Facebook Lead Ads: Most-used fields

The table below gives information about most-used fields that you can import from Facebook Lead Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
account_fbid	account_fbid	dimension
account_name	account_name	dimension
ad_id	ad_id	dimension
ad_name	ad_name	dimension
adset_id	adset_id	dimension
adset_name	adset_name	dimension
best_time_to_call	best_time_to_call	dimension
booking_date	booking_date	dimension
campaign_id	campaign_id	dimension
campaign_name	campaign_name	dimension
city	city	dimension
company_name	company_name	dimension
company_size	company_size	dimension
country	country	dimension
created_time	created_time	dimension
date	date	dimension
email	email	dimension
facebook_lead_id	facebook_lead_id	dimension
first_name	first_name	dimension
form_id	form_id	dimension
form_name	form_name	dimension
full name	full name	dimension
full_name	full_name	dimension
gender	gender	dimension
id	id	dimension
is_organic	is_organic	dimension
job_title	job_title	dimension
last_name	last_name	dimension
name	name	dimension
page_id	page_id	dimension
page_name	page_name	dimension
phone	phone	metric
phone_number	phone_number	metric
platform	platform	dimension
post_code	post_code	dimension
state	state	dimension
street_address	street_address	dimension
value	value	dimension
work_email	work_email	dimension
work_phone_number	work_phone_number	dimension
zip_code	zip_code	metric