impact.com: Most-used fields#
The table below gives information about most-used fields that you can import from impact.com. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AOV Dimension
Average Order Value, representing the average amount of money spent per customer order.
ATId Metric
Unique identifier for the action.
AT_Id Dimension
The unique numeric identifier for the Action Tracker, also known as Event Type, which links a specific action or conversion to an account and campaign. This is an alternative representation of ATId.
ActionCost Dimension
The cost associated with a specific action, such as a click, lead, or conversion event recorded within the impact.com platform.
ActionDate Dimension
The date when a specific action (e.g., sale, lead, registration) occurred.
ActionId Dimension
A unique identifier for a recorded action.
ActionTracker Dimension
A mechanism or system within the impact.com platform responsible for tracking and attributing user actions, such as conversions.
Action_Date Dimension
The date and time when a specific action or conversion event occurred.
Action_Id Dimension
A unique identifier assigned to a specific action or conversion event recorded by the platform.
Action_Tracker Dimension
A mechanism or system within the impact.com platform responsible for tracking and attributing user actions, such as conversions.
Actions Metric
The total number of tracked actions or conversions initiated by partners.
ActionsConfirmed Dimension
The total number of actions that have been confirmed or approved.
ActionsCost Metric
The total cost associated with all recorded actions.
ActionsOpen Dimension
The total number of actions that are pending confirmation or review.
Activity Dimension
Represents a record of actions or events performed within the impact.com platform, such as clicks, conversions, or other engagements that contribute to performance marketing data.
Ad Dimension
The name or identifier of the specific advertisement that led to an action.
AdId Dimension
A unique identifier for an advertisement.
AdType Dimension
The type or format of the advertisement (e.g., banner, text, video).
Adj_Date Dimension
The date and time when a specific action or event, such as a conversion, occurred.
Amount Metric
A monetary value associated with a transaction or event.
BatchDate Dimension
The date on which a batch process, such as a batch modification or reversal of conversion events, was initiated or completed.
Business Dimension
The brand or advertiser for which an action or conversion was driven.
CPA Dimension
Cost Per Action, representing the cost incurred for each completed action.
CPC Metric
Cost Per Click, the average cost for each click received.
CPCCost Metric
The total cost incurred from clicks.
CR Dimension
Conversion Rate, the percentage of users who complete a desired action.
CTR Dimension
Click-Through Rate, the ratio of users who click on a specific link to the total number of users who view a page, email, or advertisement.
CallCost Dimension
The cost associated with calls generated through marketing efforts.
CallRevenue Dimension
The revenue generated from calls attributed to marketing activities.
Calls Metric
The total number of tracked calls. Impact.com can track call events.
CatalogCategory Dimension
The category of a product within a product catalog, used for organizing and describing items.
CatalogSubcategory Dimension
A more granular subcategory of a product within a product catalog, providing further classification.
Category Dimension
The primary classification or category of a product, service, or campaign.
CategoryList Dimension
A compilation or list of categories associated with products, campaigns, or other entities.
Category_List Dimension
A compilation or list of categories associated with products, campaigns, or other entities.
Channel Dimension
The marketing channel through which an action or referral occurred (e.g., search, social, email, display).
City Dimension
The city associated with an event or user.
ClickCost Metric
The total cost incurred from clicks on advertisements or links.
Clicks Metric
The total number of clicks tracked.
ClientCost Metric
The cost incurred by the client (advertiser) for various marketing activities or campaigns.
Client_Cost Dimension
The cost incurred by the client (advertiser) for various marketing activities or campaigns.
Company_URL Dimension
The web address of the company or business.
Conversion_Country Dimension
The country where a conversion event took place.
ConvertedCalls Dimension
The number of calls that resulted in a desired conversion.
Cost Metric
The total monetary cost associated with a particular item or action.
Country Dimension
The country associated with an event or user.
CurrentAccountBalance Metric
The current financial balance of the account within the impact.com platform.
Customer_Id Dimension
A unique identifier for a customer.
Customer_Status Dimension
The status of a customer, such as new or returning, often used in reports like 'New vs. Return Customer Report'.
Date Dimension
The generic date of an event or record.
Description Dimension
A textual description for an entity such as a campaign, offer, or partner account.
Device Dimension
The type of device used by a customer during an interaction (e.g., desktop, mobile, tablet).
Discount Dimension
The total discount amount applied to transactions.
DiscountRate Dimension
The percentage or rate of discount applied to an order or product.
Discount_Rate Dimension
The percentage or rate of discount applied to an order or product.
DownloadCost Dimension
The cost associated with each download.
Downloads Metric
The total number of times content, applications, or other digital assets have been downloaded.
Forwardbalance Metric
Represents the accumulated financial balance or earnings carried forward within a partner's account on the impact.com platform. This can include various types of earnings such as action earnings and other non-action earnings, typically viewed in financial reports.
GeoLocation Dimension
Geographical location data associated with an event or user.
Geo_Location Dimension
Geographical location data associated with an event or user.
GoodsCost Dimension
The total cost of products in the basket captured at conversion.
Grossactioncost Dimension
The total cost of actions before any deductions or adjustments.
Grossactions Dimension
The total number of actions recorded before any reversals or cancellations.
Grossrevenue Dimension
The total revenue generated before any deductions for costs or returns.
IO Dimension
Refers to an Insertion Order, a formal agreement for advertising placements.
IO_ID Dimension
The unique identifier for an Insertion Order, a document that outlines the details of an advertising campaign.
ImportedCost Dimension
The Cost of Actions imported from third-party tracking systems.
Importedclicks Dimension
The total number of clicks tracked that were imported from third-party systems.
Importedimpressions Dimension
The total number of times an ad was displayed that were imported from third-party systems.
Impressions Metric
The total number of times an advertisement or content was displayed.
InstallCost Dimension
The cost associated with each application installation.
Installs Metric
The total number of application installations.
Ipaddr Dimension
The IP address of the user involved in an event.
LeadCPA Dimension
Cost Per Action for leads, representing the cost incurred for each generated lead.
LeadCR Dimension
Conversion Rate for leads, the percentage of users who become leads.
LeadCost Dimension
The total cost associated with generating leads.
LeadRR Dimension
A rate metric related to leads, such as Lead Conversion Rate (the number of leads divided by the number of clicks).
Leads Metric
The total number of generated leads.
MPId Metric
Media Partner ID, a unique identifier for a media partner.
Manufacturer Dimension
The manufacturer of a product listed in a product catalog.
Margin Dimension
The financial margin, calculated as Revenue minus Goods Cost.
Media Dimension
Refers to the details of a partner's media property, such as a website, mobile application, or social media account, which is used for promotional activities within the partnership program.
MediaPartner Dimension
The name of the media partner.
Media_Partner Dimension
The name of the media partner or affiliate responsible for driving traffic or conversions.
Mediatype Dimension
The type of partner, if identified, indicating their primary method of promotion or content creation.
MobileInstallRevenue Dimension
The revenue generated from mobile application installations.
Month Dimension
The month in which a particular event or data point occurred.
Mp Dimension
Identifier or abbreviation for a Media Partner, a key entity in the impact.com platform.
Mps Dimension
Refers to Media Partners, which are publishers, influencers, or other entities promoting advertiser offers.
Network Dimension
The advertising or partnership network involved.
Notes Dimension
A free-form text field for additional information or comments.
OID Dimension
A unique identifier for an order, used in reports such as the 'OrderId Lookup Report'.
OS Dimension
The operating system of the device used by a customer (e.g., iOS, Android, Windows).
Opens Dimension
The number of times an application or email has been opened.
Orders Metric
The number of orders placed by customers, often tracked for conversion and revenue attribution.
OriginalRevenue Dimension
The revenue amount before any adjustments or currency conversions.
Original_Currency Dimension
The currency in which the original transaction or payout amount was recorded.
Original_Payout Dimension
The initial amount that was designated for payment to a partner before any modifications or reversals.
OtherCost Metric
Any additional costs associated with an action, conversion, or transaction that are not categorized as the primary action cost.
OtherMobileActions Dimension
A count or record of mobile-specific actions, other than primary conversion events, tracked by the platform.
OtherMobileCost Dimension
Costs incurred for mobile-related activities, excluding primary or direct mobile expenses.
OtherMobileRevenue Dimension
Revenue generated from mobile-related activities, excluding primary or direct mobile income.
Partner Dimension
The name or identifier of the partner (e.g., affiliate, influencer).
PastDuePayout Dimension
The amount of payout that is overdue to a media partner or affiliate.
Payout Metric
The amount paid out to a partner for a conversion or action.
PerfAOV Dimension
The Average Order Value (AOV) for performance-based marketing activities, indicating the average monetary value of orders generated.
PerfCPA Dimension
Performance Cost Per Action, representing the cost incurred for each completed action (e.g., sale, lead, click) attributable to a partnership.
PerfROAS Metric
Performance Return On Ad Spend, indicating the revenue generated for every dollar spent on advertising or partnership activities.
PerfRevenue Metric
The total revenue generated as a result of performance-based marketing or partnership efforts.
Perfactions Metric
The total number of performance-based actions.
Perfcr Dimension
Performance Conversion Rate, the percentage of users who complete a desired performance-based action.
Perfroi Dimension
Performance Return On Investment, a metric to evaluate the efficiency of performance-based marketing investments.
Platform Dimension
The platform on which an event occurred (e.g., web, mobile, desktop).
Postcode Dimension
The postal code of a location.
Product Dimension
The name or identifier of a product involved in a transaction.
ProductCategory Dimension
The category of a product.
PromoCode Dimension
A promotional code used during a transaction.
Promo_Code Dimension
A unique code offered to customers to receive a discount or special offer on an order.
Propertyid Dimension
A unique identifier for a media property.
Quantity Metric
The number of units of a product or item.
ROAS Dimension
Return On Ad Spend, indicating the revenue generated for every dollar spent on advertising.
ROI Dimension
Return On Investment, a metric to evaluate the efficiency of an investment.
RR Dimension
Refers to a Redirect Rule or Routing Rule that affected a customer's referral journey.
Rate Dimension
The commission rate or payout rate applied to an action or conversion.
RawImpressions Dimension
The total number of times an ad or content was displayed, without filtering.
Rawclicks Dimension
The total number of clicks on an ad or link, without filtering for fraud or duplicates.
Rebate Dimension
The amount of money returned to a customer or partner as a discount or incentive, often associated with specific deals, promotions, or actions.
RefUrl Dimension
The referring URL that directed the user.
Referral_Date Dimension
The date when a referral event occurred.
Referral_Traffic_Source Dimension
The origin of the traffic that led to a referral, such as a specific website, social media platform, or advertising campaign.
Referral_Traffic_Type Dimension
The category or method by which referral traffic was generated, e.g., organic, paid, direct, social, or email.
Referral_Type Dimension
The classification of the referral, e.g., affiliate, influencer, business development.
Referring_URL Dimension
The URL of the page that directed the user to the advertiser's site.
Region Dimension
The geographical region or state associated with an event or user.
Revenue Metric
The total revenue generated from partnership activities.
ReversedActionCost Dimension
The cost associated with actions that have been reversed.
ReversedActions Dimension
The number of actions that have been reversed or cancelled.
ReversedLeadCost Dimension
The cost associated with leads that have been reversed.
ReversedLeads Dimension
The number of leads that have been reversed or deemed invalid.
ReversedRevenue Dimension
The revenue amount that has been reversed or cancelled.
ReversedSaleCost Dimension
The cost associated with sales that have been reversed.
ReversedSales Dimension
The number of sales that have been reversed or cancelled.
SKU Dimension
Stock Keeping Unit, a unique identifier for a product.
SaleCPA Dimension
Cost Per Action for sales, representing the cost incurred for each completed sale.
SaleCR Dimension
Conversion Rate for sales, the percentage of users who make a purchase.
SaleCost Dimension
The total cost associated with generating sales.
SaleRR Dimension
The revenue rate specifically generated from sales.
SaleRevenue Dimension
The total revenue generated from sales.
Sale_Amount Metric
The total monetary value of a sale or transaction.
Sales Metric
The total number of completed sales.
Sends Dimension
Refers to the count of instances where a marketing communication, notification, or action has been dispatched or initiated within the impact.com platform. This metric helps track the volume of outreach or activity generated through partnerships.
SharedId Dimension
A unique identifier shared across different entities, often used in reports like 'Performance by Partner Shared Id Report'.
Shared_Id Dimension
A unique identifier shared across different entities, often used in reports like 'Performance by Partner Shared Id Report'.
State Dimension
The state or province associated with an event or user.
Status Dimension
The current status of an action, campaign, or entity (e.g., pending, approved, reversed).
StatusDetail Dimension
Detailed information regarding the status of an entity, such as a campaign, offer, or partner.
Status_Detail Dimension
Detailed information regarding the status of an entity, such as a campaign, offer, or partner.
SubId1 Dimension
The first sub-identifier used for granular tracking of marketing activities or conversions, common in affiliate marketing.
SubId2 Dimension
The second sub-identifier used for granular tracking of marketing activities or conversions.
SubId3 Dimension
The third sub-identifier used for granular tracking of marketing activities or conversions.
Subacctid Dimension
The unique identifier for a sub-account, program, or campaign within the impact.com platform. This ID is used to filter and refine report data, allowing users to focus on specific marketing initiatives or brand programs.
Subacctname Dimension
The display name associated with a specific sub-account, program, or campaign. This provides a human-readable name for the identifier used in the 'Subacctid' field, helping to identify the relevant marketing program or brand.
Subcategory Dimension
A more specific classification within a broader category for products, services, or campaigns.
Tax Metric
The amount of tax applied to a transaction.
Time Dimension
A timestamp or duration related to an event or activity.
TimesImpressionsViewed Dimension
The number of times an impression was viewed, a metric related to ad performance.
TotalBusinessCost Dimension
The total Cost of Goods plus Total Cost.
TotalClicks Dimension
The total number of clicks recorded.
TotalCost Metric
The overall aggregated cost.
TotalPendingPayout Metric
The sum of all payouts that have been approved but not yet cleared or paid to partners.
Txn_Id Dimension
A unique identifier for a transaction.
Txn_Type Dimension
The classification of a transaction (e.g., sale, return, adjustment).
Type Dimension
A categorization of an entity or activity.
User_Agent Dimension
The string sent by a user's browser or application, containing information about the operating system and browser.
VAT Metric
Value Added Tax, a consumption tax applied to goods and services.
Version Dimension
The version identifier of an API, report, or other system component. The implementation specifies `IrVersion=11`.
ViewableImpressions Metric
The number of ad impressions that were actually visible to users.
action_batch_date Dimension
The date when a batch of actions was processed or recorded.
actual_clearing_date Dimension
The actual date when a payment or transaction was cleared.
ad_campaign Dimension
The name or identifier of the advertising campaign.
ad_campaign_group Dimension
The group to which an advertisement campaign belongs.
ad_end_date Dimension
The date when an advertisement campaign concluded.
ad_group Dimension
The name or identifier of the ad group within an advertising campaign.
ad_id Dimension
A unique identifier for an advertisement.
ad_name Dimension
The descriptive name of the advertisement.
ad_start_date Dimension
The date when an advertisement campaign began.
ad_type Dimension
The type or format of the advertisement (e.g., banner, text, video).
adv_business_region Dimension
The geographical business region of the advertiser.
adv_cust_city Dimension
The city of the advertiser's customer.
adv_cust_country Dimension
The country of the advertiser's customer.
adv_cust_region Dimension
The geographical region of the advertiser's customer.
adv_cust_status Dimension
The current status of the advertiser's customer.
adv_line_of_business Dimension
The specific line of business for the advertiser.
batch_id Dimension
A unique identifier for a batch of records or actions.
bonus_cost Dimension
The cost associated with bonuses or additional incentives paid out to partners, contributing to the overall program expense.
campaign_status Dimension
The current operational status of a marketing campaign (e.g., active, paused, ended).
click_cost Metric
The cost associated with a single click on an advertisement.
click_date Dimension
The date when a click event occurred.
click_id Dimension
A unique identifier for a click event.
click_to_action Dimension
Represents a conversion event where a user's click on a tracking link resulted in a measurable action, such as a sale or lead.
creation_date Dimension
The date and time when a specific record, such as an action, campaign, or user account, was created within the platform.
currency_exch_rate Dimension
The exchange rate used to convert a transaction amount from one currency to another.
date_ Dimension
The generic date associated with a record or event.
date_display Dimension
A formatted date for display purposes.
date_joined Dimension
The date when an entity joined, such as a partner or customer.
date_of_entry Dimension
The date on which a specific record, action, or item was initially entered into the system. This often corresponds to the date a tracked event occurred.
date_sort Dimension
The date of a specific event or action, formatted for sorting and programmatic filtering. This field allows for chronological ordering of data within reports, such as by click date or action date, and supports date range filtering.
delivery_type Dimension
The method or channel through which an item, such as an ad, commission, or content, was delivered or attributed.
device_type Dimension
The type of device used (e.g., mobile, desktop, tablet).
goods_cost Dimension
The total cost of products in the basket captured at conversion.
gross_action_cost Metric
The total cost of Locked and Open-Ended Actions plus Reversed Action Cost.
gross_revenue Metric
The total revenue generated before any expenses or deductions.
group_id Dimension
A unique identifier for a partner group.
group_name Dimension
The name of a partner group.
invoice_date Dimension
The date when an invoice was issued.
ip_address Dimension
The IP (Internet Protocol) address associated with an event, user, or activity, used for tracking and fraud detection.
join_date Dimension
The date when an entity, such as a partner or customer, joined the platform or program.
landing_page Dimension
The URL of the page where a user lands after clicking on an advertisement or link.
landing_page_url Dimension
The URL of the landing page where a user arrived.
location_id Dimension
A unique identifier for a geographical location associated with an activity or entity.
location_name Dimension
The name of a geographical location associated with an action or partner, such as a country or state.
location_type Dimension
The classification or type of a geographical location, such as country or state.
locking_date Dimension
The date when a conversion event or other data becomes finalized and can no longer be modified.
media_count Metric
The total number of media assets (e.g., banners, links, videos) associated with a specific campaign, partner, or media property.
media_id Dimension
A unique identifier for a piece of media or creative.
media_partner_id Dimension
A unique identifier for a media partner.
media_property_id Dimension
A unique identifier for a media property (e.g., a website, app, or publisher).
media_property_name_current Dimension
The current name of the media property.
media_property_name_historic Dimension
The historical name of a media property, such as a website or app, that a partner uses to promote campaigns. This field tracks previous names for auditing or analysis.
media_property_type_current Dimension
The current type of the media property (e.g., website, blog, social media channel).
media_property_type_historic Dimension
The historic type or category of the media property (e.g., social media, blog, mobile app) where an ad or content was displayed.
mp_id Dimension
A unique identifier for a media partner.
original_currency_sale_amount Dimension
The sale amount recorded in its original currency before any currency conversion.
original_sale_amount Metric
The total sale amount before any discounts, taxes, or currency conversions.
partner_group Dimension
A categorization or grouping of partners within the impact.com platform for organizational and reporting purposes.
partner_id Dimension
A unique identifier for a partner.
payment_type Dimension
How the customer paid for their order.
program_id Dimension
A unique identifier for a specific partnership program or campaign managed within impact.com.
property_name Dimension
The name of a media property.
property_type Dimension
The classification or type of a media property.
publisher_id Dimension
A unique identifier for a publisher.
publisher_name Dimension
The name of the publisher.
ref_ad_placement Dimension
The specific location or position where a referring advertisement was displayed.
ref_ad_position Dimension
The numerical position of a referring advertisement within its placement.
ref_ad_rank Dimension
The ranking or priority assigned to a referring advertisement.
ref_landingpage_url Dimension
The URL of the landing page that was linked to by the referring source.
ref_media_business_region Dimension
The business region associated with media activities.
ref_media_line_of_business Dimension
The associated line of business for a referring media property, categorizing the type of business activity related to the media source.
ref_media_property Dimension
The name or identifier of the referring media property.
ref_redirect_rule_id Dimension
An identifier for a specific redirect rule applied to tracking links, governing where users are directed.
ref_unique_id Dimension
A unique identifier for a referral event.
ref_url Dimension
The referring URL.
scheduled_clearing_date Dimension
The planned date when a payment or transaction is expected to be cleared.
seller_partner_id Dimension
A unique identifier for a selling partner on the impact.com platform.
seller_partner_name Dimension
The name of a selling partner on the impact.com platform.
site_category Dimension
The category to which a website or content property belongs.
social_platform Dimension
The social media platform from which a referral or action originated.
total_business_cost Dimension
The total Cost of Goods plus Total Cost.
traffic_cat Dimension
The category of traffic source, classifying how users arrive at a destination (e.g., organic, paid, referral), essential for analyzing marketing effectiveness.