting at least 10 seconds) action occurred.	dimension
video_10_sec_watched_actions.video_view.action_device	video_10_sec_watched_actions.video_view.action_device	The device type on which a video view (lasting at least 10 seconds) action was recorded.	dimension
video_10_sec_watched_actions.video_view.auto_play	video_10_sec_watched_actions.video_view.auto_play	The number of times people watched at least 10 seconds of your video ad where the video auto-played, regardless of attribution window.	metric
video_10_sec_watched_actions.video_view.click_to_play	video_10_sec_watched_actions.video_view.click_to_play	The number of times people watched at least 10 seconds of your video ad where the video was initiated by a click, regardless of attribution window.	metric
video_10_sec_watched_actions.video_view.total	video_10_sec_watched_actions.video_view.total	The total number of times people watched at least 10 seconds of your video ad, across all attribution windows.	metric
video_15_sec_watched_actions	video_15_sec_watched_actions	The number of times your video ad was watched for at least 15 seconds.	metric
video_15_sec_watched_actions.video_view	video_15_sec_watched_actions.video_view	The number of times your video ad was watched for at least 15 seconds.	metric
video_15_sec_watched_actions.video_view.1d_click	video_15_sec_watched_actions.video_view.1d_click	The number of video views lasting at least 15 seconds, attributed within 1 day of a click on your ad.	metric
video_15_sec_watched_actions.video_view.1d_view	video_15_sec_watched_actions.video_view.1d_view	The number of times people watched at least 15 seconds of your video ad, attributed to a 1-day view-through window.	metric
video_15_sec_watched_actions.video_view.28d_click	video_15_sec_watched_actions.video_view.28d_click	The number of times people watched at least 15 seconds of your video ad, attributed to a 28-day click-through window.	metric
video_15_sec_watched_actions.video_view.28d_view	video_15_sec_watched_actions.video_view.28d_view	The number of video views lasting at least 15 seconds, attributed within 28 days of viewing your ad.	metric
video_15_sec_watched_actions.video_view.7d_click	video_15_sec_watched_actions.video_view.7d_click	The number of times people watched at least 15 seconds of your video ad, attributed to a 7-day click-through window.	metric
video_15_sec_watched_actions.video_view.7d_view	video_15_sec_watched_actions.video_view.7d_view	The number of times a video was watched for at least 15 seconds, attributed within 7 days of viewing the ad.	metric
video_15_sec_watched_actions.video_view.auto_play	video_15_sec_watched_actions.video_view.auto_play	The number of times a video ad was watched for at least 15 seconds after auto-playing.	metric
video_15_sec_watched_actions.video_view.click_to_play	video_15_sec_watched_actions.video_view.click_to_play	The number of times a video ad was watched for at least 15 seconds after a user clicked to play it.	metric
video_15_sec_watched_actions.video_view.inline	video_15_sec_watched_actions.video_view.inline	The number of times people watched at least 15 seconds of your video ad as an inline action (occurring on the ad itself).	metric
video_15_sec_watched_actions.video_view.total	video_15_sec_watched_actions.video_view.total	The total number of times a video ad was watched for at least 15 seconds.	metric
video_30_sec_watched_actions	video_30_sec_watched_actions	The number of times your video ad was watched for at least 30 seconds.	metric
video_30_sec_watched_actions.action_destination	video_30_sec_watched_actions.action_destination	The destination where a video view lasting at least 30 seconds occurred.	dimension
video_30_sec_watched_actions.video_view.1d_click	video_30_sec_watched_actions.video_view.1d_click	Number of times a video was watched for at least 30 seconds, attributed to a click on your ad within 1 day.	dimension
video_30_sec_watched_actions.video_view.1d_view	video_30_sec_watched_actions.video_view.1d_view	The number of times people watched at least 30 seconds of your video ad, attributed to a 1-day view-through window.	metric
video_30_sec_watched_actions.video_view.28d_click	video_30_sec_watched_actions.video_view.28d_click	The number of times people watched at least 30 seconds of your video ad, attributed to a 28-day click-through window.	metric
video_30_sec_watched_actions.video_view.28d_view	video_30_sec_watched_actions.video_view.28d_view	The number of video views lasting at least 30 seconds, attributed within 28 days of viewing your ad.	metric
video_30_sec_watched_actions.video_view.7d_click	video_30_sec_watched_actions.video_view.7d_click	The number of times people watched at least 30 seconds of your video ad, attributed to a 7-day click-through window.	metric
video_30_sec_watched_actions.video_view.7d_view	video_30_sec_watched_actions.video_view.7d_view	The number of times your video was watched for at least 30 seconds, attributed within 7 days of viewing your ad.	metric
video_30_sec_watched_actions.video_view.auto_play	video_30_sec_watched_actions.video_view.auto_play	The number of times a video ad was watched for at least 30 seconds after auto-playing.	metric
video_30_sec_watched_actions.video_view.click_to_play	video_30_sec_watched_actions.video_view.click_to_play	The number of times a video ad was watched for at least 30 seconds after a user clicked to play it.	metric
video_30_sec_watched_actions.video_view.inline	video_30_sec_watched_actions.video_view.inline	The number of times people watched at least 30 seconds of your video ad as an inline action (occurring on the ad itself).	metric
video_30_sec_watched_actions.video_view.total	video_30_sec_watched_actions.video_view.total	The total number of times a video ad was watched for at least 30 seconds.	metric
video_30_sec_watched_actions_video_view	video_30_sec_watched_actions_video_view	The total number of times people watched at least 30 seconds of your video ad, regardless of attribution window or specific interaction.	metric
video_3s_views	video_3s_views	The number of times your video was viewed for at least 3 seconds.	metric
video_asset.caption_ids	video_asset.caption_ids	The identifiers for captions associated with a video asset.	dimension
video_asset.id	video_asset.id	The unique identifier of the video asset used in the ad.	metric
video_asset.source	video_asset.source	The source URL or origin of the video asset.	dimension
video_asset.source_image_url	video_asset.source_image_url	The URL of the source image used as a thumbnail or cover for the video asset.	dimension
video_asset.thumbnail_hash	video_asset.thumbnail_hash	A hash identifier for the thumbnail image of the video asset.	dimension
video_asset.thumbnail_url	video_asset.thumbnail_url	The URL of the thumbnail image for the video asset.	dimension
video_asset.url	video_asset.url	The URL of the video asset.	dimension
video_asset.video_id	video_asset.video_id	The unique identifier for the video itself.	dimension
video_asset.video_name	video_asset.video_name	The name or title of the video asset.	dimension
video_avg_percent_watched_actions	video_avg_percent_watched_actions	The average percentage of your video ad that was watched.	dimension
video_avg_percent_watched_actions.video_view	video_avg_percent_watched_actions.video_view	The average percentage of your video ad that was watched.	metric
video_avg_percent_watched_actions.video_view.1d_click	video_avg_percent_watched_actions.video_view.1d_click	The average percentage of your video watched, attributed within 1 day of a click on your ad.	metric
video_avg_percent_watched_actions.video_view.1d_view	video_avg_percent_watched_actions.video_view.1d_view	The average percentage of your video watched, attributed within 1 day of viewing your ad.	metric
video_avg_percent_watched_actions.video_view.28d_click	video_avg_percent_watched_actions.video_view.28d_click	The average percentage of your video that was watched, attributed within 28 days of a click on your ad.	metric
video_avg_percent_watched_actions.video_view.28d_view	video_avg_percent_watched_actions.video_view.28d_view	The average percentage of your video watched, attributed within 28 days of viewing your ad.	metric
video_avg_percent_watched_actions.video_view.7d_click	video_avg_percent_watched_actions.video_view.7d_click	The average percentage of your video watched, attributed within 7 days of a click on your ad.	metric
video_avg_percent_watched_actions.video_view.7d_view	video_avg_percent_watched_actions.video_view.7d_view	The average percentage of your video that was watched, attributed within 7 days of viewing your ad.	metric
video_avg_time_watched_actions	video_avg_time_watched_actions	The average time your video ad was watched, in seconds.	metric
video_avg_time_watched_actions.action_destination	video_avg_time_watched_actions.action_destination	The destination where video actions with an average watch time occurred.	dimension
video_avg_time_watched_actions.video_view	video_avg_time_watched_actions.video_view	The average time your video ad was watched, in seconds.	metric
video_avg_time_watched_actions.video_view.1d_click	video_avg_time_watched_actions.video_view.1d_click	Average time a video was watched, attributed to a click on your ad within 1 day.	dimension
video_avg_time_watched_actions.video_view.1d_view	video_avg_time_watched_actions.video_view.1d_view	Average time a video was watched, attributed to an impression of your ad within 1 day.	dimension
video_avg_time_watched_actions.video_view.28d_click	video_avg_time_watched_actions.video_view.28d_click	The average time spent watching your video, attributed within 28 days of a click on your ad.	dimension
video_avg_time_watched_actions.video_view.28d_view	video_avg_time_watched_actions.video_view.28d_view	The average time spent watching your video, attributed within 28 days of viewing your ad.	metric
video_avg_time_watched_actions.video_view.7d_click	video_avg_time_watched_actions.video_view.7d_click	The average time people watched the video, attributed to an ad click within 7 days.	dimension
video_avg_time_watched_actions.video_view.7d_view	video_avg_time_watched_actions.video_view.7d_view	The average time spent watching your video, attributed within 7 days of viewing your ad.	metric
video_avg_time_watched_actions.video_view.auto_play	video_avg_time_watched_actions.video_view.auto_play	The average time people watched your video when it auto-played.	metric
video_avg_time_watched_actions.video_view.click_to_play	video_avg_time_watched_actions.video_view.click_to_play	The average time people watched your video when they clicked to play it.	metric
video_avg_time_watched_actions.video_view.inline	video_avg_time_watched_actions.video_view.inline	The average time people watched a video, reported as an inline metric.	metric
video_avg_time_watched_actions.video_view.total	video_avg_time_watched_actions.video_view.total	The total average time people watched your video.	metric
video_continuous_2_sec_watched_actions	video_continuous_2_sec_watched_actions	The total number of times your video ad was watched for at least 2 seconds continuously.	metric
video_continuous_2_sec_watched_actions.1d_click	video_continuous_2_sec_watched_actions.1d_click	The total number of times your video ad was watched for at least 2 seconds continuously, attributed to a 1-day click window.	metric
video_continuous_2_sec_watched_actions.1d_view	video_continuous_2_sec_watched_actions.1d_view	The total number of times your video ad was watched for at least 2 seconds continuously, attributed to a 1-day view window.	metric
video_continuous_2_sec_watched_actions.28d_click	video_continuous_2_sec_watched_actions.28d_click	The total number of times your video ad was watched for at least 2 seconds continuously, attributed to a 28-day click window.	metric
video_continuous_2_sec_watched_actions.28d_view	video_continuous_2_sec_watched_actions.28d_view	The total number of times your video ad was watched for at least 2 seconds continuously, attributed to a 28-day view window.	metric
video_continuous_2_sec_watched_actions.7d_click	video_continuous_2_sec_watched_actions.7d_click	The total number of times your video ad was watched for at least 2 seconds continuously, attributed to a 7-day click window.	metric
video_continuous_2_sec_watched_actions.7d_view	video_continuous_2_sec_watched_actions.7d_view	The total number of times your video ad was watched for at least 2 seconds continuously, attributed to a 7-day view window.	metric
video_continuous_2_sec_watched_actions.action_destination	video_continuous_2_sec_watched_actions.action_destination	The destination (e.g., website URL, app store) where users are directed after continuously watching an ad’s video for at least 2 seconds.	dimension
video_continuous_2_sec_watched_actions.video_view	video_continuous_2_sec_watched_actions.video_view	The total number of times your video ad was watched for at least 2 seconds continuously.	dimension
video_continuous_2_sec_watched_actions.video_view.1d_click	video_continuous_2_sec_watched_actions.video_view.1d_click	The total number of times your video ad was watched for at least 2 seconds continuously, attributed to a 1-day click window.	dimension
video_continuous_2_sec_watched_actions.video_view.1d_view	video_continuous_2_sec_watched_actions.video_view.1d_view	The total number of times your video ad was watched for at least 2 seconds continuously, attributed to a 1-day view window.	dimension
video_continuous_2_sec_watched_actions.video_view.28d_click	video_continuous_2_sec_watched_actions.video_view.28d_click	The total number of times your video ad was watched for at least 2 seconds continuously, attributed to a 28-day click window.	dimension
video_continuous_2_sec_watched_actions.video_view.28d_view	video_continuous_2_sec_watched_actions.video_view.28d_view	The number of times a video was watched for at least 2 continuous seconds, attributed within a 28-day view-through window.	metric
video_continuous_2_sec_watched_actions.video_view.7d_click	video_continuous_2_sec_watched_actions.video_view.7d_click	The number of times a video was watched for at least 2 continuous seconds, attributed within a 7-day click-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.7d_view	video_continuous_2_sec_watched_actions.video_view.7d_view	The number of times a video was watched for at least 2 continuous seconds, attributed within a 7-day view-through window.	metric
video_continuous_2_sec_watched_actions.video_view.auto_play	video_continuous_2_sec_watched_actions.video_view.auto_play	The number of times a video was continuously watched for at least 2 seconds due to auto-play.	dimension
video_continuous_2_sec_watched_actions.video_view.auto_play.1d_view	video_continuous_2_sec_watched_actions.video_view.auto_play.1d_view	The number of times a video was continuously watched for at least 2 seconds due to auto-play, attributed within a 1-day view-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.auto_play.28d_view	video_continuous_2_sec_watched_actions.video_view.auto_play.28d_view	The number of times a video was continuously watched for at least 2 seconds due to auto-play, attributed within a 28-day view-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.auto_play.7d_view	video_continuous_2_sec_watched_actions.video_view.auto_play.7d_view	The number of times a video was continuously watched for at least 2 seconds due to auto-play, attributed within a 7-day view-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.auto_play.action_destination	video_continuous_2_sec_watched_actions.video_view.auto_play.action_destination	The destination where users landed after a video was auto-played and watched for at least 2 continuous seconds, and an action was taken.	dimension
video_continuous_2_sec_watched_actions.video_view.auto_play.action_target_id	video_continuous_2_sec_watched_actions.video_view.auto_play.action_target_id	The ID of the destination where users landed after a video was auto-played and watched for at least 2 continuous seconds, and an action was taken.	dimension
video_continuous_2_sec_watched_actions.video_view.click_to_play	video_continuous_2_sec_watched_actions.video_view.click_to_play	The number of times a video was continuously watched for at least 2 seconds after a user clicked to play it.	dimension
video_continuous_2_sec_watched_actions.video_view.click_to_play.1d_click	video_continuous_2_sec_watched_actions.video_view.click_to_play.1d_click	The number of times a video was continuously watched for at least 2 seconds after a user clicked to play it, attributed within a 1-day click-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.click_to_play.28d_click	video_continuous_2_sec_watched_actions.video_view.click_to_play.28d_click	The number of times a video was continuously watched for at least 2 seconds after a user clicked to play it, attributed within a 28-day click-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.click_to_play.7d_click	video_continuous_2_sec_watched_actions.video_view.click_to_play.7d_click	The number of times a video was continuously watched for at least 2 seconds after a user clicked to play it, attributed within a 7-day click-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.click_to_play.action_destination	video_continuous_2_sec_watched_actions.video_view.click_to_play.action_destination	The destination where users landed after a video was clicked to play and watched for at least 2 continuous seconds, and an action was taken.	dimension
video_continuous_2_sec_watched_actions.video_view.click_to_play.action_target_id	video_continuous_2_sec_watched_actions.video_view.click_to_play.action_target_id	The ID of the destination where users landed after a video was clicked to play and watched for at least 2 continuous seconds, and an action was taken.	dimension
video_continuous_2_sec_watched_actions.video_view.inline	video_continuous_2_sec_watched_actions.video_view.inline	The number of continuous 2-second video views for inline video plays.	dimension
video_continuous_2_sec_watched_actions.video_view.total	video_continuous_2_sec_watched_actions.video_view.total	The total number of times a video was watched for at least 2 continuous seconds.	dimension
video_continuous_2_sec_watched_actions.video_view.total.1d_click	video_continuous_2_sec_watched_actions.video_view.total.1d_click	The total number of times a video was watched for at least 2 continuous seconds, attributed within a 1-day click-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.total.1d_view	video_continuous_2_sec_watched_actions.video_view.total.1d_view	The total number of times a video was watched for at least 2 continuous seconds, attributed within a 1-day view-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.total.28d_click	video_continuous_2_sec_watched_actions.video_view.total.28d_click	The total number of times a video was watched for at least 2 continuous seconds, attributed within a 28-day click-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.total.28d_view	video_continuous_2_sec_watched_actions.video_view.total.28d_view	The total number of times a video was watched for at least 2 continuous seconds, attributed within a 28-day view-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.total.7d_click	video_continuous_2_sec_watched_actions.video_view.total.7d_click	The total number of times a video was watched for at least 2 continuous seconds, attributed within a 7-day click-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.total.7d_view	video_continuous_2_sec_watched_actions.video_view.total.7d_view	The total number of times a video was watched for at least 2 continuous seconds, attributed within a 7-day view-through window.	dimension
video_continuous_2_sec_watched_actions.video_view.total.action_destination	video_continuous_2_sec_watched_actions.video_view.total.action_destination	The destination where users landed after a video was watched for at least 2 continuous seconds, and an action was taken.	dimension
video_continuous_2_sec_watched_actions.video_view.total.action_target_id	video_continuous_2_sec_watched_actions.video_view.total.action_target_id	The ID of the destination where users landed after a video was watched for at least 2 continuous seconds, and an action was taken.	dimension
video_duration_second	video_duration_second	The duration of the video asset in seconds.	metric
video_p100_watched_actions	video_p100_watched_actions	The total number of times a video was played at 100% of its length, including plays that skipped to this point.	metric
video_p100_watched_actions.1d_click	video_p100_watched_actions.1d_click	The number of times a video was played at 100% of its length, attributed within a 1-day click-through window.	metric
video_p100_watched_actions.1d_view	video_p100_watched_actions.1d_view	The number of times a video was played at 100% of its length, attributed within a 1-day view-through window.	metric
video_p100_watched_actions.28d_click	video_p100_watched_actions.28d_click	The number of times a video was played at 100% of its length, attributed within a 28-day click-through window.	metric
video_p100_watched_actions.28d_view	video_p100_watched_actions.28d_view	The number of times a video was played at 100% of its length, attributed within a 28-day view-through window.	metric
video_p100_watched_actions.7d_click	video_p100_watched_actions.7d_click	The number of times a video was played at 100% of its length, attributed within a 7-day click-through window.	metric
video_p100_watched_actions.7d_view	video_p100_watched_actions.7d_view	The number of times a video was played at 100% of its length, attributed within a 7-day view-through window.	metric
video_p100_watched_actions.action_destination	video_p100_watched_actions.action_destination	The destination where users landed after a video was played at 100% of its length, and an action was taken.	dimension
video_p100_watched_actions.video_view	video_p100_watched_actions.video_view	The total count of video views that reached 100% of the video’s length.	dimension
video_p100_watched_actions.video_view.1d_click	video_p100_watched_actions.video_view.1d_click	The number of video views that reached 100% of the video’s length, attributed within a 1-day click-through window.	metric
video_p100_watched_actions.video_view.1d_view	video_p100_watched_actions.video_view.1d_view	The number of video views that reached 100% of the video’s length, attributed within a 1-day view-through window.	metric
video_p100_watched_actions.video_view.28d_click	video_p100_watched_actions.video_view.28d_click	The number of video views that reached 100% of the video’s length, attributed within a 28-day click-through window.	metric
video_p100_watched_actions.video_view.28d_view	video_p100_watched_actions.video_view.28d_view	The number of video views that reached 100% of the video’s length, attributed within a 28-day view-through window.	metric
video_p100_watched_actions.video_view.7d_click	video_p100_watched_actions.video_view.7d_click	The number of video views that reached 100% of the video’s length, attributed within a 7-day click-through window.	metric
video_p100_watched_actions.video_view.7d_view	video_p100_watched_actions.video_view.7d_view	The number of video views that reached 100% of the video’s length, attributed within a 7-day view-through window.	metric
video_p100_watched_actions.video_view.auto_play	video_p100_watched_actions.video_view.auto_play	The number of times a video was auto-played and reached 100% of its length.	metric
video_p100_watched_actions.video_view.auto_play.1d_view	video_p100_watched_actions.video_view.auto_play.1d_view	The number of times a video was auto-played and reached 100% of its length, attributed within a 1-day view-through window.	metric
video_p100_watched_actions.video_view.auto_play.28d_view	video_p100_watched_actions.video_view.auto_play.28d_view	The number of times a video was auto-played and reached 100% of its length, attributed within a 28-day view-through window.	metric
video_p100_watched_actions.video_view.auto_play.7d_view	video_p100_watched_actions.video_view.auto_play.7d_view	The number of times a video was auto-played and reached 100% of its length, attributed within a 7-day view-through window.	metric
video_p100_watched_actions.video_view.auto_play.action_destination	video_p100_watched_actions.video_view.auto_play.action_destination	The destination where users landed after a video was auto-played, watched to 100% of its length, and an action was taken.	metric
video_p100_watched_actions.video_view.auto_play.action_target_id	video_p100_watched_actions.video_view.auto_play.action_target_id	The ID of the destination where users landed after a video was auto-played, watched to 100% of its length, and an action was taken.	dimension
video_p100_watched_actions.video_view.click_to_play	video_p100_watched_actions.video_view.click_to_play	The number of times a video was clicked to play and reached 100% of its length.	dimension
video_p100_watched_actions.video_view.click_to_play.1d_click	video_p100_watched_actions.video_view.click_to_play.1d_click	The number of times a video was clicked to play and reached 100% of its length, attributed within a 1-day click-through window.	dimension
video_p100_watched_actions.video_view.click_to_play.28d_click	video_p100_watched_actions.video_view.click_to_play.28d_click	The number of times a video was clicked to play and reached 100% of its length, attributed within a 28-day click-through window.	dimension
video_p100_watched_actions.video_view.click_to_play.7d_click	video_p100_watched_actions.video_view.click_to_play.7d_click	The number of times a video was clicked to play and reached 100% of its length, attributed within a 7-day click-through window.	dimension
video_p100_watched_actions.video_view.click_to_play.action_destination	video_p100_watched_actions.video_view.click_to_play.action_destination	The destination where users landed after a video was clicked to play, watched to 100% of its length, and an action was taken.	dimension
video_p100_watched_actions.video_view.click_to_play.action_target_id	video_p100_watched_actions.video_view.click_to_play.action_target_id	The ID of the destination where users landed after a video was clicked to play, watched to 100% of its length, and an action was taken.	dimension
video_p100_watched_actions.video_view.inline	video_p100_watched_actions.video_view.inline	The number of times people watched 100% of your video ad as an inline action (occurring on the ad itself).	metric
video_p100_watched_actions.video_view.total	video_p100_watched_actions.video_view.total	The total number of video views that reached 100% of the video’s length, encompassing both auto-play and click-to-play.	metric
video_p100_watched_actions.video_view.total.1d_click	video_p100_watched_actions.video_view.total.1d_click	The total number of video views that reached 100% of the video’s length, attributed within a 1-day click-through window.	dimension
video_p100_watched_actions.video_view.total.1d_view	video_p100_watched_actions.video_view.total.1d_view	The total number of video views that reached 100% of the video’s length, attributed within a 1-day view-through window.	metric
video_p100_watched_actions.video_view.total.28d_click	video_p100_watched_actions.video_view.total.28d_click	The total number of video views that reached 100% of the video’s length, attributed within a 28-day click-through window.	dimension
video_p100_watched_actions.video_view.total.28d_view	video_p100_watched_actions.video_view.total.28d_view	The total number of video views that reached 100% of the video’s length, attributed within a 28-day view-through window.	metric
video_p100_watched_actions.video_view.total.7d_click	video_p100_watched_actions.video_view.total.7d_click	The total number of video views that reached 100% of the video’s length, attributed within a 7-day click-through window.	dimension
video_p100_watched_actions.video_view.total.7d_view	video_p100_watched_actions.video_view.total.7d_view	The total number of video views that reached 100% of the video’s length, attributed within a 7-day view-through window.	metric
video_p100_watched_actions.video_view.total.action_destination	video_p100_watched_actions.video_view.total.action_destination	The destination where users landed after a video was watched to 100% of its length, and an action was taken.	metric
video_p100_watched_actions.video_view.total.action_target_id	video_p100_watched_actions.video_view.total.action_target_id	The ID of the destination where users landed after a video was watched to 100% of its length, and an action was taken.	dimension
video_p100_watched_actions_video_view	video_p100_watched_actions_video_view	The total number of times people watched 100% of your video ad, regardless of attribution window or specific interaction.	metric
video_p25_watched_actions	video_p25_watched_actions	The total number of times a video was played at 25% of its length, including plays that skipped to this point.	metric
video_p25_watched_actions.1d_click	video_p25_watched_actions.1d_click	The number of times a video was played at 25% of its length, attributed within a 1-day click-through window.	metric
video_p25_watched_actions.1d_view	video_p25_watched_actions.1d_view	The number of times a video was played at 25% of its length, attributed within a 1-day view-through window.	metric
video_p25_watched_actions.28d_click	video_p25_watched_actions.28d_click	The number of times a video was played at 25% of its length, attributed within a 28-day click-through window.	metric
video_p25_watched_actions.28d_view	video_p25_watched_actions.28d_view	The number of times a video was played at 25% of its length, attributed within a 28-day view-through window.	metric
video_p25_watched_actions.7d_click	video_p25_watched_actions.7d_click	The number of times a video was played at 25% of its length, attributed within a 7-day click-through window.	metric
video_p25_watched_actions.7d_view	video_p25_watched_actions.7d_view	The number of times a video was played at 25% of its length, attributed within a 7-day view-through window.	metric
video_p25_watched_actions.action_destination	video_p25_watched_actions.action_destination	The destination where users landed after a video was played at 25% of its length, and an action was taken.	dimension
video_p25_watched_actions.video_view	video_p25_watched_actions.video_view	The total count of video views that reached 25% of the video’s length.	dimension
video_p25_watched_actions.video_view.1d_click	video_p25_watched_actions.video_view.1d_click	The number of video views that reached 25% of the video’s length, attributed within a 1-day click-through window.	metric
video_p25_watched_actions.video_view.1d_view	video_p25_watched_actions.video_view.1d_view	The number of video views that reached 25% of the video’s length, attributed within a 1-day view-through window.	metric
video_p25_watched_actions.video_view.28d_click	video_p25_watched_actions.video_view.28d_click	The number of video views that reached 25% of the video’s length, attributed within a 28-day click-through window.	metric
video_p25_watched_actions.video_view.28d_view	video_p25_watched_actions.video_view.28d_view	The number of video views that reached 25% of the video’s length, attributed within a 28-day view-through window.	metric
video_p25_watched_actions.video_view.7d_click	video_p25_watched_actions.video_view.7d_click	The number of video views that reached 25% of the video’s length, attributed within a 7-day click-through window.	metric
video_p25_watched_actions.video_view.7d_view	video_p25_watched_actions.video_view.7d_view	The number of video views that reached 25% of the video’s length, attributed within a 7-day view-through window.	metric
video_p25_watched_actions.video_view.auto_play	video_p25_watched_actions.video_view.auto_play	The number of times a video was auto-played and reached 25% of its length.	metric
video_p25_watched_actions.video_view.auto_play.1d_view	video_p25_watched_actions.video_view.auto_play.1d_view	The number of times a video was auto-played and reached 25% of its length, attributed within a 1-day view-through window.	metric
video_p25_watched_actions.video_view.auto_play.28d_view	video_p25_watched_actions.video_view.auto_play.28d_view	The number of times a video was auto-played and reached 25% of its length, attributed within a 28-day view-through window.	metric
video_p25_watched_actions.video_view.auto_play.7d_view	video_p25_watched_actions.video_view.auto_play.7d_view	The number of times a video was auto-played and reached 25% of its length, attributed within a 7-day view-through window.	metric
video_p25_watched_actions.video_view.auto_play.action_destination	video_p25_watched_actions.video_view.auto_play.action_destination	The destination where users landed after a video was auto-played, watched to 25% of its length, and an action was taken.	metric
video_p25_watched_actions.video_view.auto_play.action_target_id	video_p25_watched_actions.video_view.auto_play.action_target_id	The ID of the destination where users landed after a video was auto-played, watched to 25% of its length, and an action was taken.	dimension
video_p25_watched_actions.video_view.click_to_play	video_p25_watched_actions.video_view.click_to_play	The number of times a video was clicked to play and reached 25% of its length.	dimension
video_p25_watched_actions.video_view.click_to_play.1d_click	video_p25_watched_actions.video_view.click_to_play.1d_click	The number of times a video was clicked to play and reached 25% of its length, attributed within a 1-day click-through window.	dimension
video_p25_watched_actions.video_view.click_to_play.28d_click	video_p25_watched_actions.video_view.click_to_play.28d_click	The number of times a video was clicked to play and reached 25% of its length, attributed within a 28-day click-through window.	dimension
video_p25_watched_actions.video_view.click_to_play.7d_click	video_p25_watched_actions.video_view.click_to_play.7d_click	The number of times a video was clicked to play and reached 25% of its length, attributed within a 7-day click-through window.	dimension
video_p25_watched_actions.video_view.click_to_play.action_destination	video_p25_watched_actions.video_view.click_to_play.action_destination	The destination where users landed after a video was clicked to play, watched to 25% of its length, and an action was taken.	dimension
video_p25_watched_actions.video_view.click_to_play.action_target_id	video_p25_watched_actions.video_view.click_to_play.action_target_id	The ID of the destination where users landed after a video was clicked to play, watched to 25% of its length, and an action was taken.	dimension
video_p25_watched_actions.video_view.inline	video_p25_watched_actions.video_view.inline	The number of times people watched 25% or more of your video ad as an inline action (occurring on the ad itself).	metric
video_p25_watched_actions.video_view.total	video_p25_watched_actions.video_view.total	The total number of video views that reached 25% of the video’s length, encompassing both auto-play and click-to-play.	metric
video_p25_watched_actions.video_view.total.1d_click	video_p25_watched_actions.video_view.total.1d_click	The total number of video views that reached 25% of the video’s length, attributed within a 1-day click-through window.	dimension
video_p25_watched_actions.video_view.total.1d_view	video_p25_watched_actions.video_view.total.1d_view	The total number of video views that reached 25% of the video’s length, attributed within a 1-day view-through window.	metric
video_p25_watched_actions.video_view.total.28d_click	video_p25_watched_actions.video_view.total.28d_click	The total number of video views that reached 25% of the video’s length, attributed within a 28-day click-through window.	dimension
video_p25_watched_actions.video_view.total.28d_view	video_p25_watched_actions.video_view.total.28d_view	The total number of video views that reached 25% of the video’s length, attributed within a 28-day view-through window.	metric
video_p25_watched_actions.video_view.total.7d_click	video_p25_watched_actions.video_view.total.7d_click	The total number of video views that reached 25% of the video’s length, attributed within a 7-day click-through window.	dimension
video_p25_watched_actions.video_view.total.7d_view	video_p25_watched_actions.video_view.total.7d_view	The total number of video views that reached 25% of the video’s length, attributed within a 7-day view-through window.	metric
video_p25_watched_actions.video_view.total.action_destination	video_p25_watched_actions.video_view.total.action_destination	The destination where users landed after a video was watched to 25% of its length, and an action was taken.	metric
video_p25_watched_actions.video_view.total.action_target_id	video_p25_watched_actions.video_view.total.action_target_id	The ID of the destination where users landed after a video was watched to 25% of its length, and an action was taken.	dimension
video_p25_watched_actions_video_view	video_p25_watched_actions_video_view	The total number of times people watched 25% or more of your video ad, regardless of attribution window or specific interaction.	metric
video_p50_watched_actions	video_p50_watched_actions	The total number of times a video was played at 50% of its length, including plays that skipped to this point.	metric
video_p50_watched_actions.1d_click	video_p50_watched_actions.1d_click	The number of times a video was played at 50% of its length, attributed within a 1-day click-through window.	metric
video_p50_watched_actions.1d_view	video_p50_watched_actions.1d_view	The number of times a video was played at 50% of its length, attributed within a 1-day view-through window.	metric
video_p50_watched_actions.28d_click	video_p50_watched_actions.28d_click	The number of times a video was played at 50% of its length, attributed within a 28-day click-through window.	metric
video_p50_watched_actions.28d_view	video_p50_watched_actions.28d_view	The number of times a video was played at 50% of its length, attributed within a 28-day view-through window.	metric
video_p50_watched_actions.7d_click	video_p50_watched_actions.7d_click	The number of times a video was played at 50% of its length, attributed within a 7-day click-through window.	metric
video_p50_watched_actions.7d_view	video_p50_watched_actions.7d_view	The number of times a video was played at 50% of its length, attributed within a 7-day view-through window.	metric
video_p50_watched_actions.action_destination	video_p50_watched_actions.action_destination	The destination where users landed after a video was played at 50% of its length, and an action was taken.	dimension
video_p50_watched_actions.video_view	video_p50_watched_actions.video_view	The total count of video views that reached 50% of the video’s length.	metric
video_p50_watched_actions.video_view.1d_click	video_p50_watched_actions.video_view.1d_click	The number of video views that reached 50% of the video’s length, attributed within a 1-day click-through window.	metric
video_p50_watched_actions.video_view.1d_view	video_p50_watched_actions.video_view.1d_view	The number of video views that reached 50% of the video’s length, attributed within a 1-day view-through window.	metric
video_p50_watched_actions.video_view.28d_click	video_p50_watched_actions.video_view.28d_click	The number of video views that reached 50% of the video’s length, attributed within a 28-day click-through window.	metric
video_p50_watched_actions.video_view.28d_view	video_p50_watched_actions.video_view.28d_view	The number of video views that reached 50% of the video’s length, attributed within a 28-day view-through window.	metric
video_p50_watched_actions.video_view.7d_click	video_p50_watched_actions.video_view.7d_click	The number of video views that reached 50% of the video’s length, attributed within a 7-day click-through window.	metric
video_p50_watched_actions.video_view.7d_view	video_p50_watched_actions.video_view.7d_view	The number of times a video was viewed for at least 50% of its length, attributed within 7 days of viewing the ad.	metric
video_p50_watched_actions.video_view.auto_play	video_p50_watched_actions.video_view.auto_play	The number of times a video was automatically played for at least 50% of its length.	metric
video_p50_watched_actions.video_view.auto_play.1d_view	video_p50_watched_actions.video_view.auto_play.1d_view	The number of times a video was automatically played for at least 50% of its length, attributed within 1 day of viewing the ad.	metric
video_p50_watched_actions.video_view.auto_play.28d_view	video_p50_watched_actions.video_view.auto_play.28d_view	The number of times a video was automatically played for at least 50% of its length, attributed within 28 days of viewing the ad.	metric
video_p50_watched_actions.video_view.auto_play.7d_view	video_p50_watched_actions.video_view.auto_play.7d_view	The number of times a video was automatically played for at least 50% of its length, attributed within 7 days of viewing the ad.	metric
video_p50_watched_actions.video_view.auto_play.action_destination	video_p50_watched_actions.video_view.auto_play.action_destination	The destination where people went after an auto-played video was viewed for at least 50% of its length.	metric
video_p50_watched_actions.video_view.auto_play.action_target_id	video_p50_watched_actions.video_view.auto_play.action_target_id	The ID of the destination where people went after an auto-played video was viewed for at least 50% of its length.	dimension
video_p50_watched_actions.video_view.click_to_play	video_p50_watched_actions.video_view.click_to_play	The number of times a video was clicked to play and watched for at least 50% of its length.	dimension
video_p50_watched_actions.video_view.click_to_play.1d_click	video_p50_watched_actions.video_view.click_to_play.1d_click	The number of times a video was clicked to play and watched for at least 50% of its length, attributed within 1 day of clicking the ad.	dimension
video_p50_watched_actions.video_view.click_to_play.28d_click	video_p50_watched_actions.video_view.click_to_play.28d_click	The number of times a video was clicked to play and watched for at least 50% of its length, attributed within 28 days of clicking the ad.	dimension
video_p50_watched_actions.video_view.click_to_play.7d_click	video_p50_watched_actions.video_view.click_to_play.7d_click	The number of times a video was clicked to play and watched for at least 50% of its length, attributed within 7 days of clicking the ad.	dimension
video_p50_watched_actions.video_view.click_to_play.action_destination	video_p50_watched_actions.video_view.click_to_play.action_destination	The destination where people went after a clicked-to-play video was viewed for at least 50% of its length.	dimension
video_p50_watched_actions.video_view.click_to_play.action_target_id	video_p50_watched_actions.video_view.click_to_play.action_target_id	The ID of the destination where people went after a clicked-to-play video was viewed for at least 50% of its length.	dimension
video_p50_watched_actions.video_view.inline	video_p50_watched_actions.video_view.inline	The number of times people watched 50% or more of your video ad as an inline action (occurring on the ad itself).	metric
video_p50_watched_actions.video_view.total	video_p50_watched_actions.video_view.total	The total number of times a video was viewed for at least 50% of its length.	metric
video_p50_watched_actions.video_view.total.1d_click	video_p50_watched_actions.video_view.total.1d_click	The total number of times a video was viewed for at least 50% of its length, attributed within 1 day of clicking the ad.	dimension
video_p50_watched_actions.video_view.total.1d_view	video_p50_watched_actions.video_view.total.1d_view	The total number of times a video was viewed for at least 50% of its length, attributed within 1 day of viewing the ad.	metric
video_p50_watched_actions.video_view.total.28d_click	video_p50_watched_actions.video_view.total.28d_click	The total number of times a video was viewed for at least 50% of its length, attributed within 28 days of clicking the ad.	dimension
video_p50_watched_actions.video_view.total.28d_view	video_p50_watched_actions.video_view.total.28d_view	The total number of times a video was viewed for at least 50% of its length, attributed within 28 days of viewing the ad.	metric
video_p50_watched_actions.video_view.total.7d_click	video_p50_watched_actions.video_view.total.7d_click	The total number of times a video was viewed for at least 50% of its length, attributed within 7 days of clicking the ad.	dimension
video_p50_watched_actions.video_view.total.7d_view	video_p50_watched_actions.video_view.total.7d_view	The total number of times a video was viewed for at least 50% of its length, attributed within 7 days of viewing the ad.	metric
video_p50_watched_actions.video_view.total.action_destination	video_p50_watched_actions.video_view.total.action_destination	The destination where people went after a video was viewed for at least 50% of its length.	metric
video_p50_watched_actions.video_view.total.action_target_id	video_p50_watched_actions.video_view.total.action_target_id	The ID of the destination where people went after a video was viewed for at least 50% of its length.	dimension
video_p50_watched_actions_video_view	video_p50_watched_actions_video_view	The total number of times people watched 50% or more of your video ad, regardless of attribution window or specific interaction.	metric
video_p75_watched_actions	video_p75_watched_actions	The number of times a video was viewed for at least 75% of its length.	metric
video_p75_watched_actions.1d_click	video_p75_watched_actions.1d_click	The number of times a video was viewed for at least 75% of its length, attributed within 1 day of clicking the ad.	metric
video_p75_watched_actions.1d_view	video_p75_watched_actions.1d_view	The number of times a video was viewed for at least 75% of its length, attributed within 1 day of viewing the ad.	metric
video_p75_watched_actions.28d_click	video_p75_watched_actions.28d_click	The number of times a video was viewed for at least 75% of its length, attributed within 28 days of clicking the ad.	metric
video_p75_watched_actions.28d_view	video_p75_watched_actions.28d_view	The number of times a video was viewed for at least 75% of its length, attributed within 28 days of viewing the ad.	metric
video_p75_watched_actions.7d_click	video_p75_watched_actions.7d_click	The number of times a video was viewed for at least 75% of its length, attributed within 7 days of clicking the ad.	metric
video_p75_watched_actions.7d_view	video_p75_watched_actions.7d_view	The number of times a video was viewed for at least 75% of its length, attributed within 7 days of viewing the ad.	metric
video_p75_watched_actions.action_destination	video_p75_watched_actions.action_destination	The destination where people went after a video was viewed for at least 75% of its length.	dimension
video_p75_watched_actions.video_view	video_p75_watched_actions.video_view	The number of times a video was viewed for at least 75% of its length.	dimension
video_p75_watched_actions.video_view.1d_click	video_p75_watched_actions.video_view.1d_click	The number of times a video was viewed for at least 75% of its length, attributed within 1 day of clicking the ad.	metric
video_p75_watched_actions.video_view.1d_view	video_p75_watched_actions.video_view.1d_view	The number of times a video was viewed for at least 75% of its length, attributed within 1 day of viewing the ad.	metric
video_p75_watched_actions.video_view.28d_click	video_p75_watched_actions.video_view.28d_click	The number of times a video was viewed for at least 75% of its length, attributed within 28 days of clicking the ad.	metric
video_p75_watched_actions.video_view.28d_view	video_p75_watched_actions.video_view.28d_view	The number of times a video was viewed for at least 75% of its length, attributed within 28 days of viewing the ad.	metric
video_p75_watched_actions.video_view.7d_click	video_p75_watched_actions.video_view.7d_click	The number of times a video was viewed for at least 75% of its length, attributed within 7 days of clicking the ad.	metric
video_p75_watched_actions.video_view.7d_view	video_p75_watched_actions.video_view.7d_view	The number of times a video was viewed for at least 75% of its length, attributed within 7 days of viewing the ad.	metric
video_p75_watched_actions.video_view.auto_play	video_p75_watched_actions.video_view.auto_play	The number of times a video was automatically played for at least 75% of its length.	metric
video_p75_watched_actions.video_view.auto_play.1d_view	video_p75_watched_actions.video_view.auto_play.1d_view	The number of times a video was automatically played for at least 75% of its length, attributed within 1 day of viewing the ad.	metric
video_p75_watched_actions.video_view.auto_play.28d_view	video_p75_watched_actions.video_view.auto_play.28d_view	The number of times a video was automatically played for at least 75% of its length, attributed within 28 days of viewing the ad.	metric
video_p75_watched_actions.video_view.auto_play.7d_view	video_p75_watched_actions.video_view.auto_play.7d_view	The number of times a video was automatically played for at least 75% of its length, attributed within 7 days of viewing the ad.	metric
video_p75_watched_actions.video_view.auto_play.action_destination	video_p75_watched_actions.video_view.auto_play.action_destination	The destination where people went after an auto-played video was viewed for at least 75% of its length.	metric
video_p75_watched_actions.video_view.auto_play.action_target_id	video_p75_watched_actions.video_view.auto_play.action_target_id	The ID of the destination where people went after an auto-played video was viewed for at least 75% of its length.	dimension
video_p75_watched_actions.video_view.click_to_play	video_p75_watched_actions.video_view.click_to_play	The number of times a video was clicked to play and watched for at least 75% of its length.	dimension
video_p75_watched_actions.video_view.click_to_play.1d_click	video_p75_watched_actions.video_view.click_to_play.1d_click	The number of times a video was clicked to play and watched for at least 75% of its length, attributed within 1 day of clicking the ad.	dimension
video_p75_watched_actions.video_view.click_to_play.28d_click	video_p75_watched_actions.video_view.click_to_play.28d_click	The number of times a video was clicked to play and watched for at least 75% of its length, attributed within 28 days of clicking the ad.	dimension
video_p75_watched_actions.video_view.click_to_play.7d_click	video_p75_watched_actions.video_view.click_to_play.7d_click	The number of times a video was clicked to play and watched for at least 75% of its length, attributed within 7 days of clicking the ad.	dimension
video_p75_watched_actions.video_view.click_to_play.action_destination	video_p75_watched_actions.video_view.click_to_play.action_destination	The destination where people went after a clicked-to-play video was viewed for at least 75% of its length.	dimension
video_p75_watched_actions.video_view.click_to_play.action_target_id	video_p75_watched_actions.video_view.click_to_play.action_target_id	The ID of the destination where people went after a clicked-to-play video was viewed for at least 75% of its length.	dimension
video_p75_watched_actions.video_view.inline	video_p75_watched_actions.video_view.inline	The number of times people watched 75% or more of your video ad as an inline action (occurring on the ad itself).	metric
video_p75_watched_actions.video_view.total	video_p75_watched_actions.video_view.total	The total number of times a video was viewed for at least 75% of its length.	metric
video_p75_watched_actions.video_view.total.1d_click	video_p75_watched_actions.video_view.total.1d_click	The total number of times a video was viewed for at least 75% of its length, attributed within 1 day of clicking the ad.	dimension
video_p75_watched_actions.video_view.total.1d_view	video_p75_watched_actions.video_view.total.1d_view	The total number of times a video was viewed for at least 75% of its length, attributed within 1 day of viewing the ad.	metric
video_p75_watched_actions.video_view.total.28d_click	video_p75_watched_actions.video_view.total.28d_click	The total number of times a video was viewed for at least 75% of its length, attributed within 28 days of clicking the ad.	dimension
video_p75_watched_actions.video_view.total.28d_view	video_p75_watched_actions.video_view.total.28d_view	The total number of times a video was viewed for at least 75% of its length, attributed within 28 days of viewing the ad.	metric
video_p75_watched_actions.video_view.total.7d_click	video_p75_watched_actions.video_view.total.7d_click	The total number of times a video was viewed for at least 75% of its length, attributed within 7 days of clicking the ad.	dimension
video_p75_watched_actions.video_view.total.7d_view	video_p75_watched_actions.video_view.total.7d_view	The total number of times a video was viewed for at least 75% of its length, attributed within 7 days of viewing the ad.	metric
video_p75_watched_actions.video_view.total.action_destination	video_p75_watched_actions.video_view.total.action_destination	The destination where people went after a video was viewed for at least 75% of its length.	metric
video_p75_watched_actions.video_view.total.action_target_id	video_p75_watched_actions.video_view.total.action_target_id	The ID of the destination where people went after a video was viewed for at least 75% of its length.	dimension
video_p75_watched_actions_video_view	video_p75_watched_actions_video_view	The total number of times people watched 75% or more of your video ad, regardless of attribution window or specific interaction.	metric
video_p95_watched_actions	video_p95_watched_actions	The number of times a video was viewed for at least 95% of its length.	metric
video_p95_watched_actions.action_destination	video_p95_watched_actions.action_destination	The destination where video views reaching the 95th percentile watch time occurred.	dimension
video_p95_watched_actions.video_view	video_p95_watched_actions.video_view	The number of times a video was viewed for at least 95% of its length.	metric
video_p95_watched_actions.video_view.1d_click	video_p95_watched_actions.video_view.1d_click	The number of video views where 95% of the video was watched, attributed within 1 day of a click on your ad.	metric
video_p95_watched_actions.video_view.1d_view	video_p95_watched_actions.video_view.1d_view	The number of times people watched 95% or more of your video ad, attributed to a 1-day view-through window.	metric
video_p95_watched_actions.video_view.28d_click	video_p95_watched_actions.video_view.28d_click	The number of times people watched 95% or more of your video ad, attributed to a 28-day click-through window.	metric
video_p95_watched_actions.video_view.28d_view	video_p95_watched_actions.video_view.28d_view	The number of video views where 95% of the video was watched, attributed within 28 days of viewing your ad.	metric
video_p95_watched_actions.video_view.7d_click	video_p95_watched_actions.video_view.7d_click	The number of times people watched 95% or more of your video ad, attributed to a 7-day click-through window.	metric
video_p95_watched_actions.video_view.7d_view	video_p95_watched_actions.video_view.7d_view	The 95th percentile of time spent watching your video, attributed within 7 days of viewing your ad.	metric
video_p95_watched_actions.video_view.auto_play	video_p95_watched_actions.video_view.auto_play	The number of times people watched 95% or more of your video ad where the video auto-played, regardless of attribution window.	metric
video_p95_watched_actions.video_view.click_to_play	video_p95_watched_actions.video_view.click_to_play	The number of times people watched 95% or more of your video ad where the video was initiated by a click, regardless of attribution window.	metric
video_p95_watched_actions.video_view.inline	video_p95_watched_actions.video_view.inline	The number of times people watched 95% or more of your video ad as an inline action (occurring on the ad itself).	metric
video_p95_watched_actions.video_view.total	video_p95_watched_actions.video_view.total	The total number of times people watched 95% or more of your video ad, across all attribution windows.	metric
video_play_actions	video_play_actions	The number of times a video ad was played.	metric
video_play_actions.video_view	video_play_actions.video_view	The number of times a video ad was played.	metric
video_play_actions.video_view.1d_click	video_play_actions.video_view.1d_click	The number of times your video ad was played, attributed to a 1-day click-through window.	metric
video_play_actions.video_view.1d_view	video_play_actions.video_view.1d_view	The number of video view actions attributed to an ad within 1 day of a view.	metric
video_play_actions.video_view.28d_click	video_play_actions.video_view.28d_click	The number of times your video ad was played, attributed to a 28-day click-through window.	dimension
video_play_actions.video_view.28d_view	video_play_actions.video_view.28d_view	Total number of video plays (starts to play), attributed within a 28-day view window.	metric
video_play_actions.video_view.7d_click	video_play_actions.video_view.7d_click	The number of video view actions attributed to an ad within 7 days of a click.	metric
video_play_actions.video_view.7d_view	video_play_actions.video_view.7d_view	The number of times your video ad was played, attributed to a 7-day view-through window.	metric
video_play_actions.video_view.auto_play	video_play_actions.video_view.auto_play	The number of times your video ad was played where the video auto-played, regardless of attribution window.	metric
video_play_actions.video_view.click_to_play	video_play_actions.video_view.click_to_play	The number of times your video ad was played where the video was initiated by a click, regardless of attribution window.	metric
video_play_actions.video_view.inline	video_play_actions.video_view.inline	The number of times your video ad was played as an inline action (occurring on the ad itself).	metric
video_play_actions.video_view.total	video_play_actions.video_view.total	The total number of times your video ad was played, across all attribution windows.	metric
video_play_actions_video_view	video_play_actions_video_view	The total number of times your video ad was played, regardless of attribution window or specific interaction.	metric
video_play_curve_actions	video_play_curve_actions	A video-play based curve graph illustrating the percentage of video plays that reached a given second.	metric
video_play_curve_actions.video_view	video_play_curve_actions.video_view	The count of video view actions, categorized by video play curve statistics.	dimension
video_play_retention_0_to_15s_actions	video_play_retention_0_to_15s_actions	The number of times a video was played and watched for 0 to 15 seconds.	metric
video_play_retention_20_to_60s_actions	video_play_retention_20_to_60s_actions	The number of times a video was played and watched for 20 to 60 seconds.	metric
video_play_retention_graph_actions	video_play_retention_graph_actions	A graph illustrating the percentage of video plays that reached a given second.	metric
video_starts	video_starts	The number of times your video started playing.	metric
video_thruplay_watched_actions	video_thruplay_watched_actions	The number of times a video was played to completion, or for at least 15 seconds, whichever came first.	metric
video_thruplay_watched_actions.action_destination	video_thruplay_watched_actions.action_destination	The destination where video ‘thruplay’ actions (watched to completion or for at least 15 seconds) occurred.	dimension
video_thruplay_watched_actions.video_view	video_thruplay_watched_actions.video_view	The number of times a video was played to completion, or for at least 15 seconds, whichever came first.	metric
video_thruplay_watched_actions.video_view.1d_click	video_thruplay_watched_actions.video_view.1d_click	The number of times your video ad was played to completion or for at least 15 seconds, attributed to a 1-day click-through window.	metric
video_thruplay_watched_actions.video_view.1d_view	video_thruplay_watched_actions.video_view.1d_view	The number of video thruplay (watched to completion or for a significant duration) view actions attributed to an ad within 1 day of a view.	metric
video_thruplay_watched_actions.video_view.28d_click	video_thruplay_watched_actions.video_view.28d_click	The number of times your video ad was played to completion or for at least 15 seconds, attributed to a 28-day click-through window.	metric
video_thruplay_watched_actions.video_view.28d_view	video_thruplay_watched_actions.video_view.28d_view	Total number of video plays watched to 95% completion, attributed within a 28-day view window.	metric
video_thruplay_watched_actions.video_view.7d_click	video_thruplay_watched_actions.video_view.7d_click	The number of video thruplay (watched to completion or for a significant duration) view actions attributed to an ad within 7 days of a click.	metric
video_thruplay_watched_actions.video_view.7d_view	video_thruplay_watched_actions.video_view.7d_view	The number of times your video ad was played to completion or for at least 15 seconds, attributed to a 7-day view-through window.	metric
video_thruplay_watched_actions.video_view.auto_play	video_thruplay_watched_actions.video_view.auto_play	The number of times your video ad was played to completion or for at least 15 seconds where the video auto-played, regardless of attribution window.	metric
video_thruplay_watched_actions.video_view.click_to_play	video_thruplay_watched_actions.video_view.click_to_play	The number of times your video ad was played to completion or for at least 15 seconds where the video was initiated by a click, regardless of attribution window.	metric
video_thruplay_watched_actions.video_view.inline	video_thruplay_watched_actions.video_view.inline	The number of times your video ad was played to completion or for at least 15 seconds as an inline action (occurring on the ad itself).	metric
video_thruplay_watched_actions.video_view.total	video_thruplay_watched_actions.video_view.total	The total number of times your video ad was played to completion or for at least 15 seconds, across all attribution windows.	metric
video_time_watched_actions	video_time_watched_actions	The total amount of time people spent watching video ads.	metric
website purchase	website purchase	The total number of purchases that occurred on the website.	metric
website purchase conversion value	website purchase conversion value	The total value of all purchases that occurred on the website.	metric
website_ctr	website_ctr	The Click-Through Rate for website links.	metric
website_ctr.link_click	website_ctr.link_click	The Click-Through Rate measured by the number of clicks on ad links to website destinations.	dimension
website_ctr.link_click.1d_click	website_ctr.link_click.1d_click	The percentage of times people saw your ad and performed a link click to your website, attributed within 1 day of a click on your ad.	dimension
website_ctr.link_click.1d_view	website_ctr.link_click.1d_view	The percentage of times people saw your ad and performed a link click to your website, attributed within 1 day of viewing your ad.	dimension
website_ctr.link_click.28d_click	website_ctr.link_click.28d_click	The percentage of times people saw your ad and performed a link click to your website, attributed within 28 days of a click on your ad.	dimension
website_ctr.link_click.28d_view	website_ctr.link_click.28d_view	The percentage of times people saw your ad and performed a link click to your website, attributed within 28 days of viewing your ad.	dimension
website_ctr.link_click.7d_click	website_ctr.link_click.7d_click	The percentage of times people saw your ad and performed a link click to your website, attributed within 7 days of a click on your ad.	dimension
website_ctr.link_click.7d_view	website_ctr.link_click.7d_view	The percentage of times people saw your ad and performed a link click to your website, attributed within 7 days of viewing your ad.	dimension
website_purchase_roas	website_purchase_roas	The Return On Ad Spend (ROAS) generated from website purchases.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase	website_purchase_roas.offsite_conversion.fb_pixel_purchase	The Return On Ad Spend (ROAS) generated from offsite purchases tracked by the Facebook Pixel.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_click	website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_click	The Return on Ad Spend (ROAS) for website purchases tracked via Facebook Pixel, attributed to an ad within a 1-day click-through window.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view	website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view	The return on ad spend (ROAS) for website purchases, attributed to a 1-day view-through window, based on Facebook Pixel data.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase.28d_click	website_purchase_roas.offsite_conversion.fb_pixel_purchase.28d_click	The return on ad spend (ROAS) for website purchases, attributed to a 28-day click-through window, based on Facebook Pixel data.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase.28d_view	website_purchase_roas.offsite_conversion.fb_pixel_purchase.28d_view	The Return on Ad Spend (ROAS) for website purchases tracked by the Facebook Pixel, attributed within 28 days of an impression of your ad.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click	website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click	Return on ad spend from website purchases tracked by the Facebook Pixel, attributed to a click on your ad within 7 days.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_view	website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_view	The Return on Ad Spend (ROAS) for website purchases tracked by the Facebook Pixel, attributed within 7 days of an impression of your ad.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase.action_destination	website_purchase_roas.offsite_conversion.fb_pixel_purchase.action_destination	The Return On Ad Spend (ROAS) for website purchases, specifically for offsite conversions tracked via Facebook Pixel, broken down by the action destination.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase.action_device	website_purchase_roas.offsite_conversion.fb_pixel_purchase.action_device	The Return On Ad Spend (ROAS) for website purchases, specifically for offsite conversions tracked via Facebook Pixel, broken down by the action device.	dimension
website_url_utm_campaign	website_url_utm_campaign	The UTM campaign tag extracted from the website URL, used for tracking marketing campaigns.	dimension
website_url_utm_medium	website_url_utm_medium	The UTM medium tag extracted from the website URL, indicating the advertising medium.	dimension
website_url_utm_source	website_url_utm_source	The UTM source tag extracted from the website URL, indicating the origin of traffic.	dimension
week_num	week_num	The number of the week within the year.	metric
weekday_0	weekday_0	A numerical representation of the first day of the week (e.g., 0 for Sunday or Monday depending on locale).	metric
weekday_1	weekday_1	A numerical representation of the second day of the week (e.g., 1 for Monday or Tuesday depending on locale).	metric
year_month	year_month	The year and month for which the ad performance data is reported.	dimension