impact.com: Most-used fields

The table below gives information about most-used fields that you can import from impact.com. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AOV	AOV	Average Order Value, representing the average amount of money spent per customer order.	metric
ATId	ATId	Action Tracker ID, a unique identifier for a specific action tracking setup.	metric
ActionCost	ActionCost	The cost associated with a specific action, such as a click, lead, or conversion event recorded within the impact.com platform.	metric
ActionDate	ActionDate	The date when a specific action (e.g., sale, lead, registration) occurred.	dimension
ActionId	ActionId	A unique identifier for a recorded action.	dimension
ActionTracker	ActionTracker	The system or method used to track specific user actions.	dimension
Actions	Actions	The total number of tracked actions or conversions initiated by partners.	metric
ActionsConfirmed	ActionsConfirmed	The total number of actions that have been confirmed or approved.	dimension
ActionsCost	ActionsCost	The total cost associated with all recorded actions.	metric
ActionsOpen	ActionsOpen	The total number of actions that are pending confirmation or review.	dimension
Ad	Ad	The name or identifier of the specific advertisement that led to an action.	dimension
AdId	AdId	A unique identifier for an advertisement.	dimension
AdType	AdType	The type or format of the advertisement (e.g., banner, text, video).	dimension
Amount	Amount	A monetary value associated with a transaction or event.	metric
BatchDate	BatchDate	The date when a batch of data or transactions was processed.	dimension
CPA	CPA	Cost Per Action, representing the cost incurred for each completed action.	dimension
CPC	CPC	Cost Per Click, the average cost for each click received.	dimension
CPCCost	CPCCost	The total cost incurred from clicks.	metric
CR	CR	Conversion Rate, the percentage of users who complete a desired action.	dimension
CTR	CTR	Click-Through Rate, the ratio of users who click on a specific link to the total number of users who view a page, email, or advertisement.	dimension
CallCost	CallCost	The cost associated with calls generated through marketing efforts.	dimension
CallRevenue	CallRevenue	The revenue generated from calls attributed to marketing activities.	dimension
Calls	Calls	The total number of tracked calls. Impact.com can track call events.	metric
CatalogCategory	CatalogCategory	The category of a product within a catalog.	dimension
CatalogSubcategory	CatalogSubcategory	The subcategory of a product within a catalog.	dimension
Category	Category	The primary classification or category of a product, service, or campaign.	dimension
CategoryList	CategoryList	A list of categories associated with a product or campaign.	dimension
Channel	Channel	The marketing channel through which an action or referral occurred (e.g., search, social, email, display).	dimension
City	City	The city associated with an event or user.	dimension
ClickCost	ClickCost	The total cost incurred from clicks on advertisements or links.	metric
Clicks	Clicks	The total number of clicks tracked.	metric
ClientCost	ClientCost	The cost incurred by the client (advertiser) for various marketing activities.	metric
Company_URL	Company_URL	The website URL of the company involved in the partnership.	dimension
Conversion_Country	Conversion_Country	The country where a conversion event took place.	dimension
ConvertedCalls	ConvertedCalls	The number of calls that resulted in a desired conversion.	dimension
Cost	Cost	The total monetary cost associated with a particular item or action.	metric
Country	Country	The country associated with an event or user.	dimension
CurrentAccountBalance	CurrentAccountBalance	The current outstanding balance in an advertiser’s or media partner’s account.	metric
Customer_Id	Customer_Id	A unique identifier for a customer.	dimension
Customer_Status	Customer_Status	The current status of a customer within the platform or sales funnel (e.g., new, returning, active).	dimension
Date	Date	The generic date of an event or record.	dimension
Description	Description		dimension
Device	Device	The type of device used by a customer during an interaction (e.g., desktop, mobile, tablet).	dimension
Discount	Discount	The total discount amount applied to transactions.	dimension
DiscountRate	DiscountRate	The percentage or factor of a discount applied to a product or service.	dimension
Discount_Rate	Discount_Rate	The percentage or factor of a discount applied to a product or service.	dimension
DownloadCost	DownloadCost	The cost associated with each download.	dimension
Downloads	Downloads	The total number of times content, applications, or other digital assets have been downloaded.	metric
Forwardbalance	Forwardbalance	The anticipated account balance considering future transactions or scheduled payouts.	metric
GeoLocation	GeoLocation	Geographical location data associated with an event or user.	dimension
Geo_Location	Geo_Location	Geographical location data associated with an event or user.	dimension
GoodsCost	GoodsCost	The cost of goods sold for a product or service.	dimension
Grossactioncost	Grossactioncost	The total cost of actions before any deductions or adjustments.	dimension
Grossactions	Grossactions	The total number of actions recorded before any reversals or cancellations.	dimension
Grossrevenue	Grossrevenue	The total revenue generated before any deductions for costs or returns.	dimension
IO	IO	Insertion Order, a document outlining the details of an advertising campaign or partnership agreement.	dimension
IO_ID	IO_ID	A unique identifier for an Insertion Order.	dimension
ImportedCost	ImportedCost	The cost of imported data or transactions.	dimension
Importedclicks	Importedclicks	The number of clicks imported from an external source.	dimension
Importedimpressions	Importedimpressions	The number of impressions imported from an external source.	dimension
Impressions	Impressions	The total number of times an advertisement or content was displayed.	metric
InstallCost	InstallCost	The cost associated with each application installation.	dimension
Installs	Installs	The total number of application installations.	metric
Ipaddr	Ipaddr	The IP address of the user involved in an event.	dimension
LeadCPA	LeadCPA	Cost Per Action for leads, representing the cost incurred for each generated lead.	dimension
LeadCR	LeadCR	Conversion Rate for leads, the percentage of users who become leads.	dimension
LeadCost	LeadCost	The total cost associated with generating leads.	dimension
LeadRR	LeadRR	Lead Reversal Rate, the percentage of leads that are later reversed or deemed invalid.	dimension
Leads	Leads	The total number of generated leads.	metric
MPId	MPId	Media Partner ID, a unique identifier for a media partner.	metric
Manufacturer	Manufacturer		dimension
Margin	Margin	The profit margin on a product or service.	dimension
MediaPartner	MediaPartner	The name of the media partner.	dimension
Media_Partner	Media_Partner	The name of the media partner or affiliate responsible for driving traffic or conversions.	dimension
Mediatype	Mediatype	The type of media used (e.g., social, display, search).	dimension
MobileInstallRevenue	MobileInstallRevenue	The revenue generated from mobile application installations.	dimension
Month	Month	The month in which a particular event or data point occurred.	dimension
Network	Network	The advertising or affiliate network associated with a campaign or partner.	metric
Notes	Notes		dimension
OS	OS	The operating system of the device used by a customer (e.g., iOS, Android, Windows).	dimension
Oid	Oid	Order Identifier, a unique reference number assigned to a specific customer order or transaction.	dimension
Opens	Opens	The number of times an application or email has been opened.	dimension
OriginalRevenue	OriginalRevenue	The revenue amount before any adjustments or currency conversions.	dimension
Original_Currency	Original_Currency	The currency in which the original transaction or payout amount was recorded.	dimension
OtherCost	OtherCost	Any additional costs associated with an action, conversion, or transaction that are not categorized as the primary action cost.	metric
OtherMobileActions	OtherMobileActions	The number of other mobile-specific actions recorded, excluding installs or opens.	dimension
OtherMobileCost	OtherMobileCost	The cost associated with other mobile-specific actions.	dimension
OtherMobileRevenue	OtherMobileRevenue	The revenue generated from other mobile-specific actions.	dimension
Partner	Partner	The name or identifier of the partner (e.g., affiliate, influencer).	dimension
PastDuePayout	PastDuePayout	The amount of payout that is overdue to a media partner or affiliate.	dimension
Payout	Payout	The amount paid out to a partner for a conversion or action.	metric
PerfCPA	PerfCPA	Performance Cost Per Action, representing the cost incurred for each completed action (e.g., sale, lead, click) attributable to a partnership.	dimension
PerfROAS	PerfROAS	Performance Return On Ad Spend, indicating the revenue generated for every dollar spent on advertising or partnership activities.	metric
PerfRevenue	PerfRevenue	The total revenue generated as a result of performance-based marketing or partnership efforts.	metric
Perfactions	Perfactions	The total number of performance-based actions.	metric
Perfcr	Perfcr	Performance Conversion Rate, the percentage of users who complete a desired performance-based action.	dimension
Perfroi	Perfroi	Performance Return On Investment, a metric to evaluate the efficiency of performance-based marketing investments.	dimension
Platform	Platform	The platform on which an event occurred (e.g., web, mobile, desktop).	dimension
Postcode	Postcode	The postal code associated with a customer or conversion location.	dimension
Product	Product	The name or identifier of a product involved in a transaction.	dimension
ProductCategory	ProductCategory	The category of a product.	dimension
PromoCode	PromoCode	A promotional code used during a transaction.	dimension
Propertyid	Propertyid	A unique identifier for a media property.	dimension
Quantity	Quantity	The number of units of a product or item.	metric
ROAS	ROAS	Return On Ad Spend, indicating the revenue generated for every dollar spent on advertising.	metric
ROI	ROI	Return On Investment, a metric to evaluate the efficiency of an investment.	metric
RR	RR	Reversal Rate, the percentage of transactions or actions that are reversed or cancelled.	dimension
Rate	Rate	The commission rate or payout rate applied to an action or conversion.	metric
RawImpressions	RawImpressions	The total number of times an ad or content was displayed, without filtering.	dimension
Rawclicks	Rawclicks	The total number of clicks on an ad or link, without filtering for fraud or duplicates.	dimension
Rebate	Rebate	An amount returned or credited to a customer or partner.	dimension
RefUrl	RefUrl	The referring URL that directed the user.	dimension
Referral_Date	Referral_Date	The date when a referral event occurred.	dimension
Referral_Traffic_Source	Referral_Traffic_Source	The origin of the traffic that led to a referral, such as a specific website, social media platform, or advertising campaign.	dimension
Referral_Traffic_Type	Referral_Traffic_Type	The category or method by which referral traffic was generated, e.g., organic, paid, direct, social, or email.	dimension
Referral_Type	Referral_Type	The classification of the referral, e.g., affiliate, influencer, business development.	dimension
Referring_URL	Referring_URL	The URL of the page that directed the user to the advertiser’s site.	dimension
Region	Region	The geographical region or state associated with an event or user.	dimension
Revenue	Revenue	The total revenue generated from partnership activities.	metric
ReversedActionCost	ReversedActionCost	The cost associated with actions that have been reversed.	dimension
ReversedActions	ReversedActions	The number of actions that have been reversed or cancelled.	dimension
ReversedLeadCost	ReversedLeadCost	The cost associated with leads that have been reversed.	dimension
ReversedLeads	ReversedLeads	The number of leads that have been reversed or deemed invalid.	dimension
ReversedRevenue	ReversedRevenue	The revenue amount that has been reversed or cancelled.	dimension
ReversedSaleCost	ReversedSaleCost	The cost associated with sales that have been reversed.	dimension
ReversedSales	ReversedSales	The number of sales that have been reversed or cancelled.	dimension
SKU	SKU	Stock Keeping Unit, a unique identifier for a product.	dimension
SaleCPA	SaleCPA	Cost Per Action for sales, representing the cost incurred for each completed sale.	dimension
SaleCR	SaleCR	Conversion Rate for sales, the percentage of users who make a purchase.	dimension
SaleCost	SaleCost	The total cost associated with generating sales.	dimension
SaleRR	SaleRR	Sale Reversal Rate, the percentage of sales that are later reversed or cancelled.	dimension
SaleRevenue	SaleRevenue	The total revenue generated from sales.	dimension
Sales	Sales	The total number of completed sales.	metric
SharedId	SharedId		dimension
State	State	The state or province associated with an event or user.	dimension
Status	Status	The current status of an action, campaign, or entity (e.g., pending, approved, reversed).	dimension
StatusDetail	StatusDetail		dimension
Subcategory	Subcategory	A more specific classification within a broader category for products, services, or campaigns.	dimension
Subid1	Subid1	Sub-identifier 1, a custom tracking parameter used by partners to pass additional granular information about the traffic or conversion source.	dimension
Subid2	Subid2	Sub-identifier 2, a custom tracking parameter used by partners to pass additional granular information about the traffic or conversion source.	dimension
Subid3	Subid3	Sub-identifier 3, a custom tracking parameter used by partners to pass additional granular information about the traffic or conversion source.	dimension
Tax	Tax	The amount of tax applied to a transaction.	metric
TimesImpressionsViewed	TimesImpressionsViewed	The number of times impressions were viewed.	dimension
TotalBusinessCost	TotalBusinessCost	The aggregate cost of doing business related to partnerships.	dimension
TotalClicks	TotalClicks	The total number of clicks recorded.	dimension
TotalCost	TotalCost	The overall aggregated cost.	metric
TotalPendingPayout	TotalPendingPayout	The sum of all payouts that have been approved but not yet cleared or paid to partners.	metric
Txn_Id	Txn_Id	A unique identifier for a transaction.	dimension
Txn_Type	Txn_Type	The classification of a transaction (e.g., sale, return, adjustment).	dimension
Type	Type	The general classification of an item or event.	dimension
User_Agent	User_Agent	The string sent by a user’s browser or application, containing information about the operating system and browser.	dimension
Vat	Vat	The Value Added Tax (VAT) applied to an action, conversion, or transaction.	metric
ViewableImpressions	ViewableImpressions	The number of ad impressions that were actually visible to users.	metric
action_batch_date	action_batch_date	The date when a batch of actions was processed or recorded.	dimension
action_date	action_date	The date and time when a specific action, such as a conversion or event, occurred.	dimension
action_id	action_id	A unique identifier for a specific action or event recorded within the partnership automation platform.	dimension
action_tracker	action_tracker	A mechanism used to link an action or conversion to a specific account and campaign.	dimension
actual_clearing_date	actual_clearing_date	The actual date when a payment or transaction was cleared.	dimension
ad_campaign	ad_campaign	The name or identifier of the advertising campaign.	dimension
ad_campaign_group	ad_campaign_group	The group to which an advertising campaign belongs.	dimension
ad_group	ad_group	The name or identifier of the ad group within an advertising campaign.	dimension
ad_id	ad_id	A unique identifier for an advertisement.	dimension
ad_name	ad_name	The descriptive name of the advertisement.	dimension
ad_type	ad_type	The type or format of the advertisement (e.g., banner, text, video).	dimension
adv_cust_city	adv_cust_city	The city of the advertiser’s customer associated with a specific action or conversion.	dimension
adv_cust_country	adv_cust_country	The country of the advertiser’s customer associated with a specific action or conversion.	dimension
adv_cust_region	adv_cust_region	The region or state of the advertiser’s customer associated with a specific action or conversion.	dimension
at_id	at_id	The unique identifier for an action tracker.	dimension
batch_id	batch_id	A unique identifier for a batch of records or actions.	dimension
bonus_cost	bonus_cost	The cost associated with bonuses or additional incentives paid out to partners, contributing to the overall program expense.	dimension
campaign_status	campaign_status	The current operational status of a marketing campaign (e.g., active, paused, ended).	dimension
click_cost	click_cost	The cost associated with a single click on an advertisement.	metric
click_date	click_date	The date when a click event occurred.	dimension
click_id	click_id	A unique identifier for a click event.	dimension
client_cost	client_cost	The cost incurred by the client (advertiser) for a specific marketing activity or campaign.	dimension
currency_exch_rate	currency_exch_rate	The exchange rate used to convert a transaction amount from one currency to another.	dimension
date_	date_	The generic date associated with a record or event.	dimension
date_display	date_display	A formatted date for display purposes.	dimension
date_sort	date_sort	The date of a specific event or action, formatted for sorting and programmatic filtering. This field allows for chronological ordering of data within reports, such as by click date or action date, and supports date range filtering.	dimension
delivery_type	delivery_type		dimension
device_type	device_type	The type of device used (e.g., mobile, desktop, tablet).	dimension
goods_cost	goods_cost	The cost of goods associated with a sale.	dimension
invoice_date	invoice_date	The date when an invoice was issued.	dimension
join_date	join_date	The date when a partner or customer joined the platform or program.	dimension
landing_page	landing_page	The URL of the page where a user lands after clicking on an advertisement or link.	dimension
landing_page_url	landing_page_url	The URL of the landing page where a user arrived.	dimension
location_id	location_id	A unique identifier for a geographical location.	dimension
location_name	location_name	The name of a geographical location relevant to a conversion or customer data.	dimension
location_type	location_type	The classification of a geographical location (e.g., city, region, country).	dimension
locking_date	locking_date	The date after which a transaction or record cannot be modified.	dimension
media_id	media_id	A unique identifier for a piece of media or creative.	dimension
media_partner_id	media_partner_id	A unique identifier for a media partner.	dimension
media_property_id	media_property_id	A unique identifier for a media property (e.g., a website, app, or publisher).	dimension
media_property_name_current	media_property_name_current	The current name of the media property.	dimension
media_property_name_historic	media_property_name_historic	The historical name of the media property, if it has changed.	dimension
media_property_type_current	media_property_type_current	The current type of the media property (e.g., website, blog, social media channel).	dimension
media_property_type_historic	media_property_type_historic	The historical type of the media property, if it has changed.	dimension
mp_id	mp_id	A unique identifier for a media partner.	metric
original_currency_sale_amount	original_currency_sale_amount	The sale amount recorded in its original currency before any currency conversion.	dimension
original_payout	original_payout	The payout amount in its original currency or before any adjustments.	dimension
original_sale_amount	original_sale_amount	The total sale amount before any discounts, taxes, or currency conversions.	metric
partner_group	partner_group	The group or segment to which a media partner belongs.	dimension
partner_id	partner_id	A unique identifier for a partner.	dimension
payment_type	payment_type	How the customer paid for their order.	dimension
promo_code	promo_code	A specific code used to apply discounts or promotions to an order, often tracked for partner attribution.	dimension
property_name	property_name	The name of a media property.	dimension
property_type	property_type	The classification or type of a media property.	dimension
publisher_id	publisher_id	A unique identifier for a publisher.	dimension
publisher_name	publisher_name	The name of the publisher.	dimension
ref_ad_placement	ref_ad_placement	The specific location or context where a referring advertisement was displayed.	dimension
ref_ad_position	ref_ad_position	The position of a referring advertisement on a page or within a content block.	dimension
ref_ad_rank	ref_ad_rank	The ranking or order of a referring advertisement in a list of results.	dimension
ref_landingpage_url	ref_landingpage_url	The URL of the landing page that was linked to by the referring source.	dimension
ref_media_business_region	ref_media_business_region	The business region associated with the referring media.	dimension
ref_media_line_of_business	ref_media_line_of_business	The line of business associated with the referring media.	dimension
ref_media_property	ref_media_property	The name or identifier of the referring media property.	dimension
ref_redirect_rule_id	ref_redirect_rule_id	A unique identifier for the redirect rule applied to a referring link.	dimension
ref_unique_id	ref_unique_id	A unique identifier for a referral event.	dimension
ref_url	ref_url	The referring URL.	dimension
sale_amount	sale_amount	The total monetary value of a sale or transaction, used for calculating partner commissions and overall revenue.	metric
scheduled_clearing_date	scheduled_clearing_date	The planned date when a payment or transaction is expected to be cleared.	dimension
shared_id	shared_id	A common identifier used across different systems or partners to link related data points or user activities.	dimension
site_category	site_category	The category of the website or media property where an ad was displayed.	dimension
social_platform	social_platform	The social media platform from which a referral or action originated.	dimension
status_detail	status_detail	Additional details regarding the status of a record or action.	dimension
total_business_cost	total_business_cost	The aggregate cost of doing business.	dimension
traffic_cat	traffic_cat	The category of traffic (e.g., organic, paid, social).	dimension