Facebook Ads: Most-used fields

The table below gives information about most-used fields that you can import from Facebook Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
APP_INSTALLS	actions.omni_app_install	Campaign objective focused on driving installations of a mobile application.	metric
Ad Country	Ad Country	The country where the people reached by the ad are located. This is based on information such as a person’s hometown, current city, and geographical location when they visit Meta.	dimension
Ad Format	Ad Format	The format of the advertisement (e.g., image, video, carousel).	dimension
Ad Group	Ad Group	A grouping of ads that share the same budget, schedule, bid, and targeting, also known as an Ad Set.	dimension
AddToCart	AddToCart	The number of times an item was added to a shopping cart, attributed to your ads. This metric represents a conversion event indicating user interest in a product.	metric
AddToCartValue	AddToCartValue	The total value generated from items added to shopping carts, attributed to your ads.	metric
Add_to_cart.7d_click	Add_to_cart.7d_click	The number of ‘Add to Cart’ actions attributed to a click on an ad within a 7-day click attribution window.	metric
All Conversions	All Conversions	The total count of all conversion events attributed to your ads.	metric
Aspect ratio	Aspect ratio	The ratio of the width to the height of the ad creative, influencing how it’s displayed across placements.	dimension
Audience Type	Audience Type	The classification or category of the audience targeted by the ad, such as custom or lookalike audiences.	dimension
BRAND_AWARENESS	estimated_ad_recallers	Campaign objective focused on increasing the awareness and recall of a brand among the target audience.	metric
Campaign ID	Campaign ID	The unique identifier for the ad campaign.	dimension
Campaign Name	Campaign Name	The name of the advertising campaign.	dimension
Complete_registration.7d_click	Complete_registration.7d_click	The number of ‘Complete Registration’ actions attributed to a click on an ad within a 7-day click attribution window.	metric
Cost Type	Cost Type	The type of bidding strategy or cost metric used for the ad (e.g., CPC, CPM, oCPM).	dimension
Creative type	Creative type	The format or type of the ad creative, such as image, video, or carousel.	dimension
Creative_Type	Creative_Type	The type of ad creative used (e.g., image, video, carousel).	dimension
Creative_Type_Adset	Creative_Type_Adset	The type of creative used within an ad set, such as image, video, or carousel.	dimension
Day	Day	The specific day of the month when the ad event or data occurred.	dimension
EVENT_RESPONSES	actions.rsvp	Campaign objective aimed at increasing user responses or RSVPs to an event.	metric
End Date	End Date	The end date of the ad campaign or ad set.	dimension
End_Date	End_Date	The end date for the ad campaign, ad set, or the reporting period.	dimension
End_Date_Adset	End_Date_Adset	The end date of the ad set’s schedule.	dimension
Engagements	Engagements	Total number of engagements with your ads, posts, or page.	dimension
Followers	Followers	The number of followers an Instagram account has, associated with the ad.	dimension
Format Size	Format Size	The dimensions or file size of the ad creative, such as image resolution or video file size.	dimension
LEAD_GENERATION	actions.lead	Campaign objective focused on collecting lead information from potential customers.	metric
LINK_CLICKS	actions.link_click	The total number of clicks on links within an advertisement that lead to a specific destination.	metric
Language	Language	The language targeted by the ad campaign or ad set.	dimension
Leads	Leads	Total number of lead generation conversions attributed to your ads.	dimension
MESSAGES	actions.onsite_conversion.messaging_conversation_started_7d	Campaign objective focused on initiating conversations through messaging platforms like Messenger.	metric
Market	Market	The geographical or demographic market targeted by the ad campaign.	dimension
Media Type	Media Type	The type of media used in the ad creative (e.g., image, video).	dimension
Medium	Medium		dimension
Month	Month	The specific month when the ad event or data occurred.	dimension
Month-Year	Month-Year	A time-based dimension representing the month and year of the ad performance data.	dimension
Network	Network	The advertising network where the ad was displayed, such as Facebook, Instagram, or Audience Network.	dimension
OFFER_CLAIMS	actions.receive_offer	Campaign objective for tracking the number of times users claim offers presented in an advertisement.	metric
PAGE_LIKES	actions.like	Campaign objective aimed at increasing the number of likes for a Facebook Page.	metric
POST_ENGAGEMENT	actions.post_engagement	Campaign objective focused on increasing interactions with a post, including likes, comments, and shares.	metric
PRODUCT_CATALOG_SALES	actions.purchase	Campaign objective designed to drive sales from a product catalog.	metric
Placement	Placement	The location where your ad was shown (e.g., Facebook News Feed, Instagram Stories, Audience Network).	dimension
Platform_Adset	Platform_Adset	The platform where ads within the ad set were displayed (e.g., Facebook, Instagram).	dimension
Post Engagement	Post Engagement	A campaign objective to drive engagement with a post, including reactions, comments, shares, and clicks.	metric
Publisher	Publisher	The entity or platform that displayed the ad to users.	dimension
Purchase.7d_click	Purchase.7d_click	The number of ‘Purchase’ actions attributed to a click on an ad within a 7-day click attribution window.	metric
ROAS	ROAS	Return on Ad Spend (ROAS) is a metric that shows how much revenue is generated for every dollar spent on advertising.	metric
Revenue	Revenue	The total monetary value generated from conversions. This is often derived from conversion values reported by ad campaigns.	metric
Served Impressions	Served Impressions	The total number of times your ad was displayed.	metric
Source_Platform	Source_Platform	The platform where the advertising action originated (e.g., Facebook, Instagram, Audience Network). This is a common breakdown field in ad insights.	dimension
Start Date	Start Date	The start date of the ad campaign or ad set.	dimension
Start_Date	Start_Date	The start date for the ad campaign, ad set, or the reporting period.	dimension
Start_Date_Adset	Start_Date_Adset	The start date of the ad set’s schedule.	dimension
Targeting	Targeting	A general description of the audience targeting criteria used for the ad set.	dimension
Targeting Category	Targeting Category	The category of audience targeting used (e.g., interests, demographics).	dimension
Targeting_Type	Targeting_Type	The type of audience targeting applied to an ad set (e.g., demographic, interest-based).	dimension
Thruplays	Thruplays	An optimization and billing option for video ads where advertisers pay for video plays that are completed or last at least 15 seconds.	metric
Time Period	Time Period	The time period for which the data is reported.	dimension
TotalPurchase	TotalPurchase	The total number of purchases made, attributed to your ads. This is a key conversion metric for sales performance.	metric
TotalPurchaseValue	TotalPurchaseValue	The total value of all purchases made, attributed to your ads.	metric
TotalRoas	TotalRoas	The total return on ad spend (ROAS) across all purchases or conversions attributed to your ads.	metric
URL_Destination	URL_Destination	The destination URL that users are directed to after clicking on an ad.	dimension
VIDEO_VIEWS	video_30_sec_watched_actions.video_view	The number of times a video was watched for at least 30 seconds, or its entire duration if shorter, attributed to your ads.	metric
Video Fully Played	Video Fully Played	Number of times your video ad was played to 100% completion.	metric
Video Length	Video Length	The duration of the video creative in the advertisement.	dimension
Video Played 25%	Video Played 25%	Number of times your video ad was played to at least 25% of its length.	metric
Video Played 50%	Video Played 50%	Number of times your video ad was played to at least 50% of its length.	metric
Video Played 75%	Video Played 75%	Number of times your video ad was played to at least 75% of its length.	metric
Video Views	Video Views	The total number of times your video ad was viewed.	metric
WeekAsDate	WeekAsDate	A time-based dimension representing the start date of the week for the ad performance data.	dimension
WeekNum	WeekNum	A time-based dimension representing the week number of the year for the ad performance data.	metric
Week_Number	Week_Number	The week number in which the ad event or data occurred.	dimension
Year	Year	The year in which the ad data was recorded.	metric
account_account_status	account_account_status	The current operational status of the advertising account.	dimension
account_amount_spent	account_amount_spent	The total monetary amount spent on advertising by this account.	dimension
account_balance	account_balance	The current outstanding balance or amount due for the ad account.	dimension
account_business_city	account_business_city	The city of the business associated with the ad account.	dimension
account_business_country_code	account_business_country_code	The country code of the business associated with the ad account.	dimension
account_business_id	account_business_id	The unique identifier for the business associated with the ad account.	dimension
account_business_name	account_business_name	The name of the business associated with the ad account.	dimension
account_currency	account_currency	The currency in which the ad account operates and reports financial metrics.	dimension
account_funding_source_details		Details about the funding source used for the ad account.	dimension
account_funding_source_details.coupons	account_funding_source_details.coupons	Information about coupons associated with the ad account’s funding source.	dimension
account_funding_source_details.display_string	account_funding_source_details.display_string	A human-readable string representing the details of the ad account’s funding source.	dimension
account_funding_source_details.id	account_funding_source_details.id	The unique identifier of the ad account’s funding source.	metric
account_funding_source_details.type	account_funding_source_details.type	The type of the ad account’s funding source (e.g., credit card).	dimension
account_id	account_id	The unique identification number for the advertising account.	dimension
account_name	account_name	The name assigned to the advertising account.	dimension
account_spend_cap	account_spend_cap	The maximum spending limit set for the advertising account.	dimension
account_timezone_id	account_timezone_id	The ID of the timezone configured for the ad account, affecting reporting timestamps.	dimension
account_timezone_name	account_timezone_name	The name of the timezone configured for the ad account, affecting reporting timestamps.	dimension
account_timezone_offset_hours_utc	account_timezone_offset_hours_utc	The UTC offset in hours for the timezone configured for the ad account, affecting reporting timestamps.	dimension
action_attribution_window	action_attribution_window	The timeframe (e.g., 1-day click, 7-day view) within which a user’s action is attributed to a specific advertisement.	dimension
action_carousel_card_name	action_carousel_card_name	The name of the specific carousel card with which people engaged after seeing your ad. This is used as an action breakdown to categorize results.	dimension
action_custom_name	action_custom_name	The name of a custom conversion action defined within the ad account.	dimension
action_destination	action_destination	The destination where people are directed after clicking on your ad, such as your Facebook Page, an external URL, or an app.	dimension
action_device	action_device	The type of device on which an action or conversion event occurred (e.g., Desktop, Mobile).	dimension
action_target_id	action_target_id	The ID of the destination where people go after clicking on your ad.	dimension
action_type	action_type	The specific category of action performed by a user, such as a link click or app install.	dimension
action_values	action_values	A list of values associated with different action types, often representing monetary value of conversions.	metric
action_values.add_payment_info	action_values.add_payment_info	The value associated with ‘add payment info’ events.	metric
action_values.add_payment_info.1d_click	action_values.add_payment_info.1d_click	The value of ‘add payment info’ events attributed within a 1-day click attribution window.	metric
action_values.add_payment_info.1d_view	action_values.add_payment_info.1d_view	The value of ‘add payment info’ events attributed within a 1-day view attribution window.	metric
action_values.add_payment_info.28d_click	action_values.add_payment_info.28d_click	The value of ‘add payment info’ events attributed within a 28-day click attribution window.	dimension
action_values.add_payment_info.7d_click	action_values.add_payment_info.7d_click	The value of ‘add payment info’ events attributed within a 7-day click attribution window.	metric
action_values.add_to_cart	action_values.add_to_cart	The value associated with ‘add to cart’ events.	metric
action_values.add_to_cart.1d_click	action_values.add_to_cart.1d_click	The value of ‘add to cart’ events attributed within a 1-day click attribution window.	metric
action_values.add_to_cart.1d_view	action_values.add_to_cart.1d_view	The monetary value of ‘add to cart’ actions attributed within 1 day of viewing the ad.	metric
action_values.add_to_cart.28d_click	action_values.add_to_cart.28d_click	The monetary value of ‘add to cart’ actions attributed within 28 days of an ad click.	metric
action_values.add_to_cart.7d_click	action_values.add_to_cart.7d_click	The monetary value of ‘add to cart’ actions attributed within 7 days of clicking the ad.	metric
action_values.add_to_wishlist	action_values.add_to_wishlist	The value associated with ‘add to wishlist’ events.	metric
action_values.add_to_wishlist.1d_click	action_values.add_to_wishlist.1d_click	The value of ‘add to wishlist’ events attributed within a 1-day click attribution window.	metric
action_values.add_to_wishlist.1d_view	action_values.add_to_wishlist.1d_view	The value of ‘add to wishlist’ events attributed within a 1-day view attribution window.	metric
action_values.add_to_wishlist.28d_click	action_values.add_to_wishlist.28d_click	The value of ‘add to wishlist’ events attributed within a 28-day click attribution window.	metric
action_values.add_to_wishlist.28d_view	action_values.add_to_wishlist.28d_view	The total value generated from add to wishlist events, attributed within a 28-day view window.	metric
action_values.add_to_wishlist.7d_click	action_values.add_to_wishlist.7d_click	The value of ‘add to wishlist’ events attributed within a 7-day click attribution window.	metric
action_values.add_to_wishlist.7d_view	action_values.add_to_wishlist.7d_view	The total value generated from add to wishlist events, attributed within a 7-day view window.	metric
action_values.app_custom_event	action_values.app_custom_event	The value associated with custom events defined and tracked within a mobile application.	dimension
action_values.app_engagement	action_values.app_engagement	The value associated with user engagement actions within a mobile application.	dimension
action_values.app_engagement.1d_click	action_values.app_engagement.1d_click	The total value of app engagement actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.app_engagement.1d_view	action_values.app_engagement.1d_view	The monetary value of app engagement actions attributed within 1 day of viewing the ad.	dimension
action_values.app_engagement.28d_click	action_values.app_engagement.28d_click	The estimated monetary value generated from app engagements, attributed within 28 days of clicking the ad.	dimension
action_values.app_engagement.7d_click	action_values.app_engagement.7d_click	The monetary value of app engagement actions attributed within 7 days of clicking the ad.	dimension
action_values.app_install	action_values.app_install	The value associated with mobile application installation events.	metric
action_values.app_install.1d_click	action_values.app_install.1d_click	The total value of app install actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.app_install.1d_view	action_values.app_install.1d_view	The monetary value of app install actions attributed within 1 day of viewing the ad.	dimension
action_values.app_install.28d_click	action_values.app_install.28d_click	The estimated monetary value generated from app installs, attributed within 28 days of clicking the ad.	dimension
action_values.app_install.7d_click	action_values.app_install.7d_click	The monetary value of app install actions attributed within 7 days of clicking the ad.	dimension
action_values.app_story	action_values.app_story	The monetary value generated from app story actions attributed to the ad.	metric
action_values.app_story.1d_click	action_values.app_story.1d_click	The total value of app story actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.app_story.1d_view	action_values.app_story.1d_view	The monetary value generated from app story actions, attributed within 1 day of viewing the ad.	dimension
action_values.app_story.28d_click	action_values.app_story.28d_click	The monetary value generated from app story actions, attributed within a 28-day click window.	dimension
action_values.app_story.7d_click	action_values.app_story.7d_click	The monetary value generated from app story actions, attributed within 7 days of clicking the ad.	dimension
action_values.app_use	action_values.app_use	The monetary value generated from app usage attributed to the ad.	metric
action_values.app_use.1d_click	action_values.app_use.1d_click	The total value of app use actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.app_use.1d_view	action_values.app_use.1d_view	The monetary value of app use actions attributed within 1 day of viewing the ad.	dimension
action_values.app_use.28d_click	action_values.app_use.28d_click	The monetary value generated from app use actions, attributed within a 28-day click window.	dimension
action_values.app_use.7d_click	action_values.app_use.7d_click	The monetary value of app use actions attributed within 7 days of clicking the ad.	dimension
action_values.checkin	action_values.checkin	The value associated with user check-in events.	metric
action_values.checkin.1d_click	action_values.checkin.1d_click	The total value of check-in actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.checkin.1d_view	action_values.checkin.1d_view	The monetary value generated from check-in actions, attributed within 1 day of viewing the ad.	dimension
action_values.checkin.28d_click	action_values.checkin.28d_click	The monetary value generated from check-in actions, attributed within a 28-day click window.	dimension
action_values.checkin.7d_click	action_values.checkin.7d_click	The monetary value generated from check-in actions, attributed within 7 days of clicking the ad.	dimension
action_values.comment	action_values.comment	The value associated with user comments on posts or ads.	metric
action_values.comment.1d_click	action_values.comment.1d_click	The total value of comment actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.comment.1d_view	action_values.comment.1d_view	The monetary value of comment actions attributed within 1 day of viewing the ad.	dimension
action_values.comment.28d_click	action_values.comment.28d_click	The estimated monetary value generated from comments on your ad, attributed within 28 days of clicking the ad.	dimension
action_values.comment.7d_click	action_values.comment.7d_click	The monetary value of comment actions attributed within 7 days of clicking the ad.	dimension
action_values.complete_registration	action_values.complete_registration	The value associated with users completing a registration process.	metric
action_values.complete_registration.1d_click	action_values.complete_registration.1d_click	The monetary value of complete registration events, attributed to a 1-day click-through window.	metric
action_values.complete_registration.1d_view	action_values.complete_registration.1d_view	The monetary value of complete registration actions attributed within 1 day of viewing the ad.	metric
action_values.complete_registration.28d_click	action_values.complete_registration.28d_click	The estimated monetary value generated from completed registrations, attributed within 28 days of clicking the ad.	dimension
action_values.complete_registration.28d_view	action_values.complete_registration.28d_view	The total value generated from complete registration events, attributed within a 28-day view window.	metric
action_values.complete_registration.7d_click	action_values.complete_registration.7d_click	The monetary value of complete registration actions attributed within 7 days of clicking the ad.	metric
action_values.complete_registration.7d_view	action_values.complete_registration.7d_view	The total value generated from complete registration events, attributed within a 7-day view window.	metric
action_values.credit_spent	action_values.credit_spent	The value of virtual or in-app credits spent by users.	metric
action_values.credit_spent.1d_click	action_values.credit_spent.1d_click	The total value of credit spent actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.credit_spent.1d_view	action_values.credit_spent.1d_view	The monetary value generated from credit spent actions, attributed within 1 day of viewing the ad.	dimension
action_values.credit_spent.28d_click	action_values.credit_spent.28d_click	The monetary value generated from spending credits, attributed within a 28-day click window.	dimension
action_values.credit_spent.7d_click	action_values.credit_spent.7d_click	The monetary value generated from credit spent actions, attributed within 7 days of clicking the ad.	dimension
action_values.full_view	action_values.full_view	The value associated with users completing a full view of an ad or content, such as an Instant Experience.	metric
action_values.full_view.1d_click	action_values.full_view.1d_click	The total value of full view actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.full_view.1d_view	action_values.full_view.1d_view	The monetary value generated from full view actions, attributed within 1 day of viewing the ad.	dimension
action_values.full_view.28d_click	action_values.full_view.28d_click	The monetary value generated from full view actions (e.g., full view of a creative), attributed within a 28-day click window.	dimension
action_values.full_view.7d_click	action_values.full_view.7d_click	The monetary value generated from full view actions, attributed within 7 days of clicking the ad.	dimension
action_values.games.plays	action_values.games.plays	The value associated with game plays or interactions within gaming applications.	metric
action_values.games.plays.1d_click	action_values.games.plays.1d_click	The total value of game plays actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.games.plays.1d_view	action_values.games.plays.1d_view	The monetary value of game plays attributed within 1 day of viewing the ad.	dimension
action_values.games.plays.28d_click	action_values.games.plays.28d_click	The monetary value generated from game play actions, attributed within a 28-day click window.	dimension
action_values.games.plays.7d_click	action_values.games.plays.7d_click	The monetary value of game plays attributed within 7 days of clicking the ad.	dimension
action_values.initiate_checkout	action_values.initiate_checkout	The value associated with users initiating a checkout process.	metric
action_values.initiate_checkout.1d_click	action_values.initiate_checkout.1d_click	The monetary value of ‘initiate checkout’ actions attributed within 1 day of an ad click.	metric
action_values.initiate_checkout.1d_view	action_values.initiate_checkout.1d_view	The monetary value of ‘initiate checkout’ actions attributed within 1 day of viewing the ad.	metric
action_values.initiate_checkout.28d_click	action_values.initiate_checkout.28d_click	The monetary value of ‘initiate checkout’ actions attributed within 28 days of an ad click.	metric
action_values.initiate_checkout.7d_click	action_values.initiate_checkout.7d_click	The monetary value of ‘initiate checkout’ actions attributed within 7 days of clicking the ad.	metric
action_values.instagram_profile_engagement	action_values.instagram_profile_engagement	The value associated with engagement actions on an Instagram profile, such as profile visits or interactions.	dimension
action_values.instagram_profile_engagement.1d_click	action_values.instagram_profile_engagement.1d_click	The total value of Instagram profile engagement actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.instagram_profile_engagement.1d_view	action_values.instagram_profile_engagement.1d_view	The monetary value of Instagram profile engagement actions attributed within 1 day of viewing the ad.	dimension
action_values.instagram_profile_engagement.28d_click	action_values.instagram_profile_engagement.28d_click	The estimated monetary value generated from Instagram profile engagements, attributed within 28 days of clicking the ad.	dimension
action_values.instagram_profile_engagement.7d_click	action_values.instagram_profile_engagement.7d_click	The monetary value of Instagram profile engagement actions attributed within 7 days of clicking the ad.	dimension
action_values.interactive_component_tap	action_values.interactive_component_tap	The value associated with taps on interactive components within an ad.	dimension
action_values.interactive_component_tap.1d_click	action_values.interactive_component_tap.1d_click	The total value of interactive component tap actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.interactive_component_tap.1d_view	action_values.interactive_component_tap.1d_view	The monetary value generated from interactive component tap actions, attributed within 1 day of viewing the ad.	dimension
action_values.interactive_component_tap.28d_click	action_values.interactive_component_tap.28d_click	The monetary value generated from interactive component tap actions, attributed within a 28-day click window.	dimension
action_values.interactive_component_tap.7d_click	action_values.interactive_component_tap.7d_click	The monetary value generated from interactive component tap actions, attributed within 7 days of clicking the ad.	dimension
action_values.landing_page_view	action_values.landing_page_view	The value associated with views of a landing page after an ad click.	metric
action_values.landing_page_view.1d_click	action_values.landing_page_view.1d_click	The total value of landing page view actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.landing_page_view.1d_view	action_values.landing_page_view.1d_view	The monetary value of landing page view actions attributed within 1 day of viewing the ad.	dimension
action_values.landing_page_view.28d_click	action_values.landing_page_view.28d_click	The estimated monetary value generated from landing page views, attributed within 28 days of clicking the ad.	dimension
action_values.landing_page_view.7d_click	action_values.landing_page_view.7d_click	The monetary value of landing page view actions attributed within 7 days of clicking the ad.	dimension
action_values.lead	action_values.lead	The value associated with lead generation events.	metric
action_values.lead.1d_click	action_values.lead.1d_click	The value of lead generation events attributed within a 1-day click attribution window.	metric
action_values.lead.1d_view	action_values.lead.1d_view	The value of lead generation events attributed within a 1-day view attribution window.	dimension
action_values.lead.28d_click	action_values.lead.28d_click	The value of lead generation events attributed within a 28-day click attribution window.	dimension
action_values.lead.7d_click	action_values.lead.7d_click	The value of lead generation events attributed within a 7-day click attribution window.	dimension
action_values.leadgen.other	action_values.leadgen.other	The value associated with other types of lead generation events not specifically categorized.	metric
action_values.leadgen.other.1d_click	action_values.leadgen.other.1d_click	The total value of other lead generation actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.leadgen.other.1d_view	action_values.leadgen.other.1d_view	The monetary value of other lead generation actions attributed within 1 day of viewing the ad.	dimension
action_values.leadgen.other.28d_click	action_values.leadgen.other.28d_click	The monetary value generated from other lead generation actions, attributed within a 28-day click window.	dimension
action_values.leadgen.other.7d_click	action_values.leadgen.other.7d_click	The monetary value of other lead generation actions attributed within 7 days of clicking the ad.	dimension
action_values.leadgen_grouped	action_values.leadgen_grouped	The aggregated value of lead generation actions.	metric
action_values.leadgen_grouped.1d_click	action_values.leadgen_grouped.1d_click	The total value of grouped lead generation actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.leadgen_grouped.1d_view	action_values.leadgen_grouped.1d_view	The monetary value of grouped lead generation actions attributed within 1 day of viewing the ad.	dimension
action_values.leadgen_grouped.28d_click	action_values.leadgen_grouped.28d_click	The monetary value generated from grouped lead generation actions, attributed within a 28-day click window.	dimension
action_values.leadgen_grouped.7d_click	action_values.leadgen_grouped.7d_click	The monetary value of grouped lead generation actions attributed within 7 days of clicking the ad.	dimension
action_values.like	action_values.like	The value associated with ‘like’ reactions on posts or ads.	metric
action_values.like.1d_click	action_values.like.1d_click	The total value of like actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.like.1d_view	action_values.like.1d_view	The monetary value of ‘like’ actions attributed within 1 day of viewing the ad.	dimension
action_values.like.28d_click	action_values.like.28d_click	The estimated monetary value generated from ‘like’ reactions on your ad, attributed within 28 days of clicking the ad.	dimension
action_values.like.7d_click	action_values.like.7d_click	The monetary value of ‘like’ actions attributed within 7 days of clicking the ad.	dimension
action_values.link_click	action_values.link_click	The value associated with clicks on links within an advertisement.	dimension
action_values.link_click.1d_click	action_values.link_click.1d_click	The total value of link click actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.link_click.1d_view	action_values.link_click.1d_view	The monetary value of link click actions attributed within 1 day of viewing the ad.	dimension
action_values.link_click.28d_click	action_values.link_click.28d_click	The estimated monetary value generated from link clicks on your ad, attributed within 28 days of clicking the ad.	dimension
action_values.link_click.7d_click	action_values.link_click.7d_click	The monetary value of link click actions attributed within 7 days of clicking the ad.	dimension
action_values.mention	action_values.mention	The monetary value generated from mentions attributed to the ad.	metric
action_values.mention.1d_click	action_values.mention.1d_click	The total value of mention actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.mention.1d_view	action_values.mention.1d_view	The total value generated from mentions within a 1-day view attribution window, attributed to ads.	dimension
action_values.mention.28d_click	action_values.mention.28d_click	The monetary value generated from mentions related to the ad, attributed within a 28-day click window.	dimension
action_values.mention.7d_click	action_values.mention.7d_click	The total value generated from mentions within a 7-day click attribution window, attributed to ads.	dimension
action_values.messenger.block	action_values.messenger.block	The value associated with users blocking a Messenger conversation.	metric
action_values.messenger.block.1d_click	action_values.messenger.block.1d_click	The total value of Messenger block actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.messenger.block.1d_view	action_values.messenger.block.1d_view	The monetary value generated from Messenger block actions, attributed within 1 day of viewing the ad.	dimension
action_values.messenger.block.28d_click	action_values.messenger.block.28d_click	The monetary value generated from users blocking a Messenger conversation, attributed within a 28-day click window.	dimension
action_values.messenger.block.7d_click	action_values.messenger.block.7d_click	The monetary value generated from Messenger block actions, attributed within 7 days of clicking the ad.	dimension
action_values.messenger.reply	action_values.messenger.reply	The value associated with replies in a Messenger conversation.	metric
action_values.messenger.reply.1d_click	action_values.messenger.reply.1d_click	The total value of Messenger reply actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.messenger.reply.1d_view	action_values.messenger.reply.1d_view	The monetary value generated from Messenger reply actions, attributed within 1 day of viewing the ad.	dimension
action_values.messenger.reply.28d_click	action_values.messenger.reply.28d_click	The monetary value generated from Messenger reply actions, attributed within a 28-day click window.	dimension
action_values.messenger.reply.7d_click	action_values.messenger.reply.7d_click	The monetary value generated from Messenger reply actions, attributed within 7 days of clicking the ad.	dimension
action_values.mobile_app_install	action_values.mobile_app_install	The value associated with mobile application installation events.	metric
action_values.mobile_app_install.1d_click	action_values.mobile_app_install.1d_click	The total value of mobile app install actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.mobile_app_install.1d_view	action_values.mobile_app_install.1d_view	The monetary value of mobile app install actions attributed within 1 day of viewing the ad.	dimension
action_values.mobile_app_install.28d_click	action_values.mobile_app_install.28d_click	The estimated monetary value generated from mobile app installs, attributed within 28 days of clicking the ad.	dimension
action_values.mobile_app_install.7d_click	action_values.mobile_app_install.7d_click	The monetary value of mobile app install actions attributed within 7 days of clicking the ad.	dimension
action_values.mobile_app_retention	action_values.mobile_app_retention	The value associated with retaining users within a mobile application over time.	metric
action_values.mobile_app_retention.1d_click	action_values.mobile_app_retention.1d_click	The total value of mobile app retention actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.mobile_app_retention.1d_view	action_values.mobile_app_retention.1d_view	The monetary value generated from mobile app retention events, attributed within 1 day of viewing the ad.	dimension
action_values.mobile_app_retention.28d_click	action_values.mobile_app_retention.28d_click	The monetary value generated from mobile app retention actions, attributed within a 28-day click window.	dimension
action_values.mobile_app_retention.7d_click	action_values.mobile_app_retention.7d_click	The monetary value generated from mobile app retention events, attributed within 7 days of clicking the ad.	dimension
action_values.mobile_app_roas	action_values.mobile_app_roas	The Return on Ad Spend (ROAS) from mobile app purchases.	dimension
action_values.mobile_app_roas.1d_click	action_values.mobile_app_roas.1d_click	The total value of mobile app return on ad spend (ROAS) actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.mobile_app_roas.1d_view	action_values.mobile_app_roas.1d_view	The Return On Ad Spend (ROAS) from mobile app actions attributed within 1 day of viewing the ad.	dimension
action_values.mobile_app_roas.28d_click	action_values.mobile_app_roas.28d_click	The estimated monetary value representing return on ad spend (ROAS) from mobile app actions, attributed within 28 days of clicking the ad.	dimension
action_values.mobile_app_roas.7d_click	action_values.mobile_app_roas.7d_click	The Return On Ad Spend (ROAS) from mobile app actions attributed within 7 days of clicking the ad.	dimension
action_values.new_mobile	action_values.new_mobile	The monetary value generated from new mobile app related actions attributed to the ad.	metric
action_values.new_mobile.1d_click	action_values.new_mobile.1d_click	The total value of new mobile actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.new_mobile.1d_view	action_values.new_mobile.1d_view	The total value generated from new mobile actions attributed within 1 day of viewing the ad.	dimension
action_values.new_mobile.28d_click	action_values.new_mobile.28d_click	The monetary value generated from new mobile-related actions, attributed within a 28-day click window.	dimension
action_values.new_mobile.7d_click	action_values.new_mobile.7d_click	The total value generated from new mobile actions attributed within 7 days of clicking the ad.	dimension
action_values.offline_conversion	action_values.offline_conversion	The monetary value generated from offline conversions.	metric
action_values.offline_conversion.lead	action_values.offline_conversion.lead	The total monetary value generated from offline lead conversions.	metric
action_values.offline_conversion.purchase.1d_click	action_values.offline_conversion.purchase.1d_click	The monetary value of offline purchase conversions, attributed within 1 day of a user clicking on your ad.	metric
action_values.offline_conversion.purchase.28d_click	action_values.offline_conversion.purchase.28d_click	The monetary value of offline purchases attributed to an ad click within a 28-day window.	metric
action_values.offsite_conversion	action_values.offsite_conversion	The aggregated value of conversion events occurring off of Meta platforms.	dimension
action_values.offsite_conversion.1d_click	action_values.offsite_conversion.1d_click	The total value of offsite conversion actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.offsite_conversion.1d_view	action_values.offsite_conversion.1d_view	The total value generated from all offsite conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.28d_click	action_values.offsite_conversion.28d_click	The estimated monetary value generated from all offsite conversions, attributed within 28 days of clicking the ad.	dimension
action_values.offsite_conversion.7d_click	action_values.offsite_conversion.7d_click	The total value generated from all offsite conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.add_to_cart	action_values.offsite_conversion.add_to_cart	The value of offsite ‘add to cart’ conversion events.	dimension
action_values.offsite_conversion.add_to_cart.1d_click	action_values.offsite_conversion.add_to_cart.1d_click	The total value of offsite ‘Add to Cart’ conversions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.offsite_conversion.add_to_cart.1d_view	action_values.offsite_conversion.add_to_cart.1d_view	The total value generated from offsite ‘add to cart’ conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.add_to_cart.28d_click	action_values.offsite_conversion.add_to_cart.28d_click	The estimated monetary value generated from offsite ‘add to cart’ conversions, attributed within 28 days of clicking the ad.	dimension
action_values.offsite_conversion.add_to_cart.7d_click	action_values.offsite_conversion.add_to_cart.7d_click	The total value generated from offsite ‘add to cart’ conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.checkout	action_values.offsite_conversion.checkout	The value of offsite ‘checkout’ conversion events.	metric
action_values.offsite_conversion.checkout.1d_click	action_values.offsite_conversion.checkout.1d_click	The total value of offsite ‘Checkout’ conversions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.offsite_conversion.checkout.1d_view	action_values.offsite_conversion.checkout.1d_view	The total value generated from offsite checkout conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.checkout.28d_click	action_values.offsite_conversion.checkout.28d_click	The estimated monetary value generated from offsite checkout conversions, attributed within 28 days of clicking the ad.	dimension
action_values.offsite_conversion.checkout.7d_click	action_values.offsite_conversion.checkout.7d_click	The total value generated from offsite checkout conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.custom	action_values.offsite_conversion.custom	The value of custom offsite conversion events defined by the advertiser.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info	action_values.offsite_conversion.fb_pixel_add_payment_info	The value of ‘add payment info’ events tracked by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_add_payment_info.1d_click	action_values.offsite_conversion.fb_pixel_add_payment_info.1d_click	The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 1-day click window.	metric
action_values.offsite_conversion.fb_pixel_add_payment_info.1d_view	action_values.offsite_conversion.fb_pixel_add_payment_info.1d_view	The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 1-day view window.	metric
action_values.offsite_conversion.fb_pixel_add_payment_info.28d_click	action_values.offsite_conversion.fb_pixel_add_payment_info.28d_click	The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 28-day click window.	dimension
action_values.offsite_conversion.fb_pixel_add_payment_info.7d_click	action_values.offsite_conversion.fb_pixel_add_payment_info.7d_click	The value of ‘add payment info’ events tracked by the Facebook Pixel, attributed within a 7-day click window.	metric
action_values.offsite_conversion.fb_pixel_add_to_cart	action_values.offsite_conversion.fb_pixel_add_to_cart	The value of ‘add to cart’ events tracked by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_add_to_cart.1d_click	action_values.offsite_conversion.fb_pixel_add_to_cart.1d_click	The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 1-day click window.	metric
action_values.offsite_conversion.fb_pixel_add_to_cart.1d_view	action_values.offsite_conversion.fb_pixel_add_to_cart.1d_view	The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 1-day view window.	metric
action_values.offsite_conversion.fb_pixel_add_to_cart.28d_click	action_values.offsite_conversion.fb_pixel_add_to_cart.28d_click	The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 28-day click window.	metric
action_values.offsite_conversion.fb_pixel_add_to_cart.7d_click	action_values.offsite_conversion.fb_pixel_add_to_cart.7d_click	The value of ‘add to cart’ events tracked by the Facebook Pixel, attributed within a 7-day click window.	metric
action_values.offsite_conversion.fb_pixel_add_to_wishlist	action_values.offsite_conversion.fb_pixel_add_to_wishlist	The value of ‘add to wishlist’ events tracked by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	The total value attributed to offsite “add to wishlist” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.	metric
action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	action_values.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	The total value generated from offsite ‘add to wishlist’ conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.	metric
action_values.offsite_conversion.fb_pixel_add_to_wishlist.28d_click	action_values.offsite_conversion.fb_pixel_add_to_wishlist.28d_click	The monetary value of ‘add to wishlist’ actions reported via Facebook Pixel, attributed within 28 days of an ad click.	metric
action_values.offsite_conversion.fb_pixel_add_to_wishlist.28d_view	action_values.offsite_conversion.fb_pixel_add_to_wishlist.28d_view	The total value generated from offsite add to wishlist events tracked by the Facebook Pixel, attributed within a 28-day view window.	metric
action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The total value generated from offsite ‘add to wishlist’ conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.	metric
action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_view	action_values.offsite_conversion.fb_pixel_add_to_wishlist.7d_view	The total value generated from offsite add to wishlist events tracked by the Facebook Pixel, attributed within a 7-day view window.	metric
action_values.offsite_conversion.fb_pixel_complete_registration	action_values.offsite_conversion.fb_pixel_complete_registration	The value of ‘complete registration’ events tracked by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_complete_registration.1d_click	action_values.offsite_conversion.fb_pixel_complete_registration.1d_click	The total value attributed to offsite “complete registration” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.	metric
action_values.offsite_conversion.fb_pixel_complete_registration.1d_view	action_values.offsite_conversion.fb_pixel_complete_registration.1d_view	The total value generated from offsite ‘complete registration’ conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.	metric
action_values.offsite_conversion.fb_pixel_complete_registration.28d_click	action_values.offsite_conversion.fb_pixel_complete_registration.28d_click	The estimated monetary value generated from offsite complete registrations tracked by the Facebook Pixel, attributed within 28 days of clicking the ad.	dimension
action_values.offsite_conversion.fb_pixel_complete_registration.28d_view	action_values.offsite_conversion.fb_pixel_complete_registration.28d_view	The total value generated from offsite complete registration events tracked by the Facebook Pixel, attributed within a 28-day view window.	metric
action_values.offsite_conversion.fb_pixel_complete_registration.7d_click	action_values.offsite_conversion.fb_pixel_complete_registration.7d_click	The total value generated from offsite ‘complete registration’ conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.	metric
action_values.offsite_conversion.fb_pixel_complete_registration.7d_view	action_values.offsite_conversion.fb_pixel_complete_registration.7d_view	The total value generated from offsite complete registration events tracked by the Facebook Pixel, attributed within a 7-day view window.	metric
action_values.offsite_conversion.fb_pixel_custom	action_values.offsite_conversion.fb_pixel_custom	The value of custom events tracked by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_initiate_checkout	action_values.offsite_conversion.fb_pixel_initiate_checkout	The value of ‘initiate checkout’ events tracked by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_click	action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_click	The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 1-day click window.	metric
action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_view	action_values.offsite_conversion.fb_pixel_initiate_checkout.1d_view	The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 1-day view window.	metric
action_values.offsite_conversion.fb_pixel_initiate_checkout.28d_click	action_values.offsite_conversion.fb_pixel_initiate_checkout.28d_click	The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 28-day click window.	metric
action_values.offsite_conversion.fb_pixel_initiate_checkout.7d_click	action_values.offsite_conversion.fb_pixel_initiate_checkout.7d_click	The value of ‘initiate checkout’ events tracked by the Facebook Pixel, attributed within a 7-day click window.	metric
action_values.offsite_conversion.fb_pixel_lead	action_values.offsite_conversion.fb_pixel_lead	The value of ‘lead’ events recorded by the Facebook Pixel, representing potential customer interest on a website.	metric
action_values.offsite_conversion.fb_pixel_lead.1d_click	action_values.offsite_conversion.fb_pixel_lead.1d_click	The total value attributed to offsite “lead” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.	metric
action_values.offsite_conversion.fb_pixel_lead.1d_view	action_values.offsite_conversion.fb_pixel_lead.1d_view	The total value generated from offsite lead conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.fb_pixel_lead.28d_click	action_values.offsite_conversion.fb_pixel_lead.28d_click	The monetary value of ‘lead’ actions reported via Facebook Pixel, attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.fb_pixel_lead.7d_click	action_values.offsite_conversion.fb_pixel_lead.7d_click	The total value generated from offsite lead conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.fb_pixel_purchase	action_values.offsite_conversion.fb_pixel_purchase	The monetary value of ‘purchase’ events recorded by the Facebook Pixel on a website.	metric
action_values.offsite_conversion.fb_pixel_purchase.1d_click	action_values.offsite_conversion.fb_pixel_purchase.1d_click	The monetary value of ‘purchase’ events attributed to an ad click within 1 day, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_purchase.1d_view	action_values.offsite_conversion.fb_pixel_purchase.1d_view	The monetary value of ‘purchase’ events attributed to an ad view within 1 day, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_purchase.28d_click	action_values.offsite_conversion.fb_pixel_purchase.28d_click	The monetary value of ‘purchase’ events attributed to an ad click within 28 days, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_purchase.7d_click	action_values.offsite_conversion.fb_pixel_purchase.7d_click	The monetary value of ‘purchase’ events attributed to an ad click within 7 days, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_search	action_values.offsite_conversion.fb_pixel_search	The value of ‘search’ events recorded by the Facebook Pixel, indicating when a visitor searches for something on a website.	metric
action_values.offsite_conversion.fb_pixel_search.1d_click	action_values.offsite_conversion.fb_pixel_search.1d_click	The total value attributed to offsite “search” conversions, tracked by the Facebook Pixel, that occurred within 1 day of someone clicking on the ad.	metric
action_values.offsite_conversion.fb_pixel_search.1d_view	action_values.offsite_conversion.fb_pixel_search.1d_view	The total value generated from offsite search conversions, tracked by Facebook Pixel, attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.fb_pixel_search.28d_click	action_values.offsite_conversion.fb_pixel_search.28d_click	The monetary value of ‘search’ actions reported via Facebook Pixel, attributed within 28 days of an ad click.	dimension
action_values.offsite_conversion.fb_pixel_search.7d_click	action_values.offsite_conversion.fb_pixel_search.7d_click	The total value generated from offsite search conversions, tracked by Facebook Pixel, attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.fb_pixel_view_content	action_values.offsite_conversion.fb_pixel_view_content	The value of ‘view content’ events recorded by the Facebook Pixel, indicating when a visitor views a product page or other content on a website.	metric
action_values.offsite_conversion.fb_pixel_view_content.1d_click	action_values.offsite_conversion.fb_pixel_view_content.1d_click	The value of ‘view content’ events attributed to an ad click within 1 day, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_view_content.1d_view	action_values.offsite_conversion.fb_pixel_view_content.1d_view	The value of ‘view content’ events attributed to an ad view within 1 day, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_view_content.28d_click	action_values.offsite_conversion.fb_pixel_view_content.28d_click	The value of ‘view content’ events attributed to an ad click within 28 days, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.fb_pixel_view_content.7d_click	action_values.offsite_conversion.fb_pixel_view_content.7d_click	The value of ‘view content’ events attributed to an ad click within 7 days, recorded by the Facebook Pixel.	metric
action_values.offsite_conversion.key_page_view	action_values.offsite_conversion.key_page_view	The monetary value generated from offsite key page views attributed to the ad.	metric
action_values.offsite_conversion.key_page_view.1d_click	action_values.offsite_conversion.key_page_view.1d_click	The total value of offsite ‘Key Page View’ conversions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.offsite_conversion.key_page_view.1d_view	action_values.offsite_conversion.key_page_view.1d_view	The total value generated from offsite key page view conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.key_page_view.28d_click	action_values.offsite_conversion.key_page_view.28d_click	The estimated monetary value generated from offsite key page views, attributed within 28 days of clicking the ad.	dimension
action_values.offsite_conversion.key_page_view.7d_click	action_values.offsite_conversion.key_page_view.7d_click	The total value generated from offsite key page view conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.lead	action_values.offsite_conversion.lead	The value of generic ‘lead’ events, representing potential customer interest, tracked as an offsite conversion via Facebook Pixel.	dimension
action_values.offsite_conversion.lead.1d_click	action_values.offsite_conversion.lead.1d_click	The total value of offsite ‘Lead’ conversions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.offsite_conversion.lead.1d_view	action_values.offsite_conversion.lead.1d_view	The total value generated from offsite lead conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.lead.28d_click	action_values.offsite_conversion.lead.28d_click	The estimated monetary value generated from offsite lead conversions, attributed within 28 days of clicking the ad.	dimension
action_values.offsite_conversion.lead.7d_click	action_values.offsite_conversion.lead.7d_click	The total value generated from offsite lead conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.other	action_values.offsite_conversion.other	The value of ‘other’ offsite conversion events, representing custom or uncategorized conversions tracked by the Facebook Pixel.	metric
action_values.offsite_conversion.other.1d_click	action_values.offsite_conversion.other.1d_click	The total value of other offsite conversion actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.offsite_conversion.other.1d_view	action_values.offsite_conversion.other.1d_view	The monetary value generated from other offsite conversion events, attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.other.28d_click	action_values.offsite_conversion.other.28d_click	The monetary value generated from other offsite conversion actions, attributed within a 28-day click window.	dimension
action_values.offsite_conversion.other.7d_click	action_values.offsite_conversion.other.7d_click	The monetary value generated from other offsite conversion events, attributed within 7 days of clicking the ad.	dimension
action_values.offsite_conversion.registration	action_values.offsite_conversion.registration	The value of ‘registration’ events, indicating when a user completes a signup or registration process, tracked as an offsite conversion via Facebook Pixel.	metric
action_values.offsite_conversion.registration.1d_click	action_values.offsite_conversion.registration.1d_click	The total value of offsite ‘Registration’ conversions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.offsite_conversion.registration.1d_view	action_values.offsite_conversion.registration.1d_view	The total value generated from offsite registration conversions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_conversion.registration.28d_click	action_values.offsite_conversion.registration.28d_click	The estimated monetary value generated from offsite registration conversions, attributed within 28 days of clicking the ad.	dimension
action_values.offsite_conversion.registration.7d_click	action_values.offsite_conversion.registration.7d_click	The total value generated from offsite registration conversions attributed within 7 days of clicking the ad.	dimension
action_values.offsite_engagement	action_values.offsite_engagement	The monetary value generated from offsite engagement attributed to the ad.	metric
action_values.offsite_engagement.1d_click	action_values.offsite_engagement.1d_click	The total value of offsite engagement actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.offsite_engagement.1d_view	action_values.offsite_engagement.1d_view	The total value generated from offsite engagement actions attributed within 1 day of viewing the ad.	dimension
action_values.offsite_engagement.28d_click	action_values.offsite_engagement.28d_click	The monetary value generated from offsite engagement actions, attributed within a 28-day click window.	dimension
action_values.offsite_engagement.7d_click	action_values.offsite_engagement.7d_click	The total value generated from offsite engagement actions attributed within 7 days of clicking the ad.	dimension
action_values.omni_achievement_unlocked	action_values.omni_achievement_unlocked	The value associated with ‘achievement unlocked’ events within an app, indicating a user milestone across various platforms (omnichannel).	dimension
action_values.omni_achievement_unlocked.1d_click	action_values.omni_achievement_unlocked.1d_click	The total value of omni achievement unlocked actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.omni_achievement_unlocked.1d_view	action_values.omni_achievement_unlocked.1d_view	The total value generated from ‘achievement unlocked’ actions across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_achievement_unlocked.28d_click	action_values.omni_achievement_unlocked.28d_click	The monetary value generated from omnichannel achievement unlocked actions, attributed within a 28-day click window.	dimension
action_values.omni_achievement_unlocked.7d_click	action_values.omni_achievement_unlocked.7d_click	The total value generated from ‘achievement unlocked’ actions across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_activate_app	action_values.omni_activate_app	The value of ‘app activation’ events, indicating when a user activates or launches a mobile application across various platforms (omnichannel).	dimension
action_values.omni_activate_app.1d_click	action_values.omni_activate_app.1d_click	The total value of omni app activation actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.omni_activate_app.1d_view	action_values.omni_activate_app.1d_view	The value of ‘app activation’ events attributed to an ad view within 1 day.	dimension
action_values.omni_activate_app.28d_click	action_values.omni_activate_app.28d_click	The monetary value generated from omnichannel app activation actions, attributed within a 28-day click window.	dimension
action_values.omni_activate_app.7d_click	action_values.omni_activate_app.7d_click	The value of ‘app activation’ events attributed to an ad click within 7 days.	dimension
action_values.omni_add_to_cart	action_values.omni_add_to_cart	The value of ‘add to cart’ events, indicating when a user adds an item to their shopping cart across various platforms (omnichannel).	metric
action_values.omni_add_to_cart.1d_click	action_values.omni_add_to_cart.1d_click	The value of ‘add to cart’ events attributed to an ad click within 1 day.	metric
action_values.omni_add_to_cart.1d_view	action_values.omni_add_to_cart.1d_view	The value of ‘add to cart’ events attributed to an ad view within 1 day.	metric
action_values.omni_add_to_cart.28d_click	action_values.omni_add_to_cart.28d_click	The value of ‘add to cart’ events attributed to an ad click within 28 days.	metric
action_values.omni_add_to_cart.7d_click	action_values.omni_add_to_cart.7d_click	The value of ‘add to cart’ events attributed to an ad click within 7 days.	metric
action_values.omni_add_to_wishlist	action_values.omni_add_to_wishlist	The monetary value of all add-to-wishlist events across various platforms (website, mobile app, offline).	metric
action_values.omni_add_to_wishlist.1d_click	action_values.omni_add_to_wishlist.1d_click	The total value generated from omnichannel ‘add to wishlist’ actions, attributed to an ad click within 1 day.	metric
action_values.omni_add_to_wishlist.1d_view	action_values.omni_add_to_wishlist.1d_view	The monetary value of add-to-wishlist events across various platforms, attributed to a 1-day view-through window.	metric
action_values.omni_add_to_wishlist.28d_click	action_values.omni_add_to_wishlist.28d_click	The total value generated from omni add to wishlist events, attributed within a 28-day click window.	metric
action_values.omni_add_to_wishlist.28d_view	action_values.omni_add_to_wishlist.28d_view	The total value generated from omni add to wishlist events, attributed within a 28-day view window.	metric
action_values.omni_add_to_wishlist.7d_click	action_values.omni_add_to_wishlist.7d_click	The monetary value of add-to-wishlist events across various platforms, attributed to a 7-day click-through window.	metric
action_values.omni_add_to_wishlist.7d_view	action_values.omni_add_to_wishlist.7d_view	The total value generated from omni add to wishlist events, attributed within a 7-day view window.	metric
action_values.omni_app_install	action_values.omni_app_install	The value of ‘app install’ events, indicating when a user installs a mobile application across various platforms (omnichannel).	dimension
action_values.omni_app_install.1d_click	action_values.omni_app_install.1d_click	The total value of omni app install actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.omni_app_install.1d_view	action_values.omni_app_install.1d_view	The total value generated from app installs across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_app_install.28d_click	action_values.omni_app_install.28d_click	The monetary value generated from omnichannel app install actions, attributed within a 28-day click window.	dimension
action_values.omni_app_install.7d_click	action_values.omni_app_install.7d_click	The total value generated from app installs across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_complete_registration	action_values.omni_complete_registration	The value of ‘complete registration’ events, indicating when a user finishes a signup or registration process across various platforms (omnichannel).	metric
action_values.omni_complete_registration.1d_click	action_values.omni_complete_registration.1d_click	The monetary value generated from omni-channel complete registration actions attributed to a 1-day click-through window.	metric
action_values.omni_complete_registration.1d_view	action_values.omni_complete_registration.1d_view	The value of ‘complete registration’ events attributed to an ad view within 1 day.	metric
action_values.omni_complete_registration.28d_click	action_values.omni_complete_registration.28d_click	The monetary value generated from omnichannel complete registration actions, attributed within a 28-day click window.	dimension
action_values.omni_complete_registration.28d_view	action_values.omni_complete_registration.28d_view	The total value generated from omni complete registration events, attributed within a 28-day view window.	metric
action_values.omni_complete_registration.7d_click	action_values.omni_complete_registration.7d_click	The total value generated from ‘complete registration’ actions across multiple platforms attributed within 7 days of clicking the ad.	metric
action_values.omni_complete_registration.7d_view	action_values.omni_complete_registration.7d_view	The total value generated from omni complete registration events, attributed within a 7-day view window.	metric
action_values.omni_custom	action_values.omni_custom	The value of custom events defined by the advertiser, tracked across various platforms (omnichannel).	dimension
action_values.omni_custom.1d_click	action_values.omni_custom.1d_click	The value of custom events attributed to an ad click within 1 day.	metric
action_values.omni_custom.1d_view	action_values.omni_custom.1d_view	The value of custom events attributed to an ad view within 1 day.	dimension
action_values.omni_custom.28d_click	action_values.omni_custom.28d_click	The monetary value generated from omnichannel custom actions, attributed within a 28-day click window.	dimension
action_values.omni_custom.28d_view	action_values.omni_custom.28d_view	The total value generated from omni custom events, attributed within a 28-day view window.	metric
action_values.omni_custom.7d_click	action_values.omni_custom.7d_click	The value of custom events attributed to an ad click within 7 days.	dimension
action_values.omni_custom.7d_view	action_values.omni_custom.7d_view	The total value generated from omni custom events, attributed within a 7-day view window.	metric
action_values.omni_initiated_checkout	action_values.omni_initiated_checkout	The value of ‘initiated checkout’ events, indicating when a user starts the checkout process across various platforms (omnichannel).	metric
action_values.omni_initiated_checkout.1d_click	action_values.omni_initiated_checkout.1d_click	The value of ‘initiated checkout’ events attributed to an ad click within 1 day.	metric
action_values.omni_initiated_checkout.1d_view	action_values.omni_initiated_checkout.1d_view	The value of ‘initiated checkout’ events attributed to an ad view within 1 day.	metric
action_values.omni_initiated_checkout.28d_click	action_values.omni_initiated_checkout.28d_click	The value of ‘initiated checkout’ events attributed to an ad click within 28 days.	metric
action_values.omni_initiated_checkout.7d_click	action_values.omni_initiated_checkout.7d_click	The value of ‘initiated checkout’ events attributed to an ad click within 7 days.	metric
action_values.omni_level_achieved	action_values.omni_level_achieved	The value of ‘level achieved’ events, indicating when a user reaches a new level within a game or app across various platforms (omnichannel).	dimension
action_values.omni_level_achieved.1d_click	action_values.omni_level_achieved.1d_click	The total value of omni level achieved actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.omni_level_achieved.1d_view	action_values.omni_level_achieved.1d_view	The total value generated from ‘level achieved’ actions across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_level_achieved.28d_click	action_values.omni_level_achieved.28d_click	The monetary value generated from omnichannel level achieved actions, attributed within a 28-day click window.	dimension
action_values.omni_level_achieved.7d_click	action_values.omni_level_achieved.7d_click	The total value generated from ‘level achieved’ actions across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_purchase	action_values.omni_purchase	The monetary value of ‘purchase’ events across various platforms (omnichannel).	metric
action_values.omni_purchase.1d_click	action_values.omni_purchase.1d_click	The monetary value of ‘purchase’ events attributed to an ad click within 1 day.	metric
action_values.omni_purchase.1d_view	action_values.omni_purchase.1d_view	The monetary value of ‘purchase’ events attributed to an ad view within 1 day.	metric
action_values.omni_purchase.28d_click	action_values.omni_purchase.28d_click	The monetary value of ‘purchase’ events attributed to an ad click within 28 days.	metric
action_values.omni_purchase.7d_click	action_values.omni_purchase.7d_click	The monetary value of ‘purchase’ events attributed to an ad click within 7 days.	metric
action_values.omni_purchase_EUR	action_values.omni_purchase_EUR	The monetary value of omni-channel purchases, expressed in Euros.	metric
action_values.omni_purchase_margin	action_values.omni_purchase_margin	The total monetary margin generated from omni-channel purchase actions.	metric
action_values.omni_purchase_margin.1d_view	action_values.omni_purchase_margin.1d_view	The total margin value of omni purchase actions attributed to an ad impression within a 1-day view attribution window.	metric
action_values.omni_purchase_margin.7d_click	action_values.omni_purchase_margin.7d_click	The total margin value of omni purchase actions attributed to a click on an ad within a 7-day click attribution window.	metric
action_values.omni_rate	action_values.omni_rate	The value of ‘rating’ events, indicating when a user rates content or an item within an app or platform across various platforms (omnichannel).	dimension
action_values.omni_rate.1d_click	action_values.omni_rate.1d_click	The total value of omni rating actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.omni_rate.1d_view	action_values.omni_rate.1d_view	The total value generated from ‘rate’ actions across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_rate.28d_click	action_values.omni_rate.28d_click	The monetary value generated from omnichannel rate actions, attributed within a 28-day click window.	dimension
action_values.omni_rate.7d_click	action_values.omni_rate.7d_click	The total value generated from ‘rate’ actions across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_search	action_values.omni_search	The value of ‘search’ events, indicating when a user performs a search across various platforms (omnichannel).	dimension
action_values.omni_search.1d_click	action_values.omni_search.1d_click	The value of ‘search’ events attributed to an ad click within 1 day.	metric
action_values.omni_search.1d_view	action_values.omni_search.1d_view	The value of ‘search’ events attributed to an ad view within 1 day.	dimension
action_values.omni_search.28d_click	action_values.omni_search.28d_click	The value of ‘search’ events attributed to an ad click within 28 days.	dimension
action_values.omni_search.7d_click	action_values.omni_search.7d_click	The value of ‘search’ events attributed to an ad click within 7 days.	dimension
action_values.omni_spend_credits	action_values.omni_spend_credits	The value of ‘spend credits’ events, indicating when a user spends virtual credits within an app or platform across various platforms (omnichannel).	dimension
action_values.omni_spend_credits.1d_click	action_values.omni_spend_credits.1d_click	The total value of omni spend credits actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.omni_spend_credits.1d_view	action_values.omni_spend_credits.1d_view	The total value generated from ‘spend credits’ actions across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_spend_credits.28d_click	action_values.omni_spend_credits.28d_click	The monetary value generated from omnichannel spend credits actions, attributed within a 28-day click window.	dimension
action_values.omni_spend_credits.7d_click	action_values.omni_spend_credits.7d_click	The total value generated from ‘spend credits’ actions across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_tutorial_completion	action_values.omni_tutorial_completion	The value of ‘tutorial completion’ events, indicating when a user finishes a tutorial within an app or platform across various platforms (omnichannel).	dimension
action_values.omni_tutorial_completion.1d_click	action_values.omni_tutorial_completion.1d_click	The total value of omni tutorial completion actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.omni_tutorial_completion.1d_view	action_values.omni_tutorial_completion.1d_view	The total value generated from ‘tutorial completion’ actions across multiple platforms attributed within 1 day of viewing the ad.	dimension
action_values.omni_tutorial_completion.28d_click	action_values.omni_tutorial_completion.28d_click	The monetary value generated from omnichannel tutorial completion actions, attributed within a 28-day click window.	dimension
action_values.omni_tutorial_completion.7d_click	action_values.omni_tutorial_completion.7d_click	The total value generated from ‘tutorial completion’ actions across multiple platforms attributed within 7 days of clicking the ad.	dimension
action_values.omni_view_content	action_values.omni_view_content	The value of ‘view content’ events, indicating when a user views content across various platforms (omnichannel).	metric
action_values.omni_view_content.1d_click	action_values.omni_view_content.1d_click	The value of ‘view content’ events attributed to an ad click within 1 day.	metric
action_values.omni_view_content.1d_view	action_values.omni_view_content.1d_view	The value of ‘view content’ events attributed to an ad view within 1 day.	metric
action_values.omni_view_content.28d_click	action_values.omni_view_content.28d_click	The value of ‘view content’ events attributed to an ad click within 28 days.	metric
action_values.omni_view_content.7d_click	action_values.omni_view_content.7d_click	The value of ‘view content’ events attributed to an ad click within 7 days.	metric
action_values.onsite_app_add_to_cart	action_values.onsite_app_add_to_cart	The value of ‘add to cart’ events occurring within an app directly on Facebook platforms (onsite).	dimension
action_values.onsite_app_add_to_cart.1d_click	action_values.onsite_app_add_to_cart.1d_click	The total value attributed to in-app “add to cart” conversions that occurred within 1 day of someone clicking on the ad.	metric
action_values.onsite_app_add_to_cart.1d_view	action_values.onsite_app_add_to_cart.1d_view	The total value generated from onsite app ‘add to cart’ actions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_app_add_to_cart.28d_click	action_values.onsite_app_add_to_cart.28d_click	The estimated monetary value generated from ‘add to cart’ actions within an onsite app, attributed within 28 days of clicking the ad.	dimension
action_values.onsite_app_add_to_cart.28d_view	action_values.onsite_app_add_to_cart.28d_view	The total value generated from onsite app add to cart events, attributed within a 28-day view window.	metric
action_values.onsite_app_add_to_cart.7d_click	action_values.onsite_app_add_to_cart.7d_click	The total value generated from onsite app ‘add to cart’ actions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_app_add_to_cart.7d_view	action_values.onsite_app_add_to_cart.7d_view	The total value generated from onsite app add to cart events, attributed within a 7-day view window.	metric
action_values.onsite_app_purchase	action_values.onsite_app_purchase	The monetary value of ‘purchase’ events occurring within an app directly on Facebook platforms (onsite).	metric
action_values.onsite_app_purchase.1d_click	action_values.onsite_app_purchase.1d_click	The total value attributed to in-app purchase conversions that occurred within 1 day of someone clicking on the ad.	metric
action_values.onsite_app_purchase.1d_view	action_values.onsite_app_purchase.1d_view	The total value generated from onsite app purchase conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_app_purchase.28d_click	action_values.onsite_app_purchase.28d_click	The estimated monetary value generated from purchases within an onsite app, attributed within 28 days of clicking the ad.	dimension
action_values.onsite_app_purchase.28d_view	action_values.onsite_app_purchase.28d_view	The total value generated from onsite app purchase events, attributed within a 28-day view window.	metric
action_values.onsite_app_purchase.7d_click	action_values.onsite_app_purchase.7d_click	The total value generated from onsite app purchase conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_app_purchase.7d_view	action_values.onsite_app_purchase.7d_view	The total value generated from onsite app purchase events, attributed within a 7-day view window.	metric
action_values.onsite_app_view_content	action_values.onsite_app_view_content	The value of ‘view content’ events occurring within an app directly on Facebook platforms (onsite).	dimension
action_values.onsite_app_view_content.1d_click	action_values.onsite_app_view_content.1d_click	The total value generated from onsite app content view events, attributed within a 1-day click window.	metric
action_values.onsite_app_view_content.1d_view	action_values.onsite_app_view_content.1d_view	The total value generated from onsite app ‘view content’ actions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_app_view_content.28d_click	action_values.onsite_app_view_content.28d_click	The estimated monetary value generated from content views within an onsite app, attributed within 28 days of clicking the ad.	dimension
action_values.onsite_app_view_content.7d_click	action_values.onsite_app_view_content.7d_click	The total value generated from onsite app ‘view content’ actions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_app_view_content.7d_view	action_values.onsite_app_view_content.7d_view	The total value generated from onsite app content view events, attributed within a 7-day view window.	metric
action_values.onsite_conversion	action_values.onsite_conversion	The aggregate value of all conversion actions that occur directly on Facebook or Instagram platforms.	metric
action_values.onsite_conversion.1d_click	action_values.onsite_conversion.1d_click	The total value of onsite conversion actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.onsite_conversion.1d_view	action_values.onsite_conversion.1d_view	The total value generated from all onsite conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.28d_click	action_values.onsite_conversion.28d_click	The estimated monetary value generated from all onsite conversions, attributed within 28 days of clicking the ad.	dimension
action_values.onsite_conversion.7d_click	action_values.onsite_conversion.7d_click	The total value generated from all onsite conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.add_to_cart	action_values.onsite_conversion.add_to_cart	The monetary value of onsite ‘add to cart’ events.	metric
action_values.onsite_conversion.add_to_cart.1d_view	action_values.onsite_conversion.add_to_cart.1d_view	The monetary value of onsite ‘add to cart’ events, attributed to an impression of your ad within 1 day.	metric
action_values.onsite_conversion.add_to_cart.7d_click	action_values.onsite_conversion.add_to_cart.7d_click	The monetary value of onsite ‘add to cart’ events, attributed to a click on your ad within 7 days.	metric
action_values.onsite_conversion.donate	action_values.onsite_conversion.donate	The total monetary value generated from onsite donation actions.	metric
action_values.onsite_conversion.flow_complete	action_values.onsite_conversion.flow_complete	The value of ‘flow complete’ events, indicating the completion of a multi-step process directly on Facebook or Instagram platforms.	metric
action_values.onsite_conversion.flow_complete.1d_click	action_values.onsite_conversion.flow_complete.1d_click	The total value of onsite conversion flow complete actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.onsite_conversion.flow_complete.1d_view	action_values.onsite_conversion.flow_complete.1d_view	The total value generated from onsite ‘flow complete’ conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.flow_complete.28d_click	action_values.onsite_conversion.flow_complete.28d_click	The estimated monetary value generated from flow completions as onsite conversions, attributed within 28 days of clicking the ad.	dimension
action_values.onsite_conversion.flow_complete.7d_click	action_values.onsite_conversion.flow_complete.7d_click	The total value generated from onsite ‘flow complete’ conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.initiate_checkout	action_values.onsite_conversion.initiate_checkout	The monetary value of onsite ‘initiate checkout’ events.	metric
action_values.onsite_conversion.initiate_checkout.1d_view	action_values.onsite_conversion.initiate_checkout.1d_view	The monetary value of onsite ‘initiate checkout’ events, attributed to an impression of your ad within 1 day.	metric
action_values.onsite_conversion.initiate_checkout.7d_click	action_values.onsite_conversion.initiate_checkout.7d_click	The total value generated from onsite conversion initiate checkout events, attributed within a 7-day click window.	metric
action_values.onsite_conversion.lead_grouped	action_values.onsite_conversion.lead_grouped	The monetary value generated from onsite lead conversion events, grouped, attributed to the ad.	metric
action_values.onsite_conversion.lead_grouped.1d_click	action_values.onsite_conversion.lead_grouped.1d_click	The total value of grouped onsite conversion lead actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.onsite_conversion.lead_grouped.1d_view	action_values.onsite_conversion.lead_grouped.1d_view	The total value generated from grouped onsite lead conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.lead_grouped.28d_click	action_values.onsite_conversion.lead_grouped.28d_click	The monetary value generated from grouped onsite conversion lead actions, attributed within a 28-day click window.	dimension
action_values.onsite_conversion.lead_grouped.7d_click	action_values.onsite_conversion.lead_grouped.7d_click	The total value generated from grouped onsite lead conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.messaging_block	action_values.onsite_conversion.messaging_block	The value of ‘messaging block’ events, indicating when a user blocks messages related to an ad or business directly on Facebook platforms.	metric
action_values.onsite_conversion.messaging_block.1d_click	action_values.onsite_conversion.messaging_block.1d_click	The total value of onsite conversion messaging block actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.onsite_conversion.messaging_block.1d_view	action_values.onsite_conversion.messaging_block.1d_view	The total value generated from onsite ‘messaging block’ conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.messaging_block.28d_click	action_values.onsite_conversion.messaging_block.28d_click	The monetary value generated from onsite conversion messaging block actions, attributed within a 28-day click window.	dimension
action_values.onsite_conversion.messaging_block.7d_click	action_values.onsite_conversion.messaging_block.7d_click	The total value generated from onsite ‘messaging block’ conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.messaging_conversation_started_7d	action_values.onsite_conversion.messaging_conversation_started_7d	The value of ‘messaging conversation started’ events attributed within 7 days, indicating when a user initiates a conversation directly on Facebook platforms.	metric
action_values.onsite_conversion.messaging_conversation_started_7d.1d_click	action_values.onsite_conversion.messaging_conversation_started_7d.1d_click	The total value of onsite conversion messaging conversation started (7-day window) actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.onsite_conversion.messaging_conversation_started_7d.1d_view	action_values.onsite_conversion.messaging_conversation_started_7d.1d_view	The total value generated from onsite messaging conversations started within 7 days, attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.messaging_conversation_started_7d.28d_click	action_values.onsite_conversion.messaging_conversation_started_7d.28d_click	The monetary value generated from onsite conversion messaging conversations started (7-day window), attributed within a 28-day click window.	dimension
action_values.onsite_conversion.messaging_conversation_started_7d.7d_click	action_values.onsite_conversion.messaging_conversation_started_7d.7d_click	The total value generated from onsite messaging conversations started within 7 days, attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.messaging_first_reply	action_values.onsite_conversion.messaging_first_reply	The value of ‘messaging first reply’ events, indicating when a user sends the first reply in a conversation directly on Facebook platforms.	metric
action_values.onsite_conversion.messaging_first_reply.1d_click	action_values.onsite_conversion.messaging_first_reply.1d_click	The total value of onsite conversion messaging first reply actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.onsite_conversion.messaging_first_reply.1d_view	action_values.onsite_conversion.messaging_first_reply.1d_view	The total value generated from onsite messaging first replies attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.messaging_first_reply.28d_click	action_values.onsite_conversion.messaging_first_reply.28d_click	The monetary value generated from onsite conversion messaging first reply actions, attributed within a 28-day click window.	dimension
action_values.onsite_conversion.messaging_first_reply.7d_click	action_values.onsite_conversion.messaging_first_reply.7d_click	The total value generated from onsite messaging first replies attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.messaging_reply	action_values.onsite_conversion.messaging_reply	The value of ‘messaging reply’ events, indicating when a user sends a reply in a conversation directly on Facebook platforms.	metric
action_values.onsite_conversion.messaging_reply.1d_click	action_values.onsite_conversion.messaging_reply.1d_click	The total value of onsite conversion messaging reply actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.onsite_conversion.messaging_reply.1d_view	action_values.onsite_conversion.messaging_reply.1d_view	The total value generated from onsite messaging replies attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.messaging_reply.28d_click	action_values.onsite_conversion.messaging_reply.28d_click	The monetary value generated from onsite conversion messaging reply actions, attributed within a 28-day click window.	dimension
action_values.onsite_conversion.messaging_reply.7d_click	action_values.onsite_conversion.messaging_reply.7d_click	The total value generated from onsite messaging replies attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.post_save	action_values.onsite_conversion.post_save	The value of ‘post save’ events, indicating when a user saves a post directly on Facebook or Instagram platforms.	dimension
action_values.onsite_conversion.post_save.1d_click	action_values.onsite_conversion.post_save.1d_click	The total value of onsite conversion post save actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.onsite_conversion.post_save.1d_view	action_values.onsite_conversion.post_save.1d_view	The total value generated from onsite ‘post save’ actions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.post_save.28d_click	action_values.onsite_conversion.post_save.28d_click	The total value generated from onsite post-save conversion events, attributed within a 28-day click window.	dimension
action_values.onsite_conversion.post_save.7d_click	action_values.onsite_conversion.post_save.7d_click	The total value generated from onsite ‘post save’ actions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.purchase	action_values.onsite_conversion.purchase	The monetary value of ‘purchase’ events occurring directly on Facebook or Instagram platforms.	metric
action_values.onsite_conversion.purchase.1d_click	action_values.onsite_conversion.purchase.1d_click	The total value of onsite conversion purchase actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.onsite_conversion.purchase.1d_view	action_values.onsite_conversion.purchase.1d_view	The total value generated from onsite purchase conversions attributed within 1 day of viewing the ad.	dimension
action_values.onsite_conversion.purchase.28d_click	action_values.onsite_conversion.purchase.28d_click	The estimated monetary value generated from purchases as onsite conversions, attributed within 28 days of clicking the ad.	dimension
action_values.onsite_conversion.purchase.28d_view	action_values.onsite_conversion.purchase.28d_view	The total value of onsite purchase conversions attributed to an ad impression within a 28-day view attribution window.	metric
action_values.onsite_conversion.purchase.7d_click	action_values.onsite_conversion.purchase.7d_click	The total value generated from onsite purchase conversions attributed within 7 days of clicking the ad.	dimension
action_values.onsite_conversion.purchase.7d_view	action_values.onsite_conversion.purchase.7d_view	The total value of onsite purchase conversions attributed to an ad impression within a 7-day view attribution window.	metric
action_values.onsite_web_add_to_cart	action_values.onsite_web_add_to_cart	The value of ‘add to cart’ actions on your website, as an onsite web event.	metric
action_values.onsite_web_add_to_cart.1d_click	action_values.onsite_web_add_to_cart.1d_click	The monetary value generated from onsite website add-to-cart events, attributed within 1 day of clicking the ad.	metric
action_values.onsite_web_add_to_cart.1d_view	action_values.onsite_web_add_to_cart.1d_view	The total value generated from onsite web ‘add to cart’ actions attributed within 1 day of viewing the ad.	metric
action_values.onsite_web_add_to_cart.28d_click	action_values.onsite_web_add_to_cart.28d_click	Total number of add-to-cart actions on an advertiser’s website, attributed to an ad click within 28 days.	dimension
action_values.onsite_web_add_to_cart.7d_click	action_values.onsite_web_add_to_cart.7d_click	The total value generated from onsite web ‘add to cart’ actions attributed within 7 days of clicking the ad.	metric
action_values.onsite_web_app_add_to_cart	action_values.onsite_web_app_add_to_cart	The value of ‘add to cart’ actions on your website or app, as an onsite web/app event.	metric
action_values.onsite_web_app_add_to_cart.1d_click	action_values.onsite_web_app_add_to_cart.1d_click	The monetary value generated from onsite add-to-cart events in web or app, attributed within 1 day of clicking the ad.	metric
action_values.onsite_web_app_add_to_cart.1d_view	action_values.onsite_web_app_add_to_cart.1d_view	The total value generated from onsite web and app ‘add to cart’ actions attributed within 1 day of viewing the ad.	metric
action_values.onsite_web_app_add_to_cart.28d_click	action_values.onsite_web_app_add_to_cart.28d_click	Total number of add-to-cart actions across an advertiser’s website or app, attributed to an ad click within 28 days.	dimension
action_values.onsite_web_app_add_to_cart.7d_click	action_values.onsite_web_app_add_to_cart.7d_click	The total value generated from onsite web and app ‘add to cart’ actions attributed within 7 days of clicking the ad.	metric
action_values.onsite_web_app_event	action_values.onsite_web_app_event	The monetary value generated from onsite web or app events attributed to the ad.	dimension
action_values.onsite_web_app_event.1d_click	action_values.onsite_web_app_event.1d_click	The total value of onsite web app event actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.onsite_web_app_event.1d_view	action_values.onsite_web_app_event.1d_view	The total value generated from onsite web and app events attributed within 1 day of viewing the ad.	dimension
action_values.onsite_web_app_event.28d_click	action_values.onsite_web_app_event.28d_click	The total value generated from onsite web app events, attributed within a 28-day click window.	dimension
action_values.onsite_web_app_event.7d_click	action_values.onsite_web_app_event.7d_click	The total value generated from onsite web and app events attributed within 7 days of clicking the ad.	dimension
action_values.onsite_web_app_purchase	action_values.onsite_web_app_purchase	The value of purchases on your website or app, as an onsite web/app event.	metric
action_values.onsite_web_app_purchase.1d_click	action_values.onsite_web_app_purchase.1d_click	The monetary value generated from onsite purchase events in web or app, attributed within 1 day of clicking the ad.	metric
action_values.onsite_web_app_purchase.1d_view	action_values.onsite_web_app_purchase.1d_view	The total value generated from onsite web and app purchase conversions attributed within 1 day of viewing the ad.	metric
action_values.onsite_web_app_purchase.28d_click	action_values.onsite_web_app_purchase.28d_click	Total number of purchase conversions across an advertiser’s website or app, attributed to an ad click within 28 days.	metric
action_values.onsite_web_app_purchase.7d_click	action_values.onsite_web_app_purchase.7d_click	The total value generated from onsite web and app purchase conversions attributed within 7 days of clicking the ad.	metric
action_values.onsite_web_app_view_content	action_values.onsite_web_app_view_content	The value associated with content views on your website or app, as an onsite web/app event.	metric
action_values.onsite_web_app_view_content.1d_click	action_values.onsite_web_app_view_content.1d_click	The monetary value generated from onsite content view events in web or app, attributed within 1 day of clicking the ad.	metric
action_values.onsite_web_app_view_content.1d_view	action_values.onsite_web_app_view_content.1d_view	The total value generated from onsite web and app ‘view content’ actions attributed within 1 day of viewing the ad.	metric
action_values.onsite_web_app_view_content.28d_click	action_values.onsite_web_app_view_content.28d_click	Total number of view content actions across an advertiser’s website or app, attributed to an ad click within 28 days.	dimension
action_values.onsite_web_app_view_content.7d_click	action_values.onsite_web_app_view_content.7d_click	The total value generated from onsite web and app ‘view content’ actions attributed within 7 days of clicking the ad.	metric
action_values.onsite_web_initiate_checkout	action_values.onsite_web_initiate_checkout	The number of times a user started the checkout process directly on the website, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.onsite_web_initiate_checkout.1d_click	action_values.onsite_web_initiate_checkout.1d_click	The total value generated from onsite web ‘initiate checkout’ actions, attributed to an ad click within 1 day.	metric
action_values.onsite_web_initiate_checkout.1d_view	action_values.onsite_web_initiate_checkout.1d_view	The value of ‘initiate checkout’ events on your website attributed to your ads, within 1 day of viewing the ad.	metric
action_values.onsite_web_initiate_checkout.28d_click	action_values.onsite_web_initiate_checkout.28d_click	The total value generated from onsite web ‘initiate checkout’ actions, attributed to an ad click within 28 days.	metric
action_values.onsite_web_initiate_checkout.7d_click	action_values.onsite_web_initiate_checkout.7d_click	The value of ‘initiate checkout’ events on your website attributed to your ads, within 7 days of clicking the ad.	metric
action_values.onsite_web_lead	action_values.onsite_web_lead	The monetary value of lead conversions that occurred directly on a Meta-owned website or form.	metric
action_values.onsite_web_lead.1d_click	action_values.onsite_web_lead.1d_click	The total value generated from onsite web lead events, attributed within a 1-day click window.	metric
action_values.onsite_web_lead.1d_view	action_values.onsite_web_lead.1d_view	The monetary value of onsite web lead conversions, attributed to a 1-day view-through window.	metric
action_values.onsite_web_lead.28d_click	action_values.onsite_web_lead.28d_click	The total value generated from onsite web lead events, attributed within a 28-day click window.	metric
action_values.onsite_web_lead.28d_view	action_values.onsite_web_lead.28d_view	The total value generated from onsite web lead events, attributed within a 28-day view window.	metric
action_values.onsite_web_lead.7d_click	action_values.onsite_web_lead.7d_click	The monetary value of onsite web lead conversions, attributed to a 7-day click-through window.	metric
action_values.onsite_web_lead.7d_view	action_values.onsite_web_lead.7d_view	The total value generated from onsite web lead events, attributed within a 7-day view window.	metric
action_values.onsite_web_purchase	action_values.onsite_web_purchase	The number of purchases made by a user directly on the website, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.onsite_web_purchase.1d_click	action_values.onsite_web_purchase.1d_click	The monetary value generated from onsite website purchase events, attributed within 1 day of clicking the ad.	metric
action_values.onsite_web_purchase.1d_view	action_values.onsite_web_purchase.1d_view	The total value generated from onsite web purchase conversions attributed within 1 day of viewing the ad.	metric
action_values.onsite_web_purchase.28d_click	action_values.onsite_web_purchase.28d_click	Total number of purchase conversions on an advertiser’s website, attributed to an ad click within 28 days.	metric
action_values.onsite_web_purchase.7d_click	action_values.onsite_web_purchase.7d_click	The total value generated from onsite web purchase conversions attributed within 7 days of clicking the ad.	metric
action_values.onsite_web_view_content	action_values.onsite_web_view_content	The number of times a user viewed content directly on the website, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.onsite_web_view_content.1d_click	action_values.onsite_web_view_content.1d_click	The monetary value generated from onsite website content view events, attributed within 1 day of clicking the ad.	metric
action_values.onsite_web_view_content.1d_view	action_values.onsite_web_view_content.1d_view	The total value generated from onsite web ‘view content’ actions attributed within 1 day of viewing the ad.	metric
action_values.onsite_web_view_content.28d_click	action_values.onsite_web_view_content.28d_click	Total number of view content actions on an advertiser’s website, attributed to an ad click within 28 days.	dimension
action_values.onsite_web_view_content.7d_click	action_values.onsite_web_view_content.7d_click	The total value generated from onsite web ‘view content’ actions attributed within 7 days of clicking the ad.	metric
action_values.outbound_click	action_values.outbound_click	The number of clicks on ad links that led to destinations outside of Meta-owned properties, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.outbound_click.1d_click	action_values.outbound_click.1d_click	The total value of outbound click actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.outbound_click.1d_view	action_values.outbound_click.1d_view	The total value generated from outbound clicks attributed within 1 day of viewing the ad.	dimension
action_values.outbound_click.28d_click	action_values.outbound_click.28d_click	The estimated monetary value generated from outbound clicks (clicks leading outside Facebook/Instagram), attributed within 28 days of clicking the ad.	dimension
action_values.outbound_click.7d_click	action_values.outbound_click.7d_click	The total value generated from outbound clicks attributed within 7 days of clicking the ad.	dimension
action_values.page_engagement	action_values.page_engagement	The number of times users engaged with a Facebook Page, such as likes, comments, shares, or other interactions, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.page_engagement.1d_click	action_values.page_engagement.1d_click	The total value of page engagement actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.page_engagement.1d_view	action_values.page_engagement.1d_view	The total value generated from page engagement actions attributed within 1 day of viewing the ad.	dimension
action_values.page_engagement.28d_click	action_values.page_engagement.28d_click	The total value generated from Facebook Page engagement events, attributed within a 28-day click window.	dimension
action_values.page_engagement.7d_click	action_values.page_engagement.7d_click	The total value generated from page engagement actions attributed within 7 days of clicking the ad.	dimension
action_values.page_story.1d_click	action_values.page_story.1d_click	The total value of page story actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.page_story.28d_click	action_values.page_story.28d_click	The total value generated from interactions with Facebook Page stories, attributed within a 28-day click window.	dimension
action_values.photo_view	action_values.photo_view	The monetary value generated from photo view actions attributed to the ad.	metric
action_values.photo_view.1d_click	action_values.photo_view.1d_click	The total value of photo view actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.photo_view.1d_view	action_values.photo_view.1d_view	The total value generated from photo view actions attributed within 1 day of viewing the ad.	dimension
action_values.photo_view.28d_click	action_values.photo_view.28d_click	The total value generated from photo view events, attributed within a 28-day click window.	dimension
action_values.photo_view.7d_click	action_values.photo_view.7d_click	The total value generated from photo view actions attributed within 7 days of clicking the ad.	dimension
action_values.post	action_values.post	The monetary value generated from post actions attributed to the ad.	metric
action_values.post.1d_click	action_values.post.1d_click	The total value of post actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.post.1d_view	action_values.post.1d_view	The total value generated from post actions attributed within 1 day of viewing the ad.	dimension
action_values.post.28d_click	action_values.post.28d_click	The total value generated from interactions with Facebook posts, attributed within a 28-day click window.	dimension
action_values.post.7d_click	action_values.post.7d_click	The total value generated from post actions attributed within 7 days of clicking the ad.	dimension
action_values.post_engagement	action_values.post_engagement	The number of times users engaged with an ad post, including reactions, comments, and shares, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.post_engagement.1d_click	action_values.post_engagement.1d_click	The total value of post engagement actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.post_engagement.1d_view	action_values.post_engagement.1d_view	The total value generated from post engagement actions attributed within 1 day of viewing the ad.	dimension
action_values.post_engagement.28d_click	action_values.post_engagement.28d_click	The estimated monetary value generated from post engagements, attributed within 28 days of clicking the ad.	dimension
action_values.post_engagement.7d_click	action_values.post_engagement.7d_click	The total value generated from post engagement actions attributed within 7 days of clicking the ad.	dimension
action_values.post_reaction	action_values.post_reaction	The number of reactions (like, love, haha, wow, sad, angry) to an ad post, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.post_reaction.1d_click	action_values.post_reaction.1d_click	The total value of post reaction actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.post_reaction.1d_view	action_values.post_reaction.1d_view	The total value generated from post reaction actions attributed within 1 day of viewing the ad.	dimension
action_values.post_reaction.28d_click	action_values.post_reaction.28d_click	The total value generated from post reactions (e.g., likes, loves, wows), attributed within a 28-day click window.	dimension
action_values.post_reaction.7d_click	action_values.post_reaction.7d_click	The total value generated from post reaction actions attributed within 7 days of clicking the ad.	dimension
action_values.post_story	action_values.post_story	The monetary value generated from post story actions attributed to the ad.	metric
action_values.post_story.1d_click	action_values.post_story.1d_click	The total value of post story actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.post_story.1d_view	action_values.post_story.1d_view	The total value generated from post story actions attributed within 1 day of viewing the ad.	dimension
action_values.post_story.28d_click	action_values.post_story.28d_click	The total value generated from interactions with post stories, attributed within a 28-day click window.	dimension
action_values.post_story.7d_click	action_values.post_story.7d_click	The total value generated from post story actions attributed within 7 days of clicking the ad.	dimension
action_values.purchase	action_values.purchase	The total number of purchases made by users, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.purchase.1d_click	action_values.purchase.1d_click	The total value attributed to purchase conversions that occurred within 1 day of someone clicking on the ad.	metric
action_values.purchase.1d_view	action_values.purchase.1d_view	The total value generated from purchase conversions attributed within 1 day of viewing the ad.	metric
action_values.purchase.28d_click	action_values.purchase.28d_click	Total number of purchase conversions, attributed to an ad click within 28 days.	metric
action_values.purchase.7d_click	action_values.purchase.7d_click	The total value generated from purchase conversions attributed within 7 days of clicking the ad.	metric
action_values.purchase_EUR	action_values.purchase_EUR	The monetary value of purchases, expressed in Euros.	metric
action_values.receive_offer	action_values.receive_offer	The monetary value generated from receive offer actions attributed to the ad.	metric
action_values.receive_offer.1d_click	action_values.receive_offer.1d_click	The total value of offer received actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.receive_offer.1d_view	action_values.receive_offer.1d_view	The total value generated from ‘receive offer’ actions attributed within 1 day of viewing the ad.	dimension
action_values.receive_offer.28d_click	action_values.receive_offer.28d_click	The total value generated from users receiving an offer, attributed within a 28-day click window.	dimension
action_values.receive_offer.7d_click	action_values.receive_offer.7d_click	The total value generated from ‘receive offer’ actions attributed within 7 days of clicking the ad.	dimension
action_values.rsvp	action_values.rsvp	The monetary value generated from RSVP actions attributed to the ad.	metric
action_values.rsvp.1d_click	action_values.rsvp.1d_click	The total value of RSVP actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.rsvp.1d_view	action_values.rsvp.1d_view	The total value generated from RSVP actions attributed within 1 day of viewing the ad.	dimension
action_values.rsvp.28d_click	action_values.rsvp.28d_click	The total value generated from event RSVP actions, attributed within a 28-day click window.	dimension
action_values.rsvp.7d_click	action_values.rsvp.7d_click	The total value generated from RSVP actions attributed within 7 days of clicking the ad.	dimension
action_values.search	action_values.search	The number of times users performed a search on the advertiser’s website or app, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.search.1d_click	action_values.search.1d_click	The monetary value generated from search actions attributed to a 1-day click-through window.	metric
action_values.search.1d_view	action_values.search.1d_view	The total value generated from search actions attributed within 1 day of viewing the ad.	dimension
action_values.search.28d_click	action_values.search.28d_click	Total number of search actions, attributed to an ad click within 28 days.	dimension
action_values.search.7d_click	action_values.search.7d_click	The total value generated from search actions attributed within 7 days of clicking the ad.	dimension
action_values.store_visit_with_dwell.1d_click	action_values.store_visit_with_dwell.1d_click	The total value of store visit with dwell time actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.store_visit_with_dwell.28d_click	action_values.store_visit_with_dwell.28d_click	The estimated monetary value generated from store visits with a specified dwell time, attributed within 28 days of clicking the ad.	dimension
action_values.submit_application_total	action_values.submit_application_total	The total monetary value generated from application submission actions attributed to the ad.	metric
action_values.submit_application_total.1d_click	action_values.submit_application_total.1d_click	The total value of application submission actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.submit_application_total.1d_view	action_values.submit_application_total.1d_view	The total value generated from all application submissions attributed within 1 day of viewing the ad.	dimension
action_values.submit_application_total.28d_click	action_values.submit_application_total.28d_click	The total value generated from application submissions (total across all platforms), attributed within a 28-day click window.	dimension
action_values.submit_application_total.7d_click	action_values.submit_application_total.7d_click	The total value generated from all application submissions attributed within 7 days of clicking the ad.	dimension
action_values.submit_application_website	action_values.submit_application_website	The monetary value generated from application submission actions completed on a website, attributed to the ad.	metric
action_values.submit_application_website.1d_click	action_values.submit_application_website.1d_click	The total value of website application submission actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.submit_application_website.1d_view	action_values.submit_application_website.1d_view	The total value generated from website application submissions attributed within 1 day of viewing the ad.	dimension
action_values.submit_application_website.28d_click	action_values.submit_application_website.28d_click	The total value generated from application submissions on the website, attributed within a 28-day click window.	dimension
action_values.submit_application_website.7d_click	action_values.submit_application_website.7d_click	The total value generated from website application submissions attributed within 7 days of clicking the ad.	dimension
action_values.subscribe	action_values.subscribe	The number of times users subscribed to a service, newsletter, or content, attributed to the ad campaign, usually within the default attribution window.	dimension
action_values.subscribe.1d_click	action_values.subscribe.1d_click	The total value of subscribe actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.subscribe.1d_view	action_values.subscribe.1d_view	The total value generated from subscribe actions attributed within 1 day of viewing the ad.	dimension
action_values.subscribe.28d_click	action_values.subscribe.28d_click	The total value generated from subscription events, attributed within a 28-day click window.	dimension
action_values.subscribe.7d_click	action_values.subscribe.7d_click	The total value generated from subscribe actions attributed within 7 days of clicking the ad.	dimension
action_values.tab_view	action_values.tab_view	The monetary value generated from tab view actions attributed to the ad.	metric
action_values.tab_view.1d_click	action_values.tab_view.1d_click	The total value of tab view actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.tab_view.1d_view	action_values.tab_view.1d_view	The total value generated from tab view actions attributed within 1 day of viewing the ad.	dimension
action_values.tab_view.28d_click	action_values.tab_view.28d_click	The total value generated from tab view events, attributed within a 28-day click window.	dimension
action_values.tab_view.7d_click	action_values.tab_view.7d_click	The total value generated from tab view actions attributed within 7 days of clicking the ad.	dimension
action_values.video_view	action_values.video_view	The number of times users viewed a video associated with the ad, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.video_view.1d_click	action_values.video_view.1d_click	The total value of video view actions attributed to a click on an ad within a 1-day click attribution window.	dimension
action_values.video_view.1d_view	action_values.video_view.1d_view	The total value generated from video view actions attributed within 1 day of viewing the ad.	dimension
action_values.video_view.28d_click	action_values.video_view.28d_click	The total value generated from video view events, attributed within a 28-day click window.	dimension
action_values.video_view.7d_click	action_values.video_view.7d_click	The total value generated from video view actions attributed within 7 days of clicking the ad.	dimension
action_values.view_content	action_values.view_content	The number of times users viewed content on an advertiser’s website or app, attributed to the ad campaign, usually within the default attribution window.	metric
action_values.view_content.1d_click	action_values.view_content.1d_click	The total value attributed to “view content” actions that occurred within 1 day of someone clicking on the ad.	metric
action_values.view_content.1d_view	action_values.view_content.1d_view	The total value generated from ‘view content’ actions attributed within 1 day of viewing the ad.	metric
action_values.view_content.28d_click	action_values.view_content.28d_click	Total number of view content actions, attributed to an ad click within 28 days.	dimension
action_values.view_content.7d_click	action_values.view_content.7d_click	The total value generated from ‘view content’ actions attributed within 7 days of clicking the ad.	metric
action_values.web_app_in_store_purchase	action_values.web_app_in_store_purchase	The total value of web or app-initiated in-store purchase conversions attributed to your ads.	metric
action_values.web_app_in_store_purchase.1d_click	action_values.web_app_in_store_purchase.1d_click	The total value generated from web or app ‘in-store purchase’ actions, attributed to an ad click within 1 day.	metric
action_values.web_app_in_store_purchase.1d_view	action_values.web_app_in_store_purchase.1d_view	The total value generated from in-store purchases initiated via web or app, attributed within 1 day of viewing the ad.	metric
action_values.web_app_in_store_purchase.28d_click	action_values.web_app_in_store_purchase.28d_click	The total value generated from web or app ‘in-store purchase’ actions, attributed to an ad click within 28 days.	metric
action_values.web_app_in_store_purchase.7d_click	action_values.web_app_in_store_purchase.7d_click	The total value generated from in-store purchases initiated via web or app, attributed within 7 days of clicking the ad.	metric
action_values.web_in_store_purchase	action_values.web_in_store_purchase	The total value of web-to-in-store purchase conversions attributed to your ads.	metric
action_values.web_in_store_purchase.1d_click	action_values.web_in_store_purchase.1d_click	The monetary value generated from in-store purchase events initiated from the web, attributed within 1 day of clicking the ad.	metric
action_values.web_in_store_purchase.1d_view	action_values.web_in_store_purchase.1d_view	The total value generated from in-store purchases initiated via web, attributed within 1 day of viewing the ad.	metric
action_values.web_in_store_purchase.28d_click	action_values.web_in_store_purchase.28d_click	The total value generated from web ‘in-store purchase’ actions, attributed to an ad click within 28 days.	metric
action_values.web_in_store_purchase.7d_click	action_values.web_in_store_purchase.7d_click	The total value generated from in-store purchases initiated via web, attributed within 7 days of clicking the ad.	metric
action_values_offsite_conversion_custom	action_values_offsite_conversion_custom	The total value of custom offsite conversion actions.	dimension
action_video_type	action_video_type	The type of video action (e.g., video views at different percentages).	dimension
actions	actions	The total number of actions Accounts Center accounts took that are attributed to your ads, including engagement, clicks, or conversions.	metric
actions.action_device	actions.action_device	The device on which specific actions were performed.	dimension
actions.add_payment_info	actions.add_payment_info	The number of times users added payment information during a checkout flow, attributed to the ad campaign.	metric
actions.add_payment_info.1d_click	actions.add_payment_info.1d_click	The number of times users added payment information within 1 day of clicking an ad.	metric
actions.add_payment_info.1d_view	actions.add_payment_info.1d_view	The number of times users added payment information within 1 day of viewing an ad without clicking.	metric
actions.add_payment_info.28d_click	actions.add_payment_info.28d_click	The number of times users added payment information within 28 days of clicking an ad.	metric
actions.add_payment_info.7d_click	actions.add_payment_info.7d_click	The number of times users added payment information within 7 days of clicking an ad.	metric
actions.add_to_cart	actions.add_to_cart	The number of times users added an item to a shopping cart, attributed to the ad campaign.	metric
actions.add_to_cart.1d_click	actions.add_to_cart.1d_click	The number of times users added an item to a shopping cart within 1 day of clicking an ad.	metric
actions.add_to_cart.1d_view	actions.add_to_cart.1d_view	The number of times users added an item to a shopping cart within 1 day of viewing an ad without clicking.	metric
actions.add_to_cart.28d_click	actions.add_to_cart.28d_click	The number of times users added an item to a shopping cart within 28 days of clicking an ad.	metric
actions.add_to_cart.7d_click	actions.add_to_cart.7d_click	The total number of ‘add to cart’ actions attributed within 7 days of clicking the ad.	metric
actions.add_to_wishlist	actions.add_to_wishlist	The number of times users added an item to a wishlist, attributed to the ad campaign.	metric
actions.add_to_wishlist.1d_click	actions.add_to_wishlist.1d_click	The number of times users added an item to a wishlist within 1 day of clicking an ad.	metric
actions.add_to_wishlist.1d_view	actions.add_to_wishlist.1d_view	The number of times users added an item to a wishlist within 1 day of viewing an ad without clicking.	metric
actions.add_to_wishlist.28d_click	actions.add_to_wishlist.28d_click	The number of times users added an item to a wishlist within 28 days of clicking an ad.	metric
actions.add_to_wishlist.7d_click	actions.add_to_wishlist.7d_click	The number of times users added an item to a wishlist within 7 days of clicking an ad.	metric
actions.android_smartphone.comment	actions.android_smartphone.comment	Total comments on Android smartphones attributed to your ads.	metric
actions.android_smartphone.comment.7d_click	actions.android_smartphone.comment.7d_click	Total comments on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.android_smartphone.link_click	actions.android_smartphone.link_click	Total link clicks on Android smartphones attributed to your ads.	metric
actions.android_smartphone.link_click.7d_click	actions.android_smartphone.link_click.7d_click	Total link clicks on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.android_smartphone.onsite_conversion.post_save	actions.android_smartphone.onsite_conversion.post_save	Total times a post was saved on Android smartphones attributed to your ads. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
actions.android_smartphone.onsite_conversion.post_save.7d_click	actions.android_smartphone.onsite_conversion.post_save.7d_click	Total times a post was saved on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
actions.android_smartphone.page_engagement	actions.android_smartphone.page_engagement	Total engagements with your page on Android smartphones attributed to your ads.	metric
actions.android_smartphone.page_engagement.7d_click	actions.android_smartphone.page_engagement.7d_click	Total engagements with your page on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.android_smartphone.photo_view	actions.android_smartphone.photo_view	Total photo views on Android smartphones attributed to your ads.	metric
actions.android_smartphone.photo_view.7d_click	actions.android_smartphone.photo_view.7d_click	Total photo views on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.android_smartphone.post_engagement	actions.android_smartphone.post_engagement	Total engagements with your posts on Android smartphones attributed to your ads. This includes reactions, comments, shares, and clicks on the post.	metric
actions.android_smartphone.post_engagement.7d_click	actions.android_smartphone.post_engagement.7d_click	Total post engagements on Android smartphones, attributed to a click within a 7-day window. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.android_smartphone.post_reaction	actions.android_smartphone.post_reaction	Total reactions (e.g., Like, Love, Haha) to posts on Android smartphones.	metric
actions.android_smartphone.post_reaction.7d_click	actions.android_smartphone.post_reaction.7d_click	Total reactions to posts on Android smartphones, attributed to a click within a 7-day window.	metric
actions.android_smartphone.video_view	actions.android_smartphone.video_view	Total video views on Android smartphones, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.android_smartphone.video_view.7d_click	actions.android_smartphone.video_view.7d_click	Total video views on Android smartphones, attributed to a click within a 7-day window, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.android_smartphone.{NUM}.comment	actions.android_smartphone.{NUM}.comment	Total comments on Android smartphones attributed to your ads.	metric
actions.android_smartphone.{NUM}.comment.7d_click	actions.android_smartphone.{NUM}.comment.7d_click	Total comments on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.android_smartphone.{NUM}.link_click	actions.android_smartphone.{NUM}.link_click	Total link clicks on Android smartphones attributed to your ads.	metric
actions.android_smartphone.{NUM}.link_click.7d_click	actions.android_smartphone.{NUM}.link_click.7d_click	Total link clicks on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.android_smartphone.{NUM}.onsite_conversion.post_save	actions.android_smartphone.{NUM}.onsite_conversion.post_save	Total times a post was saved on Android smartphones attributed to your ads. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
actions.android_smartphone.{NUM}.onsite_conversion.post_save.7d_click	actions.android_smartphone.{NUM}.onsite_conversion.post_save.7d_click	Total times a post was saved on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
actions.android_smartphone.{NUM}.page_engagement	actions.android_smartphone.{NUM}.page_engagement	Total engagements with your page on Android smartphones attributed to your ads.	metric
actions.android_smartphone.{NUM}.page_engagement.7d_click	actions.android_smartphone.{NUM}.page_engagement.7d_click	Total engagements with your page on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.android_smartphone.{NUM}.photo_view	actions.android_smartphone.{NUM}.photo_view	Total photo views on Android smartphones attributed to your ads.	metric
actions.android_smartphone.{NUM}.photo_view.7d_click	actions.android_smartphone.{NUM}.photo_view.7d_click	Total photo views on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.android_smartphone.{NUM}.post_engagement	actions.android_smartphone.{NUM}.post_engagement	Total engagements with your posts on Android smartphones attributed to your ads. This includes reactions, comments, shares, and clicks on the post.	metric
actions.android_smartphone.{NUM}.post_engagement.7d_click	actions.android_smartphone.{NUM}.post_engagement.7d_click	Total engagements with your posts on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.android_smartphone.{NUM}.post_reaction	actions.android_smartphone.{NUM}.post_reaction	Total reactions (e.g., likes, loves, wows) to your posts on Android smartphones attributed to your ads.	metric
actions.android_smartphone.{NUM}.post_reaction.7d_click	actions.android_smartphone.{NUM}.post_reaction.7d_click	Total reactions (e.g., likes, loves, wows) to your posts on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.android_smartphone.{NUM}.video_view	actions.android_smartphone.{NUM}.video_view	Total video views on Android smartphones attributed to your ads.	metric
actions.android_smartphone.{NUM}.video_view.7d_click	actions.android_smartphone.{NUM}.video_view.7d_click	Total video views on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.android_tablet.link_click	actions.android_tablet.link_click	Total clicks on links on Android tablets.	metric
actions.android_tablet.link_click.7d_click	actions.android_tablet.link_click.7d_click	Total clicks on links on Android tablets, attributed to a click within a 7-day window.	metric
actions.android_tablet.page_engagement	actions.android_tablet.page_engagement	Total engagements with a Page on Android tablets. Page engagement includes visits or interactions with content or ads.	metric
actions.android_tablet.page_engagement.7d_click	actions.android_tablet.page_engagement.7d_click	Total engagements with a Page on Android tablets, attributed to a click within a 7-day window. Page engagement includes visits or interactions with content or ads.	metric
actions.android_tablet.post_engagement	actions.android_tablet.post_engagement	Total post engagements on Android tablets. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.android_tablet.post_engagement.7d_click	actions.android_tablet.post_engagement.7d_click	Total post engagements on Android tablets, attributed to a click within a 7-day window. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.android_tablet.video_view	actions.android_tablet.video_view	Total video views on Android tablets, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.android_tablet.video_view.7d_click	actions.android_tablet.video_view.7d_click	Total video views on Android tablets, attributed to a click within a 7-day window, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.android_tablet.{NUM}.link_click	actions.android_tablet.{NUM}.link_click	Total clicks on links on Android tablets, potentially associated with a specific identifier.	metric
actions.android_tablet.{NUM}.link_click.7d_click	actions.android_tablet.{NUM}.link_click.7d_click	Total clicks on links on Android tablets, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.android_tablet.{NUM}.page_engagement	actions.android_tablet.{NUM}.page_engagement	Total engagements with a Page on Android tablets, potentially associated with a specific identifier. Page engagement includes visits or interactions with content or ads.	metric
actions.android_tablet.{NUM}.page_engagement.7d_click	actions.android_tablet.{NUM}.page_engagement.7d_click	Total engagements with a Page on Android tablets, potentially associated with a specific identifier and attributed to a click within a 7-day window. Page engagement includes visits or interactions with content or ads.	metric
actions.android_tablet.{NUM}.post_engagement	actions.android_tablet.{NUM}.post_engagement	Total post engagements on Android tablets, potentially associated with a specific identifier. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.android_tablet.{NUM}.post_engagement.7d_click	actions.android_tablet.{NUM}.post_engagement.7d_click	Total post engagements on Android tablets, potentially associated with a specific identifier and attributed to a click within a 7-day window. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.android_tablet.{NUM}.video_view	actions.android_tablet.{NUM}.video_view	Total video views on Android tablets, potentially associated with a specific identifier, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.android_tablet.{NUM}.video_view.7d_click	actions.android_tablet.{NUM}.video_view.7d_click	Total video views on Android tablets, potentially associated with a specific identifier and attributed to a click within a 7-day window, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.app_custom_event	actions.app_custom_event	The number of custom events defined within a mobile application, attributed to the ad campaign.	dimension
actions.app_engagement	actions.app_engagement	The number of times users engaged with a mobile application, attributed to the ad campaign.	metric
actions.app_engagement.1d_click	actions.app_engagement.1d_click	The total number of app engagement events, attributed within a 1-day click window.	metric
actions.app_engagement.1d_view	actions.app_engagement.1d_view	The total number of app engagement actions attributed within 1 day of viewing the ad.	metric
actions.app_engagement.28d_click	actions.app_engagement.28d_click	The number of app engagements, attributed within 28 days of clicking the ad.	metric
actions.app_engagement.7d_click	actions.app_engagement.7d_click	The total number of app engagement actions attributed within 7 days of clicking the ad.	metric
actions.app_install	actions.app_install	The number of times a mobile application was installed after a user interacted with an ad.	dimension
actions.app_install.1d_click	actions.app_install.1d_click	The total number of app install events, attributed within a 1-day click window.	dimension
actions.app_install.1d_view	actions.app_install.1d_view	The number of app installs attributed to ads within 1 day of a person viewing the ad.	dimension
actions.app_install.28d_click	actions.app_install.28d_click	The number of app installs, attributed within 28 days of clicking the ad.	dimension
actions.app_install.7d_click	actions.app_install.7d_click	The number of app installs attributed to ads within 7 days of a person clicking the ad.	dimension
actions.app_site_visit	actions.app_site_visit	The number of visits to an app or website, attributed to your ads.	metric
actions.app_site_visit.1d_click	actions.app_site_visit.1d_click	The number of app or site visits attributed to a 1-day click-through window.	metric
actions.app_site_visit.28d_click	actions.app_site_visit.28d_click	The total number of app or website visit events, attributed within a 28-day click window.	metric
actions.app_site_visit.7d_click	actions.app_site_visit.7d_click	The number of visits to an app’s associated website attributed to ads within 7 days of a person clicking the ad.	metric
actions.app_store_visit	actions.app_store_visit	Number of visits to an app store attributed to your ads.	metric
actions.app_story	actions.app_story	The number of actions related to an app story (e.g., installs, engagements).	metric
actions.app_story.1d_click	actions.app_story.1d_click	The total number of app story interactions, attributed within a 1-day click window.	metric
actions.app_story.1d_view	actions.app_story.1d_view	The number of interactions with an app story attributed to ads within 1 day of a person viewing the ad.	metric
actions.app_story.28d_click	actions.app_story.28d_click	The total number of app story interactions, attributed within a 28-day click window.	metric
actions.app_story.7d_click	actions.app_story.7d_click	The number of interactions with an app story attributed to ads within 7 days of a person clicking the ad.	metric
actions.app_use	actions.app_use	The number of times an app was used, attributed to your ads.	metric
actions.app_use.1d_click	actions.app_use.1d_click	The total number of app usage events, attributed within a 1-day click window.	metric
actions.app_use.1d_view	actions.app_use.1d_view	The number of app uses attributed to ads within 1 day of a person viewing the ad.	metric
actions.app_use.28d_click	actions.app_use.28d_click	The total number of app usage events, attributed within a 28-day click window.	metric
actions.app_use.7d_click	actions.app_use.7d_click	The number of app uses attributed to ads within 7 days of a person clicking the ad.	metric
actions.attention_event	actions.attention_event	The number of actions categorized as an attention event, typically indicating a user’s focus on the ad.	metric
actions.call_confirm_grouped	actions.call_confirm_grouped	The number of call confirmation actions, grouped, attributed to the ad.	metric
actions.call_confirm_grouped.1d_click	actions.call_confirm_grouped.1d_click	The total number of grouped call confirms, attributed to an ad click within 1 day.	metric
actions.call_confirm_grouped.28d_click	actions.call_confirm_grouped.28d_click	The total number of grouped call confirm actions, attributed within a 28-day click window.	metric
actions.call_confirm_grouped.7d_click	actions.call_confirm_grouped.7d_click	The number of estimated call confirmation clicks, attributed to a 7-day click-through window.	metric
actions.checkin	actions.checkin	The number of check-ins attributed to your ads.	metric
actions.checkin.1d_click	actions.checkin.1d_click	The total number of check-in events, attributed within a 1-day click window.	metric
actions.checkin.1d_view	actions.checkin.1d_view	The number of check-ins attributed to ads within 1 day of a person viewing the ad.	metric
actions.checkin.28d_click	actions.checkin.28d_click	The total number of check-in events, attributed within a 28-day click window.	metric
actions.checkin.7d_click	actions.checkin.7d_click	The number of check-ins attributed to ads within 7 days of a person clicking the ad.	metric
actions.click_to_call_call_confirm	actions.click_to_call_call_confirm	The number of call confirmation events resulting from a click-to-call action, attributed to the ad.	metric
actions.click_to_call_call_confirm.1d_click	actions.click_to_call_call_confirm.1d_click	The total number of call confirms resulting from a click-to-call action, attributed to an ad click within 1 day.	metric
actions.click_to_call_call_confirm.28d_click	actions.click_to_call_call_confirm.28d_click	The total number of click-to-call confirm actions, attributed within a 28-day click window.	metric
actions.click_to_call_call_confirm.7d_click	actions.click_to_call_call_confirm.7d_click	The number of call confirmation clicks from click-to-call ads, attributed to a 7-day click-through window.	metric
actions.click_to_call_callback_request_submitted	actions.click_to_call_callback_request_submitted	The number of times a click-to-call callback request was submitted.	metric
actions.click_to_call_callback_request_submitted.7d_click	actions.click_to_call_callback_request_submitted.7d_click	The number of times a ‘click to call callback request’ was submitted, attributed within a 7-day click attribution window.	metric
actions.click_to_call_native_20s_call_connect	actions.click_to_call_native_20s_call_connect	The number of click-to-call actions leading to a native call connection lasting at least 20 seconds, attributed to the ad.	metric
actions.click_to_call_native_20s_call_connect.1d_click	actions.click_to_call_native_20s_call_connect.1d_click	The total number of native calls that connected for at least 20 seconds, attributed to an ad click within 1 day.	metric
actions.click_to_call_native_20s_call_connect.1d_view	actions.click_to_call_native_20s_call_connect.1d_view	The total number of native calls that connected for at least 20 seconds, attributed to an ad view within 1 day.	metric
actions.click_to_call_native_20s_call_connect.28d_click	actions.click_to_call_native_20s_call_connect.28d_click	The total number of native calls that connected for at least 20 seconds, attributed to an ad click within 28 days.	metric
actions.click_to_call_native_20s_call_connect.7d_click	actions.click_to_call_native_20s_call_connect.7d_click	Number of click-to-call actions from a native ad that resulted in a call connecting for at least 20 seconds, attributed to a click on your ad within 7 days.	metric
actions.click_to_call_native_20s_call_connect.7d_view	actions.click_to_call_native_20s_call_connect.7d_view	The total number of native click-to-call connections lasting at least 20 seconds, attributed within a 7-day view window.	metric
actions.click_to_call_native_60s_call_connect	actions.click_to_call_native_60s_call_connect	The number of click-to-call actions leading to a native call connection lasting at least 60 seconds, attributed to the ad.	metric
actions.click_to_call_native_60s_call_connect.1d_click	actions.click_to_call_native_60s_call_connect.1d_click	The total number of native calls that connected for at least 60 seconds, attributed to an ad click within 1 day.	metric
actions.click_to_call_native_60s_call_connect.1d_view	actions.click_to_call_native_60s_call_connect.1d_view	The number of click-to-call actions where a native call connected for 60 seconds or more, attributed within 1 day of someone viewing the ad.	metric
actions.click_to_call_native_60s_call_connect.28d_click	actions.click_to_call_native_60s_call_connect.28d_click	The total number of native calls that connected for at least 60 seconds, attributed to an ad click within 28 days.	metric
actions.click_to_call_native_60s_call_connect.7d_click	actions.click_to_call_native_60s_call_connect.7d_click	Number of click-to-call actions from a native ad that resulted in a call connecting for at least 60 seconds, attributed to a click on your ad within 7 days.	metric
actions.click_to_call_native_60s_call_connect.7d_view	actions.click_to_call_native_60s_call_connect.7d_view	The total number of native click-to-call connections lasting at least 60 seconds, attributed within a 7-day view window.	metric
actions.click_to_call_native_call_placed	actions.click_to_call_native_call_placed	The number of click-to-call actions resulting in a native call being placed, attributed to the ad.	metric
actions.click_to_call_native_call_placed.1d_click	actions.click_to_call_native_call_placed.1d_click	The total number of native calls placed, attributed to an ad click within 1 day.	metric
actions.click_to_call_native_call_placed.1d_view	actions.click_to_call_native_call_placed.1d_view	The total number of native calls placed, attributed to an ad view within 1 day.	metric
actions.click_to_call_native_call_placed.28d_click	actions.click_to_call_native_call_placed.28d_click	Number of times users initiated a native call after clicking on an ad, attributed within 28 days of the click.	metric
actions.click_to_call_native_call_placed.7d_click	actions.click_to_call_native_call_placed.7d_click	The number of native calls placed from click-to-call ads, attributed to a 7-day click-through window. (Only available in select countries).	metric
actions.click_to_call_native_call_placed.7d_view	actions.click_to_call_native_call_placed.7d_view	Number of times users initiated a native call after viewing an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.click_to_join_new_channel_member	actions.click_to_join_new_channel_member	Number of new channel members who joined by clicking on an ad.	metric
actions.click_to_join_new_channel_member.1d_view	actions.click_to_join_new_channel_member.1d_view	Number of new channel members who joined by clicking on an ad, attributed within 1 day of the view.	metric
actions.click_to_join_new_channel_member.7d_click	actions.click_to_join_new_channel_member.7d_click	The total number of clicks to join a new channel member, attributed within seven days of clicking the ad.	metric
actions.comment	actions.comment	The number of comments on an ad post or associated content, attributed to the ad campaign.	metric
actions.comment.1d_click	actions.comment.1d_click	The number of comments on an ad post within 1 day of clicking an ad.	metric
actions.comment.1d_view	actions.comment.1d_view	The number of comments on an ad or associated content attributed to ads within 1 day of a person viewing the ad.	metric
actions.comment.28d_click	actions.comment.28d_click	The number of comments on an ad post within 28 days of clicking an ad.	metric
actions.comment.7d_click	actions.comment.7d_click	The number of comments on an ad post within 7 days of clicking an ad.	metric
actions.comment.inline	actions.comment.inline	The number of comment actions made directly on the ad content (inline).	metric
actions.complete_registration	actions.complete_registration	The number of times users completed a registration process, attributed to the ad campaign.	metric
actions.complete_registration.1d_click	actions.complete_registration.1d_click	The number of times users completed a registration process within 1 day of clicking an ad.	metric
actions.complete_registration.1d_view	actions.complete_registration.1d_view	The number of times users completed a registration process within 1 day of viewing an ad without clicking.	metric
actions.complete_registration.28d_click	actions.complete_registration.28d_click	The number of times users completed a registration process within 28 days of clicking an ad.	metric
actions.complete_registration.7d_click	actions.complete_registration.7d_click	The number of completed registrations attributed to ads within 7 days of a person clicking the ad.	metric
actions.credit_spent	actions.credit_spent	The amount of credit spent, attributed to your ads.	metric
actions.credit_spent.1d_click	actions.credit_spent.1d_click	The total number of credits spent events, attributed within a 1-day click window.	metric
actions.credit_spent.1d_view	actions.credit_spent.1d_view	The amount of credits spent attributed to ads within 1 day of a person viewing the ad.	metric
actions.credit_spent.28d_click	actions.credit_spent.28d_click	The total number of credits spent events, attributed within a 28-day click window.	metric
actions.credit_spent.7d_click	actions.credit_spent.7d_click	The amount of credits spent attributed to ads within 7 days of a person clicking the ad.	metric
actions.desktop.link_click	actions.desktop.link_click	Total clicks on links on desktop devices.	metric
actions.desktop.link_click.7d_click	actions.desktop.link_click.7d_click	Total clicks on links on desktop devices, attributed to a click within a 7-day window.	metric
actions.desktop.page_engagement	actions.desktop.page_engagement	Total engagements with a Page on desktop devices. Page engagement includes visits or interactions with content or ads.	metric
actions.desktop.page_engagement.7d_click	actions.desktop.page_engagement.7d_click	Total engagements with a Page on desktop devices, attributed to a click within a 7-day window. Page engagement includes visits or interactions with content or ads.	metric
actions.desktop.photo_view	actions.desktop.photo_view	Total photo views on desktop devices.	metric
actions.desktop.photo_view.7d_click	actions.desktop.photo_view.7d_click	Total photo views on desktop devices, attributed to a click within a 7-day window.	metric
actions.desktop.post_engagement	actions.desktop.post_engagement	Total post engagements on desktop devices. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.desktop.post_engagement.7d_click	actions.desktop.post_engagement.7d_click	Total post engagements on desktop devices, attributed to a click within a 7-day window. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.desktop.post_reaction	actions.desktop.post_reaction	Total reactions to posts on desktop devices.	metric
actions.desktop.post_reaction.7d_click	actions.desktop.post_reaction.7d_click	Total reactions to posts on desktop devices, attributed to a click within a 7-day window.	metric
actions.desktop.video_view	actions.desktop.video_view	Total video views on desktop devices, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.desktop.{NUM}.link_click	actions.desktop.{NUM}.link_click	Total clicks on links on desktop devices, potentially associated with a specific identifier.	metric
actions.desktop.{NUM}.link_click.7d_click	actions.desktop.{NUM}.link_click.7d_click	Total clicks on links on desktop devices, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.desktop.{NUM}.page_engagement	actions.desktop.{NUM}.page_engagement	Total engagements with a Page on desktop devices, potentially associated with a specific identifier. Page engagement includes visits or interactions with content or ads.	metric
actions.desktop.{NUM}.page_engagement.7d_click	actions.desktop.{NUM}.page_engagement.7d_click	Total engagements with a Page on desktop devices, potentially associated with a specific identifier and attributed to a click within a 7-day window. Page engagement includes visits or interactions with content or ads.	metric
actions.desktop.{NUM}.photo_view	actions.desktop.{NUM}.photo_view	Total photo views on desktop devices, potentially associated with a specific identifier.	metric
actions.desktop.{NUM}.photo_view.7d_click	actions.desktop.{NUM}.photo_view.7d_click	Total photo views on desktop devices, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.desktop.{NUM}.post_engagement	actions.desktop.{NUM}.post_engagement	Total post engagements on desktop devices, potentially associated with a specific identifier. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.desktop.{NUM}.post_engagement.7d_click	actions.desktop.{NUM}.post_engagement.7d_click	Total post engagements on desktop devices, potentially associated with a specific identifier and attributed to a click within a 7-day window. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.desktop.{NUM}.post_reaction	actions.desktop.{NUM}.post_reaction	Total reactions to posts on desktop devices, potentially associated with a specific identifier.	metric
actions.desktop.{NUM}.post_reaction.7d_click	actions.desktop.{NUM}.post_reaction.7d_click	Total reactions to posts on desktop devices, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.desktop.{NUM}.video_view	actions.desktop.{NUM}.video_view	Total video views on desktop devices, potentially associated with a specific identifier, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.full_view	actions.full_view	The number of full views of your ad content.	metric
actions.full_view.1d_click	actions.full_view.1d_click	The total number of full view events, attributed within a 1-day click window.	metric
actions.full_view.1d_view	actions.full_view.1d_view	The number of full content views attributed to ads within 1 day of a person viewing the ad.	metric
actions.full_view.28d_click	actions.full_view.28d_click	The total number of full view events, attributed within a 28-day click window.	metric
actions.full_view.7d_click	actions.full_view.7d_click	The number of full content views attributed to ads within 7 days of a person clicking the ad.	metric
actions.games.plays	actions.games.plays	The number of game plays attributed to your ads.	metric
actions.games.plays.1d_click	actions.games.plays.1d_click	The total number of game plays, attributed within a 1-day click window.	metric
actions.games.plays.1d_view	actions.games.plays.1d_view	The number of game plays attributed to ads within 1 day of a person viewing the ad.	metric
actions.games.plays.28d_click	actions.games.plays.28d_click	The total number of game plays, attributed within a 28-day click window.	metric
actions.games.plays.7d_click	actions.games.plays.7d_click	The number of game plays attributed to ads within 7 days of a person clicking the ad.	metric
actions.group_join	actions.group_join	The number of times people joined a group after seeing an ad.	metric
actions.group_join.7d_click	actions.group_join.7d_click	The number of group join actions attributed to an ad click within 7 days.	metric
actions.initiate_checkout	actions.initiate_checkout	The number of times users started the checkout process, attributed to the ad campaign.	metric
actions.initiate_checkout.1d_click	actions.initiate_checkout.1d_click	The number of times users initiated a checkout process within 1 day of clicking an ad.	metric
actions.initiate_checkout.1d_view	actions.initiate_checkout.1d_view	The number of times users initiated a checkout process within 1 day of viewing an ad without clicking.	metric
actions.initiate_checkout.28d_click	actions.initiate_checkout.28d_click	Number of ‘initiate checkout’ actions, attributed within 28 days of the ad click.	metric
actions.initiate_checkout.7d_click	actions.initiate_checkout.7d_click	The number of initiated checkouts attributed to ads within 7 days of a person clicking the ad.	metric
actions.instagram_profile_engagement	actions.instagram_profile_engagement	The number of times users engaged with an Instagram profile associated with the ad campaign.	metric
actions.instagram_profile_engagement.1d_click	actions.instagram_profile_engagement.1d_click	The total number of engagements with an Instagram profile, attributed within a 1-day click window.	metric
actions.instagram_profile_engagement.1d_view	actions.instagram_profile_engagement.1d_view	The number of engagements with an Instagram profile attributed to ads within 1 day of a person viewing the ad.	metric
actions.instagram_profile_engagement.28d_click	actions.instagram_profile_engagement.28d_click	The number of Instagram profile engagements, attributed within 28 days of clicking the ad.	metric
actions.instagram_profile_engagement.7d_click	actions.instagram_profile_engagement.7d_click	The number of engagements with an Instagram profile attributed to ads within 7 days of a person clicking the ad.	metric
actions.interactive_component_tap	actions.interactive_component_tap	The number of taps on interactive components within an ad.	metric
actions.interactive_component_tap.1d_click	actions.interactive_component_tap.1d_click	The total number of taps on interactive components, attributed within a 1-day click window.	metric
actions.interactive_component_tap.1d_view	actions.interactive_component_tap.1d_view	The number of taps on interactive components within an ad attributed to ads within 1 day of a person viewing the ad.	metric
actions.interactive_component_tap.28d_click	actions.interactive_component_tap.28d_click	The total number of taps on interactive components, attributed within a 28-day click window.	metric
actions.interactive_component_tap.7d_click	actions.interactive_component_tap.7d_click	The number of times users tapped an interactive component within 7 days of clicking an ad.	metric
actions.interactive_component_tap.inline	actions.interactive_component_tap.inline	The number of taps on interactive components within the ad creative (inline).	metric
actions.ipad.link_click	actions.ipad.link_click	Total clicks on links on iPads.	metric
actions.ipad.link_click.7d_click	actions.ipad.link_click.7d_click	Total clicks on links on iPads, attributed to a click within a 7-day window.	metric
actions.ipad.page_engagement	actions.ipad.page_engagement	Total engagements with a Page on iPads. Page engagement includes visits or interactions with content or ads.	metric
actions.ipad.page_engagement.7d_click	actions.ipad.page_engagement.7d_click	Total engagements with a Page on iPads, attributed to a click within a 7-day window. Page engagement includes visits or interactions with content or ads.	metric
actions.ipad.post_engagement	actions.ipad.post_engagement	Total post engagements on iPads. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.ipad.post_engagement.7d_click	actions.ipad.post_engagement.7d_click	Total post engagements on iPads, attributed to a click within a 7-day window. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.ipad.video_view	actions.ipad.video_view	Total video views on iPads, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.ipad.{NUM}.link_click	actions.ipad.{NUM}.link_click	Total clicks on links on iPads, potentially associated with a specific identifier.	metric
actions.ipad.{NUM}.link_click.7d_click	actions.ipad.{NUM}.link_click.7d_click	Total clicks on links on iPads, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.ipad.{NUM}.page_engagement	actions.ipad.{NUM}.page_engagement	Total engagements with a Page on iPads, potentially associated with a specific identifier. Page engagement includes visits or interactions with content or ads.	metric
actions.ipad.{NUM}.page_engagement.7d_click	actions.ipad.{NUM}.page_engagement.7d_click	Total engagements with a Page on iPads, potentially associated with a specific identifier and attributed to a click within a 7-day window. Page engagement includes visits or interactions with content or ads.	metric
actions.ipad.{NUM}.post_engagement	actions.ipad.{NUM}.post_engagement	Total post engagements on iPads, potentially associated with a specific identifier. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.ipad.{NUM}.post_engagement.7d_click	actions.ipad.{NUM}.post_engagement.7d_click	Total post engagements on iPads, potentially associated with a specific identifier and attributed to a click within a 7-day window. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.ipad.{NUM}.video_view	actions.ipad.{NUM}.video_view	Total video views on iPads, potentially associated with a specific identifier, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.iphone.link_click	actions.iphone.link_click	Total clicks on links on iPhones.	metric
actions.iphone.link_click.7d_click	actions.iphone.link_click.7d_click	Total clicks on links on iPhones, attributed to a click within a 7-day window.	metric
actions.iphone.onsite_conversion.post_save	actions.iphone.onsite_conversion.post_save	Total saves of posts on iPhones (onsite conversions).	metric
actions.iphone.onsite_conversion.post_save.7d_click	actions.iphone.onsite_conversion.post_save.7d_click	Total saves of posts on iPhones (onsite conversions), attributed to a click within a 7-day window.	metric
actions.iphone.page_engagement	actions.iphone.page_engagement	Total engagements with a Page on iPhones. Page engagement includes visits or interactions with content or ads.	metric
actions.iphone.page_engagement.7d_click	actions.iphone.page_engagement.7d_click	Total engagements with a Page on iPhones, attributed to a click within a 7-day window. Page engagement includes visits or interactions with content or ads.	metric
actions.iphone.photo_view	actions.iphone.photo_view	Total photo views on iPhones.	metric
actions.iphone.photo_view.7d_click	actions.iphone.photo_view.7d_click	Total photo views on iPhones, attributed to a click within a 7-day window.	metric
actions.iphone.post	actions.iphone.post	Total shares of posts on iPhones.	metric
actions.iphone.post.7d_click	actions.iphone.post.7d_click	Total shares of posts on iPhones, attributed to a click within a 7-day window.	metric
actions.iphone.post_engagement	actions.iphone.post_engagement	Total post engagements on iPhones. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.iphone.post_engagement.7d_click	actions.iphone.post_engagement.7d_click	Total post engagements on iPhones, attributed to a click within a 7-day window. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.iphone.post_reaction	actions.iphone.post_reaction	Total reactions to posts on iPhones.	metric
actions.iphone.post_reaction.7d_click	actions.iphone.post_reaction.7d_click	Total reactions to posts on iPhones, attributed to a click within a 7-day window.	metric
actions.iphone.video_view	actions.iphone.video_view	Total video views on iPhones, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.iphone.{NUM}.link_click	actions.iphone.{NUM}.link_click	Total clicks on links on iPhones, potentially associated with a specific identifier.	metric
actions.iphone.{NUM}.link_click.7d_click	actions.iphone.{NUM}.link_click.7d_click	Total clicks on links on iPhones, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.iphone.{NUM}.onsite_conversion.post_save	actions.iphone.{NUM}.onsite_conversion.post_save	Total saves of posts on iPhones (onsite conversions), potentially associated with a specific identifier.	metric
actions.iphone.{NUM}.onsite_conversion.post_save.7d_click	actions.iphone.{NUM}.onsite_conversion.post_save.7d_click	Total saves of posts on iPhones (onsite conversions), potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.iphone.{NUM}.page_engagement	actions.iphone.{NUM}.page_engagement	Total engagements with a Page on iPhones, potentially associated with a specific identifier. Page engagement includes visits or interactions with content or ads.	metric
actions.iphone.{NUM}.page_engagement.7d_click	actions.iphone.{NUM}.page_engagement.7d_click	Total engagements with a Page on iPhones, potentially associated with a specific identifier and attributed to a click within a 7-day window. Page engagement includes visits or interactions with content or ads.	metric
actions.iphone.{NUM}.photo_view	actions.iphone.{NUM}.photo_view	Total photo views on iPhones, potentially associated with a specific identifier.	metric
actions.iphone.{NUM}.photo_view.7d_click	actions.iphone.{NUM}.photo_view.7d_click	Total photo views on iPhones, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.iphone.{NUM}.post	actions.iphone.{NUM}.post	Total shares of posts on iPhones, potentially associated with a specific identifier.	metric
actions.iphone.{NUM}.post.7d_click	actions.iphone.{NUM}.post.7d_click	Total shares of posts on iPhones, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.iphone.{NUM}.post_engagement	actions.iphone.{NUM}.post_engagement	Total post engagements on iPhones, potentially associated with a specific identifier. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.iphone.{NUM}.post_engagement.7d_click	actions.iphone.{NUM}.post_engagement.7d_click	Total post engagements on iPhones, potentially associated with a specific identifier and attributed to a click within a 7-day window. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.iphone.{NUM}.post_reaction	actions.iphone.{NUM}.post_reaction	Total reactions to posts on iPhones, potentially associated with a specific identifier.	metric
actions.iphone.{NUM}.post_reaction.7d_click	actions.iphone.{NUM}.post_reaction.7d_click	Total reactions to posts on iPhones, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.iphone.{NUM}.video_view	actions.iphone.{NUM}.video_view	Total video views on iPhones, potentially associated with a specific identifier, where a video played for at least 3 seconds or 97% of its length if shorter.	metric
actions.landing_page_view	actions.landing_page_view	The number of times the landing page linked from the ad was viewed.	metric
actions.landing_page_view.1d_click	actions.landing_page_view.1d_click	The number of times the landing page was viewed within 1 day of clicking an ad.	metric
actions.landing_page_view.1d_view	actions.landing_page_view.1d_view	The number of landing page views attributed to ads within 1 day of a person viewing the ad.	metric
actions.landing_page_view.28d_click	actions.landing_page_view.28d_click	The number of times the landing page was viewed within 28 days of clicking an ad.	metric
actions.landing_page_view.28d_view	actions.landing_page_view.28d_view	The total number of landing page views, attributed within 28 days of viewing the ad.	metric
actions.landing_page_view.7d_click	actions.landing_page_view.7d_click	The number of times the landing page was viewed within 7 days of clicking an ad.	metric
actions.landing_page_view.7d_view	actions.landing_page_view.7d_view	Number of times a landing page was viewed after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.landing_page_view.inline	actions.landing_page_view.inline	The number of landing page view actions initiated directly from the ad creative (inline).	metric
actions.lead	actions.lead	The number of lead actions generated through your website or app.	metric
actions.lead.1d_click	actions.lead.1d_click	The number of leads generated within 1 day of clicking an ad.	metric
actions.lead.1d_view	actions.lead.1d_view	The number of leads generated within 1 day of viewing an ad without clicking.	metric
actions.lead.28d_click	actions.lead.28d_click	The number of leads generated within 28 days of clicking an ad.	metric
actions.lead.7d_click	actions.lead.7d_click	The number of leads generated within 7 days of clicking an ad.	metric
actions.lead.inline	actions.lead.inline	Number of leads generated directly on the ad platform (inline).	dimension
actions.leadgen.other	actions.leadgen.other	The number of leads generated through means other than standard lead forms, attributed to your ads.	metric
actions.leadgen.other.1d_click	actions.leadgen.other.1d_click	The total number of other lead generation events, attributed within a 1-day click window.	dimension
actions.leadgen.other.1d_view	actions.leadgen.other.1d_view	The number of other lead generation actions attributed within 1 day of viewing the ad.	dimension
actions.leadgen.other.28d_click	actions.leadgen.other.28d_click	The total number of other lead generation events, attributed within a 28-day click window.	dimension
actions.leadgen.other.7d_click	actions.leadgen.other.7d_click	The number of other lead generation events within 7 days of clicking an ad.	dimension
actions.leadgen_grouped	actions.leadgen_grouped	The number of grouped lead generation actions, such as leads from Messenger and Instant Forms.	metric
actions.leadgen_grouped.1d_click	actions.leadgen_grouped.1d_click	The number of grouped lead generation events within 1 day of clicking an ad.	metric
actions.leadgen_grouped.1d_view	actions.leadgen_grouped.1d_view	The number of grouped lead generation actions attributed within 1 day of viewing the ad.	metric
actions.leadgen_grouped.28d_click	actions.leadgen_grouped.28d_click	The number of grouped lead generation events within 28 days of clicking an ad.	metric
actions.leadgen_grouped.28d_view	actions.leadgen_grouped.28d_view	The number of grouped lead generation actions attributed to an ad view within 28 days.	metric
actions.leadgen_grouped.7d_click	actions.leadgen_grouped.7d_click	The number of grouped lead generation events within 7 days of clicking an ad.	metric
actions.leadgen_grouped.inline	actions.leadgen_grouped.inline	Number of grouped leads generated directly on the ad platform (inline).	dimension
actions.like	actions.like	The number of like reactions made on the ad content.	metric
actions.like.1d_click	actions.like.1d_click	The number of ‘likes’ on an ad post or associated content within 1 day of clicking an ad.	metric
actions.like.1d_view	actions.like.1d_view	The number of ‘likes’ on an ad post or associated content within 1 day of viewing an ad without clicking.	metric
actions.like.28d_click	actions.like.28d_click	The number of ‘likes’ on an ad post or associated content within 28 days of clicking an ad.	metric
actions.like.28d_view	actions.like.28d_view	Number of times content was liked after a user viewed an ad, attributed within 28 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.like.7d_click	actions.like.7d_click	The number of ‘likes’ on an ad post or associated content within 7 days of clicking an ad.	metric
actions.like.7d_view	actions.like.7d_view	Number of times content was liked after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.like.inline	actions.like.inline	The number of like actions made directly on the ad content (inline).	metric
actions.link_click	actions.link_click	The total number of clicks on a link within your ad.	metric
actions.link_click.1d_click	actions.link_click.1d_click	The number of clicks on ad links within 1 day of clicking an ad.	metric
actions.link_click.1d_view	actions.link_click.1d_view	The number of link clicks attributed to ads within 1 day of a person viewing the ad.	metric
actions.link_click.28d_click	actions.link_click.28d_click	The number of clicks on ad links within 28 days of clicking an ad.	metric
actions.link_click.7d_click	actions.link_click.7d_click	The number of clicks on ad links within 7 days of clicking an ad.	metric
actions.link_click.inline	actions.link_click.inline	The number of link click actions initiated directly from the ad content (inline).	metric
actions.mention	actions.mention	The number of times your ad was mentioned.	metric
actions.mention.1d_click	actions.mention.1d_click	The total number of mentions, attributed within a 1-day click window.	dimension
actions.mention.1d_view	actions.mention.1d_view	The number of mentions attributed to ads within 1 day of a person viewing the ad.	dimension
actions.mention.28d_click	actions.mention.28d_click	The total number of mentions, attributed within a 28-day click window.	dimension
actions.mention.7d_click	actions.mention.7d_click	The number of mentions attributed to ads within 7 days of a person clicking the ad.	dimension
actions.messenger.block	actions.messenger.block	The number of times a user blocked messages from a Messenger conversation initiated by an ad.	dimension
actions.messenger.block.1d_click	actions.messenger.block.1d_click	The total number of Messenger block events, attributed within a 1-day click window.	metric
actions.messenger.block.1d_view	actions.messenger.block.1d_view	The number of Messenger blocks initiated from ads within 1 day of a person viewing the ad.	metric
actions.messenger.block.28d_click	actions.messenger.block.28d_click	The total number of Messenger block events, attributed within a 28-day click window.	metric
actions.messenger.block.7d_click	actions.messenger.block.7d_click	The number of Messenger blocks initiated from ads within 7 days of a person clicking the ad.	metric
actions.messenger.reply	actions.messenger.reply	The number of replies in Messenger attributed to the ad.	metric
actions.messenger.reply.1d_click	actions.messenger.reply.1d_click	The total number of Messenger reply events, attributed within a 1-day click window.	metric
actions.messenger.reply.1d_view	actions.messenger.reply.1d_view	The number of Messenger replies initiated from ads within 1 day of a person viewing the ad.	metric
actions.messenger.reply.28d_click	actions.messenger.reply.28d_click	The total number of Messenger reply events, attributed within a 28-day click window.	metric
actions.messenger.reply.7d_click	actions.messenger.reply.7d_click	The number of Messenger replies initiated from ads within 7 days of a person clicking the ad.	metric
actions.mobile_app_install	actions.mobile_app_install	The number of times a mobile application was installed after a user interacted with an ad.	metric
actions.mobile_app_install.1d_click	actions.mobile_app_install.1d_click	The number of mobile app installs within 1 day of clicking an ad.	metric
actions.mobile_app_install.1d_view	actions.mobile_app_install.1d_view	The number of mobile app installs within 1 day of viewing an ad without clicking.	metric
actions.mobile_app_install.28d_click	actions.mobile_app_install.28d_click	The number of mobile app installs within 28 days of clicking an ad.	metric
actions.mobile_app_install.7d_click	actions.mobile_app_install.7d_click	The number of mobile app installs within 7 days of clicking an ad.	metric
actions.mobile_app_retention	actions.mobile_app_retention	The number of mobile app retention events attributed to the ad.	metric
actions.mobile_app_retention.1d_click	actions.mobile_app_retention.1d_click	The total number of mobile app retention events, attributed within a 1-day click window.	metric
actions.mobile_app_retention.1d_view	actions.mobile_app_retention.1d_view	The number of mobile app retention events attributed to ads within 1 day of a person viewing the ad.	metric
actions.mobile_app_retention.28d_click	actions.mobile_app_retention.28d_click	The total number of mobile app retention events, attributed within a 28-day click window.	metric
actions.mobile_app_retention.7d_click	actions.mobile_app_retention.7d_click	The number of mobile app retention events attributed to ads within 7 days of a person clicking the ad.	metric
actions.mobile_app_roas	actions.mobile_app_roas	The return on ad spend (ROAS) generated from mobile app actions attributed to the ad.	dimension
actions.mobile_app_roas.1d_click	actions.mobile_app_roas.1d_click	The Return on Ad Spend (ROAS) for mobile applications, attributed within a 1-day click window.	dimension
actions.mobile_app_roas.1d_view	actions.mobile_app_roas.1d_view	The Return on Ad Spend (ROAS) for mobile app actions attributed to ads within 1 day of a person viewing the ad.	dimension
actions.mobile_app_roas.28d_click	actions.mobile_app_roas.28d_click	The return on ad spend (ROAS) from mobile app actions, attributed within 28 days of clicking the ad.	dimension
actions.mobile_app_roas.7d_click	actions.mobile_app_roas.7d_click	The Return on Ad Spend (ROAS) for mobile app actions attributed to ads within 7 days of a person clicking the ad.	dimension
actions.new_mobile	actions.new_mobile	The number of new mobile app related actions attributed to the ad.	metric
actions.new_mobile.1d_click	actions.new_mobile.1d_click	The total number of new mobile-related events, attributed within a 1-day click window.	metric
actions.new_mobile.1d_view	actions.new_mobile.1d_view	The number of new mobile app related actions attributed within 1 day of viewing the ad.	metric
actions.new_mobile.28d_click	actions.new_mobile.28d_click	The total number of new mobile-related events, attributed within a 28-day click window.	metric
actions.new_mobile.7d_click	actions.new_mobile.7d_click	The number of new mobile app related actions attributed within 7 days of clicking the ad.	metric
actions.offline_conversion	actions.offline_conversion	The number of offline conversions recorded for the ad.	metric
actions.offline_conversion.add_payment_info	actions.offline_conversion.add_payment_info	The number of times payment information was added as an offline conversion, representing an action attributed to your ads.	metric
actions.offline_conversion.other.1d_click	actions.offline_conversion.other.1d_click	The number of other offline conversion actions attributed to a click on an ad within a 1-day click attribution window.	metric
actions.offline_conversion.purchase.1d_click	actions.offline_conversion.purchase.1d_click	The total number of offline purchase conversion events, attributed within a 1-day click window.	metric
actions.offline_conversion.purchase.28d_click	actions.offline_conversion.purchase.28d_click	The number of offline purchases as conversions, attributed within 28 days of clicking the ad.	metric
actions.offsite_complete_registration_add_meta_leads	actions.offsite_complete_registration_add_meta_leads	The number of offsite complete registrations that also added Meta leads, attributed to the ad.	metric
actions.offsite_complete_registration_add_meta_leads.1d_click	actions.offsite_complete_registration_add_meta_leads.1d_click	The number of offsite complete registrations that also added Meta leads, attributed within 1 day of clicking the ad.	metric
actions.offsite_complete_registration_add_meta_leads.1d_view	actions.offsite_complete_registration_add_meta_leads.1d_view	The number of offsite complete registrations resulting in Meta leads attributed to ads within 1 day of a person viewing the ad.	metric
actions.offsite_complete_registration_add_meta_leads.28d_click	actions.offsite_complete_registration_add_meta_leads.28d_click	The total number of offsite complete registrations that also resulted in Meta leads, attributed to an ad click within 28 days.	metric
actions.offsite_complete_registration_add_meta_leads.7d_click	actions.offsite_complete_registration_add_meta_leads.7d_click	The number of offsite complete registrations resulting in Meta leads attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_content_view_add_meta_leads	actions.offsite_content_view_add_meta_leads	The number of times users viewed content on an offsite location and generated a lead, attributed to ads.	metric
actions.offsite_content_view_add_meta_leads.1d_view	actions.offsite_content_view_add_meta_leads.1d_view	The number of offsite content views resulting in Meta leads attributed to ads within 1 day of a person viewing the ad.	metric
actions.offsite_content_view_add_meta_leads.28d_click	actions.offsite_content_view_add_meta_leads.28d_click	The total number of offsite content views that also resulted in Meta leads, attributed to an ad click within 28 days.	metric
actions.offsite_content_view_add_meta_leads.7d_click	actions.offsite_content_view_add_meta_leads.7d_click	The number of offsite content views resulting in Meta leads attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_conversion	actions.offsite_conversion	The number of conversions that occurred on an advertiser’s website or app, attributed to the ad campaign.	metric
actions.offsite_conversion.1d_click	actions.offsite_conversion.1d_click	The total number of offsite conversion events, attributed within a 1-day click window.	metric
actions.offsite_conversion.1d_view	actions.offsite_conversion.1d_view	The number of offsite conversion events attributed to ads within 1 day of a person viewing the ad.	metric
actions.offsite_conversion.28d_click	actions.offsite_conversion.28d_click	The total number of offsite conversions, attributed within 28 days of clicking the ad.	metric
actions.offsite_conversion.7d_click	actions.offsite_conversion.7d_click	The number of offsite conversion events attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_conversion.add_to_cart	actions.offsite_conversion.add_to_cart	The number of off-site ‘add to cart’ events (e.g., on a website) attributed to the ad campaign.	metric
actions.offsite_conversion.add_to_cart.1d_click	actions.offsite_conversion.add_to_cart.1d_click	The total number of offsite add to cart conversion events, attributed within a 1-day click window.	dimension
actions.offsite_conversion.add_to_cart.1d_view	actions.offsite_conversion.add_to_cart.1d_view	The number of offsite ‘add to cart’ events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.offsite_conversion.add_to_cart.28d_click	actions.offsite_conversion.add_to_cart.28d_click	The number of offsite ‘add to cart’ conversions, attributed within 28 days of clicking the ad.	dimension
actions.offsite_conversion.add_to_cart.7d_click	actions.offsite_conversion.add_to_cart.7d_click	The number of offsite ‘add to cart’ events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.offsite_conversion.checkout	actions.offsite_conversion.checkout	The number of off-site checkout initiations (e.g., on a website) attributed to the ad campaign.	metric
actions.offsite_conversion.checkout.1d_click	actions.offsite_conversion.checkout.1d_click	The total number of offsite checkout initiation conversion events, attributed within a 1-day click window.	metric
actions.offsite_conversion.checkout.1d_view	actions.offsite_conversion.checkout.1d_view	The number of offsite checkout events attributed to ads within 1 day of a person viewing the ad.	metric
actions.offsite_conversion.checkout.28d_click	actions.offsite_conversion.checkout.28d_click	The number of offsite checkout conversions, attributed within 28 days of clicking the ad.	metric
actions.offsite_conversion.checkout.7d_click	actions.offsite_conversion.checkout.7d_click	The number of offsite checkout events attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_conversion.custom	actions.offsite_conversion.custom	The number of custom off-site conversions defined by the advertiser, attributed to the ad campaign.	dimension
actions.offsite_conversion.fb_pixel_add_payment_info	actions.offsite_conversion.fb_pixel_add_payment_info	The number of ‘add payment info’ events recorded via Facebook Pixel on an advertiser’s website, attributed to the ad campaign.	metric
actions.offsite_conversion.fb_pixel_add_payment_info.1d_click	actions.offsite_conversion.fb_pixel_add_payment_info.1d_click	The number of ‘add payment info’ events recorded via Facebook Pixel on an advertiser’s website within 1 day of clicking an ad.	metric
actions.offsite_conversion.fb_pixel_add_payment_info.1d_view	actions.offsite_conversion.fb_pixel_add_payment_info.1d_view	The number of times payment information was added on an external website, attributed to an ad view within 1 day.	metric
actions.offsite_conversion.fb_pixel_add_payment_info.28d_click	actions.offsite_conversion.fb_pixel_add_payment_info.28d_click	The number of times payment information was added on an external website, attributed to an ad click within 28 days.	metric
actions.offsite_conversion.fb_pixel_add_payment_info.7d_click	actions.offsite_conversion.fb_pixel_add_payment_info.7d_click	The number of times payment information was added on an external website, attributed to an ad click within 7 days.	metric
actions.offsite_conversion.fb_pixel_add_to_cart	actions.offsite_conversion.fb_pixel_add_to_cart	The total number of ‘add to cart’ events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_add_to_cart.1d_click	actions.offsite_conversion.fb_pixel_add_to_cart.1d_click	The number of times an item was added to a cart on an external website, attributed to an ad click within 1 day.	metric
actions.offsite_conversion.fb_pixel_add_to_cart.1d_view	actions.offsite_conversion.fb_pixel_add_to_cart.1d_view	The number of times an item was added to a cart on an external website, attributed to an ad view within 1 day.	metric
actions.offsite_conversion.fb_pixel_add_to_cart.28d_click	actions.offsite_conversion.fb_pixel_add_to_cart.28d_click	The number of times an item was added to a cart on an external website, attributed to an ad click within 28 days.	metric
actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	The number of times an item was added to a cart on an external website, attributed to an ad click within 7 days.	metric
actions.offsite_conversion.fb_pixel_add_to_wishlist	actions.offsite_conversion.fb_pixel_add_to_wishlist	The total number of ‘add to wishlist’ events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_click	The number of times an item was added to a wishlist on an external website, attributed to an ad click within 1 day.	metric
actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	actions.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	The number of times an item was added to a wishlist on an external website, attributed to an ad view within 1 day.	metric
actions.offsite_conversion.fb_pixel_add_to_wishlist.28d_click	actions.offsite_conversion.fb_pixel_add_to_wishlist.28d_click	The number of times an item was added to a wishlist on an external website, attributed to an ad click within 28 days.	metric
actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The number of times an item was added to a wishlist on an external website, attributed to an ad click within 7 days.	metric
actions.offsite_conversion.fb_pixel_complete_registration	actions.offsite_conversion.fb_pixel_complete_registration	The total number of ‘complete registration’ events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_complete_registration.1d_click	actions.offsite_conversion.fb_pixel_complete_registration.1d_click	The number of times a registration was completed on an external website, attributed to an ad click within 1 day.	metric
actions.offsite_conversion.fb_pixel_complete_registration.1d_view	actions.offsite_conversion.fb_pixel_complete_registration.1d_view	The number of times a registration was completed on an external website, attributed to an ad view within 1 day.	metric
actions.offsite_conversion.fb_pixel_complete_registration.28d_click	actions.offsite_conversion.fb_pixel_complete_registration.28d_click	The number of offsite complete registration events, tracked by the Meta Pixel on a website, attributed to an ad click within a 28-day window. (first search result)	metric
actions.offsite_conversion.fb_pixel_complete_registration.7d_click	actions.offsite_conversion.fb_pixel_complete_registration.7d_click	The number of offsite complete registrations via Facebook Pixel attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_conversion.fb_pixel_custom	actions.offsite_conversion.fb_pixel_custom	The total number of custom events defined on an external website and tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_initiate_checkout	actions.offsite_conversion.fb_pixel_initiate_checkout	The total number of ‘initiate checkout’ events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_initiate_checkout.1d_click	actions.offsite_conversion.fb_pixel_initiate_checkout.1d_click	The number of times the checkout process was initiated on an external website, attributed to an ad click within 1 day.	metric
actions.offsite_conversion.fb_pixel_initiate_checkout.1d_view	actions.offsite_conversion.fb_pixel_initiate_checkout.1d_view	The number of times the checkout process was initiated on an external website, attributed to an ad view within 1 day.	metric
actions.offsite_conversion.fb_pixel_initiate_checkout.28d_click	actions.offsite_conversion.fb_pixel_initiate_checkout.28d_click	The number of times the checkout process was initiated on an external website, attributed to an ad click within 28 days.	metric
actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click	actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click	The number of times the checkout process was initiated on an external website, attributed to an ad click within 7 days.	metric
actions.offsite_conversion.fb_pixel_lead	actions.offsite_conversion.fb_pixel_lead	The total number of lead generation events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_lead.1d_click	actions.offsite_conversion.fb_pixel_lead.1d_click	The number of leads generated on an external website, attributed to an ad click within 1 day.	metric
actions.offsite_conversion.fb_pixel_lead.1d_view	actions.offsite_conversion.fb_pixel_lead.1d_view	The number of leads generated on an external website, attributed to an ad view within 1 day.	metric
actions.offsite_conversion.fb_pixel_lead.28d_click	actions.offsite_conversion.fb_pixel_lead.28d_click	The number of leads generated on an external website, attributed to an ad click within 28 days.	metric
actions.offsite_conversion.fb_pixel_lead.7d_click	actions.offsite_conversion.fb_pixel_lead.7d_click	The number of leads generated on an external website, attributed to an ad click within 7 days.	metric
actions.offsite_conversion.fb_pixel_purchase	actions.offsite_conversion.fb_pixel_purchase	The total number of purchase events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_purchase.1d_click	actions.offsite_conversion.fb_pixel_purchase.1d_click	The number of purchases made on an external website, attributed to an ad click within 1 day.	metric
actions.offsite_conversion.fb_pixel_purchase.1d_view	actions.offsite_conversion.fb_pixel_purchase.1d_view	The number of purchases made on an external website, attributed to an ad view within 1 day.	metric
actions.offsite_conversion.fb_pixel_purchase.28d_click	actions.offsite_conversion.fb_pixel_purchase.28d_click	The number of purchases made on an external website, attributed to an ad click within 28 days.	metric
actions.offsite_conversion.fb_pixel_purchase.7d_click	actions.offsite_conversion.fb_pixel_purchase.7d_click	The number of purchases made on an external website, attributed to an ad click within 7 days.	metric
actions.offsite_conversion.fb_pixel_search	actions.offsite_conversion.fb_pixel_search	The total number of search events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_search.1d_click	actions.offsite_conversion.fb_pixel_search.1d_click	The number of searches made on an external website, attributed to an ad click within 1 day.	metric
actions.offsite_conversion.fb_pixel_search.1d_view	actions.offsite_conversion.fb_pixel_search.1d_view	The number of searches made on an external website, attributed to an ad view within 1 day.	metric
actions.offsite_conversion.fb_pixel_search.28d_click	actions.offsite_conversion.fb_pixel_search.28d_click	The number of searches made on an external website, attributed to an ad click within 28 days.	metric
actions.offsite_conversion.fb_pixel_search.7d_click	actions.offsite_conversion.fb_pixel_search.7d_click	The number of searches made on an external website, attributed to an ad click within 7 days.	metric
actions.offsite_conversion.fb_pixel_view_content	actions.offsite_conversion.fb_pixel_view_content	The total number of ‘view content’ events on an external website tracked by Facebook Pixel.	metric
actions.offsite_conversion.fb_pixel_view_content.1d_click	actions.offsite_conversion.fb_pixel_view_content.1d_click	The number of times content was viewed on an external website, attributed to an ad click within 1 day.	metric
actions.offsite_conversion.fb_pixel_view_content.1d_view	actions.offsite_conversion.fb_pixel_view_content.1d_view	The number of times content was viewed on an external website, attributed to an ad view within 1 day.	metric
actions.offsite_conversion.fb_pixel_view_content.28d_click	actions.offsite_conversion.fb_pixel_view_content.28d_click	The number of times content was viewed on an external website, attributed to an ad click within 28 days.	metric
actions.offsite_conversion.fb_pixel_view_content.7d_click	actions.offsite_conversion.fb_pixel_view_content.7d_click	The number of times content was viewed on an external website, attributed to an ad click within 7 days.	metric
actions.offsite_conversion.key_page_view	actions.offsite_conversion.key_page_view	The number of key page view conversions on an external website.	metric
actions.offsite_conversion.key_page_view.1d_click	actions.offsite_conversion.key_page_view.1d_click	The total number of offsite key page view conversion events, attributed within a 1-day click window.	metric
actions.offsite_conversion.key_page_view.1d_view	actions.offsite_conversion.key_page_view.1d_view	The number of offsite key page views attributed to ads within 1 day of a person viewing the ad.	metric
actions.offsite_conversion.key_page_view.28d_click	actions.offsite_conversion.key_page_view.28d_click	The number of offsite key page views as conversions, attributed within 28 days of clicking the ad.	metric
actions.offsite_conversion.key_page_view.7d_click	actions.offsite_conversion.key_page_view.7d_click	The number of offsite key page views attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_conversion.lead	actions.offsite_conversion.lead	The number of lead conversions on an external website.	dimension
actions.offsite_conversion.lead.1d_click	actions.offsite_conversion.lead.1d_click	The total number of offsite lead generation conversion events, attributed within a 1-day click window.	dimension
actions.offsite_conversion.lead.1d_view	actions.offsite_conversion.lead.1d_view	The number of offsite lead events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.offsite_conversion.lead.28d_click	actions.offsite_conversion.lead.28d_click	The number of offsite lead conversions, attributed within 28 days of clicking the ad.	dimension
actions.offsite_conversion.lead.7d_click	actions.offsite_conversion.lead.7d_click	The number of offsite lead events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.offsite_conversion.other	actions.offsite_conversion.other	The number of other offsite conversions not categorized by specific pixel events.	metric
actions.offsite_conversion.other.1d_click	actions.offsite_conversion.other.1d_click	The total number of other offsite conversion events, attributed within a 1-day click window.	metric
actions.offsite_conversion.other.1d_view	actions.offsite_conversion.other.1d_view	The number of ‘other’ offsite conversion events attributed to ads within 1 day of a person viewing the ad.	metric
actions.offsite_conversion.other.28d_click	actions.offsite_conversion.other.28d_click	The total number of other offsite conversion events, attributed within a 28-day click window.	metric
actions.offsite_conversion.other.7d_click	actions.offsite_conversion.other.7d_click	The number of ‘other’ offsite conversion events attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_conversion.registration	actions.offsite_conversion.registration	The number of registration conversions on an external website.	metric
actions.offsite_conversion.registration.1d_click	actions.offsite_conversion.registration.1d_click	The total number of offsite registration conversion events, attributed within a 1-day click window.	metric
actions.offsite_conversion.registration.1d_view	actions.offsite_conversion.registration.1d_view	The number of offsite registration events attributed to ads within 1 day of a person viewing the ad.	metric
actions.offsite_conversion.registration.28d_click	actions.offsite_conversion.registration.28d_click	The number of offsite registration conversions, attributed within 28 days of clicking the ad.	metric
actions.offsite_conversion.registration.7d_click	actions.offsite_conversion.registration.7d_click	The number of offsite registration events attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_engagement	actions.offsite_engagement	The count of engagements that occur offsite.	metric
actions.offsite_engagement.1d_click	actions.offsite_engagement.1d_click	The total number of offsite engagement events, attributed within a 1-day click window.	metric
actions.offsite_engagement.1d_view	actions.offsite_engagement.1d_view	The number of offsite engagement events attributed to ads within 1 day of a person viewing the ad.	metric
actions.offsite_engagement.28d_click	actions.offsite_engagement.28d_click	The total number of offsite engagement events, attributed within a 28-day click window.	metric
actions.offsite_engagement.7d_click	actions.offsite_engagement.7d_click	The number of offsite engagement events attributed to ads within 7 days of a person clicking the ad.	metric
actions.offsite_search_add_meta_leads	actions.offsite_search_add_meta_leads	The number of leads generated through offsite search actions related to Meta platforms.	metric
actions.offsite_search_add_meta_leads.1d_view	actions.offsite_search_add_meta_leads.1d_view	The number of offsite searches that added Meta leads, attributed within 1 day of viewing the ad.	metric
actions.offsite_search_add_meta_leads.28d_click	actions.offsite_search_add_meta_leads.28d_click	The total number of offsite searches that also resulted in Meta leads, attributed to an ad click within 28 days.	metric
actions.offsite_search_add_meta_leads.28d_view	actions.offsite_search_add_meta_leads.28d_view	Number of leads added from offsite searches after a user viewed an ad, attributed within 28 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.offsite_search_add_meta_leads.7d_click	actions.offsite_search_add_meta_leads.7d_click	The number of offsite searches that added Meta leads, attributed within 7 days of clicking the ad.	metric
actions.offsite_search_add_meta_leads.7d_view	actions.offsite_search_add_meta_leads.7d_view	Number of leads added from offsite searches after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.omni_achievement_unlocked	actions.omni_achievement_unlocked	The number of omnichannel achievement unlocked events attributed to the ad.	metric
actions.omni_achievement_unlocked.1d_click	actions.omni_achievement_unlocked.1d_click	The number of omnichannel achievement unlocked events attributed within 1 day of clicking the ad.	metric
actions.omni_achievement_unlocked.1d_view	actions.omni_achievement_unlocked.1d_view	The number of omnichannel achievement unlocked events attributed within 1 day of viewing the ad.	metric
actions.omni_achievement_unlocked.28d_click	actions.omni_achievement_unlocked.28d_click	The total number of omni achievement unlocked events, attributed within a 28-day click window.	metric
actions.omni_achievement_unlocked.7d_click	actions.omni_achievement_unlocked.7d_click	The number of omni-channel achievement unlocked events attributed to ads within 7 days of a person clicking the ad.	metric
actions.omni_activate_app	actions.omni_activate_app	The total number of times an app was activated in an omnichannel context.	metric
actions.omni_activate_app.1d_click	actions.omni_activate_app.1d_click	The number of app activations in an omnichannel context, attributed to an ad click within 1 day.	metric
actions.omni_activate_app.1d_view	actions.omni_activate_app.1d_view	The number of app activations in an omnichannel context, attributed to an ad view within 1 day.	metric
actions.omni_activate_app.28d_click	actions.omni_activate_app.28d_click	The number of app activations in an omnichannel context, attributed to an ad click within 28 days.	metric
actions.omni_activate_app.7d_click	actions.omni_activate_app.7d_click	The number of app activations in an omnichannel context, attributed to an ad click within 7 days.	metric
actions.omni_add_to_cart	actions.omni_add_to_cart	The total number of ‘add to cart’ events in an omnichannel context (e.g., across website and app).	metric
actions.omni_add_to_cart.1d_click	actions.omni_add_to_cart.1d_click	The number of ‘add to cart’ events in an omnichannel context, attributed to an ad click within 1 day.	metric
actions.omni_add_to_cart.1d_view	actions.omni_add_to_cart.1d_view	The number of ‘add to cart’ events in an omnichannel context, attributed to an ad view within 1 day.	metric
actions.omni_add_to_cart.28d_click	actions.omni_add_to_cart.28d_click	The number of ‘add to cart’ events in an omnichannel context, attributed to an ad click within 28 days.	metric
actions.omni_add_to_cart.7d_click	actions.omni_add_to_cart.7d_click	The number of ‘add to cart’ events in an omnichannel context, attributed to an ad click within 7 days.	metric
actions.omni_add_to_wishlist	actions.omni_add_to_wishlist	The total count of times an item was added to a wishlist across various platforms, attributed to an ad campaign.	metric
actions.omni_add_to_wishlist.1d_click	actions.omni_add_to_wishlist.1d_click	Number of add-to-wishlist actions attributed to ad clicks within 1 day, across all channels.	metric
actions.omni_add_to_wishlist.1d_view	actions.omni_add_to_wishlist.1d_view	The number of add-to-wishlist events across various platforms, attributed to a 1-day view-through window.	metric
actions.omni_add_to_wishlist.28d_click	actions.omni_add_to_wishlist.28d_click	The total number of omnichannel ‘add to wishlist’ actions, attributed to an ad click within 28 days.	metric
actions.omni_add_to_wishlist.7d_click	actions.omni_add_to_wishlist.7d_click	The number of omnichannel add-to-wishlist events attributed within 7 days of clicking the ad.	metric
actions.omni_app_install	actions.omni_app_install	The number of app install actions across all apps.	metric
actions.omni_app_install.1d_click	actions.omni_app_install.1d_click	The number of app installs attributed to a click on an ad within a 1-day attribution window across various platforms.	metric
actions.omni_app_install.1d_view	actions.omni_app_install.1d_view	The number of app installs attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_app_install.28d_click	actions.omni_app_install.28d_click	The number of app installs attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_app_install.7d_click	actions.omni_app_install.7d_click	The number of app installs attributed to a click on an ad within a 7-day attribution window across various platforms.	metric
actions.omni_complete_registration	actions.omni_complete_registration	The total count of completed registrations across various platforms, attributed to an ad campaign.	metric
actions.omni_complete_registration.1d_click	actions.omni_complete_registration.1d_click	The number of completed registrations attributed to a click on an ad within a 1-day attribution window across various platforms.	metric
actions.omni_complete_registration.1d_view	actions.omni_complete_registration.1d_view	The number of completed registrations attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_complete_registration.28d_click	actions.omni_complete_registration.28d_click	The number of completed registrations attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_complete_registration.7d_click	actions.omni_complete_registration.7d_click	The number of omni-channel complete registration events attributed to ads within 7 days of a person clicking the ad.	metric
actions.omni_custom	actions.omni_custom	The total count of custom actions defined by the advertiser across various platforms, attributed to an ad campaign.	metric
actions.omni_custom.1d_click	actions.omni_custom.1d_click	The number of custom actions attributed to a click on an ad within a 1-day attribution window across various platforms.	dimension
actions.omni_custom.1d_view	actions.omni_custom.1d_view	The number of custom actions attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_custom.28d_click	actions.omni_custom.28d_click	The number of custom actions attributed to a click on an ad within a 28-day attribution window across various platforms.	dimension
actions.omni_custom.7d_click	actions.omni_custom.7d_click	The number of custom actions attributed to a click on an ad within a 7-day attribution window across various platforms.	metric
actions.omni_initiated_checkout	actions.omni_initiated_checkout	The total count of initiated checkouts across various platforms, attributed to an ad campaign.	metric
actions.omni_initiated_checkout.1d_click	actions.omni_initiated_checkout.1d_click	The number of initiated checkouts attributed to a click on an ad within a 1-day attribution window across various platforms.	metric
actions.omni_initiated_checkout.1d_view	actions.omni_initiated_checkout.1d_view	The number of initiated checkouts attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_initiated_checkout.28d_click	actions.omni_initiated_checkout.28d_click	The number of initiated checkouts attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_initiated_checkout.7d_click	actions.omni_initiated_checkout.7d_click	The number of initiated checkouts attributed to a click on an ad within a 7-day attribution window across various platforms.	metric
actions.omni_landing_page_view	actions.omni_landing_page_view	The total count of landing page views across various platforms, attributed to an ad campaign.	metric
actions.omni_landing_page_view.1d_click	actions.omni_landing_page_view.1d_click	The number of omnichannel landing page views attributed within 1 day of clicking the ad.	metric
actions.omni_landing_page_view.1d_view	actions.omni_landing_page_view.1d_view	The number of omnichannel landing page views attributed within 1 day of viewing the ad.	metric
actions.omni_landing_page_view.28d_click	actions.omni_landing_page_view.28d_click	The total number of omnichannel landing page views, attributed to an ad click within 28 days.	metric
actions.omni_landing_page_view.28d_view	actions.omni_landing_page_view.28d_view	The total number of omni-channel landing page views, attributed within 28 days of viewing the ad.	metric
actions.omni_landing_page_view.7d_click	actions.omni_landing_page_view.7d_click	The number of omni-channel landing page views attributed to ads within 7 days of a person clicking the ad.	metric
actions.omni_landing_page_view.7d_view	actions.omni_landing_page_view.7d_view	Number of times an omni-channel landing page was viewed after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.omni_level_achieved	actions.omni_level_achieved	The total count of times a user achieved a specific level within an app or game across various platforms, attributed to an ad campaign.	metric
actions.omni_level_achieved.1d_click	actions.omni_level_achieved.1d_click	The number of omnichannel level achieved events attributed within 1 day of clicking the ad.	metric
actions.omni_level_achieved.1d_view	actions.omni_level_achieved.1d_view	The number of level achievements attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_level_achieved.28d_click	actions.omni_level_achieved.28d_click	The total number of omni level achieved events, attributed within a 28-day click window.	metric
actions.omni_level_achieved.28d_view	actions.omni_level_achieved.28d_view	The number of omni level achieved actions attributed to an ad impression within a 28-day view attribution window.	metric
actions.omni_level_achieved.7d_click	actions.omni_level_achieved.7d_click	The number of omni-channel level achieved events attributed to ads within 7 days of a person clicking the ad.	metric
actions.omni_level_achieved.7d_view	actions.omni_level_achieved.7d_view	The number of omni level achieved actions attributed to an ad impression within a 7-day view attribution window.	metric
actions.omni_purchase	actions.omni_purchase	The total count of purchases across various platforms, attributed to an ad campaign.	metric
actions.omni_purchase.1d_click	actions.omni_purchase.1d_click	The number of purchases attributed to a click on an ad within a 1-day attribution window across various platforms.	metric
actions.omni_purchase.1d_view	actions.omni_purchase.1d_view	The number of purchases attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_purchase.28d_click	actions.omni_purchase.28d_click	The number of purchases attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_purchase.7d_click	actions.omni_purchase.7d_click	The number of purchases attributed to a click on an ad within a 7-day attribution window across various platforms.	metric
actions.omni_rate	actions.omni_rate	The total count of times a user rated content, an app, or a product across various platforms, attributed to an ad campaign.	dimension
actions.omni_rate.1d_click	actions.omni_rate.1d_click	The total number of omni rate events (e.g., app ratings), attributed within a 1-day click window.	dimension
actions.omni_rate.1d_view	actions.omni_rate.1d_view	The number of omni-channel rate events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.omni_rate.28d_click	actions.omni_rate.28d_click	The total number of omni rate events (e.g., app ratings), attributed within a 28-day click window.	dimension
actions.omni_rate.7d_click	actions.omni_rate.7d_click	The number of omni-channel rate events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.omni_search	actions.omni_search	The total count of search events across various platforms, attributed to an ad campaign.	metric
actions.omni_search.1d_click	actions.omni_search.1d_click	The number of search events attributed to a click on an ad within a 1-day attribution window across various platforms.	metric
actions.omni_search.1d_view	actions.omni_search.1d_view	The number of search events attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_search.28d_click	actions.omni_search.28d_click	The number of search events attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_search.7d_click	actions.omni_search.7d_click	The number of search events attributed to a click on an ad within a 7-day attribution window across various platforms.	metric
actions.omni_spend_credits	actions.omni_spend_credits	The total count of events where users spent credits within an app or game across various platforms, attributed to an ad campaign.	metric
actions.omni_spend_credits.1d_click	actions.omni_spend_credits.1d_click	The total number of omni spend credits events, attributed within a 1-day click window.	metric
actions.omni_spend_credits.1d_view	actions.omni_spend_credits.1d_view	The number of ‘spend credits’ events attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_spend_credits.28d_click	actions.omni_spend_credits.28d_click	The total number of omni spend credits events, attributed within a 28-day click window.	metric
actions.omni_spend_credits.28d_view	actions.omni_spend_credits.28d_view	The number of omni spend credits actions attributed to an ad impression within a 28-day view attribution window.	metric
actions.omni_spend_credits.7d_click	actions.omni_spend_credits.7d_click	The number of omni-channel ‘spend credits’ events attributed to ads within 7 days of a person clicking the ad.	metric
actions.omni_spend_credits.7d_view	actions.omni_spend_credits.7d_view	The number of omni spend credits actions attributed to an ad impression within a 7-day view attribution window.	metric
actions.omni_tutorial_completion	actions.omni_tutorial_completion	The total count of tutorial completions across various platforms, attributed to an ad campaign.	metric
actions.omni_tutorial_completion.1d_click	actions.omni_tutorial_completion.1d_click	The number of omnichannel tutorial completion events attributed within 1 day of clicking the ad.	metric
actions.omni_tutorial_completion.1d_view	actions.omni_tutorial_completion.1d_view	The number of tutorial completions attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_tutorial_completion.28d_click	actions.omni_tutorial_completion.28d_click	The total number of omni tutorial completion events, attributed within a 28-day click window.	metric
actions.omni_tutorial_completion.7d_click	actions.omni_tutorial_completion.7d_click	The number of omni-channel tutorial completion events attributed to ads within 7 days of a person clicking the ad.	metric
actions.omni_view_content	actions.omni_view_content	The total count of times content was viewed across various platforms, attributed to an ad campaign.	metric
actions.omni_view_content.1d_click	actions.omni_view_content.1d_click	The number of content views attributed to a click on an ad within a 1-day attribution window across various platforms.	metric
actions.omni_view_content.1d_view	actions.omni_view_content.1d_view	The number of content views attributed to a view of an ad within a 1-day attribution window across various platforms.	metric
actions.omni_view_content.28d_click	actions.omni_view_content.28d_click	The number of content views attributed to a click on an ad within a 28-day attribution window across various platforms.	metric
actions.omni_view_content.7d_click	actions.omni_view_content.7d_click	The number of content views attributed to a click on an ad within a 7-day attribution window across various platforms.	metric
actions.onsite_app_add_to_cart	actions.onsite_app_add_to_cart	The total count of items added to a cart within an app on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_app_add_to_cart.1d_click	actions.onsite_app_add_to_cart.1d_click	The total number of in-app “add to cart” conversions attributed to ad clicks within a 1-day window.	metric
actions.onsite_app_add_to_cart.1d_view	actions.onsite_app_add_to_cart.1d_view	The number of ‘add to cart’ events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_app_add_to_cart.28d_click	actions.onsite_app_add_to_cart.28d_click	The number of add-to-cart events occurring within a mobile app, attributed to an ad click within a 28-day window. (first search result)	metric
actions.onsite_app_add_to_cart.28d_view	actions.onsite_app_add_to_cart.28d_view	Number of times an item was added to a cart within an app after a user viewed an ad, attributed within 28 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_app_add_to_cart.7d_click	actions.onsite_app_add_to_cart.7d_click	The number of ‘add to cart’ events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_app_add_to_cart.7d_view	actions.onsite_app_add_to_cart.7d_view	Number of times an item was added to a cart within an app after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_app_purchase	actions.onsite_app_purchase	The total count of purchases made within an app on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_app_purchase.1d_click	actions.onsite_app_purchase.1d_click	The total number of in-app purchase conversions attributed to ad clicks within a 1-day window.	metric
actions.onsite_app_purchase.1d_view	actions.onsite_app_purchase.1d_view	The number of purchase events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_app_purchase.28d_click	actions.onsite_app_purchase.28d_click	The number of purchases within an onsite app, attributed within 28 days of clicking the ad.	metric
actions.onsite_app_purchase.28d_view	actions.onsite_app_purchase.28d_view	Number of purchases made within an app after a user viewed an ad, attributed within 28 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_app_purchase.7d_click	actions.onsite_app_purchase.7d_click	The number of purchase events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_app_purchase.7d_view	actions.onsite_app_purchase.7d_view	Number of purchases made within an app after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_app_view_content	actions.onsite_app_view_content	The total count of content views within an app on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_app_view_content.1d_click	actions.onsite_app_view_content.1d_click	The total number of in-app “view content” conversions attributed to ad clicks within a 1-day window.	metric
actions.onsite_app_view_content.1d_view	actions.onsite_app_view_content.1d_view	The number of content view events occurring within an app (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_app_view_content.28d_click	actions.onsite_app_view_content.28d_click	The number of content view events occurring within a mobile app, attributed to an ad click within a 28-day window. (first search result)	metric
actions.onsite_app_view_content.28d_view	actions.onsite_app_view_content.28d_view	Number of times content was viewed within an app after a user viewed an ad, attributed within 28 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_app_view_content.7d_click	actions.onsite_app_view_content.7d_click	The number of content view events occurring within an app (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_app_view_content.7d_view	actions.onsite_app_view_content.7d_view	Number of times content was viewed within an app after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion	actions.onsite_conversion	The total count of conversions that occurred directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.1d_click	actions.onsite_conversion.1d_click	The total number of onsite conversion events, attributed within a 1-day click window.	metric
actions.onsite_conversion.1d_view	actions.onsite_conversion.1d_view	The number of onsite conversion events attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_conversion.28d_click	actions.onsite_conversion.28d_click	The total number of onsite conversions, attributed within 28 days of clicking the ad.	metric
actions.onsite_conversion.7d_click	actions.onsite_conversion.7d_click	The number of onsite conversion events attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_conversion.add_to_cart	actions.onsite_conversion.add_to_cart	The number of onsite add-to-cart conversion events attributed to the ad.	metric
actions.onsite_conversion.add_to_cart.1d_click	actions.onsite_conversion.add_to_cart.1d_click	Total number of onsite add to cart conversions, attributed within a 1-day click window.	metric
actions.onsite_conversion.add_to_cart.1d_view	actions.onsite_conversion.add_to_cart.1d_view	Number of add-to-cart actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.add_to_cart.28d_click	actions.onsite_conversion.add_to_cart.28d_click	The number of ‘add to cart’ actions that occurred directly on Facebook or Instagram, attributed within 28 days of clicking the ad.	metric
actions.onsite_conversion.add_to_cart.28d_view	actions.onsite_conversion.add_to_cart.28d_view	The number of onsite ‘Add to Cart’ conversions attributed to an ad impression within a 28-day view attribution window.	metric
actions.onsite_conversion.add_to_cart.7d_click	actions.onsite_conversion.add_to_cart.7d_click	Number of add-to-cart actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.add_to_cart.7d_view	actions.onsite_conversion.add_to_cart.7d_view	The number of onsite ‘Add to Cart’ conversions attributed to an ad impression within a 7-day view attribution window.	metric
actions.onsite_conversion.add_to_wishlist	actions.onsite_conversion.add_to_wishlist	The total count of times an item was added to a wishlist directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.add_to_wishlist.1d_click	actions.onsite_conversion.add_to_wishlist.1d_click	The total number of onsite ‘add to wishlist’ conversions, attributed to an ad click within 1 day.	metric
actions.onsite_conversion.add_to_wishlist.1d_view	actions.onsite_conversion.add_to_wishlist.1d_view	Number of times an item was added to a wishlist as an onsite conversion, attributed to an impression of your ad within 1 day.	metric
actions.onsite_conversion.add_to_wishlist.28d_click	actions.onsite_conversion.add_to_wishlist.28d_click	Total number of onsite add to wishlist conversions, attributed within a 28-day click window.	metric
actions.onsite_conversion.add_to_wishlist.28d_view	actions.onsite_conversion.add_to_wishlist.28d_view	The number of onsite ‘Add to Wishlist’ conversions attributed to an ad impression within a 28-day view attribution window.	metric
actions.onsite_conversion.add_to_wishlist.7d_click	actions.onsite_conversion.add_to_wishlist.7d_click	The number of ‘add to wishlist’ conversions on your website or app attributed to your ads, within 7 days of clicking the ad.	metric
actions.onsite_conversion.add_to_wishlist.7d_view	actions.onsite_conversion.add_to_wishlist.7d_view	Number of times an item was added to a wishlist after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.donate	actions.onsite_conversion.donate	The total number of onsite donation actions.	metric
actions.onsite_conversion.flow_complete	actions.onsite_conversion.flow_complete	The total count of completed flows or multi-step processes directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.flow_complete.1d_click	actions.onsite_conversion.flow_complete.1d_click	The total number of onsite conversion flow complete events, attributed within a 1-day click window.	metric
actions.onsite_conversion.flow_complete.1d_view	actions.onsite_conversion.flow_complete.1d_view	The number of onsite conversion flow completion events attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_conversion.flow_complete.28d_click	actions.onsite_conversion.flow_complete.28d_click	The number of flow completions as onsite conversions, attributed within 28 days of clicking the ad.	metric
actions.onsite_conversion.flow_complete.7d_click	actions.onsite_conversion.flow_complete.7d_click	The number of onsite conversion flow completion events attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_conversion.initiate_checkout	actions.onsite_conversion.initiate_checkout	The number of ‘initiate checkout’ conversions on your website or app attributed to your ads, within the default attribution window.	metric
actions.onsite_conversion.initiate_checkout.1d_click	actions.onsite_conversion.initiate_checkout.1d_click	Total number of onsite initiate checkout conversions, attributed within a 1-day click window.	metric
actions.onsite_conversion.initiate_checkout.1d_view	actions.onsite_conversion.initiate_checkout.1d_view	Number of initiate checkout actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.initiate_checkout.28d_click	actions.onsite_conversion.initiate_checkout.28d_click	The number of ‘initiate checkout’ actions that occurred directly on Facebook or Instagram, attributed within 28 days of clicking the ad.	metric
actions.onsite_conversion.initiate_checkout.28d_view	actions.onsite_conversion.initiate_checkout.28d_view	The number of onsite ‘Initiate Checkout’ conversions attributed to an ad impression within a 28-day view attribution window.	metric
actions.onsite_conversion.initiate_checkout.7d_click	actions.onsite_conversion.initiate_checkout.7d_click	Number of initiate checkout actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.initiate_checkout.7d_view	actions.onsite_conversion.initiate_checkout.7d_view	The number of onsite ‘Initiate Checkout’ conversions attributed to an ad impression within a 7-day view attribution window.	metric
actions.onsite_conversion.lead	actions.onsite_conversion.lead	The total count of leads generated directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.lead.1d_click	actions.onsite_conversion.lead.1d_click	The number of ‘lead’ conversions that occurred directly on Facebook or Instagram, attributed within 1 day of a user clicking on your ad.	metric
actions.onsite_conversion.lead.1d_view	actions.onsite_conversion.lead.1d_view	The number of lead conversions occurring directly on a Meta platform, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.lead.28d_click	actions.onsite_conversion.lead.28d_click	The number of lead events as onsite conversions, attributed within 28 days of clicking the ad.	metric
actions.onsite_conversion.lead.28d_view	actions.onsite_conversion.lead.28d_view	The number of onsite lead conversion actions attributed to an ad view within 28 days.	metric
actions.onsite_conversion.lead.7d_click	actions.onsite_conversion.lead.7d_click	The number of lead conversions occurring directly on a Meta platform, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.lead.7d_view	actions.onsite_conversion.lead.7d_view	Number of leads generated after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.lead_grouped	actions.onsite_conversion.lead_grouped	The total count of grouped leads generated directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.lead_grouped.1d_click	actions.onsite_conversion.lead_grouped.1d_click	The number of grouped leads attributed to a click on an ad within a 1-day attribution window directly on Meta’s platforms.	metric
actions.onsite_conversion.lead_grouped.1d_view	actions.onsite_conversion.lead_grouped.1d_view	The number of onsite lead conversion events, grouped, attributed within 1 day of viewing the ad.	metric
actions.onsite_conversion.lead_grouped.28d_click	actions.onsite_conversion.lead_grouped.28d_click	The number of grouped leads attributed to a click on an ad within a 28-day attribution window directly on Meta’s platforms.	metric
actions.onsite_conversion.lead_grouped.28d_view	actions.onsite_conversion.lead_grouped.28d_view	The number of grouped onsite lead conversions attributed to an ad impression within a 28-day view attribution window.	metric
actions.onsite_conversion.lead_grouped.7d_click	actions.onsite_conversion.lead_grouped.7d_click	The number of grouped leads attributed to a click on an ad within a 7-day attribution window directly on Meta’s platforms.	metric
actions.onsite_conversion.lead_grouped.7d_view	actions.onsite_conversion.lead_grouped.7d_view	Number of grouped leads generated after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.lead_grouped.inline	actions.onsite_conversion.lead_grouped.inline	Number of grouped leads generated as an onsite conversion directly on the ad platform (inline).	dimension
actions.onsite_conversion.message_to_buy	actions.onsite_conversion.message_to_buy	The number of onsite conversion events where a message led to a purchase, attributed to the ad.	metric
actions.onsite_conversion.message_to_buy.1d_click	actions.onsite_conversion.message_to_buy.1d_click	Number of message-to-buy conversions after a user clicked an ad, attributed within 1 day of the click.	metric
actions.onsite_conversion.message_to_buy.1d_view	actions.onsite_conversion.message_to_buy.1d_view	Number of message-to-buy actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.message_to_buy.28d_click	actions.onsite_conversion.message_to_buy.28d_click	The total number of onsite ‘message to buy’ actions, attributed within 28 days of clicking the ad.	metric
actions.onsite_conversion.message_to_buy.28d_view	actions.onsite_conversion.message_to_buy.28d_view	The number of onsite message-to-buy conversion actions attributed to an ad view within 28 days.	metric
actions.onsite_conversion.message_to_buy.7d_click	actions.onsite_conversion.message_to_buy.7d_click	Number of message-to-buy actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.message_to_buy.7d_view	actions.onsite_conversion.message_to_buy.7d_view	Number of message-to-buy conversions after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.messaging_20s_call_connect	actions.onsite_conversion.messaging_20s_call_connect	The number of onsite conversion events from messaging that resulted in a call connection lasting at least 20 seconds, attributed to the ad.	metric
actions.onsite_conversion.messaging_20s_call_connect.1d_view	actions.onsite_conversion.messaging_20s_call_connect.1d_view	Number of messaging calls connected for at least 20 seconds after a user viewed an ad, attributed within 1 day of the view.	metric
actions.onsite_conversion.messaging_20s_call_connect.7d_click	actions.onsite_conversion.messaging_20s_call_connect.7d_click	The number of times a messaging call connected for at least 20 seconds, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
actions.onsite_conversion.messaging_60s_call_connect	actions.onsite_conversion.messaging_60s_call_connect	The total number of onsite conversions where a messaging call connected for at least 60 seconds.	metric
actions.onsite_conversion.messaging_60s_call_connect.1d_view	actions.onsite_conversion.messaging_60s_call_connect.1d_view	Number of messaging calls connected for at least 60 seconds after a user viewed an ad, attributed within 1 day of the view.	metric
actions.onsite_conversion.messaging_60s_call_connect.7d_click	actions.onsite_conversion.messaging_60s_call_connect.7d_click	The number of times a user connected to a call for at least 60 seconds via messaging as an onsite conversion, attributed within 7 days of clicking the ad.	metric
actions.onsite_conversion.messaging_block	actions.onsite_conversion.messaging_block	The total count of times a user blocked messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_block.1d_click	actions.onsite_conversion.messaging_block.1d_click	The number of onsite conversion messaging block actions attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_block.1d_view	actions.onsite_conversion.messaging_block.1d_view	The number of onsite messaging block conversions attributed to a 1-day view attribution window.	metric
actions.onsite_conversion.messaging_block.28d_click	actions.onsite_conversion.messaging_block.28d_click	The total number of instances where a user blocked messaging after interacting with an ad, attributed within 28 days of a click.	metric
actions.onsite_conversion.messaging_block.7d_click	actions.onsite_conversion.messaging_block.7d_click	The number of onsite messaging block conversions attributed to a 7-day click attribution window.	metric
actions.onsite_conversion.messaging_business_calling_call_initiated	actions.onsite_conversion.messaging_business_calling_call_initiated	Total onsite conversions where a call to a business was initiated through messaging.	metric
actions.onsite_conversion.messaging_business_calling_call_initiated.7d_click	actions.onsite_conversion.messaging_business_calling_call_initiated.7d_click	Total onsite conversions where a call to a business was initiated through messaging, attributed to a click within a 7-day window.	metric
actions.onsite_conversion.messaging_business_calling_call_missed	actions.onsite_conversion.messaging_business_calling_call_missed	The number of times a call to a business via messaging was missed, representing an action attributed to your ads.	metric
actions.onsite_conversion.messaging_business_calling_call_missed.7d_click	actions.onsite_conversion.messaging_business_calling_call_missed.7d_click	The number of times a call to a business via messaging was missed, attributed to an ad click within 7 days.	metric
actions.onsite_conversion.messaging_business_calling_opt_in_accepted	actions.onsite_conversion.messaging_business_calling_opt_in_accepted	The number of onsite conversions where a user accepted a business calling opt-in through messaging.	metric
actions.onsite_conversion.messaging_business_calling_opt_in_accepted.7d_click	actions.onsite_conversion.messaging_business_calling_opt_in_accepted.7d_click	The number of onsite conversions where a user accepted a business calling opt-in through messaging, attributed within a 7-day click window.	metric
actions.onsite_conversion.messaging_business_calling_opt_in_sent	actions.onsite_conversion.messaging_business_calling_opt_in_sent	The total number of onsite messaging business calling opt-in sent actions.	metric
actions.onsite_conversion.messaging_business_calling_opt_in_sent.7d_click	actions.onsite_conversion.messaging_business_calling_opt_in_sent.7d_click	The number of messaging opt-in sent actions to a business, attributed to an ad click within 7 days.	metric
actions.onsite_conversion.messaging_conversation_replied_7d	actions.onsite_conversion.messaging_conversation_replied_7d	The number of messaging conversations where a reply occurred within 7 days directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.1d_click	actions.onsite_conversion.messaging_conversation_replied_7d.1d_click	The number of onsite conversion events where a messaging conversation was replied to (within 7 days of previous interaction), attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.1d_view	actions.onsite_conversion.messaging_conversation_replied_7d.1d_view	The number of messaging conversations where a reply was received within 7 days, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.28d_click	actions.onsite_conversion.messaging_conversation_replied_7d.28d_click	The number of replies to messaging conversations, considered an onsite conversion, attributed within 28 days of a click on your ad.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.28d_view	actions.onsite_conversion.messaging_conversation_replied_7d.28d_view	Number of messaging conversations replied to after a user viewed an ad, attributed within 28 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.7d_click	actions.onsite_conversion.messaging_conversation_replied_7d.7d_click	The number of messaging conversations where a reply was received within 7 days, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.messaging_conversation_replied_7d.7d_view	actions.onsite_conversion.messaging_conversation_replied_7d.7d_view	The total number of onsite conversion messaging conversations replied within 7 days, attributed within a 7-day view window.	metric
actions.onsite_conversion.messaging_conversation_started_7d	actions.onsite_conversion.messaging_conversation_started_7d	The number of onsite conversion messaging conversations started within a 7-day click attribution window.	metric
actions.onsite_conversion.messaging_conversation_started_7d.1d_click	actions.onsite_conversion.messaging_conversation_started_7d.1d_click	The number of onsite conversion events where a messaging conversation was started (within 7 days of previous interaction), attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_conversation_started_7d.1d_view	actions.onsite_conversion.messaging_conversation_started_7d.1d_view	The number of onsite conversion events where a messaging conversation was started within 7 days, attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_conversion.messaging_conversation_started_7d.28d_click	actions.onsite_conversion.messaging_conversation_started_7d.28d_click	The total number of messaging conversations started on Meta platforms within 7 days of an ad interaction, attributed within 28 days of a user clicking on the ad.	metric
actions.onsite_conversion.messaging_conversation_started_7d.7d_click	actions.onsite_conversion.messaging_conversation_started_7d.7d_click	The number of onsite conversion events where a messaging conversation was started within 7 days, attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_conversion.messaging_first_reply	actions.onsite_conversion.messaging_first_reply	The total count of first replies in a messaging conversation directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_first_reply.1d_click	actions.onsite_conversion.messaging_first_reply.1d_click	The number of onsite conversion events where a first reply in messaging occurred, attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_first_reply.1d_view	actions.onsite_conversion.messaging_first_reply.1d_view	The number of onsite conversion events where the first messaging reply occurred, attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_conversion.messaging_first_reply.28d_click	actions.onsite_conversion.messaging_first_reply.28d_click	The total number of first replies in a messaging conversation on Meta platforms, attributed within 28 days of a user clicking on the ad.	metric
actions.onsite_conversion.messaging_first_reply.7d_click	actions.onsite_conversion.messaging_first_reply.7d_click	The number of onsite conversion events where the first messaging reply occurred, attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_conversion.messaging_order_created_v2	actions.onsite_conversion.messaging_order_created_v2	The number of times an order was created via messaging on Meta platforms, considered an onsite conversion.	metric
actions.onsite_conversion.messaging_order_created_v2.1d_click	actions.onsite_conversion.messaging_order_created_v2.1d_click	The number of messaging order creation actions (version 2) attributed to an ad click within 1 day.	metric
actions.onsite_conversion.messaging_order_created_v2.1d_view	actions.onsite_conversion.messaging_order_created_v2.1d_view	The number of messaging orders created (version 2), considered an onsite conversion, attributed within 1 day of an impression of your ad.	metric
actions.onsite_conversion.messaging_order_created_v2.7d_click	actions.onsite_conversion.messaging_order_created_v2.7d_click	Number of orders created through messaging as an onsite conversion, attributed to a click on your ad within 7 days.	metric
actions.onsite_conversion.messaging_order_shipped_v2	actions.onsite_conversion.messaging_order_shipped_v2	Number of orders shipped through messaging as an onsite conversion.	metric
actions.onsite_conversion.messaging_order_shipped_v2.1d_view	actions.onsite_conversion.messaging_order_shipped_v2.1d_view	The total number of “onsite conversion messaging order shipped v2” actions, attributed within 1 day of a view.	metric
actions.onsite_conversion.messaging_order_shipped_v2.7d_click	actions.onsite_conversion.messaging_order_shipped_v2.7d_click	The number of messaging orders shipped (version 2), considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
actions.onsite_conversion.messaging_reply	actions.onsite_conversion.messaging_reply	The total count of replies in a messaging conversation directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_reply.1d_click	actions.onsite_conversion.messaging_reply.1d_click	The total number of onsite conversion messaging reply events, attributed within a 1-day click window.	metric
actions.onsite_conversion.messaging_reply.1d_view	actions.onsite_conversion.messaging_reply.1d_view	The number of onsite conversion events where a messaging reply occurred, attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_conversion.messaging_reply.28d_click	actions.onsite_conversion.messaging_reply.28d_click	The total number of onsite conversion messaging reply events, attributed within a 28-day click window.	metric
actions.onsite_conversion.messaging_reply.7d_click	actions.onsite_conversion.messaging_reply.7d_click	The number of onsite conversion events where a messaging reply occurred, attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_conversion.messaging_user_call_placed	actions.onsite_conversion.messaging_user_call_placed	The total count of calls placed by a user via messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_user_call_placed.1d_click	actions.onsite_conversion.messaging_user_call_placed.1d_click	The total number of onsite conversion messaging user calls placed, attributed within a 1-day click window.	metric
actions.onsite_conversion.messaging_user_call_placed.1d_view	actions.onsite_conversion.messaging_user_call_placed.1d_view	The number of calls placed by a user from messaging, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.messaging_user_call_placed.28d_click	actions.onsite_conversion.messaging_user_call_placed.28d_click	The number of onsite messaging user call placed actions attributed to an ad click within 28 days.	metric
actions.onsite_conversion.messaging_user_call_placed.28d_view	actions.onsite_conversion.messaging_user_call_placed.28d_view	The number of onsite messaging user call placed actions attributed to an ad view within 28 days.	metric
actions.onsite_conversion.messaging_user_call_placed.7d_click	actions.onsite_conversion.messaging_user_call_placed.7d_click	The number of calls placed by a user from messaging, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.messaging_user_call_placed.7d_view	actions.onsite_conversion.messaging_user_call_placed.7d_view	Number of calls placed by messaging users after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.messaging_user_conversation_depth_2_message_send	actions.onsite_conversion.messaging_user_conversation_depth_2_message_send	The total count of messages sent by a user reaching a conversation depth of 2 within messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.1d_view	actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.1d_view	The number of onsite conversions where a messaging user sent at least 2 messages, attributed within a 1-day view window.	metric
actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.7d_click	actions.onsite_conversion.messaging_user_conversation_depth_2_message_send.7d_click	The number of onsite conversions where a messaging user sent at least 2 messages, attributed within a 7-day click window.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send	actions.onsite_conversion.messaging_user_depth_2_message_send	The total count of messages sent by a user reaching a message depth of 2 within messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.1d_click	actions.onsite_conversion.messaging_user_depth_2_message_send.1d_click	The number of onsite conversion events where a user sent a second message in a messaging conversation, attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.1d_view	actions.onsite_conversion.messaging_user_depth_2_message_send.1d_view	The number of users who sent at least 2 messages in a messaging conversation, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.28d_click	actions.onsite_conversion.messaging_user_depth_2_message_send.28d_click	The total number of onsite conversion messaging user depth 2 message send events, attributed within a 28-day click window.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.28d_view	actions.onsite_conversion.messaging_user_depth_2_message_send.28d_view	Number of messages sent by messaging users to a depth of 2 after a user viewed an ad, attributed within 28 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.7d_click	actions.onsite_conversion.messaging_user_depth_2_message_send.7d_click	The number of users who sent at least 2 messages in a messaging conversation, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.messaging_user_depth_2_message_send.7d_view	actions.onsite_conversion.messaging_user_depth_2_message_send.7d_view	Number of messages sent by messaging users to a depth of 2 after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send	actions.onsite_conversion.messaging_user_depth_3_message_send	The total count of messages sent by a user reaching a message depth of 3 within messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.1d_click	actions.onsite_conversion.messaging_user_depth_3_message_send.1d_click	The number of onsite conversion events where a user sent a third message in a messaging conversation, attributed within 1 day of clicking the ad.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.1d_view	actions.onsite_conversion.messaging_user_depth_3_message_send.1d_view	The number of users who sent at least 3 messages in a messaging conversation, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.28d_click	actions.onsite_conversion.messaging_user_depth_3_message_send.28d_click	The number of onsite messaging conversions where a user sent at least 3 messages, attributed within a 28-day click-through attribution window.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.28d_view	actions.onsite_conversion.messaging_user_depth_3_message_send.28d_view	Number of messages sent by messaging users to a depth of 3 after a user viewed an ad, attributed within 28 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.7d_click	actions.onsite_conversion.messaging_user_depth_3_message_send.7d_click	The number of users who sent at least 3 messages in a messaging conversation, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.messaging_user_depth_3_message_send.7d_view	actions.onsite_conversion.messaging_user_depth_3_message_send.7d_view	Number of messages sent by messaging users to a depth of 3 after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send	actions.onsite_conversion.messaging_user_depth_5_message_send	The total count of messages sent by a user reaching a message depth of 5 within messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.1d_click	actions.onsite_conversion.messaging_user_depth_5_message_send.1d_click	The total number of onsite conversion messaging user depth 5 message send events, attributed within a 1-day click window.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.1d_view	actions.onsite_conversion.messaging_user_depth_5_message_send.1d_view	The number of users who sent at least 5 messages in a messaging conversation, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.28d_click	actions.onsite_conversion.messaging_user_depth_5_message_send.28d_click	The number of onsite conversions where a user sends 5 or more messages, attributed within 28 days of someone clicking on the ad.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.28d_view	actions.onsite_conversion.messaging_user_depth_5_message_send.28d_view	Number of messages sent by messaging users to a depth of 5 after a user viewed an ad, attributed within 28 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.7d_click	actions.onsite_conversion.messaging_user_depth_5_message_send.7d_click	The number of users who sent at least 5 messages in a messaging conversation, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.messaging_user_depth_5_message_send.7d_view	actions.onsite_conversion.messaging_user_depth_5_message_send.7d_view	Number of messages sent by messaging users to a depth of 5 after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.messaging_user_subscribed	actions.onsite_conversion.messaging_user_subscribed	The number of users who subscribed to messaging communications directly on a Meta platform after seeing your ad.	metric
actions.onsite_conversion.messaging_user_subscribed.1d_view	actions.onsite_conversion.messaging_user_subscribed.1d_view	Number of messaging user subscribed actions attributed to ad views within 1 day, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.messaging_user_subscribed.7d_click	actions.onsite_conversion.messaging_user_subscribed.7d_click	Number of messaging user subscribed actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.messaging_welcome_message_view	actions.onsite_conversion.messaging_welcome_message_view	The total count of welcome message views within messaging directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.messaging_welcome_message_view.1d_click	actions.onsite_conversion.messaging_welcome_message_view.1d_click	The total number of onsite conversion messaging welcome message view events, attributed within a 1-day click window.	metric
actions.onsite_conversion.messaging_welcome_message_view.1d_view	actions.onsite_conversion.messaging_welcome_message_view.1d_view	Number of times a welcome message was viewed through messaging as an onsite conversion, attributed to an impression of your ad within 1 day.	metric
actions.onsite_conversion.messaging_welcome_message_view.28d_click	actions.onsite_conversion.messaging_welcome_message_view.28d_click	The total number of onsite conversion messaging welcome message view events, attributed within a 28-day click window.	metric
actions.onsite_conversion.messaging_welcome_message_view.7d_click	actions.onsite_conversion.messaging_welcome_message_view.7d_click	Number of messaging welcome message view actions attributed to ad clicks within 7 days, occurring on Facebook or Instagram platforms.	metric
actions.onsite_conversion.messaging_welcome_message_view.7d_view	actions.onsite_conversion.messaging_welcome_message_view.7d_view	Number of welcome messages viewed in messaging after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.other	actions.onsite_conversion.other	The total count of other unspecified conversions that occurred directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.other.1d_click	actions.onsite_conversion.other.1d_click	Total number of other onsite conversions, attributed within a 1-day click window.	metric
actions.onsite_conversion.other.1d_view	actions.onsite_conversion.other.1d_view	The number of other onsite conversion events, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.other.28d_click	actions.onsite_conversion.other.28d_click	The number of other onsite conversion actions, attributed within 28 days of a click on your ad.	metric
actions.onsite_conversion.other.7d_click	actions.onsite_conversion.other.7d_click	The number of other onsite conversion events, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.post_net_like	actions.onsite_conversion.post_net_like	The number of net likes received on a post as an onsite conversion, attributed to ads.	metric
actions.onsite_conversion.post_net_save	actions.onsite_conversion.post_net_save	The net count of times a post was saved (saves minus unsaves) directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.post_save	actions.onsite_conversion.post_save	The total count of times a post was saved directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.post_save.1d_click	actions.onsite_conversion.post_save.1d_click	The number of post saves attributed to a click on an ad within a 1-day attribution window directly on Meta’s platforms.	metric
actions.onsite_conversion.post_save.1d_view	actions.onsite_conversion.post_save.1d_view	The number of onsite conversion events related to saving a post, attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_conversion.post_save.28d_click	actions.onsite_conversion.post_save.28d_click	The number of post saves attributed to a click on an ad within a 28-day attribution window directly on Meta’s platforms.	metric
actions.onsite_conversion.post_save.7d_click	actions.onsite_conversion.post_save.7d_click	The number of post saves attributed to a click on an ad within a 7-day attribution window directly on Meta’s platforms.	metric
actions.onsite_conversion.post_save.inline	actions.onsite_conversion.post_save.inline	The number of onsite conversions where a post was saved, initiated directly from the ad content (inline).	metric
actions.onsite_conversion.post_unlike	actions.onsite_conversion.post_unlike	The total count of times a post was unliked directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.post_unsave	actions.onsite_conversion.post_unsave	The total count of times a post was unsaved directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.purchase	actions.onsite_conversion.purchase	The total count of purchases that occurred directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.purchase.1d_click	actions.onsite_conversion.purchase.1d_click	The total number of onsite purchase conversion events, attributed within a 1-day click window.	metric
actions.onsite_conversion.purchase.1d_view	actions.onsite_conversion.purchase.1d_view	The number of onsite purchase events attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_conversion.purchase.28d_click	actions.onsite_conversion.purchase.28d_click	The number of purchases as onsite conversions, attributed within 28 days of clicking the ad.	metric
actions.onsite_conversion.purchase.28d_view	actions.onsite_conversion.purchase.28d_view	The number of onsite purchase conversions attributed to an ad impression within a 28-day view attribution window.	metric
actions.onsite_conversion.purchase.7d_click	actions.onsite_conversion.purchase.7d_click	The number of onsite purchase events attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_conversion.purchase.7d_view	actions.onsite_conversion.purchase.7d_view	The number of onsite purchase conversions attributed to an ad impression within a 7-day view attribution window.	metric
actions.onsite_conversion.submit_application	actions.onsite_conversion.submit_application	The total number of times users submitted an application directly on a Meta-owned property, attributed to an ad.	dimension
actions.onsite_conversion.submit_application.1d_view	actions.onsite_conversion.submit_application.1d_view	The number of onsite application submission actions attributed to an ad view within 1 day.	dimension
actions.onsite_conversion.submit_application.7d_click	actions.onsite_conversion.submit_application.7d_click	The number of onsite application submission actions attributed to an ad click within 7 days.	dimension
actions.onsite_conversion.total_messaging_connection	actions.onsite_conversion.total_messaging_connection	The total count of messaging connections made directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.total_messaging_connection.1d_click	actions.onsite_conversion.total_messaging_connection.1d_click	The total number of messaging connections established on Meta platforms, attributed to a user clicking on an ad within 1 day.	metric
actions.onsite_conversion.total_messaging_connection.1d_view	actions.onsite_conversion.total_messaging_connection.1d_view	The total number of messaging connections (conversations) initiated with your business, attributed to a 1-day view-through window.	metric
actions.onsite_conversion.total_messaging_connection.28d_click	actions.onsite_conversion.total_messaging_connection.28d_click	The total number of messaging connections, attributed to an ad click within 28 days.	metric
actions.onsite_conversion.total_messaging_connection.28d_view	actions.onsite_conversion.total_messaging_connection.28d_view	Total number of messaging connections made after a user viewed an ad, attributed within 28 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.total_messaging_connection.7d_click	actions.onsite_conversion.total_messaging_connection.7d_click	The total number of messaging connections (conversations) initiated with your business, attributed to a 7-day click-through window.	metric
actions.onsite_conversion.total_messaging_connection.7d_view	actions.onsite_conversion.total_messaging_connection.7d_view	Total number of messaging connections made after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_conversion.view_content	actions.onsite_conversion.view_content	The total count of content views that occurred directly on Meta’s platforms, attributed to an ad campaign.	metric
actions.onsite_conversion.view_content.1d_click	actions.onsite_conversion.view_content.1d_click	The total number of onsite ‘view content’ conversions, attributed to an ad click within 1 day.	metric
actions.onsite_conversion.view_content.1d_view	actions.onsite_conversion.view_content.1d_view	The number of ‘view content’ conversions on your website or app attributed to your ads, within 1 day of viewing the ad.	metric
actions.onsite_conversion.view_content.28d_click	actions.onsite_conversion.view_content.28d_click	Total number of onsite view content conversions, attributed within a 28-day click window.	metric
actions.onsite_conversion.view_content.7d_click	actions.onsite_conversion.view_content.7d_click	The number of ‘view content’ conversions on your website or app attributed to your ads, within 7 days of clicking the ad.	metric
actions.onsite_web_add_to_cart	actions.onsite_web_add_to_cart	The total count of items added to a cart on a website, attributed to an ad campaign.	metric
actions.onsite_web_add_to_cart.1d_click	actions.onsite_web_add_to_cart.1d_click	The number of onsite website add-to-cart events attributed within 1 day of clicking the ad.	metric
actions.onsite_web_add_to_cart.1d_view	actions.onsite_web_add_to_cart.1d_view	The number of ‘add to cart’ events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_web_add_to_cart.28d_click	actions.onsite_web_add_to_cart.28d_click	The number of ‘add to cart’ actions on an onsite website, attributed within 28 days of clicking the ad.	metric
actions.onsite_web_add_to_cart.7d_click	actions.onsite_web_add_to_cart.7d_click	The number of ‘add to cart’ events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_web_app_add_to_cart	actions.onsite_web_app_add_to_cart	The total count of items added to a cart via a web app, attributed to an ad campaign.	metric
actions.onsite_web_app_add_to_cart.1d_click	actions.onsite_web_app_add_to_cart.1d_click	The number of onsite add-to-cart events in web or app, attributed within 1 day of clicking the ad.	metric
actions.onsite_web_app_add_to_cart.1d_view	actions.onsite_web_app_add_to_cart.1d_view	The number of onsite add-to-cart events in web or app, attributed within 1 day of viewing the ad.	metric
actions.onsite_web_app_add_to_cart.28d_click	actions.onsite_web_app_add_to_cart.28d_click	The total number of onsite web app add to cart events, attributed within a 28-day click window.	metric
actions.onsite_web_app_add_to_cart.7d_click	actions.onsite_web_app_add_to_cart.7d_click	The number of onsite add-to-cart events in web or app, attributed within 7 days of clicking the ad.	metric
actions.onsite_web_app_event	actions.onsite_web_app_event	The total count of web app events, attributed to an ad campaign.	metric
actions.onsite_web_app_event.1d_click	actions.onsite_web_app_event.1d_click	The total number of onsite web app events, attributed within a 1-day click window.	metric
actions.onsite_web_app_event.1d_view	actions.onsite_web_app_event.1d_view	The number of onsite web or app events attributed within 1 day of viewing the ad.	metric
actions.onsite_web_app_event.28d_click	actions.onsite_web_app_event.28d_click	The total number of onsite web app events, attributed within a 28-day click window.	metric
actions.onsite_web_app_event.7d_click	actions.onsite_web_app_event.7d_click	The number of onsite web or app events attributed within 7 days of clicking the ad.	metric
actions.onsite_web_app_purchase	actions.onsite_web_app_purchase	The total count of purchases made via a web app, attributed to an ad campaign.	metric
actions.onsite_web_app_purchase.1d_click	actions.onsite_web_app_purchase.1d_click	The number of onsite purchase events in web or app, attributed within 1 day of clicking the ad.	metric
actions.onsite_web_app_purchase.1d_view	actions.onsite_web_app_purchase.1d_view	The number of onsite purchase events in web or app, attributed within 1 day of viewing the ad.	metric
actions.onsite_web_app_purchase.28d_click	actions.onsite_web_app_purchase.28d_click	The number of purchase events occurring on an onsite web or app platform, attributed to an ad click within a 28-day window. (first search result)	metric
actions.onsite_web_app_purchase.7d_click	actions.onsite_web_app_purchase.7d_click	The number of onsite purchase events in web or app, attributed within 7 days of clicking the ad.	metric
actions.onsite_web_app_view_content	actions.onsite_web_app_view_content	The total count of content views via a web app, attributed to an ad campaign.	metric
actions.onsite_web_app_view_content.1d_click	actions.onsite_web_app_view_content.1d_click	The number of onsite content view events in web or app, attributed within 1 day of clicking the ad.	metric
actions.onsite_web_app_view_content.1d_view	actions.onsite_web_app_view_content.1d_view	The number of content views on a website or app, as an onsite web/app event, attributed within 1 day of viewing the ad.	metric
actions.onsite_web_app_view_content.28d_click	actions.onsite_web_app_view_content.28d_click	The number of content view events occurring on an onsite web or app platform, attributed to an ad click within a 28-day window. (first search result)	metric
actions.onsite_web_app_view_content.7d_click	actions.onsite_web_app_view_content.7d_click	The number of content views on a website or app, as an onsite web/app event, attributed within 7 days of clicking the ad.	metric
actions.onsite_web_initiate_checkout	actions.onsite_web_initiate_checkout	The total count of initiated checkouts on a website, attributed to an ad campaign.	metric
actions.onsite_web_initiate_checkout.1d_click	actions.onsite_web_initiate_checkout.1d_click	The total number of onsite web ‘initiate checkout’ actions, attributed to an ad click within 1 day.	metric
actions.onsite_web_initiate_checkout.1d_view	actions.onsite_web_initiate_checkout.1d_view	The number of initiated checkouts occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_web_initiate_checkout.28d_click	actions.onsite_web_initiate_checkout.28d_click	The total number of onsite web ‘initiate checkout’ actions, attributed to an ad click within 28 days.	metric
actions.onsite_web_initiate_checkout.7d_click	actions.onsite_web_initiate_checkout.7d_click	The number of initiated checkouts occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_web_lead	actions.onsite_web_lead	The total count of leads generated on a website, attributed to an ad campaign.	metric
actions.onsite_web_lead.1d_click	actions.onsite_web_lead.1d_click	The total number of leads generated through a website, attributed to a user clicking on an ad within 1 day.	metric
actions.onsite_web_lead.1d_view	actions.onsite_web_lead.1d_view	The number of lead events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_web_lead.28d_click	actions.onsite_web_lead.28d_click	The number of onsite web lead actions, attributed within 28 days of someone clicking on the ad.	metric
actions.onsite_web_lead.28d_view	actions.onsite_web_lead.28d_view	Number of leads generated on the website after a user viewed an ad, attributed within 28 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.onsite_web_lead.7d_click	actions.onsite_web_lead.7d_click	The number of lead events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_web_purchase	actions.onsite_web_purchase	The total count of purchases made on a website, attributed to an ad campaign.	metric
actions.onsite_web_purchase.1d_click	actions.onsite_web_purchase.1d_click	The number of onsite website purchase events attributed within 1 day of clicking the ad.	metric
actions.onsite_web_purchase.1d_view	actions.onsite_web_purchase.1d_view	The number of purchase events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_web_purchase.28d_click	actions.onsite_web_purchase.28d_click	The number of purchase events occurring on an onsite website, attributed to an ad click within a 28-day window. (first search result)	metric
actions.onsite_web_purchase.7d_click	actions.onsite_web_purchase.7d_click	The number of purchase events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.onsite_web_view_content	actions.onsite_web_view_content	The total count of content views on a website, attributed to an ad campaign.	metric
actions.onsite_web_view_content.1d_click	actions.onsite_web_view_content.1d_click	The number of onsite website content view events attributed within 1 day of clicking the ad.	metric
actions.onsite_web_view_content.1d_view	actions.onsite_web_view_content.1d_view	The number of content view events occurring on a website (onsite) attributed to ads within 1 day of a person viewing the ad.	metric
actions.onsite_web_view_content.28d_click	actions.onsite_web_view_content.28d_click	The number of content view events occurring on an onsite website, attributed to an ad click within a 28-day window. (first search result)	metric
actions.onsite_web_view_content.7d_click	actions.onsite_web_view_content.7d_click	The number of content view events occurring on a website (onsite) attributed to ads within 7 days of a person clicking the ad.	metric
actions.other.landing_page_view	actions.other.landing_page_view	Total views of the landing page from other devices.	metric
actions.other.landing_page_view.7d_click	actions.other.landing_page_view.7d_click	Total views of the landing page from other devices, attributed to a click within a 7-day window.	metric
actions.other.link_click	actions.other.link_click	Total clicks on links from other devices.	metric
actions.other.link_click.7d_click	actions.other.link_click.7d_click	Total clicks on links from other devices, attributed to a click within a 7-day window.	metric
actions.other.offsite_conversion.fb_pixel_add_payment_info	actions.other.offsite_conversion.fb_pixel_add_payment_info	Total ‘add payment info’ offsite conversions tracked by Facebook Pixel from other devices.	metric
actions.other.offsite_conversion.fb_pixel_add_payment_info.7d_click	actions.other.offsite_conversion.fb_pixel_add_payment_info.7d_click	Total ‘add payment info’ offsite conversions tracked by Facebook Pixel from other devices, attributed to a click within a 7-day window.	metric
actions.other.offsite_conversion.fb_pixel_add_to_cart	actions.other.offsite_conversion.fb_pixel_add_to_cart	Total ‘add to cart’ offsite conversions tracked by Facebook Pixel from other devices.	metric
actions.other.offsite_conversion.fb_pixel_add_to_cart.7d_click	actions.other.offsite_conversion.fb_pixel_add_to_cart.7d_click	Total ‘add to cart’ offsite conversions tracked by Facebook Pixel from other devices, attributed to a click within a 7-day window.	metric
actions.other.offsite_conversion.fb_pixel_purchase	actions.other.offsite_conversion.fb_pixel_purchase	Total purchase offsite conversions tracked by Facebook Pixel from other devices.	metric
actions.other.offsite_conversion.fb_pixel_purchase.7d_click	actions.other.offsite_conversion.fb_pixel_purchase.7d_click	Total purchase offsite conversions tracked by Facebook Pixel from other devices, attributed to a click within a 7-day window.	metric
actions.other.offsite_conversion.fb_pixel_search	actions.other.offsite_conversion.fb_pixel_search	Total ‘search’ offsite conversions tracked by Facebook Pixel from other devices.	metric
actions.other.offsite_conversion.fb_pixel_search.7d_click	actions.other.offsite_conversion.fb_pixel_search.7d_click	Total ‘search’ offsite conversions tracked by Facebook Pixel from other devices, attributed to a click within a 7-day window.	metric
actions.other.offsite_conversion.fb_pixel_view_content	actions.other.offsite_conversion.fb_pixel_view_content	Total ‘view content’ offsite conversions tracked by Facebook Pixel from other devices.	metric
actions.other.offsite_conversion.fb_pixel_view_content.7d_click	actions.other.offsite_conversion.fb_pixel_view_content.7d_click	Total ‘view content’ offsite conversions tracked by Facebook Pixel from other devices, attributed to a click within a 7-day window.	metric
actions.other.page_engagement	actions.other.page_engagement	Total engagements with a Page from other devices. Page engagement includes visits or interactions with content or ads.	metric
actions.other.page_engagement.7d_click	actions.other.page_engagement.7d_click	Total engagements with a Page from other devices, attributed to a click within a 7-day window. Page engagement includes visits or interactions with content or ads.	metric
actions.other.post_engagement	actions.other.post_engagement	Total post engagements from other devices. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.other.post_engagement.7d_click	actions.other.post_engagement.7d_click	Total post engagements from other devices, attributed to a click within a 7-day window. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.other.{NUM}.landing_page_view	actions.other.{NUM}.landing_page_view	Total views of the landing page from other devices, potentially associated with a specific identifier.	metric
actions.other.{NUM}.landing_page_view.7d_click	actions.other.{NUM}.landing_page_view.7d_click	Total views of the landing page from other devices, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.other.{NUM}.link_click	actions.other.{NUM}.link_click	Total clicks on links from other devices, potentially associated with a specific identifier.	metric
actions.other.{NUM}.link_click.7d_click	actions.other.{NUM}.link_click.7d_click	Total clicks on links from other devices, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_add_payment_info	actions.other.{NUM}.offsite_conversion.fb_pixel_add_payment_info	Total ‘add payment info’ offsite conversions tracked by Facebook Pixel from other devices, potentially associated with a specific identifier.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_add_payment_info.7d_click	actions.other.{NUM}.offsite_conversion.fb_pixel_add_payment_info.7d_click	Total ‘add payment info’ offsite conversions tracked by Facebook Pixel from other devices, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_add_to_cart	actions.other.{NUM}.offsite_conversion.fb_pixel_add_to_cart	Total ‘add to cart’ offsite conversions tracked by Facebook Pixel from other devices, potentially associated with a specific identifier.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_add_to_cart.7d_click	actions.other.{NUM}.offsite_conversion.fb_pixel_add_to_cart.7d_click	Total ‘add to cart’ offsite conversions tracked by Facebook Pixel from other devices, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_custom	actions.other.{NUM}.offsite_conversion.fb_pixel_custom	Total custom offsite conversions tracked by Facebook Pixel from other devices, potentially associated with a specific identifier.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_purchase	actions.other.{NUM}.offsite_conversion.fb_pixel_purchase	Total purchase offsite conversions tracked by Facebook Pixel from other devices, potentially associated with a specific identifier.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_purchase.7d_click	actions.other.{NUM}.offsite_conversion.fb_pixel_purchase.7d_click	Total purchase offsite conversions tracked by Facebook Pixel from other devices, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_search	actions.other.{NUM}.offsite_conversion.fb_pixel_search	Total ‘search’ offsite conversions tracked by Facebook Pixel from other devices, potentially associated with a specific identifier.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_search.7d_click	actions.other.{NUM}.offsite_conversion.fb_pixel_search.7d_click	Total ‘search’ offsite conversions tracked by Facebook Pixel from other devices, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_view_content	actions.other.{NUM}.offsite_conversion.fb_pixel_view_content	Total ‘view content’ offsite conversions tracked by Facebook Pixel from other devices, potentially associated with a specific identifier.	metric
actions.other.{NUM}.offsite_conversion.fb_pixel_view_content.7d_click	actions.other.{NUM}.offsite_conversion.fb_pixel_view_content.7d_click	Total ‘view content’ offsite conversions tracked by Facebook Pixel from other devices, potentially associated with a specific identifier and attributed to a click within a 7-day window.	metric
actions.other.{NUM}.page_engagement	actions.other.{NUM}.page_engagement	Total engagements with a Page from other devices, potentially associated with a specific identifier. Page engagement includes visits or interactions with content or ads.	metric
actions.other.{NUM}.page_engagement.7d_click	actions.other.{NUM}.page_engagement.7d_click	Total engagements with a Page from other devices, potentially associated with a specific identifier and attributed to a click within a 7-day window. Page engagement includes visits or interactions with content or ads.	metric
actions.other.{NUM}.post_engagement	actions.other.{NUM}.post_engagement	Total post engagements from other devices, potentially associated with a specific identifier. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.other.{NUM}.post_engagement.7d_click	actions.other.{NUM}.post_engagement.7d_click	Total post engagements from other devices, potentially associated with a specific identifier and attributed to a click within a 7-day window. Post engagement includes link clicks, comments, likes, and post reactions.	metric
actions.outbound_click	actions.outbound_click	The total count of clicks on links that lead outside Meta’s platforms, attributed to an ad campaign.	dimension
actions.outbound_click.1d_click	actions.outbound_click.1d_click	The total number of clicks on links that take people off Facebook-owned properties, attributed within a 1-day click window.	dimension
actions.outbound_click.1d_view	actions.outbound_click.1d_view	The number of outbound clicks attributed to ads within 1 day of a person viewing the ad.	dimension
actions.outbound_click.28d_click	actions.outbound_click.28d_click	The number of outbound clicks (clicks leading outside Facebook/Instagram), attributed within 28 days of clicking the ad.	dimension
actions.outbound_click.7d_click	actions.outbound_click.7d_click	The number of outbound clicks attributed to ads within 7 days of a person clicking the ad.	dimension
actions.page_engagement	actions.page_engagement	The total count of engagement actions on a Facebook Page, attributed to an ad campaign.	metric
actions.page_engagement.1d_click	actions.page_engagement.1d_click	The number of page engagement actions attributed to a click on an ad within a 1-day attribution window.	metric
actions.page_engagement.1d_view	actions.page_engagement.1d_view	The number of page engagement actions attributed to a view of an ad within a 1-day attribution window.	metric
actions.page_engagement.28d_click	actions.page_engagement.28d_click	The number of page engagement actions attributed to a click on an ad within a 28-day attribution window.	metric
actions.page_engagement.7d_click	actions.page_engagement.7d_click	The number of page engagement actions attributed to a click on an ad within a 7-day attribution window.	metric
actions.page_engagement.inline	actions.page_engagement.inline	The number of page engagement actions initiated directly from the ad content (inline).	metric
actions.page_story.1d_click	actions.page_story.1d_click	The total number of interactions with Facebook Page stories, attributed within a 1-day click window.	metric
actions.page_story.28d_click	actions.page_story.28d_click	The total number of interactions with Facebook Page stories, attributed within a 28-day click window.	metric
actions.photo_view	actions.photo_view	The total count of photo views, attributed to an ad campaign.	metric
actions.photo_view.1d_click	actions.photo_view.1d_click	The number of photo views attributed to a click on an ad within a 1-day attribution window.	metric
actions.photo_view.1d_view	actions.photo_view.1d_view	The number of photo views attributed to ads within 1 day of a person viewing the ad.	metric
actions.photo_view.28d_click	actions.photo_view.28d_click	The number of photo views attributed to a click on an ad within a 28-day attribution window.	metric
actions.photo_view.7d_click	actions.photo_view.7d_click	The number of photo views attributed to a click on an ad within a 7-day attribution window.	metric
actions.photo_view.inline	actions.photo_view.inline	Number of photo views directly on the ad platform (inline).	dimension
actions.post	actions.post	The number of post-related actions attributed to your ads, such as shares.	metric
actions.post.1d_click	actions.post.1d_click	The number of post-related actions attributed to an ad within 1 day of a click on the ad.	metric
actions.post.1d_view	actions.post.1d_view	The number of post interactions attributed to ads within 1 day of a person viewing the ad.	metric
actions.post.28d_click	actions.post.28d_click	The number of post-related actions attributed to an ad within 28 days of a click on the ad.	metric
actions.post.7d_click	actions.post.7d_click	The number of post-related actions attributed to an ad within 7 days of a click on the ad.	metric
actions.post.inline	actions.post.inline	The number of general post interactions initiated directly from the ad content (inline).	metric
actions.post_engagement	actions.post_engagement	The total number of engagements with your ad post, such as reactions, comments, shares, or clicks.	metric
actions.post_engagement.1d_click	actions.post_engagement.1d_click	The number of post engagement actions attributed to an ad within 1 day of a click on the ad.	metric
actions.post_engagement.1d_view	actions.post_engagement.1d_view	The number of post engagement actions attributed to an ad within 1 day of viewing the ad.	metric
actions.post_engagement.28d_click	actions.post_engagement.28d_click	The number of post engagement actions attributed to an ad within 28 days of a click on the ad.	metric
actions.post_engagement.7d_click	actions.post_engagement.7d_click	The number of post engagement actions attributed to an ad within 7 days of a click on the ad.	metric
actions.post_engagement.inline	actions.post_engagement.inline	The number of post engagement actions initiated directly from the ad content (inline).	metric
actions.post_interaction_gross	actions.post_interaction_gross	The gross number of interactions with a post attributed to the ad.	metric
actions.post_like	actions.post_like	The total number of ‘like’ reactions on a post.	metric
actions.post_like.1d_view	actions.post_like.1d_view	The number of post-like actions attributed to your ads within 1 day of a person viewing the ad.	metric
actions.post_like.28d_click	actions.post_like.28d_click	The number of post-like actions attributed to your ads within 28 days of a person clicking on the ad.	metric
actions.post_reaction	actions.post_reaction	The number of reactions (like, love, haha, wow, sad, angry) on a post attributed to your ads.	metric
actions.post_reaction.1d_click	actions.post_reaction.1d_click	The number of post reactions attributed to an ad within 1 day of a click on the ad.	metric
actions.post_reaction.1d_view	actions.post_reaction.1d_view	The number of reactions to a post attributed to ads within 1 day of a person viewing the ad.	dimension
actions.post_reaction.28d_click	actions.post_reaction.28d_click	The number of post reactions attributed to an ad within 28 days of a click on the ad.	metric
actions.post_reaction.7d_click	actions.post_reaction.7d_click	The number of post reactions attributed to an ad within 7 days of a click on the ad.	metric
actions.post_reaction.angry	actions.post_reaction.angry	The number of ‘angry’ reactions to a post.	metric
actions.post_reaction.haha	actions.post_reaction.haha	The number of ‘haha’ reactions to a post.	metric
actions.post_reaction.inline	actions.post_reaction.inline	The number of reactions (e.g., Like, Love) to a post, initiated directly from the ad content (inline).	metric
actions.post_reaction.like	actions.post_reaction.like	The total number of ‘Like’ reactions on posts or ads.	metric
actions.post_reaction.love	actions.post_reaction.love	The number of ‘love’ reactions to a post.	metric
actions.post_reaction.sad	actions.post_reaction.sad	The number of ‘sad’ reactions to a post.	metric
actions.post_reaction.wow	actions.post_reaction.wow	The number of ‘wow’ reactions to a post.	metric
actions.post_shares	actions.post_shares	The number of times your ad post was shared, representing an action attributed to your ads.	dimension
actions.post_story	actions.post_story	The number of post story actions attributed to the ad.	metric
actions.post_story.1d_click	actions.post_story.1d_click	The total number of interactions with post stories, attributed within a 1-day click window.	metric
actions.post_story.1d_view	actions.post_story.1d_view	The number of interactions with a post story attributed to ads within 1 day of a person viewing the ad.	metric
actions.post_story.28d_click	actions.post_story.28d_click	The total number of interactions with post stories, attributed within a 28-day click window.	metric
actions.post_story.7d_click	actions.post_story.7d_click	The number of interactions with a post story attributed to ads within 7 days of a person clicking the ad.	metric
actions.post_uncomment	actions.post_uncomment	The number of times a user uncommented on a post related to the ad.	metric
actions.purchase	actions.purchase	The number of purchase actions completed.	metric
actions.purchase.1d_click	actions.purchase.1d_click	The number of purchase actions attributed to an ad within 1 day of a click on the ad.	metric
actions.purchase.1d_view	actions.purchase.1d_view	The number of purchase actions attributed to an ad within 1 day of viewing the ad.	metric
actions.purchase.28d_click	actions.purchase.28d_click	The number of purchase actions attributed to an ad within 28 days of a click on the ad.	metric
actions.purchase.7d_click	actions.purchase.7d_click	The number of purchase events attributed to ads within 7 days of a person clicking the ad.	metric
actions.receive_offer	actions.receive_offer	The number of times users received an offer presented in the ad.	metric
actions.receive_offer.1d_click	actions.receive_offer.1d_click	The total number of receive offer events, attributed within a 1-day click window.	metric
actions.receive_offer.1d_view	actions.receive_offer.1d_view	The number of times an offer was received, attributed to ads within 1 day of a person viewing the ad.	metric
actions.receive_offer.28d_click	actions.receive_offer.28d_click	The total number of receive offer events, attributed within a 28-day click window.	metric
actions.receive_offer.7d_click	actions.receive_offer.7d_click	The number of times an offer was received, attributed to ads within 7 days of a person clicking the ad.	metric
actions.rsvp	actions.rsvp	The number of RSVP actions, typically for events, initiated by users interacting with the ad.	metric
actions.rsvp.1d_click	actions.rsvp.1d_click	The number of event ‘RSVP’ (response) actions taken by users, attributed within 1 day of a user clicking on your ad.	metric
actions.rsvp.1d_view	actions.rsvp.1d_view	The number of RSVP actions attributed to an ad within 1 day of viewing the ad.	metric
actions.rsvp.28d_click	actions.rsvp.28d_click	The total number of event RSVP actions, attributed within a 28-day click window.	metric
actions.rsvp.28d_view	actions.rsvp.28d_view	The number of RSVP actions attributed to an ad view within 28 days.	metric
actions.rsvp.7d_click	actions.rsvp.7d_click	The number of RSVP actions attributed to an ad within 7 days of a click on the ad.	metric
actions.rsvp.7d_view	actions.rsvp.7d_view	Number of RSVPs made after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
actions.rsvp.inline	actions.rsvp.inline	Number of RSVPs directly on the ad platform (inline).	dimension
actions.search	actions.search	The number of searches performed on your website or app, attributed to your ads.	metric
actions.search.1d_click	actions.search.1d_click	The number of ‘search’ actions attributed to an ad within 1 day of a click.	metric
actions.search.1d_view	actions.search.1d_view	The number of search actions attributed to an ad within 1 day of viewing the ad.	metric
actions.search.28d_click	actions.search.28d_click	The number of search actions attributed to an ad within 28 days of a click on the ad.	metric
actions.search.7d_click	actions.search.7d_click	The number of searches attributed to ads within 7 days of a person clicking the ad.	metric
actions.store_visit_with_dwell.1d_click	actions.store_visit_with_dwell.1d_click	The total number of store visit events with a specified dwell time, attributed within a 1-day click window.	metric
actions.store_visit_with_dwell.28d_click	actions.store_visit_with_dwell.28d_click	The number of store visits with a specified dwell time, attributed within 28 days of clicking the ad.	metric
actions.submit_application_total	actions.submit_application_total	The total number of application submission actions attributed to the ad.	metric
actions.submit_application_total.1d_click	actions.submit_application_total.1d_click	The total number of application submissions (total across all platforms), attributed within a 1-day click window.	metric
actions.submit_application_total.1d_view	actions.submit_application_total.1d_view	The total number of application submissions attributed to ads within 1 day of a person viewing the ad.	metric
actions.submit_application_total.28d_click	actions.submit_application_total.28d_click	The total number of application submissions (total across all platforms), attributed within a 28-day click window.	metric
actions.submit_application_total.7d_click	actions.submit_application_total.7d_click	The total number of application submissions attributed to ads within 7 days of a person clicking the ad.	metric
actions.submit_application_website	actions.submit_application_website	The number of application submission actions completed on a website, attributed to the ad.	metric
actions.submit_application_website.1d_click	actions.submit_application_website.1d_click	The total number of application submissions on the website, attributed within a 1-day click window.	dimension
actions.submit_application_website.1d_view	actions.submit_application_website.1d_view	The number of website application submissions attributed to ads within 1 day of a person viewing the ad.	dimension
actions.submit_application_website.28d_click	actions.submit_application_website.28d_click	The total number of application submissions on the website, attributed within a 28-day click window.	dimension
actions.submit_application_website.7d_click	actions.submit_application_website.7d_click	The number of website application submissions attributed to ads within 7 days of a person clicking the ad.	dimension
actions.subscribe	actions.subscribe	The number of subscription actions attributed to the ad.	dimension
actions.subscribe.1d_click	actions.subscribe.1d_click	The total number of subscription events, attributed within a 1-day click window.	dimension
actions.subscribe.1d_view	actions.subscribe.1d_view	The number of subscription events attributed to ads within 1 day of a person viewing the ad.	dimension
actions.subscribe.28d_click	actions.subscribe.28d_click	The total number of subscription events, attributed within a 28-day click window.	dimension
actions.subscribe.7d_click	actions.subscribe.7d_click	The number of subscription events attributed to ads within 7 days of a person clicking the ad.	dimension
actions.tab_view	actions.tab_view	The number of tab view actions attributed to the ad.	metric
actions.tab_view.1d_click	actions.tab_view.1d_click	The total number of tab view events, attributed within a 1-day click window.	dimension
actions.tab_view.1d_view	actions.tab_view.1d_view	The number of tab views attributed to ads within 1 day of a person viewing the ad.	dimension
actions.tab_view.28d_click	actions.tab_view.28d_click	The total number of tab view events, attributed within a 28-day click window.	dimension
actions.tab_view.7d_click	actions.tab_view.7d_click	The number of tab views attributed to ads within 7 days of a person clicking the ad.	dimension
actions.unknown.android_smartphone.onsite_conversion.post_save	actions.unknown.android_smartphone.onsite_conversion.post_save	The number of onsite conversions where a post was saved by users on an Android smartphone.	metric
actions.unknown.android_smartphone.onsite_conversion.post_save.7d_click	actions.unknown.android_smartphone.onsite_conversion.post_save.7d_click	The number of onsite conversions where a post was saved by users on an Android smartphone, attributed within a 7-day click window.	metric
actions.unknown.android_smartphone.page_engagement	actions.unknown.android_smartphone.page_engagement	The number of page engagement actions by users on an Android smartphone.	metric
actions.unknown.android_smartphone.page_engagement.7d_click	actions.unknown.android_smartphone.page_engagement.7d_click	The number of page engagement actions by users on an Android smartphone, attributed within a 7-day click window.	metric
actions.unknown.android_smartphone.post_engagement	actions.unknown.android_smartphone.post_engagement	The number of post engagement actions by users on an Android smartphone.	metric
actions.unknown.android_smartphone.post_engagement.7d_click	actions.unknown.android_smartphone.post_engagement.7d_click	The number of post engagement actions by users on an Android smartphone, attributed within a 7-day click window.	metric
actions.unknown.other.landing_page_view	actions.unknown.other.landing_page_view	The number of landing page view actions from unspecified or ‘other’ device types.	metric
actions.unknown.other.landing_page_view.7d_click	actions.unknown.other.landing_page_view.7d_click	The number of landing page view actions from unspecified or ‘other’ device types, attributed within a 7-day click window.	metric
actions.unknown.other.offsite_conversion.fb_pixel_add_payment_info	actions.unknown.other.offsite_conversion.fb_pixel_add_payment_info	The number of offsite conversions for adding payment information, tracked via Facebook Pixel.	metric
actions.unknown.other.offsite_conversion.fb_pixel_add_payment_info.7d_click	actions.unknown.other.offsite_conversion.fb_pixel_add_payment_info.7d_click	The number of offsite conversions for adding payment information, tracked via Facebook Pixel, attributed within a 7-day click window.	metric
actions.unknown.other.offsite_conversion.fb_pixel_add_to_cart	actions.unknown.other.offsite_conversion.fb_pixel_add_to_cart	The number of offsite conversions for adding items to a cart, tracked via Facebook Pixel.	metric
actions.unknown.other.offsite_conversion.fb_pixel_add_to_cart.7d_click	actions.unknown.other.offsite_conversion.fb_pixel_add_to_cart.7d_click	The number of offsite conversions for adding items to a cart, tracked via Facebook Pixel, attributed within a 7-day click window.	metric
actions.unknown.other.offsite_conversion.fb_pixel_custom	actions.unknown.other.offsite_conversion.fb_pixel_custom	The number of offsite conversions for custom events, tracked via Facebook Pixel.	metric
actions.unknown.other.offsite_conversion.fb_pixel_purchase	actions.unknown.other.offsite_conversion.fb_pixel_purchase	The number of offsite conversions for purchases, tracked via Facebook Pixel.	metric
actions.unknown.other.offsite_conversion.fb_pixel_purchase.7d_click	actions.unknown.other.offsite_conversion.fb_pixel_purchase.7d_click	The number of offsite conversions for purchases, tracked via Facebook Pixel, attributed within a 7-day click window.	metric
actions.unknown.other.offsite_conversion.fb_pixel_search	actions.unknown.other.offsite_conversion.fb_pixel_search	The number of offsite conversions for searches, tracked via Facebook Pixel.	metric
actions.unknown.other.offsite_conversion.fb_pixel_search.7d_click	actions.unknown.other.offsite_conversion.fb_pixel_search.7d_click	The number of offsite conversions for searches, tracked via Facebook Pixel, attributed within a 7-day click window.	metric
actions.unknown.other.offsite_conversion.fb_pixel_view_content	actions.unknown.other.offsite_conversion.fb_pixel_view_content	The number of offsite conversions for viewing content, tracked via Facebook Pixel.	metric
actions.unknown.other.offsite_conversion.fb_pixel_view_content.7d_click	actions.unknown.other.offsite_conversion.fb_pixel_view_content.7d_click	The number of offsite conversions for viewing content, tracked via Facebook Pixel, attributed within a 7-day click window.	metric
actions.video_play	actions.video_play	The number of times your video ad was played (counted after 3 seconds of video consumption).	metric
actions.video_play.1d_view	actions.video_play.1d_view	The number of times your video ad was played (counted after 3 seconds of video consumption), attributed within 1 day of a person viewing the ad.	metric
actions.video_play.28d_click	actions.video_play.28d_click	The number of times your video ad was played (counted after 3 seconds of video consumption), attributed within 28 days of a person clicking on the ad.	metric
actions.video_play_actions	actions.video_play_actions	The total number of video play actions.	metric
actions.video_view	actions.video_view	The number of video views (at least 3 seconds) attributed to your ads.	metric
actions.video_view.1d_click	actions.video_view.1d_click	The number of video view actions attributed to an ad within 1 day of a click on the ad.	metric
actions.video_view.1d_view	actions.video_view.1d_view	The number of video view actions attributed to an ad within 1 day of viewing the ad.	metric
actions.video_view.28d_click	actions.video_view.28d_click	The number of video view actions attributed to an ad within 28 days of a click on the ad.	metric
actions.video_view.7d_click	actions.video_view.7d_click	The number of video view actions attributed to an ad within 7 days of a click on the ad.	metric
actions.video_view.auto_play	actions.video_view.auto_play	The total number of video views initiated automatically (auto-play) on an ad.	metric
actions.video_view.click_to_play	actions.video_view.click_to_play	The total number of video views initiated by a user clicking to play an ad’s video.	metric
actions.video_view.inline	actions.video_view.inline	The number of video view actions initiated directly from the ad content (inline).	metric
actions.video_view.total	actions.video_view.total	The total number of video views recorded for an ad.	metric
actions.view_content	actions.view_content	The number of times content was viewed on your website or app, attributed to your ads.	metric
actions.view_content.1d_click	actions.view_content.1d_click	The number of content view actions attributed to an ad within 1 day of a click on the ad.	metric
actions.view_content.1d_view	actions.view_content.1d_view	The number of content view actions attributed to an ad within 1 day of viewing the ad.	metric
actions.view_content.28d_click	actions.view_content.28d_click	The number of content view actions attributed to an ad within 28 days of a click on the ad.	metric
actions.view_content.7d_click	actions.view_content.7d_click	The number of content views attributed to ads within 7 days of a person clicking the ad.	metric
actions.visit_instagram_profile	actions.visit_instagram_profile	The number of visits to your Instagram profile attributed to your ads.	metric
actions.web_app_in_store_purchase	actions.web_app_in_store_purchase	The number of web or app-initiated in-store purchase actions.	metric
actions.web_app_in_store_purchase.1d_click	actions.web_app_in_store_purchase.1d_click	Total number of web app in-store purchase actions, attributed within a 1-day click window.	metric
actions.web_app_in_store_purchase.1d_view	actions.web_app_in_store_purchase.1d_view	The number of in-store purchase events initiated from web or app, attributed within 1 day of viewing the ad.	metric
actions.web_app_in_store_purchase.28d_click	actions.web_app_in_store_purchase.28d_click	Total number of web app in-store purchase actions, attributed within a 28-day click window.	metric
actions.web_app_in_store_purchase.7d_click	actions.web_app_in_store_purchase.7d_click	The number of in-store purchase events initiated from web or app, attributed within 7 days of clicking the ad.	metric
actions.web_in_store_purchase	actions.web_in_store_purchase	The number of web-initiated in-store purchase actions.	metric
actions.web_in_store_purchase.1d_click	actions.web_in_store_purchase.1d_click	The number of purchases initiated online and completed in-store, attributed within 1 day of an ad click.	metric
actions.web_in_store_purchase.1d_view	actions.web_in_store_purchase.1d_view	The number of in-store purchase events initiated from the web, attributed within 1 day of viewing the ad.	metric
actions.web_in_store_purchase.28d_click	actions.web_in_store_purchase.28d_click	Total number of web in-store purchase actions, attributed within a 28-day click window.	metric
actions.web_in_store_purchase.7d_click	actions.web_in_store_purchase.7d_click	The number of in-store purchase events initiated from the web, attributed within 7 days of clicking the ad.	metric
actions.{NUM}.android_smartphone.link_click	actions.{NUM}.android_smartphone.link_click	Total link clicks on Android smartphones attributed to your ads.	metric
actions.{NUM}.android_smartphone.link_click.7d_click	actions.{NUM}.android_smartphone.link_click.7d_click	Total link clicks on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.android_smartphone.page_engagement	actions.{NUM}.android_smartphone.page_engagement	Total engagements with your page on Android smartphones attributed to your ads.	metric
actions.{NUM}.android_smartphone.page_engagement.7d_click	actions.{NUM}.android_smartphone.page_engagement.7d_click	Total engagements with your page on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.android_smartphone.post_engagement	actions.{NUM}.android_smartphone.post_engagement	Total engagements with your posts on Android smartphones attributed to your ads. This includes reactions, comments, shares, and clicks on the post.	metric
actions.{NUM}.android_smartphone.post_engagement.7d_click	actions.{NUM}.android_smartphone.post_engagement.7d_click	Total engagements with your posts on Android smartphones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.android_smartphone.video_view	actions.{NUM}.android_smartphone.video_view	Total video views on Android smartphones attributed to your ads.	metric
actions.{NUM}.android_tablet.link_click	actions.{NUM}.android_tablet.link_click	Total link clicks on Android tablets attributed to your ads.	metric
actions.{NUM}.android_tablet.link_click.7d_click	actions.{NUM}.android_tablet.link_click.7d_click	Total link clicks on Android tablets attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.android_tablet.page_engagement	actions.{NUM}.android_tablet.page_engagement	Total engagements with your page on Android tablets attributed to your ads.	metric
actions.{NUM}.android_tablet.page_engagement.7d_click	actions.{NUM}.android_tablet.page_engagement.7d_click	Total engagements with your page on Android tablets attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.android_tablet.post_engagement	actions.{NUM}.android_tablet.post_engagement	Total engagements with your posts on Android tablets attributed to your ads. This includes reactions, comments, shares, and clicks on the post.	metric
actions.{NUM}.android_tablet.post_engagement.7d_click	actions.{NUM}.android_tablet.post_engagement.7d_click	Total engagements with your posts on Android tablets attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.desktop.link_click	actions.{NUM}.desktop.link_click	Total link clicks on desktop devices attributed to your ads.	metric
actions.{NUM}.desktop.link_click.7d_click	actions.{NUM}.desktop.link_click.7d_click	Total link clicks on desktop devices attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.desktop.page_engagement	actions.{NUM}.desktop.page_engagement	Total engagements with your page on desktop devices attributed to your ads.	metric
actions.{NUM}.desktop.page_engagement.7d_click	actions.{NUM}.desktop.page_engagement.7d_click	Total engagements with your page on desktop devices attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.desktop.post_engagement	actions.{NUM}.desktop.post_engagement	Total engagements with your posts on desktop devices attributed to your ads. This includes reactions, comments, shares, and clicks on the post.	metric
actions.{NUM}.desktop.post_engagement.7d_click	actions.{NUM}.desktop.post_engagement.7d_click	Total engagements with your posts on desktop devices attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.ipad.link_click	actions.{NUM}.ipad.link_click	Total link clicks on iPads attributed to your ads.	metric
actions.{NUM}.ipad.link_click.7d_click	actions.{NUM}.ipad.link_click.7d_click	Total link clicks on iPads attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.ipad.page_engagement	actions.{NUM}.ipad.page_engagement	Total engagements with your page on iPads attributed to your ads.	metric
actions.{NUM}.ipad.page_engagement.7d_click	actions.{NUM}.ipad.page_engagement.7d_click	Total engagements with your page on iPads attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.ipad.post_engagement	actions.{NUM}.ipad.post_engagement	Total engagements with your posts on iPads attributed to your ads. This includes reactions, comments, shares, and clicks on the post.	metric
actions.{NUM}.ipad.post_engagement.7d_click	actions.{NUM}.ipad.post_engagement.7d_click	Total engagements with your posts on iPads attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.iphone.link_click	actions.{NUM}.iphone.link_click	Total link clicks on iPhones attributed to your ads.	metric
actions.{NUM}.iphone.link_click.7d_click	actions.{NUM}.iphone.link_click.7d_click	Total link clicks on iPhones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.iphone.page_engagement	actions.{NUM}.iphone.page_engagement	Total engagements with your page on iPhones attributed to your ads.	metric
actions.{NUM}.iphone.page_engagement.7d_click	actions.{NUM}.iphone.page_engagement.7d_click	Total engagements with your page on iPhones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.iphone.post	actions.{NUM}.iphone.post	Total post engagements on iPhones attributed to your ads.	metric
actions.{NUM}.iphone.post.7d_click	actions.{NUM}.iphone.post.7d_click	Total post engagements on iPhones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions.{NUM}.iphone.post_engagement	actions.{NUM}.iphone.post_engagement	Total engagements with your posts on iPhones attributed to your ads. This includes reactions, comments, shares, and clicks on the post.	metric
actions.{NUM}.iphone.post_engagement.7d_click	actions.{NUM}.iphone.post_engagement.7d_click	Total engagements with your posts on iPhones attributed to your ads, occurring within 7 days of clicking an ad.	metric
actions_offsite_conversion	actions_offsite_conversion	The total number of offsite conversion actions.	dimension
actions_offsite_conversion_custom	actions_offsite_conversion_custom	The total number of custom offsite conversion actions.	dimension
ad	ad	The name or ID of the specific ad creative.	dimension
ad_account_id	ad_account_id	The unique identifier for the ad account.	metric
ad_account_name	ad_account_name	The name of the advertising account.	dimension
ad_click_actions	ad_click_actions	The total number of actions resulting from clicks on an ad.	metric
ad_click_actions.ad_click	ad_click_actions.ad_click	Total number of times an ad was clicked.	metric
ad_click_actions.ad_click.1d_view	ad_click_actions.ad_click.1d_view	Number of ad clicks attributed to ad views within 1 day.	metric
ad_click_actions.ad_click.7d_click	ad_click_actions.ad_click.7d_click	Number of ad clicks attributed to ad clicks within 7 days.	metric
ad_created_date	ad_created_date	The date and time when the ad object was created.	dimension
ad_created_time	ad_created_time	The timestamp when the ad was created.	dimension
ad_creative_asset_feed_spec	ad_creative_asset_feed_spec	Specifications for the ad creative’s asset feed, used for dynamic creative to generate variations of an ad.	dimension
ad_creative_body	ad_creative_body	The main text content of the ad creative.	dimension
ad_creative_call_to_action_link	ad_creative_call_to_action_link	The URL for the call-to-action button in the ad creative.	dimension
ad_creative_call_to_action_type	ad_creative_call_to_action_type	The type of call-to-action button used in the ad creative (e.g., ‘Shop Now’, ‘Learn More’).	dimension
ad_creative_effective_instagram_media_id	ad_creative_effective_instagram_media_id	The ID of the Instagram media effectively used in the ad creative.	dimension
ad_creative_effective_instagram_story_id	ad_creative_effective_instagram_story_id	The effective Instagram story ID associated with the ad creative.	dimension
ad_creative_effective_object_story_id	ad_creative_effective_object_story_id	The ID of the effective object story (e.g., post ID) associated with the ad creative.	dimension
ad_creative_id	ad_creative_id	The unique identifier for the ad creative.	dimension
ad_creative_image_url	ad_creative_image_url	The URL of the image used in the ad creative.	dimension
ad_creative_instagram_actor_id	ad_creative_instagram_actor_id	The ID of the Instagram actor (account) associated with the ad creative.	dimension
ad_creative_instagram_permalink_url	ad_creative_instagram_permalink_url	The permalink URL to the Instagram post used in the ad creative.	dimension
ad_creative_instagram_story_id	ad_creative_instagram_story_id	The Instagram story ID associated with the ad creative.	dimension
ad_creative_instagram_user_id	ad_creative_instagram_user_id	The Instagram user ID associated with the ad creative.	dimension
ad_creative_link_url	ad_creative_link_url	The main URL that the ad creative links to.	dimension
ad_creative_name	ad_creative_name	The name of the ad creative.	dimension
ad_creative_object_id	ad_creative_object_id	The ID of the object (e.g., Page, Post) used to create the ad creative.	dimension
ad_creative_object_story_spec	ad_creative_object_story_spec	Specifications for the object story (e.g., page post) used in the ad creative.	dimension
ad_creative_object_type	ad_creative_object_type	The type of object the ad creative is promoting (e.g., PAGE, PHOTO, VIDEO).	dimension
ad_creative_object_url	ad_creative_object_url	The URL of the object that the ad creative is promoting.	dimension
ad_creative_source_instagram_media_id	ad_creative_source_instagram_media_id	The ID of the source Instagram media used in the ad creative.	dimension
ad_creative_status	ad_creative_status	The current status of the ad creative (e.g., ACTIVE, PAUSED).	dimension
ad_creative_template_url	ad_creative_template_url	The URL for the template used to generate dynamic ad creatives.	dimension
ad_creative_template_url_spec	ad_creative_template_url_spec	Specifications for the template URL used in dynamic ad creatives, often for click tracking.	dimension
ad_creative_thumbnail_url	ad_creative_thumbnail_url	The URL of the thumbnail image for the ad creative.	dimension
ad_creative_title	ad_creative_title	The title or headline of the ad creative.	dimension
ad_creative_url_tags	ad_creative_url_tags	Custom URL tags appended to the ad creative’s destination URL for tracking purposes.	dimension
ad_effective_status	ad_effective_status	The effective status of the ad, considering its parent campaign and ad set status. This indicates if the ad is currently delivering.	dimension
ad_format	ad_format	The format of the ad creative (e.g., image, video, carousel).	dimension
ad_format_asset	ad_format_asset	Details about the creative asset used in the ad format.	metric
ad_id	ad_id	The unique identifier for the ad.	dimension
ad_impression_actions	ad_impression_actions	The total number of actions resulting from impressions of an ad.	metric
ad_name	ad_name	The name of the ad.	dimension
ad_preview_default	ad_preview_default	The default preview of the ad.	dimension
ad_preview_default_url	ad_preview_default_url	The URL for the default preview of the ad.	dimension
ad_preview_default_url - link	ad_preview_default_url - link	The default URL that is used for previewing the ad.	dimension
ad_preview_desktop_feed	ad_preview_desktop_feed	A preview of how the ad appears in the desktop news feed.	dimension
ad_preview_desktop_feed_url	ad_preview_desktop_feed_url	The URL to preview an ad in the Facebook Desktop Feed placement.	dimension
ad_preview_instagram_standard	ad_preview_instagram_standard	A preview of how the ad appears on Instagram (standard format).	dimension
ad_preview_instagram_standard_url	ad_preview_instagram_standard_url	The URL to preview an ad in the Instagram Standard placement.	dimension
ad_preview_instagram_story	ad_preview_instagram_story	A preview of how the ad appears as an Instagram story.	dimension
ad_preview_instagram_story_url	ad_preview_instagram_story_url	The URL to preview an ad in the Instagram Story placement.	dimension
ad_preview_mobile_feed	ad_preview_mobile_feed	A preview of how the ad appears in the mobile news feed.	dimension
ad_preview_mobile_feed_url	ad_preview_mobile_feed_url	The URL to preview an ad in the Facebook Mobile Feed placement.	dimension
ad_status	ad_status	The current configured status of the ad (e.g., ACTIVE, PAUSED).	dimension
ad_tracking_specs	ad_tracking_specs	Specifications for tracking user actions and conversions attributed to an ad.	dimension
ad_updated_time	ad_updated_time	The timestamp when the ad was last updated.	dimension
ads_total_count	ads_total_count	The total number of ads within the selected scope (e.g., ad account, ad set).	metric
adset_adlabels	adset_adlabels	Labels applied to the ad set for organization and filtering.	dimension
adset_bid_amount	adset_bid_amount	The bid amount set for the ad set.	dimension
adset_bid_strategy	adset_bid_strategy	The bidding strategy applied to the ad set (e.g., lowest cost, target cost).	dimension
adset_billing_event	adset_billing_event	The billing event for the ad set (e.g., IMPRESSIONS, LINK_CLICKS).	dimension
adset_budget_remaining	adset_budget_remaining	The remaining budget for the ad set.	dimension
adset_created_time	adset_created_time	The timestamp when the ad set was created.	dimension
adset_daily_budget	adset_daily_budget	The daily budget allocated for the ad set.	dimension
adset_daily_min_spend_target	adset_daily_min_spend_target	The daily minimum spending target for the ad set, in your account’s currency.	dimension
adset_daily_spend_cap	adset_daily_spend_cap	The daily maximum spend limit for the ad set, in your account’s currency.	dimension
adset_effective_status	adset_effective_status	The effective status of the ad set, considering its parent campaign status.	dimension
adset_end_time	adset_end_time	The scheduled end time for the ad set.	dimension
adset_frequency_control_specs_event	adset_frequency_control_specs_event	The event used for frequency control within the ad set, which limits how often users see an ad.	dimension
adset_frequency_control_specs_interval_days	adset_frequency_control_specs_interval_days	The number of days in the interval for ad set frequency control.	dimension
adset_frequency_control_specs_max_frequency	adset_frequency_control_specs_max_frequency	The maximum number of times an ad can be shown to a user within the specified interval for ad set frequency control.	dimension
adset_id	adset_id	The unique identifier for the ad set.	dimension
adset_lifetime_budget	adset_lifetime_budget	The total budget allocated for the entire duration of the ad set.	dimension
adset_lifetime_imps	adset_lifetime_imps	The total number of impressions for the ad set over its lifetime.	dimension
adset_lifetime_min_spend_target	adset_lifetime_min_spend_target	The minimum lifetime spending target for the ad set, in your account’s currency.	dimension
adset_lifetime_spend_cap	adset_lifetime_spend_cap	The maximum lifetime spend limit for the ad set, in your account’s currency.	dimension
adset_name	adset_name	The name of the ad set.	dimension
adset_optimization_goal	adset_optimization_goal	The optimization goal for the ad set (e.g., LINK_CLICKS, CONVERSIONS).	dimension
adset_pacing_type	adset_pacing_type	The pacing type for the ad set, which determines how the budget is spent over time (e.g., standard or accelerated). This aligns with delivery optimization settings for an ad set.	dimension
adset_promoted_object	adset_promoted_object	The object being promoted by the ad set (e.g., a Page, an app).	dimension
adset_recommendations	adset_recommendations	A list of recommendations to improve the ad set’s performance or configuration.	dimension
adset_recommendations_blame_field	adset_recommendations_blame_field	The field or setting identified as the cause for a particular ad set recommendation.	dimension
adset_recommendations_confidence	adset_recommendations_confidence	The confidence level associated with the ad set recommendation.	dimension
adset_recommendations_message	adset_recommendations_message	The message providing details about the ad set recommendation.	dimension
adset_recommendations_title	adset_recommendations_title	The title of the ad set recommendation.	dimension
adset_start_time	adset_start_time	The scheduled start time for the ad set.	dimension
adset_status	adset_status	The current status of the ad set (e.g., active, paused, deleted).	dimension
adset_targeting	adset_targeting	The targeting specifications for the ad set, including audience demographics, interests, and behaviors.	dimension
adset_targeting_geo_locations	adset_targeting_geo_locations	The geographical locations targeted by the ad set.	dimension
adset_targeting_locales	adset_targeting_locales	The languages or locales targeted by the ad set.	dimension
adset_targeting_publisher_platforms	adset_targeting_publisher_platforms	The publisher platforms (e.g., Facebook, Instagram, Audience Network) where the ad set will be delivered.	dimension
adset_updated_time	adset_updated_time	The timestamp when the ad set was last updated.	dimension
adsets_total_count	adsets_total_count	The total number of ad sets within the selected scope (e.g., ad account, campaign).	metric
advertiser	advertiser	The name or ID of the advertiser associated with the ad account.	dimension
advertiser_id	advertiser_id	The unique identifier for the advertiser account.	dimension
advertiser_name	advertiser_name	The name of the advertiser account.	dimension
age	age	A breakdown dimension representing the age range of the people reached by the ad.	dimension
age_adset	age_adset	The age range of the people reached by the ad set. Used as a breakdown for ad set insights.	dimension
age_range	age_range	The demographic age range of the people reached by the ad.	dimension
amount	amount	The total monetary amount for the invoice or billing item.	metric
amount_due.amount	amount_due.amount	The amount of money still due on the invoice.	metric
amount_due.amount_in_hundredths	amount_due.amount_in_hundredths	The total amount due for billing, expressed in hundredths of the currency unit.	metric
amount_due.currency	amount_due.currency	The currency in which the amount due is denominated.	dimension
app_store_clicks	app_store_clicks	The number of clicks on an ad that lead to an app store.	metric
attribution_setting	attribution_setting	The attribution setting used for reporting actions to ads.	dimension
auction_competitiveness	auction_competitiveness	A ranking that indicates how an ad’s performance in the auction compares to other ads targeting the same audience.	metric
auction_max_competitor_bid	auction_max_competitor_bid	The maximum bid placed by a competitor in the ad auction.	metric
audience_name	audience_name	The name of the audience segment targeted by the ad.	dimension
audience_strategy	audience_strategy	The strategy employed to define or target the audience for the ad campaign.	dimension
audience_type	audience_type	The type of audience being targeted, e.g., custom audience, lookalike audience.	dimension
average_view_seconds	average_view_seconds	The average number of seconds a video ad was viewed.	metric
bid_type	bid_type	The type of bidding strategy used for the ad set, determining how bids are placed in the ad auction.	dimension
billed_amount_details.currency	billed_amount_details.currency	The currency of the billed amount details on the invoice.	dimension
billed_amount_details.net_amount	billed_amount_details.net_amount	The net amount of the billed invoice, excluding taxes.	metric
billed_amount_details.net_amount_in_millis	billed_amount_details.net_amount_in_millis	The net amount of the bill, excluding taxes, expressed in thousandths of the currency unit.	metric
billed_amount_details.tax_amount	billed_amount_details.tax_amount	The tax amount included in the billed invoice.	metric
billed_amount_details.tax_amount_in_millis	billed_amount_details.tax_amount_in_millis	The amount of tax included in the bill, expressed in thousandths of the currency unit.	metric
billed_amount_details.total_amount	billed_amount_details.total_amount	The total billed amount for the invoice, including taxes.	metric
billed_amount_details.total_amount_in_millis	billed_amount_details.total_amount_in_millis	The total billed amount, including net and tax amounts, expressed in thousandths of the currency unit.	metric
billing_period	billing_period	The period for which the invoice was issued.	dimension
body_asset.id	body_asset.id	The unique identifier for the body text asset of an ad creative.	metric
body_asset.text	body_asset.text	The actual text content of the body asset of an ad creative.	dimension
business_id	business_id	The unique identifier for the business associated with the invoice.	dimension
business_name	business_name	The registered name of the business entity associated with the invoice.	dimension
buying_type	buying_type	The method by which you pay for and target ads in your campaigns (e.g., auction, fixed price).	dimension
call_to_action_asset.id	call_to_action_asset.id	The unique identifier of the call-to-action button asset used in the ad.	metric
call_to_action_asset.name	call_to_action_asset.name	The text/name of the call-to-action button used in the ad.	dimension
call_to_action_clicks	call_to_action_clicks	The number of clicks on your ad’s call-to-action button.	dimension
campaign	campaign	The name or ID of the advertising campaign.	dimension
campaign_adlabels	campaign_adlabels	Labels applied to the campaign for organization and filtering.	dimension
campaign_bid_strategy	campaign_bid_strategy	The bidding strategy applied to the campaign.	dimension
campaign_budget_remaining	campaign_budget_remaining	The remaining budget for the campaign.	dimension
campaign_buying_type	campaign_buying_type	The method by which ads are purchased and targeted at the campaign level (e.g., auction, fixed price).	dimension
campaign_configured_status	campaign_configured_status	The configured status of the campaign (e.g., ACTIVE, PAUSED).	dimension
campaign_created_time	campaign_created_time	The timestamp when the campaign was created.	dimension
campaign_daily_budget	campaign_daily_budget	The daily budget allocated to a campaign, representing the average amount to be spent per day.	dimension
campaign_effective_status	campaign_effective_status	The effective status of the campaign, which can indicate if it’s active, paused, deleted, or archived. This field can be used for filtering.	dimension
campaign_id	campaign_id	A unique identifier for the campaign.	dimension
campaign_lifetime_budget	campaign_lifetime_budget	The total budget allocated for the entire duration of a campaign.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
campaign_objective	campaign_objective	The marketing objective set for the campaign (e.g., Brand Awareness, Traffic, Conversions).	dimension
campaign_pacing_type	campaign_pacing_type	The pacing type for the campaign, which determines how the budget is spent over time.	dimension
campaign_spend_cap	campaign_spend_cap	The spending limit set for the campaign.	dimension
campaign_start_time	campaign_start_time	The time when the campaign began, including the date.	dimension
campaign_status	campaign_status	The current status of the campaign (e.g., active, paused, deleted).	dimension
campaign_stop_time	campaign_stop_time	The time when the campaign ended or is scheduled to end, including the date.	dimension
campaign_updated_time	campaign_updated_time	The timestamp indicating the last time the campaign was updated.	dimension
campaigns_total_count	campaigns_total_count	The total number of campaigns within the ad account.	metric
canvas_avg_view_percent	canvas_avg_view_percent	The average percentage of an Instant Experience (formerly Canvas ad) that users viewed.	metric
canvas_avg_view_time	canvas_avg_view_time	The average time spent viewing an Instant Experience (formerly Canvas ad).	metric
catalog_segment_actions	catalog_segment_actions	The number of actions performed attributed to your ads promoting your catalog segment, broken down by action type.	metric
catalog_segment_actions.add_to_cart	catalog_segment_actions.add_to_cart	The number of ‘add to cart’ actions related to a product catalog segment.	metric
catalog_segment_actions.add_to_cart.1d_view	catalog_segment_actions.add_to_cart.1d_view	The number of ‘add to cart’ actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.add_to_cart.7d_click	catalog_segment_actions.add_to_cart.7d_click	The number of ‘add to cart’ actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart	catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart	The number of offsite ‘add to cart’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.1d_view	catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.1d_view	The number of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	catalog_segment_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	The number of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_purchase	catalog_segment_actions.offsite_conversion.fb_pixel_purchase	The number of offsite ‘purchase’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.1d_view	catalog_segment_actions.offsite_conversion.fb_pixel_purchase.1d_view	The number of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_purchase.7d_click	catalog_segment_actions.offsite_conversion.fb_pixel_purchase.7d_click	The number of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_view_content	catalog_segment_actions.offsite_conversion.fb_pixel_view_content	The number of offsite ‘view content’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.1d_view	catalog_segment_actions.offsite_conversion.fb_pixel_view_content.1d_view	The number of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.offsite_conversion.fb_pixel_view_content.7d_click	catalog_segment_actions.offsite_conversion.fb_pixel_view_content.7d_click	The number of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.omni_add_to_cart	catalog_segment_actions.omni_add_to_cart	The number of omnichannel ‘add to cart’ actions for a catalog segment.	metric
catalog_segment_actions.omni_add_to_cart.1d_view	catalog_segment_actions.omni_add_to_cart.1d_view	The number of ‘add to cart’ actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.omni_add_to_cart.7d_click	catalog_segment_actions.omni_add_to_cart.7d_click	The number of ‘add to cart’ actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.omni_purchase	catalog_segment_actions.omni_purchase	The number of omnichannel ‘purchase’ actions for a catalog segment.	metric
catalog_segment_actions.omni_purchase.1d_view	catalog_segment_actions.omni_purchase.1d_view	The number of ‘purchase’ actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.omni_purchase.7d_click	catalog_segment_actions.omni_purchase.7d_click	The number of ‘purchase’ actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.omni_view_content	catalog_segment_actions.omni_view_content	The number of omnichannel ‘view content’ actions for a catalog segment.	metric
catalog_segment_actions.omni_view_content.1d_view	catalog_segment_actions.omni_view_content.1d_view	The number of ‘view content’ actions (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.omni_view_content.7d_click	catalog_segment_actions.omni_view_content.7d_click	The number of ‘view content’ actions (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.onsite_app_add_to_cart	catalog_segment_actions.onsite_app_add_to_cart	Number of add-to-cart actions occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_add_to_cart.1d_view	catalog_segment_actions.onsite_app_add_to_cart.1d_view	Number of add-to-cart actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_add_to_cart.7d_click	catalog_segment_actions.onsite_app_add_to_cart.7d_click	Number of add-to-cart actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_purchase	catalog_segment_actions.onsite_app_purchase	Number of purchase actions occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_purchase.1d_view	catalog_segment_actions.onsite_app_purchase.1d_view	Number of purchase actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_purchase.7d_click	catalog_segment_actions.onsite_app_purchase.7d_click	Number of purchase actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_view_content	catalog_segment_actions.onsite_app_view_content	Number of content view actions occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_view_content.1d_view	catalog_segment_actions.onsite_app_view_content.1d_view	Number of content view actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_actions.onsite_app_view_content.7d_click	catalog_segment_actions.onsite_app_view_content.7d_click	Number of content view actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_actions.purchase	catalog_segment_actions.purchase	The number of ‘purchase’ actions related to a product catalog segment.	metric
catalog_segment_actions.purchase.1d_view	catalog_segment_actions.purchase.1d_view	The number of ‘purchase’ actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.purchase.7d_click	catalog_segment_actions.purchase.7d_click	The number of ‘purchase’ actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_actions.view_content	catalog_segment_actions.view_content	The number of ‘view content’ actions related to a product catalog segment.	metric
catalog_segment_actions.view_content.1d_view	catalog_segment_actions.view_content.1d_view	The number of ‘view content’ actions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_actions.view_content.7d_click	catalog_segment_actions.view_content.7d_click	The number of ‘view content’ actions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value	catalog_segment_value	The total value of all conversions from your catalog segment attributed to your ads.	metric
catalog_segment_value.add_payment_info	catalog_segment_value.add_payment_info	The value generated from users adding payment information, specifically related to catalog segments.	metric
catalog_segment_value.add_to_cart	catalog_segment_value.add_to_cart	The monetary value of ‘add to cart’ actions related to a product catalog segment.	metric
catalog_segment_value.add_to_cart.1d_view	catalog_segment_value.add_to_cart.1d_view	Total value of add-to-cart actions attributed to ad views within 1 day for a catalog segment.	metric
catalog_segment_value.add_to_cart.7d_click	catalog_segment_value.add_to_cart.7d_click	Total value of add-to-cart actions attributed to ad clicks within 7 days for a catalog segment.	metric
catalog_segment_value.add_to_wishlist	catalog_segment_value.add_to_wishlist	Total value of add-to-wishlist actions for a catalog segment.	metric
catalog_segment_value.add_to_wishlist.1d_view	catalog_segment_value.add_to_wishlist.1d_view	The value of ‘add to wishlist’ events for a catalog segment, attributed within 1 day of viewing your ad.	metric
catalog_segment_value.add_to_wishlist.7d_click	catalog_segment_value.add_to_wishlist.7d_click	The value of ‘add to wishlist’ events for a catalog segment, attributed within 7 days of a click on your ad.	metric
catalog_segment_value.app_custom_event	catalog_segment_value.app_custom_event	The monetary value of custom app events for a catalog segment.	metric
catalog_segment_value.initiate_checkout	catalog_segment_value.initiate_checkout	The monetary value of ‘initiate checkout’ actions related to a product catalog segment.	metric
catalog_segment_value.offline_conversion	catalog_segment_value.offline_conversion	Total value of all offline conversions for a catalog segment.	metric
catalog_segment_value.offsite_conversion	catalog_segment_value.offsite_conversion	The total monetary value of offsite conversions for a catalog segment.	metric
catalog_segment_value.offsite_conversion.1d_view	catalog_segment_value.offsite_conversion.1d_view	The total value of offsite conversions for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.offsite_conversion.7d_click	catalog_segment_value.offsite_conversion.7d_click	The total value of offsite conversions for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_payment_info	catalog_segment_value.offsite_conversion.fb_pixel_add_payment_info	The value generated from offsite “add payment info” conversions tracked by Facebook Pixel, specifically related to catalog segments.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart	catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart	The monetary value of offsite ‘add to cart’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.1d_view	catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.1d_view	The value of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.7d_click	catalog_segment_value.offsite_conversion.fb_pixel_add_to_cart.7d_click	The value of ‘add to cart’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist	catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist	Total value of add-to-wishlist actions from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	The value of offsite ‘add to wishlist’ conversions via Facebook Pixel for a catalog segment, attributed within 1 day of viewing your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	catalog_segment_value.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The value of offsite ‘add to wishlist’ conversions via Facebook Pixel for a catalog segment, attributed within 7 days of a click on your ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout	catalog_segment_value.offsite_conversion.fb_pixel_initiate_checkout	The monetary value of offsite ‘initiate checkout’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_purchase	catalog_segment_value.offsite_conversion.fb_pixel_purchase	The monetary value of offsite ‘purchase’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_purchase.1d_view	catalog_segment_value.offsite_conversion.fb_pixel_purchase.1d_view	The value of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_purchase.7d_click	catalog_segment_value.offsite_conversion.fb_pixel_purchase.7d_click	The value of ‘purchase’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_search	catalog_segment_value.offsite_conversion.fb_pixel_search	Total value of search actions from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_search.1d_view	catalog_segment_value.offsite_conversion.fb_pixel_search.1d_view	Total value of search actions attributed to ad views within 1 day from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_search.7d_click	catalog_segment_value.offsite_conversion.fb_pixel_search.7d_click	Total value of search actions attributed to ad clicks within 7 days from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_view_content	catalog_segment_value.offsite_conversion.fb_pixel_view_content	The monetary value of offsite ‘view content’ actions reported by Facebook Pixel for a catalog segment.	metric
catalog_segment_value.offsite_conversion.fb_pixel_view_content.1d_view	catalog_segment_value.offsite_conversion.fb_pixel_view_content.1d_view	The value of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.offsite_conversion.fb_pixel_view_content.7d_click	catalog_segment_value.offsite_conversion.fb_pixel_view_content.7d_click	The value of ‘view content’ offsite conversions tracked by Facebook Pixel for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.omni_add_to_cart	catalog_segment_value.omni_add_to_cart	The monetary value of omnichannel ‘add to cart’ actions for a catalog segment.	metric
catalog_segment_value.omni_add_to_cart.1d_view	catalog_segment_value.omni_add_to_cart.1d_view	The value of ‘add to cart’ events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.omni_add_to_cart.7d_click	catalog_segment_value.omni_add_to_cart.7d_click	The value of ‘add to cart’ events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.omni_add_to_wishlist	catalog_segment_value.omni_add_to_wishlist	Total value of add-to-wishlist actions across all channels (omni) for a catalog segment.	metric
catalog_segment_value.omni_add_to_wishlist.1d_view	catalog_segment_value.omni_add_to_wishlist.1d_view	The value of omni-channel ‘add to wishlist’ events for a catalog segment, attributed within 1 day of viewing your ad.	metric
catalog_segment_value.omni_add_to_wishlist.7d_click	catalog_segment_value.omni_add_to_wishlist.7d_click	The value of omni-channel ‘add to wishlist’ events for a catalog segment, attributed within 7 days of a click on your ad.	metric
catalog_segment_value.omni_initiated_checkout	catalog_segment_value.omni_initiated_checkout	The monetary value of omnichannel ‘initiated checkout’ actions for a catalog segment.	metric
catalog_segment_value.omni_purchase	catalog_segment_value.omni_purchase	The monetary value of omnichannel ‘purchase’ actions for a catalog segment.	metric
catalog_segment_value.omni_purchase.1d_view	catalog_segment_value.omni_purchase.1d_view	The value of ‘purchase’ events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.omni_purchase.7d_click	catalog_segment_value.omni_purchase.7d_click	The value of ‘purchase’ events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.omni_search	catalog_segment_value.omni_search	Total value of search actions across all channels (omni) for a catalog segment.	metric
catalog_segment_value.omni_search.1d_view	catalog_segment_value.omni_search.1d_view	Total value of search actions attributed to ad views within 1 day across all channels (omni) for a catalog segment.	metric
catalog_segment_value.omni_search.7d_click	catalog_segment_value.omni_search.7d_click	Total value of search actions attributed to ad clicks within 7 days across all channels (omni) for a catalog segment.	metric
catalog_segment_value.omni_spend_credits	catalog_segment_value.omni_spend_credits	Total value of spend credits actions across all channels (omni) for a catalog segment.	metric
catalog_segment_value.omni_view_content	catalog_segment_value.omni_view_content	The monetary value of omnichannel ‘view content’ actions for a catalog segment.	metric
catalog_segment_value.omni_view_content.1d_view	catalog_segment_value.omni_view_content.1d_view	The value of ‘view content’ events (omnichannel) for a product catalog segment attributed to your ads, within 1 day of viewing the ad.	metric
catalog_segment_value.omni_view_content.7d_click	catalog_segment_value.omni_view_content.7d_click	The value of ‘view content’ events (omnichannel) for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value.onsite_app_add_to_cart	catalog_segment_value.onsite_app_add_to_cart	The monetary value of ‘add to cart’ actions occurring within the app, for a catalog segment.	metric
catalog_segment_value.onsite_app_add_to_cart.1d_view	catalog_segment_value.onsite_app_add_to_cart.1d_view	Total value of add-to-cart actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_app_add_to_cart.7d_click	catalog_segment_value.onsite_app_add_to_cart.7d_click	Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_app_purchase	catalog_segment_value.onsite_app_purchase	The monetary value of ‘purchase’ actions occurring within the app, for a catalog segment.	metric
catalog_segment_value.onsite_app_purchase.1d_view	catalog_segment_value.onsite_app_purchase.1d_view	Total value of purchase actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_app_purchase.7d_click	catalog_segment_value.onsite_app_purchase.7d_click	Total value of purchase actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_app_view_content	catalog_segment_value.onsite_app_view_content	The monetary value of ‘view content’ actions occurring within the app, for a catalog segment.	metric
catalog_segment_value.onsite_app_view_content.1d_view	catalog_segment_value.onsite_app_view_content.1d_view	Total value of content view actions attributed to ad views within 1 day, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_app_view_content.7d_click	catalog_segment_value.onsite_app_view_content.7d_click	Total value of content view actions attributed to ad clicks within 7 days, occurring within an app for a catalog segment.	metric
catalog_segment_value.onsite_web_add_to_cart	catalog_segment_value.onsite_web_add_to_cart	The monetary value of ‘add to cart’ actions occurring on the website, for a catalog segment.	metric
catalog_segment_value.onsite_web_add_to_cart.1d_view	catalog_segment_value.onsite_web_add_to_cart.1d_view	Total value of add-to-cart actions attributed to ad views within 1 day, occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_add_to_cart.7d_click	catalog_segment_value.onsite_web_add_to_cart.7d_click	Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_app_add_to_cart	catalog_segment_value.onsite_web_app_add_to_cart	The monetary value of ‘add to cart’ actions occurring on both website and app, for a catalog segment.	metric
catalog_segment_value.onsite_web_app_add_to_cart.1d_view	catalog_segment_value.onsite_web_app_add_to_cart.1d_view	Total value of add-to-cart actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_app_add_to_cart.7d_click	catalog_segment_value.onsite_web_app_add_to_cart.7d_click	Total value of add-to-cart actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_app_purchase	catalog_segment_value.onsite_web_app_purchase	The monetary value of ‘purchase’ actions occurring on both website and app, for a catalog segment.	metric
catalog_segment_value.onsite_web_app_purchase.1d_view	catalog_segment_value.onsite_web_app_purchase.1d_view	Total value of purchase actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_app_purchase.7d_click	catalog_segment_value.onsite_web_app_purchase.7d_click	Total value of purchase actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_app_view_content	catalog_segment_value.onsite_web_app_view_content	The monetary value of ‘view content’ actions occurring on both website and app, for a catalog segment.	metric
catalog_segment_value.onsite_web_app_view_content.1d_view	catalog_segment_value.onsite_web_app_view_content.1d_view	Total value of content view actions attributed to ad views within 1 day, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_app_view_content.7d_click	catalog_segment_value.onsite_web_app_view_content.7d_click	Total value of content view actions attributed to ad clicks within 7 days, occurring on a website or app for a catalog segment.	metric
catalog_segment_value.onsite_web_initiate_checkout	catalog_segment_value.onsite_web_initiate_checkout	Total value of initiate checkout actions occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_purchase	catalog_segment_value.onsite_web_purchase	The monetary value of ‘purchase’ actions occurring on the website, for a catalog segment.	metric
catalog_segment_value.onsite_web_purchase.1d_view	catalog_segment_value.onsite_web_purchase.1d_view	Total value of purchase actions attributed to ad views within 1 day, occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_purchase.7d_click	catalog_segment_value.onsite_web_purchase.7d_click	Total value of purchase actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_view_content	catalog_segment_value.onsite_web_view_content	The monetary value of ‘view content’ actions occurring on the website, for a catalog segment.	metric
catalog_segment_value.onsite_web_view_content.1d_view	catalog_segment_value.onsite_web_view_content.1d_view	Total value of content view actions attributed to ad views within 1 day, occurring on a website for a catalog segment.	metric
catalog_segment_value.onsite_web_view_content.7d_click	catalog_segment_value.onsite_web_view_content.7d_click	Total value of content view actions attributed to ad clicks within 7 days, occurring on a website for a catalog segment.	metric
catalog_segment_value.purchase	catalog_segment_value.purchase	The monetary value of purchase actions related to a product catalog segment.	metric
catalog_segment_value.purchase.1d_view	catalog_segment_value.purchase.1d_view	Total value of purchase actions attributed to ad views within 1 day for a catalog segment.	metric
catalog_segment_value.purchase.7d_click	catalog_segment_value.purchase.7d_click	Total value of purchase actions attributed to ad clicks within 7 days for a catalog segment.	metric
catalog_segment_value.search	catalog_segment_value.search	Total value of search actions for a catalog segment.	metric
catalog_segment_value.search.1d_view	catalog_segment_value.search.1d_view	Total value of search actions attributed to ad views within 1 day for a catalog segment.	metric
catalog_segment_value.search.7d_click	catalog_segment_value.search.7d_click	Total value of search actions attributed to ad clicks within 7 days for a catalog segment.	metric
catalog_segment_value.view_content	catalog_segment_value.view_content	The monetary value of view content actions related to a product catalog segment.	metric
catalog_segment_value.view_content.1d_view	catalog_segment_value.view_content.1d_view	Total value of content view actions attributed to ad views within 1 day for a catalog segment.	metric
catalog_segment_value.view_content.7d_click	catalog_segment_value.view_content.7d_click	Total value of content view actions attributed to ad clicks within 7 days for a catalog segment.	metric
catalog_segment_value.web_app_in_store_purchase	catalog_segment_value.web_app_in_store_purchase	Total value of in-store purchase actions originating from web or app for a catalog segment.	metric
catalog_segment_value.web_in_store_purchase	catalog_segment_value.web_in_store_purchase	The monetary value of ‘web in store purchase’ actions related to a product catalog segment.	metric
catalog_segment_value_mobile_purchase_roas	catalog_segment_value_mobile_purchase_roas	The total return on ad spend (ROAS) from mobile app purchases for your catalog segment.	metric
catalog_segment_value_omni_purchase_roas	catalog_segment_value_omni_purchase_roas	The total return on ad spend (ROAS) from all purchases (omni-channel) for your catalog segment.	metric
catalog_segment_value_omni_purchase_roas.omni_purchase	catalog_segment_value_omni_purchase_roas.omni_purchase	The Return On Ad Spend (ROAS) from omnichannel purchases for a product catalog segment, within the default attribution window.	metric
catalog_segment_value_omni_purchase_roas.omni_purchase.1d_view	catalog_segment_value_omni_purchase_roas.omni_purchase.1d_view	Return on Ad Spend (ROAS) for omni-channel purchases attributed to ad views within 1 day for a catalog segment.	metric
catalog_segment_value_omni_purchase_roas.omni_purchase.7d_click	catalog_segment_value_omni_purchase_roas.omni_purchase.7d_click	The Return On Ad Spend (ROAS) from omnichannel purchases for a product catalog segment attributed to your ads, within 7 days of clicking the ad.	metric
catalog_segment_value_website_purchase_roas	catalog_segment_value_website_purchase_roas	The total return on ad spend (ROAS) from website purchases for your catalog segment.	metric
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase	catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase	Return on Ad Spend (ROAS) for website purchases from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view	catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view	Return on Ad Spend (ROAS) for website purchases attributed to ad views within 1 day from Facebook Pixel offsite conversions for a catalog segment.	metric
catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click	catalog_segment_value_website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click	Return on Ad Spend (ROAS) for website purchases attributed to ad clicks within 7 days from Facebook Pixel offsite conversions for a catalog segment.	metric
channel_id	channel_id	Unique identifier for the advertising channel (e.g., Facebook, Instagram).	dimension
channel_name	channel_name	Name of the advertising channel.	dimension
clicks	clicks	The total number of clicks on your ad, including interactions with the ad container, links to destinations, and expanded ad experiences.	metric
clicks_metaAds	clicks_metaAds	The total number of clicks on your Meta Ads.	metric
completed_views	completed_views	The number of times a video ad was viewed to completion.	metric
completions	completions	The number of times a specified action or event was completed.	metric
conversion_count	conversion_count	The total number of conversions.	metric
conversion_event	conversion_event	The specific type of conversion event that occurred.	dimension
conversion_number_facebook	conversion_number_facebook	The total number of conversions attributed to Facebook ads.	metric
conversion_purchase_1day_view_7day_click	conversion_purchase_1day_view_7day_click	The number of purchase conversions attributed to an ad impression within a 1-day view or a click within a 7-day click attribution window.	metric
conversion_rate_ranking	conversion_rate_ranking	A ranking that indicates how an ad’s expected conversion rate compares to other ads targeting the same audience.	metric
conversion_value	conversion_value	The total monetary value of all conversions attributed to your ads.	metric
conversion_value_purchase_1day_view_7day_click	conversion_value_purchase_1day_view_7day_click	The total value of purchase conversions attributed to an ad impression within a 1-day view or a click within a 7-day click attribution window.	metric
conversion_values	conversion_values	The total value of all conversions generated by the ad campaign.	metric
conversion_values.contact_mobile_app	conversion_values.contact_mobile_app	The monetary value of ‘contact’ conversions occurring via mobile app.	metric
conversion_values.contact_mobile_app.7d_click	conversion_values.contact_mobile_app.7d_click	Total value of contact actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.contact_offline	conversion_values.contact_offline	The monetary value of offline contact conversions.	metric
conversion_values.contact_total	conversion_values.contact_total	The total monetary value of ‘contact’ conversions.	metric
conversion_values.contact_total.1d_click	conversion_values.contact_total.1d_click	Total value of contact conversions after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.contact_total.1d_view	conversion_values.contact_total.1d_view	Total value of all contact actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.contact_total.7d_click	conversion_values.contact_total.7d_click	Total value of all contact actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.contact_total.7d_view	conversion_values.contact_total.7d_view	Total value of contact conversions after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.contact_website	conversion_values.contact_website	The monetary value of ‘contact’ conversions occurring via website.	metric
conversion_values.contact_website.1d_click	conversion_values.contact_website.1d_click	Total value of contact conversions on the website after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.contact_website.1d_view	conversion_values.contact_website.1d_view	Total value of contact actions attributed to ad views within 1 day, occurring on a website.	metric
conversion_values.contact_website.7d_click	conversion_values.contact_website.7d_click	Total value of contact actions attributed to ad clicks within 7 days, occurring on a website.	metric
conversion_values.contact_website.7d_view	conversion_values.contact_website.7d_view	Total value of contact conversions on the website after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.customize_product_mobile_app.7d_click	conversion_values.customize_product_mobile_app.7d_click	Total value of product customization actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.customize_product_total	conversion_values.customize_product_total	The total monetary value of ‘customize product’ conversions.	metric
conversion_values.customize_product_total.1d_view	conversion_values.customize_product_total.1d_view	Total value of all product customization actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.customize_product_total.7d_click	conversion_values.customize_product_total.7d_click	Total value of all product customization actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.customize_product_website	conversion_values.customize_product_website	The monetary value of ‘customize product’ conversions occurring via website.	metric
conversion_values.customize_product_website.1d_view	conversion_values.customize_product_website.1d_view	Total value of product customization actions attributed to ad views within 1 day, occurring on a website.	metric
conversion_values.customize_product_website.7d_click	conversion_values.customize_product_website.7d_click	Total value of product customization actions attributed to ad clicks within 7 days, occurring on a website.	metric
conversion_values.donate_mobile_app	conversion_values.donate_mobile_app	The monetary value of ‘donate’ conversions occurring via mobile app.	metric
conversion_values.donate_mobile_app.7d_click	conversion_values.donate_mobile_app.7d_click	Total value of donate actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.donate_offline	conversion_values.donate_offline	The monetary value of offline donation conversions.	metric
conversion_values.donate_on_facebook	conversion_values.donate_on_facebook	The total monetary value of conversions from donations made on Facebook.	metric
conversion_values.donate_total	conversion_values.donate_total	The total monetary value of ‘donate’ conversions.	metric
conversion_values.donate_total.1d_click	conversion_values.donate_total.1d_click	Total value of donate conversions after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.donate_total.1d_view	conversion_values.donate_total.1d_view	Total value of all donate actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.donate_total.7d_click	conversion_values.donate_total.7d_click	Total value of all donate actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.donate_total.7d_view	conversion_values.donate_total.7d_view	Total value of donate conversions after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.donate_website	conversion_values.donate_website	The monetary value of ‘donate’ conversions occurring via website.	metric
conversion_values.donate_website.1d_click	conversion_values.donate_website.1d_click	Total value of donate conversions on the website after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.donate_website.1d_view	conversion_values.donate_website.1d_view	Total value of donate actions attributed to ad views within 1 day, occurring on a website.	metric
conversion_values.donate_website.7d_click	conversion_values.donate_website.7d_click	Total value of donate actions attributed to ad clicks within 7 days, occurring on a website.	metric
conversion_values.donate_website.7d_view	conversion_values.donate_website.7d_view	Total value of donate conversions on the website after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.find_location_mobile_app	conversion_values.find_location_mobile_app	The monetary value of ‘find location’ conversions occurring via mobile app.	metric
conversion_values.find_location_mobile_app.7d_click	conversion_values.find_location_mobile_app.7d_click	Total value of find location actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.find_location_total	conversion_values.find_location_total	The total monetary value of ‘find location’ conversions.	metric
conversion_values.find_location_total.1d_click	conversion_values.find_location_total.1d_click	Total value of find location conversions after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.find_location_total.1d_view	conversion_values.find_location_total.1d_view	Total value of all find location actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.find_location_total.7d_click	conversion_values.find_location_total.7d_click	Total value of all find location actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.find_location_total.7d_view	conversion_values.find_location_total.7d_view	Total value of find location conversions after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.find_location_website	conversion_values.find_location_website	The monetary value of ‘find location’ conversions occurring via website.	metric
conversion_values.find_location_website.1d_click	conversion_values.find_location_website.1d_click	Total value of find location conversions on the website after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.find_location_website.1d_view	conversion_values.find_location_website.1d_view	Total value of find location actions attributed to ad views within 1 day, occurring on a website.	metric
conversion_values.find_location_website.7d_click	conversion_values.find_location_website.7d_click	Total value of find location actions attributed to ad clicks within 7 days, occurring on a website.	metric
conversion_values.find_location_website.7d_view	conversion_values.find_location_website.7d_view	Total value of find location conversions on the website after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.schedule_mobile_app	conversion_values.schedule_mobile_app	The monetary value of ‘schedule’ conversions occurring via mobile app.	metric
conversion_values.schedule_mobile_app.7d_click	conversion_values.schedule_mobile_app.7d_click	Total value of schedule actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.schedule_total	conversion_values.schedule_total	The total monetary value of ‘schedule’ conversions.	metric
conversion_values.schedule_total.1d_click	conversion_values.schedule_total.1d_click	Total value of schedule conversions after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.schedule_total.1d_view	conversion_values.schedule_total.1d_view	Total value of all schedule actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.schedule_total.7d_click	conversion_values.schedule_total.7d_click	Total value of all schedule actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.schedule_total.7d_view	conversion_values.schedule_total.7d_view	Total value of schedule conversions after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.schedule_website	conversion_values.schedule_website	The monetary value of ‘schedule’ conversions occurring via website.	metric
conversion_values.schedule_website.1d_click	conversion_values.schedule_website.1d_click	Total value of schedule conversions on the website after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.schedule_website.1d_view	conversion_values.schedule_website.1d_view	Total value of schedule actions attributed to ad views within 1 day, occurring on a website.	metric
conversion_values.schedule_website.7d_click	conversion_values.schedule_website.7d_click	Total value of schedule actions attributed to ad clicks within 7 days, occurring on a website.	metric
conversion_values.schedule_website.7d_view	conversion_values.schedule_website.7d_view	Total value of schedule conversions on the website after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.start_trial_mobile_app	conversion_values.start_trial_mobile_app	The monetary value of ‘start trial’ conversions occurring via mobile app.	metric
conversion_values.start_trial_mobile_app.1d_view	conversion_values.start_trial_mobile_app.1d_view	The total monetary value of mobile app trial starts, attributed within one day of viewing the ad.	metric
conversion_values.start_trial_mobile_app.7d_click	conversion_values.start_trial_mobile_app.7d_click	Total value of start trial actions attributed to ad clicks within 7 days, occurring on a mobile app.	metric
conversion_values.start_trial_total	conversion_values.start_trial_total	The total monetary value of ‘start trial’ conversions.	metric
conversion_values.start_trial_total.1d_click	conversion_values.start_trial_total.1d_click	Total value of start trial conversions after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.start_trial_total.1d_view	conversion_values.start_trial_total.1d_view	Total value of all start trial actions attributed to ad views within 1 day, across all platforms.	metric
conversion_values.start_trial_total.28d_click	conversion_values.start_trial_total.28d_click	The total value of ‘Start Trial’ conversions attributed to a click on an ad within a 28-day click attribution window.	metric
conversion_values.start_trial_total.28d_view	conversion_values.start_trial_total.28d_view	The total value of ‘Start Trial’ conversions attributed to an ad impression within a 28-day view attribution window.	metric
conversion_values.start_trial_total.7d_click	conversion_values.start_trial_total.7d_click	Total value of all start trial actions attributed to ad clicks within 7 days, across all platforms.	metric
conversion_values.start_trial_total.7d_view	conversion_values.start_trial_total.7d_view	Total value of start trial conversions after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.start_trial_website	conversion_values.start_trial_website	The monetary value of ‘start trial’ conversions occurring via website.	metric
conversion_values.start_trial_website.1d_click	conversion_values.start_trial_website.1d_click	Total value of start trial conversions on the website after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.start_trial_website.1d_view	conversion_values.start_trial_website.1d_view	The total monetary value attributed to ‘start trial’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversion_values.start_trial_website.28d_click	conversion_values.start_trial_website.28d_click	The total value of website ‘Start Trial’ conversions attributed to a click on an ad within a 28-day click attribution window.	metric
conversion_values.start_trial_website.28d_view	conversion_values.start_trial_website.28d_view	The total value of website ‘Start Trial’ conversions attributed to an ad impression within a 28-day view attribution window.	metric
conversion_values.start_trial_website.7d_click	conversion_values.start_trial_website.7d_click	The total monetary value attributed to ‘start trial’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversion_values.start_trial_website.7d_view	conversion_values.start_trial_website.7d_view	Total value of start trial conversions on the website after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.submit_application_mobile_app	conversion_values.submit_application_mobile_app	The monetary value of ‘submit application’ conversions occurring via mobile app.	metric
conversion_values.submit_application_mobile_app.7d_click	conversion_values.submit_application_mobile_app.7d_click	The total monetary value attributed to ‘submit application’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversion_values.submit_application_total	conversion_values.submit_application_total	The total monetary value of ‘submit application’ conversions.	metric
conversion_values.submit_application_total.1d_click	conversion_values.submit_application_total.1d_click	Total value of application submissions after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.submit_application_total.1d_view	conversion_values.submit_application_total.1d_view	The total monetary value attributed to ‘submit application’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversion_values.submit_application_total.7d_click	conversion_values.submit_application_total.7d_click	The total monetary value attributed to ‘submit application’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversion_values.submit_application_total.7d_view	conversion_values.submit_application_total.7d_view	Total value of application submissions after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.submit_application_website	conversion_values.submit_application_website	The monetary value of ‘submit application’ conversions occurring via website.	metric
conversion_values.submit_application_website.1d_click	conversion_values.submit_application_website.1d_click	Total value of application submissions on the website after a user clicked an ad, attributed within 1 day of the click.	metric
conversion_values.submit_application_website.1d_view	conversion_values.submit_application_website.1d_view	The total monetary value attributed to ‘submit application’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversion_values.submit_application_website.7d_click	conversion_values.submit_application_website.7d_click	The total monetary value attributed to ‘submit application’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversion_values.submit_application_website.7d_view	conversion_values.submit_application_website.7d_view	Total value of application submissions on the website after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversion_values.subscribe_mobile_app	conversion_values.subscribe_mobile_app	The monetary value of ‘subscribe’ conversions occurring via mobile app.	metric
conversion_values.subscribe_mobile_app.1d_view	conversion_values.subscribe_mobile_app.1d_view	The total value of mobile app subscription conversions, attributed within 1 day of viewing the ad.	metric
conversion_values.subscribe_mobile_app.7d_click	conversion_values.subscribe_mobile_app.7d_click	The total monetary value attributed to ‘subscribe’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversion_values.subscribe_total	conversion_values.subscribe_total	The total monetary value of ‘subscribe’ conversions.	metric
conversion_values.subscribe_total.1d_click	conversion_values.subscribe_total.1d_click	Total monetary value of subscribe conversions, attributed within a 1-day click window.	metric
conversion_values.subscribe_total.1d_view	conversion_values.subscribe_total.1d_view	The total monetary value attributed to ‘subscribe’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversion_values.subscribe_total.28d_click	conversion_values.subscribe_total.28d_click	The total value of ‘Subscribe’ conversions attributed to a click on an ad within a 28-day click attribution window.	metric
conversion_values.subscribe_total.7d_click	conversion_values.subscribe_total.7d_click	The total monetary value attributed to ‘subscribe’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversion_values.subscribe_website	conversion_values.subscribe_website	The monetary value of ‘subscribe’ conversions occurring via website.	metric
conversion_values.subscribe_website.1d_click	conversion_values.subscribe_website.1d_click	Total monetary value of website subscribe conversions, attributed within a 1-day click window.	metric
conversion_values.subscribe_website.1d_view	conversion_values.subscribe_website.1d_view	The total monetary value attributed to ‘subscribe’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversion_values.subscribe_website.28d_click	conversion_values.subscribe_website.28d_click	The total value of website ‘Subscribe’ conversions attributed to a click on an ad within a 28-day click attribution window.	metric
conversion_values.subscribe_website.7d_click	conversion_values.subscribe_website.7d_click	The total monetary value attributed to ‘subscribe’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions	conversions	The total number of conversions attributed to your ads.	metric
conversions.ad_click_mobile_app	conversions.ad_click_mobile_app	The total count of ad clicks that led to a conversion on the mobile app.	metric
conversions.ad_click_mobile_app.1d_view	conversions.ad_click_mobile_app.1d_view	The total count of ad clicks that led to a conversion on the mobile app, within a 1-day view-through attribution window.	metric
conversions.ad_click_mobile_app.7d_click	conversions.ad_click_mobile_app.7d_click	The total count of ad clicks that led to a conversion on the mobile app, within a 7-day click-through attribution window.	metric
conversions.ad_click_total	conversions.ad_click_total	The total number of ad clicks recorded across all conversions.	metric
conversions.ad_click_total.1d_click	conversions.ad_click_total.1d_click	The total number of conversions attributed to ad clicks within a 1-day window.	metric
conversions.ad_click_total.1d_view	conversions.ad_click_total.1d_view	The total count of ad clicks that led to a conversion across all platforms, within a 1-day view-through attribution window.	metric
conversions.ad_click_total.7d_click	conversions.ad_click_total.7d_click	The total count of ad clicks that led to a conversion across all platforms, within a 7-day click-through attribution window.	metric
conversions.ad_click_website	conversions.ad_click_website	The number of ad clicks that led to a website, recorded as conversions.	metric
conversions.ad_click_website.1d_click	conversions.ad_click_website.1d_click	The number of website conversions attributed to ad clicks within a 1-day window.	metric
conversions.ad_click_website.1d_view	conversions.ad_click_website.1d_view	The total number of conversions resulting from an ad click that led to a website, attributed within one day of viewing the ad.	metric
conversions.ad_click_website.7d_click	conversions.ad_click_website.7d_click	Total number of website conversions from ad clicks, attributed within a 7-day click window.	metric
conversions.ad_impression_mobile_app	conversions.ad_impression_mobile_app	The total count of ad impressions that led to a conversion on the mobile app.	metric
conversions.ad_impression_mobile_app.1d_view	conversions.ad_impression_mobile_app.1d_view	The total count of ad impressions that led to a conversion on the mobile app, within a 1-day view-through attribution window.	metric
conversions.ad_impression_mobile_app.7d_click	conversions.ad_impression_mobile_app.7d_click	The total count of ad impressions that led to a conversion on the mobile app, within a 7-day click-through attribution window.	metric
conversions.ad_impression_total	conversions.ad_impression_total	The total number of ad impressions that led to a conversion, aggregated across all available attribution windows. This metric counts the total times an ad was shown and resulted in a desired action.	metric
conversions.ad_impression_total.1d_click	conversions.ad_impression_total.1d_click	The total number of ad impression conversions attributed to a 1-day click-through window.	metric
conversions.ad_impression_total.1d_view	conversions.ad_impression_total.1d_view	The total count of ad impressions that led to a conversion across all platforms, within a 1-day view-through attribution window.	metric
conversions.ad_impression_total.7d_click	conversions.ad_impression_total.7d_click	The total count of ad impressions that led to a conversion across all platforms, within a 7-day click-through attribution window.	metric
conversions.ad_impression_website	conversions.ad_impression_website	The number of website conversions attributed to ad impressions, aggregated across all available attribution windows. This metric specifically tracks conversions that occurred on the advertiser’s website after an ad impression.	metric
conversions.ad_impression_website.1d_click	conversions.ad_impression_website.1d_click	The number of website ad impression conversions attributed to a 1-day click-through window.	metric
conversions.ad_impression_website.1d_view	conversions.ad_impression_website.1d_view	The number of conversions attributed to an ad impression on a website within a 1-day view attribution window.	metric
conversions.ad_impression_website.7d_click	conversions.ad_impression_website.7d_click	Total number of website conversions from ad impressions, attributed within a 7-day click window.	metric
conversions.add_to_cart	conversions.add_to_cart	The total number of ‘add to cart’ events attributed to your ads, aggregated across all available attribution windows.	metric
conversions.cancel_subscription_total	conversions.cancel_subscription_total	The total number of subscription cancellations attributed to your ads.	metric
conversions.cancel_subscription_website	conversions.cancel_subscription_website	The number of subscription cancellations on your website, attributed to your ads.	metric
conversions.contact_mobile_app	conversions.contact_mobile_app	The number of times the ‘contact’ conversion event occurred within a mobile app.	metric
conversions.contact_mobile_app.1d_view	conversions.contact_mobile_app.1d_view	The total count of ‘contact’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.contact_mobile_app.7d_click	conversions.contact_mobile_app.7d_click	The total count of ‘contact’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.contact_offline	conversions.contact_offline	The number of offline contact conversions attributed to your ads.	metric
conversions.contact_total	conversions.contact_total	The total number of times the ‘contact’ conversion event occurred across all platforms.	metric
conversions.contact_total.1d_click	conversions.contact_total.1d_click	Total number of contact conversions, attributed within a 1-day click window.	metric
conversions.contact_total.1d_view	conversions.contact_total.1d_view	The total count of ‘contact’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.contact_total.28d_click	conversions.contact_total.28d_click	The total number of contact conversions across all channels, attributed within 28 days of a click on your ad.	metric
conversions.contact_total.7d_click	conversions.contact_total.7d_click	The total count of ‘contact’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.contact_website	conversions.contact_website	The number of times the ‘contact’ conversion event occurred on a website.	metric
conversions.contact_website.1d_click	conversions.contact_website.1d_click	Total number of website contact conversions, attributed within a 1-day click window.	metric
conversions.contact_website.1d_view	conversions.contact_website.1d_view	The total count of ‘contact’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.contact_website.28d_click	conversions.contact_website.28d_click	The number of website contact conversions, attributed within 28 days of a click on your ad.	metric
conversions.contact_website.7d_click	conversions.contact_website.7d_click	The total count of ‘contact’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.customize_product_mobile_app	conversions.customize_product_mobile_app	The total count of ‘customize product’ conversions completed on the mobile app.	metric
conversions.customize_product_mobile_app.1d_view	conversions.customize_product_mobile_app.1d_view	The total count of ‘customize product’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.customize_product_mobile_app.7d_click	conversions.customize_product_mobile_app.7d_click	The number of product customization conversions in your mobile app, attributed to an ad click within 7 days.	metric
conversions.customize_product_total	conversions.customize_product_total	The total number of times the ‘customize product’ conversion event occurred across all platforms.	metric
conversions.customize_product_total.1d_click	conversions.customize_product_total.1d_click	Total number of customize product conversions, attributed within a 1-day click window.	metric
conversions.customize_product_total.1d_view	conversions.customize_product_total.1d_view	The total count of ‘customize product’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.customize_product_total.7d_click	conversions.customize_product_total.7d_click	The total count of ‘customize product’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.customize_product_website	conversions.customize_product_website	The number of times the ‘customize product’ conversion event occurred on a website.	metric
conversions.customize_product_website.1d_click	conversions.customize_product_website.1d_click	Total number of website customize product conversions, attributed within a 1-day click window.	metric
conversions.customize_product_website.1d_view	conversions.customize_product_website.1d_view	The total count of ‘customize product’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.customize_product_website.7d_click	conversions.customize_product_website.7d_click	The total count of ‘customize product’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.donate_fundraiser	conversions.donate_fundraiser	The total number of conversions from donations to a fundraiser.	metric
conversions.donate_mobile_app	conversions.donate_mobile_app	The number of times the ‘donate’ conversion event occurred within a mobile app.	metric
conversions.donate_mobile_app.1d_view	conversions.donate_mobile_app.1d_view	The total count of ‘donate’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.donate_mobile_app.7d_click	conversions.donate_mobile_app.7d_click	The total count of ‘donate’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.donate_offline	conversions.donate_offline	The number of offline donation conversions attributed to your ads.	metric
conversions.donate_offline.1d_view	conversions.donate_offline.1d_view	The number of offline donation conversions attributed to an ad view within 1 day.	metric
conversions.donate_offline.28d_click	conversions.donate_offline.28d_click	The number of offline donation conversions attributed to an ad click within 28 days.	metric
conversions.donate_offline.7d_click	conversions.donate_offline.7d_click	The number of offline donation conversions attributed to an ad click within 7 days.	metric
conversions.donate_on_facebook	conversions.donate_on_facebook	The total number of conversions from donations made on Facebook.	metric
conversions.donate_total	conversions.donate_total	The total number of times the ‘donate’ conversion event occurred across all platforms.	metric
conversions.donate_total.1d_click	conversions.donate_total.1d_click	The total number of ‘donate’ conversion events attributed within a 1-day click-through attribution window.	metric
conversions.donate_total.1d_view	conversions.donate_total.1d_view	The total count of ‘donate’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.donate_total.28d_click	conversions.donate_total.28d_click	The total number of donation conversions attributed to an ad click within 28 days.	metric
conversions.donate_total.28d_view	conversions.donate_total.28d_view	The total number of donation conversions attributed to an ad view within 28 days.	metric
conversions.donate_total.7d_click	conversions.donate_total.7d_click	The total count of ‘donate’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.donate_total.7d_view	conversions.donate_total.7d_view	The total number of donation conversions attributed to an ad view within 7 days.	metric
conversions.donate_website	conversions.donate_website	The number of times the ‘donate’ conversion event occurred on a website.	metric
conversions.donate_website.1d_click	conversions.donate_website.1d_click	The number of ‘donate’ conversion events that occurred on a website, attributed within a 1-day click-through attribution window.	metric
conversions.donate_website.1d_view	conversions.donate_website.1d_view	The total count of ‘donate’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.donate_website.28d_click	conversions.donate_website.28d_click	The number of website donation conversions attributed to an ad click within 28 days.	metric
conversions.donate_website.28d_view	conversions.donate_website.28d_view	The number of website donation conversions attributed to an ad view within 28 days.	metric
conversions.donate_website.7d_click	conversions.donate_website.7d_click	The total count of ‘donate’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.donate_website.7d_view	conversions.donate_website.7d_view	The number of website donation conversions attributed to an ad view within 7 days.	metric
conversions.find_location_in_store	conversions.find_location_in_store	The total count of ‘find location’ conversions related to in-store actions.	metric
conversions.find_location_in_store.1d_view	conversions.find_location_in_store.1d_view	The total count of ‘find location’ conversions related to in-store actions, within a 1-day view-through attribution window.	metric
conversions.find_location_in_store.7d_click	conversions.find_location_in_store.7d_click	The total count of ‘find location’ conversions related to in-store actions, within a 7-day click-through attribution window.	metric
conversions.find_location_mobile_app	conversions.find_location_mobile_app	The total count of ‘find location’ conversions completed on the mobile app.	metric
conversions.find_location_offline	conversions.find_location_offline	The total count of ‘find location’ conversions related to offline actions.	metric
conversions.find_location_offline.1d_view	conversions.find_location_offline.1d_view	The total count of ‘find location’ conversions related to offline actions, within a 1-day view-through attribution window.	metric
conversions.find_location_offline.7d_click	conversions.find_location_offline.7d_click	The total count of ‘find location’ conversions related to offline actions, within a 7-day click-through attribution window.	metric
conversions.find_location_total	conversions.find_location_total	The total number of times the ‘find location’ conversion event occurred across all platforms.	metric
conversions.find_location_total.1d_click	conversions.find_location_total.1d_click	Total number of find location conversions, attributed within a 1-day click window.	metric
conversions.find_location_total.1d_view	conversions.find_location_total.1d_view	The total count of ‘find location’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.find_location_total.28d_click	conversions.find_location_total.28d_click	The total number of conversions for finding a location, attributed within 28 days of clicking the ad.	metric
conversions.find_location_total.7d_click	conversions.find_location_total.7d_click	The total count of ‘find location’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.find_location_total.7d_view	conversions.find_location_total.7d_view	Total number of find location conversions after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversions.find_location_website	conversions.find_location_website	The number of times the ‘find location’ conversion event occurred on a website.	metric
conversions.find_location_website.1d_click	conversions.find_location_website.1d_click	Total number of website find location conversions, attributed within a 1-day click window.	metric
conversions.find_location_website.1d_view	conversions.find_location_website.1d_view	The total count of ‘find location’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.find_location_website.28d_click	conversions.find_location_website.28d_click	The total number of conversions for finding a location on a website, attributed within 28 days of clicking the ad.	metric
conversions.find_location_website.7d_click	conversions.find_location_website.7d_click	The total count of ‘find location’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.find_location_website.7d_view	conversions.find_location_website.7d_view	Number of find location conversions on the website after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversions.offsite_conversion.fb_pixel_add_to_cart	conversions.offsite_conversion.fb_pixel_add_to_cart	The number of ‘add to cart’ events recorded by the Facebook Pixel on the advertiser’s website, attributed to ads across all available attribution windows.	metric
conversions.offsite_conversion.fb_pixel_purchase	conversions.offsite_conversion.fb_pixel_purchase	The number of purchase events recorded by the Facebook Pixel on the advertiser’s website, attributed to ads across all available attribution windows.	metric
conversions.offsite_conversion.fb_pixel_view_content	conversions.offsite_conversion.fb_pixel_view_content	The number of ‘view content’ events recorded by the Facebook Pixel on the advertiser’s website, attributed to ads across all available attribution windows.	metric
conversions.omni_add_to_cart	conversions.omni_add_to_cart	The total number of ‘add to cart’ events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows.	metric
conversions.omni_purchase	conversions.omni_purchase	The total number of purchase events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows.	metric
conversions.omni_view_content	conversions.omni_view_content	The total number of ‘view content’ events occurring both on and off Facebook platforms, attributed to ads across all available attribution windows.	metric
conversions.purchase	conversions.purchase	The total number of purchase events attributed to your ads, aggregated across all available attribution windows.	metric
conversions.recurring_subscription_payment_total	conversions.recurring_subscription_payment_total	The total number of recurring subscription payments attributed to your ads.	metric
conversions.recurring_subscription_payment_website	conversions.recurring_subscription_payment_website	The number of recurring subscription payments on your website, attributed to your ads.	metric
conversions.schedule_in_store	conversions.schedule_in_store	The total count of ‘schedule’ conversions related to in-store actions.	metric
conversions.schedule_in_store.7d_click	conversions.schedule_in_store.7d_click	The total count of ‘schedule’ conversions related to in-store actions, within a 7-day click-through attribution window.	metric
conversions.schedule_mobile_app	conversions.schedule_mobile_app	The number of times the ‘schedule’ conversion event occurred within a mobile app.	metric
conversions.schedule_mobile_app.1d_view	conversions.schedule_mobile_app.1d_view	The total count of ‘schedule’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.schedule_mobile_app.7d_click	conversions.schedule_mobile_app.7d_click	The total count of ‘schedule’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.schedule_offline	conversions.schedule_offline	The total count of ‘schedule’ conversions related to offline actions.	metric
conversions.schedule_offline.7d_click	conversions.schedule_offline.7d_click	The total count of ‘schedule’ conversions related to offline actions, within a 7-day click-through attribution window.	metric
conversions.schedule_total	conversions.schedule_total	The total number of times the ‘schedule’ conversion event occurred across all platforms.	metric
conversions.schedule_total.1d_click	conversions.schedule_total.1d_click	Total number of schedule conversions, attributed within a 1-day click window.	metric
conversions.schedule_total.1d_view	conversions.schedule_total.1d_view	The total count of ‘schedule’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.schedule_total.28d_click	conversions.schedule_total.28d_click	The total number of schedule conversions across all channels, attributed within 28 days of a click on your ad.	metric
conversions.schedule_total.7d_click	conversions.schedule_total.7d_click	The total count of ‘schedule’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.schedule_website	conversions.schedule_website	The number of times the ‘schedule’ conversion event occurred on a website.	metric
conversions.schedule_website.1d_click	conversions.schedule_website.1d_click	Total number of website schedule conversions, attributed within a 1-day click window.	metric
conversions.schedule_website.1d_view	conversions.schedule_website.1d_view	The total count of ‘schedule’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.schedule_website.28d_click	conversions.schedule_website.28d_click	The number of website schedule conversions, attributed within 28 days of a click on your ad.	metric
conversions.schedule_website.7d_click	conversions.schedule_website.7d_click	The total count of ‘schedule’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.start_trial_mobile_app	conversions.start_trial_mobile_app	The number of times the ‘start trial’ conversion event occurred within a mobile app.	metric
conversions.start_trial_mobile_app.1d_click	conversions.start_trial_mobile_app.1d_click	The total count of ‘start trial’ conversions completed on the mobile app, within a 1-day click-through attribution window.	metric
conversions.start_trial_mobile_app.1d_view	conversions.start_trial_mobile_app.1d_view	The total count of ‘start trial’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.start_trial_mobile_app.7d_click	conversions.start_trial_mobile_app.7d_click	The total count of ‘start trial’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.start_trial_total	conversions.start_trial_total	The total number of times the ‘start trial’ conversion event occurred across all platforms.	metric
conversions.start_trial_total.1d_click	conversions.start_trial_total.1d_click	The total count of ‘start trial’ conversions across all platforms, within a 1-day click-through attribution window.	metric
conversions.start_trial_total.1d_view	conversions.start_trial_total.1d_view	The total count of ‘start trial’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.start_trial_total.28d_click	conversions.start_trial_total.28d_click	The number of ‘Start Trial’ conversions attributed to a click on an ad within a 28-day click attribution window.	metric
conversions.start_trial_total.28d_view	conversions.start_trial_total.28d_view	The number of ‘Start Trial’ conversions attributed to an ad impression within a 28-day view attribution window.	metric
conversions.start_trial_total.7d_click	conversions.start_trial_total.7d_click	The total count of ‘start trial’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.start_trial_total.7d_view	conversions.start_trial_total.7d_view	Total number of start trial conversions after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversions.start_trial_website	conversions.start_trial_website	The number of times the ‘start trial’ conversion event occurred on a website.	metric
conversions.start_trial_website.1d_click	conversions.start_trial_website.1d_click	Total number of website start trial conversions, attributed within a 1-day click window.	metric
conversions.start_trial_website.1d_view	conversions.start_trial_website.1d_view	The total count of ‘start trial’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.start_trial_website.28d_click	conversions.start_trial_website.28d_click	The number of website ‘Start Trial’ conversions attributed to a click on an ad within a 28-day click attribution window.	metric
conversions.start_trial_website.28d_view	conversions.start_trial_website.28d_view	The number of website ‘Start Trial’ conversions attributed to an ad impression within a 28-day view attribution window.	metric
conversions.start_trial_website.7d_click	conversions.start_trial_website.7d_click	The total count of ‘start trial’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.start_trial_website.7d_view	conversions.start_trial_website.7d_view	Number of start trial conversions on the website after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversions.submit_application_facebook_page	conversions.submit_application_facebook_page	The number of ‘submit application’ conversions that occurred on a Facebook Page.	dimension
conversions.submit_application_facebook_page.1d_view	conversions.submit_application_facebook_page.1d_view	The number of application submission conversions on a Facebook page, attributed to an ad view within 1 day.	dimension
conversions.submit_application_facebook_page.7d_click	conversions.submit_application_facebook_page.7d_click	The number of application submission conversions on a Facebook page, attributed to an ad click within 7 days.	dimension
conversions.submit_application_mobile_app	conversions.submit_application_mobile_app	The number of times the ‘submit application’ conversion event occurred within a mobile app.	metric
conversions.submit_application_mobile_app.1d_click	conversions.submit_application_mobile_app.1d_click	The total count of ‘submit application’ conversions completed on the mobile app, within a 1-day click-through attribution window.	metric
conversions.submit_application_mobile_app.1d_view	conversions.submit_application_mobile_app.1d_view	The total count of ‘submit application’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.submit_application_mobile_app.7d_click	conversions.submit_application_mobile_app.7d_click	The total count of ‘submit application’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.submit_application_on_facebook	conversions.submit_application_on_facebook	The number of ‘submit application’ conversions that occurred on Facebook.	dimension
conversions.submit_application_on_facebook.1d_view	conversions.submit_application_on_facebook.1d_view	The number of application submission conversions on Facebook, attributed to an ad view within 1 day.	dimension
conversions.submit_application_on_facebook.7d_click	conversions.submit_application_on_facebook.7d_click	The number of application submission conversions on Facebook, attributed to an ad click within 7 days.	dimension
conversions.submit_application_total	conversions.submit_application_total	The total number of times the ‘submit application’ conversion event occurred across all platforms.	metric
conversions.submit_application_total.1d_click	conversions.submit_application_total.1d_click	The total count of ‘submit application’ conversions across all platforms, within a 1-day click-through attribution window.	metric
conversions.submit_application_total.1d_view	conversions.submit_application_total.1d_view	The total number of application submission conversions attributed to your ads, within 1 day of viewing the ad.	metric
conversions.submit_application_total.28d_click	conversions.submit_application_total.28d_click	The total number of application submission conversions across all channels, attributed within 28 days of a click on your ad.	metric
conversions.submit_application_total.7d_click	conversions.submit_application_total.7d_click	The total number of application submission conversions attributed to your ads, within 7 days of clicking the ad.	metric
conversions.submit_application_website	conversions.submit_application_website	The number of times the ‘submit application’ conversion event occurred on a website.	metric
conversions.submit_application_website.1d_click	conversions.submit_application_website.1d_click	Total number of website submit application conversions, attributed within a 1-day click window.	metric
conversions.submit_application_website.1d_view	conversions.submit_application_website.1d_view	The number of website application submission conversions attributed to your ads, within 1 day of viewing the ad.	metric
conversions.submit_application_website.28d_click	conversions.submit_application_website.28d_click	The number of website application submission conversions, attributed within 28 days of a click on your ad.	metric
conversions.submit_application_website.7d_click	conversions.submit_application_website.7d_click	The number of website application submission conversions attributed to your ads, within 7 days of clicking the ad.	metric
conversions.subscribe_mobile_app	conversions.subscribe_mobile_app	The number of times the ‘subscribe’ conversion event occurred within a mobile app.	metric
conversions.subscribe_mobile_app.1d_click	conversions.subscribe_mobile_app.1d_click	The total count of ‘subscribe’ conversions completed on the mobile app, within a 1-day click-through attribution window.	metric
conversions.subscribe_mobile_app.1d_view	conversions.subscribe_mobile_app.1d_view	The total count of ‘subscribe’ conversions completed on the mobile app, within a 1-day view-through attribution window.	metric
conversions.subscribe_mobile_app.28d_click	conversions.subscribe_mobile_app.28d_click	The number of mobile app ‘Subscribe’ conversions attributed to a click on an ad within a 28-day click attribution window.	metric
conversions.subscribe_mobile_app.28d_view	conversions.subscribe_mobile_app.28d_view	The number of mobile app ‘Subscribe’ conversions attributed to an ad impression within a 28-day view attribution window.	metric
conversions.subscribe_mobile_app.7d_click	conversions.subscribe_mobile_app.7d_click	The total count of ‘subscribe’ conversions completed on the mobile app, within a 7-day click-through attribution window.	metric
conversions.subscribe_mobile_app.7d_view	conversions.subscribe_mobile_app.7d_view	Number of mobile app subscriptions after a user viewed an ad, attributed within 7 days of the view. This attribution window was deprecated on January 12, 2026.	metric
conversions.subscribe_total	conversions.subscribe_total	The total number of times the ‘subscribe’ conversion event occurred across all platforms.	metric
conversions.subscribe_total.1d_click	conversions.subscribe_total.1d_click	The total count of ‘subscribe’ conversions across all platforms, within a 1-day click-through attribution window.	metric
conversions.subscribe_total.1d_view	conversions.subscribe_total.1d_view	The total count of ‘subscribe’ conversions across all platforms, within a 1-day view-through attribution window.	metric
conversions.subscribe_total.28d_click	conversions.subscribe_total.28d_click	The total number of subscription conversions across all channels, attributed within 28 days of a click on your ad.	metric
conversions.subscribe_total.7d_click	conversions.subscribe_total.7d_click	The total count of ‘subscribe’ conversions across all platforms, within a 7-day click-through attribution window.	metric
conversions.subscribe_website	conversions.subscribe_website	The number of times the ‘subscribe’ conversion event occurred on a website.	metric
conversions.subscribe_website.1d_click	conversions.subscribe_website.1d_click	Total number of website subscribe conversions, attributed within a 1-day click window.	metric
conversions.subscribe_website.1d_view	conversions.subscribe_website.1d_view	The total count of ‘subscribe’ conversions completed on the website, within a 1-day view-through attribution window.	metric
conversions.subscribe_website.28d_click	conversions.subscribe_website.28d_click	The number of website subscription conversions, attributed within 28 days of a click on your ad.	metric
conversions.subscribe_website.7d_click	conversions.subscribe_website.7d_click	The total count of ‘subscribe’ conversions completed on the website, within a 7-day click-through attribution window.	metric
conversions.view_content	conversions.view_content	The total number of ‘view content’ events attributed to your ads, aggregated across all available attribution windows.	metric
conversions_campaign_facebook	conversions_campaign_facebook	The total number of conversions specifically attributed to Facebook campaigns.	metric
converted_product_quantity	converted_product_quantity	The number of products purchased recorded by a merchant partner’s pixel or app SDK for a given product ID, driven by your ads.	metric
converted_product_quantity.add_payment_info	converted_product_quantity.add_payment_info	The quantity of products associated with ‘add payment info’ events attributed to your ads.	metric
converted_product_quantity.add_to_wishlist	converted_product_quantity.add_to_wishlist	The quantity of products associated with ‘add to wishlist’ events attributed to your ads.	metric
converted_product_quantity.app_custom_event	converted_product_quantity.app_custom_event	The quantity of products purchased as a result of an app custom event.	metric
converted_product_quantity.offsite_conversion	converted_product_quantity.offsite_conversion	The quantity of products associated with offsite conversions attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_add_payment_info	converted_product_quantity.offsite_conversion.fb_pixel_add_payment_info	The quantity of products associated with ‘add payment info’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_add_to_cart	converted_product_quantity.offsite_conversion.fb_pixel_add_to_cart	The quantity of products associated with ‘add to cart’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_add_to_wishlist	converted_product_quantity.offsite_conversion.fb_pixel_add_to_wishlist	The quantity of products associated with ‘add to wishlist’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_purchase	converted_product_quantity.offsite_conversion.fb_pixel_purchase	The quantity of products associated with ‘purchase’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_search	converted_product_quantity.offsite_conversion.fb_pixel_search	The quantity of products associated with ‘search’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.offsite_conversion.fb_pixel_view_content	converted_product_quantity.offsite_conversion.fb_pixel_view_content	The quantity of products associated with ‘view content’ offsite conversions tracked by Facebook Pixel attributed to your ads, within the default attribution window.	metric
converted_product_quantity.omni_add_to_cart	converted_product_quantity.omni_add_to_cart	The quantity of products associated with ‘add to cart’ events (omnichannel) attributed to your ads, within the default attribution window.	metric
converted_product_quantity.omni_add_to_wishlist	converted_product_quantity.omni_add_to_wishlist	The quantity of products associated with ‘add to wishlist’ events (omnichannel) attributed to your ads, within the default attribution window.	metric
converted_product_quantity.omni_purchase	converted_product_quantity.omni_purchase	The quantity of products associated with ‘purchase’ events (omnichannel) attributed to your ads, within the default attribution window.	metric
converted_product_quantity.omni_search	converted_product_quantity.omni_search	The quantity of products associated with ‘search’ events (omnichannel) attributed to your ads, within the default attribution window.	metric
converted_product_quantity.omni_view_content	converted_product_quantity.omni_view_content	The quantity of products associated with ‘view content’ events (omnichannel) attributed to your ads, within the default attribution window.	metric
converted_product_value	converted_product_value	The value of purchases recorded by a merchant partner’s pixel or app SDK for a given product ID, driven by your ads.	metric
converted_product_value.add_payment_info	converted_product_value.add_payment_info	The monetary value of products for which payment information was added.	metric
converted_product_value.add_to_cart	converted_product_value.add_to_cart	The total monetary value of products added to cart.	metric
converted_product_value.add_to_cart.1d_view	converted_product_value.add_to_cart.1d_view	The total monetary value of products added to cart, attributed to an ad view within 1 day.	metric
converted_product_value.add_to_cart.7d_click	converted_product_value.add_to_cart.7d_click	The total monetary value of products added to cart, attributed to an ad click within 7 days.	metric
converted_product_value.add_to_wishlist	converted_product_value.add_to_wishlist	The monetary value of products added to a wishlist.	metric
converted_product_value.app_custom_event	converted_product_value.app_custom_event	The total monetary value of products associated with custom events performed within the mobile app.	metric
converted_product_value.offsite_conversion	converted_product_value.offsite_conversion	The total monetary value of products associated with conversions that occurred offsite (outside Meta platforms).	metric
converted_product_value.offsite_conversion.1d_view	converted_product_value.offsite_conversion.1d_view	The total monetary value of products associated with offsite conversions, within a 1-day view-through attribution window.	metric
converted_product_value.offsite_conversion.7d_click	converted_product_value.offsite_conversion.7d_click	The total monetary value of products associated with offsite conversions, within a 7-day click-through attribution window.	metric
converted_product_value.offsite_conversion.fb_pixel_add_payment_info	converted_product_value.offsite_conversion.fb_pixel_add_payment_info	The monetary value of products for which payment information was added, as recorded by Facebook Pixel off-site.	metric
converted_product_value.offsite_conversion.fb_pixel_add_to_cart	converted_product_value.offsite_conversion.fb_pixel_add_to_cart	The total monetary value of products added to cart, as tracked by the Facebook Pixel for offsite conversions.	metric
converted_product_value.offsite_conversion.fb_pixel_add_to_cart.1d_view	converted_product_value.offsite_conversion.fb_pixel_add_to_cart.1d_view	The total value of products added to cart via Facebook Pixel offsite conversion, attributed within 1 day of an impression of your ad.	metric
converted_product_value.offsite_conversion.fb_pixel_add_to_cart.7d_click	converted_product_value.offsite_conversion.fb_pixel_add_to_cart.7d_click	The total monetary value of products added to cart, as tracked by the Facebook Pixel for offsite conversions, within a 7-day click-through attribution window.	metric
converted_product_value.offsite_conversion.fb_pixel_add_to_wishlist	converted_product_value.offsite_conversion.fb_pixel_add_to_wishlist	The value of products converted through off-site Facebook Pixel Add to Wishlist events.	metric
converted_product_value.offsite_conversion.fb_pixel_initiate_checkout	converted_product_value.offsite_conversion.fb_pixel_initiate_checkout	The total monetary value of products associated with initiating checkout, as tracked by the Facebook Pixel for offsite conversions.	metric
converted_product_value.offsite_conversion.fb_pixel_purchase	converted_product_value.offsite_conversion.fb_pixel_purchase	The total monetary value of products purchased, as tracked by the Facebook Pixel for offsite conversions.	metric
converted_product_value.offsite_conversion.fb_pixel_purchase.7d_click	converted_product_value.offsite_conversion.fb_pixel_purchase.7d_click	The monetary value of offsite purchase conversions tracked by the Facebook Pixel for specific products, attributed within 7 days of someone clicking on the ad.	metric
converted_product_value.offsite_conversion.fb_pixel_search	converted_product_value.offsite_conversion.fb_pixel_search	The total monetary value of products associated with searches, as tracked by the Facebook Pixel for offsite conversions.	metric
converted_product_value.offsite_conversion.fb_pixel_view_content	converted_product_value.offsite_conversion.fb_pixel_view_content	The total monetary value of products associated with content views, as tracked by the Facebook Pixel for offsite conversions.	metric
converted_product_value.offsite_conversion.fb_pixel_view_content.1d_view	converted_product_value.offsite_conversion.fb_pixel_view_content.1d_view	The total monetary value of products associated with content views, as tracked by the Facebook Pixel for offsite conversions, within a 1-day view-through attribution window.	metric
converted_product_value.offsite_conversion.fb_pixel_view_content.7d_click	converted_product_value.offsite_conversion.fb_pixel_view_content.7d_click	The total monetary value of products associated with content views, as tracked by the Facebook Pixel for offsite conversions, within a 7-day click-through attribution window.	metric
converted_product_value.omni_add_to_cart	converted_product_value.omni_add_to_cart	The total monetary value of products added to cart from omnichannel sources.	metric
converted_product_value.omni_add_to_cart.1d_view	converted_product_value.omni_add_to_cart.1d_view	The total monetary value of products added to cart from omnichannel sources, within a 1-day view-through attribution window.	metric
converted_product_value.omni_add_to_cart.7d_click	converted_product_value.omni_add_to_cart.7d_click	The total monetary value of products added to cart from omnichannel sources, within a 7-day click-through attribution window.	metric
converted_product_value.omni_add_to_wishlist	converted_product_value.omni_add_to_wishlist	The total value of products converted through ‘Add to Wishlist’ events across various Meta platforms or integrated channels, without a specific attribution window, implying an aggregate or default.	metric
converted_product_value.omni_initiated_checkout	converted_product_value.omni_initiated_checkout	The total monetary value of products associated with initiated checkouts from omnichannel sources.	metric
converted_product_value.omni_purchase	converted_product_value.omni_purchase	The total monetary value of products purchased from omnichannel sources.	metric
converted_product_value.omni_purchase.1d_view	converted_product_value.omni_purchase.1d_view	The total monetary value of products purchased from omnichannel sources, within a 1-day view-through attribution window.	metric
converted_product_value.omni_purchase.7d_click	converted_product_value.omni_purchase.7d_click	The total monetary value of products purchased from omnichannel sources, within a 7-day click-through attribution window.	metric
converted_product_value.omni_search	converted_product_value.omni_search	The total monetary value of products associated with searches from omnichannel sources.	metric
converted_product_value.omni_view_content	converted_product_value.omni_view_content	The total monetary value of products associated with content views from omnichannel sources.	metric
converted_product_value.omni_view_content.1d_view	converted_product_value.omni_view_content.1d_view	The total monetary value of products associated with content views from omnichannel sources, within a 1-day view-through attribution window.	metric
converted_product_value.omni_view_content.7d_click	converted_product_value.omni_view_content.7d_click	The total monetary value of products associated with content views from omnichannel sources, within a 7-day click-through attribution window.	metric
converted_product_value.onsite_app_add_to_cart	converted_product_value.onsite_app_add_to_cart	The total monetary value of products added to cart within an onsite app.	metric
converted_product_value.onsite_app_add_to_cart.1d_view	converted_product_value.onsite_app_add_to_cart.1d_view	The total monetary value of products added to cart within an onsite app, attributed to an ad view within 1 day.	metric
converted_product_value.onsite_app_add_to_cart.7d_click	converted_product_value.onsite_app_add_to_cart.7d_click	The total monetary value of products added to cart within an onsite app, attributed to an ad click within 7 days.	metric
converted_product_value.onsite_app_purchase	converted_product_value.onsite_app_purchase	The total monetary value of purchases made within an onsite app.	metric
converted_product_value.onsite_app_purchase.1d_view	converted_product_value.onsite_app_purchase.1d_view	The total monetary value of purchases made within an onsite app, attributed to an ad view within 1 day.	metric
converted_product_value.onsite_app_purchase.7d_click	converted_product_value.onsite_app_purchase.7d_click	The value of product purchases made within an onsite app, attributed within a 7-day click attribution window.	metric
converted_product_value.purchase	converted_product_value.purchase	The total monetary value generated from purchases.	metric
converted_product_value.purchase.1d_view	converted_product_value.purchase.1d_view	The total monetary value generated from purchases, attributed to an ad view within 1 day.	metric
converted_product_value.purchase.7d_click	converted_product_value.purchase.7d_click	The total value of product purchases attributed within a 7-day click attribution window.	metric
cost_metaAds	cost_metaAds	The total amount of money spent on Meta Ads.	metric
cost_per_10_sec_video_view	cost_per_10_sec_video_view	The average cost incurred for each video view lasting at least 10 seconds.	dimension
cost_per_10_sec_video_view.video_view	cost_per_10_sec_video_view.video_view	The average cost incurred for each video view lasting at least 10 seconds, specifically for the video view action type.	metric
cost_per_10_sec_video_view.video_view.1d_view	cost_per_10_sec_video_view.video_view.1d_view	The average cost for each video view lasting at least 10 seconds, attributed within a 1-day view-through window.	metric
cost_per_10_sec_video_view.video_view.28d_click	cost_per_10_sec_video_view.video_view.28d_click	The average cost for each 10-second video view, attributed within 28 days of a click on your ad.	metric
cost_per_15_sec_video_view	cost_per_15_sec_video_view	The average cost incurred for each video view lasting at least 15 seconds.	metric
cost_per_15_sec_video_view.video_view	cost_per_15_sec_video_view.video_view	The average cost incurred for each video view lasting at least 15 seconds, specifically for the video view action type.	metric
cost_per_2_sec_continuous_video_view	cost_per_2_sec_continuous_video_view	The average cost incurred for each continuous video view lasting at least 2 seconds.	metric
cost_per_2_sec_continuous_video_view.video_view	cost_per_2_sec_continuous_video_view.video_view	The average cost for each continuous video view of at least 2 seconds.	metric
cost_per_action_type	cost_per_action_type	The average cost for each specific action taken in response to your ad.	metric
cost_per_action_type.add_payment_info	cost_per_action_type.add_payment_info	The average cost for each ‘add payment info’ action.	dimension
cost_per_action_type.add_payment_info.1d_view	cost_per_action_type.add_payment_info.1d_view	The cost incurred for each action of adding payment information, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.add_payment_info.7d_click	cost_per_action_type.add_payment_info.7d_click	The cost incurred for each action of adding payment information, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.add_payment_info.7d_view	cost_per_action_type.add_payment_info.7d_view	The average cost for a user to add payment information, attributed within seven days of viewing the ad.	metric
cost_per_action_type.add_to_cart	cost_per_action_type.add_to_cart	The average cost for each ‘add to cart’ action attributed to your ads.	metric
cost_per_action_type.add_to_cart.1d_click	cost_per_action_type.add_to_cart.1d_click	Cost per add to cart action, attributed within a 1-day click window.	metric
cost_per_action_type.add_to_cart.1d_view	cost_per_action_type.add_to_cart.1d_view	The cost incurred for each ‘add to cart’ action, within a 1-day view-through attribution window.	metric
cost_per_action_type.add_to_cart.7d_click	cost_per_action_type.add_to_cart.7d_click	The cost incurred for each ‘add to cart’ action, within a 7-day click-through attribution window.	metric
cost_per_action_type.add_to_wishlist	cost_per_action_type.add_to_wishlist	The average cost for each ‘add to wishlist’ action.	dimension
cost_per_action_type.add_to_wishlist.1d_view	cost_per_action_type.add_to_wishlist.1d_view	The cost incurred for each action of adding to a wishlist, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.add_to_wishlist.7d_click	cost_per_action_type.add_to_wishlist.7d_click	The average cost for each ‘add to wishlist’ action, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.app_custom_event	cost_per_action_type.app_custom_event	The average cost for each custom event within your app, attributed to your ads.	dimension
cost_per_action_type.app_engagement	cost_per_action_type.app_engagement	The average cost for each app engagement event attributed to your ads.	dimension
cost_per_action_type.app_engagement.1d_view	cost_per_action_type.app_engagement.1d_view	The cost incurred for each app engagement, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.app_engagement.7d_click	cost_per_action_type.app_engagement.7d_click	The cost incurred for each app engagement, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.app_install	cost_per_action_type.app_install	The average cost for each app install attributed to your ads.	dimension
cost_per_action_type.app_install.1d_view	cost_per_action_type.app_install.1d_view	The cost incurred for each app install, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.app_install.7d_click	cost_per_action_type.app_install.7d_click	The cost incurred for each app install, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.app_site_visit	cost_per_action_type.app_site_visit	The average cost incurred for each visit to an app or website initiated by the ad.	metric
cost_per_action_type.app_site_visit.7d_click	cost_per_action_type.app_site_visit.7d_click	The cost incurred for each ‘app site visit’ action, within a 7-day click-through attribution window.	metric
cost_per_action_type.app_story	cost_per_action_type.app_story	The average cost incurred for each action related to an app story (e.g., viewing, interacting).	dimension
cost_per_action_type.app_story.1d_view	cost_per_action_type.app_story.1d_view	The cost incurred for each app story action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.app_story.7d_click	cost_per_action_type.app_story.7d_click	The cost incurred for each app story action, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.app_use	cost_per_action_type.app_use	The average cost incurred for each instance of an app being used after an ad interaction.	dimension
cost_per_action_type.app_use.1d_view	cost_per_action_type.app_use.1d_view	The cost incurred for each app use, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.app_use.7d_click	cost_per_action_type.app_use.7d_click	The cost incurred for each app use, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.call_confirm_grouped	cost_per_action_type.call_confirm_grouped	The average cost incurred for each confirmed call action, where similar call confirmation actions are grouped together.	metric
cost_per_action_type.call_confirm_grouped.7d_click	cost_per_action_type.call_confirm_grouped.7d_click	The average cost for a grouped call confirmation action, attributed within seven days of clicking the ad.	metric
cost_per_action_type.checkin	cost_per_action_type.checkin	The average cost incurred for each check-in action attributed to the ad.	dimension
cost_per_action_type.checkin.1d_view	cost_per_action_type.checkin.1d_view	The cost incurred for each check-in, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.checkin.7d_click	cost_per_action_type.checkin.7d_click	The cost incurred for each check-in, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.click_to_call_call_confirm	cost_per_action_type.click_to_call_call_confirm	The average cost incurred for each confirmed call that originated from a user clicking on a ‘click-to-call’ ad.	metric
cost_per_action_type.click_to_call_call_confirm.7d_click	cost_per_action_type.click_to_call_call_confirm.7d_click	The average cost for a click-to-call confirmation action, attributed within seven days of clicking the ad.	metric
cost_per_action_type.click_to_call_native_20s_call_connect	cost_per_action_type.click_to_call_native_20s_call_connect	The cost incurred per each native click-to-call action that results in a call connecting for at least 20 seconds. This is a specific action type available through the Insights API.	metric
cost_per_action_type.click_to_call_native_20s_call_connect.7d_click	cost_per_action_type.click_to_call_native_20s_call_connect.7d_click	The cost per action for a native click-to-call connection lasting at least 20 seconds, attributed within a 7-day click window.	metric
cost_per_action_type.click_to_call_native_60s_call_connect	cost_per_action_type.click_to_call_native_60s_call_connect	The cost incurred for each native call connected for at least 60 seconds after clicking the ad.	metric
cost_per_action_type.click_to_call_native_60s_call_connect.7d_click	cost_per_action_type.click_to_call_native_60s_call_connect.7d_click	The cost per action for a native click-to-call connection lasting at least 60 seconds, attributed within a 7-day click window.	metric
cost_per_action_type.click_to_call_native_call_placed	cost_per_action_type.click_to_call_native_call_placed	The cost incurred per each native click-to-call action where a call was successfully placed. This is a specific action type available through the Insights API.	metric
cost_per_action_type.click_to_call_native_call_placed.7d_click	cost_per_action_type.click_to_call_native_call_placed.7d_click	The average cost for a native call placed via a click-to-call ad, attributed within seven days of clicking the ad.	metric
cost_per_action_type.click_to_join_new_channel_member	cost_per_action_type.click_to_join_new_channel_member	The cost incurred for each new channel member who joined by clicking on an ad.	metric
cost_per_action_type.comment	cost_per_action_type.comment	The average cost for each ‘comment’ action.	dimension
cost_per_action_type.comment.1d_view	cost_per_action_type.comment.1d_view	Cost per comment action, attributed within a 1-day view window.	metric
cost_per_action_type.comment.28d_click	cost_per_action_type.comment.28d_click	The average cost for each ‘comment’ action attributed within a 28-day click-through attribution window.	metric
cost_per_action_type.comment.7d_click	cost_per_action_type.comment.7d_click	The cost incurred for each comment, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.complete_registration	cost_per_action_type.complete_registration	The average cost for each complete registration action attributed to your ads.	dimension
cost_per_action_type.complete_registration.1d_click	cost_per_action_type.complete_registration.1d_click	The cost incurred for a user completing a registration, attributed within 1 day of clicking the ad.	metric
cost_per_action_type.complete_registration.1d_view	cost_per_action_type.complete_registration.1d_view	The cost incurred for a user completing a registration, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.complete_registration.7d_click	cost_per_action_type.complete_registration.7d_click	The cost for each complete registration action, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.credit_spent	cost_per_action_type.credit_spent	The average cost incurred for each instance of in-platform credits being spent after an ad interaction.	dimension
cost_per_action_type.credit_spent.1d_view	cost_per_action_type.credit_spent.1d_view	The cost incurred for each credit spent action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.credit_spent.7d_click	cost_per_action_type.credit_spent.7d_click	The cost incurred for each credit spent action, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.full_view	cost_per_action_type.full_view	The average cost for each ‘full view’ action type.	dimension
cost_per_action_type.full_view.1d_view	cost_per_action_type.full_view.1d_view	The cost incurred for each full view action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.full_view.7d_click	cost_per_action_type.full_view.7d_click	The cost incurred for each full view action, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.games.plays	cost_per_action_type.games.plays	The average cost incurred for each game play initiated by an ad.	dimension
cost_per_action_type.games.plays.1d_view	cost_per_action_type.games.plays.1d_view	The cost incurred for each game play, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.games.plays.7d_click	cost_per_action_type.games.plays.7d_click	The cost incurred for each game play, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.initiate_checkout	cost_per_action_type.initiate_checkout	The average cost for each ‘initiate checkout’ action attributed to your ads.	metric
cost_per_action_type.initiate_checkout.1d_click	cost_per_action_type.initiate_checkout.1d_click	The cost incurred for initiating a checkout process, attributed within 1 day of clicking the ad.	metric
cost_per_action_type.initiate_checkout.1d_view	cost_per_action_type.initiate_checkout.1d_view	The cost per ‘Initiate Checkout’ action, attributed to a 1-day view.	metric
cost_per_action_type.initiate_checkout.7d_click	cost_per_action_type.initiate_checkout.7d_click	The cost per ‘Initiate Checkout’ action, attributed to a 7-day click.	metric
cost_per_action_type.instagram_profile_engagement	cost_per_action_type.instagram_profile_engagement	The average cost incurred for each engagement with an Instagram profile driven by the ad.	dimension
cost_per_action_type.instagram_profile_engagement.1d_view	cost_per_action_type.instagram_profile_engagement.1d_view	The cost incurred for each Instagram profile engagement, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.instagram_profile_engagement.7d_click	cost_per_action_type.instagram_profile_engagement.7d_click	The cost incurred for each Instagram profile engagement, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.interactive_component_tap	cost_per_action_type.interactive_component_tap	The average cost for each ‘interactive component tap’ action within an ad.	dimension
cost_per_action_type.interactive_component_tap.1d_view	cost_per_action_type.interactive_component_tap.1d_view	The cost incurred for each tap on an interactive component, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.interactive_component_tap.7d_click	cost_per_action_type.interactive_component_tap.7d_click	The cost incurred for each tap on an interactive component, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.landing_page_view	cost_per_action_type.landing_page_view	The average cost for each ‘landing page view’ action.	metric
cost_per_action_type.landing_page_view.1d_click	cost_per_action_type.landing_page_view.1d_click	The average cost for each ‘landing page view’ action attributed within a 1-day click-through attribution window.	metric
cost_per_action_type.landing_page_view.1d_view	cost_per_action_type.landing_page_view.1d_view	The average cost for each landing page view action, attributed within 1 day of someone viewing the ad.	dimension
cost_per_action_type.landing_page_view.7d_click	cost_per_action_type.landing_page_view.7d_click	The average cost for each ‘landing page view’ action attributed within a 7-day click-through attribution window.	metric
cost_per_action_type.landing_page_view.inline	cost_per_action_type.landing_page_view.inline	The average cost for a user to view the landing page directly on the Facebook platform.	dimension
cost_per_action_type.lead	cost_per_action_type.lead	The average cost for each ‘lead’ action.	dimension
cost_per_action_type.lead.1d_view	cost_per_action_type.lead.1d_view	The average cost for each ‘lead’ action attributed within a 1-day view-through attribution window.	metric
cost_per_action_type.lead.7d_click	cost_per_action_type.lead.7d_click	The average cost for each ‘lead’ action attributed within a 7-day click-through attribution window.	metric
cost_per_action_type.leadgen.other	cost_per_action_type.leadgen.other	The average cost for other lead generation actions not categorized elsewhere.	dimension
cost_per_action_type.leadgen.other.1d_view	cost_per_action_type.leadgen.other.1d_view	The cost incurred for each other lead generation action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.leadgen.other.7d_click	cost_per_action_type.leadgen.other.7d_click	The cost incurred for each other lead generation action, attributed within 7 days of clicking the ad.	dimension
cost_per_action_type.leadgen_grouped	cost_per_action_type.leadgen_grouped	The average cost for grouped lead generation actions.	dimension
cost_per_action_type.leadgen_grouped.1d_click	cost_per_action_type.leadgen_grouped.1d_click	The cost for each grouped lead generation action, attributed within 1 day of a click on your ad.	metric
cost_per_action_type.leadgen_grouped.1d_view	cost_per_action_type.leadgen_grouped.1d_view	The cost incurred for each grouped lead generation action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.leadgen_grouped.7d_click	cost_per_action_type.leadgen_grouped.7d_click	The cost for each grouped lead generation action, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.leadgen_grouped.inline	cost_per_action_type.leadgen_grouped.inline	The average cost for a grouped lead generation action occurring directly on the Facebook platform.	metric
cost_per_action_type.like	cost_per_action_type.like	The average cost for each ‘like’ action on an ad or associated content.	dimension
cost_per_action_type.like.1d_click	cost_per_action_type.like.1d_click	The average cost for each ‘like’ action attributed within a 1-day click-through attribution window.	metric
cost_per_action_type.like.1d_view	cost_per_action_type.like.1d_view	The cost incurred for each like action, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.like.28d_click	cost_per_action_type.like.28d_click	The average cost for each ‘like’ action attributed within a 28-day click-through attribution window.	metric
cost_per_action_type.like.7d_click	cost_per_action_type.like.7d_click	The average cost for each ‘like’ action attributed within a 7-day click-through attribution window.	metric
cost_per_action_type.like.inline	cost_per_action_type.like.inline	The average cost for a user to ‘Like’ a post or page directly on the Facebook platform.	dimension
cost_per_action_type.link_click	cost_per_action_type.link_click	The average cost for each ‘link click’ action, where a link click is a click on an ad link to a specific destination.	dimension
cost_per_action_type.link_click.1d_click	cost_per_action_type.link_click.1d_click	The average cost for each ‘link click’ action attributed within a 1-day click-through attribution window.	metric
cost_per_action_type.link_click.1d_view	cost_per_action_type.link_click.1d_view	The cost incurred for each link click, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.link_click.28d_click	cost_per_action_type.link_click.28d_click	The average cost for each ‘link click’ action attributed within a 28-day click-through attribution window.	metric
cost_per_action_type.link_click.7d_click	cost_per_action_type.link_click.7d_click	The average cost for each ‘link click’ action attributed within a 7-day click-through attribution window.	metric
cost_per_action_type.link_click.inline	cost_per_action_type.link_click.inline	The average cost for an inline link click, which is a click within the advertisement that leads to a destination.	metric
cost_per_action_type.mention	cost_per_action_type.mention	The average cost for each mention action.	dimension
cost_per_action_type.mention.1d_view	cost_per_action_type.mention.1d_view	The average cost for a mention, attributed within a 1-day view-through window.	dimension
cost_per_action_type.mention.7d_click	cost_per_action_type.mention.7d_click	The average cost for a mention, attributed within a 7-day click-through window.	dimension
cost_per_action_type.messenger.block	cost_per_action_type.messenger.block	The average cost incurred for each instance of a user blocking messaging after an ad interaction.	dimension
cost_per_action_type.messenger.block.1d_view	cost_per_action_type.messenger.block.1d_view	The average cost for a user blocking a Messenger conversation, attributed within a 1-day view-through window.	dimension
cost_per_action_type.messenger.block.7d_click	cost_per_action_type.messenger.block.7d_click	The average cost for a user blocking a Messenger conversation, attributed within a 7-day click-through window.	dimension
cost_per_action_type.messenger.reply	cost_per_action_type.messenger.reply	The average cost incurred for each reply in a Messenger conversation initiated by an ad.	dimension
cost_per_action_type.messenger.reply.1d_view	cost_per_action_type.messenger.reply.1d_view	The average cost for a user replying in a Messenger conversation, attributed within a 1-day view-through window.	dimension
cost_per_action_type.messenger.reply.7d_click	cost_per_action_type.messenger.reply.7d_click	The average cost for a user replying in a Messenger conversation, attributed within a 7-day click-through window.	dimension
cost_per_action_type.mobile_app_install	cost_per_action_type.mobile_app_install	The average cost for each ‘mobile app install’ action.	dimension
cost_per_action_type.mobile_app_install.1d_view	cost_per_action_type.mobile_app_install.1d_view	The average cost for a mobile app installation, attributed within a 1-day view-through window.	dimension
cost_per_action_type.mobile_app_install.7d_click	cost_per_action_type.mobile_app_install.7d_click	The average cost for a mobile app installation, attributed within a 7-day click-through window.	dimension
cost_per_action_type.mobile_app_retention	cost_per_action_type.mobile_app_retention	The average cost for retaining a user in a mobile app, attributed to your ads.	dimension
cost_per_action_type.mobile_app_retention.1d_view	cost_per_action_type.mobile_app_retention.1d_view	The average cost for retaining a mobile app user, attributed within a 1-day view-through window.	dimension
cost_per_action_type.mobile_app_retention.7d_click	cost_per_action_type.mobile_app_retention.7d_click	The average cost for retaining a mobile app user, attributed within a 7-day click-through window.	dimension
cost_per_action_type.mobile_app_roas	cost_per_action_type.mobile_app_roas	The average cost per mobile app return on ad spend (ROAS) action.	dimension
cost_per_action_type.mobile_app_roas.1d_view	cost_per_action_type.mobile_app_roas.1d_view	The average cost for return on ad spend (ROAS) specifically for mobile applications, attributed within a 1-day view-through window.	dimension
cost_per_action_type.mobile_app_roas.7d_click	cost_per_action_type.mobile_app_roas.7d_click	The average cost for return on ad spend (ROAS) specifically for mobile applications, attributed within a 7-day click-through window.	dimension
cost_per_action_type.new_mobile	cost_per_action_type.new_mobile	The average cost incurred for each new mobile-related action, such as an app install or first-time mobile engagement.	dimension
cost_per_action_type.new_mobile.1d_view	cost_per_action_type.new_mobile.1d_view		dimension
cost_per_action_type.new_mobile.7d_click	cost_per_action_type.new_mobile.7d_click		dimension
cost_per_action_type.offline_conversion.other	cost_per_action_type.offline_conversion.other	The average cost for other unspecified offline conversion actions.	metric
cost_per_action_type.offline_conversion.other.1d_view	cost_per_action_type.offline_conversion.other.1d_view	The average cost for other unspecified offline conversion actions, attributed within one day of viewing the ad.	metric
cost_per_action_type.offline_conversion.other.7d_click	cost_per_action_type.offline_conversion.other.7d_click	The cost for each ‘other’ type of offline conversion, attributed within 7 days of a user clicking on your ad.	metric
cost_per_action_type.offsite_complete_registration_add_meta_leads	cost_per_action_type.offsite_complete_registration_add_meta_leads	The average cost incurred for each complete registration event on an external website, which is also tracked as a lead in Meta systems.	metric
cost_per_action_type.offsite_complete_registration_add_meta_leads.1d_view	cost_per_action_type.offsite_complete_registration_add_meta_leads.1d_view	The cost per ‘Offsite Complete Registration Add Meta Leads’ action, attributed to a 1-day view.	metric
cost_per_action_type.offsite_complete_registration_add_meta_leads.7d_click	cost_per_action_type.offsite_complete_registration_add_meta_leads.7d_click	The cost per ‘Offsite Complete Registration Add Meta Leads’ action, attributed to a 7-day click.	metric
cost_per_action_type.offsite_contact_website_add_meta_leads	cost_per_action_type.offsite_contact_website_add_meta_leads	The average cost incurred for each contact event on an external website, which is also tracked as a lead in Meta systems.	metric
cost_per_action_type.offsite_contact_website_add_meta_leads.1d_view	cost_per_action_type.offsite_contact_website_add_meta_leads.1d_view	The cost per ‘Offsite Contact Website Add Meta Leads’ action, attributed to a 1-day view.	metric
cost_per_action_type.offsite_contact_website_add_meta_leads.7d_click	cost_per_action_type.offsite_contact_website_add_meta_leads.7d_click	The cost per ‘Offsite Contact Website Add Meta Leads’ action, attributed to a 7-day click.	metric
cost_per_action_type.offsite_contact_website_add_meta_leads.7d_view	cost_per_action_type.offsite_contact_website_add_meta_leads.7d_view	The average cost for an offsite contact (website lead) generated through Meta Leads, attributed within seven days of viewing the ad.	metric
cost_per_action_type.offsite_content_view_add_meta_leads	cost_per_action_type.offsite_content_view_add_meta_leads	The average cost incurred for each content view event on an external website, which is also tracked as a lead in Meta systems.	metric
cost_per_action_type.offsite_content_view_add_meta_leads.1d_view	cost_per_action_type.offsite_content_view_add_meta_leads.1d_view	The cost per ‘Offsite Content View Add Meta Leads’ action, attributed to a 1-day view.	metric
cost_per_action_type.offsite_content_view_add_meta_leads.7d_click	cost_per_action_type.offsite_content_view_add_meta_leads.7d_click	The cost per ‘Offsite Content View Add Meta Leads’ action, attributed to a 7-day click.	metric
cost_per_action_type.offsite_conversion	cost_per_action_type.offsite_conversion	The average cost for each ‘offsite conversion’ action, which occurs outside of Meta-owned properties.	dimension
cost_per_action_type.offsite_conversion.1d_view	cost_per_action_type.offsite_conversion.1d_view	The average cost for an offsite conversion, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.7d_click	cost_per_action_type.offsite_conversion.7d_click	The average cost for an offsite conversion, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.add_to_cart	cost_per_action_type.offsite_conversion.add_to_cart	The average cost for each ‘add to cart’ conversion occurring on the advertiser’s website (offsite), attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.add_to_cart.1d_view	cost_per_action_type.offsite_conversion.add_to_cart.1d_view	The average cost for an add to cart event from an offsite conversion, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.add_to_cart.7d_click	cost_per_action_type.offsite_conversion.add_to_cart.7d_click	The average cost for an add to cart event from an offsite conversion, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.checkout	cost_per_action_type.offsite_conversion.checkout	The average cost for each checkout conversion occurring on the advertiser’s website (offsite), attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.checkout.1d_view	cost_per_action_type.offsite_conversion.checkout.1d_view	The average cost for a checkout event from an offsite conversion, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.checkout.7d_click	cost_per_action_type.offsite_conversion.checkout.7d_click	The average cost for a checkout event from an offsite conversion, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.custom	cost_per_action_type.offsite_conversion.custom	The average cost for each custom conversion defined as an offsite conversion, attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info	cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info	The average cost for each ‘add payment info’ offsite conversion, tracked by the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.1d_view	The average cost for an add payment info event recorded by the Facebook Pixel on an offsite location, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info.7d_click	The average cost for an add payment info event recorded by the Facebook Pixel on an offsite location, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart	cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart	The average cost for each ‘add to cart’ offsite conversion, tracked by the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.1d_view	The average cost for an add to cart event recorded by the Facebook Pixel on an offsite location, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart.7d_click	The average cost for an add to cart event recorded by the Facebook Pixel on an offsite location, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist	cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist	The average cost for each ‘add to wishlist’ offsite conversion, tracked by the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist.1d_view	The average cost for an add to wishlist event recorded by the Facebook Pixel on an offsite location, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The average cost for an add to wishlist event recorded by the Facebook Pixel on an offsite location, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_complete_registration	cost_per_action_type.offsite_conversion.fb_pixel_complete_registration	The average cost for each ‘complete registration’ offsite conversion, tracked by the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_complete_registration.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_complete_registration.1d_view	The average cost for a complete registration event recorded by the Facebook Pixel on an offsite location, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_complete_registration.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_complete_registration.7d_click	The average cost for a complete registration event recorded by the Facebook Pixel on an offsite location, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_custom	cost_per_action_type.offsite_conversion.fb_pixel_custom	The average cost for each ‘custom’ offsite conversion, tracked by the Facebook Pixel.	metric
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout	cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout	The average cost for each ‘initiate checkout’ offsite conversion, tracked by the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.1d_view	The average cost for an initiate checkout event recorded by the Facebook Pixel on an offsite location, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout.7d_click	The average cost for an initiate checkout event recorded by the Facebook Pixel on an offsite location, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_lead	cost_per_action_type.offsite_conversion.fb_pixel_lead	The average cost for each ‘lead’ offsite conversion, tracked by the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_lead.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_lead.1d_view	The average cost for a lead event recorded by the Facebook Pixel on an offsite location, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_lead.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_lead.7d_click	The average cost for a lead event recorded by the Facebook Pixel on an offsite location, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_purchase	cost_per_action_type.offsite_conversion.fb_pixel_purchase	The average cost incurred for each purchase conversion recorded by a Facebook Pixel on an external website.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_purchase.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_purchase.1d_view	The average cost for a purchase event recorded by the Facebook Pixel on an offsite location, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_purchase.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_purchase.7d_click	The average cost for a purchase event recorded by the Facebook Pixel on an offsite location, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_search	cost_per_action_type.offsite_conversion.fb_pixel_search	The average cost incurred for each search event tracked on an external website via the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_search.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_search.1d_view	The average cost for a search event recorded by the Facebook Pixel on an offsite location, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_search.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_search.7d_click	The average cost for a search event recorded by the Facebook Pixel on an offsite location, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_view_content	cost_per_action_type.offsite_conversion.fb_pixel_view_content	The average cost incurred for each content view event tracked on an external website via the Facebook Pixel.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_view_content.1d_view	cost_per_action_type.offsite_conversion.fb_pixel_view_content.1d_view	The average cost for a view content event recorded by the Facebook Pixel on an offsite location, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.fb_pixel_view_content.7d_click	cost_per_action_type.offsite_conversion.fb_pixel_view_content.7d_click	The average cost for a view content event recorded by the Facebook Pixel on an offsite location, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.key_page_view	cost_per_action_type.offsite_conversion.key_page_view	The average cost for each key page view conversion occurring on the advertiser’s website (offsite), attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.key_page_view.1d_view	cost_per_action_type.offsite_conversion.key_page_view.1d_view	The average cost for a key page view from an offsite conversion, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.key_page_view.7d_click	cost_per_action_type.offsite_conversion.key_page_view.7d_click	The average cost for a key page view from an offsite conversion, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.lead	cost_per_action_type.offsite_conversion.lead	The average cost for each lead conversion occurring on the advertiser’s website (offsite), attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.lead.1d_view	cost_per_action_type.offsite_conversion.lead.1d_view	The average cost for a lead generated from an offsite conversion, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.lead.7d_click	cost_per_action_type.offsite_conversion.lead.7d_click	The average cost for a lead generated from an offsite conversion, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.other	cost_per_action_type.offsite_conversion.other	The average cost for other unspecified offsite conversions attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.other.1d_view	cost_per_action_type.offsite_conversion.other.1d_view	The average cost for an unspecified offsite conversion, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.other.7d_click	cost_per_action_type.offsite_conversion.other.7d_click	The average cost for an unspecified offsite conversion, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_conversion.registration	cost_per_action_type.offsite_conversion.registration	The average cost for each registration conversion occurring on the advertiser’s website (offsite), attributed to your ads.	dimension
cost_per_action_type.offsite_conversion.registration.1d_view	cost_per_action_type.offsite_conversion.registration.1d_view	The average cost for a registration from an offsite conversion, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_conversion.registration.7d_click	cost_per_action_type.offsite_conversion.registration.7d_click	The average cost for a registration from an offsite conversion, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_engagement	cost_per_action_type.offsite_engagement	The average cost incurred for each engagement occurring outside of Meta platforms.	dimension
cost_per_action_type.offsite_engagement.1d_view	cost_per_action_type.offsite_engagement.1d_view	The average cost for an offsite engagement, attributed within a 1-day view-through window.	dimension
cost_per_action_type.offsite_engagement.7d_click	cost_per_action_type.offsite_engagement.7d_click	The average cost for an offsite engagement, attributed within a 7-day click-through window.	dimension
cost_per_action_type.offsite_search_add_meta_leads	cost_per_action_type.offsite_search_add_meta_leads	The average cost incurred for each search event on an external website, which is also tracked as a lead in Meta systems.	metric
cost_per_action_type.offsite_search_add_meta_leads.1d_view	cost_per_action_type.offsite_search_add_meta_leads.1d_view	The cost per ‘Offsite Search Add Meta Leads’ action, attributed to a 1-day view.	metric
cost_per_action_type.offsite_search_add_meta_leads.7d_click	cost_per_action_type.offsite_search_add_meta_leads.7d_click	The cost per ‘Offsite Search Add Meta Leads’ action, attributed to a 7-day click.	metric
cost_per_action_type.offsite_search_add_meta_leads.7d_view	cost_per_action_type.offsite_search_add_meta_leads.7d_view	The average cost for an offsite search resulting in a Meta lead, attributed within seven days of viewing the ad.	metric
cost_per_action_type.offsite_submit_application_add_meta_leads.1d_view	cost_per_action_type.offsite_submit_application_add_meta_leads.1d_view	The cost per ‘Offsite Submit Application Add Meta Leads’ action, attributed to a 1-day view.	metric
cost_per_action_type.offsite_submit_application_add_meta_leads.7d_click	cost_per_action_type.offsite_submit_application_add_meta_leads.7d_click	The cost per ‘Offsite Submit Application Add Meta Leads’ action, attributed to a 7-day click.	metric
cost_per_action_type.offsite_submit_application_add_meta_leads.7d_view	cost_per_action_type.offsite_submit_application_add_meta_leads.7d_view	The average cost for an offsite application submission resulting in a Meta lead, attributed within seven days of viewing the ad.	metric
cost_per_action_type.omni_achievement_unlocked	cost_per_action_type.omni_achievement_unlocked	The average cost incurred for each cross-platform achievement unlocked event.	dimension
cost_per_action_type.omni_achievement_unlocked.1d_view	cost_per_action_type.omni_achievement_unlocked.1d_view	The average cost for an achievement unlocked event across omnichannel platforms, attributed within a 1-day view-through window.	dimension
cost_per_action_type.omni_achievement_unlocked.7d_click	cost_per_action_type.omni_achievement_unlocked.7d_click	The average cost for an achievement unlocked event across omnichannel platforms, attributed within a 7-day click-through window.	dimension
cost_per_action_type.omni_activate_app	cost_per_action_type.omni_activate_app	The average cost incurred for each instance of an app being activated across various platforms (omni-channel).	dimension
cost_per_action_type.omni_activate_app.1d_view	cost_per_action_type.omni_activate_app.1d_view	The average cost for an app activation event across omnichannel platforms, attributed within a 1-day view-through window.	dimension
cost_per_action_type.omni_activate_app.7d_click	cost_per_action_type.omni_activate_app.7d_click	The average cost for an app activation event across omnichannel platforms, attributed within a 7-day click-through window.	dimension
cost_per_action_type.omni_add_to_cart	cost_per_action_type.omni_add_to_cart	The average cost incurred for each instance of an item being added to a shopping cart across various platforms (omni-channel).	metric
cost_per_action_type.omni_add_to_cart.1d_click	cost_per_action_type.omni_add_to_cart.1d_click	The cost for each time an item was added to a shopping cart, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.omni_add_to_cart.1d_view	cost_per_action_type.omni_add_to_cart.1d_view	The cost for each time an item was added to a shopping cart, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.omni_add_to_cart.7d_click	cost_per_action_type.omni_add_to_cart.7d_click	The cost for each time an item was added to a shopping cart, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.omni_add_to_wishlist	cost_per_action_type.omni_add_to_wishlist	The average cost incurred for each instance of an item being added to a wishlist across various platforms (omni-channel).	metric
cost_per_action_type.omni_add_to_wishlist.1d_view	cost_per_action_type.omni_add_to_wishlist.1d_view	The cost for each ‘add to wishlist’ action across various platforms (omnichannel), attributed within 1 day of a user viewing your ad.	metric
cost_per_action_type.omni_add_to_wishlist.7d_click	cost_per_action_type.omni_add_to_wishlist.7d_click	The cost per ‘Add to Wishlist’ event across various Meta platforms or integrated channels, attributed within 7 days of clicking the ad.	metric
cost_per_action_type.omni_app_install	cost_per_action_type.omni_app_install	The average cost incurred for each app installation across various platforms (omni-channel).	dimension
cost_per_action_type.omni_app_install.1d_view	cost_per_action_type.omni_app_install.1d_view	The cost incurred for an omni-channel app install, attributed within 1 day of viewing the ad.	dimension
cost_per_action_type.omni_app_install.7d_click	cost_per_action_type.omni_app_install.7d_click	The average cost for an app installation event across omnichannel platforms, attributed within a 7-day click-through window.	dimension
cost_per_action_type.omni_complete_registration	cost_per_action_type.omni_complete_registration	The average cost incurred for each completed registration across various platforms (omni-channel).	dimension
cost_per_action_type.omni_complete_registration.1d_click	cost_per_action_type.omni_complete_registration.1d_click	The cost incurred for an omni-channel complete registration, attributed within 1 day of clicking the ad.	metric
cost_per_action_type.omni_complete_registration.1d_view	cost_per_action_type.omni_complete_registration.1d_view	The cost incurred for an omni-channel complete registration, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.omni_complete_registration.7d_click	cost_per_action_type.omni_complete_registration.7d_click	The cost for each omni-channel complete registration action, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.omni_custom	cost_per_action_type.omni_custom	The average cost incurred for each custom action defined by the advertiser across various platforms (omni-channel).	dimension
cost_per_action_type.omni_custom.1d_view	cost_per_action_type.omni_custom.1d_view	The average cost for a custom event across omnichannel platforms, attributed within a 1-day view-through window.	dimension
cost_per_action_type.omni_custom.7d_click	cost_per_action_type.omni_custom.7d_click	The average cost for a custom event across omnichannel platforms, attributed within a 7-day click-through window.	dimension
cost_per_action_type.omni_initiated_checkout	cost_per_action_type.omni_initiated_checkout	The average cost incurred for each initiated checkout process across various platforms (omni-channel).	metric
cost_per_action_type.omni_initiated_checkout.1d_click	cost_per_action_type.omni_initiated_checkout.1d_click	The cost for each initiated checkout, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.omni_initiated_checkout.1d_view	cost_per_action_type.omni_initiated_checkout.1d_view	The cost for each initiated checkout, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.omni_initiated_checkout.7d_click	cost_per_action_type.omni_initiated_checkout.7d_click	The cost for each initiated checkout, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.omni_landing_page_view	cost_per_action_type.omni_landing_page_view	The average cost for each landing page view, occurring both on and off Facebook platforms, attributed to your ads.	metric
cost_per_action_type.omni_landing_page_view.1d_view	cost_per_action_type.omni_landing_page_view.1d_view	The average cost for each omni-channel landing page view action, attributed within 1 day of someone viewing the ad.	metric
cost_per_action_type.omni_landing_page_view.7d_click	cost_per_action_type.omni_landing_page_view.7d_click	The cost per ‘Omni Landing Page View’ action, attributed to a 7-day click.	metric
cost_per_action_type.omni_level_achieved	cost_per_action_type.omni_level_achieved	The average cost incurred for each cross-platform level achieved event.	dimension
cost_per_action_type.omni_level_achieved.1d_view	cost_per_action_type.omni_level_achieved.1d_view	The average cost for a level achieved event across omnichannel platforms, attributed within a 1-day view-through window.	dimension
cost_per_action_type.omni_level_achieved.7d_click	cost_per_action_type.omni_level_achieved.7d_click	The average cost for a level achieved event across omnichannel platforms, attributed within a 7-day click-through window.	dimension
cost_per_action_type.omni_purchase	cost_per_action_type.omni_purchase	The average cost incurred for each purchase transaction across various platforms (omni-channel).	metric
cost_per_action_type.omni_purchase.1d_click	cost_per_action_type.omni_purchase.1d_click	The cost for each purchase, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.omni_purchase.1d_view	cost_per_action_type.omni_purchase.1d_view	The cost for each purchase, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.omni_purchase.7d_click	cost_per_action_type.omni_purchase.7d_click	The cost for each purchase, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.omni_rate	cost_per_action_type.omni_rate	The average cost for each ‘omni rate’ action type.	dimension
cost_per_action_type.omni_rate.1d_view	cost_per_action_type.omni_rate.1d_view	The average cost for a rating event across omnichannel platforms, attributed within a 1-day view-through window.	dimension
cost_per_action_type.omni_rate.7d_click	cost_per_action_type.omni_rate.7d_click	The average cost for a rating event across omnichannel platforms, attributed within a 7-day click-through window.	dimension
cost_per_action_type.omni_search	cost_per_action_type.omni_search	The average cost incurred for each search performed across various platforms (omni-channel).	dimension
cost_per_action_type.omni_search.1d_view	cost_per_action_type.omni_search.1d_view	The cost incurred for an omni-channel search action, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.omni_search.7d_click	cost_per_action_type.omni_search.7d_click	The cost for each search action, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.omni_spend_credits	cost_per_action_type.omni_spend_credits	The average cost incurred for each cross-platform event where in-platform credits are spent.	dimension
cost_per_action_type.omni_spend_credits.1d_view	cost_per_action_type.omni_spend_credits.1d_view	The average cost for a spend credits event across omnichannel platforms, attributed within a 1-day view-through window.	dimension
cost_per_action_type.omni_spend_credits.7d_click	cost_per_action_type.omni_spend_credits.7d_click	The average cost for a spend credits event across omnichannel platforms, attributed within a 7-day click-through window.	dimension
cost_per_action_type.omni_tutorial_completion	cost_per_action_type.omni_tutorial_completion	The average cost incurred for each cross-platform tutorial completion event.	dimension
cost_per_action_type.omni_tutorial_completion.1d_view	cost_per_action_type.omni_tutorial_completion.1d_view	The average cost for a tutorial completion event across omnichannel platforms, attributed within a 1-day view-through window.	dimension
cost_per_action_type.omni_tutorial_completion.7d_click	cost_per_action_type.omni_tutorial_completion.7d_click	The average cost for a tutorial completion event across omnichannel platforms, attributed within a 7-day click-through window.	dimension
cost_per_action_type.omni_view_content	cost_per_action_type.omni_view_content	The average cost incurred for each view of content across various platforms (omni-channel).	metric
cost_per_action_type.omni_view_content.1d_click	cost_per_action_type.omni_view_content.1d_click	The cost for each content view, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.omni_view_content.1d_view	cost_per_action_type.omni_view_content.1d_view	The cost for each content view, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.omni_view_content.7d_click	cost_per_action_type.omni_view_content.7d_click	The cost for each content view, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.onsite_app_add_to_cart	cost_per_action_type.onsite_app_add_to_cart	The average cost for each ‘add to cart’ event within a mobile application (onsite), attributed to your ads.	dimension
cost_per_action_type.onsite_app_add_to_cart.1d_view	cost_per_action_type.onsite_app_add_to_cart.1d_view	The average cost for an add to cart event within the app, attributed within a 1-day view-through window.	dimension
cost_per_action_type.onsite_app_add_to_cart.7d_click	cost_per_action_type.onsite_app_add_to_cart.7d_click	The average cost for an add to cart event within the app, attributed within a 7-day click-through window.	dimension
cost_per_action_type.onsite_app_purchase	cost_per_action_type.onsite_app_purchase	The average cost for each purchase event within a mobile application (onsite), attributed to your ads.	dimension
cost_per_action_type.onsite_app_purchase.1d_view	cost_per_action_type.onsite_app_purchase.1d_view	The average cost for a purchase event within the app, attributed within a 1-day view-through window.	dimension
cost_per_action_type.onsite_app_purchase.7d_click	cost_per_action_type.onsite_app_purchase.7d_click	The average cost for a purchase event within the app, attributed within a 7-day click-through window.	dimension
cost_per_action_type.onsite_app_view_content	cost_per_action_type.onsite_app_view_content	The average cost for each ‘view content’ event within a mobile application (onsite), attributed to your ads.	dimension
cost_per_action_type.onsite_app_view_content.1d_view	cost_per_action_type.onsite_app_view_content.1d_view	The average cost for a view content event within the app, attributed within a 1-day view-through window.	dimension
cost_per_action_type.onsite_app_view_content.7d_click	cost_per_action_type.onsite_app_view_content.7d_click	The average cost for a view content event within the app, attributed within a 7-day click-through window.	dimension
cost_per_action_type.onsite_conversion	cost_per_action_type.onsite_conversion	The average cost for each conversion occurring directly on Facebook platforms (onsite), attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.1d_view	cost_per_action_type.onsite_conversion.1d_view	The average cost for an onsite conversion, attributed within a 1-day view-through window.	dimension
cost_per_action_type.onsite_conversion.7d_click	cost_per_action_type.onsite_conversion.7d_click	The average cost for an onsite conversion, attributed within a 7-day click-through window.	dimension
cost_per_action_type.onsite_conversion.add_to_wishlist	cost_per_action_type.onsite_conversion.add_to_wishlist	The average cost for an onsite ‘add to wishlist’ conversion.	metric
cost_per_action_type.onsite_conversion.add_to_wishlist.1d_view	cost_per_action_type.onsite_conversion.add_to_wishlist.1d_view	The cost incurred for each onsite add to wishlist conversion, attributed to an ad view within 1 day.	metric
cost_per_action_type.onsite_conversion.add_to_wishlist.7d_click	cost_per_action_type.onsite_conversion.add_to_wishlist.7d_click	The average cost for an onsite ‘add to wishlist’ conversion, attributed within seven days of clicking the ad.	metric
cost_per_action_type.onsite_conversion.flow_complete	cost_per_action_type.onsite_conversion.flow_complete	The average cost for each ‘flow complete’ conversion occurring directly on Facebook platforms (onsite), attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.flow_complete.1d_view	cost_per_action_type.onsite_conversion.flow_complete.1d_view	The average cost for a flow completion event within the app or website, attributed within a 1-day view-through window.	dimension
cost_per_action_type.onsite_conversion.flow_complete.7d_click	cost_per_action_type.onsite_conversion.flow_complete.7d_click	The average cost for a flow completion event within the app or website, attributed within a 7-day click-through window.	dimension
cost_per_action_type.onsite_conversion.initiate_checkout	cost_per_action_type.onsite_conversion.initiate_checkout	The average cost for an onsite ‘initiate checkout’ conversion.	metric
cost_per_action_type.onsite_conversion.initiate_checkout.1d_view	cost_per_action_type.onsite_conversion.initiate_checkout.1d_view	The cost incurred for each onsite checkout initiation, attributed to an ad view within 1 day.	dimension
cost_per_action_type.onsite_conversion.initiate_checkout.7d_click	cost_per_action_type.onsite_conversion.initiate_checkout.7d_click	The cost incurred for each onsite checkout initiation, attributed to an ad click within 7 days.	dimension
cost_per_action_type.onsite_conversion.lead	cost_per_action_type.onsite_conversion.lead	The cost incurred per each lead conversion that occurred directly on the platform. This is a specific action type available through the Insights API.	metric
cost_per_action_type.onsite_conversion.lead.1d_view	cost_per_action_type.onsite_conversion.lead.1d_view	The average cost for a lead generated from an onsite conversion, attributed within a 1-day view-through window.	metric
cost_per_action_type.onsite_conversion.lead.7d_click	cost_per_action_type.onsite_conversion.lead.7d_click	The cost for each ‘lead’ conversion that occurred directly on Facebook or Instagram, attributed within 7 days of a user clicking on your ad.	metric
cost_per_action_type.onsite_conversion.lead.7d_view	cost_per_action_type.onsite_conversion.lead.7d_view	The average cost for an onsite lead conversion, attributed within seven days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.lead_grouped	cost_per_action_type.onsite_conversion.lead_grouped	The average cost incurred for each lead generated through onsite conversions, where similar lead actions are grouped.	dimension
cost_per_action_type.onsite_conversion.lead_grouped.1d_click	cost_per_action_type.onsite_conversion.lead_grouped.1d_click	The cost for each grouped lead action, considered an onsite conversion, attributed within 1 day of a click on your ad.	metric
cost_per_action_type.onsite_conversion.lead_grouped.1d_view	cost_per_action_type.onsite_conversion.lead_grouped.1d_view	The cost per ‘Onsite Conversion Lead Grouped’ action, attributed to a 1-day view.	metric
cost_per_action_type.onsite_conversion.lead_grouped.7d_click	cost_per_action_type.onsite_conversion.lead_grouped.7d_click	The cost per ‘Onsite Conversion Lead Grouped’ action, attributed to a 7-day click.	metric
cost_per_action_type.onsite_conversion.lead_grouped.7d_view	cost_per_action_type.onsite_conversion.lead_grouped.7d_view	The average cost for a grouped onsite lead conversion, attributed within seven days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.lead_grouped.inline	cost_per_action_type.onsite_conversion.lead_grouped.inline	The average cost for a grouped onsite lead conversion occurring directly on the Facebook platform.	metric
cost_per_action_type.onsite_conversion.message_to_buy	cost_per_action_type.onsite_conversion.message_to_buy	The average cost for an onsite ‘message to buy’ conversion.	metric
cost_per_action_type.onsite_conversion.message_to_buy.7d_click	cost_per_action_type.onsite_conversion.message_to_buy.7d_click	The average cost for an onsite ‘message to buy’ conversion, attributed within seven days of clicking the ad.	metric
cost_per_action_type.onsite_conversion.messaging_block	cost_per_action_type.onsite_conversion.messaging_block	The average cost for each instance of a user blocking a messaging conversation as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.messaging_block.1d_view	cost_per_action_type.onsite_conversion.messaging_block.1d_view	The average cost for a user blocking a messaging conversation, attributed within a 1-day view-through window.	dimension
cost_per_action_type.onsite_conversion.messaging_block.7d_click	cost_per_action_type.onsite_conversion.messaging_block.7d_click	The average cost for a user blocking a messaging conversation, attributed within a 7-day click-through window.	dimension
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d	cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d	The cost incurred per each messaging conversation reply conversion that occurred directly on the platform, attributed within a 7-day click window. This is a specific action type available through the Insights API.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.1d_view	cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.1d_view	The average cost for a user replying to a messaging conversation within 7 days, attributed within a 1-day view-through window.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.7d_click	cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.7d_click	The average cost for a user replying to a messaging conversation within 7 days, attributed within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.7d_view	cost_per_action_type.onsite_conversion.messaging_conversation_replied_7d.7d_view	The average cost for an onsite messaging conversation where a reply occurred within 7 days, attributed within seven days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d	cost_per_action_type.onsite_conversion.messaging_conversation_started_7d	The average cost for each messaging conversation started within 7 days as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.1d_view	cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.1d_view	The average cost for a user starting a messaging conversation within 7 days, attributed within a 1-day view-through window.	metric
cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.7d_click	cost_per_action_type.onsite_conversion.messaging_conversation_started_7d.7d_click	The cost incurred for each messaging conversation started within 7 days, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.onsite_conversion.messaging_first_reply	cost_per_action_type.onsite_conversion.messaging_first_reply	The average cost for each first reply in a messaging conversation as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.messaging_first_reply.1d_view	cost_per_action_type.onsite_conversion.messaging_first_reply.1d_view	The average cost for a first reply in a messaging conversation, attributed within a 1-day view-through window.	dimension
cost_per_action_type.onsite_conversion.messaging_first_reply.7d_click	cost_per_action_type.onsite_conversion.messaging_first_reply.7d_click	The cost incurred for the first reply in a messaging conversation, attributed to an ad within a 7-day click-through window.	dimension
cost_per_action_type.onsite_conversion.messaging_first_reply.7d_view	cost_per_action_type.onsite_conversion.messaging_first_reply.7d_view	The average cost for an onsite messaging first reply, attributed within seven days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_reply	cost_per_action_type.onsite_conversion.messaging_reply	The average cost for each reply in a messaging conversation as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.messaging_reply.1d_view	cost_per_action_type.onsite_conversion.messaging_reply.1d_view	The average cost for a user replying in a messaging conversation, attributed within a 1-day view-through window.	dimension
cost_per_action_type.onsite_conversion.messaging_reply.7d_click	cost_per_action_type.onsite_conversion.messaging_reply.7d_click	The average cost for a user replying in a messaging conversation, attributed within a 7-day click-through window.	dimension
cost_per_action_type.onsite_conversion.messaging_user_call_placed	cost_per_action_type.onsite_conversion.messaging_user_call_placed	The average cost for an “onsite conversion messaging user call placed” action.	metric
cost_per_action_type.onsite_conversion.messaging_user_call_placed.1d_view	cost_per_action_type.onsite_conversion.messaging_user_call_placed.1d_view	The cost per onsite conversion for a messaging user call placed, attributed within a 1-day view window.	metric
cost_per_action_type.onsite_conversion.messaging_user_call_placed.7d_click	cost_per_action_type.onsite_conversion.messaging_user_call_placed.7d_click	The cost incurred for each onsite conversion where a user placed a call via messaging, attributed within seven days of clicking the ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send	cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send	The average cost incurred for each instance where a user sends a message within a messaging conversation that reaches a depth of two messages, representing an onsite conversion.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.1d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.1d_view	The average cost for a user sending 2 or more messages in a conversation, attributed within a 1-day view-through window.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.7d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.7d_click	The average cost for a user sending 2 or more messages in a conversation, attributed within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.7d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_2_message_send.7d_view	The average cost for an onsite messaging conversation reaching a depth of two messages sent by the user, attributed within seven days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send	cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send	The average cost incurred for each instance where a user sends a message within a messaging conversation that reaches a depth of three messages, representing an onsite conversion.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.1d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.1d_view	The cost for each instance where a user sent 3 or more messages in a messaging conversation on Facebook or Instagram, attributed within 1 day of a user viewing your ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.7d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.7d_click	The average cost for a user sending 3 or more messages in a conversation, attributed within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.7d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_3_message_send.7d_view	The average cost for an onsite messaging conversation reaching a depth of three messages sent by the user, attributed within seven days of viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.1d_view	cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.1d_view	The average cost for each onsite conversion where a user sends 5 or more messages, attributed within 1 day of someone viewing the ad.	metric
cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.7d_click	cost_per_action_type.onsite_conversion.messaging_user_depth_5_message_send.7d_click	The average cost for a user sending 5 or more messages in a conversation, attributed within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.messaging_user_subscribed	cost_per_action_type.onsite_conversion.messaging_user_subscribed	The average cost for an onsite messaging user subscription.	metric
cost_per_action_type.onsite_conversion.messaging_welcome_message_view	cost_per_action_type.onsite_conversion.messaging_welcome_message_view	The cost incurred per each view of a messaging welcome message that occurred directly on the platform. This is a specific action type available through the Insights API.	metric
cost_per_action_type.onsite_conversion.messaging_welcome_message_view.1d_view	cost_per_action_type.onsite_conversion.messaging_welcome_message_view.1d_view	The average cost for a user viewing a welcome message in a conversation, attributed within a 1-day view-through window.	metric
cost_per_action_type.onsite_conversion.messaging_welcome_message_view.7d_click	cost_per_action_type.onsite_conversion.messaging_welcome_message_view.7d_click	The average cost for a user viewing a welcome message in a conversation, attributed within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.other	cost_per_action_type.onsite_conversion.other	The average cost for other unspecified onsite conversion actions.	dimension
cost_per_action_type.onsite_conversion.other.7d_click	cost_per_action_type.onsite_conversion.other.7d_click	The average cost for other unspecified onsite conversion actions, attributed within seven days of clicking the ad.	dimension
cost_per_action_type.onsite_conversion.post_save	cost_per_action_type.onsite_conversion.post_save	The average cost incurred for each onsite post save conversion, attributed to the ad.	metric
cost_per_action_type.onsite_conversion.post_save.1d_click	cost_per_action_type.onsite_conversion.post_save.1d_click	The cost for each time a post was saved, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.onsite_conversion.post_save.1d_view	cost_per_action_type.onsite_conversion.post_save.1d_view	The average cost for a post save action, attributed within a 1-day view-through window.	dimension
cost_per_action_type.onsite_conversion.post_save.7d_click	cost_per_action_type.onsite_conversion.post_save.7d_click	The cost for each time a post was saved, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.onsite_conversion.post_save.inline	cost_per_action_type.onsite_conversion.post_save.inline	The average cost for an onsite post save conversion occurring directly on the Facebook platform.	metric
cost_per_action_type.onsite_conversion.purchase	cost_per_action_type.onsite_conversion.purchase	The average cost for each purchase conversion occurring directly on Facebook platforms (onsite), attributed to your ads.	dimension
cost_per_action_type.onsite_conversion.purchase.1d_view	cost_per_action_type.onsite_conversion.purchase.1d_view	The average cost for an onsite purchase, attributed within a 1-day view-through window.	dimension
cost_per_action_type.onsite_conversion.purchase.7d_click	cost_per_action_type.onsite_conversion.purchase.7d_click	The average cost for an onsite purchase, attributed within a 7-day click-through window.	dimension
cost_per_action_type.onsite_conversion.total_messaging_connection	cost_per_action_type.onsite_conversion.total_messaging_connection	The average cost incurred for each total messaging connection established as an onsite conversion on Meta platforms.	metric
cost_per_action_type.onsite_conversion.total_messaging_connection.1d_view	cost_per_action_type.onsite_conversion.total_messaging_connection.1d_view	The average cost for a total messaging connection, attributed within a 1-day view-through window.	metric
cost_per_action_type.onsite_conversion.total_messaging_connection.7d_click	cost_per_action_type.onsite_conversion.total_messaging_connection.7d_click	The cost incurred for each total messaging connection, attributed to an ad within a 7-day click-through window.	metric
cost_per_action_type.onsite_conversion.total_messaging_connection.7d_view	cost_per_action_type.onsite_conversion.total_messaging_connection.7d_view	The average cost for a total onsite messaging connection, attributed within seven days of viewing the ad.	metric
cost_per_action_type.onsite_web_add_to_cart	cost_per_action_type.onsite_web_add_to_cart	The average cost for each ‘add to cart’ event on a website as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_web_add_to_cart.1d_click	cost_per_action_type.onsite_web_add_to_cart.1d_click	The cost incurred for an onsite web add-to-cart action, attributed within 1 day of clicking the ad.	metric
cost_per_action_type.onsite_web_add_to_cart.1d_view	cost_per_action_type.onsite_web_add_to_cart.1d_view	The cost incurred for an onsite web add-to-cart action, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.onsite_web_add_to_cart.7d_click	cost_per_action_type.onsite_web_add_to_cart.7d_click	The cost for each add to cart action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_app_add_to_cart	cost_per_action_type.onsite_web_app_add_to_cart	The average cost for each ‘add to cart’ event that occurs via a web app, attributed to your ads.	dimension
cost_per_action_type.onsite_web_app_add_to_cart.1d_click	cost_per_action_type.onsite_web_app_add_to_cart.1d_click	The cost incurred for an onsite web or app add-to-cart action, attributed within 1 day of clicking the ad.	metric
cost_per_action_type.onsite_web_app_add_to_cart.1d_view	cost_per_action_type.onsite_web_app_add_to_cart.1d_view	The cost incurred for an onsite web or app add-to-cart action, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.onsite_web_app_add_to_cart.7d_click	cost_per_action_type.onsite_web_app_add_to_cart.7d_click	The cost for each add to cart action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_app_event	cost_per_action_type.onsite_web_app_event	The average cost for each web app event (e.g., button clicks, page views), attributed to your ads.	dimension
cost_per_action_type.onsite_web_app_event.1d_view	cost_per_action_type.onsite_web_app_event.1d_view	The average cost for a web app event, attributed within a 1-day view-through window.	dimension
cost_per_action_type.onsite_web_app_event.7d_click	cost_per_action_type.onsite_web_app_event.7d_click	The average cost for a web app event, attributed within a 7-day click-through window.	dimension
cost_per_action_type.onsite_web_app_purchase	cost_per_action_type.onsite_web_app_purchase	The average cost for each purchase event that occurs via a web app, attributed to your ads.	dimension
cost_per_action_type.onsite_web_app_purchase.1d_click	cost_per_action_type.onsite_web_app_purchase.1d_click	The cost incurred for an onsite web or app purchase, attributed within 1 day of clicking the ad.	metric
cost_per_action_type.onsite_web_app_purchase.1d_view	cost_per_action_type.onsite_web_app_purchase.1d_view	The cost incurred for an onsite web or app purchase, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.onsite_web_app_purchase.7d_click	cost_per_action_type.onsite_web_app_purchase.7d_click	The cost for each purchase action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_app_view_content	cost_per_action_type.onsite_web_app_view_content	The average cost for each ‘view content’ event that occurs via a web app, attributed to your ads.	dimension
cost_per_action_type.onsite_web_app_view_content.1d_click	cost_per_action_type.onsite_web_app_view_content.1d_click	The cost incurred for an onsite web or app content view, attributed within 1 day of clicking the ad.	metric
cost_per_action_type.onsite_web_app_view_content.1d_view	cost_per_action_type.onsite_web_app_view_content.1d_view	The cost incurred for an onsite web or app content view, attributed within 1 day of viewing the ad.	metric
cost_per_action_type.onsite_web_app_view_content.7d_click	cost_per_action_type.onsite_web_app_view_content.7d_click	The cost for each content view action within the web app, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_initiate_checkout	cost_per_action_type.onsite_web_initiate_checkout	The cost incurred per each initiation of a checkout process on the website that occurred directly on the platform. This is a specific action type available through the Insights API.	metric
cost_per_action_type.onsite_web_initiate_checkout.1d_view	cost_per_action_type.onsite_web_initiate_checkout.1d_view	The cost per ‘Onsite Web Initiate Checkout’ action, attributed to a 1-day view.	metric
cost_per_action_type.onsite_web_initiate_checkout.7d_click	cost_per_action_type.onsite_web_initiate_checkout.7d_click	The cost per ‘Onsite Web Initiate Checkout’ action, attributed to a 7-day click.	metric
cost_per_action_type.onsite_web_lead	cost_per_action_type.onsite_web_lead	The average cost for each lead generated on a website as an onsite conversion, attributed to your ads.	metric
cost_per_action_type.onsite_web_lead.1d_view	cost_per_action_type.onsite_web_lead.1d_view	The cost for each lead generated on the website, considered an onsite conversion, attributed within 1 day of an impression of your ad.	metric
cost_per_action_type.onsite_web_lead.7d_click	cost_per_action_type.onsite_web_lead.7d_click	The cost for each lead generated on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_purchase	cost_per_action_type.onsite_web_purchase	The average cost for each purchase on a website as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_web_purchase.1d_click	cost_per_action_type.onsite_web_purchase.1d_click	The average cost for each onsite web purchase, attributed within 1 day of a click on your ad.	metric
cost_per_action_type.onsite_web_purchase.1d_view	cost_per_action_type.onsite_web_purchase.1d_view	The average cost for each onsite web purchase, attributed within 1 day of viewing your ad.	metric
cost_per_action_type.onsite_web_purchase.7d_click	cost_per_action_type.onsite_web_purchase.7d_click	The cost for each purchase action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.onsite_web_view_content	cost_per_action_type.onsite_web_view_content	The average cost for each ‘view content’ event on a website as an onsite conversion, attributed to your ads.	dimension
cost_per_action_type.onsite_web_view_content.1d_click	cost_per_action_type.onsite_web_view_content.1d_click	The average cost for each onsite web content view, attributed within 1 day of a click on your ad.	metric
cost_per_action_type.onsite_web_view_content.1d_view	cost_per_action_type.onsite_web_view_content.1d_view	The average cost for each onsite web content view, attributed within 1 day of viewing your ad.	metric
cost_per_action_type.onsite_web_view_content.7d_click	cost_per_action_type.onsite_web_view_content.7d_click	The cost for each content view action on the website, considered an onsite conversion, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.outbound_click	cost_per_action_type.outbound_click	The average cost incurred for each click that leads users away from Meta platforms to an external destination.	dimension
cost_per_action_type.outbound_click.1d_view	cost_per_action_type.outbound_click.1d_view	The average cost for an outbound click, attributed within a 1-day view-through window.	dimension
cost_per_action_type.outbound_click.7d_click	cost_per_action_type.outbound_click.7d_click	The average cost for an outbound click, attributed within a 7-day click-through window.	dimension
cost_per_action_type.page_engagement	cost_per_action_type.page_engagement	The average cost incurred for each page engagement action, attributed to the ad.	dimension
cost_per_action_type.page_engagement.1d_click	cost_per_action_type.page_engagement.1d_click	The cost for each engagement with your Facebook Page, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.page_engagement.1d_view	cost_per_action_type.page_engagement.1d_view	The cost for each engagement with your Facebook Page, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.page_engagement.28d_click	cost_per_action_type.page_engagement.28d_click	The cost for each engagement with your Facebook Page, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.page_engagement.7d_click	cost_per_action_type.page_engagement.7d_click	The cost for each engagement with your Facebook Page, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.page_engagement.inline	cost_per_action_type.page_engagement.inline	The average cost for engagement with a Facebook Page directly on the platform.	metric
cost_per_action_type.page_story.1d_view	cost_per_action_type.page_story.1d_view	The average cost for a page story action, attributed within a 1-day view-through window.	dimension
cost_per_action_type.page_story.7d_click	cost_per_action_type.page_story.7d_click	The average cost for a page story action, attributed within a 7-day click-through window.	dimension
cost_per_action_type.photo_view	cost_per_action_type.photo_view	The average cost incurred for each view of a photo.	dimension
cost_per_action_type.photo_view.1d_view	cost_per_action_type.photo_view.1d_view	The average cost for each photo view, attributed within 1 day of viewing your ad.	metric
cost_per_action_type.photo_view.28d_click	cost_per_action_type.photo_view.28d_click	The cost for each view of a photo, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.photo_view.7d_click	cost_per_action_type.photo_view.7d_click	The average cost for a photo view, attributed within a 7-day click-through window.	dimension
cost_per_action_type.post	cost_per_action_type.post	The average cost for each ‘post’ action type.	dimension
cost_per_action_type.post.1d_view	cost_per_action_type.post.1d_view	The average cost for each post engagement, attributed within 1 day of viewing your ad.	metric
cost_per_action_type.post.28d_click	cost_per_action_type.post.28d_click	The cost for each interaction with a post, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.post.7d_click	cost_per_action_type.post.7d_click	The average cost for a post action, attributed within a 7-day click-through window.	dimension
cost_per_action_type.post_engagement	cost_per_action_type.post_engagement	The average cost incurred for each post engagement action, attributed to the ad.	dimension
cost_per_action_type.post_engagement.1d_click	cost_per_action_type.post_engagement.1d_click	The cost for each engagement on your post, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.post_engagement.1d_view	cost_per_action_type.post_engagement.1d_view	The cost for each engagement on your post, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.post_engagement.28d_click	cost_per_action_type.post_engagement.28d_click	The cost for each engagement on your post, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.post_engagement.7d_click	cost_per_action_type.post_engagement.7d_click	The cost for each engagement on your post, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.post_engagement.inline	cost_per_action_type.post_engagement.inline	The average cost for engagement with a post directly on the Facebook platform.	metric
cost_per_action_type.post_interaction_gross	cost_per_action_type.post_interaction_gross	The average cost incurred for each interaction with a post, including all types of engagements.	metric
cost_per_action_type.post_like	cost_per_action_type.post_like	The average cost incurred for each post-like action attributed to your ads.	metric
cost_per_action_type.post_like.1d_view	cost_per_action_type.post_like.1d_view	The average cost incurred for each post-like action attributed to your ads within 1 day of a view.	metric
cost_per_action_type.post_like.28d_click	cost_per_action_type.post_like.28d_click	The average cost incurred for each post-like action attributed to your ads within 28 days of a click.	metric
cost_per_action_type.post_reaction	cost_per_action_type.post_reaction	The average cost incurred for each reaction (e.g., like, love, haha) on a post.	dimension
cost_per_action_type.post_reaction.1d_view	cost_per_action_type.post_reaction.1d_view	The average cost for each reaction to a post (like, love, wow, haha, sad, angry), attributed within 1 day of viewing your ad.	metric
cost_per_action_type.post_reaction.28d_click	cost_per_action_type.post_reaction.28d_click	The cost for each reaction to your post, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.post_reaction.7d_click	cost_per_action_type.post_reaction.7d_click	The average cost for a post reaction, attributed within a 7-day click-through window.	dimension
cost_per_action_type.post_story	cost_per_action_type.post_story	The average cost incurred for each action related to a post story (e.g., viewing, interacting).	dimension
cost_per_action_type.post_story.1d_view	cost_per_action_type.post_story.1d_view	The average cost for a post story action, attributed within a 1-day view-through window.	dimension
cost_per_action_type.post_story.7d_click	cost_per_action_type.post_story.7d_click	The average cost for a post story action, attributed within a 7-day click-through window.	dimension
cost_per_action_type.purchase	cost_per_action_type.purchase	The average cost for each purchase action attributed to your ads.	metric
cost_per_action_type.purchase.1d_click	cost_per_action_type.purchase.1d_click	The average cost for each purchase, attributed within 1 day of a click on your ad.	metric
cost_per_action_type.purchase.1d_view	cost_per_action_type.purchase.1d_view	The average cost for each purchase, attributed within 1 day of viewing your ad.	metric
cost_per_action_type.purchase.7d_click	cost_per_action_type.purchase.7d_click	The cost for each purchase action, attributed within 7 days of a click on your ad.	metric
cost_per_action_type.receive_offer	cost_per_action_type.receive_offer	The average cost incurred for each instance of a user claiming or receiving an offer presented in an ad.	dimension
cost_per_action_type.receive_offer.1d_view	cost_per_action_type.receive_offer.1d_view	The average cost for a user to receive an offer, attributed within one day of viewing the ad.	dimension
cost_per_action_type.receive_offer.7d_click	cost_per_action_type.receive_offer.7d_click	The average cost for a user to receive an offer, attributed within seven days of clicking the ad.	dimension
cost_per_action_type.rsvp	cost_per_action_type.rsvp	The average cost incurred for each RSVP (response) action related to an event.	dimension
cost_per_action_type.rsvp.1d_view	cost_per_action_type.rsvp.1d_view	The average cost for a user to RSVP to an event, attributed within one day of viewing the ad.	dimension
cost_per_action_type.rsvp.7d_click	cost_per_action_type.rsvp.7d_click	The average cost for a user to RSVP to an event, attributed within seven days of clicking the ad.	dimension
cost_per_action_type.search	cost_per_action_type.search	The average cost for each search action attributed to your ads.	dimension
cost_per_action_type.search.1d_view	cost_per_action_type.search.1d_view	The average cost for each search performed, attributed within 1 day of viewing your ad.	metric
cost_per_action_type.search.7d_click	cost_per_action_type.search.7d_click	The average cost for a “search” action, attributed within 7 days of a click.	metric
cost_per_action_type.store_visit_with_dwell.1d_view	cost_per_action_type.store_visit_with_dwell.1d_view	The average cost for a user to visit a physical store with a specified dwell time, attributed within one day of viewing the ad.	dimension
cost_per_action_type.store_visit_with_dwell.7d_click	cost_per_action_type.store_visit_with_dwell.7d_click	The average cost for a user to visit a physical store with a specified dwell time, attributed within seven days of clicking the ad.	dimension
cost_per_action_type.submit_application_total	cost_per_action_type.submit_application_total	The total average cost for each application submission, attributed to your ads.	dimension
cost_per_action_type.submit_application_total.1d_view	cost_per_action_type.submit_application_total.1d_view	The average cost for a user to submit an application, attributed within one day of viewing the ad.	dimension
cost_per_action_type.submit_application_total.7d_click	cost_per_action_type.submit_application_total.7d_click	The average cost for a user to submit an application, attributed within seven days of clicking the ad.	dimension
cost_per_action_type.submit_application_website	cost_per_action_type.submit_application_website	The average cost for each application submission on your website, attributed to your ads.	dimension
cost_per_action_type.submit_application_website.1d_view	cost_per_action_type.submit_application_website.1d_view	The average cost for a user to submit an application on a website, attributed within one day of viewing the ad.	dimension
cost_per_action_type.submit_application_website.7d_click	cost_per_action_type.submit_application_website.7d_click	The average cost for a user to submit an application on a website, attributed within seven days of clicking the ad.	dimension
cost_per_action_type.subscribe	cost_per_action_type.subscribe	The average cost for each subscribe action attributed to your ads.	dimension
cost_per_action_type.subscribe.1d_view	cost_per_action_type.subscribe.1d_view	The average cost for a user to subscribe, attributed within one day of viewing the ad.	dimension
cost_per_action_type.subscribe.7d_click	cost_per_action_type.subscribe.7d_click	The average cost for a user to subscribe, attributed within seven days of clicking the ad.	dimension
cost_per_action_type.tab_view	cost_per_action_type.tab_view	The average cost incurred for each view of a tab or section within a Facebook Page or app.	dimension
cost_per_action_type.tab_view.1d_view	cost_per_action_type.tab_view.1d_view	The average cost for a user to view a tab, attributed within one day of viewing the ad.	dimension
cost_per_action_type.tab_view.7d_click	cost_per_action_type.tab_view.7d_click	The average cost for a user to view a tab, attributed within seven days of clicking the ad.	dimension
cost_per_action_type.video_play	cost_per_action_type.video_play	The average cost incurred for each video play (3-second view) attributed to your ads.	metric
cost_per_action_type.video_play.1d_view	cost_per_action_type.video_play.1d_view	The average cost incurred for each video play (3-second view) attributed to your ads within 1 day of a view.	metric
cost_per_action_type.video_play.28d_click	cost_per_action_type.video_play.28d_click	The average cost incurred for each video play (3-second view) attributed to your ads within 28 days of a click.	metric
cost_per_action_type.video_view	cost_per_action_type.video_view	The average cost incurred for each view of a video ad.	dimension
cost_per_action_type.video_view.1d_click	cost_per_action_type.video_view.1d_click	The cost for each video view, attributed within 1 day of someone clicking your ad.	metric
cost_per_action_type.video_view.1d_view	cost_per_action_type.video_view.1d_view	The cost for each video view, attributed within 1 day of someone viewing your ad.	metric
cost_per_action_type.video_view.28d_click	cost_per_action_type.video_view.28d_click	The cost for each video view, attributed within 28 days of someone clicking your ad.	metric
cost_per_action_type.video_view.7d_click	cost_per_action_type.video_view.7d_click	The cost for each video view, attributed within 7 days of someone clicking your ad.	metric
cost_per_action_type.video_view.inline	cost_per_action_type.video_view.inline	The average cost for a video view directly on the Facebook platform.	metric
cost_per_action_type.view_content	cost_per_action_type.view_content	The average cost for each ‘view content’ action attributed to your ads.	metric
cost_per_action_type.view_content.1d_click	cost_per_action_type.view_content.1d_click	The average cost for each content view, attributed within 1 day of a click on your ad.	metric
cost_per_action_type.view_content.1d_view	cost_per_action_type.view_content.1d_view	The cost per ‘View Content’ action, attributed to a 1-day view.	metric
cost_per_action_type.view_content.7d_click	cost_per_action_type.view_content.7d_click	The cost per ‘View Content’ action, attributed to a 7-day click.	metric
cost_per_action_type.visit_instagram_profile	cost_per_action_type.visit_instagram_profile	The average cost for a user to visit an Instagram profile.	metric
cost_per_action_type.web_in_store_purchase	cost_per_action_type.web_in_store_purchase	The average cost incurred for each purchase that was initiated online (web) and subsequently completed in a physical store.	metric
cost_per_action_type.web_in_store_purchase.1d_click	cost_per_action_type.web_in_store_purchase.1d_click	The cost incurred per each web-to-in-store purchase conversion, attributed within a 1-day click window. This is a specific action type available through the Insights API.	metric
cost_per_action_type.web_in_store_purchase.1d_view	cost_per_action_type.web_in_store_purchase.1d_view	The cost for each web-to-in-store purchase, attributed within 1 day of an impression of your ad.	metric
cost_per_action_type.web_in_store_purchase.7d_click	cost_per_action_type.web_in_store_purchase.7d_click	The cost for each web-to-in-store purchase, attributed within 7 days of a click on your ad.	metric
cost_per_ad_click	cost_per_ad_click	The average cost for each click on your ad.	metric
cost_per_conversion	cost_per_conversion	The average cost for each conversion attributed to your ads.	metric
cost_per_conversion.contact_total	cost_per_conversion.contact_total	The cost incurred per ‘contact’ conversion.	metric
cost_per_conversion.contact_total.1d_click	cost_per_conversion.contact_total.1d_click	The average cost per total contact conversion, attributed within a 1-day click window.	metric
cost_per_conversion.contact_total.1d_view	cost_per_conversion.contact_total.1d_view	The average cost for each contact conversion across all platforms, attributed within 1 day of someone viewing the ad.	metric
cost_per_conversion.contact_total.7d_click	cost_per_conversion.contact_total.7d_click	The cost incurred for each total contact conversion, attributed to ad clicks within a 7-day window.	metric
cost_per_conversion.contact_website	cost_per_conversion.contact_website	The cost incurred per ‘contact’ conversion occurring via website.	metric
cost_per_conversion.contact_website.1d_click	cost_per_conversion.contact_website.1d_click	The average cost per website contact conversion, attributed within a 1-day click window.	metric
cost_per_conversion.contact_website.1d_view	cost_per_conversion.contact_website.1d_view	The average cost for each contact conversion on a website, attributed within 1 day of someone viewing the ad.	metric
cost_per_conversion.contact_website.7d_click	cost_per_conversion.contact_website.7d_click	The cost incurred for each website contact conversion attributed within 7 days of a click on your ad.	metric
cost_per_conversion.customize_product_total	cost_per_conversion.customize_product_total	The cost incurred per ‘customize product’ conversion.	metric
cost_per_conversion.customize_product_total.7d_click	cost_per_conversion.customize_product_total.7d_click	The cost for each ‘product customization’ conversion across all platforms, attributed within 7 days of a user clicking on your ad.	metric
cost_per_conversion.customize_product_website	cost_per_conversion.customize_product_website	The cost incurred per ‘customize product’ conversion occurring via website.	metric
cost_per_conversion.customize_product_website.7d_click	cost_per_conversion.customize_product_website.7d_click	The cost for each ‘product customization’ conversion specifically on your website, attributed within 7 days of a user clicking on your ad.	metric
cost_per_conversion.donate_mobile_app	cost_per_conversion.donate_mobile_app	The cost incurred for each donation conversion that occurred on a mobile app.	metric
cost_per_conversion.donate_total	cost_per_conversion.donate_total	The cost incurred for each total donate conversion.	metric
cost_per_conversion.donate_total.1d_view	cost_per_conversion.donate_total.1d_view	The cost incurred for each total donate conversion, attributed within a 1-day view window.	metric
cost_per_conversion.donate_website	cost_per_conversion.donate_website	The cost incurred for each website donate conversion.	metric
cost_per_conversion.donate_website.1d_view	cost_per_conversion.donate_website.1d_view	The cost incurred for each website donate conversion, attributed within a 1-day view window.	metric
cost_per_conversion.find_location_total	cost_per_conversion.find_location_total	The cost incurred per ‘find location’ conversion.	metric
cost_per_conversion.find_location_total.1d_view	cost_per_conversion.find_location_total.1d_view	The cost incurred for each total find location conversion, attributed within a 1-day view window.	metric
cost_per_conversion.find_location_total.7d_click	cost_per_conversion.find_location_total.7d_click	The average cost for each “find location” conversion across all platforms, attributed within 7 days of someone clicking on the ad.	metric
cost_per_conversion.find_location_website	cost_per_conversion.find_location_website	The cost incurred per ‘find location’ conversion occurring via website.	metric
cost_per_conversion.find_location_website.1d_view	cost_per_conversion.find_location_website.1d_view	The cost incurred for each website find location conversion, attributed within a 1-day view window.	metric
cost_per_conversion.find_location_website.7d_click	cost_per_conversion.find_location_website.7d_click	The average cost for each “find location” conversion on a website, attributed within 7 days of someone clicking on the ad.	metric
cost_per_conversion.schedule_mobile_app	cost_per_conversion.schedule_mobile_app	The cost per ‘Schedule Mobile App’ conversion action.	metric
cost_per_conversion.schedule_total	cost_per_conversion.schedule_total	The average cost incurred for each conversion, calculated over the total scheduled duration of the campaign or ad set.	metric
cost_per_conversion.schedule_total.1d_view	cost_per_conversion.schedule_total.1d_view	The average cost for each ‘schedule’ conversion (total across platforms) attributed within a 1-day view attribution window.	metric
cost_per_conversion.schedule_total.7d_click	cost_per_conversion.schedule_total.7d_click	The cost incurred for each total schedule conversion, attributed within a 7-day click window.	metric
cost_per_conversion.schedule_website	cost_per_conversion.schedule_website	The average cost incurred for each conversion event related to scheduling that occurred specifically on a website.	metric
cost_per_conversion.schedule_website.1d_view	cost_per_conversion.schedule_website.1d_view	The average cost for each ‘schedule’ conversion on a website attributed within a 1-day view attribution window.	metric
cost_per_conversion.schedule_website.7d_click	cost_per_conversion.schedule_website.7d_click	The cost incurred for each website schedule conversion, attributed within a 7-day click window.	metric
cost_per_conversion.start_trial_mobile_app	cost_per_conversion.start_trial_mobile_app	The average cost per conversion for users starting a trial in a mobile app.	metric
cost_per_conversion.start_trial_total	cost_per_conversion.start_trial_total	The cost incurred for each total start trial conversion.	metric
cost_per_conversion.start_trial_total.1d_view	cost_per_conversion.start_trial_total.1d_view	The cost incurred for each total start trial conversion, attributed within a 1-day view window.	metric
cost_per_conversion.start_trial_total.7d_click	cost_per_conversion.start_trial_total.7d_click	The cost incurred for each total start trial conversion, attributed within a 7-day click window.	metric
cost_per_conversion.start_trial_website	cost_per_conversion.start_trial_website	The cost incurred for each website start trial conversion.	metric
cost_per_conversion.start_trial_website.1d_view	cost_per_conversion.start_trial_website.1d_view	The cost incurred for each website start trial conversion, attributed within a 1-day view window.	metric
cost_per_conversion.start_trial_website.7d_click	cost_per_conversion.start_trial_website.7d_click	The cost incurred for each website start trial conversion, attributed within a 7-day click window.	metric
cost_per_conversion.submit_application_mobile_app	cost_per_conversion.submit_application_mobile_app	The cost incurred for each application submission conversion that occurred on a mobile app.	metric
cost_per_conversion.submit_application_total	cost_per_conversion.submit_application_total	The cost incurred per ‘submit application’ conversion.	metric
cost_per_conversion.submit_application_total.1d_click	cost_per_conversion.submit_application_total.1d_click	The average cost per total application submission conversion, attributed within a 1-day click window.	metric
cost_per_conversion.submit_application_total.1d_view	cost_per_conversion.submit_application_total.1d_view	The cost for each ‘submit application’ conversion across all platforms, attributed within 1 day of a user viewing your ad.	metric
cost_per_conversion.submit_application_total.7d_click	cost_per_conversion.submit_application_total.7d_click	The cost incurred for each total submit application conversion, attributed within a 7-day click window.	metric
cost_per_conversion.submit_application_website	cost_per_conversion.submit_application_website	The cost incurred per ‘submit application’ conversion occurring via website.	metric
cost_per_conversion.submit_application_website.1d_click	cost_per_conversion.submit_application_website.1d_click	The average cost per website application submission conversion, attributed within a 1-day click window.	metric
cost_per_conversion.submit_application_website.1d_view	cost_per_conversion.submit_application_website.1d_view	The cost for each ‘submit application’ conversion specifically on your website, attributed within 1 day of a user viewing your ad.	metric
cost_per_conversion.submit_application_website.7d_click	cost_per_conversion.submit_application_website.7d_click	The cost incurred for each website submit application conversion, attributed within a 7-day click window.	metric
cost_per_conversion.subscribe_mobile_app	cost_per_conversion.subscribe_mobile_app	The average cost per conversion for users subscribing in a mobile app.	metric
cost_per_conversion.subscribe_mobile_app.7d_click	cost_per_conversion.subscribe_mobile_app.7d_click	The average cost per conversion for users subscribing in a mobile app, attributed within seven days of clicking the ad.	metric
cost_per_conversion.subscribe_total	cost_per_conversion.subscribe_total	The cost incurred per ‘subscribe’ conversion.	metric
cost_per_conversion.subscribe_total.1d_view	cost_per_conversion.subscribe_total.1d_view	The cost incurred for each “subscribe” conversion, including both on-site and off-site actions, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.subscribe_total.7d_click	cost_per_conversion.subscribe_total.7d_click	The cost for each subscription conversion across all channels, attributed within 7 days of a click on your ad.	metric
cost_per_conversion.subscribe_website	cost_per_conversion.subscribe_website	The cost incurred per ‘subscribe’ conversion occurring via website.	metric
cost_per_conversion.subscribe_website.1d_view	cost_per_conversion.subscribe_website.1d_view	The cost incurred for each “subscribe” conversion that occurred on your website, attributed within 1 day of viewing your ad.	metric
cost_per_conversion.subscribe_website.7d_click	cost_per_conversion.subscribe_website.7d_click	The cost for each website subscription conversion, attributed within 7 days of a click on your ad.	metric
cost_per_dda_countby_convs	cost_per_dda_countby_convs	The average cost per conversion, counted by the Data-Driven Attribution (DDA) model.	metric
cost_per_estimated_ad_recallers	cost_per_estimated_ad_recallers	The average cost to reach an estimated ad recaller.	metric
cost_per_inline_link_click	cost_per_inline_link_click	The average cost for each inline link click, which is a click on a link within the ad itself.	metric
cost_per_inline_post_engagement	cost_per_inline_post_engagement	The average cost for each engagement with your post directly within the ad.	metric
cost_per_one_thousand_ad_impression	cost_per_one_thousand_ad_impression	The average cost per one thousand ad impressions (CPM).	metric
cost_per_outbound_click	cost_per_outbound_click	The average cost for each click that takes people off Facebook to another website or app.	metric
cost_per_outbound_click.outbound_click	cost_per_outbound_click.outbound_click	The average cost for each outbound click, specifically for the ‘outbound_click’ action type.	metric
cost_per_outbound_click.outbound_click.inline	cost_per_outbound_click.outbound_click.inline	The average cost per outbound click occurring directly within the ad unit.	metric
cost_per_outbound_click.outbound_clicks	cost_per_outbound_click.outbound_clicks	The average cost for each outbound click that leads off Facebook platforms, attributed to your ads.	dimension
cost_per_outbound_click.outbound_clicks.1d_view	cost_per_outbound_click.outbound_clicks.1d_view	The cost per ‘Outbound Clicks’ action, attributed to a 1-day view.	dimension
cost_per_outbound_click.outbound_clicks.7d_click	cost_per_outbound_click.outbound_clicks.7d_click	The cost per ‘Outbound Clicks’ action, attributed to a 7-day click.	dimension
cost_per_store_visit_action	cost_per_store_visit_action	The average cost for each store visit action attributed to your ads.	dimension
cost_per_store_visit_action.store_visit	cost_per_store_visit_action.store_visit	The average cost per store visit action.	metric
cost_per_thruplay	cost_per_thruplay	The average cost for each ThruPlay (a video view of at least 15 seconds, or nearly its full duration if shorter). This metric is in development.	metric
cost_per_thruplay.video_view	cost_per_thruplay.video_view	The average cost for each thruplay video view (a video view of at least 15 seconds, or nearly its entirety for shorter videos), attributed to your ads.	metric
cost_per_thruplay.video_view.1d_click	cost_per_thruplay.video_view.1d_click	The cost incurred for each video view that qualifies as a ThruPlay, attributed to an ad click within 1 day.	metric
cost_per_thruplay.video_view.1d_view	cost_per_thruplay.video_view.1d_view	The cost per ‘ThruPlay Video View’ action, attributed to a 1-day view.	metric
cost_per_thruplay.video_view.7d_click	cost_per_thruplay.video_view.7d_click	The cost per ‘ThruPlay Video View’ action, attributed to a 7-day click.	metric
cost_per_thruplay.video_view.inline	cost_per_thruplay.video_view.inline	The average cost for a video thruplay, which is a video view lasting at least 15 seconds or to completion, occurring directly within the ad unit.	metric
cost_per_total_action	cost_per_total_action	The average cost for all actions attributed to your ads.	metric
cost_per_unique_action_type.app_story	cost_per_unique_action_type.app_story	The average cost incurred for each unique action related to an app story (e.g., viewing, interacting).	dimension
cost_per_unique_action_type.app_use	cost_per_unique_action_type.app_use	The average cost incurred for each unique instance of an app being used after an ad interaction.	dimension
cost_per_unique_action_type.call_confirm_grouped	cost_per_unique_action_type.call_confirm_grouped	The cost incurred for each unique grouped call confirmation action.	metric
cost_per_unique_action_type.checkin	cost_per_unique_action_type.checkin	The average cost incurred for each unique check-in action attributed to the ad.	dimension
cost_per_unique_action_type.click_to_call_call_confirm	cost_per_unique_action_type.click_to_call_call_confirm	The cost incurred for each unique click-to-call confirmation action.	metric
cost_per_unique_action_type.comment	cost_per_unique_action_type.comment	The average cost incurred for each unique comment action.	dimension
cost_per_unique_action_type.comment.28d_click	cost_per_unique_action_type.comment.28d_click	The average cost for each unique comment action, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.commerce_event	cost_per_unique_action_type.commerce_event		metric
cost_per_unique_action_type.credit_spent	cost_per_unique_action_type.credit_spent	The average cost incurred for each unique instance of in-platform credits being spent after an ad interaction.	dimension
cost_per_unique_action_type.full_view	cost_per_unique_action_type.full_view	The average cost for each unique ‘full view’ action type.	dimension
cost_per_unique_action_type.games.plays	cost_per_unique_action_type.games.plays	The average cost incurred for each unique game play initiated by an ad.	dimension
cost_per_unique_action_type.instagram_profile_engagement	cost_per_unique_action_type.instagram_profile_engagement	The average cost incurred for each unique engagement with an Instagram profile driven by the ad.	dimension
cost_per_unique_action_type.interactive_component_tap	cost_per_unique_action_type.interactive_component_tap	The average cost incurred for each unique tap on an interactive component within an ad.	dimension
cost_per_unique_action_type.interactive_component_tap.7d_click	cost_per_unique_action_type.interactive_component_tap.7d_click		metric
cost_per_unique_action_type.landing_page_view	cost_per_unique_action_type.landing_page_view	The average cost incurred for each unique landing page view.	dimension
cost_per_unique_action_type.leadgen.other	cost_per_unique_action_type.leadgen.other	The average cost incurred for each unique lead generation action not covered by other specific leadgen types.	dimension
cost_per_unique_action_type.leadgen_grouped	cost_per_unique_action_type.leadgen_grouped	The average cost incurred for each unique lead generation action categorized within a grouped set.	dimension
cost_per_unique_action_type.like	cost_per_unique_action_type.like	The average cost for each unique ‘like’ action performed in response to your ad.	dimension
cost_per_unique_action_type.like.28d_click	cost_per_unique_action_type.like.28d_click	The average cost for each unique ‘like’ reaction to your ad, attributed within 28 days of a click.	metric
cost_per_unique_action_type.link_click	cost_per_unique_action_type.link_click	The average cost for each unique link click on your ad.	dimension
cost_per_unique_action_type.link_click.28d_click	cost_per_unique_action_type.link_click.28d_click	The average cost for each unique link click on your ad, attributed within 28 days of a click.	metric
cost_per_unique_action_type.link_click.7d_click	cost_per_unique_action_type.link_click.7d_click	The cost per unique ‘Link Click’ action, attributed to a 7-day click.	metric
cost_per_unique_action_type.mention	cost_per_unique_action_type.mention	The average cost for each unique mention action.	dimension
cost_per_unique_action_type.messenger.block	cost_per_unique_action_type.messenger.block	The average cost incurred for each unique instance of a user blocking messaging after an ad interaction.	dimension
cost_per_unique_action_type.messenger.reply	cost_per_unique_action_type.messenger.reply	The average cost incurred for each unique reply in a Messenger conversation initiated by an ad.	dimension
cost_per_unique_action_type.mobile_app_roas	cost_per_unique_action_type.mobile_app_roas	The average cost per unique mobile app return on ad spend (ROAS) action.	dimension
cost_per_unique_action_type.new_mobile	cost_per_unique_action_type.new_mobile	The average cost incurred for each unique new mobile-related action, such as an app install or first-time mobile engagement.	dimension
cost_per_unique_action_type.offsite_conversion	cost_per_unique_action_type.offsite_conversion	The average cost for each unique offsite conversion event attributed to your ad, occurring on an external website or app.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_cart	cost_per_unique_action_type.offsite_conversion.fb_pixel_add_to_cart	The average cost for each unique ‘add to cart’ event on your website, tracked by the Facebook Pixel, attributed to your ad.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_custom	cost_per_unique_action_type.offsite_conversion.fb_pixel_custom	The average cost for each unique custom offsite conversion event on your website, tracked by the Facebook Pixel, attributed to your ad.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_lead	cost_per_unique_action_type.offsite_conversion.fb_pixel_lead	The average cost for each unique ‘lead’ event on your website, tracked by the Facebook Pixel, attributed to your ad.	dimension
cost_per_unique_action_type.offsite_conversion.fb_pixel_view_content	cost_per_unique_action_type.offsite_conversion.fb_pixel_view_content	The average cost for each unique ‘view content’ event on your website, tracked by the Facebook Pixel, attributed to your ad.	dimension
cost_per_unique_action_type.offsite_conversion.other	cost_per_unique_action_type.offsite_conversion.other	The cost incurred for each unique instance of an unspecified conversion action that occurs offsite, meaning outside of Meta platforms.	dimension
cost_per_unique_action_type.offsite_conversion.registration	cost_per_unique_action_type.offsite_conversion.registration	The cost incurred for each unique registration event occurring offsite, tracked outside of Meta platforms.	dimension
cost_per_unique_action_type.offsite_engagement	cost_per_unique_action_type.offsite_engagement	The cost incurred for each unique engagement event occurring offsite, tracked outside of Meta platforms.	dimension
cost_per_unique_action_type.omni_achievement_unlocked	cost_per_unique_action_type.omni_achievement_unlocked	The cost incurred for each unique instance of an ‘achievement unlocked’ event across Meta technologies.	dimension
cost_per_unique_action_type.omni_activate_app	cost_per_unique_action_type.omni_activate_app	The cost incurred for each unique mobile app activation event across Meta technologies.	dimension
cost_per_unique_action_type.omni_add_to_cart	cost_per_unique_action_type.omni_add_to_cart	The cost incurred for each unique ‘add to cart’ event across Meta technologies.	dimension
cost_per_unique_action_type.omni_add_to_cart.1d_view	cost_per_unique_action_type.omni_add_to_cart.1d_view	The cost incurred for each unique omni-channel add to cart action, attributed to an ad view within 1 day.	dimension
cost_per_unique_action_type.omni_add_to_cart.7d_click	cost_per_unique_action_type.omni_add_to_cart.7d_click	The cost incurred for each unique omni-channel add to cart action, attributed to an ad click within 7 days.	dimension
cost_per_unique_action_type.omni_add_to_wishlist	cost_per_unique_action_type.omni_add_to_wishlist		metric
cost_per_unique_action_type.omni_add_to_wishlist.1d_view	cost_per_unique_action_type.omni_add_to_wishlist.1d_view	The cost incurred for each unique omni-channel add to wishlist action, attributed to an ad view within 1 day.	metric
cost_per_unique_action_type.omni_add_to_wishlist.7d_click	cost_per_unique_action_type.omni_add_to_wishlist.7d_click	The cost incurred for each unique omni-channel add to wishlist action, attributed to an ad click within 7 days.	dimension
cost_per_unique_action_type.omni_app_install	cost_per_unique_action_type.omni_app_install	The cost incurred for each unique mobile app install event across Meta technologies.	dimension
cost_per_unique_action_type.omni_complete_registration	cost_per_unique_action_type.omni_complete_registration	The cost incurred for each unique ‘complete registration’ event across Meta technologies.	dimension
cost_per_unique_action_type.omni_custom	cost_per_unique_action_type.omni_custom	The cost incurred for each unique instance of a custom action type across Meta technologies, defined by the advertiser.	dimension
cost_per_unique_action_type.omni_initiated_checkout	cost_per_unique_action_type.omni_initiated_checkout	The cost incurred for each unique ‘initiated checkout’ event across Meta technologies.	dimension
cost_per_unique_action_type.omni_initiated_checkout.1d_view	cost_per_unique_action_type.omni_initiated_checkout.1d_view	The cost incurred for each unique omni-channel initiated checkout action, attributed to an ad view within 1 day.	dimension
cost_per_unique_action_type.omni_initiated_checkout.7d_click	cost_per_unique_action_type.omni_initiated_checkout.7d_click	The cost incurred for each unique omni-channel initiated checkout action, attributed to an ad click within 7 days.	dimension
cost_per_unique_action_type.omni_level_achieved	cost_per_unique_action_type.omni_level_achieved	The cost incurred for each unique ‘level achieved’ event in a game or app across Meta technologies.	dimension
cost_per_unique_action_type.omni_purchase	cost_per_unique_action_type.omni_purchase	The cost incurred for each unique ‘purchase’ event across Meta technologies.	dimension
cost_per_unique_action_type.omni_rate	cost_per_unique_action_type.omni_rate	The average cost for each unique ‘omni rate’ action type.	dimension
cost_per_unique_action_type.omni_search	cost_per_unique_action_type.omni_search	The cost incurred for each unique ‘search’ event across Meta technologies.	dimension
cost_per_unique_action_type.omni_spend_credits	cost_per_unique_action_type.omni_spend_credits	The cost incurred for each unique ‘spend credits’ event in a game or app across Meta technologies.	dimension
cost_per_unique_action_type.omni_tutorial_completion	cost_per_unique_action_type.omni_tutorial_completion	The cost incurred for each unique ‘tutorial completion’ event in an app or game across Meta technologies.	dimension
cost_per_unique_action_type.omni_view_content	cost_per_unique_action_type.omni_view_content	The cost incurred for each unique ‘view content’ event across Meta technologies.	dimension
cost_per_unique_action_type.omni_view_content.1d_view	cost_per_unique_action_type.omni_view_content.1d_view	The cost incurred for each unique omni-channel content view action, attributed to an ad view within 1 day.	metric
cost_per_unique_action_type.omni_view_content.7d_click	cost_per_unique_action_type.omni_view_content.7d_click	The cost incurred for each unique omni-channel content view action, attributed to an ad click within 7 days.	metric
cost_per_unique_action_type.onsite_app_add_to_cart	cost_per_unique_action_type.onsite_app_add_to_cart	The cost incurred for each unique ‘add to cart’ event within a mobile application on Meta platforms.	dimension
cost_per_unique_action_type.onsite_app_purchase	cost_per_unique_action_type.onsite_app_purchase	The cost incurred for each unique ‘purchase’ event within a mobile application on Meta platforms.	dimension
cost_per_unique_action_type.onsite_app_view_content	cost_per_unique_action_type.onsite_app_view_content	The cost incurred for each unique ‘view content’ event within a mobile application on Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion	cost_per_unique_action_type.onsite_conversion	The cost incurred for each unique conversion event occurring directly on Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.add_to_wishlist	cost_per_unique_action_type.onsite_conversion.add_to_wishlist		metric
cost_per_unique_action_type.onsite_conversion.add_to_wishlist.1d_view	cost_per_unique_action_type.onsite_conversion.add_to_wishlist.1d_view	The cost incurred for each unique onsite add to wishlist conversion, attributed to an ad view within 1 day.	metric
cost_per_unique_action_type.onsite_conversion.add_to_wishlist.7d_click	cost_per_unique_action_type.onsite_conversion.add_to_wishlist.7d_click	The cost incurred for each unique onsite add to wishlist conversion, attributed to an ad click within 7 days.	dimension
cost_per_unique_action_type.onsite_conversion.flow_complete	cost_per_unique_action_type.onsite_conversion.flow_complete	The cost incurred for each unique ‘flow complete’ conversion event occurring directly on Meta platforms, such as completing a multi-step process.	dimension
cost_per_unique_action_type.onsite_conversion.initiate_checkout	cost_per_unique_action_type.onsite_conversion.initiate_checkout	The cost per unique ‘Initiate Checkout’ onsite conversion action. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
cost_per_unique_action_type.onsite_conversion.initiate_checkout.1d_view	cost_per_unique_action_type.onsite_conversion.initiate_checkout.1d_view	The cost incurred for each unique onsite checkout initiation, attributed to an ad view within 1 day.	dimension
cost_per_unique_action_type.onsite_conversion.initiate_checkout.7d_click	cost_per_unique_action_type.onsite_conversion.initiate_checkout.7d_click	The cost incurred for each unique onsite checkout initiation, attributed to an ad click within 7 days.	dimension
cost_per_unique_action_type.onsite_conversion.lead_grouped	cost_per_unique_action_type.onsite_conversion.lead_grouped	The cost incurred for each unique lead generation event occurring directly on Meta platforms, grouped for reporting.	dimension
cost_per_unique_action_type.onsite_conversion.messaging_block	cost_per_unique_action_type.onsite_conversion.messaging_block	The cost incurred for each unique instance of a user blocking messages within Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.messaging_conversation_replied_7d	cost_per_unique_action_type.onsite_conversion.messaging_conversation_replied_7d	The cost incurred per each unique messaging conversation reply conversion that occurred directly on the platform, attributed within a 7-day click window. This metric counts each user only once, regardless of how many times they perform the action.	metric
cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d	cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d	The cost incurred for each unique messaging conversation started within a 7-day attribution window on Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d.1d_view	cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d.1d_view	The cost incurred for each unique onsite messaging conversation started (within a 7-day window), attributed to an ad view within 1 day.	metric
cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d.7d_click	cost_per_unique_action_type.onsite_conversion.messaging_conversation_started_7d.7d_click	The cost incurred for each unique onsite messaging conversation started (within a 7-day window), attributed to an ad click within 7 days.	metric
cost_per_unique_action_type.onsite_conversion.messaging_first_reply	cost_per_unique_action_type.onsite_conversion.messaging_first_reply	The cost incurred for each unique first reply in a messaging conversation on Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.messaging_first_reply.1d_view	cost_per_unique_action_type.onsite_conversion.messaging_first_reply.1d_view	The cost incurred for each unique onsite messaging first reply, attributed to an ad view within 1 day.	metric
cost_per_unique_action_type.onsite_conversion.messaging_first_reply.7d_click	cost_per_unique_action_type.onsite_conversion.messaging_first_reply.7d_click	The cost incurred for each unique onsite messaging first reply, attributed to an ad click within 7 days.	metric
cost_per_unique_action_type.onsite_conversion.messaging_reply	cost_per_unique_action_type.onsite_conversion.messaging_reply	The cost incurred for each unique reply in a messaging conversation on Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.other	cost_per_unique_action_type.onsite_conversion.other	The cost incurred for each unique other onsite conversion action.	metric
cost_per_unique_action_type.onsite_conversion.other.7d_click	cost_per_unique_action_type.onsite_conversion.other.7d_click	The cost incurred for each unique other onsite conversion, attributed to an ad click within 7 days.	metric
cost_per_unique_action_type.onsite_conversion.post_save	cost_per_unique_action_type.onsite_conversion.post_save	The cost incurred for each unique instance of a user saving a post on Meta platforms.	metric
cost_per_unique_action_type.onsite_conversion.purchase	cost_per_unique_action_type.onsite_conversion.purchase	The cost incurred for each unique purchase conversion event occurring directly on Meta platforms.	dimension
cost_per_unique_action_type.onsite_conversion.returning_messaging_connection	cost_per_unique_action_type.onsite_conversion.returning_messaging_connection	The cost incurred for each unique returning messaging connection that resulted from the ad.	metric
cost_per_unique_action_type.onsite_conversion.total_messaging_connection	cost_per_unique_action_type.onsite_conversion.total_messaging_connection	The cost incurred per each unique total messaging connection that occurred directly on the platform. This metric counts each user only once, regardless of how many times they initiate a connection.	metric
cost_per_unique_action_type.onsite_web_add_to_cart	cost_per_unique_action_type.onsite_web_add_to_cart	The cost incurred for each unique ‘add to cart’ event on a website integrated with Meta platforms.	dimension
cost_per_unique_action_type.onsite_web_app_add_to_cart	cost_per_unique_action_type.onsite_web_app_add_to_cart	The average cost incurred for each unique ‘add to cart’ action within a web application on Meta platforms.	dimension
cost_per_unique_action_type.onsite_web_app_event	cost_per_unique_action_type.onsite_web_app_event	The average cost incurred for each unique event within a web application on Meta platforms.	dimension
cost_per_unique_action_type.onsite_web_app_purchase	cost_per_unique_action_type.onsite_web_app_purchase	The average cost incurred for each unique purchase action within a web application on Meta platforms.	dimension
cost_per_unique_action_type.onsite_web_app_view_content	cost_per_unique_action_type.onsite_web_app_view_content	The average cost incurred for each unique ‘view content’ action within a web application on Meta platforms.	dimension
cost_per_unique_action_type.onsite_web_lead	cost_per_unique_action_type.onsite_web_lead	The cost incurred for each unique lead generated on your website.	metric
cost_per_unique_action_type.onsite_web_purchase	cost_per_unique_action_type.onsite_web_purchase	The cost incurred for each unique purchase event on a website integrated with Meta platforms.	dimension
cost_per_unique_action_type.onsite_web_view_content	cost_per_unique_action_type.onsite_web_view_content	The cost incurred for each unique ‘view content’ event on a website integrated with Meta platforms.	dimension
cost_per_unique_action_type.outbound_click	cost_per_unique_action_type.outbound_click	The cost incurred for each unique click that leads users away from Meta platforms.	dimension
cost_per_unique_action_type.page_engagement	cost_per_unique_action_type.page_engagement	The average cost for each unique engagement with your Facebook Page, such as likes, comments, or shares, attributed to your ad.	dimension
cost_per_unique_action_type.page_engagement.1d_view	cost_per_unique_action_type.page_engagement.1d_view	The cost for a unique page engagement action attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.page_engagement.28d_click	cost_per_unique_action_type.page_engagement.28d_click	The average cost for each unique engagement with your Facebook Page, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.photo_view	cost_per_unique_action_type.photo_view	The average cost for each unique view of a photo presented in your ad.	dimension
cost_per_unique_action_type.photo_view.28d_click	cost_per_unique_action_type.photo_view.28d_click	The average cost for each unique photo view, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.post	cost_per_unique_action_type.post	The average cost for each unique action related to your post, such as a share or comment, attributed to your ad.	dimension
cost_per_unique_action_type.post.28d_click	cost_per_unique_action_type.post.28d_click	The average cost for each unique interaction with your ad post, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.post_engagement	cost_per_unique_action_type.post_engagement	The average cost for each unique engagement with your ad’s post content.	dimension
cost_per_unique_action_type.post_engagement.1d_view	cost_per_unique_action_type.post_engagement.1d_view	The cost for a unique post engagement action attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.post_engagement.28d_click	cost_per_unique_action_type.post_engagement.28d_click	The average cost for each unique engagement with your ad post, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.post_reaction	cost_per_unique_action_type.post_reaction	The average cost for each unique reaction (like, love, wow, haha, sad, angry) to your ad’s post content.	dimension
cost_per_unique_action_type.post_reaction.28d_click	cost_per_unique_action_type.post_reaction.28d_click	The average cost for each unique reaction (Like, Love, Haha, Wow, Sad, Angry) to your ad post, attributed within 28 days of a click.	metric
cost_per_unique_action_type.post_story	cost_per_unique_action_type.post_story	The average cost incurred for each unique action related to a post story (e.g., viewing, interacting).	dimension
cost_per_unique_action_type.purchase	cost_per_unique_action_type.purchase	The cost incurred for each unique purchase event.	dimension
cost_per_unique_action_type.receive_offer	cost_per_unique_action_type.receive_offer	The cost incurred for each unique instance of a user receiving an offer.	dimension
cost_per_unique_action_type.rsvp	cost_per_unique_action_type.rsvp	The cost incurred for each unique instance of a user RSVPing to an event.	dimension
cost_per_unique_action_type.search	cost_per_unique_action_type.search	The cost incurred for each unique search event.	dimension
cost_per_unique_action_type.submit_application_total	cost_per_unique_action_type.submit_application_total	The total cost incurred for each unique application submission event.	dimension
cost_per_unique_action_type.submit_application_website	cost_per_unique_action_type.submit_application_website	The cost incurred for each unique application submission event that occurred on a website.	dimension
cost_per_unique_action_type.subscribe	cost_per_unique_action_type.subscribe	The cost incurred for each unique subscription event.	dimension
cost_per_unique_action_type.tab_view	cost_per_unique_action_type.tab_view	The average cost incurred for each unique view of a tab or section within a Facebook Page or app.	dimension
cost_per_unique_action_type.video_view	cost_per_unique_action_type.video_view	The average cost for each unique view of your video ad.	dimension
cost_per_unique_action_type.video_view.1d_view	cost_per_unique_action_type.video_view.1d_view	The cost for a unique video view action attributed within 1 day of an ad view.	metric
cost_per_unique_action_type.video_view.28d_click	cost_per_unique_action_type.video_view.28d_click	The average cost for each unique video view, attributed within 28 days of a click on your ad.	metric
cost_per_unique_action_type.view_content	cost_per_unique_action_type.view_content	The cost incurred for each unique ‘view content’ event.	dimension
cost_per_unique_action_type.visit_instagram_profile	cost_per_unique_action_type.visit_instagram_profile	The cost incurred for each unique visit to an Instagram profile.	metric
cost_per_unique_click	cost_per_unique_click	The average cost for each unique click on your ad.	metric
cost_per_unique_inline_link_click	cost_per_unique_inline_link_click	The average cost for each unique click on a link within your ad that leads to a destination on or off Meta platforms.	metric
cost_per_unique_outbound_click	cost_per_unique_outbound_click	The average cost for each unique click that takes people off Meta platforms.	metric
cost_per_unique_outbound_click.outbound_click	cost_per_unique_outbound_click.outbound_click	The average cost for each unique click that takes people off Meta platforms.	metric
cost_per_unique_outbound_click.outbound_click.inline	cost_per_unique_outbound_click.outbound_click.inline	The average cost per unique outbound click occurring directly within the ad unit. This metric is estimated.	metric
cost_per_unique_outbound_click.outbound_clicks	cost_per_unique_outbound_click.outbound_clicks	The cost incurred for each unique click that leads users away from Meta platforms.	dimension
costs	costs	The total monetary amount spent on ads.	metric
costs_usd	costs_usd	The total cost incurred for your ads, measured in US Dollars.	metric
country	country	The country where the ad impression occurred, used as a breakdown dimension.	dimension
country_code	country_code	The country code (e.g., US, GB) where the people reached by the ad are located.	dimension
country_name	country_name	The full name of the country where the people reached by the ad are located.	dimension
cpc	cpc	The average cost per click for your ad.	metric
cpm	cpm	The average cost per 1,000 impressions for your ad.	metric
cpp	cpp	The average cost per 1,000 people reached by your ad.	metric
created	created	The timestamp when an object (e.g., ad, campaign, post) was created.	dimension
creative_id	creative_id	The unique identifier for the ad creative.	dimension
creative_media_type	creative_media_type	The type of media used in the ad creative, such as image or video, used as a breakdown dimension.	metric
creative_name	creative_name	The name of the ad creative.	dimension
ctr	ctr	The click-through rate, calculated as the number of clicks divided by the number of impressions.	metric
currency	currency	The currency used for the transaction or invoice.	dimension
currency_type	currency_type	The currency type used for the ad account’s billing and reporting.	dimension
date	date	The date for which the ad performance data is reported.	dimension
date_start	date_start	The start date for the ad campaign’s data reporting period.	dimension
date_stop	date_stop	The end date for the ad campaign’s data reporting period.	dimension
dayofweek	dayofweek	A time-based dimension representing the day of the week for the ad performance data.	dimension
dda_countby_convs	dda_countby_convs	The number of conversions reported by Data-Driven Attribution (DDA).	metric
deeplink_clicks	deeplink_clicks	The total number of clicks on ads that lead to a deep link within an app.	metric
description	description	A description of the invoice or billing item.	dimension
description_asset.id	description_asset.id	The unique identifier for the description text asset of an ad creative.	metric
description_asset.text	description_asset.text	The actual text content of the description asset of an ad creative.	dimension
destination	destination	The ID of the destination where people are directed after clicking on the ad, such as a Facebook Page, an external URL, or an app.	dimension
destination_type	destination_type	The type of destination linked to the ad, such as website, app, or Facebook Page.	dimension
device	device	The type of device (e.g., mobile, desktop) on which an ad was viewed or a conversion event occurred.	dimension
device_category	device_category	The category of device used by people who saw or interacted with your ads (e.g., mobile, desktop).	dimension
device_platform	device_platform	The platform of the device where the ad was shown (e.g., mobile, desktop), used as a breakdown dimension.	dimension
device_type	device_type	The type of device on which the ad was shown (e.g., desktop, mobile).	dimension
dma	dma	Designated Market Area (DMA) where the people you’ve reached are located, used as a breakdown for insights data.	dimension
download_uri	download_uri	The Uniform Resource Identifier (URI) from which a resource, such as an invoice, can be downloaded.	dimension
due_date	due_date	The payment due date for the invoice.	dimension
duration	duration	The length of time, such as the duration of a video creative.	metric
engagement_rate_ranking	engagement_rate_ranking	A ranking that indicates how an ad’s expected engagement rate compares to other ads targeting the same audience.	metric
estimated_ad_recall_rate	estimated_ad_recall_rate	The estimated rate at which people will remember your ad.	metric
estimated_ad_recall_rate_lower_bound	estimated_ad_recall_rate_lower_bound	The lower estimate of the percentage of people who are expected to remember seeing an ad within two days.	dimension
estimated_ad_recall_rate_upper_bound	estimated_ad_recall_rate_upper_bound	The upper estimate of the percentage of people who are expected to remember seeing an ad within two days.	dimension
estimated_ad_recallers	estimated_ad_recallers	The estimated number of people who will remember seeing your ad.	metric
estimated_ad_recallers_lower_bound	estimated_ad_recallers_lower_bound	The lower estimate of the number of people who are expected to remember seeing an ad within two days.	dimension
estimated_ad_recallers_upper_bound	estimated_ad_recallers_upper_bound	The upper estimate of the number of people who are expected to remember seeing an ad within two days.	dimension
fb_cost_usd	fb_cost_usd	The total cost or spend on Facebook ads in US Dollars.	metric
final_status	final_status	The final delivery status of an ad object, reflecting its actual state (e.g., delivering, not delivering).	dimension
first_quartile	first_quartile	The number of times the video ad was played to at least 25% of its length.	metric
flight_end	flight_end	The end date of the ad campaign’s flight period.	dimension
flight_start	flight_start	The start date of the ad campaign’s flight period.	dimension
format	format	The display format of the ad creative.	dimension
format_type	format_type	The specific type of format used for the ad creative.	dimension
frequency	frequency	The average number of times each person saw your ad.	metric
frequency_value	frequency_value	A breakdown that indicates how frequently a unique user saw an ad. This field is used with the ‘reach’ metric.	dimension
full_view_impressions	full_view_impressions	The number of full views on your Page’s posts as a result of your ad.	metric
full_view_reach	full_view_reach	The number of Accounts Center accounts that performed a Full View on your ad.	metric
gender	gender	The gender of the audience reached by the ad, used as a breakdown dimension.	dimension
gender_adset	gender_adset	The gender of the people reached by the ad set. Used as a breakdown for ad set insights.	dimension
hourly_stats_aggregated_by_advertiser_time_zone	hourly_stats_aggregated_by_advertiser_time_zone	Hourly aggregated statistics based on the advertiser’s time zone.	dimension
hourly_stats_aggregated_by_audience_time_zone	hourly_stats_aggregated_by_audience_time_zone	Hourly aggregated statistics based on the audience’s time zone.	dimension
id	id	The unique identifier for the invoice or credit memo.	metric
image_asset.hash	image_asset.hash	The hash value of the image asset used in the ad creative.	dimension
image_asset.id	image_asset.id	The unique identifier for the image asset used in the ad creative.	metric
image_asset.image_crops	image_asset.image_crops	Details about how the image asset was cropped for different ad placements.	dimension
image_asset.name	image_asset.name	The name of the image asset used in the ad creative.	dimension
image_asset.url	image_asset.url	The URL of the image asset used in the ad creative.	dimension
impression_device	impression_device	The type of device on which the ad impression was delivered (e.g., desktop, mobile), used as a breakdown dimension.	dimension
impressions	impressions	The total number of times your ad was shown.	metric
impressions_metaAds	impressions_metaAds	The total number of times Meta Ads were shown.	metric
inline_link_click_ctr	inline_link_click_ctr	The click-through rate for clicks on links within your ad that lead to a destination on or off Meta platforms.	metric
inline_link_clicks	inline_link_clicks	The total number of clicks on links within your ad that lead to a destination on or off Meta platforms.	metric
inline_post_engagement	inline_post_engagement	The total number of engagements with your ad’s post content, occurring directly on the platform.	metric
instant_experience_clicks_to_open	instant_experience_clicks_to_open	The number of clicks that opened an Instant Experience.	metric
instant_experience_clicks_to_start	instant_experience_clicks_to_start	The number of clicks that started an Instant Experience.	metric
instant_experience_outbound_clicks	instant_experience_outbound_clicks	The number of clicks on links within an Instant Experience that direct users off Facebook-owned properties.	metric
instant_experience_outbound_clicks.outbound_click	instant_experience_outbound_clicks.outbound_click	The number of outbound clicks from an Instant Experience ad.	metric
interactive_component_tap	interactive_component_tap	The number of taps on interactive components within an ad.	metric
inventory_id	inventory_id	A unique identifier for the specific inventory item featured in the ad.	dimension
invoice_date	invoice_date	The date the invoice was issued.	dimension
invoice_date_iso	invoice_date_iso	The date the invoice was issued, in ISO 8601 format.	dimension
invoice_id	invoice_id	The unique identifier for the invoice.	dimension
invoice_type	invoice_type	The type of invoice generated for billing, such as a monthly invoice or credit memo.	dimension
language_adset	language_adset	The language target for the ad set, used for multi-language ad optimization.	dimension
liability_type	liability_type	The type of financial liability associated with the ad account or business.	dimension
line_item_id	line_item_id	The unique identifier for a specific line item, potentially within an invoice or campaign structure.	dimension
line_item_name	line_item_name	The name or description of a specific line item, potentially within an invoice or campaign structure.	dimension
link	link	The destination URL or identifier where users are directed after interacting with the ad.	dimension
link_url_asset.deeplink_url	link_url_asset.deeplink_url	A deep link URL that directs users to specific content within an app rather than just opening the app or website.	dimension
link_url_asset.display_url	link_url_asset.display_url	The URL displayed for a link asset within the ad creative.	dimension
link_url_asset.id	link_url_asset.id	The unique identifier for a link asset used in the ad creative.	dimension
link_url_asset.website_url	link_url_asset.website_url	The actual website URL that a link asset directs to.	dimension
load_date	load_date		dimension
media_campaign_id	media_campaign_id	The unique identifier of the campaign on the media platform.	dimension
media_campaign_name	media_campaign_name	The name of the campaign on the media platform.	dimension
media_cost	media_cost	The total amount of money spent on your advertising campaigns. This corresponds to the ‘spend’ metric in the API.	metric
media_platform_id	media_platform_id	The unique identifier for the media platform (e.g., Facebook, Instagram) where the ad ran.	dimension
midpoint	midpoint	The number of times the video ad was played to at least 50% of its length.	metric
mobile_app_purchase_roas	mobile_app_purchase_roas	The total return on ad spend (ROAS) from mobile app purchases.	metric
mobile_app_purchase_roas.mobile_app_roas	mobile_app_purchase_roas.mobile_app_roas	The return on ad spend (ROAS) specifically for purchases made within a mobile application, indicating the revenue generated for every dollar spent on ads targeting mobile app purchases.	dimension
mobile_app_purchase_roas.mobile_app_roas.1d_view	mobile_app_purchase_roas.mobile_app_roas.1d_view	The Return On Ad Spend (ROAS) for mobile app purchases, attributed to a 1-day view.	dimension
mobile_app_purchase_roas.mobile_app_roas.7d_click	mobile_app_purchase_roas.mobile_app_roas.7d_click	The Return On Ad Spend (ROAS) for mobile app purchases, attributed to a 7-day click.	dimension
objective	objective	The marketing objective chosen for the ad campaign.	dimension
offsite_conversion_count	offsite_conversion_count	The total number of offsite conversions, typically tracked by the Facebook Pixel.	metric
offsite_conversion_type	offsite_conversion_type	The specific type of offsite conversion that occurred.	dimension
offsite_conversion_value	offsite_conversion_value	The total monetary value of offsite conversions.	metric
outbound_clicks	outbound_clicks	The total number of clicks that took people off Meta platforms.	metric
outbound_clicks.outbound_click	outbound_clicks.outbound_click	The total number of clicks that took people off Meta platforms.	metric
outbound_clicks.outbound_click.1d_click	outbound_clicks.outbound_click.1d_click	The number of clicks on links that lead users off Meta platforms, attributed to an ad click within 1 day.	metric
outbound_clicks.outbound_click.28d_click	outbound_clicks.outbound_click.28d_click	The number of clicks on links that lead users off Meta platforms, attributed to an ad click within 28 days.	metric
outbound_clicks.outbound_click.7d_click	outbound_clicks.outbound_click.7d_click	The total number of clicks that lead off the Facebook platform, attributed within seven days of clicking the ad.	metric
outbound_clicks.outbound_click.inline	outbound_clicks.outbound_click.inline	The total number of outbound clicks occurring directly within the ad unit.	metric
outbound_clicks.outbound_clicks	outbound_clicks.outbound_clicks	The total number of clicks that took people off Meta platforms.	dimension
outbound_clicks.outbound_clicks.1d_view	outbound_clicks.outbound_clicks.1d_view	The number of clicks that led people off Facebook or Instagram, attributed to your ads within 1 day of viewing the ad.	dimension
outbound_clicks.outbound_clicks.28d_click	outbound_clicks.outbound_clicks.28d_click	The total number of clicks on links that lead users off Meta platforms, attributed to an ad click within 28 days.	dimension
outbound_clicks.outbound_clicks.7d_click	outbound_clicks.outbound_clicks.7d_click	The number of outbound clicks, attributed to a 7-day click.	dimension
outbound_clicks_ctr	outbound_clicks_ctr	The click-through rate for clicks that took people off Meta platforms.	metric
outbound_clicks_ctr.outbound_click	outbound_clicks_ctr.outbound_click	The click-through rate for clicks that took people off Meta platforms.	dimension
outbound_clicks_ctr.outbound_click.inline	outbound_clicks_ctr.outbound_click.inline	The click-through rate for outbound clicks occurring directly within the ad unit.	metric
outbound_clicks_ctr.outbound_clicks	outbound_clicks_ctr.outbound_clicks	The click-through rate (CTR) for outbound clicks, representing the percentage of impressions that resulted in a click leading to a destination outside of Meta platforms.	dimension
outbound_clicks_ctr.outbound_clicks.1d_view	outbound_clicks_ctr.outbound_clicks.1d_view	The Click-Through Rate (CTR) for outbound clicks, attributed to a 1-day view.	dimension
outbound_clicks_ctr.outbound_clicks.7d_click	outbound_clicks_ctr.outbound_clicks.7d_click	The Click-Through Rate (CTR) for outbound clicks, attributed to a 7-day click.	dimension
payment_status	payment_status	The current status of the payment for an invoice.	dimension
payment_term	payment_term	The agreed-upon terms for payment of an invoice.	dimension
place_page_id	place_page_id	The ID of the Facebook Place Page involved in the ad impression or click.	dimension
place_page_name	place_page_name	The name of the place page associated with an impression or click.	dimension
placement_id	placement_id	A unique identifier for the specific location where the ad was displayed (e.g., Facebook Feed, Instagram Story).	dimension
placement_name	placement_name	The name of the specific placement where the ad was displayed (e.g., Facebook Feed, Instagram Story).	dimension
platform	platform	The specific platform (e.g., Facebook, Instagram) where the ad was delivered.	dimension
platform_id	platform_id		dimension
platform_name	platform_name	The platform where your ad was displayed (e.g., Facebook, Instagram, Audience Network, Messenger). Used as a delivery breakdown.	dimension
platform_name_adset	platform_name_adset	The platform where the ad set’s ads were displayed (e.g., Facebook, Instagram). Used as a delivery breakdown at the ad set level.	dimension
platform_position	platform_position	The specific placement of the ad within a platform (e.g., Facebook News Feed, Instagram Story), used as a breakdown dimension.	dimension
post_reaction_angry	post_reaction_angry	The number of ‘angry’ reactions to your ad’s post content.	metric
post_reaction_haha	post_reaction_haha	The number of ‘haha’ reactions to your ad’s post content.	metric
post_reaction_like	post_reaction_like	The number of ‘like’ reactions to your ad’s post content.	metric
post_reaction_love	post_reaction_love	The number of ‘love’ reactions to your ad’s post content.	metric
post_reaction_sad	post_reaction_sad	The number of ‘sad’ reactions to your ad’s post content.	metric
post_reaction_wow	post_reaction_wow	The number of ‘wow’ reactions to your ad’s post content.	metric
preview_shareable_link	preview_shareable_link	A shareable URL to preview the ad.	dimension
product_id	product_id	The unique identifier of a product, often used in dynamic ads and catalog feeds.	dimension
promoted_object	promoted_object	Represents the object being promoted by the ad, such as a Facebook page, post, or mobile application.	dimension
publisher_platform	publisher_platform	The platform where the ad was published (e.g., Facebook, Instagram, Audience Network), used as a breakdown dimension.	dimension
purchase_roas	purchase_roas	The return on ad spend (ROAS) from purchases attributed to your ad.	metric
purchase_roas.omni_purchase	purchase_roas.omni_purchase	The return on ad spend (ROAS) from omni-channel purchases attributed to your ad.	metric
purchase_roas.omni_purchase.1d_click	purchase_roas.omni_purchase.1d_click	The return on ad spend (ROAS) for omni-channel purchases, attributed within 1 day of an ad click.	metric
purchase_roas.omni_purchase.1d_view	purchase_roas.omni_purchase.1d_view	The return on ad spend (ROAS) for omni-channel purchases, attributed within 1 day of an ad view.	metric
purchase_roas.omni_purchase.28d_click	purchase_roas.omni_purchase.28d_click	The Return On Ad Spend (ROAS) from omni-channel purchases attributed within a 28-day click attribution window.	metric
purchase_roas.omni_purchase.7d_click	purchase_roas.omni_purchase.7d_click	The return on ad spend (ROAS) for omni-channel purchases, attributed within 7 days of an ad click.	metric
qualifying_question_qualify_answer_rate	qualifying_question_qualify_answer_rate	The rate at which qualifying questions received qualifying answers.	metric
quality_ranking	quality_ranking	A ranking that indicates how an ad’s perceived quality compares to other ads targeting the same audience.	metric
quality_score_ectr	quality_score_ectr	An estimated quality score related to the expected click-through rate of an ad.	dimension
quality_score_ecvr	quality_score_ecvr	An estimated quality score related to the expected conversion rate of an ad.	dimension
reach	reach	The number of unique users who saw your ads.	metric
recency	recency	A metric indicating how recently an interaction with the ad or related content occurred.	dimension
region	region	The geographical region where the ad impression occurred, used as a breakdown dimension.	dimension
region_adset	region_adset	The geographical region where the ad set’s audience is located. Used as a delivery breakdown.	dimension
region_iso_code	region_iso_code	The ISO code representing the geographical region where the ad reached people.	dimension
relevance_score	relevance_score	An estimated score (1-10) indicating how relevant an ad is to its target audience, based on expected positive and negative feedback.	metric
relevance_score.score	relevance_score.score	The numerical score (1-10) of an ad’s relevance to its target audience.	metric
relevance_score.status	relevance_score.status	The status of the relevance score, indicating if it’s available or why it’s not (e.g., not enough impressions).	dimension
results_by_adverity	results_by_adverity	Results data specifically processed or aggregated by the Adverity platform.	metric
scheduled	scheduled	The scheduled date and time for a post or ad to be published.	dimension
search	search	The number of search actions performed by users, attributed to your ads.	dimension
social_clicks	social_clicks	The number of clicks on social features within or related to your ads.	metric
social_impressions	social_impressions	The number of times your ads were displayed as a result of social context, such as when a user’s friend liked or commented on the ad.	metric
social_spend	social_spend	The amount of money spent on ads that generated social impressions.	metric
spend	spend	The total amount of money spent on your ad campaign.	metric
spend_EUR	spend_EUR	The total amount of money spent on your ads, measured in Euros.	metric
store_visit_actions	store_visit_actions	The total number of store visit actions.	dimension
store_visit_actions.store_visit	store_visit_actions.store_visit	The number of store visits.	metric
targeting_Android	targeting_Android	Targets users on Android devices.	dimension
targeting_Android_ver_x.x_and_above	targeting_Android_ver_x.x_and_above	Targets users on Android devices with operating system version x.x and above.	dimension
targeting_Android_ver_x.x_to y.y	targeting_Android_ver_x.x_to y.y	Targets users on Android devices with operating system versions ranging from x.x to y.y.	dimension
targeting_age_max	targeting_age_max	The maximum age set for the ad’s target audience.	metric
targeting_age_min	targeting_age_min	The minimum age set for the ad’s target audience.	metric
targeting_app_install_state	targeting_app_install_state	The targeting state related to app installs for an ad set, indicating whether the ad is optimized for new app installs or other app-related actions.	dimension
targeting_behaviors	targeting_behaviors	The specific behavioral categories used to target the audience for the ad.	dimension
targeting_cities	targeting_cities	The cities targeted by the ad.	dimension
targeting_college_years	targeting_college_years	The college years (e.g., Freshman, Sophomore) used for audience targeting.	dimension
targeting_connections	targeting_connections	The types of connections (e.g., people connected to your page) used for audience targeting.	dimension
targeting_countries	targeting_countries	The list of countries included in the ad’s target audience.	dimension
targeting_country_groups	targeting_country_groups	The groups of countries (e.g., ‘Free Trade Areas’) used for audience targeting.	dimension
targeting_custom_audiences	targeting_custom_audiences	The custom audiences included in the ad’s targeting.	dimension
targeting_custom_locations	targeting_custom_locations	The custom geographical locations (e.g., specific cities, zip codes) used for audience targeting.	dimension
targeting_custom_locations.address_string	targeting_custom_locations.address_string	The address string used for custom location targeting.	dimension
targeting_custom_locations.country	targeting_custom_locations.country	The country used for custom location targeting of an ad.	dimension
targeting_custom_locations.custom_type	targeting_custom_locations.custom_type	The type of custom location targeting applied to an ad.	dimension
targeting_custom_locations.distance_unit	targeting_custom_locations.distance_unit	The unit of distance used for custom location targeting (e.g., miles, kilometers).	dimension
targeting_custom_locations.latitude	targeting_custom_locations.latitude	The latitude coordinate for custom location targeting.	dimension
targeting_custom_locations.longitude	targeting_custom_locations.longitude	The longitude coordinate for custom location targeting.	dimension
targeting_custom_locations.max_population	targeting_custom_locations.max_population	The maximum population size for custom location targeting of an ad.	dimension
targeting_custom_locations.min_population	targeting_custom_locations.min_population	The minimum population size for custom location targeting of an ad.	dimension
targeting_custom_locations.name	targeting_custom_locations.name	The name of the custom location being targeted.	dimension
targeting_custom_locations.radius	targeting_custom_locations.radius	The radius around a custom location used for targeting.	dimension
targeting_education_majors	targeting_education_majors	The educational majors used for audience targeting.	dimension
targeting_education_schools	targeting_education_schools	The educational institutions used for audience targeting.	dimension
targeting_education_statuses	targeting_education_statuses	The educational statuses (e.g., ‘In College’, ‘High School Grad’) used for audience targeting.	dimension
targeting_electoral_district	targeting_electoral_district	Targets users within a specific electoral district.	dimension
targeting_excluded_cities	targeting_excluded_cities	Excludes specific cities from ad targeting.	dimension
targeting_excluded_connections	targeting_excluded_connections	Excludes users connected to specific Pages, apps, or events from ad targeting.	dimension
targeting_excluded_countries	targeting_excluded_countries	Specifies the countries that are explicitly excluded from the ad campaign’s target audience.	dimension
targeting_excluded_country_groups	targeting_excluded_country_groups	Excludes groups of countries from ad targeting.	dimension
targeting_excluded_custom_audiences	excluded_custom_audiences	The custom audiences explicitly excluded from the ad’s targeting.	dimension
targeting_excluded_custom_locations	targeting_excluded_custom_locations	Excludes specific custom locations from ad targeting.	dimension
targeting_excluded_custom_locations.address_string	targeting_excluded_custom_locations.address_string	The address string used for excluding custom locations from targeting.	dimension
targeting_excluded_custom_locations.distance_unit	targeting_excluded_custom_locations.distance_unit	The unit of distance used for excluding custom locations from targeting.	dimension
targeting_excluded_custom_locations.latitude	targeting_excluded_custom_locations.latitude	The latitude coordinate for excluding custom locations from targeting.	dimension
targeting_excluded_custom_locations.longitude	targeting_excluded_custom_locations.longitude	The longitude coordinate for excluding custom locations from targeting.	dimension
targeting_excluded_custom_locations.name	targeting_excluded_custom_locations.name	The name of the custom location being excluded from targeting.	dimension
targeting_excluded_custom_locations.radius	targeting_excluded_custom_locations.radius	The radius around a custom location used for exclusion from targeting.	dimension
targeting_excluded_electoral_district	targeting_excluded_electoral_district	Excludes specific electoral districts from ad targeting.	dimension
targeting_excluded_geo_markets	targeting_excluded_geo_markets	Excludes specific geographic markets from ad targeting.	dimension
targeting_excluded_location_types	targeting_excluded_location_types	Excludes specific types of locations from ad targeting.	dimension
targeting_excluded_places	targeting_excluded_places	Excludes specific places from ad targeting.	dimension
targeting_excluded_regions	targeting_excluded_regions	Excludes specific regions or states from ad targeting.	dimension
targeting_excluded_user_device	targeting_excluded_user_device	Excludes specific user device types from ad targeting.	dimension
targeting_excluded_zips	targeting_excluded_zips	Excludes specific ZIP or postal codes from ad targeting.	dimension
targeting_family_statuses	targeting_family_statuses	The family statuses (e.g., ‘Married’, ‘Parents’) used for audience targeting.	dimension
targeting_flexible_spec	targeting_flexible_spec	Defines a flexible set of targeting criteria, often used for combining various audience targeting options such as interests, demographics, or behaviors with AND/OR logic.	dimension
targeting_friends_of_connections	targeting_friends_of_connections	Targets friends of people connected to your Pages, apps, or events.	dimension
targeting_genders	targeting_genders	The genders (e.g., ‘Male’, ‘Female’) used for audience targeting.	metric
targeting_geo_markets	targeting_geo_markets	The geographical markets targeted by the ad.	dimension
targeting_iOS	targeting_iOS	Targets users on iOS devices.	dimension
targeting_iOS_ver_x.x_and_above	targeting_iOS_ver_x.x_and_above	Targets users on iOS devices with operating system version x.x and above.	dimension
targeting_iOS_ver_x.x_to y.y	targeting_iOS_ver_x.x_to y.y	Targets users on iOS devices with operating system versions ranging from x.x to y.y.	dimension
targeting_income	targeting_income	The income levels used for audience targeting.	dimension
targeting_industries	targeting_industries	The industries used for audience targeting.	dimension
targeting_life_events	targeting_life_events	The life events (e.g., ‘New Parents’, ‘Newlywed’) used for audience targeting.	dimension
targeting_locales	targeting_locales	The languages or regions (locales) used for audience targeting.	dimension
targeting_location_types	targeting_location_types	The types of locations (e.g., ‘Home’, ‘Work’) used for audience targeting.	dimension
targeting_places	targeting_places	The specific places or points of interest used for audience targeting.	dimension
targeting_regions	targeting_regions	The geographical regions (e.g., states, provinces) used for audience targeting.	dimension
targeting_relationship_statuses	targeting_relationship_statuses	The relationship statuses (e.g., ‘Single’, ‘In a Relationship’) used for audience targeting.	dimension
targeting_user_adclusters_id	targeting_user_adclusters_id	The unique identifier for a user ad cluster used in audience targeting.	dimension
targeting_user_adclusters_name	targeting_user_adclusters_name	The name of the user ad cluster used in audience targeting.	dimension
targeting_user_adclusters_parent_category	targeting_user_adclusters_parent_category	The broader category that a user ad cluster belongs to, used in audience targeting.	dimension
targeting_user_adclusters_size	targeting_user_adclusters_size	The estimated size or number of users within a specific ad cluster used in audience targeting.	dimension
targeting_user_adclusters_type	targeting_user_adclusters_type	The classification or type of the user ad cluster used in audience targeting.	dimension
targeting_user_adclusters_type_name	targeting_user_adclusters_type_name	The descriptive name of the type of user ad cluster used in audience targeting.	dimension
targeting_user_device	targeting_user_device	The type of device targeted by the ad (e.g., mobile, desktop).	dimension
targeting_user_os	targeting_user_os	Targets users based on their operating system.	dimension
targeting_wireless_carrier	targeting_wireless_carrier	Targets users based on their wireless carrier.	dimension
targeting_work_employers	targeting_work_employers	The employers used for audience targeting.	dimension
targeting_zips	targeting_zips	The zip codes used for ad targeting.	dimension
third_quartile	third_quartile	The number of times the video ad was played to at least 75% of its length.	metric
title_asset.id	title_asset.id	The unique identifier for the title text asset of an ad creative.	metric
title_asset.text	title_asset.text	The actual text content of the title asset of an ad creative.	dimension
total_action_value	total_action_value	The total value of all actions attributed to your ad.	metric
total_actions	total_actions	The total number of actions taken on or related to your ad, page, app, or event after the ad was served to someone.	metric
total_unique_actions	total_unique_actions	The total number of unique actions attributed to your ads.	metric
type	type	The type of the invoice (e.g., ‘INV’ for Invoice, ‘CM’ for Credit Memo).	dimension
unique_actions	unique_actions	The total number of unique actions attributed to your ad.	metric
unique_actions.add_payment_info.7d_click	unique_actions.add_payment_info.7d_click	The number of unique ‘add payment info’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.add_to_cart.7d_click	unique_actions.add_to_cart.7d_click	The number of unique ‘add to cart’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.add_to_wishlist.7d_click	unique_actions.add_to_wishlist.7d_click	The number of unique ‘add to wishlist’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.app_engagement.7d_click	unique_actions.app_engagement.7d_click	The number of unique app engagement actions attributed to a 7-day click attribution window.	dimension
unique_actions.app_install.7d_click	unique_actions.app_install.7d_click	The number of unique app install actions attributed to a 7-day click attribution window.	dimension
unique_actions.app_story.7d_click	unique_actions.app_story.7d_click	The number of unique app story actions attributed to a 7-day click attribution window.	dimension
unique_actions.app_use.7d_click	unique_actions.app_use.7d_click	The number of unique app use actions attributed to a 7-day click attribution window.	dimension
unique_actions.call_confirm_grouped.7d_click	unique_actions.call_confirm_grouped.7d_click	The number of unique ‘Call Confirm Grouped’ actions, attributed to a 7-day click.	metric
unique_actions.checkin.7d_click	unique_actions.checkin.7d_click	The number of unique check-in actions attributed to a 7-day click attribution window.	dimension
unique_actions.click_to_call_call_confirm	unique_actions.click_to_call_call_confirm	The number of unique people who confirmed a call after a click-to-call interaction.	metric
unique_actions.click_to_call_call_confirm.7d_click	unique_actions.click_to_call_call_confirm.7d_click	The number of unique ‘Click to Call Call Confirm’ actions, attributed to a 7-day click.	metric
unique_actions.click_to_call_native_20s_call_connect	unique_actions.click_to_call_native_20s_call_connect	The number of unique native click-to-call actions that resulted in a call connection lasting at least 20 seconds.	metric
unique_actions.click_to_call_native_call_placed	unique_actions.click_to_call_native_call_placed	The number of unique native click-to-call actions where a call was successfully placed.	metric
unique_actions.comment.1d_click	unique_actions.comment.1d_click	The number of unique comment actions attributed to a click on an ad within a 1-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.comment.28d_click	unique_actions.comment.28d_click	The number of unique comment actions attributed within 28 days of an ad click.	metric
unique_actions.comment.7d_click	unique_actions.comment.7d_click	The number of unique comment actions attributed to a 7-day click attribution window.	metric
unique_actions.comment.inline	unique_actions.comment.inline		metric
unique_actions.commerce_event.7d_click	unique_actions.commerce_event.7d_click	The number of unique ‘Commerce Event’ actions, attributed to a 7-day click.	metric
unique_actions.complete_registration.7d_click	unique_actions.complete_registration.7d_click	The number of unique complete registration actions attributed to a 7-day click attribution window.	dimension
unique_actions.credit_spent.7d_click	unique_actions.credit_spent.7d_click	The number of unique ‘credit spent’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.full_view.7d_click	unique_actions.full_view.7d_click	The number of unique ‘full view’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.games.plays.7d_click	unique_actions.games.plays.7d_click	The number of unique ‘game plays’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.initiate_checkout.7d_click	unique_actions.initiate_checkout.7d_click	The number of unique ‘initiate checkout’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.instagram_profile_engagement.7d_click	unique_actions.instagram_profile_engagement.7d_click	The number of unique Instagram profile engagement actions attributed to a 7-day click attribution window.	dimension
unique_actions.interactive_component_tap.7d_click	unique_actions.interactive_component_tap.7d_click	The number of unique ‘interactive component tap’ actions attributed to a 7-day click attribution window.	dimension
unique_actions.landing_page_view.7d_click	unique_actions.landing_page_view.7d_click	The number of unique landing page view actions attributed to a 7-day click attribution window.	dimension
unique_actions.landing_page_view.inline	unique_actions.landing_page_view.inline		dimension
unique_actions.lead.1d_click	unique_actions.lead.1d_click	The number of unique lead actions attributed to a click on an ad within a 1-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.lead.28d_click	unique_actions.lead.28d_click	The number of unique lead actions attributed to a click on an ad within a 28-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.lead.7d_click	unique_actions.lead.7d_click	The number of unique lead actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.lead.inline	unique_actions.lead.inline		metric
unique_actions.leadgen.other.1d_click	unique_actions.leadgen.other.1d_click	The number of unique other lead generation actions attributed to a click on an ad within a 1-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.leadgen.other.28d_click	unique_actions.leadgen.other.28d_click	The number of unique other lead generation actions attributed to a click on an ad within a 28-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.leadgen.other.7d_click	unique_actions.leadgen.other.7d_click	The number of unique lead generation (other) actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.leadgen_grouped.1d_click	unique_actions.leadgen_grouped.1d_click	The number of unique grouped lead generation actions attributed to a click on an ad within a 1-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.leadgen_grouped.28d_click	unique_actions.leadgen_grouped.28d_click	The number of unique grouped lead generation actions attributed to a click on an ad within a 28-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.leadgen_grouped.7d_click	unique_actions.leadgen_grouped.7d_click	The number of unique grouped lead generation actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.leadgen_grouped.inline	unique_actions.leadgen_grouped.inline		metric
unique_actions.like.1d_click	unique_actions.like.1d_click	The number of unique like actions attributed to a click on an ad within a 1-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.like.28d_click	unique_actions.like.28d_click	The number of unique like actions attributed within 28 days of an ad click.	metric
unique_actions.like.7d_click	unique_actions.like.7d_click	The number of unique Page like actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.like.inline	unique_actions.like.inline		dimension
unique_actions.link_click	unique_actions.link_click	The number of unique link clicks attributed to your ad.	metric
unique_actions.link_click.1d_click	unique_actions.link_click.1d_click	The number of unique people who clicked a link, attributed to a 1-day click-through window.	metric
unique_actions.link_click.1d_view	unique_actions.link_click.1d_view	The number of unique link clicks attributed to your ads within a 1-day view attribution window. This metric is estimated.	dimension
unique_actions.link_click.28d_click	unique_actions.link_click.28d_click	The number of unique link click actions attributed within 28 days of an ad click.	metric
unique_actions.link_click.7d_click	unique_actions.link_click.7d_click	The number of unique link clicks attributed to an ad within 7 days of a click.	metric
unique_actions.link_click.inline	unique_actions.link_click.inline	The total number of unique link clicks occurring directly on the Facebook platform. This metric is not deprecated.	metric
unique_actions.mention.7d_click	unique_actions.mention.7d_click	The number of unique mentions (actions) attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.messenger.block.7d_click	unique_actions.messenger.block.7d_click	The number of unique Messenger block actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.messenger.reply.7d_click	unique_actions.messenger.reply.7d_click	The number of unique Messenger reply actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.mobile_app_install.1d_click	unique_actions.mobile_app_install.1d_click	The number of unique mobile app install actions attributed to a click on an ad within a 1-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.mobile_app_install.28d_click	unique_actions.mobile_app_install.28d_click	The number of unique mobile app install actions attributed to a click on an ad within a 28-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.mobile_app_install.28d_view	unique_actions.mobile_app_install.28d_view	The number of unique mobile app install actions attributed to an ad impression within a 28-day view attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.mobile_app_install.7d_click	unique_actions.mobile_app_install.7d_click	The number of unique mobile app installs attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.mobile_app_install.7d_view	unique_actions.mobile_app_install.7d_view	The number of unique mobile app install actions attributed to an ad impression within a 7-day view attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.mobile_app_retention.7d_click	unique_actions.mobile_app_retention.7d_click	The number of unique mobile app retention actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.mobile_app_roas.7d_click	unique_actions.mobile_app_roas.7d_click	The unique return on ad spend (ROAS) for mobile app actions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.new_mobile.7d_click	unique_actions.new_mobile.7d_click	The number of unique mobile-related actions attributed to ads within a 7-day click attribution window.	dimension
unique_actions.offline_conversion.other	unique_actions.offline_conversion.other		metric
unique_actions.offsite_conversion.7d_click	unique_actions.offsite_conversion.7d_click	The number of unique offsite conversions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.add_to_cart.7d_click	unique_actions.offsite_conversion.add_to_cart.7d_click	The number of unique offsite ‘add to cart’ conversions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.checkout.7d_click	unique_actions.offsite_conversion.checkout.7d_click	The number of unique offsite checkout conversions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_add_payment_info.7d_click	unique_actions.offsite_conversion.fb_pixel_add_payment_info.7d_click	The number of unique ‘add payment info’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	unique_actions.offsite_conversion.fb_pixel_add_to_cart.7d_click	The number of unique ‘add to cart’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	unique_actions.offsite_conversion.fb_pixel_add_to_wishlist.7d_click	The number of unique ‘add to wishlist’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_complete_registration.7d_click	unique_actions.offsite_conversion.fb_pixel_complete_registration.7d_click	The number of unique ‘complete registration’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click	unique_actions.offsite_conversion.fb_pixel_initiate_checkout.7d_click	The number of unique ‘initiate checkout’ events tracked by the Facebook Pixel and attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.offsite_conversion.fb_pixel_lead.7d_click	unique_actions.offsite_conversion.fb_pixel_lead.7d_click	The number of unique offsite lead conversions, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_purchase.7d_click	unique_actions.offsite_conversion.fb_pixel_purchase.7d_click	The number of unique offsite purchase conversions, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_search.7d_click	unique_actions.offsite_conversion.fb_pixel_search.7d_click	The number of unique offsite search events, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.fb_pixel_view_content.7d_click	unique_actions.offsite_conversion.fb_pixel_view_content.7d_click	The number of unique offsite view content events, as tracked by Facebook Pixel, attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.key_page_view.7d_click	unique_actions.offsite_conversion.key_page_view.7d_click	The number of unique offsite key page view conversions attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.lead.7d_click	unique_actions.offsite_conversion.lead.7d_click	The number of unique offsite lead conversions attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.other.7d_click	unique_actions.offsite_conversion.other.7d_click	The number of unique offsite conversions of an ‘other’ type attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_conversion.registration.7d_click	unique_actions.offsite_conversion.registration.7d_click	The number of unique offsite registration conversions attributed to an ad click within a 7-day window.	dimension
unique_actions.offsite_engagement.7d_click	unique_actions.offsite_engagement.7d_click	The number of unique offsite engagement events attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_achievement_unlocked.7d_click	unique_actions.omni_achievement_unlocked.7d_click	The number of unique achievement unlocked events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_activate_app.7d_click	unique_actions.omni_activate_app.7d_click	The number of unique app activation events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_add_to_cart.1d_click	unique_actions.omni_add_to_cart.1d_click	The number of unique omni ‘Add to Cart’ actions attributed to a click on an ad within a 1-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.omni_add_to_cart.7d_click	unique_actions.omni_add_to_cart.7d_click	The number of unique add to cart events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_add_to_wishlist.1d_click	unique_actions.omni_add_to_wishlist.1d_click	The number of unique omni ‘Add to Wishlist’ actions attributed to a click on an ad within a 1-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.omni_add_to_wishlist.28d_click	unique_actions.omni_add_to_wishlist.28d_click	The number of unique omni ‘Add to Wishlist’ actions attributed to a click on an ad within a 28-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.omni_add_to_wishlist.28d_view	unique_actions.omni_add_to_wishlist.28d_view	The number of unique omni ‘Add to Wishlist’ actions attributed to an ad impression within a 28-day view attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.omni_add_to_wishlist.7d_click	unique_actions.omni_add_to_wishlist.7d_click	The number of unique ‘Omni Add to Wishlist’ actions, attributed to a 7-day click.	metric
unique_actions.omni_add_to_wishlist.7d_view	unique_actions.omni_add_to_wishlist.7d_view	The number of unique omni ‘Add to Wishlist’ actions attributed to an ad impression within a 7-day view attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.omni_app_install.1d_click	unique_actions.omni_app_install.1d_click	The number of unique omni app install actions attributed to a click on an ad within a 1-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.omni_app_install.28d_click	unique_actions.omni_app_install.28d_click	The number of unique omni app install actions attributed to a click on an ad within a 28-day click attribution window. Some unique_actions breakdowns have been deprecated by Meta as of October 30, 2024.	metric
unique_actions.omni_app_install.28d_view	unique_actions.omni_app_install.28d_view	Number of unique app installations attributed to your ads across various channels (e.g., app, website), occurring within 28 days of viewing an ad. Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.omni_app_install.7d_click	unique_actions.omni_app_install.7d_click	The number of unique app install events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_app_install.7d_view	unique_actions.omni_app_install.7d_view	Number of unique app installations attributed to your ads across various channels (e.g., app, website), occurring within 7 days of viewing an ad. Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.omni_complete_registration.1d_click	unique_actions.omni_complete_registration.1d_click	Number of unique registrations completed attributed to your ads across various channels (e.g., app, website), occurring within 1 day of clicking an ad.	metric
unique_actions.omni_complete_registration.28d_click	unique_actions.omni_complete_registration.28d_click	Number of unique registrations completed attributed to your ads across various channels (e.g., app, website), occurring within 28 days of clicking an ad.	metric
unique_actions.omni_complete_registration.28d_view	unique_actions.omni_complete_registration.28d_view	Number of unique registrations completed attributed to your ads across various channels (e.g., app, website), occurring within 28 days of viewing an ad. Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.omni_complete_registration.7d_click	unique_actions.omni_complete_registration.7d_click	The number of unique complete registration events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_complete_registration.7d_view	unique_actions.omni_complete_registration.7d_view	Number of unique registrations completed attributed to your ads across various channels (e.g., app, website), occurring within 7 days of viewing an ad. Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.omni_custom.28d_click	unique_actions.omni_custom.28d_click	Number of unique custom events attributed to your ads across various channels (e.g., app, website), occurring within 28 days of clicking an ad. Custom events are user-defined actions tracked beyond standard events.	metric
unique_actions.omni_custom.28d_view	unique_actions.omni_custom.28d_view	Number of unique custom events attributed to your ads across various channels (e.g., app, website), occurring within 28 days of viewing an ad. Custom events are user-defined actions tracked beyond standard events. Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.omni_custom.7d_click	unique_actions.omni_custom.7d_click	The number of unique custom events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_custom.7d_view	unique_actions.omni_custom.7d_view	Number of unique custom events attributed to your ads across various channels (e.g., app, website), occurring within 7 days of viewing an ad. Custom events are user-defined actions tracked beyond standard events. Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.omni_initiated_checkout.1d_click	unique_actions.omni_initiated_checkout.1d_click	Number of unique checkout initiations attributed to your ads across various channels (e.g., app, website), occurring within 1 day of clicking an ad.	metric
unique_actions.omni_initiated_checkout.7d_click	unique_actions.omni_initiated_checkout.7d_click	The number of unique initiated checkout events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_level_achieved.7d_click	unique_actions.omni_level_achieved.7d_click	The number of unique level achieved events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_purchase.1d_click	unique_actions.omni_purchase.1d_click	Number of unique purchases attributed to your ads across various channels (e.g., app, website), occurring within 1 day of clicking an ad.	metric
unique_actions.omni_purchase.7d_click	unique_actions.omni_purchase.7d_click	The number of unique purchase conversions across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_rate.7d_click	unique_actions.omni_rate.7d_click	The number of unique rating events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_search.7d_click	unique_actions.omni_search.7d_click	The number of unique search events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_spend_credits.7d_click	unique_actions.omni_spend_credits.7d_click	The number of unique spend credits events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_tutorial_completion.7d_click	unique_actions.omni_tutorial_completion.7d_click	The number of unique tutorial completion events across all channels attributed to an ad click within a 7-day window.	dimension
unique_actions.omni_view_content.1d_click	unique_actions.omni_view_content.1d_click	The number of unique view content events across all channels attributed to an ad click within a 1-day window.	metric
unique_actions.omni_view_content.28d_click	unique_actions.omni_view_content.28d_click	Number of unique content views attributed to your ads across various channels (e.g., app, website), occurring within 28 days of clicking an ad.	metric
unique_actions.omni_view_content.28d_view	unique_actions.omni_view_content.28d_view	Number of unique content views attributed to your ads across various channels (e.g., app, website), occurring within 28 days of viewing an ad. Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.omni_view_content.7d_click	unique_actions.omni_view_content.7d_click	The number of unique view content events across all channels attributed to an ad click within a 7-day window.	metric
unique_actions.omni_view_content.7d_view	unique_actions.omni_view_content.7d_view	Number of unique content views attributed to your ads across various channels (e.g., app, website), occurring within 7 days of viewing an ad. Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_app_add_to_cart.7d_click	unique_actions.onsite_app_add_to_cart.7d_click	The number of unique add to cart events occurring within a Facebook or Instagram app, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_app_purchase.7d_click	unique_actions.onsite_app_purchase.7d_click	The number of unique purchase conversions occurring within a Facebook or Instagram app, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_app_view_content.7d_click	unique_actions.onsite_app_view_content.7d_click	The number of unique view content events occurring within a Facebook or Instagram app, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.7d_click	unique_actions.onsite_conversion.7d_click	The number of unique conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.add_to_cart.1d_click	unique_actions.onsite_conversion.add_to_cart.1d_click	Number of unique add-to-cart events attributed to your ads, occurring within 1 day of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.add_to_cart.28d_click	unique_actions.onsite_conversion.add_to_cart.28d_click	Number of unique add-to-cart events attributed to your ads, occurring within 28 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.add_to_cart.28d_view	unique_actions.onsite_conversion.add_to_cart.28d_view	Number of unique add-to-cart events attributed to your ads, occurring within 28 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.add_to_cart.7d_click	unique_actions.onsite_conversion.add_to_cart.7d_click	The number of unique ‘Onsite Conversion Add to Cart’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.add_to_cart.7d_view	unique_actions.onsite_conversion.add_to_cart.7d_view	Number of unique add-to-cart events attributed to your ads, occurring within 7 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.add_to_wishlist.1d_click	unique_actions.onsite_conversion.add_to_wishlist.1d_click	Number of unique add-to-wishlist events attributed to your ads, occurring within 1 day of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.add_to_wishlist.28d_click	unique_actions.onsite_conversion.add_to_wishlist.28d_click	Number of unique add-to-wishlist events attributed to your ads, occurring within 28 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.add_to_wishlist.28d_view	unique_actions.onsite_conversion.add_to_wishlist.28d_view	Number of unique add-to-wishlist events attributed to your ads, occurring within 28 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.add_to_wishlist.7d_click	unique_actions.onsite_conversion.add_to_wishlist.7d_click	The number of unique ‘Onsite Conversion Add to Wishlist’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.add_to_wishlist.7d_view	unique_actions.onsite_conversion.add_to_wishlist.7d_view	Number of unique add-to-wishlist events attributed to your ads, occurring within 7 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.donate	unique_actions.onsite_conversion.donate		metric
unique_actions.onsite_conversion.flow_complete.7d_click	unique_actions.onsite_conversion.flow_complete.7d_click	The number of unique flow completion conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.initiate_checkout.1d_click	unique_actions.onsite_conversion.initiate_checkout.1d_click	Number of unique checkout initiations attributed to your ads, occurring within 1 day of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.initiate_checkout.28d_click	unique_actions.onsite_conversion.initiate_checkout.28d_click	Number of unique checkout initiations attributed to your ads, occurring within 28 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.initiate_checkout.28d_view	unique_actions.onsite_conversion.initiate_checkout.28d_view	Number of unique checkout initiations attributed to your ads, occurring within 28 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.initiate_checkout.7d_click	unique_actions.onsite_conversion.initiate_checkout.7d_click	The number of unique ‘Onsite Conversion Initiate Checkout’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.initiate_checkout.7d_view	unique_actions.onsite_conversion.initiate_checkout.7d_view	Number of unique checkout initiations attributed to your ads, occurring within 7 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.lead.7d_click	unique_actions.onsite_conversion.lead.7d_click	The number of unique ‘Onsite Conversion Lead’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.lead_grouped.1d_click	unique_actions.onsite_conversion.lead_grouped.1d_click	Number of unique leads generated attributed to your ads, occurring within 1 day of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.lead_grouped.28d_click	unique_actions.onsite_conversion.lead_grouped.28d_click	Number of unique leads generated attributed to your ads, occurring within 28 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.lead_grouped.7d_click	unique_actions.onsite_conversion.lead_grouped.7d_click	The number of unique grouped onsite lead conversions attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.onsite_conversion.lead_grouped.inline	unique_actions.onsite_conversion.lead_grouped.inline		metric
unique_actions.onsite_conversion.message_to_buy.7d_click	unique_actions.onsite_conversion.message_to_buy.7d_click	The number of unique ‘Onsite Conversion Message to Buy’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.messaging_block.7d_click	unique_actions.onsite_conversion.messaging_block.7d_click	The number of unique messaging block events occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.messaging_conversation_replied_7d.7d_click	unique_actions.onsite_conversion.messaging_conversation_replied_7d.7d_click	The number of unique ‘Onsite Conversion Messaging Conversation Replied’ actions within a 7-day period, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.messaging_conversation_started_7d.7d_click	unique_actions.onsite_conversion.messaging_conversation_started_7d.7d_click	The number of unique messaging conversations started (within 7 days) occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.messaging_first_reply.1d_click	unique_actions.onsite_conversion.messaging_first_reply.1d_click	The number of unique users who sent the first reply in a messaging conversation as an onsite conversion, attributed within 1 day of clicking the ad.	metric
unique_actions.onsite_conversion.messaging_first_reply.28d_click	unique_actions.onsite_conversion.messaging_first_reply.28d_click	Number of unique first replies to messaging initiated by ads, attributed to your ads, occurring within 28 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.messaging_first_reply.28d_view	unique_actions.onsite_conversion.messaging_first_reply.28d_view	Number of unique first replies to messaging initiated by ads, attributed to your ads, occurring within 28 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.messaging_first_reply.7d_click	unique_actions.onsite_conversion.messaging_first_reply.7d_click	The number of unique people who sent the first reply in a messaging conversation, attributed to a 7-day click-through window.	metric
unique_actions.onsite_conversion.messaging_first_reply.7d_view	unique_actions.onsite_conversion.messaging_first_reply.7d_view	Number of unique first replies to messaging initiated by ads, attributed to your ads, occurring within 7 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.messaging_order_created_v2.1d_view	unique_actions.onsite_conversion.messaging_order_created_v2.1d_view		metric
unique_actions.onsite_conversion.messaging_reply.7d_click	unique_actions.onsite_conversion.messaging_reply.7d_click	The number of unique replies to messages occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.messaging_user_depth_5_message_send.1d_view	unique_actions.onsite_conversion.messaging_user_depth_5_message_send.1d_view		metric
unique_actions.onsite_conversion.messaging_user_depth_5_message_send.7d_click	unique_actions.onsite_conversion.messaging_user_depth_5_message_send.7d_click		metric
unique_actions.onsite_conversion.messaging_user_subscribed.7d_click	unique_actions.onsite_conversion.messaging_user_subscribed.7d_click	The number of unique ‘Onsite Conversion Messaging User Subscribed’ actions, attributed to a 7-day click.	metric
unique_actions.onsite_conversion.messaging_welcome_message_view.7d_click	unique_actions.onsite_conversion.messaging_welcome_message_view.7d_click	The number of unique people who viewed a welcome message within a messaging conversation, attributed to an ad click within 7 days.	metric
unique_actions.onsite_conversion.other.7d_click	unique_actions.onsite_conversion.other.7d_click	The number of unique users who completed an ‘other’ onsite conversion, attributed within a 7-day click window. This metric counts each user only once.	metric
unique_actions.onsite_conversion.post_save.1d_click	unique_actions.onsite_conversion.post_save.1d_click	Number of unique times a post was saved, attributed to your ads, occurring within 1 day of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.post_save.28d_click	unique_actions.onsite_conversion.post_save.28d_click	Number of unique times a post was saved, attributed to your ads, occurring within 28 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.post_save.7d_click	unique_actions.onsite_conversion.post_save.7d_click	The number of unique post save events occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	metric
unique_actions.onsite_conversion.post_save.inline	unique_actions.onsite_conversion.post_save.inline		metric
unique_actions.onsite_conversion.purchase.1d_click	unique_actions.onsite_conversion.purchase.1d_click	Number of unique purchases attributed to your ads, occurring within 1 day of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.purchase.28d_click	unique_actions.onsite_conversion.purchase.28d_click	Number of unique purchases attributed to your ads, occurring within 28 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.purchase.28d_view	unique_actions.onsite_conversion.purchase.28d_view	Number of unique purchases attributed to your ads, occurring within 28 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.purchase.7d_click	unique_actions.onsite_conversion.purchase.7d_click	The number of unique purchase conversions occurring directly on Facebook or Instagram platforms, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_conversion.purchase.7d_view	unique_actions.onsite_conversion.purchase.7d_view	Number of unique purchases attributed to your ads, occurring within 7 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.returning_messaging_connection.1d_click	unique_actions.onsite_conversion.returning_messaging_connection.1d_click	Number of unique returning messaging connections attributed to your ads, occurring within 1 day of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.returning_messaging_connection.28d_click	unique_actions.onsite_conversion.returning_messaging_connection.28d_click	Number of unique returning messaging connections attributed to your ads, occurring within 28 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.returning_messaging_connection.28d_view	unique_actions.onsite_conversion.returning_messaging_connection.28d_view	Number of unique returning messaging connections attributed to your ads, occurring within 28 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.returning_messaging_connection.7d_click	unique_actions.onsite_conversion.returning_messaging_connection.7d_click	The number of unique onsite conversion events for a returning messaging connection, attributed within 7 days of clicking the ad.	metric
unique_actions.onsite_conversion.returning_messaging_connection.7d_view	unique_actions.onsite_conversion.returning_messaging_connection.7d_view	Number of unique returning messaging connections attributed to your ads, occurring within 7 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.total_messaging_connection.1d_click	unique_actions.onsite_conversion.total_messaging_connection.1d_click	Number of unique total messaging connections attributed to your ads, occurring within 1 day of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.total_messaging_connection.28d_click	unique_actions.onsite_conversion.total_messaging_connection.28d_click	Number of unique total messaging connections attributed to your ads, occurring within 28 days of clicking an ad. These conversions happen on properties owned by the advertiser (e.g., website, app).	metric
unique_actions.onsite_conversion.total_messaging_connection.28d_view	unique_actions.onsite_conversion.total_messaging_connection.28d_view	Number of unique total messaging connections attributed to your ads, occurring within 28 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.total_messaging_connection.7d_click	unique_actions.onsite_conversion.total_messaging_connection.7d_click	The total number of unique people who initiated a messaging connection (conversation) with your business, attributed to a 7-day click-through window.	metric
unique_actions.onsite_conversion.total_messaging_connection.7d_view	unique_actions.onsite_conversion.total_messaging_connection.7d_view	Number of unique total messaging connections attributed to your ads, occurring within 7 days of viewing an ad. These conversions happen on properties owned by the advertiser (e.g., website, app). Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.onsite_conversion.view_content.1d_click	unique_actions.onsite_conversion.view_content.1d_click	The number of unique onsite content view actions, attributed within 1 day of a click on your ad.	metric
unique_actions.onsite_conversion.view_content.28d_click	unique_actions.onsite_conversion.view_content.28d_click	The number of unique onsite content view actions, attributed within 28 days of a click on your ad.	metric
unique_actions.onsite_conversion.view_content.7d_click	unique_actions.onsite_conversion.view_content.7d_click	The number of unique people who viewed content on Meta platforms, attributed to an ad click within 7 days.	metric
unique_actions.onsite_web_add_to_cart.7d_click	unique_actions.onsite_web_add_to_cart.7d_click	The number of unique add to cart events occurring on a website via Facebook Ads, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_web_app_add_to_cart.7d_click	unique_actions.onsite_web_app_add_to_cart.7d_click	The number of unique ‘add to cart’ actions on your website or app attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.onsite_web_app_event.7d_click	unique_actions.onsite_web_app_event.7d_click	The number of unique events performed on your website’s application, such as button clicks or page views, attributed to your ads within a 7-day click attribution window. This metric is estimated.	dimension
unique_actions.onsite_web_app_purchase.7d_click	unique_actions.onsite_web_app_purchase.7d_click	The number of unique purchase conversions occurring on either a website or within an app via Facebook Ads, attributed to an ad click within a 7-day window.	dimension
unique_actions.onsite_web_app_view_content.7d_click	unique_actions.onsite_web_app_view_content.7d_click	Number of unique times content was viewed in an onsite web application, attributed to a click on your ad within 7 days.	dimension
unique_actions.onsite_web_initiate_checkout.1d_view	unique_actions.onsite_web_initiate_checkout.1d_view	The number of unique users who initiated an checkout on your website, attributed to an ad view within 1 day.	metric
unique_actions.onsite_web_initiate_checkout.7d_click	unique_actions.onsite_web_initiate_checkout.7d_click	The number of unique users who initiated an checkout on your website, attributed to an ad click within 7 days.	metric
unique_actions.onsite_web_lead.7d_click	unique_actions.onsite_web_lead.7d_click	The number of unique people who completed a lead form on a website, attributed to an ad click within 7 days.	metric
unique_actions.onsite_web_purchase.7d_click	unique_actions.onsite_web_purchase.7d_click	Number of unique purchases made on an onsite website, attributed to a click on your ad within 7 days.	dimension
unique_actions.onsite_web_view_content.7d_click	unique_actions.onsite_web_view_content.7d_click	Number of unique times content was viewed on an onsite website, attributed to a click on your ad within 7 days.	dimension
unique_actions.outbound_click	unique_actions.outbound_click	The number of unique clicks that lead users away from Meta platforms.	dimension
unique_actions.outbound_click.1d_view	unique_actions.outbound_click.1d_view	Number of unique clicks on links that led off Meta platforms, attributed to an impression of your ad within 1 day.	dimension
unique_actions.outbound_click.7d_click	unique_actions.outbound_click.7d_click	Number of unique clicks on links that led off Meta platforms, attributed to a click on your ad within 7 days.	dimension
unique_actions.page_engagement.1d_click	unique_actions.page_engagement.1d_click	Number of unique engagements with your page attributed to your ads, occurring within 1 day of clicking an ad.	metric
unique_actions.page_engagement.28d_click	unique_actions.page_engagement.28d_click	The number of unique page engagement actions attributed within 28 days of an ad click.	metric
unique_actions.page_engagement.28d_view	unique_actions.page_engagement.28d_view	Number of unique engagements with your page attributed to your ads, occurring within 28 days of viewing an ad. Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.page_engagement.7d_click	unique_actions.page_engagement.7d_click	Number of unique engagements with a Facebook Page, attributed to a click on your ad within 7 days.	metric
unique_actions.page_engagement.7d_view	unique_actions.page_engagement.7d_view	Number of unique engagements with your page attributed to your ads, occurring within 7 days of viewing an ad. Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.page_engagement.inline	unique_actions.page_engagement.inline		metric
unique_actions.photo_view.1d_click	unique_actions.photo_view.1d_click	Number of unique photo views attributed to your ads, occurring within 1 day of clicking an ad.	metric
unique_actions.photo_view.28d_click	unique_actions.photo_view.28d_click	The number of unique photo view actions attributed within 28 days of an ad click.	metric
unique_actions.photo_view.7d_click	unique_actions.photo_view.7d_click	Number of unique photo views, attributed to a click on your ad within 7 days.	metric
unique_actions.post.1d_click	unique_actions.post.1d_click	Number of unique post engagements attributed to your ads, occurring within 1 day of clicking an ad. This may include various interactions with a post.	metric
unique_actions.post.28d_click	unique_actions.post.28d_click	The number of unique post actions (e.g., clicks on a post) attributed within 28 days of an ad click.	metric
unique_actions.post.7d_click	unique_actions.post.7d_click	Number of unique interactions with a post, attributed to a click on your ad within 7 days.	dimension
unique_actions.post.inline	unique_actions.post.inline		metric
unique_actions.post_engagement.1d_click	unique_actions.post_engagement.1d_click	Number of unique engagements with your posts attributed to your ads, occurring within 1 day of clicking an ad. This includes reactions, comments, shares, and clicks on the post.	metric
unique_actions.post_engagement.28d_click	unique_actions.post_engagement.28d_click	The number of unique post engagement actions attributed within 28 days of an ad click.	metric
unique_actions.post_engagement.28d_view	unique_actions.post_engagement.28d_view	Number of unique engagements with your posts attributed to your ads, occurring within 28 days of viewing an ad. This includes reactions, comments, shares, and clicks on the post. Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.post_engagement.7d_click	unique_actions.post_engagement.7d_click	Number of unique engagements with a post (e.g., likes, comments, shares), attributed to a click on your ad within 7 days.	metric
unique_actions.post_engagement.7d_view	unique_actions.post_engagement.7d_view	Number of unique engagements with your posts attributed to your ads, occurring within 7 days of viewing an ad. This includes reactions, comments, shares, and clicks on the post. Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.post_engagement.inline	unique_actions.post_engagement.inline		metric
unique_actions.post_reaction.1d_click	unique_actions.post_reaction.1d_click	Number of unique reactions (e.g., likes, loves, wows) to your posts attributed to your ads, occurring within 1 day of clicking an ad.	metric
unique_actions.post_reaction.28d_click	unique_actions.post_reaction.28d_click	The number of unique post reaction actions (like, love, etc.) attributed within 28 days of an ad click.	metric
unique_actions.post_reaction.7d_click	unique_actions.post_reaction.7d_click	Number of unique reactions (e.g., Like, Love, Haha) to a post, attributed to a click on your ad within 7 days.	metric
unique_actions.post_reaction.inline	unique_actions.post_reaction.inline		metric
unique_actions.post_story.7d_click	unique_actions.post_story.7d_click	Number of unique interactions with a story derived from a post, attributed to a click on your ad within 7 days.	dimension
unique_actions.purchase.7d_click	unique_actions.purchase.7d_click	Number of unique purchases attributed to a click on your ad within 7 days.	dimension
unique_actions.receive_offer.7d_click	unique_actions.receive_offer.7d_click	Number of unique times an offer was claimed, attributed to a click on your ad within 7 days.	dimension
unique_actions.rsvp.7d_click	unique_actions.rsvp.7d_click	Number of unique RSVPs to an event, attributed to a click on your ad within 7 days.	dimension
unique_actions.search.7d_click	unique_actions.search.7d_click	Number of unique searches performed, attributed to a click on your ad within 7 days.	dimension
unique_actions.submit_application_total.7d_click	unique_actions.submit_application_total.7d_click	Number of unique total application submissions, attributed to a click on your ad within 7 days.	dimension
unique_actions.submit_application_website.7d_click	unique_actions.submit_application_website.7d_click	Number of unique application submissions on a website, attributed to a click on your ad within 7 days.	dimension
unique_actions.subscribe.7d_click	unique_actions.subscribe.7d_click	Number of unique subscriptions, attributed to a click on your ad within 7 days.	dimension
unique_actions.tab_view.7d_click	unique_actions.tab_view.7d_click	Number of unique tab views, attributed to a click on your ad within 7 days.	dimension
unique_actions.video_view.1d_click	unique_actions.video_view.1d_click	Number of unique video views attributed to your ads, occurring within 1 day of clicking an ad.	metric
unique_actions.video_view.28d_click	unique_actions.video_view.28d_click	The number of unique video view actions attributed within 28 days of an ad click.	metric
unique_actions.video_view.28d_view	unique_actions.video_view.28d_view	Number of unique video views attributed to your ads, occurring within 28 days of viewing an ad. Note: The 28-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.video_view.7d_click	unique_actions.video_view.7d_click	Number of unique video views, attributed to a click on your ad within 7 days.	metric
unique_actions.video_view.7d_view	unique_actions.video_view.7d_view	Number of unique video views attributed to your ads, occurring within 7 days of viewing an ad. Note: The 7-day view-through attribution window was deprecated on January 12, 2026.	metric
unique_actions.video_view.inline	unique_actions.video_view.inline		metric
unique_actions.view_content.7d_click	unique_actions.view_content.7d_click	Number of unique content views, attributed to a click on your ad within 7 days.	dimension
unique_clicks	unique_clicks	The number of unique people who clicked on your ad.	metric
unique_ctr	unique_ctr	The unique click-through rate, calculated as unique clicks divided by reach.	metric
unique_impressions	unique_impressions	The number of unique people who saw your ad.	metric
unique_inline_link_click_ctr	unique_inline_link_click_ctr	The unique click-through rate for clicks on links within your ad that lead to a destination on or off Meta platforms.	metric
unique_inline_link_clicks	unique_inline_link_clicks	The number of unique clicks on links within your ad that lead to a destination on or off Meta platforms.	metric
unique_link_clicks_ctr	unique_link_clicks_ctr	The unique click-through rate for links in your ad.	metric
unique_outbound_clicks	unique_outbound_clicks	The number of unique clicks that took people off Meta platforms.	metric
unique_outbound_clicks.outbound_click	unique_outbound_clicks.outbound_click	The number of unique clicks that took people off Meta platforms.	metric
unique_outbound_clicks.outbound_click.inline	unique_outbound_clicks.outbound_click.inline	The total number of unique outbound clicks occurring directly within the ad unit. This metric is estimated and not deprecated.	metric
unique_outbound_clicks.outbound_clicks.1d_view	unique_outbound_clicks.outbound_clicks.1d_view	Number of unique outbound clicks, attributed to an impression of your ad within 1 day.	dimension
unique_outbound_clicks.outbound_clicks.7d_click	unique_outbound_clicks.outbound_clicks.7d_click	Number of unique outbound clicks, attributed to a click on your ad within 7 days.	dimension
unique_outbound_clicks_ctr	unique_outbound_clicks_ctr	The unique click-through rate for clicks that took people off Meta platforms.	metric
unique_outbound_clicks_ctr.outbound_click	unique_outbound_clicks_ctr.outbound_click	The unique click-through rate for clicks that took people off Meta platforms.	dimension
unique_outbound_clicks_ctr.outbound_click.inline	unique_outbound_clicks_ctr.outbound_click.inline	The click-through rate for unique outbound clicks occurring directly within the ad unit. This metric is estimated.	metric
unique_outbound_clicks_ctr.outbound_clicks.1d_view	unique_outbound_clicks_ctr.outbound_clicks.1d_view	The click-through rate for unique outbound clicks, attributed to an ad view within 1 day.	dimension
unique_outbound_clicks_ctr.outbound_clicks.7d_click	unique_outbound_clicks_ctr.outbound_clicks.7d_click	The click-through rate for unique outbound clicks, attributed to an ad click within 7 days.	dimension
unique_social_clicks	unique_social_clicks	The number of unique clicks on social interactions (e.g., likes, comments, shares) with your ad.	metric
unique_video_continuous_2_sec_watched_actions	unique_video_continuous_2_sec_watched_actions	The number of unique users who watched at least 2 seconds of your video continuously.	metric
unique_video_continuous_2_sec_watched_actions.video_view	unique_video_continuous_2_sec_watched_actions.video_view	Number of unique continuous video views for at least 2 seconds, attributed to your ads.	metric
values_purchase.7d_click	values_purchase.7d_click	The total value of ‘Purchase’ actions attributed to a click on an ad within a 7-day click attribution window.	metric
video_10_sec_watched_actions	video_10_sec_watched_actions	The number of times your video ad was watched for at least 10 seconds.	dimension
video_10_sec_watched_actions.video_view	video_10_sec_watched_actions.video_view	The number of times your video ad was watched for at least 10 seconds.	metric
video_10_sec_watched_actions.video_view.1d_view	video_10_sec_watched_actions.video_view.1d_view	The number of times people watched at least 10 seconds of your video ad, attributed to a 1-day view-through window.	metric
video_10_sec_watched_actions.video_view.28d_click	video_10_sec_watched_actions.video_view.28d_click	The number of times people watched at least 10 seconds of your video ad, attributed to a 28-day click-through window.	metric
video_15_sec_watched_actions	video_15_sec_watched_actions	The number of times your video ad was watched for at least 15 seconds.	metric
video_15_sec_watched_actions.video_view	video_15_sec_watched_actions.video_view	The number of times your video ad was watched for at least 15 seconds.	metric
video_15_sec_watched_actions.video_view.1d_view	video_15_sec_watched_actions.video_view.1d_view	The number of times people watched at least 15 seconds of your video ad, attributed to a 1-day view-through window.	metric
video_15_sec_watched_actions.video_view.28d_click	video_15_sec_watched_actions.video_view.28d_click	The number of times people watched at least 15 seconds of your video ad, attributed to a 28-day click-through window.	metric
video_15_sec_watched_actions.video_view.inline	video_15_sec_watched_actions.video_view.inline	Number of times a video was watched for at least 15 seconds directly on the ad platform (inline).	metric
video_30_sec_watched_actions	video_30_sec_watched_actions	The number of times your video ad was watched for at least 30 seconds.	metric
video_30_sec_watched_actions.video_view	video_30_sec_watched_actions.video_view	The number of video views where the video was watched for at least 30 seconds.	metric
video_30_sec_watched_actions.video_view.1d_view	video_30_sec_watched_actions.video_view.1d_view	The number of times people watched at least 30 seconds of your video ad, attributed to a 1-day view-through window.	metric
video_30_sec_watched_actions.video_view.28d_click	video_30_sec_watched_actions.video_view.28d_click	The number of times people watched at least 30 seconds of your video ad, attributed to a 28-day click-through window.	metric
video_30_sec_watched_actions.video_view.7d_click	video_30_sec_watched_actions.video_view.7d_click	The number of times people watched at least 30 seconds of your video ad, attributed to a 7-day click-through window.	metric
video_30_sec_watched_actions.video_view.inline	video_30_sec_watched_actions.video_view.inline	Number of times a video was watched for at least 30 seconds directly on the ad platform (inline).	metric
video_3s_views	video_3s_views	The number of times your video ad was viewed for at least 3 seconds.	metric
video_asset.caption_ids	video_asset.caption_ids	A list of caption IDs for the video asset, supporting different locales.	dimension
video_asset.id	video_asset.id	The unique identifier of the video asset used in the ad.	metric
video_asset.source	video_asset.source	The source URL or origin of the video asset.	dimension
video_asset.source_image_url	video_asset.source_image_url	The URL of the source image used as a thumbnail or cover for the video asset.	dimension
video_asset.thumbnail_hash	video_asset.thumbnail_hash	A hash identifier for the thumbnail image of the video asset.	dimension
video_asset.thumbnail_url	video_asset.thumbnail_url	The URL of the thumbnail image for the video asset.	dimension
video_asset.url	video_asset.url	The URL of the video asset.	dimension
video_asset.video_id	video_asset.video_id	The unique identifier for the video itself.	dimension
video_asset.video_name	video_asset.video_name	The name or title of the video asset.	dimension
video_avg_pct_watched_actions	video_avg_pct_watched_actions	The average percentage of your video ad that was watched across all video play actions.	dimension
video_avg_pct_watched_actions.video_view	video_avg_pct_watched_actions.video_view	The average percentage of your video ad that was watched for video view actions (3-second views).	metric
video_avg_pct_watched_actions.video_view.1d_view	video_avg_pct_watched_actions.video_view.1d_view	The average percentage of your video ad that was watched for video view actions (3-second views), attributed within 1 day of a view.	metric
video_avg_pct_watched_actions.video_view.28d_click	video_avg_pct_watched_actions.video_view.28d_click	The average percentage of your video ad that was watched for video view actions (3-second views), attributed within 28 days of a click.	metric
video_avg_sec_watched_actions	video_avg_sec_watched_actions	The average number of seconds your video ad was watched across all video play actions.	dimension
video_avg_sec_watched_actions.video_view	video_avg_sec_watched_actions.video_view	The average number of seconds your video ad was watched for video view actions (3-second views).	metric
video_avg_sec_watched_actions.video_view.1d_view	video_avg_sec_watched_actions.video_view.1d_view	The average number of seconds your video ad was watched for video view actions (3-second views), attributed within 1 day of a view.	metric
video_avg_sec_watched_actions.video_view.28d_click	video_avg_sec_watched_actions.video_view.28d_click	The average number of seconds your video ad was watched for video view actions (3-second views), attributed within 28 days of a click.	metric
video_avg_time_watched_actions	video_avg_time_watched_actions	The average time your video ad was watched, in seconds.	metric
video_avg_time_watched_actions.video_view	video_avg_time_watched_actions.video_view	The average time your video ad was watched, in seconds.	metric
video_avg_time_watched_actions.video_view.1d_click	video_avg_time_watched_actions.video_view.1d_click	The average time (in seconds) that videos were watched for video view actions, attributed to an ad click within 1 day.	dimension
video_avg_time_watched_actions.video_view.1d_view	video_avg_time_watched_actions.video_view.1d_view	Average time a video was watched, attributed to an impression of your ad within 1 day.	dimension
video_avg_time_watched_actions.video_view.7d_click	video_avg_time_watched_actions.video_view.7d_click	The average time people watched the video, attributed to an ad click within 7 days.	dimension
video_avg_time_watched_actions.video_view.inline	video_avg_time_watched_actions.video_view.inline	The average time users spent watching the video, including any time spent replaying the video for a single impression.	metric
video_complete_watched_actions	video_complete_watched_actions	The number of times your video ad was watched to 100% completion across all video play actions.	dimension
video_complete_watched_actions.video_view	video_complete_watched_actions.video_view	The number of times your video ad was watched to 100% completion for video view actions (3-second views).	metric
video_complete_watched_actions.video_view.1d_view	video_complete_watched_actions.video_view.1d_view	The number of times your video ad was watched to 100% completion for video view actions (3-second views), attributed within 1 day of a view.	metric
video_complete_watched_actions.video_view.28d_click	video_complete_watched_actions.video_view.28d_click	The number of times your video ad was watched to 100% completion for video view actions (3-second views), attributed within 28 days of a click.	metric
video_continuous_2_sec_watched_actions	video_continuous_2_sec_watched_actions	The total number of times your video ad was watched for at least 2 seconds continuously.	metric
video_continuous_2_sec_watched_actions.video_view	video_continuous_2_sec_watched_actions.video_view	The total number of times your video ad was watched for at least 2 seconds continuously.	metric
video_continuous_2_sec_watched_actions.video_view.inline	video_continuous_2_sec_watched_actions.video_view.inline	Number of times a video was watched for at least 2 continuous seconds directly on the ad platform (inline).	metric
video_duration_second	video_duration_second	The duration of the video asset in seconds.	metric
video_p100_watched_actions	video_p100_watched_actions	The total number of times a video was played at 100% of its length, including plays that skipped to this point.	metric
video_p100_watched_actions.video_view	video_p100_watched_actions.video_view	The total count of video views that reached 100% of the video’s length.	metric
video_p100_watched_actions.video_view.1d_click	video_p100_watched_actions.video_view.1d_click	The number of video view actions where 100% of the video was watched, attributed to an ad click within 1 day.	metric
video_p100_watched_actions.video_view.1d_view	video_p100_watched_actions.video_view.1d_view	The number of video views that reached 100% of the video’s length, attributed within a 1-day view-through window.	dimension
video_p100_watched_actions.video_view.28d_click	video_p100_watched_actions.video_view.28d_click	The number of video views that reached 100% of the video’s length, attributed within a 28-day click-through window.	dimension
video_p100_watched_actions.video_view.28d_view	video_p100_watched_actions.video_view.28d_view	The number of video view actions where 100% of the video was watched, attributed to an ad view within 28 days.	metric
video_p100_watched_actions.video_view.7d_click	video_p100_watched_actions.video_view.7d_click	The number of video views that reached 100% of the video’s length, attributed within a 7-day click-through window.	dimension
video_p100_watched_actions.video_view.7d_view	video_p100_watched_actions.video_view.7d_view	The number of video view actions where 100% of the video was watched, attributed to an ad view within 7 days.	metric
video_p100_watched_actions.video_view.auto_play	video_p100_watched_actions.video_view.auto_play	The number of times a video was auto-played and reached 100% of its length.	metric
video_p100_watched_actions.video_view.click_to_play	video_p100_watched_actions.video_view.click_to_play	The number of times a video was clicked to play and reached 100% of its length.	metric
video_p100_watched_actions.video_view.inline	video_p100_watched_actions.video_view.inline	The number of video views where 100% of the video was watched, initiated directly from the ad content (inline).	metric
video_p100_watched_actions.video_view.total	video_p100_watched_actions.video_view.total	The total number of video views that reached 100% of the video’s length, encompassing both auto-play and click-to-play.	metric
video_p25_watched_actions	video_p25_watched_actions	The total number of times a video was played at 25% of its length, including plays that skipped to this point.	metric
video_p25_watched_actions.video_view	video_p25_watched_actions.video_view	The total count of video views that reached 25% of the video’s length.	metric
video_p25_watched_actions.video_view.1d_click	video_p25_watched_actions.video_view.1d_click	The number of video view actions where at least 25% of the video was watched, attributed to an ad click within 1 day.	dimension
video_p25_watched_actions.video_view.1d_view	video_p25_watched_actions.video_view.1d_view	The number of video views that reached 25% of the video’s length, attributed within a 1-day view-through window.	dimension
video_p25_watched_actions.video_view.28d_click	video_p25_watched_actions.video_view.28d_click	The number of video views that reached 25% of the video’s length, attributed within a 28-day click-through window.	metric
video_p25_watched_actions.video_view.7d_click	video_p25_watched_actions.video_view.7d_click	The number of video views that reached 25% of the video’s length, attributed within a 7-day click-through window.	dimension
video_p25_watched_actions.video_view.inline	video_p25_watched_actions.video_view.inline	The number of video views where at least 25% of the video was watched, initiated directly from the ad content (inline).	metric
video_p50_watched_actions	video_p50_watched_actions	The total number of times a video was played at 50% of its length, including plays that skipped to this point.	metric
video_p50_watched_actions.video_view	video_p50_watched_actions.video_view	The total count of video views that reached 50% of the video’s length.	metric
video_p50_watched_actions.video_view.1d_click	video_p50_watched_actions.video_view.1d_click	The number of video view actions where at least 50% of the video was watched, attributed to an ad click within 1 day.	dimension
video_p50_watched_actions.video_view.1d_view	video_p50_watched_actions.video_view.1d_view	The number of video views that reached 50% of the video’s length, attributed within a 1-day view-through window.	dimension
video_p50_watched_actions.video_view.28d_click	video_p50_watched_actions.video_view.28d_click	The number of video views that reached 50% of the video’s length, attributed within a 28-day click-through window.	metric
video_p50_watched_actions.video_view.7d_click	video_p50_watched_actions.video_view.7d_click	The number of video views that reached 50% of the video’s length, attributed within a 7-day click-through window.	dimension
video_p50_watched_actions.video_view.inline	video_p50_watched_actions.video_view.inline	The number of video views where at least 50% of the video was watched, initiated directly from the ad content (inline).	metric
video_p75_watched_actions	video_p75_watched_actions	The number of times a video was viewed for at least 75% of its length.	metric
video_p75_watched_actions.video_view	video_p75_watched_actions.video_view	The number of times a video was viewed for at least 75% of its length.	metric
video_p75_watched_actions.video_view.1d_click	video_p75_watched_actions.video_view.1d_click	The number of video view actions where at least 75% of the video was watched, attributed to an ad click within 1 day.	dimension
video_p75_watched_actions.video_view.1d_view	video_p75_watched_actions.video_view.1d_view	The number of times a video was viewed for at least 75% of its length, attributed within 1 day of viewing the ad.	dimension
video_p75_watched_actions.video_view.28d_click	video_p75_watched_actions.video_view.28d_click	The number of times a video was viewed for at least 75% of its length, attributed within 28 days of clicking the ad.	metric
video_p75_watched_actions.video_view.7d_click	video_p75_watched_actions.video_view.7d_click	The number of times a video was viewed for at least 75% of its length, attributed within 7 days of clicking the ad.	dimension
video_p75_watched_actions.video_view.inline	video_p75_watched_actions.video_view.inline	The number of video views where at least 75% of the video was watched, initiated directly from the ad content (inline).	metric
video_p95_watched_actions	video_p95_watched_actions	The number of times a video was viewed for at least 95% of its length.	metric
video_p95_watched_actions.video_view	video_p95_watched_actions.video_view	The number of times a video was viewed for at least 95% of its length.	metric
video_p95_watched_actions.video_view.1d_view	video_p95_watched_actions.video_view.1d_view	The number of times people watched 95% or more of your video ad, attributed to a 1-day view-through window.	metric
video_p95_watched_actions.video_view.28d_click	video_p95_watched_actions.video_view.28d_click	The number of times people watched 95% or more of your video ad, attributed to a 28-day click-through window.	metric
video_p95_watched_actions.video_view.inline	video_p95_watched_actions.video_view.inline	The number of times your video was played to at least 95% of its length.	metric
video_play_actions	video_play_actions	The number of times a video ad was played.	metric
video_play_actions.video_view	video_play_actions.video_view	The number of times a video ad was played.	metric
video_play_actions.video_view.1d_click	video_play_actions.video_view.1d_click	The number of times your video ad was played, attributed to a 1-day click-through window.	metric
video_play_actions.video_view.1d_view	video_play_actions.video_view.1d_view	The number of video view actions attributed to an ad within 1 day of a view.	metric
video_play_actions.video_view.28d_click	video_play_actions.video_view.28d_click	The number of times your video ad was played, attributed to a 28-day click-through window.	metric
video_play_actions.video_view.7d_click	video_play_actions.video_view.7d_click	The number of video view actions attributed to an ad within 7 days of a click.	metric
video_play_actions.video_view.auto_play	video_play_actions.video_view.auto_play	The number of times your video ad was played where the video auto-played, regardless of attribution window.	metric
video_play_actions.video_view.click_to_play	video_play_actions.video_view.click_to_play	The number of times your video ad was played where the video was initiated by a click, regardless of attribution window.	metric
video_play_actions.video_view.inline	video_play_actions.video_view.inline	Number of times a video play was initiated directly on the ad platform (inline).	metric
video_play_actions.video_view.total	video_play_actions.video_view.total	The total number of times your video ad was played, across all attribution windows.	metric
video_play_curve_actions	video_play_curve_actions	A video-play based curve graph illustrating the percentage of video plays that reached a given second.	metric
video_play_curve_actions.video_view	video_play_curve_actions.video_view	The count of video view actions, categorized by video play curve statistics.	dimension
video_play_retention_0_to_15s_actions	video_play_retention_0_to_15s_actions	The number of times a video was played and watched for 0 to 15 seconds.	metric
video_play_retention_20_to_60s_actions	video_play_retention_20_to_60s_actions	The number of times a video was played and watched for 20 to 60 seconds.	metric
video_play_retention_graph_actions	video_play_retention_graph_actions	A graph illustrating the percentage of video plays that reached a given second.	metric
video_starts	video_starts	The number of times your video ad began playing.	metric
video_thruplay_watched_actions	video_thruplay_watched_actions	The number of times a video was played to completion, or for at least 15 seconds, whichever came first.	metric
video_thruplay_watched_actions.video_view	video_thruplay_watched_actions.video_view	The number of times a video was played to completion, or for at least 15 seconds, whichever came first.	dimension
video_thruplay_watched_actions.video_view.1d_click	video_thruplay_watched_actions.video_view.1d_click	The number of times your video ad was played to completion or for at least 15 seconds, attributed to a 1-day click-through window.	metric
video_thruplay_watched_actions.video_view.1d_view	video_thruplay_watched_actions.video_view.1d_view	The number of video thruplay (watched to completion or for a significant duration) view actions attributed to an ad within 1 day of a view.	metric
video_thruplay_watched_actions.video_view.28d_click	video_thruplay_watched_actions.video_view.28d_click	The number of times your video ad was played to completion or for at least 15 seconds, attributed to a 28-day click-through window.	metric
video_thruplay_watched_actions.video_view.7d_click	video_thruplay_watched_actions.video_view.7d_click	The number of video thruplay (watched to completion or for a significant duration) view actions attributed to an ad within 7 days of a click.	metric
video_thruplay_watched_actions.video_view.auto_play	video_thruplay_watched_actions.video_view.auto_play	The number of times your video ad was played to completion or for at least 15 seconds where the video auto-played, regardless of attribution window.	metric
video_thruplay_watched_actions.video_view.click_to_play	video_thruplay_watched_actions.video_view.click_to_play	The number of times your video ad was played to completion or for at least 15 seconds where the video was initiated by a click, regardless of attribution window.	metric
video_thruplay_watched_actions.video_view.inline	video_thruplay_watched_actions.video_view.inline	Number of times a video was watched to completion or for at least 15 seconds, whichever came first, directly on the ad platform (inline).	metric
video_thruplay_watched_actions.video_view.total	video_thruplay_watched_actions.video_view.total	The total number of times your video ad was played to completion or for at least 15 seconds, across all attribution windows.	metric
video_time_watched_actions	video_time_watched_actions	The total amount of time people spent watching video ads.	metric
website purchase	website purchase	The total number of purchases made on your website.	metric
website purchase conversion value	website purchase conversion value	The monetary value generated from purchases made on your website.	metric
website_clicks	website_clicks	The total number of clicks on your ad that led to an external website.	metric
website_ctr	website_ctr	The Click-Through Rate for website links.	metric
website_ctr.link_click	website_ctr.link_click	The Click-Through Rate measured by the number of clicks on ad links to website destinations.	metric
website_ctr.link_click.1d_view	website_ctr.link_click.1d_view	The click-through rate for link clicks to the website, attributed within one day of viewing the ad.	dimension
website_ctr.link_click.7d_click	website_ctr.link_click.7d_click	The click-through rate for link clicks to the website, attributed within seven days of clicking the ad.	dimension
website_purchase_roas	website_purchase_roas	The Return On Ad Spend (ROAS) generated from website purchases.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase	website_purchase_roas.offsite_conversion.fb_pixel_purchase	The Return On Ad Spend (ROAS) generated from offsite purchases tracked by the Facebook Pixel.	dimension
website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_click	website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_click	The Return on Ad Spend (ROAS) for website purchases tracked via Facebook Pixel, attributed to an ad within a 1-day click-through window.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view	website_purchase_roas.offsite_conversion.fb_pixel_purchase.1d_view	The return on ad spend (ROAS) for website purchases, attributed to a 1-day view-through window, based on Facebook Pixel data.	dimension
website_purchase_roas.offsite_conversion.fb_pixel_purchase.28d_click	website_purchase_roas.offsite_conversion.fb_pixel_purchase.28d_click	The return on ad spend (ROAS) specifically for offsite website purchases tracked by the Facebook Pixel, attributed within 28 days of clicking the ad.	metric
website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click	website_purchase_roas.offsite_conversion.fb_pixel_purchase.7d_click	Return on ad spend from website purchases tracked by the Facebook Pixel, attributed to a click on your ad within 7 days.	metric
year_of_event	year_of_event	The calendar year in which the ad event or data occurred.	metric