Facebook Ads: Most-used fields#
The table below gives information about most-used fields that you can import from Facebook Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
APP_INSTALLS |
actions.omni_app_install |
Campaign objective focused on driving installations of a mobile application. |
metric |
Ad Format |
Ad Format |
The format of the advertisement (e.g., image, video, carousel). |
dimension |
AddToCart |
AddToCart |
The number of times an item was added to a shopping cart, attributed to your ads. This metric represents a conversion event indicating user interest in a product. |
metric |
AddToCartValue |
AddToCartValue |
The total value generated from items added to shopping carts, attributed to your ads. |
metric |
Audience |
Audience |
The target group of people for the ad campaign, defined by demographics, interests, and behaviors. |
dimension |
BRAND_AWARENESS |
estimated_ad_recallers |
Campaign objective focused on increasing the awareness and recall of a brand among the target audience. |
metric |
Buy Type |
Buy Type |
The method by which ads are purchased and targeted, such as auction bidding or reach and frequency buying. |
dimension |
Campaign ID |
Campaign ID |
The unique identifier for the ad campaign. |
metric |
Campaign Name |
Campaign Name |
The name of the advertising campaign. |
dimension |
Cost Type |
Cost Type |
The type of bidding strategy or cost metric used for the ad (e.g., CPC, CPM, oCPM). |
dimension |
Date Created |
Date Created |
The date when the ad object (e.g., ad, ad set, or campaign) was created. This corresponds to ‘created_time’ for ad objects or ‘date_start’ for insights data. |
dimension |
EVENT_RESPONSES |
actions.rsvp |
Campaign objective aimed at increasing user responses or RSVPs to an event. |
metric |
End Date |
End Date |
The end date of the ad campaign or ad set. |
dimension |
Engagements |
Engagements |
Total number of engagements with your ads, posts, or page. |
dimension |
Followers |
Followers |
The number of followers an Instagram account has, associated with the ad. |
dimension |
Format |
Format |
The creative format of the ad, such as image, video, carousel, or instant experience. The Insights API includes ad_format_asset and media_format as breakdowns. |
dimension |
Format Size |
Format Size |
The dimensions or file size of the ad creative, such as image resolution or video file size. |
dimension |
LEAD_GENERATION |
actions.lead |
Campaign objective focused on collecting lead information from potential customers. |
metric |
LINK_CLICKS |
actions.link_click |
The total number of clicks on links within an advertisement that lead to a specific destination. |
metric |
Leads |
Leads |
Total number of lead generation conversions attributed to your ads. |
dimension |
MESSAGES |
actions.onsite_conversion.messaging_conversation_started_7d |
Campaign objective focused on initiating conversations through messaging platforms like Messenger. |
metric |
Media Type |
Media Type |
The type of media used in the ad creative (e.g., image, video). |
dimension |
OFFER_CLAIMS |
actions.receive_offer |
Campaign objective for tracking the number of times users claim offers presented in an advertisement. |
metric |
PAGE_LIKES |
actions.like |
Campaign objective aimed at increasing the number of likes for a Facebook Page. |
metric |
POST_ENGAGEMENT |
actions.post_engagement |
Campaign objective focused on increasing interactions with a post, including likes, comments, and shares. |
metric |
PRODUCT_CATALOG_SALES |
actions.purchase |
Campaign objective designed to drive sales from a product catalog. |
metric |
Placement |
Placement |
The location where your ad was shown (e.g., Facebook News Feed, Instagram Stories, Audience Network). |
dimension |
Platform |
Platform |
The platform where the ad was displayed (e.g., Facebook, Instagram, Audience Network). |
dimension |
Revenue |
Revenue |
The total income generated from advertising efforts. |
metric |
Served Impressions |
Served Impressions |
The total number of times your ad was displayed. |
metric |
Start Date |
Start Date |
The start date of the ad campaign or ad set. |
dimension |
Targeting |
Targeting |
A general description of the audience targeting criteria used for the ad set. |
dimension |
Targeting Category |
Targeting Category |
The category of audience targeting used (e.g., interests, demographics). |
dimension |
Time Period |
Time Period |
The time period for which the data is reported. |
dimension |
TotalPurchase |
TotalPurchase |
The total number of purchases made, attributed to your ads. This is a key conversion metric for sales performance. |
metric |
TotalPurchaseValue |
TotalPurchaseValue |
The total value of all purchases made, attributed to your ads. |
metric |
TotalRoas |
TotalRoas |
The total return on ad spend (ROAS) across all purchases or conversions attributed to your ads. |
metric |
VIDEO_VIEWS |
video_30_sec_watched_actions.video_view |
The number of times a video was watched for at least 30 seconds, or its entire duration if shorter, attributed to your ads. |
metric |
Video Fully Played |
Video Fully Played |
Number of times your video ad was played to 100% completion. |
metric |
Video Length |
Video Length |
The duration of the video creative in the advertisement. |
dimension |
Video Played 25% |
Video Played 25% |
Number of times your video ad was played to at least 25% of its length. |
metric |
Video Played 50% |
Video Played 50% |
Number of times your video ad was played to at least 50% of its length. |
metric |
Video Played 75% |
Video Played 75% |
Number of times your video ad was played to at least 75% of its length. |
metric |
Video Views |
Video Views |
The total number of times your video ad was viewed. |
metric |
Year |
Year |
The year in which the ad data was recorded. |
metric |
Year Month |
Year Month |
The year and month for which the data is reported, used for time-based aggregation. |
metric |
account_account_status |
account_account_status |
The current operational status of the advertising account. |
dimension |
account_amount_spent |
account_amount_spent |
The total monetary amount spent on advertising by this account. |
dimension |
account_balance |
account_balance |
The current outstanding balance or amount due for the ad account. |
dimension |
account_business_city |
account_business_city |
The city of the business associated with the ad account. |
dimension |
account_business_country_code |
account_business_country_code |
The country code of the business associated with the ad account. |
dimension |
account_business_id |
account_business_id |
The unique identifier for the business associated with the ad account. |
dimension |
account_business_name |
account_business_name |
The name of the business associated with the ad account. |
dimension |
account_currency |
account_currency |
The currency in which the ad account operates and reports financial metrics. |
dimension |
account_funding_source_details |
Details about the funding source used for the ad account. |
dimension |
|
account_id |
The unique identification number for the advertising account. |
dimension |
|
account_name |
account_name |
The name assigned to the advertising account. |
dimension |
account_spend_cap |
account_spend_cap |
The maximum spending limit set for the advertising account. |
dimension |
account_timezone_id |
account_timezone_id |
The ID of the timezone configured for the ad account, affecting reporting timestamps. |
dimension |
account_timezone_name |
account_timezone_name |
The name of the timezone configured for the ad account, affecting reporting timestamps. |
dimension |
account_timezone_offset_hours_utc |
account_timezone_offset_hours_utc |
The UTC offset in hours for the timezone configured for the ad account, affecting reporting timestamps. |
dimension |
action_attribution_window |
action_attribution_window |
The timeframe (e.g., 1-day click, 7-day view) within which a user’s action is attributed to a specific advertisement. |
dimension |
action_carousel_card_name |
action_carousel_card_name |
The name or headline of the carousel card that users engaged with in an ad. |
dimension |
action_custom_name |
action_custom_name |
The name of a custom conversion action defined within the ad account. |
dimension |
action_destination |
action_destination |
The destination where people are directed after clicking on your ad, such as your Facebook Page, an external URL, or an app. |
dimension |
action_device |
action_device |
The type of device on which an action or conversion event occurred (e.g., Desktop, Mobile). |
dimension |
action_target_id |
action_target_id |
The ID of the destination where people go after clicking on your ad. |
dimension |
action_type |
action_type |
The specific category of action performed by a user, such as a link click or app install. |
dimension |
action_values |
action_values |
A list of values associated with different action types, often representing monetary value of conversions. |
metric |
action_values.add_payment_info |
action_values.add_payment_info |
The value associated with ‘add payment info’ events. |
metric |
action_values.add_payment_info.1d_click |
action_values.add_payment_info.1d_click |
The value of ‘add payment info’ events attributed within a 1-day click attribution window. |
metric |
action_values.add_payment_info.1d_view |
action_values.add_payment_info.1d_view |
The value of ‘add payment info’ events attributed within a 1-day view attribution window. |
metric |
action_values.add_payment_info.28d_click |
action_values.add_payment_info.28d_click |
The value of ‘add payment info’ events attributed within a 28-day click attribution window. |
dimension |
action_values.add_payment_info.28d_view |
action_values.add_payment_info.28d_view |
The value of ‘add payment info’ events attributed within a 28-day view attribution window. |
metric |
action_values.add_payment_info.7d_click |
action_values.add_payment_info.7d_click |
The value of ‘add payment info’ events attributed within a 7-day click attribution window. |
metric |
action_values.add_payment_info.7d_view |
action_values.add_payment_info.7d_view |
The value of ‘add payment info’ events attributed within a 7-day view attribution window. |
dimension |
action_values.add_to_cart |
action_values.add_to_cart |
The value associated with ‘add to cart’ events. |
metric |
action_values.add_to_cart.1d_click |
action_values.add_to_cart.1d_click |
The value of ‘add to cart’ events attributed within a 1-day click attribution window. |
metric |
action_values.add_to_cart.1d_view |
action_values.add_to_cart.1d_view |
The monetary value of ‘add to cart’ actions attributed within 1 day of viewing the ad. |
metric |
action_values.add_to_cart.28d_click |
action_values.add_to_cart.28d_click |
The monetary value of ‘add to cart’ actions attributed within 28 days of an ad click. |
dimension |
action_values.add_to_cart.28d_view |
action_values.add_to_cart.28d_view |
The monetary value of ‘add to cart’ actions attributed within 28 days of an ad view. |
metric |
action_values.add_to_cart.7d_click |
action_values.add_to_cart.7d_click |
The monetary value of ‘add to cart’ actions attributed within 7 days of clicking the ad. |
metric |
action_values.add_to_cart.7d_view |
action_values.add_to_cart.7d_view |
The value of ‘add to cart’ events attributed within a 7-day view attribution window. |
dimension |
action_values.add_to_wishlist |
action_values.add_to_wishlist |
The value associated with ‘add to wishlist’ events. |
metric |
action_values.add_to_wishlist.1d_click |
action_values.add_to_wishlist.1d_click |
The value of ‘add to wishlist’ events attributed within a 1-day click attribution window. |
metric |
action_values.add_to_wishlist.1d_view |
action_values.add_to_wishlist.1d_view |
The value of ‘add to wishlist’ events attributed within a 1-day view attribution window. |
dimension |
action_values.add_to_wishlist.28d_click |
action_values.add_to_wishlist.28d_click |
The value of ‘add to wishlist’ events attributed within a 28-day click attribution window. |
dimension |
action_values.add_to_wishlist.7d_click |
action_values.add_to_wishlist.7d_click |
The value of ‘add to wishlist’ events attributed within a 7-day click attribution window. |
dimension |
action_values.add_to_wishlist.7d_view |
action_values.add_to_wishlist.7d_view |
The value of ‘add to wishlist’ events attributed within a 7-day view attribution window. |
dimension |
action_values.app_custom_event |
action_values.app_custom_event |
The value associated with custom events defined and tracked within a mobile application. |
dimension |
action_values.app_engagement |
action_values.app_engagement |
The value associated with user engagement actions within a mobile application. |
dimension |
action_values.app_engagement.1d_view |
action_values.app_engagement.1d_view |
The monetary value of app engagement actions attributed within 1 day of viewing the ad. |
dimension |
action_values.app_engagement.28d_click |
action_values.app_engagement.28d_click |
The monetary value of ‘app engagement’ actions attributed within 28 days of an ad click. |
dimension |
action_values.app_engagement.7d_click |
action_values.app_engagement.7d_click |
The monetary value of app engagement actions attributed within 7 days of clicking the ad. |
dimension |
action_values.app_engagement.7d_view |
action_values.app_engagement.7d_view |
The total value of app engagement actions, attributed within 7 days of viewing your ad. |
dimension |
action_values.app_install |
action_values.app_install |
The value associated with mobile application installation events. |
dimension |
action_values.app_install.1d_view |
action_values.app_install.1d_view |
The monetary value of app install actions attributed within 1 day of viewing the ad. |
dimension |
action_values.app_install.28d_click |
action_values.app_install.28d_click |
The monetary value of ‘app install’ actions attributed within 28 days of an ad click. |
dimension |
action_values.app_install.7d_click |
action_values.app_install.7d_click |
The monetary value of app install actions attributed within 7 days of clicking the ad. |
dimension |
action_values.app_install.7d_view |
action_values.app_install.7d_view |
The total value of app install actions, attributed within 7 days of viewing your ad. |
dimension |
action_values.app_story |
action_values.app_story |
The monetary value generated from app story actions attributed to the ad. |
dimension |
action_values.app_story.1d_view |
action_values.app_story.1d_view |
The monetary value generated from app story actions, attributed within 1 day of viewing the ad. |
dimension |
action_values.app_story.28d_click |
action_values.app_story.28d_click |
The monetary value of ‘app story’ actions attributed within 28 days of an ad click. |
dimension |
action_values.app_story.7d_click |
action_values.app_story.7d_click |
The monetary value generated from app story actions, attributed within 7 days of clicking the ad. |
dimension |
action_values.app_story.7d_view |
action_values.app_story.7d_view |
The monetary value generated from app story actions attributed to a 7-day view-through window. |
dimension |
action_values.app_use |
action_values.app_use |
The monetary value generated from app usage attributed to the ad. |
dimension |
action_values.app_use.1d_view |
action_values.app_use.1d_view |
The monetary value of app use actions attributed within 1 day of viewing the ad. |
dimension |
action_values.app_use.28d_click |
action_values.app_use.28d_click |
The monetary value of ‘app use’ actions attributed within 28 days of an ad click. |
dimension |
action_values.app_use.7d_click |
action_values.app_use.7d_click |
The monetary value of app use actions attributed within 7 days of clicking the ad. |
dimension |
action_values.app_use.7d_view |
action_values.app_use.7d_view |
The monetary value generated from app usage actions attributed to a 7-day view-through window. |
dimension |
action_values.checkin |
action_values.checkin |
The value associated with user check-in events. |
dimension |
action_values.checkin.1d_view |
action_values.checkin.1d_view |
The monetary value generated from check-in actions, attributed within 1 day of viewing the ad. |
dimension |
action_values.checkin.28d_click |
action_values.checkin.28d_click |
The monetary value of ‘check-in’ actions attributed within 28 days of an ad click. |
dimension |
action_values.checkin.7d_click |
action_values.checkin.7d_click |
The monetary value generated from check-in actions, attributed within 7 days of clicking the ad. |
dimension |
action_values.checkin.7d_view |
action_values.checkin.7d_view |
The monetary value generated from check-in actions attributed to a 7-day view-through window. |
dimension |
action_values.comment |
action_values.comment |
The value associated with user comments on posts or ads. |
dimension |
action_values.comment.1d_view |
action_values.comment.1d_view |
The monetary value of comment actions attributed within 1 day of viewing the ad. |
dimension |
action_values.comment.28d_click |
action_values.comment.28d_click |
The monetary value of ‘comment’ actions attributed within 28 days of an ad click. |
dimension |
action_values.comment.7d_click |
action_values.comment.7d_click |
The monetary value of comment actions attributed within 7 days of clicking the ad. |
dimension |
action_values.comment.7d_view |
action_values.comment.7d_view |
The total value of comment actions, attributed within 7 days of viewing your ad. |
dimension |
action_values.commerce_event |
action_values.commerce_event |
The monetary value associated with commerce events. |
dimension |
action_values.commerce_event.28d_click |
action_values.commerce_event.28d_click |
The monetary value of commerce events (e.g., purchases, add to cart) attributed to your ads within 28 days of a click. |
dimension |
action_values.commerce_event.7d_view |
action_values.commerce_event.7d_view |
The monetary value of commerce events (e.g., purchases, add to cart) attributed to your ads within 7 days of a view. |
dimension |
action_values.complete_registration |
action_values.complete_registration |
The value associated with users completing a registration process. |
dimension |
action_values.complete_registration.1d_click |
action_values.complete_registration.1d_click |
The monetary value of complete registration events, attributed to a 1-day click-through window. |
metric |
action_values.complete_registration.1d_view |
action_values.complete_registration.1d_view |
The monetary value of complete registration actions attributed within 1 day of viewing the ad. |
dimension |
action_values.complete_registration.28d_click |
action_values.complete_registration.28d_click |
The monetary value of ‘complete registration’ actions attributed within 28 days of an ad click. |
dimension |
action_values.complete_registration.7d_click |
action_values.complete_registration.7d_click |
The monetary value of complete registration actions attributed within 7 days of clicking the ad. |
dimension |
action_values.complete_registration.7d_view |
action_values.complete_registration.7d_view |
The total value generated from complete registration actions, attributed to an ad view within 7 days. |
dimension |
action_values.credit_spent |
action_values.credit_spent |
The value of virtual or in-app credits spent by users. |
dimension |
action_values.credit_spent.1d_view |
action_values.credit_spent.1d_view |
The monetary value generated from credit spent actions, attributed within 1 day of viewing the ad. |
dimension |
action_values.credit_spent.28d_click |
action_values.credit_spent.28d_click |
The monetary value of ‘credit spent’ actions attributed within 28 days of an ad click. |
dimension |
action_values.credit_spent.7d_click |
action_values.credit_spent.7d_click |
The monetary value generated from credit spent actions, attributed within 7 days of clicking the ad. |
dimension |
action_values.credit_spent.7d_view |
action_values.credit_spent.7d_view |
The monetary value generated from credit spending actions attributed to a 7-day view-through window. |
dimension |
action_values.full_view |
action_values.full_view |
The value associated with users completing a full view of an ad or content, such as an Instant Experience. |
dimension |
action_values.full_view.1d_view |
action_values.full_view.1d_view |
The monetary value generated from full view actions, attributed within 1 day of viewing the ad. |
dimension |
action_values.full_view.28d_click |
action_values.full_view.28d_click |
The monetary value of ‘full view’ actions attributed within 28 days of an ad click. |
dimension |
action_values.full_view.7d_click |
action_values.full_view.7d_click |
The monetary value generated from full view actions, attributed within 7 days of clicking the ad. |
dimension |
action_values.full_view.7d_view |
action_values.full_view.7d_view |
The monetary value generated from full view actions attributed to a 7-day view-through window. |
dimension |
action_values.games.plays |
action_values.games.plays |
The value associated with game plays or interactions within gaming applications. |
dimension |
action_values.games.plays.1d_view |
action_values.games.plays.1d_view |
The monetary value of game plays attributed within 1 day of viewing the ad. |
dimension |
action_values.games.plays.28d_click |
action_values.games.plays.28d_click |
The monetary value of ‘game plays’ actions attributed within 28 days of an ad click. |
dimension |
action_values.games.plays.7d_click |
action_values.games.plays.7d_click |
The monetary value of game plays attributed within 7 days of clicking the ad. |
dimension |
action_values.games.plays.7d_view |
action_values.games.plays.7d_view |
The monetary value generated from game plays attributed to a 7-day view-through window. |
dimension |
action_values.initiate_checkout |
action_values.initiate_checkout |
The value associated with users initiating a checkout process. |
metric |
action_values.initiate_checkout.1d_click |
action_values.initiate_checkout.1d_click |
The monetary value of ‘initiate checkout’ actions attributed within 1 day of an ad click. |
metric |
action_values.initiate_checkout.1d_view |
action_values.initiate_checkout.1d_view |
The monetary value of ‘initiate checkout’ actions attributed within 1 day of viewing the ad. |
metric |
action_values.initiate_checkout.28d_click |
action_values.initiate_checkout.28d_click |
The monetary value of ‘initiate checkout’ actions attributed within 28 days of an ad click. |
dimension |
action_values.initiate_checkout.28d_view |
action_values.initiate_checkout.28d_view |
The monetary value of ‘initiate checkout’ actions attributed within 28 days of an ad view. |
metric |
action_values.initiate_checkout.7d_click |
action_values.initiate_checkout.7d_click |
The monetary value of ‘initiate checkout’ actions attributed within 7 days of clicking the ad. |
metric |
action_values.initiate_checkout.7d_view |
action_values.initiate_checkout.7d_view |
The monetary value of ‘initiate checkout’ actions attributed within 7 days of an ad view. |
dimension |
action_values.instagram_profile_engagement |
action_values.instagram_profile_engagement |
The value associated with engagement actions on an Instagram profile, such as profile visits or interactions. |
dimension |
action_values.instagram_profile_engagement.1d_view |
action_values.instagram_profile_engagement.1d_view |
The monetary value of Instagram profile engagement actions attributed within 1 day of viewing the ad. |
dimension |
action_values.instagram_profile_engagement.28d_click |
action_values.instagram_profile_engagement.28d_click |
The monetary value of ‘Instagram profile engagement’ actions attributed within 28 days of an ad click. |
dimension |
action_values.instagram_profile_engagement.7d_click |
action_values.instagram_profile_engagement.7d_click |
The monetary value of Instagram profile engagement actions attributed within 7 days of clicking the ad. |
dimension |
action_values.instagram_profile_engagement.7d_view |
action_values.instagram_profile_engagement.7d_view |
The monetary value generated from Instagram profile engagements attributed to a 7-day view-through window. |
dimension |
action_values.interactive_component_tap |
action_values.interactive_component_tap |
The value associated with taps on interactive components within an ad. |
dimension |
action_values.interactive_component_tap.1d_view |
action_values.interactive_component_tap.1d_view |
The monetary value generated from interactive component tap actions, attributed within 1 day of viewing the ad. |
dimension |
action_values.interactive_component_tap.28d_click |
action_values.interactive_component_tap.28d_click |
The monetary value of ‘interactive component tap’ actions attributed within 28 days of an ad click. |
dimension |
action_values.interactive_component_tap.7d_click |
action_values.interactive_component_tap.7d_click |
The monetary value generated from interactive component tap actions, attributed within 7 days of clicking the ad. |
dimension |
action_values.interactive_component_tap.7d_view |
action_values.interactive_component_tap.7d_view |
The monetary value generated from interactive component taps attributed to a 7-day view-through window. |
dimension |
action_values.landing_page_view |
action_values.landing_page_view |
The value associated with views of a landing page after an ad click. |
dimension |
action_values.landing_page_view.1d_view |
action_values.landing_page_view.1d_view |
The monetary value of landing page view actions attributed within 1 day of viewing the ad. |
dimension |
action_values.landing_page_view.28d_click |
action_values.landing_page_view.28d_click |
The monetary value of ‘landing page view’ actions attributed within 28 days of an ad click. |
dimension |
action_values.landing_page_view.7d_click |
action_values.landing_page_view.7d_click |
The monetary value of landing page view actions attributed within 7 days of clicking the ad. |
dimension |
action_values.landing_page_view.7d_view |
action_values.landing_page_view.7d_view |
The monetary value generated from landing page views attributed to a 7-day view-through window. |
dimension |
action_values.lead |
action_values.lead |
The value associated with lead generation events. |
metric |
action_values.lead.1d_click |
action_values.lead.1d_click |
The value of lead generation events attributed within a 1-day click attribution window. |
metric |
action_values.lead.1d_view |
action_values.lead.1d_view |
The value of lead generation events attributed within a 1-day view attribution window. |
metric |
action_values.lead.28d_click |
action_values.lead.28d_click |
The value of lead generation events attributed within a 28-day click attribution window. |
dimension |
action_values.lead.28d_view |
action_values.lead.28d_view |
The value of lead generation events attributed within a 28-day view attribution window. |
metric |
action_values.lead.7d_click |
action_values.lead.7d_click |
The value of lead generation events attributed within a 7-day click attribution window. |
metric |
action_values.lead.7d_view |
action_values.lead.7d_view |
The value of lead generation events attributed within a 7-day view attribution window. |
dimension |
action_values.leadgen.other |
action_values.leadgen.other |
The value associated with other types of lead generation events not specifically categorized. |
dimension |
action_values.leadgen.other.1d_view |
action_values.leadgen.other.1d_view |
The monetary value of other lead generation actions attributed within 1 day of viewing the ad. |
dimension |
action_values.leadgen.other.28d_click |
action_values.leadgen.other.28d_click |
The monetary value of ‘other lead generation’ actions attributed within 28 days of an ad click. |
dimension |
action_values.leadgen.other.7d_click |
action_values.leadgen.other.7d_click |
The monetary value of other lead generation actions attributed within 7 days of clicking the ad. |
dimension |
action_values.leadgen.other.7d_view |
action_values.leadgen.other.7d_view |
The monetary value generated from other lead generation actions attributed to a 7-day view-through window. |
dimension |
action_values.leadgen_grouped |
action_values.leadgen_grouped |
The aggregated value of lead generation actions. |
dimension |
action_values.leadgen_grouped.1d_view |
action_values.leadgen_grouped.1d_view |
The monetary value of grouped lead generation actions attributed within 1 day of viewing the ad. |
dimension |
action_values.leadgen_grouped.28d_click |
action_values.leadgen_grouped.28d_click |
The monetary value of ‘grouped lead generation’ actions attributed within 28 days of an ad click. |
dimension |
action_values.leadgen_grouped.7d_click |
action_values.leadgen_grouped.7d_click |
The monetary value of grouped lead generation actions attributed within 7 days of clicking the ad. |
dimension |
action_values.leadgen_grouped.7d_view |
action_values.leadgen_grouped.7d_view |
The value generated from grouped lead generation actions, attributed within 7 days of an impression of your ad. |
dimension |
action_values.like |
action_values.like |
The value associated with ‘like’ reactions on posts or ads. |
dimension |
action_values.like.1d_view |
action_values.like.1d_view |
The monetary value of ‘like’ actions attributed within 1 day of viewing the ad. |
dimension |
action_values.like.28d_click |
action_values.like.28d_click |
The monetary value of ‘like’ actions attributed within 28 days of an ad click. |
dimension |
action_values.like.7d_click |
action_values.like.7d_click |
The monetary value of ‘like’ actions attributed within 7 days of clicking the ad. |
dimension |
action_values.like.7d_view |
action_values.like.7d_view |
The total value of like actions, attributed within 7 days of viewing your ad. |
dimension |
action_values.link_click |
action_values.link_click |
The value associated with clicks on links within an advertisement. |
dimension |
action_values.link_click.1d_view |
action_values.link_click.1d_view |
The monetary value of link click actions attributed within 1 day of viewing the ad. |
dimension |
action_values.link_click.28d_click |
action_values.link_click.28d_click |
The monetary value of ‘link click’ actions attributed within 28 days of an ad click. |
dimension |
action_values.link_click.7d_click |
action_values.link_click.7d_click |
The monetary value of link click actions attributed within 7 days of clicking the ad. |
dimension |
action_values.link_click.7d_view |
action_values.link_click.7d_view |
The total value of link click actions, attributed within 7 days of viewing your ad. |
dimension |
action_values.mention |
action_values.mention |
The monetary value generated from mentions attributed to the ad. |
dimension |
action_values.mention.1d_view |
action_values.mention.1d_view |
The total value generated from mentions within a 1-day view attribution window, attributed to ads. |
dimension |
action_values.mention.28d_click |
action_values.mention.28d_click |
The total value generated from mentions within a 28-day click attribution window, attributed to ads. |
dimension |
action_values.mention.7d_click |
action_values.mention.7d_click |
The total value generated from mentions within a 7-day click attribution window, attributed to ads. |
dimension |
action_values.mention.7d_view |
action_values.mention.7d_view |
The monetary value generated from mentions attributed to a 7-day view-through window. |
dimension |
action_values.messenger.block |
action_values.messenger.block |
The value associated with users blocking a Messenger conversation. |
dimension |
action_values.messenger.block.1d_view |
action_values.messenger.block.1d_view |
The monetary value generated from Messenger block actions, attributed within 1 day of viewing the ad. |
dimension |
action_values.messenger.block.28d_click |
action_values.messenger.block.28d_click |
The monetary value of ‘Messenger block’ actions attributed within 28 days of an ad click. |
dimension |
action_values.messenger.block.7d_click |
action_values.messenger.block.7d_click |
The monetary value generated from Messenger block actions, attributed within 7 days of clicking the ad. |
dimension |
action_values.messenger.block.7d_view |
action_values.messenger.block.7d_view |
The monetary value generated from messenger block actions attributed to a 7-day view-through window. |
dimension |
action_values.messenger.reply |
action_values.messenger.reply |
The value associated with replies in a Messenger conversation. |
dimension |
action_values.messenger.reply.1d_view |
action_values.messenger.reply.1d_view |
The monetary value generated from Messenger reply actions, attributed within 1 day of viewing the ad. |
dimension |
action_values.messenger.reply.28d_click |
action_values.messenger.reply.28d_click |
The monetary value of ‘Messenger reply’ actions attributed within 28 days of an ad click. |
dimension |
action_values.messenger.reply.7d_click |
action_values.messenger.reply.7d_click |
The monetary value generated from Messenger reply actions, attributed within 7 days of clicking the ad. |
dimension |
action_values.messenger.reply.7d_view |
action_values.messenger.reply.7d_view |
The monetary value generated from messenger reply actions attributed to a 7-day view-through window. |
dimension |
action_values.mobile_app_install |
action_values.mobile_app_install |
The value associated with mobile application installation events. |
dimension |
action_values.mobile_app_install.1d_view |
action_values.mobile_app_install.1d_view |
The monetary value of mobile app install actions attributed within 1 day of viewing the ad. |
dimension |
action_values.mobile_app_install.28d_click |
action_values.mobile_app_install.28d_click |
The monetary value of ‘mobile app install’ actions attributed within 28 days of an ad click. |
dimension |
action_values.mobile_app_install.7d_click |
action_values.mobile_app_install.7d_click |
The monetary value of mobile app install actions attributed within 7 days of clicking the ad. |
dimension |
action_values.mobile_app_install.7d_view |
action_values.mobile_app_install.7d_view |
The value generated from mobile app installs attributed to ad views within a 7-day window. |
dimension |
action_values.mobile_app_retention |
action_values.mobile_app_retention |
The value associated with retaining users within a mobile application over time. |
dimension |
action_values.mobile_app_retention.1d_view |
action_values.mobile_app_retention.1d_view |
The monetary value generated from mobile app retention events, attributed within 1 day of viewing the ad. |
dimension |
action_values.mobile_app_retention.28d_click |
action_values.mobile_app_retention.28d_click |
The monetary value of ‘mobile app retention’ actions attributed within 28 days of an ad click. |
dimension |
action_values.mobile_app_retention.7d_click |
action_values.mobile_app_retention.7d_click |
The monetary value generated from mobile app retention events, attributed within 7 days of clicking the ad. |
dimension |
action_values.mobile_app_retention.7d_view |
action_values.mobile_app_retention.7d_view |
The value generated from mobile app retention events attributed to ad views within a 7-day window. |
dimension |
action_values.mobile_app_roas |
action_values.mobile_app_roas |
The Return on Ad Spend (ROAS) from mobile app purchases. |
dimension |
action_values.mobile_app_roas.1d_view |
action_values.mobile_app_roas.1d_view |
The Return On Ad Spend (ROAS) from mobile app actions attributed within 1 day of viewing the ad. |
dimension |
action_values.mobile_app_roas.28d_click |
action_values.mobile_app_roas.28d_click |
The return on ad spend (ROAS) from mobile app purchases, attributed within 28 days of an ad click. |
dimension |
action_values.mobile_app_roas.7d_click |
action_values.mobile_app_roas.7d_click |
The Return On Ad Spend (ROAS) from mobile app actions attributed within 7 days of clicking the ad. |
dimension |
action_values.mobile_app_roas.7d_view |
action_values.mobile_app_roas.7d_view |
The return on ad spend (ROAS) generated from mobile app actions attributed to ad views within a 7-day window. |
dimension |
action_values.new_mobile |
action_values.new_mobile |
The monetary value generated from new mobile app related actions attributed to the ad. |
dimension |
action_values.new_mobile.1d_view |
action_values.new_mobile.1d_view |
The total value generated from new mobile actions attributed within 1 day of viewing the ad. |
dimension |
action_values.new_mobile.28d_click |
action_values.new_mobile.28d_click |
The monetary value of ‘new mobile’ actions attributed within 28 days of an ad click. |
dimension |
action_values.new_mobile.7d_click |
action_values.new_mobile.7d_click |
The total value generated from new mobile actions attributed within 7 days of clicking the ad. |
dimension |
action_values.new_mobile.7d_view |
action_values.new_mobile.7d_view |
The value generated from new mobile user acquisitions attributed to ad views within a 7-day window. |
dimension |
action_values.offline_conversion.add_to_cart |
action_values.offline_conversion.add_to_cart |
The value of offline ‘add to cart’ events, attributed to ads. |
metric |
action_values.offline_conversion.add_to_cart.1d_view |
action_values.offline_conversion.add_to_cart.1d_view |
The monetary value of offline ‘add to cart’ events, attributed to an impression of your ad within 1 day. |
metric |
action_values.offline_conversion.add_to_cart.7d_click |
action_values.offline_conversion.add_to_cart.7d_click |
The monetary value of offline ‘add to cart’ events, attributed to a click on your ad within 7 days. |
metric |
action_values.offline_conversion.complete_registration |
action_values.offline_conversion.complete_registration |
The monetary value of offline ‘complete registration’ events. |
metric |
action_values.offline_conversion.complete_registration.1d_view |
action_values.offline_conversion.complete_registration.1d_view |
The monetary value of offline ‘complete registration’ events, attributed to an impression of your ad within 1 day. |
metric |
action_values.offline_conversion.complete_registration.7d_click |
action_values.offline_conversion.complete_registration.7d_click |
The monetary value of offline ‘complete registration’ events, attributed to a click on your ad within 7 days. |
metric |
action_values.offline_conversion.initiate_checkout |
action_values.offline_conversion.initiate_checkout |
The monetary value of offline ‘initiate checkout’ events. |
metric |
action_values.offline_conversion.initiate_checkout.1d_view |
action_values.offline_conversion.initiate_checkout.1d_view |
The monetary value of offline ‘initiate checkout’ events, attributed to an impression of your ad within 1 day. |
metric |
action_values.offline_conversion.initiate_checkout.7d_click |
action_values.offline_conversion.initiate_checkout.7d_click |
The monetary value of offline ‘initiate checkout’ events, attributed to a click on your ad within 7 days. |
metric |
action_values.offline_conversion.lead |
action_values.offline_conversion.lead |
The value generated from offline lead conversion actions. |
metric |
action_values.offline_conversion.other |
action_values.offline_conversion.other |
The monetary value generated from other types of offline conversion events attributed to the ad. |
metric |
action_values.offline_conversion.other.1d_view |
action_values.offline_conversion.other.1d_view |
The value of other offline conversions attributed to your ads, within 1 day of viewing the ad. |
metric |
action_values.offline_conversion.other.7d_click |
action_values.offline_conversion.other.7d_click |
The value of other offline conversions attributed to your ads, within 7 days of clicking the ad. |
metric |
action_values.offline_conversion.purchase |
action_values.offline_conversion.purchase |
The value of offline ‘purchase’ events, attributed to ads. |
metric |
action_values.offline_conversion.purchase.1d_view |
action_values.offline_conversion.purchase.1d_view |
The monetary value of offline purchases attributed to a 1-day view-through window. |
metric |
action_values.offline_conversion.purchase.7d_click |
action_values.offline_conversion.purchase.7d_click |
The monetary value of offline purchases attributed to a 7-day click-through window. |
metric |
action_values.offline_conversion.view_content |
action_values.offline_conversion.view_content |
The monetary value of offline ‘view content’ events. |
metric |
action_values.offline_conversion.view_content.1d_view |
action_values.offline_conversion.view_content.1d_view |
The monetary value of offline ‘view content’ events, attributed to an impression of your ad within 1 day. |
metric |
action_values.offline_conversion.view_content.7d_click |
action_values.offline_conversion.view_content.7d_click |
The monetary value of offline ‘view content’ events, attributed to a click on your ad within 7 days. |
metric |
action_values.offsite_conversion |
action_values.offsite_conversion |
The aggregated value of conversion events occurring off of Meta platforms. |
dimension |
action_values.offsite_conversion.1d_view |
action_values.offsite_conversion.1d_view |
The total value generated from all offsite conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.offsite_conversion.28d_click |
action_values.offsite_conversion.28d_click |
The monetary value of ‘offsite conversion’ actions attributed within 28 days of an ad click. |
dimension |
action_values.offsite_conversion.7d_click |
action_values.offsite_conversion.7d_click |
The total value generated from all offsite conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.offsite_conversion.7d_view |
action_values.offsite_conversion.7d_view |
The value generated from offsite conversions (conversions happening outside of Meta platforms) attributed to ad views within a 7-day window. |
dimension |
action_values.offsite_conversion.add_to_cart |
action_values.offsite_conversion.add_to_cart |
The value of offsite ‘add to cart’ conversion events. |
dimension |
action_values.offsite_conversion.add_to_cart.1d_view |
action_values.offsite_conversion.add_to_cart.1d_view |
The total value generated from offsite ‘add to cart’ conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.offsite_conversion.add_to_cart.28d_click |
action_values.offsite_conversion.add_to_cart.28d_click |
The monetary value of ‘add to cart’ offsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.offsite_conversion.add_to_cart.7d_click |
action_values.offsite_conversion.add_to_cart.7d_click |
The total value generated from offsite ‘add to cart’ conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.offsite_conversion.add_to_cart.7d_view |
action_values.offsite_conversion.add_to_cart.7d_view |
The value generated from offsite “add to cart” conversions attributed to ad views within a 7-day window. |
dimension |
action_values.offsite_conversion.checkout |
action_values.offsite_conversion.checkout |
The value of offsite ‘checkout’ conversion events. |
dimension |
action_values.offsite_conversion.checkout.1d_view |
action_values.offsite_conversion.checkout.1d_view |
The total value generated from offsite checkout conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.offsite_conversion.checkout.28d_click |
action_values.offsite_conversion.checkout.28d_click |
The monetary value of ‘checkout’ offsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.offsite_conversion.checkout.7d_click |
action_values.offsite_conversion.checkout.7d_click |
The total value generated from offsite checkout conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.offsite_conversion.checkout.7d_view |
action_values.offsite_conversion.checkout.7d_view |
The value generated from offsite “checkout” conversions attributed to ad views within a 7-day window. |
dimension |
action_values.offsite_conversion.custom |
action_values.offsite_conversion.custom |
The value of custom offsite conversion events defined by the advertiser. |
dimension |
action_values.offsite_conversion.fb_pixel_add_payment_info |
action_values.offsite_conversion.fb_pixel_add_payment_info |
The value of ‘add payment info’ events tracked by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_add_payment_info.1d_click |
action_values.offsite_conversion.fb_pixel_add_payment_info.1d_click |
The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 1-day click window. |
metric |
action_values.offsite_conversion.fb_pixel_add_payment_info.1d_view |
action_values.offsite_conversion.fb_pixel_add_payment_info.1d_view |
The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 1-day view window. |
metric |
action_values.offsite_conversion.fb_pixel_add_payment_info.28d_click |
action_values.offsite_conversion.fb_pixel_add_payment_info.28d_click |
The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 28-day click window. |
dimension |
action_values.offsite_conversion.fb_pixel_add_payment_info.28d_view |
action_values.offsite_conversion.fb_pixel_add_payment_info.28d_view |
The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 28-day view window. |
metric |
action_values.offsite_conversion.fb_pixel_add_payment_info.7d_click |
action_values.offsite_conversion.fb_pixel_add_payment_info.7d_click |
The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 7-day click window. |
metric |
action_values.offsite_conversion.fb_pixel_add_payment_info.7d_view |
action_values.offsite_conversion.fb_pixel_add_payment_info.7d_view |
The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 7-day view window. |
dimension |
action_values.offsite_conversion.fb_pixel_add_to_cart |
action_values.offsite_conversion.fb_pixel_add_to_cart |
The value of ‘add to cart’ events tracked by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_add_to_cart.1d_click |
action_values.offsite_conversion.fb_pixel_add_to_cart.1d_click |
The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 1-day click window. |
metric |
action_values.offsite_conversion.fb_pixel_add_to_cart.1d_view |
action_values.offsite_conversion.fb_pixel_add_to_cart.1d_view |
The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 1-day view window. |
metric |
action_values.offsite_conversion.fb_pixel_add_to_cart.28d_click |
action_values.offsite_conversion.fb_pixel_add_to_cart.28d_click |
The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 28-day click window. |
dimension |
action_values.offsite_conversion.fb_pixel_add_to_cart.28d_view |
action_values.offsite_conversion.fb_pixel_add_to_cart.28d_view |
The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 28-day view window. |
metric |
action_values.offsite_conversion.fb_pixel_add_to_cart.7d_click |
action_values.offsite_conversion.fb_pixel_add_to_cart.7d_click |
The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 7-day click window. |
metric |
action_values.offsite_conversion.fb_pixel_add_to_cart.7d_view |
action_values.offsite_conversion.fb_pixel_add_to_cart.7d_view |
The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 7-day view window. |
dimension |
action_values.offsite_conversion.fb_pixel_add_to_wishlist |
action_values.offsite_conversion.fb_pixel_add_to_wishlist |
The value of ‘add to wishlist’ events tracked by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_click |
action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_click |
The total value attributed to offsite “add to wishlist” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad. |
metric |
action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_view |
action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_view |
The total value generated from offsite ‘add to wishlist’ conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad. |
dimension |
action_values.offsite_conversion.fb_pixel_add_to_wishlist.28d_click |
action_values.offsite_conversion.fb_pixel_add_to_wishlist.28d_click |
The monetary value of ‘add to wishlist’ actions reported via Facebook Pixel, attributed within 28 days of an ad click. |
dimension |
action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_click |
action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_click |
The total value generated from offsite ‘add to wishlist’ conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad. |
dimension |
action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_view |
action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_view |
The total value generated from offsite ‘add to wishlist’ actions, tracked by Facebook Pixel and attributed to an ad view within 7 days. |
dimension |
action_values.offsite_conversion.fb_pixel_complete_registration |
action_values.offsite_conversion.fb_pixel_complete_registration |
The value of ‘complete registration’ events tracked by the Facebook Pixel. |
dimension |
action_values.offsite_conversion.fb_pixel_complete_registration.1d_click |
action_values.offsite_conversion.fb_pixel_complete_registration.1d_click |
The total value attributed to offsite “complete registration” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad. |
metric |
action_values.offsite_conversion.fb_pixel_complete_registration.1d_view |
action_values.offsite_conversion.fb_pixel_complete_registration.1d_view |
The total value generated from offsite ‘complete registration’ conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad. |
dimension |
action_values.offsite_conversion.fb_pixel_complete_registration.28d_click |
action_values.offsite_conversion.fb_pixel_complete_registration.28d_click |
The monetary value of ‘complete registration’ actions reported via Facebook Pixel, attributed within 28 days of an ad click. |
dimension |
action_values.offsite_conversion.fb_pixel_complete_registration.7d_click |
action_values.offsite_conversion.fb_pixel_complete_registration.7d_click |
The total value generated from offsite ‘complete registration’ conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad. |
dimension |
action_values.offsite_conversion.fb_pixel_complete_registration.7d_view |
action_values.offsite_conversion.fb_pixel_complete_registration.7d_view |
The total value generated from offsite ‘complete registration’ actions, tracked by Facebook Pixel and attributed to an ad view within 7 days. |
dimension |
action_values.offsite_conversion.fb_pixel_custom |
action_values.offsite_conversion.fb_pixel_custom |
The value of custom events tracked by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_initiate_checkout |
action_values.offsite_conversion.fb_pixel_initiate_checkout |
The value of ‘initiate checkout’ events tracked by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_click |
action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_click |
The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 1-day click window. |
metric |
action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_view |
action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_view |
The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 1-day view window. |
metric |
action_values.offsite_conversion.fb_pixel_initiate_checkout.28d_click |
action_values.offsite_conversion.fb_pixel_initiate_checkout.28d_click |
The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 28-day click window. |
dimension |
action_values.offsite_conversion.fb_pixel_initiate_checkout.28d_view |
action_values.offsite_conversion.fb_pixel_initiate_checkout.28d_view |
The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 28-day view window. |
metric |
action_values.offsite_conversion.fb_pixel_initiate_checkout.7d_click |
action_values.offsite_conversion.fb_pixel_initiate_checkout.7d_click |
The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 7-day click window. |
metric |
action_values.offsite_conversion.fb_pixel_initiate_checkout.7d_view |
action_values.offsite_conversion.fb_pixel_initiate_checkout.7d_view |
The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 7-day view window. |
dimension |
action_values.offsite_conversion.fb_pixel_lead |
action_values.offsite_conversion.fb_pixel_lead |
The value of ‘lead’ events recorded by the Facebook Pixel, representing potential customer interest on a website. |
metric |
action_values.offsite_conversion.fb_pixel_lead.1d_click |
action_values.offsite_conversion.fb_pixel_lead.1d_click |
The total value attributed to offsite “lead” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad. |
metric |
action_values.offsite_conversion.fb_pixel_lead.1d_view |
action_values.offsite_conversion.fb_pixel_lead.1d_view |
The total value generated from offsite lead conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad. |
dimension |
action_values.offsite_conversion.fb_pixel_lead.28d_click |
action_values.offsite_conversion.fb_pixel_lead.28d_click |
The monetary value of ‘lead’ actions reported via Facebook Pixel, attributed within 28 days of an ad click. |
dimension |
action_values.offsite_conversion.fb_pixel_lead.28d_view |
action_values.offsite_conversion.fb_pixel_lead.28d_view |
The monetary value of ‘lead’ actions reported via Facebook Pixel, attributed within 28 days of an ad view. |
metric |
action_values.offsite_conversion.fb_pixel_lead.7d_click |
action_values.offsite_conversion.fb_pixel_lead.7d_click |
The total value generated from offsite lead conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad. |
metric |
action_values.offsite_conversion.fb_pixel_lead.7d_view |
action_values.offsite_conversion.fb_pixel_lead.7d_view |
The total value generated from offsite ‘lead’ actions, tracked by Facebook Pixel and attributed to an ad view within 7 days. |
dimension |
action_values.offsite_conversion.fb_pixel_purchase |
action_values.offsite_conversion.fb_pixel_purchase |
The monetary value of ‘purchase’ events recorded by the Facebook Pixel on a website. |
metric |
action_values.offsite_conversion.fb_pixel_purchase.1d_click |
action_values.offsite_conversion.fb_pixel_purchase.1d_click |
The monetary value of ‘purchase’ events attributed to an ad click within 1 day, recorded by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_purchase.1d_view |
action_values.offsite_conversion.fb_pixel_purchase.1d_view |
The monetary value of ‘purchase’ events attributed to an ad view within 1 day, recorded by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_purchase.28d_click |
action_values.offsite_conversion.fb_pixel_purchase.28d_click |
The monetary value of ‘purchase’ events attributed to an ad click within 28 days, recorded by the Facebook Pixel. |
dimension |
action_values.offsite_conversion.fb_pixel_purchase.28d_view |
action_values.offsite_conversion.fb_pixel_purchase.28d_view |
The monetary value of ‘purchase’ events attributed to an ad view within 28 days, recorded by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_purchase.7d_click |
action_values.offsite_conversion.fb_pixel_purchase.7d_click |
The monetary value of ‘purchase’ events attributed to an ad click within 7 days, recorded by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_purchase.7d_view |
action_values.offsite_conversion.fb_pixel_purchase.7d_view |
The monetary value of ‘purchase’ events attributed to an ad view within 7 days, recorded by the Facebook Pixel. |
dimension |
action_values.offsite_conversion.fb_pixel_search |
action_values.offsite_conversion.fb_pixel_search |
The value of ‘search’ events recorded by the Facebook Pixel, indicating when a visitor searches for something on a website. |
metric |
action_values.offsite_conversion.fb_pixel_search.1d_click |
action_values.offsite_conversion.fb_pixel_search.1d_click |
The total value attributed to offsite “search” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad. |
metric |
action_values.offsite_conversion.fb_pixel_search.1d_view |
action_values.offsite_conversion.fb_pixel_search.1d_view |
The total value generated from offsite search conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad. |
metric |
action_values.offsite_conversion.fb_pixel_search.28d_click |
action_values.offsite_conversion.fb_pixel_search.28d_click |
The monetary value of ‘search’ actions reported via Facebook Pixel, attributed within 28 days of an ad click. |
dimension |
action_values.offsite_conversion.fb_pixel_search.28d_view |
action_values.offsite_conversion.fb_pixel_search.28d_view |
The monetary value of ‘search’ actions reported via Facebook Pixel, attributed within 28 days of an ad view. |
metric |
action_values.offsite_conversion.fb_pixel_search.7d_click |
action_values.offsite_conversion.fb_pixel_search.7d_click |
The total value generated from offsite search conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad. |
metric |
action_values.offsite_conversion.fb_pixel_search.7d_view |
action_values.offsite_conversion.fb_pixel_search.7d_view |
The total value generated from offsite ‘search’ actions, tracked by Facebook Pixel and attributed to an ad view within 7 days. |
dimension |
action_values.offsite_conversion.fb_pixel_view_content |
action_values.offsite_conversion.fb_pixel_view_content |
The value of ‘view content’ events recorded by the Facebook Pixel, indicating when a visitor views a product page or other content on a website. |
metric |
action_values.offsite_conversion.fb_pixel_view_content.1d_click |
action_values.offsite_conversion.fb_pixel_view_content.1d_click |
The value of ‘view content’ events attributed to an ad click within 1 day, recorded by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_view_content.1d_view |
action_values.offsite_conversion.fb_pixel_view_content.1d_view |
The value of ‘view content’ events attributed to an ad view within 1 day, recorded by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_view_content.28d_click |
action_values.offsite_conversion.fb_pixel_view_content.28d_click |
The value of ‘view content’ events attributed to an ad click within 28 days, recorded by the Facebook Pixel. |
dimension |
action_values.offsite_conversion.fb_pixel_view_content.28d_view |
action_values.offsite_conversion.fb_pixel_view_content.28d_view |
The value of ‘view content’ events attributed to an ad view within 28 days, recorded by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_view_content.7d_click |
action_values.offsite_conversion.fb_pixel_view_content.7d_click |
The value of ‘view content’ events attributed to an ad click within 7 days, recorded by the Facebook Pixel. |
metric |
action_values.offsite_conversion.fb_pixel_view_content.7d_view |
action_values.offsite_conversion.fb_pixel_view_content.7d_view |
The value of ‘view content’ events attributed to an ad view within 7 days, recorded by the Facebook Pixel. |
dimension |
action_values.offsite_conversion.key_page_view |
action_values.offsite_conversion.key_page_view |
The monetary value generated from offsite key page views attributed to the ad. |
dimension |
action_values.offsite_conversion.key_page_view.1d_view |
action_values.offsite_conversion.key_page_view.1d_view |
The total value generated from offsite key page view conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.offsite_conversion.key_page_view.28d_click |
action_values.offsite_conversion.key_page_view.28d_click |
The monetary value of ‘key page view’ offsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.offsite_conversion.key_page_view.7d_click |
action_values.offsite_conversion.key_page_view.7d_click |
The total value generated from offsite key page view conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.offsite_conversion.key_page_view.7d_view |
action_values.offsite_conversion.key_page_view.7d_view |
The value generated from offsite “key page view” conversions attributed to ad views within a 7-day window. |
dimension |
action_values.offsite_conversion.lead |
action_values.offsite_conversion.lead |
The value of generic ‘lead’ events, representing potential customer interest, tracked as an offsite conversion via Facebook Pixel. |
dimension |
action_values.offsite_conversion.lead.1d_view |
action_values.offsite_conversion.lead.1d_view |
The total value generated from offsite lead conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.offsite_conversion.lead.28d_click |
action_values.offsite_conversion.lead.28d_click |
The monetary value of ‘lead’ offsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.offsite_conversion.lead.7d_click |
action_values.offsite_conversion.lead.7d_click |
The total value generated from offsite lead conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.offsite_conversion.lead.7d_view |
action_values.offsite_conversion.lead.7d_view |
The value generated from offsite “lead” conversions attributed to ad views within a 7-day window. |
dimension |
action_values.offsite_conversion.other |
action_values.offsite_conversion.other |
The value of ‘other’ offsite conversion events, representing custom or uncategorized conversions tracked by the Facebook Pixel. |
dimension |
action_values.offsite_conversion.other.1d_view |
action_values.offsite_conversion.other.1d_view |
The monetary value generated from other offsite conversion events, attributed within 1 day of viewing the ad. |
dimension |
action_values.offsite_conversion.other.28d_click |
action_values.offsite_conversion.other.28d_click |
The monetary value of ‘other’ offsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.offsite_conversion.other.7d_click |
action_values.offsite_conversion.other.7d_click |
The monetary value generated from other offsite conversion events, attributed within 7 days of clicking the ad. |
dimension |
action_values.offsite_conversion.other.7d_view |
action_values.offsite_conversion.other.7d_view |
The value generated from other unspecified offsite conversions attributed to ad views within a 7-day window. |
dimension |
action_values.offsite_conversion.registration |
action_values.offsite_conversion.registration |
The value of ‘registration’ events, indicating when a user completes a signup or registration process, tracked as an offsite conversion via Facebook Pixel. |
dimension |
action_values.offsite_conversion.registration.1d_view |
action_values.offsite_conversion.registration.1d_view |
The total value generated from offsite registration conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.offsite_conversion.registration.28d_click |
action_values.offsite_conversion.registration.28d_click |
The monetary value of ‘registration’ offsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.offsite_conversion.registration.7d_click |
action_values.offsite_conversion.registration.7d_click |
The total value generated from offsite registration conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.offsite_conversion.registration.7d_view |
action_values.offsite_conversion.registration.7d_view |
The value generated from offsite “registration” conversions attributed to ad views within a 7-day window. |
dimension |
action_values.offsite_engagement |
action_values.offsite_engagement |
The monetary value generated from offsite engagement attributed to the ad. |
dimension |
action_values.offsite_engagement.1d_view |
action_values.offsite_engagement.1d_view |
The total value generated from offsite engagement actions attributed within 1 day of viewing the ad. |
dimension |
action_values.offsite_engagement.28d_click |
action_values.offsite_engagement.28d_click |
The monetary value of ‘offsite engagement’ actions attributed within 28 days of an ad click. |
dimension |
action_values.offsite_engagement.7d_click |
action_values.offsite_engagement.7d_click |
The total value generated from offsite engagement actions attributed within 7 days of clicking the ad. |
dimension |
action_values.offsite_engagement.7d_view |
action_values.offsite_engagement.7d_view |
The value generated from offsite engagement actions attributed to ad views within a 7-day window. |
dimension |
action_values.omni_achievement_unlocked |
action_values.omni_achievement_unlocked |
The value associated with ‘achievement unlocked’ events within an app, indicating a user milestone across various platforms (omnichannel). |
dimension |
action_values.omni_achievement_unlocked.1d_view |
action_values.omni_achievement_unlocked.1d_view |
The total value generated from ‘achievement unlocked’ actions across multiple platforms attributed within 1 day of viewing the ad. |
dimension |
action_values.omni_achievement_unlocked.28d_click |
action_values.omni_achievement_unlocked.28d_click |
The monetary value of ‘omni achievement unlocked’ actions attributed within 28 days of an ad click. |
dimension |
action_values.omni_achievement_unlocked.7d_click |
action_values.omni_achievement_unlocked.7d_click |
The total value generated from ‘achievement unlocked’ actions across multiple platforms attributed within 7 days of clicking the ad. |
dimension |
action_values.omni_achievement_unlocked.7d_view |
action_values.omni_achievement_unlocked.7d_view |
The value generated from “achievement unlocked” events across various platforms (omni) attributed to ad views within a 7-day window. |
dimension |
action_values.omni_activate_app |
action_values.omni_activate_app |
The value of ‘app activation’ events, indicating when a user activates or launches a mobile application across various platforms (omnichannel). |
dimension |
action_values.omni_activate_app.1d_view |
action_values.omni_activate_app.1d_view |
The value of ‘app activation’ events attributed to an ad view within 1 day. |
dimension |
action_values.omni_activate_app.28d_click |
action_values.omni_activate_app.28d_click |
The value of ‘app activation’ events attributed to an ad click within 28 days. |
dimension |
action_values.omni_activate_app.7d_click |
action_values.omni_activate_app.7d_click |
The value of ‘app activation’ events attributed to an ad click within 7 days. |
dimension |
action_values.omni_activate_app.7d_view |
action_values.omni_activate_app.7d_view |
The value of ‘app activation’ events attributed to an ad view within 7 days. |
dimension |
action_values.omni_add_to_cart |
action_values.omni_add_to_cart |
The value of ‘add to cart’ events, indicating when a user adds an item to their shopping cart across various platforms (omnichannel). |
metric |
action_values.omni_add_to_cart.1d_click |
action_values.omni_add_to_cart.1d_click |
The value of ‘add to cart’ events attributed to an ad click within 1 day. |
metric |
action_values.omni_add_to_cart.1d_view |
action_values.omni_add_to_cart.1d_view |
The value of ‘add to cart’ events attributed to an ad view within 1 day. |
metric |
action_values.omni_add_to_cart.28d_click |
action_values.omni_add_to_cart.28d_click |
The value of ‘add to cart’ events attributed to an ad click within 28 days. |
dimension |
action_values.omni_add_to_cart.28d_view |
action_values.omni_add_to_cart.28d_view |
The value of ‘add to cart’ events attributed to an ad view within 28 days. |
metric |
action_values.omni_add_to_cart.7d_click |
action_values.omni_add_to_cart.7d_click |
The value of ‘add to cart’ events attributed to an ad click within 7 days. |
metric |
action_values.omni_add_to_cart.7d_view |
action_values.omni_add_to_cart.7d_view |
The value of ‘add to cart’ events attributed to an ad view within 7 days. |
dimension |
action_values.omni_add_to_wishlist |
action_values.omni_add_to_wishlist |
The monetary value of all add-to-wishlist events across various platforms (website, mobile app, offline). |
metric |
action_values.omni_add_to_wishlist.1d_click |
action_values.omni_add_to_wishlist.1d_click |
The total value generated from omnichannel ‘add to wishlist’ actions, attributed to an ad click within 1 day. |
metric |
action_values.omni_add_to_wishlist.1d_view |
action_values.omni_add_to_wishlist.1d_view |
The monetary value of add-to-wishlist events across various platforms, attributed to a 1-day view-through window. |
metric |
action_values.omni_add_to_wishlist.28d_click |
action_values.omni_add_to_wishlist.28d_click |
The total value generated from omnichannel ‘add to wishlist’ actions, attributed to an ad click within 28 days. |
metric |
action_values.omni_add_to_wishlist.7d_click |
action_values.omni_add_to_wishlist.7d_click |
The monetary value of add-to-wishlist events across various platforms, attributed to a 7-day click-through window. |
metric |
action_values.omni_app_install |
action_values.omni_app_install |
The value of ‘app install’ events, indicating when a user installs a mobile application across various platforms (omnichannel). |
dimension |
action_values.omni_app_install.1d_view |
action_values.omni_app_install.1d_view |
The total value generated from app installs across multiple platforms attributed within 1 day of viewing the ad. |
dimension |
action_values.omni_app_install.28d_click |
action_values.omni_app_install.28d_click |
The monetary value of ‘omni app install’ actions attributed within 28 days of an ad click. |
dimension |
action_values.omni_app_install.7d_click |
action_values.omni_app_install.7d_click |
The total value generated from app installs across multiple platforms attributed within 7 days of clicking the ad. |
dimension |
action_values.omni_app_install.7d_view |
action_values.omni_app_install.7d_view |
The value generated from app installs across various platforms (omni) attributed to ad views within a 7-day window. |
dimension |
action_values.omni_complete_registration |
action_values.omni_complete_registration |
The value of ‘complete registration’ events, indicating when a user finishes a signup or registration process across various platforms (omnichannel). |
dimension |
action_values.omni_complete_registration.1d_click |
action_values.omni_complete_registration.1d_click |
The monetary value generated from omni-channel complete registration actions attributed to a 1-day click-through window. |
metric |
action_values.omni_complete_registration.1d_view |
action_values.omni_complete_registration.1d_view |
The value of ‘complete registration’ events attributed to an ad view within 1 day. |
dimension |
action_values.omni_complete_registration.28d_click |
action_values.omni_complete_registration.28d_click |
The monetary value of ‘omni complete registration’ actions attributed within 28 days of an ad click. |
dimension |
action_values.omni_complete_registration.7d_click |
action_values.omni_complete_registration.7d_click |
The total value generated from ‘complete registration’ actions across multiple platforms attributed within 7 days of clicking the ad. |
dimension |
action_values.omni_complete_registration.7d_view |
action_values.omni_complete_registration.7d_view |
The value of ‘complete registration’ events attributed to an ad view within 7 days. |
dimension |
action_values.omni_custom |
action_values.omni_custom |
The value of custom events defined by the advertiser, tracked across various platforms (omnichannel). |
dimension |
action_values.omni_custom.1d_click |
action_values.omni_custom.1d_click |
The value of custom events attributed to an ad click within 1 day. |
metric |
action_values.omni_custom.1d_view |
action_values.omni_custom.1d_view |
The value of custom events attributed to an ad view within 1 day. |
dimension |
action_values.omni_custom.28d_click |
action_values.omni_custom.28d_click |
The value of custom events attributed to an ad click within 28 days. |
dimension |
action_values.omni_custom.7d_click |
action_values.omni_custom.7d_click |
The value of custom events attributed to an ad click within 7 days. |
dimension |
action_values.omni_custom.7d_view |
action_values.omni_custom.7d_view |
The value of custom events attributed to an ad view within 7 days. |
dimension |
action_values.omni_initiated_checkout |
action_values.omni_initiated_checkout |
The value of ‘initiated checkout’ events, indicating when a user starts the checkout process across various platforms (omnichannel). |
metric |
action_values.omni_initiated_checkout.1d_click |
action_values.omni_initiated_checkout.1d_click |
The value of ‘initiated checkout’ events attributed to an ad click within 1 day. |
metric |
action_values.omni_initiated_checkout.1d_view |
action_values.omni_initiated_checkout.1d_view |
The value of ‘initiated checkout’ events attributed to an ad view within 1 day. |
metric |
action_values.omni_initiated_checkout.28d_click |
action_values.omni_initiated_checkout.28d_click |
The value of ‘initiated checkout’ events attributed to an ad click within 28 days. |
dimension |
action_values.omni_initiated_checkout.28d_view |
action_values.omni_initiated_checkout.28d_view |
The value of ‘initiated checkout’ events attributed to an ad view within 28 days. |
metric |
action_values.omni_initiated_checkout.7d_click |
action_values.omni_initiated_checkout.7d_click |
The value of ‘initiated checkout’ events attributed to an ad click within 7 days. |
metric |
action_values.omni_initiated_checkout.7d_view |
action_values.omni_initiated_checkout.7d_view |
The value of ‘initiated checkout’ events attributed to an ad view within 7 days. |
dimension |
action_values.omni_level_achieved |
action_values.omni_level_achieved |
The value of ‘level achieved’ events, indicating when a user reaches a new level within a game or app across various platforms (omnichannel). |
dimension |
action_values.omni_level_achieved.1d_view |
action_values.omni_level_achieved.1d_view |
The total value generated from ‘level achieved’ actions across multiple platforms attributed within 1 day of viewing the ad. |
dimension |
action_values.omni_level_achieved.28d_click |
action_values.omni_level_achieved.28d_click |
The monetary value of ‘omni level achieved’ actions attributed within 28 days of an ad click. |
dimension |
action_values.omni_level_achieved.7d_click |
action_values.omni_level_achieved.7d_click |
The total value generated from ‘level achieved’ actions across multiple platforms attributed within 7 days of clicking the ad. |
dimension |
action_values.omni_level_achieved.7d_view |
action_values.omni_level_achieved.7d_view |
The value generated from “level achieved” events across various platforms (omni) attributed to ad views within a 7-day window. |
dimension |
action_values.omni_purchase |
action_values.omni_purchase |
The monetary value of ‘purchase’ events across various platforms (omnichannel). |
metric |
action_values.omni_purchase.1d_click |
action_values.omni_purchase.1d_click |
The monetary value of ‘purchase’ events attributed to an ad click within 1 day. |
metric |
action_values.omni_purchase.1d_view |
action_values.omni_purchase.1d_view |
The monetary value of ‘purchase’ events attributed to an ad view within 1 day. |
metric |
action_values.omni_purchase.28d_click |
action_values.omni_purchase.28d_click |
The monetary value of ‘purchase’ events attributed to an ad click within 28 days. |
dimension |
action_values.omni_purchase.28d_view |
action_values.omni_purchase.28d_view |
The monetary value of ‘purchase’ events attributed to an ad view within 28 days. |
metric |
action_values.omni_purchase.7d_click |
action_values.omni_purchase.7d_click |
The monetary value of ‘purchase’ events attributed to an ad click within 7 days. |
metric |
action_values.omni_purchase.7d_view |
action_values.omni_purchase.7d_view |
The monetary value of ‘purchase’ events attributed to an ad view within 7 days. |
dimension |
action_values.omni_purchase_margin |
action_values.omni_purchase_margin |
The total margin value generated from omni-channel purchase actions. |
metric |
action_values.omni_purchase_margin.1d_view |
action_values.omni_purchase_margin.1d_view |
The margin value generated from omni-channel purchase actions attributed within a 1-day view attribution window. |
metric |
action_values.omni_purchase_margin.7d_click |
action_values.omni_purchase_margin.7d_click |
The margin value generated from omni-channel purchase actions attributed within a 7-day click attribution window. |
metric |
action_values.omni_rate |
action_values.omni_rate |
The value of ‘rating’ events, indicating when a user rates content or an item within an app or platform across various platforms (omnichannel). |
dimension |
action_values.omni_rate.1d_view |
action_values.omni_rate.1d_view |
The total value generated from ‘rate’ actions across multiple platforms attributed within 1 day of viewing the ad. |
dimension |
action_values.omni_rate.28d_click |
action_values.omni_rate.28d_click |
The monetary value of ‘omni rate’ actions attributed within 28 days of an ad click. |
dimension |
action_values.omni_rate.7d_click |
action_values.omni_rate.7d_click |
The total value generated from ‘rate’ actions across multiple platforms attributed within 7 days of clicking the ad. |
dimension |
action_values.omni_rate.7d_view |
action_values.omni_rate.7d_view |
The total value generated from omnichannel actions attributed to ads within a 7-day view attribution window. |
dimension |
action_values.omni_search |
action_values.omni_search |
The value of ‘search’ events, indicating when a user performs a search across various platforms (omnichannel). |
dimension |
action_values.omni_search.1d_click |
action_values.omni_search.1d_click |
The value of ‘search’ events attributed to an ad click within 1 day. |
metric |
action_values.omni_search.1d_view |
action_values.omni_search.1d_view |
The value of ‘search’ events attributed to an ad view within 1 day. |
metric |
action_values.omni_search.28d_click |
action_values.omni_search.28d_click |
The value of ‘search’ events attributed to an ad click within 28 days. |
dimension |
action_values.omni_search.28d_view |
action_values.omni_search.28d_view |
The value of ‘search’ events attributed to an ad view within 28 days. |
metric |
action_values.omni_search.7d_click |
action_values.omni_search.7d_click |
The value of ‘search’ events attributed to an ad click within 7 days. |
metric |
action_values.omni_search.7d_view |
action_values.omni_search.7d_view |
The value of ‘search’ events attributed to an ad view within 7 days. |
dimension |
action_values.omni_spend_credits |
action_values.omni_spend_credits |
The value of ‘spend credits’ events, indicating when a user spends virtual credits within an app or platform across various platforms (omnichannel). |
dimension |
action_values.omni_spend_credits.1d_view |
action_values.omni_spend_credits.1d_view |
The total value generated from ‘spend credits’ actions across multiple platforms attributed within 1 day of viewing the ad. |
dimension |
action_values.omni_spend_credits.28d_click |
action_values.omni_spend_credits.28d_click |
The monetary value of ‘omni spend credits’ actions attributed within 28 days of an ad click. |
dimension |
action_values.omni_spend_credits.7d_click |
action_values.omni_spend_credits.7d_click |
The total value generated from ‘spend credits’ actions across multiple platforms attributed within 7 days of clicking the ad. |
dimension |
action_values.omni_spend_credits.7d_view |
action_values.omni_spend_credits.7d_view |
The value generated from spending credits across various platforms (omni) attributed to ad views within a 7-day window. |
dimension |
action_values.omni_tutorial_completion |
action_values.omni_tutorial_completion |
The value of ‘tutorial completion’ events, indicating when a user finishes a tutorial within an app or platform across various platforms (omnichannel). |
dimension |
action_values.omni_tutorial_completion.1d_view |
action_values.omni_tutorial_completion.1d_view |
The total value generated from ‘tutorial completion’ actions across multiple platforms attributed within 1 day of viewing the ad. |
dimension |
action_values.omni_tutorial_completion.28d_click |
action_values.omni_tutorial_completion.28d_click |
The monetary value of ‘omni tutorial completion’ actions attributed within 28 days of an ad click. |
dimension |
action_values.omni_tutorial_completion.7d_click |
action_values.omni_tutorial_completion.7d_click |
The total value generated from ‘tutorial completion’ actions across multiple platforms attributed within 7 days of clicking the ad. |
dimension |
action_values.omni_tutorial_completion.7d_view |
action_values.omni_tutorial_completion.7d_view |
The value generated from tutorial completions across various platforms (omni) attributed to ad views within a 7-day window. |
dimension |
action_values.omni_view_content |
action_values.omni_view_content |
The value of ‘view content’ events, indicating when a user views content across various platforms (omnichannel). |
metric |
action_values.omni_view_content.1d_click |
action_values.omni_view_content.1d_click |
The value of ‘view content’ events attributed to an ad click within 1 day. |
metric |
action_values.omni_view_content.1d_view |
action_values.omni_view_content.1d_view |
The value of ‘view content’ events attributed to an ad view within 1 day. |
metric |
action_values.omni_view_content.28d_click |
action_values.omni_view_content.28d_click |
The value of ‘view content’ events attributed to an ad click within 28 days. |
dimension |
action_values.omni_view_content.28d_view |
action_values.omni_view_content.28d_view |
The value of ‘view content’ events attributed to an ad view within 28 days. |
metric |
action_values.omni_view_content.7d_click |
action_values.omni_view_content.7d_click |
The value of ‘view content’ events attributed to an ad click within 7 days. |
metric |
action_values.omni_view_content.7d_view |
action_values.omni_view_content.7d_view |
The value of ‘view content’ events attributed to an ad view within 7 days. |
dimension |
action_values.onsite_app_add_to_cart |
action_values.onsite_app_add_to_cart |
The value of ‘add to cart’ events occurring within an app directly on Facebook platforms (onsite). |
dimension |
action_values.onsite_app_add_to_cart.1d_click |
action_values.onsite_app_add_to_cart.1d_click |
The total value attributed to in-app “add to cart” conversions that occurred within 1 day of someone clicking on the ad. |
metric |
action_values.onsite_app_add_to_cart.1d_view |
action_values.onsite_app_add_to_cart.1d_view |
The total value generated from onsite app ‘add to cart’ actions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_app_add_to_cart.28d_click |
action_values.onsite_app_add_to_cart.28d_click |
The monetary value of ‘onsite app add to cart’ actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_app_add_to_cart.7d_click |
action_values.onsite_app_add_to_cart.7d_click |
The total value generated from onsite app ‘add to cart’ actions attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_app_add_to_cart.7d_view |
action_values.onsite_app_add_to_cart.7d_view |
The total value generated from onsite ‘add to cart’ actions within a mobile app, attributed to an ad view within 7 days. |
dimension |
action_values.onsite_app_purchase |
action_values.onsite_app_purchase |
The monetary value of ‘purchase’ events occurring within an app directly on Facebook platforms (onsite). |
dimension |
action_values.onsite_app_purchase.1d_click |
action_values.onsite_app_purchase.1d_click |
The total value attributed to in-app purchase conversions that occurred within 1 day of someone clicking on the ad. |
metric |
action_values.onsite_app_purchase.1d_view |
action_values.onsite_app_purchase.1d_view |
The total value generated from onsite app purchase conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_app_purchase.28d_click |
action_values.onsite_app_purchase.28d_click |
The monetary value of ‘onsite app purchase’ actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_app_purchase.7d_click |
action_values.onsite_app_purchase.7d_click |
The total value generated from onsite app purchase conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_app_purchase.7d_view |
action_values.onsite_app_purchase.7d_view |
The total value generated from onsite ‘purchase’ actions within a mobile app, attributed to an ad view within 7 days. |
dimension |
action_values.onsite_app_view_content |
action_values.onsite_app_view_content |
The value of ‘view content’ events occurring within an app directly on Facebook platforms (onsite). |
dimension |
action_values.onsite_app_view_content.1d_view |
action_values.onsite_app_view_content.1d_view |
The total value generated from onsite app ‘view content’ actions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_app_view_content.28d_click |
action_values.onsite_app_view_content.28d_click |
The monetary value of ‘onsite app view content’ actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_app_view_content.7d_click |
action_values.onsite_app_view_content.7d_click |
The total value generated from onsite app ‘view content’ actions attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_app_view_content.7d_view |
action_values.onsite_app_view_content.7d_view |
The total value generated from onsite ‘view content’ actions within a mobile app, attributed to an ad view within 7 days. |
dimension |
action_values.onsite_conversion |
action_values.onsite_conversion |
The aggregate value of all conversion actions that occur directly on Facebook or Instagram platforms. |
dimension |
action_values.onsite_conversion.1d_view |
action_values.onsite_conversion.1d_view |
The total value generated from all onsite conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_conversion.28d_click |
action_values.onsite_conversion.28d_click |
The monetary value of ‘onsite conversion’ actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_conversion.7d_click |
action_values.onsite_conversion.7d_click |
The total value generated from all onsite conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_conversion.7d_view |
action_values.onsite_conversion.7d_view |
The value generated from onsite conversions (conversions happening within Meta platforms) attributed to ad views within a 7-day window. |
dimension |
action_values.onsite_conversion.add_to_cart |
action_values.onsite_conversion.add_to_cart |
The monetary value of onsite ‘add to cart’ events. |
metric |
action_values.onsite_conversion.add_to_cart.1d_view |
action_values.onsite_conversion.add_to_cart.1d_view |
The monetary value of onsite ‘add to cart’ events, attributed to an impression of your ad within 1 day. |
metric |
action_values.onsite_conversion.add_to_cart.7d_click |
action_values.onsite_conversion.add_to_cart.7d_click |
The monetary value of onsite ‘add to cart’ events, attributed to a click on your ad within 7 days. |
metric |
action_values.onsite_conversion.flow_complete |
action_values.onsite_conversion.flow_complete |
The value of ‘flow complete’ events, indicating the completion of a multi-step process directly on Facebook or Instagram platforms. |
dimension |
action_values.onsite_conversion.flow_complete.1d_view |
action_values.onsite_conversion.flow_complete.1d_view |
The total value generated from onsite ‘flow complete’ conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_conversion.flow_complete.28d_click |
action_values.onsite_conversion.flow_complete.28d_click |
The monetary value of ‘flow complete’ onsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_conversion.flow_complete.7d_click |
action_values.onsite_conversion.flow_complete.7d_click |
The total value generated from onsite ‘flow complete’ conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_conversion.flow_complete.7d_view |
action_values.onsite_conversion.flow_complete.7d_view |
The value generated from onsite “flow complete” conversions attributed to ad views within a 7-day window. |
dimension |
action_values.onsite_conversion.initiate_checkout |
action_values.onsite_conversion.initiate_checkout |
The monetary value of onsite ‘initiate checkout’ events. |
metric |
action_values.onsite_conversion.initiate_checkout.1d_view |
action_values.onsite_conversion.initiate_checkout.1d_view |
The monetary value of onsite ‘initiate checkout’ events, attributed to an impression of your ad within 1 day. |
metric |
action_values.onsite_conversion.lead_grouped |
action_values.onsite_conversion.lead_grouped |
The monetary value generated from onsite lead conversion events, grouped, attributed to the ad. |
dimension |
action_values.onsite_conversion.lead_grouped.1d_view |
action_values.onsite_conversion.lead_grouped.1d_view |
The total value generated from grouped onsite lead conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_conversion.lead_grouped.28d_click |
action_values.onsite_conversion.lead_grouped.28d_click |
The monetary value of ‘grouped lead’ onsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_conversion.lead_grouped.7d_click |
action_values.onsite_conversion.lead_grouped.7d_click |
The total value generated from grouped onsite lead conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_conversion.lead_grouped.7d_view |
action_values.onsite_conversion.lead_grouped.7d_view |
The value generated from grouped lead actions, considered an onsite conversion, attributed within 7 days of an impression of your ad. |
dimension |
action_values.onsite_conversion.messaging_block |
action_values.onsite_conversion.messaging_block |
The value of ‘messaging block’ events, indicating when a user blocks messages related to an ad or business directly on Facebook platforms. |
dimension |
action_values.onsite_conversion.messaging_block.1d_view |
action_values.onsite_conversion.messaging_block.1d_view |
The total value generated from onsite ‘messaging block’ conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_conversion.messaging_block.28d_click |
action_values.onsite_conversion.messaging_block.28d_click |
The monetary value of ‘messaging block’ onsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_conversion.messaging_block.7d_click |
action_values.onsite_conversion.messaging_block.7d_click |
The total value generated from onsite ‘messaging block’ conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_conversion.messaging_block.7d_view |
action_values.onsite_conversion.messaging_block.7d_view |
The value generated from users blocking messaging on Meta platforms, attributed to ad views within a 7-day window. |
dimension |
action_values.onsite_conversion.messaging_conversation_started_7d |
action_values.onsite_conversion.messaging_conversation_started_7d |
The value of ‘messaging conversation started’ events attributed within 7 days, indicating when a user initiates a conversation directly on Facebook platforms. |
dimension |
action_values.onsite_conversion.messaging_conversation_started_7d.1d_view |
action_values.onsite_conversion.messaging_conversation_started_7d.1d_view |
The total value generated from onsite messaging conversations started within 7 days, attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_conversion.messaging_conversation_started_7d.28d_click |
action_values.onsite_conversion.messaging_conversation_started_7d.28d_click |
The monetary value of ‘messaging conversation started (7d)’ onsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_conversion.messaging_conversation_started_7d.7d_click |
action_values.onsite_conversion.messaging_conversation_started_7d.7d_click |
The total value generated from onsite messaging conversations started within 7 days, attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_conversion.messaging_conversation_started_7d.7d_view |
action_values.onsite_conversion.messaging_conversation_started_7d.7d_view |
The value generated from new messaging conversations, considered an onsite conversion, attributed within 7 days of an impression of your ad. |
dimension |
action_values.onsite_conversion.messaging_first_reply |
action_values.onsite_conversion.messaging_first_reply |
The value of ‘messaging first reply’ events, indicating when a user sends the first reply in a conversation directly on Facebook platforms. |
dimension |
action_values.onsite_conversion.messaging_first_reply.1d_view |
action_values.onsite_conversion.messaging_first_reply.1d_view |
The total value generated from onsite messaging first replies attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_conversion.messaging_first_reply.28d_click |
action_values.onsite_conversion.messaging_first_reply.28d_click |
The monetary value of ‘messaging first reply’ onsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_conversion.messaging_first_reply.7d_click |
action_values.onsite_conversion.messaging_first_reply.7d_click |
The total value generated from onsite messaging first replies attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_conversion.messaging_first_reply.7d_view |
action_values.onsite_conversion.messaging_first_reply.7d_view |
The value generated from users sending a first reply in messaging on Meta platforms, attributed to ad views within a 7-day window. |
dimension |
action_values.onsite_conversion.messaging_reply |
action_values.onsite_conversion.messaging_reply |
The value of ‘messaging reply’ events, indicating when a user sends a reply in a conversation directly on Facebook platforms. |
dimension |
action_values.onsite_conversion.messaging_reply.1d_view |
action_values.onsite_conversion.messaging_reply.1d_view |
The total value generated from onsite messaging replies attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_conversion.messaging_reply.28d_click |
action_values.onsite_conversion.messaging_reply.28d_click |
The monetary value of ‘messaging reply’ onsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_conversion.messaging_reply.7d_click |
action_values.onsite_conversion.messaging_reply.7d_click |
The total value generated from onsite messaging replies attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_conversion.messaging_reply.7d_view |
action_values.onsite_conversion.messaging_reply.7d_view |
The value generated from users sending a reply in messaging on Meta platforms, attributed to ad views within a 7-day window. |
dimension |
action_values.onsite_conversion.post_save |
action_values.onsite_conversion.post_save |
The value of ‘post save’ events, indicating when a user saves a post directly on Facebook or Instagram platforms. |
dimension |
action_values.onsite_conversion.post_save.1d_view |
action_values.onsite_conversion.post_save.1d_view |
The total value generated from onsite ‘post save’ actions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_conversion.post_save.28d_click |
action_values.onsite_conversion.post_save.28d_click |
The monetary value of ‘post save’ onsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_conversion.post_save.7d_click |
action_values.onsite_conversion.post_save.7d_click |
The total value generated from onsite ‘post save’ actions attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_conversion.post_save.7d_view |
action_values.onsite_conversion.post_save.7d_view |
The value generated from users saving a post on Meta platforms, attributed to ad views within a 7-day window. |
dimension |
action_values.onsite_conversion.purchase |
action_values.onsite_conversion.purchase |
The monetary value of ‘purchase’ events occurring directly on Facebook or Instagram platforms. |
dimension |
action_values.onsite_conversion.purchase.1d_view |
action_values.onsite_conversion.purchase.1d_view |
The total value generated from onsite purchase conversions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_conversion.purchase.28d_click |
action_values.onsite_conversion.purchase.28d_click |
The monetary value of ‘purchase’ onsite conversion actions attributed within 28 days of an ad click. |
dimension |
action_values.onsite_conversion.purchase.7d_click |
action_values.onsite_conversion.purchase.7d_click |
The total value generated from onsite purchase conversions attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_conversion.purchase.7d_view |
action_values.onsite_conversion.purchase.7d_view |
The value generated from onsite “purchase” conversions attributed to ad views within a 7-day window. |
dimension |
action_values.onsite_web_add_to_cart |
action_values.onsite_web_add_to_cart |
The value of ‘add to cart’ actions on your website, as an onsite web event. |
metric |
action_values.onsite_web_add_to_cart.1d_click |
action_values.onsite_web_add_to_cart.1d_click |
The monetary value generated from onsite website add-to-cart events, attributed within 1 day of clicking the ad. |
metric |
action_values.onsite_web_add_to_cart.1d_view |
action_values.onsite_web_add_to_cart.1d_view |
The total value generated from onsite web ‘add to cart’ actions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_web_add_to_cart.28d_click |
action_values.onsite_web_add_to_cart.28d_click |
Total number of add-to-cart actions on an advertiser’s website, attributed to an ad click within 28 days. |
dimension |
action_values.onsite_web_add_to_cart.7d_click |
action_values.onsite_web_add_to_cart.7d_click |
The total value generated from onsite web ‘add to cart’ actions attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_web_add_to_cart.7d_view |
action_values.onsite_web_add_to_cart.7d_view |
The total value generated from onsite ‘add to cart’ actions on a website, attributed to an ad view within 7 days. |
dimension |
action_values.onsite_web_app_add_to_cart |
action_values.onsite_web_app_add_to_cart |
The value of ‘add to cart’ actions on your website or app, as an onsite web/app event. |
metric |
action_values.onsite_web_app_add_to_cart.1d_click |
action_values.onsite_web_app_add_to_cart.1d_click |
The monetary value generated from onsite add-to-cart events in web or app, attributed within 1 day of clicking the ad. |
metric |
action_values.onsite_web_app_add_to_cart.1d_view |
action_values.onsite_web_app_add_to_cart.1d_view |
The total value generated from onsite web and app ‘add to cart’ actions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_web_app_add_to_cart.28d_click |
action_values.onsite_web_app_add_to_cart.28d_click |
Total number of add-to-cart actions across an advertiser’s website or app, attributed to an ad click within 28 days. |
dimension |
action_values.onsite_web_app_add_to_cart.7d_click |
action_values.onsite_web_app_add_to_cart.7d_click |
The total value generated from onsite web and app ‘add to cart’ actions attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_web_app_add_to_cart.7d_view |
action_values.onsite_web_app_add_to_cart.7d_view |
The total value generated from onsite ‘add to cart’ actions across web and app, attributed to an ad view within 7 days. |
dimension |
action_values.onsite_web_app_event |
action_values.onsite_web_app_event |
The monetary value generated from onsite web or app events attributed to the ad. |
dimension |
action_values.onsite_web_app_event.1d_view |
action_values.onsite_web_app_event.1d_view |
The total value generated from onsite web and app events attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_web_app_event.28d_click |
action_values.onsite_web_app_event.28d_click |
Total number of custom events across an advertiser’s website or app, attributed to an ad click within 28 days. |
dimension |
action_values.onsite_web_app_event.7d_click |
action_values.onsite_web_app_event.7d_click |
The total value generated from onsite web and app events attributed within 7 days of clicking the ad. |
dimension |
action_values.onsite_web_app_event.7d_view |
action_values.onsite_web_app_event.7d_view |
The value generated from onsite web app events attributed to ad views within a 7-day window. |
dimension |
action_values.onsite_web_app_purchase |
action_values.onsite_web_app_purchase |
The value of purchases on your website or app, as an onsite web/app event. |
metric |
action_values.onsite_web_app_purchase.1d_click |
action_values.onsite_web_app_purchase.1d_click |
The monetary value generated from onsite purchase events in web or app, attributed within 1 day of clicking the ad. |
metric |
action_values.onsite_web_app_purchase.1d_view |
action_values.onsite_web_app_purchase.1d_view |
The total value generated from onsite web and app purchase conversions attributed within 1 day of viewing the ad. |
metric |
action_values.onsite_web_app_purchase.28d_click |
action_values.onsite_web_app_purchase.28d_click |
Total number of purchase conversions across an advertiser’s website or app, attributed to an ad click within 28 days. |
dimension |
action_values.onsite_web_app_purchase.7d_click |
action_values.onsite_web_app_purchase.7d_click |
The total value generated from onsite web and app purchase conversions attributed within 7 days of clicking the ad. |
metric |
action_values.onsite_web_app_purchase.7d_view |
action_values.onsite_web_app_purchase.7d_view |
The total value generated from onsite ‘purchase’ actions across web and app, attributed to an ad view within 7 days. |
dimension |
action_values.onsite_web_app_view_content |
action_values.onsite_web_app_view_content |
The value associated with content views on your website or app, as an onsite web/app event. |
metric |
action_values.onsite_web_app_view_content.1d_click |
action_values.onsite_web_app_view_content.1d_click |
The monetary value generated from onsite content view events in web or app, attributed within 1 day of clicking the ad. |
metric |
action_values.onsite_web_app_view_content.1d_view |
action_values.onsite_web_app_view_content.1d_view |
The total value generated from onsite web and app ‘view content’ actions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_web_app_view_content.28d_click |
action_values.onsite_web_app_view_content.28d_click |
Total number of view content actions across an advertiser’s website or app, attributed to an ad click within 28 days. |
dimension |
action_values.onsite_web_app_view_content.7d_click |
action_values.onsite_web_app_view_content.7d_click |
The total value generated from onsite web and app ‘view content’ actions attributed within 7 days of clicking the ad. |
metric |
action_values.onsite_web_app_view_content.7d_view |
action_values.onsite_web_app_view_content.7d_view |
The total value generated from onsite ‘view content’ actions across web and app, attributed to an ad view within 7 days. |
dimension |
action_values.onsite_web_initiate_checkout |
action_values.onsite_web_initiate_checkout |
The number of times a user started the checkout process directly on the website, attributed to the ad campaign, usually within the default attribution window. |
metric |
action_values.onsite_web_initiate_checkout.1d_click |
action_values.onsite_web_initiate_checkout.1d_click |
The total value generated from onsite web ‘initiate checkout’ actions, attributed to an ad click within 1 day. |
metric |
action_values.onsite_web_initiate_checkout.1d_view |
action_values.onsite_web_initiate_checkout.1d_view |
The value of ‘initiate checkout’ events on your website attributed to your ads, within 1 day of viewing the ad. |
metric |
action_values.onsite_web_initiate_checkout.28d_click |
action_values.onsite_web_initiate_checkout.28d_click |
The total value generated from onsite web ‘initiate checkout’ actions, attributed to an ad click within 28 days. |
metric |
action_values.onsite_web_initiate_checkout.7d_click |
action_values.onsite_web_initiate_checkout.7d_click |
The value of ‘initiate checkout’ events on your website attributed to your ads, within 7 days of clicking the ad. |
metric |
action_values.onsite_web_lead |
action_values.onsite_web_lead |
The monetary value of lead conversions that occurred directly on a Meta-owned website or form. |
metric |
action_values.onsite_web_lead.1d_click |
action_values.onsite_web_lead.1d_click |
The total value generated from onsite web ‘lead’ actions, attributed to an ad click within 1 day. |
metric |
action_values.onsite_web_lead.1d_view |
action_values.onsite_web_lead.1d_view |
The monetary value of onsite web lead conversions, attributed to a 1-day view-through window. |
metric |
action_values.onsite_web_lead.7d_click |
action_values.onsite_web_lead.7d_click |
The monetary value of onsite web lead conversions, attributed to a 7-day click-through window. |
metric |
action_values.onsite_web_purchase |
action_values.onsite_web_purchase |
The number of purchases made by a user directly on the website, attributed to the ad campaign, usually within the default attribution window. |
metric |
action_values.onsite_web_purchase.1d_click |
action_values.onsite_web_purchase.1d_click |
The monetary value generated from onsite website purchase events, attributed within 1 day of clicking the ad. |
metric |
action_values.onsite_web_purchase.1d_view |
action_values.onsite_web_purchase.1d_view |
The total value generated from onsite web purchase conversions attributed within 1 day of viewing the ad. |
metric |
action_values.onsite_web_purchase.28d_click |
action_values.onsite_web_purchase.28d_click |
Total number of purchase conversions on an advertiser’s website, attributed to an ad click within 28 days. |
dimension |
action_values.onsite_web_purchase.7d_click |
action_values.onsite_web_purchase.7d_click |
The total value generated from onsite web purchase conversions attributed within 7 days of clicking the ad. |
metric |
action_values.onsite_web_purchase.7d_view |
action_values.onsite_web_purchase.7d_view |
The total value generated from onsite web ‘purchase’ actions, attributed to an ad view within 7 days. |
dimension |
action_values.onsite_web_view_content |
action_values.onsite_web_view_content |
The number of times a user viewed content directly on the website, attributed to the ad campaign, usually within the default attribution window. |
metric |
action_values.onsite_web_view_content.1d_click |
action_values.onsite_web_view_content.1d_click |
The monetary value generated from onsite website content view events, attributed within 1 day of clicking the ad. |
metric |
action_values.onsite_web_view_content.1d_view |
action_values.onsite_web_view_content.1d_view |
The total value generated from onsite web ‘view content’ actions attributed within 1 day of viewing the ad. |
dimension |
action_values.onsite_web_view_content.28d_click |
action_values.onsite_web_view_content.28d_click |
Total number of view content actions on an advertiser’s website, attributed to an ad click within 28 days. |
dimension |
action_values.onsite_web_view_content.7d_click |
action_values.onsite_web_view_content.7d_click |
The total value generated from onsite web ‘view content’ actions attributed within 7 days of clicking the ad. |
metric |
action_values.onsite_web_view_content.7d_view |
action_values.onsite_web_view_content.7d_view |
The total value generated from onsite web ‘view content’ actions, attributed to an ad view within 7 days. |
dimension |
action_values.outbound_click |
action_values.outbound_click |
The number of clicks on ad links that led to destinations outside of Meta-owned properties, attributed to the ad campaign, usually within the default attribution window. |
dimension |
action_values.outbound_click.1d_view |
action_values.outbound_click.1d_view |
The total value generated from outbound clicks attributed within 1 day of viewing the ad. |
dimension |
action_values.outbound_click.28d_click |
action_values.outbound_click.28d_click |
Total number of clicks on outbound links from an ad, attributed to an ad click within 28 days. |
dimension |
action_values.outbound_click.7d_click |
action_values.outbound_click.7d_click |
The total value generated from outbound clicks attributed within 7 days of clicking the ad. |
dimension |
action_values.outbound_click.7d_view |
action_values.outbound_click.7d_view |
The value generated from clicks on an ad that lead to an external destination (outbound click) attributed to ad views within a 7-day window. |
dimension |
action_values.page_engagement |
action_values.page_engagement |
The number of times users engaged with a Facebook Page, such as likes, comments, shares, or other interactions, attributed to the ad campaign, usually within the default attribution window. |
dimension |
action_values.page_engagement.1d_view |
action_values.page_engagement.1d_view |
The total value generated from page engagement actions attributed within 1 day of viewing the ad. |
dimension |
action_values.page_engagement.28d_click |
action_values.page_engagement.28d_click |
Total number of engagements with a Facebook Page, attributed to an ad click within 28 days. |
dimension |
action_values.page_engagement.7d_click |
action_values.page_engagement.7d_click |
The total value generated from page engagement actions attributed within 7 days of clicking the ad. |
dimension |
action_values.page_engagement.7d_view |
action_values.page_engagement.7d_view |
The value generated from page engagement actions (e.g., likes, comments, shares on a page) attributed to ad views within a 7-day window. |
dimension |
action_values.page_story |
action_values.page_story |
The monetary value generated from page story actions attributed to the ad. |
dimension |
action_values.page_story.1d_view |
action_values.page_story.1d_view |
The total value generated from page story actions attributed within 1 day of viewing the ad. |
dimension |
action_values.page_story.28d_click |
action_values.page_story.28d_click |
Total number of clicks on a Page Story, attributed to an ad click within 28 days. |
dimension |
action_values.page_story.7d_click |
action_values.page_story.7d_click |
The total value generated from page story actions attributed within 7 days of clicking the ad. |
dimension |
action_values.page_story.7d_view |
action_values.page_story.7d_view |
The value generated from users viewing or interacting with a page’s story, attributed to ad views within a 7-day window. |
dimension |
action_values.photo_view |
action_values.photo_view |
The monetary value generated from photo view actions attributed to the ad. |
dimension |
action_values.photo_view.1d_view |
action_values.photo_view.1d_view |
The total value generated from photo view actions attributed within 1 day of viewing the ad. |
dimension |
action_values.photo_view.28d_click |
action_values.photo_view.28d_click |
Total number of photo views, attributed to an ad click within 28 days. |
dimension |
action_values.photo_view.7d_click |
action_values.photo_view.7d_click |
The total value generated from photo view actions attributed within 7 days of clicking the ad. |
dimension |
action_values.photo_view.7d_view |
action_values.photo_view.7d_view |
The value generated from users viewing photos, attributed to ad views within a 7-day window. |
dimension |
action_values.post |
action_values.post |
The monetary value generated from post actions attributed to the ad. |
dimension |
action_values.post.1d_view |
action_values.post.1d_view |
The total value generated from post actions attributed within 1 day of viewing the ad. |
dimension |
action_values.post.28d_click |
action_values.post.28d_click |
Total number of clicks on a post, attributed to an ad click within 28 days. |
dimension |
action_values.post.7d_click |
action_values.post.7d_click |
The total value generated from post actions attributed within 7 days of clicking the ad. |
dimension |
action_values.post.7d_view |
action_values.post.7d_view |
The value generated from post interactions or viewing a post, attributed to ad views within a 7-day window. |
dimension |
action_values.post_engagement |
action_values.post_engagement |
The number of times users engaged with an ad post, including reactions, comments, and shares, attributed to the ad campaign, usually within the default attribution window. |
dimension |
action_values.post_engagement.1d_view |
action_values.post_engagement.1d_view |
The total value generated from post engagement actions attributed within 1 day of viewing the ad. |
dimension |
action_values.post_engagement.28d_click |
action_values.post_engagement.28d_click |
Total number of engagements with a post, attributed to an ad click within 28 days. |
dimension |
action_values.post_engagement.7d_click |
action_values.post_engagement.7d_click |
The total value generated from post engagement actions attributed within 7 days of clicking the ad. |
dimension |
action_values.post_engagement.7d_view |
action_values.post_engagement.7d_view |
The value generated from post engagement actions (e.g., likes, comments, shares on a post) attributed to ad views within a 7-day window. |
dimension |
action_values.post_reaction |
action_values.post_reaction |
The number of reactions (like, love, haha, wow, sad, angry) to an ad post, attributed to the ad campaign, usually within the default attribution window. |
dimension |
action_values.post_reaction.1d_view |
action_values.post_reaction.1d_view |
The total value generated from post reaction actions attributed within 1 day of viewing the ad. |
dimension |
action_values.post_reaction.28d_click |
action_values.post_reaction.28d_click |
Total number of reactions to a post, attributed to an ad click within 28 days. |
dimension |
action_values.post_reaction.7d_click |
action_values.post_reaction.7d_click |
The total value generated from post reaction actions attributed within 7 days of clicking the ad. |
dimension |
action_values.post_reaction.7d_view |
action_values.post_reaction.7d_view |
The value generated from users reacting to a post (like, love, etc.), attributed to ad views within a 7-day window. |
dimension |
action_values.post_story |
action_values.post_story |
The monetary value generated from post story actions attributed to the ad. |
dimension |
action_values.post_story.1d_view |
action_values.post_story.1d_view |
The total value generated from post story actions attributed within 1 day of viewing the ad. |
dimension |
action_values.post_story.28d_click |
action_values.post_story.28d_click |
Total number of clicks on a Post Story, attributed to an ad click within 28 days. |
dimension |
action_values.post_story.7d_click |
action_values.post_story.7d_click |
The total value generated from post story actions attributed within 7 days of clicking the ad. |
dimension |
action_values.post_story.7d_view |
action_values.post_story.7d_view |
The value generated from users viewing or interacting with a post’s story, attributed to ad views within a 7-day window. |
dimension |
action_values.purchase |
action_values.purchase |
The total number of purchases made by users, attributed to the ad campaign, usually within the default attribution window. |
metric |
action_values.purchase.1d_click |
action_values.purchase.1d_click |
The total value attributed to purchase conversions that occurred within 1 day of someone clicking on the ad. |
metric |
action_values.purchase.1d_view |
action_values.purchase.1d_view |
The total value generated from purchase conversions attributed within 1 day of viewing the ad. |
metric |
action_values.purchase.28d_click |
action_values.purchase.28d_click |
Total number of purchase conversions, attributed to an ad click within 28 days. |
dimension |
action_values.purchase.7d_click |
action_values.purchase.7d_click |
The total value generated from purchase conversions attributed within 7 days of clicking the ad. |
metric |
action_values.purchase.7d_view |
action_values.purchase.7d_view |
The total value generated from ‘purchase’ actions, attributed to an ad view within 7 days. |
dimension |
action_values.receive_offer |
action_values.receive_offer |
The monetary value generated from receive offer actions attributed to the ad. |
dimension |
action_values.receive_offer.1d_view |
action_values.receive_offer.1d_view |
The total value generated from ‘receive offer’ actions attributed within 1 day of viewing the ad. |
dimension |
action_values.receive_offer.28d_click |
action_values.receive_offer.28d_click |
Total number of times an offer was received, attributed to an ad click within 28 days. |
dimension |
action_values.receive_offer.7d_click |
action_values.receive_offer.7d_click |
The total value generated from ‘receive offer’ actions attributed within 7 days of clicking the ad. |
dimension |
action_values.receive_offer.7d_view |
action_values.receive_offer.7d_view |
The value generated from users receiving an offer, attributed to ad views within a 7-day window. |
dimension |
action_values.rsvp |
action_values.rsvp |
The monetary value generated from RSVP actions attributed to the ad. |
dimension |
action_values.rsvp.1d_view |
action_values.rsvp.1d_view |
The total value generated from RSVP actions attributed within 1 day of viewing the ad. |
dimension |
action_values.rsvp.28d_click |
action_values.rsvp.28d_click |
Total number of RSVPs to an event, attributed to an ad click within 28 days. |
dimension |
action_values.rsvp.7d_click |
action_values.rsvp.7d_click |
The total value generated from RSVP actions attributed within 7 days of clicking the ad. |
dimension |
action_values.rsvp.7d_view |
action_values.rsvp.7d_view |
The value generated from users responding to an event invitation (RSVP), attributed to ad views within a 7-day window. |
dimension |
action_values.search |
action_values.search |
The number of times users performed a search on the advertiser’s website or app, attributed to the ad campaign, usually within the default attribution window. |
metric |
action_values.search.1d_click |
action_values.search.1d_click |
The monetary value generated from search actions attributed to a 1-day click-through window. |
metric |
action_values.search.1d_view |
action_values.search.1d_view |
The total value generated from search actions attributed within 1 day of viewing the ad. |
metric |
action_values.search.28d_click |
action_values.search.28d_click |
Total number of search actions, attributed to an ad click within 28 days. |
dimension |
action_values.search.28d_view |
action_values.search.28d_view |
Total number of search actions, attributed to an ad view within 28 days. |
metric |
action_values.search.7d_click |
action_values.search.7d_click |
The total value generated from search actions attributed within 7 days of clicking the ad. |
metric |
action_values.search.7d_view |
action_values.search.7d_view |
The total value generated from ‘search’ actions, attributed to an ad view within 7 days. |
dimension |
action_values.store_visit_with_dwell |
action_values.store_visit_with_dwell |
The monetary value generated from store visits with a recorded dwell time, attributed to the ad. |
dimension |
action_values.store_visit_with_dwell.1d_view |
action_values.store_visit_with_dwell.1d_view |
The total value generated from store visits with dwell time attributed within 1 day of viewing the ad. |
dimension |
action_values.store_visit_with_dwell.28d_click |
action_values.store_visit_with_dwell.28d_click |
Total number of store visits with dwell time, attributed to an ad click within 28 days. |
dimension |
action_values.store_visit_with_dwell.7d_click |
action_values.store_visit_with_dwell.7d_click |
The total value generated from store visits with dwell time attributed within 7 days of clicking the ad. |
dimension |
action_values.store_visit_with_dwell.7d_view |
action_values.store_visit_with_dwell.7d_view |
The value generated from store visits with a significant dwell time, attributed to ad views within a 7-day window. |
dimension |
action_values.submit_application_total |
action_values.submit_application_total |
The total monetary value generated from application submission actions attributed to the ad. |
dimension |
action_values.submit_application_total.1d_view |
action_values.submit_application_total.1d_view |
The total value generated from all application submissions attributed within 1 day of viewing the ad. |
dimension |
action_values.submit_application_total.28d_click |
action_values.submit_application_total.28d_click |
Total number of application submissions, attributed to an ad click within 28 days. |
dimension |
action_values.submit_application_total.7d_click |
action_values.submit_application_total.7d_click |
The total value generated from all application submissions attributed within 7 days of clicking the ad. |
dimension |
action_values.submit_application_total.7d_view |
action_values.submit_application_total.7d_view |
The total value of application submissions across all channels, attributed within 7 days of an impression of your ad. |
dimension |
action_values.submit_application_website |
action_values.submit_application_website |
The monetary value generated from application submission actions completed on a website, attributed to the ad. |
dimension |
action_values.submit_application_website.1d_view |
action_values.submit_application_website.1d_view |
The total value generated from website application submissions attributed within 1 day of viewing the ad. |
dimension |
action_values.submit_application_website.28d_click |
action_values.submit_application_website.28d_click |
Total number of application submissions on a website, attributed to an ad click within 28 days. |
dimension |
action_values.submit_application_website.7d_click |
action_values.submit_application_website.7d_click |
The total value generated from website application submissions attributed within 7 days of clicking the ad. |
dimension |
action_values.submit_application_website.7d_view |
action_values.submit_application_website.7d_view |
The value of website application submissions, attributed within 7 days of an impression of your ad. |
dimension |
action_values.subscribe |
action_values.subscribe |
The number of times users subscribed to a service, newsletter, or content, attributed to the ad campaign, usually within the default attribution window. |
dimension |
action_values.subscribe.1d_view |
action_values.subscribe.1d_view |
The total value generated from subscribe actions attributed within 1 day of viewing the ad. |
dimension |
action_values.subscribe.28d_click |
action_values.subscribe.28d_click |
Total number of subscribe actions, attributed to an ad click within 28 days. |
dimension |
action_values.subscribe.7d_click |
action_values.subscribe.7d_click |
The total value generated from subscribe actions attributed within 7 days of clicking the ad. |
dimension |
action_values.subscribe.7d_view |
action_values.subscribe.7d_view |
The value generated from users subscribing to content or a service, attributed to ad views within a 7-day window. |
dimension |
action_values.tab_view |
action_values.tab_view |
The monetary value generated from tab view actions attributed to the ad. |
dimension |
action_values.tab_view.1d_view |
action_values.tab_view.1d_view |
The total value generated from tab view actions attributed within 1 day of viewing the ad. |
dimension |
action_values.tab_view.28d_click |
action_values.tab_view.28d_click |
Total number of tab views, attributed to an ad click within 28 days. |
dimension |
action_values.tab_view.7d_click |
action_values.tab_view.7d_click |
The total value generated from tab view actions attributed within 7 days of clicking the ad. |
dimension |
action_values.tab_view.7d_view |
action_values.tab_view.7d_view |
The value generated from users viewing a tab on a page, attributed to ad views within a 7-day window. |
dimension |
action_values.video_view |
action_values.video_view |
The number of times users viewed a video associated with the ad, attributed to the ad campaign, usually within the default attribution window. |
dimension |
action_values.video_view.1d_view |
action_values.video_view.1d_view |
The total value generated from video view actions attributed within 1 day of viewing the ad. |
dimension |
action_values.video_view.28d_click |
action_values.video_view.28d_click |
Total number of video views, attributed to an ad click within 28 days. |
dimension |
action_values.video_view.7d_click |
action_values.video_view.7d_click |
The total value generated from video view actions attributed within 7 days of clicking the ad. |
dimension |
action_values.video_view.7d_view |
action_values.video_view.7d_view |
The value generated from video views, attributed to ad views within a 7-day window. |
dimension |
action_values.view_content |
action_values.view_content |
The number of times users viewed content on an advertiser’s website or app, attributed to the ad campaign, usually within the default attribution window. |
metric |
action_values.view_content.1d_click |
action_values.view_content.1d_click |
The total value attributed to “view content” actions that occurred within 1 day of someone clicking on the ad. |
metric |
action_values.view_content.1d_view |
action_values.view_content.1d_view |
The total value generated from ‘view content’ actions attributed within 1 day of viewing the ad. |
dimension |
action_values.view_content.28d_click |
action_values.view_content.28d_click |
Total number of view content actions, attributed to an ad click within 28 days. |
dimension |
action_values.view_content.7d_click |
action_values.view_content.7d_click |
The total value generated from ‘view content’ actions attributed within 7 days of clicking the ad. |
metric |
action_values.view_content.7d_view |
action_values.view_content.7d_view |
The total value generated from ‘view content’ actions, attributed to an ad view within 7 days. |
dimension |
action_values.web_app_in_store_purchase |
action_values.web_app_in_store_purchase |
The total value of web or app-initiated in-store purchase conversions attributed to your ads. |
metric |
action_values.web_app_in_store_purchase.1d_click |
action_values.web_app_in_store_purchase.1d_click |
The total value generated from web or app ‘in-store purchase’ actions, attributed to an ad click within 1 day. |
metric |
action_values.web_app_in_store_purchase.1d_view |
action_values.web_app_in_store_purchase.1d_view |
The total value generated from in-store purchases initiated via web or app, attributed within 1 day of viewing the ad. |
metric |
action_values.web_app_in_store_purchase.28d_click |
action_values.web_app_in_store_purchase.28d_click |
The total value generated from web or app ‘in-store purchase’ actions, attributed to an ad click within 28 days. |
metric |
action_values.web_app_in_store_purchase.7d_click |
action_values.web_app_in_store_purchase.7d_click |
The total value generated from in-store purchases initiated via web or app, attributed within 7 days of clicking the ad. |
metric |
action_values.web_in_store_purchase |
action_values.web_in_store_purchase |
The total value of web-to-in-store purchase conversions attributed to your ads. |
metric |
action_values.web_in_store_purchase.1d_click |
action_values.web_in_store_purchase.1d_click |
The monetary value generated from in-store purchase events initiated from the web, attributed within 1 day of clicking the ad. |
metric |
action_values.web_in_store_purchase.1d_view |
action_values.web_in_store_purchase.1d_view |
The total value generated from in-store purchases initiated via web, attributed within 1 day of viewing the ad. |
metric |
action_values.web_in_store_purchase.28d_click |
action_values.web_in_store_purchase.28d_click |
The total value generated from web ‘in-store purchase’ actions, attributed to an ad click within 28 days. |
metric |
action_values.web_in_store_purchase.7d_click |
action_values.web_in_store_purchase.7d_click |
The total value generated from in-store purchases initiated via web, attributed within 7 days of clicking the ad. |
metric |
action_values.web_in_store_purchase.7d_view |
action_values.web_in_store_purchase.7d_view |
The total value generated from web ‘in-store purchase’ actions, attributed to an ad view within 7 days. |
metric |
action_video_type |
action_video_type |
The type of video action (e.g., video views at different percentages). |
dimension |
actions |
actions |
The total number of actions Accounts Center accounts took that are attributed to your ads, including engagement, clicks, or conversions. |
metric |
actions.action_device |
actions.action_device |
The device on which specific actions were performed. |
dimension |
actions.add_payment_info |
actions.add_payment_info |
The number of times users added payment information during a checkout flow, attributed to the ad campaign. |
metric |
actions.add_payment_info.1d_click |
actions.add_payment_info.1d_click |
The number of times users added payment information within 1 day of clicking an ad. |
metric |
actions.add_payment_info.1d_view |
actions.add_payment_info.1d_view |
The number of times users added payment information within 1 day of viewing an ad without clicking. |
metric |
actions.add_payment_info.28d_click |
actions.add_payment_info.28d_click |
The number of times users added payment information within 28 days of clicking an ad. |
dimension |
actions.add_payment_info.28d_view |
actions.add_payment_info.28d_view |
The number of times users added payment information within 28 days of viewing an ad without clicking. |
metric |
actions.add_payment_info.7d_click |
actions.add_payment_info.7d_click |
The number of times users added payment information within 7 days of clicking an ad. |
metric |
actions.add_payment_info.7d_view |
actions.add_payment_info.7d_view |
The number of times users added payment information within 7 days of viewing an ad without clicking. |
dimension |
actions.add_to_cart |
actions.add_to_cart |
The number of times users added an item to a shopping cart, attributed to the ad campaign. |
metric |
actions.add_to_cart.1d_click |
actions.add_to_cart.1d_click |
The number of times users added an item to a shopping cart within 1 day of clicking an ad. |
metric |
actions.add_to_cart.1d_view |
actions.add_to_cart.1d_view |
The number of times users added an item to a shopping cart within 1 day of viewing an ad without clicking. |
metric |
actions.add_to_cart.28d_click |
actions.add_to_cart.28d_click |
The number of times users added an item to a shopping cart within 28 days of clicking an ad. |
dimension |
actions.add_to_cart.28d_view |
actions.add_to_cart.28d_view |
Total number of add-to-cart actions, attributed to an ad view within 28 days. |
metric |
actions.add_to_cart.7d_click |
actions.add_to_cart.7d_click |
The total number of ‘add to cart’ actions attributed within 7 days of clicking the ad. |
metric |
actions.add_to_cart.7d_view |
actions.add_to_cart.7d_view |
The number of times users added an item to a shopping cart within 7 days of viewing an ad without clicking. |
dimension |
actions.add_to_wishlist |
actions.add_to_wishlist |
The number of times users added an item to a wishlist, attributed to the ad campaign. |
metric |
actions.add_to_wishlist.1d_click |
actions.add_to_wishlist.1d_click |
The number of times users added an item to a wishlist within 1 day of clicking an ad. |
metric |
actions.add_to_wishlist.1d_view |
actions.add_to_wishlist.1d_view |
The number of times users added an item to a wishlist within 1 day of viewing an ad without clicking. |
metric |
actions.add_to_wishlist.28d_click |
actions.add_to_wishlist.28d_click |
The number of times users added an item to a wishlist within 28 days of clicking an ad. |
dimension |
actions.add_to_wishlist.28d_view |
actions.add_to_wishlist.28d_view |
The number of times users added an item to a wishlist within 28 days of viewing an ad without clicking. |
metric |
actions.add_to_wishlist.7d_click |
actions.add_to_wishlist.7d_click |
The number of times users added an item to a wishlist within 7 days of clicking an ad. |
metric |
actions.add_to_wishlist.7d_view |
actions.add_to_wishlist.7d_view |
The number of times users added an item to a wishlist within 7 days of viewing an ad without clicking. |
dimension |
actions.app_custom_event |
actions.app_custom_event |
The number of custom events defined within a mobile application, attributed to the ad campaign. |
dimension |
actions.app_engagement |
actions.app_engagement |
The number of times users engaged with a mobile application, attributed to the ad campaign. |
metric |
actions.app_engagement.1d_view |
actions.app_engagement.1d_view |
The total number of app engagement actions attributed within 1 day of viewing the ad. |
metric |
actions.app_engagement.28d_click |
actions.app_engagement.28d_click |
Total number of app engagement actions, attributed to a click on the ad within 28 days. |
dimension |
actions.app_engagement.7d_click |
actions.app_engagement.7d_click |
The total number of app engagement actions attributed within 7 days of clicking the ad. |
metric |
actions.app_engagement.7d_view |
actions.app_engagement.7d_view |
The number of app engagement actions attributed to ad views within a 7-day window. |
dimension |
actions.app_install |
actions.app_install |
The number of times a mobile application was installed after a user interacted with an ad. |
dimension |
actions.app_install.1d_view |
actions.app_install.1d_view |
The number of app installs attributed to ads within 1 day of a person viewing the ad. |
dimension |
actions.app_install.28d_click |
actions.app_install.28d_click |
Total number of app install actions, attributed to a click on the ad within 28 days. |
dimension |
actions.app_install.7d_click |
actions.app_install.7d_click |
The number of app installs attributed to ads within 7 days of a person clicking the ad. |
dimension |
actions.app_install.7d_view |
actions.app_install.7d_view |
The number of app installs attributed to ad views within a 7-day window. |
dimension |
actions.app_site_visit |
actions.app_site_visit |
The number of visits to an app or website, attributed to your ads. |
metric |
actions.app_site_visit.1d_click |
actions.app_site_visit.1d_click |
The number of app or site visits attributed to a 1-day click-through window. |
metric |
actions.app_site_visit.28d_click |
actions.app_site_visit.28d_click |
The total number of visits to an app or website, attributed to an ad click within 28 days. |
metric |
actions.app_site_visit.7d_click |
actions.app_site_visit.7d_click |
The number of visits to an app’s associated website attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.app_store_visit |
actions.app_store_visit |
Number of visits to an app store attributed to your ads. |
metric |
actions.app_story |
actions.app_story |
The number of actions related to an app story (e.g., installs, engagements). |
metric |
actions.app_story.1d_view |
actions.app_story.1d_view |
The number of interactions with an app story attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.app_story.28d_click |
actions.app_story.28d_click |
Total number of app story interactions, attributed to a click on the ad within 28 days. |
dimension |
actions.app_story.7d_click |
actions.app_story.7d_click |
The number of interactions with an app story attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.app_story.7d_view |
actions.app_story.7d_view |
The number of times users viewed or interacted with an app’s story, attributed to ad views within a 7-day window. |
dimension |
actions.app_use |
actions.app_use |
The number of times an app was used, attributed to your ads. |
metric |
actions.app_use.1d_view |
actions.app_use.1d_view |
The number of app uses attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.app_use.28d_click |
actions.app_use.28d_click |
Total number of app usage actions, attributed to a click on the ad within 28 days. |
dimension |
actions.app_use.7d_click |
actions.app_use.7d_click |
The number of app uses attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.app_use.7d_view |
actions.app_use.7d_view |
The number of app use events attributed to ad views within a 7-day window. |
dimension |
actions.call_confirm_grouped |
actions.call_confirm_grouped |
The number of call confirmation actions, grouped, attributed to the ad. |
metric |
actions.call_confirm_grouped.1d_click |
actions.call_confirm_grouped.1d_click |
The total number of grouped call confirms, attributed to an ad click within 1 day. |
metric |
actions.call_confirm_grouped.28d_click |
actions.call_confirm_grouped.28d_click |
The number of grouped call confirmations attributed within a 28-day click attribution window. |
metric |
actions.call_confirm_grouped.7d_click |
actions.call_confirm_grouped.7d_click |
The number of estimated call confirmation clicks, attributed to a 7-day click-through window. |
metric |
actions.checkin |
actions.checkin |
The number of check-ins attributed to your ads. |
metric |
actions.checkin.1d_view |
actions.checkin.1d_view |
The number of check-ins attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.checkin.28d_click |
actions.checkin.28d_click |
Total number of check-in actions, attributed to a click on the ad within 28 days. |
dimension |
actions.checkin.7d_click |
actions.checkin.7d_click |
The number of check-ins attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.checkin.7d_view |
actions.checkin.7d_view |
The number of check-in actions attributed to ad views within a 7-day window. |
dimension |
actions.click_to_call_call_confirm |
actions.click_to_call_call_confirm |
The number of call confirmation events resulting from a click-to-call action, attributed to the ad. |
metric |
actions.click_to_call_call_confirm.1d_click |
actions.click_to_call_call_confirm.1d_click |
The total number of call confirms resulting from a click-to-call action, attributed to an ad click within 1 day. |
metric |
actions.click_to_call_call_confirm.28d_click |
actions.click_to_call_call_confirm.28d_click |
The number of ‘click to call’ confirmations attributed within a 28-day click attribution window. |
metric |
actions.click_to_call_call_confirm.7d_click |
actions.click_to_call_call_confirm.7d_click |
The number of call confirmation clicks from click-to-call ads, attributed to a 7-day click-through window. |
metric |
actions.click_to_call_callback_request_submitted |
actions.click_to_call_callback_request_submitted |
The number of times a click-to-call callback request was submitted. |
metric |
actions.click_to_call_callback_request_submitted.7d_click |
actions.click_to_call_callback_request_submitted.7d_click |
The number of times a ‘click to call callback request’ was submitted, attributed within a 7-day click attribution window. |
metric |
actions.click_to_call_native_20s_call_connect |
actions.click_to_call_native_20s_call_connect |
The number of click-to-call actions leading to a native call connection lasting at least 20 seconds, attributed to the ad. |
metric |
actions.click_to_call_native_20s_call_connect.1d_click |
actions.click_to_call_native_20s_call_connect.1d_click |
The total number of native calls that connected for at least 20 seconds, attributed to an ad click within 1 day. |
metric |
actions.click_to_call_native_20s_call_connect.1d_view |
actions.click_to_call_native_20s_call_connect.1d_view |
The total number of native calls that connected for at least 20 seconds, attributed to an ad view within 1 day. |
metric |
actions.click_to_call_native_20s_call_connect.28d_click |
actions.click_to_call_native_20s_call_connect.28d_click |
The total number of native calls that connected for at least 20 seconds, attributed to an ad click within 28 days. |
metric |
actions.click_to_call_native_20s_call_connect.7d_click |
actions.click_to_call_native_20s_call_connect.7d_click |
Number of click-to-call actions from a native ad that resulted in a call connecting for at least 20 seconds, attributed to a click on your ad within 7 days. |
metric |
actions.click_to_call_native_60s_call_connect |
actions.click_to_call_native_60s_call_connect |
The number of click-to-call actions leading to a native call connection lasting at least 60 seconds, attributed to the ad. |
metric |
actions.click_to_call_native_60s_call_connect.1d_click |
actions.click_to_call_native_60s_call_connect.1d_click |
The total number of native calls that connected for at least 60 seconds, attributed to an ad click within 1 day. |
metric |
actions.click_to_call_native_60s_call_connect.28d_click |
actions.click_to_call_native_60s_call_connect.28d_click |
The total number of native calls that connected for at least 60 seconds, attributed to an ad click within 28 days. |
metric |
actions.click_to_call_native_60s_call_connect.7d_click |
actions.click_to_call_native_60s_call_connect.7d_click |
Number of click-to-call actions from a native ad that resulted in a call connecting for at least 60 seconds, attributed to a click on your ad within 7 days. |
metric |
actions.click_to_call_native_call_placed |
actions.click_to_call_native_call_placed |
The number of click-to-call actions resulting in a native call being placed, attributed to the ad. |
metric |
actions.click_to_call_native_call_placed.1d_click |
actions.click_to_call_native_call_placed.1d_click |
The total number of native calls placed, attributed to an ad click within 1 day. |
metric |
actions.click_to_call_native_call_placed.1d_view |
actions.click_to_call_native_call_placed.1d_view |
The total number of native calls placed, attributed to an ad view within 1 day. |
metric |
actions.click_to_call_native_call_placed.28d_click |
actions.click_to_call_native_call_placed.28d_click |
The number of native calls placed via ‘click to call’ attributed within a 28-day click attribution window. |
metric |
actions.click_to_call_native_call_placed.7d_click |
actions.click_to_call_native_call_placed.7d_click |
The number of native calls placed from click-to-call ads, attributed to a 7-day click-through window. (Only available in select countries). |
metric |
actions.comment |
actions.comment |
The number of comments on an ad post or associated content, attributed to the ad campaign. |
metric |
actions.comment.1d_click |
actions.comment.1d_click |
The number of comments on an ad post within 1 day of clicking an ad. |
metric |
actions.comment.1d_view |
actions.comment.1d_view |
The number of comments on an ad or associated content attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.comment.28d_click |
actions.comment.28d_click |
The number of comments on an ad post within 28 days of clicking an ad. |
metric |
actions.comment.7d_click |
actions.comment.7d_click |
The number of comments on an ad post within 7 days of clicking an ad. |
metric |
actions.comment.7d_view |
actions.comment.7d_view |
The number of comments made on an ad or associated content attributed to ad views within a 7-day window. |
dimension |
actions.commerce_event |
actions.commerce_event |
The total number of commerce-related events (e.g., product views, purchases) attributed to the ad campaign. |
dimension |
actions.commerce_event.28d_click |
actions.commerce_event.28d_click |
The number of commerce events (e.g., purchases, add to cart) attributed to your ads within 28 days of a click. |
dimension |
actions.commerce_event.7d_view |
actions.commerce_event.7d_view |
The number of commerce events (e.g., purchases, add to cart) attributed to your ads within 7 days of a view. |
dimension |
actions.commerce_event.view_content |
actions.commerce_event.view_content |
The number of times content was viewed as part of a commerce event, attributed to the ad campaign. |
dimension |
actions.commerce_event.view_content.28d_click |
actions.commerce_event.view_content.28d_click |
The number of view content commerce events attributed to your ads within 28 days of a click. |
dimension |
actions.commerce_event.view_content.7d_view |
actions.commerce_event.view_content.7d_view |
The number of view content commerce events attributed to your ads within 7 days of a view. |
dimension |
actions.complete_registration |
actions.complete_registration |
The number of times users completed a registration process, attributed to the ad campaign. |
metric |
actions.complete_registration.1d_click |
actions.complete_registration.1d_click |
The number of times users completed a registration process within 1 day of clicking an ad. |
metric |
actions.complete_registration.1d_view |
actions.complete_registration.1d_view |
The number of times users completed a registration process within 1 day of viewing an ad without clicking. |
metric |
actions.complete_registration.28d_click |
actions.complete_registration.28d_click |
The number of times users completed a registration process within 28 days of clicking an ad. |
dimension |
actions.complete_registration.28d_view |
actions.complete_registration.28d_view |
Total number of complete registration actions, attributed to a view of the ad within 28 days. |
metric |
actions.complete_registration.7d_click |
actions.complete_registration.7d_click |
The number of completed registrations attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.complete_registration.7d_view |
actions.complete_registration.7d_view |
The number of times users completed a registration process within 7 days of viewing an ad without clicking. |
dimension |
actions.credit_spent |
actions.credit_spent |
The amount of credit spent, attributed to your ads. |
metric |
actions.credit_spent.1d_view |
actions.credit_spent.1d_view |
The amount of credits spent attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.credit_spent.28d_click |
actions.credit_spent.28d_click |
Total number of credits spent actions, attributed to a click on the ad within 28 days. |
dimension |
actions.credit_spent.7d_click |
actions.credit_spent.7d_click |
The amount of credits spent attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.credit_spent.7d_view |
actions.credit_spent.7d_view |
The number of credits spent within an app or game attributed to ad views within a 7-day window. |
dimension |
actions.full_view |
actions.full_view |
The number of full views of your ad content. |
metric |
actions.full_view.1d_view |
actions.full_view.1d_view |
The number of full content views attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.full_view.28d_click |
actions.full_view.28d_click |
Total number of full views, attributed to a click on the ad within 28 days. |
dimension |
actions.full_view.7d_click |
actions.full_view.7d_click |
The number of full content views attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.full_view.7d_view |
actions.full_view.7d_view |
The number of full views (e.g., full video views) attributed to ad views within a 7-day window. |
dimension |
actions.games.plays |
actions.games.plays |
The number of game plays attributed to your ads. |
metric |
actions.games.plays.1d_view |
actions.games.plays.1d_view |
The number of game plays attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.games.plays.28d_click |
actions.games.plays.28d_click |
Total number of game plays, attributed to a click on the ad within 28 days. |
dimension |
actions.games.plays.7d_click |
actions.games.plays.7d_click |
The number of game plays attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.games.plays.7d_view |
actions.games.plays.7d_view |
The number of game plays attributed to ad views within a 7-day window. |
dimension |
actions.group_join |
actions.group_join |
The number of times people joined a group after seeing an ad. |
metric |
actions.initiate_checkout |
actions.initiate_checkout |
The number of times users started the checkout process, attributed to the ad campaign. |
metric |
actions.initiate_checkout.1d_click |
actions.initiate_checkout.1d_click |
The number of times users initiated a checkout process within 1 day of clicking an ad. |
metric |
actions.initiate_checkout.1d_view |
actions.initiate_checkout.1d_view |
The number of times users initiated a checkout process within 1 day of viewing an ad without clicking. |
metric |
actions.initiate_checkout.28d_click |
actions.initiate_checkout.28d_click |
Number of ‘initiate checkout’ actions, attributed within 28 days of the ad click. |
dimension |
actions.initiate_checkout.28d_view |
actions.initiate_checkout.28d_view |
Number of ‘initiate checkout’ actions, attributed within 28 days of the ad view. |
metric |
actions.initiate_checkout.7d_click |
actions.initiate_checkout.7d_click |
The number of initiated checkouts attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.initiate_checkout.7d_view |
actions.initiate_checkout.7d_view |
The number of times users initiated a checkout process within 7 days of viewing an ad without clicking. |
dimension |
actions.instagram_profile_engagement |
actions.instagram_profile_engagement |
The number of times users engaged with an Instagram profile associated with the ad campaign. |
metric |
actions.instagram_profile_engagement.1d_view |
actions.instagram_profile_engagement.1d_view |
The number of engagements with an Instagram profile attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.instagram_profile_engagement.28d_click |
actions.instagram_profile_engagement.28d_click |
Number of ‘instagram profile engagement’ actions, attributed within 28 days of the ad click. |
dimension |
actions.instagram_profile_engagement.7d_click |
actions.instagram_profile_engagement.7d_click |
The number of engagements with an Instagram profile attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.instagram_profile_engagement.7d_view |
actions.instagram_profile_engagement.7d_view |
The number of engagement actions with an Instagram profile attributed to ad views within a 7-day window. |
dimension |
actions.interactive_component_tap |
actions.interactive_component_tap |
The number of taps on interactive components within an ad. |
metric |
actions.interactive_component_tap.1d_view |
actions.interactive_component_tap.1d_view |
The number of taps on interactive components within an ad attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.interactive_component_tap.28d_click |
actions.interactive_component_tap.28d_click |
The number of times users tapped an interactive component within 28 days of clicking an ad. |
dimension |
actions.interactive_component_tap.7d_click |
actions.interactive_component_tap.7d_click |
The number of times users tapped an interactive component within 7 days of clicking an ad. |
metric |
actions.interactive_component_tap.7d_view |
actions.interactive_component_tap.7d_view |
The number of taps on interactive components within an ad or content attributed to ad views within a 7-day window. |
dimension |
actions.landing_page_view |
actions.landing_page_view |
The number of times the landing page linked from the ad was viewed. |
metric |
actions.landing_page_view.1d_click |
actions.landing_page_view.1d_click |
The number of times the landing page was viewed within 1 day of clicking an ad. |
metric |
actions.landing_page_view.1d_view |
actions.landing_page_view.1d_view |
The number of landing page views attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.landing_page_view.28d_click |
actions.landing_page_view.28d_click |
The number of times the landing page was viewed within 28 days of clicking an ad. |
metric |
actions.landing_page_view.7d_click |
actions.landing_page_view.7d_click |
The number of times the landing page was viewed within 7 days of clicking an ad. |
metric |
actions.landing_page_view.7d_view |
actions.landing_page_view.7d_view |
The total number of landing page views, attributed to an ad view within 7 days. |
dimension |
actions.lead.1d_click |
actions.lead.1d_click |
The number of leads generated within 1 day of clicking an ad. |
metric |
actions.lead.1d_view |
actions.lead.1d_view |
The number of leads generated within 1 day of viewing an ad without clicking. |
metric |
actions.lead.28d_click |
actions.lead.28d_click |
The number of leads generated within 28 days of clicking an ad. |
metric |
actions.lead.28d_view |
actions.lead.28d_view |
The number of leads generated within 28 days of viewing an ad without clicking. |
metric |
actions.lead.7d_click |
actions.lead.7d_click |
The number of leads generated within 7 days of clicking an ad. |
metric |
actions.lead.7d_view |
actions.lead.7d_view |
The number of leads generated within 7 days of viewing an ad without clicking. |
dimension |
actions.leadgen.other |
actions.leadgen.other |
The number of leads generated through means other than standard lead forms, attributed to your ads. |
metric |
actions.leadgen.other.1d_view |
actions.leadgen.other.1d_view |
The number of other lead generation actions attributed within 1 day of viewing the ad. |
dimension |
actions.leadgen.other.28d_click |
actions.leadgen.other.28d_click |
The number of other lead generation events within 28 days of clicking an ad. |
dimension |
actions.leadgen.other.7d_click |
actions.leadgen.other.7d_click |
The number of other lead generation events within 7 days of clicking an ad. |
dimension |
actions.leadgen.other.7d_view |
actions.leadgen.other.7d_view |
The number of other unspecified lead generation actions attributed to ad views within a 7-day window. |
dimension |
actions.leadgen_grouped |
actions.leadgen_grouped |
The number of grouped lead generation actions, such as leads from Messenger and Instant Forms. |
metric |
actions.leadgen_grouped.1d_click |
actions.leadgen_grouped.1d_click |
The number of grouped lead generation events within 1 day of clicking an ad. |
metric |
actions.leadgen_grouped.1d_view |
actions.leadgen_grouped.1d_view |
The number of grouped lead generation actions attributed within 1 day of viewing the ad. |
metric |
actions.leadgen_grouped.28d_click |
actions.leadgen_grouped.28d_click |
The number of grouped lead generation events within 28 days of clicking an ad. |
dimension |
actions.leadgen_grouped.7d_click |
actions.leadgen_grouped.7d_click |
The number of grouped lead generation events within 7 days of clicking an ad. |
metric |
actions.leadgen_grouped.7d_view |
actions.leadgen_grouped.7d_view |
The number of grouped lead generation actions, attributed within 7 days of viewing your ad. |
dimension |
actions.like.1d_click |
actions.like.1d_click |
The number of ‘likes’ on an ad post or associated content within 1 day of clicking an ad. |
metric |
actions.like.1d_view |
actions.like.1d_view |
The number of ‘likes’ on an ad post or associated content within 1 day of viewing an ad without clicking. |
metric |
actions.like.28d_click |
actions.like.28d_click |
The number of ‘likes’ on an ad post or associated content within 28 days of clicking an ad. |
metric |
actions.like.7d_click |
actions.like.7d_click |
The number of ‘likes’ on an ad post or associated content within 7 days of clicking an ad. |
metric |
actions.like.7d_view |
actions.like.7d_view |
The number of ‘likes’ on an ad post or associated content within 7 days of viewing an ad without clicking. |
dimension |
actions.link_click.1d_click |
actions.link_click.1d_click |
The number of clicks on ad links within 1 day of clicking an ad. |
metric |
actions.link_click.1d_view |
actions.link_click.1d_view |
The number of link clicks attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.link_click.28d_click |
actions.link_click.28d_click |
The number of clicks on ad links within 28 days of clicking an ad. |
metric |
actions.link_click.7d_click |
actions.link_click.7d_click |
The number of clicks on ad links within 7 days of clicking an ad. |
metric |
actions.link_click.7d_view |
actions.link_click.7d_view |
The number of clicks on ad links attributed to ad views within a 7-day window. |
dimension |
actions.mention |
actions.mention |
The number of times your ad was mentioned. |
metric |
actions.mention.1d_view |
actions.mention.1d_view |
The number of mentions attributed to ads within 1 day of a person viewing the ad. |
dimension |
actions.mention.28d_click |
actions.mention.28d_click |
The number of mentions attributed to ads within a 28-day click attribution window. |
dimension |
actions.mention.7d_click |
actions.mention.7d_click |
The number of mentions attributed to ads within 7 days of a person clicking the ad. |
dimension |
actions.mention.7d_view |
actions.mention.7d_view |
The number of mentions attributed to ad views within a 7-day window. |
dimension |
actions.messenger.block |
actions.messenger.block |
The number of times a user blocked messages from a Messenger conversation initiated by an ad. |
dimension |
actions.messenger.block.1d_view |
actions.messenger.block.1d_view |
The number of Messenger blocks initiated from ads within 1 day of a person viewing the ad. |
metric |
actions.messenger.block.28d_click |
actions.messenger.block.28d_click |
Number of ‘messenger block’ actions, attributed within 28 days of the ad click. |
dimension |
actions.messenger.block.7d_click |
actions.messenger.block.7d_click |
The number of Messenger blocks initiated from ads within 7 days of a person clicking the ad. |
metric |
actions.messenger.block.7d_view |
actions.messenger.block.7d_view |
The number of times users blocked Messenger conversations attributed to ad views within a 7-day window. |
dimension |
actions.messenger.reply |
actions.messenger.reply |
The number of replies in Messenger attributed to the ad. |
metric |
actions.messenger.reply.1d_view |
actions.messenger.reply.1d_view |
The number of Messenger replies initiated from ads within 1 day of a person viewing the ad. |
metric |
actions.messenger.reply.28d_click |
actions.messenger.reply.28d_click |
Number of ‘messenger reply’ actions, attributed within 28 days of the ad click. |
dimension |
actions.messenger.reply.7d_click |
actions.messenger.reply.7d_click |
The number of Messenger replies initiated from ads within 7 days of a person clicking the ad. |
metric |
actions.messenger.reply.7d_view |
actions.messenger.reply.7d_view |
The number of replies in Messenger conversations attributed to ad views within a 7-day window. |
dimension |
actions.mobile_app_install |
actions.mobile_app_install |
The number of times a mobile application was installed after a user interacted with an ad. |
metric |
actions.mobile_app_install.1d_click |
actions.mobile_app_install.1d_click |
The number of mobile app installs within 1 day of clicking an ad. |
metric |
actions.mobile_app_install.1d_view |
actions.mobile_app_install.1d_view |
The number of mobile app installs within 1 day of viewing an ad without clicking. |
metric |
actions.mobile_app_install.28d_click |
actions.mobile_app_install.28d_click |
The number of mobile app installs within 28 days of clicking an ad. |
dimension |
actions.mobile_app_install.28d_view |
actions.mobile_app_install.28d_view |
The number of mobile app installs within 28 days of viewing an ad without clicking. |
metric |
actions.mobile_app_install.7d_click |
actions.mobile_app_install.7d_click |
The number of mobile app installs within 7 days of clicking an ad. |
metric |
actions.mobile_app_install.7d_view |
actions.mobile_app_install.7d_view |
The number of mobile app installs within 7 days of viewing an ad without clicking. |
dimension |
actions.mobile_app_retention |
actions.mobile_app_retention |
The number of mobile app retention events attributed to the ad. |
metric |
actions.mobile_app_retention.1d_view |
actions.mobile_app_retention.1d_view |
The number of mobile app retention events attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.mobile_app_retention.28d_click |
actions.mobile_app_retention.28d_click |
Number of ‘mobile app retention’ actions, attributed within 28 days of the ad click. |
dimension |
actions.mobile_app_retention.7d_click |
actions.mobile_app_retention.7d_click |
The number of mobile app retention events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.mobile_app_retention.7d_view |
actions.mobile_app_retention.7d_view |
The number of mobile app retention events attributed to ad views within a 7-day window. |
dimension |
actions.mobile_app_roas |
actions.mobile_app_roas |
The return on ad spend (ROAS) generated from mobile app actions attributed to the ad. |
dimension |
actions.mobile_app_roas.1d_view |
actions.mobile_app_roas.1d_view |
The Return on Ad Spend (ROAS) for mobile app actions attributed to ads within 1 day of a person viewing the ad. |
dimension |
actions.mobile_app_roas.28d_click |
actions.mobile_app_roas.28d_click |
Return on ad spend (ROAS) for mobile app actions, attributed within 28 days of the ad click. |
dimension |
actions.mobile_app_roas.7d_click |
actions.mobile_app_roas.7d_click |
The Return on Ad Spend (ROAS) for mobile app actions attributed to ads within 7 days of a person clicking the ad. |
dimension |
actions.mobile_app_roas.7d_view |
actions.mobile_app_roas.7d_view |
The total return on ad spend (ROAS) generated from mobile app purchases, attributed to users who viewed an ad within 7 days. |
dimension |
actions.new_mobile |
actions.new_mobile |
The number of new mobile app related actions attributed to the ad. |
metric |
actions.new_mobile.1d_view |
actions.new_mobile.1d_view |
The number of new mobile app related actions attributed within 1 day of viewing the ad. |
metric |
actions.new_mobile.28d_click |
actions.new_mobile.28d_click |
The total number of new mobile-related actions, such as app installs or first-time mobile engagements, attributed within 28 days of a click. |
dimension |
actions.new_mobile.7d_click |
actions.new_mobile.7d_click |
The number of new mobile app related actions attributed within 7 days of clicking the ad. |
metric |
actions.new_mobile.7d_view |
actions.new_mobile.7d_view |
The number of new mobile user acquisitions attributed to ad views within a 7-day window. |
dimension |
actions.offline_conversion.add_to_cart |
actions.offline_conversion.add_to_cart |
The number of offline ‘add to cart’ events attributed to the ad campaign. |
metric |
actions.offline_conversion.add_to_cart.1d_view |
actions.offline_conversion.add_to_cart.1d_view |
Number of add-to-cart actions attributed to ad views within 1 day, tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.add_to_cart.7d_click |
actions.offline_conversion.add_to_cart.7d_click |
Number of add-to-cart actions attributed to ad clicks within 7 days, tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.complete_registration |
actions.offline_conversion.complete_registration |
Number of complete registration actions tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.complete_registration.1d_view |
actions.offline_conversion.complete_registration.1d_view |
Number of complete registration actions attributed to ad views within 1 day, tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.complete_registration.7d_click |
actions.offline_conversion.complete_registration.7d_click |
Number of complete registration actions attributed to ad clicks within 7 days, tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.initiate_checkout |
actions.offline_conversion.initiate_checkout |
Number of initiate checkout actions tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.initiate_checkout.1d_view |
actions.offline_conversion.initiate_checkout.1d_view |
Number of initiate checkout actions attributed to ad views within 1 day, tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.initiate_checkout.7d_click |
actions.offline_conversion.initiate_checkout.7d_click |
Number of initiate checkout actions attributed to ad clicks within 7 days, tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.lead |
actions.offline_conversion.lead |
Number of offline lead conversions attributed to your ads. |
metric |
actions.offline_conversion.lead.1d_view |
actions.offline_conversion.lead.1d_view |
Number of lead generation actions attributed to ad views within 1 day, tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.lead.7d_click |
actions.offline_conversion.lead.7d_click |
Number of lead generation actions attributed to ad clicks within 7 days, tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.other |
actions.offline_conversion.other |
The number of ‘other’ offline conversion events attributed to ads. |
metric |
actions.offline_conversion.other.1d_view |
actions.offline_conversion.other.1d_view |
The number of other offline conversions attributed to your ads, within 1 day of viewing the ad. |
metric |
actions.offline_conversion.other.7d_click |
actions.offline_conversion.other.7d_click |
The number of other offline conversions attributed to your ads, within 7 days of clicking the ad. |
metric |
actions.offline_conversion.purchase |
actions.offline_conversion.purchase |
The number of offline purchases attributed to the ad campaign. |
metric |
actions.offline_conversion.purchase.1d_view |
actions.offline_conversion.purchase.1d_view |
The number of offline purchases, attributed to a 1-day view-through window. |
metric |
actions.offline_conversion.purchase.7d_click |
actions.offline_conversion.purchase.7d_click |
The number of offline purchases, attributed to a 7-day click-through window. |
metric |
actions.offline_conversion.view_content |
actions.offline_conversion.view_content |
Number of content view actions tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.view_content.1d_view |
actions.offline_conversion.view_content.1d_view |
Number of content view actions attributed to ad views within 1 day, tracked through offline conversions or Facebook Pixel. |
metric |
actions.offline_conversion.view_content.7d_click |
actions.offline_conversion.view_content.7d_click |
Number of content view actions attributed to ad clicks within 7 days, tracked through offline conversions or Facebook Pixel. |
metric |
actions.offsite_complete_registration_add_meta_leads |
actions.offsite_complete_registration_add_meta_leads |
The number of offsite complete registrations that also added Meta leads, attributed to the ad. |
metric |
actions.offsite_complete_registration_add_meta_leads.1d_click |
actions.offsite_complete_registration_add_meta_leads.1d_click |
The number of offsite complete registrations that also added Meta leads, attributed within 1 day of clicking the ad. |
metric |
actions.offsite_complete_registration_add_meta_leads.1d_view |
actions.offsite_complete_registration_add_meta_leads.1d_view |
The number of offsite complete registrations resulting in Meta leads attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.offsite_complete_registration_add_meta_leads.28d_click |
actions.offsite_complete_registration_add_meta_leads.28d_click |
The total number of offsite complete registrations that also resulted in Meta leads, attributed to an ad click within 28 days. |
metric |
actions.offsite_complete_registration_add_meta_leads.7d_click |
actions.offsite_complete_registration_add_meta_leads.7d_click |
The number of offsite complete registrations resulting in Meta leads attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.offsite_complete_registration_add_meta_leads.7d_view |
actions.offsite_complete_registration_add_meta_leads.7d_view |
The total number of offsite complete registrations that also resulted in Meta leads, attributed to an ad view within 7 days. |
metric |
actions.offsite_content_view_add_meta_leads |
actions.offsite_content_view_add_meta_leads |
The number of times users viewed content on an offsite location and generated a lead, attributed to ads. |
metric |
actions.offsite_content_view_add_meta_leads.1d_view |
actions.offsite_content_view_add_meta_leads.1d_view |
The number of offsite content views resulting in Meta leads attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.offsite_content_view_add_meta_leads.28d_click |
actions.offsite_content_view_add_meta_leads.28d_click |
The total number of offsite content views that also resulted in Meta leads, attributed to an ad click within 28 days. |
metric |
actions.offsite_content_view_add_meta_leads.7d_click |
actions.offsite_content_view_add_meta_leads.7d_click |
The number of offsite content views resulting in Meta leads attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.offsite_content_view_add_meta_leads.7d_view |
actions.offsite_content_view_add_meta_leads.7d_view |
The total number of offsite content views that also resulted in Meta leads, attributed to an ad view within 7 days. |
metric |
actions.offsite_conversion |
actions.offsite_conversion |
The number of conversions that occurred on an advertiser’s website or app, attributed to the ad campaign. |
metric |
actions.offsite_conversion.1d_view |
actions.offsite_conversion.1d_view |
The number of offsite conversion events attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.offsite_conversion.28d_click |
actions.offsite_conversion.28d_click |
Number of offsite conversion actions, attributed within 28 days of the ad click. |
metric |
actions.offsite_conversion.7d_click |
actions.offsite_conversion.7d_click |
The number of offsite conversion events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.offsite_conversion.7d_view |
actions.offsite_conversion.7d_view |
The number of offsite conversions attributed to ad views within a 7-day window. |
dimension |
actions.offsite_conversion.add_to_cart |
actions.offsite_conversion.add_to_cart |
The number of off-site ‘add to cart’ events (e.g., on a website) attributed to the ad campaign. |
metric |
actions.offsite_conversion.add_to_cart.1d_view |
actions.offsite_conversion.add_to_cart.1d_view |
The number of offsite ‘add to cart’ events attributed to ads within 1 day of a person viewing the ad. |
dimension |
actions.offsite_conversion.add_to_cart.28d_click |
actions.offsite_conversion.add_to_cart.28d_click |
Number of ‘add to cart’ offsite conversion actions, attributed within 28 days of the ad click. |
dimension |
actions.offsite_conversion.add_to_cart.7d_click |
actions.offsite_conversion.add_to_cart.7d_click |
The number of offsite ‘add to cart’ events attributed to ads within 7 days of a person clicking the ad. |
dimension |
actions.offsite_conversion.add_to_cart.7d_view |
actions.offsite_conversion.add_to_cart.7d_view |
The number of offsite “add to cart” conversions attributed to ad views within a 7-day window. |
dimension |
actions.offsite_conversion.checkout |
actions.offsite_conversion.checkout |
The number of off-site checkout initiations (e.g., on a website) attributed to the ad campaign. |
metric |
actions.offsite_conversion.checkout.1d_view |
actions.offsite_conversion.checkout.1d_view |
The number of offsite checkout events attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.offsite_conversion.checkout.28d_click |
actions.offsite_conversion.checkout.28d_click |
Number of ‘checkout’ offsite conversion actions, attributed within 28 days of the ad click. |
dimension |
actions.offsite_conversion.checkout.7d_click |
actions.offsite_conversion.checkout.7d_click |
The number of offsite checkout events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.offsite_conversion.checkout.7d_view |
actions.offsite_conversion.checkout.7d_view |
The number of offsite “checkout” conversions attributed to ad views within a 7-day window. |
dimension |
actions.offsite_conversion.custom |
actions.offsite_conversion.custom |
The number of custom off-site conversions defined by the advertiser, attributed to the ad campaign. |
dimension |
actions.offsite_conversion.fb_pixel_add_payment_info |
actions.offsite_conversion.fb_pixel_add_payment_info |
The number of ‘add payment info’ events recorded via Facebook Pixel on an advertiser’s website, attributed to the ad campaign. |
metric |
actions.offsite_conversion.fb_pixel_add_payment_info.1d_click |
actions.offsite_conversion.fb_pixel_add_payment_info.1d_click |
The number of ‘add payment info’ events recorded via Facebook Pixel on an advertiser’s website within 1 day of clicking an ad. |
metric |
actions.offsite_conversion.fb_pixel_add_payment_info.1d_view |
actions.offsite_conversion.fb_pixel_add_payment_info.1d_view |
The number of times payment information was added on an external website, attributed to an ad view within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_add_payment_info.28d_click |
actions.offsite_conversion.fb_pixel_add_payment_info.28d_click |
The number of times payment information was added on an external website, attributed to an ad click within 28 days. |
dimension |
actions.offsite_conversion.fb_pixel_add_payment_info.28d_view |
actions.offsite_conversion.fb_pixel_add_payment_info.28d_view |
The number of times payment information was added on an external website, attributed to an ad view within 28 days. |
metric |
actions.offsite_conversion.fb_pixel_add_payment_info.7d_click |
actions.offsite_conversion.fb_pixel_add_payment_info.7d_click |
The number of times payment information was added on an external website, attributed to an ad click within 7 days. |
metric |
actions.offsite_conversion.fb_pixel_add_payment_info.7d_view |
actions.offsite_conversion.fb_pixel_add_payment_info.7d_view |
The number of times payment information was added on an external website, attributed to an ad view within 7 days. |
dimension |
actions.offsite_conversion.fb_pixel_add_to_cart |
actions.offsite_conversion.fb_pixel_add_to_cart |
The total number of ‘add to cart’ events on an external website tracked by Facebook Pixel. |
metric |
actions.offsite_conversion.fb_pixel_add_to_cart.1d_click |
actions.offsite_conversion.fb_pixel_add_to_cart.1d_click |
The number of times an item was added to a cart on an external website, attributed to an ad click within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_add_to_cart.1d_view |
actions.offsite_conversion.fb_pixel_add_to_cart.1d_view |
The number of times an item was added to a cart on an external website, attributed to an ad view within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_add_to_cart.28d_click |
actions.offsite_conversion.fb_pixel_add_to_cart.28d_click |
The number of times an item was added to a cart on an external website, attributed to an ad click within 28 days. |
dimension |
actions.offsite_conversion.fb_pixel_add_to_cart.28d_view |
actions.offsite_conversion.fb_pixel_add_to_cart.28d_view |
The number of times an item was added to a cart on an external website, attributed to an ad view within 28 days. |
metric |
actions.offsite_conversion.fb_pixel_add_to_cart.7d_click |
actions.offsite_conversion.fb_pixel_add_to_cart.7d_click |
The number of times an item was added to a cart on an external website, attributed to an ad click within 7 days. |
metric |
actions.offsite_conversion.fb_pixel_add_to_cart.7d_view |
actions.offsite_conversion.fb_pixel_add_to_cart.7d_view |
The number of times an item was added to a cart on an external website, attributed to an ad view within 7 days. |
dimension |
actions.offsite_conversion.fb_pixel_add_to_wishlist |
actions.offsite_conversion.fb_pixel_add_to_wishlist |
The total number of ‘add to wishlist’ events on an external website tracked by Facebook Pixel. |
metric |
actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_click |
actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_click |
The number of times an item was added to a wishlist on an external website, attributed to an ad click within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_view |
actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_view |
The number of times an item was added to a wishlist on an external website, attributed to an ad view within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_add_to_wishlist.28d_click |
actions.offsite_conversion.fb_pixel_add_to_wishlist.28d_click |
The number of times an item was added to a wishlist on an external website, attributed to an ad click within 28 days. |
dimension |
actions.offsite_conversion.fb_pixel_add_to_wishlist.28d_view |
actions.offsite_conversion.fb_pixel_add_to_wishlist.28d_view |
The number of times an item was added to a wishlist on an external website, attributed to an ad view within 28 days. |
metric |
actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click |
actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click |
The number of times an item was added to a wishlist on an external website, attributed to an ad click within 7 days. |
metric |
actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_view |
actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_view |
The number of times an item was added to a wishlist on an external website, attributed to an ad view within 7 days. |
dimension |
actions.offsite_conversion.fb_pixel_complete_registration |
actions.offsite_conversion.fb_pixel_complete_registration |
The total number of ‘complete registration’ events on an external website tracked by Facebook Pixel. |
metric |
actions.offsite_conversion.fb_pixel_complete_registration.1d_click |
actions.offsite_conversion.fb_pixel_complete_registration.1d_click |
The number of times a registration was completed on an external website, attributed to an ad click within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_complete_registration.1d_view |
actions.offsite_conversion.fb_pixel_complete_registration.1d_view |
The number of times a registration was completed on an external website, attributed to an ad view within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_complete_registration.28d_click |
actions.offsite_conversion.fb_pixel_complete_registration.28d_click |
The number of offsite complete registration events, tracked by the Meta Pixel on a website, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.offsite_conversion.fb_pixel_complete_registration.28d_view |
actions.offsite_conversion.fb_pixel_complete_registration.28d_view |
The number of times a registration was completed on an external website, attributed to an ad view within 28 days. |
metric |
actions.offsite_conversion.fb_pixel_complete_registration.7d_click |
actions.offsite_conversion.fb_pixel_complete_registration.7d_click |
The number of offsite complete registrations via Facebook Pixel attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.offsite_conversion.fb_pixel_complete_registration.7d_view |
actions.offsite_conversion.fb_pixel_complete_registration.7d_view |
The number of times a registration was completed on an external website, attributed to an ad view within 7 days. |
dimension |
actions.offsite_conversion.fb_pixel_custom |
actions.offsite_conversion.fb_pixel_custom |
The total number of custom events defined on an external website and tracked by Facebook Pixel. |
metric |
actions.offsite_conversion.fb_pixel_initiate_checkout |
actions.offsite_conversion.fb_pixel_initiate_checkout |
The total number of ‘initiate checkout’ events on an external website tracked by Facebook Pixel. |
metric |
actions.offsite_conversion.fb_pixel_initiate_checkout.1d_click |
actions.offsite_conversion.fb_pixel_initiate_checkout.1d_click |
The number of times the checkout process was initiated on an external website, attributed to an ad click within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_initiate_checkout.1d_view |
actions.offsite_conversion.fb_pixel_initiate_checkout.1d_view |
The number of times the checkout process was initiated on an external website, attributed to an ad view within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_initiate_checkout.28d_click |
actions.offsite_conversion.fb_pixel_initiate_checkout.28d_click |
The number of times the checkout process was initiated on an external website, attributed to an ad click within 28 days. |
dimension |
actions.offsite_conversion.fb_pixel_initiate_checkout.28d_view |
actions.offsite_conversion.fb_pixel_initiate_checkout.28d_view |
The number of times the checkout process was initiated on an external website, attributed to an ad view within 28 days. |
metric |
actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click |
actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click |
The number of times the checkout process was initiated on an external website, attributed to an ad click within 7 days. |
metric |
actions.offsite_conversion.fb_pixel_initiate_checkout.7d_view |
actions.offsite_conversion.fb_pixel_initiate_checkout.7d_view |
The number of times the checkout process was initiated on an external website, attributed to an ad view within 7 days. |
dimension |
actions.offsite_conversion.fb_pixel_lead |
actions.offsite_conversion.fb_pixel_lead |
The total number of lead generation events on an external website tracked by Facebook Pixel. |
metric |
actions.offsite_conversion.fb_pixel_lead.1d_click |
actions.offsite_conversion.fb_pixel_lead.1d_click |
The number of leads generated on an external website, attributed to an ad click within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_lead.1d_view |
actions.offsite_conversion.fb_pixel_lead.1d_view |
The number of leads generated on an external website, attributed to an ad view within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_lead.28d_click |
actions.offsite_conversion.fb_pixel_lead.28d_click |
The number of leads generated on an external website, attributed to an ad click within 28 days. |
dimension |
actions.offsite_conversion.fb_pixel_lead.28d_view |
actions.offsite_conversion.fb_pixel_lead.28d_view |
The number of leads generated on an external website, attributed to an ad view within 28 days. |
metric |
actions.offsite_conversion.fb_pixel_lead.7d_click |
actions.offsite_conversion.fb_pixel_lead.7d_click |
The number of leads generated on an external website, attributed to an ad click within 7 days. |
metric |
actions.offsite_conversion.fb_pixel_lead.7d_view |
actions.offsite_conversion.fb_pixel_lead.7d_view |
The number of leads generated on an external website, attributed to an ad view within 7 days. |
dimension |
actions.offsite_conversion.fb_pixel_purchase |
actions.offsite_conversion.fb_pixel_purchase |
The total number of purchase events on an external website tracked by Facebook Pixel. |
metric |
actions.offsite_conversion.fb_pixel_purchase.1d_click |
actions.offsite_conversion.fb_pixel_purchase.1d_click |
The number of purchases made on an external website, attributed to an ad click within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_purchase.1d_view |
actions.offsite_conversion.fb_pixel_purchase.1d_view |
The number of purchases made on an external website, attributed to an ad view within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_purchase.28d_click |
actions.offsite_conversion.fb_pixel_purchase.28d_click |
The number of purchases made on an external website, attributed to an ad click within 28 days. |
dimension |
actions.offsite_conversion.fb_pixel_purchase.28d_view |
actions.offsite_conversion.fb_pixel_purchase.28d_view |
The number of purchases made on an external website, attributed to an ad view within 28 days. |
metric |
actions.offsite_conversion.fb_pixel_purchase.7d_click |
actions.offsite_conversion.fb_pixel_purchase.7d_click |
The number of purchases made on an external website, attributed to an ad click within 7 days. |
metric |
actions.offsite_conversion.fb_pixel_purchase.7d_view |
actions.offsite_conversion.fb_pixel_purchase.7d_view |
The number of purchases made on an external website, attributed to an ad view within 7 days. |
dimension |
actions.offsite_conversion.fb_pixel_search |
actions.offsite_conversion.fb_pixel_search |
The total number of search events on an external website tracked by Facebook Pixel. |
metric |
actions.offsite_conversion.fb_pixel_search.1d_click |
actions.offsite_conversion.fb_pixel_search.1d_click |
The number of searches made on an external website, attributed to an ad click within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_search.1d_view |
actions.offsite_conversion.fb_pixel_search.1d_view |
The number of searches made on an external website, attributed to an ad view within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_search.28d_click |
actions.offsite_conversion.fb_pixel_search.28d_click |
The number of searches made on an external website, attributed to an ad click within 28 days. |
dimension |
actions.offsite_conversion.fb_pixel_search.28d_view |
actions.offsite_conversion.fb_pixel_search.28d_view |
The number of searches made on an external website, attributed to an ad view within 28 days. |
metric |
actions.offsite_conversion.fb_pixel_search.7d_click |
actions.offsite_conversion.fb_pixel_search.7d_click |
The number of searches made on an external website, attributed to an ad click within 7 days. |
metric |
actions.offsite_conversion.fb_pixel_search.7d_view |
actions.offsite_conversion.fb_pixel_search.7d_view |
The number of searches made on an external website, attributed to an ad view within 7 days. |
dimension |
actions.offsite_conversion.fb_pixel_view_content |
actions.offsite_conversion.fb_pixel_view_content |
The total number of ‘view content’ events on an external website tracked by Facebook Pixel. |
metric |
actions.offsite_conversion.fb_pixel_view_content.1d_click |
actions.offsite_conversion.fb_pixel_view_content.1d_click |
The number of times content was viewed on an external website, attributed to an ad click within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_view_content.1d_view |
actions.offsite_conversion.fb_pixel_view_content.1d_view |
The number of times content was viewed on an external website, attributed to an ad view within 1 day. |
metric |
actions.offsite_conversion.fb_pixel_view_content.28d_click |
actions.offsite_conversion.fb_pixel_view_content.28d_click |
The number of times content was viewed on an external website, attributed to an ad click within 28 days. |
dimension |
actions.offsite_conversion.fb_pixel_view_content.28d_view |
actions.offsite_conversion.fb_pixel_view_content.28d_view |
The number of times content was viewed on an external website, attributed to an ad view within 28 days. |
metric |
actions.offsite_conversion.fb_pixel_view_content.7d_click |
actions.offsite_conversion.fb_pixel_view_content.7d_click |
The number of times content was viewed on an external website, attributed to an ad click within 7 days. |
metric |
actions.offsite_conversion.fb_pixel_view_content.7d_view |
actions.offsite_conversion.fb_pixel_view_content.7d_view |
The number of times content was viewed on an external website, attributed to an ad view within 7 days. |
dimension |
actions.offsite_conversion.key_page_view |
actions.offsite_conversion.key_page_view |
The number of key page view conversions on an external website. |
metric |
actions.offsite_conversion.key_page_view.1d_view |
actions.offsite_conversion.key_page_view.1d_view |
The number of offsite key page views attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.offsite_conversion.key_page_view.28d_click |
actions.offsite_conversion.key_page_view.28d_click |
The number of key page view events on an offsite website, tracked by the Meta Pixel, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.offsite_conversion.key_page_view.7d_click |
actions.offsite_conversion.key_page_view.7d_click |
The number of offsite key page views attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.offsite_conversion.key_page_view.7d_view |
actions.offsite_conversion.key_page_view.7d_view |
The number of offsite “key page view” conversions attributed to ad views within a 7-day window. |
dimension |
actions.offsite_conversion.lead |
actions.offsite_conversion.lead |
The number of lead conversions on an external website. |
dimension |
actions.offsite_conversion.lead.1d_view |
actions.offsite_conversion.lead.1d_view |
The number of offsite lead events attributed to ads within 1 day of a person viewing the ad. |
dimension |
actions.offsite_conversion.lead.28d_click |
actions.offsite_conversion.lead.28d_click |
The number of offsite lead generation events, tracked by the Meta Pixel on a website, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.offsite_conversion.lead.7d_click |
actions.offsite_conversion.lead.7d_click |
The number of offsite lead events attributed to ads within 7 days of a person clicking the ad. |
dimension |
actions.offsite_conversion.lead.7d_view |
actions.offsite_conversion.lead.7d_view |
The number of offsite “lead” conversions attributed to ad views within a 7-day window. |
dimension |
actions.offsite_conversion.other |
actions.offsite_conversion.other |
The number of other offsite conversions not categorized by specific pixel events. |
metric |
actions.offsite_conversion.other.1d_view |
actions.offsite_conversion.other.1d_view |
The number of ‘other’ offsite conversion events attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.offsite_conversion.other.28d_click |
actions.offsite_conversion.other.28d_click |
The total number of offsite conversion events, not otherwise categorized, attributed within 28 days of a user clicking on the ad. |
dimension |
actions.offsite_conversion.other.7d_click |
actions.offsite_conversion.other.7d_click |
The number of ‘other’ offsite conversion events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.offsite_conversion.other.7d_view |
actions.offsite_conversion.other.7d_view |
The number of other unspecified offsite conversions attributed to ad views within a 7-day window. |
dimension |
actions.offsite_conversion.registration |
actions.offsite_conversion.registration |
The number of registration conversions on an external website. |
metric |
actions.offsite_conversion.registration.1d_view |
actions.offsite_conversion.registration.1d_view |
The number of offsite registration events attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.offsite_conversion.registration.28d_click |
actions.offsite_conversion.registration.28d_click |
The number of offsite registration events, tracked by the Meta Pixel on a website, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.offsite_conversion.registration.7d_click |
actions.offsite_conversion.registration.7d_click |
The number of offsite registration events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.offsite_conversion.registration.7d_view |
actions.offsite_conversion.registration.7d_view |
The number of offsite “registration” conversions attributed to ad views within a 7-day window. |
dimension |
actions.offsite_engagement |
actions.offsite_engagement |
The count of engagements that occur offsite. |
metric |
actions.offsite_engagement.1d_view |
actions.offsite_engagement.1d_view |
The number of offsite engagement events attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.offsite_engagement.28d_click |
actions.offsite_engagement.28d_click |
The total number of engagements occurring outside of Meta platforms, attributed within 28 days of a user clicking on the ad. |
dimension |
actions.offsite_engagement.7d_click |
actions.offsite_engagement.7d_click |
The number of offsite engagement events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.offsite_engagement.7d_view |
actions.offsite_engagement.7d_view |
The number of offsite engagement actions attributed to ad views within a 7-day window. |
dimension |
actions.offsite_search_add_meta_leads |
actions.offsite_search_add_meta_leads |
The number of leads generated through offsite search actions related to Meta platforms. |
metric |
actions.offsite_search_add_meta_leads.1d_view |
actions.offsite_search_add_meta_leads.1d_view |
The number of offsite searches that added Meta leads, attributed within 1 day of viewing the ad. |
metric |
actions.offsite_search_add_meta_leads.28d_click |
actions.offsite_search_add_meta_leads.28d_click |
The total number of offsite searches that also resulted in Meta leads, attributed to an ad click within 28 days. |
metric |
actions.offsite_search_add_meta_leads.7d_click |
actions.offsite_search_add_meta_leads.7d_click |
The number of offsite searches that added Meta leads, attributed within 7 days of clicking the ad. |
metric |
actions.omni_achievement_unlocked |
actions.omni_achievement_unlocked |
The number of omnichannel achievement unlocked events attributed to the ad. |
metric |
actions.omni_achievement_unlocked.1d_click |
actions.omni_achievement_unlocked.1d_click |
The number of omnichannel achievement unlocked events attributed within 1 day of clicking the ad. |
metric |
actions.omni_achievement_unlocked.1d_view |
actions.omni_achievement_unlocked.1d_view |
The number of omnichannel achievement unlocked events attributed within 1 day of viewing the ad. |
metric |
actions.omni_achievement_unlocked.28d_click |
actions.omni_achievement_unlocked.28d_click |
The total number of cross-platform achievement unlocked events attributed within 28 days of a user clicking on the ad. |
dimension |
actions.omni_achievement_unlocked.7d_click |
actions.omni_achievement_unlocked.7d_click |
The number of omni-channel achievement unlocked events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.omni_achievement_unlocked.7d_view |
actions.omni_achievement_unlocked.7d_view |
The number of “achievement unlocked” events across various platforms (omni) attributed to ad views within a 7-day window. |
dimension |
actions.omni_activate_app |
actions.omni_activate_app |
The total number of times an app was activated in an omnichannel context. |
metric |
actions.omni_activate_app.1d_click |
actions.omni_activate_app.1d_click |
The number of app activations in an omnichannel context, attributed to an ad click within 1 day. |
metric |
actions.omni_activate_app.1d_view |
actions.omni_activate_app.1d_view |
The number of app activations in an omnichannel context, attributed to an ad view within 1 day. |
metric |
actions.omni_activate_app.28d_click |
actions.omni_activate_app.28d_click |
The number of app activations in an omnichannel context, attributed to an ad click within 28 days. |
dimension |
actions.omni_activate_app.28d_view |
actions.omni_activate_app.28d_view |
The number of app activations in an omnichannel context, attributed to an ad view within 28 days. |
metric |
actions.omni_activate_app.7d_click |
actions.omni_activate_app.7d_click |
The number of app activations in an omnichannel context, attributed to an ad click within 7 days. |
metric |
actions.omni_activate_app.7d_view |
actions.omni_activate_app.7d_view |
The number of app activations in an omnichannel context, attributed to an ad view within 7 days. |
dimension |
actions.omni_add_to_cart |
actions.omni_add_to_cart |
The total number of ‘add to cart’ events in an omnichannel context (e.g., across website and app). |
metric |
actions.omni_add_to_cart.1d_click |
actions.omni_add_to_cart.1d_click |
The number of ‘add to cart’ events in an omnichannel context, attributed to an ad click within 1 day. |
metric |
actions.omni_add_to_cart.1d_view |
actions.omni_add_to_cart.1d_view |
The number of ‘add to cart’ events in an omnichannel context, attributed to an ad view within 1 day. |
metric |
actions.omni_add_to_cart.28d_click |
actions.omni_add_to_cart.28d_click |
The number of ‘add to cart’ events in an omnichannel context, attributed to an ad click within 28 days. |
dimension |
actions.omni_add_to_cart.28d_view |
actions.omni_add_to_cart.28d_view |
The number of ‘add to cart’ events in an omnichannel context, attributed to an ad view within 28 days. |
metric |
actions.omni_add_to_cart.7d_click |
actions.omni_add_to_cart.7d_click |
The number of ‘add to cart’ events in an omnichannel context, attributed to an ad click within 7 days. |
metric |
actions.omni_add_to_cart.7d_view |
actions.omni_add_to_cart.7d_view |
The number of ‘add to cart’ events in an omnichannel context, attributed to an ad view within 7 days. |
dimension |
actions.omni_add_to_wishlist |
actions.omni_add_to_wishlist |
The total count of times an item was added to a wishlist across various platforms, attributed to an ad campaign. |
metric |
actions.omni_add_to_wishlist.1d_click |
actions.omni_add_to_wishlist.1d_click |
Number of add-to-wishlist actions attributed to ad clicks within 1 day, across all channels. |
metric |
actions.omni_add_to_wishlist.1d_view |
actions.omni_add_to_wishlist.1d_view |
The number of add-to-wishlist events across various platforms, attributed to a 1-day view-through window. |
metric |
actions.omni_add_to_wishlist.28d_click |
actions.omni_add_to_wishlist.28d_click |
The total number of omnichannel ‘add to wishlist’ actions, attributed to an ad click within 28 days. |
metric |
actions.omni_add_to_wishlist.28d_view |
actions.omni_add_to_wishlist.28d_view |
The total number of omnichannel ‘add to wishlist’ actions, attributed to an ad view within 28 days. |
metric |
actions.omni_add_to_wishlist.7d_click |
actions.omni_add_to_wishlist.7d_click |
The number of omnichannel add-to-wishlist events attributed within 7 days of clicking the ad. |
metric |
actions.omni_add_to_wishlist.7d_view |
actions.omni_add_to_wishlist.7d_view |
The total number of omnichannel ‘add to wishlist’ actions, attributed to an ad view within 7 days. |
metric |
actions.omni_app_install.1d_click |
actions.omni_app_install.1d_click |
The number of app installs attributed to a click on an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_app_install.1d_view |
actions.omni_app_install.1d_view |
The number of app installs attributed to a view of an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_app_install.28d_click |
actions.omni_app_install.28d_click |
The number of app installs attributed to a click on an ad within a 28-day attribution window across various platforms. |
dimension |
actions.omni_app_install.28d_view |
actions.omni_app_install.28d_view |
The number of app installs attributed to a view of an ad within a 28-day attribution window across various platforms. |
metric |
actions.omni_app_install.7d_click |
actions.omni_app_install.7d_click |
The number of app installs attributed to a click on an ad within a 7-day attribution window across various platforms. |
metric |
actions.omni_app_install.7d_view |
actions.omni_app_install.7d_view |
The number of app installs attributed to a view of an ad within a 7-day attribution window across various platforms. |
dimension |
actions.omni_complete_registration |
actions.omni_complete_registration |
The total count of completed registrations across various platforms, attributed to an ad campaign. |
metric |
actions.omni_complete_registration.1d_click |
actions.omni_complete_registration.1d_click |
The number of completed registrations attributed to a click on an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_complete_registration.1d_view |
actions.omni_complete_registration.1d_view |
The number of completed registrations attributed to a view of an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_complete_registration.28d_click |
actions.omni_complete_registration.28d_click |
The number of completed registrations attributed to a click on an ad within a 28-day attribution window across various platforms. |
dimension |
actions.omni_complete_registration.28d_view |
actions.omni_complete_registration.28d_view |
The number of completed registrations attributed to a view of an ad within a 28-day attribution window across various platforms. |
metric |
actions.omni_complete_registration.7d_click |
actions.omni_complete_registration.7d_click |
The number of omni-channel complete registration events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.omni_complete_registration.7d_view |
actions.omni_complete_registration.7d_view |
The number of completed registrations attributed to a view of an ad within a 7-day attribution window across various platforms. |
dimension |
actions.omni_custom |
actions.omni_custom |
The total count of custom actions defined by the advertiser across various platforms, attributed to an ad campaign. |
dimension |
actions.omni_custom.1d_click |
actions.omni_custom.1d_click |
The number of custom actions attributed to a click on an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_custom.1d_view |
actions.omni_custom.1d_view |
The number of custom actions attributed to a view of an ad within a 1-day attribution window across various platforms. |
dimension |
actions.omni_custom.28d_click |
actions.omni_custom.28d_click |
The number of custom actions attributed to a click on an ad within a 28-day attribution window across various platforms. |
dimension |
actions.omni_custom.28d_view |
actions.omni_custom.28d_view |
The number of custom actions attributed to a view of an ad within a 28-day attribution window across various platforms. |
metric |
actions.omni_custom.7d_click |
actions.omni_custom.7d_click |
The number of custom actions attributed to a click on an ad within a 7-day attribution window across various platforms. |
dimension |
actions.omni_custom.7d_view |
actions.omni_custom.7d_view |
The number of custom actions attributed to a view of an ad within a 7-day attribution window across various platforms. |
dimension |
actions.omni_initiated_checkout |
actions.omni_initiated_checkout |
The total count of initiated checkouts across various platforms, attributed to an ad campaign. |
metric |
actions.omni_initiated_checkout.1d_click |
actions.omni_initiated_checkout.1d_click |
The number of initiated checkouts attributed to a click on an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_initiated_checkout.1d_view |
actions.omni_initiated_checkout.1d_view |
The number of initiated checkouts attributed to a view of an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_initiated_checkout.28d_click |
actions.omni_initiated_checkout.28d_click |
The number of initiated checkouts attributed to a click on an ad within a 28-day attribution window across various platforms. |
dimension |
actions.omni_initiated_checkout.28d_view |
actions.omni_initiated_checkout.28d_view |
The number of initiated checkouts attributed to a view of an ad within a 28-day attribution window across various platforms. |
metric |
actions.omni_initiated_checkout.7d_click |
actions.omni_initiated_checkout.7d_click |
The number of initiated checkouts attributed to a click on an ad within a 7-day attribution window across various platforms. |
metric |
actions.omni_initiated_checkout.7d_view |
actions.omni_initiated_checkout.7d_view |
The number of initiated checkouts attributed to a view of an ad within a 7-day attribution window across various platforms. |
dimension |
actions.omni_landing_page_view |
actions.omni_landing_page_view |
The total count of landing page views across various platforms, attributed to an ad campaign. |
metric |
actions.omni_landing_page_view.1d_click |
actions.omni_landing_page_view.1d_click |
The number of omnichannel landing page views attributed within 1 day of clicking the ad. |
metric |
actions.omni_landing_page_view.1d_view |
actions.omni_landing_page_view.1d_view |
The number of omnichannel landing page views attributed within 1 day of viewing the ad. |
metric |
actions.omni_landing_page_view.28d_click |
actions.omni_landing_page_view.28d_click |
The total number of omnichannel landing page views, attributed to an ad click within 28 days. |
metric |
actions.omni_landing_page_view.7d_click |
actions.omni_landing_page_view.7d_click |
The number of omni-channel landing page views attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.omni_level_achieved |
actions.omni_level_achieved |
The total count of times a user achieved a specific level within an app or game across various platforms, attributed to an ad campaign. |
metric |
actions.omni_level_achieved.1d_click |
actions.omni_level_achieved.1d_click |
The number of omnichannel level achieved events attributed within 1 day of clicking the ad. |
metric |
actions.omni_level_achieved.1d_view |
actions.omni_level_achieved.1d_view |
The number of level achievements attributed to a view of an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_level_achieved.28d_click |
actions.omni_level_achieved.28d_click |
The number of level achievements attributed to a click on an ad within a 28-day attribution window across various platforms. |
dimension |
actions.omni_level_achieved.7d_click |
actions.omni_level_achieved.7d_click |
The number of omni-channel level achieved events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.omni_level_achieved.7d_view |
actions.omni_level_achieved.7d_view |
The number of “level achieved” events across various platforms (omni) attributed to ad views within a 7-day window. |
dimension |
actions.omni_purchase |
actions.omni_purchase |
The total count of purchases across various platforms, attributed to an ad campaign. |
metric |
actions.omni_purchase.1d_click |
actions.omni_purchase.1d_click |
The number of purchases attributed to a click on an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_purchase.1d_view |
actions.omni_purchase.1d_view |
The number of purchases attributed to a view of an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_purchase.28d_click |
actions.omni_purchase.28d_click |
The number of purchases attributed to a click on an ad within a 28-day attribution window across various platforms. |
dimension |
actions.omni_purchase.28d_view |
actions.omni_purchase.28d_view |
The number of purchases attributed to a view of an ad within a 28-day attribution window across various platforms. |
metric |
actions.omni_purchase.7d_click |
actions.omni_purchase.7d_click |
The number of purchases attributed to a click on an ad within a 7-day attribution window across various platforms. |
metric |
actions.omni_purchase.7d_view |
actions.omni_purchase.7d_view |
The number of purchases attributed to a view of an ad within a 7-day attribution window across various platforms. |
dimension |
actions.omni_rate |
actions.omni_rate |
The total count of times a user rated content, an app, or a product across various platforms, attributed to an ad campaign. |
dimension |
actions.omni_rate.1d_view |
actions.omni_rate.1d_view |
The number of omni-channel rate events attributed to ads within 1 day of a person viewing the ad. |
dimension |
actions.omni_rate.28d_click |
actions.omni_rate.28d_click |
The number of ‘omni rate’ actions attributed to a 28-day click attribution window. |
dimension |
actions.omni_rate.7d_click |
actions.omni_rate.7d_click |
The number of omni-channel rate events attributed to ads within 7 days of a person clicking the ad. |
dimension |
actions.omni_rate.7d_view |
actions.omni_rate.7d_view |
The rate of omnichannel actions attributed to ads within a 7-day view attribution window. |
dimension |
actions.omni_search |
actions.omni_search |
The total count of search events across various platforms, attributed to an ad campaign. |
metric |
actions.omni_search.1d_click |
actions.omni_search.1d_click |
The number of search events attributed to a click on an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_search.1d_view |
actions.omni_search.1d_view |
The number of search events attributed to a view of an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_search.28d_click |
actions.omni_search.28d_click |
The number of search events attributed to a click on an ad within a 28-day attribution window across various platforms. |
dimension |
actions.omni_search.28d_view |
actions.omni_search.28d_view |
The number of search events attributed to a view of an ad within a 28-day attribution window across various platforms. |
metric |
actions.omni_search.7d_click |
actions.omni_search.7d_click |
The number of search events attributed to a click on an ad within a 7-day attribution window across various platforms. |
metric |
actions.omni_search.7d_view |
actions.omni_search.7d_view |
The number of search events attributed to a view of an ad within a 7-day attribution window across various platforms. |
dimension |
actions.omni_spend_credits |
actions.omni_spend_credits |
The total count of events where users spent credits within an app or game across various platforms, attributed to an ad campaign. |
metric |
actions.omni_spend_credits.1d_view |
actions.omni_spend_credits.1d_view |
The number of ‘spend credits’ events attributed to a view of an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_spend_credits.28d_click |
actions.omni_spend_credits.28d_click |
The number of ‘spend credits’ events attributed to a click on an ad within a 28-day attribution window across various platforms. |
dimension |
actions.omni_spend_credits.7d_click |
actions.omni_spend_credits.7d_click |
The number of omni-channel ‘spend credits’ events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.omni_spend_credits.7d_view |
actions.omni_spend_credits.7d_view |
The number of credit spend events across various platforms (omni) attributed to ad views within a 7-day window. |
dimension |
actions.omni_tutorial_completion |
actions.omni_tutorial_completion |
The total count of tutorial completions across various platforms, attributed to an ad campaign. |
metric |
actions.omni_tutorial_completion.1d_click |
actions.omni_tutorial_completion.1d_click |
The number of omnichannel tutorial completion events attributed within 1 day of clicking the ad. |
metric |
actions.omni_tutorial_completion.1d_view |
actions.omni_tutorial_completion.1d_view |
The number of tutorial completions attributed to a view of an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_tutorial_completion.28d_click |
actions.omni_tutorial_completion.28d_click |
The number of tutorial completions attributed to a click on an ad within a 28-day attribution window across various platforms. |
dimension |
actions.omni_tutorial_completion.7d_click |
actions.omni_tutorial_completion.7d_click |
The number of omni-channel tutorial completion events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.omni_tutorial_completion.7d_view |
actions.omni_tutorial_completion.7d_view |
The number of tutorial completion events across various platforms (omni) attributed to ad views within a 7-day window. |
dimension |
actions.omni_view_content |
actions.omni_view_content |
The total count of times content was viewed across various platforms, attributed to an ad campaign. |
metric |
actions.omni_view_content.1d_click |
actions.omni_view_content.1d_click |
The number of content views attributed to a click on an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_view_content.1d_view |
actions.omni_view_content.1d_view |
The number of content views attributed to a view of an ad within a 1-day attribution window across various platforms. |
metric |
actions.omni_view_content.28d_click |
actions.omni_view_content.28d_click |
The number of content views attributed to a click on an ad within a 28-day attribution window across various platforms. |
dimension |
actions.omni_view_content.28d_view |
actions.omni_view_content.28d_view |
The number of content views attributed to a view of an ad within a 28-day attribution window across various platforms. |
metric |
actions.omni_view_content.7d_click |
actions.omni_view_content.7d_click |
The number of content views attributed to a click on an ad within a 7-day attribution window across various platforms. |
metric |
actions.omni_view_content.7d_view |
actions.omni_view_content.7d_view |
The number of content views attributed to a view of an ad within a 7-day attribution window across various platforms. |
dimension |
actions.onsite_app_add_to_cart |
actions.onsite_app_add_to_cart |
The total count of items added to a cart within an app on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_app_add_to_cart.1d_click |
actions.onsite_app_add_to_cart.1d_click |
The total number of in-app “add to cart” conversions attributed to ad clicks within a 1-day window. |
metric |
actions.onsite_app_add_to_cart.1d_view |
actions.onsite_app_add_to_cart.1d_view |
The number of ‘add to cart’ events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_app_add_to_cart.28d_click |
actions.onsite_app_add_to_cart.28d_click |
The number of add-to-cart events occurring within a mobile app, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.onsite_app_add_to_cart.7d_click |
actions.onsite_app_add_to_cart.7d_click |
The number of ‘add to cart’ events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_app_add_to_cart.7d_view |
actions.onsite_app_add_to_cart.7d_view |
The total number of onsite ‘add to cart’ actions within a mobile app, attributed to an ad view within 7 days. |
dimension |
actions.onsite_app_purchase |
actions.onsite_app_purchase |
The total count of purchases made within an app on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_app_purchase.1d_click |
actions.onsite_app_purchase.1d_click |
The total number of in-app purchase conversions attributed to ad clicks within a 1-day window. |
metric |
actions.onsite_app_purchase.1d_view |
actions.onsite_app_purchase.1d_view |
The number of purchase events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_app_purchase.28d_click |
actions.onsite_app_purchase.28d_click |
The number of purchase events occurring within a mobile app, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.onsite_app_purchase.7d_click |
actions.onsite_app_purchase.7d_click |
The number of purchase events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_app_purchase.7d_view |
actions.onsite_app_purchase.7d_view |
The total number of onsite ‘purchase’ actions within a mobile app, attributed to an ad view within 7 days. |
dimension |
actions.onsite_app_view_content |
actions.onsite_app_view_content |
The total count of content views within an app on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_app_view_content.1d_click |
actions.onsite_app_view_content.1d_click |
The total number of in-app “view content” conversions attributed to ad clicks within a 1-day window. |
metric |
actions.onsite_app_view_content.1d_view |
actions.onsite_app_view_content.1d_view |
The number of content view events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_app_view_content.28d_click |
actions.onsite_app_view_content.28d_click |
The number of content view events occurring within a mobile app, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.onsite_app_view_content.7d_click |
actions.onsite_app_view_content.7d_click |
The number of content view events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_app_view_content.7d_view |
actions.onsite_app_view_content.7d_view |
The total number of onsite ‘view content’ actions within a mobile app, attributed to an ad view within 7 days. |
dimension |
actions.onsite_conversion |
actions.onsite_conversion |
The total count of conversions that occurred directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.1d_view |
actions.onsite_conversion.1d_view |
The number of onsite conversion events attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_conversion.28d_click |
actions.onsite_conversion.28d_click |
The number of onsite conversion events (e.g., within Facebook/Instagram), attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.onsite_conversion.7d_click |
actions.onsite_conversion.7d_click |
The number of onsite conversion events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_conversion.7d_view |
actions.onsite_conversion.7d_view |
The number of onsite conversions attributed to ad views within a 7-day window. |
dimension |
actions.onsite_conversion.add_to_cart |
actions.onsite_conversion.add_to_cart |
The number of onsite add-to-cart conversion events attributed to the ad. |
metric |
actions.onsite_conversion.add_to_cart.1d_click |
actions.onsite_conversion.add_to_cart.1d_click |
Total number of onsite add to cart conversions, attributed within a 1-day click window. |
metric |
actions.onsite_conversion.add_to_cart.1d_view |
actions.onsite_conversion.add_to_cart.1d_view |
Number of add-to-cart actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms. |
metric |
actions.onsite_conversion.add_to_cart.28d_click |
actions.onsite_conversion.add_to_cart.28d_click |
The number of ‘add to cart’ actions that occurred directly on Facebook or Instagram, attributed within 28 days of clicking the ad. |
metric |
actions.onsite_conversion.add_to_cart.7d_click |
actions.onsite_conversion.add_to_cart.7d_click |
Number of add-to-cart actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms. |
metric |
actions.onsite_conversion.add_to_wishlist |
actions.onsite_conversion.add_to_wishlist |
The total count of times an item was added to a wishlist directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.add_to_wishlist.1d_click |
actions.onsite_conversion.add_to_wishlist.1d_click |
The total number of onsite ‘add to wishlist’ conversions, attributed to an ad click within 1 day. |
metric |
actions.onsite_conversion.add_to_wishlist.1d_view |
actions.onsite_conversion.add_to_wishlist.1d_view |
Number of times an item was added to a wishlist as an onsite conversion, attributed to an impression of your ad within 1 day. |
metric |
actions.onsite_conversion.add_to_wishlist.28d_click |
actions.onsite_conversion.add_to_wishlist.28d_click |
Total number of onsite add to wishlist conversions, attributed within a 28-day click window. |
metric |
actions.onsite_conversion.add_to_wishlist.7d_click |
actions.onsite_conversion.add_to_wishlist.7d_click |
The number of ‘add to wishlist’ conversions on your website or app attributed to your ads, within 7 days of clicking the ad. |
metric |
actions.onsite_conversion.flow_complete |
actions.onsite_conversion.flow_complete |
The total count of completed flows or multi-step processes directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.flow_complete.1d_view |
actions.onsite_conversion.flow_complete.1d_view |
The number of onsite conversion flow completion events attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_conversion.flow_complete.28d_click |
actions.onsite_conversion.flow_complete.28d_click |
The total number of complete conversion flows occurring directly on Meta platforms, attributed within 28 days of a user clicking on the ad. |
dimension |
actions.onsite_conversion.flow_complete.7d_click |
actions.onsite_conversion.flow_complete.7d_click |
The number of onsite conversion flow completion events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_conversion.flow_complete.7d_view |
actions.onsite_conversion.flow_complete.7d_view |
The number of onsite “flow complete” conversions attributed to ad views within a 7-day window. |
dimension |
actions.onsite_conversion.initiate_checkout |
actions.onsite_conversion.initiate_checkout |
The number of ‘initiate checkout’ conversions on your website or app attributed to your ads, within the default attribution window. |
metric |
actions.onsite_conversion.initiate_checkout.1d_click |
actions.onsite_conversion.initiate_checkout.1d_click |
Total number of onsite initiate checkout conversions, attributed within a 1-day click window. |
metric |
actions.onsite_conversion.initiate_checkout.1d_view |
actions.onsite_conversion.initiate_checkout.1d_view |
Number of initiate checkout actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms. |
metric |
actions.onsite_conversion.initiate_checkout.28d_click |
actions.onsite_conversion.initiate_checkout.28d_click |
The number of ‘initiate checkout’ actions that occurred directly on Facebook or Instagram, attributed within 28 days of clicking the ad. |
metric |
actions.onsite_conversion.initiate_checkout.7d_click |
actions.onsite_conversion.initiate_checkout.7d_click |
Number of initiate checkout actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms. |
metric |
actions.onsite_conversion.lead |
actions.onsite_conversion.lead |
The total count of leads generated directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.lead.1d_view |
actions.onsite_conversion.lead.1d_view |
The number of lead conversions occurring directly on a Meta platform, attributed to a 1-day view-through window. |
metric |
actions.onsite_conversion.lead.7d_click |
actions.onsite_conversion.lead.7d_click |
The number of lead conversions occurring directly on a Meta platform, attributed to a 7-day click-through window. |
metric |
actions.onsite_conversion.lead_grouped |
actions.onsite_conversion.lead_grouped |
The total count of grouped leads generated directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.lead_grouped.1d_click |
actions.onsite_conversion.lead_grouped.1d_click |
The number of grouped leads attributed to a click on an ad within a 1-day attribution window directly on Meta’s platforms. |
metric |
actions.onsite_conversion.lead_grouped.1d_view |
actions.onsite_conversion.lead_grouped.1d_view |
The number of onsite lead conversion events, grouped, attributed within 1 day of viewing the ad. |
metric |
actions.onsite_conversion.lead_grouped.28d_click |
actions.onsite_conversion.lead_grouped.28d_click |
The number of grouped leads attributed to a click on an ad within a 28-day attribution window directly on Meta’s platforms. |
metric |
actions.onsite_conversion.lead_grouped.7d_click |
actions.onsite_conversion.lead_grouped.7d_click |
The number of grouped leads attributed to a click on an ad within a 7-day attribution window directly on Meta’s platforms. |
metric |
actions.onsite_conversion.lead_grouped.7d_view |
actions.onsite_conversion.lead_grouped.7d_view |
The total number of grouped onsite ‘lead’ conversions, attributed to an ad view within 7 days. |
dimension |
actions.onsite_conversion.message_to_buy |
actions.onsite_conversion.message_to_buy |
The number of onsite conversion events where a message led to a purchase, attributed to the ad. |
metric |
actions.onsite_conversion.message_to_buy.1d_view |
actions.onsite_conversion.message_to_buy.1d_view |
Number of message-to-buy actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms. |
metric |
actions.onsite_conversion.message_to_buy.7d_click |
actions.onsite_conversion.message_to_buy.7d_click |
Number of message-to-buy actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms. |
metric |
actions.onsite_conversion.messaging_20s_call_connect |
actions.onsite_conversion.messaging_20s_call_connect |
The number of onsite conversion events from messaging that resulted in a call connection lasting at least 20 seconds, attributed to the ad. |
metric |
actions.onsite_conversion.messaging_20s_call_connect.7d_click |
actions.onsite_conversion.messaging_20s_call_connect.7d_click |
The number of times a messaging call connected for at least 20 seconds, considered an onsite conversion, attributed within 7 days of a click on your ad. |
metric |
actions.onsite_conversion.messaging_60s_call_connect |
actions.onsite_conversion.messaging_60s_call_connect |
The total number of onsite conversions where a messaging call connected for at least 60 seconds. |
metric |
actions.onsite_conversion.messaging_60s_call_connect.7d_click |
actions.onsite_conversion.messaging_60s_call_connect.7d_click |
The total number of messaging calls connected for at least 60 seconds, attributed to an ad within a 7-day click-through window. |
metric |
actions.onsite_conversion.messaging_block |
actions.onsite_conversion.messaging_block |
The total count of times a user blocked messaging directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.messaging_block.1d_click |
actions.onsite_conversion.messaging_block.1d_click |
The number of onsite conversion messaging block actions attributed within 1 day of clicking the ad. |
metric |
actions.onsite_conversion.messaging_block.1d_view |
actions.onsite_conversion.messaging_block.1d_view |
The number of onsite messaging block conversions attributed to a 1-day view attribution window. |
metric |
actions.onsite_conversion.messaging_block.28d_click |
actions.onsite_conversion.messaging_block.28d_click |
The total number of instances where a user blocked messaging after interacting with an ad, attributed within 28 days of a click. |
dimension |
actions.onsite_conversion.messaging_block.7d_click |
actions.onsite_conversion.messaging_block.7d_click |
The number of onsite messaging block conversions attributed to a 7-day click attribution window. |
metric |
actions.onsite_conversion.messaging_block.7d_view |
actions.onsite_conversion.messaging_block.7d_view |
The total number of onsite “messaging block” actions attributed to ad views within a 7-day window. |
dimension |
actions.onsite_conversion.messaging_conversation_replied_7d |
actions.onsite_conversion.messaging_conversation_replied_7d |
The number of messaging conversations where a reply occurred within 7 days directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.messaging_conversation_replied_7d.1d_click |
actions.onsite_conversion.messaging_conversation_replied_7d.1d_click |
The number of onsite conversion events where a messaging conversation was replied to (within 7 days of previous interaction), attributed within 1 day of clicking the ad. |
metric |
actions.onsite_conversion.messaging_conversation_replied_7d.1d_view |
actions.onsite_conversion.messaging_conversation_replied_7d.1d_view |
The number of messaging conversations where a reply was received within 7 days, attributed to a 1-day view-through window. |
metric |
actions.onsite_conversion.messaging_conversation_replied_7d.28d_click |
actions.onsite_conversion.messaging_conversation_replied_7d.28d_click |
The number of replies to messaging conversations, considered an onsite conversion, attributed within 28 days of a click on your ad. |
metric |
actions.onsite_conversion.messaging_conversation_replied_7d.7d_click |
actions.onsite_conversion.messaging_conversation_replied_7d.7d_click |
The number of messaging conversations where a reply was received within 7 days, attributed to a 7-day click-through window. |
metric |
actions.onsite_conversion.messaging_conversation_started_7d.1d_click |
actions.onsite_conversion.messaging_conversation_started_7d.1d_click |
The number of onsite conversion events where a messaging conversation was started (within 7 days of previous interaction), attributed within 1 day of clicking the ad. |
metric |
actions.onsite_conversion.messaging_conversation_started_7d.1d_view |
actions.onsite_conversion.messaging_conversation_started_7d.1d_view |
The number of onsite conversion events where a messaging conversation was started within 7 days, attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_conversion.messaging_conversation_started_7d.28d_click |
actions.onsite_conversion.messaging_conversation_started_7d.28d_click |
The total number of messaging conversations started on Meta platforms within 7 days of an ad interaction, attributed within 28 days of a user clicking on the ad. |
dimension |
actions.onsite_conversion.messaging_conversation_started_7d.28d_view |
actions.onsite_conversion.messaging_conversation_started_7d.28d_view |
The number of onsite conversion events where a messaging conversation was started (within 7 days of previous interaction), attributed within 28 days of viewing the ad. |
metric |
actions.onsite_conversion.messaging_conversation_started_7d.7d_click |
actions.onsite_conversion.messaging_conversation_started_7d.7d_click |
The number of onsite conversion events where a messaging conversation was started within 7 days, attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_conversion.messaging_conversation_started_7d.7d_view |
actions.onsite_conversion.messaging_conversation_started_7d.7d_view |
The total number of onsite “messaging conversation started” actions within a 7-day period, attributed to ad views within a 7-day window. |
dimension |
actions.onsite_conversion.messaging_first_reply |
actions.onsite_conversion.messaging_first_reply |
The total count of first replies in a messaging conversation directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.messaging_first_reply.1d_click |
actions.onsite_conversion.messaging_first_reply.1d_click |
The number of onsite conversion events where a first reply in messaging occurred, attributed within 1 day of clicking the ad. |
metric |
actions.onsite_conversion.messaging_first_reply.1d_view |
actions.onsite_conversion.messaging_first_reply.1d_view |
The number of onsite conversion events where the first messaging reply occurred, attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_conversion.messaging_first_reply.28d_click |
actions.onsite_conversion.messaging_first_reply.28d_click |
The total number of first replies in a messaging conversation on Meta platforms, attributed within 28 days of a user clicking on the ad. |
dimension |
actions.onsite_conversion.messaging_first_reply.28d_view |
actions.onsite_conversion.messaging_first_reply.28d_view |
The number of onsite conversion events where a first reply in messaging occurred, attributed within 28 days of viewing the ad. |
metric |
actions.onsite_conversion.messaging_first_reply.7d_click |
actions.onsite_conversion.messaging_first_reply.7d_click |
The number of onsite conversion events where the first messaging reply occurred, attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_conversion.messaging_first_reply.7d_view |
actions.onsite_conversion.messaging_first_reply.7d_view |
The total number of onsite “messaging first reply” actions attributed to ad views within a 7-day window. |
dimension |
actions.onsite_conversion.messaging_order_created_v2 |
actions.onsite_conversion.messaging_order_created_v2 |
The number of times an order was created via messaging on Meta platforms, considered an onsite conversion. |
metric |
actions.onsite_conversion.messaging_order_created_v2.1d_view |
actions.onsite_conversion.messaging_order_created_v2.1d_view |
The number of messaging orders created (version 2), considered an onsite conversion, attributed within 1 day of an impression of your ad. |
metric |
actions.onsite_conversion.messaging_order_created_v2.7d_click |
actions.onsite_conversion.messaging_order_created_v2.7d_click |
Number of orders created through messaging as an onsite conversion, attributed to a click on your ad within 7 days. |
metric |
actions.onsite_conversion.messaging_order_shipped_v2 |
actions.onsite_conversion.messaging_order_shipped_v2 |
Number of orders shipped through messaging as an onsite conversion. |
metric |
actions.onsite_conversion.messaging_order_shipped_v2.1d_view |
actions.onsite_conversion.messaging_order_shipped_v2.1d_view |
The total number of “onsite conversion messaging order shipped v2” actions, attributed within 1 day of a view. |
metric |
actions.onsite_conversion.messaging_order_shipped_v2.7d_click |
actions.onsite_conversion.messaging_order_shipped_v2.7d_click |
The number of messaging orders shipped (version 2), considered an onsite conversion, attributed within 7 days of a click on your ad. |
metric |
actions.onsite_conversion.messaging_reply |
actions.onsite_conversion.messaging_reply |
The total count of replies in a messaging conversation directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.messaging_reply.1d_view |
actions.onsite_conversion.messaging_reply.1d_view |
The number of onsite conversion events where a messaging reply occurred, attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_conversion.messaging_reply.28d_click |
actions.onsite_conversion.messaging_reply.28d_click |
The total number of replies in a messaging conversation on Meta platforms, attributed within 28 days of a user clicking on the ad. |
dimension |
actions.onsite_conversion.messaging_reply.7d_click |
actions.onsite_conversion.messaging_reply.7d_click |
The number of onsite conversion events where a messaging reply occurred, attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_conversion.messaging_reply.7d_view |
actions.onsite_conversion.messaging_reply.7d_view |
The number of replies in Messenger conversations attributed to ad views within a 7-day window. |
dimension |
actions.onsite_conversion.messaging_user_call_placed |
actions.onsite_conversion.messaging_user_call_placed |
The total count of calls placed by a user via messaging directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.messaging_user_call_placed.1d_view |
actions.onsite_conversion.messaging_user_call_placed.1d_view |
The number of calls placed by a user from messaging, attributed to a 1-day view-through window. |
metric |
actions.onsite_conversion.messaging_user_call_placed.7d_click |
actions.onsite_conversion.messaging_user_call_placed.7d_click |
The number of calls placed by a user from messaging, attributed to a 7-day click-through window. |
metric |
actions.onsite_conversion.messaging_user_conversation_depth_2_message_send |
actions.onsite_conversion.messaging_user_conversation_depth_2_message_send |
The total count of messages sent by a user reaching a conversation depth of 2 within messaging directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.messaging_user_depth_2_message_send |
actions.onsite_conversion.messaging_user_depth_2_message_send |
The total count of messages sent by a user reaching a message depth of 2 within messaging directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.messaging_user_depth_2_message_send.1d_click |
actions.onsite_conversion.messaging_user_depth_2_message_send.1d_click |
The number of onsite conversion events where a user sent a second message in a messaging conversation, attributed within 1 day of clicking the ad. |
metric |
actions.onsite_conversion.messaging_user_depth_2_message_send.1d_view |
actions.onsite_conversion.messaging_user_depth_2_message_send.1d_view |
The number of users who sent at least 2 messages in a messaging conversation, attributed to a 1-day view-through window. |
metric |
actions.onsite_conversion.messaging_user_depth_2_message_send.28d_click |
actions.onsite_conversion.messaging_user_depth_2_message_send.28d_click |
The number of onsite messaging conversions where a user sent at least 2 messages, attributed within a 28-day click-through attribution window. |
metric |
actions.onsite_conversion.messaging_user_depth_2_message_send.7d_click |
actions.onsite_conversion.messaging_user_depth_2_message_send.7d_click |
The number of users who sent at least 2 messages in a messaging conversation, attributed to a 7-day click-through window. |
metric |
actions.onsite_conversion.messaging_user_depth_3_message_send |
actions.onsite_conversion.messaging_user_depth_3_message_send |
The total count of messages sent by a user reaching a message depth of 3 within messaging directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.messaging_user_depth_3_message_send.1d_click |
actions.onsite_conversion.messaging_user_depth_3_message_send.1d_click |
The number of onsite conversion events where a user sent a third message in a messaging conversation, attributed within 1 day of clicking the ad. |
metric |
actions.onsite_conversion.messaging_user_depth_3_message_send.1d_view |
actions.onsite_conversion.messaging_user_depth_3_message_send.1d_view |
The number of users who sent at least 3 messages in a messaging conversation, attributed to a 1-day view-through window. |
metric |
actions.onsite_conversion.messaging_user_depth_3_message_send.28d_click |
actions.onsite_conversion.messaging_user_depth_3_message_send.28d_click |
The number of onsite messaging conversions where a user sent at least 3 messages, attributed within a 28-day click-through attribution window. |
metric |
actions.onsite_conversion.messaging_user_depth_3_message_send.7d_click |
actions.onsite_conversion.messaging_user_depth_3_message_send.7d_click |
The number of users who sent at least 3 messages in a messaging conversation, attributed to a 7-day click-through window. |
metric |
actions.onsite_conversion.messaging_user_depth_5_message_send |
actions.onsite_conversion.messaging_user_depth_5_message_send |
The total count of messages sent by a user reaching a message depth of 5 within messaging directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.messaging_user_depth_5_message_send.1d_view |
actions.onsite_conversion.messaging_user_depth_5_message_send.1d_view |
The number of users who sent at least 5 messages in a messaging conversation, attributed to a 1-day view-through window. |
metric |
actions.onsite_conversion.messaging_user_depth_5_message_send.7d_click |
actions.onsite_conversion.messaging_user_depth_5_message_send.7d_click |
The number of users who sent at least 5 messages in a messaging conversation, attributed to a 7-day click-through window. |
metric |
actions.onsite_conversion.messaging_user_subscribed |
actions.onsite_conversion.messaging_user_subscribed |
The number of users who subscribed to messaging communications directly on a Meta platform after seeing your ad. |
metric |
actions.onsite_conversion.messaging_user_subscribed.1d_view |
actions.onsite_conversion.messaging_user_subscribed.1d_view |
Number of messaging user subscribed actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms. |
metric |
actions.onsite_conversion.messaging_user_subscribed.7d_click |
actions.onsite_conversion.messaging_user_subscribed.7d_click |
Number of messaging user subscribed actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms. |
metric |
actions.onsite_conversion.messaging_welcome_message_view |
actions.onsite_conversion.messaging_welcome_message_view |
The total count of welcome message views within messaging directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.messaging_welcome_message_view.1d_view |
actions.onsite_conversion.messaging_welcome_message_view.1d_view |
Number of times a welcome message was viewed through messaging as an onsite conversion, attributed to an impression of your ad within 1 day. |
metric |
actions.onsite_conversion.messaging_welcome_message_view.7d_click |
actions.onsite_conversion.messaging_welcome_message_view.7d_click |
Number of messaging welcome message view actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms. |
metric |
actions.onsite_conversion.other |
actions.onsite_conversion.other |
The total count of other unspecified conversions that occurred directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.other.1d_click |
actions.onsite_conversion.other.1d_click |
Total number of other onsite conversions, attributed within a 1-day click window. |
metric |
actions.onsite_conversion.other.1d_view |
actions.onsite_conversion.other.1d_view |
The number of other onsite conversion events, attributed to a 1-day view-through window. |
metric |
actions.onsite_conversion.other.28d_click |
actions.onsite_conversion.other.28d_click |
The number of other onsite conversion actions, attributed within 28 days of a click on your ad. |
metric |
actions.onsite_conversion.other.28d_view |
actions.onsite_conversion.other.28d_view |
The number of other onsite conversion actions, attributed within 28 days of an impression of your ad. |
metric |
actions.onsite_conversion.other.7d_click |
actions.onsite_conversion.other.7d_click |
The number of other onsite conversion events, attributed to a 7-day click-through window. |
metric |
actions.onsite_conversion.other.7d_view |
actions.onsite_conversion.other.7d_view |
The number of other, uncategorized on-site conversion actions, attributed within 7 days of viewing your ad. |
metric |
actions.onsite_conversion.post_net_like |
actions.onsite_conversion.post_net_like |
The number of net likes received on a post as an onsite conversion, attributed to ads. |
metric |
actions.onsite_conversion.post_net_save |
actions.onsite_conversion.post_net_save |
The net count of times a post was saved (saves minus unsaves) directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.post_save |
actions.onsite_conversion.post_save |
The total count of times a post was saved directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.post_save.1d_click |
actions.onsite_conversion.post_save.1d_click |
The number of post saves attributed to a click on an ad within a 1-day attribution window directly on Meta’s platforms. |
metric |
actions.onsite_conversion.post_save.1d_view |
actions.onsite_conversion.post_save.1d_view |
The number of onsite conversion events related to saving a post, attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_conversion.post_save.28d_click |
actions.onsite_conversion.post_save.28d_click |
The number of post saves attributed to a click on an ad within a 28-day attribution window directly on Meta’s platforms. |
metric |
actions.onsite_conversion.post_save.7d_click |
actions.onsite_conversion.post_save.7d_click |
The number of post saves attributed to a click on an ad within a 7-day attribution window directly on Meta’s platforms. |
metric |
actions.onsite_conversion.post_save.7d_view |
actions.onsite_conversion.post_save.7d_view |
The number of times users saved a post on Meta platforms, attributed to ad views within a 7-day window. |
dimension |
actions.onsite_conversion.post_unlike |
actions.onsite_conversion.post_unlike |
The total count of times a post was unliked directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.post_unsave |
actions.onsite_conversion.post_unsave |
The total count of times a post was unsaved directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.purchase |
actions.onsite_conversion.purchase |
The total count of purchases that occurred directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.purchase.1d_view |
actions.onsite_conversion.purchase.1d_view |
The number of onsite purchase events attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_conversion.purchase.28d_click |
actions.onsite_conversion.purchase.28d_click |
The number of purchase events occurring on an onsite platform, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.onsite_conversion.purchase.7d_click |
actions.onsite_conversion.purchase.7d_click |
The number of onsite purchase events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_conversion.purchase.7d_view |
actions.onsite_conversion.purchase.7d_view |
The number of onsite “purchase” conversions attributed to ad views within a 7-day window. |
dimension |
actions.onsite_conversion.submit_application |
actions.onsite_conversion.submit_application |
The total number of times users submitted an application directly on a Meta-owned property, attributed to an ad. |
dimension |
actions.onsite_conversion.total_messaging_connection |
actions.onsite_conversion.total_messaging_connection |
The total count of messaging connections made directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.total_messaging_connection.1d_click |
actions.onsite_conversion.total_messaging_connection.1d_click |
The total number of messaging connections established on Meta platforms, attributed to a user clicking on an ad within 1 day. |
metric |
actions.onsite_conversion.total_messaging_connection.1d_view |
actions.onsite_conversion.total_messaging_connection.1d_view |
The total number of messaging connections (conversations) initiated with your business, attributed to a 1-day view-through window. |
metric |
actions.onsite_conversion.total_messaging_connection.28d_click |
actions.onsite_conversion.total_messaging_connection.28d_click |
The total number of messaging connections, attributed to an ad click within 28 days. |
metric |
actions.onsite_conversion.total_messaging_connection.7d_click |
actions.onsite_conversion.total_messaging_connection.7d_click |
The total number of messaging connections (conversations) initiated with your business, attributed to a 7-day click-through window. |
metric |
actions.onsite_conversion.view_content |
actions.onsite_conversion.view_content |
The total count of content views that occurred directly on Meta’s platforms, attributed to an ad campaign. |
metric |
actions.onsite_conversion.view_content.1d_click |
actions.onsite_conversion.view_content.1d_click |
The total number of onsite ‘view content’ conversions, attributed to an ad click within 1 day. |
metric |
actions.onsite_conversion.view_content.1d_view |
actions.onsite_conversion.view_content.1d_view |
The number of ‘view content’ conversions on your website or app attributed to your ads, within 1 day of viewing the ad. |
metric |
actions.onsite_conversion.view_content.28d_click |
actions.onsite_conversion.view_content.28d_click |
Total number of onsite view content conversions, attributed within a 28-day click window. |
metric |
actions.onsite_conversion.view_content.28d_view |
actions.onsite_conversion.view_content.28d_view |
The total number of onsite ‘view content’ conversions, attributed to an ad view within 28 days. |
metric |
actions.onsite_conversion.view_content.7d_click |
actions.onsite_conversion.view_content.7d_click |
The number of ‘view content’ conversions on your website or app attributed to your ads, within 7 days of clicking the ad. |
metric |
actions.onsite_conversion.view_content.7d_view |
actions.onsite_conversion.view_content.7d_view |
The total number of onsite ‘view content’ conversions, attributed to an ad view within 7 days. |
metric |
actions.onsite_web_add_to_cart |
actions.onsite_web_add_to_cart |
The total count of items added to a cart on a website, attributed to an ad campaign. |
metric |
actions.onsite_web_add_to_cart.1d_click |
actions.onsite_web_add_to_cart.1d_click |
The number of onsite website add-to-cart events attributed within 1 day of clicking the ad. |
metric |
actions.onsite_web_add_to_cart.1d_view |
actions.onsite_web_add_to_cart.1d_view |
The number of ‘add to cart’ events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_web_add_to_cart.28d_click |
actions.onsite_web_add_to_cart.28d_click |
The number of add-to-cart events occurring on an onsite website, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.onsite_web_add_to_cart.7d_click |
actions.onsite_web_add_to_cart.7d_click |
The number of ‘add to cart’ events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_web_add_to_cart.7d_view |
actions.onsite_web_add_to_cart.7d_view |
The total number of onsite web “add to cart” conversions attributed to ad views within a 7-day window. |
dimension |
actions.onsite_web_app_add_to_cart |
actions.onsite_web_app_add_to_cart |
The total count of items added to a cart via a web app, attributed to an ad campaign. |
metric |
actions.onsite_web_app_add_to_cart.1d_click |
actions.onsite_web_app_add_to_cart.1d_click |
The number of onsite add-to-cart events in web or app, attributed within 1 day of clicking the ad. |
metric |
actions.onsite_web_app_add_to_cart.1d_view |
actions.onsite_web_app_add_to_cart.1d_view |
The number of onsite add-to-cart events in web or app, attributed within 1 day of viewing the ad. |
metric |
actions.onsite_web_app_add_to_cart.28d_click |
actions.onsite_web_app_add_to_cart.28d_click |
The number of add-to-cart events occurring on an onsite web or app platform, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.onsite_web_app_add_to_cart.7d_click |
actions.onsite_web_app_add_to_cart.7d_click |
The number of onsite add-to-cart events in web or app, attributed within 7 days of clicking the ad. |
metric |
actions.onsite_web_app_add_to_cart.7d_view |
actions.onsite_web_app_add_to_cart.7d_view |
The total number of onsite web and app “add to cart” conversions attributed to ad views within a 7-day window. |
dimension |
actions.onsite_web_app_event |
actions.onsite_web_app_event |
The total count of web app events, attributed to an ad campaign. |
metric |
actions.onsite_web_app_event.1d_view |
actions.onsite_web_app_event.1d_view |
The number of onsite web or app events attributed within 1 day of viewing the ad. |
metric |
actions.onsite_web_app_event.28d_click |
actions.onsite_web_app_event.28d_click |
The total number of events occurring within a web application on Meta platforms, attributed within 28 days of a user clicking on the ad. |
dimension |
actions.onsite_web_app_event.7d_click |
actions.onsite_web_app_event.7d_click |
The number of onsite web or app events attributed within 7 days of clicking the ad. |
metric |
actions.onsite_web_app_event.7d_view |
actions.onsite_web_app_event.7d_view |
The number of onsite web app events attributed to ad views within a 7-day window. |
dimension |
actions.onsite_web_app_purchase |
actions.onsite_web_app_purchase |
The total count of purchases made via a web app, attributed to an ad campaign. |
metric |
actions.onsite_web_app_purchase.1d_click |
actions.onsite_web_app_purchase.1d_click |
The number of onsite purchase events in web or app, attributed within 1 day of clicking the ad. |
metric |
actions.onsite_web_app_purchase.1d_view |
actions.onsite_web_app_purchase.1d_view |
The number of onsite purchase events in web or app, attributed within 1 day of viewing the ad. |
metric |
actions.onsite_web_app_purchase.28d_click |
actions.onsite_web_app_purchase.28d_click |
The number of purchase events occurring on an onsite web or app platform, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.onsite_web_app_purchase.7d_click |
actions.onsite_web_app_purchase.7d_click |
The number of onsite purchase events in web or app, attributed within 7 days of clicking the ad. |
metric |
actions.onsite_web_app_purchase.7d_view |
actions.onsite_web_app_purchase.7d_view |
The total number of onsite ‘purchase’ actions across web and app, attributed to an ad view within 7 days. |
dimension |
actions.onsite_web_app_view_content |
actions.onsite_web_app_view_content |
The total count of content views via a web app, attributed to an ad campaign. |
metric |
actions.onsite_web_app_view_content.1d_click |
actions.onsite_web_app_view_content.1d_click |
The number of onsite content view events in web or app, attributed within 1 day of clicking the ad. |
metric |
actions.onsite_web_app_view_content.1d_view |
actions.onsite_web_app_view_content.1d_view |
The number of content views on a website or app, as an onsite web/app event, attributed within 1 day of viewing the ad. |
metric |
actions.onsite_web_app_view_content.28d_click |
actions.onsite_web_app_view_content.28d_click |
The number of content view events occurring on an onsite web or app platform, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.onsite_web_app_view_content.7d_click |
actions.onsite_web_app_view_content.7d_click |
The number of content views on a website or app, as an onsite web/app event, attributed within 7 days of clicking the ad. |
metric |
actions.onsite_web_app_view_content.7d_view |
actions.onsite_web_app_view_content.7d_view |
The total number of onsite web and app “view content” conversions attributed to ad views within a 7-day window. |
dimension |
actions.onsite_web_initiate_checkout |
actions.onsite_web_initiate_checkout |
The total count of initiated checkouts on a website, attributed to an ad campaign. |
metric |
actions.onsite_web_initiate_checkout.1d_click |
actions.onsite_web_initiate_checkout.1d_click |
The total number of onsite web ‘initiate checkout’ actions, attributed to an ad click within 1 day. |
metric |
actions.onsite_web_initiate_checkout.1d_view |
actions.onsite_web_initiate_checkout.1d_view |
The number of initiated checkouts occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_web_initiate_checkout.28d_click |
actions.onsite_web_initiate_checkout.28d_click |
The total number of onsite web ‘initiate checkout’ actions, attributed to an ad click within 28 days. |
metric |
actions.onsite_web_initiate_checkout.7d_click |
actions.onsite_web_initiate_checkout.7d_click |
The number of initiated checkouts occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_web_initiate_checkout.7d_view |
actions.onsite_web_initiate_checkout.7d_view |
Total number of onsite web initiate checkout actions, attributed within a 7-day view window. |
metric |
actions.onsite_web_lead |
actions.onsite_web_lead |
The total count of leads generated on a website, attributed to an ad campaign. |
metric |
actions.onsite_web_lead.1d_click |
actions.onsite_web_lead.1d_click |
The total number of leads generated through a website, attributed to a user clicking on an ad within 1 day. |
metric |
actions.onsite_web_lead.1d_view |
actions.onsite_web_lead.1d_view |
The number of lead events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_web_lead.7d_click |
actions.onsite_web_lead.7d_click |
The number of lead events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_web_lead.7d_view |
actions.onsite_web_lead.7d_view |
Total number of onsite web lead actions, attributed within a 7-day view window. |
metric |
actions.onsite_web_purchase |
actions.onsite_web_purchase |
The total count of purchases made on a website, attributed to an ad campaign. |
metric |
actions.onsite_web_purchase.1d_click |
actions.onsite_web_purchase.1d_click |
The number of onsite website purchase events attributed within 1 day of clicking the ad. |
metric |
actions.onsite_web_purchase.1d_view |
actions.onsite_web_purchase.1d_view |
The number of purchase events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_web_purchase.28d_click |
actions.onsite_web_purchase.28d_click |
The number of purchase events occurring on an onsite website, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.onsite_web_purchase.7d_click |
actions.onsite_web_purchase.7d_click |
The number of purchase events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_web_purchase.7d_view |
actions.onsite_web_purchase.7d_view |
Total number of onsite web purchase actions, attributed within a 7-day view window. |
dimension |
actions.onsite_web_view_content |
actions.onsite_web_view_content |
The total count of content views on a website, attributed to an ad campaign. |
metric |
actions.onsite_web_view_content.1d_click |
actions.onsite_web_view_content.1d_click |
The number of onsite website content view events attributed within 1 day of clicking the ad. |
metric |
actions.onsite_web_view_content.1d_view |
actions.onsite_web_view_content.1d_view |
The number of content view events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.onsite_web_view_content.28d_click |
actions.onsite_web_view_content.28d_click |
The number of content view events occurring on an onsite website, attributed to an ad click within a 28-day window. (first search result) |
dimension |
actions.onsite_web_view_content.7d_click |
actions.onsite_web_view_content.7d_click |
The number of content view events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.onsite_web_view_content.7d_view |
actions.onsite_web_view_content.7d_view |
The number of times content was viewed on Meta-owned properties, attributed within 7 days of an ad view. |
dimension |
actions.outbound_click |
actions.outbound_click |
The total count of clicks on links that lead outside Meta’s platforms, attributed to an ad campaign. |
dimension |
actions.outbound_click.1d_view |
actions.outbound_click.1d_view |
The number of outbound clicks attributed to ads within 1 day of a person viewing the ad. |
dimension |
actions.outbound_click.28d_click |
actions.outbound_click.28d_click |
The number of ‘outbound_click’ actions attributed to an ad within 28 days of a click. |
dimension |
actions.outbound_click.7d_click |
actions.outbound_click.7d_click |
The number of outbound clicks attributed to ads within 7 days of a person clicking the ad. |
dimension |
actions.outbound_click.7d_view |
actions.outbound_click.7d_view |
The number of clicks on an ad leading to an external destination (outbound click) attributed to ad views within a 7-day window. |
dimension |
actions.page_engagement |
actions.page_engagement |
The total count of engagement actions on a Facebook Page, attributed to an ad campaign. |
metric |
actions.page_engagement.1d_click |
actions.page_engagement.1d_click |
The number of page engagement actions attributed to a click on an ad within a 1-day attribution window. |
metric |
actions.page_engagement.1d_view |
actions.page_engagement.1d_view |
The number of page engagement actions attributed to a view of an ad within a 1-day attribution window. |
metric |
actions.page_engagement.28d_click |
actions.page_engagement.28d_click |
The number of page engagement actions attributed to a click on an ad within a 28-day attribution window. |
metric |
actions.page_engagement.28d_view |
actions.page_engagement.28d_view |
The number of page engagement actions attributed to a view of an ad within a 28-day attribution window. |
metric |
actions.page_engagement.7d_click |
actions.page_engagement.7d_click |
The number of page engagement actions attributed to a click on an ad within a 7-day attribution window. |
metric |
actions.page_engagement.7d_view |
actions.page_engagement.7d_view |
The number of page engagement actions attributed to a view of an ad within a 7-day attribution window. |
metric |
actions.page_story |
actions.page_story |
The total count of stories created on a Facebook Page, attributed to an ad campaign. |
metric |
actions.page_story.1d_view |
actions.page_story.1d_view |
The number of interactions with a Page story attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.page_story.28d_click |
actions.page_story.28d_click |
The number of ‘page_story’ actions attributed to an ad within 28 days of a click. |
dimension |
actions.page_story.7d_click |
actions.page_story.7d_click |
The number of interactions with a Page story attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.page_story.7d_view |
actions.page_story.7d_view |
The number of times users viewed or interacted with a page’s story, attributed to ad views within a 7-day window. |
dimension |
actions.photo_view |
actions.photo_view |
The total count of photo views, attributed to an ad campaign. |
metric |
actions.photo_view.1d_click |
actions.photo_view.1d_click |
The number of photo views attributed to a click on an ad within a 1-day attribution window. |
metric |
actions.photo_view.1d_view |
actions.photo_view.1d_view |
The number of photo views attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.photo_view.28d_click |
actions.photo_view.28d_click |
The number of photo views attributed to a click on an ad within a 28-day attribution window. |
metric |
actions.photo_view.7d_click |
actions.photo_view.7d_click |
The number of photo views attributed to a click on an ad within a 7-day attribution window. |
metric |
actions.photo_view.7d_view |
actions.photo_view.7d_view |
The number of times users viewed photos, attributed to ad views within a 7-day window. |
dimension |
actions.post |
actions.post |
The number of post-related actions attributed to your ads, such as shares. |
metric |
actions.post.1d_click |
actions.post.1d_click |
The number of post-related actions attributed to an ad within 1 day of a click on the ad. |
metric |
actions.post.1d_view |
actions.post.1d_view |
The number of post interactions attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.post.28d_click |
actions.post.28d_click |
The number of post-related actions attributed to an ad within 28 days of a click on the ad. |
metric |
actions.post.7d_click |
actions.post.7d_click |
The number of post-related actions attributed to an ad within 7 days of a click on the ad. |
metric |
actions.post.7d_view |
actions.post.7d_view |
The number of post interactions or views, attributed to ad views within a 7-day window. |
dimension |
actions.post_engagement.1d_click |
actions.post_engagement.1d_click |
The number of post engagement actions attributed to an ad within 1 day of a click on the ad. |
metric |
actions.post_engagement.1d_view |
actions.post_engagement.1d_view |
The number of post engagement actions attributed to an ad within 1 day of viewing the ad. |
metric |
actions.post_engagement.28d_click |
actions.post_engagement.28d_click |
The number of post engagement actions attributed to an ad within 28 days of a click on the ad. |
metric |
actions.post_engagement.28d_view |
actions.post_engagement.28d_view |
The number of post engagement actions attributed to an ad within 28 days of viewing the ad. |
metric |
actions.post_engagement.7d_click |
actions.post_engagement.7d_click |
The number of post engagement actions attributed to an ad within 7 days of a click on the ad. |
metric |
actions.post_engagement.7d_view |
actions.post_engagement.7d_view |
The number of post engagement actions attributed to an ad within 7 days of viewing the ad. |
metric |
actions.post_interaction_gross |
actions.post_interaction_gross |
The gross number of interactions with a post attributed to the ad. |
metric |
actions.post_like |
actions.post_like |
The total number of ‘like’ reactions on a post. |
metric |
actions.post_like.1d_view |
actions.post_like.1d_view |
The number of post-like actions attributed to your ads within 1 day of a person viewing the ad. |
metric |
actions.post_like.28d_click |
actions.post_like.28d_click |
The number of post-like actions attributed to your ads within 28 days of a person clicking on the ad. |
metric |
actions.post_reaction |
actions.post_reaction |
The number of reactions (like, love, haha, wow, sad, angry) on a post attributed to your ads. |
metric |
actions.post_reaction.1d_click |
actions.post_reaction.1d_click |
The number of post reactions attributed to an ad within 1 day of a click on the ad. |
metric |
actions.post_reaction.1d_view |
actions.post_reaction.1d_view |
The number of reactions to a post attributed to ads within 1 day of a person viewing the ad. |
dimension |
actions.post_reaction.28d_click |
actions.post_reaction.28d_click |
The number of post reactions attributed to an ad within 28 days of a click on the ad. |
metric |
actions.post_reaction.7d_click |
actions.post_reaction.7d_click |
The number of post reactions attributed to an ad within 7 days of a click on the ad. |
metric |
actions.post_reaction.7d_view |
actions.post_reaction.7d_view |
The number of times users reacted to a post (like, love, etc.), attributed to ad views within a 7-day window. |
dimension |
actions.post_reaction.angry |
actions.post_reaction.angry |
The number of ‘angry’ reactions to a post. |
metric |
actions.post_reaction.haha |
actions.post_reaction.haha |
The number of ‘haha’ reactions to a post. |
metric |
actions.post_reaction.love |
actions.post_reaction.love |
The number of ‘love’ reactions to a post. |
metric |
actions.post_reaction.sad |
actions.post_reaction.sad |
The number of ‘sad’ reactions to a post. |
metric |
actions.post_reaction.wow |
actions.post_reaction.wow |
The number of ‘wow’ reactions to a post. |
metric |
actions.post_story |
actions.post_story |
The number of post story actions attributed to the ad. |
metric |
actions.post_story.1d_view |
actions.post_story.1d_view |
The number of interactions with a post story attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.post_story.28d_click |
actions.post_story.28d_click |
The number of ‘post_story’ actions attributed to an ad within 28 days of a click. |
dimension |
actions.post_story.7d_click |
actions.post_story.7d_click |
The number of interactions with a post story attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.post_story.7d_view |
actions.post_story.7d_view |
The number of times users viewed or interacted with a post’s story, attributed to ad views within a 7-day window. |
dimension |
actions.post_uncomment |
actions.post_uncomment |
The number of times a user uncommented a post after seeing an ad. This is a specific action type reported in insights data. |
metric |
actions.purchase.1d_click |
actions.purchase.1d_click |
The number of purchase actions attributed to an ad within 1 day of a click on the ad. |
metric |
actions.purchase.1d_view |
actions.purchase.1d_view |
The number of purchase actions attributed to an ad within 1 day of viewing the ad. |
metric |
actions.purchase.28d_click |
actions.purchase.28d_click |
The number of purchase actions attributed to an ad within 28 days of a click on the ad. |
dimension |
actions.purchase.28d_view |
actions.purchase.28d_view |
The number of ‘purchase’ actions attributed to an ad within 28 days of a view. |
metric |
actions.purchase.7d_click |
actions.purchase.7d_click |
The number of purchase events attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.purchase.7d_view |
actions.purchase.7d_view |
The number of purchase actions attributed to an ad within 7 days of viewing the ad. |
dimension |
actions.receive_offer.1d_view |
actions.receive_offer.1d_view |
The number of times an offer was received, attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.receive_offer.28d_click |
actions.receive_offer.28d_click |
The number of ‘receive_offer’ actions attributed to an ad within 28 days of a click. |
dimension |
actions.receive_offer.7d_click |
actions.receive_offer.7d_click |
The number of times an offer was received, attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.receive_offer.7d_view |
actions.receive_offer.7d_view |
The number of times users received an offer, attributed to ad views within a 7-day window. |
dimension |
actions.rsvp.1d_view |
actions.rsvp.1d_view |
The number of RSVP actions attributed to an ad within 1 day of viewing the ad. |
metric |
actions.rsvp.28d_click |
actions.rsvp.28d_click |
The number of RSVP actions attributed to an ad within 28 days of a click on the ad. |
dimension |
actions.rsvp.7d_click |
actions.rsvp.7d_click |
The number of RSVP actions attributed to an ad within 7 days of a click on the ad. |
metric |
actions.rsvp.7d_view |
actions.rsvp.7d_view |
The number of RSVP actions attributed to an ad within 7 days of viewing the ad. |
dimension |
actions.search |
actions.search |
The number of searches performed on your website or app, attributed to your ads. |
metric |
actions.search.1d_click |
actions.search.1d_click |
The number of ‘search’ actions attributed to an ad within 1 day of a click. |
metric |
actions.search.1d_view |
actions.search.1d_view |
The number of search actions attributed to an ad within 1 day of viewing the ad. |
metric |
actions.search.28d_click |
actions.search.28d_click |
The number of search actions attributed to an ad within 28 days of a click on the ad. |
dimension |
actions.search.28d_view |
actions.search.28d_view |
The number of ‘search’ actions attributed to an ad within 28 days of a view. |
metric |
actions.search.7d_click |
actions.search.7d_click |
The number of searches attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.search.7d_view |
actions.search.7d_view |
The number of search actions attributed to an ad within 7 days of viewing the ad. |
dimension |
actions.store_visit_with_dwell |
actions.store_visit_with_dwell |
The number of store visits with a significant dwell time attributed to the ad. |
metric |
actions.store_visit_with_dwell.1d_view |
actions.store_visit_with_dwell.1d_view |
The number of store visits with a specified dwell time attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.store_visit_with_dwell.28d_click |
actions.store_visit_with_dwell.28d_click |
The number of ‘store_visit_with_dwell’ actions attributed to an ad within 28 days of a click. |
dimension |
actions.store_visit_with_dwell.7d_click |
actions.store_visit_with_dwell.7d_click |
The number of store visits with a specified dwell time attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.store_visit_with_dwell.7d_view |
actions.store_visit_with_dwell.7d_view |
The number of store visits with a significant dwell time, attributed to ad views within a 7-day window. |
dimension |
actions.submit_application_total |
actions.submit_application_total |
The total number of application submission actions attributed to the ad. |
metric |
actions.submit_application_total.1d_view |
actions.submit_application_total.1d_view |
The total number of application submissions attributed to ads within 1 day of a person viewing the ad. |
metric |
actions.submit_application_total.28d_click |
actions.submit_application_total.28d_click |
The number of ‘submit_application_total’ actions attributed to an ad within 28 days of a click. |
dimension |
actions.submit_application_total.7d_click |
actions.submit_application_total.7d_click |
The total number of application submissions attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.submit_application_total.7d_view |
actions.submit_application_total.7d_view |
The number of “submit application” actions, including both on-site and off-site actions, attributed within 7 days of viewing your ad. |
dimension |
actions.submit_application_website |
actions.submit_application_website |
The number of application submission actions completed on a website, attributed to the ad. |
metric |
actions.submit_application_website.1d_view |
actions.submit_application_website.1d_view |
The number of website application submissions attributed to ads within 1 day of a person viewing the ad. |
dimension |
actions.submit_application_website.28d_click |
actions.submit_application_website.28d_click |
The number of ‘submit_application_website’ actions attributed to an ad within 28 days of a click. |
dimension |
actions.submit_application_website.7d_click |
actions.submit_application_website.7d_click |
The number of website application submissions attributed to ads within 7 days of a person clicking the ad. |
dimension |
actions.submit_application_website.7d_view |
actions.submit_application_website.7d_view |
The number of “submit application” actions that occurred on your website, attributed within 7 days of viewing your ad. |
dimension |
actions.subscribe |
actions.subscribe |
The number of subscription actions attributed to the ad. |
dimension |
actions.subscribe.1d_view |
actions.subscribe.1d_view |
The number of subscription events attributed to ads within 1 day of a person viewing the ad. |
dimension |
actions.subscribe.28d_click |
actions.subscribe.28d_click |
The number of ‘subscribe’ actions attributed to an ad within 28 days of a click. |
dimension |
actions.subscribe.7d_click |
actions.subscribe.7d_click |
The number of subscription events attributed to ads within 7 days of a person clicking the ad. |
dimension |
actions.subscribe.7d_view |
actions.subscribe.7d_view |
The number of times users subscribed to content or a service, attributed to ad views within a 7-day window. |
dimension |
actions.tab_view |
actions.tab_view |
The number of tab view actions attributed to the ad. |
metric |
actions.tab_view.1d_view |
actions.tab_view.1d_view |
The number of tab views attributed to ads within 1 day of a person viewing the ad. |
dimension |
actions.tab_view.28d_click |
actions.tab_view.28d_click |
The number of ‘tab_view’ actions attributed to an ad within 28 days of a click. |
dimension |
actions.tab_view.7d_click |
actions.tab_view.7d_click |
The number of tab views attributed to ads within 7 days of a person clicking the ad. |
dimension |
actions.tab_view.7d_view |
actions.tab_view.7d_view |
The number of times users viewed a tab on a page, attributed to ad views within a 7-day window. |
dimension |
actions.unlike |
actions.unlike |
The total number of unlike actions. |
metric |
actions.unlike.28d_click |
actions.unlike.28d_click |
The number of ‘unlike’ actions attributed to your ads within 28 days of a person clicking on the ad. |
metric |
actions.video_play |
actions.video_play |
The number of times your video ad was played (counted after 3 seconds of video consumption). |
metric |
actions.video_play.1d_view |
actions.video_play.1d_view |
The number of times your video ad was played (counted after 3 seconds of video consumption), attributed within 1 day of a person viewing the ad. |
metric |
actions.video_play.28d_click |
actions.video_play.28d_click |
The number of times your video ad was played (counted after 3 seconds of video consumption), attributed within 28 days of a person clicking on the ad. |
metric |
actions.video_view |
actions.video_view |
The number of video views (at least 3 seconds) attributed to your ads. |
metric |
actions.video_view.1d_click |
actions.video_view.1d_click |
The number of video view actions attributed to an ad within 1 day of a click on the ad. |
metric |
actions.video_view.1d_view |
actions.video_view.1d_view |
The number of video view actions attributed to an ad within 1 day of viewing the ad. |
metric |
actions.video_view.28d_click |
actions.video_view.28d_click |
The number of video view actions attributed to an ad within 28 days of a click on the ad. |
metric |
actions.video_view.28d_view |
actions.video_view.28d_view |
The number of video view actions attributed to an ad within 28 days of viewing the ad. |
metric |
actions.video_view.7d_click |
actions.video_view.7d_click |
The number of video view actions attributed to an ad within 7 days of a click on the ad. |
metric |
actions.video_view.7d_view |
actions.video_view.7d_view |
The number of video view actions attributed to an ad within 7 days of viewing the ad. |
metric |
actions.video_view.auto_play |
actions.video_view.auto_play |
The total number of video views initiated automatically (auto-play) on an ad. |
metric |
actions.video_view.click_to_play |
actions.video_view.click_to_play |
The total number of video views initiated by a user clicking to play an ad’s video. |
metric |
actions.video_view.total |
actions.video_view.total |
The total number of video views recorded for an ad. |
metric |
actions.view_content |
actions.view_content |
The number of times content was viewed on your website or app, attributed to your ads. |
metric |
actions.view_content.1d_click |
actions.view_content.1d_click |
The number of content view actions attributed to an ad within 1 day of a click on the ad. |
metric |
actions.view_content.1d_view |
actions.view_content.1d_view |
The number of content view actions attributed to an ad within 1 day of viewing the ad. |
metric |
actions.view_content.28d_click |
actions.view_content.28d_click |
The number of content view actions attributed to an ad within 28 days of a click on the ad. |
dimension |
actions.view_content.28d_view |
actions.view_content.28d_view |
The number of ‘view_content’ actions attributed to an ad within 28 days of a view. |
metric |
actions.view_content.7d_click |
actions.view_content.7d_click |
The number of content views attributed to ads within 7 days of a person clicking the ad. |
metric |
actions.view_content.7d_view |
actions.view_content.7d_view |
The number of content view actions attributed to an ad within 7 days of viewing the ad. |
dimension |
actions.visit_instagram_profile |
actions.visit_instagram_profile |
The number of visits to your Instagram profile attributed to your ads. |
metric |
actions.web_app_in_store_purchase |
actions.web_app_in_store_purchase |
The number of web or app-initiated in-store purchase actions. |
metric |
actions.web_app_in_store_purchase.1d_click |
actions.web_app_in_store_purchase.1d_click |
Total number of web app in-store purchase actions, attributed within a 1-day click window. |
metric |
actions.web_app_in_store_purchase.1d_view |
actions.web_app_in_store_purchase.1d_view |
The number of in-store purchase events initiated from web or app, attributed within 1 day of viewing the ad. |
metric |
actions.web_app_in_store_purchase.28d_click |
actions.web_app_in_store_purchase.28d_click |
Total number of web app in-store purchase actions, attributed within a 28-day click window. |
metric |
actions.web_app_in_store_purchase.7d_click |
actions.web_app_in_store_purchase.7d_click |
The number of in-store purchase events initiated from web or app, attributed within 7 days of clicking the ad. |
metric |
actions.web_app_in_store_purchase.7d_view |
actions.web_app_in_store_purchase.7d_view |
Total number of web app in-store purchase actions, attributed within a 7-day view window. |
metric |
actions.web_in_store_purchase |
actions.web_in_store_purchase |
The number of web-initiated in-store purchase actions. |
metric |
actions.web_in_store_purchase.1d_click |
actions.web_in_store_purchase.1d_click |
The number of purchases initiated online and completed in-store, attributed within 1 day of an ad click. |
metric |
actions.web_in_store_purchase.1d_view |
actions.web_in_store_purchase.1d_view |
The number of in-store purchase events initiated from the web, attributed within 1 day of viewing the ad. |
metric |
actions.web_in_store_purchase.28d_click |
actions.web_in_store_purchase.28d_click |
Total number of web in-store purchase actions, attributed within a 28-day click window. |
metric |
actions.web_in_store_purchase.7d_click |
actions.web_in_store_purchase.7d_click |
The number of in-store purchase events initiated from the web, attributed within 7 days of clicking the ad. |
metric |
actions.web_in_store_purchase.7d_view |
actions.web_in_store_purchase.7d_view |
Total number of web in-store purchase actions, attributed within a 7-day view window. |
metric |
ad_account_id |
ad_account_id |
The unique identifier for the ad account, which groups all advertising activity, including campaigns, ads, and billing. |
dimension |
ad_click_actions |
ad_click_actions |
The total number of actions resulting from clicks on an ad. |
metric |
ad_click_actions.ad_click |
ad_click_actions.ad_click |
Total number of times an ad was clicked. |
metric |
ad_click_actions.ad_click.1d_view |
ad_click_actions.ad_click.1d_view |
Number of ad clicks attributed to ad views within 1 day. |
metric |
ad_click_actions.ad_click.7d_click |
ad_click_actions.ad_click.7d_click |
Number of ad clicks attributed to ad clicks within 7 days. |
metric |
ad_created_date |
ad_created_date |
The date and time when the ad object was created. |
dimension |
ad_created_time |
ad_created_time |
The timestamp when the ad was created. |
dimension |
ad_creative_asset_feed_spec |
ad_creative_asset_feed_spec |
Specifications for the ad creative’s asset feed, used for dynamic creative to generate variations of an ad. |
dimension |
ad_creative_body |
ad_creative_body |
The main text content of the ad creative. |
dimension |
ad_creative_call_to_action_link |
ad_creative_call_to_action_link |
The URL for the call-to-action button in the ad creative. |
dimension |
ad_creative_call_to_action_type |
ad_creative_call_to_action_type |
The type of call-to-action button used in the ad creative (e.g., ‘Shop Now’, ‘Learn More’). |
dimension |
ad_creative_effective_instagram_media_id |
ad_creative_effective_instagram_media_id |
The ID of the Instagram media effectively used in the ad creative. |
dimension |
ad_creative_effective_instagram_story_id |
ad_creative_effective_instagram_story_id |
The effective Instagram Story ID associated with the ad creative being used. |
dimension |
ad_creative_effective_object_story_id |
ad_creative_effective_object_story_id |
The ID of the effective object story (e.g., post ID) associated with the ad creative. |
dimension |
ad_creative_id |
ad_creative_id |
The unique identifier for the ad creative. |
dimension |
ad_creative_image_url |
ad_creative_image_url |
The URL of the image used in the ad creative. |
dimension |
ad_creative_instagram_actor_id |
ad_creative_instagram_actor_id |
The Instagram actor ID associated with the ad creative. Note: Starting from v23 onwards, instagram_actor_id is no longer supported in parameter destination_ids. Use ig_user_id instead. |
dimension |
ad_creative_instagram_permalink_url |
ad_creative_instagram_permalink_url |
The permalink URL to the Instagram post used in the ad creative. |
dimension |
ad_creative_instagram_story_id |
ad_creative_instagram_story_id |
The Instagram Story ID used as part of the ad creative. |
dimension |
ad_creative_instagram_user_id |
ad_creative_instagram_user_id |
The Instagram user ID associated with the ad creative. |
dimension |
ad_creative_link_url |
ad_creative_link_url |
The main URL that the ad creative links to. |
dimension |
ad_creative_name |
ad_creative_name |
The name of the ad creative. |
dimension |
ad_creative_object_id |
ad_creative_object_id |
The ID of the object (e.g., Page, Post) used to create the ad creative. |
dimension |
ad_creative_object_story_spec |
ad_creative_object_story_spec |
Specifications for the object story (e.g., page post) used in the ad creative. |
dimension |
ad_creative_object_type |
ad_creative_object_type |
The type of object the ad creative is promoting (e.g., PAGE, PHOTO, VIDEO). |
dimension |
ad_creative_object_url |
ad_creative_object_url |
The URL of the object that the ad creative is promoting. |
dimension |
ad_creative_source_instagram_media_id |
ad_creative_source_instagram_media_id |
The ID of the source Instagram media used in the ad creative. |
dimension |
ad_creative_status |
ad_creative_status |
The current status of the ad creative (e.g., ACTIVE, PAUSED). |
dimension |
ad_creative_template_url |
ad_creative_template_url |
The URL for the template used to generate dynamic ad creatives. |
dimension |
ad_creative_template_url_spec |
ad_creative_template_url_spec |
Specifications for the template URL used in dynamic ad creatives, often for click tracking. |
dimension |
ad_creative_thumbnail_url |
ad_creative_thumbnail_url |
The URL of the thumbnail image for the ad creative. |
dimension |
ad_creative_title |
ad_creative_title |
The title or headline of the ad creative. |
dimension |
ad_creative_url_tags |
ad_creative_url_tags |
Custom URL tags appended to the ad creative’s destination URL for tracking purposes. |
dimension |
ad_effective_status |
ad_effective_status |
The effective status of the ad, considering its parent campaign and ad set status. This indicates if the ad is currently delivering. |
dimension |
ad_format |
ad_format |
The format of the ad creative (e.g., image, video, carousel). |
dimension |
ad_format_asset |
ad_format_asset |
Details about the creative asset used in the ad format. |
metric |
ad_format_type |
ad_format_type |
The format of the ad, such as image, video, carousel, or collection. |
dimension |
ad_id |
The unique identifier for the ad. |
dimension |
|
ad_impression_actions |
ad_impression_actions |
The total number of actions resulting from impressions of an ad. |
metric |
ad_name |
ad_name |
The name of the ad. |
dimension |
ad_preview_default |
ad_preview_default |
The default preview of the ad. |
dimension |
ad_preview_default_url |
ad_preview_default_url |
The URL for the default preview of the ad. |
dimension |
ad_preview_desktop_feed |
ad_preview_desktop_feed |
A preview of how the ad appears in the desktop news feed. |
dimension |
ad_preview_instagram_standard |
ad_preview_instagram_standard |
A preview of how the ad appears on Instagram (standard format). |
dimension |
ad_preview_instagram_story |
ad_preview_instagram_story |
A preview of how the ad appears as an Instagram story. |
dimension |
ad_preview_mobile_feed |
ad_preview_mobile_feed |
A preview of how the ad appears in the mobile news feed. |
dimension |
ad_status |
ad_status |
The current configured status of the ad (e.g., ACTIVE, PAUSED). |
dimension |
ad_tracking_specs |
ad_tracking_specs |
Specifications for tracking user actions and conversions attributed to an ad. |
dimension |
ad_type |
ad_type |
The specific type of ad being run. |
dimension |
ad_updated_time |
ad_updated_time |
The timestamp when the ad was last updated. |
dimension |
ad_url |
ad_url |
The destination URL associated with the ad. |
dimension |
adset_adlabels |
adset_adlabels |
Labels applied to the ad set for organization and filtering. |
dimension |
adset_bid_amount |
adset_bid_amount |
The bid amount set for the ad set. |
dimension |
adset_bid_strategy |
adset_bid_strategy |
The bidding strategy applied to the ad set (e.g., lowest cost, target cost). |
dimension |
adset_billing_event |
adset_billing_event |
The billing event for the ad set (e.g., IMPRESSIONS, LINK_CLICKS). |
dimension |
adset_budget_remaining |
adset_budget_remaining |
The remaining budget for the ad set. |
dimension |
adset_created_time |
adset_created_time |
The timestamp when the ad set was created. |
dimension |
adset_daily_budget |
adset_daily_budget |
The daily budget allocated for the ad set. |
dimension |
adset_daily_min_spend_target |
adset_daily_min_spend_target |
The daily minimum spending target for the ad set, in your account’s currency. |
dimension |
adset_daily_spend_cap |
adset_daily_spend_cap |
The daily maximum spend limit for the ad set, in your account’s currency. |
dimension |
adset_effective_status |
adset_effective_status |
The effective status of the ad set, considering its parent campaign status. |
dimension |
adset_end_time |
adset_end_time |
The scheduled end time for the ad set. |
dimension |
adset_frequency_control_specs_event |
adset_frequency_control_specs_event |
The event used for frequency control within the ad set, which limits how often users see an ad. |
dimension |
adset_frequency_control_specs_interval_days |
adset_frequency_control_specs_interval_days |
The number of days in the interval for ad set frequency control. |
dimension |
adset_frequency_control_specs_max_frequency |
adset_frequency_control_specs_max_frequency |
The maximum number of times an ad can be shown to a user within the specified interval for ad set frequency control. |
dimension |
adset_id |
The unique identifier for the ad set. |
dimension |
|
adset_lifetime_budget |
adset_lifetime_budget |
The total budget allocated for the entire duration of the ad set. |
dimension |
adset_lifetime_imps |
adset_lifetime_imps |
The total number of impressions for the ad set over its lifetime. |
dimension |
adset_lifetime_min_spend_target |
adset_lifetime_min_spend_target |
The minimum lifetime spending target for the ad set, in your account’s currency. |
dimension |
adset_lifetime_spend_cap |
adset_lifetime_spend_cap |
The maximum lifetime spend limit for the ad set, in your account’s currency. |
dimension |
adset_name |
adset_name |
The name of the ad set. |
dimension |
adset_optimization_goal |
adset_optimization_goal |
The optimization goal for the ad set (e.g., LINK_CLICKS, CONVERSIONS). |
dimension |
adset_pacing_type |
adset_pacing_type |
The pacing type for the ad set, which determines how the budget is spent over time (e.g., standard or accelerated). This aligns with delivery optimization settings for an ad set. |
dimension |
adset_promoted_object |
adset_promoted_object |
The object being promoted by the ad set (e.g., a Page, an app). |
dimension |
adset_recommendations |
adset_recommendations |
A list of recommendations to improve the ad set’s performance or configuration. |
dimension |
adset_recommendations_blame_field |
adset_recommendations_blame_field |
The field or setting identified as the cause for a particular ad set recommendation. |
dimension |
adset_recommendations_confidence |
adset_recommendations_confidence |
The confidence level associated with the ad set recommendation. |
dimension |
adset_recommendations_message |
adset_recommendations_message |
The message providing details about the ad set recommendation. |
dimension |
adset_recommendations_title |
adset_recommendations_title |
The title of the ad set recommendation. |
dimension |
adset_start_time |
adset_start_time |
The scheduled start time for the ad set. |
dimension |
adset_targeting |
adset_targeting |
The targeting specifications for the ad set, including audience demographics, interests, and behaviors. |
dimension |
adset_targeting_geo_locations |
adset_targeting_geo_locations |
The geographical locations targeted by the ad set. |
dimension |
adset_targeting_locales |
adset_targeting_locales |
The languages or locales targeted by the ad set. |
dimension |
adset_targeting_publisher_platforms |
adset_targeting_publisher_platforms |
The publisher platforms (e.g., Facebook, Instagram, Audience Network) where the ad set will be delivered. |
dimension |
adset_updated_time |
adset_updated_time |
The timestamp when the ad set was last updated. |
dimension |
advertiser_id |
advertiser_id |
The unique identifier for the advertiser account. |
dimension |
advertiser_name |
advertiser_name |
The name of the advertiser account. |
dimension |
age |
age |
A breakdown dimension representing the age range of the people reached by the ad. |
dimension |
amount |
amount |
The monetary amount associated with a billing item or ad spend. |
metric |
amount_due.amount |
amount_due.amount |
The monetary amount that is currently due for an invoice. |
metric |
amount_due.amount_in_hundredths |
amount_due.amount_in_hundredths |
The monetary amount due for an invoice, expressed in hundredths of the currency unit. |
metric |
amount_due.currency |
amount_due.currency |
The currency in which the amount due for an invoice is expressed. |
dimension |
app_store_clicks |
app_store_clicks |
The number of clicks on an ad that lead to an app store. |
metric |
asset_length |
asset_length |
metric |
|
asset_weight |
asset_weight |
metric |
|
attribution_setting |
attribution_setting |
The attribution setting used for reporting actions to ads. |
dimension |
auction_competitiveness |
auction_competitiveness |
A ranking that indicates how an ad’s performance in the auction compares to other ads targeting the same audience. |
metric |
auction_max_competitor_bid |
auction_max_competitor_bid |
The maximum bid placed by a competitor in the ad auction. |
metric |
average_view_seconds |
average_view_seconds |
The average number of seconds a video ad was viewed. |
metric |
billed_amount_details.currency |
billed_amount_details.currency |
The currency used for the billed amounts on an invoice. |
dimension |
billed_amount_details.net_amount |
billed_amount_details.net_amount |
The net amount of the invoice before any taxes are applied. |
metric |
billed_amount_details.net_amount_in_millis |
billed_amount_details.net_amount_in_millis |
The net amount of the invoice, expressed in milli-units of the currency (e.g., cents in USD). |
metric |
billed_amount_details.tax_amount |
billed_amount_details.tax_amount |
The amount of tax applied to the invoice. |
metric |
billed_amount_details.tax_amount_in_millis |
billed_amount_details.tax_amount_in_millis |
The amount of tax applied to the invoice, expressed in milli-units of the currency. |
metric |
billed_amount_details.total_amount |
billed_amount_details.total_amount |
The total billed amount for the invoice, including net amount and tax. |
metric |
billed_amount_details.total_amount_in_millis |
billed_amount_details.total_amount_in_millis |
The total billed amount for the invoice, expressed in milli-units of the currency. |
metric |
billing_period |
billing_period |
The time period covered by the invoice. |
dimension |
body_asset.id |
body_asset.id |
The unique identifier for the body text asset of an ad creative. |
metric |
body_asset.text |
body_asset.text |
The actual text content of the body asset of an ad creative. |
dimension |
business_id |
business_id |
The unique identifier for the business entity associated with the ad account or invoice. |
dimension |
business_name |
business_name |
The registered name of the business entity. |
dimension |
buying_type |
buying_type |
The method by which you pay for and target ads in your campaigns (e.g., auction, fixed price). |
dimension |
call_to_action_asset.id |
call_to_action_asset.id |
The unique identifier of the call-to-action button asset used in the ad. |
metric |
call_to_action_asset.name |
call_to_action_asset.name |
The text/name of the call-to-action button used in the ad. |
dimension |
call_to_action_clicks |
call_to_action_clicks |
The number of clicks on your ad’s call-to-action button. |
dimension |
campaign_adlabels |
campaign_adlabels |
Labels applied to the campaign for organization and filtering. |
dimension |
campaign_bid_strategy |
campaign_bid_strategy |
The bidding strategy applied to the campaign. |
dimension |
campaign_budget_remaining |
campaign_budget_remaining |
The remaining budget for the campaign. |
dimension |
campaign_buying_type |
campaign_buying_type |
The method by which ads are purchased and targeted at the campaign level (e.g., auction, fixed price). |
dimension |
campaign_configured_status |
campaign_configured_status |
The configured status of the campaign (e.g., ACTIVE, PAUSED). |
dimension |
campaign_created_time |
campaign_created_time |
The timestamp when the campaign was created. |
dimension |
campaign_daily_budget |
campaign_daily_budget |
The daily budget allocated to a campaign, representing the average amount to be spent per day. |
dimension |
campaign_effective_status |
campaign_effective_status |
The effective status of the campaign, which can indicate if it’s active, paused, deleted, or archived. This field can be used for filtering. |
dimension |
campaign_id |
A unique identifier for the campaign. |
dimension |
|
campaign_lifetime_budget |
campaign_lifetime_budget |
The total budget allocated for the entire duration of a campaign. |
dimension |
campaign_name |
campaign_name |
The name of the campaign. |
dimension |
campaign_pacing_type |
campaign_pacing_type |
The pacing type for the campaign, which determines how the budget is spent over time. |
dimension |
campaign_spend_cap |
campaign_spend_cap |
The spending limit set for the campaign. |
dimension |
campaign_start_time |
campaign_start_time |
The time when the campaign began, including the date. |
dimension |
campaign_stop_time |
campaign_stop_time |
The time when the campaign ended or is scheduled to end, including the date. |
dimension |
campaign_type |
campaign_type |
The objective or category of the ad campaign. |
dimension |
campaign_updated_time |
campaign_updated_time |
The timestamp indicating the last time the campaign was updated. |
dimension |
canvas_avg_view_percent |
canvas_avg_view_percent |
The average percentage of an Instant Experience (formerly Canvas ad) that users viewed. |
metric |
canvas_avg_view_time |
canvas_avg_view_time |
The average time spent viewing an Instant Experience (formerly Canvas ad). |
metric |
catalog_segment_actions |
catalog_segment_actions |
The number of actions performed attributed to your ads promoting your catalog segment, broken down by action type. |
metric |
catalog_segment_actions.add_to_cart |
catalog_segment_actions.add_to_cart |
The number of ‘add to cart’ actions related to a product catalog segment. |
metric |
catalog_segment_actions.add_to_cart.1d_view |
catalog_segment_actions.add_to_cart.1d_view |
The number of ‘add to cart’ actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_actions.add_to_cart.7d_click |
catalog_segment_actions.add_to_cart.7d_click |
The number of ‘add to cart’ actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_actions.offline_conversion.purchase |
catalog_segment_actions.offline_conversion.purchase |
Number of purchase actions attributed to offline conversions for a catalog segment. |
metric |
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart |
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart |
The number of offsite ‘add to cart’ actions reported by Facebook Pixel for a catalog segment. |
metric |
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.1d_view |
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.1d_view |
The number of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click |
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click |
The number of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_actions.offsite_conversion.fb_pixel_purchase |
catalog_segment_actions.offsite_conversion.fb_pixel_purchase |
The number of offsite ‘purchase’ actions reported by Facebook Pixel for a catalog segment. |
metric |
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.1d_view |
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.1d_view |
The number of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.7d_click |
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.7d_click |
The number of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_actions.offsite_conversion.fb_pixel_view_content |
catalog_segment_actions.offsite_conversion.fb_pixel_view_content |
The number of offsite ‘view content’ actions reported by Facebook Pixel for a catalog segment. |
metric |
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.1d_view |
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.1d_view |
The number of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.7d_click |
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.7d_click |
The number of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_actions.omni_add_to_cart |
catalog_segment_actions.omni_add_to_cart |
The number of omnichannel ‘add to cart’ actions for a catalog segment. |
metric |
catalog_segment_actions.omni_add_to_cart.1d_view |
catalog_segment_actions.omni_add_to_cart.1d_view |
The number of ‘add to cart’ actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_actions.omni_add_to_cart.7d_click |
catalog_segment_actions.omni_add_to_cart.7d_click |
The number of ‘add to cart’ actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_actions.omni_purchase |
catalog_segment_actions.omni_purchase |
The number of omnichannel ‘purchase’ actions for a catalog segment. |
metric |
catalog_segment_actions.omni_purchase.1d_view |
catalog_segment_actions.omni_purchase.1d_view |
The number of ‘purchase’ actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_actions.omni_purchase.7d_click |
catalog_segment_actions.omni_purchase.7d_click |
The number of ‘purchase’ actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_actions.omni_view_content |
catalog_segment_actions.omni_view_content |
The number of omnichannel ‘view content’ actions for a catalog segment. |
metric |
catalog_segment_actions.omni_view_content.1d_view |
catalog_segment_actions.omni_view_content.1d_view |
The number of ‘view content’ actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_actions.omni_view_content.7d_click |
catalog_segment_actions.omni_view_content.7d_click |
The number of ‘view content’ actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_actions.onsite_app_add_to_cart |
catalog_segment_actions.onsite_app_add_to_cart |
Number of add-to-cart actions occurring within an app for a catalog segment. |
metric |
catalog_segment_actions.onsite_app_add_to_cart.1d_view |
catalog_segment_actions.onsite_app_add_to_cart.1d_view |
Number of add-to-cart actions attributed to ad views within 1 day, occurring within an app for a catalog segment. |
metric |
catalog_segment_actions.onsite_app_add_to_cart.7d_click |
catalog_segment_actions.onsite_app_add_to_cart.7d_click |
Number of add-to-cart actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment. |
metric |
catalog_segment_actions.onsite_app_purchase |
catalog_segment_actions.onsite_app_purchase |
Number of purchase actions occurring within an app for a catalog segment. |
metric |
catalog_segment_actions.onsite_app_purchase.1d_view |
catalog_segment_actions.onsite_app_purchase.1d_view |
Number of purchase actions attributed to ad views within 1 day, occurring within an app for a catalog segment. |
metric |
catalog_segment_actions.onsite_app_purchase.7d_click |
catalog_segment_actions.onsite_app_purchase.7d_click |
Number of purchase actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment. |
metric |
catalog_segment_actions.onsite_app_view_content |
catalog_segment_actions.onsite_app_view_content |
Number of content view actions occurring within an app for a catalog segment. |
metric |
catalog_segment_actions.onsite_app_view_content.1d_view |
catalog_segment_actions.onsite_app_view_content.1d_view |
Number of content view actions attributed to ad views within 1 day, occurring within an app for a catalog segment. |
metric |
catalog_segment_actions.onsite_app_view_content.7d_click |
catalog_segment_actions.onsite_app_view_content.7d_click |
Number of content view actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment. |
metric |
catalog_segment_actions.purchase |
catalog_segment_actions.purchase |
The number of ‘purchase’ actions related to a product catalog segment. |
metric |
catalog_segment_actions.purchase.1d_view |
catalog_segment_actions.purchase.1d_view |
The number of ‘purchase’ actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_actions.purchase.7d_click |
catalog_segment_actions.purchase.7d_click |
The number of ‘purchase’ actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_actions.view_content |
catalog_segment_actions.view_content |
The number of ‘view content’ actions related to a product catalog segment. |
metric |
catalog_segment_actions.view_content.1d_view |
catalog_segment_actions.view_content.1d_view |
The number of ‘view content’ actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_actions.view_content.7d_click |
catalog_segment_actions.view_content.7d_click |
The number of ‘view content’ actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_value |
catalog_segment_value |
The total value of all conversions from your catalog segment attributed to your ads. |
metric |
catalog_segment_value.add_payment_info |
catalog_segment_value.add_payment_info |
The value generated from users adding payment information, specifically related to catalog segments. |
metric |
catalog_segment_value.add_to_cart |
catalog_segment_value.add_to_cart |
The monetary value of ‘add to cart’ actions related to a product catalog segment. |
metric |
catalog_segment_value.add_to_cart.1d_view |
catalog_segment_value.add_to_cart.1d_view |
Total value of add-to-cart actions attributed to ad views within 1 day for a catalog segment. |
metric |
catalog_segment_value.add_to_cart.7d_click |
catalog_segment_value.add_to_cart.7d_click |
Total value of add-to-cart actions attributed to ad clicks within 7 days for a catalog segment. |
metric |
catalog_segment_value.add_to_wishlist |
catalog_segment_value.add_to_wishlist |
Total value of add-to-wishlist actions for a catalog segment. |
metric |
catalog_segment_value.add_to_wishlist.1d_view |
catalog_segment_value.add_to_wishlist.1d_view |
The value of ‘add to wishlist’ events for a catalog segment, attributed within 1 day of viewing your ad. |
metric |
catalog_segment_value.add_to_wishlist.7d_click |
catalog_segment_value.add_to_wishlist.7d_click |
The value of ‘add to wishlist’ events for a catalog segment, attributed within 7 days of a click on your ad. |
metric |
catalog_segment_value.app_custom_event |
catalog_segment_value.app_custom_event |
The monetary value of custom app events for a catalog segment. |
metric |
catalog_segment_value.initiate_checkout |
catalog_segment_value.initiate_checkout |
The monetary value of ‘initiate checkout’ actions related to a product catalog segment. |
metric |
catalog_segment_value.offline_conversion |
catalog_segment_value.offline_conversion |
Total value of all offline conversions for a catalog segment. |
metric |
catalog_segment_value.offline_conversion.purchase |
catalog_segment_value.offline_conversion.purchase |
Total value of purchase actions attributed to offline conversions for a catalog segment. |
metric |
catalog_segment_value.offsite_conversion |
catalog_segment_value.offsite_conversion |
The total monetary value of offsite conversions for a catalog segment. |
metric |
catalog_segment_value.offsite_conversion.1d_view |
catalog_segment_value.offsite_conversion.1d_view |
The total value of offsite conversions for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_value.offsite_conversion.7d_click |
catalog_segment_value.offsite_conversion.7d_click |
The total value of offsite conversions for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_add_payment_info |
catalog_segment_value.offsite_conversion.fb_pixel_add_payment_info |
The value generated from offsite “add payment info” conversions tracked by Facebook Pixel, specifically related to catalog segments. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart |
The monetary value of offsite ‘add to cart’ actions reported by Facebook Pixel for a catalog segment. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.1d_view |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.1d_view |
The value of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.7d_click |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.7d_click |
The value of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist |
Total value of add-to-wishlist actions from Facebook Pixel offsite conversions for a catalog segment. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.1d_view |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.1d_view |
The value of offsite ‘add to wishlist’ conversions via Facebook Pixel for a catalog segment, attributed within 1 day of viewing your ad. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.7d_click |
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.7d_click |
The value of offsite ‘add to wishlist’ conversions via Facebook Pixel for a catalog segment, attributed within 7 days of a click on your ad. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout |
catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout |
The monetary value of offsite ‘initiate checkout’ actions reported by Facebook Pixel for a catalog segment. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_purchase |
catalog_segment_value.offsite_conversion.fb_pixel_purchase |
The monetary value of offsite ‘purchase’ actions reported by Facebook Pixel for a catalog segment. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_purchase.1d_view |
catalog_segment_value.offsite_conversion.fb_pixel_purchase.1d_view |
The value of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_purchase.7d_click |
catalog_segment_value.offsite_conversion.fb_pixel_purchase.7d_click |
The value of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_search |
catalog_segment_value.offsite_conversion.fb_pixel_search |
Total value of search actions from Facebook Pixel offsite conversions for a catalog segment. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_search.1d_view |
catalog_segment_value.offsite_conversion.fb_pixel_search.1d_view |
Total value of search actions attributed to ad views within 1 day from Facebook Pixel offsite conversions for a catalog segment. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_search.7d_click |
catalog_segment_value.offsite_conversion.fb_pixel_search.7d_click |
Total value of search actions attributed to ad clicks within 7 days from Facebook Pixel offsite conversions for a catalog segment. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_view_content |
catalog_segment_value.offsite_conversion.fb_pixel_view_content |
The monetary value of offsite ‘view content’ actions reported by Facebook Pixel for a catalog segment. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_view_content.1d_view |
catalog_segment_value.offsite_conversion.fb_pixel_view_content.1d_view |
The value of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_value.offsite_conversion.fb_pixel_view_content.7d_click |
catalog_segment_value.offsite_conversion.fb_pixel_view_content.7d_click |
The value of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_value.omni_add_to_cart |
catalog_segment_value.omni_add_to_cart |
The monetary value of omnichannel ‘add to cart’ actions for a catalog segment. |
metric |
catalog_segment_value.omni_add_to_cart.1d_view |
catalog_segment_value.omni_add_to_cart.1d_view |
The value of ‘add to cart’ events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_value.omni_add_to_cart.7d_click |
catalog_segment_value.omni_add_to_cart.7d_click |
The value of ‘add to cart’ events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_value.omni_add_to_wishlist |
catalog_segment_value.omni_add_to_wishlist |
Total value of add-to-wishlist actions across all channels (omni) for a catalog segment. |
metric |
catalog_segment_value.omni_add_to_wishlist.1d_view |
catalog_segment_value.omni_add_to_wishlist.1d_view |
The value of omni-channel ‘add to wishlist’ events for a catalog segment, attributed within 1 day of viewing your ad. |
metric |
catalog_segment_value.omni_add_to_wishlist.7d_click |
catalog_segment_value.omni_add_to_wishlist.7d_click |
The value of omni-channel ‘add to wishlist’ events for a catalog segment, attributed within 7 days of a click on your ad. |
metric |
catalog_segment_value.omni_initiated_checkout |
catalog_segment_value.omni_initiated_checkout |
The monetary value of omnichannel ‘initiated checkout’ actions for a catalog segment. |
metric |
catalog_segment_value.omni_purchase |
catalog_segment_value.omni_purchase |
The monetary value of omnichannel ‘purchase’ actions for a catalog segment. |
metric |
catalog_segment_value.omni_purchase.1d_view |
catalog_segment_value.omni_purchase.1d_view |
The value of ‘purchase’ events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_value.omni_purchase.7d_click |
catalog_segment_value.omni_purchase.7d_click |
The value of ‘purchase’ events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_value.omni_search |
catalog_segment_value.omni_search |
Total value of search actions across all channels (omni) for a catalog segment. |
metric |
catalog_segment_value.omni_search.1d_view |
catalog_segment_value.omni_search.1d_view |
Total value of search actions attributed to ad views within 1 day across all channels (omni) for a catalog segment. |
metric |
catalog_segment_value.omni_search.7d_click |
catalog_segment_value.omni_search.7d_click |
Total value of search actions attributed to ad clicks within 7 days across all channels (omni) for a catalog segment. |
metric |
catalog_segment_value.omni_spend_credits |
catalog_segment_value.omni_spend_credits |
Total value of spend credits actions across all channels (omni) for a catalog segment. |
metric |
catalog_segment_value.omni_view_content |
catalog_segment_value.omni_view_content |
The monetary value of omnichannel ‘view content’ actions for a catalog segment. |
metric |
catalog_segment_value.omni_view_content.1d_view |
catalog_segment_value.omni_view_content.1d_view |
The value of ‘view content’ events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad. |
metric |
catalog_segment_value.omni_view_content.7d_click |
catalog_segment_value.omni_view_content.7d_click |
The value of ‘view content’ events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_value.onsite_app_add_to_cart |
catalog_segment_value.onsite_app_add_to_cart |
The monetary value of ‘add to cart’ actions occurring within the app, for a catalog segment. |
metric |
catalog_segment_value.onsite_app_add_to_cart.1d_view |
catalog_segment_value.onsite_app_add_to_cart.1d_view |
Total value of add-to-cart actions attributed to ad views within 1 day, occurring within an app for a catalog segment. |
metric |
catalog_segment_value.onsite_app_add_to_cart.7d_click |
catalog_segment_value.onsite_app_add_to_cart.7d_click |
Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment. |
metric |
catalog_segment_value.onsite_app_purchase |
catalog_segment_value.onsite_app_purchase |
The monetary value of ‘purchase’ actions occurring within the app, for a catalog segment. |
metric |
catalog_segment_value.onsite_app_purchase.1d_view |
catalog_segment_value.onsite_app_purchase.1d_view |
Total value of purchase actions attributed to ad views within 1 day, occurring within an app for a catalog segment. |
metric |
catalog_segment_value.onsite_app_purchase.7d_click |
catalog_segment_value.onsite_app_purchase.7d_click |
Total value of purchase actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment. |
metric |
catalog_segment_value.onsite_app_view_content |
catalog_segment_value.onsite_app_view_content |
The monetary value of ‘view content’ actions occurring within the app, for a catalog segment. |
metric |
catalog_segment_value.onsite_app_view_content.1d_view |
catalog_segment_value.onsite_app_view_content.1d_view |
Total value of content view actions attributed to ad views within 1 day, occurring within an app for a catalog segment. |
metric |
catalog_segment_value.onsite_app_view_content.7d_click |
catalog_segment_value.onsite_app_view_content.7d_click |
Total value of content view actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment. |
metric |
catalog_segment_value.onsite_web_add_to_cart |
catalog_segment_value.onsite_web_add_to_cart |
The monetary value of ‘add to cart’ actions occurring on the website, for a catalog segment. |
metric |
catalog_segment_value.onsite_web_add_to_cart.1d_view |
catalog_segment_value.onsite_web_add_to_cart.1d_view |
Total value of add-to-cart actions attributed to ad views within 1 day, occurring on a website for a catalog segment. |
metric |
catalog_segment_value.onsite_web_add_to_cart.7d_click |
catalog_segment_value.onsite_web_add_to_cart.7d_click |
Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment. |
metric |
catalog_segment_value.onsite_web_app_add_to_cart |
catalog_segment_value.onsite_web_app_add_to_cart |
The monetary value of ‘add to cart’ actions occurring on both website and app, for a catalog segment. |
metric |
catalog_segment_value.onsite_web_app_add_to_cart.1d_view |
catalog_segment_value.onsite_web_app_add_to_cart.1d_view |
Total value of add-to-cart actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment. |
metric |
catalog_segment_value.onsite_web_app_add_to_cart.7d_click |
catalog_segment_value.onsite_web_app_add_to_cart.7d_click |
Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment. |
metric |
catalog_segment_value.onsite_web_app_purchase |
catalog_segment_value.onsite_web_app_purchase |
The monetary value of ‘purchase’ actions occurring on both website and app, for a catalog segment. |
metric |
catalog_segment_value.onsite_web_app_purchase.1d_view |
catalog_segment_value.onsite_web_app_purchase.1d_view |
Total value of purchase actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment. |
metric |
catalog_segment_value.onsite_web_app_purchase.7d_click |
catalog_segment_value.onsite_web_app_purchase.7d_click |
Total value of purchase actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment. |
metric |
catalog_segment_value.onsite_web_app_view_content |
catalog_segment_value.onsite_web_app_view_content |
The monetary value of ‘view content’ actions occurring on both website and app, for a catalog segment. |
metric |
catalog_segment_value.onsite_web_app_view_content.1d_view |
catalog_segment_value.onsite_web_app_view_content.1d_view |
Total value of content view actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment. |
metric |
catalog_segment_value.onsite_web_app_view_content.7d_click |
catalog_segment_value.onsite_web_app_view_content.7d_click |
Total value of content view actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment. |
metric |
catalog_segment_value.onsite_web_initiate_checkout |
catalog_segment_value.onsite_web_initiate_checkout |
Total value of initiate checkout actions occurring on a website for a catalog segment. |
metric |
catalog_segment_value.onsite_web_purchase |
catalog_segment_value.onsite_web_purchase |
The monetary value of ‘purchase’ actions occurring on the website, for a catalog segment. |
metric |
catalog_segment_value.onsite_web_purchase.1d_view |
catalog_segment_value.onsite_web_purchase.1d_view |
Total value of purchase actions attributed to ad views within 1 day, occurring on a website for a catalog segment. |
metric |
catalog_segment_value.onsite_web_purchase.7d_click |
catalog_segment_value.onsite_web_purchase.7d_click |
Total value of purchase actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment. |
metric |
catalog_segment_value.onsite_web_view_content |
catalog_segment_value.onsite_web_view_content |
The monetary value of ‘view content’ actions occurring on the website, for a catalog segment. |
metric |
catalog_segment_value.onsite_web_view_content.1d_view |
catalog_segment_value.onsite_web_view_content.1d_view |
Total value of content view actions attributed to ad views within 1 day, occurring on a website for a catalog segment. |
metric |
catalog_segment_value.onsite_web_view_content.7d_click |
catalog_segment_value.onsite_web_view_content.7d_click |
Total value of content view actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment. |
metric |
catalog_segment_value.purchase |
catalog_segment_value.purchase |
The monetary value of purchase actions related to a product catalog segment. |
metric |
catalog_segment_value.purchase.1d_view |
catalog_segment_value.purchase.1d_view |
Total value of purchase actions attributed to ad views within 1 day for a catalog segment. |
metric |
catalog_segment_value.purchase.7d_click |
catalog_segment_value.purchase.7d_click |
Total value of purchase actions attributed to ad clicks within 7 days for a catalog segment. |
metric |
catalog_segment_value.search |
catalog_segment_value.search |
Total value of search actions for a catalog segment. |
metric |
catalog_segment_value.search.1d_view |
catalog_segment_value.search.1d_view |
Total value of search actions attributed to ad views within 1 day for a catalog segment. |
metric |
catalog_segment_value.search.7d_click |
catalog_segment_value.search.7d_click |
Total value of search actions attributed to ad clicks within 7 days for a catalog segment. |
metric |
catalog_segment_value.view_content |
catalog_segment_value.view_content |
The monetary value of view content actions related to a product catalog segment. |
metric |
catalog_segment_value.view_content.1d_view |
catalog_segment_value.view_content.1d_view |
Total value of content view actions attributed to ad views within 1 day for a catalog segment. |
metric |
catalog_segment_value.view_content.7d_click |
catalog_segment_value.view_content.7d_click |
Total value of content view actions attributed to ad clicks within 7 days for a catalog segment. |
metric |
catalog_segment_value.web_app_in_store_purchase |
catalog_segment_value.web_app_in_store_purchase |
Total value of in-store purchase actions originating from web or app for a catalog segment. |
metric |
catalog_segment_value.web_in_store_purchase |
catalog_segment_value.web_in_store_purchase |
The monetary value of ‘web in store purchase’ actions related to a product catalog segment. |
metric |
catalog_segment_value_mobile_purchase_roas |
catalog_segment_value_mobile_purchase_roas |
The total return on ad spend (ROAS) from mobile app purchases for your catalog segment. |
metric |
catalog_segment_value_omni_purchase_roas |
catalog_segment_value_omni_purchase_roas |
The total return on ad spend (ROAS) from all purchases (omni-channel) for your catalog segment. |
metric |
catalog_segment_value_omni_purchase_roas.omni_purchase |
catalog_segment_value_omni_purchase_roas.omni_purchase |
The Return On Ad Spend (ROAS) from omnichannel purchases for a product catalog segment, within the default attribution window. |
dimension |
catalog_segment_value_omni_purchase_roas.omni_purchase.1d_view |
catalog_segment_value_omni_purchase_roas.omni_purchase.1d_view |
Return on Ad Spend (ROAS) for omni-channel purchases attributed to ad views within 1 day for a catalog segment. |
metric |
catalog_segment_value_omni_purchase_roas.omni_purchase.7d_click |
catalog_segment_value_omni_purchase_roas.omni_purchase.7d_click |
The Return On Ad Spend (ROAS) from omnichannel purchases for a product catalog segment attributed to your ads, within 7 days of clicking the ad. |
metric |
catalog_segment_value_website_purchase_roas |
catalog_segment_value_website_purchase_roas |
The total return on ad spend (ROAS) from website purchases for your catalog segment. |
metric |
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase |
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase |
Return on Ad Spend (ROAS) for website purchases from Facebook Pixel offsite conversions for a catalog segment. |
metric |
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view |
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view |
Return on Ad Spend (ROAS) for website purchases attributed to ad views within 1 day from Facebook Pixel offsite conversions for a catalog segment. |
metric |
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click |
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click |
Return on Ad Spend (ROAS) for website purchases attributed to ad clicks within 7 days from Facebook Pixel offsite conversions for a catalog segment. |
metric |
channel_id |
channel_id |
Unique identifier for the advertising channel (e.g., Facebook, Instagram). |
dimension |
channel_name |
channel_name |
Name of the advertising channel. |
dimension |
clicks |
The total number of clicks on your ad, including interactions with the ad container, links to destinations, and expanded ad experiences. |
metric |
|
completed_views |
completed_views |
The number of times a video ad was viewed to completion. |
metric |
completions |
completions |
The number of times a specified action or event was completed. |
metric |
conversion_name |
conversion_name |
The name of a specific conversion event tracked for your ads. |
dimension |
conversion_rate_ranking |
conversion_rate_ranking |
A ranking that indicates how an ad’s expected conversion rate compares to other ads targeting the same audience. |
metric |
conversion_values |
conversion_values |
The total value of all conversions generated by the ad campaign. |
metric |
conversion_values.contact_mobile_app |
conversion_values.contact_mobile_app |
The monetary value of ‘contact’ conversions occurring via mobile app. |
metric |
conversion_values.contact_mobile_app.7d_click |
conversion_values.contact_mobile_app.7d_click |
Total value of contact actions attributed to ad clicks within 7 days, occurring on a mobile app. |
metric |
conversion_values.contact_total |
conversion_values.contact_total |
The total monetary value of ‘contact’ conversions. |
metric |
conversion_values.contact_total.1d_view |
conversion_values.contact_total.1d_view |
Total value of all contact actions attributed to ad views within 1 day, across all platforms. |
metric |
conversion_values.contact_total.7d_click |
conversion_values.contact_total.7d_click |
Total value of all contact actions attributed to ad clicks within 7 days, across all platforms. |
metric |
conversion_values.contact_website |
conversion_values.contact_website |
The monetary value of ‘contact’ conversions occurring via website. |
metric |
conversion_values.contact_website.1d_view |
conversion_values.contact_website.1d_view |
Total value of contact actions attributed to ad views within 1 day, occurring on a website. |
metric |
conversion_values.contact_website.7d_click |
conversion_values.contact_website.7d_click |
Total value of contact actions attributed to ad clicks within 7 days, occurring on a website. |
metric |
conversion_values.customize_product_mobile_app.7d_click |
conversion_values.customize_product_mobile_app.7d_click |
Total value of product customization actions attributed to ad clicks within 7 days, occurring on a mobile app. |
metric |
conversion_values.customize_product_total |
conversion_values.customize_product_total |
The total monetary value of ‘customize product’ conversions. |
metric |
conversion_values.customize_product_total.1d_view |
conversion_values.customize_product_total.1d_view |
Total value of all product customization actions attributed to ad views within 1 day, across all platforms. |
metric |
conversion_values.customize_product_total.7d_click |
conversion_values.customize_product_total.7d_click |
Total value of all product customization actions attributed to ad clicks within 7 days, across all platforms. |
metric |
conversion_values.customize_product_website |
conversion_values.customize_product_website |
The monetary value of ‘customize product’ conversions occurring via website. |
metric |
conversion_values.customize_product_website.1d_view |
conversion_values.customize_product_website.1d_view |
Total value of product customization actions attributed to ad views within 1 day, occurring on a website. |
metric |
conversion_values.customize_product_website.7d_click |
conversion_values.customize_product_website.7d_click |
Total value of product customization actions attributed to ad clicks within 7 days, occurring on a website. |
metric |
conversion_values.donate_mobile_app |
conversion_values.donate_mobile_app |
The monetary value of ‘donate’ conversions occurring via mobile app. |
metric |
conversion_values.donate_mobile_app.7d_click |
conversion_values.donate_mobile_app.7d_click |
Total value of donate actions attributed to ad clicks within 7 days, occurring on a mobile app. |
metric |
conversion_values.donate_total |
conversion_values.donate_total |
The total monetary value of ‘donate’ conversions. |
metric |
conversion_values.donate_total.1d_view |
conversion_values.donate_total.1d_view |
Total value of all donate actions attributed to ad views within 1 day, across all platforms. |
metric |
conversion_values.donate_total.7d_click |
conversion_values.donate_total.7d_click |
Total value of all donate actions attributed to ad clicks within 7 days, across all platforms. |
metric |
conversion_values.donate_website |
conversion_values.donate_website |
The monetary value of ‘donate’ conversions occurring via website. |
metric |
conversion_values.donate_website.1d_view |
conversion_values.donate_website.1d_view |
Total value of donate actions attributed to ad views within 1 day, occurring on a website. |
metric |
conversion_values.donate_website.7d_click |
conversion_values.donate_website.7d_click |
Total value of donate actions attributed to ad clicks within 7 days, occurring on a website. |
metric |
conversion_values.find_location_mobile_app |
conversion_values.find_location_mobile_app |
The monetary value of ‘find location’ conversions occurring via mobile app. |
metric |
conversion_values.find_location_mobile_app.7d_click |
conversion_values.find_location_mobile_app.7d_click |
Total value of find location actions attributed to ad clicks within 7 days, occurring on a mobile app. |
metric |
conversion_values.find_location_total |
conversion_values.find_location_total |
The total monetary value of ‘find location’ conversions. |
metric |
conversion_values.find_location_total.1d_view |
conversion_values.find_location_total.1d_view |
Total value of all find location actions attributed to ad views within 1 day, across all platforms. |
metric |
conversion_values.find_location_total.7d_click |
conversion_values.find_location_total.7d_click |
Total value of all find location actions attributed to ad clicks within 7 days, across all platforms. |
metric |
conversion_values.find_location_website |
conversion_values.find_location_website |
The monetary value of ‘find location’ conversions occurring via website. |
metric |
conversion_values.find_location_website.1d_view |
conversion_values.find_location_website.1d_view |
Total value of find location actions attributed to ad views within 1 day, occurring on a website. |
metric |
conversion_values.find_location_website.7d_click |
conversion_values.find_location_website.7d_click |
Total value of find location actions attributed to ad clicks within 7 days, occurring on a website. |
metric |
conversion_values.schedule_mobile_app |
conversion_values.schedule_mobile_app |
The monetary value of ‘schedule’ conversions occurring via mobile app. |
metric |
conversion_values.schedule_mobile_app.7d_click |
conversion_values.schedule_mobile_app.7d_click |
Total value of schedule actions attributed to ad clicks within 7 days, occurring on a mobile app. |
metric |
conversion_values.schedule_total |
conversion_values.schedule_total |
The total monetary value of ‘schedule’ conversions. |
metric |
conversion_values.schedule_total.1d_view |
conversion_values.schedule_total.1d_view |
Total value of all schedule actions attributed to ad views within 1 day, across all platforms. |
metric |
conversion_values.schedule_total.7d_click |
conversion_values.schedule_total.7d_click |
Total value of all schedule actions attributed to ad clicks within 7 days, across all platforms. |
metric |
conversion_values.schedule_website |
conversion_values.schedule_website |
The monetary value of ‘schedule’ conversions occurring via website. |
metric |
conversion_values.schedule_website.1d_view |
conversion_values.schedule_website.1d_view |
Total value of schedule actions attributed to ad views within 1 day, occurring on a website. |
metric |
conversion_values.schedule_website.7d_click |
conversion_values.schedule_website.7d_click |
Total value of schedule actions attributed to ad clicks within 7 days, occurring on a website. |
metric |
conversion_values.start_trial_mobile_app |
conversion_values.start_trial_mobile_app |
The monetary value of ‘start trial’ conversions occurring via mobile app. |
metric |
conversion_values.start_trial_mobile_app.7d_click |
conversion_values.start_trial_mobile_app.7d_click |
Total value of start trial actions attributed to ad clicks within 7 days, occurring on a mobile app. |
metric |
conversion_values.start_trial_total |
conversion_values.start_trial_total |
The total monetary value of ‘start trial’ conversions. |
metric |
conversion_values.start_trial_total.1d_view |
conversion_values.start_trial_total.1d_view |
Total value of all start trial actions attributed to ad views within 1 day, across all platforms. |
metric |
conversion_values.start_trial_total.7d_click |
conversion_values.start_trial_total.7d_click |
Total value of all start trial actions attributed to ad clicks within 7 days, across all platforms. |
metric |
conversion_values.start_trial_website |
conversion_values.start_trial_website |
The monetary value of ‘start trial’ conversions occurring via website. |
metric |
conversion_values.start_trial_website.1d_view |
conversion_values.start_trial_website.1d_view |
The total monetary value attributed to ‘start trial’ conversions completed on the website, within a 1-day view-through attribution window. |
metric |
conversion_values.start_trial_website.7d_click |
conversion_values.start_trial_website.7d_click |
The total monetary value attributed to ‘start trial’ conversions completed on the website, within a 7-day click-through attribution window. |
metric |
conversion_values.submit_application_mobile_app |
conversion_values.submit_application_mobile_app |
The monetary value of ‘submit application’ conversions occurring via mobile app. |
metric |
conversion_values.submit_application_mobile_app.7d_click |
conversion_values.submit_application_mobile_app.7d_click |
The total monetary value attributed to ‘submit application’ conversions completed on the mobile app, within a 7-day click-through attribution window. |
metric |
conversion_values.submit_application_total |
conversion_values.submit_application_total |
The total monetary value of ‘submit application’ conversions. |
metric |
conversion_values.submit_application_total.1d_view |
conversion_values.submit_application_total.1d_view |
The total monetary value attributed to ‘submit application’ conversions across all platforms, within a 1-day view-through attribution window. |
metric |
conversion_values.submit_application_total.7d_click |
conversion_values.submit_application_total.7d_click |
The total monetary value attributed to ‘submit application’ conversions across all platforms, within a 7-day click-through attribution window. |
metric |
conversion_values.submit_application_website |
conversion_values.submit_application_website |
The monetary value of ‘submit application’ conversions occurring via website. |
metric |
conversion_values.submit_application_website.1d_view |
conversion_values.submit_application_website.1d_view |
The total monetary value attributed to ‘submit application’ conversions completed on the website, within a 1-day view-through attribution window. |
metric |
conversion_values.submit_application_website.7d_click |
conversion_values.submit_application_website.7d_click |
The total monetary value attributed to ‘submit application’ conversions completed on the website, within a 7-day click-through attribution window. |
metric |
conversion_values.subscribe_mobile_app |
conversion_values.subscribe_mobile_app |
The monetary value of ‘subscribe’ conversions occurring via mobile app. |
metric |
conversion_values.subscribe_mobile_app.1d_view |
conversion_values.subscribe_mobile_app.1d_view |
The total value of mobile app subscription conversions, attributed within 1 day of viewing the ad. |
metric |
conversion_values.subscribe_mobile_app.7d_click |
conversion_values.subscribe_mobile_app.7d_click |
The total monetary value attributed to ‘subscribe’ conversions completed on the mobile app, within a 7-day click-through attribution window. |
metric |
conversion_values.subscribe_total |
conversion_values.subscribe_total |
The total monetary value of ‘subscribe’ conversions. |
metric |
conversion_values.subscribe_total.1d_click |
conversion_values.subscribe_total.1d_click |
Total monetary value of subscribe conversions, attributed within a 1-day click window. |
metric |
conversion_values.subscribe_total.1d_view |
conversion_values.subscribe_total.1d_view |
The total monetary value attributed to ‘subscribe’ conversions across all platforms, within a 1-day view-through attribution window. |
metric |
conversion_values.subscribe_total.28d_click |
conversion_values.subscribe_total.28d_click |
The total value of all ‘subscribe’ conversion events attributed within a 28-day click attribution window. |
metric |
conversion_values.subscribe_total.28d_view |
conversion_values.subscribe_total.28d_view |
The total value of subscription conversions across all channels, attributed within 28 days of an impression of your ad. |
metric |
conversion_values.subscribe_total.7d_click |
conversion_values.subscribe_total.7d_click |
The total monetary value attributed to ‘subscribe’ conversions across all platforms, within a 7-day click-through attribution window. |
metric |
conversion_values.subscribe_total.7d_view |
conversion_values.subscribe_total.7d_view |
Total monetary value of subscribe conversions, attributed within a 7-day view window. |
metric |
conversion_values.subscribe_website |
conversion_values.subscribe_website |
The monetary value of ‘subscribe’ conversions occurring via website. |
metric |
conversion_values.subscribe_website.1d_click |
conversion_values.subscribe_website.1d_click |
Total monetary value of website subscribe conversions, attributed within a 1-day click window. |
metric |
conversion_values.subscribe_website.1d_view |
conversion_values.subscribe_website.1d_view |
The total monetary value attributed to ‘subscribe’ conversions completed on the website, within a 1-day view-through attribution window. |
metric |
conversion_values.subscribe_website.28d_click |
conversion_values.subscribe_website.28d_click |
The value of ‘subscribe’ conversion events on a website attributed within a 28-day click attribution window. |
metric |
conversion_values.subscribe_website.28d_view |
conversion_values.subscribe_website.28d_view |
The value of website subscription conversions, attributed within 28 days of an impression of your ad. |
metric |
conversion_values.subscribe_website.7d_click |
conversion_values.subscribe_website.7d_click |
The total monetary value attributed to ‘subscribe’ conversions completed on the website, within a 7-day click-through attribution window. |
metric |
conversion_values.subscribe_website.7d_view |
conversion_values.subscribe_website.7d_view |
Total monetary value of website subscribe conversions, attributed within a 7-day view window. |
metric |
conversions |
The total number of conversions attributed to your ads. |
metric |
|
conversions.ad_click_mobile_app |
conversions.ad_click_mobile_app |
The total count of ad clicks that led to a conversion on the mobile app. |
metric |
conversions.ad_click_mobile_app.1d_view |
conversions.ad_click_mobile_app.1d_view |
The total count of ad clicks that led to a conversion on the mobile app, within a 1-day view-through attribution window. |
metric |
conversions.ad_click_mobile_app.7d_click |
conversions.ad_click_mobile_app.7d_click |
The total count of ad clicks that led to a conversion on the mobile app, within a 7-day click-through attribution window. |
metric |
conversions.ad_click_total |
conversions.ad_click_total |
The total number of ad clicks recorded across all conversions. |
metric |
conversions.ad_click_total.1d_click |
conversions.ad_click_total.1d_click |
The total number of conversions attributed to ad clicks within a 1-day window. |
metric |
conversions.ad_click_total.1d_view |
conversions.ad_click_total.1d_view |
The total count of ad clicks that led to a conversion across all platforms, within a 1-day view-through attribution window. |
metric |
conversions.ad_click_total.7d_click |
conversions.ad_click_total.7d_click |
The total count of ad clicks that led to a conversion across all platforms, within a 7-day click-through attribution window. |
metric |
conversions.ad_click_website |
conversions.ad_click_website |
The number of ad clicks that led to a website, recorded as conversions. |
dimension |
conversions.ad_click_website.1d_click |
conversions.ad_click_website.1d_click |
The number of website conversions attributed to ad clicks within a 1-day window. |
metric |
conversions.ad_click_website.7d_click |
conversions.ad_click_website.7d_click |
Total number of website conversions from ad clicks, attributed within a 7-day click window. |
metric |
conversions.ad_impression_mobile_app |
conversions.ad_impression_mobile_app |
The total count of ad impressions that led to a conversion on the mobile app. |
metric |
conversions.ad_impression_mobile_app.1d_view |
conversions.ad_impression_mobile_app.1d_view |
The total count of ad impressions that led to a conversion on the mobile app, within a 1-day view-through attribution window. |
metric |
conversions.ad_impression_mobile_app.7d_click |
conversions.ad_impression_mobile_app.7d_click |
The total count of ad impressions that led to a conversion on the mobile app, within a 7-day click-through attribution window. |
metric |
conversions.ad_impression_total |
conversions.ad_impression_total |
The total number of ad impressions that led to a conversion, aggregated across all available attribution windows. This metric counts the total times an ad was shown and resulted in a desired action. |
metric |
conversions.ad_impression_total.1d_click |
conversions.ad_impression_total.1d_click |
The total number of ad impression conversions attributed to a 1-day click-through window. |
metric |
conversions.ad_impression_total.1d_view |
conversions.ad_impression_total.1d_view |
The total count of ad impressions that led to a conversion across all platforms, within a 1-day view-through attribution window. |
metric |
conversions.ad_impression_total.7d_click |
conversions.ad_impression_total.7d_click |
The total count of ad impressions that led to a conversion across all platforms, within a 7-day click-through attribution window. |
metric |
conversions.ad_impression_website |
conversions.ad_impression_website |
The number of website conversions attributed to ad impressions, aggregated across all available attribution windows. This metric specifically tracks conversions that occurred on the advertiser’s website after an ad impression. |
dimension |
conversions.ad_impression_website.1d_click |
conversions.ad_impression_website.1d_click |
The number of website ad impression conversions attributed to a 1-day click-through window. |
metric |
conversions.ad_impression_website.7d_click |
conversions.ad_impression_website.7d_click |
Total number of website conversions from ad impressions, attributed within a 7-day click window. |
metric |
conversions.add_to_cart |
conversions.add_to_cart |
The total number of ‘add to cart’ events attributed to your ads, aggregated across all available attribution windows. |
metric |
conversions.contact_mobile_app |
conversions.contact_mobile_app |
The number of times the ‘contact’ conversion event occurred within a mobile app. |
metric |
conversions.contact_mobile_app.1d_view |
conversions.contact_mobile_app.1d_view |
The total count of ‘contact’ conversions completed on the mobile app, within a 1-day view-through attribution window. |
metric |
conversions.contact_mobile_app.7d_click |
conversions.contact_mobile_app.7d_click |
The total count of ‘contact’ conversions completed on the mobile app, within a 7-day click-through attribution window. |
metric |
conversions.contact_total |
conversions.contact_total |
The total number of times the ‘contact’ conversion event occurred across all platforms. |
metric |
conversions.contact_total.1d_click |
conversions.contact_total.1d_click |
Total number of contact conversions, attributed within a 1-day click window. |
metric |
conversions.contact_total.1d_view |
conversions.contact_total.1d_view |
The total count of ‘contact’ conversions across all platforms, within a 1-day view-through attribution window. |
metric |
conversions.contact_total.28d_click |
conversions.contact_total.28d_click |
The total number of contact conversions across all channels, attributed within 28 days of a click on your ad. |
dimension |
conversions.contact_total.28d_view |
conversions.contact_total.28d_view |
The total count of ‘contact’ conversions across all platforms, within a 28-day view-through attribution window. |
metric |
conversions.contact_total.7d_click |
conversions.contact_total.7d_click |
The total count of ‘contact’ conversions across all platforms, within a 7-day click-through attribution window. |
metric |
conversions.contact_total.7d_view |
conversions.contact_total.7d_view |
The total number of ‘contact’ conversion events attributed within a 7-day view-through attribution window. |
dimension |
conversions.contact_website |
conversions.contact_website |
The number of times the ‘contact’ conversion event occurred on a website. |
metric |
conversions.contact_website.1d_click |
conversions.contact_website.1d_click |
Total number of website contact conversions, attributed within a 1-day click window. |
metric |
conversions.contact_website.1d_view |
conversions.contact_website.1d_view |
The total count of ‘contact’ conversions completed on the website, within a 1-day view-through attribution window. |
metric |
conversions.contact_website.28d_click |
conversions.contact_website.28d_click |
The number of website contact conversions, attributed within 28 days of a click on your ad. |
dimension |
conversions.contact_website.28d_view |
conversions.contact_website.28d_view |
The total count of ‘contact’ conversions completed on the website, within a 28-day view-through attribution window. |
metric |
conversions.contact_website.7d_click |
conversions.contact_website.7d_click |
The total count of ‘contact’ conversions completed on the website, within a 7-day click-through attribution window. |
metric |
conversions.contact_website.7d_view |
conversions.contact_website.7d_view |
The number of ‘contact’ conversion events that occurred on a website, attributed within a 7-day view-through attribution window. |
dimension |
conversions.customize_product_mobile_app |
conversions.customize_product_mobile_app |
The total count of ‘customize product’ conversions completed on the mobile app. |
metric |
conversions.customize_product_mobile_app.1d_view |
conversions.customize_product_mobile_app.1d_view |
The total count of ‘customize product’ conversions completed on the mobile app, within a 1-day view-through attribution window. |
metric |
conversions.customize_product_total |
conversions.customize_product_total |
The total number of times the ‘customize product’ conversion event occurred across all platforms. |
metric |
conversions.customize_product_total.1d_click |
conversions.customize_product_total.1d_click |
Total number of customize product conversions, attributed within a 1-day click window. |
metric |
conversions.customize_product_total.1d_view |
conversions.customize_product_total.1d_view |
The total count of ‘customize product’ conversions across all platforms, within a 1-day view-through attribution window. |
metric |
conversions.customize_product_total.28d_view |
conversions.customize_product_total.28d_view |
The total count of ‘customize product’ conversions across all platforms, within a 28-day view-through attribution window. |
metric |
conversions.customize_product_total.7d_click |
conversions.customize_product_total.7d_click |
The total count of ‘customize product’ conversions across all platforms, within a 7-day click-through attribution window. |
metric |
conversions.customize_product_website |
conversions.customize_product_website |
The number of times the ‘customize product’ conversion event occurred on a website. |
metric |
conversions.customize_product_website.1d_click |
conversions.customize_product_website.1d_click |
Total number of website customize product conversions, attributed within a 1-day click window. |
metric |
conversions.customize_product_website.1d_view |
conversions.customize_product_website.1d_view |
The total count of ‘customize product’ conversions completed on the website, within a 1-day view-through attribution window. |
metric |
conversions.customize_product_website.28d_view |
conversions.customize_product_website.28d_view |
The total count of ‘customize product’ conversions completed on the website, within a 28-day view-through attribution window. |
metric |
conversions.customize_product_website.7d_click |
conversions.customize_product_website.7d_click |
The total count of ‘customize product’ conversions completed on the website, within a 7-day click-through attribution window. |
metric |
conversions.donate_mobile_app |
conversions.donate_mobile_app |
The number of times the ‘donate’ conversion event occurred within a mobile app. |
metric |
conversions.donate_mobile_app.1d_view |
conversions.donate_mobile_app.1d_view |
The total count of ‘donate’ conversions completed on the mobile app, within a 1-day view-through attribution window. |
metric |
conversions.donate_mobile_app.7d_click |
conversions.donate_mobile_app.7d_click |
The total count of ‘donate’ conversions completed on the mobile app, within a 7-day click-through attribution window. |
metric |
conversions.donate_total |
conversions.donate_total |
The total number of times the ‘donate’ conversion event occurred across all platforms. |
metric |
conversions.donate_total.1d_click |
conversions.donate_total.1d_click |
The total number of ‘donate’ conversion events attributed within a 1-day click-through attribution window. |
metric |
conversions.donate_total.1d_view |
conversions.donate_total.1d_view |
The total count of ‘donate’ conversions across all platforms, within a 1-day view-through attribution window. |
metric |
conversions.donate_total.7d_click |
conversions.donate_total.7d_click |
The total count of ‘donate’ conversions across all platforms, within a 7-day click-through attribution window. |
metric |
conversions.donate_website |
conversions.donate_website |
The number of times the ‘donate’ conversion event occurred on a website. |
metric |
conversions.donate_website.1d_click |
conversions.donate_website.1d_click |
The number of ‘donate’ conversion events that occurred on a website, attributed within a 1-day click-through attribution window. |
metric |
conversions.donate_website.1d_view |
conversions.donate_website.1d_view |
The total count of ‘donate’ conversions completed on the website, within a 1-day view-through attribution window. |
metric |
conversions.donate_website.7d_click |
conversions.donate_website.7d_click |
The total count of ‘donate’ conversions completed on the website, within a 7-day click-through attribution window. |
metric |
conversions.find_location_in_store |
conversions.find_location_in_store |
The total count of ‘find location’ conversions related to in-store actions. |
metric |
conversions.find_location_in_store.1d_view |
conversions.find_location_in_store.1d_view |
The total count of ‘find location’ conversions related to in-store actions, within a 1-day view-through attribution window. |
metric |
conversions.find_location_in_store.7d_click |
conversions.find_location_in_store.7d_click |
The total count of ‘find location’ conversions related to in-store actions, within a 7-day click-through attribution window. |
metric |
conversions.find_location_mobile_app |
conversions.find_location_mobile_app |
The total count of ‘find location’ conversions completed on the mobile app. |
metric |
conversions.find_location_offline |
conversions.find_location_offline |
The total count of ‘find location’ conversions related to offline actions. |
metric |
conversions.find_location_offline.1d_view |
conversions.find_location_offline.1d_view |
The total count of ‘find location’ conversions related to offline actions, within a 1-day view-through attribution window. |
metric |
conversions.find_location_offline.7d_click |
conversions.find_location_offline.7d_click |
The total count of ‘find location’ conversions related to offline actions, within a 7-day click-through attribution window. |
metric |
conversions.find_location_total |
conversions.find_location_total |
The total number of times the ‘find location’ conversion event occurred across all platforms. |
metric |
conversions.find_location_total.1d_click |
conversions.find_location_total.1d_click |
Total number of find location conversions, attributed within a 1-day click window. |
metric |
conversions.find_location_total.1d_view |
conversions.find_location_total.1d_view |
The total count of ‘find location’ conversions across all platforms, within a 1-day view-through attribution window. |
metric |
conversions.find_location_total.28d_click |
conversions.find_location_total.28d_click |
The total number of ‘find location’ conversions across all platforms, attributed to an ad within a 28-day click-through window. |
dimension |
conversions.find_location_total.28d_view |
conversions.find_location_total.28d_view |
The total count of ‘find location’ conversions across all platforms, within a 28-day view-through attribution window. |
metric |
conversions.find_location_total.7d_click |
conversions.find_location_total.7d_click |
The total count of ‘find location’ conversions across all platforms, within a 7-day click-through attribution window. |
metric |
conversions.find_location_total.7d_view |
conversions.find_location_total.7d_view |
The total number of ‘find location’ conversion events attributed within a 7-day view-through attribution window. |
dimension |
conversions.find_location_website |
conversions.find_location_website |
The number of times the ‘find location’ conversion event occurred on a website. |
metric |
conversions.find_location_website.1d_click |
conversions.find_location_website.1d_click |
Total number of website find location conversions, attributed within a 1-day click window. |
metric |
conversions.find_location_website.1d_view |
conversions.find_location_website.1d_view |
The total count of ‘find location’ conversions completed on the website, within a 1-day view-through attribution window. |
metric |
conversions.find_location_website.28d_click |
conversions.find_location_website.28d_click |
The total number of ‘find location’ conversions on the website, attributed to an ad within a 28-day click-through window. |
dimension |
conversions.find_location_website.28d_view |
conversions.find_location_website.28d_view |
The total count of ‘find location’ conversions completed on the website, within a 28-day view-through attribution window. |
metric |
conversions.find_location_website.7d_click |
conversions.find_location_website.7d_click |
The total count of ‘find location’ conversions completed on the website, within a 7-day click-through attribution window. |
metric |
conversions.find_location_website.7d_view |
conversions.find_location_website.7d_view |
The number of ‘find location’ conversion events that occurred on a website, attributed within a 7-day view-through attribution window. |
dimension |
conversions.offsite_conversion.fb_pixel_add_to_cart |
conversions.offsite_conversion.fb_pixel_add_to_cart |
The number of ‘add to cart’ events recorded by the Facebook Pixel on the advertiser’s website, attributed to ads across all available attribution windows. |
metric |
conversions.offsite_conversion.fb_pixel_purchase |
conversions.offsite_conversion.fb_pixel_purchase |
The number of purchase events recorded by the Facebook Pixel on the advertiser’s website, attributed to ads across all available attribution windows. |
metric |
conversions.offsite_conversion.fb_pixel_view_content |
conversions.offsite_conversion.fb_pixel_view_content |
The number of ‘view content’ events recorded by the Facebook Pixel on the advertiser’s website, attributed to ads across all available attribution windows. |
metric |
conversions.omni_add_to_cart |
conversions.omni_add_to_cart |
The total number of ‘add to cart’ events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows. |
metric |
conversions.omni_purchase |
conversions.omni_purchase |
The total number of purchase events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows. |
metric |
conversions.omni_view_content |
conversions.omni_view_content |
The total number of ‘view content’ events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows. |
metric |
conversions.purchase |
conversions.purchase |
The total number of purchase events attributed to your ads, aggregated across all available attribution windows. |
metric |
conversions.schedule_in_store |
conversions.schedule_in_store |
The total count of ‘schedule’ conversions related to in-store actions. |
metric |
conversions.schedule_in_store.7d_click |
conversions.schedule_in_store.7d_click |
The total count of ‘schedule’ conversions related to in-store actions, within a 7-day click-through attribution window. |
metric |
conversions.schedule_mobile_app |
conversions.schedule_mobile_app |
The number of times the ‘schedule’ conversion event occurred within a mobile app. |
metric |
conversions.schedule_mobile_app.1d_view |
conversions.schedule_mobile_app.1d_view |
The total count of ‘schedule’ conversions completed on the mobile app, within a 1-day view-through attribution window. |
metric |
conversions.schedule_mobile_app.7d_click |
conversions.schedule_mobile_app.7d_click |
The total count of ‘schedule’ conversions completed on the mobile app, within a 7-day click-through attribution window. |
metric |
conversions.schedule_offline |
conversions.schedule_offline |
The total count of ‘schedule’ conversions related to offline actions. |
metric |
conversions.schedule_offline.7d_click |
conversions.schedule_offline.7d_click |
The total count of ‘schedule’ conversions related to offline actions, within a 7-day click-through attribution window. |
metric |
conversions.schedule_total |
conversions.schedule_total |
The total number of times the ‘schedule’ conversion event occurred across all platforms. |
metric |
conversions.schedule_total.1d_click |
conversions.schedule_total.1d_click |
Total number of schedule conversions, attributed within a 1-day click window. |
metric |
conversions.schedule_total.1d_view |
conversions.schedule_total.1d_view |
The total count of ‘schedule’ conversions across all platforms, within a 1-day view-through attribution window. |
metric |
conversions.schedule_total.28d_click |
conversions.schedule_total.28d_click |
The total number of schedule conversions across all channels, attributed within 28 days of a click on your ad. |
metric |
conversions.schedule_total.28d_view |
conversions.schedule_total.28d_view |
The total count of ‘schedule’ conversions across all platforms, within a 28-day view-through attribution window. |
metric |
conversions.schedule_total.7d_click |
conversions.schedule_total.7d_click |
The total count of ‘schedule’ conversions across all platforms, within a 7-day click-through attribution window. |
metric |
conversions.schedule_total.7d_view |
conversions.schedule_total.7d_view |
Total number of schedule conversions, attributed within a 7-day view window. |
metric |
conversions.schedule_website |
conversions.schedule_website |
The number of times the ‘schedule’ conversion event occurred on a website. |
metric |
conversions.schedule_website.1d_click |
conversions.schedule_website.1d_click |
Total number of website schedule conversions, attributed within a 1-day click window. |
metric |
conversions.schedule_website.1d_view |
conversions.schedule_website.1d_view |
The total count of ‘schedule’ conversions completed on the website, within a 1-day view-through attribution window. |
metric |
conversions.schedule_website.28d_click |
conversions.schedule_website.28d_click |
The number of website schedule conversions, attributed within 28 days of a click on your ad. |
metric |
conversions.schedule_website.28d_view |
conversions.schedule_website.28d_view |
The total count of ‘schedule’ conversions completed on the website, within a 28-day view-through attribution window. |
metric |
conversions.schedule_website.7d_click |
conversions.schedule_website.7d_click |
The total count of ‘schedule’ conversions completed on the website, within a 7-day click-through attribution window. |
metric |
conversions.schedule_website.7d_view |
conversions.schedule_website.7d_view |
Total number of website schedule conversions, attributed within a 7-day view window. |
metric |
conversions.start_trial_mobile_app |
conversions.start_trial_mobile_app |
The number of times the ‘start trial’ conversion event occurred within a mobile app. |
metric |
conversions.start_trial_mobile_app.1d_click |
conversions.start_trial_mobile_app.1d_click |
The total count of ‘start trial’ conversions completed on the mobile app, within a 1-day click-through attribution window. |
metric |
conversions.start_trial_mobile_app.1d_view |
conversions.start_trial_mobile_app.1d_view |
The total count of ‘start trial’ conversions completed on the mobile app, within a 1-day view-through attribution window. |
metric |
conversions.start_trial_mobile_app.7d_click |
conversions.start_trial_mobile_app.7d_click |
The total count of ‘start trial’ conversions completed on the mobile app, within a 7-day click-through attribution window. |
metric |
conversions.start_trial_total |
conversions.start_trial_total |
The total number of times the ‘start trial’ conversion event occurred across all platforms. |
dimension |
conversions.start_trial_total.1d_click |
conversions.start_trial_total.1d_click |
The total count of ‘start trial’ conversions across all platforms, within a 1-day click-through attribution window. |
metric |
conversions.start_trial_total.1d_view |
conversions.start_trial_total.1d_view |
The total count of ‘start trial’ conversions across all platforms, within a 1-day view-through attribution window. |
metric |
conversions.start_trial_total.28d_click |
conversions.start_trial_total.28d_click |
The total number of ‘start trial’ conversions across all platforms, attributed to an ad within a 28-day click-through window. |
dimension |
conversions.start_trial_total.7d_click |
conversions.start_trial_total.7d_click |
The total count of ‘start trial’ conversions across all platforms, within a 7-day click-through attribution window. |
dimension |
conversions.start_trial_total.7d_view |
conversions.start_trial_total.7d_view |
The total number of ‘start trial’ conversion events attributed within a 7-day view-through attribution window. |
dimension |
conversions.start_trial_website |
conversions.start_trial_website |
The number of times the ‘start trial’ conversion event occurred on a website. |
metric |
conversions.start_trial_website.1d_click |
conversions.start_trial_website.1d_click |
Total number of website start trial conversions, attributed within a 1-day click window. |
metric |
conversions.start_trial_website.1d_view |
conversions.start_trial_website.1d_view |
The total count of ‘start trial’ conversions completed on the website, within a 1-day view-through attribution window. |
metric |
conversions.start_trial_website.28d_click |
conversions.start_trial_website.28d_click |
The total number of ‘start trial’ conversions on the website, attributed to an ad within a 28-day click-through window. |
dimension |
conversions.start_trial_website.7d_click |
conversions.start_trial_website.7d_click |
The total count of ‘start trial’ conversions completed on the website, within a 7-day click-through attribution window. |
metric |
conversions.start_trial_website.7d_view |
conversions.start_trial_website.7d_view |
The number of ‘start trial’ conversion events that occurred on a website, attributed within a 7-day view-through attribution window. |
dimension |
conversions.submit_application_facebook_page |
conversions.submit_application_facebook_page |
The number of ‘submit application’ conversions that occurred on a Facebook Page. |
dimension |
conversions.submit_application_mobile_app |
conversions.submit_application_mobile_app |
The number of times the ‘submit application’ conversion event occurred within a mobile app. |
metric |
conversions.submit_application_mobile_app.1d_click |
conversions.submit_application_mobile_app.1d_click |
The total count of ‘submit application’ conversions completed on the mobile app, within a 1-day click-through attribution window. |
metric |
conversions.submit_application_mobile_app.1d_view |
conversions.submit_application_mobile_app.1d_view |
The total count of ‘submit application’ conversions completed on the mobile app, within a 1-day view-through attribution window. |
metric |
conversions.submit_application_mobile_app.7d_click |
conversions.submit_application_mobile_app.7d_click |
The total count of ‘submit application’ conversions completed on the mobile app, within a 7-day click-through attribution window. |
metric |
conversions.submit_application_on_facebook |
conversions.submit_application_on_facebook |
The number of ‘submit application’ conversions that occurred on Facebook. |
dimension |
conversions.submit_application_total |
conversions.submit_application_total |
The total number of times the ‘submit application’ conversion event occurred across all platforms. |
metric |
conversions.submit_application_total.1d_click |
conversions.submit_application_total.1d_click |
The total count of ‘submit application’ conversions across all platforms, within a 1-day click-through attribution window. |
metric |
conversions.submit_application_total.1d_view |
conversions.submit_application_total.1d_view |
The total number of application submission conversions attributed to your ads, within 1 day of viewing the ad. |
metric |
conversions.submit_application_total.28d_click |
conversions.submit_application_total.28d_click |
The total number of application submission conversions across all channels, attributed within 28 days of a click on your ad. |
dimension |
conversions.submit_application_total.28d_view |
conversions.submit_application_total.28d_view |
The total count of ‘submit application’ conversions across all platforms, within a 28-day view-through attribution window. |
metric |
conversions.submit_application_total.7d_click |
conversions.submit_application_total.7d_click |
The total number of application submission conversions attributed to your ads, within 7 days of clicking the ad. |
metric |
conversions.submit_application_total.7d_view |
conversions.submit_application_total.7d_view |
Total number of submit application conversions, attributed within a 7-day view window. |
dimension |
conversions.submit_application_website |
conversions.submit_application_website |
The number of times the ‘submit application’ conversion event occurred on a website. |
metric |
conversions.submit_application_website.1d_click |
conversions.submit_application_website.1d_click |
Total number of website submit application conversions, attributed within a 1-day click window. |
metric |
conversions.submit_application_website.1d_view |
conversions.submit_application_website.1d_view |
The number of website application submission conversions attributed to your ads, within 1 day of viewing the ad. |
metric |
conversions.submit_application_website.28d_click |
conversions.submit_application_website.28d_click |
The number of website application submission conversions, attributed within 28 days of a click on your ad. |
dimension |
conversions.submit_application_website.28d_view |
conversions.submit_application_website.28d_view |
The total count of ‘submit application’ conversions completed on the website, within a 28-day view-through attribution window. |
metric |
conversions.submit_application_website.7d_click |
conversions.submit_application_website.7d_click |
The number of website application submission conversions attributed to your ads, within 7 days of clicking the ad. |
metric |
conversions.submit_application_website.7d_view |
conversions.submit_application_website.7d_view |
Total number of website submit application conversions, attributed within a 7-day view window. |
dimension |
conversions.subscribe_mobile_app |
conversions.subscribe_mobile_app |
The number of times the ‘subscribe’ conversion event occurred within a mobile app. |
metric |
conversions.subscribe_mobile_app.1d_click |
conversions.subscribe_mobile_app.1d_click |
The total count of ‘subscribe’ conversions completed on the mobile app, within a 1-day click-through attribution window. |
metric |
conversions.subscribe_mobile_app.1d_view |
conversions.subscribe_mobile_app.1d_view |
The total count of ‘subscribe’ conversions completed on the mobile app, within a 1-day view-through attribution window. |
metric |
conversions.subscribe_mobile_app.7d_click |
conversions.subscribe_mobile_app.7d_click |
The total count of ‘subscribe’ conversions completed on the mobile app, within a 7-day click-through attribution window. |
metric |
conversions.subscribe_total |
conversions.subscribe_total |
The total number of times the ‘subscribe’ conversion event occurred across all platforms. |
metric |
conversions.subscribe_total.1d_click |
conversions.subscribe_total.1d_click |
The total count of ‘subscribe’ conversions across all platforms, within a 1-day click-through attribution window. |
metric |
conversions.subscribe_total.1d_view |
conversions.subscribe_total.1d_view |
The total count of ‘subscribe’ conversions across all platforms, within a 1-day view-through attribution window. |
metric |
conversions.subscribe_total.28d_click |
conversions.subscribe_total.28d_click |
The total number of subscription conversions across all channels, attributed within 28 days of a click on your ad. |
dimension |
conversions.subscribe_total.28d_view |
conversions.subscribe_total.28d_view |
The total count of ‘subscribe’ conversions across all platforms, within a 28-day view-through attribution window. |
metric |
conversions.subscribe_total.7d_click |
conversions.subscribe_total.7d_click |
The total count of ‘subscribe’ conversions across all platforms, within a 7-day click-through attribution window. |
metric |
conversions.subscribe_total.7d_view |
conversions.subscribe_total.7d_view |
The total number of ‘subscribe’ conversion events attributed within a 7-day view-through attribution window. |
dimension |
conversions.subscribe_website |
conversions.subscribe_website |
The number of times the ‘subscribe’ conversion event occurred on a website. |
metric |
conversions.subscribe_website.1d_click |
conversions.subscribe_website.1d_click |
Total number of website subscribe conversions, attributed within a 1-day click window. |
metric |
conversions.subscribe_website.1d_view |
conversions.subscribe_website.1d_view |
The total count of ‘subscribe’ conversions completed on the website, within a 1-day view-through attribution window. |
metric |
conversions.subscribe_website.28d_click |
conversions.subscribe_website.28d_click |
The number of website subscription conversions, attributed within 28 days of a click on your ad. |
dimension |
conversions.subscribe_website.28d_view |
conversions.subscribe_website.28d_view |
The total count of ‘subscribe’ conversions completed on the website, within a 28-day view-through attribution window. |
metric |
conversions.subscribe_website.7d_click |
conversions.subscribe_website.7d_click |
The total count of ‘subscribe’ conversions completed on the website, within a 7-day click-through attribution window. |
metric |
conversions.subscribe_website.7d_view |
conversions.subscribe_website.7d_view |
The number of ‘subscribe’ conversion events that occurred on a website, attributed within a 7-day view-through attribution window. |
dimension |
conversions.view_content |
conversions.view_content |
The total number of ‘view content’ events attributed to your ads, aggregated across all available attribution windows. |
metric |
converted_product_quantity |
converted_product_quantity |
The number of products purchased recorded by a merchant partner’s pixel or app SDK for a given product ID, driven by your ads. |
metric |
converted_product_quantity.add_payment_info |
converted_product_quantity.add_payment_info |
The quantity of products associated with ‘add payment info’ events attributed to your ads. |
metric |
converted_product_quantity.add_to_wishlist |
converted_product_quantity.add_to_wishlist |
The quantity of products associated with ‘add to wishlist’ events attributed to your ads. |
metric |
converted_product_quantity.app_custom_event |
converted_product_quantity.app_custom_event |
The quantity of products purchased as a result of an app custom event. |
metric |
converted_product_quantity.offsite_conversion |
converted_product_quantity.offsite_conversion |
The quantity of products associated with offsite conversions attributed to your ads, within the default attribution window. |
metric |
converted_product_quantity.offsite_conversion.fb_pixel_add_payment_info |
converted_product_quantity.offsite_conversion.fb_pixel_add_payment_info |
The quantity of products associated with ‘add payment info’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window. |
metric |
converted_product_quantity.offsite_conversion.fb_pixel_add_to_cart |
converted_product_quantity.offsite_conversion.fb_pixel_add_to_cart |
The quantity of products associated with ‘add to cart’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window. |
metric |
converted_product_quantity.offsite_conversion.fb_pixel_add_to_wishlist |
converted_product_quantity.offsite_conversion.fb_pixel_add_to_wishlist |
The quantity of products associated with ‘add to wishlist’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window. |
metric |
converted_product_quantity.offsite_conversion.fb_pixel_purchase |
converted_product_quantity.offsite_conversion.fb_pixel_purchase |
The quantity of products associated with ‘purchase’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window. |
metric |
converted_product_quantity.offsite_conversion.fb_pixel_search |
converted_product_quantity.offsite_conversion.fb_pixel_search |
The quantity of products associated with ‘search’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window. |
metric |
converted_product_quantity.offsite_conversion.fb_pixel_view_content |
converted_product_quantity.offsite_conversion.fb_pixel_view_content |
The quantity of products associated with ‘view content’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window. |
metric |
converted_product_quantity.omni_add_to_cart |
converted_product_quantity.omni_add_to_cart |
The quantity of products associated with ‘add to cart’ events (omnichannel) attributed to your ads, within the default attribution window. |
metric |
converted_product_quantity.omni_add_to_wishlist |
converted_product_quantity.omni_add_to_wishlist |
The quantity of products associated with ‘add to wishlist’ events (omnichannel) attributed to your ads, within the default attribution window. |
metric |
converted_product_quantity.omni_purchase |
converted_product_quantity.omni_purchase |
The quantity of products associated with ‘purchase’ events (omnichannel) attributed to your ads, within the default attribution window. |
metric |
converted_product_quantity.omni_search |
converted_product_quantity.omni_search |
The quantity of products associated with ‘search’ events (omnichannel) attributed to your ads, within the default attribution window. |
metric |
converted_product_quantity.omni_view_content |
converted_product_quantity.omni_view_content |
The quantity of products associated with ‘view content’ events (omnichannel) attributed to your ads, within the default attribution window. |
metric |
converted_product_value |
converted_product_value |
The value of purchases recorded by a merchant partner’s pixel or app SDK for a given product ID, driven by your ads. |
metric |
converted_product_value.add_payment_info |
converted_product_value.add_payment_info |
The monetary value of products for which payment information was added. |
metric |
converted_product_value.add_to_cart |
converted_product_value.add_to_cart |
The total value of products added to the cart. |
metric |
converted_product_value.add_to_cart.1d_view |
converted_product_value.add_to_cart.1d_view |
The total value of products added to cart, attributed within 1 day of an impression of your ad. |
metric |
converted_product_value.add_to_cart.7d_click |
converted_product_value.add_to_cart.7d_click |
The value of products added to the cart attributed within a 7-day click attribution window. |
metric |
converted_product_value.add_to_wishlist |
converted_product_value.add_to_wishlist |
The monetary value of products added to a wishlist. |
metric |
converted_product_value.app_custom_event |
converted_product_value.app_custom_event |
The total monetary value of products associated with custom events performed within the mobile app. |
metric |
converted_product_value.offsite_conversion |
converted_product_value.offsite_conversion |
The total monetary value of products associated with conversions that occurred offsite (outside Meta platforms). |
metric |
converted_product_value.offsite_conversion.1d_view |
converted_product_value.offsite_conversion.1d_view |
The total monetary value of products associated with offsite conversions, within a 1-day view-through attribution window. |
metric |
converted_product_value.offsite_conversion.7d_click |
converted_product_value.offsite_conversion.7d_click |
The total monetary value of products associated with offsite conversions, within a 7-day click-through attribution window. |
metric |
converted_product_value.offsite_conversion.fb_pixel_add_payment_info |
converted_product_value.offsite_conversion.fb_pixel_add_payment_info |
The monetary value of products for which payment information was added, as recorded by Facebook Pixel off-site. |
metric |
converted_product_value.offsite_conversion.fb_pixel_add_to_cart |
converted_product_value.offsite_conversion.fb_pixel_add_to_cart |
The total monetary value of products added to cart, as tracked by the Facebook Pixel for offsite conversions. |
metric |
converted_product_value.offsite_conversion.fb_pixel_add_to_cart.1d_view |
converted_product_value.offsite_conversion.fb_pixel_add_to_cart.1d_view |
The total value of products added to cart via Facebook Pixel offsite conversion, attributed within 1 day of an impression of your ad. |
metric |
converted_product_value.offsite_conversion.fb_pixel_add_to_cart.7d_click |
converted_product_value.offsite_conversion.fb_pixel_add_to_cart.7d_click |
The total monetary value of products added to cart, as tracked by the Facebook Pixel for offsite conversions, within a 7-day click-through attribution window. |
metric |
converted_product_value.offsite_conversion.fb_pixel_add_to_wishlist |
converted_product_value.offsite_conversion.fb_pixel_add_to_wishlist |
The value of products converted through off-site Facebook Pixel Add to Wishlist events. |
metric |
converted_product_value.offsite_conversion.fb_pixel_initiate_checkout |
converted_product_value.offsite_conversion.fb_pixel_initiate_checkout |
The total monetary value of products associated with initiating checkout, as tracked by the Facebook Pixel for offsite conversions. |
metric |
converted_product_value.offsite_conversion.fb_pixel_purchase |
converted_product_value.offsite_conversion.fb_pixel_purchase |
The total monetary value of products purchased, as tracked by the Facebook Pixel for offsite conversions. |
metric |
converted_product_value.offsite_conversion.fb_pixel_search |
converted_product_value.offsite_conversion.fb_pixel_search |
The total monetary value of products associated with searches, as tracked by the Facebook Pixel for offsite conversions. |
metric |
converted_product_value.offsite_conversion.fb_pixel_view_content |
converted_product_value.offsite_conversion.fb_pixel_view_content |
The total monetary value of products associated with content views, as tracked by the Facebook Pixel for offsite conversions. |
metric |
converted_product_value.offsite_conversion.fb_pixel_view_content.1d_view |
converted_product_value.offsite_conversion.fb_pixel_view_content.1d_view |
The total monetary value of products associated with content views, as tracked by the Facebook Pixel for offsite conversions, within a 1-day view-through attribution window. |
metric |
converted_product_value.offsite_conversion.fb_pixel_view_content.7d_click |
converted_product_value.offsite_conversion.fb_pixel_view_content.7d_click |
The total monetary value of products associated with content views, as tracked by the Facebook Pixel for offsite conversions, within a 7-day click-through attribution window. |
metric |
converted_product_value.omni_add_to_cart |
converted_product_value.omni_add_to_cart |
The total monetary value of products added to cart from omnichannel sources. |
metric |
converted_product_value.omni_add_to_cart.1d_view |
converted_product_value.omni_add_to_cart.1d_view |
The total monetary value of products added to cart from omnichannel sources, within a 1-day view-through attribution window. |
metric |
converted_product_value.omni_add_to_cart.7d_click |
converted_product_value.omni_add_to_cart.7d_click |
The total monetary value of products added to cart from omnichannel sources, within a 7-day click-through attribution window. |
metric |
converted_product_value.omni_add_to_wishlist |
converted_product_value.omni_add_to_wishlist |
The total value of products converted through ‘Add to Wishlist’ events across various Meta platforms or integrated channels, without a specific attribution window, implying an aggregate or default. |
metric |
converted_product_value.omni_initiated_checkout |
converted_product_value.omni_initiated_checkout |
The total monetary value of products associated with initiated checkouts from omnichannel sources. |
metric |
converted_product_value.omni_purchase |
converted_product_value.omni_purchase |
The total monetary value of products purchased from omnichannel sources. |
metric |
converted_product_value.omni_purchase.1d_view |
converted_product_value.omni_purchase.1d_view |
The total monetary value of products purchased from omnichannel sources, within a 1-day view-through attribution window. |
metric |
converted_product_value.omni_purchase.7d_click |
converted_product_value.omni_purchase.7d_click |
The total monetary value of products purchased from omnichannel sources, within a 7-day click-through attribution window. |
metric |
converted_product_value.omni_search |
converted_product_value.omni_search |
The total monetary value of products associated with searches from omnichannel sources. |
metric |
converted_product_value.omni_view_content |
converted_product_value.omni_view_content |
The total monetary value of products associated with content views from omnichannel sources. |
metric |
converted_product_value.omni_view_content.1d_view |
converted_product_value.omni_view_content.1d_view |
The total monetary value of products associated with content views from omnichannel sources, within a 1-day view-through attribution window. |
metric |
converted_product_value.omni_view_content.7d_click |
converted_product_value.omni_view_content.7d_click |
The total monetary value of products associated with content views from omnichannel sources, within a 7-day click-through attribution window. |
metric |
converted_product_value.onsite_app_add_to_cart |
converted_product_value.onsite_app_add_to_cart |
The value of products added to the cart within an onsite app. |
metric |
converted_product_value.onsite_app_add_to_cart.1d_view |
converted_product_value.onsite_app_add_to_cart.1d_view |
The total value of products added to cart within an onsite app, attributed within 1 day of an impression of your ad. |
metric |
converted_product_value.onsite_app_add_to_cart.7d_click |
converted_product_value.onsite_app_add_to_cart.7d_click |
The value of products added to the cart within an onsite app, attributed within a 7-day click attribution window. |
metric |
converted_product_value.onsite_app_purchase |
converted_product_value.onsite_app_purchase |
The value of product purchases made within an onsite app. |
metric |
converted_product_value.onsite_app_purchase.1d_view |
converted_product_value.onsite_app_purchase.1d_view |
The total value of products purchased within an onsite app, attributed within 1 day of an impression of your ad. |
metric |
converted_product_value.onsite_app_purchase.7d_click |
converted_product_value.onsite_app_purchase.7d_click |
The value of product purchases made within an onsite app, attributed within a 7-day click attribution window. |
metric |
converted_product_value.purchase |
converted_product_value.purchase |
The total value of product purchases. |
metric |
converted_product_value.purchase.1d_view |
converted_product_value.purchase.1d_view |
The total value of products purchased, attributed within 1 day of an impression of your ad. |
metric |
converted_product_value.purchase.7d_click |
converted_product_value.purchase.7d_click |
The total value of product purchases attributed within a 7-day click attribution window. |
metric |
cost_per_10_sec_video_view |
cost_per_10_sec_video_view |
The average cost incurred for each video view lasting at least 10 seconds. |
dimension |
cost_per_10_sec_video_view.video_view |
cost_per_10_sec_video_view.video_view |
The average cost incurred for each video view lasting at least 10 seconds, specifically for the video view action type. |
metric |
cost_per_10_sec_video_view.video_view.1d_view |
cost_per_10_sec_video_view.video_view.1d_view |
The average cost for each video view lasting at least 10 seconds, attributed within a 1-day view-through window. |
metric |
cost_per_10_sec_video_view.video_view.28d_click |
cost_per_10_sec_video_view.video_view.28d_click |
The average cost for each 10-second video view, attributed within 28 days of a click on your ad. |
metric |
cost_per_15_sec_video_view |
cost_per_15_sec_video_view |
The average cost incurred for each video view lasting at least 15 seconds. |
metric |
cost_per_15_sec_video_view.video_view |
cost_per_15_sec_video_view.video_view |
The average cost incurred for each video view lasting at least 15 seconds, specifically for the video view action type. |
metric |
cost_per_2_sec_continuous_video_view |
cost_per_2_sec_continuous_video_view |
The average cost incurred for each continuous video view lasting at least 2 seconds. |
metric |
cost_per_2_sec_continuous_video_view.video_view |
cost_per_2_sec_continuous_video_view.video_view |
The average cost for each continuous video view of at least 2 seconds. |
metric |
cost_per_action_type |
cost_per_action_type |
The average cost for each specific action taken in response to your ad. |
metric |
cost_per_action_type.add_payment_info |
cost_per_action_type.add_payment_info |
The average cost for each ‘add payment info’ action. |
metric |
cost_per_action_type.add_payment_info.1d_view |
cost_per_action_type.add_payment_info.1d_view |
The average cost for each ‘add payment info’ action attributed within a 1-day view-through attribution window. |
metric |
cost_per_action_type.add_to_cart |
cost_per_action_type.add_to_cart |
The average cost for each ‘add to cart’ action attributed to your ads. |
metric |
cost_per_action_type.add_to_cart.1d_click |
cost_per_action_type.add_to_cart.1d_click |
Cost per add to cart action, attributed within a 1-day click window. |
metric |
cost_per_action_type.add_to_cart.1d_view |
cost_per_action_type.add_to_cart.1d_view |
The cost incurred for each ‘add to cart’ action, within a 1-day view-through attribution window. |
metric |
cost_per_action_type.add_to_cart.7d_click |
cost_per_action_type.add_to_cart.7d_click |
The cost incurred for each ‘add to cart’ action, within a 7-day click-through attribution window. |
metric |
cost_per_action_type.add_to_cart.7d_view |
cost_per_action_type.add_to_cart.7d_view |
The cost incurred for each ‘add to cart’ action, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.add_to_wishlist |
cost_per_action_type.add_to_wishlist |
The average cost for each ‘add to wishlist’ action. |
metric |
cost_per_action_type.add_to_wishlist.7d_click |
cost_per_action_type.add_to_wishlist.7d_click |
The average cost for each ‘add to wishlist’ action, attributed within 7 days of clicking the ad. |
metric |
cost_per_action_type.app_custom_event |
cost_per_action_type.app_custom_event |
The average cost for each custom event within your app, attributed to your ads. |
dimension |
cost_per_action_type.app_engagement |
cost_per_action_type.app_engagement |
The average cost for each app engagement event attributed to your ads. |
dimension |
cost_per_action_type.app_install |
cost_per_action_type.app_install |
The average cost for each app install attributed to your ads. |
dimension |
cost_per_action_type.app_site_visit |
cost_per_action_type.app_site_visit |
The average cost incurred for each visit to an app or website initiated by the ad. |
metric |
cost_per_action_type.app_site_visit.7d_click |
cost_per_action_type.app_site_visit.7d_click |
The cost incurred for each ‘app site visit’ action, within a 7-day click-through attribution window. |
metric |
cost_per_action_type.app_story |
cost_per_action_type.app_story |
The average cost incurred for each action related to an app story (e.g., viewing, interacting). |
dimension |
cost_per_action_type.app_use |
cost_per_action_type.app_use |
The average cost incurred for each instance of an app being used after an ad interaction. |
dimension |
cost_per_action_type.call_confirm_grouped |
cost_per_action_type.call_confirm_grouped |
The average cost incurred for each confirmed call action, where similar call confirmation actions are grouped together. |
metric |
cost_per_action_type.call_confirm_grouped.7d_click |
cost_per_action_type.call_confirm_grouped.7d_click |
The cost per ‘Call Confirm Grouped’ action, attributed within 7 days of clicking the ad. |
metric |
cost_per_action_type.checkin |
cost_per_action_type.checkin |
The average cost incurred for each check-in action attributed to the ad. |
dimension |
cost_per_action_type.click_to_call_call_confirm |
cost_per_action_type.click_to_call_call_confirm |
The average cost incurred for each confirmed call that originated from a user clicking on a ‘click-to-call’ ad. |
metric |
cost_per_action_type.click_to_call_call_confirm.7d_click |
cost_per_action_type.click_to_call_call_confirm.7d_click |
The cost per ‘Click to Call - Call Confirm’ action, attributed within 7 days of clicking the ad. |
metric |
cost_per_action_type.click_to_call_native_20s_call_connect |
cost_per_action_type.click_to_call_native_20s_call_connect |
The cost incurred per each native click-to-call action that results in a call connecting for at least 20 seconds. This is a specific action type available through the Insights API. |
metric |
cost_per_action_type.click_to_call_native_20s_call_connect.7d_click |
cost_per_action_type.click_to_call_native_20s_call_connect.7d_click |
The average cost for each instance of a user clicking to call and connecting for at least 20 seconds, attributed within 7 days of clicking the ad. |
metric |
cost_per_action_type.click_to_call_native_60s_call_connect |
cost_per_action_type.click_to_call_native_60s_call_connect |
The average cost for each instance of a user clicking to call and connecting for at least 60 seconds. |
metric |
cost_per_action_type.click_to_call_native_60s_call_connect.7d_click |
cost_per_action_type.click_to_call_native_60s_call_connect.7d_click |
The average cost for each instance of a user clicking to call and connecting for at least 60 seconds, attributed within 7 days of clicking the ad. |
metric |
cost_per_action_type.click_to_call_native_call_placed |
cost_per_action_type.click_to_call_native_call_placed |
The cost incurred per each native click-to-call action where a call was successfully placed. This is a specific action type available through the Insights API. |
metric |
cost_per_action_type.click_to_call_native_call_placed.7d_click |
cost_per_action_type.click_to_call_native_call_placed.7d_click |
The average cost for each instance of a user clicking to call and placing a call, attributed within 7 days of clicking the ad. |
metric |
cost_per_action_type.comment |
cost_per_action_type.comment |
The average cost for each ‘comment’ action. |
metric |
cost_per_action_type.comment.1d_view |
cost_per_action_type.comment.1d_view |
Cost per comment action, attributed within a 1-day view window. |
metric |
cost_per_action_type.comment.28d_click |
cost_per_action_type.comment.28d_click |
The average cost for each ‘comment’ action attributed within a 28-day click-through attribution window. |
metric |
cost_per_action_type.complete_registration |
cost_per_action_type.complete_registration |
The average cost for each complete registration action attributed to your ads. |
metric |
cost_per_action_type.complete_registration.1d_click |
cost_per_action_type.complete_registration.1d_click |
The cost incurred for a user completing a registration, attributed within 1 day of clicking the ad. |
metric |
cost_per_action_type.complete_registration.1d_view |
cost_per_action_type.complete_registration.1d_view |
The cost incurred for a user completing a registration, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.complete_registration.7d_click |
cost_per_action_type.complete_registration.7d_click |
The cost for each complete registration action, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.complete_registration.7d_view |
cost_per_action_type.complete_registration.7d_view |
The cost incurred for each ‘complete registration’ action, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.credit_spent |
cost_per_action_type.credit_spent |
The average cost incurred for each instance of in-platform credits being spent after an ad interaction. |
dimension |
cost_per_action_type.full_view |
cost_per_action_type.full_view |
The average cost for each ‘full view’ action type. |
dimension |
cost_per_action_type.games.plays |
cost_per_action_type.games.plays |
The average cost incurred for each game play initiated by an ad. |
dimension |
cost_per_action_type.initiate_checkout |
cost_per_action_type.initiate_checkout |
The average cost for each ‘initiate checkout’ action attributed to your ads. |
metric |
cost_per_action_type.initiate_checkout.1d_click |
cost_per_action_type.initiate_checkout.1d_click |
The cost incurred for initiating a checkout process, attributed within 1 day of clicking the ad. |
metric |
cost_per_action_type.initiate_checkout.1d_view |
cost_per_action_type.initiate_checkout.1d_view |
The cost per ‘Initiate Checkout’ action, attributed to a 1-day view. |
metric |
cost_per_action_type.initiate_checkout.7d_click |
cost_per_action_type.initiate_checkout.7d_click |
The cost per ‘Initiate Checkout’ action, attributed to a 7-day click. |
metric |
cost_per_action_type.initiate_checkout.7d_view |
cost_per_action_type.initiate_checkout.7d_view |
The average cost for an Initiate Checkout action, attributed within 7 days of viewing an ad. |
metric |
cost_per_action_type.instagram_profile_engagement |
cost_per_action_type.instagram_profile_engagement |
The average cost incurred for each engagement with an Instagram profile driven by the ad. |
dimension |
cost_per_action_type.interactive_component_tap |
cost_per_action_type.interactive_component_tap |
The average cost for each ‘interactive component tap’ action within an ad. |
metric |
cost_per_action_type.landing_page_view |
cost_per_action_type.landing_page_view |
The average cost for each ‘landing page view’ action. |
metric |
cost_per_action_type.landing_page_view.1d_click |
cost_per_action_type.landing_page_view.1d_click |
The average cost for each ‘landing page view’ action attributed within a 1-day click-through attribution window. |
metric |
cost_per_action_type.landing_page_view.7d_click |
cost_per_action_type.landing_page_view.7d_click |
The average cost for each ‘landing page view’ action attributed within a 7-day click-through attribution window. |
metric |
cost_per_action_type.lead |
cost_per_action_type.lead |
The average cost for each ‘lead’ action. |
metric |
cost_per_action_type.lead.1d_view |
cost_per_action_type.lead.1d_view |
The average cost for each ‘lead’ action attributed within a 1-day view-through attribution window. |
metric |
cost_per_action_type.lead.7d_click |
cost_per_action_type.lead.7d_click |
The average cost for each ‘lead’ action attributed within a 7-day click-through attribution window. |
metric |
cost_per_action_type.lead.7d_view |
cost_per_action_type.lead.7d_view |
The average cost for each ‘lead’ action attributed within a 7-day view-through attribution window. |
metric |
cost_per_action_type.leadgen.other |
cost_per_action_type.leadgen.other |
The average cost for other lead generation actions not categorized elsewhere. |
dimension |
cost_per_action_type.leadgen_grouped |
cost_per_action_type.leadgen_grouped |
The average cost for grouped lead generation actions. |
dimension |
cost_per_action_type.leadgen_grouped.1d_click |
cost_per_action_type.leadgen_grouped.1d_click |
The cost for each grouped lead generation action, attributed within 1 day of a click on your ad. |
metric |
cost_per_action_type.leadgen_grouped.7d_click |
cost_per_action_type.leadgen_grouped.7d_click |
The cost for each grouped lead generation action, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.like |
cost_per_action_type.like |
The average cost for each ‘like’ action on an ad or associated content. |
metric |
cost_per_action_type.like.1d_click |
cost_per_action_type.like.1d_click |
The average cost for each ‘like’ action attributed within a 1-day click-through attribution window. |
metric |
cost_per_action_type.like.28d_click |
cost_per_action_type.like.28d_click |
The average cost for each ‘like’ action attributed within a 28-day click-through attribution window. |
metric |
cost_per_action_type.like.7d_click |
cost_per_action_type.like.7d_click |
The average cost for each ‘like’ action attributed within a 7-day click-through attribution window. |
metric |
cost_per_action_type.link_click |
cost_per_action_type.link_click |
The average cost for each ‘link click’ action, where a link click is a click on an ad link to a specific destination. |
metric |
cost_per_action_type.link_click.1d_click |
cost_per_action_type.link_click.1d_click |
The average cost for each ‘link click’ action attributed within a 1-day click-through attribution window. |
metric |
cost_per_action_type.link_click.28d_click |
cost_per_action_type.link_click.28d_click |
The average cost for each ‘link click’ action attributed within a 28-day click-through attribution window. |
metric |
cost_per_action_type.link_click.7d_click |
cost_per_action_type.link_click.7d_click |
The average cost for each ‘link click’ action attributed within a 7-day click-through attribution window. |
metric |
cost_per_action_type.mention |
cost_per_action_type.mention |
The average cost incurred for each ‘mention’ action attributed to your ads. |
dimension |
cost_per_action_type.messenger.block |
cost_per_action_type.messenger.block |
The average cost incurred for each instance of a user blocking messaging after an ad interaction. |
dimension |
cost_per_action_type.messenger.reply |
cost_per_action_type.messenger.reply |
The average cost incurred for each reply in a Messenger conversation initiated by an ad. |
dimension |
cost_per_action_type.mobile_app_install |
cost_per_action_type.mobile_app_install |
The average cost for each ‘mobile app install’ action. |
dimension |
cost_per_action_type.mobile_app_retention |
cost_per_action_type.mobile_app_retention |
The average cost for retaining a user in a mobile app, attributed to your ads. |
dimension |
cost_per_action_type.mobile_app_roas |
cost_per_action_type.mobile_app_roas |
The average cost per mobile app return on ad spend (ROAS) action. |
dimension |
cost_per_action_type.new_mobile |
cost_per_action_type.new_mobile |
The average cost incurred for each new mobile-related action, such as an app install or first-time mobile engagement. |
dimension |
cost_per_action_type.offsite_complete_registration_add_meta_leads |
cost_per_action_type.offsite_complete_registration_add_meta_leads |
The average cost incurred for each complete registration event on an external website, which is also tracked as a lead in Meta systems. |
metric |
cost_per_action_type.offsite_complete_registration_add_meta_leads.1d_view |
cost_per_action_type.offsite_complete_registration_add_meta_leads.1d_view |
The cost per ‘Offsite Complete Registration Add Meta Leads’ action, attributed to a 1-day view. |
metric |
cost_per_action_type.offsite_complete_registration_add_meta_leads.7d_click |
cost_per_action_type.offsite_complete_registration_add_meta_leads.7d_click |
The cost per ‘Offsite Complete Registration Add Meta Leads’ action, attributed to a 7-day click. |
metric |
cost_per_action_type.offsite_contact_website_add_meta_leads |
cost_per_action_type.offsite_contact_website_add_meta_leads |
The average cost incurred for each contact event on an external website, which is also tracked as a lead in Meta systems. |
metric |
cost_per_action_type.offsite_contact_website_add_meta_leads.1d_view |
cost_per_action_type.offsite_contact_website_add_meta_leads.1d_view |
The cost per ‘Offsite Contact Website Add Meta Leads’ action, attributed to a 1-day view. |
metric |
cost_per_action_type.offsite_contact_website_add_meta_leads.7d_click |
cost_per_action_type.offsite_contact_website_add_meta_leads.7d_click |
The cost per ‘Offsite Contact Website Add Meta Leads’ action, attributed to a 7-day click. |
metric |
cost_per_action_type.offsite_content_view_add_meta_leads |
cost_per_action_type.offsite_content_view_add_meta_leads |
The average cost incurred for each content view event on an external website, which is also tracked as a lead in Meta systems. |
metric |
cost_per_action_type.offsite_content_view_add_meta_leads.1d_view |
cost_per_action_type.offsite_content_view_add_meta_leads.1d_view |
The cost per ‘Offsite Content View Add Meta Leads’ action, attributed to a 1-day view. |
metric |
cost_per_action_type.offsite_content_view_add_meta_leads.7d_click |
cost_per_action_type.offsite_content_view_add_meta_leads.7d_click |
The cost per ‘Offsite Content View Add Meta Leads’ action, attributed to a 7-day click. |
metric |
cost_per_action_type.offsite_conversion |
cost_per_action_type.offsite_conversion |
The average cost for each ‘offsite conversion’ action, which occurs outside of Meta-owned properties. |
dimension |
cost_per_action_type.offsite_conversion.add_to_cart |
cost_per_action_type.offsite_conversion.add_to_cart |
The average cost for each ‘add to cart’ conversion occurring on the advertiser’s website (offsite), attributed to your ads. |
dimension |
cost_per_action_type.offsite_conversion.checkout |
cost_per_action_type.offsite_conversion.checkout |
The average cost for each checkout conversion occurring on the advertiser’s website (offsite), attributed to your ads. |
dimension |
cost_per_action_type.offsite_conversion.custom |
cost_per_action_type.offsite_conversion.custom |
The average cost for each custom conversion defined as an offsite conversion, attributed to your ads. |
dimension |
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info |
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info |
The average cost for each ‘add payment info’ offsite conversion, tracked by the Facebook Pixel. |
dimension |
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart |
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart |
The average cost for each ‘add to cart’ offsite conversion, tracked by the Facebook Pixel. |
metric |
cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist |
cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist |
The average cost for each ‘add to wishlist’ offsite conversion, tracked by the Facebook Pixel. |
dimension |
cost_per_action_type.offsite_conversion.fb_pixel_complete_registration |
cost_per_action_type.offsite_conversion.fb_pixel_complete_registration |
The average cost for each ‘complete registration’ offsite conversion, tracked by the Facebook Pixel. |
dimension |
cost_per_action_type.offsite_conversion.fb_pixel_custom |
cost_per_action_type.offsite_conversion.fb_pixel_custom |
The average cost for each ‘custom’ offsite conversion, tracked by the Facebook Pixel. |
metric |
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout |
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout |
The average cost for each ‘initiate checkout’ offsite conversion, tracked by the Facebook Pixel. |
dimension |
cost_per_action_type.offsite_conversion.fb_pixel_lead |
cost_per_action_type.offsite_conversion.fb_pixel_lead |
The average cost for each ‘lead’ offsite conversion, tracked by the Facebook Pixel. |
dimension |
cost_per_action_type.offsite_conversion.fb_pixel_purchase |
cost_per_action_type.offsite_conversion.fb_pixel_purchase |
The average cost incurred for each purchase conversion recorded by a Facebook Pixel on an external website. |
dimension |
cost_per_action_type.offsite_conversion.fb_pixel_search |
cost_per_action_type.offsite_conversion.fb_pixel_search |
The average cost incurred for each search event tracked on an external website via the Facebook Pixel. |
dimension |
cost_per_action_type.offsite_conversion.fb_pixel_view_content |
cost_per_action_type.offsite_conversion.fb_pixel_view_content |
The average cost incurred for each content view event tracked on an external website via the Facebook Pixel. |
dimension |
cost_per_action_type.offsite_conversion.key_page_view |
cost_per_action_type.offsite_conversion.key_page_view |
The average cost for each key page view conversion occurring on the advertiser’s website (offsite), attributed to your ads. |
dimension |
cost_per_action_type.offsite_conversion.lead |
cost_per_action_type.offsite_conversion.lead |
The average cost for each lead conversion occurring on the advertiser’s website (offsite), attributed to your ads. |
dimension |
cost_per_action_type.offsite_conversion.other |
cost_per_action_type.offsite_conversion.other |
The average cost for other unspecified offsite conversions attributed to your ads. |
dimension |
cost_per_action_type.offsite_conversion.registration |
cost_per_action_type.offsite_conversion.registration |
The average cost for each registration conversion occurring on the advertiser’s website (offsite), attributed to your ads. |
dimension |
cost_per_action_type.offsite_engagement |
cost_per_action_type.offsite_engagement |
The average cost incurred for each engagement occurring outside of Meta platforms. |
dimension |
cost_per_action_type.offsite_search_add_meta_leads |
cost_per_action_type.offsite_search_add_meta_leads |
The average cost incurred for each search event on an external website, which is also tracked as a lead in Meta systems. |
metric |
cost_per_action_type.offsite_search_add_meta_leads.1d_view |
cost_per_action_type.offsite_search_add_meta_leads.1d_view |
The cost per ‘Offsite Search Add Meta Leads’ action, attributed to a 1-day view. |
metric |
cost_per_action_type.offsite_search_add_meta_leads.7d_click |
cost_per_action_type.offsite_search_add_meta_leads.7d_click |
The cost per ‘Offsite Search Add Meta Leads’ action, attributed to a 7-day click. |
metric |
cost_per_action_type.offsite_submit_application_add_meta_leads.1d_view |
cost_per_action_type.offsite_submit_application_add_meta_leads.1d_view |
The cost per ‘Offsite Submit Application Add Meta Leads’ action, attributed to a 1-day view. |
metric |
cost_per_action_type.offsite_submit_application_add_meta_leads.7d_click |
cost_per_action_type.offsite_submit_application_add_meta_leads.7d_click |
The cost per ‘Offsite Submit Application Add Meta Leads’ action, attributed to a 7-day click. |
metric |
cost_per_action_type.omni_achievement_unlocked |
cost_per_action_type.omni_achievement_unlocked |
The average cost incurred for each cross-platform achievement unlocked event. |
dimension |
cost_per_action_type.omni_activate_app |
cost_per_action_type.omni_activate_app |
The average cost incurred for each instance of an app being activated across various platforms (omni-channel). |
metric |
cost_per_action_type.omni_activate_app.1d_view |
cost_per_action_type.omni_activate_app.1d_view |
The cost incurred for an omni-channel app activation, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.omni_activate_app.7d_click |
cost_per_action_type.omni_activate_app.7d_click |
The cost incurred for each ‘activate app’ action across all platforms, attributed to an ad within a 7-day click-through window. |
metric |
cost_per_action_type.omni_add_to_cart |
cost_per_action_type.omni_add_to_cart |
The average cost incurred for each instance of an item being added to a shopping cart across various platforms (omni-channel). |
metric |
cost_per_action_type.omni_add_to_cart.1d_click |
cost_per_action_type.omni_add_to_cart.1d_click |
The cost for each time an item was added to a shopping cart, attributed within 1 day of someone clicking your ad. |
metric |
cost_per_action_type.omni_add_to_cart.1d_view |
cost_per_action_type.omni_add_to_cart.1d_view |
The cost for each time an item was added to a shopping cart, attributed within 1 day of someone viewing your ad. |
metric |
cost_per_action_type.omni_add_to_cart.7d_click |
cost_per_action_type.omni_add_to_cart.7d_click |
The cost for each time an item was added to a shopping cart, attributed within 7 days of someone clicking your ad. |
metric |
cost_per_action_type.omni_add_to_cart.7d_view |
cost_per_action_type.omni_add_to_cart.7d_view |
The cost for each time an item was added to a shopping cart, attributed within 7 days of someone viewing your ad. |
metric |
cost_per_action_type.omni_add_to_wishlist |
cost_per_action_type.omni_add_to_wishlist |
The average cost incurred for each instance of an item being added to a wishlist across various platforms (omni-channel). |
metric |
cost_per_action_type.omni_add_to_wishlist.1d_view |
cost_per_action_type.omni_add_to_wishlist.1d_view |
The cost per ‘Add to Wishlist’ event across various Meta platforms or integrated channels, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.omni_add_to_wishlist.7d_click |
cost_per_action_type.omni_add_to_wishlist.7d_click |
The cost per ‘Add to Wishlist’ event across various Meta platforms or integrated channels, attributed within 7 days of clicking the ad. |
metric |
cost_per_action_type.omni_app_install |
cost_per_action_type.omni_app_install |
The average cost incurred for each app installation across various platforms (omni-channel). |
dimension |
cost_per_action_type.omni_app_install.1d_view |
cost_per_action_type.omni_app_install.1d_view |
The cost incurred for an omni-channel app install, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.omni_app_install.7d_click |
cost_per_action_type.omni_app_install.7d_click |
The average cost for each Omni app install action, attributed within 7 days of clicking the ad. |
metric |
cost_per_action_type.omni_complete_registration |
cost_per_action_type.omni_complete_registration |
The average cost incurred for each completed registration across various platforms (omni-channel). |
metric |
cost_per_action_type.omni_complete_registration.1d_click |
cost_per_action_type.omni_complete_registration.1d_click |
The cost incurred for an omni-channel complete registration, attributed within 1 day of clicking the ad. |
metric |
cost_per_action_type.omni_complete_registration.1d_view |
cost_per_action_type.omni_complete_registration.1d_view |
The cost incurred for an omni-channel complete registration, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.omni_complete_registration.7d_click |
cost_per_action_type.omni_complete_registration.7d_click |
The cost for each omni-channel complete registration action, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.omni_complete_registration.7d_view |
cost_per_action_type.omni_complete_registration.7d_view |
The cost incurred for each ‘complete registration’ action across all platforms, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.omni_custom |
cost_per_action_type.omni_custom |
The average cost incurred for each custom action defined by the advertiser across various platforms (omni-channel). |
metric |
cost_per_action_type.omni_custom.1d_view |
cost_per_action_type.omni_custom.1d_view |
The cost incurred for an omni-channel custom action, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.omni_custom.7d_click |
cost_per_action_type.omni_custom.7d_click |
The cost incurred for each custom action across all platforms, attributed to an ad within a 7-day click-through window. |
metric |
cost_per_action_type.omni_initiated_checkout |
cost_per_action_type.omni_initiated_checkout |
The average cost incurred for each initiated checkout process across various platforms (omni-channel). |
metric |
cost_per_action_type.omni_initiated_checkout.1d_click |
cost_per_action_type.omni_initiated_checkout.1d_click |
The cost for each initiated checkout, attributed within 1 day of someone clicking your ad. |
metric |
cost_per_action_type.omni_initiated_checkout.1d_view |
cost_per_action_type.omni_initiated_checkout.1d_view |
The cost for each initiated checkout, attributed within 1 day of someone viewing your ad. |
metric |
cost_per_action_type.omni_initiated_checkout.7d_click |
cost_per_action_type.omni_initiated_checkout.7d_click |
The cost for each initiated checkout, attributed within 7 days of someone clicking your ad. |
metric |
cost_per_action_type.omni_initiated_checkout.7d_view |
cost_per_action_type.omni_initiated_checkout.7d_view |
The cost for each initiated checkout, attributed within 7 days of someone viewing your ad. |
metric |
cost_per_action_type.omni_landing_page_view |
cost_per_action_type.omni_landing_page_view |
The average cost for each landing page view, occurring both on and off Facebook platforms, attributed to your ads. |
metric |
cost_per_action_type.omni_landing_page_view.7d_click |
cost_per_action_type.omni_landing_page_view.7d_click |
The cost per ‘Omni Landing Page View’ action, attributed to a 7-day click. |
metric |
cost_per_action_type.omni_level_achieved |
cost_per_action_type.omni_level_achieved |
The average cost incurred for each cross-platform level achieved event. |
dimension |
cost_per_action_type.omni_purchase |
cost_per_action_type.omni_purchase |
The average cost incurred for each purchase transaction across various platforms (omni-channel). |
metric |
cost_per_action_type.omni_purchase.1d_click |
cost_per_action_type.omni_purchase.1d_click |
The cost for each purchase, attributed within 1 day of someone clicking your ad. |
metric |
cost_per_action_type.omni_purchase.1d_view |
cost_per_action_type.omni_purchase.1d_view |
The cost for each purchase, attributed within 1 day of someone viewing your ad. |
metric |
cost_per_action_type.omni_purchase.7d_click |
cost_per_action_type.omni_purchase.7d_click |
The cost for each purchase, attributed within 7 days of someone clicking your ad. |
metric |
cost_per_action_type.omni_purchase.7d_view |
cost_per_action_type.omni_purchase.7d_view |
The cost for each purchase, attributed within 7 days of someone viewing your ad. |
metric |
cost_per_action_type.omni_rate |
cost_per_action_type.omni_rate |
The average cost for each ‘omni rate’ action type. |
dimension |
cost_per_action_type.omni_search |
cost_per_action_type.omni_search |
The average cost incurred for each search performed across various platforms (omni-channel). |
metric |
cost_per_action_type.omni_search.1d_view |
cost_per_action_type.omni_search.1d_view |
The cost incurred for an omni-channel search action, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.omni_search.7d_click |
cost_per_action_type.omni_search.7d_click |
The cost for each search action, attributed within 7 days of someone clicking your ad. |
metric |
cost_per_action_type.omni_spend_credits |
cost_per_action_type.omni_spend_credits |
The average cost incurred for each cross-platform event where in-platform credits are spent. |
dimension |
cost_per_action_type.omni_tutorial_completion |
cost_per_action_type.omni_tutorial_completion |
The average cost incurred for each cross-platform tutorial completion event. |
dimension |
cost_per_action_type.omni_view_content |
cost_per_action_type.omni_view_content |
The average cost incurred for each view of content across various platforms (omni-channel). |
metric |
cost_per_action_type.omni_view_content.1d_click |
cost_per_action_type.omni_view_content.1d_click |
The cost for each content view, attributed within 1 day of someone clicking your ad. |
metric |
cost_per_action_type.omni_view_content.1d_view |
cost_per_action_type.omni_view_content.1d_view |
The cost for each content view, attributed within 1 day of someone viewing your ad. |
metric |
cost_per_action_type.omni_view_content.7d_click |
cost_per_action_type.omni_view_content.7d_click |
The cost for each content view, attributed within 7 days of someone clicking your ad. |
metric |
cost_per_action_type.omni_view_content.7d_view |
cost_per_action_type.omni_view_content.7d_view |
The cost for each content view, attributed within 7 days of someone viewing your ad. |
metric |
cost_per_action_type.onsite_app_add_to_cart |
cost_per_action_type.onsite_app_add_to_cart |
The average cost for each ‘add to cart’ event within a mobile application (onsite), attributed to your ads. |
dimension |
cost_per_action_type.onsite_app_purchase |
cost_per_action_type.onsite_app_purchase |
The average cost for each purchase event within a mobile application (onsite), attributed to your ads. |
dimension |
cost_per_action_type.onsite_app_view_content |
cost_per_action_type.onsite_app_view_content |
The average cost for each ‘view content’ event within a mobile application (onsite), attributed to your ads. |
metric |
cost_per_action_type.onsite_conversion |
cost_per_action_type.onsite_conversion |
The average cost for each conversion occurring directly on Facebook platforms (onsite), attributed to your ads. |
dimension |
cost_per_action_type.onsite_conversion.flow_complete |
cost_per_action_type.onsite_conversion.flow_complete |
The average cost for each ‘flow complete’ conversion occurring directly on Facebook platforms (onsite), attributed to your ads. |
dimension |
cost_per_action_type.onsite_conversion.lead |
cost_per_action_type.onsite_conversion.lead |
The cost incurred per each lead conversion that occurred directly on the platform. This is a specific action type available through the Insights API. |
metric |
cost_per_action_type.onsite_conversion.lead.1d_view |
cost_per_action_type.onsite_conversion.lead.1d_view |
The cost per ‘Lead’ conversion generated through your website or app on Meta platforms, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.onsite_conversion.lead.7d_click |
cost_per_action_type.onsite_conversion.lead.7d_click |
The average cost for each onsite lead conversion attributed within a 7-day click attribution window. |
metric |
cost_per_action_type.onsite_conversion.lead_grouped |
cost_per_action_type.onsite_conversion.lead_grouped |
The average cost incurred for each lead generated through onsite conversions, where similar lead actions are grouped. |
metric |
cost_per_action_type.onsite_conversion.lead_grouped.1d_click |
cost_per_action_type.onsite_conversion.lead_grouped.1d_click |
The cost for each grouped lead action, considered an onsite conversion, attributed within 1 day of a click on your ad. |
metric |
cost_per_action_type.onsite_conversion.lead_grouped.1d_view |
cost_per_action_type.onsite_conversion.lead_grouped.1d_view |
The cost per ‘Onsite Conversion Lead Grouped’ action, attributed to a 1-day view. |
metric |
cost_per_action_type.onsite_conversion.lead_grouped.7d_click |
cost_per_action_type.onsite_conversion.lead_grouped.7d_click |
The cost per ‘Onsite Conversion Lead Grouped’ action, attributed to a 7-day click. |
metric |
cost_per_action_type.onsite_conversion.messaging_block |
cost_per_action_type.onsite_conversion.messaging_block |
The average cost for each instance of a user blocking a messaging conversation as an onsite conversion, attributed to your ads. |
metric |
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d |
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d |
The cost incurred per each messaging conversation reply conversion that occurred directly on the platform, attributed within a 7-day click window. This is a specific action type available through the Insights API. |
metric |
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d |
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d |
The average cost for each messaging conversation started within 7 days as an onsite conversion, attributed to your ads. |
metric |
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.7d_click |
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.7d_click |
The cost incurred for each messaging conversation started within 7 days, attributed to an ad within a 7-day click-through window. |
metric |
cost_per_action_type.onsite_conversion.messaging_first_reply |
cost_per_action_type.onsite_conversion.messaging_first_reply |
The average cost for each first reply in a messaging conversation as an onsite conversion, attributed to your ads. |
metric |
cost_per_action_type.onsite_conversion.messaging_first_reply.7d_click |
cost_per_action_type.onsite_conversion.messaging_first_reply.7d_click |
The cost incurred for the first reply in a messaging conversation, attributed to an ad within a 7-day click-through window. |
metric |
cost_per_action_type.onsite_conversion.messaging_reply |
cost_per_action_type.onsite_conversion.messaging_reply |
The average cost for each reply in a messaging conversation as an onsite conversion, attributed to your ads. |
dimension |
cost_per_action_type.onsite_conversion.messaging_user_call_placed |
cost_per_action_type.onsite_conversion.messaging_user_call_placed |
The average cost for an “onsite conversion messaging user call placed” action. |
metric |
cost_per_action_type.onsite_conversion.messaging_user_call_placed.7d_click |
cost_per_action_type.onsite_conversion.messaging_user_call_placed.7d_click |
The cost incurred for each onsite conversion where a user placed a call via messaging, attributed within seven days of clicking the ad. |
metric |
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send |
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send |
The average cost incurred for each instance where a user sends a message within a messaging conversation that reaches a depth of two messages, representing an onsite conversion. |
metric |
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send |
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send |
The average cost incurred for each instance where a user sends a message within a messaging conversation that reaches a depth of three messages, representing an onsite conversion. |
metric |
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.1d_view |
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.1d_view |
The average cost for a user to send 3 messages within an on-site messaging conversation, attributed within 1 day of viewing an ad. |
metric |
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.7d_click |
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.7d_click |
The cost incurred for a user sending a third message in a messaging conversation, attributed to an ad within a 7-day click-through window. |
metric |
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.7d_click |
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.7d_click |
The average cost for a user to send 5 messages within an on-site messaging conversation, attributed within 7 days of clicking an ad. |
metric |
cost_per_action_type.onsite_conversion.messaging_welcome_message_view |
cost_per_action_type.onsite_conversion.messaging_welcome_message_view |
The cost incurred per each view of a messaging welcome message that occurred directly on the platform. This is a specific action type available through the Insights API. |
metric |
cost_per_action_type.onsite_conversion.messaging_welcome_message_view.1d_view |
cost_per_action_type.onsite_conversion.messaging_welcome_message_view.1d_view |
The cost incurred per each onsite messaging welcome message view conversion, attributed within a 1-day view window. This is a specific action type available through the Insights API. |
metric |
cost_per_action_type.onsite_conversion.messaging_welcome_message_view.7d_click |
cost_per_action_type.onsite_conversion.messaging_welcome_message_view.7d_click |
The average cost for each on-site conversion related to a messaging welcome message view within 7 days of clicking the ad. |
metric |
cost_per_action_type.onsite_conversion.post_save |
cost_per_action_type.onsite_conversion.post_save |
The average cost incurred for each onsite post save conversion, attributed to the ad. |
metric |
cost_per_action_type.onsite_conversion.post_save.1d_click |
cost_per_action_type.onsite_conversion.post_save.1d_click |
The cost for each time a post was saved, attributed within 1 day of someone clicking your ad. |
metric |
cost_per_action_type.onsite_conversion.post_save.7d_click |
cost_per_action_type.onsite_conversion.post_save.7d_click |
The cost for each time a post was saved, attributed within 7 days of someone clicking your ad. |
metric |
cost_per_action_type.onsite_conversion.purchase |
cost_per_action_type.onsite_conversion.purchase |
The average cost for each purchase conversion occurring directly on Facebook platforms (onsite), attributed to your ads. |
dimension |
cost_per_action_type.onsite_conversion.total_messaging_connection |
cost_per_action_type.onsite_conversion.total_messaging_connection |
The average cost incurred for each total messaging connection established as an onsite conversion on Meta platforms. |
metric |
cost_per_action_type.onsite_conversion.total_messaging_connection.7d_click |
cost_per_action_type.onsite_conversion.total_messaging_connection.7d_click |
The cost incurred for each total messaging connection, attributed to an ad within a 7-day click-through window. |
metric |
cost_per_action_type.onsite_web_add_to_cart |
cost_per_action_type.onsite_web_add_to_cart |
The average cost for each ‘add to cart’ event on a website as an onsite conversion, attributed to your ads. |
metric |
cost_per_action_type.onsite_web_add_to_cart.1d_click |
cost_per_action_type.onsite_web_add_to_cart.1d_click |
The cost incurred for an onsite web add-to-cart action, attributed within 1 day of clicking the ad. |
metric |
cost_per_action_type.onsite_web_add_to_cart.1d_view |
cost_per_action_type.onsite_web_add_to_cart.1d_view |
The cost incurred for an onsite web add-to-cart action, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.onsite_web_add_to_cart.7d_click |
cost_per_action_type.onsite_web_add_to_cart.7d_click |
The cost for each add to cart action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.onsite_web_add_to_cart.7d_view |
cost_per_action_type.onsite_web_add_to_cart.7d_view |
The cost incurred for each ‘add to cart’ action on a Meta-owned website, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.onsite_web_app_add_to_cart |
cost_per_action_type.onsite_web_app_add_to_cart |
The average cost for each ‘add to cart’ event that occurs via a web app, attributed to your ads. |
metric |
cost_per_action_type.onsite_web_app_add_to_cart.1d_click |
cost_per_action_type.onsite_web_app_add_to_cart.1d_click |
The cost incurred for an onsite web or app add-to-cart action, attributed within 1 day of clicking the ad. |
metric |
cost_per_action_type.onsite_web_app_add_to_cart.1d_view |
cost_per_action_type.onsite_web_app_add_to_cart.1d_view |
The cost incurred for an onsite web or app add-to-cart action, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.onsite_web_app_add_to_cart.7d_click |
cost_per_action_type.onsite_web_app_add_to_cart.7d_click |
The cost for each add to cart action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.onsite_web_app_add_to_cart.7d_view |
cost_per_action_type.onsite_web_app_add_to_cart.7d_view |
The cost incurred for each ‘add to cart’ action on a Meta-owned web application, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.onsite_web_app_event |
cost_per_action_type.onsite_web_app_event |
The average cost for each web app event (e.g., button clicks, page views), attributed to your ads. |
dimension |
cost_per_action_type.onsite_web_app_purchase |
cost_per_action_type.onsite_web_app_purchase |
The average cost for each purchase event that occurs via a web app, attributed to your ads. |
metric |
cost_per_action_type.onsite_web_app_purchase.1d_click |
cost_per_action_type.onsite_web_app_purchase.1d_click |
The cost incurred for an onsite web or app purchase, attributed within 1 day of clicking the ad. |
metric |
cost_per_action_type.onsite_web_app_purchase.1d_view |
cost_per_action_type.onsite_web_app_purchase.1d_view |
The cost incurred for an onsite web or app purchase, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.onsite_web_app_purchase.7d_click |
cost_per_action_type.onsite_web_app_purchase.7d_click |
The cost for each purchase action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.onsite_web_app_purchase.7d_view |
cost_per_action_type.onsite_web_app_purchase.7d_view |
The cost incurred for each purchase action on a Meta-owned web application, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.onsite_web_app_view_content |
cost_per_action_type.onsite_web_app_view_content |
The average cost for each ‘view content’ event that occurs via a web app, attributed to your ads. |
metric |
cost_per_action_type.onsite_web_app_view_content.1d_click |
cost_per_action_type.onsite_web_app_view_content.1d_click |
The cost incurred for an onsite web or app content view, attributed within 1 day of clicking the ad. |
metric |
cost_per_action_type.onsite_web_app_view_content.1d_view |
cost_per_action_type.onsite_web_app_view_content.1d_view |
The cost incurred for an onsite web or app content view, attributed within 1 day of viewing the ad. |
metric |
cost_per_action_type.onsite_web_app_view_content.7d_click |
cost_per_action_type.onsite_web_app_view_content.7d_click |
The cost for each content view action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.onsite_web_app_view_content.7d_view |
cost_per_action_type.onsite_web_app_view_content.7d_view |
The cost incurred for each ‘view content’ action on a Meta-owned web application, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.onsite_web_initiate_checkout |
cost_per_action_type.onsite_web_initiate_checkout |
The cost incurred per each initiation of a checkout process on the website that occurred directly on the platform. This is a specific action type available through the Insights API. |
metric |
cost_per_action_type.onsite_web_initiate_checkout.1d_view |
cost_per_action_type.onsite_web_initiate_checkout.1d_view |
The cost per ‘Onsite Web Initiate Checkout’ action, attributed to a 1-day view. |
metric |
cost_per_action_type.onsite_web_initiate_checkout.7d_click |
cost_per_action_type.onsite_web_initiate_checkout.7d_click |
The cost per ‘Onsite Web Initiate Checkout’ action, attributed to a 7-day click. |
metric |
cost_per_action_type.onsite_web_lead |
cost_per_action_type.onsite_web_lead |
The average cost for each lead generated on a website as an onsite conversion, attributed to your ads. |
metric |
cost_per_action_type.onsite_web_lead.1d_view |
cost_per_action_type.onsite_web_lead.1d_view |
The cost for each lead generated on the website, considered an onsite conversion, attributed within 1 day of an impression of your ad. |
metric |
cost_per_action_type.onsite_web_lead.7d_click |
cost_per_action_type.onsite_web_lead.7d_click |
The cost for each lead generated on the website, considered an onsite conversion, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.onsite_web_lead.7d_view |
cost_per_action_type.onsite_web_lead.7d_view |
The cost incurred for each ‘lead’ action on a Meta-owned website, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.onsite_web_purchase |
cost_per_action_type.onsite_web_purchase |
The average cost for each purchase on a website as an onsite conversion, attributed to your ads. |
metric |
cost_per_action_type.onsite_web_purchase.1d_click |
cost_per_action_type.onsite_web_purchase.1d_click |
The average cost for each onsite web purchase, attributed within 1 day of a click on your ad. |
metric |
cost_per_action_type.onsite_web_purchase.1d_view |
cost_per_action_type.onsite_web_purchase.1d_view |
The average cost for each onsite web purchase, attributed within 1 day of viewing your ad. |
metric |
cost_per_action_type.onsite_web_purchase.7d_click |
cost_per_action_type.onsite_web_purchase.7d_click |
The cost for each purchase action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.onsite_web_purchase.7d_view |
cost_per_action_type.onsite_web_purchase.7d_view |
The cost incurred for each ‘purchase’ action on a Meta-owned website, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.onsite_web_view_content |
cost_per_action_type.onsite_web_view_content |
The average cost for each ‘view content’ event on a website as an onsite conversion, attributed to your ads. |
metric |
cost_per_action_type.onsite_web_view_content.1d_click |
cost_per_action_type.onsite_web_view_content.1d_click |
The average cost for each onsite web content view, attributed within 1 day of a click on your ad. |
metric |
cost_per_action_type.onsite_web_view_content.1d_view |
cost_per_action_type.onsite_web_view_content.1d_view |
The average cost for each onsite web content view, attributed within 1 day of viewing your ad. |
metric |
cost_per_action_type.onsite_web_view_content.7d_click |
cost_per_action_type.onsite_web_view_content.7d_click |
The cost for each content view action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.onsite_web_view_content.7d_view |
cost_per_action_type.onsite_web_view_content.7d_view |
The cost incurred for each ‘view content’ action on a Meta-owned website, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.outbound_click |
cost_per_action_type.outbound_click |
The average cost incurred for each click that leads users away from Meta platforms to an external destination. |
dimension |
cost_per_action_type.page_engagement |
cost_per_action_type.page_engagement |
The average cost incurred for each page engagement action, attributed to the ad. |
metric |
cost_per_action_type.page_engagement.1d_click |
cost_per_action_type.page_engagement.1d_click |
The cost for each engagement with your Facebook Page, attributed within 1 day of someone clicking your ad. |
metric |
cost_per_action_type.page_engagement.1d_view |
cost_per_action_type.page_engagement.1d_view |
The cost for each engagement with your Facebook Page, attributed within 1 day of someone viewing your ad. |
metric |
cost_per_action_type.page_engagement.28d_click |
cost_per_action_type.page_engagement.28d_click |
The cost for each engagement with your Facebook Page, attributed within 28 days of someone clicking your ad. |
metric |
cost_per_action_type.page_engagement.7d_click |
cost_per_action_type.page_engagement.7d_click |
The cost for each engagement with your Facebook Page, attributed within 7 days of someone clicking your ad. |
metric |
cost_per_action_type.page_engagement.7d_view |
cost_per_action_type.page_engagement.7d_view |
The cost for each engagement with your Facebook Page, attributed within 7 days of someone viewing your ad. |
metric |
cost_per_action_type.page_story |
cost_per_action_type.page_story |
The average cost incurred for each action related to a Facebook Page story (e.g., viewing, interacting). |
dimension |
cost_per_action_type.photo_view |
cost_per_action_type.photo_view |
The average cost incurred for each view of a photo. |
metric |
cost_per_action_type.photo_view.1d_view |
cost_per_action_type.photo_view.1d_view |
The average cost for each photo view, attributed within 1 day of viewing your ad. |
metric |
cost_per_action_type.photo_view.28d_click |
cost_per_action_type.photo_view.28d_click |
The cost for each view of a photo, attributed within 28 days of someone clicking your ad. |
metric |
cost_per_action_type.post |
cost_per_action_type.post |
The average cost for each ‘post’ action type. |
metric |
cost_per_action_type.post.1d_view |
cost_per_action_type.post.1d_view |
The average cost for each post engagement, attributed within 1 day of viewing your ad. |
metric |
cost_per_action_type.post.28d_click |
cost_per_action_type.post.28d_click |
The cost for each interaction with a post, attributed within 28 days of someone clicking your ad. |
metric |
cost_per_action_type.post_engagement |
cost_per_action_type.post_engagement |
The average cost incurred for each post engagement action, attributed to the ad. |
metric |
cost_per_action_type.post_engagement.1d_click |
cost_per_action_type.post_engagement.1d_click |
The cost for each engagement on your post, attributed within 1 day of someone clicking your ad. |
metric |
cost_per_action_type.post_engagement.1d_view |
cost_per_action_type.post_engagement.1d_view |
The cost for each engagement on your post, attributed within 1 day of someone viewing your ad. |
metric |
cost_per_action_type.post_engagement.28d_click |
cost_per_action_type.post_engagement.28d_click |
The cost for each engagement on your post, attributed within 28 days of someone clicking your ad. |
metric |
cost_per_action_type.post_engagement.7d_click |
cost_per_action_type.post_engagement.7d_click |
The cost for each engagement on your post, attributed within 7 days of someone clicking your ad. |
metric |
cost_per_action_type.post_engagement.7d_view |
cost_per_action_type.post_engagement.7d_view |
The cost for each engagement on your post, attributed within 7 days of someone viewing your ad. |
metric |
cost_per_action_type.post_interaction_gross |
cost_per_action_type.post_interaction_gross |
The average cost incurred for each interaction with a post, including all types of engagements. |
metric |
cost_per_action_type.post_like |
cost_per_action_type.post_like |
The average cost incurred for each post-like action attributed to your ads. |
metric |
cost_per_action_type.post_like.1d_view |
cost_per_action_type.post_like.1d_view |
The average cost incurred for each post-like action attributed to your ads within 1 day of a view. |
metric |
cost_per_action_type.post_like.28d_click |
cost_per_action_type.post_like.28d_click |
The average cost incurred for each post-like action attributed to your ads within 28 days of a click. |
metric |
cost_per_action_type.post_reaction |
cost_per_action_type.post_reaction |
The average cost incurred for each reaction (e.g., like, love, haha) on a post. |
metric |
cost_per_action_type.post_reaction.1d_view |
cost_per_action_type.post_reaction.1d_view |
The average cost for each reaction to a post (like, love, wow, haha, sad, angry), attributed within 1 day of viewing your ad. |
metric |
cost_per_action_type.post_reaction.28d_click |
cost_per_action_type.post_reaction.28d_click |
The cost for each reaction to your post, attributed within 28 days of someone clicking your ad. |
metric |
cost_per_action_type.post_story |
cost_per_action_type.post_story |
The average cost incurred for each action related to a post story (e.g., viewing, interacting). |
dimension |
cost_per_action_type.purchase |
cost_per_action_type.purchase |
The average cost for each purchase action attributed to your ads. |
metric |
cost_per_action_type.purchase.1d_click |
cost_per_action_type.purchase.1d_click |
The average cost for each purchase, attributed within 1 day of a click on your ad. |
metric |
cost_per_action_type.purchase.1d_view |
cost_per_action_type.purchase.1d_view |
The average cost for each purchase, attributed within 1 day of viewing your ad. |
metric |
cost_per_action_type.purchase.7d_click |
cost_per_action_type.purchase.7d_click |
The cost for each purchase action, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.purchase.7d_view |
cost_per_action_type.purchase.7d_view |
The cost incurred for each ‘purchase’ action, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.receive_offer |
cost_per_action_type.receive_offer |
The average cost incurred for each instance of a user claiming or receiving an offer presented in an ad. |
dimension |
cost_per_action_type.rsvp |
cost_per_action_type.rsvp |
The average cost incurred for each RSVP (response) action related to an event. |
dimension |
cost_per_action_type.search |
cost_per_action_type.search |
The average cost for each search action attributed to your ads. |
metric |
cost_per_action_type.search.1d_view |
cost_per_action_type.search.1d_view |
The average cost for each search performed, attributed within 1 day of viewing your ad. |
metric |
cost_per_action_type.search.7d_click |
cost_per_action_type.search.7d_click |
The average cost for a “search” action, attributed within 7 days of a click. |
metric |
cost_per_action_type.store_visit_with_dwell |
cost_per_action_type.store_visit_with_dwell |
The average cost incurred for each physical store visit where a user spent a significant amount of time (dwelled), attributed to an ad. |
dimension |
cost_per_action_type.submit_application_total |
cost_per_action_type.submit_application_total |
The total average cost for each application submission, attributed to your ads. |
dimension |
cost_per_action_type.submit_application_website |
cost_per_action_type.submit_application_website |
The average cost for each application submission on your website, attributed to your ads. |
dimension |
cost_per_action_type.subscribe |
cost_per_action_type.subscribe |
The average cost for each subscribe action attributed to your ads. |
dimension |
cost_per_action_type.tab_view |
cost_per_action_type.tab_view |
The average cost incurred for each view of a tab or section within a Facebook Page or app. |
dimension |
cost_per_action_type.unlike |
cost_per_action_type.unlike |
The average cost incurred for each ‘unlike’ action attributed to your ads. |
metric |
cost_per_action_type.unlike.28d_click |
cost_per_action_type.unlike.28d_click |
The average cost incurred for each ‘unlike’ action attributed to your ads within 28 days of a click. |
metric |
cost_per_action_type.video_play |
cost_per_action_type.video_play |
The average cost incurred for each video play (3-second view) attributed to your ads. |
metric |
cost_per_action_type.video_play.1d_view |
cost_per_action_type.video_play.1d_view |
The average cost incurred for each video play (3-second view) attributed to your ads within 1 day of a view. |
metric |
cost_per_action_type.video_play.28d_click |
cost_per_action_type.video_play.28d_click |
The average cost incurred for each video play (3-second view) attributed to your ads within 28 days of a click. |
metric |
cost_per_action_type.video_view |
cost_per_action_type.video_view |
The average cost incurred for each view of a video ad. |
metric |
cost_per_action_type.video_view.1d_click |
cost_per_action_type.video_view.1d_click |
The cost for each video view, attributed within 1 day of someone clicking your ad. |
metric |
cost_per_action_type.video_view.1d_view |
cost_per_action_type.video_view.1d_view |
The cost for each video view, attributed within 1 day of someone viewing your ad. |
metric |
cost_per_action_type.video_view.28d_click |
cost_per_action_type.video_view.28d_click |
The cost for each video view, attributed within 28 days of someone clicking your ad. |
metric |
cost_per_action_type.video_view.7d_click |
cost_per_action_type.video_view.7d_click |
The cost for each video view, attributed within 7 days of someone clicking your ad. |
metric |
cost_per_action_type.video_view.7d_view |
cost_per_action_type.video_view.7d_view |
The cost for each video view, attributed within 7 days of someone viewing your ad. |
metric |
cost_per_action_type.view_content |
cost_per_action_type.view_content |
The average cost for each ‘view content’ action attributed to your ads. |
metric |
cost_per_action_type.view_content.1d_click |
cost_per_action_type.view_content.1d_click |
The average cost for each content view, attributed within 1 day of a click on your ad. |
metric |
cost_per_action_type.view_content.1d_view |
cost_per_action_type.view_content.1d_view |
The cost per ‘View Content’ action, attributed to a 1-day view. |
metric |
cost_per_action_type.view_content.7d_click |
cost_per_action_type.view_content.7d_click |
The cost per ‘View Content’ action, attributed to a 7-day click. |
metric |
cost_per_action_type.view_content.7d_view |
cost_per_action_type.view_content.7d_view |
The cost incurred for each ‘view content’ action, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_action_type.web_in_store_purchase |
cost_per_action_type.web_in_store_purchase |
The average cost incurred for each purchase that was initiated online (web) and subsequently completed in a physical store. |
metric |
cost_per_action_type.web_in_store_purchase.1d_click |
cost_per_action_type.web_in_store_purchase.1d_click |
The cost incurred per each web-to-in-store purchase conversion, attributed within a 1-day click window. This is a specific action type available through the Insights API. |
metric |
cost_per_action_type.web_in_store_purchase.1d_view |
cost_per_action_type.web_in_store_purchase.1d_view |
The cost for each web-to-in-store purchase, attributed within 1 day of an impression of your ad. |
metric |
cost_per_action_type.web_in_store_purchase.7d_click |
cost_per_action_type.web_in_store_purchase.7d_click |
The cost for each web-to-in-store purchase, attributed within 7 days of a click on your ad. |
metric |
cost_per_action_type.web_in_store_purchase.7d_view |
cost_per_action_type.web_in_store_purchase.7d_view |
The cost incurred for each ‘web in-store purchase’ action, attributed to an ad within a 7-day view-through window. |
metric |
cost_per_ad_click |
cost_per_ad_click |
The average cost for each click on your ad. |
metric |
cost_per_conversion |
cost_per_conversion |
The average cost for each conversion attributed to your ads. |
metric |
cost_per_conversion.contact_total |
cost_per_conversion.contact_total |
The cost incurred per ‘contact’ conversion. |
metric |
cost_per_conversion.contact_total.7d_click |
cost_per_conversion.contact_total.7d_click |
The cost incurred for each total contact conversion, attributed to ad clicks within a 7-day window. |
metric |
cost_per_conversion.contact_website |
cost_per_conversion.contact_website |
The cost incurred per ‘contact’ conversion occurring via website. |
metric |
cost_per_conversion.contact_website.7d_click |
cost_per_conversion.contact_website.7d_click |
The cost incurred for each website contact conversion attributed within 7 days of a click on your ad. |
metric |
cost_per_conversion.customize_product_total |
cost_per_conversion.customize_product_total |
The cost incurred per ‘customize product’ conversion. |
metric |
cost_per_conversion.customize_product_website |
cost_per_conversion.customize_product_website |
The cost incurred per ‘customize product’ conversion occurring via website. |
metric |
cost_per_conversion.donate_total |
cost_per_conversion.donate_total |
The cost incurred for each donation conversion, including both on-site and off-site actions. |
metric |
cost_per_conversion.donate_website |
cost_per_conversion.donate_website |
The cost incurred for each donation conversion that occurred on your website. |
metric |
cost_per_conversion.find_location_total |
cost_per_conversion.find_location_total |
The cost incurred per ‘find location’ conversion. |
metric |
cost_per_conversion.find_location_website |
cost_per_conversion.find_location_website |
The cost incurred per ‘find location’ conversion occurring via website. |
metric |
cost_per_conversion.schedule_total |
cost_per_conversion.schedule_total |
The average cost incurred for each conversion, calculated over the total scheduled duration of the campaign or ad set. |
metric |
cost_per_conversion.schedule_total.1d_view |
cost_per_conversion.schedule_total.1d_view |
The average cost for each ‘schedule’ conversion (total across platforms) attributed within a 1-day view attribution window. |
metric |
cost_per_conversion.schedule_website |
cost_per_conversion.schedule_website |
The average cost incurred for each conversion event related to scheduling that occurred specifically on a website. |
metric |
cost_per_conversion.schedule_website.1d_view |
cost_per_conversion.schedule_website.1d_view |
The average cost for each ‘schedule’ conversion on a website attributed within a 1-day view attribution window. |
metric |
cost_per_conversion.submit_application_total |
cost_per_conversion.submit_application_total |
The cost incurred per ‘submit application’ conversion. |
metric |
cost_per_conversion.submit_application_total.7d_click |
cost_per_conversion.submit_application_total.7d_click |
The average cost for each ‘submit application’ conversion (total across platforms) attributed within a 7-day click attribution window. |
metric |
cost_per_conversion.submit_application_website |
cost_per_conversion.submit_application_website |
The cost incurred per ‘submit application’ conversion occurring via website. |
metric |
cost_per_conversion.submit_application_website.7d_click |
cost_per_conversion.submit_application_website.7d_click |
The average cost for each ‘submit application’ conversion on a website attributed within a 7-day click attribution window. |
metric |
cost_per_conversion.subscribe_total |
cost_per_conversion.subscribe_total |
The cost incurred per ‘subscribe’ conversion. |
metric |
cost_per_conversion.subscribe_total.1d_view |
cost_per_conversion.subscribe_total.1d_view |
The cost incurred for each “subscribe” conversion, including both on-site and off-site actions, attributed within 1 day of viewing your ad. |
metric |
cost_per_conversion.subscribe_total.7d_click |
cost_per_conversion.subscribe_total.7d_click |
The cost for each subscription conversion across all channels, attributed within 7 days of a click on your ad. |
metric |
cost_per_conversion.subscribe_website |
cost_per_conversion.subscribe_website |
The cost incurred per ‘subscribe’ conversion occurring via website. |
metric |
cost_per_conversion.subscribe_website.1d_view |
cost_per_conversion.subscribe_website.1d_view |
The cost incurred for each “subscribe” conversion that occurred on your website, attributed within 1 day of viewing your ad. |
metric |
cost_per_conversion.subscribe_website.7d_click |
cost_per_conversion.subscribe_website.7d_click |
The cost for each website subscription conversion, attributed within 7 days of a click on your ad. |
metric |
cost_per_dda_countby_convs |
cost_per_dda_countby_convs |
The average cost per conversion, counted by the Data-Driven Attribution (DDA) model. |
metric |
cost_per_estimated_ad_recallers |
cost_per_estimated_ad_recallers |
The average cost to reach an estimated ad recaller. |
metric |
cost_per_inline_link_click |
cost_per_inline_link_click |
The average cost for each inline link click, which is a click on a link within the ad itself. |
metric |
cost_per_inline_post_engagement |
cost_per_inline_post_engagement |
The average cost for each engagement with your post directly within the ad. |
metric |
cost_per_one_thousand_ad_impression |
cost_per_one_thousand_ad_impression |
The average cost per one thousand ad impressions (CPM). |
metric |
cost_per_outbound_click |
cost_per_outbound_click |
The average cost for each click that takes people off Facebook to another website or app. |
metric |
cost_per_outbound_click.outbound_click |
cost_per_outbound_click.outbound_click |
The average cost for each outbound click, specifically for the ‘outbound_click’ action type. |
metric |
cost_per_outbound_click.outbound_clicks |
cost_per_outbound_click.outbound_clicks |
The average cost for each outbound click that leads off Facebook platforms, attributed to your ads. |
dimension |
cost_per_outbound_click.outbound_clicks.1d_view |
cost_per_outbound_click.outbound_clicks.1d_view |
The cost per ‘Outbound Clicks’ action, attributed to a 1-day view. |
dimension |
cost_per_outbound_click.outbound_clicks.7d_click |
cost_per_outbound_click.outbound_clicks.7d_click |
The cost per ‘Outbound Clicks’ action, attributed to a 7-day click. |
dimension |
cost_per_store_visit_action |
cost_per_store_visit_action |
The average cost for each store visit action attributed to your ads. |
dimension |
cost_per_thruplay |
cost_per_thruplay |
The average cost for each ThruPlay (a video view of at least 15 seconds, or nearly its full duration if shorter). This metric is in development. |
metric |
cost_per_thruplay.video_view |
cost_per_thruplay.video_view |
The average cost for each thruplay video view (a video view of at least 15 seconds, or nearly its entirety for shorter videos), attributed to your ads. |
metric |
cost_per_thruplay.video_view.1d_view |
cost_per_thruplay.video_view.1d_view |
The cost per ‘ThruPlay Video View’ action, attributed to a 1-day view. |
metric |
cost_per_thruplay.video_view.7d_click |
cost_per_thruplay.video_view.7d_click |
The cost per ‘ThruPlay Video View’ action, attributed to a 7-day click. |
metric |
cost_per_total_action |
cost_per_total_action |
The average cost for all actions attributed to your ads. |
metric |
cost_per_unique_action_type |
cost_per_unique_action_type |
The average cost of each unique action, which is an estimated metric. Note that many unique action type breakdowns for this field were deprecated on October 30, 2024. |
metric |
cost_per_unique_action_type.add_payment_info |
cost_per_unique_action_type.add_payment_info |
The average cost for each unique ‘add payment info’ action attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.add_to_cart |
cost_per_unique_action_type.add_to_cart |
The average cost for each unique ‘add to cart’ action attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.add_to_wishlist |
cost_per_unique_action_type.add_to_wishlist |
The average cost for each unique ‘add to wishlist’ action attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.app_custom_event |
cost_per_unique_action_type.app_custom_event |
The average cost for each unique custom event within your app, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.app_engagement |
cost_per_unique_action_type.app_engagement |
The average cost for each unique app engagement event attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.app_install |
cost_per_unique_action_type.app_install |
The average cost for each unique app install attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.app_story |
cost_per_unique_action_type.app_story |
The average cost incurred for each unique action related to an app story (e.g., viewing, interacting). |
dimension |
cost_per_unique_action_type.app_use |
cost_per_unique_action_type.app_use |
The average cost incurred for each unique instance of an app being used after an ad interaction. |
dimension |
cost_per_unique_action_type.checkin |
cost_per_unique_action_type.checkin |
The average cost incurred for each unique check-in action attributed to the ad. |
dimension |
cost_per_unique_action_type.comment |
cost_per_unique_action_type.comment |
The average cost incurred for each unique comment action. |
metric |
cost_per_unique_action_type.comment.1d_view |
cost_per_unique_action_type.comment.1d_view |
The estimated average cost incurred for each unique comment action attributed to your ads within 1 day of a view. (Note: Many unique action metrics are subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.comment.28d_click |
cost_per_unique_action_type.comment.28d_click |
The average cost for each unique comment action, attributed within 28 days of a click on your ad. |
metric |
cost_per_unique_action_type.complete_registration |
cost_per_unique_action_type.complete_registration |
The average cost for each unique complete registration action attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.credit_spent |
cost_per_unique_action_type.credit_spent |
The average cost incurred for each unique instance of in-platform credits being spent after an ad interaction. |
dimension |
cost_per_unique_action_type.full_view |
cost_per_unique_action_type.full_view |
The average cost for each unique ‘full view’ action type. |
dimension |
cost_per_unique_action_type.games.plays |
cost_per_unique_action_type.games.plays |
The average cost incurred for each unique game play initiated by an ad. |
dimension |
cost_per_unique_action_type.initiate_checkout |
cost_per_unique_action_type.initiate_checkout |
The average cost for each unique ‘initiate checkout’ action attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.instagram_profile_engagement |
cost_per_unique_action_type.instagram_profile_engagement |
The average cost incurred for each unique engagement with an Instagram profile driven by the ad. |
dimension |
cost_per_unique_action_type.interactive_component_tap |
cost_per_unique_action_type.interactive_component_tap |
The average cost incurred for each unique tap on an interactive component within an ad. |
metric |
cost_per_unique_action_type.landing_page_view |
cost_per_unique_action_type.landing_page_view |
The average cost incurred for each unique landing page view. |
metric |
cost_per_unique_action_type.lead |
cost_per_unique_action_type.lead |
The average cost for each unique lead generated attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
metric |
cost_per_unique_action_type.leadgen.other |
cost_per_unique_action_type.leadgen.other |
The average cost incurred for each unique lead generation action not covered by other specific leadgen types. |
metric |
cost_per_unique_action_type.leadgen_grouped |
cost_per_unique_action_type.leadgen_grouped |
The average cost incurred for each unique lead generation action categorized within a grouped set. |
metric |
cost_per_unique_action_type.like |
cost_per_unique_action_type.like |
The average cost for each unique ‘like’ action performed in response to your ad. |
metric |
cost_per_unique_action_type.like.28d_click |
cost_per_unique_action_type.like.28d_click |
The average cost for each unique ‘like’ reaction to your ad, attributed within 28 days of a click. |
metric |
cost_per_unique_action_type.link_click |
cost_per_unique_action_type.link_click |
The average cost for each unique link click on your ad. |
metric |
cost_per_unique_action_type.link_click.28d_click |
cost_per_unique_action_type.link_click.28d_click |
The average cost for each unique link click on your ad, attributed within 28 days of a click. |
metric |
cost_per_unique_action_type.link_click.7d_click |
cost_per_unique_action_type.link_click.7d_click |
The cost per unique ‘Link Click’ action, attributed to a 7-day click. |
metric |
cost_per_unique_action_type.mention |
cost_per_unique_action_type.mention |
The average cost incurred for each unique ‘mention’ action attributed to your ads. |
dimension |
cost_per_unique_action_type.messenger.block |
cost_per_unique_action_type.messenger.block |
The average cost incurred for each unique instance of a user blocking messaging after an ad interaction. |
dimension |
cost_per_unique_action_type.messenger.reply |
cost_per_unique_action_type.messenger.reply |
The average cost incurred for each unique reply in a Messenger conversation initiated by an ad. |
dimension |
cost_per_unique_action_type.mobile_app_install |
cost_per_unique_action_type.mobile_app_install |
The average cost for each unique mobile app install attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.mobile_app_retention |
cost_per_unique_action_type.mobile_app_retention |
The average cost for retaining a unique user in a mobile app, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.mobile_app_roas |
cost_per_unique_action_type.mobile_app_roas |
The average cost per unique mobile app return on ad spend (ROAS) action. |
dimension |
cost_per_unique_action_type.new_mobile |
cost_per_unique_action_type.new_mobile |
The average cost incurred for each unique new mobile-related action, such as an app install or first-time mobile engagement. |
dimension |
cost_per_unique_action_type.offsite_conversion |
cost_per_unique_action_type.offsite_conversion |
The average cost for each unique offsite conversion event attributed to your ad, occurring on an external website or app. |
dimension |
cost_per_unique_action_type.offsite_conversion.add_to_cart |
cost_per_unique_action_type.offsite_conversion.add_to_cart |
The average cost for each unique ‘add to cart’ conversion occurring on the advertiser’s website (offsite), attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.offsite_conversion.checkout |
cost_per_unique_action_type.offsite_conversion.checkout |
The average cost for each unique checkout conversion occurring on the advertiser’s website (offsite), attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.offsite_conversion.custom |
cost_per_unique_action_type.offsite_conversion.custom |
The average cost for each unique custom conversion defined as an offsite conversion, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_payment_info |
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_payment_info |
The average cost for each unique ‘add payment info’ event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_cart |
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_cart |
The average cost for each unique ‘add to cart’ event on your website, tracked by the Facebook Pixel, attributed to your ad. |
dimension |
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_wishlist |
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_wishlist |
The average cost for each unique ‘add to wishlist’ event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.offsite_conversion.fb_pixel_complete_registration |
cost_per_unique_action_type.offsite_conversion.fb_pixel_complete_registration |
The average cost for each unique complete registration event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.offsite_conversion.fb_pixel_custom |
cost_per_unique_action_type.offsite_conversion.fb_pixel_custom |
The average cost for each unique custom offsite conversion event on your website, tracked by the Facebook Pixel, attributed to your ad. |
dimension |
cost_per_unique_action_type.offsite_conversion.fb_pixel_initiate_checkout |
cost_per_unique_action_type.offsite_conversion.fb_pixel_initiate_checkout |
The average cost for each unique ‘initiate checkout’ event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.offsite_conversion.fb_pixel_lead |
cost_per_unique_action_type.offsite_conversion.fb_pixel_lead |
The average cost for each unique ‘lead’ event on your website, tracked by the Facebook Pixel, attributed to your ad. |
dimension |
cost_per_unique_action_type.offsite_conversion.fb_pixel_purchase |
cost_per_unique_action_type.offsite_conversion.fb_pixel_purchase |
The average cost for each unique purchase event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.offsite_conversion.fb_pixel_search |
cost_per_unique_action_type.offsite_conversion.fb_pixel_search |
The average cost for each unique search event recorded by the Facebook Pixel on the advertiser’s website, attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.offsite_conversion.fb_pixel_view_content |
cost_per_unique_action_type.offsite_conversion.fb_pixel_view_content |
The average cost for each unique ‘view content’ event on your website, tracked by the Facebook Pixel, attributed to your ad. |
dimension |
cost_per_unique_action_type.offsite_conversion.key_page_view |
cost_per_unique_action_type.offsite_conversion.key_page_view |
The average cost for each unique key page view conversion occurring on the advertiser’s website (offsite), attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.offsite_conversion.lead |
cost_per_unique_action_type.offsite_conversion.lead |
The average cost for each unique lead conversion occurring on the advertiser’s website (offsite), attributed to your ads. Note: Many unique metrics, including this one, are subject to deprecation from the Ads Insights API on October 30, 2024. |
dimension |
cost_per_unique_action_type.offsite_conversion.other |
cost_per_unique_action_type.offsite_conversion.other |
The cost incurred for each unique instance of an unspecified conversion action that occurs offsite, meaning outside of Meta platforms. |
dimension |
cost_per_unique_action_type.offsite_conversion.registration |
cost_per_unique_action_type.offsite_conversion.registration |
The cost incurred for each unique registration event occurring offsite, tracked outside of Meta platforms. |
dimension |
cost_per_unique_action_type.offsite_engagement |
cost_per_unique_action_type.offsite_engagement |
The cost incurred for each unique engagement event occurring offsite, tracked outside of Meta platforms. |
dimension |
cost_per_unique_action_type.omni_achievement_unlocked |
cost_per_unique_action_type.omni_achievement_unlocked |
The cost incurred for each unique instance of an ‘achievement unlocked’ event across Meta technologies. |
dimension |
cost_per_unique_action_type.omni_activate_app |
cost_per_unique_action_type.omni_activate_app |
The cost incurred for each unique mobile app activation event across Meta technologies. |
metric |
cost_per_unique_action_type.omni_add_to_cart |
cost_per_unique_action_type.omni_add_to_cart |
The cost incurred for each unique ‘add to cart’ event across Meta technologies. |
dimension |
cost_per_unique_action_type.omni_app_install |
cost_per_unique_action_type.omni_app_install |
The cost incurred for each unique mobile app install event across Meta technologies. |
metric |
cost_per_unique_action_type.omni_complete_registration |
cost_per_unique_action_type.omni_complete_registration |
The cost incurred for each unique ‘complete registration’ event across Meta technologies. |
dimension |
cost_per_unique_action_type.omni_custom |
cost_per_unique_action_type.omni_custom |
The cost incurred for each unique instance of a custom action type across Meta technologies, defined by the advertiser. |
metric |
cost_per_unique_action_type.omni_initiated_checkout |
cost_per_unique_action_type.omni_initiated_checkout |
The cost incurred for each unique ‘initiated checkout’ event across Meta technologies. |
dimension |
cost_per_unique_action_type.omni_level_achieved |
cost_per_unique_action_type.omni_level_achieved |
The cost incurred for each unique ‘level achieved’ event in a game or app across Meta technologies. |
dimension |
cost_per_unique_action_type.omni_purchase |
cost_per_unique_action_type.omni_purchase |
The cost incurred for each unique ‘purchase’ event across Meta technologies. |
dimension |
cost_per_unique_action_type.omni_rate |
cost_per_unique_action_type.omni_rate |
The average cost for each unique ‘omni rate’ action type. |
dimension |
cost_per_unique_action_type.omni_search |
cost_per_unique_action_type.omni_search |
The cost incurred for each unique ‘search’ event across Meta technologies. |
dimension |
cost_per_unique_action_type.omni_spend_credits |
cost_per_unique_action_type.omni_spend_credits |
The cost incurred for each unique ‘spend credits’ event in a game or app across Meta technologies. |
dimension |
cost_per_unique_action_type.omni_tutorial_completion |
cost_per_unique_action_type.omni_tutorial_completion |
The cost incurred for each unique ‘tutorial completion’ event in an app or game across Meta technologies. |
dimension |
cost_per_unique_action_type.omni_view_content |
cost_per_unique_action_type.omni_view_content |
The cost incurred for each unique ‘view content’ event across Meta technologies. |
metric |
cost_per_unique_action_type.onsite_app_add_to_cart |
cost_per_unique_action_type.onsite_app_add_to_cart |
The cost incurred for each unique ‘add to cart’ event within a mobile application on Meta platforms. |
dimension |
cost_per_unique_action_type.onsite_app_purchase |
cost_per_unique_action_type.onsite_app_purchase |
The cost incurred for each unique ‘purchase’ event within a mobile application on Meta platforms. |
dimension |
cost_per_unique_action_type.onsite_app_view_content |
cost_per_unique_action_type.onsite_app_view_content |
The cost incurred for each unique ‘view content’ event within a mobile application on Meta platforms. |
metric |
cost_per_unique_action_type.onsite_conversion |
cost_per_unique_action_type.onsite_conversion |
The cost incurred for each unique conversion event occurring directly on Meta platforms. |
dimension |
cost_per_unique_action_type.onsite_conversion.flow_complete |
cost_per_unique_action_type.onsite_conversion.flow_complete |
The cost incurred for each unique ‘flow complete’ conversion event occurring directly on Meta platforms, such as completing a multi-step process. |
dimension |
cost_per_unique_action_type.onsite_conversion.lead_grouped |
cost_per_unique_action_type.onsite_conversion.lead_grouped |
The cost incurred for each unique lead generation event occurring directly on Meta platforms, grouped for reporting. |
metric |
cost_per_unique_action_type.onsite_conversion.messaging_block |
cost_per_unique_action_type.onsite_conversion.messaging_block |
The cost incurred for each unique instance of a user blocking messages within Meta platforms. |
metric |
cost_per_unique_action_type.onsite_conversion.messaging_conversation_replied_7d |
cost_per_unique_action_type.onsite_conversion.messaging_conversation_replied_7d |
The cost incurred per each unique messaging conversation reply conversion that occurred directly on the platform, attributed within a 7-day click window. This metric counts each user only once, regardless of how many times they perform the action. |
metric |
cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d |
cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d |
The cost incurred for each unique messaging conversation started within a 7-day attribution window on Meta platforms. |
metric |
cost_per_unique_action_type.onsite_conversion.messaging_first_reply |
cost_per_unique_action_type.onsite_conversion.messaging_first_reply |
The cost incurred for each unique first reply in a messaging conversation on Meta platforms. |
metric |
cost_per_unique_action_type.onsite_conversion.messaging_reply |
cost_per_unique_action_type.onsite_conversion.messaging_reply |
The cost incurred for each unique reply in a messaging conversation on Meta platforms. |
dimension |
cost_per_unique_action_type.onsite_conversion.post_save |
cost_per_unique_action_type.onsite_conversion.post_save |
The cost incurred for each unique instance of a user saving a post on Meta platforms. |
metric |
cost_per_unique_action_type.onsite_conversion.purchase |
cost_per_unique_action_type.onsite_conversion.purchase |
The cost incurred for each unique purchase conversion event occurring directly on Meta platforms. |
dimension |
cost_per_unique_action_type.onsite_conversion.total_messaging_connection |
cost_per_unique_action_type.onsite_conversion.total_messaging_connection |
The cost incurred per each unique total messaging connection that occurred directly on the platform. This metric counts each user only once, regardless of how many times they initiate a connection. |
metric |
cost_per_unique_action_type.onsite_web_add_to_cart |
cost_per_unique_action_type.onsite_web_add_to_cart |
The cost incurred for each unique ‘add to cart’ event on a website integrated with Meta platforms. |
dimension |
cost_per_unique_action_type.onsite_web_app_add_to_cart |
cost_per_unique_action_type.onsite_web_app_add_to_cart |
The average cost incurred for each unique ‘add to cart’ action within a web application on Meta platforms. |
dimension |
cost_per_unique_action_type.onsite_web_app_event |
cost_per_unique_action_type.onsite_web_app_event |
The average cost incurred for each unique event within a web application on Meta platforms. |
dimension |
cost_per_unique_action_type.onsite_web_app_purchase |
cost_per_unique_action_type.onsite_web_app_purchase |
The average cost incurred for each unique purchase action within a web application on Meta platforms. |
dimension |
cost_per_unique_action_type.onsite_web_app_view_content |
cost_per_unique_action_type.onsite_web_app_view_content |
The average cost incurred for each unique ‘view content’ action within a web application on Meta platforms. |
metric |
cost_per_unique_action_type.onsite_web_purchase |
cost_per_unique_action_type.onsite_web_purchase |
The cost incurred for each unique purchase event on a website integrated with Meta platforms. |
dimension |
cost_per_unique_action_type.onsite_web_view_content |
cost_per_unique_action_type.onsite_web_view_content |
The cost incurred for each unique ‘view content’ event on a website integrated with Meta platforms. |
metric |
cost_per_unique_action_type.outbound_click |
cost_per_unique_action_type.outbound_click |
The cost incurred for each unique click that leads users away from Meta platforms. |
dimension |
cost_per_unique_action_type.page_engagement |
cost_per_unique_action_type.page_engagement |
The average cost for each unique engagement with your Facebook Page, such as likes, comments, or shares, attributed to your ad. |
metric |
cost_per_unique_action_type.page_engagement.1d_view |
cost_per_unique_action_type.page_engagement.1d_view |
The cost for a unique page engagement action attributed within 1 day of an ad view. |
metric |
cost_per_unique_action_type.page_engagement.28d_click |
cost_per_unique_action_type.page_engagement.28d_click |
The average cost for each unique engagement with your Facebook Page, attributed within 28 days of a click on your ad. |
metric |
cost_per_unique_action_type.page_story |
cost_per_unique_action_type.page_story |
The average cost incurred for each unique action related to a Facebook Page story (e.g., viewing, interacting). |
metric |
cost_per_unique_action_type.page_story.1d_view |
cost_per_unique_action_type.page_story.1d_view |
The cost per unique ‘page_story’ action (such as an interaction with a page post) attributed within 1 day of a view. Note: ‘cost_per_unique_action_type’ metrics, particularly with specific action_type breakdowns, were deprecated as of October 30, 2024. |
metric |
cost_per_unique_action_type.page_story.28d_click |
cost_per_unique_action_type.page_story.28d_click |
The cost per unique ‘page_story’ action (such as an interaction with a page post) attributed within 28 days of a click. Note: ‘cost_per_unique_action_type’ metrics, particularly with specific action_type breakdowns, were deprecated as of October 30, 2024. |
metric |
cost_per_unique_action_type.photo_view |
cost_per_unique_action_type.photo_view |
The average cost for each unique view of a photo presented in your ad. |
metric |
cost_per_unique_action_type.photo_view.1d_view |
cost_per_unique_action_type.photo_view.1d_view |
The estimated average cost incurred for each unique photo view action attributed to your ads within 1 day of a view. (Note: Many unique action metrics are subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.photo_view.28d_click |
cost_per_unique_action_type.photo_view.28d_click |
The average cost for each unique photo view, attributed within 28 days of a click on your ad. |
metric |
cost_per_unique_action_type.post |
cost_per_unique_action_type.post |
The average cost for each unique action related to your post, such as a share or comment, attributed to your ad. |
metric |
cost_per_unique_action_type.post.1d_view |
cost_per_unique_action_type.post.1d_view |
The estimated average cost incurred for each unique post action (e.g., shares, reactions) attributed to your ads within 1 day of a view. (Note: Many unique action metrics are subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.post.28d_click |
cost_per_unique_action_type.post.28d_click |
The average cost for each unique interaction with your ad post, attributed within 28 days of a click on your ad. |
metric |
cost_per_unique_action_type.post_engagement |
cost_per_unique_action_type.post_engagement |
The average cost for each unique engagement with your ad’s post content. |
metric |
cost_per_unique_action_type.post_engagement.1d_view |
cost_per_unique_action_type.post_engagement.1d_view |
The cost for a unique post engagement action attributed within 1 day of an ad view. |
metric |
cost_per_unique_action_type.post_engagement.28d_click |
cost_per_unique_action_type.post_engagement.28d_click |
The average cost for each unique engagement with your ad post, attributed within 28 days of a click on your ad. |
metric |
cost_per_unique_action_type.post_like |
cost_per_unique_action_type.post_like |
The estimated average cost incurred for each unique post-like action attributed to your ads. (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.post_like.1d_view |
cost_per_unique_action_type.post_like.1d_view |
The estimated average cost incurred for each unique post-like action attributed to your ads within 1 day of a view. (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.post_like.28d_click |
cost_per_unique_action_type.post_like.28d_click |
The estimated average cost incurred for each unique post-like action attributed to your ads within 28 days of a click. (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.post_reaction |
cost_per_unique_action_type.post_reaction |
The average cost for each unique reaction (like, love, wow, haha, sad, angry) to your ad’s post content. |
metric |
cost_per_unique_action_type.post_reaction.1d_view |
cost_per_unique_action_type.post_reaction.1d_view |
The estimated average cost incurred for each unique post reaction (e.g., Like, Love, Haha) attributed to your ads within 1 day of a view. (Note: Many unique action metrics are subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.post_reaction.28d_click |
cost_per_unique_action_type.post_reaction.28d_click |
The average cost for each unique reaction (Like, Love, Haha, Wow, Sad, Angry) to your ad post, attributed within 28 days of a click. |
metric |
cost_per_unique_action_type.post_story |
cost_per_unique_action_type.post_story |
The average cost incurred for each unique action related to a post story (e.g., viewing, interacting). |
metric |
cost_per_unique_action_type.post_story.1d_view |
cost_per_unique_action_type.post_story.1d_view |
The cost per unique ‘post_story’ action (such as an interaction with a post) attributed within 1 day of a view. Note: ‘cost_per_unique_action_type’ metrics, particularly with specific action_type breakdowns, were deprecated as of October 30, 2024. |
metric |
cost_per_unique_action_type.post_story.28d_click |
cost_per_unique_action_type.post_story.28d_click |
The cost per unique ‘post_story’ action (such as an interaction with a post) attributed within 28 days of a click. Note: ‘cost_per_unique_action_type’ metrics, particularly with specific action_type breakdowns, were deprecated as of October 30, 2024. |
metric |
cost_per_unique_action_type.purchase |
cost_per_unique_action_type.purchase |
The cost incurred for each unique purchase event. |
dimension |
cost_per_unique_action_type.receive_offer |
cost_per_unique_action_type.receive_offer |
The cost incurred for each unique instance of a user receiving an offer. |
dimension |
cost_per_unique_action_type.rsvp |
cost_per_unique_action_type.rsvp |
The cost incurred for each unique instance of a user RSVPing to an event. |
metric |
cost_per_unique_action_type.search |
cost_per_unique_action_type.search |
The cost incurred for each unique search event. |
dimension |
cost_per_unique_action_type.store_visit_with_dwell |
cost_per_unique_action_type.store_visit_with_dwell |
The cost incurred for each unique store visit with a specified dwell time. |
dimension |
cost_per_unique_action_type.submit_application_total |
cost_per_unique_action_type.submit_application_total |
The total cost incurred for each unique application submission event. |
dimension |
cost_per_unique_action_type.submit_application_website |
cost_per_unique_action_type.submit_application_website |
The cost incurred for each unique application submission event that occurred on a website. |
dimension |
cost_per_unique_action_type.subscribe |
cost_per_unique_action_type.subscribe |
The cost incurred for each unique subscription event. |
dimension |
cost_per_unique_action_type.tab_view |
cost_per_unique_action_type.tab_view |
The average cost incurred for each unique view of a tab or section within a Facebook Page or app. |
dimension |
cost_per_unique_action_type.unlike |
cost_per_unique_action_type.unlike |
The estimated average cost incurred for each unique ‘unlike’ action attributed to your ads. (Note: Many unique action metrics are subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.unlike.28d_click |
cost_per_unique_action_type.unlike.28d_click |
The estimated average cost incurred for each unique ‘unlike’ action attributed to your ads within 28 days of a click. (Note: Many unique action metrics are subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.video_play |
cost_per_unique_action_type.video_play |
The estimated average cost incurred for each unique video play (3-second view) attributed to your ads. (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.video_play.1d_view |
cost_per_unique_action_type.video_play.1d_view |
The estimated average cost incurred for each unique video play (3-second view) attributed to your ads within 1 day of a view. (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.video_play.28d_click |
cost_per_unique_action_type.video_play.28d_click |
The estimated average cost incurred for each unique video play (3-second view) attributed to your ads within 28 days of a click. (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
cost_per_unique_action_type.video_view |
cost_per_unique_action_type.video_view |
The average cost for each unique view of your video ad. |
metric |
cost_per_unique_action_type.video_view.1d_view |
cost_per_unique_action_type.video_view.1d_view |
The cost for a unique video view action attributed within 1 day of an ad view. |
metric |
cost_per_unique_action_type.video_view.28d_click |
cost_per_unique_action_type.video_view.28d_click |
The average cost for each unique video view, attributed within 28 days of a click on your ad. |
metric |
cost_per_unique_action_type.view_content |
cost_per_unique_action_type.view_content |
The cost incurred for each unique ‘view content’ event. |
dimension |
cost_per_unique_click |
cost_per_unique_click |
The average cost for each unique click on your ad. |
metric |
cost_per_unique_inline_link_click |
cost_per_unique_inline_link_click |
The average cost for each unique click on a link within your ad that leads to a destination on or off Meta platforms. |
metric |
cost_per_unique_outbound_click |
cost_per_unique_outbound_click |
The average cost for each unique click that takes people off Meta platforms. |
metric |
cost_per_unique_outbound_click.outbound_click |
cost_per_unique_outbound_click.outbound_click |
The average cost for each unique click that takes people off Meta platforms. |
metric |
cost_per_unique_outbound_click.outbound_clicks |
cost_per_unique_outbound_click.outbound_clicks |
The cost incurred for each unique click that leads users away from Meta platforms. |
dimension |
country |
country |
The country where the ad impression occurred, used as a breakdown dimension. |
dimension |
cpc |
cpc |
The average cost per click for your ad. |
metric |
cpm |
cpm |
The average cost per 1,000 impressions for your ad. |
metric |
cpp |
cpp |
The average cost per 1,000 people reached by your ad. |
metric |
created |
created |
The timestamp when an object (e.g., ad, campaign, post) was created. |
dimension |
creative_id |
creative_id |
The unique identifier for the ad creative. |
dimension |
creative_media_type |
creative_media_type |
The type of media used in the ad creative, such as image or video, used as a breakdown dimension. |
metric |
creative_name |
creative_name |
The name of the ad creative. |
dimension |
ctr |
ctr |
The click-through rate, calculated as the number of clicks divided by the number of impressions. |
metric |
currency |
currency |
The three-letter ISO 4217 currency code used for the ad account (e.g., USD, EUR). |
dimension |
date |
date |
The date for which the ad performance data is reported. |
dimension |
date_start |
date_start |
The start date for the ad campaign’s data reporting period. |
dimension |
date_stop |
date_stop |
The end date for the ad campaign’s data reporting period. |
dimension |
dda_countby_convs |
dda_countby_convs |
The number of conversions reported by Data-Driven Attribution (DDA). |
metric |
deeplink_clicks |
deeplink_clicks |
The number of clicks on a deep link that directs users to specific content within an app. |
metric |
description |
description |
A textual description of an ad creative or campaign component. |
dimension |
description_asset.id |
description_asset.id |
The unique identifier for the description text asset of an ad creative. |
metric |
description_asset.text |
description_asset.text |
The actual text content of the description asset of an ad creative. |
dimension |
device |
device |
The type of device (e.g., desktop, mobile) on which the ad was displayed or the conversion event occurred. |
dimension |
device_platform |
device_platform |
The platform of the device where the ad was shown (e.g., mobile, desktop), used as a breakdown dimension. |
dimension |
device_type |
device_type |
The type of device on which the ad was shown (e.g., desktop, mobile). |
dimension |
dma |
dma |
Designated Market Area (DMA) where the people you’ve reached are located, used as a breakdown for insights data. |
dimension |
download_uri |
download_uri |
A URL from which the invoice document can be downloaded. |
dimension |
due_date |
due_date |
The date by which the invoice payment is expected. |
dimension |
engagement_rate_ranking |
engagement_rate_ranking |
A ranking that indicates how an ad’s expected engagement rate compares to other ads targeting the same audience. |
metric |
entity |
entity |
The business or person who creates and manages ads on Facebook. |
dimension |
estimated_ad_recall_rate |
estimated_ad_recall_rate |
The estimated rate at which people will remember your ad. |
metric |
estimated_ad_recall_rate_lower_bound |
estimated_ad_recall_rate_lower_bound |
The lower estimate of the percentage of people who are expected to remember seeing an ad within two days. |
dimension |
estimated_ad_recall_rate_upper_bound |
estimated_ad_recall_rate_upper_bound |
The upper estimate of the percentage of people who are expected to remember seeing an ad within two days. |
dimension |
estimated_ad_recallers |
The estimated number of people who will remember seeing your ad. |
metric |
|
estimated_ad_recallers_lower_bound |
estimated_ad_recallers_lower_bound |
The lower estimate of the number of people who are expected to remember seeing an ad within two days. |
dimension |
estimated_ad_recallers_upper_bound |
estimated_ad_recallers_upper_bound |
The upper estimate of the number of people who are expected to remember seeing an ad within two days. |
dimension |
first_quartile |
first_quartile |
The number of times the video ad was played to at least 25% of its length. |
metric |
frequency |
frequency |
The average number of times each person saw your ad. |
metric |
frequency_value |
frequency_value |
The average number of times each person saw your ad. |
dimension |
full_view_impressions |
full_view_impressions |
The number of full views on your Page’s posts as a result of your ad. |
metric |
full_view_reach |
full_view_reach |
The number of Accounts Center accounts that performed a Full View on your ad. |
metric |
gender |
gender |
The gender of the audience reached by the ad, used as a breakdown dimension. |
dimension |
hourly_stats_aggregated_by_advertiser_time_zone |
hourly_stats_aggregated_by_advertiser_time_zone |
Hourly aggregated statistics based on the advertiser’s time zone. |
dimension |
hourly_stats_aggregated_by_audience_time_zone |
hourly_stats_aggregated_by_audience_time_zone |
Hourly aggregated statistics based on the audience’s time zone. |
dimension |
id |
id |
The unique identifier for an ad object (campaign, ad set, or ad). |
dimension |
image_asset.hash |
image_asset.hash |
The hash value of the image asset used in the ad creative. |
dimension |
image_asset.id |
image_asset.id |
The unique identifier for the image asset used in the ad creative. |
metric |
image_asset.image_crops |
image_asset.image_crops |
Details about how the image asset was cropped for different ad placements. |
dimension |
image_asset.name |
image_asset.name |
The name of the image asset used in the ad creative. |
dimension |
image_asset.url |
image_asset.url |
The URL of the image asset used in the ad creative. |
dimension |
impression_device |
impression_device |
The type of device on which the ad impression was delivered (e.g., desktop, mobile), used as a breakdown dimension. |
dimension |
impressions |
impressions |
The total number of times your ad was shown. |
metric |
inline_link_click_ctr |
inline_link_click_ctr |
The click-through rate for clicks on links within your ad that lead to a destination on or off Meta platforms. |
metric |
inline_link_clicks |
inline_link_clicks |
The total number of clicks on links within your ad that lead to a destination on or off Meta platforms. |
metric |
inline_post_engagement |
inline_post_engagement |
The total number of engagements with your ad’s post content, occurring directly on the platform. |
metric |
instant_experience_clicks_to_open |
instant_experience_clicks_to_open |
The number of clicks that opened an Instant Experience. |
metric |
instant_experience_clicks_to_start |
instant_experience_clicks_to_start |
The number of clicks that started an Instant Experience. |
metric |
instant_experience_outbound_clicks |
instant_experience_outbound_clicks |
The number of clicks on links within an Instant Experience that direct users off Facebook-owned properties. |
metric |
instant_experience_outbound_clicks.outbound_click |
instant_experience_outbound_clicks.outbound_click |
The number of outbound clicks from an Instant Experience ad. |
metric |
interactive_component_tap |
interactive_component_tap |
The number of taps on interactive components within an ad. |
metric |
inventory_id |
inventory_id |
A unique identifier for the specific inventory item featured in the ad. |
dimension |
invoice_date |
invoice_date |
The date when the invoice was issued. |
dimension |
invoice_date_iso |
invoice_date_iso |
The date when the invoice was issued, in ISO 8601 format. |
dimension |
invoice_id |
invoice_id |
The unique identifier for a specific invoice or credit memo. |
dimension |
invoice_type |
invoice_type |
The classification of the invoice, e.g., standard invoice or credit memo. |
dimension |
liability_type |
liability_type |
dimension |
|
line_item_id |
line_item_id |
A unique identifier for a specific item within an invoice or a detailed component of an ad campaign. |
dimension |
line_item_name |
line_item_name |
The name or description of a specific item within an invoice or a detailed component of an ad campaign. |
dimension |
link |
link |
The destination URL or identifier where users are directed after interacting with the ad. |
dimension |
link_url_asset.display_url |
link_url_asset.display_url |
The URL displayed for a link asset within the ad creative. |
dimension |
link_url_asset.id |
link_url_asset.id |
The unique identifier for a link asset used in the ad creative. |
metric |
link_url_asset.website_url |
link_url_asset.website_url |
The actual website URL that a link asset directs to. |
dimension |
midpoint |
midpoint |
The number of times the video ad was played to at least 50% of its length. |
metric |
mobile_app_purchase_roas |
mobile_app_purchase_roas |
The total return on ad spend (ROAS) from mobile app purchases. |
metric |
mobile_app_purchase_roas.mobile_app_roas |
mobile_app_purchase_roas.mobile_app_roas |
The return on ad spend (ROAS) specifically for purchases made within a mobile application, indicating the revenue generated for every dollar spent on ads targeting mobile app purchases. |
dimension |
mobile_app_purchase_roas.mobile_app_roas.1d_view |
mobile_app_purchase_roas.mobile_app_roas.1d_view |
The Return On Ad Spend (ROAS) for mobile app purchases, attributed to a 1-day view. |
dimension |
mobile_app_purchase_roas.mobile_app_roas.7d_click |
mobile_app_purchase_roas.mobile_app_roas.7d_click |
The Return On Ad Spend (ROAS) for mobile app purchases, attributed to a 7-day click. |
dimension |
objective |
objective |
The marketing objective chosen for the ad campaign. |
dimension |
outbound_clicks |
outbound_clicks |
The total number of clicks that took people off Meta platforms. |
metric |
outbound_clicks.outbound_click |
outbound_clicks.outbound_click |
The total number of clicks that took people off Meta platforms. |
metric |
outbound_clicks.outbound_clicks |
outbound_clicks.outbound_clicks |
The total number of clicks that took people off Meta platforms. |
dimension |
outbound_clicks.outbound_clicks.1d_view |
outbound_clicks.outbound_clicks.1d_view |
The number of clicks that led people off Facebook or Instagram, attributed to your ads within 1 day of viewing the ad. |
dimension |
outbound_clicks.outbound_clicks.7d_click |
outbound_clicks.outbound_clicks.7d_click |
The number of outbound clicks, attributed to a 7-day click. |
dimension |
outbound_clicks_ctr |
outbound_clicks_ctr |
The click-through rate for clicks that took people off Meta platforms. |
metric |
outbound_clicks_ctr.outbound_click |
outbound_clicks_ctr.outbound_click |
The click-through rate for clicks that took people off Meta platforms. |
metric |
outbound_clicks_ctr.outbound_clicks |
outbound_clicks_ctr.outbound_clicks |
The click-through rate (CTR) for outbound clicks, representing the percentage of impressions that resulted in a click leading to a destination outside of Meta platforms. |
dimension |
outbound_clicks_ctr.outbound_clicks.1d_view |
outbound_clicks_ctr.outbound_clicks.1d_view |
The Click-Through Rate (CTR) for outbound clicks, attributed to a 1-day view. |
dimension |
outbound_clicks_ctr.outbound_clicks.7d_click |
outbound_clicks_ctr.outbound_clicks.7d_click |
The Click-Through Rate (CTR) for outbound clicks, attributed to a 7-day click. |
dimension |
payment_status |
payment_status |
The current status of the invoice payment (e.g., paid, outstanding). |
dimension |
payment_term |
payment_term |
The agreed-upon conditions for invoice payment. |
dimension |
place_page_id |
place_page_id |
The ID of the Facebook Place Page involved in the ad impression or click. |
dimension |
place_page_name |
place_page_name |
The name of the place page associated with an impression or click. |
dimension |
platform_name |
platform_name |
The name of the advertising platform where the ads were served. |
dimension |
platform_position |
platform_position |
The specific placement of the ad within a platform (e.g., Facebook News Feed, Instagram Story), used as a breakdown dimension. |
dimension |
post_reaction_angry |
post_reaction_angry |
The number of ‘angry’ reactions to your ad’s post content. |
metric |
post_reaction_haha |
post_reaction_haha |
The number of ‘haha’ reactions to your ad’s post content. |
metric |
post_reaction_like |
post_reaction_like |
The number of ‘like’ reactions to your ad’s post content. |
metric |
post_reaction_love |
post_reaction_love |
The number of ‘love’ reactions to your ad’s post content. |
metric |
post_reaction_sad |
post_reaction_sad |
The number of ‘sad’ reactions to your ad’s post content. |
metric |
post_reaction_wow |
post_reaction_wow |
The number of ‘wow’ reactions to your ad’s post content. |
metric |
preview_shareable_link |
preview_shareable_link |
A shareable URL to preview the ad. |
dimension |
product_id |
product_id |
The unique identifier of a product, often used in dynamic ads and catalog feeds. |
dimension |
promoted_object |
promoted_object |
Represents the object being promoted by the ad, such as a Facebook page, post, or mobile application. |
dimension |
publisher_platform |
publisher_platform |
The platform where the ad was published (e.g., Facebook, Instagram, Audience Network), used as a breakdown dimension. |
dimension |
purchase_roas |
purchase_roas |
The return on ad spend (ROAS) from purchases attributed to your ad. |
metric |
purchase_roas.omni_purchase |
purchase_roas.omni_purchase |
The return on ad spend (ROAS) from omni-channel purchases attributed to your ad. |
metric |
purchase_roas.omni_purchase.1d_click |
purchase_roas.omni_purchase.1d_click |
The return on ad spend (ROAS) for omni-channel purchases, attributed within 1 day of an ad click. |
metric |
purchase_roas.omni_purchase.1d_view |
purchase_roas.omni_purchase.1d_view |
The return on ad spend (ROAS) for omni-channel purchases, attributed within 1 day of an ad view. |
metric |
purchase_roas.omni_purchase.28d_click |
purchase_roas.omni_purchase.28d_click |
The Return On Ad Spend (ROAS) from omni-channel purchases attributed within a 28-day click attribution window. |
metric |
purchase_roas.omni_purchase.7d_click |
purchase_roas.omni_purchase.7d_click |
The return on ad spend (ROAS) for omni-channel purchases, attributed within 7 days of an ad click. |
metric |
purchase_roas.omni_purchase.7d_view |
purchase_roas.omni_purchase.7d_view |
Return on Ad Spend (ROAS) for omni-channel purchases, attributed within a 7-day view window. |
metric |
qualifying_question_qualify_answer_rate |
qualifying_question_qualify_answer_rate |
The rate at which qualifying questions received qualifying answers. |
metric |
quality_ranking |
quality_ranking |
A ranking that indicates how an ad’s perceived quality compares to other ads targeting the same audience. |
metric |
quality_score_ectr |
quality_score_ectr |
The expected click-through rate score for the ad, indicating its relevance to the target audience. |
dimension |
quality_score_ecvr |
quality_score_ecvr |
The expected conversion rate score for the ad, indicating its likelihood to drive conversions. |
dimension |
reach |
The number of unique users who saw your ads. |
metric |
|
region |
region |
The geographical region where the ad impression occurred, used as a breakdown dimension. |
dimension |
results_by_adverity |
results_by_adverity |
Results data specifically processed or aggregated by the Adverity platform. |
metric |
scheduled |
scheduled |
The scheduled date and time for a post or ad to be published. |
dimension |
social_clicks |
social_clicks |
The number of clicks on social features within or related to your ads. |
metric |
social_impressions |
social_impressions |
The number of times your ads were displayed as a result of social context, such as when a user’s friend liked or commented on the ad. |
metric |
social_reach |
social_reach |
The number of unique people who saw your ads due to social context (e.g., a friend liked or commented on it). This metric is subject to deprecation. |
metric |
social_spend |
social_spend |
The amount of money spent on ads that generated social impressions. |
metric |
spend |
spend |
The total amount of money spent on your ad campaign. |
metric |
store_visit_actions |
store_visit_actions |
The total number of store visit actions. |
dimension |
store_visit_actions.store_visit |
store_visit_actions.store_visit |
The number of store visits. |
metric |
targeting_Android |
targeting_Android |
Targets users on Android devices. |
dimension |
targeting_Android_ver_x.x_and_above |
targeting_Android_ver_x.x_and_above |
Targets users on Android devices with operating system version x.x and above. |
dimension |
targeting_Android_ver_x.x_to y.y |
targeting_Android_ver_x.x_to y.y |
Targets users on Android devices with operating system versions ranging from x.x to y.y. |
dimension |
targeting_age_max |
targeting_age_max |
The maximum age set for the ad’s target audience. |
metric |
targeting_age_min |
targeting_age_min |
The minimum age set for the ad’s target audience. |
metric |
targeting_app_install_state |
targeting_app_install_state |
The targeting state related to app installs for an ad set, indicating whether the ad is optimized for new app installs or other app-related actions. |
dimension |
targeting_behaviors |
targeting_behaviors |
The specific behavioral categories used to target the audience for the ad. |
dimension |
targeting_cities |
targeting_cities |
The cities targeted by the ad. |
dimension |
targeting_college_years |
targeting_college_years |
The college years (e.g., Freshman, Sophomore) used for audience targeting. |
dimension |
targeting_connections |
targeting_connections |
The types of connections (e.g., people connected to your page) used for audience targeting. |
dimension |
targeting_countries |
targeting_countries |
The list of countries included in the ad’s target audience. |
dimension |
targeting_country_groups |
targeting_country_groups |
The groups of countries (e.g., ‘Free Trade Areas’) used for audience targeting. |
dimension |
targeting_custom_audiences |
targeting_custom_audiences |
The custom audiences included in the ad’s targeting. |
dimension |
targeting_custom_locations |
targeting_custom_locations |
The custom geographical locations (e.g., specific cities, zip codes) used for audience targeting. |
dimension |
targeting_custom_locations.address_string |
targeting_custom_locations.address_string |
The address string used for custom location targeting. |
dimension |
targeting_custom_locations.distance_unit |
targeting_custom_locations.distance_unit |
The unit of distance used for custom location targeting (e.g., miles, kilometers). |
dimension |
targeting_custom_locations.latitude |
targeting_custom_locations.latitude |
The latitude coordinate for custom location targeting. |
dimension |
targeting_custom_locations.longitude |
targeting_custom_locations.longitude |
The longitude coordinate for custom location targeting. |
dimension |
targeting_custom_locations.name |
targeting_custom_locations.name |
The name of the custom location being targeted. |
dimension |
targeting_custom_locations.radius |
targeting_custom_locations.radius |
The radius around a custom location used for targeting. |
dimension |
targeting_education_majors |
targeting_education_majors |
The educational majors used for audience targeting. |
dimension |
targeting_education_schools |
targeting_education_schools |
The educational institutions used for audience targeting. |
dimension |
targeting_education_statuses |
targeting_education_statuses |
The educational statuses (e.g., ‘In College’, ‘High School Grad’) used for audience targeting. |
dimension |
targeting_electoral_district |
targeting_electoral_district |
Targets users within a specific electoral district. |
dimension |
targeting_excluded_cities |
targeting_excluded_cities |
Excludes specific cities from ad targeting. |
dimension |
targeting_excluded_connections |
targeting_excluded_connections |
Excludes users connected to specific Pages, apps, or events from ad targeting. |
dimension |
targeting_excluded_countries |
targeting_excluded_countries |
Specifies the countries that are explicitly excluded from the ad campaign’s target audience. |
dimension |
targeting_excluded_country_groups |
targeting_excluded_country_groups |
Excludes groups of countries from ad targeting. |
dimension |
targeting_excluded_custom_audiences |
excluded_custom_audiences |
The custom audiences explicitly excluded from the ad’s targeting. |
dimension |
targeting_excluded_custom_locations |
targeting_excluded_custom_locations |
Excludes specific custom locations from ad targeting. |
dimension |
targeting_excluded_custom_locations.address_string |
targeting_excluded_custom_locations.address_string |
The address string used for excluding custom locations from targeting. |
dimension |
targeting_excluded_custom_locations.distance_unit |
targeting_excluded_custom_locations.distance_unit |
The unit of distance used for excluding custom locations from targeting. |
dimension |
targeting_excluded_custom_locations.latitude |
targeting_excluded_custom_locations.latitude |
The latitude coordinate for excluding custom locations from targeting. |
dimension |
targeting_excluded_custom_locations.longitude |
targeting_excluded_custom_locations.longitude |
The longitude coordinate for excluding custom locations from targeting. |
dimension |
targeting_excluded_custom_locations.name |
targeting_excluded_custom_locations.name |
The name of the custom location being excluded from targeting. |
dimension |
targeting_excluded_custom_locations.radius |
targeting_excluded_custom_locations.radius |
The radius around a custom location used for exclusion from targeting. |
dimension |
targeting_excluded_electoral_district |
targeting_excluded_electoral_district |
Excludes specific electoral districts from ad targeting. |
dimension |
targeting_excluded_geo_markets |
targeting_excluded_geo_markets |
Excludes specific geographic markets from ad targeting. |
dimension |
targeting_excluded_location_types |
targeting_excluded_location_types |
Excludes specific types of locations from ad targeting. |
dimension |
targeting_excluded_places |
targeting_excluded_places |
Excludes specific places from ad targeting. |
dimension |
targeting_excluded_regions |
targeting_excluded_regions |
Excludes specific regions or states from ad targeting. |
dimension |
targeting_excluded_user_device |
targeting_excluded_user_device |
Excludes specific user device types from ad targeting. |
dimension |
targeting_excluded_zips |
targeting_excluded_zips |
Excludes specific ZIP or postal codes from ad targeting. |
dimension |
targeting_family_statuses |
targeting_family_statuses |
The family statuses (e.g., ‘Married’, ‘Parents’) used for audience targeting. |
dimension |
targeting_flexible_spec |
targeting_flexible_spec |
Defines a flexible set of targeting criteria, often used for combining various audience targeting options such as interests, demographics, or behaviors with AND/OR logic. |
dimension |
targeting_friends_of_connections |
targeting_friends_of_connections |
Targets friends of people connected to your Pages, apps, or events. |
dimension |
targeting_genders |
targeting_genders |
The genders (e.g., ‘Male’, ‘Female’) used for audience targeting. |
metric |
targeting_geo_markets |
targeting_geo_markets |
The geographical markets targeted by the ad. |
dimension |
targeting_iOS |
targeting_iOS |
Targets users on iOS devices. |
dimension |
targeting_iOS_ver_x.x_and_above |
targeting_iOS_ver_x.x_and_above |
Targets users on iOS devices with operating system version x.x and above. |
dimension |
targeting_iOS_ver_x.x_to y.y |
targeting_iOS_ver_x.x_to y.y |
Targets users on iOS devices with operating system versions ranging from x.x to y.y. |
dimension |
targeting_income |
targeting_income |
The income levels used for audience targeting. |
dimension |
targeting_industries |
targeting_industries |
The industries used for audience targeting. |
dimension |
targeting_life_events |
targeting_life_events |
The life events (e.g., ‘New Parents’, ‘Newlywed’) used for audience targeting. |
dimension |
targeting_locales |
targeting_locales |
The languages or regions (locales) used for audience targeting. |
dimension |
targeting_location_types |
targeting_location_types |
The types of locations (e.g., ‘Home’, ‘Work’) used for audience targeting. |
dimension |
targeting_places |
targeting_places |
The specific places or points of interest used for audience targeting. |
dimension |
targeting_regions |
targeting_regions |
The geographical regions (e.g., states, provinces) used for audience targeting. |
dimension |
targeting_relationship_statuses |
targeting_relationship_statuses |
The relationship statuses (e.g., ‘Single’, ‘In a Relationship’) used for audience targeting. |
dimension |
targeting_user_adclusters_id |
targeting_user_adclusters_id |
The unique identifier for a user ad cluster used in audience targeting. |
dimension |
targeting_user_adclusters_name |
targeting_user_adclusters_name |
The name of the user ad cluster used in audience targeting. |
dimension |
targeting_user_adclusters_parent_category |
targeting_user_adclusters_parent_category |
The broader category that a user ad cluster belongs to, used in audience targeting. |
dimension |
targeting_user_adclusters_size |
targeting_user_adclusters_size |
The estimated size or number of users within a specific ad cluster used in audience targeting. |
dimension |
targeting_user_adclusters_type |
targeting_user_adclusters_type |
The classification or type of the user ad cluster used in audience targeting. |
dimension |
targeting_user_adclusters_type_name |
targeting_user_adclusters_type_name |
The descriptive name of the type of user ad cluster used in audience targeting. |
dimension |
targeting_user_device |
targeting_user_device |
The type of device targeted by the ad (e.g., mobile, desktop). |
dimension |
targeting_user_os |
targeting_user_os |
Targets users based on their operating system. |
dimension |
targeting_wireless_carrier |
targeting_wireless_carrier |
Targets users based on their wireless carrier. |
dimension |
targeting_work_employers |
targeting_work_employers |
The employers used for audience targeting. |
dimension |
targeting_zips |
targeting_zips |
The zip codes used for ad targeting. |
dimension |
third_quartile |
third_quartile |
The number of times the video ad was played to at least 75% of its length. |
metric |
title_asset.id |
title_asset.id |
The unique identifier for the title text asset of an ad creative. |
metric |
title_asset.text |
title_asset.text |
The actual text content of the title asset of an ad creative. |
dimension |
total_action_value |
total_action_value |
The total value of all actions attributed to your ad. |
metric |
total_actions |
total_actions |
The total number of actions taken on or related to your ad, page, app, or event after the ad was served to someone. |
metric |
total_unique_actions |
total_unique_actions |
The total number of unique actions attributed to your ads. |
metric |
type |
type |
The general classification or category of an ad, action, or campaign. |
dimension |
unique_actions |
unique_actions |
The total number of unique actions attributed to your ad. |
metric |
unique_actions.add_payment_info |
unique_actions.add_payment_info |
The number of unique instances where users added payment information. |
dimension |
unique_actions.add_payment_info.1d_view |
unique_actions.add_payment_info.1d_view |
The number of unique ‘add payment info’ actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.add_payment_info.7d_click |
unique_actions.add_payment_info.7d_click |
The number of unique ‘add payment info’ actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.add_to_cart |
unique_actions.add_to_cart |
The number of unique instances where users added items to their cart. |
dimension |
unique_actions.add_to_cart.1d_view |
unique_actions.add_to_cart.1d_view |
The number of unique ‘add to cart’ actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.add_to_cart.7d_click |
unique_actions.add_to_cart.7d_click |
The number of unique ‘add to cart’ actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.add_to_wishlist |
unique_actions.add_to_wishlist |
The number of unique instances where users added items to their wishlist. |
dimension |
unique_actions.add_to_wishlist.1d_view |
unique_actions.add_to_wishlist.1d_view |
The number of unique ‘add to wishlist’ actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.add_to_wishlist.7d_click |
unique_actions.add_to_wishlist.7d_click |
The number of unique ‘add to wishlist’ actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.app_custom_event |
unique_actions.app_custom_event |
The number of unique custom events that occurred within a mobile application. |
dimension |
unique_actions.app_engagement |
unique_actions.app_engagement |
The number of unique engagement events within a mobile application. |
dimension |
unique_actions.app_engagement.1d_view |
unique_actions.app_engagement.1d_view |
The number of unique app engagement actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.app_engagement.7d_click |
unique_actions.app_engagement.7d_click |
The number of unique app engagement actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.app_install |
unique_actions.app_install |
The number of unique mobile app install events. |
dimension |
unique_actions.app_install.1d_view |
unique_actions.app_install.1d_view |
The number of unique app install actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.app_install.7d_click |
unique_actions.app_install.7d_click |
The number of unique app install actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.app_story |
unique_actions.app_story |
The number of unique actions related to an app story. |
dimension |
unique_actions.app_story.1d_view |
unique_actions.app_story.1d_view |
The number of unique app story actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.app_story.7d_click |
unique_actions.app_story.7d_click |
The number of unique app story actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.app_use |
unique_actions.app_use |
The number of unique instances of a mobile application being used. |
dimension |
unique_actions.app_use.1d_view |
unique_actions.app_use.1d_view |
The number of unique app use actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.app_use.7d_click |
unique_actions.app_use.7d_click |
The number of unique app use actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.call_confirm_grouped |
unique_actions.call_confirm_grouped |
The number of unique people who confirmed a grouped call action. |
metric |
unique_actions.call_confirm_grouped.7d_click |
unique_actions.call_confirm_grouped.7d_click |
The number of unique ‘Call Confirm Grouped’ actions, attributed to a 7-day click. |
metric |
unique_actions.checkin |
unique_actions.checkin |
The number of unique check-in events. |
dimension |
unique_actions.checkin.1d_view |
unique_actions.checkin.1d_view |
The number of unique check-in actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.checkin.7d_click |
unique_actions.checkin.7d_click |
The number of unique check-in actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.click_to_call_call_confirm |
unique_actions.click_to_call_call_confirm |
The number of unique people who confirmed a call after a click-to-call interaction. |
metric |
unique_actions.click_to_call_call_confirm.7d_click |
unique_actions.click_to_call_call_confirm.7d_click |
The number of unique ‘Click to Call Call Confirm’ actions, attributed to a 7-day click. |
metric |
unique_actions.comment |
unique_actions.comment |
The number of unique ‘comment’ actions attributed to your ad. |
dimension |
unique_actions.comment.1d_view |
unique_actions.comment.1d_view |
The number of unique comment actions attributed to a 1-day view attribution window. |
metric |
unique_actions.comment.28d_click |
unique_actions.comment.28d_click |
The number of unique comment actions attributed within 28 days of an ad click. |
metric |
unique_actions.comment.7d_click |
unique_actions.comment.7d_click |
The number of unique comment actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.commerce_event |
unique_actions.commerce_event |
The number of unique commerce-related events. |
metric |
unique_actions.commerce_event.1d_view |
unique_actions.commerce_event.1d_view |
The number of unique ‘Commerce Event’ actions, attributed to a 1-day view. |
metric |
unique_actions.commerce_event.7d_click |
unique_actions.commerce_event.7d_click |
The number of unique ‘Commerce Event’ actions, attributed to a 7-day click. |
metric |
unique_actions.complete_registration |
unique_actions.complete_registration |
The number of unique instances where users completed a registration. |
dimension |
unique_actions.complete_registration.1d_view |
unique_actions.complete_registration.1d_view |
The number of unique complete registration actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.complete_registration.7d_click |
unique_actions.complete_registration.7d_click |
The number of unique complete registration actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.credit_spent |
unique_actions.credit_spent |
The number of unique instances where users spent credits in a game or app. |
dimension |
unique_actions.credit_spent.1d_view |
unique_actions.credit_spent.1d_view |
The number of unique ‘credit spent’ actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.credit_spent.7d_click |
unique_actions.credit_spent.7d_click |
The number of unique ‘credit spent’ actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.full_view |
unique_actions.full_view |
The number of unique full views of your ad. |
dimension |
unique_actions.full_view.1d_view |
unique_actions.full_view.1d_view |
The number of unique ‘full view’ actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.full_view.7d_click |
unique_actions.full_view.7d_click |
The number of unique ‘full view’ actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.games.plays |
unique_actions.games.plays |
The number of unique game plays. |
dimension |
unique_actions.games.plays.1d_view |
unique_actions.games.plays.1d_view |
The number of unique ‘game plays’ actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.games.plays.7d_click |
unique_actions.games.plays.7d_click |
The number of unique ‘game plays’ actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.group_join |
unique_actions.group_join |
The number of unique users who joined a group as a result of the ad. This is a unique action type available through the Insights API. |
metric |
unique_actions.initiate_checkout |
unique_actions.initiate_checkout |
The number of unique instances where users initiated a checkout process. |
dimension |
unique_actions.initiate_checkout.1d_view |
unique_actions.initiate_checkout.1d_view |
The number of unique ‘initiate checkout’ actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.initiate_checkout.7d_click |
unique_actions.initiate_checkout.7d_click |
The number of unique ‘initiate checkout’ actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.instagram_profile_engagement |
unique_actions.instagram_profile_engagement |
The number of unique engagement events with an Instagram profile. |
dimension |
unique_actions.instagram_profile_engagement.1d_view |
unique_actions.instagram_profile_engagement.1d_view |
The number of unique Instagram profile engagement actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.instagram_profile_engagement.7d_click |
unique_actions.instagram_profile_engagement.7d_click |
The number of unique Instagram profile engagement actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.interactive_component_tap |
unique_actions.interactive_component_tap |
The number of unique taps on an interactive component within an ad or content. |
dimension |
unique_actions.interactive_component_tap.1d_view |
unique_actions.interactive_component_tap.1d_view |
The number of unique ‘interactive component tap’ actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.interactive_component_tap.7d_click |
unique_actions.interactive_component_tap.7d_click |
The number of unique ‘interactive component tap’ actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.landing_page_view |
unique_actions.landing_page_view |
The number of unique landing page views attributed to your ad. |
dimension |
unique_actions.landing_page_view.1d_view |
unique_actions.landing_page_view.1d_view |
The number of unique landing page view actions attributed to a 1-day view attribution window. |
dimension |
unique_actions.landing_page_view.7d_click |
unique_actions.landing_page_view.7d_click |
The number of unique landing page view actions attributed to a 7-day click attribution window. |
dimension |
unique_actions.lead |
unique_actions.lead |
The number of unique lead generation events. |
dimension |
unique_actions.lead.1d_view |
unique_actions.lead.1d_view |
The number of unique lead actions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.lead.7d_click |
unique_actions.lead.7d_click |
The number of unique lead actions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.leadgen.other |
unique_actions.leadgen.other |
The number of unique ‘lead generation’ actions (other than specific lead events) attributed to your ad. |
dimension |
unique_actions.leadgen.other.1d_view |
unique_actions.leadgen.other.1d_view |
The number of unique lead generation (other) actions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.leadgen.other.7d_click |
unique_actions.leadgen.other.7d_click |
The number of unique lead generation (other) actions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.leadgen_grouped |
unique_actions.leadgen_grouped |
The number of unique lead generation events, grouped for reporting. |
dimension |
unique_actions.leadgen_grouped.1d_view |
unique_actions.leadgen_grouped.1d_view |
The number of unique grouped lead generation actions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.leadgen_grouped.7d_click |
unique_actions.leadgen_grouped.7d_click |
The number of unique grouped lead generation actions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.like |
unique_actions.like |
The number of unique ‘like’ actions attributed to your ad. |
metric |
unique_actions.like.1d_view |
unique_actions.like.1d_view |
The number of unique Page like actions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.like.28d_click |
unique_actions.like.28d_click |
The number of unique like actions attributed within 28 days of an ad click. |
metric |
unique_actions.like.7d_click |
unique_actions.like.7d_click |
The number of unique Page like actions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.link_click |
unique_actions.link_click |
The number of unique link clicks attributed to your ad. |
metric |
unique_actions.link_click.1d_click |
unique_actions.link_click.1d_click |
The number of unique people who clicked a link, attributed to a 1-day click-through window. |
metric |
unique_actions.link_click.1d_view |
unique_actions.link_click.1d_view |
The number of unique link clicks attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.link_click.28d_click |
unique_actions.link_click.28d_click |
The number of unique link click actions attributed within 28 days of an ad click. |
metric |
unique_actions.link_click.7d_click |
unique_actions.link_click.7d_click |
The number of unique link clicks attributed to an ad within 7 days of a click. |
dimension |
unique_actions.mention |
unique_actions.mention |
The number of unique times your ad was mentioned. |
dimension |
unique_actions.mention.1d_view |
unique_actions.mention.1d_view |
The number of unique mentions (actions) attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.mention.7d_click |
unique_actions.mention.7d_click |
The number of unique mentions (actions) attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.messenger.block |
unique_actions.messenger.block |
The number of unique instances where users blocked messages in Messenger. |
dimension |
unique_actions.messenger.block.1d_view |
unique_actions.messenger.block.1d_view |
The number of unique Messenger block actions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.messenger.block.7d_click |
unique_actions.messenger.block.7d_click |
The number of unique Messenger block actions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.messenger.reply |
unique_actions.messenger.reply |
The number of unique replies in a Messenger conversation. |
dimension |
unique_actions.messenger.reply.1d_view |
unique_actions.messenger.reply.1d_view |
The number of unique Messenger reply actions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.messenger.reply.7d_click |
unique_actions.messenger.reply.7d_click |
The number of unique Messenger reply actions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.mobile_app_install |
unique_actions.mobile_app_install |
The number of unique mobile app install events. |
dimension |
unique_actions.mobile_app_install.1d_view |
unique_actions.mobile_app_install.1d_view |
The number of unique mobile app installs attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.mobile_app_install.7d_click |
unique_actions.mobile_app_install.7d_click |
The number of unique mobile app installs attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.mobile_app_retention |
unique_actions.mobile_app_retention |
The number of unique mobile app retention events, indicating continued engagement over time. |
dimension |
unique_actions.mobile_app_retention.1d_view |
unique_actions.mobile_app_retention.1d_view |
The number of unique mobile app retention actions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.mobile_app_retention.7d_click |
unique_actions.mobile_app_retention.7d_click |
The number of unique mobile app retention actions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.mobile_app_roas |
unique_actions.mobile_app_roas |
The return on ad spend (ROAS) for unique mobile app purchases. |
dimension |
unique_actions.mobile_app_roas.1d_view |
unique_actions.mobile_app_roas.1d_view |
The unique return on ad spend (ROAS) for mobile app actions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.mobile_app_roas.7d_click |
unique_actions.mobile_app_roas.7d_click |
The unique return on ad spend (ROAS) for mobile app actions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.new_mobile |
unique_actions.new_mobile |
The number of unique actions related to new mobile events. |
dimension |
unique_actions.new_mobile.1d_view |
unique_actions.new_mobile.1d_view |
The number of unique mobile-related actions attributed to ads within a 1-day view attribution window. |
dimension |
unique_actions.new_mobile.7d_click |
unique_actions.new_mobile.7d_click |
The number of unique mobile-related actions attributed to ads within a 7-day click attribution window. |
dimension |
unique_actions.offline_conversion |
unique_actions.offline_conversion |
The number of unique people who performed an offline conversion. |
metric |
unique_actions.offline_conversion.1d_view |
unique_actions.offline_conversion.1d_view |
The number of unique ‘Offline Conversion’ actions, attributed to a 1-day view. |
metric |
unique_actions.offline_conversion.7d_click |
unique_actions.offline_conversion.7d_click |
The number of unique ‘Offline Conversion’ actions, attributed to a 7-day click. |
metric |
unique_actions.offline_conversion.add_to_cart |
unique_actions.offline_conversion.add_to_cart |
The number of unique users who performed an offline add-to-cart conversion. This metric counts each user only once. |
metric |
unique_actions.offline_conversion.add_to_cart.1d_view |
unique_actions.offline_conversion.add_to_cart.1d_view |
The number of unique ‘Offline Conversion Add to Cart’ actions, attributed to a 1-day view. |
metric |
unique_actions.offline_conversion.add_to_cart.7d_click |
unique_actions.offline_conversion.add_to_cart.7d_click |
The number of unique ‘Offline Conversion Add to Cart’ actions, attributed to a 7-day click. |
metric |
unique_actions.offline_conversion.complete_registration |
unique_actions.offline_conversion.complete_registration |
The number of unique people who completed an offline registration conversion. |
metric |
unique_actions.offline_conversion.complete_registration.1d_view |
unique_actions.offline_conversion.complete_registration.1d_view |
The number of unique ‘Offline Conversion Complete Registration’ actions, attributed to a 1-day view. |
metric |
unique_actions.offline_conversion.complete_registration.7d_click |
unique_actions.offline_conversion.complete_registration.7d_click |
The number of unique ‘Offline Conversion Complete Registration’ actions, attributed to a 7-day click. |
metric |
unique_actions.offline_conversion.initiate_checkout |
unique_actions.offline_conversion.initiate_checkout |
The number of unique users who initiated an offline checkout process. This metric counts each user only once. |
metric |
unique_actions.offline_conversion.initiate_checkout.1d_view |
unique_actions.offline_conversion.initiate_checkout.1d_view |
The number of unique ‘Offline Conversion Initiate Checkout’ actions, attributed to a 1-day view. |
metric |
unique_actions.offline_conversion.initiate_checkout.7d_click |
unique_actions.offline_conversion.initiate_checkout.7d_click |
The number of unique ‘Offline Conversion Initiate Checkout’ actions, attributed to a 7-day click. |
metric |
unique_actions.offline_conversion.lead |
unique_actions.offline_conversion.lead |
The number of unique users who completed an offline lead conversion. This metric counts each user only once. |
metric |
unique_actions.offline_conversion.lead.1d_view |
unique_actions.offline_conversion.lead.1d_view |
The number of unique ‘Offline Conversion Lead’ actions, attributed to a 1-day view. |
metric |
unique_actions.offline_conversion.lead.7d_click |
unique_actions.offline_conversion.lead.7d_click |
The number of unique ‘Offline Conversion Lead’ actions, attributed to a 7-day click. |
metric |
unique_actions.offline_conversion.purchase |
unique_actions.offline_conversion.purchase |
The number of unique offline purchase conversions. |
metric |
unique_actions.offline_conversion.purchase.1d_view |
unique_actions.offline_conversion.purchase.1d_view |
The number of unique ‘Offline Conversion Purchase’ actions, attributed to a 1-day view. |
metric |
unique_actions.offline_conversion.purchase.7d_click |
unique_actions.offline_conversion.purchase.7d_click |
The number of unique ‘Offline Conversion Purchase’ actions, attributed to a 7-day click. |
metric |
unique_actions.offline_conversion.view_content |
unique_actions.offline_conversion.view_content |
The number of unique users who viewed content offline. This metric counts each user only once. |
metric |
unique_actions.offline_conversion.view_content.1d_view |
unique_actions.offline_conversion.view_content.1d_view |
The number of unique ‘Offline Conversion View Content’ actions, attributed to a 1-day view. |
metric |
unique_actions.offline_conversion.view_content.7d_click |
unique_actions.offline_conversion.view_content.7d_click |
The number of unique ‘Offline Conversion View Content’ actions, attributed to a 7-day click. |
metric |
unique_actions.offsite_conversion |
unique_actions.offsite_conversion |
The total number of unique offsite conversion events attributed to your ad. |
dimension |
unique_actions.offsite_conversion.1d_view |
unique_actions.offsite_conversion.1d_view |
The number of unique offsite conversions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.7d_click |
unique_actions.offsite_conversion.7d_click |
The number of unique offsite conversions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.add_to_cart |
unique_actions.offsite_conversion.add_to_cart |
The number of unique ‘add to cart’ conversion events occurring offsite, tracked outside of Meta platforms. |
dimension |
unique_actions.offsite_conversion.add_to_cart.1d_view |
unique_actions.offsite_conversion.add_to_cart.1d_view |
The number of unique offsite ‘add to cart’ conversions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.add_to_cart.7d_click |
unique_actions.offsite_conversion.add_to_cart.7d_click |
The number of unique offsite ‘add to cart’ conversions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.checkout |
unique_actions.offsite_conversion.checkout |
The number of unique checkout conversion events occurring offsite, tracked outside of Meta platforms. |
dimension |
unique_actions.offsite_conversion.checkout.1d_view |
unique_actions.offsite_conversion.checkout.1d_view |
The number of unique offsite checkout conversions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.checkout.7d_click |
unique_actions.offsite_conversion.checkout.7d_click |
The number of unique offsite checkout conversions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.custom |
unique_actions.offsite_conversion.custom |
The number of unique custom conversion events occurring offsite, defined by the advertiser. |
dimension |
unique_actions.offsite_conversion.fb_pixel_add_payment_info |
unique_actions.offsite_conversion.fb_pixel_add_payment_info |
The number of unique ‘add payment info’ events tracked by Facebook Pixel occurring offsite. |
dimension |
unique_actions.offsite_conversion.fb_pixel_add_payment_info.1d_view |
unique_actions.offsite_conversion.fb_pixel_add_payment_info.1d_view |
The number of unique ‘add payment info’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.fb_pixel_add_payment_info.7d_click |
unique_actions.offsite_conversion.fb_pixel_add_payment_info.7d_click |
The number of unique ‘add payment info’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.fb_pixel_add_to_cart |
unique_actions.offsite_conversion.fb_pixel_add_to_cart |
The number of unique ‘add to cart’ events on your website, tracked by the Facebook Pixel, attributed to your ad. |
dimension |
unique_actions.offsite_conversion.fb_pixel_add_to_cart.1d_view |
unique_actions.offsite_conversion.fb_pixel_add_to_cart.1d_view |
The number of unique ‘add to cart’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click |
unique_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click |
The number of unique ‘add to cart’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist |
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist |
The number of unique ‘add to wishlist’ events tracked by Facebook Pixel occurring offsite. |
dimension |
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_view |
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_view |
The number of unique ‘add to wishlist’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click |
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click |
The number of unique ‘add to wishlist’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.fb_pixel_complete_registration |
unique_actions.offsite_conversion.fb_pixel_complete_registration |
The number of unique ‘complete registration’ events tracked by Facebook Pixel occurring offsite. |
dimension |
unique_actions.offsite_conversion.fb_pixel_complete_registration.1d_view |
unique_actions.offsite_conversion.fb_pixel_complete_registration.1d_view |
The number of unique ‘complete registration’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.fb_pixel_complete_registration.7d_click |
unique_actions.offsite_conversion.fb_pixel_complete_registration.7d_click |
The number of unique ‘complete registration’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.fb_pixel_custom |
unique_actions.offsite_conversion.fb_pixel_custom |
The number of unique custom offsite conversion events on your website, tracked by the Facebook Pixel, attributed to your ad. |
dimension |
unique_actions.offsite_conversion.fb_pixel_initiate_checkout |
unique_actions.offsite_conversion.fb_pixel_initiate_checkout |
The number of unique ‘initiate checkout’ events tracked by Facebook Pixel occurring offsite. |
dimension |
unique_actions.offsite_conversion.fb_pixel_initiate_checkout.1d_view |
unique_actions.offsite_conversion.fb_pixel_initiate_checkout.1d_view |
The number of unique ‘initiate checkout’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click |
unique_actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click |
The number of unique ‘initiate checkout’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.fb_pixel_lead |
unique_actions.offsite_conversion.fb_pixel_lead |
The number of unique ‘lead’ events on your website, tracked by the Facebook Pixel, attributed to your ad. |
dimension |
unique_actions.offsite_conversion.fb_pixel_lead.1d_view |
unique_actions.offsite_conversion.fb_pixel_lead.1d_view |
The number of unique ‘lead’ events tracked by the Facebook Pixel and attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.offsite_conversion.fb_pixel_lead.7d_click |
unique_actions.offsite_conversion.fb_pixel_lead.7d_click |
The number of unique offsite lead conversions, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.offsite_conversion.fb_pixel_purchase |
unique_actions.offsite_conversion.fb_pixel_purchase |
The number of unique purchase events tracked by Facebook Pixel occurring offsite. |
dimension |
unique_actions.offsite_conversion.fb_pixel_purchase.1d_view |
unique_actions.offsite_conversion.fb_pixel_purchase.1d_view |
The number of unique offsite purchase conversions, as tracked by Facebook Pixel, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.offsite_conversion.fb_pixel_purchase.7d_click |
unique_actions.offsite_conversion.fb_pixel_purchase.7d_click |
The number of unique offsite purchase conversions, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.offsite_conversion.fb_pixel_search |
unique_actions.offsite_conversion.fb_pixel_search |
The number of unique search events tracked by Facebook Pixel occurring offsite. |
dimension |
unique_actions.offsite_conversion.fb_pixel_search.1d_view |
unique_actions.offsite_conversion.fb_pixel_search.1d_view |
The number of unique offsite search events, as tracked by Facebook Pixel, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.offsite_conversion.fb_pixel_search.7d_click |
unique_actions.offsite_conversion.fb_pixel_search.7d_click |
The number of unique offsite search events, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.offsite_conversion.fb_pixel_view_content |
unique_actions.offsite_conversion.fb_pixel_view_content |
The number of unique ‘view content’ events on your website, tracked by the Facebook Pixel, attributed to your ad. |
dimension |
unique_actions.offsite_conversion.fb_pixel_view_content.1d_view |
unique_actions.offsite_conversion.fb_pixel_view_content.1d_view |
The number of unique offsite view content events, as tracked by Facebook Pixel, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.offsite_conversion.fb_pixel_view_content.7d_click |
unique_actions.offsite_conversion.fb_pixel_view_content.7d_click |
The number of unique offsite view content events, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.offsite_conversion.key_page_view |
unique_actions.offsite_conversion.key_page_view |
The number of unique key page view conversion events occurring offsite, tracked outside of Meta platforms. |
dimension |
unique_actions.offsite_conversion.key_page_view.1d_view |
unique_actions.offsite_conversion.key_page_view.1d_view |
The number of unique offsite key page view conversions attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.offsite_conversion.key_page_view.7d_click |
unique_actions.offsite_conversion.key_page_view.7d_click |
The number of unique offsite key page view conversions attributed to an ad click within a 7-day window. |
dimension |
unique_actions.offsite_conversion.lead |
unique_actions.offsite_conversion.lead |
The number of unique lead generation conversion events occurring offsite, tracked outside of Meta platforms. |
dimension |
unique_actions.offsite_conversion.lead.1d_view |
unique_actions.offsite_conversion.lead.1d_view |
The number of unique offsite lead conversions attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.offsite_conversion.lead.7d_click |
unique_actions.offsite_conversion.lead.7d_click |
The number of unique offsite lead conversions attributed to an ad click within a 7-day window. |
dimension |
unique_actions.offsite_conversion.other |
unique_actions.offsite_conversion.other |
The number of unique unspecified offsite conversion events, tracked outside of Meta platforms. |
dimension |
unique_actions.offsite_conversion.other.1d_view |
unique_actions.offsite_conversion.other.1d_view |
The number of unique offsite conversions of an ‘other’ type attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.offsite_conversion.other.7d_click |
unique_actions.offsite_conversion.other.7d_click |
The number of unique offsite conversions of an ‘other’ type attributed to an ad click within a 7-day window. |
dimension |
unique_actions.offsite_conversion.registration |
unique_actions.offsite_conversion.registration |
The number of unique registration conversion events occurring offsite, tracked outside of Meta platforms. |
dimension |
unique_actions.offsite_conversion.registration.1d_view |
unique_actions.offsite_conversion.registration.1d_view |
The number of unique offsite registration conversions attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.offsite_conversion.registration.7d_click |
unique_actions.offsite_conversion.registration.7d_click |
The number of unique offsite registration conversions attributed to an ad click within a 7-day window. |
dimension |
unique_actions.offsite_engagement |
unique_actions.offsite_engagement |
The number of unique engagement events occurring offsite, tracked outside of Meta platforms. |
dimension |
unique_actions.offsite_engagement.1d_view |
unique_actions.offsite_engagement.1d_view |
The number of unique offsite engagement events attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.offsite_engagement.7d_click |
unique_actions.offsite_engagement.7d_click |
The number of unique offsite engagement events attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_achievement_unlocked |
unique_actions.omni_achievement_unlocked |
The number of unique ‘achievement unlocked’ events across Meta technologies. |
dimension |
unique_actions.omni_achievement_unlocked.1d_view |
unique_actions.omni_achievement_unlocked.1d_view |
The number of unique achievement unlocked events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_achievement_unlocked.7d_click |
unique_actions.omni_achievement_unlocked.7d_click |
The number of unique achievement unlocked events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_activate_app |
unique_actions.omni_activate_app |
The number of unique mobile app activation events across Meta technologies. |
dimension |
unique_actions.omni_activate_app.1d_view |
unique_actions.omni_activate_app.1d_view |
The number of unique app activation events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_activate_app.7d_click |
unique_actions.omni_activate_app.7d_click |
The number of unique app activation events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_add_to_cart |
unique_actions.omni_add_to_cart |
The number of unique ‘add to cart’ events across Meta technologies. |
dimension |
unique_actions.omni_add_to_cart.1d_view |
unique_actions.omni_add_to_cart.1d_view |
The number of unique add to cart events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_add_to_cart.7d_click |
unique_actions.omni_add_to_cart.7d_click |
The number of unique add to cart events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_add_to_wishlist |
unique_actions.omni_add_to_wishlist |
The number of unique ‘add to wishlist’ actions across all channels (omni) attributed to your ads. |
metric |
unique_actions.omni_add_to_wishlist.1d_view |
unique_actions.omni_add_to_wishlist.1d_view |
The number of unique ‘Omni Add to Wishlist’ actions, attributed to a 1-day view. |
metric |
unique_actions.omni_add_to_wishlist.7d_click |
unique_actions.omni_add_to_wishlist.7d_click |
The number of unique ‘Omni Add to Wishlist’ actions, attributed to a 7-day click. |
metric |
unique_actions.omni_app_install |
unique_actions.omni_app_install |
The number of unique mobile app install events across Meta technologies. |
dimension |
unique_actions.omni_app_install.1d_view |
unique_actions.omni_app_install.1d_view |
The number of unique app install events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_app_install.7d_click |
unique_actions.omni_app_install.7d_click |
The number of unique app install events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_complete_registration |
unique_actions.omni_complete_registration |
The number of unique ‘complete registration’ events across Meta technologies. |
dimension |
unique_actions.omni_complete_registration.1d_view |
unique_actions.omni_complete_registration.1d_view |
The number of unique complete registration events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_complete_registration.7d_click |
unique_actions.omni_complete_registration.7d_click |
The number of unique complete registration events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_custom |
unique_actions.omni_custom |
The number of unique custom action events across Meta technologies, defined by the advertiser. |
dimension |
unique_actions.omni_custom.1d_view |
unique_actions.omni_custom.1d_view |
The number of unique custom events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_custom.7d_click |
unique_actions.omni_custom.7d_click |
The number of unique custom events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_initiated_checkout |
unique_actions.omni_initiated_checkout |
The number of unique ‘initiated checkout’ events across Meta technologies. |
dimension |
unique_actions.omni_initiated_checkout.1d_view |
unique_actions.omni_initiated_checkout.1d_view |
The number of unique initiated checkout events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_initiated_checkout.7d_click |
unique_actions.omni_initiated_checkout.7d_click |
The number of unique initiated checkout events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_level_achieved |
unique_actions.omni_level_achieved |
The number of unique ‘level achieved’ events in a game or app across Meta technologies. |
dimension |
unique_actions.omni_level_achieved.1d_view |
unique_actions.omni_level_achieved.1d_view |
The number of unique level achieved events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_level_achieved.7d_click |
unique_actions.omni_level_achieved.7d_click |
The number of unique level achieved events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_purchase |
unique_actions.omni_purchase |
The number of unique ‘purchase’ events across Meta technologies. |
dimension |
unique_actions.omni_purchase.1d_view |
unique_actions.omni_purchase.1d_view |
The number of unique purchase conversions across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_purchase.7d_click |
unique_actions.omni_purchase.7d_click |
The number of unique purchase conversions across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_rate |
unique_actions.omni_rate |
The number of unique ‘omni rate’ actions. |
dimension |
unique_actions.omni_rate.1d_view |
unique_actions.omni_rate.1d_view |
The number of unique rating events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_rate.7d_click |
unique_actions.omni_rate.7d_click |
The number of unique rating events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_search |
unique_actions.omni_search |
The number of unique ‘search’ events across Meta technologies. |
dimension |
unique_actions.omni_search.1d_view |
unique_actions.omni_search.1d_view |
The number of unique search events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_search.7d_click |
unique_actions.omni_search.7d_click |
The number of unique search events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_spend_credits |
unique_actions.omni_spend_credits |
The number of unique ‘spend credits’ events in a game or app across Meta technologies. |
dimension |
unique_actions.omni_spend_credits.1d_view |
unique_actions.omni_spend_credits.1d_view |
The number of unique spend credits events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_spend_credits.7d_click |
unique_actions.omni_spend_credits.7d_click |
The number of unique spend credits events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_tutorial_completion |
unique_actions.omni_tutorial_completion |
The number of unique ‘tutorial completion’ events in an app or game across Meta technologies. |
dimension |
unique_actions.omni_tutorial_completion.1d_view |
unique_actions.omni_tutorial_completion.1d_view |
The number of unique tutorial completion events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_tutorial_completion.7d_click |
unique_actions.omni_tutorial_completion.7d_click |
The number of unique tutorial completion events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.omni_view_content |
unique_actions.omni_view_content |
The number of unique ‘view content’ actions across all channels (omni) attributed to your ads. |
dimension |
unique_actions.omni_view_content.1d_click |
unique_actions.omni_view_content.1d_click |
The number of unique view content events across all channels attributed to an ad click within a 1-day window. |
metric |
unique_actions.omni_view_content.1d_view |
unique_actions.omni_view_content.1d_view |
The number of unique view content events across all channels attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.omni_view_content.7d_click |
unique_actions.omni_view_content.7d_click |
The number of unique view content events across all channels attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_app_add_to_cart |
unique_actions.onsite_app_add_to_cart |
The number of unique ‘add to cart’ events within a mobile application on Meta platforms. |
dimension |
unique_actions.onsite_app_add_to_cart.1d_view |
unique_actions.onsite_app_add_to_cart.1d_view |
The number of unique add to cart events occurring within a Facebook or Instagram app, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_app_add_to_cart.7d_click |
unique_actions.onsite_app_add_to_cart.7d_click |
The number of unique add to cart events occurring within a Facebook or Instagram app, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_app_purchase |
unique_actions.onsite_app_purchase |
The number of unique ‘purchase’ events within a mobile application on Meta platforms. |
dimension |
unique_actions.onsite_app_purchase.1d_view |
unique_actions.onsite_app_purchase.1d_view |
The number of unique purchase conversions occurring within a Facebook or Instagram app, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_app_purchase.7d_click |
unique_actions.onsite_app_purchase.7d_click |
The number of unique purchase conversions occurring within a Facebook or Instagram app, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_app_view_content |
unique_actions.onsite_app_view_content |
The number of unique ‘view content’ events within a mobile application on Meta platforms. |
dimension |
unique_actions.onsite_app_view_content.1d_view |
unique_actions.onsite_app_view_content.1d_view |
The number of unique view content events occurring within a Facebook or Instagram app, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_app_view_content.7d_click |
unique_actions.onsite_app_view_content.7d_click |
The number of unique view content events occurring within a Facebook or Instagram app, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_conversion |
unique_actions.onsite_conversion |
The number of unique conversion events occurring directly on Meta platforms. |
dimension |
unique_actions.onsite_conversion.1d_view |
unique_actions.onsite_conversion.1d_view |
The number of unique conversions occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_conversion.7d_click |
unique_actions.onsite_conversion.7d_click |
The number of unique conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_conversion.add_to_cart |
unique_actions.onsite_conversion.add_to_cart |
The number of unique ‘add to cart’ conversions that happened on your website or app after someone interacted with your ad. This metric is estimated. |
metric |
unique_actions.onsite_conversion.add_to_cart.1d_view |
unique_actions.onsite_conversion.add_to_cart.1d_view |
The number of unique ‘Onsite Conversion Add to Cart’ actions, attributed to a 1-day view. |
metric |
unique_actions.onsite_conversion.add_to_cart.7d_click |
unique_actions.onsite_conversion.add_to_cart.7d_click |
The number of unique ‘Onsite Conversion Add to Cart’ actions, attributed to a 7-day click. |
metric |
unique_actions.onsite_conversion.add_to_wishlist |
unique_actions.onsite_conversion.add_to_wishlist |
The number of unique users who performed an ‘add to wishlist’ action as an onsite conversion on Meta platforms. |
metric |
unique_actions.onsite_conversion.add_to_wishlist.1d_view |
unique_actions.onsite_conversion.add_to_wishlist.1d_view |
The number of unique ‘Onsite Conversion Add to Wishlist’ actions, attributed to a 1-day view. |
metric |
unique_actions.onsite_conversion.add_to_wishlist.7d_click |
unique_actions.onsite_conversion.add_to_wishlist.7d_click |
The number of unique ‘Onsite Conversion Add to Wishlist’ actions, attributed to a 7-day click. |
metric |
unique_actions.onsite_conversion.flow_complete |
unique_actions.onsite_conversion.flow_complete |
The number of unique ‘flow complete’ conversion events occurring directly on Meta platforms, such as completing a multi-step process. |
dimension |
unique_actions.onsite_conversion.flow_complete.1d_view |
unique_actions.onsite_conversion.flow_complete.1d_view |
The number of unique flow completion conversions occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_conversion.flow_complete.7d_click |
unique_actions.onsite_conversion.flow_complete.7d_click |
The number of unique flow completion conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_conversion.initiate_checkout |
unique_actions.onsite_conversion.initiate_checkout |
The number of unique users who initiated a checkout process directly on the platform. This metric counts each user only once. |
metric |
unique_actions.onsite_conversion.initiate_checkout.1d_view |
unique_actions.onsite_conversion.initiate_checkout.1d_view |
The number of unique ‘Onsite Conversion Initiate Checkout’ actions, attributed to a 1-day view. |
metric |
unique_actions.onsite_conversion.initiate_checkout.7d_click |
unique_actions.onsite_conversion.initiate_checkout.7d_click |
The number of unique ‘Onsite Conversion Initiate Checkout’ actions, attributed to a 7-day click. |
metric |
unique_actions.onsite_conversion.lead |
unique_actions.onsite_conversion.lead |
The number of unique users who completed a lead conversion directly on the platform. This metric counts each user only once. |
metric |
unique_actions.onsite_conversion.lead.7d_click |
unique_actions.onsite_conversion.lead.7d_click |
The number of unique ‘Onsite Conversion Lead’ actions, attributed to a 7-day click. |
metric |
unique_actions.onsite_conversion.lead_grouped |
unique_actions.onsite_conversion.lead_grouped |
The number of unique lead generation events occurring directly on Meta platforms, grouped for reporting. |
dimension |
unique_actions.onsite_conversion.lead_grouped.1d_view |
unique_actions.onsite_conversion.lead_grouped.1d_view |
The number of unique grouped onsite lead conversions attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.onsite_conversion.lead_grouped.7d_click |
unique_actions.onsite_conversion.lead_grouped.7d_click |
The number of unique grouped onsite lead conversions attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.onsite_conversion.message_to_buy |
unique_actions.onsite_conversion.message_to_buy |
The number of unique people who initiated a message-to-buy conversion on Meta platforms. |
metric |
unique_actions.onsite_conversion.message_to_buy.1d_view |
unique_actions.onsite_conversion.message_to_buy.1d_view |
The number of unique ‘Onsite Conversion Message to Buy’ actions, attributed to a 1-day view. |
metric |
unique_actions.onsite_conversion.message_to_buy.7d_click |
unique_actions.onsite_conversion.message_to_buy.7d_click |
The number of unique ‘Onsite Conversion Message to Buy’ actions, attributed to a 7-day click. |
metric |
unique_actions.onsite_conversion.messaging_block |
unique_actions.onsite_conversion.messaging_block |
The number of unique instances of a user blocking messages within Meta platforms. |
dimension |
unique_actions.onsite_conversion.messaging_block.1d_view |
unique_actions.onsite_conversion.messaging_block.1d_view |
The number of unique messaging block events occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_conversion.messaging_block.7d_click |
unique_actions.onsite_conversion.messaging_block.7d_click |
The number of unique messaging block events occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_conversion.messaging_conversation_replied_7d |
unique_actions.onsite_conversion.messaging_conversation_replied_7d |
Number of unique replies to a messaging conversation as an onsite conversion, attributed within a 7-day window. |
metric |
unique_actions.onsite_conversion.messaging_conversation_replied_7d.1d_view |
unique_actions.onsite_conversion.messaging_conversation_replied_7d.1d_view |
The number of unique ‘Onsite Conversion Messaging Conversation Replied’ actions within a 7-day period, attributed to a 1-day view. |
metric |
unique_actions.onsite_conversion.messaging_conversation_replied_7d.7d_click |
unique_actions.onsite_conversion.messaging_conversation_replied_7d.7d_click |
The number of unique ‘Onsite Conversion Messaging Conversation Replied’ actions within a 7-day period, attributed to a 7-day click. |
metric |
unique_actions.onsite_conversion.messaging_conversation_started_7d |
unique_actions.onsite_conversion.messaging_conversation_started_7d |
The number of unique messaging conversations started within a 7-day attribution window on Meta platforms. |
dimension |
unique_actions.onsite_conversion.messaging_conversation_started_7d.1d_view |
unique_actions.onsite_conversion.messaging_conversation_started_7d.1d_view |
The number of unique messaging conversations started (within 7 days) occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_conversion.messaging_conversation_started_7d.7d_click |
unique_actions.onsite_conversion.messaging_conversation_started_7d.7d_click |
The number of unique messaging conversations started (within 7 days) occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_conversion.messaging_first_reply |
unique_actions.onsite_conversion.messaging_first_reply |
The number of unique first replies in a messaging conversation on Meta platforms. |
metric |
unique_actions.onsite_conversion.messaging_first_reply.1d_click |
unique_actions.onsite_conversion.messaging_first_reply.1d_click |
The number of unique users who sent the first reply in a messaging conversation as an onsite conversion, attributed within 1 day of clicking the ad. |
metric |
unique_actions.onsite_conversion.messaging_first_reply.1d_view |
unique_actions.onsite_conversion.messaging_first_reply.1d_view |
The number of unique people who sent the first reply in a messaging conversation, attributed to a 1-day view-through window. |
metric |
unique_actions.onsite_conversion.messaging_first_reply.28d_click |
unique_actions.onsite_conversion.messaging_first_reply.28d_click |
The number of unique users who sent the first reply in a messaging conversation as an onsite conversion, attributed within 28 days of clicking the ad. |
metric |
unique_actions.onsite_conversion.messaging_first_reply.7d_click |
unique_actions.onsite_conversion.messaging_first_reply.7d_click |
The number of unique people who sent the first reply in a messaging conversation, attributed to a 7-day click-through window. |
metric |
unique_actions.onsite_conversion.messaging_order_created_v2 |
unique_actions.onsite_conversion.messaging_order_created_v2 |
The number of unique onsite conversions where a messaging order was created, attributed to ads. |
metric |
unique_actions.onsite_conversion.messaging_reply |
unique_actions.onsite_conversion.messaging_reply |
The number of unique replies in a messaging conversation on Meta platforms. |
dimension |
unique_actions.onsite_conversion.messaging_reply.1d_view |
unique_actions.onsite_conversion.messaging_reply.1d_view |
The number of unique replies to messages occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_conversion.messaging_reply.7d_click |
unique_actions.onsite_conversion.messaging_reply.7d_click |
The number of unique replies to messages occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_conversion.messaging_user_call_placed |
unique_actions.onsite_conversion.messaging_user_call_placed |
The number of unique users who placed a call via messaging directly on the platform. This metric counts each user only once. |
metric |
unique_actions.onsite_conversion.messaging_user_depth_2_message_send |
unique_actions.onsite_conversion.messaging_user_depth_2_message_send |
Number of unique onsite conversions where a user sent at least 2 messages in a conversation. |
metric |
unique_actions.onsite_conversion.messaging_user_depth_3_message_send |
unique_actions.onsite_conversion.messaging_user_depth_3_message_send |
Number of unique onsite conversions where a user sent at least 3 messages in a conversation. |
metric |
unique_actions.onsite_conversion.messaging_user_depth_5_message_send |
unique_actions.onsite_conversion.messaging_user_depth_5_message_send |
The number of unique onsite messaging conversions where a user sent 5 or more messages. |
metric |
unique_actions.onsite_conversion.messaging_user_subscribed |
unique_actions.onsite_conversion.messaging_user_subscribed |
The number of unique onsite conversions where a user subscribed via messaging, attributed to ads. |
metric |
unique_actions.onsite_conversion.messaging_user_subscribed.1d_view |
unique_actions.onsite_conversion.messaging_user_subscribed.1d_view |
The number of unique ‘Onsite Conversion Messaging User Subscribed’ actions, attributed to a 1-day view. |
metric |
unique_actions.onsite_conversion.messaging_user_subscribed.7d_click |
unique_actions.onsite_conversion.messaging_user_subscribed.7d_click |
The number of unique ‘Onsite Conversion Messaging User Subscribed’ actions, attributed to a 7-day click. |
metric |
unique_actions.onsite_conversion.messaging_welcome_message_view |
unique_actions.onsite_conversion.messaging_welcome_message_view |
The number of unique onsite conversions where a user viewed a welcome message via messaging, attributed to ads. |
metric |
unique_actions.onsite_conversion.messaging_welcome_message_view.1d_view |
unique_actions.onsite_conversion.messaging_welcome_message_view.1d_view |
The number of unique people who viewed a welcome message within a messaging conversation, attributed to an ad view within 1 day. |
metric |
unique_actions.onsite_conversion.messaging_welcome_message_view.7d_click |
unique_actions.onsite_conversion.messaging_welcome_message_view.7d_click |
The number of unique people who viewed a welcome message within a messaging conversation, attributed to an ad click within 7 days. |
metric |
unique_actions.onsite_conversion.other |
unique_actions.onsite_conversion.other |
The number of unique people who performed other onsite conversion actions on Meta platforms. |
metric |
unique_actions.onsite_conversion.other.1d_view |
unique_actions.onsite_conversion.other.1d_view |
The number of unique users who completed an ‘other’ onsite conversion, attributed within a 1-day view window. This metric counts each user only once. |
metric |
unique_actions.onsite_conversion.other.7d_click |
unique_actions.onsite_conversion.other.7d_click |
The number of unique users who completed an ‘other’ onsite conversion, attributed within a 7-day click window. This metric counts each user only once. |
metric |
unique_actions.onsite_conversion.post_save |
unique_actions.onsite_conversion.post_save |
The number of unique times a post was saved as an onsite conversion. |
dimension |
unique_actions.onsite_conversion.post_save.1d_view |
unique_actions.onsite_conversion.post_save.1d_view |
The number of unique post save events occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_conversion.post_save.7d_click |
unique_actions.onsite_conversion.post_save.7d_click |
The number of unique post save events occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_conversion.purchase |
unique_actions.onsite_conversion.purchase |
The number of unique purchase conversion events occurring directly on Meta platforms. |
dimension |
unique_actions.onsite_conversion.purchase.1d_view |
unique_actions.onsite_conversion.purchase.1d_view |
The number of unique purchase conversions occurring directly on Facebook or Instagram platforms, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_conversion.purchase.7d_click |
unique_actions.onsite_conversion.purchase.7d_click |
The number of unique purchase conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_conversion.returning_messaging_connection |
unique_actions.onsite_conversion.returning_messaging_connection |
The number of unique onsite conversions from returning messaging connections. |
metric |
unique_actions.onsite_conversion.returning_messaging_connection.1d_click |
unique_actions.onsite_conversion.returning_messaging_connection.1d_click |
The number of unique users who re-engaged in a messaging conversation as an onsite conversion, attributed within 1 day of clicking the ad. |
metric |
unique_actions.onsite_conversion.returning_messaging_connection.1d_view |
unique_actions.onsite_conversion.returning_messaging_connection.1d_view |
The number of unique onsite conversion events for a returning messaging connection, attributed within 1 day of viewing the ad. |
metric |
unique_actions.onsite_conversion.returning_messaging_connection.28d_click |
unique_actions.onsite_conversion.returning_messaging_connection.28d_click |
The number of unique users who re-engaged in a messaging conversation as an onsite conversion, attributed within 28 days of clicking the ad. |
metric |
unique_actions.onsite_conversion.returning_messaging_connection.7d_click |
unique_actions.onsite_conversion.returning_messaging_connection.7d_click |
The number of unique onsite conversion events for a returning messaging connection, attributed within 7 days of clicking the ad. |
metric |
unique_actions.onsite_conversion.total_messaging_connection |
unique_actions.onsite_conversion.total_messaging_connection |
The total number of unique people who initiated a messaging connection (conversation) with your business. |
metric |
unique_actions.onsite_conversion.total_messaging_connection.1d_click |
unique_actions.onsite_conversion.total_messaging_connection.1d_click |
The total number of unique messaging connections established as an onsite conversion, attributed within 1 day of clicking the ad. |
metric |
unique_actions.onsite_conversion.total_messaging_connection.1d_view |
unique_actions.onsite_conversion.total_messaging_connection.1d_view |
The total number of unique people who initiated a messaging connection (conversation) with your business, attributed to a 1-day view-through window. |
metric |
unique_actions.onsite_conversion.total_messaging_connection.28d_click |
unique_actions.onsite_conversion.total_messaging_connection.28d_click |
The total number of unique messaging connections established as an onsite conversion, attributed within 28 days of clicking the ad. |
metric |
unique_actions.onsite_conversion.total_messaging_connection.7d_click |
unique_actions.onsite_conversion.total_messaging_connection.7d_click |
The total number of unique people who initiated a messaging connection (conversation) with your business, attributed to a 7-day click-through window. |
metric |
unique_actions.onsite_conversion.view_content |
unique_actions.onsite_conversion.view_content |
The number of unique users who performed a ‘view content’ action as an onsite conversion on Meta platforms. |
metric |
unique_actions.onsite_conversion.view_content.1d_click |
unique_actions.onsite_conversion.view_content.1d_click |
The number of unique onsite content view actions, attributed within 1 day of a click on your ad. |
metric |
unique_actions.onsite_conversion.view_content.1d_view |
unique_actions.onsite_conversion.view_content.1d_view |
The number of unique people who viewed content on Meta platforms, attributed to an ad view within 1 day. |
metric |
unique_actions.onsite_conversion.view_content.28d_click |
unique_actions.onsite_conversion.view_content.28d_click |
The number of unique onsite content view actions, attributed within 28 days of a click on your ad. |
metric |
unique_actions.onsite_conversion.view_content.28d_view |
unique_actions.onsite_conversion.view_content.28d_view |
The number of unique onsite content view actions, attributed within 28 days of an impression of your ad. |
metric |
unique_actions.onsite_conversion.view_content.7d_click |
unique_actions.onsite_conversion.view_content.7d_click |
The number of unique people who viewed content on Meta platforms, attributed to an ad click within 7 days. |
metric |
unique_actions.onsite_conversion.view_content.7d_view |
unique_actions.onsite_conversion.view_content.7d_view |
The number of unique onsite content view actions, attributed within 7 days of an impression of your ad. |
metric |
unique_actions.onsite_web_add_to_cart |
unique_actions.onsite_web_add_to_cart |
The number of unique ‘add to cart’ events on a website integrated with Meta platforms. |
dimension |
unique_actions.onsite_web_add_to_cart.1d_view |
unique_actions.onsite_web_add_to_cart.1d_view |
The number of unique add to cart events occurring on a website via Facebook Ads, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_web_add_to_cart.7d_click |
unique_actions.onsite_web_add_to_cart.7d_click |
The number of unique add to cart events occurring on a website via Facebook Ads, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_web_app_add_to_cart |
unique_actions.onsite_web_app_add_to_cart |
The number of unique ‘add to cart’ actions from onsite web or app experiences. |
dimension |
unique_actions.onsite_web_app_add_to_cart.1d_view |
unique_actions.onsite_web_app_add_to_cart.1d_view |
The number of unique ‘add to cart’ actions on your website or app attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.onsite_web_app_add_to_cart.7d_click |
unique_actions.onsite_web_app_add_to_cart.7d_click |
The number of unique ‘add to cart’ actions on your website or app attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.onsite_web_app_event |
unique_actions.onsite_web_app_event |
The number of unique events from onsite web or app experiences. |
dimension |
unique_actions.onsite_web_app_event.1d_view |
unique_actions.onsite_web_app_event.1d_view |
The number of unique events performed on your website’s application, such as button clicks or page views, attributed to your ads within a 1-day view attribution window. This metric is estimated. |
dimension |
unique_actions.onsite_web_app_event.7d_click |
unique_actions.onsite_web_app_event.7d_click |
The number of unique events performed on your website’s application, such as button clicks or page views, attributed to your ads within a 7-day click attribution window. This metric is estimated. |
dimension |
unique_actions.onsite_web_app_purchase |
unique_actions.onsite_web_app_purchase |
The number of unique purchase actions from onsite web or app experiences. |
dimension |
unique_actions.onsite_web_app_purchase.1d_view |
unique_actions.onsite_web_app_purchase.1d_view |
The number of unique purchase conversions occurring on either a website or within an app via Facebook Ads, attributed to an ad impression (view) within a 1-day window. |
dimension |
unique_actions.onsite_web_app_purchase.7d_click |
unique_actions.onsite_web_app_purchase.7d_click |
The number of unique purchase conversions occurring on either a website or within an app via Facebook Ads, attributed to an ad click within a 7-day window. |
dimension |
unique_actions.onsite_web_app_view_content |
unique_actions.onsite_web_app_view_content |
The number of unique ‘view content’ actions from onsite web or app experiences. |
dimension |
unique_actions.onsite_web_app_view_content.1d_view |
unique_actions.onsite_web_app_view_content.1d_view |
Number of unique times content was viewed in an onsite web application, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.onsite_web_app_view_content.7d_click |
unique_actions.onsite_web_app_view_content.7d_click |
Number of unique times content was viewed in an onsite web application, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.onsite_web_initiate_checkout |
unique_actions.onsite_web_initiate_checkout |
The number of unique people who initiated the checkout process on a website, measured as an onsite conversion. |
metric |
unique_actions.onsite_web_lead |
unique_actions.onsite_web_lead |
The number of unique people who completed a lead form on a website, measured as an onsite conversion. |
metric |
unique_actions.onsite_web_lead.7d_click |
unique_actions.onsite_web_lead.7d_click |
The number of unique people who completed a lead form on a website, attributed to an ad click within 7 days. |
metric |
unique_actions.onsite_web_purchase |
unique_actions.onsite_web_purchase |
The number of unique purchase events on a website integrated with Meta platforms. |
dimension |
unique_actions.onsite_web_purchase.1d_view |
unique_actions.onsite_web_purchase.1d_view |
Number of unique purchases made on an onsite website, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.onsite_web_purchase.7d_click |
unique_actions.onsite_web_purchase.7d_click |
Number of unique purchases made on an onsite website, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.onsite_web_view_content |
unique_actions.onsite_web_view_content |
The number of unique ‘view content’ events on a website integrated with Meta platforms. |
dimension |
unique_actions.onsite_web_view_content.1d_view |
unique_actions.onsite_web_view_content.1d_view |
Number of unique times content was viewed on an onsite website, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.onsite_web_view_content.7d_click |
unique_actions.onsite_web_view_content.7d_click |
Number of unique times content was viewed on an onsite website, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.outbound_click |
unique_actions.outbound_click |
The number of unique clicks that lead users away from Meta platforms. |
dimension |
unique_actions.outbound_click.1d_view |
unique_actions.outbound_click.1d_view |
Number of unique clicks on links that led off Meta platforms, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.outbound_click.7d_click |
unique_actions.outbound_click.7d_click |
Number of unique clicks on links that led off Meta platforms, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.page_engagement |
unique_actions.page_engagement |
The number of unique engagements with your Facebook Page attributed to your ad. |
metric |
unique_actions.page_engagement.1d_view |
unique_actions.page_engagement.1d_view |
Number of unique engagements with a Facebook Page, attributed to an impression of your ad within 1 day. |
metric |
unique_actions.page_engagement.28d_click |
unique_actions.page_engagement.28d_click |
The number of unique page engagement actions attributed within 28 days of an ad click. |
metric |
unique_actions.page_engagement.7d_click |
unique_actions.page_engagement.7d_click |
Number of unique engagements with a Facebook Page, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.page_story |
unique_actions.page_story |
The number of unique actions related to a page story. |
dimension |
unique_actions.page_story.1d_view |
unique_actions.page_story.1d_view |
Number of unique interactions with a Facebook Page story, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.page_story.28d_click |
unique_actions.page_story.28d_click |
The number of unique ‘page_story’ actions (such as an interaction with a page post) attributed within 28 days of a click. Note: ‘unique_actions’ metrics, particularly with specific action_type breakdowns, were deprecated as of October 30, 2024. |
metric |
unique_actions.page_story.7d_click |
unique_actions.page_story.7d_click |
Number of unique interactions with a Facebook Page story, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.photo_view |
unique_actions.photo_view |
The number of unique photo views attributed to your ad. |
metric |
unique_actions.photo_view.1d_view |
unique_actions.photo_view.1d_view |
Number of unique photo views, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.photo_view.28d_click |
unique_actions.photo_view.28d_click |
The number of unique photo view actions attributed within 28 days of an ad click. |
metric |
unique_actions.photo_view.7d_click |
unique_actions.photo_view.7d_click |
Number of unique photo views, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.post |
unique_actions.post |
The number of unique actions related to your post, such as a share or comment, attributed to your ad. |
metric |
unique_actions.post.1d_view |
unique_actions.post.1d_view |
Number of unique interactions with a post, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.post.28d_click |
unique_actions.post.28d_click |
The number of unique post actions (e.g., clicks on a post) attributed within 28 days of an ad click. |
metric |
unique_actions.post.7d_click |
unique_actions.post.7d_click |
Number of unique interactions with a post, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.post_engagement |
unique_actions.post_engagement |
The number of unique engagements with your ad’s post content. |
dimension |
unique_actions.post_engagement.1d_view |
unique_actions.post_engagement.1d_view |
Number of unique engagements with a post (e.g., likes, comments, shares), attributed to an impression of your ad within 1 day. |
metric |
unique_actions.post_engagement.28d_click |
unique_actions.post_engagement.28d_click |
The number of unique post engagement actions attributed within 28 days of an ad click. |
metric |
unique_actions.post_engagement.7d_click |
unique_actions.post_engagement.7d_click |
Number of unique engagements with a post (e.g., likes, comments, shares), attributed to a click on your ad within 7 days. |
dimension |
unique_actions.post_like |
unique_actions.post_like |
The number of unique people who performed a post-like action attributed to your ads. (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
unique_actions.post_like.1d_view |
unique_actions.post_like.1d_view |
The number of unique people who performed a post-like action attributed to your ads within 1 day of a view. (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
unique_actions.post_like.28d_click |
unique_actions.post_like.28d_click |
The number of unique people who performed a post-like action attributed to your ads within 28 days of a click. (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
unique_actions.post_reaction |
unique_actions.post_reaction |
The number of unique reactions (like, love, wow, haha, sad, angry) to your ad’s post content. |
dimension |
unique_actions.post_reaction.1d_view |
unique_actions.post_reaction.1d_view |
Number of unique reactions (e.g., Like, Love, Haha) to a post, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.post_reaction.28d_click |
unique_actions.post_reaction.28d_click |
The number of unique post reaction actions (like, love, etc.) attributed within 28 days of an ad click. |
metric |
unique_actions.post_reaction.7d_click |
unique_actions.post_reaction.7d_click |
Number of unique reactions (e.g., Like, Love, Haha) to a post, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.post_story |
unique_actions.post_story |
The number of unique actions related to a post story. |
metric |
unique_actions.post_story.1d_view |
unique_actions.post_story.1d_view |
Number of unique interactions with a story derived from a post, attributed to an impression of your ad within 1 day. |
metric |
unique_actions.post_story.28d_click |
unique_actions.post_story.28d_click |
The number of unique ‘post_story’ actions (such as an interaction with a post) attributed within 28 days of a click. Note: ‘unique_actions’ metrics, particularly with specific action_type breakdowns, were deprecated as of October 30, 2024. |
metric |
unique_actions.post_story.7d_click |
unique_actions.post_story.7d_click |
Number of unique interactions with a story derived from a post, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.purchase |
unique_actions.purchase |
The number of unique purchase events. |
dimension |
unique_actions.purchase.1d_view |
unique_actions.purchase.1d_view |
Number of unique purchases attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.purchase.7d_click |
unique_actions.purchase.7d_click |
Number of unique purchases attributed to a click on your ad within 7 days. |
dimension |
unique_actions.receive_offer |
unique_actions.receive_offer |
The number of unique users who viewed or clicked on an ad and then performed the ‘receive offer’ action. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API. |
dimension |
unique_actions.receive_offer.1d_view |
unique_actions.receive_offer.1d_view |
Number of unique times an offer was claimed, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.receive_offer.7d_click |
unique_actions.receive_offer.7d_click |
Number of unique times an offer was claimed, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.rsvp |
unique_actions.rsvp |
The number of unique users who viewed or clicked on an ad and then RSVP’d to an event. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API. |
dimension |
unique_actions.rsvp.1d_view |
unique_actions.rsvp.1d_view |
Number of unique RSVPs to an event, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.rsvp.7d_click |
unique_actions.rsvp.7d_click |
Number of unique RSVPs to an event, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.search |
unique_actions.search |
The number of unique users who viewed or clicked on an ad and then performed a search action. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API. |
dimension |
unique_actions.search.1d_view |
unique_actions.search.1d_view |
Number of unique searches performed, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.search.7d_click |
unique_actions.search.7d_click |
Number of unique searches performed, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.store_visit_with_dwell |
unique_actions.store_visit_with_dwell |
The number of unique users who viewed or clicked on an ad and then visited a physical store, spending a significant amount of time there. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API. |
dimension |
unique_actions.store_visit_with_dwell.1d_view |
unique_actions.store_visit_with_dwell.1d_view |
Number of unique store visits with a qualifying dwell time, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.store_visit_with_dwell.7d_click |
unique_actions.store_visit_with_dwell.7d_click |
Number of unique store visits with a qualifying dwell time, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.submit_application_total |
unique_actions.submit_application_total |
The total number of unique users who viewed or clicked on an ad and then submitted an application. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API. |
dimension |
unique_actions.submit_application_total.1d_view |
unique_actions.submit_application_total.1d_view |
Number of unique total application submissions, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.submit_application_total.7d_click |
unique_actions.submit_application_total.7d_click |
Number of unique total application submissions, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.submit_application_website |
unique_actions.submit_application_website |
The number of unique users who viewed or clicked on an ad and then submitted an application via a website. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API. |
dimension |
unique_actions.submit_application_website.1d_view |
unique_actions.submit_application_website.1d_view |
Number of unique application submissions on a website, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.submit_application_website.7d_click |
unique_actions.submit_application_website.7d_click |
Number of unique application submissions on a website, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.subscribe |
unique_actions.subscribe |
The number of unique users who viewed or clicked on an ad and then subscribed. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API. |
dimension |
unique_actions.subscribe.1d_view |
unique_actions.subscribe.1d_view |
Number of unique subscriptions, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.subscribe.7d_click |
unique_actions.subscribe.7d_click |
Number of unique subscriptions, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.tab_view |
unique_actions.tab_view |
The number of unique users who viewed or clicked on an ad and then viewed a tab on a Facebook Page or app. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API. |
dimension |
unique_actions.tab_view.1d_view |
unique_actions.tab_view.1d_view |
Number of unique tab views, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.tab_view.7d_click |
unique_actions.tab_view.7d_click |
Number of unique tab views, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.unlike |
unique_actions.unlike |
The number of unique people who performed an ‘unlike’ action attributed to your ads. (Note: Many unique action metrics are subject to deprecation as of October 30, 2024). |
metric |
unique_actions.unlike.28d_click |
unique_actions.unlike.28d_click |
The number of unique people who performed an ‘unlike’ action attributed to your ads within 28 days of a click. (Note: Many unique action metrics are subject to deprecation as of October 30, 2024). |
metric |
unique_actions.video_play |
unique_actions.video_play |
The number of unique people who played your video ad (3-second view). (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
unique_actions.video_play.1d_view |
unique_actions.video_play.1d_view |
The number of unique people who played your video ad (3-second view), attributed within 1 day of a view. (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
unique_actions.video_play.28d_click |
unique_actions.video_play.28d_click |
The number of unique people who played your video ad (3-second view), attributed within 28 days of a click. (Note: This unique action metric is subject to deprecation as of October 30, 2024). |
metric |
unique_actions.video_view |
unique_actions.video_view |
The number of unique video views attributed to your ad. |
dimension |
unique_actions.video_view.1d_view |
unique_actions.video_view.1d_view |
Number of unique video views, attributed to an impression of your ad within 1 day. |
metric |
unique_actions.video_view.28d_click |
unique_actions.video_view.28d_click |
The number of unique video view actions attributed within 28 days of an ad click. |
metric |
unique_actions.video_view.7d_click |
unique_actions.video_view.7d_click |
Number of unique video views, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.view_content |
unique_actions.view_content |
The number of unique users who viewed or clicked on an ad and then viewed specific content. Note: As of October 30, 2024, many unique_actions metrics have been deprecated from the Ads Insights API. |
dimension |
unique_actions.view_content.1d_view |
unique_actions.view_content.1d_view |
Number of unique content views, attributed to an impression of your ad within 1 day. |
dimension |
unique_actions.view_content.7d_click |
unique_actions.view_content.7d_click |
Number of unique content views, attributed to a click on your ad within 7 days. |
dimension |
unique_actions.visit_instagram_profile |
unique_actions.visit_instagram_profile |
The number of unique people who visited an Instagram profile after seeing an ad. |
metric |
unique_clicks |
unique_clicks |
The number of unique people who clicked on your ad. |
metric |
unique_ctr |
unique_ctr |
The unique click-through rate, calculated as unique clicks divided by reach. |
metric |
unique_impressions |
unique_impressions |
The number of unique people who saw your ad. |
metric |
unique_inline_link_click_ctr |
unique_inline_link_click_ctr |
The unique click-through rate for clicks on links within your ad that lead to a destination on or off Meta platforms. |
metric |
unique_inline_link_clicks |
unique_inline_link_clicks |
The number of unique clicks on links within your ad that lead to a destination on or off Meta platforms. |
metric |
unique_link_clicks_ctr |
unique_link_clicks_ctr |
The unique click-through rate for links in your ad. |
metric |
unique_outbound_clicks |
unique_outbound_clicks |
The number of unique clicks that took people off Meta platforms. |
metric |
unique_outbound_clicks.outbound_click |
unique_outbound_clicks.outbound_click |
The number of unique clicks that took people off Meta platforms. |
metric |
unique_outbound_clicks.outbound_clicks |
unique_outbound_clicks.outbound_clicks |
The number of unique users who clicked on a link that led off Facebook-owned properties. Note: As of October 30, 2024, unique outbound clicks metrics have been deprecated from the Ads Insights API. |
dimension |
unique_outbound_clicks.outbound_clicks.1d_view |
unique_outbound_clicks.outbound_clicks.1d_view |
Number of unique outbound clicks, attributed to an impression of your ad within 1 day. |
dimension |
unique_outbound_clicks.outbound_clicks.7d_click |
unique_outbound_clicks.outbound_clicks.7d_click |
Number of unique outbound clicks, attributed to a click on your ad within 7 days. |
dimension |
unique_outbound_clicks_ctr |
unique_outbound_clicks_ctr |
The unique click-through rate for clicks that took people off Meta platforms. |
metric |
unique_outbound_clicks_ctr.outbound_click |
unique_outbound_clicks_ctr.outbound_click |
The unique click-through rate for clicks that took people off Meta platforms. |
metric |
unique_outbound_clicks_ctr.outbound_clicks |
unique_outbound_clicks_ctr.outbound_clicks |
The percentage of unique users who saw an ad and then clicked on a link that led off Facebook-owned properties. Note: As of October 30, 2024, unique outbound clicks metrics have been deprecated from the Ads Insights API. |
dimension |
unique_social_clicks |
unique_social_clicks |
The number of unique clicks on social interactions (e.g., likes, comments, shares) with your ad. |
metric |
unique_social_impressions |
unique_social_impressions |
The number of unique people who saw your ads with social information (e.g., a friend engaged with it). This metric, as ‘SocialImpressions’, was deprecated on October 30, 2024. |
metric |
unique_video_continuous_2_sec_watched_actions |
unique_video_continuous_2_sec_watched_actions |
The number of unique users who watched at least 2 seconds of your video continuously. |
metric |
unique_video_continuous_2_sec_watched_actions.video_view |
unique_video_continuous_2_sec_watched_actions.video_view |
Number of unique continuous video views for at least 2 seconds, attributed to your ads. |
metric |
video_10_sec_watched_actions |
video_10_sec_watched_actions |
The number of times your video ad was watched for at least 10 seconds. |
dimension |
video_10_sec_watched_actions.video_view |
video_10_sec_watched_actions.video_view |
The number of times your video ad was watched for at least 10 seconds. |
metric |
video_10_sec_watched_actions.video_view.1d_view |
video_10_sec_watched_actions.video_view.1d_view |
The number of times people watched at least 10 seconds of your video ad, attributed to a 1-day view-through window. |
metric |
video_10_sec_watched_actions.video_view.28d_click |
video_10_sec_watched_actions.video_view.28d_click |
The number of times people watched at least 10 seconds of your video ad, attributed to a 28-day click-through window. |
metric |
video_10_sec_watched_actions.video_view.7d_view |
video_10_sec_watched_actions.video_view.7d_view |
The number of times your video was watched for at least 10 seconds, attributed within 7 days of viewing your ad. |
metric |
video_15_sec_watched_actions |
video_15_sec_watched_actions |
The number of times your video ad was watched for at least 15 seconds. |
metric |
video_15_sec_watched_actions.video_view |
video_15_sec_watched_actions.video_view |
The number of times your video ad was watched for at least 15 seconds. |
metric |
video_15_sec_watched_actions.video_view.1d_view |
video_15_sec_watched_actions.video_view.1d_view |
The number of times people watched at least 15 seconds of your video ad, attributed to a 1-day view-through window. |
metric |
video_15_sec_watched_actions.video_view.28d_click |
video_15_sec_watched_actions.video_view.28d_click |
The number of times people watched at least 15 seconds of your video ad, attributed to a 28-day click-through window. |
metric |
video_30_sec_watched_actions |
video_30_sec_watched_actions |
The number of times your video ad was watched for at least 30 seconds. |
metric |
video_30_sec_watched_actions.video_view.1d_view |
video_30_sec_watched_actions.video_view.1d_view |
The number of times people watched at least 30 seconds of your video ad, attributed to a 1-day view-through window. |
metric |
video_30_sec_watched_actions.video_view.28d_click |
video_30_sec_watched_actions.video_view.28d_click |
The number of times people watched at least 30 seconds of your video ad, attributed to a 28-day click-through window. |
metric |
video_30_sec_watched_actions.video_view.7d_click |
video_30_sec_watched_actions.video_view.7d_click |
The number of times people watched at least 30 seconds of your video ad, attributed to a 7-day click-through window. |
dimension |
video_30_sec_watched_actions.video_view.7d_view |
video_30_sec_watched_actions.video_view.7d_view |
The number of times your video was watched for at least 30 seconds, attributed within 7 days of viewing your ad. |
dimension |
video_asset.id |
video_asset.id |
The unique identifier of the video asset used in the ad. |
metric |
video_asset.source |
video_asset.source |
The source URL or origin of the video asset. |
dimension |
video_asset.source_image_url |
video_asset.source_image_url |
The URL of the source image used as a thumbnail or cover for the video asset. |
dimension |
video_asset.thumbnail_hash |
video_asset.thumbnail_hash |
A hash identifier for the thumbnail image of the video asset. |
dimension |
video_asset.thumbnail_url |
video_asset.thumbnail_url |
The URL of the thumbnail image for the video asset. |
dimension |
video_asset.url |
video_asset.url |
The URL of the video asset. |
dimension |
video_asset.video_id |
video_asset.video_id |
The unique identifier for the video itself. |
dimension |
video_asset.video_name |
video_asset.video_name |
The name or title of the video asset. |
dimension |
video_avg_pct_watched_actions |
video_avg_pct_watched_actions |
The average percentage of your video ad that was watched across all video play actions. |
dimension |
video_avg_pct_watched_actions.video_view |
video_avg_pct_watched_actions.video_view |
The average percentage of your video ad that was watched for video view actions (3-second views). |
metric |
video_avg_pct_watched_actions.video_view.1d_view |
video_avg_pct_watched_actions.video_view.1d_view |
The average percentage of your video ad that was watched for video view actions (3-second views), attributed within 1 day of a view. |
metric |
video_avg_pct_watched_actions.video_view.28d_click |
video_avg_pct_watched_actions.video_view.28d_click |
The average percentage of your video ad that was watched for video view actions (3-second views), attributed within 28 days of a click. |
metric |
video_avg_sec_watched_actions |
video_avg_sec_watched_actions |
The average number of seconds your video ad was watched across all video play actions. |
dimension |
video_avg_sec_watched_actions.video_view |
video_avg_sec_watched_actions.video_view |
The average number of seconds your video ad was watched for video view actions (3-second views). |
metric |
video_avg_sec_watched_actions.video_view.1d_view |
video_avg_sec_watched_actions.video_view.1d_view |
The average number of seconds your video ad was watched for video view actions (3-second views), attributed within 1 day of a view. |
metric |
video_avg_sec_watched_actions.video_view.28d_click |
video_avg_sec_watched_actions.video_view.28d_click |
The average number of seconds your video ad was watched for video view actions (3-second views), attributed within 28 days of a click. |
metric |
video_avg_time_watched_actions |
video_avg_time_watched_actions |
The average time your video ad was watched, in seconds. |
metric |
video_avg_time_watched_actions.video_view |
video_avg_time_watched_actions.video_view |
The average time your video ad was watched, in seconds. |
metric |
video_avg_time_watched_actions.video_view.1d_view |
video_avg_time_watched_actions.video_view.1d_view |
Average time a video was watched, attributed to an impression of your ad within 1 day. |
dimension |
video_avg_time_watched_actions.video_view.7d_click |
video_avg_time_watched_actions.video_view.7d_click |
The average time people watched the video, attributed to an ad click within 7 days. |
dimension |
video_complete_watched_actions |
video_complete_watched_actions |
The number of times your video ad was watched to 100% completion across all video play actions. |
dimension |
video_complete_watched_actions.video_view |
video_complete_watched_actions.video_view |
The number of times your video ad was watched to 100% completion for video view actions (3-second views). |
metric |
video_complete_watched_actions.video_view.1d_view |
video_complete_watched_actions.video_view.1d_view |
The number of times your video ad was watched to 100% completion for video view actions (3-second views), attributed within 1 day of a view. |
metric |
video_complete_watched_actions.video_view.28d_click |
video_complete_watched_actions.video_view.28d_click |
The number of times your video ad was watched to 100% completion for video view actions (3-second views), attributed within 28 days of a click. |
metric |
video_continuous_2_sec_watched_actions |
video_continuous_2_sec_watched_actions |
The total number of times your video ad was watched for at least 2 seconds continuously. |
metric |
video_continuous_2_sec_watched_actions.video_view |
video_continuous_2_sec_watched_actions.video_view |
The total number of times your video ad was watched for at least 2 seconds continuously. |
metric |
video_duration_second |
video_duration_second |
The duration of the video asset in seconds. |
metric |
video_p100_watched_actions |
video_p100_watched_actions |
The total number of times a video was played at 100% of its length, including plays that skipped to this point. |
metric |
video_p100_watched_actions.video_view |
video_p100_watched_actions.video_view |
The total count of video views that reached 100% of the video’s length. |
metric |
video_p100_watched_actions.video_view.1d_view |
video_p100_watched_actions.video_view.1d_view |
The number of video views that reached 100% of the video’s length, attributed within a 1-day view-through window. |
dimension |
video_p100_watched_actions.video_view.28d_click |
video_p100_watched_actions.video_view.28d_click |
The number of video views that reached 100% of the video’s length, attributed within a 28-day click-through window. |
metric |
video_p100_watched_actions.video_view.7d_click |
video_p100_watched_actions.video_view.7d_click |
The number of video views that reached 100% of the video’s length, attributed within a 7-day click-through window. |
dimension |
video_p100_watched_actions.video_view.7d_view |
video_p100_watched_actions.video_view.7d_view |
The number of video views that reached 100% of the video’s length, attributed within a 7-day view-through window. |
metric |
video_p100_watched_actions.video_view.auto_play |
video_p100_watched_actions.video_view.auto_play |
The number of times a video was auto-played and reached 100% of its length. |
metric |
video_p100_watched_actions.video_view.click_to_play |
video_p100_watched_actions.video_view.click_to_play |
The number of times a video was clicked to play and reached 100% of its length. |
metric |
video_p100_watched_actions.video_view.total |
video_p100_watched_actions.video_view.total |
The total number of video views that reached 100% of the video’s length, encompassing both auto-play and click-to-play. |
metric |
video_p25_watched_actions |
video_p25_watched_actions |
The total number of times a video was played at 25% of its length, including plays that skipped to this point. |
metric |
video_p25_watched_actions.video_view |
video_p25_watched_actions.video_view |
The total count of video views that reached 25% of the video’s length. |
metric |
video_p25_watched_actions.video_view.1d_view |
video_p25_watched_actions.video_view.1d_view |
The number of video views that reached 25% of the video’s length, attributed within a 1-day view-through window. |
dimension |
video_p25_watched_actions.video_view.28d_click |
video_p25_watched_actions.video_view.28d_click |
The number of video views that reached 25% of the video’s length, attributed within a 28-day click-through window. |
metric |
video_p25_watched_actions.video_view.7d_click |
video_p25_watched_actions.video_view.7d_click |
The number of video views that reached 25% of the video’s length, attributed within a 7-day click-through window. |
dimension |
video_p25_watched_actions.video_view.7d_view |
video_p25_watched_actions.video_view.7d_view |
The number of video views that reached 25% of the video’s length, attributed within a 7-day view-through window. |
metric |
video_p50_watched_actions |
video_p50_watched_actions |
The total number of times a video was played at 50% of its length, including plays that skipped to this point. |
metric |
video_p50_watched_actions.video_view |
video_p50_watched_actions.video_view |
The total count of video views that reached 50% of the video’s length. |
metric |
video_p50_watched_actions.video_view.1d_view |
video_p50_watched_actions.video_view.1d_view |
The number of video views that reached 50% of the video’s length, attributed within a 1-day view-through window. |
metric |
video_p50_watched_actions.video_view.28d_click |
video_p50_watched_actions.video_view.28d_click |
The number of video views that reached 50% of the video’s length, attributed within a 28-day click-through window. |
metric |
video_p50_watched_actions.video_view.7d_click |
video_p50_watched_actions.video_view.7d_click |
The number of video views that reached 50% of the video’s length, attributed within a 7-day click-through window. |
dimension |
video_p50_watched_actions.video_view.7d_view |
video_p50_watched_actions.video_view.7d_view |
The number of times a video was viewed for at least 50% of its length, attributed within 7 days of viewing the ad. |
dimension |
video_p75_watched_actions |
video_p75_watched_actions |
The number of times a video was viewed for at least 75% of its length. |
metric |
video_p75_watched_actions.video_view |
video_p75_watched_actions.video_view |
The number of times a video was viewed for at least 75% of its length. |
metric |
video_p75_watched_actions.video_view.1d_view |
video_p75_watched_actions.video_view.1d_view |
The number of times a video was viewed for at least 75% of its length, attributed within 1 day of viewing the ad. |
dimension |
video_p75_watched_actions.video_view.28d_click |
video_p75_watched_actions.video_view.28d_click |
The number of times a video was viewed for at least 75% of its length, attributed within 28 days of clicking the ad. |
metric |
video_p75_watched_actions.video_view.7d_click |
video_p75_watched_actions.video_view.7d_click |
The number of times a video was viewed for at least 75% of its length, attributed within 7 days of clicking the ad. |
dimension |
video_p75_watched_actions.video_view.7d_view |
video_p75_watched_actions.video_view.7d_view |
The number of times a video was viewed for at least 75% of its length, attributed within 7 days of viewing the ad. |
metric |
video_p95_watched_actions |
video_p95_watched_actions |
The number of times a video was viewed for at least 95% of its length. |
metric |
video_p95_watched_actions.video_view |
video_p95_watched_actions.video_view |
The number of times a video was viewed for at least 95% of its length. |
metric |
video_p95_watched_actions.video_view.1d_view |
video_p95_watched_actions.video_view.1d_view |
The number of times people watched 95% or more of your video ad, attributed to a 1-day view-through window. |
metric |
video_p95_watched_actions.video_view.28d_click |
video_p95_watched_actions.video_view.28d_click |
The number of times people watched 95% or more of your video ad, attributed to a 28-day click-through window. |
metric |
video_play_actions |
video_play_actions |
The number of times a video ad was played. |
metric |
video_play_actions.video_view |
video_play_actions.video_view |
The number of times a video ad was played. |
metric |
video_play_actions.video_view.1d_click |
video_play_actions.video_view.1d_click |
The number of times your video ad was played, attributed to a 1-day click-through window. |
metric |
video_play_actions.video_view.1d_view |
video_play_actions.video_view.1d_view |
The number of video view actions attributed to an ad within 1 day of a view. |
metric |
video_play_actions.video_view.28d_click |
video_play_actions.video_view.28d_click |
The number of times your video ad was played, attributed to a 28-day click-through window. |
dimension |
video_play_actions.video_view.7d_click |
video_play_actions.video_view.7d_click |
The number of video view actions attributed to an ad within 7 days of a click. |
metric |
video_play_actions.video_view.7d_view |
video_play_actions.video_view.7d_view |
The number of times your video ad was played, attributed to a 7-day view-through window. |
metric |
video_play_actions.video_view.auto_play |
video_play_actions.video_view.auto_play |
The number of times your video ad was played where the video auto-played, regardless of attribution window. |
metric |
video_play_actions.video_view.click_to_play |
video_play_actions.video_view.click_to_play |
The number of times your video ad was played where the video was initiated by a click, regardless of attribution window. |
metric |
video_play_actions.video_view.total |
video_play_actions.video_view.total |
The total number of times your video ad was played, across all attribution windows. |
metric |
video_play_curve_actions |
video_play_curve_actions |
A video-play based curve graph illustrating the percentage of video plays that reached a given second. |
metric |
video_play_curve_actions.video_view |
video_play_curve_actions.video_view |
The count of video view actions, categorized by video play curve statistics. |
dimension |
video_play_retention_0_to_15s_actions |
video_play_retention_0_to_15s_actions |
The number of times a video was played and watched for 0 to 15 seconds. |
metric |
video_play_retention_20_to_60s_actions |
video_play_retention_20_to_60s_actions |
The number of times a video was played and watched for 20 to 60 seconds. |
metric |
video_play_retention_graph_actions |
video_play_retention_graph_actions |
A graph illustrating the percentage of video plays that reached a given second. |
metric |
video_thruplay_watched_actions |
video_thruplay_watched_actions |
The number of times a video was played to completion, or for at least 15 seconds, whichever came first. |
metric |
video_thruplay_watched_actions.video_view |
video_thruplay_watched_actions.video_view |
The number of times a video was played to completion, or for at least 15 seconds, whichever came first. |
metric |
video_thruplay_watched_actions.video_view.1d_click |
video_thruplay_watched_actions.video_view.1d_click |
The number of times your video ad was played to completion or for at least 15 seconds, attributed to a 1-day click-through window. |
metric |
video_thruplay_watched_actions.video_view.1d_view |
video_thruplay_watched_actions.video_view.1d_view |
The number of video thruplay (watched to completion or for a significant duration) view actions attributed to an ad within 1 day of a view. |
metric |
video_thruplay_watched_actions.video_view.28d_click |
video_thruplay_watched_actions.video_view.28d_click |
The number of times your video ad was played to completion or for at least 15 seconds, attributed to a 28-day click-through window. |
metric |
video_thruplay_watched_actions.video_view.7d_click |
video_thruplay_watched_actions.video_view.7d_click |
The number of video thruplay (watched to completion or for a significant duration) view actions attributed to an ad within 7 days of a click. |
metric |
video_thruplay_watched_actions.video_view.7d_view |
video_thruplay_watched_actions.video_view.7d_view |
The number of times your video ad was played to completion or for at least 15 seconds, attributed to a 7-day view-through window. |
metric |
video_thruplay_watched_actions.video_view.auto_play |
video_thruplay_watched_actions.video_view.auto_play |
The number of times your video ad was played to completion or for at least 15 seconds where the video auto-played, regardless of attribution window. |
metric |
video_thruplay_watched_actions.video_view.click_to_play |
video_thruplay_watched_actions.video_view.click_to_play |
The number of times your video ad was played to completion or for at least 15 seconds where the video was initiated by a click, regardless of attribution window. |
metric |
video_thruplay_watched_actions.video_view.total |
video_thruplay_watched_actions.video_view.total |
The total number of times your video ad was played to completion or for at least 15 seconds, across all attribution windows. |
metric |
video_time_watched_actions |
video_time_watched_actions |
The total amount of time people spent watching video ads. |
metric |
website_clicks |
website_clicks |
The total number of clicks on your ad that led to an external website. |
metric |
website_ctr |
website_ctr |
The Click-Through Rate for website links. |
metric |
website_ctr.link_click |
website_ctr.link_click |
The Click-Through Rate measured by the number of clicks on ad links to website destinations. |
metric |
website_purchase_roas |
website_purchase_roas |
The Return On Ad Spend (ROAS) generated from website purchases. |
metric |
website_purchase_roas.offsite_conversion.fb_pixel_purchase |
website_purchase_roas.offsite_conversion.fb_pixel_purchase |
The Return On Ad Spend (ROAS) generated from offsite purchases tracked by the Facebook Pixel. |
metric |
website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_click |
website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_click |
The Return on Ad Spend (ROAS) for website purchases tracked via Facebook Pixel, attributed to an ad within a 1-day click-through window. |
metric |
website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view |
website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view |
The return on ad spend (ROAS) for website purchases, attributed to a 1-day view-through window, based on Facebook Pixel data. |
metric |
website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click |
website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click |
Return on ad spend from website purchases tracked by the Facebook Pixel, attributed to a click on your ad within 7 days. |
metric |
website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_view |
website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_view |
The Return on Ad Spend (ROAS) for website purchases tracked by the Facebook Pixel, attributed within 7 days of an impression of your ad. |
metric |