Facebook Ads: Most-used fields#
The table below gives information about most-used fields that you can import from Facebook Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
APP_INSTALLS actions.omni_app_install Metric
Campaign objective focused on driving installations of a mobile application.
Audience Dimension
A dimension used to describe the characteristics of the people who saw or interacted with your ads, often broken down by demographics, interests, or behaviors. This corresponds to breakdowns like 'age' or 'gender'.
Audience Type Dimension
Categorization of the audience targeted by an ad campaign, such as Custom Audiences based on customer files or saved audiences with specific demographic and interest criteria.
Audience_Name Dimension
The name of the audience targeted by your ad campaign.
BRAND_AWARENESS estimated_ad_recallers Metric
Campaign objective focused on increasing the awareness and recall of a brand among the target audience.
Campaign_Objective Dimension
The primary goal or objective set for your ad campaign (e.g., brand awareness, lead generation, conversions).
Creative Format Dimension
The format of the creative asset, such as image or video. This can be derived from breakdowns like `media_format` or `ad_format_asset`.
Creative Messaging Dimension
The textual content and message included within an ad creative.
Creative Size Length Dimension
The dimensions (e.g., height, width) of the image or video assets used in an ad creative.
Creative_Type Dimension
The type of ad creative used (e.g., image, video, carousel).
Creative_Type_Adset Dimension
The format or type of the ad creative used within an ad set (e.g., image, video, carousel).
EVENT_RESPONSES actions.rsvp Metric
Campaign objective aimed at increasing user responses or RSVPs to an event.
End_Date Dimension
The end date for the ad campaign, ad set, or the reporting period.
End_Date_Adset Dimension
The end date of the ad set's schedule.
Item ID Dimension
This field represents a unique identifier for an item. While not a direct Facebook Ads API field, it often corresponds to 'product_id' within product catalogs, used for breakdown in Insights API.
LEAD_GENERATION actions.lead Metric
Campaign objective focused on collecting lead information from potential customers.
LINK_CLICKS actions.link_click Metric
The total number of clicks on links within an advertisement that lead to a specific destination.
MESSAGES actions.onsite_conversion.messaging_conversation_started_7d Metric
Campaign objective focused on initiating conversations through messaging platforms like Messenger.
OFFER_CLAIMS actions.receive_offer Metric
Campaign objective for tracking the number of times users claim offers presented in an advertisement.
PAGE_LIKES actions.like Metric
Campaign objective aimed at increasing the number of likes for a Facebook Page.
POST_ENGAGEMENT actions.post_engagement Metric
Campaign objective focused on increasing interactions with a post, including likes, comments, and shares.
PRODUCT_CATALOG_SALES actions.purchase Metric
Campaign objective designed to drive sales from a product catalog.
Performance cost type Dimension
The method of paying for and targeting ads, such as auction bidding, fixed-price, or reach and frequency buying, corresponding to the `buying_type` field.
Platform_Adset Dimension
The platform where ads within the ad set were displayed (e.g., Facebook, Instagram).
Publisher Dimension
The entity or platform that displayed the ad to users.
Source_Platform Dimension
The platform where the ad was displayed or the action originated, such as Facebook, Instagram, or Audience Network.
Start Date Dimension
The start date of the ad campaign or ad set.
Start_Date Dimension
The start date for the ad campaign, ad set, or the reporting period.
Start_Date_Adset Dimension
The start date of the ad set's schedule.
Targeting_Type Dimension
The type of audience targeting applied to an ad set (e.g., demographic, interest-based).
URL_Destination Dimension
The destination URL that users are directed to after clicking on an ad.
VIDEO_VIEWS video_30_sec_watched_actions.video_view Metric
The number of times a video was watched for at least 30 seconds, or its entire duration if shorter, attributed to your ads.
Video views Metric
The number of times a video ad was viewed. Note that Meta plans to introduce a 'Page Viewer Metric' to replace legacy reach and video impression metrics by June 2026.
Week_Number Dimension
The week number in which the ad event or data occurred.
Year Dimension
The calendar year for which the data is reported. This can be derived from the 'date_start' or 'time_range' parameters.
Year Month Metric
The reporting period aggregated by calendar month. This corresponds to the 'monthly' option for the time_increment parameter in the API.
account_account_status Dimension
The current operational status of the advertising account.
account_amount_spent Dimension
The total monetary amount spent on advertising by this account.
account_balance Dimension
The current outstanding balance or amount due for the ad account.
account_business_city Dimension
The city of the business associated with the ad account.
account_business_country_code Dimension
The country code of the business associated with the ad account.
account_business_id Dimension
The unique identifier for the business associated with the ad account.
account_business_name Dimension
The name of the business associated with the ad account.
account_currency Dimension
The currency in which the ad account operates and reports financial metrics.
account_funding_source_details Dimension
Details about the funding source used for the ad account.
account_funding_source_details.coupons Dimension
Information about coupons associated with the ad account's funding source.
account_funding_source_details.display_string Dimension
A human-readable string representing the details of the ad account's funding source.
account_funding_source_details.id Metric
The unique identifier of the ad account's funding source.
account_funding_source_details.type Dimension
The type of the ad account's funding source (e.g., credit card).
account_id Dimension
The unique identification number for the advertising account.
account_name Dimension
The name assigned to the advertising account.
account_spend_cap Dimension
The maximum spending limit set for the advertising account.
account_timezone_id Dimension
The ID of the timezone configured for the ad account, affecting reporting timestamps.
account_timezone_name Dimension
The name of the timezone configured for the ad account, affecting reporting timestamps.
account_timezone_offset_hours_utc Dimension
The UTC offset in hours for the timezone configured for the ad account, affecting reporting timestamps.
action_attribution_window Dimension
The timeframe (e.g., 1-day click, 7-day view) within which a user's action is attributed to a specific advertisement.
action_carousel_card_id Dimension
The unique identifier of a specific carousel card within an ad creative that a user engaged with.
action_carousel_card_name Dimension
The name of the specific carousel card with which people engaged after seeing your ad. This is used as an action breakdown to categorize results.
action_custom_name Dimension
The name of a custom conversion action defined within the ad account.
action_destination Dimension
The destination where people are directed after clicking on your ad, such as your Facebook Page, an external URL, or an app.
action_device Dimension
The type of device on which an action or conversion event occurred (e.g., Desktop, Mobile).
action_target_id Dimension
The ID of the destination where people go after clicking on your ad.
action_type Dimension
The specific category of action performed by a user, such as a link click or app install.
action_values Metric
A list of values associated with different action types, often representing monetary value of conversions.
action_values.add_payment_info Metric
The value associated with 'add payment info' events.
action_values.add_payment_info.1d_click Metric
The value of 'add payment info' events attributed within a 1-day click attribution window.
action_values.add_payment_info.1d_view Metric
The value of 'add payment info' events attributed within a 1-day view attribution window.
action_values.add_payment_info.28d_click Dimension
The value of 'add payment info' events attributed within a 28-day click attribution window.
action_values.add_payment_info.7d_click Metric
The value of 'add payment info' events attributed within a 7-day click attribution window.
action_values.add_payment_info.incrementality_all_conversions Dimension
The total incremental value of all 'Add Payment Info' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.add_to_cart Metric
The value associated with 'add to cart' events.
action_values.add_to_cart.1d_click Metric
The value of 'add to cart' events attributed within a 1-day click attribution window.
action_values.add_to_cart.1d_view Metric
The monetary value of 'add to cart' actions attributed within 1 day of viewing the ad.
action_values.add_to_cart.28d_click Metric
The monetary value of 'add to cart' actions attributed within 28 days of an ad click.
action_values.add_to_cart.7d_click Metric
The monetary value of 'add to cart' actions attributed within 7 days of clicking the ad.
action_values.add_to_cart.incrementality_all_conversions Dimension
The total incremental value of all 'Add to Cart' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.add_to_wishlist Metric
The value associated with 'add to wishlist' events.
action_values.add_to_wishlist.1d_click Metric
The value of 'add to wishlist' events attributed within a 1-day click attribution window.
action_values.add_to_wishlist.1d_view Metric
The value of 'add to wishlist' events attributed within a 1-day view attribution window.
action_values.add_to_wishlist.28d_click Metric
The value of 'add to wishlist' events attributed within a 28-day click attribution window.
action_values.add_to_wishlist.7d_click Metric
The value of 'add to wishlist' events attributed within a 7-day click attribution window.
action_values.add_to_wishlist.incrementality_all_conversions Dimension
The total incremental value of all 'Add to Wishlist' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.app_custom_event Dimension
The value associated with custom events defined and tracked within a mobile application.
action_values.app_engagement Dimension
The value associated with user engagement actions within a mobile application.
action_values.app_engagement.1d_click Dimension
The total value of app engagement actions attributed to a click on an ad within a 1-day click attribution window.
action_values.app_engagement.1d_view Dimension
The monetary value of app engagement actions attributed within 1 day of viewing the ad.
action_values.app_engagement.28d_click Dimension
The monetary value generated from app engagement actions attributed to your ads within 28 days of a click.
action_values.app_engagement.7d_click Dimension
The monetary value of app engagement actions attributed within 7 days of clicking the ad.
action_values.app_engagement.incrementality_all_conversions Dimension
The total incremental value of all 'App Engagement' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.app_install Metric
The value associated with mobile application installation events.
action_values.app_install.1d_click Dimension
The total value of app install actions attributed to a click on an ad within a 1-day click attribution window.
action_values.app_install.1d_view Dimension
The monetary value of app install actions attributed within 1 day of viewing the ad.
action_values.app_install.28d_click Dimension
The monetary value generated from app install actions attributed to your ads within 28 days of a click.
action_values.app_install.7d_click Dimension
The monetary value of app install actions attributed within 7 days of clicking the ad.
action_values.app_install.incrementality_all_conversions Dimension
The total incremental value of all 'App Install' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.app_story Metric
The monetary value generated from app story actions attributed to the ad.
action_values.app_story.1d_click Dimension
The total value of app story actions attributed to a click on an ad within a 1-day click attribution window.
action_values.app_story.1d_view Dimension
The monetary value generated from app story actions, attributed within 1 day of viewing the ad.
action_values.app_story.28d_click Dimension
The monetary value generated from app story actions attributed to your ads within 28 days of a click.
action_values.app_story.7d_click Dimension
The monetary value generated from app story actions, attributed within 7 days of clicking the ad.
action_values.app_story.incrementality_all_conversions Dimension
The total incremental value of all 'App Story' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.app_use Metric
The monetary value generated from app usage attributed to the ad.
action_values.app_use.1d_click Dimension
The total value of app use actions attributed to a click on an ad within a 1-day click attribution window.
action_values.app_use.1d_view Dimension
The monetary value of app use actions attributed within 1 day of viewing the ad.
action_values.app_use.28d_click Dimension
The monetary value generated from app usage actions attributed to your ads within 28 days of a click.
action_values.app_use.7d_click Dimension
The monetary value of app use actions attributed within 7 days of clicking the ad.
action_values.app_use.incrementality_all_conversions Dimension
The total incremental value of all 'App Use' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.checkin Metric
The value associated with user check-in events.
action_values.checkin.1d_click Dimension
The total value of check-in actions attributed to a click on an ad within a 1-day click attribution window.
action_values.checkin.1d_view Dimension
The monetary value generated from check-in actions, attributed within 1 day of viewing the ad.
action_values.checkin.28d_click Dimension
The monetary value generated from check-in actions attributed to your ads within 28 days of a click.
action_values.checkin.7d_click Dimension
The monetary value generated from check-in actions, attributed within 7 days of clicking the ad.
action_values.checkin.incrementality_all_conversions Dimension
The total incremental value of all 'Checkin' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.comment Metric
The value associated with user comments on posts or ads.
action_values.comment.1d_click Dimension
The total value of comment actions attributed to a click on an ad within a 1-day click attribution window.
action_values.comment.1d_view Dimension
The monetary value of comment actions attributed within 1 day of viewing the ad.
action_values.comment.28d_click Dimension
The monetary value generated from comment actions attributed to your ads within 28 days of a click.
action_values.comment.7d_click Dimension
The monetary value of comment actions attributed within 7 days of clicking the ad.
action_values.comment.incrementality_all_conversions Dimension
The total incremental value of all 'Comment' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.complete_registration Metric
The value associated with users completing a registration process.
action_values.complete_registration.1d_click Metric
The monetary value of complete registration events, attributed to a 1-day click-through window.
action_values.complete_registration.1d_view Dimension
The monetary value of complete registration actions attributed within 1 day of viewing the ad.
action_values.complete_registration.28d_click Dimension
The estimated monetary value generated from completed registrations, attributed within 28 days of clicking the ad.
action_values.complete_registration.7d_click Dimension
The monetary value of complete registration actions attributed within 7 days of clicking the ad.
action_values.complete_registration.incrementality_all_conversions Dimension
The total incremental value of all 'Complete Registration' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.credit_spent Metric
The value of virtual or in-app credits spent by users.
action_values.credit_spent.1d_click Dimension
The total value of credit spent actions attributed to a click on an ad within a 1-day click attribution window.
action_values.credit_spent.1d_view Dimension
The monetary value generated from credit spent actions, attributed within 1 day of viewing the ad.
action_values.credit_spent.28d_click Dimension
The monetary value generated from credit spent actions attributed to your ads within 28 days of a click.
action_values.credit_spent.7d_click Dimension
The monetary value generated from credit spent actions, attributed within 7 days of clicking the ad.
action_values.credit_spent.incrementality_all_conversions Dimension
The total incremental value of all 'Credit Spent' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.full_view Metric
The value associated with users completing a full view of an ad or content, such as an Instant Experience.
action_values.full_view.1d_click Dimension
The total value of full view actions attributed to a click on an ad within a 1-day click attribution window.
action_values.full_view.1d_view Dimension
The monetary value generated from full view actions, attributed within 1 day of viewing the ad.
action_values.full_view.28d_click Dimension
The monetary value generated from 'full view' actions attributed within a 28-day click attribution window. This indicates the estimated revenue or value from users who fully viewed content after clicking an ad.
action_values.full_view.7d_click Dimension
The monetary value generated from full view actions, attributed within 7 days of clicking the ad.
action_values.full_view.incrementality_all_conversions Dimension
The total incremental value of all 'Full View' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.games.plays Metric
The value associated with game plays or interactions within gaming applications.
action_values.games.plays.1d_click Dimension
The total value of game plays actions attributed to a click on an ad within a 1-day click attribution window.
action_values.games.plays.1d_view Dimension
The monetary value of game plays attributed within 1 day of viewing the ad.
action_values.games.plays.28d_click Dimension
The monetary value generated from game play actions attributed to your ads within 28 days of a click.
action_values.games.plays.7d_click Dimension
The monetary value of game plays attributed within 7 days of clicking the ad.
action_values.games.plays.incrementality_all_conversions Dimension
The total incremental value of all 'Games Plays' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.initiate_checkout Metric
The value associated with users initiating a checkout process.
action_values.initiate_checkout.1d_click Metric
The monetary value of 'initiate checkout' actions attributed within 1 day of an ad click.
action_values.initiate_checkout.1d_view Metric
The monetary value of 'initiate checkout' actions attributed within 1 day of viewing the ad.
action_values.initiate_checkout.28d_click Metric
The monetary value of 'initiate checkout' actions attributed within 28 days of an ad click.
action_values.initiate_checkout.7d_click Metric
The monetary value of 'initiate checkout' actions attributed within 7 days of clicking the ad.
action_values.initiate_checkout.incrementality_all_conversions Dimension
The total incremental value of all 'Initiate Checkout' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.instagram_profile_engagement Dimension
The value associated with engagement actions on an Instagram profile, such as profile visits or interactions.
action_values.instagram_profile_engagement.1d_click Dimension
The total value of Instagram profile engagement actions attributed to a click on an ad within a 1-day click attribution window.
action_values.instagram_profile_engagement.1d_view Dimension
The monetary value of Instagram profile engagement actions attributed within 1 day of viewing the ad.
action_values.instagram_profile_engagement.28d_click Dimension
The monetary value generated from Instagram profile engagement actions attributed to your ads within 28 days of a click.
action_values.instagram_profile_engagement.7d_click Dimension
The monetary value of Instagram profile engagement actions attributed within 7 days of clicking the ad.
action_values.instagram_profile_engagement.incrementality_all_conversions Dimension
The total incremental value of all 'Instagram Profile Engagement' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.interactive_component_tap Dimension
The value associated with taps on interactive components within an ad.
action_values.interactive_component_tap.1d_click Dimension
The total value of interactive component tap actions attributed to a click on an ad within a 1-day click attribution window.
action_values.interactive_component_tap.1d_view Dimension
The monetary value generated from interactive component tap actions, attributed within 1 day of viewing the ad.
action_values.interactive_component_tap.28d_click Dimension
The monetary value generated from interactive component tap actions attributed to your ads within 28 days of a click.
action_values.interactive_component_tap.7d_click Dimension
The monetary value generated from interactive component tap actions, attributed within 7 days of clicking the ad.
action_values.interactive_component_tap.incrementality_all_conversions Dimension
The total incremental value of all 'Interactive Component Tap' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.landing_page_view Metric
The value associated with views of a landing page after an ad click.
action_values.landing_page_view.1d_click Dimension
The total value of landing page view actions attributed to a click on an ad within a 1-day click attribution window.
action_values.landing_page_view.1d_view Dimension
The monetary value of landing page view actions attributed within 1 day of viewing the ad.
action_values.landing_page_view.28d_click Dimension
The monetary value generated from landing page view actions attributed to your ads within 28 days of a click.
action_values.landing_page_view.7d_click Dimension
The monetary value of landing page view actions attributed within 7 days of clicking the ad.
action_values.landing_page_view.incrementality_all_conversions Dimension
The total incremental value of all 'Landing Page View' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.lead Metric
The value associated with lead generation events.
action_values.lead.1d_click Metric
The value of lead generation events attributed within a 1-day click attribution window.
action_values.lead.1d_view Metric
The value of lead generation events attributed within a 1-day view attribution window.
action_values.lead.28d_click Dimension
The value of lead generation events attributed within a 28-day click attribution window.
action_values.lead.7d_click Metric
The value of lead generation events attributed within a 7-day click attribution window.
action_values.lead.incrementality_all_conversions Dimension
The total incremental value of all 'Lead' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.leadgen.other Metric
The value associated with other types of lead generation events not specifically categorized.
action_values.leadgen.other.1d_click Dimension
The total value of other lead generation actions attributed to a click on an ad within a 1-day click attribution window.
action_values.leadgen.other.1d_view Dimension
The monetary value of other lead generation actions attributed within 1 day of viewing the ad.
action_values.leadgen.other.28d_click Dimension
The monetary value generated from other lead generation actions attributed to your ads within 28 days of a click.
action_values.leadgen.other.7d_click Dimension
The monetary value of other lead generation actions attributed within 7 days of clicking the ad.
action_values.leadgen.other.incrementality_all_conversions Dimension
The total incremental value of all 'Lead Generation Other' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.leadgen_grouped Metric
The aggregated value of lead generation actions.
action_values.leadgen_grouped.1d_click Dimension
The total value of grouped lead generation actions attributed to a click on an ad within a 1-day click attribution window.
action_values.leadgen_grouped.1d_view Dimension
The monetary value of grouped lead generation actions attributed within 1 day of viewing the ad.
action_values.leadgen_grouped.28d_click Dimension
The monetary value generated from grouped lead generation actions attributed to your ads within 28 days of a click.
action_values.leadgen_grouped.7d_click Dimension
The monetary value of grouped lead generation actions attributed within 7 days of clicking the ad.
action_values.leadgen_grouped.incrementality_all_conversions Dimension
The total incremental value of all 'Grouped Lead Generation' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.like Metric
The value associated with 'like' reactions on posts or ads.
action_values.like.1d_click Dimension
The total value of like actions attributed to a click on an ad within a 1-day click attribution window.
action_values.like.1d_view Dimension
The monetary value of 'like' actions attributed within 1 day of viewing the ad.
action_values.like.28d_click Dimension
The monetary value generated from 'like' reactions attributed to your ads within 28 days of a click.
action_values.like.7d_click Dimension
The monetary value of 'like' actions attributed within 7 days of clicking the ad.
action_values.like.incrementality_all_conversions Dimension
The total incremental value of all 'Like' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.link_click Dimension
The value associated with clicks on links within an advertisement.
action_values.link_click.1d_click Dimension
The total value of link click actions attributed to a click on an ad within a 1-day click attribution window.
action_values.link_click.1d_view Dimension
The monetary value of link click actions attributed within 1 day of viewing the ad.
action_values.link_click.28d_click Dimension
The monetary value generated from link click actions attributed to your ads within 28 days of a click.
action_values.link_click.7d_click Dimension
The monetary value of link click actions attributed within 7 days of clicking the ad.
action_values.link_click.incrementality_all_conversions Dimension
The total incremental value of all 'Link Click' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.messenger.block Metric
The value associated with users blocking a Messenger conversation.
action_values.messenger.block.1d_click Dimension
The total value of Messenger block actions attributed to a click on an ad within a 1-day click attribution window.
action_values.messenger.block.1d_view Dimension
The monetary value generated from Messenger block actions, attributed within 1 day of viewing the ad.
action_values.messenger.block.28d_click Dimension
The monetary value generated from messenger block actions attributed to your ads within 28 days of a click.
action_values.messenger.block.7d_click Dimension
The monetary value generated from Messenger block actions, attributed within 7 days of clicking the ad.
action_values.messenger.block.incrementality_all_conversions Dimension
The total incremental value of all 'Messenger Block' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.messenger.reply Metric
The value associated with replies in a Messenger conversation.
action_values.messenger.reply.1d_click Dimension
The total value of Messenger reply actions attributed to a click on an ad within a 1-day click attribution window.
action_values.messenger.reply.1d_view Dimension
The monetary value generated from Messenger reply actions, attributed within 1 day of viewing the ad.
action_values.messenger.reply.28d_click Dimension
The monetary value generated from messenger reply actions attributed to your ads within 28 days of a click.
action_values.messenger.reply.7d_click Dimension
The monetary value generated from Messenger reply actions, attributed within 7 days of clicking the ad.
action_values.messenger.reply.incrementality_all_conversions Dimension
The total incremental value of all 'Messenger Reply' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.mobile_app_install Metric
The value associated with mobile application installation events.
action_values.mobile_app_install.1d_click Dimension
The total value of mobile app install actions attributed to a click on an ad within a 1-day click attribution window.
action_values.mobile_app_install.1d_view Dimension
The monetary value of mobile app install actions attributed within 1 day of viewing the ad.
action_values.mobile_app_install.28d_click Dimension
The monetary value generated from mobile app install actions attributed to your ads within 28 days of a click.
action_values.mobile_app_install.7d_click Dimension
The monetary value of mobile app install actions attributed within 7 days of clicking the ad.
action_values.mobile_app_install.incrementality_all_conversions Dimension
The total incremental value of all 'Mobile App Install' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.mobile_app_retention Metric
The value associated with retaining users within a mobile application over time.
action_values.mobile_app_retention.1d_click Dimension
The total value of mobile app retention actions attributed to a click on an ad within a 1-day click attribution window.
action_values.mobile_app_retention.1d_view Dimension
The monetary value generated from mobile app retention events, attributed within 1 day of viewing the ad.
action_values.mobile_app_retention.28d_click Dimension
The monetary value associated with mobile app retention actions, attributed to a 28-day click attribution window.
action_values.mobile_app_retention.7d_click Dimension
The monetary value generated from mobile app retention events, attributed within 7 days of clicking the ad.
action_values.mobile_app_retention.incrementality_all_conversions Dimension
The total incremental value of all 'Mobile App Retention' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.mobile_app_roas Dimension
The Return on Ad Spend (ROAS) from mobile app purchases.
action_values.mobile_app_roas.1d_click Dimension
The total value of mobile app return on ad spend (ROAS) actions attributed to a click on an ad within a 1-day click attribution window.
action_values.mobile_app_roas.1d_view Dimension
The Return On Ad Spend (ROAS) from mobile app actions attributed within 1 day of viewing the ad.
action_values.mobile_app_roas.28d_click Dimension
The return on ad spend (ROAS) generated from mobile app actions attributed to your ads within 28 days of a click.
action_values.mobile_app_roas.7d_click Dimension
The Return On Ad Spend (ROAS) from mobile app actions attributed within 7 days of clicking the ad.
action_values.mobile_app_roas.incrementality_all_conversions Dimension
The total incremental value of all 'Mobile App ROAS' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.new_mobile Metric
The monetary value generated from new mobile app related actions attributed to the ad.
action_values.new_mobile.1d_click Dimension
The total value of new mobile actions attributed to a click on an ad within a 1-day click attribution window.
action_values.new_mobile.1d_view Dimension
The total value generated from new mobile actions attributed within 1 day of viewing the ad.
action_values.new_mobile.28d_click Dimension
The monetary value associated with new mobile user actions (e.g., new app installs or new mobile site visitors), attributed to a 28-day click attribution window.
action_values.new_mobile.7d_click Dimension
The total value generated from new mobile actions attributed within 7 days of clicking the ad.
action_values.new_mobile.incrementality_all_conversions Dimension
The total incremental value of all 'New Mobile' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.offline_conversion Metric
The monetary value generated from offline conversions.
action_values.offline_conversion.lead Metric
The total monetary value generated from offline lead conversions.
action_values.offline_conversion.other.1d_click Metric
The value of 'other' offline conversions attributed to a 1-day click, derived from the 'action_values' metric and specific 'action_attribution_windows'.
action_values.offline_conversion.other.28d_click Metric
The value of 'other' offline conversions attributed to a 28-day click, derived from the 'action_values' metric and specific 'action_attribution_windows'.
action_values.offline_conversion.purchase.1d_click Metric
The monetary value of offline purchase conversions, attributed within 1 day of a user clicking on your ad.
action_values.offline_conversion.purchase.28d_click Metric
The monetary value of offline purchases attributed to an ad click within a 28-day window.
action_values.offsite_conversion Metric
The aggregated value of conversion events occurring off of Meta platforms.
action_values.offsite_conversion.1d_click Dimension
The total value of offsite conversion actions attributed to a click on an ad within a 1-day click attribution window.
action_values.offsite_conversion.1d_view Dimension
The total value generated from all offsite conversions attributed within 1 day of viewing the ad.
action_values.offsite_conversion.28d_click Dimension
The monetary value generated from offsite conversion actions attributed to your ads within 28 days of a click.
action_values.offsite_conversion.7d_click Dimension
The total value generated from all offsite conversions attributed within 7 days of clicking the ad.
action_values.offsite_conversion.add_to_cart Dimension
The value of offsite 'add to cart' conversion events.
action_values.offsite_conversion.add_to_cart.1d_click Dimension
The total value of offsite 'Add to Cart' conversions attributed to a click on an ad within a 1-day click attribution window.
action_values.offsite_conversion.add_to_cart.1d_view Dimension
The total value generated from offsite 'add to cart' conversions attributed within 1 day of viewing the ad.
action_values.offsite_conversion.add_to_cart.28d_click Dimension
The monetary value generated from offsite 'add to cart' conversions attributed to your ads within 28 days of a click.
action_values.offsite_conversion.add_to_cart.7d_click Dimension
The total value generated from offsite 'add to cart' conversions attributed within 7 days of clicking the ad.
action_values.offsite_conversion.add_to_cart.incrementality_all_conversions Dimension
The incremental value of all 'add to cart' offsite conversions attributed to ads. This falls under the 'action_values' metric, which tracks the total value of all conversions.
action_values.offsite_conversion.checkout Metric
The value of offsite 'checkout' conversion events.
action_values.offsite_conversion.checkout.1d_click Dimension
The total value of offsite 'Checkout' conversions attributed to a click on an ad within a 1-day click attribution window.
action_values.offsite_conversion.checkout.1d_view Dimension
The total value generated from offsite checkout conversions attributed within 1 day of viewing the ad.
action_values.offsite_conversion.checkout.28d_click Dimension
The monetary value generated from offsite checkout conversions attributed to your ads within 28 days of a click.
action_values.offsite_conversion.checkout.7d_click Dimension
The total value generated from offsite checkout conversions attributed within 7 days of clicking the ad.
action_values.offsite_conversion.checkout.incrementality_all_conversions Dimension
The incremental value of all 'checkout' offsite conversions attributed to ads, as part of the total 'action_values'.
action_values.offsite_conversion.custom Dimension
The value of custom offsite conversion events defined by the advertiser.
action_values.offsite_conversion.fb_pixel_add_payment_info Metric
The value of 'add payment info' events tracked by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_add_payment_info.1d_click Metric
The value of 'add payment info' events tracked by the Facebook Pixel, attributed within a 1-day click window.
action_values.offsite_conversion.fb_pixel_add_payment_info.1d_view Metric
The value of 'add payment info' events tracked by the Facebook Pixel, attributed within a 1-day view window.
action_values.offsite_conversion.fb_pixel_add_payment_info.28d_click Dimension
The value of 'add payment info' events tracked by the Facebook Pixel, attributed within a 28-day click window.
action_values.offsite_conversion.fb_pixel_add_payment_info.7d_click Metric
The value of 'add payment info' events tracked by the Facebook Pixel, attributed within a 7-day click window.
action_values.offsite_conversion.fb_pixel_add_payment_info.incrementality_all_conversions Dimension
The total incremental value of all 'Offsite Conversion: Facebook Pixel Add Payment Info' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.offsite_conversion.fb_pixel_add_to_cart Metric
The value of 'add to cart' events tracked by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_add_to_cart.1d_click Metric
The value of 'add to cart' events tracked by the Facebook Pixel, attributed within a 1-day click window.
action_values.offsite_conversion.fb_pixel_add_to_cart.1d_view Metric
The value of 'add to cart' events tracked by the Facebook Pixel, attributed within a 1-day view window.
action_values.offsite_conversion.fb_pixel_add_to_cart.28d_click Metric
The value of 'add to cart' events tracked by the Facebook Pixel, attributed within a 28-day click window.
action_values.offsite_conversion.fb_pixel_add_to_cart.7d_click Metric
The value of 'add to cart' events tracked by the Facebook Pixel, attributed within a 7-day click window.
action_values.offsite_conversion.fb_pixel_add_to_cart.incrementality_all_conversions Dimension
The total incremental value of all 'Offsite Conversion: Facebook Pixel Add to Cart' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.offsite_conversion.fb_pixel_add_to_wishlist Metric
The value of 'add to wishlist' events tracked by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_click Metric
The total value attributed to offsite "add to wishlist" conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.
action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_view Metric
The total value generated from offsite 'add to wishlist' conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.
action_values.offsite_conversion.fb_pixel_add_to_wishlist.28d_click Metric
The monetary value of 'add to wishlist' actions reported via Facebook Pixel, attributed within 28 days of an ad click.
action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_click Metric
The total value generated from offsite 'add to wishlist' conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.
action_values.offsite_conversion.fb_pixel_add_to_wishlist.incrementality_all_conversions Dimension
The total incremental value of all 'Offsite Conversion: Facebook Pixel Add to Wishlist' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.offsite_conversion.fb_pixel_complete_registration Metric
The value of 'complete registration' events tracked by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_complete_registration.1d_click Metric
The total value attributed to offsite "complete registration" conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.
action_values.offsite_conversion.fb_pixel_complete_registration.1d_view Dimension
The total value generated from offsite 'complete registration' conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.
action_values.offsite_conversion.fb_pixel_complete_registration.28d_click Dimension
The estimated monetary value generated from offsite complete registrations tracked by the Facebook Pixel, attributed within 28 days of clicking the ad.
action_values.offsite_conversion.fb_pixel_complete_registration.7d_click Dimension
The total value generated from offsite 'complete registration' conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.
action_values.offsite_conversion.fb_pixel_complete_registration.incrementality_all_conversions Dimension
The total incremental value of all 'Offsite Conversion: Facebook Pixel Complete Registration' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.offsite_conversion.fb_pixel_custom Metric
The value of custom events tracked by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_initiate_checkout Metric
The value of 'initiate checkout' events tracked by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_click Metric
The value of 'initiate checkout' events tracked by the Facebook Pixel, attributed within a 1-day click window.
action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_view Metric
The value of 'initiate checkout' events tracked by the Facebook Pixel, attributed within a 1-day view window.
action_values.offsite_conversion.fb_pixel_initiate_checkout.28d_click Metric
The value of 'initiate checkout' events tracked by the Facebook Pixel, attributed within a 28-day click window.
action_values.offsite_conversion.fb_pixel_initiate_checkout.7d_click Metric
The value of 'initiate checkout' events tracked by the Facebook Pixel, attributed within a 7-day click window.
action_values.offsite_conversion.fb_pixel_initiate_checkout.incrementality_all_conversions Dimension
The total incremental value of all 'Offsite Conversion: Facebook Pixel Initiate Checkout' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.offsite_conversion.fb_pixel_lead Metric
The value of 'lead' events recorded by the Facebook Pixel, representing potential customer interest on a website.
action_values.offsite_conversion.fb_pixel_lead.1d_click Metric
The total value attributed to offsite "lead" conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.
action_values.offsite_conversion.fb_pixel_lead.1d_view Metric
The total value generated from offsite lead conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.
action_values.offsite_conversion.fb_pixel_lead.28d_click Dimension
The monetary value of 'lead' actions reported via Facebook Pixel, attributed within 28 days of an ad click.
action_values.offsite_conversion.fb_pixel_lead.7d_click Metric
The total value generated from offsite lead conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.
action_values.offsite_conversion.fb_pixel_lead.incrementality_all_conversions Dimension
The total incremental value of all 'Offsite Conversion: Facebook Pixel Lead' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.offsite_conversion.fb_pixel_purchase Metric
The monetary value of 'purchase' events recorded by the Facebook Pixel on a website.
action_values.offsite_conversion.fb_pixel_purchase.1d_click Metric
The monetary value of 'purchase' events attributed to an ad click within 1 day, recorded by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_purchase.1d_view Metric
The monetary value of 'purchase' events attributed to an ad view within 1 day, recorded by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_purchase.28d_click Metric
The monetary value of 'purchase' events attributed to an ad click within 28 days, recorded by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_purchase.7d_click Metric
The monetary value of 'purchase' events attributed to an ad click within 7 days, recorded by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_purchase.incrementality_all_conversions Metric
The total incremental value of all 'Offsite Conversion: Facebook Pixel Purchase' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.offsite_conversion.fb_pixel_search Metric
The value of 'search' events recorded by the Facebook Pixel, indicating when a visitor searches for something on a website.
action_values.offsite_conversion.fb_pixel_search.1d_click Metric
The total value attributed to offsite "search" conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.
action_values.offsite_conversion.fb_pixel_search.1d_view Dimension
The total value generated from offsite search conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.
action_values.offsite_conversion.fb_pixel_search.28d_click Dimension
The monetary value of 'search' actions reported via Facebook Pixel, attributed within 28 days of an ad click.
action_values.offsite_conversion.fb_pixel_search.7d_click Dimension
The total value generated from offsite search conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.
action_values.offsite_conversion.fb_pixel_search.incrementality_all_conversions Dimension
The total incremental value of all 'Offsite Conversion: Facebook Pixel Search' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.offsite_conversion.fb_pixel_view_content Metric
The value of 'view content' events recorded by the Facebook Pixel, indicating when a visitor views a product page or other content on a website.
action_values.offsite_conversion.fb_pixel_view_content.1d_click Metric
The value of 'view content' events attributed to an ad click within 1 day, recorded by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_view_content.1d_view Metric
The value of 'view content' events attributed to an ad view within 1 day, recorded by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_view_content.28d_click Metric
The value of 'view content' events attributed to an ad click within 28 days, recorded by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_view_content.7d_click Metric
The value of 'view content' events attributed to an ad click within 7 days, recorded by the Facebook Pixel.
action_values.offsite_conversion.fb_pixel_view_content.incrementality_all_conversions Dimension
The total incremental value of all 'Offsite Conversion: Facebook Pixel View Content' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.offsite_conversion.incrementality_all_conversions Dimension
The total incremental value of all generic 'Offsite Conversion' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.offsite_conversion.key_page_view Metric
The monetary value generated from offsite key page views attributed to the ad.
action_values.offsite_conversion.key_page_view.1d_click Dimension
The total value of offsite 'Key Page View' conversions attributed to a click on an ad within a 1-day click attribution window.
action_values.offsite_conversion.key_page_view.1d_view Dimension
The total value generated from offsite key page view conversions attributed within 1 day of viewing the ad.
action_values.offsite_conversion.key_page_view.28d_click Dimension
The monetary value generated from offsite key page view conversions attributed to your ads within 28 days of a click.
action_values.offsite_conversion.key_page_view.7d_click Dimension
The total value generated from offsite key page view conversions attributed within 7 days of clicking the ad.
action_values.offsite_conversion.key_page_view.incrementality_all_conversions Dimension
The incremental value of all 'key page view' offsite conversions attributed to ads, as part of the total 'action_values'.
action_values.offsite_conversion.lead Dimension
The value of generic 'lead' events, representing potential customer interest, tracked as an offsite conversion via Facebook Pixel.
action_values.offsite_conversion.lead.1d_click Dimension
The total value of offsite 'Lead' conversions attributed to a click on an ad within a 1-day click attribution window.
action_values.offsite_conversion.lead.1d_view Dimension
The total value generated from offsite lead conversions attributed within 1 day of viewing the ad.
action_values.offsite_conversion.lead.28d_click Dimension
The monetary value generated from offsite lead conversions attributed to your ads within 28 days of a click.
action_values.offsite_conversion.lead.7d_click Dimension
The total value generated from offsite lead conversions attributed within 7 days of clicking the ad.
action_values.offsite_conversion.lead.incrementality_all_conversions Dimension
The incremental value of all 'lead' offsite conversions attributed to ads, as part of the total 'action_values'.
action_values.offsite_conversion.other Metric
The value of 'other' offsite conversion events, representing custom or uncategorized conversions tracked by the Facebook Pixel.
action_values.offsite_conversion.other.1d_click Dimension
The total value of other offsite conversion actions attributed to a click on an ad within a 1-day click attribution window.
action_values.offsite_conversion.other.1d_view Dimension
The monetary value generated from other offsite conversion events, attributed within 1 day of viewing the ad.
action_values.offsite_conversion.other.28d_click Dimension
The monetary value generated from other offsite conversion actions attributed to your ads within 28 days of a click.
action_values.offsite_conversion.other.7d_click Dimension
The monetary value generated from other offsite conversion events, attributed within 7 days of clicking the ad.
action_values.offsite_conversion.other.incrementality_all_conversions Dimension
The incremental value of all 'other' (uncategorized or custom) offsite conversions attributed to ads, as part of the total 'action_values'.
action_values.offsite_conversion.registration Metric
The value of 'registration' events, indicating when a user completes a signup or registration process, tracked as an offsite conversion via Facebook Pixel.
action_values.offsite_conversion.registration.1d_click Dimension
The total value of offsite 'Registration' conversions attributed to a click on an ad within a 1-day click attribution window.
action_values.offsite_conversion.registration.1d_view Dimension
The total value generated from offsite registration conversions attributed within 1 day of viewing the ad.
action_values.offsite_conversion.registration.28d_click Dimension
The monetary value generated from offsite registration conversions attributed to your ads within 28 days of a click.
action_values.offsite_conversion.registration.7d_click Dimension
The total value generated from offsite registration conversions attributed within 7 days of clicking the ad.
action_values.offsite_conversion.registration.incrementality_all_conversions Dimension
The incremental value of all 'registration' offsite conversions attributed to ads, as part of the total 'action_values'.
action_values.offsite_engagement Metric
The monetary value generated from offsite engagement attributed to the ad.
action_values.offsite_engagement.1d_click Dimension
The total value of offsite engagement actions attributed to a click on an ad within a 1-day click attribution window.
action_values.offsite_engagement.1d_view Dimension
The total value generated from offsite engagement actions attributed within 1 day of viewing the ad.
action_values.offsite_engagement.28d_click Dimension
The monetary value generated from offsite engagement actions attributed to your ads within 28 days of a click.
action_values.offsite_engagement.7d_click Dimension
The total value generated from offsite engagement actions attributed within 7 days of clicking the ad.
action_values.offsite_engagement.incrementality_all_conversions Dimension
The total incremental value of all 'Offsite Engagement' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_achievement_unlocked Dimension
The value associated with 'achievement unlocked' events within an app, indicating a user milestone across various platforms (omnichannel).
action_values.omni_achievement_unlocked.1d_click Dimension
The total value of omni achievement unlocked actions attributed to a click on an ad within a 1-day click attribution window.
action_values.omni_achievement_unlocked.1d_view Dimension
The total value generated from 'achievement unlocked' actions across multiple platforms attributed within 1 day of viewing the ad.
action_values.omni_achievement_unlocked.28d_click Dimension
The monetary value generated from 'achievement unlocked' actions (omni-channel) attributed to your ads within 28 days of a click.
action_values.omni_achievement_unlocked.7d_click Dimension
The total value generated from 'achievement unlocked' actions across multiple platforms attributed within 7 days of clicking the ad.
action_values.omni_achievement_unlocked.incrementality_all_conversions Dimension
The total incremental value of all 'Omni Achievement Unlocked' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_activate_app Dimension
The value of 'app activation' events, indicating when a user activates or launches a mobile application across various platforms (omnichannel).
action_values.omni_activate_app.1d_click Dimension
The total value of omni app activation actions attributed to a click on an ad within a 1-day click attribution window.
action_values.omni_activate_app.1d_view Dimension
The value of 'app activation' events attributed to an ad view within 1 day.
action_values.omni_activate_app.28d_click Dimension
The monetary value generated from app activation actions (omni-channel) attributed to your ads within 28 days of a click.
action_values.omni_activate_app.7d_click Dimension
The value of 'app activation' events attributed to an ad click within 7 days.
action_values.omni_activate_app.incrementality_all_conversions Dimension
The total incremental value of all 'Omni Activate App' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_add_to_cart Metric
The value of 'add to cart' events, indicating when a user adds an item to their shopping cart across various platforms (omnichannel).
action_values.omni_add_to_cart.1d_click Metric
The value of 'add to cart' events attributed to an ad click within 1 day.
action_values.omni_add_to_cart.1d_view Metric
The value of 'add to cart' events attributed to an ad view within 1 day.
action_values.omni_add_to_cart.28d_click Metric
The value of 'add to cart' events attributed to an ad click within 28 days.
action_values.omni_add_to_cart.7d_click Metric
The value of 'add to cart' events attributed to an ad click within 7 days.
action_values.omni_add_to_cart.incrementality_all_conversions Dimension
The total incremental value of all 'Omni Add to Cart' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_add_to_wishlist Metric
The monetary value of all add-to-wishlist events across various platforms (website, mobile app, offline).
action_values.omni_add_to_wishlist.1d_click Metric
The total value generated from omnichannel 'add to wishlist' actions, attributed to an ad click within 1 day.
action_values.omni_add_to_wishlist.1d_view Metric
The monetary value of add-to-wishlist events across various platforms, attributed to a 1-day view-through window.
action_values.omni_add_to_wishlist.28d_click Metric
The total value generated from omni add to wishlist events, attributed within a 28-day click window.
action_values.omni_add_to_wishlist.7d_click Metric
The monetary value of add-to-wishlist events across various platforms, attributed to a 7-day click-through window.
action_values.omni_app_install Dimension
The value of 'app install' events, indicating when a user installs a mobile application across various platforms (omnichannel).
action_values.omni_app_install.1d_click Dimension
The total value of omni app install actions attributed to a click on an ad within a 1-day click attribution window.
action_values.omni_app_install.1d_view Dimension
The total value generated from app installs across multiple platforms attributed within 1 day of viewing the ad.
action_values.omni_app_install.28d_click Dimension
The monetary value generated from app install actions (omni-channel) attributed to your ads within 28 days of a click.
action_values.omni_app_install.7d_click Dimension
The total value generated from app installs across multiple platforms attributed within 7 days of clicking the ad.
action_values.omni_app_install.incrementality_all_conversions Dimension
The total incremental value of all 'Omni App Install' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_complete_registration Dimension
The value of 'complete registration' events, indicating when a user finishes a signup or registration process across various platforms (omnichannel).
action_values.omni_complete_registration.1d_click Metric
The monetary value generated from omni-channel complete registration actions attributed to a 1-day click-through window.
action_values.omni_complete_registration.1d_view Dimension
The value of 'complete registration' events attributed to an ad view within 1 day.
action_values.omni_complete_registration.28d_click Dimension
The monetary value generated from omnichannel complete registration actions, attributed within a 28-day click window.
action_values.omni_complete_registration.7d_click Dimension
The total value generated from 'complete registration' actions across multiple platforms attributed within 7 days of clicking the ad.
action_values.omni_complete_registration.incrementality_all_conversions Dimension
The total incremental value of all 'Omni Complete Registration' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_custom Dimension
The value of custom events defined by the advertiser, tracked across various platforms (omnichannel).
action_values.omni_custom.1d_click Metric
The value of custom events attributed to an ad click within 1 day.
action_values.omni_custom.1d_view Dimension
The value of custom events attributed to an ad view within 1 day.
action_values.omni_custom.28d_click Dimension
The monetary value generated from omnichannel custom actions, attributed within a 28-day click window.
action_values.omni_custom.7d_click Dimension
The value of custom events attributed to an ad click within 7 days.
action_values.omni_custom.incrementality_all_conversions Dimension
The total incremental value of all 'Omni Custom' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_initiated_checkout Metric
The value of 'initiated checkout' events, indicating when a user starts the checkout process across various platforms (omnichannel).
action_values.omni_initiated_checkout.1d_click Metric
The value of 'initiated checkout' events attributed to an ad click within 1 day.
action_values.omni_initiated_checkout.1d_view Metric
The value of 'initiated checkout' events attributed to an ad view within 1 day.
action_values.omni_initiated_checkout.28d_click Metric
The value of 'initiated checkout' events attributed to an ad click within 28 days.
action_values.omni_initiated_checkout.7d_click Metric
The value of 'initiated checkout' events attributed to an ad click within 7 days.
action_values.omni_initiated_checkout.incrementality_all_conversions Dimension
The total incremental value of all 'Omni Initiated Checkout' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_level_achieved Dimension
The value of 'level achieved' events, indicating when a user reaches a new level within a game or app across various platforms (omnichannel).
action_values.omni_level_achieved.1d_click Dimension
The total value of omni level achieved actions attributed to a click on an ad within a 1-day click attribution window.
action_values.omni_level_achieved.1d_view Dimension
The total value generated from 'level achieved' actions across multiple platforms attributed within 1 day of viewing the ad.
action_values.omni_level_achieved.28d_click Dimension
The monetary value generated from 'level achieved' actions (omni-channel) attributed to your ads within 28 days of a click.
action_values.omni_level_achieved.7d_click Dimension
The total value generated from 'level achieved' actions across multiple platforms attributed within 7 days of clicking the ad.
action_values.omni_level_achieved.incrementality_all_conversions Dimension
The total incremental value of all 'Omni Level Achieved' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_purchase Metric
The monetary value of 'purchase' events across various platforms (omnichannel).
action_values.omni_purchase.1d_click Metric
The monetary value of 'purchase' events attributed to an ad click within 1 day.
action_values.omni_purchase.1d_view Metric
The monetary value of 'purchase' events attributed to an ad view within 1 day.
action_values.omni_purchase.28d_click Metric
The monetary value of 'purchase' events attributed to an ad click within 28 days.
action_values.omni_purchase.7d_click Metric
The monetary value of 'purchase' events attributed to an ad click within 7 days.
action_values.omni_purchase.incrementality_all_conversions Metric
The total incremental value of all 'Omni Purchase' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_purchase_margin Metric
The margin value associated with omnichannel purchases attributed to your ads.
action_values.omni_purchase_margin.1d_view Metric
The total margin value of omni purchase actions attributed to an ad impression within a 1-day view attribution window.
action_values.omni_purchase_margin.7d_click Metric
The total margin value of omni purchase actions attributed to a click on an ad within a 7-day click attribution window.
action_values.omni_rate Dimension
The value of 'rating' events, indicating when a user rates content or an item within an app or platform across various platforms (omnichannel).
action_values.omni_rate.1d_click Dimension
The total value of omni rating actions attributed to a click on an ad within a 1-day click attribution window.
action_values.omni_rate.1d_view Dimension
The total value generated from 'rate' actions across multiple platforms attributed within 1 day of viewing the ad.
action_values.omni_rate.28d_click Dimension
The monetary value generated from rating actions (omni-channel) attributed to your ads within 28 days of a click.
action_values.omni_rate.7d_click Dimension
The total value generated from 'rate' actions across multiple platforms attributed within 7 days of clicking the ad.
action_values.omni_rate.incrementality_all_conversions Dimension
The total incremental value of all 'Omni Rate' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_search Dimension
The value of 'search' events, indicating when a user performs a search across various platforms (omnichannel).
action_values.omni_search.1d_click Metric
The value of 'search' events attributed to an ad click within 1 day.
action_values.omni_search.1d_view Dimension
The value of 'search' events attributed to an ad view within 1 day.
action_values.omni_search.28d_click Dimension
The value of 'search' events attributed to an ad click within 28 days.
action_values.omni_search.7d_click Dimension
The value of 'search' events attributed to an ad click within 7 days.
action_values.omni_search.incrementality_all_conversions Dimension
The total incremental value of all 'Omni Search' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_spend_credits Dimension
The value of 'spend credits' events, indicating when a user spends virtual credits within an app or platform across various platforms (omnichannel).
action_values.omni_spend_credits.1d_click Dimension
The total value of omni spend credits actions attributed to a click on an ad within a 1-day click attribution window.
action_values.omni_spend_credits.1d_view Dimension
The total value generated from 'spend credits' actions across multiple platforms attributed within 1 day of viewing the ad.
action_values.omni_spend_credits.28d_click Dimension
The monetary value generated from 'spend credits' actions (omni-channel) attributed to your ads within 28 days of a click.
action_values.omni_spend_credits.7d_click Dimension
The total value generated from 'spend credits' actions across multiple platforms attributed within 7 days of clicking the ad.
action_values.omni_spend_credits.incrementality_all_conversions Dimension
The total incremental value of all 'Omni Spend Credits' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_tutorial_completion Dimension
The value of 'tutorial completion' events, indicating when a user finishes a tutorial within an app or platform across various platforms (omnichannel).
action_values.omni_tutorial_completion.1d_click Dimension
The total value of omni tutorial completion actions attributed to a click on an ad within a 1-day click attribution window.
action_values.omni_tutorial_completion.1d_view Dimension
The total value generated from 'tutorial completion' actions across multiple platforms attributed within 1 day of viewing the ad.
action_values.omni_tutorial_completion.28d_click Dimension
The monetary value generated from tutorial completion actions (omni-channel) attributed to your ads within 28 days of a click.
action_values.omni_tutorial_completion.7d_click Dimension
The total value generated from 'tutorial completion' actions across multiple platforms attributed within 7 days of clicking the ad.
action_values.omni_tutorial_completion.incrementality_all_conversions Dimension
The total incremental value of all 'Omni Tutorial Completion' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.omni_view_content Metric
The value of 'view content' events, indicating when a user views content across various platforms (omnichannel).
action_values.omni_view_content.1d_click Metric
The value of 'view content' events attributed to an ad click within 1 day.
action_values.omni_view_content.1d_view Metric
The value of 'view content' events attributed to an ad view within 1 day.
action_values.omni_view_content.28d_click Metric
The value of 'view content' events attributed to an ad click within 28 days.
action_values.omni_view_content.7d_click Metric
The value of 'view content' events attributed to an ad click within 7 days.
action_values.omni_view_content.incrementality_all_conversions Dimension
The total incremental value of all 'Omni View Content' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_app_add_to_cart Dimension
The value of 'add to cart' events occurring within an app directly on Facebook platforms (onsite).
action_values.onsite_app_add_to_cart.1d_click Metric
The total value attributed to in-app "add to cart" conversions that occurred within 1 day of someone clicking on the ad.
action_values.onsite_app_add_to_cart.1d_view Dimension
The total value generated from onsite app 'add to cart' actions attributed within 1 day of viewing the ad.
action_values.onsite_app_add_to_cart.28d_click Dimension
The estimated monetary value generated from 'add to cart' actions within an onsite app, attributed within 28 days of clicking the ad.
action_values.onsite_app_add_to_cart.7d_click Dimension
The total value generated from onsite app 'add to cart' actions attributed within 7 days of clicking the ad.
action_values.onsite_app_add_to_cart.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite App Add to Cart' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_app_purchase Dimension
The monetary value of 'purchase' events occurring within an app directly on Facebook platforms (onsite).
action_values.onsite_app_purchase.1d_click Metric
The total value attributed to in-app purchase conversions that occurred within 1 day of someone clicking on the ad.
action_values.onsite_app_purchase.1d_view Dimension
The total value generated from onsite app purchase conversions attributed within 1 day of viewing the ad.
action_values.onsite_app_purchase.28d_click Dimension
The estimated monetary value generated from purchases within an onsite app, attributed within 28 days of clicking the ad.
action_values.onsite_app_purchase.7d_click Dimension
The total value generated from onsite app purchase conversions attributed within 7 days of clicking the ad.
action_values.onsite_app_purchase.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite App Purchase' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_app_view_content Dimension
The value of 'view content' events occurring within an app directly on Facebook platforms (onsite).
action_values.onsite_app_view_content.1d_click Metric
The total value generated from onsite app content view events, attributed within a 1-day click window.
action_values.onsite_app_view_content.1d_view Dimension
The total value generated from onsite app 'view content' actions attributed within 1 day of viewing the ad.
action_values.onsite_app_view_content.28d_click Dimension
The monetary value generated from onsite app content view actions attributed to your ads within 28 days of a click.
action_values.onsite_app_view_content.7d_click Dimension
The total value generated from onsite app 'view content' actions attributed within 7 days of clicking the ad.
action_values.onsite_app_view_content.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite App View Content' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_conversion Metric
The aggregate value of all conversion actions that occur directly on Facebook or Instagram platforms.
action_values.onsite_conversion.1d_click Dimension
The total value of onsite conversion actions attributed to a click on an ad within a 1-day click attribution window.
action_values.onsite_conversion.1d_view Dimension
The total value generated from all onsite conversions attributed within 1 day of viewing the ad.
action_values.onsite_conversion.28d_click Dimension
The monetary value generated from onsite conversion actions attributed to your ads within 28 days of a click.
action_values.onsite_conversion.7d_click Dimension
The total value generated from all onsite conversions attributed within 7 days of clicking the ad.
action_values.onsite_conversion.add_to_cart Metric
The monetary value of onsite 'add to cart' events.
action_values.onsite_conversion.donate Metric
The total monetary value of onsite donation conversions.
action_values.onsite_conversion.flow_complete Metric
The value of 'flow complete' events, indicating the completion of a multi-step process directly on Facebook or Instagram platforms.
action_values.onsite_conversion.flow_complete.1d_click Dimension
The total value of onsite conversion flow complete actions attributed to a click on an ad within a 1-day click attribution window.
action_values.onsite_conversion.flow_complete.1d_view Dimension
The total value generated from onsite 'flow complete' conversions attributed within 1 day of viewing the ad.
action_values.onsite_conversion.flow_complete.28d_click Dimension
The monetary value generated from onsite 'flow complete' conversions attributed to your ads within 28 days of a click.
action_values.onsite_conversion.flow_complete.7d_click Dimension
The total value generated from onsite 'flow complete' conversions attributed within 7 days of clicking the ad.
action_values.onsite_conversion.flow_complete.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Conversion: Flow Complete' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_conversion.incrementality_all_conversions Dimension
The total incremental value of all generic 'Onsite Conversion' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_conversion.initiate_checkout Metric
The monetary value of onsite 'initiate checkout' events.
action_values.onsite_conversion.initiate_checkout.7d_click Metric
The total value generated from onsite conversion initiate checkout events, attributed within a 7-day click window.
action_values.onsite_conversion.lead Metric
The total attributed value of lead conversions that occurred directly on Meta platforms after an ad interaction.
action_values.onsite_conversion.lead.1d_view Metric
The value of an onsite lead conversion, attributed within 1 day of viewing the ad. An 'onsite conversion' happens directly on Facebook platforms (e.g., Lead Ads forms).
action_values.onsite_conversion.lead.7d_click Metric
The attributed value of lead conversions that occurred directly on Meta platforms within 7 days of a click on your ad.
action_values.onsite_conversion.lead_grouped Metric
The monetary value generated from onsite lead conversion events, grouped, attributed to the ad.
action_values.onsite_conversion.lead_grouped.1d_click Dimension
The total value of grouped onsite conversion lead actions attributed to a click on an ad within a 1-day click attribution window.
action_values.onsite_conversion.lead_grouped.1d_view Dimension
The total value generated from grouped onsite lead conversions attributed within 1 day of viewing the ad.
action_values.onsite_conversion.lead_grouped.28d_click Dimension
The monetary value generated from onsite grouped lead conversions attributed to your ads within 28 days of a click.
action_values.onsite_conversion.lead_grouped.7d_click Dimension
The total value generated from grouped onsite lead conversions attributed within 7 days of clicking the ad.
action_values.onsite_conversion.lead_grouped.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Conversion: Grouped Lead' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_conversion.messaging_block Metric
The value of 'messaging block' events, indicating when a user blocks messages related to an ad or business directly on Facebook platforms.
action_values.onsite_conversion.messaging_block.1d_click Dimension
The total value of onsite conversion messaging block actions attributed to a click on an ad within a 1-day click attribution window.
action_values.onsite_conversion.messaging_block.1d_view Dimension
The total value generated from onsite 'messaging block' conversions attributed within 1 day of viewing the ad.
action_values.onsite_conversion.messaging_block.28d_click Dimension
The monetary value generated from onsite messaging block conversions attributed to your ads within 28 days of a click.
action_values.onsite_conversion.messaging_block.7d_click Dimension
The total value generated from onsite 'messaging block' conversions attributed within 7 days of clicking the ad.
action_values.onsite_conversion.messaging_block.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Conversion: Messaging Block' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_conversion.messaging_conversation_started_7d Metric
The value of 'messaging conversation started' events attributed within 7 days, indicating when a user initiates a conversation directly on Facebook platforms.
action_values.onsite_conversion.messaging_conversation_started_7d.1d_click Dimension
The total value of onsite conversion messaging conversation started (7-day window) actions attributed to a click on an ad within a 1-day click attribution window.
action_values.onsite_conversion.messaging_conversation_started_7d.1d_view Dimension
The total value generated from onsite messaging conversations started within 7 days, attributed within 1 day of viewing the ad.
action_values.onsite_conversion.messaging_conversation_started_7d.28d_click Dimension
The monetary value associated with onsite messaging conversations started within 7 days, attributed to a 28-day click attribution window.
action_values.onsite_conversion.messaging_conversation_started_7d.7d_click Dimension
The total value generated from onsite messaging conversations started within 7 days, attributed within 7 days of clicking the ad.
action_values.onsite_conversion.messaging_conversation_started_7d.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Conversion: Messaging Conversation Started (7-day window)' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_conversion.messaging_first_reply Metric
The value of 'messaging first reply' events, indicating when a user sends the first reply in a conversation directly on Facebook platforms.
action_values.onsite_conversion.messaging_first_reply.1d_click Dimension
The total value of onsite conversion messaging first reply actions attributed to a click on an ad within a 1-day click attribution window.
action_values.onsite_conversion.messaging_first_reply.1d_view Dimension
The total value generated from onsite messaging first replies attributed within 1 day of viewing the ad.
action_values.onsite_conversion.messaging_first_reply.28d_click Dimension
The monetary value associated with the first reply in an onsite messaging conversation, attributed to a 28-day click attribution window.
action_values.onsite_conversion.messaging_first_reply.7d_click Dimension
The total value generated from onsite messaging first replies attributed within 7 days of clicking the ad.
action_values.onsite_conversion.messaging_first_reply.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Conversion: Messaging First Reply' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_conversion.messaging_reply Metric
The value of 'messaging reply' events, indicating when a user sends a reply in a conversation directly on Facebook platforms.
action_values.onsite_conversion.messaging_reply.1d_click Dimension
The total value of onsite conversion messaging reply actions attributed to a click on an ad within a 1-day click attribution window.
action_values.onsite_conversion.messaging_reply.1d_view Dimension
The total value generated from onsite messaging replies attributed within 1 day of viewing the ad.
action_values.onsite_conversion.messaging_reply.28d_click Dimension
The monetary value generated from onsite messaging replies attributed to your ads within 28 days of a click.
action_values.onsite_conversion.messaging_reply.7d_click Dimension
The total value generated from onsite messaging replies attributed within 7 days of clicking the ad.
action_values.onsite_conversion.messaging_reply.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Conversion: Messaging Reply' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_conversion.post_save Dimension
The value of 'post save' events, indicating when a user saves a post directly on Facebook or Instagram platforms.
action_values.onsite_conversion.post_save.1d_click Dimension
The total value of onsite conversion post save actions attributed to a click on an ad within a 1-day click attribution window.
action_values.onsite_conversion.post_save.1d_view Dimension
The total value generated from onsite 'post save' actions attributed within 1 day of viewing the ad.
action_values.onsite_conversion.post_save.28d_click Dimension
The monetary value generated from onsite post save conversions attributed to your ads within 28 days of a click.
action_values.onsite_conversion.post_save.7d_click Dimension
The total value generated from onsite 'post save' actions attributed within 7 days of clicking the ad.
action_values.onsite_conversion.post_save.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Conversion: Post Save' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_conversion.purchase Metric
The monetary value of 'purchase' events occurring directly on Facebook or Instagram platforms.
action_values.onsite_conversion.purchase.1d_click Dimension
The total value of onsite conversion purchase actions attributed to a click on an ad within a 1-day click attribution window.
action_values.onsite_conversion.purchase.1d_view Dimension
The total value generated from onsite purchase conversions attributed within 1 day of viewing the ad.
action_values.onsite_conversion.purchase.28d_click Dimension
The estimated monetary value generated from purchases as onsite conversions, attributed within 28 days of clicking the ad.
action_values.onsite_conversion.purchase.7d_click Dimension
The total value generated from onsite purchase conversions attributed within 7 days of clicking the ad.
action_values.onsite_conversion.purchase.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Conversion: Purchase' events attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_web_add_to_cart Metric
The value of 'add to cart' actions on your website, as an onsite web event.
action_values.onsite_web_add_to_cart.1d_click Metric
The monetary value generated from onsite website add-to-cart events, attributed within 1 day of clicking the ad.
action_values.onsite_web_add_to_cart.1d_view Metric
The total value generated from onsite web 'add to cart' actions attributed within 1 day of viewing the ad.
action_values.onsite_web_add_to_cart.28d_click Dimension
Total number of add-to-cart actions on an advertiser's website, attributed to an ad click within 28 days.
action_values.onsite_web_add_to_cart.7d_click Metric
The total value generated from onsite web 'add to cart' actions attributed within 7 days of clicking the ad.
action_values.onsite_web_add_to_cart.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Web Add to Cart' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_web_app_add_to_cart Metric
The value of 'add to cart' actions on your website or app, as an onsite web/app event.
action_values.onsite_web_app_add_to_cart.1d_click Metric
The monetary value generated from onsite add-to-cart events in web or app, attributed within 1 day of clicking the ad.
action_values.onsite_web_app_add_to_cart.1d_view Metric
The total value generated from onsite web and app 'add to cart' actions attributed within 1 day of viewing the ad.
action_values.onsite_web_app_add_to_cart.28d_click Dimension
Total number of add-to-cart actions across an advertiser's website or app, attributed to an ad click within 28 days.
action_values.onsite_web_app_add_to_cart.7d_click Metric
The total value generated from onsite web and app 'add to cart' actions attributed within 7 days of clicking the ad.
action_values.onsite_web_app_add_to_cart.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Web App Add to Cart' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_web_app_event Dimension
The monetary value generated from onsite web or app events attributed to the ad.
action_values.onsite_web_app_event.1d_click Dimension
The total value of onsite web app event actions attributed to a click on an ad within a 1-day click attribution window.
action_values.onsite_web_app_event.1d_view Dimension
The total value generated from onsite web and app events attributed within 1 day of viewing the ad.
action_values.onsite_web_app_event.28d_click Dimension
The monetary value generated from onsite web app events attributed to your ads within 28 days of a click.
action_values.onsite_web_app_event.7d_click Dimension
The total value generated from onsite web and app events attributed within 7 days of clicking the ad.
action_values.onsite_web_app_event.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Web App Event' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_web_app_purchase Metric
The value of purchases on your website or app, as an onsite web/app event.
action_values.onsite_web_app_purchase.1d_click Metric
The monetary value generated from onsite purchase events in web or app, attributed within 1 day of clicking the ad.
action_values.onsite_web_app_purchase.1d_view Metric
The total value generated from onsite web and app purchase conversions attributed within 1 day of viewing the ad.
action_values.onsite_web_app_purchase.28d_click Metric
Total number of purchase conversions across an advertiser's website or app, attributed to an ad click within 28 days.
action_values.onsite_web_app_purchase.7d_click Metric
The total value generated from onsite web and app purchase conversions attributed within 7 days of clicking the ad.
action_values.onsite_web_app_purchase.incrementality_all_conversions Metric
The total incremental value of all 'Onsite Web App Purchase' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_web_app_view_content Metric
The value associated with content views on your website or app, as an onsite web/app event.
action_values.onsite_web_app_view_content.1d_click Metric
The monetary value generated from onsite content view events in web or app, attributed within 1 day of clicking the ad.
action_values.onsite_web_app_view_content.1d_view Metric
The total value generated from onsite web and app 'view content' actions attributed within 1 day of viewing the ad.
action_values.onsite_web_app_view_content.28d_click Dimension
Total number of view content actions across an advertiser's website or app, attributed to an ad click within 28 days.
action_values.onsite_web_app_view_content.7d_click Metric
The total value generated from onsite web and app 'view content' actions attributed within 7 days of clicking the ad.
action_values.onsite_web_app_view_content.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Web App View Content' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_web_initiate_checkout Metric
The number of times a user started the checkout process directly on the website, attributed to the ad campaign, usually within the default attribution window.
action_values.onsite_web_initiate_checkout.1d_click Metric
The total value generated from onsite web 'initiate checkout' actions, attributed to an ad click within 1 day.
action_values.onsite_web_initiate_checkout.1d_view Metric
The value of 'initiate checkout' events on your website attributed to your ads, within 1 day of viewing the ad.
action_values.onsite_web_initiate_checkout.28d_click Metric
The total value generated from onsite web 'initiate checkout' actions, attributed to an ad click within 28 days.
action_values.onsite_web_initiate_checkout.7d_click Metric
The value of 'initiate checkout' events on your website attributed to your ads, within 7 days of clicking the ad.
action_values.onsite_web_lead Metric
The monetary value of lead conversions that occurred directly on a Meta-owned website or form.
action_values.onsite_web_lead.1d_click Metric
The total value generated from onsite web lead events, attributed within a 1-day click window.
action_values.onsite_web_lead.1d_view Metric
The monetary value of onsite web lead conversions, attributed to a 1-day view-through window.
action_values.onsite_web_lead.28d_click Metric
The total value generated from onsite web lead events, attributed within a 28-day click window.
action_values.onsite_web_lead.7d_click Metric
The monetary value of onsite web lead conversions, attributed to a 7-day click-through window.
action_values.onsite_web_purchase Metric
The number of purchases made by a user directly on the website, attributed to the ad campaign, usually within the default attribution window.
action_values.onsite_web_purchase.1d_click Metric
The monetary value generated from onsite website purchase events, attributed within 1 day of clicking the ad.
action_values.onsite_web_purchase.1d_view Metric
The total value generated from onsite web purchase conversions attributed within 1 day of viewing the ad.
action_values.onsite_web_purchase.28d_click Metric
Total number of purchase conversions on an advertiser's website, attributed to an ad click within 28 days.
action_values.onsite_web_purchase.7d_click Metric
The total value generated from onsite web purchase conversions attributed within 7 days of clicking the ad.
action_values.onsite_web_purchase.incrementality_all_conversions Metric
The total incremental value of all 'Onsite Web Purchase' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.onsite_web_view_content Metric
The number of times a user viewed content directly on the website, attributed to the ad campaign, usually within the default attribution window.
action_values.onsite_web_view_content.1d_click Metric
The monetary value generated from onsite website content view events, attributed within 1 day of clicking the ad.
action_values.onsite_web_view_content.1d_view Metric
The total value generated from onsite web 'view content' actions attributed within 1 day of viewing the ad.
action_values.onsite_web_view_content.28d_click Dimension
Total number of view content actions on an advertiser's website, attributed to an ad click within 28 days.
action_values.onsite_web_view_content.7d_click Metric
The total value generated from onsite web 'view content' actions attributed within 7 days of clicking the ad.
action_values.onsite_web_view_content.incrementality_all_conversions Dimension
The total incremental value of all 'Onsite Web View Content' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.outbound_click Metric
The number of clicks on ad links that led to destinations outside of Meta-owned properties, attributed to the ad campaign, usually within the default attribution window.
action_values.outbound_click.1d_click Dimension
The total value of outbound click actions attributed to a click on an ad within a 1-day click attribution window.
action_values.outbound_click.1d_view Dimension
The total value generated from outbound clicks attributed within 1 day of viewing the ad.
action_values.outbound_click.28d_click Dimension
The monetary value generated from outbound clicks (clicks leading off Facebook/Instagram) attributed to your ads within 28 days of a click.
action_values.outbound_click.7d_click Dimension
The total value generated from outbound clicks attributed within 7 days of clicking the ad.
action_values.outbound_click.incrementality_all_conversions Dimension
The total incremental value of all 'Outbound Click' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.page_engagement Metric
The number of times users engaged with a Facebook Page, such as likes, comments, shares, or other interactions, attributed to the ad campaign, usually within the default attribution window.
action_values.page_engagement.1d_click Dimension
The total value of page engagement actions attributed to a click on an ad within a 1-day click attribution window.
action_values.page_engagement.1d_view Dimension
The total value generated from page engagement actions attributed within 1 day of viewing the ad.
action_values.page_engagement.28d_click Dimension
The monetary value generated from Facebook Page engagement actions attributed to your ads within 28 days of a click.
action_values.page_engagement.7d_click Dimension
The total value generated from page engagement actions attributed within 7 days of clicking the ad.
action_values.page_engagement.incrementality_all_conversions Dimension
The total incremental value of all 'Page Engagement' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.page_story.1d_click Dimension
The total value of page story actions attributed to a click on an ad within a 1-day click attribution window.
action_values.page_story.28d_click Dimension
The monetary value generated from Page story interactions attributed to your ads within 28 days of a click.
action_values.page_story.incrementality_all_conversions Dimension
The total incremental value of all 'Page Story' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.photo_view Metric
The monetary value generated from photo view actions attributed to the ad.
action_values.photo_view.1d_click Dimension
The total value of photo view actions attributed to a click on an ad within a 1-day click attribution window.
action_values.photo_view.1d_view Dimension
The total value generated from photo view actions attributed within 1 day of viewing the ad.
action_values.photo_view.28d_click Dimension
The monetary value generated from photo view actions attributed to your ads within 28 days of a click.
action_values.photo_view.7d_click Dimension
The total value generated from photo view actions attributed within 7 days of clicking the ad.
action_values.photo_view.incrementality_all_conversions Dimension
The total incremental value of all 'Photo View' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.post Metric
The monetary value generated from post actions attributed to the ad.
action_values.post.1d_click Dimension
The total value of post actions attributed to a click on an ad within a 1-day click attribution window.
action_values.post.1d_view Dimension
The total value generated from post actions attributed within 1 day of viewing the ad.
action_values.post.28d_click Dimension
The monetary value generated from post engagement actions attributed to your ads within 28 days of a click.
action_values.post.7d_click Dimension
The total value generated from post actions attributed within 7 days of clicking the ad.
action_values.post.incrementality_all_conversions Dimension
The total incremental value of all 'Post' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.post_engagement Metric
The number of times users engaged with an ad post, including reactions, comments, and shares, attributed to the ad campaign, usually within the default attribution window.
action_values.post_engagement.1d_click Dimension
The total value of post engagement actions attributed to a click on an ad within a 1-day click attribution window.
action_values.post_engagement.1d_view Dimension
The total value generated from post engagement actions attributed within 1 day of viewing the ad.
action_values.post_engagement.28d_click Dimension
The monetary value generated from post engagement actions attributed to your ads within 28 days of a click.
action_values.post_engagement.7d_click Dimension
The total value generated from post engagement actions attributed within 7 days of clicking the ad.
action_values.post_engagement.incrementality_all_conversions Dimension
The total incremental value of all 'Post Engagement' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.post_reaction Metric
The number of reactions (like, love, haha, wow, sad, angry) to an ad post, attributed to the ad campaign, usually within the default attribution window.
action_values.post_reaction.1d_click Dimension
The total value of post reaction actions attributed to a click on an ad within a 1-day click attribution window.
action_values.post_reaction.1d_view Dimension
The total value generated from post reaction actions attributed within 1 day of viewing the ad.
action_values.post_reaction.28d_click Dimension
The monetary value generated from post reaction actions (like, love, haha, etc.) attributed to your ads within 28 days of a click.
action_values.post_reaction.7d_click Dimension
The total value generated from post reaction actions attributed within 7 days of clicking the ad.
action_values.post_reaction.incrementality_all_conversions Dimension
The total incremental value of all 'Post Reaction' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.post_story Metric
The monetary value generated from post story actions attributed to the ad.
action_values.post_story.1d_click Dimension
The total value of post story actions attributed to a click on an ad within a 1-day click attribution window.
action_values.post_story.1d_view Dimension
The total value generated from post story actions attributed within 1 day of viewing the ad.
action_values.post_story.28d_click Dimension
The monetary value generated from post story interactions attributed to your ads within 28 days of a click.
action_values.post_story.7d_click Dimension
The total value generated from post story actions attributed within 7 days of clicking the ad.
action_values.post_story.incrementality_all_conversions Dimension
The total incremental value of all 'Post Story' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.purchase Metric
The total number of purchases made by users, attributed to the ad campaign, usually within the default attribution window.
action_values.purchase.1d_click Metric
The total value attributed to purchase conversions that occurred within 1 day of someone clicking on the ad.
action_values.purchase.1d_view Metric
The total value generated from purchase conversions attributed within 1 day of viewing the ad.
action_values.purchase.28d_click Metric
Total number of purchase conversions, attributed to an ad click within 28 days.
action_values.purchase.7d_click Metric
The total value generated from purchase conversions attributed within 7 days of clicking the ad.
action_values.purchase.incrementality_all_conversions Metric
The total incremental value of all 'Purchase' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.receive_offer Metric
The monetary value generated from receive offer actions attributed to the ad.
action_values.receive_offer.1d_click Dimension
The total value of offer received actions attributed to a click on an ad within a 1-day click attribution window.
action_values.receive_offer.1d_view Dimension
The total value generated from 'receive offer' actions attributed within 1 day of viewing the ad.
action_values.receive_offer.28d_click Dimension
The monetary value generated from actions where users received an offer, attributed to your ads within 28 days of a click.
action_values.receive_offer.7d_click Dimension
The total value generated from 'receive offer' actions attributed within 7 days of clicking the ad.
action_values.receive_offer.incrementality_all_conversions Dimension
The total incremental value of all 'Receive Offer' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.rsvp Metric
The monetary value generated from RSVP actions attributed to the ad.
action_values.rsvp.1d_click Dimension
The total value of RSVP actions attributed to a click on an ad within a 1-day click attribution window.
action_values.rsvp.1d_view Dimension
The total value generated from RSVP actions attributed within 1 day of viewing the ad.
action_values.rsvp.28d_click Dimension
The monetary value generated from RSVP actions (e.g., event responses) attributed to your ads within 28 days of a click.
action_values.rsvp.7d_click Dimension
The total value generated from RSVP actions attributed within 7 days of clicking the ad.
action_values.rsvp.incrementality_all_conversions Dimension
The total incremental value of all 'RSVP' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.search Metric
The number of times users performed a search on the advertiser's website or app, attributed to the ad campaign, usually within the default attribution window.
action_values.search.1d_click Metric
The monetary value generated from search actions attributed to a 1-day click-through window.
action_values.search.1d_view Dimension
The total value generated from search actions attributed within 1 day of viewing the ad.
action_values.search.28d_click Dimension
Total number of search actions, attributed to an ad click within 28 days.
action_values.search.7d_click Dimension
The total value generated from search actions attributed within 7 days of clicking the ad.
action_values.search.incrementality_all_conversions Dimension
The total incremental value of all 'Search' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.store_visit_with_dwell.1d_click Dimension
The total value of store visit with dwell time actions attributed to a click on an ad within a 1-day click attribution window.
action_values.store_visit_with_dwell.28d_click Dimension
The monetary value generated from store visits with a specified dwell time attributed to your ads within 28 days of a click.
action_values.store_visit_with_dwell.incrementality_all_conversions Dimension
The total incremental value of all 'Store Visit with Dwell' conversions attributed to your ads. This measures the conversions that would not have occurred without the ad exposure, counting every conversion for this action type.
action_values.submit_application_total Metric
The total monetary value generated from application submission actions attributed to the ad.
action_values.submit_application_total.1d_click Dimension
The total value of application submission actions attributed to a click on an ad within a 1-day click attribution window.
action_values.submit_application_total.1d_view Dimension
The total value generated from all application submissions attributed within 1 day of viewing the ad.
action_values.submit_application_total.28d_click Dimension
The total monetary value generated from all application submission actions attributed to your ads within 28 days of a click.
action_values.submit_application_total.7d_click Dimension
The total value generated from all application submissions attributed within 7 days of clicking the ad.
action_values.submit_application_total.incrementality_all_conversions Dimension
The number of total application submissions attributed to your ads using the incrementality measurement model.
action_values.submit_application_website Metric
The monetary value generated from application submission actions completed on a website, attributed to the ad.
action_values.submit_application_website.1d_click Dimension
The total value of website application submission actions attributed to a click on an ad within a 1-day click attribution window.
action_values.submit_application_website.1d_view Dimension
The total value generated from website application submissions attributed within 1 day of viewing the ad.
action_values.submit_application_website.28d_click Dimension
The monetary value generated from application submission actions on your website attributed to your ads within 28 days of a click.
action_values.submit_application_website.7d_click Dimension
The total value generated from website application submissions attributed within 7 days of clicking the ad.
action_values.submit_application_website.incrementality_all_conversions Dimension
The number of website application submissions attributed to your ads using the incrementality measurement model.
action_values.subscribe Dimension
The number of times users subscribed to a service, newsletter, or content, attributed to the ad campaign, usually within the default attribution window.
action_values.subscribe.1d_click Dimension
The total value of subscribe actions attributed to a click on an ad within a 1-day click attribution window.
action_values.subscribe.1d_view Dimension
The total value generated from subscribe actions attributed within 1 day of viewing the ad.
action_values.subscribe.28d_click Dimension
The monetary value generated from subscription actions attributed to your ads within 28 days of a click.
action_values.subscribe.7d_click Dimension
The total value generated from subscribe actions attributed within 7 days of clicking the ad.
action_values.subscribe.incrementality_all_conversions Dimension
The number of subscribe actions attributed to your ads using the incrementality measurement model.
action_values.tab_view Metric
The monetary value generated from tab view actions attributed to the ad.
action_values.tab_view.1d_click Dimension
The total value of tab view actions attributed to a click on an ad within a 1-day click attribution window.
action_values.tab_view.1d_view Dimension
The total value generated from tab view actions attributed within 1 day of viewing the ad.
action_values.tab_view.28d_click Dimension
The monetary value generated from tab view actions attributed to your ads within 28 days of a click.
action_values.tab_view.7d_click Dimension
The total value generated from tab view actions attributed within 7 days of clicking the ad.
action_values.tab_view.incrementality_all_conversions Dimension
The number of tab view actions attributed to your ads using the incrementality measurement model.
action_values.video_view Metric
The number of times users viewed a video associated with the ad, attributed to the ad campaign, usually within the default attribution window.
action_values.video_view.1d_click Dimension
The total value of video view actions attributed to a click on an ad within a 1-day click attribution window.
action_values.video_view.1d_view Dimension
The total value generated from video view actions attributed within 1 day of viewing the ad.
action_values.video_view.28d_click Dimension
The monetary value generated from video view actions attributed to your ads within 28 days of a click.
action_values.video_view.7d_click Dimension
The total value generated from video view actions attributed within 7 days of clicking the ad.
action_values.video_view.incrementality_all_conversions Dimension
The number of video view actions attributed to your ads using the incrementality measurement model.
action_values.view_content Metric
The number of times users viewed content on an advertiser's website or app, attributed to the ad campaign, usually within the default attribution window.
action_values.view_content.1d_click Metric
The total value attributed to "view content" actions that occurred within 1 day of someone clicking on the ad.
action_values.view_content.1d_view Metric
The total value generated from 'view content' actions attributed within 1 day of viewing the ad.
action_values.view_content.28d_click Dimension
Total number of view content actions, attributed to an ad click within 28 days.
action_values.view_content.7d_click Metric
The total value generated from 'view content' actions attributed within 7 days of clicking the ad.
action_values.view_content.incrementality_all_conversions Dimension
The number of content view actions attributed to your ads using the incrementality measurement model.
action_values.web_app_in_store_purchase Metric
The total value of web or app-initiated in-store purchase conversions attributed to your ads.
action_values.web_app_in_store_purchase.1d_click Metric
The total value generated from web or app 'in-store purchase' actions, attributed to an ad click within 1 day.
action_values.web_app_in_store_purchase.1d_view Metric
The total value generated from in-store purchases initiated via web or app, attributed within 1 day of viewing the ad.
action_values.web_app_in_store_purchase.28d_click Metric
The total value generated from web or app 'in-store purchase' actions, attributed to an ad click within 28 days.
action_values.web_app_in_store_purchase.7d_click Metric
The total value generated from in-store purchases initiated via web or app, attributed within 7 days of clicking the ad.
action_values.web_app_in_store_purchase.incrementality_all_conversions Metric
The number of in-store purchases initiated via web app attributed to your ads using the incrementality measurement model.
action_values.web_in_store_purchase Metric
The total value of web-to-in-store purchase conversions attributed to your ads.
action_values.web_in_store_purchase.1d_click Metric
The monetary value generated from in-store purchase events initiated from the web, attributed within 1 day of clicking the ad.
action_values.web_in_store_purchase.1d_view Metric
The total value generated from in-store purchases initiated via web, attributed within 1 day of viewing the ad.
action_values.web_in_store_purchase.28d_click Metric
The total value generated from web 'in-store purchase' actions, attributed to an ad click within 28 days.
action_values.web_in_store_purchase.7d_click Metric
The total value generated from in-store purchases initiated via web, attributed within 7 days of clicking the ad.
action_values.web_in_store_purchase.incrementality_all_conversions Metric
The number of in-store purchases initiated via web attributed to your ads using the incrementality measurement model.
action_video_type Dimension
The type of video action (e.g., video views at different percentages).
actions Metric
The total number of actions Accounts Center accounts took that are attributed to your ads, including engagement, clicks, or conversions.
actions.add_payment_info Metric
The number of times users added payment information during a checkout flow, attributed to the ad campaign.
actions.add_payment_info.1d_click Metric
The number of times users added payment information within 1 day of clicking an ad.
actions.add_payment_info.1d_view Metric
The number of times users added payment information within 1 day of viewing an ad without clicking.
actions.add_payment_info.28d_click Metric
The number of times users added payment information within 28 days of clicking an ad.
actions.add_payment_info.7d_click Metric
The number of times users added payment information within 7 days of clicking an ad.
actions.add_payment_info.incrementality_all_conversions Dimension
The number of 'add payment info' conversions attributed to your ads using the incrementality measurement model.
actions.add_to_cart Metric
The number of times users added an item to a shopping cart, attributed to the ad campaign.
actions.add_to_cart.1d_click Metric
The number of times users added an item to a shopping cart within 1 day of clicking an ad.
actions.add_to_cart.1d_view Metric
The number of times users added an item to a shopping cart within 1 day of viewing an ad without clicking.
actions.add_to_cart.28d_click Metric
The number of times users added an item to a shopping cart within 28 days of clicking an ad.
actions.add_to_cart.7d_click Metric
The total number of 'add to cart' actions attributed within 7 days of clicking the ad.
actions.add_to_cart.incrementality_all_conversions Dimension
The number of 'add to cart' conversions attributed to your ads using the incrementality measurement model.
actions.add_to_wishlist Metric
The number of times users added an item to a wishlist, attributed to the ad campaign.
actions.add_to_wishlist.1d_click Metric
The number of times users added an item to a wishlist within 1 day of clicking an ad.
actions.add_to_wishlist.1d_view Metric
The number of times users added an item to a wishlist within 1 day of viewing an ad without clicking.
actions.add_to_wishlist.28d_click Metric
The number of times users added an item to a wishlist within 28 days of clicking an ad.
actions.add_to_wishlist.7d_click Metric
The number of times users added an item to a wishlist within 7 days of clicking an ad.
actions.add_to_wishlist.incrementality_all_conversions Dimension
The number of 'add to wishlist' conversions attributed to your ads using the incrementality measurement model.
actions.app_custom_event Dimension
The number of custom events defined within a mobile application, attributed to the ad campaign.
actions.app_engagement Metric
The number of times users engaged with a mobile application, attributed to the ad campaign.
actions.app_engagement.1d_click Metric
The total number of app engagement events, attributed within a 1-day click window.
actions.app_engagement.1d_view Metric
The total number of app engagement actions attributed within 1 day of viewing the ad.
actions.app_engagement.28d_click Metric
The number of app engagements, attributed within 28 days of clicking the ad.
actions.app_engagement.7d_click Metric
The total number of app engagement actions attributed within 7 days of clicking the ad.
actions.app_engagement.incrementality_all_conversions Dimension
The number of app engagement conversions attributed to your ads using the incrementality measurement model.
actions.app_install Dimension
The number of times a mobile application was installed after a user interacted with an ad.
actions.app_install.1d_click Dimension
The total number of app install events, attributed within a 1-day click window.
actions.app_install.1d_view Dimension
The number of app installs attributed to ads within 1 day of a person viewing the ad.
actions.app_install.28d_click Dimension
The number of app installs, attributed within 28 days of clicking the ad.
actions.app_install.7d_click Dimension
The number of app installs attributed to ads within 7 days of a person clicking the ad.
actions.app_install.incrementality_all_conversions Dimension
The number of app install conversions attributed to your ads using the incrementality measurement model.
actions.app_site_visit Metric
The number of visits to an app or website, attributed to your ads.
actions.app_site_visit.1d_click Metric
The number of app or site visits attributed to a 1-day click-through window.
actions.app_site_visit.28d_click Metric
The total number of app or website visit events, attributed within a 28-day click window.
actions.app_site_visit.7d_click Metric
The number of visits to an app's associated website attributed to ads within 7 days of a person clicking the ad.
actions.app_store_visit Metric
Number of visits to an app store attributed to your ads.
actions.app_story Metric
The number of actions related to an app story (e.g., installs, engagements).
actions.app_story.1d_click Metric
The total number of app story interactions, attributed within a 1-day click window.
actions.app_story.1d_view Metric
The number of interactions with an app story attributed to ads within 1 day of a person viewing the ad.
actions.app_story.28d_click Metric
The total number of app story interactions, attributed within a 28-day click window.
actions.app_story.7d_click Metric
The number of interactions with an app story attributed to ads within 7 days of a person clicking the ad.
actions.app_story.incrementality_all_conversions Dimension
The number of app story actions attributed to your ads using the incrementality measurement model.
actions.app_use Metric
The number of times an app was used, attributed to your ads.
actions.app_use.1d_click Metric
The total number of app usage events, attributed within a 1-day click window.
actions.app_use.1d_view Metric
The number of app uses attributed to ads within 1 day of a person viewing the ad.
actions.app_use.28d_click Metric
The total number of app usage events, attributed within a 28-day click window.
actions.app_use.7d_click Metric
The number of app uses attributed to ads within 7 days of a person clicking the ad.
actions.app_use.incrementality_all_conversions Dimension
The number of app use actions attributed to your ads using the incrementality measurement model.
actions.attention_event Metric
The number of attention-related event actions performed by users in response to your ads.
actions.call_confirm_grouped Metric
The number of call confirmation actions, grouped, attributed to the ad.
actions.call_confirm_grouped.1d_click Metric
The total number of grouped call confirms, attributed to an ad click within 1 day.
actions.call_confirm_grouped.28d_click Metric
The total number of grouped call confirm actions, attributed within a 28-day click window.
actions.call_confirm_grouped.7d_click Metric
The number of estimated call confirmation clicks, attributed to a 7-day click-through window.
actions.checkin Dimension
The number of check-ins attributed to your ads.
actions.checkin.1d_click Metric
The total number of check-in events, attributed within a 1-day click window.
actions.checkin.1d_view Metric
The number of check-ins attributed to ads within 1 day of a person viewing the ad.
actions.checkin.28d_click Metric
The total number of check-in events, attributed within a 28-day click window.
actions.checkin.7d_click Metric
The number of check-ins attributed to ads within 7 days of a person clicking the ad.
actions.checkin.incrementality_all_conversions Dimension
The number of check-in conversions attributed to your ads using the incrementality measurement model.
actions.click_to_call_call_confirm Metric
The number of call confirmation events resulting from a click-to-call action, attributed to the ad.
actions.click_to_call_call_confirm.1d_click Metric
The total number of call confirms resulting from a click-to-call action, attributed to an ad click within 1 day.
actions.click_to_call_call_confirm.28d_click Metric
The total number of click-to-call confirm actions, attributed within a 28-day click window.
actions.click_to_call_call_confirm.7d_click Metric
The number of call confirmation clicks from click-to-call ads, attributed to a 7-day click-through window.
actions.click_to_call_callback_request_submitted Metric
The number of times a click-to-call callback request was submitted.
actions.click_to_call_callback_request_submitted.7d_click Metric
The number of times a 'click to call callback request' was submitted, attributed within a 7-day click attribution window.
actions.click_to_call_native_20s_call_connect Metric
The number of click-to-call actions leading to a native call connection lasting at least 20 seconds, attributed to the ad.
actions.click_to_call_native_20s_call_connect.1d_click Metric
The total number of native calls that connected for at least 20 seconds, attributed to an ad click within 1 day.
actions.click_to_call_native_20s_call_connect.1d_view Metric
The total number of native calls that connected for at least 20 seconds, attributed to an ad view within 1 day.
actions.click_to_call_native_20s_call_connect.28d_click Metric
The total number of native calls that connected for at least 20 seconds, attributed to an ad click within 28 days.
actions.click_to_call_native_20s_call_connect.7d_click Metric
Number of click-to-call actions from a native ad that resulted in a call connecting for at least 20 seconds, attributed to a click on your ad within 7 days.
actions.click_to_call_native_60s_call_connect Metric
The number of click-to-call actions leading to a native call connection lasting at least 60 seconds, attributed to the ad.
actions.click_to_call_native_60s_call_connect.1d_click Metric
The total number of native calls that connected for at least 60 seconds, attributed to an ad click within 1 day.
actions.click_to_call_native_60s_call_connect.1d_view Metric
The number of click-to-call actions where a native call connected for 60 seconds or more, attributed within 1 day of someone viewing the ad.
actions.click_to_call_native_60s_call_connect.28d_click Metric
The total number of native calls that connected for at least 60 seconds, attributed to an ad click within 28 days.
actions.click_to_call_native_60s_call_connect.7d_click Metric
Number of click-to-call actions from a native ad that resulted in a call connecting for at least 60 seconds, attributed to a click on your ad within 7 days.
actions.click_to_call_native_call_placed Metric
The number of click-to-call actions resulting in a native call being placed, attributed to the ad.
actions.click_to_call_native_call_placed.1d_click Metric
The total number of native calls placed, attributed to an ad click within 1 day.
actions.click_to_call_native_call_placed.1d_view Metric
The total number of native calls placed, attributed to an ad view within 1 day.
actions.click_to_call_native_call_placed.28d_click Metric
Number of times users initiated a native call after clicking on an ad, attributed within 28 days of the click.
actions.click_to_call_native_call_placed.7d_click Metric
The number of native calls placed from click-to-call ads, attributed to a 7-day click-through window. (Only available in select countries).
actions.click_to_join_new_channel_member Metric
Number of new channel members who joined by clicking on an ad.
actions.click_to_join_new_channel_member.1d_view Metric
Number of new channel members who joined by clicking on an ad, attributed within 1 day of the view.
actions.click_to_join_new_channel_member.7d_click Metric
The number of clicks to join a new channel membership attributed to a 7-day click on your ad.
actions.comment Metric
The number of comments on an ad post or associated content, attributed to the ad campaign.
actions.comment.1d_click Metric
The number of comments on an ad post within 1 day of clicking an ad.
actions.comment.1d_view Metric
The number of comments on an ad or associated content attributed to ads within 1 day of a person viewing the ad.
actions.comment.28d_click Metric
The number of comments on an ad post within 28 days of clicking an ad.
actions.comment.7d_click Metric
The number of comments on an ad post within 7 days of clicking an ad.
actions.comment.incrementality_all_conversions Dimension
The number of comment actions attributed to your ads using the incrementality measurement model.
actions.comment.inline Metric
The number of comment actions made directly on the ad content (inline).
actions.complete_registration Metric
The number of times users completed a registration process, attributed to the ad campaign.
actions.complete_registration.1d_click Metric
The number of times users completed a registration process within 1 day of clicking an ad.
actions.complete_registration.1d_view Metric
The number of times users completed a registration process within 1 day of viewing an ad without clicking.
actions.complete_registration.28d_click Metric
The number of times users completed a registration process within 28 days of clicking an ad.
actions.complete_registration.7d_click Metric
The number of completed registrations attributed to ads within 7 days of a person clicking the ad.
actions.complete_registration.incrementality_all_conversions Dimension
The number of complete registration conversions attributed to your ads using the incrementality measurement model.
actions.credit_spent Metric
The amount of credit spent, attributed to your ads.
actions.credit_spent.1d_click Metric
The total number of credits spent events, attributed within a 1-day click window.
actions.credit_spent.1d_view Metric
The amount of credits spent attributed to ads within 1 day of a person viewing the ad.
actions.credit_spent.28d_click Metric
The total number of credits spent events, attributed within a 28-day click window.
actions.credit_spent.7d_click Metric
The amount of credits spent attributed to ads within 7 days of a person clicking the ad.
actions.credit_spent.incrementality_all_conversions Dimension
The number of credit spent actions attributed to your ads using the incrementality measurement model.
actions.full_view Metric
The number of full views of your ad content.
actions.full_view.1d_click Metric
The total number of full view events, attributed within a 1-day click window.
actions.full_view.1d_view Metric
The number of full content views attributed to ads within 1 day of a person viewing the ad.
actions.full_view.28d_click Metric
The total number of full view events, attributed within a 28-day click window.
actions.full_view.7d_click Metric
The number of full content views attributed to ads within 7 days of a person clicking the ad.
actions.full_view.incrementality_all_conversions Dimension
The number of full view actions attributed to your ads using the incrementality measurement model.
actions.games.plays Metric
The number of game plays attributed to your ads.
actions.games.plays.1d_click Metric
The total number of game plays, attributed within a 1-day click window.
actions.games.plays.1d_view Metric
The number of game plays attributed to ads within 1 day of a person viewing the ad.
actions.games.plays.28d_click Metric
The total number of game plays, attributed within a 28-day click window.
actions.games.plays.7d_click Metric
The number of game plays attributed to ads within 7 days of a person clicking the ad.
actions.games.plays.incrementality_all_conversions Dimension
The number of game plays attributed to your ads using the incrementality measurement model.
actions.group_join Metric
The number of times people joined a group after seeing an ad.
actions.group_join.7d_click Metric
The number of group join actions attributed to an ad click within 7 days.
actions.initiate_checkout Metric
The number of times users started the checkout process, attributed to the ad campaign.
actions.initiate_checkout.1d_click Metric
The number of times users initiated a checkout process within 1 day of clicking an ad.
actions.initiate_checkout.1d_view Metric
The number of times users initiated a checkout process within 1 day of viewing an ad without clicking.
actions.initiate_checkout.28d_click Metric
Number of 'initiate checkout' actions, attributed within 28 days of the ad click.
actions.initiate_checkout.7d_click Metric
The number of initiated checkouts attributed to ads within 7 days of a person clicking the ad.
actions.initiate_checkout.incrementality_all_conversions Dimension
The number of initiate checkout conversions attributed to your ads using the incrementality measurement model.
actions.instagram_profile_engagement Metric
The number of times users engaged with an Instagram profile associated with the ad campaign.
actions.instagram_profile_engagement.1d_click Metric
The total number of engagements with an Instagram profile, attributed within a 1-day click window.
actions.instagram_profile_engagement.1d_view Metric
The number of engagements with an Instagram profile attributed to ads within 1 day of a person viewing the ad.
actions.instagram_profile_engagement.28d_click Metric
The number of Instagram profile engagements, attributed within 28 days of clicking the ad.
actions.instagram_profile_engagement.7d_click Metric
The number of engagements with an Instagram profile attributed to ads within 7 days of a person clicking the ad.
actions.instagram_profile_engagement.incrementality_all_conversions Dimension
The number of Instagram profile engagement conversions attributed to your ads using the incrementality measurement model.
actions.interactive_component_tap Metric
The number of taps on interactive components within an ad.
actions.interactive_component_tap.1d_click Metric
The total number of taps on interactive components, attributed within a 1-day click window.
actions.interactive_component_tap.1d_view Metric
The number of taps on interactive components within an ad attributed to ads within 1 day of a person viewing the ad.
actions.interactive_component_tap.28d_click Metric
The total number of taps on interactive components, attributed within a 28-day click window.
actions.interactive_component_tap.7d_click Metric
The number of times users tapped an interactive component within 7 days of clicking an ad.
actions.interactive_component_tap.incrementality_all_conversions Dimension
The number of interactive component taps attributed to your ads using the incrementality measurement model.
actions.interactive_component_tap.inline Metric
The number of taps on interactive components within the ad creative (inline).
actions.landing_page_view Metric
The number of times the landing page linked from the ad was viewed.
actions.landing_page_view.1d_click Metric
The number of times the landing page was viewed within 1 day of clicking an ad.
actions.landing_page_view.1d_view Metric
The number of landing page views attributed to ads within 1 day of a person viewing the ad.
actions.landing_page_view.28d_click Metric
The number of times the landing page was viewed within 28 days of clicking an ad.
actions.landing_page_view.7d_click Metric
The number of times the landing page was viewed within 7 days of clicking an ad.
actions.landing_page_view.incrementality_all_conversions Dimension
The number of landing page view conversions attributed to your ads using the incrementality measurement model.
actions.landing_page_view.inline Metric
The number of landing page view actions initiated directly from the ad creative (inline).
actions.lead Metric
The number of lead actions generated through your website or app.
actions.lead.1d_click Metric
The number of leads generated within 1 day of clicking an ad.
actions.lead.1d_view Metric
The number of leads generated within 1 day of viewing an ad without clicking.
actions.lead.28d_click Metric
The number of leads generated within 28 days of clicking an ad.
actions.lead.7d_click Metric
The number of leads generated within 7 days of clicking an ad.
actions.lead.incrementality_all_conversions Metric
The number of lead conversions attributed to your ads using the incrementality measurement model.
actions.lead.inline Dimension
Number of leads generated directly on the ad platform (inline).
actions.leadgen.other Dimension
The number of leads generated through means other than standard lead forms, attributed to your ads.
actions.leadgen.other.1d_click Dimension
The total number of other lead generation events, attributed within a 1-day click window.
actions.leadgen.other.1d_view Dimension
The number of other lead generation actions attributed within 1 day of viewing the ad.
actions.leadgen.other.28d_click Dimension
The total number of other lead generation events, attributed within a 28-day click window.
actions.leadgen.other.7d_click Dimension
The number of other lead generation events within 7 days of clicking an ad.
actions.leadgen.other.incrementality_all_conversions Dimension
The number of other lead generation conversions attributed to your ads using the incrementality measurement model.
actions.leadgen_grouped Metric
The number of grouped lead generation actions, such as leads from Messenger and Instant Forms.
actions.leadgen_grouped.1d_click Metric
The number of grouped lead generation events within 1 day of clicking an ad.
actions.leadgen_grouped.1d_view Metric
The number of grouped lead generation actions attributed within 1 day of viewing the ad.
actions.leadgen_grouped.28d_click Metric
The number of grouped lead generation events within 28 days of clicking an ad.
actions.leadgen_grouped.7d_click Metric
The number of grouped lead generation events within 7 days of clicking an ad.
actions.leadgen_grouped.incrementality_all_conversions Dimension
The number of grouped lead generation conversions attributed to your ads using the incrementality measurement model.
actions.leadgen_grouped.inline Dimension
Number of grouped leads generated directly on the ad platform (inline).
actions.like Metric
The number of like reactions made on the ad content.
actions.like.1d_click Metric
The number of 'likes' on an ad post or associated content within 1 day of clicking an ad.
actions.like.1d_view Metric
The number of 'likes' on an ad post or associated content within 1 day of viewing an ad without clicking.
actions.like.28d_click Metric
The number of 'likes' on an ad post or associated content within 28 days of clicking an ad.
actions.like.7d_click Metric
The number of 'likes' on an ad post or associated content within 7 days of clicking an ad.
actions.like.incrementality_all_conversions Dimension
The number of 'like' actions attributed to your ads using the incrementality measurement model.
actions.like.inline Metric
The number of like actions made directly on the ad content (inline).
actions.link_click Metric
The total number of clicks on a link within your ad.
actions.link_click.1d_click Metric
The number of clicks on ad links within 1 day of clicking an ad.
actions.link_click.1d_view Metric
The number of link clicks attributed to ads within 1 day of a person viewing the ad.
actions.link_click.28d_click Metric
The number of clicks on ad links within 28 days of clicking an ad.
actions.link_click.7d_click Metric
The number of clicks on ad links within 7 days of clicking an ad.
actions.link_click.incrementality_all_conversions Dimension
The number of link click actions attributed to your ads using the incrementality measurement model.
actions.link_click.inline Metric
The number of link click actions initiated directly from the ad content (inline).
actions.messenger.block Dimension
The number of times a user blocked messages from a Messenger conversation initiated by an ad.
actions.messenger.block.1d_click Metric
The total number of Messenger block events, attributed within a 1-day click window.
actions.messenger.block.1d_view Metric
The number of Messenger blocks initiated from ads within 1 day of a person viewing the ad.
actions.messenger.block.28d_click Metric
The total number of Messenger block events, attributed within a 28-day click window.
actions.messenger.block.7d_click Metric
The number of Messenger blocks initiated from ads within 7 days of a person clicking the ad.
actions.messenger.block.incrementality_all_conversions Dimension
The number of Messenger block actions attributed to your ads using the incrementality measurement model.
actions.messenger.reply Metric
The number of replies in Messenger attributed to the ad.
actions.messenger.reply.1d_click Metric
The total number of Messenger reply events, attributed within a 1-day click window.
actions.messenger.reply.1d_view Metric
The number of Messenger replies initiated from ads within 1 day of a person viewing the ad.
actions.messenger.reply.28d_click Metric
The total number of Messenger reply events, attributed within a 28-day click window.
actions.messenger.reply.7d_click Metric
The number of Messenger replies initiated from ads within 7 days of a person clicking the ad.
actions.messenger.reply.incrementality_all_conversions Dimension
The number of Messenger reply actions attributed to your ads using the incrementality measurement model.
actions.mobile_app_install Metric
The number of times a mobile application was installed after a user interacted with an ad.
actions.mobile_app_install.1d_click Metric
The number of mobile app installs within 1 day of clicking an ad.
actions.mobile_app_install.1d_view Metric
The number of mobile app installs within 1 day of viewing an ad without clicking.
actions.mobile_app_install.28d_click Metric
The number of mobile app installs within 28 days of clicking an ad.
actions.mobile_app_install.7d_click Metric
The number of mobile app installs within 7 days of clicking an ad.
actions.mobile_app_install.incrementality_all_conversions Dimension
The number of mobile app install conversions attributed to your ads using the incrementality measurement model.
actions.mobile_app_retention Metric
The number of mobile app retention events attributed to the ad.
actions.mobile_app_retention.1d_click Metric
The total number of mobile app retention events, attributed within a 1-day click window.
actions.mobile_app_retention.1d_view Metric
The number of mobile app retention events attributed to ads within 1 day of a person viewing the ad.
actions.mobile_app_retention.28d_click Metric
The total number of mobile app retention events, attributed within a 28-day click window.
actions.mobile_app_retention.7d_click Metric
The number of mobile app retention events attributed to ads within 7 days of a person clicking the ad.
actions.mobile_app_retention.incrementality_all_conversions Dimension
The number of mobile app retention conversions attributed to your ads using the incrementality measurement model.
actions.mobile_app_roas Dimension
The return on ad spend (ROAS) generated from mobile app actions attributed to the ad.
actions.mobile_app_roas.1d_click Dimension
The Return on Ad Spend (ROAS) for mobile applications, attributed within a 1-day click window.
actions.mobile_app_roas.1d_view Dimension
The Return on Ad Spend (ROAS) for mobile app actions attributed to ads within 1 day of a person viewing the ad.
actions.mobile_app_roas.28d_click Dimension
The return on ad spend (ROAS) from mobile app actions, attributed within 28 days of clicking the ad.
actions.mobile_app_roas.7d_click Dimension
The Return on Ad Spend (ROAS) for mobile app actions attributed to ads within 7 days of a person clicking the ad.
actions.mobile_app_roas.incrementality_all_conversions Dimension
The incremental return on ad spend (ROAS) from all mobile app conversions attributed to ads, an extension of the 'mobile_app_purchase_roas' metric.
actions.new_mobile Metric
The number of new mobile app related actions attributed to the ad.
actions.new_mobile.1d_click Metric
The total number of new mobile-related events, attributed within a 1-day click window.
actions.new_mobile.1d_view Metric
The number of new mobile app related actions attributed within 1 day of viewing the ad.
actions.new_mobile.28d_click Metric
The total number of new mobile-related events, attributed within a 28-day click window.
actions.new_mobile.7d_click Metric
The number of new mobile app related actions attributed within 7 days of clicking the ad.
actions.new_mobile.incrementality_all_conversions Dimension
The number of new mobile conversions attributed to your ads using the incrementality measurement model.
actions.offline_conversion Metric
The number of offline conversions recorded for the ad.
actions.offline_conversion.add_payment_info Metric
The total number of offline 'add payment info' conversion events attributed to the ads.
actions.offline_conversion.other.1d_click Metric
The number of 'other' offline conversions attributed to a 1-day click, derived from the 'actions' metric and specific 'action_attribution_windows'.
actions.offline_conversion.other.28d_click Metric
The number of 'other' offline conversions attributed to a 28-day click, derived from the 'actions' metric and specific 'action_attribution_windows'.
actions.offline_conversion.purchase.1d_click Metric
The total number of offline purchase conversion events, attributed within a 1-day click window.
actions.offline_conversion.purchase.28d_click Metric
The number of offline purchases as conversions, attributed within 28 days of clicking the ad.
actions.offsite_complete_registration_add_20_s_calls Metric
The total number of offsite complete registration actions attributed to your ads. 'Offsite' implies the action occurred on an advertiser's website or app.
actions.offsite_complete_registration_add_20_s_calls.1d_click Metric
The total number of offsite complete registration actions attributed to your ads within a 1-day click attribution window.
actions.offsite_complete_registration_add_20_s_calls.1d_view Metric
The total number of offsite complete registration actions attributed to your ads within a 1-day view attribution window.
actions.offsite_complete_registration_add_20_s_calls.28d_click Metric
The total number of offsite complete registration actions attributed to your ads within a 28-day click attribution window.
actions.offsite_complete_registration_add_20_s_calls.7d_click Metric
The total number of offsite complete registration actions attributed to your ads within a 7-day click attribution window.
actions.offsite_complete_registration_add_meta_leads Metric
The number of offsite complete registrations that also added Meta leads, attributed to the ad.
actions.offsite_complete_registration_add_meta_leads.1d_click Metric
The number of offsite complete registrations that also added Meta leads, attributed within 1 day of clicking the ad.
actions.offsite_complete_registration_add_meta_leads.1d_view Metric
The number of offsite complete registrations resulting in Meta leads attributed to ads within 1 day of a person viewing the ad.
actions.offsite_complete_registration_add_meta_leads.28d_click Metric
The total number of offsite complete registrations that also resulted in Meta leads, attributed to an ad click within 28 days.
actions.offsite_complete_registration_add_meta_leads.7d_click Metric
The number of offsite complete registrations resulting in Meta leads attributed to ads within 7 days of a person clicking the ad.
actions.offsite_content_view_add_20_s_calls Metric
The total number of offsite content view actions that resulted from a 20-second engagement, attributed to the ad campaigns. This field represents a specific type of action performed by users outside of Meta platforms.
actions.offsite_content_view_add_20_s_calls.1d_click Metric
The total number of offsite content view actions that resulted from a 20-second engagement, attributed within one day of a user clicking the ad.
actions.offsite_content_view_add_20_s_calls.1d_view Metric
The total number of offsite content view actions that resulted from a 20-second engagement, attributed within one day of a user viewing the ad.
actions.offsite_content_view_add_20_s_calls.28d_click Metric
The total number of offsite content view actions that resulted from a 20-second engagement, attributed within 28 days of a user clicking the ad.
actions.offsite_content_view_add_20_s_calls.7d_click Metric
The total number of offsite content view actions that resulted from a 20-second engagement, attributed within seven days of a user clicking the ad.
actions.offsite_content_view_add_meta_leads Metric
The number of times users viewed content on an offsite location and generated a lead, attributed to ads.
actions.offsite_content_view_add_meta_leads.1d_view Metric
The number of offsite content views resulting in Meta leads attributed to ads within 1 day of a person viewing the ad.
actions.offsite_content_view_add_meta_leads.28d_click Metric
The total number of offsite content views that also resulted in Meta leads, attributed to an ad click within 28 days.
actions.offsite_content_view_add_meta_leads.7d_click Metric
The number of offsite content views resulting in Meta leads attributed to ads within 7 days of a person clicking the ad.
actions.offsite_conversion Metric
The number of conversions that occurred on an advertiser's website or app, attributed to the ad campaign.
actions.offsite_conversion.1d_click Metric
The total number of offsite conversion events, attributed within a 1-day click window.
actions.offsite_conversion.1d_view Metric
The number of offsite conversion events attributed to ads within 1 day of a person viewing the ad.
actions.offsite_conversion.28d_click Metric
The total number of offsite conversions, attributed within 28 days of clicking the ad.
actions.offsite_conversion.7d_click Metric
The number of offsite conversion events attributed to ads within 7 days of a person clicking the ad.
actions.offsite_conversion.add_to_cart Metric
The number of off-site 'add to cart' events (e.g., on a website) attributed to the ad campaign.
actions.offsite_conversion.add_to_cart.1d_click Dimension
The total number of offsite add to cart conversion events, attributed within a 1-day click window.
actions.offsite_conversion.add_to_cart.1d_view Dimension
The number of offsite 'add to cart' events attributed to ads within 1 day of a person viewing the ad.
actions.offsite_conversion.add_to_cart.28d_click Dimension
The number of offsite 'add to cart' conversions, attributed within 28 days of clicking the ad.
actions.offsite_conversion.add_to_cart.7d_click Dimension
The number of offsite 'add to cart' events attributed to ads within 7 days of a person clicking the ad.
actions.offsite_conversion.add_to_cart.incrementality_all_conversions Dimension
The number of offsite 'add to cart' conversions attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.checkout Metric
The number of off-site checkout initiations (e.g., on a website) attributed to the ad campaign.
actions.offsite_conversion.checkout.1d_click Metric
The total number of offsite checkout initiation conversion events, attributed within a 1-day click window.
actions.offsite_conversion.checkout.1d_view Metric
The number of offsite checkout events attributed to ads within 1 day of a person viewing the ad.
actions.offsite_conversion.checkout.28d_click Metric
The number of offsite checkout conversions, attributed within 28 days of clicking the ad.
actions.offsite_conversion.checkout.7d_click Metric
The number of offsite checkout events attributed to ads within 7 days of a person clicking the ad.
actions.offsite_conversion.checkout.incrementality_all_conversions Dimension
The number of offsite checkout conversions attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.custom Dimension
The number of custom off-site conversions defined by the advertiser, attributed to the ad campaign.
actions.offsite_conversion.fb_pixel_add_payment_info Metric
The number of 'add payment info' events recorded via Facebook Pixel on an advertiser's website, attributed to the ad campaign.
actions.offsite_conversion.fb_pixel_add_payment_info.1d_click Metric
The number of 'add payment info' events recorded via Facebook Pixel on an advertiser's website within 1 day of clicking an ad.
actions.offsite_conversion.fb_pixel_add_payment_info.1d_view Metric
The number of times payment information was added on an external website, attributed to an ad view within 1 day.
actions.offsite_conversion.fb_pixel_add_payment_info.28d_click Metric
The number of times payment information was added on an external website, attributed to an ad click within 28 days.
actions.offsite_conversion.fb_pixel_add_payment_info.7d_click Metric
The number of times payment information was added on an external website, attributed to an ad click within 7 days.
actions.offsite_conversion.fb_pixel_add_payment_info.incrementality_all_conversions Dimension
The number of offsite 'add payment info' conversions via Facebook Pixel attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.fb_pixel_add_to_cart Metric
The total number of 'add to cart' events on an external website tracked by Facebook Pixel.
actions.offsite_conversion.fb_pixel_add_to_cart.1d_click Metric
The number of times an item was added to a cart on an external website, attributed to an ad click within 1 day.
actions.offsite_conversion.fb_pixel_add_to_cart.1d_view Metric
The number of times an item was added to a cart on an external website, attributed to an ad view within 1 day.
actions.offsite_conversion.fb_pixel_add_to_cart.28d_click Metric
The number of times an item was added to a cart on an external website, attributed to an ad click within 28 days.
actions.offsite_conversion.fb_pixel_add_to_cart.7d_click Metric
The number of times an item was added to a cart on an external website, attributed to an ad click within 7 days.
actions.offsite_conversion.fb_pixel_add_to_cart.incrementality_all_conversions Dimension
The number of offsite 'add to cart' conversions via Facebook Pixel attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.fb_pixel_add_to_wishlist Metric
The total number of 'add to wishlist' events on an external website tracked by Facebook Pixel.
actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_click Metric
The number of times an item was added to a wishlist on an external website, attributed to an ad click within 1 day.
actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_view Metric
The number of times an item was added to a wishlist on an external website, attributed to an ad view within 1 day.
actions.offsite_conversion.fb_pixel_add_to_wishlist.28d_click Metric
The number of times an item was added to a wishlist on an external website, attributed to an ad click within 28 days.
actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click Metric
The number of times an item was added to a wishlist on an external website, attributed to an ad click within 7 days.
actions.offsite_conversion.fb_pixel_add_to_wishlist.incrementality_all_conversions Dimension
The number of offsite 'add to wishlist' conversions via Facebook Pixel attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.fb_pixel_complete_registration Metric
The total number of 'complete registration' events on an external website tracked by Facebook Pixel.
actions.offsite_conversion.fb_pixel_complete_registration.1d_click Metric
The number of times a registration was completed on an external website, attributed to an ad click within 1 day.
actions.offsite_conversion.fb_pixel_complete_registration.1d_view Metric
The number of times a registration was completed on an external website, attributed to an ad view within 1 day.
actions.offsite_conversion.fb_pixel_complete_registration.28d_click Metric
The number of offsite complete registration events, tracked by the Meta Pixel on a website, attributed to an ad click within a 28-day window. (first search result)
actions.offsite_conversion.fb_pixel_complete_registration.7d_click Metric
The number of offsite complete registrations via Facebook Pixel attributed to ads within 7 days of a person clicking the ad.
actions.offsite_conversion.fb_pixel_complete_registration.incrementality_all_conversions Dimension
The number of offsite complete registration conversions via Facebook Pixel attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.fb_pixel_custom Metric
The total number of custom events defined on an external website and tracked by Facebook Pixel.
actions.offsite_conversion.fb_pixel_initiate_checkout Metric
The total number of 'initiate checkout' events on an external website tracked by Facebook Pixel.
actions.offsite_conversion.fb_pixel_initiate_checkout.1d_click Metric
The number of times the checkout process was initiated on an external website, attributed to an ad click within 1 day.
actions.offsite_conversion.fb_pixel_initiate_checkout.1d_view Metric
The number of times the checkout process was initiated on an external website, attributed to an ad view within 1 day.
actions.offsite_conversion.fb_pixel_initiate_checkout.28d_click Metric
The number of times the checkout process was initiated on an external website, attributed to an ad click within 28 days.
actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click Metric
The number of times the checkout process was initiated on an external website, attributed to an ad click within 7 days.
actions.offsite_conversion.fb_pixel_initiate_checkout.incrementality_all_conversions Dimension
The number of offsite initiate checkout conversions via Facebook Pixel attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.fb_pixel_lead Metric
The total number of lead generation events on an external website tracked by Facebook Pixel.
actions.offsite_conversion.fb_pixel_lead.1d_click Metric
The number of leads generated on an external website, attributed to an ad click within 1 day.
actions.offsite_conversion.fb_pixel_lead.1d_view Metric
The number of leads generated on an external website, attributed to an ad view within 1 day.
actions.offsite_conversion.fb_pixel_lead.28d_click Metric
The number of leads generated on an external website, attributed to an ad click within 28 days.
actions.offsite_conversion.fb_pixel_lead.7d_click Metric
The number of leads generated on an external website, attributed to an ad click within 7 days.
actions.offsite_conversion.fb_pixel_lead.incrementality_all_conversions Metric
The number of offsite lead conversions via Facebook Pixel attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.fb_pixel_purchase Metric
The total number of purchase events on an external website tracked by Facebook Pixel.
actions.offsite_conversion.fb_pixel_purchase.1d_click Metric
The number of purchases made on an external website, attributed to an ad click within 1 day.
actions.offsite_conversion.fb_pixel_purchase.1d_view Metric
The number of purchases made on an external website, attributed to an ad view within 1 day.
actions.offsite_conversion.fb_pixel_purchase.28d_click Metric
The number of purchases made on an external website, attributed to an ad click within 28 days.
actions.offsite_conversion.fb_pixel_purchase.7d_click Metric
The number of purchases made on an external website, attributed to an ad click within 7 days.
actions.offsite_conversion.fb_pixel_purchase.incrementality_all_conversions Metric
The number of offsite purchase conversions via Facebook Pixel attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.fb_pixel_search Metric
The total number of search events on an external website tracked by Facebook Pixel.
actions.offsite_conversion.fb_pixel_search.1d_click Metric
The number of searches made on an external website, attributed to an ad click within 1 day.
actions.offsite_conversion.fb_pixel_search.1d_view Metric
The number of searches made on an external website, attributed to an ad view within 1 day.
actions.offsite_conversion.fb_pixel_search.28d_click Metric
The number of searches made on an external website, attributed to an ad click within 28 days.
actions.offsite_conversion.fb_pixel_search.7d_click Metric
The number of searches made on an external website, attributed to an ad click within 7 days.
actions.offsite_conversion.fb_pixel_search.incrementality_all_conversions Dimension
The number of offsite search conversions via Facebook Pixel attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.fb_pixel_view_content Metric
The total number of 'view content' events on an external website tracked by Facebook Pixel.
actions.offsite_conversion.fb_pixel_view_content.1d_click Metric
The number of times content was viewed on an external website, attributed to an ad click within 1 day.
actions.offsite_conversion.fb_pixel_view_content.1d_view Metric
The number of times content was viewed on an external website, attributed to an ad view within 1 day.
actions.offsite_conversion.fb_pixel_view_content.28d_click Metric
The number of times content was viewed on an external website, attributed to an ad click within 28 days.
actions.offsite_conversion.fb_pixel_view_content.7d_click Metric
The number of times content was viewed on an external website, attributed to an ad click within 7 days.
actions.offsite_conversion.fb_pixel_view_content.incrementality_all_conversions Dimension
The number of offsite content view conversions via Facebook Pixel attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.incrementality_all_conversions Dimension
The number of generic offsite conversions attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.key_page_view Metric
The number of key page view conversions on an external website.
actions.offsite_conversion.key_page_view.1d_click Metric
The total number of offsite key page view conversion events, attributed within a 1-day click window.
actions.offsite_conversion.key_page_view.1d_view Metric
The number of offsite key page views attributed to ads within 1 day of a person viewing the ad.
actions.offsite_conversion.key_page_view.28d_click Metric
The number of offsite key page views as conversions, attributed within 28 days of clicking the ad.
actions.offsite_conversion.key_page_view.7d_click Metric
The number of offsite key page views attributed to ads within 7 days of a person clicking the ad.
actions.offsite_conversion.key_page_view.incrementality_all_conversions Dimension
The number of offsite key page view conversions attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.lead Dimension
The number of lead conversions on an external website.
actions.offsite_conversion.lead.1d_click Dimension
The total number of offsite lead generation conversion events, attributed within a 1-day click window.
actions.offsite_conversion.lead.1d_view Dimension
The number of offsite lead events attributed to ads within 1 day of a person viewing the ad.
actions.offsite_conversion.lead.28d_click Dimension
The number of offsite lead conversions, attributed within 28 days of clicking the ad.
actions.offsite_conversion.lead.7d_click Dimension
The number of offsite lead events attributed to ads within 7 days of a person clicking the ad.
actions.offsite_conversion.lead.incrementality_all_conversions Dimension
The number of offsite lead conversions attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.other Metric
The number of other offsite conversions not categorized by specific pixel events.
actions.offsite_conversion.other.1d_click Metric
The total number of other offsite conversion events, attributed within a 1-day click window.
actions.offsite_conversion.other.1d_view Metric
The number of 'other' offsite conversion events attributed to ads within 1 day of a person viewing the ad.
actions.offsite_conversion.other.28d_click Metric
The total number of other offsite conversion events, attributed within a 28-day click window.
actions.offsite_conversion.other.7d_click Metric
The number of 'other' offsite conversion events attributed to ads within 7 days of a person clicking the ad.
actions.offsite_conversion.other.incrementality_all_conversions Dimension
The number of other offsite conversions attributed to your ads using the incrementality measurement model.
actions.offsite_conversion.registration Metric
The number of registration conversions on an external website.
actions.offsite_conversion.registration.1d_click Metric
The total number of offsite registration conversion events, attributed within a 1-day click window.
actions.offsite_conversion.registration.1d_view Metric
The number of offsite registration events attributed to ads within 1 day of a person viewing the ad.
actions.offsite_conversion.registration.28d_click Metric
The number of offsite registration conversions, attributed within 28 days of clicking the ad.
actions.offsite_conversion.registration.7d_click Metric
The number of offsite registration events attributed to ads within 7 days of a person clicking the ad.
actions.offsite_conversion.registration.incrementality_all_conversions Dimension
The number of offsite registration conversions attributed to your ads using the incrementality measurement model.
actions.offsite_engagement Metric
The count of engagements that occur offsite.
actions.offsite_engagement.1d_click Metric
The total number of offsite engagement events, attributed within a 1-day click window.
actions.offsite_engagement.1d_view Metric
The number of offsite engagement events attributed to ads within 1 day of a person viewing the ad.
actions.offsite_engagement.28d_click Metric
The total number of offsite engagement events, attributed within a 28-day click window.
actions.offsite_engagement.7d_click Metric
The number of offsite engagement events attributed to ads within 7 days of a person clicking the ad.
actions.offsite_engagement.incrementality_all_conversions Dimension
The number of offsite engagement conversions attributed to your ads using the incrementality measurement model.
actions.offsite_search_add_meta_leads Metric
The number of leads generated through offsite search actions related to Meta platforms.
actions.offsite_search_add_meta_leads.1d_view Metric
The number of offsite searches that added Meta leads, attributed within 1 day of viewing the ad.
actions.offsite_search_add_meta_leads.28d_click Metric
The total number of offsite searches that also resulted in Meta leads, attributed to an ad click within 28 days.
actions.offsite_search_add_meta_leads.7d_click Metric
The number of offsite searches that added Meta leads, attributed within 7 days of clicking the ad.
actions.omni_achievement_unlocked Metric
The number of omnichannel achievement unlocked events attributed to the ad.
actions.omni_achievement_unlocked.1d_click Metric
The number of omnichannel achievement unlocked events attributed within 1 day of clicking the ad.
actions.omni_achievement_unlocked.1d_view Metric
The number of omnichannel achievement unlocked events attributed within 1 day of viewing the ad.
actions.omni_achievement_unlocked.28d_click Metric
The total number of omni achievement unlocked events, attributed within a 28-day click window.
actions.omni_achievement_unlocked.7d_click Metric
The number of omni-channel achievement unlocked events attributed to ads within 7 days of a person clicking the ad.
actions.omni_achievement_unlocked.incrementality_all_conversions Dimension
The number of omni-channel 'achievement unlocked' conversions attributed to your ads using the incrementality measurement model.
actions.omni_activate_app Metric
The total number of times an app was activated in an omnichannel context.
actions.omni_activate_app.1d_click Metric
The number of app activations in an omnichannel context, attributed to an ad click within 1 day.
actions.omni_activate_app.1d_view Metric
The number of app activations in an omnichannel context, attributed to an ad view within 1 day.
actions.omni_activate_app.28d_click Metric
The number of app activations in an omnichannel context, attributed to an ad click within 28 days.
actions.omni_activate_app.7d_click Metric
The number of app activations in an omnichannel context, attributed to an ad click within 7 days.
actions.omni_activate_app.incrementality_all_conversions Dimension
The number of omni-channel app activation conversions attributed to your ads using the incrementality measurement model.
actions.omni_add_to_cart Metric
The total number of 'add to cart' events in an omnichannel context (e.g., across website and app).
actions.omni_add_to_cart.1d_click Metric
The number of 'add to cart' events in an omnichannel context, attributed to an ad click within 1 day.
actions.omni_add_to_cart.1d_view Metric
The number of 'add to cart' events in an omnichannel context, attributed to an ad view within 1 day.
actions.omni_add_to_cart.28d_click Metric
The number of 'add to cart' events in an omnichannel context, attributed to an ad click within 28 days.
actions.omni_add_to_cart.7d_click Metric
The number of 'add to cart' events in an omnichannel context, attributed to an ad click within 7 days.
actions.omni_add_to_cart.incrementality_all_conversions Dimension
The number of omni-channel 'add to cart' conversions attributed to your ads using the incrementality measurement model.
actions.omni_add_to_wishlist Metric
The total count of times an item was added to a wishlist across various platforms, attributed to an ad campaign.
actions.omni_add_to_wishlist.1d_click Metric
Number of add-to-wishlist actions attributed to ad clicks within 1 day, across all channels.
actions.omni_add_to_wishlist.1d_view Metric
The number of add-to-wishlist events across various platforms, attributed to a 1-day view-through window.
actions.omni_add_to_wishlist.28d_click Metric
The total number of omnichannel 'add to wishlist' actions, attributed to an ad click within 28 days.
actions.omni_add_to_wishlist.7d_click Metric
The number of omnichannel add-to-wishlist events attributed within 7 days of clicking the ad.
actions.omni_app_install Metric
The number of app install actions across all apps.
actions.omni_app_install.1d_click Metric
The number of app installs attributed to a click on an ad within a 1-day attribution window across various platforms.
actions.omni_app_install.1d_view Metric
The number of app installs attributed to a view of an ad within a 1-day attribution window across various platforms.
actions.omni_app_install.28d_click Metric
The number of app installs attributed to a click on an ad within a 28-day attribution window across various platforms.
actions.omni_app_install.7d_click Metric
The number of app installs attributed to a click on an ad within a 7-day attribution window across various platforms.
actions.omni_app_install.incrementality_all_conversions Dimension
The number of omni-channel app install conversions attributed to your ads using the incrementality measurement model.
actions.omni_complete_registration Metric
The total count of completed registrations across various platforms, attributed to an ad campaign.
actions.omni_complete_registration.1d_click Metric
The number of completed registrations attributed to a click on an ad within a 1-day attribution window across various platforms.
actions.omni_complete_registration.1d_view Metric
The number of completed registrations attributed to a view of an ad within a 1-day attribution window across various platforms.
actions.omni_complete_registration.28d_click Metric
The number of completed registrations attributed to a click on an ad within a 28-day attribution window across various platforms.
actions.omni_complete_registration.7d_click Metric
The number of omni-channel complete registration events attributed to ads within 7 days of a person clicking the ad.
actions.omni_complete_registration.incrementality_all_conversions Dimension
The number of omni-channel complete registration conversions attributed to your ads using the incrementality measurement model.
actions.omni_custom Metric
The total count of custom actions defined by the advertiser across various platforms, attributed to an ad campaign.
actions.omni_custom.1d_click Metric
The number of custom actions attributed to a click on an ad within a 1-day attribution window across various platforms.
actions.omni_custom.1d_view Metric
The number of custom actions attributed to a view of an ad within a 1-day attribution window across various platforms.
actions.omni_custom.28d_click Dimension
The number of custom actions attributed to a click on an ad within a 28-day attribution window across various platforms.
actions.omni_custom.7d_click Metric
The number of custom actions attributed to a click on an ad within a 7-day attribution window across various platforms.
actions.omni_custom.incrementality_all_conversions Dimension
The number of omni-channel custom conversions attributed to your ads using the incrementality measurement model.
actions.omni_initiated_checkout Metric
The total count of initiated checkouts across various platforms, attributed to an ad campaign.
actions.omni_initiated_checkout.1d_click Metric
The number of initiated checkouts attributed to a click on an ad within a 1-day attribution window across various platforms.
actions.omni_initiated_checkout.1d_view Metric
The number of initiated checkouts attributed to a view of an ad within a 1-day attribution window across various platforms.
actions.omni_initiated_checkout.28d_click Metric
The number of initiated checkouts attributed to a click on an ad within a 28-day attribution window across various platforms.
actions.omni_initiated_checkout.7d_click Metric
The number of initiated checkouts attributed to a click on an ad within a 7-day attribution window across various platforms.
actions.omni_initiated_checkout.incrementality_all_conversions Dimension
The number of omni-channel initiate checkout conversions attributed to your ads using the incrementality measurement model.
actions.omni_landing_page_view Metric
The total count of landing page views across various platforms, attributed to an ad campaign.
actions.omni_landing_page_view.1d_click Metric
The number of omnichannel landing page views attributed within 1 day of clicking the ad.
actions.omni_landing_page_view.1d_view Metric
The number of omnichannel landing page views attributed within 1 day of viewing the ad.
actions.omni_landing_page_view.28d_click Metric
The total number of omnichannel landing page views, attributed to an ad click within 28 days.
actions.omni_landing_page_view.7d_click Metric
The number of omni-channel landing page views attributed to ads within 7 days of a person clicking the ad.
actions.omni_level_achieved Metric
The total count of times a user achieved a specific level within an app or game across various platforms, attributed to an ad campaign.
actions.omni_level_achieved.1d_click Metric
The number of omnichannel level achieved events attributed within 1 day of clicking the ad.
actions.omni_level_achieved.1d_view Metric
The number of level achievements attributed to a view of an ad within a 1-day attribution window across various platforms.
actions.omni_level_achieved.28d_click Metric
The total number of omni level achieved events, attributed within a 28-day click window.
actions.omni_level_achieved.7d_click Metric
The number of omni-channel level achieved events attributed to ads within 7 days of a person clicking the ad.
actions.omni_level_achieved.incrementality_all_conversions Dimension
The number of omni-channel 'level achieved' conversions attributed to your ads using the incrementality measurement model.
actions.omni_purchase Metric
The total count of purchases across various platforms, attributed to an ad campaign.
actions.omni_purchase.1d_click Metric
The number of purchases attributed to a click on an ad within a 1-day attribution window across various platforms.
actions.omni_purchase.1d_view Metric
The number of purchases attributed to a view of an ad within a 1-day attribution window across various platforms.
actions.omni_purchase.28d_click Metric
The number of purchases attributed to a click on an ad within a 28-day attribution window across various platforms.
actions.omni_purchase.7d_click Metric
The number of purchases attributed to a click on an ad within a 7-day attribution window across various platforms.
actions.omni_purchase.incrementality_all_conversions Metric
The number of omni-channel purchase conversions attributed to your ads using the incrementality measurement model.
actions.omni_rate Dimension
The total count of times a user rated content, an app, or a product across various platforms, attributed to an ad campaign.
actions.omni_rate.1d_click Dimension
The total number of omni rate events (e.g., app ratings), attributed within a 1-day click window.
actions.omni_rate.1d_view Dimension
The number of omni-channel rate events attributed to ads within 1 day of a person viewing the ad.
actions.omni_rate.28d_click Dimension
The total number of omni rate events (e.g., app ratings), attributed within a 28-day click window.
actions.omni_rate.7d_click Dimension
The number of omni-channel rate events attributed to ads within 7 days of a person clicking the ad.
actions.omni_rate.incrementality_all_conversions Dimension
The number of omni-channel rating conversions attributed to your ads using the incrementality measurement model.
actions.omni_search Metric
The total count of search events across various platforms, attributed to an ad campaign.
actions.omni_search.1d_click Metric
The number of search events attributed to a click on an ad within a 1-day attribution window across various platforms.
actions.omni_search.1d_view Metric
The number of search events attributed to a view of an ad within a 1-day attribution window across various platforms.
actions.omni_search.28d_click Metric
The number of search events attributed to a click on an ad within a 28-day attribution window across various platforms.
actions.omni_search.7d_click Metric
The number of search events attributed to a click on an ad within a 7-day attribution window across various platforms.
actions.omni_search.incrementality_all_conversions Dimension
The number of omni-channel search conversions attributed to your ads using the incrementality measurement model.
actions.omni_spend_credits Metric
The total count of events where users spent credits within an app or game across various platforms, attributed to an ad campaign.
actions.omni_spend_credits.1d_click Metric
The total number of omni spend credits events, attributed within a 1-day click window.
actions.omni_spend_credits.1d_view Metric
The number of 'spend credits' events attributed to a view of an ad within a 1-day attribution window across various platforms.
actions.omni_spend_credits.28d_click Metric
The total number of omni spend credits events, attributed within a 28-day click window.
actions.omni_spend_credits.7d_click Metric
The number of omni-channel 'spend credits' events attributed to ads within 7 days of a person clicking the ad.
actions.omni_spend_credits.incrementality_all_conversions Dimension
The number of omni-channel 'spend credits' conversions attributed to your ads using the incrementality measurement model.
actions.omni_tutorial_completion Metric
The total count of tutorial completions across various platforms, attributed to an ad campaign.
actions.omni_tutorial_completion.1d_click Metric
The number of omnichannel tutorial completion events attributed within 1 day of clicking the ad.
actions.omni_tutorial_completion.1d_view Metric
The number of tutorial completions attributed to a view of an ad within a 1-day attribution window across various platforms.
actions.omni_tutorial_completion.28d_click Metric
The total number of omni tutorial completion events, attributed within a 28-day click window.
actions.omni_tutorial_completion.7d_click Metric
The number of omni-channel tutorial completion events attributed to ads within 7 days of a person clicking the ad.
actions.omni_tutorial_completion.incrementality_all_conversions Dimension
The number of omni-channel tutorial completion conversions attributed to your ads using the incrementality measurement model.
actions.omni_view_content Metric
The total count of times content was viewed across various platforms, attributed to an ad campaign.
actions.omni_view_content.1d_click Metric
The number of content views attributed to a click on an ad within a 1-day attribution window across various platforms.
actions.omni_view_content.1d_view Metric
The number of content views attributed to a view of an ad within a 1-day attribution window across various platforms.
actions.omni_view_content.28d_click Metric
The number of content views attributed to a click on an ad within a 28-day attribution window across various platforms.
actions.omni_view_content.7d_click Metric
The number of content views attributed to a click on an ad within a 7-day attribution window across various platforms.
actions.omni_view_content.incrementality_all_conversions Dimension
The number of omni-channel content view conversions attributed to your ads using the incrementality measurement model.
actions.onsite_app_add_to_cart Metric
The total count of items added to a cart within an app on Meta's platforms, attributed to an ad campaign.
actions.onsite_app_add_to_cart.1d_click Metric
The total number of in-app "add to cart" conversions attributed to ad clicks within a 1-day window.
actions.onsite_app_add_to_cart.1d_view Metric
The number of 'add to cart' events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad.
actions.onsite_app_add_to_cart.28d_click Metric
The number of add-to-cart events occurring within a mobile app, attributed to an ad click within a 28-day window. (first search result)
actions.onsite_app_add_to_cart.7d_click Metric
The number of 'add to cart' events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad.
actions.onsite_app_add_to_cart.incrementality_all_conversions Dimension
The number of onsite app 'add to cart' conversions attributed to your ads using the incrementality measurement model.
actions.onsite_app_purchase Metric
The total count of purchases made within an app on Meta's platforms, attributed to an ad campaign.
actions.onsite_app_purchase.1d_click Metric
The total number of in-app purchase conversions attributed to ad clicks within a 1-day window.
actions.onsite_app_purchase.1d_view Metric
The number of purchase events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad.
actions.onsite_app_purchase.28d_click Metric
The number of purchases within an onsite app, attributed within 28 days of clicking the ad.
actions.onsite_app_purchase.7d_click Metric
The number of purchase events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad.
actions.onsite_app_purchase.incrementality_all_conversions Dimension
The number of onsite app purchase conversions attributed to your ads using the incrementality measurement model.
actions.onsite_app_view_content Metric
The total count of content views within an app on Meta's platforms, attributed to an ad campaign.
actions.onsite_app_view_content.1d_click Metric
The total number of in-app "view content" conversions attributed to ad clicks within a 1-day window.
actions.onsite_app_view_content.1d_view Metric
The number of content view events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad.
actions.onsite_app_view_content.28d_click Metric
The number of content view events occurring within a mobile app, attributed to an ad click within a 28-day window. (first search result)
actions.onsite_app_view_content.7d_click Metric
The number of content view events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad.
actions.onsite_app_view_content.incrementality_all_conversions Dimension
The number of onsite app content view conversions attributed to your ads using the incrementality measurement model.
actions.onsite_conversion Metric
The total count of conversions that occurred directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.1d_click Metric
The total number of onsite conversion events, attributed within a 1-day click window.
actions.onsite_conversion.1d_view Metric
The number of onsite conversion events attributed to ads within 1 day of a person viewing the ad.
actions.onsite_conversion.28d_click Metric
The total number of onsite conversions, attributed within 28 days of clicking the ad.
actions.onsite_conversion.7d_click Metric
The number of onsite conversion events attributed to ads within 7 days of a person clicking the ad.
actions.onsite_conversion.add_to_cart Metric
The number of onsite add-to-cart conversion events attributed to the ad.
actions.onsite_conversion.add_to_cart.1d_click Metric
Total number of onsite add to cart conversions, attributed within a 1-day click window.
actions.onsite_conversion.add_to_cart.1d_view Metric
Number of add-to-cart actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms.
actions.onsite_conversion.add_to_cart.28d_click Metric
The number of 'add to cart' actions that occurred directly on Facebook or Instagram, attributed within 28 days of clicking the ad.
actions.onsite_conversion.add_to_cart.7d_click Metric
Number of add-to-cart actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.
actions.onsite_conversion.add_to_wishlist Metric
The total count of times an item was added to a wishlist directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.add_to_wishlist.1d_click Metric
The total number of onsite 'add to wishlist' conversions, attributed to an ad click within 1 day.
actions.onsite_conversion.add_to_wishlist.1d_view Metric
Number of times an item was added to a wishlist as an onsite conversion, attributed to an impression of your ad within 1 day.
actions.onsite_conversion.add_to_wishlist.28d_click Metric
Total number of onsite add to wishlist conversions, attributed within a 28-day click window.
actions.onsite_conversion.add_to_wishlist.7d_click Metric
The number of 'add to wishlist' conversions on your website or app attributed to your ads, within 7 days of clicking the ad.
actions.onsite_conversion.donate Metric
The total count of onsite donation conversions.
actions.onsite_conversion.donate.1d_view Metric
The number of 'donate' conversions happening onsite, attributed to your ads within a 1-day view attribution window.
actions.onsite_conversion.engaged_page_view Metric
The number of times people viewed a page on Facebook or Instagram and engaged with it after seeing your ad.
actions.onsite_conversion.flow_complete Metric
The total count of completed flows or multi-step processes directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.flow_complete.1d_click Metric
The total number of onsite conversion flow complete events, attributed within a 1-day click window.
actions.onsite_conversion.flow_complete.1d_view Metric
The number of onsite conversion flow completion events attributed to ads within 1 day of a person viewing the ad.
actions.onsite_conversion.flow_complete.28d_click Metric
The number of flow completions as onsite conversions, attributed within 28 days of clicking the ad.
actions.onsite_conversion.flow_complete.7d_click Metric
The number of onsite conversion flow completion events attributed to ads within 7 days of a person clicking the ad.
actions.onsite_conversion.flow_complete.incrementality_all_conversions Dimension
The number of onsite conversion flow complete actions attributed to your ads using the incrementality measurement model.
actions.onsite_conversion.incrementality_all_conversions Dimension
The number of generic onsite conversions attributed to your ads using the incrementality measurement model.
actions.onsite_conversion.initiate_checkout Metric
The number of 'initiate checkout' conversions on your website or app attributed to your ads, within the default attribution window.
actions.onsite_conversion.initiate_checkout.1d_click Metric
Total number of onsite initiate checkout conversions, attributed within a 1-day click window.
actions.onsite_conversion.initiate_checkout.1d_view Metric
Number of initiate checkout actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms.
actions.onsite_conversion.initiate_checkout.28d_click Metric
The number of 'initiate checkout' actions that occurred directly on Facebook or Instagram, attributed within 28 days of clicking the ad.
actions.onsite_conversion.initiate_checkout.7d_click Metric
Number of initiate checkout actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.
actions.onsite_conversion.lead Metric
The total count of leads generated directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.lead.1d_click Metric
The number of 'lead' conversions that occurred directly on Facebook or Instagram, attributed within 1 day of a user clicking on your ad.
actions.onsite_conversion.lead.1d_view Metric
The number of lead conversions occurring directly on a Meta platform, attributed to a 1-day view-through window.
actions.onsite_conversion.lead.28d_click Metric
The number of lead events as onsite conversions, attributed within 28 days of clicking the ad.
actions.onsite_conversion.lead.7d_click Metric
The number of lead conversions occurring directly on a Meta platform, attributed to a 7-day click-through window.
actions.onsite_conversion.lead_grouped Metric
The total count of grouped leads generated directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.lead_grouped.1d_click Metric
The number of grouped leads attributed to a click on an ad within a 1-day attribution window directly on Meta's platforms.
actions.onsite_conversion.lead_grouped.1d_view Metric
The number of onsite lead conversion events, grouped, attributed within 1 day of viewing the ad.
actions.onsite_conversion.lead_grouped.28d_click Metric
The number of grouped leads attributed to a click on an ad within a 28-day attribution window directly on Meta's platforms.
actions.onsite_conversion.lead_grouped.7d_click Metric
The number of grouped leads attributed to a click on an ad within a 7-day attribution window directly on Meta's platforms.
actions.onsite_conversion.lead_grouped.incrementality_all_conversions Dimension
The number of onsite grouped lead conversions attributed to your ads using the incrementality measurement model.
actions.onsite_conversion.lead_grouped.inline Dimension
Number of grouped leads generated as an onsite conversion directly on the ad platform (inline).
actions.onsite_conversion.message_to_buy Metric
The number of onsite conversion events where a message led to a purchase, attributed to the ad.
actions.onsite_conversion.message_to_buy.1d_click Metric
Number of message-to-buy conversions after a user clicked an ad, attributed within 1 day of the click.
actions.onsite_conversion.message_to_buy.1d_view Metric
Number of message-to-buy actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms.
actions.onsite_conversion.message_to_buy.28d_click Metric
The count of onsite message-to-buy conversions, attributed to a click on an ad within 28 days.
actions.onsite_conversion.message_to_buy.7d_click Metric
Number of message-to-buy actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.
actions.onsite_conversion.messaging_20s_call_connect Metric
The number of onsite conversion events from messaging that resulted in a call connection lasting at least 20 seconds, attributed to the ad.
actions.onsite_conversion.messaging_20s_call_connect.1d_view Metric
Number of messaging calls connected for at least 20 seconds after a user viewed an ad, attributed within 1 day of the view.
actions.onsite_conversion.messaging_20s_call_connect.7d_click Metric
The number of times a messaging call connected for at least 20 seconds, considered an onsite conversion, attributed within 7 days of a click on your ad.
actions.onsite_conversion.messaging_60s_call_connect Metric
The total number of onsite conversions where a messaging call connected for at least 60 seconds.
actions.onsite_conversion.messaging_60s_call_connect.1d_view Metric
Number of messaging calls connected for at least 60 seconds after a user viewed an ad, attributed within 1 day of the view.
actions.onsite_conversion.messaging_60s_call_connect.7d_click Metric
The number of times a user connected to a call for at least 60 seconds via messaging as an onsite conversion, attributed within 7 days of clicking the ad.
actions.onsite_conversion.messaging_block Metric
The total count of times a user blocked messaging directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.messaging_block.1d_click Metric
The number of onsite conversion messaging block actions attributed within 1 day of clicking the ad.
actions.onsite_conversion.messaging_block.1d_view Metric
The number of onsite messaging block conversions attributed to a 1-day view attribution window.
actions.onsite_conversion.messaging_block.28d_click Metric
The total number of instances where a user blocked messaging after interacting with an ad, attributed within 28 days of a click.
actions.onsite_conversion.messaging_block.7d_click Metric
The number of onsite messaging block conversions attributed to a 7-day click attribution window.
actions.onsite_conversion.messaging_block.incrementality_all_conversions Dimension
The number of onsite Messenger block conversions attributed to your ads using the incrementality measurement model.
actions.onsite_conversion.messaging_business_calling_call_initiated Metric
Total onsite conversions where a call to a business was initiated through messaging.
actions.onsite_conversion.messaging_business_calling_call_missed Metric
The number of times a call to a business via messaging was missed, representing an action attributed to your ads.
actions.onsite_conversion.messaging_business_calling_opt_in_accepted Metric
The number of onsite conversions where a user accepted a business calling opt-in through messaging.
actions.onsite_conversion.messaging_business_calling_opt_in_accepted.7d_click Metric
The number of onsite conversions where a user accepted a business calling opt-in through messaging, attributed within a 7-day click window.
actions.onsite_conversion.messaging_business_calling_opt_in_sent Metric
The number of times a user sent a messaging opt-in request to a business for calling, attributed to an ad.
actions.onsite_conversion.messaging_business_calling_opt_in_sent.7d_click Metric
The number of messaging opt-in sent actions to a business, attributed to an ad click within 7 days.
actions.onsite_conversion.messaging_conversation_replied_7d Metric
The number of messaging conversations where a reply occurred within 7 days directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.messaging_conversation_replied_7d.1d_click Metric
The number of onsite conversion events where a messaging conversation was replied to (within 7 days of previous interaction), attributed within 1 day of clicking the ad.
actions.onsite_conversion.messaging_conversation_replied_7d.1d_view Metric
The number of messaging conversations where a reply was received within 7 days, attributed to a 1-day view-through window.
actions.onsite_conversion.messaging_conversation_replied_7d.28d_click Metric
The number of replies to messaging conversations, considered an onsite conversion, attributed within 28 days of a click on your ad.
actions.onsite_conversion.messaging_conversation_replied_7d.7d_click Metric
The number of messaging conversations where a reply was received within 7 days, attributed to a 7-day click-through window.
actions.onsite_conversion.messaging_conversation_replied_7d.incrementality_all_conversions Metric
The total incremental number of times a messaging conversation was replied to as an onsite conversion, attributed within 7 days of an ad interaction, measuring conversions that would not have occurred without ad exposure.
actions.onsite_conversion.messaging_conversation_started_7d Metric
The number of onsite conversion messaging conversations started within a 7-day click attribution window.
actions.onsite_conversion.messaging_conversation_started_7d.1d_click Metric
The number of onsite conversion events where a messaging conversation was started (within 7 days of previous interaction), attributed within 1 day of clicking the ad.
actions.onsite_conversion.messaging_conversation_started_7d.1d_view Metric
The number of onsite conversion events where a messaging conversation was started within 7 days, attributed to ads within 1 day of a person viewing the ad.
actions.onsite_conversion.messaging_conversation_started_7d.28d_click Metric
The total number of messaging conversations started on Meta platforms within 7 days of an ad interaction, attributed within 28 days of a user clicking on the ad.
actions.onsite_conversion.messaging_conversation_started_7d.7d_click Metric
The number of onsite conversion events where a messaging conversation was started within 7 days, attributed to ads within 7 days of a person clicking the ad.
actions.onsite_conversion.messaging_conversation_started_7d.incrementality_all_conversions Dimension
The number of onsite Messenger conversation started (7-day window) conversions attributed to your ads using the incrementality measurement model.
actions.onsite_conversion.messaging_first_reply Metric
The total count of first replies in a messaging conversation directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.messaging_first_reply.1d_click Metric
The number of onsite conversion events where a first reply in messaging occurred, attributed within 1 day of clicking the ad.
actions.onsite_conversion.messaging_first_reply.1d_view Metric
The number of onsite conversion events where the first messaging reply occurred, attributed to ads within 1 day of a person viewing the ad.
actions.onsite_conversion.messaging_first_reply.28d_click Metric
The total number of first replies in a messaging conversation on Meta platforms, attributed within 28 days of a user clicking on the ad.
actions.onsite_conversion.messaging_first_reply.7d_click Metric
The number of onsite conversion events where the first messaging reply occurred, attributed to ads within 7 days of a person clicking the ad.
actions.onsite_conversion.messaging_first_reply.incrementality_all_conversions Dimension
The number of onsite Messenger first reply conversions attributed to your ads using the incrementality measurement model.
actions.onsite_conversion.messaging_order_created_v2 Metric
The number of times an order was created via messaging on Meta platforms, considered an onsite conversion.
actions.onsite_conversion.messaging_order_created_v2.1d_view Metric
The number of messaging orders created (version 2), considered an onsite conversion, attributed within 1 day of an impression of your ad.
actions.onsite_conversion.messaging_order_created_v2.7d_click Metric
Number of orders created through messaging as an onsite conversion, attributed to a click on your ad within 7 days.
actions.onsite_conversion.messaging_order_shipped_v2 Metric
Number of orders shipped through messaging as an onsite conversion.
actions.onsite_conversion.messaging_order_shipped_v2.1d_view Metric
The total number of "onsite conversion messaging order shipped v2" actions, attributed within 1 day of a view.
actions.onsite_conversion.messaging_order_shipped_v2.7d_click Metric
The number of messaging orders shipped (version 2), considered an onsite conversion, attributed within 7 days of a click on your ad.
actions.onsite_conversion.messaging_reply Metric
The total count of replies in a messaging conversation directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.messaging_reply.1d_click Metric
The total number of onsite conversion messaging reply events, attributed within a 1-day click window.
actions.onsite_conversion.messaging_reply.1d_view Metric
The number of onsite conversion events where a messaging reply occurred, attributed to ads within 1 day of a person viewing the ad.
actions.onsite_conversion.messaging_reply.28d_click Metric
The total number of onsite conversion messaging reply events, attributed within a 28-day click window.
actions.onsite_conversion.messaging_reply.7d_click Metric
The number of onsite conversion events where a messaging reply occurred, attributed to ads within 7 days of a person clicking the ad.
actions.onsite_conversion.messaging_reply.incrementality_all_conversions Dimension
The number of onsite Messenger reply conversions attributed to your ads using the incrementality measurement model.
actions.onsite_conversion.messaging_user_call_placed Metric
The total count of calls placed by a user via messaging directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.messaging_user_call_placed.1d_click Metric
The total number of onsite conversion messaging user calls placed, attributed within a 1-day click window.
actions.onsite_conversion.messaging_user_call_placed.1d_view Metric
The number of calls placed by a user from messaging, attributed to a 1-day view-through window.
actions.onsite_conversion.messaging_user_call_placed.28d_click Metric
The number of onsite messaging user call placed actions attributed to an ad click within 28 days.
actions.onsite_conversion.messaging_user_call_placed.7d_click Metric
The number of calls placed by a user from messaging, attributed to a 7-day click-through window.
actions.onsite_conversion.messaging_user_conversation_depth_2_message_send Metric
The total count of messages sent by a user reaching a conversation depth of 2 within messaging directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.1d_view Metric
The number of onsite conversions where a messaging user sent at least 2 messages, attributed within a 1-day view window.
actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.7d_click Metric
The number of onsite conversions where a messaging user sent at least 2 messages, attributed within a 7-day click window.
actions.onsite_conversion.messaging_user_depth_2_message_send Metric
The total count of messages sent by a user reaching a message depth of 2 within messaging directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.messaging_user_depth_2_message_send.1d_click Metric
The number of onsite conversion events where a user sent a second message in a messaging conversation, attributed within 1 day of clicking the ad.
actions.onsite_conversion.messaging_user_depth_2_message_send.1d_view Metric
The number of users who sent at least 2 messages in a messaging conversation, attributed to a 1-day view-through window.
actions.onsite_conversion.messaging_user_depth_2_message_send.28d_click Metric
The total number of onsite conversion messaging user depth 2 message send events, attributed within a 28-day click window.
actions.onsite_conversion.messaging_user_depth_2_message_send.7d_click Metric
The number of users who sent at least 2 messages in a messaging conversation, attributed to a 7-day click-through window.
actions.onsite_conversion.messaging_user_depth_2_message_send.incrementality_all_conversions Metric
The incremental number of all conversions attributed to ads, specifically for users who sent at least two messages within an onsite messaging conversation.
actions.onsite_conversion.messaging_user_depth_3_message_send Metric
The total count of messages sent by a user reaching a message depth of 3 within messaging directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.messaging_user_depth_3_message_send.1d_click Metric
The number of onsite conversion events where a user sent a third message in a messaging conversation, attributed within 1 day of clicking the ad.
actions.onsite_conversion.messaging_user_depth_3_message_send.1d_view Metric
The number of users who sent at least 3 messages in a messaging conversation, attributed to a 1-day view-through window.
actions.onsite_conversion.messaging_user_depth_3_message_send.28d_click Metric
The number of onsite messaging conversions where a user sent at least 3 messages, attributed within a 28-day click-through attribution window.
actions.onsite_conversion.messaging_user_depth_3_message_send.7d_click Metric
The number of users who sent at least 3 messages in a messaging conversation, attributed to a 7-day click-through window.
actions.onsite_conversion.messaging_user_depth_5_message_send Metric
The total count of messages sent by a user reaching a message depth of 5 within messaging directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.messaging_user_depth_5_message_send.1d_click Metric
The total number of onsite conversion messaging user depth 5 message send events, attributed within a 1-day click window.
actions.onsite_conversion.messaging_user_depth_5_message_send.1d_view Metric
The number of users who sent at least 5 messages in a messaging conversation, attributed to a 1-day view-through window.
actions.onsite_conversion.messaging_user_depth_5_message_send.28d_click Metric
The number of onsite conversions where a user sends 5 or more messages, attributed within 28 days of someone clicking on the ad.
actions.onsite_conversion.messaging_user_depth_5_message_send.7d_click Metric
The number of users who sent at least 5 messages in a messaging conversation, attributed to a 7-day click-through window.
actions.onsite_conversion.messaging_user_depth_5_message_send.incrementality_all_conversions Metric
The incremental number of all conversions attributed to ads, specifically for users who sent at least five messages within an onsite messaging conversation.
actions.onsite_conversion.messaging_user_subscribed Metric
The number of users who subscribed to messaging communications directly on a Meta platform after seeing your ad.
actions.onsite_conversion.messaging_user_subscribed.1d_view Metric
The number of 'messaging user subscribed' conversions that occurred directly on Meta platforms, attributed to ad views within a 1-day attribution window.
actions.onsite_conversion.messaging_user_subscribed.7d_click Metric
The number of 'messaging user subscribed' conversions that occurred directly on Meta platforms, attributed to ad clicks within a 7-day attribution window.
actions.onsite_conversion.messaging_welcome_message_view Metric
The total count of welcome message views within messaging directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.messaging_welcome_message_view.1d_click Metric
The total number of onsite conversion messaging welcome message view events, attributed within a 1-day click window.
actions.onsite_conversion.messaging_welcome_message_view.1d_view Metric
Number of times a welcome message was viewed through messaging as an onsite conversion, attributed to an impression of your ad within 1 day.
actions.onsite_conversion.messaging_welcome_message_view.28d_click Metric
The total number of onsite conversions where a user viewed a messaging welcome message, attributed to your ads within 28 days of a click.
actions.onsite_conversion.messaging_welcome_message_view.7d_click Metric
Number of messaging welcome message view actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.
actions.onsite_conversion.other Dimension
The total count of other unspecified conversions that occurred directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.other.1d_click Metric
Total number of other onsite conversions, attributed within a 1-day click window.
actions.onsite_conversion.other.1d_view Metric
The number of other onsite conversion events, attributed to a 1-day view-through window.
actions.onsite_conversion.other.28d_click Metric
The number of other onsite conversion actions, attributed within 28 days of a click on your ad.
actions.onsite_conversion.other.7d_click Metric
The number of other onsite conversion events, attributed to a 7-day click-through window.
actions.onsite_conversion.post_net_like Metric
The number of net likes received on a post as an onsite conversion, attributed to ads.
actions.onsite_conversion.post_net_save Metric
The net count of times a post was saved (saves minus unsaves) directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.post_save Metric
The total count of times a post was saved directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.post_save.1d_click Metric
The number of post saves attributed to a click on an ad within a 1-day attribution window directly on Meta's platforms.
actions.onsite_conversion.post_save.1d_view Metric
The number of onsite conversion events related to saving a post, attributed to ads within 1 day of a person viewing the ad.
actions.onsite_conversion.post_save.28d_click Metric
The number of post saves attributed to a click on an ad within a 28-day attribution window directly on Meta's platforms.
actions.onsite_conversion.post_save.7d_click Metric
The number of post saves attributed to a click on an ad within a 7-day attribution window directly on Meta's platforms.
actions.onsite_conversion.post_save.incrementality_all_conversions Dimension
The number of onsite post save conversions attributed to your ads using the incrementality measurement model.
actions.onsite_conversion.post_save.inline Metric
The number of onsite conversions where a post was saved, initiated directly from the ad content (inline).
actions.onsite_conversion.post_unlike Metric
The total count of times a post was unliked directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.post_unsave Metric
The total count of times a post was unsaved directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.purchase Metric
The total count of purchases that occurred directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.purchase.1d_click Metric
The total number of onsite purchase conversion events, attributed within a 1-day click window.
actions.onsite_conversion.purchase.1d_view Metric
The number of onsite purchase events attributed to ads within 1 day of a person viewing the ad.
actions.onsite_conversion.purchase.28d_click Metric
The number of purchases as onsite conversions, attributed within 28 days of clicking the ad.
actions.onsite_conversion.purchase.7d_click Metric
The number of onsite purchase events attributed to ads within 7 days of a person clicking the ad.
actions.onsite_conversion.purchase.incrementality_all_conversions Dimension
The number of onsite purchase conversions attributed to your ads using the incrementality measurement model.
actions.onsite_conversion.submit_application Metric
The total number of times users submitted an application directly on a Meta-owned property, attributed to an ad.
actions.onsite_conversion.total_messaging_connection Metric
The total count of messaging connections made directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.total_messaging_connection.1d_click Metric
The total number of messaging connections established on Meta platforms, attributed to a user clicking on an ad within 1 day.
actions.onsite_conversion.total_messaging_connection.1d_view Metric
The total number of messaging connections (conversations) initiated with your business, attributed to a 1-day view-through window.
actions.onsite_conversion.total_messaging_connection.28d_click Metric
The total number of messaging connections, attributed to an ad click within 28 days.
actions.onsite_conversion.total_messaging_connection.7d_click Metric
The total number of messaging connections (conversations) initiated with your business, attributed to a 7-day click-through window.
actions.onsite_conversion.total_messaging_connection.incrementality_all_conversions Metric
The total incremental number of messaging connections established as an onsite conversion, measuring connections that would not have occurred without ad exposure.
actions.onsite_conversion.view_content Metric
The total count of content views that occurred directly on Meta's platforms, attributed to an ad campaign.
actions.onsite_conversion.view_content.1d_click Metric
The total number of onsite 'view content' conversions, attributed to an ad click within 1 day.
actions.onsite_conversion.view_content.1d_view Metric
The number of 'view content' conversions on your website or app attributed to your ads, within 1 day of viewing the ad.
actions.onsite_conversion.view_content.28d_click Metric
Total number of onsite view content conversions, attributed within a 28-day click window.
actions.onsite_conversion.view_content.7d_click Metric
The number of 'view content' conversions on your website or app attributed to your ads, within 7 days of clicking the ad.
actions.onsite_web_add_to_cart Metric
The total count of items added to a cart on a website, attributed to an ad campaign.
actions.onsite_web_add_to_cart.1d_click Metric
The number of onsite website add-to-cart events attributed within 1 day of clicking the ad.
actions.onsite_web_add_to_cart.1d_view Metric
The number of 'add to cart' events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.
actions.onsite_web_add_to_cart.28d_click Metric
The number of 'add to cart' actions on an onsite website, attributed within 28 days of clicking the ad.
actions.onsite_web_add_to_cart.7d_click Metric
The number of 'add to cart' events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.
actions.onsite_web_add_to_cart.incrementality_all_conversions Dimension
The number of onsite web 'add to cart' conversions attributed to your ads using the incrementality measurement model.
actions.onsite_web_app_add_to_cart Metric
The total count of items added to a cart via a web app, attributed to an ad campaign.
actions.onsite_web_app_add_to_cart.1d_click Metric
The number of onsite add-to-cart events in web or app, attributed within 1 day of clicking the ad.
actions.onsite_web_app_add_to_cart.1d_view Metric
The number of onsite add-to-cart events in web or app, attributed within 1 day of viewing the ad.
actions.onsite_web_app_add_to_cart.28d_click Metric
The total number of onsite web app add to cart events, attributed within a 28-day click window.
actions.onsite_web_app_add_to_cart.7d_click Metric
The number of onsite add-to-cart events in web or app, attributed within 7 days of clicking the ad.
actions.onsite_web_app_add_to_cart.incrementality_all_conversions Dimension
The number of onsite web app 'add to cart' conversions attributed to your ads using the incrementality measurement model.
actions.onsite_web_app_event Metric
The total count of web app events, attributed to an ad campaign.
actions.onsite_web_app_event.1d_click Metric
The total number of onsite web app events, attributed within a 1-day click window.
actions.onsite_web_app_event.1d_view Metric
The number of onsite web or app events attributed within 1 day of viewing the ad.
actions.onsite_web_app_event.28d_click Metric
The total number of onsite web app events, attributed within a 28-day click window.
actions.onsite_web_app_event.7d_click Metric
The number of onsite web or app events attributed within 7 days of clicking the ad.
actions.onsite_web_app_event.incrementality_all_conversions Dimension
The number of onsite web app event conversions attributed to your ads using the incrementality measurement model.
actions.onsite_web_app_purchase Metric
The total count of purchases made via a web app, attributed to an ad campaign.
actions.onsite_web_app_purchase.1d_click Metric
The number of onsite purchase events in web or app, attributed within 1 day of clicking the ad.
actions.onsite_web_app_purchase.1d_view Metric
The number of onsite purchase events in web or app, attributed within 1 day of viewing the ad.
actions.onsite_web_app_purchase.28d_click Metric
The number of purchase events occurring on an onsite web or app platform, attributed to an ad click within a 28-day window. (first search result)
actions.onsite_web_app_purchase.7d_click Metric
The number of onsite purchase events in web or app, attributed within 7 days of clicking the ad.
actions.onsite_web_app_purchase.incrementality_all_conversions Metric
The number of onsite web app purchase conversions attributed to your ads using the incrementality measurement model.
actions.onsite_web_app_view_content Metric
The total count of content views via a web app, attributed to an ad campaign.
actions.onsite_web_app_view_content.1d_click Metric
The number of onsite content view events in web or app, attributed within 1 day of clicking the ad.
actions.onsite_web_app_view_content.1d_view Metric
The number of content views on a website or app, as an onsite web/app event, attributed within 1 day of viewing the ad.
actions.onsite_web_app_view_content.28d_click Metric
The number of content view events occurring on an onsite web or app platform, attributed to an ad click within a 28-day window. (first search result)
actions.onsite_web_app_view_content.7d_click Metric
The number of content views on a website or app, as an onsite web/app event, attributed within 7 days of clicking the ad.
actions.onsite_web_app_view_content.incrementality_all_conversions Dimension
The number of onsite web app content view conversions attributed to your ads using the incrementality measurement model.
actions.onsite_web_initiate_checkout Metric
The total count of initiated checkouts on a website, attributed to an ad campaign.
actions.onsite_web_initiate_checkout.1d_click Metric
The total number of onsite web 'initiate checkout' actions, attributed to an ad click within 1 day.
actions.onsite_web_initiate_checkout.1d_view Metric
The number of initiated checkouts occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.
actions.onsite_web_initiate_checkout.28d_click Metric
The total number of onsite web 'initiate checkout' actions, attributed to an ad click within 28 days.
actions.onsite_web_initiate_checkout.7d_click Metric
The number of initiated checkouts occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.
actions.onsite_web_lead Metric
The total count of leads generated on a website, attributed to an ad campaign.
actions.onsite_web_lead.1d_click Metric
The total number of leads generated through a website, attributed to a user clicking on an ad within 1 day.
actions.onsite_web_lead.1d_view Metric
The number of lead events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.
actions.onsite_web_lead.28d_click Metric
The number of onsite web lead actions, attributed within 28 days of someone clicking on the ad.
actions.onsite_web_lead.7d_click Metric
The number of lead events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.
actions.onsite_web_lead.incrementality_all_conversions Metric
The number of onsite web lead conversions attributed to your ads using the incrementality measurement model.
actions.onsite_web_purchase Metric
The total count of purchases made on a website, attributed to an ad campaign.
actions.onsite_web_purchase.1d_click Metric
The number of onsite website purchase events attributed within 1 day of clicking the ad.
actions.onsite_web_purchase.1d_view Metric
The number of purchase events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.
actions.onsite_web_purchase.28d_click Metric
The number of purchase events occurring on an onsite website, attributed to an ad click within a 28-day window. (first search result)
actions.onsite_web_purchase.7d_click Metric
The number of purchase events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.
actions.onsite_web_purchase.incrementality_all_conversions Metric
The number of onsite web purchase conversions attributed to your ads using the incrementality measurement model.
actions.onsite_web_view_content Metric
The total count of content views on a website, attributed to an ad campaign.
actions.onsite_web_view_content.1d_click Metric
The number of onsite website content view events attributed within 1 day of clicking the ad.
actions.onsite_web_view_content.1d_view Metric
The number of content view events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.
actions.onsite_web_view_content.28d_click Metric
The number of content view events occurring on an onsite website, attributed to an ad click within a 28-day window. (first search result)
actions.onsite_web_view_content.7d_click Metric
The number of content view events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.
actions.onsite_web_view_content.incrementality_all_conversions Dimension
The number of onsite web content view conversions attributed to your ads using the incrementality measurement model.
actions.outbound_click Dimension
The total count of clicks on links that lead outside Meta's platforms, attributed to an ad campaign.
actions.outbound_click.1d_click Dimension
The total number of clicks on links that take people off Facebook-owned properties, attributed within a 1-day click window.
actions.outbound_click.1d_view Dimension
The number of outbound clicks attributed to ads within 1 day of a person viewing the ad.
actions.outbound_click.28d_click Dimension
The number of outbound clicks (clicks leading outside Facebook/Instagram), attributed within 28 days of clicking the ad.
actions.outbound_click.7d_click Dimension
The number of outbound clicks attributed to ads within 7 days of a person clicking the ad.
actions.outbound_click.incrementality_all_conversions Dimension
The number of outbound click actions attributed to your ads using the incrementality measurement model.
actions.page_engagement Metric
The total count of engagement actions on a Facebook Page, attributed to an ad campaign.
actions.page_engagement.1d_click Metric
The number of page engagement actions attributed to a click on an ad within a 1-day attribution window.
actions.page_engagement.1d_view Metric
The number of page engagement actions attributed to a view of an ad within a 1-day attribution window.
actions.page_engagement.28d_click Metric
The number of page engagement actions attributed to a click on an ad within a 28-day attribution window.
actions.page_engagement.7d_click Metric
The number of page engagement actions attributed to a click on an ad within a 7-day attribution window.
actions.page_engagement.incrementality_all_conversions Dimension
The number of page engagement conversions attributed to your ads using the incrementality measurement model.
actions.page_engagement.inline Metric
The number of page engagement actions initiated directly from the ad content (inline).
actions.page_story.1d_click Metric
The total number of interactions with Facebook Page stories, attributed within a 1-day click window.
actions.page_story.28d_click Metric
The total number of interactions with Facebook Page stories, attributed within a 28-day click window.
actions.page_story.incrementality_all_conversions Dimension
The number of page story actions attributed to your ads using the incrementality measurement model.
actions.photo_view Metric
The total count of photo views, attributed to an ad campaign.
actions.photo_view.1d_click Metric
The number of photo views attributed to a click on an ad within a 1-day attribution window.
actions.photo_view.1d_view Metric
The number of photo views attributed to ads within 1 day of a person viewing the ad.
actions.photo_view.28d_click Metric
The number of photo views attributed to a click on an ad within a 28-day attribution window.
actions.photo_view.7d_click Metric
The number of photo views attributed to a click on an ad within a 7-day attribution window.
actions.photo_view.incrementality_all_conversions Dimension
The number of photo view actions attributed to your ads using the incrementality measurement model.
actions.photo_view.inline Dimension
Number of photo views directly on the ad platform (inline).
actions.post Metric
The number of post-related actions attributed to your ads, such as shares.
actions.post.1d_click Metric
The number of post-related actions attributed to an ad within 1 day of a click on the ad.
actions.post.1d_view Metric
The number of post interactions attributed to ads within 1 day of a person viewing the ad.
actions.post.28d_click Metric
The number of post-related actions attributed to an ad within 28 days of a click on the ad.
actions.post.7d_click Metric
The number of post-related actions attributed to an ad within 7 days of a click on the ad.
actions.post.incrementality_all_conversions Dimension
The number of post actions attributed to your ads using the incrementality measurement model.
actions.post.inline Metric
The number of times a post was engaged with directly within the ad unit on Meta platforms (inline), attributed to an ad.
actions.post_engagement Metric
The total number of engagements with your ad post, such as reactions, comments, shares, or clicks.
actions.post_engagement.1d_click Metric
The number of post engagement actions attributed to an ad within 1 day of a click on the ad.
actions.post_engagement.1d_view Metric
The number of post engagement actions attributed to an ad within 1 day of viewing the ad.
actions.post_engagement.28d_click Metric
The number of post engagement actions attributed to an ad within 28 days of a click on the ad.
actions.post_engagement.7d_click Metric
The number of post engagement actions attributed to an ad within 7 days of a click on the ad.
actions.post_engagement.incrementality_all_conversions Dimension
The number of post engagement conversions attributed to your ads using the incrementality measurement model.
actions.post_engagement.inline Metric
The number of post engagement actions initiated directly from the ad content (inline).
actions.post_interaction_gross Metric
The gross number of interactions with a post attributed to the ad.
actions.post_like Metric
The total number of 'like' reactions on a post.
actions.post_like.1d_view Metric
The number of post-like actions attributed to your ads within 1 day of a person viewing the ad.
actions.post_like.28d_click Metric
The number of post-like actions attributed to your ads within 28 days of a person clicking on the ad.
actions.post_reaction Metric
The number of reactions (like, love, haha, wow, sad, angry) on a post attributed to your ads.
actions.post_reaction.1d_click Metric
The number of post reactions attributed to an ad within 1 day of a click on the ad.
actions.post_reaction.1d_view Dimension
The number of reactions to a post attributed to ads within 1 day of a person viewing the ad.
actions.post_reaction.28d_click Metric
The number of post reactions attributed to an ad within 28 days of a click on the ad.
actions.post_reaction.7d_click Metric
The number of post reactions attributed to an ad within 7 days of a click on the ad.
actions.post_reaction.angry Metric
The number of 'angry' reactions to a post.
actions.post_reaction.haha Metric
The number of 'haha' reactions to a post.
actions.post_reaction.incrementality_all_conversions Dimension
The number of post reaction actions attributed to your ads using the incrementality measurement model.
actions.post_reaction.inline Metric
The number of reactions (e.g., Like, Love) to a post, initiated directly from the ad content (inline).
actions.post_reaction.like Metric
The total number of 'Like' reactions on posts or ads.
actions.post_reaction.love Metric
The number of 'love' reactions to a post.
actions.post_reaction.sad Metric
The number of 'sad' reactions to a post.
actions.post_reaction.wow Metric
The number of 'wow' reactions to a post.
actions.post_story Metric
The number of post story actions attributed to the ad.
actions.post_story.1d_click Metric
The total number of interactions with post stories, attributed within a 1-day click window.
actions.post_story.1d_view Metric
The number of interactions with a post story attributed to ads within 1 day of a person viewing the ad.
actions.post_story.28d_click Metric
The total number of interactions with post stories, attributed within a 28-day click window.
actions.post_story.7d_click Metric
The number of interactions with a post story attributed to ads within 7 days of a person clicking the ad.
actions.post_story.incrementality_all_conversions Dimension
The number of post story actions attributed to your ads using the incrementality measurement model.
actions.post_uncomment Metric
The total number of times a comment was removed from a post, attributed to your ads.
actions.purchase Metric
The number of purchase actions completed.
actions.purchase.1d_click Metric
The number of purchase actions attributed to an ad within 1 day of a click on the ad.
actions.purchase.1d_view Metric
The number of purchase actions attributed to an ad within 1 day of viewing the ad.
actions.purchase.28d_click Metric
The number of purchase actions attributed to an ad within 28 days of a click on the ad.
actions.purchase.7d_click Metric
The number of purchase events attributed to ads within 7 days of a person clicking the ad.
actions.purchase.incrementality_all_conversions Metric
The number of purchase conversions attributed to your ads using the incrementality measurement model.
actions.receive_offer Metric
The number of times users received an offer presented in the ad.
actions.receive_offer.1d_click Metric
The total number of receive offer events, attributed within a 1-day click window.
actions.receive_offer.1d_view Metric
The number of times an offer was received, attributed to ads within 1 day of a person viewing the ad.
actions.receive_offer.28d_click Metric
The total number of receive offer events, attributed within a 28-day click window.
actions.receive_offer.7d_click Metric
The number of times an offer was received, attributed to ads within 7 days of a person clicking the ad.
actions.receive_offer.incrementality_all_conversions Dimension
The number of 'receive offer' conversions attributed to your ads using the incrementality measurement model.
actions.rsvp Metric
The number of times users responded to an event (RSVP), attributed to an ad.
actions.rsvp.1d_click Metric
The number of event 'RSVP' (response) actions taken by users, attributed within 1 day of a user clicking on your ad.
actions.rsvp.1d_view Metric
The number of RSVP actions attributed to an ad within 1 day of viewing the ad.
actions.rsvp.28d_click Metric
The total number of event RSVP actions, attributed within a 28-day click window.
actions.rsvp.7d_click Metric
The number of RSVP actions attributed to an ad within 7 days of a click on the ad.
actions.rsvp.incrementality_all_conversions Dimension
The number of RSVP conversions attributed to your ads using the incrementality measurement model.
actions.rsvp.inline Dimension
Number of RSVPs directly on the ad platform (inline).
actions.search Metric
The number of searches performed on your website or app, attributed to your ads.
actions.search.1d_click Metric
The number of 'search' actions attributed to an ad within 1 day of a click.
actions.search.1d_view Metric
The number of search actions attributed to an ad within 1 day of viewing the ad.
actions.search.28d_click Metric
The number of search actions attributed to an ad within 28 days of a click on the ad.
actions.search.7d_click Metric
The number of searches attributed to ads within 7 days of a person clicking the ad.
actions.search.incrementality_all_conversions Dimension
The number of search actions attributed to your ads, measured using an incrementality model across all conversions.
actions.store_visit_with_dwell.1d_click Metric
The total number of store visit events with a specified dwell time, attributed within a 1-day click window.
actions.store_visit_with_dwell.28d_click Metric
The number of store visits with a specified dwell time, attributed within 28 days of clicking the ad.
actions.store_visit_with_dwell.incrementality_all_conversions Dimension
The number of store visit actions (including dwell time) attributed to your ads, measured using an incrementality model across all conversions.
actions.submit_application_total Metric
The total number of application submission actions attributed to the ad.
actions.submit_application_total.1d_click Metric
The total number of application submissions (total across all platforms), attributed within a 1-day click window.
actions.submit_application_total.1d_view Metric
The total number of application submissions attributed to ads within 1 day of a person viewing the ad.
actions.submit_application_total.28d_click Metric
The total number of application submissions (total across all platforms), attributed within a 28-day click window.
actions.submit_application_total.7d_click Metric
The total number of application submissions attributed to ads within 7 days of a person clicking the ad.
actions.submit_application_total.incrementality_all_conversions Dimension
The total number of application submission actions attributed to your ads, measured using an incrementality model across all conversions.
actions.submit_application_website Metric
The number of application submission actions completed on a website, attributed to the ad.
actions.submit_application_website.1d_click Dimension
The total number of application submissions on the website, attributed within a 1-day click window.
actions.submit_application_website.1d_view Dimension
The number of website application submissions attributed to ads within 1 day of a person viewing the ad.
actions.submit_application_website.28d_click Dimension
The total number of application submissions on the website, attributed within a 28-day click window.
actions.submit_application_website.7d_click Dimension
The number of website application submissions attributed to ads within 7 days of a person clicking the ad.
actions.submit_application_website.incrementality_all_conversions Dimension
The number of website application submission actions attributed to your ads, measured using an incrementality model across all conversions.
actions.subscribe Dimension
The number of subscription actions attributed to the ad.
actions.subscribe.1d_click Dimension
The total number of subscription events, attributed within a 1-day click window.
actions.subscribe.1d_view Dimension
The number of subscription events attributed to ads within 1 day of a person viewing the ad.
actions.subscribe.28d_click Dimension
The total number of subscription events, attributed within a 28-day click window.
actions.subscribe.7d_click Dimension
The number of subscription events attributed to ads within 7 days of a person clicking the ad.
actions.subscribe.incrementality_all_conversions Dimension
The number of subscribe actions attributed to your ads, measured using an incrementality model across all conversions.
actions.tab_view Metric
The number of tab view actions attributed to the ad.
actions.tab_view.1d_click Dimension
The total number of tab view events, attributed within a 1-day click window.
actions.tab_view.1d_view Dimension
The number of tab views attributed to ads within 1 day of a person viewing the ad.
actions.tab_view.28d_click Dimension
The total number of tab view events, attributed within a 28-day click window.
actions.tab_view.7d_click Dimension
The number of tab views attributed to ads within 7 days of a person clicking the ad.
actions.tab_view.incrementality_all_conversions Dimension
The number of tab view actions attributed to your ads, measured using an incrementality model across all conversions.
actions.video_play Metric
The number of times your video ad was played (counted after 3 seconds of video consumption).
actions.video_play.1d_view Metric
The number of times your video ad was played (counted after 3 seconds of video consumption), attributed within 1 day of a person viewing the ad.
actions.video_play.28d_click Metric
The number of times your video ad was played (counted after 3 seconds of video consumption), attributed within 28 days of a person clicking on the ad.
actions.video_view Metric
The number of video views (at least 3 seconds) attributed to your ads.
actions.video_view.1d_click Metric
The number of video view actions attributed to an ad within 1 day of a click on the ad.
actions.video_view.1d_view Metric
The number of video view actions attributed to an ad within 1 day of viewing the ad.
actions.video_view.28d_click Metric
The number of video view actions attributed to an ad within 28 days of a click on the ad.
actions.video_view.7d_click Metric
The number of video view actions attributed to an ad within 7 days of a click on the ad.
actions.video_view.incrementality_all_conversions Dimension
The number of video view actions attributed to your ads, measured using an incrementality model across all conversions.
actions.video_view.inline Metric
The number of video view actions initiated directly from the ad content (inline).
actions.view_content Metric
The number of times content was viewed on your website or app, attributed to your ads.
actions.view_content.1d_click Metric
The number of content view actions attributed to an ad within 1 day of a click on the ad.
actions.view_content.1d_view Metric
The number of content view actions attributed to an ad within 1 day of viewing the ad.
actions.view_content.28d_click Metric
The number of content view actions attributed to an ad within 28 days of a click on the ad.
actions.view_content.7d_click Metric
The number of content views attributed to ads within 7 days of a person clicking the ad.
actions.view_content.incrementality_all_conversions Dimension
The number of view content actions attributed to your ads, measured using an incrementality model across all conversions.
actions.visit_instagram_profile Metric
The number of visits to your Instagram profile attributed to your ads.
actions.wa_promo_channel_follow Metric
The number of times users followed a WhatsApp promotional channel as a result of an ad.
actions.wa_promo_channel_follow.7d_click Metric
The number of WhatsApp promo channel follow actions attributed to your ads within 7 days of a click.
actions.web_app_in_store_purchase Metric
The number of web or app-initiated in-store purchase actions.
actions.web_app_in_store_purchase.1d_click Metric
Total number of web app in-store purchase actions, attributed within a 1-day click window.
actions.web_app_in_store_purchase.1d_view Metric
The number of in-store purchase events initiated from web or app, attributed within 1 day of viewing the ad.
actions.web_app_in_store_purchase.28d_click Metric
Total number of web app in-store purchase actions, attributed within a 28-day click window.
actions.web_app_in_store_purchase.7d_click Metric
The number of in-store purchase events initiated from web or app, attributed within 7 days of clicking the ad.
actions.web_app_in_store_purchase.incrementality_all_conversions Metric
The number of in-store purchase actions via web application attributed to your ads, measured using an incrementality model across all conversions.
actions.web_in_store_purchase Metric
The number of web-initiated in-store purchase actions.
actions.web_in_store_purchase.1d_click Metric
The number of purchases initiated online and completed in-store, attributed within 1 day of an ad click.
actions.web_in_store_purchase.1d_view Metric
The number of in-store purchase events initiated from the web, attributed within 1 day of viewing the ad.
actions.web_in_store_purchase.28d_click Metric
Total number of web in-store purchase actions, attributed within a 28-day click window.
actions.web_in_store_purchase.7d_click Metric
The number of in-store purchase events initiated from the web, attributed within 7 days of clicking the ad.
actions.web_in_store_purchase.incrementality_all_conversions Metric
The number of in-store purchase actions via web attributed to your ads, measured using an incrementality model across all conversions.
ad_account_id Metric
The unique identifier for the ad account.
ad_account_name Dimension
The name of the advertising account.
ad_click_actions Metric
The total number of actions resulting from clicks on an ad.
ad_created_date Dimension
The date and time when the ad object was created.
ad_created_time Dimension
The timestamp when the ad was created.
ad_creative_asset_feed_spec Dimension
Specifications for the ad creative's asset feed, used for dynamic creative to generate variations of an ad.
ad_creative_body Dimension
The main text content of the ad creative.
ad_creative_call_to_action_link Dimension
The URL for the call-to-action button in the ad creative.
ad_creative_call_to_action_type Dimension
The type of call-to-action button used in the ad creative (e.g., 'Shop Now', 'Learn More').
ad_creative_effective_instagram_media_id Dimension
The ID of the Instagram media effectively used in the ad creative.
ad_creative_effective_instagram_story_id Dimension
The effective Instagram story ID associated with the ad creative.
ad_creative_effective_object_story_id Dimension
The ID of the effective object story (e.g., post ID) associated with the ad creative.
ad_creative_features_spec Dimension
A specification that stores a list of creative transformation features an ad has opted in for, such as Standard Enhancements. These features allow Dynamic Creative to optimize ad assets.
ad_creative_id Dimension
The unique identifier for the ad creative.
ad_creative_image_url Dimension
The URL of the image used in the ad creative.
ad_creative_instagram_actor_id Dimension
The ID of the Instagram actor (account) associated with the ad creative.
ad_creative_instagram_permalink_url Dimension
The permalink URL to the Instagram post used in the ad creative.
ad_creative_instagram_story_id Dimension
The Instagram story ID associated with the ad creative.
ad_creative_instagram_user_id Dimension
The Instagram user ID associated with the ad creative.
ad_creative_link_url Dimension
The main URL that the ad creative links to.
ad_creative_name Dimension
The name of the ad creative.
ad_creative_object_id Dimension
The ID of the object (e.g., Page, Post) used to create the ad creative.
ad_creative_object_story_spec Dimension
Specifications for the object story (e.g., page post) used in the ad creative.
ad_creative_object_type Dimension
The type of object the ad creative is promoting (e.g., PAGE, PHOTO, VIDEO).
ad_creative_object_url Dimension
The URL of the object that the ad creative is promoting.
ad_creative_source_instagram_media_id Dimension
The ID of the source Instagram media used in the ad creative.
ad_creative_status Dimension
The current status of the ad creative (e.g., ACTIVE, PAUSED).
ad_creative_template_url Dimension
The URL for the template used to generate dynamic ad creatives.
ad_creative_template_url_spec Dimension
Specifications for the template URL used in dynamic ad creatives, often for click tracking.
ad_creative_thumbnail_url Dimension
The URL of the thumbnail image for the ad creative.
ad_creative_title Dimension
The title or headline of the ad creative.
ad_creative_url_tags Dimension
Custom URL tags appended to the ad creative's destination URL for tracking purposes.
ad_creative_video_created_time Dimension
The timestamp when the video associated with the ad creative was created or initially published.
ad_creative_video_description description Dimension
The description text associated with the ad creative video, which can overwrite the default video post description on Facebook.
ad_creative_video_id Dimension
The unique identifier for the video used within the ad creative.
ad_creative_video_length Dimension
The duration of the video in an ad creative, measured in seconds.
ad_creative_video_permalink_url Dimension
The permanent URL for the video used in the ad creative, allowing direct access to the video content.
ad_creative_video_title Dimension
The title displayed for the ad creative video.
ad_creative_video_universal_video_id Dimension
The universal ID of the video used in the ad creative.
ad_creative_video_updated_time Dimension
The timestamp when the video associated with the ad creative was last updated.
ad_effective_status Dimension
The effective status of the ad, considering its parent campaign and ad set status. This indicates if the ad is currently delivering.
ad_format_asset Metric
Details about the creative asset used in the ad format.
ad_id Dimension
The unique identifier for the ad.
ad_impression_actions Metric
The total number of actions resulting from impressions of an ad.
ad_name Dimension
The name of the ad.
ad_preview_default Dimension
The default preview of the ad.
ad_preview_default_url Dimension
The URL for the default preview of the ad.
ad_preview_desktop_feed Dimension
A preview of how the ad appears in the desktop news feed.
ad_preview_instagram_standard Dimension
A preview of how the ad appears on Instagram (standard format).
ad_preview_instagram_story Dimension
A preview of how the ad appears as an Instagram story.
ad_preview_mobile_feed Dimension
A preview of how the ad appears in the mobile news feed.
ad_status Dimension
The current configured status of the ad (e.g., ACTIVE, PAUSED).
ad_tracking_specs Dimension
Specifications for tracking user actions and conversions attributed to an ad.
ad_updated_time Dimension
The timestamp when the ad was last updated.
ads_total_count Metric
The total number of ads within the selected scope (e.g., ad account, ad set).
adset_adlabels Dimension
Labels applied to the ad set for organization and filtering.
adset_bid_amount Dimension
The bid amount set for the ad set.
adset_bid_strategy Dimension
The bidding strategy applied to the ad set (e.g., lowest cost, target cost).
adset_billing_event Dimension
The billing event for the ad set (e.g., IMPRESSIONS, LINK_CLICKS).
adset_budget_remaining Dimension
The remaining budget for the ad set.
adset_created_time Dimension
The timestamp when the ad set was created.
adset_daily_budget Dimension
The daily budget allocated for the ad set.
adset_daily_min_spend_target Dimension
The daily minimum spending target for the ad set, in your account's currency.
adset_daily_spend_cap Dimension
The daily maximum spend limit for the ad set, in your account's currency.
adset_effective_status Dimension
The effective status of the ad set, considering its parent campaign status.
adset_end_time Dimension
The scheduled end time for the ad set.
adset_frequency_control_specs_event Dimension
The event used for frequency control within the ad set, which limits how often users see an ad.
adset_frequency_control_specs_interval_days Dimension
The number of days in the interval for ad set frequency control.
adset_frequency_control_specs_max_frequency Dimension
The maximum number of times an ad can be shown to a user within the specified interval for ad set frequency control.
adset_frequency_control_specs_type Dimension
The type of frequency control applied to an ad set, which limits how often a user sees an ad within a specific timeframe.
adset_id Dimension
The unique identifier for the ad set.
adset_lifetime_budget Dimension
The total budget allocated for the entire duration of the ad set.
adset_lifetime_imps Dimension
The total number of impressions for the ad set over its lifetime.
adset_lifetime_min_spend_target Dimension
The minimum lifetime spending target for the ad set, in your account's currency.
adset_lifetime_spend_cap Dimension
The maximum lifetime spend limit for the ad set, in your account's currency.
adset_name Dimension
The name of the ad set.
adset_optimization_goal Dimension
The optimization goal for the ad set (e.g., LINK_CLICKS, CONVERSIONS).
adset_pacing_type Dimension
The pacing type for the ad set, which determines how the budget is spent over time (e.g., standard or accelerated). This aligns with delivery optimization settings for an ad set.
adset_promoted_object Dimension
The object being promoted by the ad set (e.g., a Page, an app).
adset_recommendations Dimension
A list of recommendations to improve the ad set's performance or configuration.
adset_recommendations_blame_field Dimension
The field or setting identified as the cause for a particular ad set recommendation.
adset_recommendations_confidence Dimension
The confidence level associated with the ad set recommendation.
adset_recommendations_message Dimension
The message providing details about the ad set recommendation.
adset_recommendations_title Dimension
The title of the ad set recommendation.
adset_start_time Dimension
The scheduled start time for the ad set.
adset_status Dimension
The current status of the ad set (e.g., active, paused, deleted).
adset_targeting Dimension
The targeting specifications for the ad set, including audience demographics, interests, and behaviors.
adset_targeting_geo_locations Dimension
The geographical locations targeted by the ad set.
adset_targeting_locales Dimension
The languages or locales targeted by the ad set.
adset_targeting_publisher_platforms Dimension
The publisher platforms (e.g., Facebook, Instagram, Audience Network) where the ad set will be delivered.
adset_updated_time Dimension
The timestamp when the ad set was last updated.
adsets_total_count Metric
The total number of ad sets within the selected scope (e.g., ad account, campaign).
advertiser Dimension
The entity, such as a business or person, responsible for creating and managing ads on Facebook. This often correlates with the ad account managing the campaigns.
advertiser_name Dimension
The name of the advertiser account.
age Dimension
A breakdown dimension representing the age range of the people reached by the ad.
age_adset Dimension
The age range of the people reached by the ad set. Used as a breakdown for ad set insights.
amount Metric
The total monetary amount for the invoice or billing item.
amount_due.amount Metric
The amount of money still due on the invoice.
amount_due.amount_in_hundredths Metric
The total amount due for billing, expressed in hundredths of the currency unit.
amount_due.currency Dimension
The currency in which the amount due is denominated.
amount_due.offsetted_amount Metric
The amount due on an invoice after any offsets, credits, or adjustments have been applied.
app_store_clicks Metric
The number of clicks on an ad that lead to an app store.
attribution_setting Dimension
The attribution setting used for reporting actions to ads.
auction_competitiveness Metric
A ranking that indicates how an ad's performance in the auction compares to other ads targeting the same audience.
auction_max_competitor_bid Metric
The maximum bid placed by a competitor in the ad auction.
bid_strategy Dimension
The bidding strategy used for the ad campaign, which determines how bids are placed for ad delivery. Examples include dynamic auction, fixed-price, or reach and frequency bidding.
bid_type Dimension
The type of bidding strategy used for the ad set, determining how bids are placed in the ad auction.
billed_amount_details.currency Dimension
The currency of the billed amount details on the invoice.
billed_amount_details.net_amount Metric
The net amount of the billed invoice, excluding taxes.
billed_amount_details.net_amount_in_millis Metric
The net amount of the bill, excluding taxes, expressed in thousandths of the currency unit.
billed_amount_details.tax_amount Metric
The tax amount included in the billed invoice.
billed_amount_details.tax_amount_in_millis Metric
The amount of tax included in the bill, expressed in thousandths of the currency unit.
billed_amount_details.total_amount Metric
The total billed amount for the invoice, including taxes.
billed_amount_details.total_amount_in_millis Metric
The total billed amount, including net and tax amounts, expressed in thousandths of the currency unit.
billing_event Dimension
The event for which the advertiser is billed, such as impressions, clicks, or specific actions. This setting is defined at the ad set level and influences how costs are incurred.
billing_period Dimension
The period for which the invoice was issued.
body_asset.id Dimension
The unique identifier for the body text asset of an ad creative.
body_asset.text Dimension
The actual text content of the body asset of an ad creative.
business_id Dimension
The unique identifier for the business associated with the invoice.
business_name Dimension
The registered name of the business entity associated with the invoice.
buying_type Dimension
The method by which you pay for and target ads in your campaigns (e.g., auction, fixed price).
call_to_action_asset.id Metric
The unique identifier of the call-to-action button asset used in the ad.
call_to_action_asset.name Dimension
The text/name of the call-to-action button used in the ad.
call_to_action_clicks Dimension
The number of clicks on your ad's call-to-action button.
campaign Dimension
A dimension representing the campaign name or ID, used to group advertising performance data and billing data.
campaign_adlabels Dimension
Labels applied to the campaign for organization and filtering.
campaign_advantage_audience_state Dimension
Indicates the state or status of the Advantage+ audience feature for a campaign. Advantage+ audience uses AI to find optimal targeting.
campaign_advantage_budget_state Dimension
Indicates the state or status of the Advantage+ campaign budget feature, which optimizes budget distribution across ad sets using AI.
campaign_advantage_placement_state Dimension
Indicates the state or status of the Advantage+ placements feature for a campaign, where AI optimizes ad placement across platforms.
campaign_advantage_state Dimension
The overall state or status of Advantage+ features enabled for a campaign.
campaign_bid_strategy Dimension
The bidding strategy applied to the campaign.
campaign_budget_remaining Dimension
The remaining budget for the campaign.
campaign_buying_type Dimension
The method by which ads are purchased and targeted at the campaign level (e.g., auction, fixed price).
campaign_configured_status Dimension
The configured status of the campaign (e.g., ACTIVE, PAUSED).
campaign_created_time Dimension
The timestamp when the campaign was created.
campaign_daily_budget Dimension
The daily budget allocated to a campaign, representing the average amount to be spent per day.
campaign_effective_status Dimension
The effective status of the campaign, which can indicate if it's active, paused, deleted, or archived. This field can be used for filtering.
campaign_id Dimension
A unique identifier for the campaign.
campaign_lifetime_budget Dimension
The total budget allocated for the entire duration of a campaign.
campaign_name Dimension
The name of the campaign.
campaign_pacing_type Dimension
The pacing type for the campaign, which determines how the budget is spent over time.
campaign_special_ad_categories Dimension
Indicates if a campaign falls under a special ad category such as housing, employment, financial products and services, or social issues, elections, and politics.
campaign_special_ad_category Dimension
The specific special ad category assigned to the campaign, such as HOUSING, EMPLOYMENT, FINANCIAL_PRODUCTS_SERVICES, or ISSUES_ELECTIONS_POLITICS.
campaign_special_ad_category_country Dimension
The country where a campaign with special ad categories (e.g., housing, employment, credit, or social issues, elections, and politics) is intended to run. This field accepts ISO Alpha 2 country codes.
campaign_spend_cap Dimension
The spending limit set for the campaign.
campaign_start_time Dimension
The time when the campaign began, including the date.
campaign_status Dimension
The current status of the campaign (e.g., active, paused, deleted).
campaign_stop_time Dimension
The time when the campaign ended or is scheduled to end, including the date.
campaign_type Dimension
The classification or type of the ad campaign.
campaign_updated_time Dimension
The timestamp indicating the last time the campaign was updated.
campaigns_total_count Metric
The total number of campaigns within the ad account.
canvas_avg_view_percent Metric
The average percentage of an Instant Experience (formerly Canvas ad) that users viewed.
canvas_avg_view_time Metric
The average time spent viewing an Instant Experience (formerly Canvas ad).
catalog_segment_actions Metric
The number of actions performed attributed to your ads promoting your catalog segment, broken down by action type.
catalog_segment_actions.add_to_cart Metric
The number of 'add to cart' actions related to a product catalog segment.
catalog_segment_actions.add_to_cart.1d_view Metric
The number of 'add to cart' actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_actions.add_to_cart.7d_click Metric
The number of 'add to cart' actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart Metric
The number of offsite 'add to cart' actions reported by Facebook Pixel for a catalog segment.
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.1d_view Metric
The number of 'add to cart' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click Metric
The number of 'add to cart' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_actions.offsite_conversion.fb_pixel_purchase Metric
The number of offsite 'purchase' actions reported by Facebook Pixel for a catalog segment.
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.1d_view Metric
The number of 'purchase' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.7d_click Metric
The number of 'purchase' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_actions.offsite_conversion.fb_pixel_view_content Metric
The number of offsite 'view content' actions reported by Facebook Pixel for a catalog segment.
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.1d_view Metric
The number of 'view content' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.7d_click Metric
The number of 'view content' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_actions.omni_add_to_cart Metric
The number of omnichannel 'add to cart' actions for a catalog segment.
catalog_segment_actions.omni_add_to_cart.1d_view Metric
The number of 'add to cart' actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_actions.omni_add_to_cart.7d_click Metric
The number of 'add to cart' actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_actions.omni_purchase Metric
The number of omnichannel 'purchase' actions for a catalog segment.
catalog_segment_actions.omni_purchase.1d_view Metric
The number of 'purchase' actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_actions.omni_purchase.7d_click Metric
The number of 'purchase' actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_actions.omni_view_content Metric
The number of omnichannel 'view content' actions for a catalog segment.
catalog_segment_actions.omni_view_content.1d_view Metric
The number of 'view content' actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_actions.omni_view_content.7d_click Metric
The number of 'view content' actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_actions.onsite_app_add_to_cart Metric
Number of add-to-cart actions occurring within an app for a catalog segment.
catalog_segment_actions.onsite_app_add_to_cart.1d_view Metric
Number of add-to-cart actions attributed to ad views within 1 day, occurring within an app for a catalog segment.
catalog_segment_actions.onsite_app_add_to_cart.7d_click Metric
Number of add-to-cart actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.
catalog_segment_actions.onsite_app_purchase Metric
Number of purchase actions occurring within an app for a catalog segment.
catalog_segment_actions.onsite_app_purchase.1d_view Metric
Number of purchase actions attributed to ad views within 1 day, occurring within an app for a catalog segment.
catalog_segment_actions.onsite_app_purchase.7d_click Metric
Number of purchase actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.
catalog_segment_actions.onsite_app_view_content Metric
Number of content view actions occurring within an app for a catalog segment.
catalog_segment_actions.onsite_app_view_content.1d_view Metric
Number of content view actions attributed to ad views within 1 day, occurring within an app for a catalog segment.
catalog_segment_actions.onsite_app_view_content.7d_click Metric
Number of content view actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.
catalog_segment_actions.purchase Metric
The number of 'purchase' actions related to a product catalog segment.
catalog_segment_actions.purchase.1d_view Metric
The number of 'purchase' actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_actions.purchase.7d_click Metric
The number of 'purchase' actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_actions.view_content Metric
The number of 'view content' actions related to a product catalog segment.
catalog_segment_actions.view_content.1d_view Metric
The number of 'view content' actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_actions.view_content.7d_click Metric
The number of 'view content' actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_value Metric
The total value of all conversions from your catalog segment attributed to your ads.
catalog_segment_value.add_payment_info Metric
The value generated from users adding payment information, specifically related to catalog segments.
catalog_segment_value.add_to_cart Metric
The monetary value of 'add to cart' actions related to a product catalog segment.
catalog_segment_value.add_to_cart.1d_view Metric
Total value of add-to-cart actions attributed to ad views within 1 day for a catalog segment.
catalog_segment_value.add_to_cart.7d_click Metric
Total value of add-to-cart actions attributed to ad clicks within 7 days for a catalog segment.
catalog_segment_value.add_to_wishlist Metric
Total value of add-to-wishlist actions for a catalog segment.
catalog_segment_value.app_custom_event Metric
The monetary value of custom app events for a catalog segment.
catalog_segment_value.initiate_checkout Metric
The monetary value of 'initiate checkout' actions related to a product catalog segment.
catalog_segment_value.offline_conversion Metric
Total value of all offline conversions for a catalog segment.
catalog_segment_value.offsite_conversion Metric
The total monetary value of offsite conversions for a catalog segment.
catalog_segment_value.offsite_conversion.1d_view Metric
The total value of offsite conversions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_value.offsite_conversion.7d_click Metric
The total value of offsite conversions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_value.offsite_conversion.fb_pixel_add_payment_info Metric
The value generated from offsite "add payment info" conversions tracked by Facebook Pixel, specifically related to catalog segments.
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart Metric
The monetary value of offsite 'add to cart' actions reported by Facebook Pixel for a catalog segment.
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.1d_view Metric
The value of 'add to cart' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.7d_click Metric
The value of 'add to cart' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist Metric
Total value of add-to-wishlist actions from Facebook Pixel offsite conversions for a catalog segment.
catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout Metric
The monetary value of offsite 'initiate checkout' actions reported by Facebook Pixel for a catalog segment.
catalog_segment_value.offsite_conversion.fb_pixel_purchase Metric
The monetary value of offsite 'purchase' actions reported by Facebook Pixel for a catalog segment.
catalog_segment_value.offsite_conversion.fb_pixel_purchase.1d_view Metric
The value of 'purchase' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_value.offsite_conversion.fb_pixel_purchase.7d_click Metric
The value of 'purchase' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_value.offsite_conversion.fb_pixel_search Metric
Total value of search actions from Facebook Pixel offsite conversions for a catalog segment.
catalog_segment_value.offsite_conversion.fb_pixel_search.7d_click Metric
Total value of search actions attributed to ad clicks within 7 days from Facebook Pixel offsite conversions for a catalog segment.
catalog_segment_value.offsite_conversion.fb_pixel_view_content Metric
The monetary value of offsite 'view content' actions reported by Facebook Pixel for a catalog segment.
catalog_segment_value.offsite_conversion.fb_pixel_view_content.1d_view Metric
The value of 'view content' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_value.offsite_conversion.fb_pixel_view_content.7d_click Metric
The value of 'view content' offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_value.omni_add_to_cart Metric
The monetary value of omnichannel 'add to cart' actions for a catalog segment.
catalog_segment_value.omni_add_to_cart.1d_view Metric
The value of 'add to cart' events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_value.omni_add_to_cart.7d_click Metric
The value of 'add to cart' events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_value.omni_add_to_wishlist Metric
Total value of add-to-wishlist actions across all channels (omni) for a catalog segment.
catalog_segment_value.omni_initiated_checkout Metric
The monetary value of omnichannel 'initiated checkout' actions for a catalog segment.
catalog_segment_value.omni_purchase Metric
The monetary value of omnichannel 'purchase' actions for a catalog segment.
catalog_segment_value.omni_purchase.1d_view Metric
The value of 'purchase' events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_value.omni_purchase.7d_click Metric
The value of 'purchase' events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_value.omni_search Metric
Total value of search actions across all channels (omni) for a catalog segment.
catalog_segment_value.omni_search.7d_click Metric
Total value of search actions attributed to ad clicks within 7 days across all channels (omni) for a catalog segment.
catalog_segment_value.omni_spend_credits Metric
Total value of spend credits actions across all channels (omni) for a catalog segment.
catalog_segment_value.omni_view_content Metric
The monetary value of omnichannel 'view content' actions for a catalog segment.
catalog_segment_value.omni_view_content.1d_view Metric
The value of 'view content' events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.
catalog_segment_value.omni_view_content.7d_click Metric
The value of 'view content' events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_value.onsite_app_add_to_cart Metric
The monetary value of 'add to cart' actions occurring within the app, for a catalog segment.
catalog_segment_value.onsite_app_add_to_cart.1d_view Metric
Total value of add-to-cart actions attributed to ad views within 1 day, occurring within an app for a catalog segment.
catalog_segment_value.onsite_app_add_to_cart.7d_click Metric
Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.
catalog_segment_value.onsite_app_purchase Metric
The monetary value of 'purchase' actions occurring within the app, for a catalog segment.
catalog_segment_value.onsite_app_purchase.1d_view Metric
Total value of purchase actions attributed to ad views within 1 day, occurring within an app for a catalog segment.
catalog_segment_value.onsite_app_purchase.7d_click Metric
Total value of purchase actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.
catalog_segment_value.onsite_app_view_content Metric
The monetary value of 'view content' actions occurring within the app, for a catalog segment.
catalog_segment_value.onsite_app_view_content.1d_view Metric
Total value of content view actions attributed to ad views within 1 day, occurring within an app for a catalog segment.
catalog_segment_value.onsite_app_view_content.7d_click Metric
Total value of content view actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.
catalog_segment_value.onsite_web_add_to_cart Metric
The monetary value of 'add to cart' actions occurring on the website, for a catalog segment.
catalog_segment_value.onsite_web_add_to_cart.1d_view Metric
Total value of add-to-cart actions attributed to ad views within 1 day, occurring on a website for a catalog segment.
catalog_segment_value.onsite_web_add_to_cart.7d_click Metric
Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment.
catalog_segment_value.onsite_web_app_add_to_cart Metric
The monetary value of 'add to cart' actions occurring on both website and app, for a catalog segment.
catalog_segment_value.onsite_web_app_add_to_cart.1d_view Metric
Total value of add-to-cart actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment.
catalog_segment_value.onsite_web_app_add_to_cart.7d_click Metric
Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment.
catalog_segment_value.onsite_web_app_purchase Metric
The monetary value of 'purchase' actions occurring on both website and app, for a catalog segment.
catalog_segment_value.onsite_web_app_purchase.1d_view Metric
Total value of purchase actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment.
catalog_segment_value.onsite_web_app_purchase.7d_click Metric
Total value of purchase actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment.
catalog_segment_value.onsite_web_app_view_content Metric
The monetary value of 'view content' actions occurring on both website and app, for a catalog segment.
catalog_segment_value.onsite_web_app_view_content.1d_view Metric
Total value of content view actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment.
catalog_segment_value.onsite_web_app_view_content.7d_click Metric
Total value of content view actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment.
catalog_segment_value.onsite_web_initiate_checkout Metric
Total value of initiate checkout actions occurring on a website for a catalog segment.
catalog_segment_value.onsite_web_purchase Metric
The monetary value of 'purchase' actions occurring on the website, for a catalog segment.
catalog_segment_value.onsite_web_purchase.1d_view Metric
Total value of purchase actions attributed to ad views within 1 day, occurring on a website for a catalog segment.
catalog_segment_value.onsite_web_purchase.7d_click Metric
Total value of purchase actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment.
catalog_segment_value.onsite_web_view_content Metric
The monetary value of 'view content' actions occurring on the website, for a catalog segment.
catalog_segment_value.onsite_web_view_content.1d_view Metric
Total value of content view actions attributed to ad views within 1 day, occurring on a website for a catalog segment.
catalog_segment_value.onsite_web_view_content.7d_click Metric
Total value of content view actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment.
catalog_segment_value.purchase Metric
The monetary value of purchase actions related to a product catalog segment.
catalog_segment_value.purchase.1d_view Metric
Total value of purchase actions attributed to ad views within 1 day for a catalog segment.
catalog_segment_value.purchase.7d_click Metric
Total value of purchase actions attributed to ad clicks within 7 days for a catalog segment.
catalog_segment_value.search Metric
Total value of search actions for a catalog segment.
catalog_segment_value.search.7d_click Metric
Total value of search actions attributed to ad clicks within 7 days for a catalog segment.
catalog_segment_value.view_content Metric
The monetary value of view content actions related to a product catalog segment.
catalog_segment_value.view_content.1d_view Metric
Total value of content view actions attributed to ad views within 1 day for a catalog segment.
catalog_segment_value.view_content.7d_click Metric
Total value of content view actions attributed to ad clicks within 7 days for a catalog segment.
catalog_segment_value.web_app_in_store_purchase Metric
Total value of in-store purchase actions originating from web or app for a catalog segment.
catalog_segment_value.web_in_store_purchase Metric
The monetary value of 'web in store purchase' actions related to a product catalog segment.
catalog_segment_value_mobile_purchase_roas Metric
The total return on ad spend (ROAS) from mobile app purchases for your catalog segment.
catalog_segment_value_omni_purchase_roas Metric
The total return on ad spend (ROAS) from all purchases (omni-channel) for your catalog segment.
catalog_segment_value_omni_purchase_roas.omni_purchase Metric
The Return On Ad Spend (ROAS) from omnichannel purchases for a product catalog segment, within the default attribution window.
catalog_segment_value_omni_purchase_roas.omni_purchase.1d_view Metric
Return on Ad Spend (ROAS) for omni-channel purchases attributed to ad views within 1 day for a catalog segment.
catalog_segment_value_omni_purchase_roas.omni_purchase.7d_click Metric
The Return On Ad Spend (ROAS) from omnichannel purchases for a product catalog segment attributed to your ads, within 7 days of clicking the ad.
catalog_segment_value_website_purchase_roas Metric
The total return on ad spend (ROAS) from website purchases for your catalog segment.
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase Metric
Return on Ad Spend (ROAS) for website purchases from Facebook Pixel offsite conversions for a catalog segment.
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view Metric
Return on Ad Spend (ROAS) for website purchases attributed to ad views within 1 day from Facebook Pixel offsite conversions for a catalog segment.
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click Metric
Return on Ad Spend (ROAS) for website purchases attributed to ad clicks within 7 days from Facebook Pixel offsite conversions for a catalog segment.
channel_grouping Dimension
A dimension that categorizes different marketing channels for reporting purposes.
clicks Metric
The total number of clicks on your ad, including interactions with the ad container, links to destinations, and expanded ad experiences.
clicks_facebook Metric
The total number of clicks on your ads specifically on the Facebook platform.
clicks_metaAds Metric
The total number of clicks on your Meta Ads.
comscore_market Dimension
The Comscore market associated with ad performance data, used for demographic or geographic reporting.
comscore_market_code Metric
A geographical market code used for audience segmentation and reporting, provided by Comscore.
conversion_name Dimension
The name of a custom conversion action as defined within the ad account.
conversion_rate_ranking Metric
A ranking that indicates how an ad's expected conversion rate compares to other ads targeting the same audience.
conversion_values Metric
The total value of all conversions generated by the ad campaign.
conversion_values.ad_impression_mobile_app Metric
The total monetary value generated from ad impressions on mobile applications.
conversion_values.ad_impression_mobile_app.1d_view Metric
The total monetary value generated from ad impressions on mobile applications attributed within a 1-day view attribution window.
conversion_values.ad_impression_mobile_app.7d_click Metric
The total monetary value generated from ad impressions on mobile applications attributed within a 7-day click attribution window.
conversion_values.ad_impression_total Metric
The total monetary value generated from all ad impressions.
conversion_values.ad_impression_total.1d_view Metric
The total monetary value generated from all ad impressions attributed within a 1-day view attribution window.
conversion_values.ad_impression_total.7d_click Metric
The total monetary value generated from all ad impressions attributed within a 7-day click attribution window.
conversion_values.contact_total Metric
The total monetary value of 'contact' conversions.
conversion_values.contact_total.1d_click Metric
Total value of contact conversions after a user clicked an ad, attributed within 1 day of the click.
conversion_values.contact_total.1d_view Metric
Total value of all contact actions attributed to ad views within 1 day, across all platforms.
conversion_values.contact_total.7d_click Metric
Total value of all contact actions attributed to ad clicks within 7 days, across all platforms.
conversion_values.contact_website Metric
The monetary value of 'contact' conversions occurring via website.
conversion_values.contact_website.1d_click Metric
Total value of contact conversions on the website after a user clicked an ad, attributed within 1 day of the click.
conversion_values.contact_website.1d_view Metric
Total value of contact actions attributed to ad views within 1 day, occurring on a website.
conversion_values.contact_website.7d_click Metric
Total value of contact actions attributed to ad clicks within 7 days, occurring on a website.
conversion_values.customize_product_total Metric
The total monetary value of 'customize product' conversions.
conversion_values.customize_product_total.1d_view Metric
Total value of all product customization actions attributed to ad views within 1 day, across all platforms.
conversion_values.customize_product_total.7d_click Metric
Total value of all product customization actions attributed to ad clicks within 7 days, across all platforms.
conversion_values.customize_product_website Metric
The monetary value of 'customize product' conversions occurring via website.
conversion_values.customize_product_website.1d_view Metric
Total value of product customization actions attributed to ad views within 1 day, occurring on a website.
conversion_values.customize_product_website.7d_click Metric
Total value of product customization actions attributed to ad clicks within 7 days, occurring on a website.
conversion_values.donate_on_facebook Metric
The total monetary value of conversions from donations made on Facebook.
conversion_values.donate_total Metric
The total monetary value of 'donate' conversions.
conversion_values.donate_total.1d_click Metric
Total value of donate conversions after a user clicked an ad, attributed within 1 day of the click.
conversion_values.donate_total.1d_view Metric
Total value of all donate actions attributed to ad views within 1 day, across all platforms.
conversion_values.donate_total.7d_click Metric
Total value of all donate actions attributed to ad clicks within 7 days, across all platforms.
conversion_values.donate_website Metric
The monetary value of 'donate' conversions occurring via website.
conversion_values.donate_website.1d_click Metric
Total value of donate conversions on the website after a user clicked an ad, attributed within 1 day of the click.
conversion_values.donate_website.1d_view Metric
Total value of donate actions attributed to ad views within 1 day, occurring on a website.
conversion_values.donate_website.7d_click Metric
Total value of donate actions attributed to ad clicks within 7 days, occurring on a website.
conversion_values.find_location_mobile_app Metric
The total monetary value generated from 'find location' events within a mobile application, attributed to the ads.
conversion_values.find_location_mobile_app.7d_click Metric
The total monetary value from 'find location' events in a mobile application, attributed to ad clicks within a 7-day attribution window.
conversion_values.find_location_total Metric
The total monetary value of 'find location' conversions.
conversion_values.find_location_total.1d_click Metric
Total value of find location conversions after a user clicked an ad, attributed within 1 day of the click.
conversion_values.find_location_total.1d_view Metric
Total value of all find location actions attributed to ad views within 1 day, across all platforms.
conversion_values.find_location_total.7d_click Metric
Total value of all find location actions attributed to ad clicks within 7 days, across all platforms.
conversion_values.find_location_website Metric
The monetary value of 'find location' conversions occurring via website.
conversion_values.find_location_website.1d_click Metric
Total value of find location conversions on the website after a user clicked an ad, attributed within 1 day of the click.
conversion_values.find_location_website.1d_view Metric
Total value of find location actions attributed to ad views within 1 day, occurring on a website.
conversion_values.find_location_website.7d_click Metric
Total value of find location actions attributed to ad clicks within 7 days, occurring on a website.
conversion_values.schedule_mobile_app Metric
The total value of mobile app schedule conversions attributed to ads, related to the 'conversion_values' and 'schedule_value' metrics.
conversion_values.schedule_mobile_app.7d_click Metric
The total monetary value from 'schedule' events in a mobile application, attributed to ad clicks within a 7-day attribution window.
conversion_values.schedule_total Metric
The total monetary value of 'schedule' conversions.
conversion_values.schedule_total.1d_click Metric
Total value of schedule conversions after a user clicked an ad, attributed within 1 day of the click.
conversion_values.schedule_total.1d_view Metric
Total value of all schedule actions attributed to ad views within 1 day, across all platforms.
conversion_values.schedule_total.7d_click Metric
Total value of all schedule actions attributed to ad clicks within 7 days, across all platforms.
conversion_values.schedule_website Metric
The monetary value of 'schedule' conversions occurring via website.
conversion_values.schedule_website.1d_click Metric
Total value of schedule conversions on the website after a user clicked an ad, attributed within 1 day of the click.
conversion_values.schedule_website.1d_view Metric
Total value of schedule actions attributed to ad views within 1 day, occurring on a website.
conversion_values.schedule_website.7d_click Metric
Total value of schedule actions attributed to ad clicks within 7 days, occurring on a website.
conversion_values.start_trial_mobile_app Metric
The monetary value of 'start trial' conversions occurring via mobile app.
conversion_values.start_trial_mobile_app.1d_view Metric
The total monetary value of mobile app trial starts, attributed within one day of viewing the ad.
conversion_values.start_trial_mobile_app.7d_click Metric
Total value of start trial actions attributed to ad clicks within 7 days, occurring on a mobile app.
conversion_values.start_trial_total Metric
The total monetary value of 'start trial' conversions.
conversion_values.start_trial_total.1d_click Metric
Total value of start trial conversions after a user clicked an ad, attributed within 1 day of the click.
conversion_values.start_trial_total.1d_view Metric
Total value of all start trial actions attributed to ad views within 1 day, across all platforms.
conversion_values.start_trial_total.28d_click Metric
The total value of 'Start Trial' conversions attributed to a click on an ad within a 28-day click attribution window.
conversion_values.start_trial_total.7d_click Metric
Total value of all start trial actions attributed to ad clicks within 7 days, across all platforms.
conversion_values.start_trial_website Metric
The monetary value of 'start trial' conversions occurring via website.
conversion_values.start_trial_website.1d_click Metric
Total value of start trial conversions on the website after a user clicked an ad, attributed within 1 day of the click.
conversion_values.start_trial_website.1d_view Metric
The total monetary value attributed to 'start trial' conversions completed on the website, within a 1-day view-through attribution window.
conversion_values.start_trial_website.28d_click Metric
The total value of website 'Start Trial' conversions attributed to a click on an ad within a 28-day click attribution window.
conversion_values.start_trial_website.7d_click Metric
The total monetary value attributed to 'start trial' conversions completed on the website, within a 7-day click-through attribution window.
conversion_values.submit_application_total Metric
The total monetary value of 'submit application' conversions.
conversion_values.submit_application_total.1d_click Metric
Total value of application submissions after a user clicked an ad, attributed within 1 day of the click.
conversion_values.submit_application_total.1d_view Metric
The total monetary value attributed to 'submit application' conversions across all platforms, within a 1-day view-through attribution window.
conversion_values.submit_application_total.7d_click Metric
The total monetary value attributed to 'submit application' conversions across all platforms, within a 7-day click-through attribution window.
conversion_values.submit_application_website Metric
The monetary value of 'submit application' conversions occurring via website.
conversion_values.submit_application_website.1d_click Metric
Total value of application submissions on the website after a user clicked an ad, attributed within 1 day of the click.
conversion_values.submit_application_website.1d_view Metric
The total monetary value attributed to 'submit application' conversions completed on the website, within a 1-day view-through attribution window.
conversion_values.submit_application_website.7d_click Metric
The total monetary value attributed to 'submit application' conversions completed on the website, within a 7-day click-through attribution window.
conversion_values.subscribe_mobile_app Metric
The monetary value of 'subscribe' conversions occurring via mobile app.
conversion_values.subscribe_mobile_app.1d_view Metric
The total value of mobile app subscription conversions, attributed within 1 day of viewing the ad.
conversion_values.subscribe_mobile_app.7d_click Metric
The total monetary value attributed to 'subscribe' conversions completed on the mobile app, within a 7-day click-through attribution window.
conversion_values.subscribe_total Metric
The total monetary value of 'subscribe' conversions.
conversion_values.subscribe_total.1d_click Metric
Total monetary value of subscribe conversions, attributed within a 1-day click window.
conversion_values.subscribe_total.1d_view Metric
The total monetary value attributed to 'subscribe' conversions across all platforms, within a 1-day view-through attribution window.
conversion_values.subscribe_total.28d_click Metric
The total value of 'Subscribe' conversions attributed to a click on an ad within a 28-day click attribution window.
conversion_values.subscribe_total.7d_click Metric
The total monetary value attributed to 'subscribe' conversions across all platforms, within a 7-day click-through attribution window.
conversion_values.subscribe_website Metric
The monetary value of 'subscribe' conversions occurring via website.
conversion_values.subscribe_website.1d_click Metric
Total monetary value of website subscribe conversions, attributed within a 1-day click window.
conversion_values.subscribe_website.1d_view Metric
The total monetary value attributed to 'subscribe' conversions completed on the website, within a 1-day view-through attribution window.
conversion_values.subscribe_website.28d_click Metric
The total value of website 'Subscribe' conversions attributed to a click on an ad within a 28-day click attribution window.
conversion_values.subscribe_website.7d_click Metric
The total monetary value attributed to 'subscribe' conversions completed on the website, within a 7-day click-through attribution window.
conversions Metric
The total number of conversions attributed to your ads.
conversions.ad_click_mobile_app Metric
The total count of ad clicks that led to a conversion on the mobile app.
conversions.ad_click_total Dimension
The total number of ad clicks recorded across all conversions.
conversions.ad_click_total.7d_click Dimension
The total count of ad clicks that led to a conversion across all platforms, within a 7-day click-through attribution window.
conversions.ad_click_website Dimension
The number of ad clicks that led to a website, recorded as conversions.
conversions.ad_click_website.1d_click Metric
The number of website conversions attributed to ad clicks within a 1-day window.
conversions.ad_click_website.7d_click Metric
Total number of website conversions from ad clicks, attributed within a 7-day click window.
conversions.ad_impression_mobile_app Metric
The total count of ad impressions that led to a conversion on the mobile app.
conversions.ad_impression_mobile_app.1d_view Metric
The total count of ad impressions that led to a conversion on the mobile app, within a 1-day view-through attribution window.
conversions.ad_impression_mobile_app.7d_click Metric
The total count of ad impressions that led to a conversion on the mobile app, within a 7-day click-through attribution window.
conversions.ad_impression_total Dimension
The total number of ad impressions that led to a conversion, aggregated across all available attribution windows. This metric counts the total times an ad was shown and resulted in a desired action.
conversions.ad_impression_total.1d_view Metric
The total count of ad impressions that led to a conversion across all platforms, within a 1-day view-through attribution window.
conversions.ad_impression_total.7d_click Metric
The total count of ad impressions that led to a conversion across all platforms, within a 7-day click-through attribution window.
conversions.ad_impression_website Dimension
The number of website conversions attributed to ad impressions, aggregated across all available attribution windows. This metric specifically tracks conversions that occurred on the advertiser's website after an ad impression.
conversions.ad_impression_website.1d_click Metric
The number of website ad impression conversions attributed to a 1-day click-through window.
conversions.ad_impression_website.7d_click Metric
Total number of website conversions from ad impressions, attributed within a 7-day click window.
conversions.add_to_cart Metric
The total number of 'add to cart' events attributed to your ads, aggregated across all available attribution windows.
conversions.cancel_subscription_total Metric
The total number of subscription cancellations attributed to your ads.
conversions.cancel_subscription_total.1d_view Metric
The total number of subscription cancellations attributed to a 1-day view of your ad.
conversions.cancel_subscription_total.7d_click Metric
The total number of subscription cancellation conversions attributed to a 7-day click attribution window.
conversions.cancel_subscription_website Metric
The number of subscription cancellations on your website, attributed to your ads.
conversions.cancel_subscription_website.1d_view Metric
The number of website-based subscription cancellation conversions attributed to a 1-day view attribution window.
conversions.cancel_subscription_website.7d_click Metric
The number of subscription cancellations on your website attributed to a 7-day click on your ad.
conversions.contact_mobile_app Metric
The number of times the 'contact' conversion event occurred within a mobile app.
conversions.contact_mobile_app.1d_view Metric
The total count of 'contact' conversions completed on the mobile app, within a 1-day view-through attribution window.
conversions.contact_mobile_app.7d_click Metric
The total count of 'contact' conversions completed on the mobile app, within a 7-day click-through attribution window.
conversions.contact_total Metric
The total number of times the 'contact' conversion event occurred across all platforms.
conversions.contact_total.1d_click Metric
Total number of contact conversions, attributed within a 1-day click window.
conversions.contact_total.1d_view Metric
The total count of 'contact' conversions across all platforms, within a 1-day view-through attribution window.
conversions.contact_total.28d_click Metric
The total number of contact conversions across all channels, attributed within 28 days of a click on your ad.
conversions.contact_total.7d_click Metric
The total count of 'contact' conversions across all platforms, within a 7-day click-through attribution window.
conversions.contact_website Metric
The number of times the 'contact' conversion event occurred on a website.
conversions.contact_website.1d_click Metric
Total number of website contact conversions, attributed within a 1-day click window.
conversions.contact_website.1d_view Metric
The total count of 'contact' conversions completed on the website, within a 1-day view-through attribution window.
conversions.contact_website.28d_click Metric
The number of website contact conversions, attributed within 28 days of a click on your ad.
conversions.contact_website.7d_click Metric
The total count of 'contact' conversions completed on the website, within a 7-day click-through attribution window.
conversions.customize_product_mobile_app Metric
The total count of 'customize product' conversions completed on the mobile app.
conversions.customize_product_mobile_app.1d_view Metric
The total count of 'customize product' conversions completed on the mobile app, within a 1-day view-through attribution window.
conversions.customize_product_mobile_app.7d_click Metric
The number of product customization conversions in your mobile app, attributed to an ad click within 7 days.
conversions.customize_product_total Metric
The total number of times the 'customize product' conversion event occurred across all platforms.
conversions.customize_product_total.1d_click Metric
Total number of customize product conversions, attributed within a 1-day click window.
conversions.customize_product_total.1d_view Metric
The total count of 'customize product' conversions across all platforms, within a 1-day view-through attribution window.
conversions.customize_product_total.7d_click Metric
The total count of 'customize product' conversions across all platforms, within a 7-day click-through attribution window.
conversions.customize_product_website Metric
The number of times the 'customize product' conversion event occurred on a website.
conversions.customize_product_website.1d_click Metric
Total number of website customize product conversions, attributed within a 1-day click window.
conversions.customize_product_website.1d_view Metric
The total count of 'customize product' conversions completed on the website, within a 1-day view-through attribution window.
conversions.customize_product_website.7d_click Metric
The total count of 'customize product' conversions completed on the website, within a 7-day click-through attribution window.
conversions.donate_fundraiser Metric
The total number of donations made to a fundraiser attributed to your ads.
conversions.donate_mobile_app Metric
The number of times the 'donate' conversion event occurred within a mobile app.
conversions.donate_mobile_app.1d_view Metric
The total count of 'donate' conversions completed on the mobile app, within a 1-day view-through attribution window.
conversions.donate_mobile_app.7d_click Metric
The total count of 'donate' conversions completed on the mobile app, within a 7-day click-through attribution window.
conversions.donate_offline Metric
The number of offline donation conversions attributed to your ads.
conversions.donate_offline.1d_view Metric
The total number of offline donation conversions attributed to ads within 1 day of a user viewing the ad.
conversions.donate_offline.28d_click Metric
The number of offline donation conversions attributed to an ad click within 28 days.
conversions.donate_offline.7d_click Metric
The number of offline donation conversions attributed to an ad click within 7 days.
conversions.donate_on_facebook Metric
The total number of conversions from donations made on Facebook.
conversions.donate_on_facebook.1d_view Metric
The number of donations on Facebook attributed to ads within a 1-day view-through attribution window. This counts every conversion that happens after someone views your ad within one day.
conversions.donate_total Metric
The total number of times the 'donate' conversion event occurred across all platforms.
conversions.donate_total.1d_click Metric
The total number of 'donate' conversion events attributed within a 1-day click-through attribution window.
conversions.donate_total.1d_view Metric
The total count of 'donate' conversions across all platforms, within a 1-day view-through attribution window.
conversions.donate_total.28d_click Metric
The total number of donation conversions attributed to an ad click within 28 days.
conversions.donate_total.7d_click Metric
The total count of 'donate' conversions across all platforms, within a 7-day click-through attribution window.
conversions.donate_website Metric
The number of times the 'donate' conversion event occurred on a website.
conversions.donate_website.1d_click Metric
The number of 'donate' conversion events that occurred on a website, attributed within a 1-day click-through attribution window.
conversions.donate_website.1d_view Metric
The total count of 'donate' conversions completed on the website, within a 1-day view-through attribution window.
conversions.donate_website.28d_click Metric
The number of website donation conversions attributed to an ad click within 28 days.
conversions.donate_website.7d_click Metric
The total count of 'donate' conversions completed on the website, within a 7-day click-through attribution window.
conversions.find_location_mobile_app Metric
The total count of 'find location' conversions completed on the mobile app.
conversions.find_location_mobile_app.1d_view Metric
The number of 'find location' conversions in a mobile application, attributed to ad views within a 1-day attribution window.
conversions.find_location_mobile_app.7d_click Metric
The number of 'find location' conversions in a mobile application, attributed to ad clicks within a 7-day attribution window.
conversions.find_location_offline Metric
The total count of 'find location' conversions related to offline actions.
conversions.find_location_total Metric
The total number of times the 'find location' conversion event occurred across all platforms.
conversions.find_location_total.1d_click Metric
Total number of find location conversions, attributed within a 1-day click window.
conversions.find_location_total.1d_view Metric
The total count of 'find location' conversions across all platforms, within a 1-day view-through attribution window.
conversions.find_location_total.28d_click Metric
The total number of conversions for finding a location, attributed within 28 days of clicking the ad.
conversions.find_location_total.7d_click Metric
The total count of 'find location' conversions across all platforms, within a 7-day click-through attribution window.
conversions.find_location_website Metric
The number of times the 'find location' conversion event occurred on a website.
conversions.find_location_website.1d_click Metric
Total number of website find location conversions, attributed within a 1-day click window.
conversions.find_location_website.1d_view Metric
The total count of 'find location' conversions completed on the website, within a 1-day view-through attribution window.
conversions.find_location_website.28d_click Metric
The total number of conversions for finding a location on a website, attributed within 28 days of clicking the ad.
conversions.find_location_website.7d_click Metric
The total count of 'find location' conversions completed on the website, within a 7-day click-through attribution window.
conversions.offsite_conversion.fb_pixel_add_to_cart Metric
The number of 'add to cart' events recorded by the Facebook Pixel on the advertiser's website, attributed to ads across all available attribution windows.
conversions.offsite_conversion.fb_pixel_purchase Metric
The number of purchase events recorded by the Facebook Pixel on the advertiser's website, attributed to ads across all available attribution windows.
conversions.offsite_conversion.fb_pixel_view_content Metric
The number of 'view content' events recorded by the Facebook Pixel on the advertiser's website, attributed to ads across all available attribution windows.
conversions.omni_add_to_cart Metric
The total number of 'add to cart' events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows.
conversions.omni_purchase Metric
The total number of purchase events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows.
conversions.omni_view_content Metric
The total number of 'view content' events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows.
conversions.purchase Metric
The total number of purchase events attributed to your ads, aggregated across all available attribution windows.
conversions.recurring_subscription_payment_total Metric
The total number of recurring subscription payments attributed to your ads.
conversions.recurring_subscription_payment_website Metric
The number of recurring subscription payments on your website, attributed to your ads.
conversions.schedule_mobile_app Metric
The number of times the 'schedule' conversion event occurred within a mobile app.
conversions.schedule_mobile_app.1d_view Metric
The number of 'schedule' conversions in a mobile application, attributed to ad views within a 1-day attribution window.
conversions.schedule_mobile_app.7d_click Metric
The number of 'schedule' conversions in a mobile application, attributed to ad clicks within a 7-day attribution window.
conversions.schedule_total Dimension
The total number of times the 'schedule' conversion event occurred across all platforms.
conversions.schedule_total.1d_click Metric
Total number of schedule conversions, attributed within a 1-day click window.
conversions.schedule_total.1d_view Metric
The total count of 'schedule' conversions across all platforms, within a 1-day view-through attribution window.
conversions.schedule_total.28d_click Metric
The total number of schedule conversions across all channels, attributed within 28 days of a click on your ad.
conversions.schedule_total.7d_click Metric
The total count of 'schedule' conversions across all platforms, within a 7-day click-through attribution window.
conversions.schedule_website Dimension
The number of times the 'schedule' conversion event occurred on a website.
conversions.schedule_website.1d_click Metric
Total number of website schedule conversions, attributed within a 1-day click window.
conversions.schedule_website.1d_view Metric
The total count of 'schedule' conversions completed on the website, within a 1-day view-through attribution window.
conversions.schedule_website.28d_click Metric
The number of website schedule conversions, attributed within 28 days of a click on your ad.
conversions.schedule_website.7d_click Metric
The total count of 'schedule' conversions completed on the website, within a 7-day click-through attribution window.
conversions.start_trial_mobile_app Metric
The number of times the 'start trial' conversion event occurred within a mobile app.
conversions.start_trial_mobile_app.1d_view Metric
The total count of 'start trial' conversions completed on the mobile app, within a 1-day view-through attribution window.
conversions.start_trial_mobile_app.7d_click Metric
The total count of 'start trial' conversions completed on the mobile app, within a 7-day click-through attribution window.
conversions.start_trial_total Dimension
The total number of times the 'start trial' conversion event occurred across all platforms.
conversions.start_trial_total.1d_click Metric
The total count of 'start trial' conversions across all platforms, within a 1-day click-through attribution window.
conversions.start_trial_total.1d_view Metric
The total count of 'start trial' conversions across all platforms, within a 1-day view-through attribution window.
conversions.start_trial_total.28d_click Metric
The number of 'Start Trial' conversions attributed to a click on an ad within a 28-day click attribution window.
conversions.start_trial_total.7d_click Metric
The total count of 'start trial' conversions across all platforms, within a 7-day click-through attribution window.
conversions.start_trial_website Dimension
The number of times the 'start trial' conversion event occurred on a website.
conversions.start_trial_website.1d_click Metric
Total number of website start trial conversions, attributed within a 1-day click window.
conversions.start_trial_website.1d_view Metric
The total count of 'start trial' conversions completed on the website, within a 1-day view-through attribution window.
conversions.start_trial_website.28d_click Metric
The number of website 'Start Trial' conversions attributed to a click on an ad within a 28-day click attribution window.
conversions.start_trial_website.7d_click Metric
The total count of 'start trial' conversions completed on the website, within a 7-day click-through attribution window.
conversions.submit_application_mobile_app Metric
The number of times the 'submit application' conversion event occurred within a mobile app.
conversions.submit_application_mobile_app.1d_view Metric
The number of mobile application submission conversions, attributed within 1 day of someone viewing the ad.
conversions.submit_application_mobile_app.7d_click Metric
The number of mobile application submission conversions, attributed within 7 days of someone clicking the ad.
conversions.submit_application_total Metric
The total number of times the 'submit application' conversion event occurred across all platforms.
conversions.submit_application_total.1d_click Metric
The total count of 'submit application' conversions across all platforms, within a 1-day click-through attribution window.
conversions.submit_application_total.1d_view Metric
The total number of application submission conversions attributed to your ads, within 1 day of viewing the ad.
conversions.submit_application_total.28d_click Metric
The total number of application submission conversions across all channels, attributed within 28 days of a click on your ad.
conversions.submit_application_total.7d_click Metric
The total number of application submission conversions attributed to your ads, within 7 days of clicking the ad.
conversions.submit_application_website Metric
The number of times the 'submit application' conversion event occurred on a website.
conversions.submit_application_website.1d_click Metric
Total number of website submit application conversions, attributed within a 1-day click window.
conversions.submit_application_website.1d_view Metric
The number of website application submission conversions attributed to your ads, within 1 day of viewing the ad.
conversions.submit_application_website.28d_click Metric
The number of website application submission conversions, attributed within 28 days of a click on your ad.
conversions.submit_application_website.7d_click Metric
The number of website application submission conversions attributed to your ads, within 7 days of clicking the ad.
conversions.subscribe_mobile_app Metric
The number of times the 'subscribe' conversion event occurred within a mobile app.
conversions.subscribe_mobile_app.1d_click Metric
The total count of 'subscribe' conversions completed on the mobile app, within a 1-day click-through attribution window.
conversions.subscribe_mobile_app.1d_view Metric
The total count of 'subscribe' conversions completed on the mobile app, within a 1-day view-through attribution window.
conversions.subscribe_mobile_app.7d_click Metric
The total count of 'subscribe' conversions completed on the mobile app, within a 7-day click-through attribution window.
conversions.subscribe_offline.1d_click Metric
The number of offline subscription conversions attributed to a click on the ad within 1 day. 'Offline conversions' are events that happen outside of Facebook, such as in-store purchases or call center sales, tracked via the Conversions API.
conversions.subscribe_offline.1d_view Metric
The number of offline subscription conversions attributed to a view of the ad within 1 day.
conversions.subscribe_offline.7d_click Metric
The number of offline subscription conversions attributed to a click on the ad within 7 days.
conversions.subscribe_total Metric
The total number of times the 'subscribe' conversion event occurred across all platforms.
conversions.subscribe_total.1d_click Metric
The total count of 'subscribe' conversions across all platforms, within a 1-day click-through attribution window.
conversions.subscribe_total.1d_view Metric
The total count of 'subscribe' conversions across all platforms, within a 1-day view-through attribution window.
conversions.subscribe_total.28d_click Metric
The total number of subscription conversions across all channels, attributed within 28 days of a click on your ad.
conversions.subscribe_total.7d_click Metric
The total count of 'subscribe' conversions across all platforms, within a 7-day click-through attribution window.
conversions.subscribe_website Dimension
The number of times the 'subscribe' conversion event occurred on a website.
conversions.subscribe_website.1d_click Metric
Total number of website subscribe conversions, attributed within a 1-day click window.
conversions.subscribe_website.1d_view Metric
The total count of 'subscribe' conversions completed on the website, within a 1-day view-through attribution window.
conversions.subscribe_website.28d_click Metric
The number of website subscription conversions, attributed within 28 days of a click on your ad.
conversions.subscribe_website.7d_click Metric
The total count of 'subscribe' conversions completed on the website, within a 7-day click-through attribution window.
conversions.view_content Metric
The total number of 'view content' events attributed to your ads, aggregated across all available attribution windows.
converted_product_quantity Metric
The number of products purchased recorded by a merchant partner's pixel or app SDK for a given product ID, driven by your ads.
converted_product_quantity.add_payment_info Metric
The quantity of products associated with 'add payment info' events attributed to your ads.
converted_product_quantity.add_to_cart Metric
The total quantity of products added to a cart, attributed to ads.
converted_product_quantity.add_to_wishlist Metric
The quantity of products associated with 'add to wishlist' events attributed to your ads.
converted_product_quantity.app_custom_event Metric
The quantity of products purchased as a result of an app custom event.
converted_product_quantity.offsite_conversion Metric
The quantity of products associated with offsite conversions attributed to your ads, within the default attribution window.
converted_product_quantity.offsite_conversion.fb_pixel_add_payment_info Metric
The quantity of products associated with 'add payment info' offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.
converted_product_quantity.offsite_conversion.fb_pixel_add_to_cart Metric
The quantity of products associated with 'add to cart' offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.
converted_product_quantity.offsite_conversion.fb_pixel_add_to_wishlist Metric
The quantity of products associated with 'add to wishlist' offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.
converted_product_quantity.offsite_conversion.fb_pixel_purchase Metric
The quantity of products associated with 'purchase' offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.
converted_product_quantity.offsite_conversion.fb_pixel_search Metric
The quantity of products associated with 'search' offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.
converted_product_quantity.offsite_conversion.fb_pixel_view_content Metric
The quantity of products associated with 'view content' offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.
converted_product_quantity.omni_add_to_cart Metric
The quantity of products associated with 'add to cart' events (omnichannel) attributed to your ads, within the default attribution window.
converted_product_quantity.omni_add_to_wishlist Metric
The quantity of products associated with 'add to wishlist' events (omnichannel) attributed to your ads, within the default attribution window.
converted_product_quantity.omni_purchase Metric
The quantity of products associated with 'purchase' events (omnichannel) attributed to your ads, within the default attribution window.
converted_product_quantity.omni_search Metric
The quantity of products associated with 'search' events (omnichannel) attributed to your ads, within the default attribution window.
converted_product_quantity.omni_view_content Metric
The quantity of products associated with 'view content' events (omnichannel) attributed to your ads, within the default attribution window.
converted_product_quantity.onsite_app_add_to_cart Metric
The total quantity of products added to a cart within an app on Facebook's platform, attributed to ads.
converted_product_quantity.onsite_app_purchase Metric
The total quantity of products purchased within an app on Facebook's platform, attributed to ads.
converted_product_quantity.purchase Metric
The total quantity of products purchased, attributed to ads.
converted_product_value Metric
The value of purchases recorded by a merchant partner's pixel or app SDK for a given product ID, driven by your ads.
converted_product_value.add_payment_info Metric
The monetary value of products for which payment information was added.
converted_product_value.add_to_cart Metric
The total monetary value of products added to a cart, attributed to ads.
converted_product_value.add_to_wishlist Metric
The monetary value of products added to a wishlist.
converted_product_value.app_custom_event Metric
The total monetary value of products associated with custom events performed within the mobile app.
converted_product_value.offsite_conversion Metric
The total monetary value of products associated with conversions that occurred offsite (outside Meta platforms).
converted_product_value.offsite_conversion.fb_pixel_add_payment_info Metric
The monetary value of products for which payment information was added, as recorded by Facebook Pixel off-site.
converted_product_value.offsite_conversion.fb_pixel_add_to_cart Metric
The total monetary value of products added to cart, as tracked by the Facebook Pixel for offsite conversions.
converted_product_value.offsite_conversion.fb_pixel_add_to_wishlist Metric
The value of products converted through off-site Facebook Pixel Add to Wishlist events.
converted_product_value.offsite_conversion.fb_pixel_purchase Metric
The total monetary value of products purchased, as tracked by the Facebook Pixel for offsite conversions.
converted_product_value.offsite_conversion.fb_pixel_search Metric
The total monetary value of products associated with searches, as tracked by the Facebook Pixel for offsite conversions.
converted_product_value.offsite_conversion.fb_pixel_view_content Metric
The total monetary value of products associated with content views, as tracked by the Facebook Pixel for offsite conversions.
converted_product_value.omni_add_to_cart Metric
The total monetary value of products added to cart from omnichannel sources.
converted_product_value.omni_add_to_wishlist Metric
The total value of products converted through 'Add to Wishlist' events across various Meta platforms or integrated channels, without a specific attribution window, implying an aggregate or default.
converted_product_value.omni_purchase Metric
The total monetary value of products purchased from omnichannel sources.
converted_product_value.omni_search Metric
The total monetary value of products associated with searches from omnichannel sources.
converted_product_value.omni_view_content Metric
The total monetary value of products associated with content views from omnichannel sources.
converted_product_value.onsite_app_add_to_cart Metric
The total monetary value of products added to a cart within an app on Facebook's platform, attributed to ads.
converted_product_value.onsite_app_purchase Metric
The total monetary value of products purchased within an app on Facebook's platform, attributed to ads.
converted_product_value.purchase Metric
The total monetary value of products purchased, attributed to ads.
cost_metaAds Metric
The total amount of money spent on Meta Ads.
cost_per_10_sec_video_view Dimension
The average cost incurred for each video view lasting at least 10 seconds.
cost_per_10_sec_video_view.video_view Metric
The average cost incurred for each video view lasting at least 10 seconds, specifically for the video view action type.
cost_per_10_sec_video_view.video_view.1d_view Metric
The average cost for each video view lasting at least 10 seconds, attributed within a 1-day view-through window.
cost_per_10_sec_video_view.video_view.28d_click Metric
The average cost for each 10-second video view, attributed within 28 days of a click on your ad.
cost_per_15_sec_video_view Metric
The average cost incurred for each video view lasting at least 15 seconds.
cost_per_15_sec_video_view.video_view Metric
The average cost incurred for each video view lasting at least 15 seconds, specifically for the video view action type.
cost_per_2_sec_continuous_video_view Metric
The average cost incurred for each continuous video view lasting at least 2 seconds.
cost_per_2_sec_continuous_video_view.video_view Metric
The average cost for each continuous video view of at least 2 seconds.
cost_per_action_type Metric
The average cost for each specific action taken in response to your ad.
cost_per_action_type.add_payment_info Metric
The average cost for each 'add payment info' action.
cost_per_action_type.add_payment_info.1d_view Metric
The cost incurred for each action of adding payment information, attributed within 1 day of viewing the ad.
cost_per_action_type.add_payment_info.7d_click Metric
The cost incurred for each action of adding payment information, attributed within 7 days of clicking the ad.
cost_per_action_type.add_to_cart Metric
The average cost for each 'add to cart' action attributed to your ads.
cost_per_action_type.add_to_cart.1d_click Metric
Cost per add to cart action, attributed within a 1-day click window.
cost_per_action_type.add_to_cart.1d_view Metric
The cost incurred for each 'add to cart' action, within a 1-day view-through attribution window.
cost_per_action_type.add_to_cart.7d_click Metric
The cost incurred for each 'add to cart' action, within a 7-day click-through attribution window.
cost_per_action_type.add_to_wishlist Dimension
The average cost for each 'add to wishlist' action.
cost_per_action_type.add_to_wishlist.1d_view Metric
The cost per 'add to wishlist' action, attributed within 1 day of someone viewing the ad.
cost_per_action_type.add_to_wishlist.7d_click Metric
The cost per 'add to wishlist' action, attributed within 7 days of someone clicking the ad.
cost_per_action_type.app_custom_event Dimension
The average cost for each custom event within your app, attributed to your ads.
cost_per_action_type.app_engagement Dimension
The average cost for each app engagement event attributed to your ads.
cost_per_action_type.app_install Dimension
The average cost for each app install attributed to your ads.
cost_per_action_type.app_site_visit Metric
The average cost incurred for each visit to an app or website initiated by the ad.
cost_per_action_type.app_site_visit.7d_click Metric
The cost incurred for each 'app site visit' action, within a 7-day click-through attribution window.
cost_per_action_type.app_story Dimension
The average cost incurred for each action related to an app story (e.g., viewing, interacting).
cost_per_action_type.app_use Dimension
The average cost incurred for each instance of an app being used after an ad interaction.
cost_per_action_type.call_confirm_grouped Metric
The average cost incurred for each confirmed call action, where similar call confirmation actions are grouped together.
cost_per_action_type.call_confirm_grouped.7d_click Metric
The average cost for each 'call confirm' action, grouped with other call-related actions, attributed to your ads within a 7-day click attribution window.
cost_per_action_type.checkin Dimension
The average cost incurred for each check-in action attributed to the ad.
cost_per_action_type.click_to_call_call_confirm Metric
The average cost incurred for each confirmed call that originated from a user clicking on a 'click-to-call' ad.
cost_per_action_type.click_to_call_call_confirm.7d_click Metric
The average cost for each 'click to call - call confirm' action attributed to your ads within a 7-day click attribution window.
cost_per_action_type.click_to_call_native_20s_call_connect Metric
The cost incurred per each native click-to-call action that results in a call connecting for at least 20 seconds. This is a specific action type available through the Insights API.
cost_per_action_type.click_to_call_native_60s_call_connect Metric
The cost incurred for each native call connected for at least 60 seconds after clicking the ad.
cost_per_action_type.click_to_call_native_call_placed Metric
The cost incurred per each native click-to-call action where a call was successfully placed. This is a specific action type available through the Insights API.
cost_per_action_type.click_to_call_native_call_placed.7d_click Metric
The average cost for each 'click to call - native call placed' action attributed to your ads within a 7-day click attribution window.
cost_per_action_type.comment Dimension
The average cost for each 'comment' action.
cost_per_action_type.comment.1d_view Metric
Cost per comment action, attributed within a 1-day view window.
cost_per_action_type.comment.28d_click Metric
The average cost for each 'comment' action attributed within a 28-day click-through attribution window.
cost_per_action_type.complete_registration Dimension
The average cost for each complete registration action attributed to your ads.
cost_per_action_type.complete_registration.1d_click Metric
The cost incurred for a user completing a registration, attributed within 1 day of clicking the ad.
cost_per_action_type.complete_registration.1d_view Metric
The cost incurred for a user completing a registration, attributed within 1 day of viewing the ad.
cost_per_action_type.complete_registration.7d_click Metric
The cost for each complete registration action, attributed within 7 days of a click on your ad.
cost_per_action_type.credit_spent Dimension
The average cost incurred for each instance of in-platform credits being spent after an ad interaction.
cost_per_action_type.full_view Dimension
The average cost for each 'full view' action type.
cost_per_action_type.games.plays Dimension
The average cost incurred for each game play initiated by an ad.
cost_per_action_type.initiate_checkout Metric
The average cost for each 'initiate checkout' action attributed to your ads.
cost_per_action_type.initiate_checkout.1d_click Metric
The cost incurred for initiating a checkout process, attributed within 1 day of clicking the ad.
cost_per_action_type.initiate_checkout.1d_view Metric
The cost per 'Initiate Checkout' action, attributed to a 1-day view.
cost_per_action_type.initiate_checkout.7d_click Metric
The cost per 'Initiate Checkout' action, attributed to a 7-day click.
cost_per_action_type.instagram_profile_engagement Dimension
The average cost incurred for each engagement with an Instagram profile driven by the ad.
cost_per_action_type.interactive_component_tap Dimension
The average cost for each 'interactive component tap' action within an ad.
cost_per_action_type.interactive_component_tap.7d_click Metric
The cost incurred for each tap on an interactive component, attributed within 7 days of clicking the ad.
cost_per_action_type.landing_page_view Metric
The average cost for each 'landing page view' action.
cost_per_action_type.landing_page_view.1d_click Metric
The average cost for each 'landing page view' action attributed within a 1-day click-through attribution window.
cost_per_action_type.landing_page_view.1d_view Metric
The average cost for each landing page view action, attributed within 1 day of someone viewing the ad.
cost_per_action_type.landing_page_view.7d_click Metric
The average cost for each 'landing page view' action attributed within a 7-day click-through attribution window.
cost_per_action_type.landing_page_view.inline Dimension
The average cost for a user to view the landing page directly on the Facebook platform.
cost_per_action_type.lead Metric
The average cost for each 'lead' action.
cost_per_action_type.lead.1d_click Metric
The average cost incurred for each lead action, attributed within one day of a user clicking the ad. This measures the cost efficiency of generating leads from ad campaigns.
cost_per_action_type.lead.1d_view Metric
The average cost for each 'lead' action attributed within a 1-day view-through attribution window.
cost_per_action_type.lead.7d_click Metric
The average cost for each 'lead' action attributed within a 7-day click-through attribution window.
cost_per_action_type.leadgen.other Dimension
The average cost for other lead generation actions not categorized elsewhere.
cost_per_action_type.leadgen_grouped Dimension
The average cost for grouped lead generation actions.
cost_per_action_type.leadgen_grouped.1d_click Metric
The cost for each grouped lead generation action, attributed within 1 day of a click on your ad.
cost_per_action_type.leadgen_grouped.7d_click Metric
The cost for each grouped lead generation action, attributed within 7 days of a click on your ad.
cost_per_action_type.leadgen_grouped.inline Metric
The average cost for a grouped lead generation action occurring directly on the Facebook platform.
cost_per_action_type.like Metric
The average cost for each 'like' action on an ad or associated content.
cost_per_action_type.like.1d_click Metric
The average cost for each 'like' action attributed within a 1-day click-through attribution window.
cost_per_action_type.like.28d_click Metric
The average cost for each 'like' action attributed within a 28-day click-through attribution window.
cost_per_action_type.like.7d_click Metric
The average cost for each 'like' action attributed within a 7-day click-through attribution window.
cost_per_action_type.like.inline Dimension
The average cost for a user to 'Like' a post or page directly on the Facebook platform.
cost_per_action_type.link_click Metric
The average cost for each 'link click' action, where a link click is a click on an ad link to a specific destination.
cost_per_action_type.link_click.1d_click Metric
The average cost for each 'link click' action attributed within a 1-day click-through attribution window.
cost_per_action_type.link_click.28d_click Metric
The average cost for each 'link click' action attributed within a 28-day click-through attribution window.
cost_per_action_type.link_click.7d_click Metric
The average cost for each 'link click' action attributed within a 7-day click-through attribution window.
cost_per_action_type.link_click.inline Metric
The average cost for an inline link click, which is a click within the advertisement that leads to a destination.
cost_per_action_type.messenger.block Dimension
The average cost incurred for each instance of a user blocking messaging after an ad interaction.
cost_per_action_type.messenger.reply Dimension
The average cost incurred for each reply in a Messenger conversation initiated by an ad.
cost_per_action_type.mobile_app_install Dimension
The average cost for each 'mobile app install' action.
cost_per_action_type.mobile_app_retention Dimension
The average cost for retaining a user in a mobile app, attributed to your ads.
cost_per_action_type.mobile_app_roas Dimension
The average cost per mobile app return on ad spend (ROAS) action.
cost_per_action_type.new_mobile Dimension
The average cost incurred for each new mobile-related action, such as an app install or first-time mobile engagement.
cost_per_action_type.offsite_complete_registration_add_20_s_calls Metric
The average cost for each offsite complete registration action. 'Offsite' implies the action occurred on an advertiser's website or app.
cost_per_action_type.offsite_complete_registration_add_20_s_calls.1d_view Metric
The average cost incurred for each offsite complete registration action, attributed within one day of a user viewing the ad. This measures the efficiency of campaigns in driving specific offsite registration completions.
cost_per_action_type.offsite_complete_registration_add_20_s_calls.7d_click Metric
The average cost for each offsite complete registration action attributed within a 7-day click attribution window.
cost_per_action_type.offsite_complete_registration_add_meta_leads Metric
The average cost incurred for each complete registration event on an external website, which is also tracked as a lead in Meta systems.
cost_per_action_type.offsite_complete_registration_add_meta_leads.1d_view Metric
The cost per 'Offsite Complete Registration Add Meta Leads' action, attributed to a 1-day view.
cost_per_action_type.offsite_complete_registration_add_meta_leads.7d_click Metric
The cost per 'Offsite Complete Registration Add Meta Leads' action, attributed to a 7-day click.
cost_per_action_type.offsite_contact_website_add_meta_leads Metric
The average cost incurred for each contact event on an external website, which is also tracked as a lead in Meta systems.
cost_per_action_type.offsite_contact_website_add_meta_leads.1d_view Metric
The cost per 'Offsite Contact Website Add Meta Leads' action, attributed to a 1-day view.
cost_per_action_type.offsite_contact_website_add_meta_leads.7d_click Metric
The cost per 'Offsite Contact Website Add Meta Leads' action, attributed to a 7-day click.
cost_per_action_type.offsite_content_view_add_meta_leads Metric
The average cost incurred for each content view event on an external website, which is also tracked as a lead in Meta systems.
cost_per_action_type.offsite_content_view_add_meta_leads.1d_click Metric
The average cost incurred for each offsite content view action that added Meta leads, attributed within one day of a user clicking the ad. This measures the cost efficiency of driving specific lead-generating content views outside of Meta platforms.
cost_per_action_type.offsite_content_view_add_meta_leads.1d_view Metric
The cost per 'Offsite Content View Add Meta Leads' action, attributed to a 1-day view.
cost_per_action_type.offsite_content_view_add_meta_leads.7d_click Metric
The cost per 'Offsite Content View Add Meta Leads' action, attributed to a 7-day click.
cost_per_action_type.offsite_conversion Dimension
The average cost for each 'offsite conversion' action, which occurs outside of Meta-owned properties.
cost_per_action_type.offsite_conversion.add_to_cart Dimension
The average cost for each 'add to cart' conversion occurring on the advertiser's website (offsite), attributed to your ads.
cost_per_action_type.offsite_conversion.checkout Dimension
The average cost for each checkout conversion occurring on the advertiser's website (offsite), attributed to your ads.
cost_per_action_type.offsite_conversion.custom Dimension
The average cost for each custom conversion defined as an offsite conversion, attributed to your ads.
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info Dimension
The average cost for each 'add payment info' offsite conversion, tracked by the Facebook Pixel.
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart Dimension
The average cost for each 'add to cart' offsite conversion, tracked by the Facebook Pixel.
cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist Dimension
The average cost for each 'add to wishlist' offsite conversion, tracked by the Facebook Pixel.
cost_per_action_type.offsite_conversion.fb_pixel_complete_registration Dimension
The average cost for each 'complete registration' offsite conversion, tracked by the Facebook Pixel.
cost_per_action_type.offsite_conversion.fb_pixel_custom Metric
The average cost for each 'custom' offsite conversion, tracked by the Facebook Pixel.
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout Dimension
The average cost for each 'initiate checkout' offsite conversion, tracked by the Facebook Pixel.
cost_per_action_type.offsite_conversion.fb_pixel_lead Dimension
The average cost for each 'lead' offsite conversion, tracked by the Facebook Pixel.
cost_per_action_type.offsite_conversion.fb_pixel_purchase Dimension
The average cost incurred for each purchase conversion recorded by a Facebook Pixel on an external website.
cost_per_action_type.offsite_conversion.fb_pixel_search Dimension
The average cost incurred for each search event tracked on an external website via the Facebook Pixel.
cost_per_action_type.offsite_conversion.fb_pixel_view_content Dimension
The average cost incurred for each content view event tracked on an external website via the Facebook Pixel.
cost_per_action_type.offsite_conversion.key_page_view Dimension
The average cost for each key page view conversion occurring on the advertiser's website (offsite), attributed to your ads.
cost_per_action_type.offsite_conversion.lead Dimension
The average cost for each lead conversion occurring on the advertiser's website (offsite), attributed to your ads.
cost_per_action_type.offsite_conversion.other Dimension
The average cost for other unspecified offsite conversions attributed to your ads.
cost_per_action_type.offsite_conversion.registration Dimension
The average cost for each registration conversion occurring on the advertiser's website (offsite), attributed to your ads.
cost_per_action_type.offsite_engagement Dimension
The average cost incurred for each engagement occurring outside of Meta platforms.
cost_per_action_type.offsite_lead_add_20_s_calls.1d_click Metric
The average cost incurred for each offsite lead action, attributed within one day of a user clicking the ad. This measures the efficiency of campaigns in generating specific offsite leads.
cost_per_action_type.offsite_search_add_meta_leads Metric
The average cost incurred for each search event on an external website, which is also tracked as a lead in Meta systems.
cost_per_action_type.offsite_search_add_meta_leads.1d_view Metric
The cost per 'Offsite Search Add Meta Leads' action, attributed to a 1-day view.
cost_per_action_type.offsite_search_add_meta_leads.7d_click Metric
The cost per 'Offsite Search Add Meta Leads' action, attributed to a 7-day click.
cost_per_action_type.offsite_submit_application_add_meta_leads.1d_view Metric
The cost per 'Offsite Submit Application Add Meta Leads' action, attributed to a 1-day view.
cost_per_action_type.offsite_submit_application_add_meta_leads.7d_click Metric
The cost per 'Offsite Submit Application Add Meta Leads' action, attributed to a 7-day click.
cost_per_action_type.omni_achievement_unlocked Dimension
The average cost incurred for each cross-platform achievement unlocked event.
cost_per_action_type.omni_activate_app Metric
The average cost incurred for each instance of an app being activated across various platforms (omni-channel).
cost_per_action_type.omni_activate_app.1d_view Metric
The average cost for an app activation event across omnichannel platforms, attributed within a 1-day view-through window.
cost_per_action_type.omni_activate_app.7d_click Metric
The average cost for an app activation event across omnichannel platforms, attributed within a 7-day click-through window.
cost_per_action_type.omni_add_to_cart Metric
The average cost incurred for each instance of an item being added to a shopping cart across various platforms (omni-channel).
cost_per_action_type.omni_add_to_cart.1d_click Metric
The cost for each time an item was added to a shopping cart, attributed within 1 day of someone clicking your ad.
cost_per_action_type.omni_add_to_cart.1d_view Metric
The cost for each time an item was added to a shopping cart, attributed within 1 day of someone viewing your ad.
cost_per_action_type.omni_add_to_cart.7d_click Metric
The cost for each time an item was added to a shopping cart, attributed within 7 days of someone clicking your ad.
cost_per_action_type.omni_add_to_wishlist Metric
The average cost incurred for each instance of an item being added to a wishlist across various platforms (omni-channel).
cost_per_action_type.omni_add_to_wishlist.1d_view Metric
The average cost for each omni-channel 'add to wishlist' action attributed to your ads within 1 day of an ad view.
cost_per_action_type.omni_add_to_wishlist.7d_click Metric
The cost per 'Add to Wishlist' event across various Meta platforms or integrated channels, attributed within 7 days of clicking the ad.
cost_per_action_type.omni_app_install Metric
The average cost incurred for each app installation across various platforms (omni-channel).
cost_per_action_type.omni_app_install.1d_view Metric
The cost incurred for an omni-channel app install, attributed within 1 day of viewing the ad.
cost_per_action_type.omni_app_install.7d_click Metric
The average cost for an app installation event across omnichannel platforms, attributed within a 7-day click-through window.
cost_per_action_type.omni_complete_registration Dimension
The average cost incurred for each completed registration across various platforms (omni-channel).
cost_per_action_type.omni_complete_registration.1d_click Metric
The cost incurred for an omni-channel complete registration, attributed within 1 day of clicking the ad.
cost_per_action_type.omni_complete_registration.1d_view Metric
The cost incurred for an omni-channel complete registration, attributed within 1 day of viewing the ad.
cost_per_action_type.omni_complete_registration.7d_click Metric
The cost for each omni-channel complete registration action, attributed within 7 days of a click on your ad.
cost_per_action_type.omni_custom Metric
The average cost incurred for each custom action defined by the advertiser across various platforms (omni-channel).
cost_per_action_type.omni_custom.1d_view Metric
The average cost for a custom event across omnichannel platforms, attributed within a 1-day view-through window.
cost_per_action_type.omni_custom.7d_click Metric
The average cost for a custom event across omnichannel platforms, attributed within a 7-day click-through window.
cost_per_action_type.omni_initiated_checkout Metric
The average cost incurred for each initiated checkout process across various platforms (omni-channel).
cost_per_action_type.omni_initiated_checkout.1d_click Metric
The cost for each initiated checkout, attributed within 1 day of someone clicking your ad.
cost_per_action_type.omni_initiated_checkout.1d_view Metric
The cost for each initiated checkout, attributed within 1 day of someone viewing your ad.
cost_per_action_type.omni_initiated_checkout.7d_click Metric
The cost for each initiated checkout, attributed within 7 days of someone clicking your ad.
cost_per_action_type.omni_landing_page_view Metric
The average cost for each landing page view, occurring both on and off Facebook platforms, attributed to your ads.
cost_per_action_type.omni_landing_page_view.1d_click Metric
The average cost incurred for each omni landing page view action, attributed within one day of a user clicking the ad. This measures the cost efficiency of driving views to a universal landing page.
cost_per_action_type.omni_landing_page_view.1d_view Metric
The average cost for each omni-channel landing page view action, attributed within 1 day of someone viewing the ad.
cost_per_action_type.omni_landing_page_view.7d_click Metric
The cost per 'Omni Landing Page View' action, attributed to a 7-day click.
cost_per_action_type.omni_level_achieved Dimension
The average cost incurred for each cross-platform level achieved event.
cost_per_action_type.omni_level_achieved.1d_view Metric
The average cost for each omni-channel 'level achieved' action attributed to your ads within 1 day of an ad view.
cost_per_action_type.omni_level_achieved.7d_click Metric
The average cost for each omni-channel 'level achieved' action attributed to your ads within 7 days of a click.
cost_per_action_type.omni_purchase Metric
The average cost incurred for each purchase transaction across various platforms (omni-channel).
cost_per_action_type.omni_purchase.1d_click Metric
The cost for each purchase, attributed within 1 day of someone clicking your ad.
cost_per_action_type.omni_purchase.1d_view Metric
The cost for each purchase, attributed within 1 day of someone viewing your ad.
cost_per_action_type.omni_purchase.7d_click Metric
The cost for each purchase, attributed within 7 days of someone clicking your ad.
cost_per_action_type.omni_rate Dimension
The average cost for each 'omni rate' action type.
cost_per_action_type.omni_search Metric
The average cost incurred for each search performed across various platforms (omni-channel).
cost_per_action_type.omni_search.1d_view Metric
The cost incurred for an omni-channel search action, attributed within 1 day of viewing the ad.
cost_per_action_type.omni_search.7d_click Metric
The cost for each search action, attributed within 7 days of someone clicking your ad.
cost_per_action_type.omni_spend_credits Dimension
The average cost incurred for each cross-platform event where in-platform credits are spent.
cost_per_action_type.omni_tutorial_completion Dimension
The average cost incurred for each cross-platform tutorial completion event.
cost_per_action_type.omni_view_content Metric
The average cost incurred for each view of content across various platforms (omni-channel).
cost_per_action_type.omni_view_content.1d_click Metric
The cost for each content view, attributed within 1 day of someone clicking your ad.
cost_per_action_type.omni_view_content.1d_view Metric
The cost for each content view, attributed within 1 day of someone viewing your ad.
cost_per_action_type.omni_view_content.7d_click Metric
The cost for each content view, attributed within 7 days of someone clicking your ad.
cost_per_action_type.onsite_app_add_to_cart Dimension
The average cost for each 'add to cart' event within a mobile application (onsite), attributed to your ads.
cost_per_action_type.onsite_app_add_to_cart.7d_click Metric
The average cost for an add to cart event within the app, attributed within a 7-day click-through window.
cost_per_action_type.onsite_app_purchase Metric
The average cost for each purchase event within a mobile application (onsite), attributed to your ads.
cost_per_action_type.onsite_app_purchase.7d_click Metric
The average cost for a purchase event within the app, attributed within a 7-day click-through window.
cost_per_action_type.onsite_app_view_content Metric
The average cost for each 'view content' event within a mobile application (onsite), attributed to your ads.
cost_per_action_type.onsite_app_view_content.7d_click Metric
The average cost for a view content event within the app, attributed within a 7-day click-through window.
cost_per_action_type.onsite_conversion Dimension
The average cost for each conversion occurring directly on Facebook platforms (onsite), attributed to your ads.
cost_per_action_type.onsite_conversion.add_to_wishlist Metric
The average cost for an onsite 'add to wishlist' conversion.
cost_per_action_type.onsite_conversion.add_to_wishlist.7d_click Metric
The average cost for an onsite 'add to wishlist' conversion, attributed within seven days of clicking the ad.
cost_per_action_type.onsite_conversion.engaged_page_view Metric
The average cost incurred for each onsite conversion event specifically identified as an engaged page view, attributed to an ad.
cost_per_action_type.onsite_conversion.flow_complete Dimension
The average cost for each 'flow complete' conversion occurring directly on Facebook platforms (onsite), attributed to your ads.
cost_per_action_type.onsite_conversion.lead Metric
The cost incurred per each lead conversion that occurred directly on the platform. This is a specific action type available through the Insights API.
cost_per_action_type.onsite_conversion.lead.1d_view Metric
The cost per lead conversion that occurred on Meta platforms, attributed to an ad, within 1 day of a user viewing the ad.
cost_per_action_type.onsite_conversion.lead.7d_click Metric
The cost for each 'lead' conversion that occurred directly on Facebook or Instagram, attributed within 7 days of a user clicking on your ad.
cost_per_action_type.onsite_conversion.lead_grouped Metric
The average cost incurred for each lead generated through onsite conversions, where similar lead actions are grouped.
cost_per_action_type.onsite_conversion.lead_grouped.1d_click Metric
The cost for each grouped lead action, considered an onsite conversion, attributed within 1 day of a click on your ad.
cost_per_action_type.onsite_conversion.lead_grouped.1d_view Metric
The average cost for grouped onsite lead conversions, attributed to an ad view within 1 day.
cost_per_action_type.onsite_conversion.lead_grouped.7d_click Metric
The cost per 'Onsite Conversion Lead Grouped' action, attributed to a 7-day click.
cost_per_action_type.onsite_conversion.lead_grouped.inline Metric
The average cost for a grouped onsite lead conversion occurring directly on the Facebook platform.
cost_per_action_type.onsite_conversion.message_to_buy Metric
The average cost incurred for each onsite "message to buy" conversion, attributed to an ad.
cost_per_action_type.onsite_conversion.message_to_buy.7d_click Metric
The average cost for each message-to-buy action in an onsite conversion, attributed to a click on an ad within 7 days.
cost_per_action_type.onsite_conversion.messaging_block Dimension
The average cost for each instance of a user blocking a messaging conversation as an onsite conversion, attributed to your ads.
cost_per_action_type.onsite_conversion.messaging_block.7d_click Metric
The average cost for a user blocking a messaging conversation, attributed within a 7-day click-through window.
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d Metric
The cost incurred per each messaging conversation reply conversion that occurred directly on the platform, attributed within a 7-day click window. This is a specific action type available through the Insights API.
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.1d_view Metric
The average cost for each onsite messaging conversation reply action attributed to your ads within 1 day of an ad view or 7 days of a click.
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.7d_click Metric
The average cost for a user replying to a messaging conversation within 7 days, attributed within a 7-day click-through window.
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d Dimension
The average cost for each messaging conversation started within 7 days as an onsite conversion, attributed to your ads.
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.1d_view Metric
The average cost for a user starting a messaging conversation within 7 days, attributed within a 1-day view-through window.
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.7d_click Metric
The cost incurred for each messaging conversation started within 7 days, attributed to an ad within a 7-day click-through window.
cost_per_action_type.onsite_conversion.messaging_first_reply Dimension
The average cost for each first reply in a messaging conversation as an onsite conversion, attributed to your ads.
cost_per_action_type.onsite_conversion.messaging_first_reply.1d_view Metric
The average cost for a first reply in a messaging conversation, attributed within a 1-day view-through window.
cost_per_action_type.onsite_conversion.messaging_first_reply.7d_click Metric
The cost incurred for the first reply in a messaging conversation, attributed to an ad within a 7-day click-through window.
cost_per_action_type.onsite_conversion.messaging_reply Dimension
The average cost for each reply in a messaging conversation as an onsite conversion, attributed to your ads.
cost_per_action_type.onsite_conversion.messaging_user_call_placed Metric
The cost per call placed by a messaging user, which is considered an onsite conversion and attributed to an ad.
cost_per_action_type.onsite_conversion.messaging_user_call_placed.1d_view Metric
The cost per call placed by a messaging user, which is considered an onsite conversion and attributed to an ad, within 1 day of a user viewing the ad.
cost_per_action_type.onsite_conversion.messaging_user_call_placed.7d_click Metric
The cost per call placed by a messaging user, which is considered an onsite conversion and attributed to an ad, within 7 days of a user clicking the ad.
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send Metric
The average cost incurred for each instance where a user sends a message within a messaging conversation that reaches a depth of two messages, representing an onsite conversion.
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.1d_view Metric
The average cost for each onsite messaging action where a user sent 2 messages, attributed to your ads within 1 day of an ad view.
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.7d_click Metric
The average cost for a user sending 2 or more messages in a conversation, attributed within a 7-day click-through window.
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send Metric
The average cost incurred for each instance where a user sends a message within a messaging conversation that reaches a depth of three messages, representing an onsite conversion.
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.1d_view Metric
The average cost for an onsite conversion where a messaging user sent 3 messages, attributed to a 1-day view. This is derived from the 'cost_per_action_type' metric and specific 'action_attribution_windows'.
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.7d_click Metric
The average cost for a user sending 3 or more messages in a conversation, attributed within a 7-day click-through window.
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.1d_view Metric
The average cost for each onsite conversion where a user sends 5 or more messages, attributed within 1 day of someone viewing the ad.
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.7d_click Metric
The cost per messaging user who sent 5 or more messages, considered an onsite conversion and attributed to an ad, within 7 days of a user clicking the ad.
cost_per_action_type.onsite_conversion.messaging_welcome_message_view Metric
The cost incurred per each view of a messaging welcome message that occurred directly on the platform. This is a specific action type available through the Insights API.
cost_per_action_type.onsite_conversion.messaging_welcome_message_view.1d_view Metric
The cost per view of a messaging welcome message, considered an onsite conversion and attributed to an ad, within 1 day of a user viewing the ad.
cost_per_action_type.onsite_conversion.messaging_welcome_message_view.7d_click Metric
The cost per view of a messaging welcome message, considered an onsite conversion and attributed to an ad, within 7 days of a user clicking the ad.
cost_per_action_type.onsite_conversion.other Dimension
The average cost for each "other" or unspecified onsite conversion action, attributed to an ad.
cost_per_action_type.onsite_conversion.other.7d_click Dimension
The average cost for each "other" or unspecified onsite conversion action, attributed within a 7-day click attribution window.
cost_per_action_type.onsite_conversion.post_save Metric
The average cost incurred for each onsite post save conversion, attributed to the ad.
cost_per_action_type.onsite_conversion.post_save.1d_click Metric
The cost for each time a post was saved, attributed within 1 day of someone clicking your ad.
cost_per_action_type.onsite_conversion.post_save.7d_click Metric
The cost for each time a post was saved, attributed within 7 days of someone clicking your ad.
cost_per_action_type.onsite_conversion.post_save.inline Metric
The average cost for an onsite post save conversion occurring directly on the Facebook platform.
cost_per_action_type.onsite_conversion.purchase Dimension
The average cost for each purchase conversion occurring directly on Facebook platforms (onsite), attributed to your ads.
cost_per_action_type.onsite_conversion.total_messaging_connection Metric
The average cost incurred for each total messaging connection established as an onsite conversion on Meta platforms.
cost_per_action_type.onsite_conversion.total_messaging_connection.1d_view Metric
The average cost for a total messaging connection, attributed within a 1-day view-through window.
cost_per_action_type.onsite_conversion.total_messaging_connection.7d_click Metric
The cost incurred for each total messaging connection, attributed to an ad within a 7-day click-through window.
cost_per_action_type.onsite_web_add_to_cart Metric
The average cost for each 'add to cart' event on a website as an onsite conversion, attributed to your ads.
cost_per_action_type.onsite_web_add_to_cart.1d_click Metric
The cost incurred for an onsite web add-to-cart action, attributed within 1 day of clicking the ad.
cost_per_action_type.onsite_web_add_to_cart.1d_view Metric
The cost incurred for an onsite web add-to-cart action, attributed within 1 day of viewing the ad.
cost_per_action_type.onsite_web_add_to_cart.7d_click Metric
The cost for each add to cart action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.
cost_per_action_type.onsite_web_app_add_to_cart Metric
The average cost for each 'add to cart' event that occurs via a web app, attributed to your ads.
cost_per_action_type.onsite_web_app_add_to_cart.1d_click Metric
The cost incurred for an onsite web or app add-to-cart action, attributed within 1 day of clicking the ad.
cost_per_action_type.onsite_web_app_add_to_cart.1d_view Metric
The cost incurred for an onsite web or app add-to-cart action, attributed within 1 day of viewing the ad.
cost_per_action_type.onsite_web_app_add_to_cart.7d_click Metric
The cost for each add to cart action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad.
cost_per_action_type.onsite_web_app_event Dimension
The average cost for each web app event (e.g., button clicks, page views), attributed to your ads.
cost_per_action_type.onsite_web_app_purchase Metric
The average cost for each purchase event that occurs via a web app, attributed to your ads.
cost_per_action_type.onsite_web_app_purchase.1d_click Metric
The cost incurred for an onsite web or app purchase, attributed within 1 day of clicking the ad.
cost_per_action_type.onsite_web_app_purchase.1d_view Metric
The cost incurred for an onsite web or app purchase, attributed within 1 day of viewing the ad.
cost_per_action_type.onsite_web_app_purchase.7d_click Metric
The cost for each purchase action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad.
cost_per_action_type.onsite_web_app_view_content Metric
The average cost for each 'view content' event that occurs via a web app, attributed to your ads.
cost_per_action_type.onsite_web_app_view_content.1d_click Metric
The cost incurred for an onsite web or app content view, attributed within 1 day of clicking the ad.
cost_per_action_type.onsite_web_app_view_content.1d_view Metric
The cost incurred for an onsite web or app content view, attributed within 1 day of viewing the ad.
cost_per_action_type.onsite_web_app_view_content.7d_click Metric
The cost for each content view action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad.
cost_per_action_type.onsite_web_initiate_checkout Metric
The cost incurred per each initiation of a checkout process on the website that occurred directly on the platform. This is a specific action type available through the Insights API.
cost_per_action_type.onsite_web_initiate_checkout.1d_click Metric
The average cost incurred for each onsite web initiate checkout action, attributed within one day of a user clicking the ad. This measures the cost efficiency of users starting the checkout process on the advertiser's website.
cost_per_action_type.onsite_web_initiate_checkout.1d_view Metric
The cost per 'Onsite Web Initiate Checkout' action, attributed to a 1-day view.
cost_per_action_type.onsite_web_initiate_checkout.7d_click Metric
The cost per 'Onsite Web Initiate Checkout' action, attributed to a 7-day click.
cost_per_action_type.onsite_web_lead Metric
The average cost for each lead generated on a website as an onsite conversion, attributed to your ads.
cost_per_action_type.onsite_web_lead.1d_click Metric
The average cost incurred for each onsite web lead action, attributed within one day of a user clicking the ad. This measures the cost efficiency of generating leads directly on the advertiser's website.
cost_per_action_type.onsite_web_lead.1d_view Metric
The cost for each lead generated on the website, considered an onsite conversion, attributed within 1 day of an impression of your ad.
cost_per_action_type.onsite_web_lead.7d_click Metric
The cost for each lead generated on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.
cost_per_action_type.onsite_web_purchase Metric
The average cost for each purchase on a website as an onsite conversion, attributed to your ads.
cost_per_action_type.onsite_web_purchase.1d_click Metric
The average cost for each onsite web purchase, attributed within 1 day of a click on your ad.
cost_per_action_type.onsite_web_purchase.1d_view Metric
The average cost for each onsite web purchase, attributed within 1 day of viewing your ad.
cost_per_action_type.onsite_web_purchase.7d_click Metric
The cost for each purchase action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.
cost_per_action_type.onsite_web_view_content Metric
The average cost for each 'view content' event on a website as an onsite conversion, attributed to your ads.
cost_per_action_type.onsite_web_view_content.1d_click Metric
The average cost for each onsite web content view, attributed within 1 day of a click on your ad.
cost_per_action_type.onsite_web_view_content.1d_view Metric
The average cost for each onsite web content view, attributed within 1 day of viewing your ad.
cost_per_action_type.onsite_web_view_content.7d_click Metric
The cost for each content view action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.
cost_per_action_type.outbound_click Dimension
The average cost incurred for each click that leads users away from Meta platforms to an external destination.
cost_per_action_type.page_engagement Metric
The average cost incurred for each page engagement action, attributed to the ad.
cost_per_action_type.page_engagement.1d_click Metric
The cost for each engagement with your Facebook Page, attributed within 1 day of someone clicking your ad.
cost_per_action_type.page_engagement.1d_view Metric
The cost for each engagement with your Facebook Page, attributed within 1 day of someone viewing your ad.
cost_per_action_type.page_engagement.28d_click Metric
The cost for each engagement with your Facebook Page, attributed within 28 days of someone clicking your ad.
cost_per_action_type.page_engagement.7d_click Metric
The cost for each engagement with your Facebook Page, attributed within 7 days of someone clicking your ad.
cost_per_action_type.page_engagement.inline Metric
The average cost for engagement with a Facebook Page directly on the platform.
cost_per_action_type.photo_view Dimension
The average cost incurred for each view of a photo.
cost_per_action_type.photo_view.1d_view Metric
The average cost for each photo view, attributed within 1 day of viewing your ad.
cost_per_action_type.photo_view.28d_click Metric
The cost for each view of a photo, attributed within 28 days of someone clicking your ad.
cost_per_action_type.post Dimension
The average cost for each 'post' action type.
cost_per_action_type.post.1d_view Metric
The average cost for each post engagement, attributed within 1 day of viewing your ad.
cost_per_action_type.post.28d_click Metric
The cost for each interaction with a post, attributed within 28 days of someone clicking your ad.
cost_per_action_type.post_engagement Metric
The average cost incurred for each post engagement action, attributed to the ad.
cost_per_action_type.post_engagement.1d_click Metric
The cost for each engagement on your post, attributed within 1 day of someone clicking your ad.
cost_per_action_type.post_engagement.1d_view Metric
The cost for each engagement on your post, attributed within 1 day of someone viewing your ad.
cost_per_action_type.post_engagement.28d_click Metric
The cost for each engagement on your post, attributed within 28 days of someone clicking your ad.
cost_per_action_type.post_engagement.7d_click Metric
The cost for each engagement on your post, attributed within 7 days of someone clicking your ad.
cost_per_action_type.post_engagement.inline Metric
The average cost for engagement with a post directly on the Facebook platform.
cost_per_action_type.post_interaction_gross Metric
The average cost incurred for each interaction with a post, including all types of engagements.
cost_per_action_type.post_like Metric
The average cost incurred for each post-like action attributed to your ads.
cost_per_action_type.post_like.1d_view Metric
The average cost incurred for each post-like action attributed to your ads within 1 day of a view.
cost_per_action_type.post_like.28d_click Metric
The average cost incurred for each post-like action attributed to your ads within 28 days of a click.
cost_per_action_type.post_reaction Dimension
The average cost incurred for each reaction (e.g., like, love, haha) on a post.
cost_per_action_type.post_reaction.1d_view Metric
The average cost for each reaction to a post (like, love, wow, haha, sad, angry), attributed within 1 day of viewing your ad.
cost_per_action_type.post_reaction.28d_click Metric
The cost for each reaction to your post, attributed within 28 days of someone clicking your ad.
cost_per_action_type.post_story Dimension
The average cost incurred for each action related to a post story (e.g., viewing, interacting).
cost_per_action_type.purchase Metric
The average cost for each purchase action attributed to your ads.
cost_per_action_type.purchase.1d_click Metric
The average cost for each purchase, attributed within 1 day of a click on your ad.
cost_per_action_type.purchase.1d_view Metric
The average cost for each purchase, attributed within 1 day of viewing your ad.
cost_per_action_type.purchase.7d_click Metric
The cost for each purchase action, attributed within 7 days of a click on your ad.
cost_per_action_type.receive_offer Dimension
The average cost incurred for each instance of a user claiming or receiving an offer presented in an ad.
cost_per_action_type.rsvp Dimension
The average cost incurred for each RSVP (response) action related to an event.
cost_per_action_type.rsvp.1d_view Metric
The average cost for each RSVP action generated by your ads, attributed within a 1-day window after viewing the ad.
cost_per_action_type.rsvp.7d_click Metric
The average cost for a user to RSVP to an event, attributed within seven days of clicking the ad.
cost_per_action_type.search Metric
The average cost for each search action attributed to your ads.
cost_per_action_type.search.1d_view Metric
The average cost for each search performed, attributed within 1 day of viewing your ad.
cost_per_action_type.search.7d_click Metric
The average cost for a "search" action, attributed within 7 days of a click.
cost_per_action_type.submit_application_total Dimension
The total average cost for each application submission, attributed to your ads.
cost_per_action_type.submit_application_website Dimension
The average cost for each application submission on your website, attributed to your ads.
cost_per_action_type.subscribe Dimension
The average cost for each subscribe action attributed to your ads.
cost_per_action_type.tab_view Dimension
The average cost incurred for each view of a tab or section within a Facebook Page or app.
cost_per_action_type.video_play Metric
The average cost incurred for each video play (3-second view) attributed to your ads.
cost_per_action_type.video_play.1d_view Metric
The average cost incurred for each video play (3-second view) attributed to your ads within 1 day of a view.
cost_per_action_type.video_play.28d_click Metric
The average cost incurred for each video play (3-second view) attributed to your ads within 28 days of a click.
cost_per_action_type.video_view Metric
The average cost incurred for each view of a video ad.
cost_per_action_type.video_view.1d_click Metric
The cost for each video view, attributed within 1 day of someone clicking your ad.
cost_per_action_type.video_view.1d_view Metric
The cost for each video view, attributed within 1 day of someone viewing your ad.
cost_per_action_type.video_view.28d_click Metric
The cost for each video view, attributed within 28 days of someone clicking your ad.
cost_per_action_type.video_view.7d_click Metric
The cost for each video view, attributed within 7 days of someone clicking your ad.
cost_per_action_type.video_view.inline Metric
The average cost for a video view directly on the Facebook platform.
cost_per_action_type.view_content Metric
The average cost for each 'view content' action attributed to your ads.
cost_per_action_type.view_content.1d_click Metric
The average cost for each content view, attributed within 1 day of a click on your ad.
cost_per_action_type.view_content.1d_view Metric
The cost per 'View Content' action, attributed to a 1-day view.
cost_per_action_type.view_content.7d_click Metric
The cost per 'View Content' action, attributed to a 7-day click.
cost_per_action_type.visit_instagram_profile Metric
The average cost for each visit to an Instagram profile, attributed to ads.
cost_per_action_type.web_in_store_purchase Metric
The average cost incurred for each purchase that was initiated online (web) and subsequently completed in a physical store.
cost_per_action_type.web_in_store_purchase.1d_click Metric
The cost incurred per each web-to-in-store purchase conversion, attributed within a 1-day click window. This is a specific action type available through the Insights API.
cost_per_action_type.web_in_store_purchase.1d_view Metric
The cost for each web-to-in-store purchase, attributed within 1 day of an impression of your ad.
cost_per_action_type.web_in_store_purchase.7d_click Metric
The cost for each web-to-in-store purchase, attributed within 7 days of a click on your ad.
cost_per_ad_click Metric
The average cost for each click on your ad.
cost_per_conversion Metric
The average cost for each conversion attributed to your ads.
cost_per_conversion.contact_total Metric
The cost incurred per 'contact' conversion.
cost_per_conversion.contact_total.1d_click Metric
The average cost incurred for total contact conversions attributed to your ads within 1 day of a click.
cost_per_conversion.contact_total.1d_view Metric
The average cost for each contact conversion across all platforms, attributed within 1 day of someone viewing the ad.
cost_per_conversion.contact_total.7d_click Metric
The cost incurred for each total contact conversion, attributed to ad clicks within a 7-day window.
cost_per_conversion.contact_website Metric
The cost incurred per 'contact' conversion occurring via website.
cost_per_conversion.contact_website.1d_click Metric
The average cost incurred for website contact conversions attributed to your ads within 1 day of a click.
cost_per_conversion.contact_website.1d_view Metric
The average cost for each contact conversion on a website, attributed within 1 day of someone viewing the ad.
cost_per_conversion.contact_website.7d_click Metric
The cost incurred for each website contact conversion attributed within 7 days of a click on your ad.
cost_per_conversion.customize_product_total Metric
The cost incurred per 'customize product' conversion.
cost_per_conversion.customize_product_total.7d_click Metric
The average cost for a total product customization conversion, attributed to a click on the ad within 7 days.
cost_per_conversion.customize_product_website Metric
The cost incurred per 'customize product' conversion occurring via website.
cost_per_conversion.customize_product_website.7d_click Metric
The average cost for a website-specific product customization conversion, attributed to a click on the ad within 7 days.
cost_per_conversion.donate_total Metric
The cost incurred for each total donate conversion.
cost_per_conversion.donate_total.1d_view Metric
The cost incurred for each total donate conversion, attributed within a 1-day view window.
cost_per_conversion.donate_website Metric
The cost incurred for each website donate conversion.
cost_per_conversion.donate_website.1d_view Metric
The cost incurred for each website donate conversion, attributed within a 1-day view window.
cost_per_conversion.find_location_total Metric
The cost incurred per 'find location' conversion.
cost_per_conversion.find_location_total.1d_view Metric
The cost incurred for each total find location conversion, attributed within a 1-day view window.
cost_per_conversion.find_location_total.7d_click Metric
The average cost for each "find location" conversion across all platforms, attributed within 7 days of someone clicking on the ad.
cost_per_conversion.find_location_website Metric
The cost incurred per 'find location' conversion occurring via website.
cost_per_conversion.find_location_website.1d_view Metric
The cost incurred for each website find location conversion, attributed within a 1-day view window.
cost_per_conversion.find_location_website.7d_click Metric
The average cost for each "find location" conversion on a website, attributed within 7 days of someone clicking on the ad.
cost_per_conversion.schedule_mobile_app Metric
The average cost for each conversion event related to scheduling within a mobile app.
cost_per_conversion.schedule_total Metric
The average cost incurred for each conversion, calculated over the total scheduled duration of the campaign or ad set.
cost_per_conversion.schedule_total.1d_view Metric
The average cost for each 'schedule' conversion (total across platforms) attributed within a 1-day view attribution window.
cost_per_conversion.schedule_total.7d_click Metric
The cost incurred for each total schedule conversion, attributed within a 7-day click window.
cost_per_conversion.schedule_website Metric
The average cost incurred for each conversion event related to scheduling that occurred specifically on a website.
cost_per_conversion.schedule_website.1d_view Metric
The average cost for each 'schedule' conversion on a website attributed within a 1-day view attribution window.
cost_per_conversion.schedule_website.7d_click Metric
The cost incurred for each website schedule conversion, attributed within a 7-day click window.
cost_per_conversion.start_trial_total Metric
The cost incurred for each total start trial conversion.
cost_per_conversion.start_trial_total.1d_view Metric
The cost incurred for each total start trial conversion, attributed within a 1-day view window.
cost_per_conversion.start_trial_total.7d_click Metric
The cost incurred for each total start trial conversion, attributed within a 7-day click window.
cost_per_conversion.start_trial_website Metric
The cost incurred for each website start trial conversion.
cost_per_conversion.start_trial_website.1d_view Metric
The cost incurred for each website start trial conversion, attributed within a 1-day view window.
cost_per_conversion.start_trial_website.7d_click Metric
The cost incurred for each website start trial conversion, attributed within a 7-day click window.
cost_per_conversion.submit_application_total Metric
The cost incurred per 'submit application' conversion.
cost_per_conversion.submit_application_total.1d_click Metric
The average cost incurred for total application submission conversions attributed to your ads within 1 day of a click.
cost_per_conversion.submit_application_total.1d_view Metric
The cost for each 'submit application' conversion across all platforms, attributed within 1 day of a user viewing your ad.
cost_per_conversion.submit_application_total.7d_click Metric
The cost incurred for each total submit application conversion, attributed within a 7-day click window.
cost_per_conversion.submit_application_website Metric
The cost incurred per 'submit application' conversion occurring via website.
cost_per_conversion.submit_application_website.1d_click Metric
The average cost incurred for website application submission conversions attributed to your ads within 1 day of a click.
cost_per_conversion.submit_application_website.1d_view Metric
The cost for each 'submit application' conversion specifically on your website, attributed within 1 day of a user viewing your ad.
cost_per_conversion.submit_application_website.7d_click Metric
The cost incurred for each website submit application conversion, attributed within a 7-day click window.
cost_per_conversion.subscribe_total Metric
The cost incurred per 'subscribe' conversion.
cost_per_conversion.subscribe_total.1d_view Metric
The cost incurred for each "subscribe" conversion, including both on-site and off-site actions, attributed within 1 day of viewing your ad.
cost_per_conversion.subscribe_total.7d_click Metric
The cost for each subscription conversion across all channels, attributed within 7 days of a click on your ad.
cost_per_conversion.subscribe_website Metric
The cost incurred per 'subscribe' conversion occurring via website.
cost_per_conversion.subscribe_website.1d_view Metric
The cost incurred for each "subscribe" conversion that occurred on your website, attributed within 1 day of viewing your ad.
cost_per_conversion.subscribe_website.7d_click Metric
The cost for each website subscription conversion, attributed within 7 days of a click on your ad.
cost_per_dda_countby_convs Metric
The average cost per conversion, counted by the Data-Driven Attribution (DDA) model.
cost_per_estimated_ad_recallers Metric
The average cost to reach an estimated ad recaller.
cost_per_inline_link_click Metric
The average cost for each inline link click, which is a click on a link within the ad itself.
cost_per_inline_post_engagement Metric
The average cost for each engagement with your post directly within the ad.
cost_per_one_thousand_ad_impression Metric
The average cost per one thousand ad impressions (CPM).
cost_per_outbound_click Metric
The average cost for each click that takes people off Facebook to another website or app.
cost_per_outbound_click.outbound_click Metric
The average cost for each outbound click, specifically for the 'outbound_click' action type.
cost_per_outbound_click.outbound_click.inline Metric
The average cost per outbound click occurring directly within the ad unit.
cost_per_outbound_click.outbound_clicks Dimension
The average cost for each outbound click that leads off Facebook platforms, attributed to your ads.
cost_per_outbound_click.outbound_clicks.1d_view Dimension
The cost per 'Outbound Clicks' action, attributed to a 1-day view.
cost_per_outbound_click.outbound_clicks.7d_click Dimension
The cost per 'Outbound Clicks' action, attributed to a 7-day click.
cost_per_store_visit_action Dimension
The average cost for each store visit action attributed to your ads.
cost_per_store_visit_action.store_visit Metric
The average cost per store visit action.
cost_per_thruplay Metric
The average cost for each ThruPlay (a video view of at least 15 seconds, or nearly its full duration if shorter). This metric is in development.
cost_per_thruplay.video_view Metric
The average cost for each thruplay video view (a video view of at least 15 seconds, or nearly its entirety for shorter videos), attributed to your ads.
cost_per_thruplay.video_view.1d_click Metric
The cost incurred for each video view that qualifies as a ThruPlay, attributed to an ad click within 1 day.
cost_per_thruplay.video_view.1d_view Metric
The cost per 'ThruPlay Video View' action, attributed to a 1-day view.
cost_per_thruplay.video_view.7d_click Metric
The cost per 'ThruPlay Video View' action, attributed to a 7-day click.
cost_per_thruplay.video_view.inline Metric
The average cost for a video thruplay, which is a video view lasting at least 15 seconds or to completion, occurring directly within the ad unit.
cost_per_total_action Metric
The average cost for all actions attributed to your ads.
cost_per_unique_action_type.link_click Dimension
The average cost for each unique link click on your ad.
cost_per_unique_action_type.link_click.28d_click Metric
The average cost for each unique link click on your ad, attributed within 28 days of a click.
cost_per_unique_action_type.link_click.7d_click Metric
The cost per unique 'Link Click' action, attributed to a 7-day click.
cost_per_unique_action_type.onsite_conversion.messaging_first_reply Dimension
The cost incurred for each unique first reply in a messaging conversation on Meta platforms.
cost_per_unique_action_type.onsite_conversion.total_messaging_connection Metric
The average cost for each unique onsite messaging connection attributed to your ads.
cost_per_unique_action_type.outbound_click Dimension
The cost incurred for each unique click that leads users away from Meta platforms.
cost_per_unique_click Metric
The average cost for each unique click on your ad.
cost_per_unique_inline_link_click Metric
The average cost for each unique click on a link within your ad that leads to a destination on or off Meta platforms.
cost_per_unique_outbound_click Metric
The average cost for each unique click that takes people off Meta platforms.
cost_per_unique_outbound_click.outbound_click Dimension
The average cost for each unique click that takes people off Meta platforms.
cost_per_unique_outbound_click.outbound_click.inline Metric
The average cost per unique outbound click occurring directly within the ad unit. This metric is estimated.
cost_per_unique_outbound_click.outbound_clicks Dimension
The cost incurred for each unique click that leads users away from Meta platforms.
costs_facebook Metric
The total cost incurred for your ads specifically on the Facebook platform.
costs_usd Metric
The total cost incurred for your ads, measured in US Dollars.
country Dimension
The country where the ad impression occurred, used as a breakdown dimension.
cpc Metric
The average cost per click for your ad.
cpm Metric
The average cost per 1,000 impressions for your ad.
cpp Metric
The average cost per 1,000 people reached by your ad.
creative_media_type Metric
The type of media used in the ad creative, such as image or video, used as a breakdown dimension.
ctr Metric
The click-through rate, calculated as the number of clicks divided by the number of impressions.
currency Dimension
This field indicates the currency used by the ad account for billing, spending, and reporting purposes. It is explicitly available in the Ads Insights API and related to financial metrics.
currency_type Dimension
The currency type used for the ad account's billing and reporting.
custom_audiences Dimension
A dimension representing the custom audiences targeted by your ads.
date Dimension
The date for which the ad performance data is reported.
date_start Dimension
The start date for the ad campaign's data reporting period.
date_stop Dimension
The end date for the ad campaign's data reporting period.
dda_countby_convs Metric
The number of conversions reported by Data-Driven Attribution (DDA).
deeplink_clicks Metric
The total number of clicks on ads that lead to a deep link within an app.
description_asset.id Metric
The unique identifier for the description text asset of an ad creative.
description_asset.text Dimension
The actual text content of the description asset of an ad creative.
device Dimension
The type of device (e.g., mobile, desktop) on which an ad was viewed or a conversion event occurred.
device_platform Dimension
The platform of the device where the ad was shown (e.g., mobile, desktop), used as a breakdown dimension.
digital_cost Metric
The total cost associated with digital advertising efforts.
dma Metric
Designated Market Area (DMA) where the people you've reached are located, used as a breakdown for insights data.
download_uri Dimension
The Uniform Resource Identifier (URI) from which a resource, such as an invoice, can be downloaded.
due_date Dimension
The payment due date for the invoice.
engagement_rate_ranking Metric
A ranking that indicates how an ad's expected engagement rate compares to other ads targeting the same audience.
estimated_ad_recall_rate Metric
The estimated rate at which people will remember your ad.
estimated_ad_recall_rate_lower_bound Dimension
The lower estimate of the percentage of people who are expected to remember seeing an ad within two days.
estimated_ad_recall_rate_upper_bound Dimension
The upper estimate of the percentage of people who are expected to remember seeing an ad within two days.
estimated_ad_recallers Metric
The estimated number of people who will remember seeing your ad.
estimated_ad_recallers_lower_bound Dimension
The lower estimate of the number of people who are expected to remember seeing an ad within two days.
estimated_ad_recallers_upper_bound Dimension
The upper estimate of the number of people who are expected to remember seeing an ad within two days.
excluded_custom_audiences Dimension
A list of custom audiences that were excluded from ad targeting.
facebook_cost Metric
The total cost incurred for advertising on Facebook platforms.
final_status Dimension
The final delivery status of an ad object, reflecting its actual state (e.g., delivering, not delivering).
frequency Metric
The average number of times each person saw your ad.
frequency_value Dimension
A breakdown that indicates how frequently a unique user saw an ad. This field is used with the 'reach' metric.
full_view_impressions Metric
The number of full views on your Page's posts as a result of your ad.
full_view_reach Metric
The number of Accounts Center accounts that performed a Full View on your ad.
gender Dimension
The gender of the audience reached by the ad, used as a breakdown dimension.
gender_adset Dimension
The gender of the people reached by the ad set. Used as a breakdown for ad set insights.
hourly_stats_aggregated_by_advertiser_time_zone Dimension
Hourly aggregated statistics based on the advertiser's time zone.
hourly_stats_aggregated_by_audience_time_zone Dimension
Hourly aggregated statistics based on the audience's time zone.
id Metric
The unique identifier for the invoice or credit memo.
image_asset.hash Dimension
The hash value of the image asset used in the ad creative.
image_asset.id Dimension
The unique identifier for the image asset used in the ad creative.
image_asset.image_crops Dimension
Details about how the image asset was cropped for different ad placements.
image_asset.name Dimension
The name of the image asset used in the ad creative.
image_asset.url Dimension
The URL of the image asset used in the ad creative.
impression_device Dimension
The type of device on which the ad impression was delivered (e.g., desktop, mobile), used as a breakdown dimension.
impressions Metric
The total number of times your ad was shown.
impressions_metaAds Metric
The total number of times Meta Ads were shown.
inline_link_click_ctr Metric
The click-through rate for clicks on links within your ad that lead to a destination on or off Meta platforms.
inline_link_clicks Metric
The total number of clicks on links within your ad that lead to a destination on or off Meta platforms.
inline_post_engagement Metric
The total number of engagements with your ad's post content, occurring directly on the platform.
instant_experience_clicks_to_open Metric
The number of clicks that opened an Instant Experience.
instant_experience_clicks_to_start Metric
The number of clicks that started an Instant Experience.
instant_experience_outbound_clicks Metric
The number of clicks on links within an Instant Experience that direct users off Facebook-owned properties.
instant_experience_outbound_clicks.outbound_click Metric
The number of outbound clicks from an Instant Experience ad.
interactive_component_tap Metric
The number of taps on interactive components within an ad.
invoice_date Dimension
The date the invoice was issued.
invoice_date_iso Dimension
The date the invoice was issued, in ISO 8601 format.
invoice_id Dimension
The unique identifier for the invoice.
invoice_type Dimension
The type of invoice generated for billing, such as a monthly invoice or credit memo.
landing_page_views Dimension
The number of times people viewed the destination page after clicking an ad.
language_adset Dimension
The language target for the ad set, used for multi-language ad optimization.
liability_type Dimension
The type of financial liability associated with the ad account or business.
link Dimension
The destination URL or identifier where users are directed after interacting with the ad.
link_url_asset.deeplink_url Dimension
A deep link URL that directs users to specific content within an app rather than just opening the app or website.
link_url_asset.display_url Dimension
The URL displayed for a link asset within the ad creative.
link_url_asset.id Dimension
The unique identifier for a link asset used in the ad creative.
link_url_asset.website_url Dimension
The actual website URL that a link asset directs to.
media_cost Metric
The total amount of money spent on your advertising campaigns. This corresponds to the 'spend' metric in the API.
meta_clicks Metric
The total number of clicks on your ads across Meta platforms (Facebook, Instagram, Audience Network, Messenger).
meta_impressions Metric
The total number of impressions for your ads across Meta platforms (Facebook, Instagram, Audience Network, Messenger).
mobile_app_purchase_roas Metric
The total return on ad spend (ROAS) from mobile app purchases.
mobile_app_purchase_roas.mobile_app_roas Dimension
The return on ad spend (ROAS) specifically for purchases made within a mobile application, indicating the revenue generated for every dollar spent on ads targeting mobile app purchases.
mobile_app_purchase_roas.mobile_app_roas.1d_view Dimension
The Return On Ad Spend (ROAS) for mobile app purchases, attributed to a 1-day view.
mobile_app_purchase_roas.mobile_app_roas.7d_click Dimension
The Return On Ad Spend (ROAS) for mobile app purchases, attributed to a 7-day click.
month Dimension
The calendar month for which the data is reported.
non_performance_cost Metric
Costs associated with the ad campaign that are not directly tied to performance metrics.
objective Dimension
The marketing objective chosen for the ad campaign.
optimization_goal Dimension
The specific outcome or metric that an advertiser aims to optimize for in their ad campaigns, such as conversions, link clicks, or lead generation.
outbound_clicks Metric
The total number of clicks that took people off Meta platforms.
outbound_clicks.outbound_click Metric
The total number of clicks that took people off Meta platforms.
outbound_clicks.outbound_click.1d_click Metric
The number of clicks on links that lead users off Meta platforms, attributed to an ad click within 1 day.
outbound_clicks.outbound_click.28d_click Metric
The number of clicks on links that lead users off Meta platforms, attributed to an ad click within 28 days.
outbound_clicks.outbound_click.7d_click Metric
The total number of clicks that lead off the Facebook platform, attributed within seven days of clicking the ad.
outbound_clicks.outbound_click.inline Metric
The total number of outbound clicks occurring directly within the ad unit.
outbound_clicks.outbound_clicks Dimension
The total number of clicks that took people off Meta platforms.
outbound_clicks.outbound_clicks.1d_view Dimension
The number of clicks that led people off Facebook or Instagram, attributed to your ads within 1 day of viewing the ad.
outbound_clicks.outbound_clicks.7d_click Dimension
The number of outbound clicks, attributed to a 7-day click.
outbound_clicks_ctr Metric
The click-through rate for clicks that took people off Meta platforms.
outbound_clicks_ctr.outbound_click Metric
The click-through rate for clicks that took people off Meta platforms.
outbound_clicks_ctr.outbound_click.inline Metric
The click-through rate for outbound clicks occurring directly within the ad unit.
outbound_clicks_ctr.outbound_clicks Dimension
The click-through rate (CTR) for outbound clicks, representing the percentage of impressions that resulted in a click leading to a destination outside of Meta platforms.
outbound_clicks_ctr.outbound_clicks.1d_view Dimension
The Click-Through Rate (CTR) for outbound clicks, attributed to a 1-day view.
outbound_clicks_ctr.outbound_clicks.7d_click Dimension
The Click-Through Rate (CTR) for outbound clicks, attributed to a 7-day click.
payment_status Dimension
The current status of the payment for an invoice.
payment_term Dimension
The agreed-upon terms for payment of an invoice.
performance_cost Metric
The total cost associated with performance-driven advertising campaigns, optimized for specific actions or conversions.
place_page_name Dimension
The name of the place page associated with an impression or click.
placement_id Dimension
A unique identifier for the specific location where the ad was displayed (e.g., Facebook Feed, Instagram Story).
platform Dimension
The specific platform (e.g., Facebook, Instagram) where the ad was delivered.
platform_name Dimension
The platform where your ad was displayed (e.g., Facebook, Instagram, Audience Network, Messenger). Used as a delivery breakdown.
platform_name_adset Dimension
The platform where the ad set's ads were displayed (e.g., Facebook, Instagram). Used as a delivery breakdown at the ad set level.
platform_position Dimension
The specific placement of the ad within a platform (e.g., Facebook News Feed, Instagram Story), used as a breakdown dimension.
post_reaction_angry Metric
The number of 'angry' reactions to your ad's post content.
post_reaction_haha Metric
The number of 'haha' reactions to your ad's post content.
post_reaction_like Metric
The number of 'like' reactions to your ad's post content.
post_reaction_love Metric
The number of 'love' reactions to your ad's post content.
post_reaction_sad Metric
The number of 'sad' reactions to your ad's post content.
post_reaction_wow Metric
The number of 'wow' reactions to your ad's post content.
preview_shareable_link Dimension
A shareable URL to preview the ad.
product_brand Dimension
The brand of the product featured in your ads.
product_category Dimension
The category of the product featured in your ads.
product_collection Dimension
A collection of products used in Facebook and Instagram Shops, allowing for organized product display and metadata association.
product_id Dimension
The unique identifier of a product, often used in dynamic ads and catalog feeds.
product_sub_brand Dimension
The sub-brand associated with a product, used for detailed product analysis and reporting. The Marketing API also supports a 'product_brand' field.
product_title Dimension
The title or name of the product featured in your ads.
product_type Dimension
The type of the product featured in your ads.
promoted_object Dimension
Represents the object being promoted by the ad, such as a Facebook page, post, or mobile application.
publisher_platform Dimension
The platform where the ad was published (e.g., Facebook, Instagram, Audience Network), used as a breakdown dimension.
purchase_roas Metric
The return on ad spend (ROAS) from purchases attributed to your ad.
purchase_roas.omni_purchase Metric
The return on ad spend (ROAS) from omni-channel purchases attributed to your ad.
purchase_roas.omni_purchase.1d_click Metric
The return on ad spend (ROAS) for omni-channel purchases, attributed within 1 day of an ad click.
purchase_roas.omni_purchase.1d_view Metric
The return on ad spend (ROAS) for omni-channel purchases, attributed within 1 day of an ad view.
purchase_roas.omni_purchase.28d_click Metric
The Return On Ad Spend (ROAS) from omni-channel purchases attributed within a 28-day click attribution window.
purchase_roas.omni_purchase.7d_click Metric
The return on ad spend (ROAS) for omni-channel purchases, attributed within 7 days of an ad click.
qualifying_question_qualify_answer_rate Metric
The rate at which qualifying questions received qualifying answers.
quality_ranking Metric
A ranking that indicates how an ad's perceived quality compares to other ads targeting the same audience.
quality_score_ectr Dimension
An estimated quality score indicating the expected click-through rate of your ad.
quality_score_ecvr Dimension
An estimated quality score indicating the expected conversion rate of your ad.
reach Metric
The number of unique users who saw your ads.
region Dimension
The geographical region where the ad impression occurred, used as a breakdown dimension.
region_adset Dimension
The geographical region where the ad set's audience is located. Used as a delivery breakdown.
relevance_score Dimension
An estimated score (1-10) indicating how relevant an ad is to its target audience, based on expected positive and negative feedback.
relevance_score.score Metric
The ad's relevance score, indicating how relevant the ad is perceived to be by its target audience. This is a deprecated metric on Facebook Ads.
relevance_score.status Dimension
Indicates the availability or reason for the absence of an ad's relevance score, such as 'NOT_ENOUGH_IMPRESSIONS' or 'UNKNOWN_ERROR'.
results Metric
The number of primary actions or outcomes achieved by the ad campaign, based on the campaign's objective.
results.actions:click_to_call_native_call_placed Metric
The total number of times an ad resulted in a native call being placed after a user clicked the ad.
results.actions:click_to_call_native_call_placed.1d_view Metric
The total number of times an ad resulted in a native call being placed within 1 day of a user viewing the ad.
results.actions:click_to_call_native_call_placed.7d_click Metric
The total number of times an ad resulted in a native call being placed within 7 days of a user clicking the ad.
results.actions:landing_page_view Metric
The number of landing page view results achieved by the ad, derived from the 'results' metric.
results.actions:like Metric
The total number of times users liked content related to the ad.
results.actions:like.1d_view Metric
The total number of times users liked content related to the ad within 1 day of viewing the ad.
results.actions:like.7d_click Metric
The total number of times users liked content related to the ad within 7 days of clicking the ad.
results.actions:link_click Metric
The number of link click results achieved by the ad, derived from the 'results' metric.
results.actions:mobile_app_install Metric
The number of mobile app install results achieved by the ad, derived from the 'results' metric.
results.actions:mobile_app_install.1d_view Metric
The total number of mobile app installs attributed to ads within 1 day of a user viewing the ad.
results.actions:mobile_app_install.7d_click Metric
The total number of mobile app installs attributed to ads within 7 days of a user clicking the ad.
results.actions:offline_conversion.purchase Metric
The total number of purchases that occurred offline and were attributed to ads.
results.actions:offline_conversion.purchase.1d_view Metric
The total number of purchases that occurred offline and were attributed to ads within 1 day of a user viewing the ad.
results.actions:offline_conversion.purchase.7d_click Metric
The total number of purchases that occurred offline and were attributed to ads within 7 days of a user clicking the ad.
results.actions:offsite_conversion.fb_pixel_add_to_cart Metric
The total number of 'add to cart' actions that occurred on an external website, tracked by Facebook Pixel and attributed to your ads.
results.actions:offsite_conversion.fb_pixel_add_to_cart.1d_view Metric
The number of 'add to cart' offsite conversions tracked by the Facebook Pixel, attributed within 1 day of viewing an ad.
results.actions:offsite_conversion.fb_pixel_add_to_cart.7d_click Metric
The number of 'add to cart' offsite conversions tracked by the Facebook Pixel, attributed within 7 days of clicking an ad.
results.actions:offsite_conversion.fb_pixel_complete_registration Metric
The number of 'complete registration' conversions that occurred on an external website, tracked via Facebook Pixel.
results.actions:offsite_conversion.fb_pixel_complete_registration.1d_view Metric
The total number of complete registrations on an external website, tracked via Facebook Pixel, attributed to ads within 1 day of a user viewing the ad.
results.actions:offsite_conversion.fb_pixel_complete_registration.7d_click Metric
The total number of registration completion actions on an external website, tracked by Facebook Pixel and attributed to your ads within 7 days of a click.
results.actions:offsite_conversion.fb_pixel_lead Metric
The number of offsite lead conversions tracked by the Facebook Pixel, reported as a primary result.
results.actions:offsite_conversion.fb_pixel_lead.1d_view Metric
The number of offsite lead conversions tracked by the Facebook Pixel, attributed to a view of the ad within 1 day, reported as a primary result.
results.actions:offsite_conversion.fb_pixel_lead.7d_click Metric
The number of offsite lead conversions tracked by the Facebook Pixel, attributed to a click on the ad within 7 days, reported as a primary result.
results.actions:offsite_conversion.fb_pixel_purchase Metric
The total number of offsite purchase conversions recorded by the Facebook Pixel and attributed to your ads.
results.actions:offsite_conversion.fb_pixel_purchase.1d_view Metric
The total number of offsite purchase conversions, recorded by the Facebook Pixel, attributed to your ads within a 1-day view attribution window.
results.actions:offsite_conversion.fb_pixel_purchase.7d_click Metric
The total number of offsite purchase conversions, recorded by the Facebook Pixel, attributed to your ads within a 7-day click attribution window.
results.actions:offsite_conversion.fb_pixel_view_content Metric
The number of 'view content' offsite conversions recorded by the Facebook Pixel and achieved by the ad, derived from the 'results' metric.
results.actions:offsite_conversion.fb_pixel_view_content.1d_view Metric
The number of 'view content' offsite conversions (Facebook Pixel) attributed to a 1-day view, derived from the 'results' metric and specific 'action_attribution_windows'.
results.actions:offsite_conversion.fb_pixel_view_content.7d_click Metric
The number of 'view content' offsite conversions (Facebook Pixel) attributed to a 7-day click, derived from the 'results' metric and specific 'action_attribution_windows'.
results.actions:onsite_conversion.messaging_conversation_started_7d Metric
The number of messaging conversations initiated on Facebook or Instagram platforms, attributed within 7 days.
results.actions:onsite_conversion.messaging_conversation_started_7d.1d_view Metric
The number of messaging conversations initiated on Facebook or Instagram platforms, attributed within 1 day of someone viewing the ad.
results.actions:onsite_conversion.messaging_conversation_started_7d.7d_click Metric
The number of messaging conversations initiated on Facebook or Instagram platforms, attributed within 7 days of someone clicking the ad.
results.actions:onsite_conversion.purchase Metric
The total number of purchases that occurred directly on Facebook's platform and were attributed to ads.
results.actions:onsite_conversion.purchase.1d_view Metric
The total number of purchases that occurred directly on Facebook's platform and were attributed to ads within 1 day of a user viewing the ad.
results.actions:onsite_conversion.purchase.7d_click Metric
The total number of purchases that occurred directly on Facebook's platform and were attributed to ads within 7 days of a user clicking the ad.
results.actions:post_engagement Metric
The total number of actions accounts take involving your ads, such as likes, comments, shares, and clicks.
results.actions:purchase Metric
The number of purchase results achieved by the ad, derived from the 'results' metric.
results.actions:purchase.1d_view Metric
The total number of purchases attributed to ads within 1 day of a user viewing the ad.
results.actions:purchase.7d_click Metric
The total number of purchases attributed to ads within 7 days of a user clicking the ad.
results.actions:rsvp Metric
The total number of RSVPs (responses to event invitations) attributed to ads.
results.actions:rsvp.1d_view Metric
The total number of RSVPs (responses to event invitations) attributed to ads within 1 day of a user viewing the ad.
results.actions:rsvp.7d_click Metric
The total number of RSVPs (responses to event invitations) attributed to ads within 7 days of a user clicking the ad.
results.actions:view_content Metric
The total number of times content was viewed, attributed to ads.
results.actions:view_content.1d_view Metric
The total number of content views attributed to ads within 1 day of a user viewing the ad.
results.actions:view_content.7d_click Metric
The total number of content views attributed to ads within 7 days of a user clicking the ad.
results.catalog_segment_actions:add_to_cart Metric
The total number of times products from a catalog were added to a cart, attributed to ads.
results.catalog_segment_actions:add_to_cart.1d_view Metric
The total number of times products from a catalog were added to a cart, attributed to ads within 1 day of a user viewing the ad.
results.catalog_segment_actions:omni_add_to_cart Metric
The total number of omnichannel add to cart events for products from a catalog, attributed to ads.
results.catalog_segment_actions:omni_add_to_cart.1d_view Metric
The total number of omnichannel add to cart events for products from a catalog, attributed to ads within 1 day of a user viewing the ad.
results.catalog_segment_actions:omni_add_to_cart.7d_click Metric
The total number of omnichannel add to cart events for products from a catalog, attributed to ads within 7 days of a user clicking the ad.
results.catalog_segment_actions:omni_purchase Metric
The number of purchases attributed to ads within a catalog segment, considering all supported attribution windows. 'Omni' suggests actions across various Meta platforms.
results.catalog_segment_actions:omni_purchase.1d_view Metric
The total number of omnichannel purchase events for products from a catalog, attributed to ads within 1 day of a user viewing the ad.
results.catalog_segment_actions:omni_purchase.7d_click Metric
The total number of omnichannel purchase events for products from a catalog, attributed to ads within 7 days of a user clicking the ad.
results.catalog_segment_actions:omni_view_content Metric
The total number of omnichannel content views for products from a catalog, attributed to ads.
results.catalog_segment_actions:omni_view_content.1d_view Metric
The total number of omnichannel content views for products from a catalog, attributed to ads within 1 day of a user viewing the ad.
results.catalog_segment_actions:omni_view_content.7d_click Metric
The total number of omnichannel content views for products from a catalog, attributed to ads within 7 days of a user clicking the ad.
results.catalog_segment_actions:purchase Metric
The number of purchases attributed to ads within a catalog segment, considering all supported attribution windows.
results.catalog_segment_actions:purchase.1d_view Metric
The total number of purchases for products from a catalog, attributed to ads within 1 day of a user viewing the ad.
results.catalog_segment_actions:purchase.7d_click Metric
The total number of purchases for products from a catalog, attributed to ads within 7 days of a user clicking the ad.
results.catalog_segment_actions:view_content Metric
The total number of times content related to products from a catalog was viewed, attributed to ads.
results.catalog_segment_actions:view_content.1d_view Metric
The total number of times content related to products from a catalog was viewed, attributed to ads within 1 day of a user viewing the ad.
results.catalog_segment_actions:view_content.7d_click Metric
The total number of times content related to products from a catalog was viewed, attributed to ads within 7 days of a user clicking the ad.
results.conversions:schedule_website Metric
The total number of times users scheduled an appointment or event via a website, attributed to ads.
results.conversions:schedule_website.1d_view Metric
The total number of times users scheduled an appointment or event via a website, attributed to ads within 1 day of a user viewing the ad.
results.conversions:submit_application_website Metric
The total number of application submission conversions on a website attributed to your ads.
results.conversions:submit_application_website.1d_view Metric
The number of website application submissions attributed to ads, occurring within 1 day of viewing the ad.
results.conversions:submit_application_website.7d_click Metric
The total number of application submission conversions on a website attributed to your ads within 7 days of a click.
results.estimated_ad_recallers Metric
The estimated number of people who would remember seeing your ad within two days of exposure.
results.impressions Metric
The total number of times an ad was shown to users.
results.profile_visit_view Metric
The total number of visits to a profile (e.g., Facebook Page, Instagram Profile) attributed to an ad view.
results.reach Metric
The total number of unique Accounts Center accounts that saw your ads at least once. This metric is estimated and distinct from impressions, which can include multiple views by the same individual. Note: This metric is being deprecated and replaced by 'Page Viewer Metric' in future API versions.
results.total_profile_visits Metric
The total number of visits to a profile (e.g., Facebook Page, Instagram Profile) attributed to ads.
results.video_continuous_2_sec_watched_actions Metric
The number of times a video was played for 2 continuous seconds or more, with at least 50% of the video pixels in view.
results.video_thruplay_watched_actions Metric
The number of times your video was played to completion, or for at least 15 seconds, whichever came first.
results_by_adverity Metric
Results data specifically processed or aggregated by the Adverity platform.
revenue Metric
The total revenue generated by actions or conversions attributed to ads. This often aggregates monetary values from various conversion events.
social_clicks Metric
The number of clicks on social features within or related to your ads.
social_impressions Metric
The number of times your ads were displayed as a result of social context, such as when a user's friend liked or commented on the ad.
social_spend Metric
The amount of money spent on ads that generated social impressions.
spend Metric
The total amount of money spent on your ad campaign.
state_code Dimension
A geographical code representing a state, province, or region, used for ad targeting and location-based insights.
store_visit_actions Dimension
The total number of store visit actions.
store_visit_actions.store_visit Metric
The number of store visits.
targeting Dimension
A dimension describing the targeting specifications and audience parameters used for an ad or ad set.
targeting_Android Dimension
Targets users on Android devices.
targeting_Android_ver_x.x_and_above Dimension
Targets users on Android devices with operating system version x.x and above.
targeting_Android_ver_x.x_to y.y Dimension
Targets users on Android devices with operating system versions ranging from x.x to y.y.
targeting_age_max Metric
The maximum age set for the ad's target audience.
targeting_age_min Metric
The minimum age set for the ad's target audience.
targeting_app_install_state Dimension
The targeting state related to app installs for an ad set, indicating whether the ad is optimized for new app installs or other app-related actions.
targeting_behaviors Dimension
The specific behavioral categories used to target the audience for the ad.
targeting_cities Dimension
The cities targeted by the ad.
targeting_college_years Dimension
The college years (e.g., Freshman, Sophomore) used for audience targeting.
targeting_connections Dimension
The types of connections (e.g., people connected to your page) used for audience targeting.
targeting_countries Dimension
The list of countries included in the ad's target audience.
targeting_country_groups Dimension
The groups of countries (e.g., 'Free Trade Areas') used for audience targeting.
targeting_custom_audiences Dimension
The custom audiences included in the ad's targeting.
targeting_custom_locations Dimension
The custom geographical locations (e.g., specific cities, zip codes) used for audience targeting.
targeting_custom_locations.address_string Dimension
The address string used for custom location targeting.
targeting_custom_locations.country Dimension
The country targeted by the ad. This is available as a breakdown in the Insights API.
targeting_custom_locations.custom_type Dimension
The type of custom location targeting used for the ad campaign.
targeting_custom_locations.distance_unit Dimension
The unit of distance used for custom location targeting (e.g., miles, kilometers).
targeting_custom_locations.latitude Dimension
The latitude coordinate for custom location targeting.
targeting_custom_locations.longitude Dimension
The longitude coordinate for custom location targeting.
targeting_custom_locations.max_population Dimension
The maximum population size defined for custom location targeting.
targeting_custom_locations.min_population Dimension
The minimum population size defined for custom location targeting.
targeting_custom_locations.name Dimension
The name of the custom location being targeted.
targeting_custom_locations.radius Dimension
The radius around a custom location used for targeting.
targeting_education_majors Dimension
The educational majors used for audience targeting.
targeting_education_schools Dimension
The educational institutions used for audience targeting.
targeting_education_statuses Dimension
The educational statuses (e.g., 'In College', 'High School Grad') used for audience targeting.
targeting_electoral_district Dimension
Targets users within a specific electoral district.
targeting_excluded_cities Dimension
Excludes specific cities from ad targeting.
targeting_excluded_connections Dimension
Excludes users connected to specific Pages, apps, or events from ad targeting.
targeting_excluded_countries Dimension
Specifies the countries that are explicitly excluded from the ad campaign's target audience.
targeting_excluded_country_groups Dimension
Excludes groups of countries from ad targeting.
targeting_excluded_custom_audiences excluded_custom_audiences Dimension
The custom audiences explicitly excluded from the ad's targeting.
targeting_excluded_custom_locations Dimension
Excludes specific custom locations from ad targeting.
targeting_excluded_custom_locations.address_string Dimension
The address string used for excluding custom locations from targeting.
targeting_excluded_custom_locations.distance_unit Dimension
The unit of distance used for excluding custom locations from targeting.
targeting_excluded_custom_locations.latitude Dimension
The latitude coordinate for excluding custom locations from targeting.
targeting_excluded_custom_locations.longitude Dimension
The longitude coordinate for excluding custom locations from targeting.
targeting_excluded_custom_locations.name Dimension
The name of the custom location being excluded from targeting.
targeting_excluded_custom_locations.radius Dimension
The radius around a custom location used for exclusion from targeting.
targeting_excluded_electoral_district Dimension
Excludes specific electoral districts from ad targeting.
targeting_excluded_geo_markets Dimension
Excludes specific geographic markets from ad targeting.
targeting_excluded_location_types Dimension
Excludes specific types of locations from ad targeting.
targeting_excluded_places Dimension
Excludes specific places from ad targeting.
targeting_excluded_regions Dimension
Excludes specific regions or states from ad targeting.
targeting_excluded_user_device Dimension
Excludes specific user device types from ad targeting.
targeting_excluded_zips Dimension
Excludes specific ZIP or postal codes from ad targeting.
targeting_family_statuses Dimension
The family statuses (e.g., 'Married', 'Parents') used for audience targeting.
targeting_flexible_spec Dimension
Defines a flexible set of targeting criteria, often used for combining various audience targeting options such as interests, demographics, or behaviors with AND/OR logic.
targeting_friends_of_connections Dimension
Targets friends of people connected to your Pages, apps, or events.
targeting_genders Dimension
The genders (e.g., 'Male', 'Female') used for audience targeting.
targeting_geo_markets Dimension
The geographical markets targeted by the ad.
targeting_iOS Dimension
Targets users on iOS devices.
targeting_iOS_ver_x.x_and_above Dimension
Targets users on iOS devices with operating system version x.x and above.
targeting_iOS_ver_x.x_to y.y Dimension
Targets users on iOS devices with operating system versions ranging from x.x to y.y.
targeting_income Dimension
The income levels used for audience targeting.
targeting_industries Dimension
The industries used for audience targeting.
targeting_life_events Dimension
The life events (e.g., 'New Parents', 'Newlywed') used for audience targeting.
targeting_locales Dimension
The languages or regions (locales) used for audience targeting.
targeting_location_types Dimension
The types of locations (e.g., 'Home', 'Work') used for audience targeting.
targeting_places Dimension
The specific places or points of interest used for audience targeting.
targeting_regions Dimension
The geographical regions (e.g., states, provinces) used for audience targeting.
targeting_relationship_statuses Dimension
The relationship statuses (e.g., 'Single', 'In a Relationship') used for audience targeting.
targeting_user_adclusters_id Dimension
The unique identifier for a user ad cluster used in audience targeting.
targeting_user_adclusters_name Dimension
The name of the user ad cluster used in audience targeting.
targeting_user_adclusters_parent_category Dimension
The broader category that a user ad cluster belongs to, used in audience targeting.
targeting_user_adclusters_size Dimension
The estimated size or number of users within a specific ad cluster used in audience targeting.
targeting_user_adclusters_type Dimension
The classification or type of the user ad cluster used in audience targeting.
targeting_user_adclusters_type_name Dimension
The descriptive name of the type of user ad cluster used in audience targeting.
targeting_user_device Dimension
The type of device targeted by the ad (e.g., mobile, desktop).
targeting_user_os Dimension
Targets users based on their operating system.
targeting_wireless_carrier Dimension
Targets users based on their wireless carrier.
targeting_work_employers Dimension
The employers used for audience targeting.
targeting_zips Dimension
The zip codes used for ad targeting.
title_asset.id Dimension
The unique identifier for the title text asset of an ad creative.
title_asset.text Dimension
The actual text content of the title asset of an ad creative.
total_action_value Metric
The total value of all actions attributed to your ad.
total_actions Metric
The total number of actions taken on or related to your ad, page, app, or event after the ad was served to someone.
total_unique_actions Metric
The total number of unique actions attributed to your ads.
type Dimension
The classification or category of an entity within the Facebook Ads platform, such as the type of ad, ad set, or campaign.
unique_actions Metric
The total number of unique actions attributed to your ad.
unique_actions.link_click Metric
The number of unique link clicks attributed to your ad.
unique_actions.link_click.1d_click Metric
The number of unique people who clicked a link, attributed to a 1-day click-through window.
unique_actions.link_click.1d_view Dimension
The number of unique link clicks attributed to your ads within a 1-day view attribution window. This metric is estimated.
unique_actions.link_click.28d_click Metric
The number of unique link click actions attributed within 28 days of an ad click.
unique_actions.link_click.7d_click Metric
The number of unique link clicks attributed to an ad within 7 days of a click.
unique_actions.link_click.inline Metric
The total number of unique link clicks occurring directly on the Facebook platform.
unique_actions.onsite_conversion.messaging_first_reply.1d_click Metric
The number of unique users who sent the first reply in a messaging conversation as an onsite conversion, attributed within 1 day of clicking the ad.
unique_actions.onsite_conversion.messaging_first_reply.28d_click Metric
Number of unique first replies to messaging initiated by ads, attributed to your ads, occurring within 28 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).
unique_actions.onsite_conversion.messaging_first_reply.7d_click Metric
The number of unique people who sent the first reply in a messaging conversation, attributed to a 7-day click-through window.
unique_actions.onsite_conversion.total_messaging_connection.1d_click Metric
Number of unique total messaging connections attributed to your ads, occurring within 1 day of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).
unique_actions.onsite_conversion.total_messaging_connection.28d_click Metric
Number of unique total messaging connections attributed to your ads, occurring within 28 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).
unique_actions.onsite_conversion.total_messaging_connection.7d_click Metric
The total number of unique people who initiated a messaging connection (conversation) with your business, attributed to a 7-day click-through window.
unique_actions.outbound_click Dimension
The number of unique clicks that lead users away from Meta platforms.
unique_actions.outbound_click.1d_view Dimension
Number of unique clicks on links that led off Meta platforms, attributed to an impression of your ad within 1 day.
unique_actions.outbound_click.7d_click Dimension
Number of unique clicks on links that led off Meta platforms, attributed to a click on your ad within 7 days.
unique_clicks Metric
The number of unique people who clicked on your ad.
unique_ctr Metric
The unique click-through rate, calculated as unique clicks divided by reach.
unique_impressions Metric
The number of unique people who saw your ad.
unique_inline_link_click_ctr Metric
The unique click-through rate for clicks on links within your ad that lead to a destination on or off Meta platforms.
unique_inline_link_clicks Metric
The number of unique clicks on links within your ad that lead to a destination on or off Meta platforms.
unique_link_clicks_ctr Metric
The unique click-through rate for links in your ad.
unique_outbound_clicks Metric
The number of unique clicks that took people off Meta platforms.
unique_outbound_clicks.outbound_click Metric
The number of unique clicks that took people off Meta platforms.
unique_outbound_clicks.outbound_click.inline Metric
The total number of unique outbound clicks occurring directly within the ad unit. This metric is estimated.
unique_outbound_clicks.outbound_clicks.1d_view Dimension
Number of unique outbound clicks, attributed to an impression of your ad within 1 day.
unique_outbound_clicks.outbound_clicks.7d_click Dimension
Number of unique outbound clicks, attributed to a click on your ad within 7 days.
unique_outbound_clicks_ctr Metric
The unique click-through rate for clicks that took people off Meta platforms.
unique_outbound_clicks_ctr.outbound_click Metric
The unique click-through rate for clicks that took people off Meta platforms.
unique_outbound_clicks_ctr.outbound_click.inline Metric
The click-through rate for unique outbound clicks occurring directly within the ad unit. This metric is estimated.
unique_social_clicks Metric
The number of unique clicks on social interactions (e.g., likes, comments, shares) with your ad.
unique_video_continuous_2_sec_watched_actions Metric
The number of unique users who watched at least 2 seconds of your video continuously.
unique_video_continuous_2_sec_watched_actions.video_view Dimension
Number of unique continuous video views for at least 2 seconds, attributed to your ads.
video_10_sec_watched_actions Dimension
The number of times your video ad was watched for at least 10 seconds.
video_10_sec_watched_actions.video_view Metric
The number of times your video ad was watched for at least 10 seconds.
video_10_sec_watched_actions.video_view.1d_view Metric
The number of times people watched at least 10 seconds of your video ad, attributed to a 1-day view-through window.
video_10_sec_watched_actions.video_view.28d_click Metric
The number of times people watched at least 10 seconds of your video ad, attributed to a 28-day click-through window.
video_15_sec_watched_actions Metric
The number of times your video ad was watched for at least 15 seconds.
video_15_sec_watched_actions.video_view Metric
The number of times your video ad was watched for at least 15 seconds.
video_15_sec_watched_actions.video_view.1d_view Metric
The number of times people watched at least 15 seconds of your video ad, attributed to a 1-day view-through window.
video_15_sec_watched_actions.video_view.28d_click Metric
The number of times people watched at least 15 seconds of your video ad, attributed to a 28-day click-through window.
video_15_sec_watched_actions.video_view.inline Metric
Number of times a video was watched for at least 15 seconds directly on the ad platform (inline).
video_30_sec_watched_actions Metric
The number of times your video ad was watched for at least 30 seconds.
video_30_sec_watched_actions.video_view Metric
The number of video views where the video was watched for at least 30 seconds.
video_30_sec_watched_actions.video_view.1d_view Metric
The number of times people watched at least 30 seconds of your video ad, attributed to a 1-day view-through window.
video_30_sec_watched_actions.video_view.28d_click Metric
The number of times people watched at least 30 seconds of your video ad, attributed to a 28-day click-through window.
video_30_sec_watched_actions.video_view.7d_click Metric
The number of times people watched at least 30 seconds of your video ad, attributed to a 7-day click-through window.
video_30_sec_watched_actions.video_view.inline Metric
Number of times a video was watched for at least 30 seconds directly on the ad platform (inline).
video_30_sec_watched_actions_video_view Metric
The number of times your video ads were watched for at least 30 seconds.
video_3s_views Metric
The number of times your video ad was viewed for at least 3 seconds.
video_asset.caption_ids Dimension
A list of caption IDs for the video asset, supporting different locales.
video_asset.id Dimension
The unique identifier of the video asset used in the ad.
video_asset.source Dimension
The source URL or origin of the video asset.
video_asset.source_image_url Dimension
The URL of the source image used as a thumbnail or cover for the video asset.
video_asset.thumbnail_hash Dimension
A hash identifier for the thumbnail image of the video asset.
video_asset.thumbnail_url Dimension
The URL of the thumbnail image for the video asset.
video_asset.url Dimension
The URL of the video asset.
video_asset.video_id Dimension
The unique identifier for the video itself.
video_asset.video_name Dimension
The name or title of the video asset.
video_avg_pct_watched_actions Dimension
The average percentage of your video ad that was watched across all video play actions.
video_avg_pct_watched_actions.video_view Metric
The average percentage of your video ad that was watched for video view actions (3-second views).
video_avg_pct_watched_actions.video_view.1d_view Metric
The average percentage of your video ad that was watched for video view actions (3-second views), attributed within 1 day of a view.
video_avg_pct_watched_actions.video_view.28d_click Metric
The average percentage of your video ad that was watched for video view actions (3-second views), attributed within 28 days of a click.
video_avg_sec_watched_actions Dimension
The average number of seconds your video ad was watched across all video play actions.
video_avg_sec_watched_actions.video_view Metric
The average number of seconds your video ad was watched for video view actions (3-second views).
video_avg_sec_watched_actions.video_view.1d_view Metric
The average number of seconds your video ad was watched for video view actions (3-second views), attributed within 1 day of a view.
video_avg_sec_watched_actions.video_view.28d_click Metric
The average number of seconds your video ad was watched for video view actions (3-second views), attributed within 28 days of a click.
video_avg_time_watched_actions Metric
The average time your video ad was watched, in seconds.
video_avg_time_watched_actions.video_view Metric
The average time your video ad was watched, in seconds.
video_avg_time_watched_actions.video_view.1d_click Dimension
The average time (in seconds) that videos were watched for video view actions, attributed to an ad click within 1 day.
video_avg_time_watched_actions.video_view.1d_view Dimension
The average time people spent watching videos attributed to an ad, within 1 day of a user viewing the ad.
video_avg_time_watched_actions.video_view.7d_click Dimension
The average time people spent watching videos attributed to an ad, within 7 days of a user clicking the ad.
video_avg_time_watched_actions.video_view.inline Metric
The average time users spent watching the video, including any time spent replaying the video for a single impression.
video_complete_watched_actions Dimension
The number of times your video ad was watched to 100% completion across all video play actions.
video_complete_watched_actions.video_view Metric
The number of times your video ad was watched to 100% completion for video view actions (3-second views).
video_complete_watched_actions.video_view.1d_view Metric
The number of times your video ad was watched to 100% completion for video view actions (3-second views), attributed within 1 day of a view.
video_complete_watched_actions.video_view.28d_click Metric
The number of times your video ad was watched to 100% completion for video view actions (3-second views), attributed within 28 days of a click.
video_continuous_2_sec_watched_actions Metric
The total number of times your video ad was watched for at least 2 seconds continuously.
video_continuous_2_sec_watched_actions.video_view Metric
The total number of times your video ad was watched for at least 2 seconds continuously.
video_continuous_2_sec_watched_actions.video_view.inline Metric
Number of times a video was watched for at least 2 continuous seconds directly on the ad platform (inline).
video_p100_watched_actions Metric
The total number of times a video was played at 100% of its length, including plays that skipped to this point.
video_p100_watched_actions.video_view Metric
The total count of video views that reached 100% of the video's length.
video_p100_watched_actions.video_view.1d_click Metric
The number of video view actions where 100% of the video was watched, attributed to an ad click within 1 day.
video_p100_watched_actions.video_view.1d_view Dimension
The number of video views that reached 100% of the video's length, attributed within a 1-day view-through window.
video_p100_watched_actions.video_view.28d_click Dimension
The number of video views that reached 100% of the video's length, attributed within a 28-day click-through window.
video_p100_watched_actions.video_view.7d_click Dimension
The number of video views that reached 100% of the video's length, attributed within a 7-day click-through window.
video_p100_watched_actions.video_view.auto_play Metric
The number of times a video was auto-played and reached 100% of its length.
video_p100_watched_actions.video_view.click_to_play Metric
The number of times a video was clicked to play and reached 100% of its length.
video_p100_watched_actions.video_view.inline Metric
The number of video views where 100% of the video was watched, initiated directly from the ad content (inline).
video_p100_watched_actions.video_view.total Metric
The total number of video views that reached 100% of the video's length, encompassing both auto-play and click-to-play.
video_p100_watched_actions_video_view Metric
The number of times your video ads were watched to 100% completion.
video_p25_watched_actions Metric
The total number of times a video was played at 25% of its length, including plays that skipped to this point.
video_p25_watched_actions.video_view Metric
The total count of video views that reached 25% of the video's length.
video_p25_watched_actions.video_view.1d_click Dimension
The number of video view actions where at least 25% of the video was watched, attributed to an ad click within 1 day.
video_p25_watched_actions.video_view.1d_view Dimension
The number of video views that reached 25% of the video's length, attributed within a 1-day view-through window.
video_p25_watched_actions.video_view.28d_click Metric
The number of video views that reached 25% of the video's length, attributed within a 28-day click-through window.
video_p25_watched_actions.video_view.7d_click Dimension
The number of video views that reached 25% of the video's length, attributed within a 7-day click-through window.
video_p25_watched_actions.video_view.inline Metric
The number of video views where at least 25% of the video was watched, initiated directly from the ad content (inline).
video_p25_watched_actions_video_view Metric
The number of times your video ads were watched to 25% completion.
video_p50_watched_actions Metric
The total number of times a video was played at 50% of its length, including plays that skipped to this point.
video_p50_watched_actions.video_view Metric
The total count of video views that reached 50% of the video's length.
video_p50_watched_actions.video_view.1d_click Dimension
The number of video view actions where at least 50% of the video was watched, attributed to an ad click within 1 day.
video_p50_watched_actions.video_view.1d_view Dimension
The number of video views that reached 50% of the video's length, attributed within a 1-day view-through window.
video_p50_watched_actions.video_view.28d_click Metric
The number of video views that reached 50% of the video's length, attributed within a 28-day click-through window.
video_p50_watched_actions.video_view.7d_click Dimension
The number of video views that reached 50% of the video's length, attributed within a 7-day click-through window.
video_p50_watched_actions.video_view.inline Metric
The number of video views where at least 50% of the video was watched, initiated directly from the ad content (inline).
video_p50_watched_actions_video_view Metric
The number of times your video ads were watched to 50% completion.
video_p75_watched_actions Metric
The number of times a video was viewed for at least 75% of its length.
video_p75_watched_actions.video_view Metric
The number of times a video was viewed for at least 75% of its length.
video_p75_watched_actions.video_view.1d_click Dimension
The number of video view actions where at least 75% of the video was watched, attributed to an ad click within 1 day.
video_p75_watched_actions.video_view.1d_view Dimension
The number of times a video was viewed for at least 75% of its length, attributed within 1 day of viewing the ad.
video_p75_watched_actions.video_view.28d_click Metric
The number of times a video was viewed for at least 75% of its length, attributed within 28 days of clicking the ad.
video_p75_watched_actions.video_view.7d_click Dimension
The number of times a video was viewed for at least 75% of its length, attributed within 7 days of clicking the ad.
video_p75_watched_actions.video_view.inline Metric
The number of video views where at least 75% of the video was watched, initiated directly from the ad content (inline).
video_p75_watched_actions_video_view Metric
The number of times your video ads were watched to 75% completion.
video_p95_watched_actions Metric
The number of times a video was viewed for at least 95% of its length.
video_p95_watched_actions.video_view Metric
The number of times a video was viewed for at least 95% of its length.
video_p95_watched_actions.video_view.1d_view Metric
The number of times people watched 95% or more of your video ad, attributed to a 1-day view-through window.
video_p95_watched_actions.video_view.28d_click Metric
The number of times people watched 95% or more of your video ad, attributed to a 28-day click-through window.
video_p95_watched_actions.video_view.inline Metric
The number of times your video was played to at least 95% of its length.
video_play_actions Metric
The number of times a video ad was played.
video_play_actions.video_view Metric
The number of times a video ad was played.
video_play_actions.video_view.1d_click Metric
The number of times your video ad was played, attributed to a 1-day click-through window.
video_play_actions.video_view.1d_view Metric
The number of video view actions attributed to an ad within 1 day of a view.
video_play_actions.video_view.28d_click Metric
The number of times your video ad was played, attributed to a 28-day click-through window.
video_play_actions.video_view.7d_click Metric
The number of video view actions attributed to an ad within 7 days of a click.
video_play_actions.video_view.auto_play Metric
The number of times your video ad was played where the video auto-played, regardless of attribution window.
video_play_actions.video_view.click_to_play Metric
The number of times your video ad was played where the video was initiated by a click, regardless of attribution window.
video_play_actions.video_view.inline Metric
Number of times a video play was initiated directly on the ad platform (inline).
video_play_actions.video_view.total Metric
The total number of times your video ad was played, across all attribution windows.
video_play_actions_video_view Metric
The total number of times your video ads started playing.
video_play_curve_actions Metric
A video-play based curve graph illustrating the percentage of video plays that reached a given second.
video_play_curve_actions.video_view Dimension
The count of video view actions, categorized by video play curve statistics.
video_play_retention_0_to_15s_actions Metric
The number of times a video was played and watched for 0 to 15 seconds.
video_play_retention_20_to_60s_actions Metric
The number of times a video was played and watched for 20 to 60 seconds.
video_play_retention_graph_actions Metric
A graph illustrating the percentage of video plays that reached a given second.
video_starts Metric
The number of times your video ad began playing.
video_thruplay_watched_actions Metric
The number of times a video was played to completion, or for at least 15 seconds, whichever came first.
video_thruplay_watched_actions.video_view Metric
The number of times a video was played to completion, or for at least 15 seconds, whichever came first.
video_thruplay_watched_actions.video_view.1d_click Metric
The number of times your video ad was played to completion or for at least 15 seconds, attributed to a 1-day click-through window.
video_thruplay_watched_actions.video_view.1d_view Metric
The number of video thruplay (watched to completion or for a significant duration) view actions attributed to an ad within 1 day of a view.
video_thruplay_watched_actions.video_view.28d_click Metric
The number of times your video ad was played to completion or for at least 15 seconds, attributed to a 28-day click-through window.
video_thruplay_watched_actions.video_view.7d_click Metric
The number of video thruplay (watched to completion or for a significant duration) view actions attributed to an ad within 7 days of a click.
video_thruplay_watched_actions.video_view.auto_play Metric
The number of times your video ad was played to completion or for at least 15 seconds where the video auto-played, regardless of attribution window.
video_thruplay_watched_actions.video_view.click_to_play Metric
The number of times your video ad was played to completion or for at least 15 seconds where the video was initiated by a click, regardless of attribution window.
video_thruplay_watched_actions.video_view.inline Metric
Number of times a video was watched to completion or for at least 15 seconds, whichever came first, directly on the ad platform (inline).
video_thruplay_watched_actions.video_view.total Metric
The total number of times your video ad was played to completion or for at least 15 seconds, across all attribution windows.
video_time_watched_actions Metric
The total amount of time people spent watching video ads.
website_clicks Metric
The total number of clicks on your ad that led to an external website.
website_ctr Metric
The Click-Through Rate for website links.
website_ctr.link_click Metric
The Click-Through Rate measured by the number of clicks on ad links to website destinations.
website_purchase_roas Metric
The Return On Ad Spend (ROAS) generated from website purchases.
website_purchase_roas.offsite_conversion.fb_pixel_purchase Metric
The Return On Ad Spend (ROAS) generated from offsite purchases tracked by the Facebook Pixel.
website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_click Metric
The Return on Ad Spend (ROAS) for website purchases tracked via Facebook Pixel, attributed to an ad within a 1-day click-through window.
website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view Metric
The return on ad spend (ROAS) for website purchases, attributed to a 1-day view-through window, based on Facebook Pixel data.
website_purchase_roas.offsite_conversion.fb_pixel_purchase.28d_click Metric
The return on ad spend (ROAS) specifically for offsite website purchases tracked by the Facebook Pixel, attributed within 28 days of clicking the ad.
website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click Metric
Return on ad spend from website purchases tracked by the Facebook Pixel, attributed to a click on your ad within 7 days.