impact.com: Most-used fields

The table below gives information about most-used fields that you can import from impact.com. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AOV	AOV	Average Order Value: The average monetary value of each order placed.	dimension
ATId	ATId	The unique identifier for an Action Tracker, which is a tracking method applied to a defined action.	metric
AT_Id	AT_Id	A unique identifier for an Action Tracker.	dimension
AVGImpressionDuration	AVGImpressionDuration		dimension
ActionCost	ActionCost	The cost associated with a specific action.	metric
ActionDate	ActionDate	The date on which a specific user action (e.g., conversion, click) was recorded.	dimension
ActionTracker	ActionTracker	The tracking method that is applied to a defined action.	dimension
Action_Cost	Action_Cost	The cost associated with a specific action.	metric
Action_Date	Action_Date	The date when the action occurred.	dimension
Action_Id	Action_Id	A unique identifier for a specific action.	dimension
Action_Tracker	Action_Tracker	The name or identifier of the action tracker used for recording an event.	dimension
Actionid	Actionid	A unique identifier for an action or conversion event.	dimension
Actions	Actions	The total number of tracked customer actions, such as conversions, leads, or sales.	metric
ActionsConfirmed	ActionsConfirmed	The number of actions that have been confirmed.	dimension
ActionsCost	ActionsCost	The total cost associated with all tracked actions.	metric
ActionsOpen	ActionsOpen	The number of actions that are currently open or pending confirmation.	dimension
Actiontrackerid	Actiontrackerid	A unique identifier for an action tracker.	metric
Actiontrackername	Actiontrackername	The name or identifier of the action tracker used for recording an event.	dimension
Activity	Activity	A general term for an action or event tracked within the Impact.com platform, such as a click, conversion, or engagement.	dimension
Ad	Ad	The name or identifier of the advertisement creative.	dimension
AdCampaign	AdCampaign	The name or identifier of the advertising campaign.	dimension
AdPlacement	AdPlacement	The specific placement where an advertisement was displayed.	dimension
AdType	AdType	The type or format of the advertisement (e.g., banner, text, video).	dimension
Adid	Adid	The unique identifier for the ad that generated the click or action.	metric
Adj_Date	Adj_Date		dimension
Advertiser	Advertiser	The name of the advertiser or program associated with the data.	dimension
Advertiserid	Advertiserid	A unique identifier for an advertiser.	metric
Advertising Platform	Advertising Platform	The specific advertising platform (e.g., social media platform) from which data is collected.	dimension
Amount	Amount	The amount of revenue generated by an action.	metric
AttributedConversions	AttributedConversions	The number of conversions accurately credited to a specific partner or campaign.	metric
AttributedRevenue	AttributedRevenue	The revenue accurately credited to a specific partner or campaign.	metric
BatchDate	BatchDate	The date an action batch was processed.	dimension
BatchId	BatchId	The unique identifier of an API submission batch.	dimension
BatchType	BatchType	The type of batch process an API submission belongs to.	dimension
Bonus_Cost	Bonus_Cost	The cost attributed to bonus payments or incentives.	metric
Business	Business		dimension
CPA	CPA	Cost Per Action (or Cost Per Acquisition), a metric representing the average cost incurred to achieve a desired action or conversion.	dimension
CPC	CPC	Cost Per Click: The average cost incurred for each click.	metric
CPCCost	CPCCost	The total cost incurred from clicks.	metric
CPC_Cost	CPC_Cost	The total cost incurred from clicks.	metric
CR	CR	Conversion Rate, the percentage of users who complete a desired action out of the total number of visitors or interactions.	dimension
CTR	CTR	Click-Through Rate, the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.	dimension
CallCost	CallCost	The cost associated with a phone call action.	dimension
CallRevenue	CallRevenue	The revenue generated from phone call actions.	dimension
Call_CR	Call_CR	Call Conversion Rate: The percentage of calls that result in a conversion.	metric
Call_Cost	Call_Cost	The cost associated with a phone call action.	dimension
Call_EPA	Call_EPA	Earnings Per Action for phone calls: The average earnings for each call action.	dimension
Call_EPC	Call_EPC	Earnings Per Click for phone calls: The average earnings for each click leading to a call.	metric
Call_RR	Call_RR	Call Reversal Rate: The percentage of calls that were reversed or invalidated.	dimension
Call_Revenue	Call_Revenue	The revenue generated from phone call actions.	dimension
Call_Sale_Amount	Call_Sale_Amount	The total sales amount attributed to phone call actions.	metric
Callerid	Callerid	A unique identifier for the caller in a phone call action.	dimension
Calls	Calls	The total number of phone calls tracked.	metric
Campaign	Campaign	The name or identifier of a marketing campaign.	dimension
Campaign_Name	Campaign_Name	The name of a marketing campaign.	dimension
Campaignid	Campaignid	A unique identifier for a marketing campaign.	metric
Campaignname	Campaignname	The name or title of a marketing campaign.	dimension
CartCurrency	CartCurrency	The currency of the shopping cart for an action.	dimension
CatalogCategory	CatalogCategory	The primary category from the product catalog associated with an item.	dimension
CatalogSubcategory	CatalogSubcategory	The secondary categorization for a product from the catalog.	dimension
Category	Category	A classification or group for products, deals, or actions.	dimension
CategoryList	CategoryList	A list of categories associated with an item or action.	dimension
Category_List	Category_List	A list of categories associated with an item or action.	dimension
Cell	Cell		metric
Changeinamount	Changeinamount	The change in the monetary amount of a transaction or record, often due to an update or adjustment.	metric
Changeinpayout	Changeinpayout	The change in the payout amount, often due to an update or adjustment.	metric
Channel	Channel	The marketing channel that drove the action.	dimension
City	City	The city in which the customer resides.	dimension
Cleareddate	Cleareddate	The actual payout clearing date for an action, or the date when the payout scheduling was changed.	dimension
ClickCost	ClickCost	The cost incurred for a single click.	metric
Click_Action_Cost	Click_Action_Cost	The calculated cost paid for a single click, based on the rules established in the template terms for a partner. This represents the aggregated value due to partners for driving clicks.	metric
Click_Date	Click_Date	The time and date that the click was registered.	dimension
Clicks	Clicks	The total number of clicks recorded on ads or tracking links.	metric
ClientCost	ClientCost	The total cost for the client (advertiser) for all tracked activities.	metric
Client_Cost	Client_Cost		metric
Company_URL	Company_URL	The URL of the partner’s company, if available.	dimension
ConversionCity	ConversionCity	The city where the conversion event occurred.	dimension
ConversionCountry	ConversionCountry	The country where the conversion event occurred.	dimension
ConversionDate	ConversionDate	The date when a conversion event was recorded.	dimension
ConversionPosition	ConversionPosition	The position of the conversion in the customer journey or attribution model.	metric
ConversionRegion	ConversionRegion	The geographic region where the conversion event occurred.	dimension
Conversion_Country	Conversion_Country	The country where a conversion event occurred.	dimension
ConvertedCalls	ConvertedCalls	The number of phone calls that resulted in a conversion.	dimension
Converted_Calls	Converted_Calls	The number of phone calls that resulted in a conversion.	dimension
Cost	Cost	The overall monetary cost associated with a specific record or activity.	metric
Country	Country	The country where the action or customer originated.	dimension
CpcPayable	CpcPayable	The Cost Per Click amount that is payable.	metric
Creationdate	Creationdate	The date when a record or entity was created.	dimension
Creative_URL	Creative_URL	The URL of the creative asset used in an advertisement.	dimension
CurrentAccountBalance	CurrentAccountBalance	The current financial balance of an account within the Impact.com platform, often available in reports like ‘Account Balance History’.	metric
Customer_Id	Customer_Id	A unique identifier for a customer.	dimension
Customer_Status	Customer_Status	The customer’s Customer Status Mapping code for the action.	dimension
Customerarea	Customerarea	The geographical area of the customer.	dimension
Customercity	Customercity	The city of the customer.	dimension
Customercountry	Customercountry	The country of the customer.	dimension
Customerid	Customerid	A unique identifier for a customer or user.	metric
Customerpostcode	Customerpostcode	The postal code of the customer.	dimension
Customerregion	Customerregion	The region (or state) in which the customer resides.	dimension
Customerstatus	Customerstatus	The customer’s Customer Status Mapping code for the action.	dimension
Date	Date	The specific date associated with the data record.	dimension
Description	Description	A general description of an item, report, or entity.	dimension
Device	Device	The type of device (e.g., desktop, mobile) used for an interaction.	dimension
DeviceType	DeviceType	The type of device (e.g., desktop, mobile, tablet) used during the conversion.	dimension
Discount	Discount	The total discount amount applied to transactions.	dimension
DiscountRate	DiscountRate	The rate or percentage of discount applied.	dimension
Discount_Rate	Discount_Rate	The rate or percentage of discount applied.	dimension
DownloadCost	DownloadCost	The cost associated with a download action.	dimension
Download_Cost	Download_Cost	The cost associated with a download action.	dimension
Downloads	Downloads	The number of download events tracked as actions within the system. Downloads are a type of event that is tracked.	dimension
EPA	EPA	Earnings Per Action, a metric representing the average earnings generated for each tracked action.	dimension
EPC	EPC	Earnings Per Click, a metric representing the average earnings generated for each click.	metric
Earnings	Earnings	The total amount of money earned from activities.	metric
Email	Email	The email address associated with a contact or customer.	dimension
EventCity	EventCity	The city where an event took place.	dimension
EventCountry	EventCountry	The country where an event took place.	dimension
EventId	EventId	A unique identifier for a specific tracked event.	dimension
EventRegion	EventRegion	The region or state where an event took place.	dimension
EventType	EventType	The type of event being tracked (e.g., click, install, purchase).	dimension
Eventdate	Eventdate	The date on which a specific event, such as a conversion or action, occurred. This is used as an incremental key in reports like ‘Actions - Media Partners’.	dimension
FileSubmissionId	FileSubmissionId	The ID of a batch event or file submission through which an action was entered into impact.com.	dimension
Forwardbalance	Forwardbalance		metric
GeoLocation	GeoLocation	The geographic location, which can include the region, state, country, or city, where the customer resides or the event occurred.	dimension
Geo_Location	Geo_Location	The geographic location, which can include the region, state, country, or city, where the customer resides or the event occurred.	dimension
GoodsCost	GoodsCost	The total cost of products in the shopping basket captured at the time of conversion.	dimension
Goods_Cost	Goods_Cost		dimension
Grossactioncost	Grossactioncost	The total cost of actions before any deductions or adjustments.	dimension
Grossactions	Grossactions	The total number of actions before any reversals or invalidations.	dimension
Grossrevenue	Grossrevenue	The total revenue before any deductions or adjustments.	dimension
IO	IO	Refers to an Insertion Order, which is a unique identifier for a contract.	dimension
IO_ID	IO_ID	The unique identifier of the Insertion Order, which is the Contract ID.	dimension
Id	Id	A generic unique identifier for a record or entity.	dimension
ImportedClicks	ImportedClicks	Click data that has been imported from an external source.	dimension
ImportedCost	ImportedCost	The Cost of Actions imported from third-party tracking systems.	dimension
ImportedImpressions	ImportedImpressions	Impression data that has been imported from an external source.	dimension
Impressions	Impressions	The total number of times an ad or content was displayed.	metric
Imps	Imps	Short for Impressions: The total number of times an ad or content was displayed.	metric
InstallCost	InstallCost	The cost associated with an application install action.	dimension
Installs	Installs	The total number of application installations tracked.	dimension
Intendedpayout	Intendedpayout	The calculated payout amount expected for a partner based on an action or conversion.	metric
Ipaddr	Ipaddr	The IP address associated with a user interaction.	dimension
Ipaddress	Ipaddress	The IP address recorded for a user interaction or event.	dimension
Items	Items	A list or count of items within an order or product catalog.	dimension
Keyword	Keyword	The keyword associated with an ad click or search that led to an action.	dimension
Labels	Labels	Categorization tags or labels applied to products, content, or campaigns for organizational purposes.	dimension
LandingPageUrl	LandingPageUrl	The URL of the landing page where a user arrived after clicking an ad or link.	dimension
Language	Language	The language associated with a customer or campaign.	dimension
LeadCPA	LeadCPA	Cost Per Lead: The average cost incurred for each generated lead.	dimension
LeadCR	LeadCR	Lead Conversion Rate: The percentage of clicks or actions that result in a lead.	dimension
LeadCost	LeadCost	The total cost associated with generated leads.	dimension
LeadRR	LeadRR	Lead Reversal Rate: The percentage of leads that were reversed or invalidated.	dimension
Lead_CPA	Lead_CPA	Cost Per Lead: The average cost incurred for each generated lead.	dimension
Lead_CR	Lead_CR	Lead Conversion Rate: The percentage of clicks or actions that result in a lead.	dimension
Lead_Cost	Lead_Cost	The total cost associated with generated leads.	dimension
Lead_EPA	Lead_EPA	Earnings Per Action for leads: The average earnings for each lead action.	dimension
Lead_EPC	Lead_EPC	Earnings Per Click for leads: The average earnings for each click leading to a lead.	metric
Lead_RR	Lead_RR	Lead Reversal Rate: The percentage of leads that were reversed or invalidated.	metric
Lead_Sale_Amount	Lead_Sale_Amount	The total sales amount attributed to leads.	metric
Leads	Leads	The total number of leads generated.	dimension
Lockedstatus	Lockedstatus	Indicates whether an action is locked, meaning it can no longer be modified or reversed after its locking date.	dimension
Lockingdate	Lockingdate	The date after which an action can no longer be modified or reversed.	dimension
MPId	MPId	A unique identifier for a media partner.	metric
Manufacturer	Manufacturer	The company that produced the product.	dimension
Margin	Margin	The profit margin associated with a conversion event.	dimension
MatchType	MatchType	The match type of a keyword in advertising (e.g., exact, phrase, broad).	dimension
Media	Media	Refers to the advertising content, creative, or placement used in a campaign.	dimension
MediaPartner	MediaPartner	The name or identifier of the media partner.	dimension
Mediapartnerid	Mediapartnerid	A unique identifier for a media partner.	metric
Mediatype	Mediatype	The type of media or partner web property associated with a click or action.	dimension
MobileInstallRevenue	MobileInstallRevenue	The revenue generated from mobile application installations.	dimension
Mobile_Install_CR	Mobile_Install_CR	Mobile Install Conversion Rate: The percentage of clicks or actions that result in a mobile app install.	metric
Mobile_Install_Cost	Mobile_Install_Cost	The cost associated with mobile application installations.	dimension
Mobile_Install_EPA	Mobile_Install_EPA	Earnings Per Action for mobile installs: The average earnings for each mobile install action.	dimension
Mobile_Install_EPC	Mobile_Install_EPC	Earnings Per Click for mobile installs: The average earnings for each click leading to a mobile app install.	metric
Mobile_Install_RR	Mobile_Install_RR	Mobile Install Reversal Rate: The percentage of mobile app installs that were reversed or invalidated.	dimension
Mobile_Install_Revenue	Mobile_Install_Revenue	The revenue generated from mobile application installations.	dimension
Mobile_Installs	Mobile_Installs	The total number of mobile application installations.	dimension
Mobile_Installs_Sale_Amount	Mobile_Installs_Sale_Amount	The total sales amount attributed to mobile application installations.	metric
ModificationReason	ModificationReason	The reason for a modification to an action or record.	dimension
Modificationdate	Modificationdate	The date when an action or record was modified.	dimension
Month	Month	The month in which an event or action occurred.	dimension
Mp	Mp	An abbreviation or identifier for a media partner.	dimension
Mps	Mps	Refers to Media Partners involved in a campaign or action.	dimension
Network	Network	The network from which the data originated.	metric
Notes	Notes	Any additional notes added to an action or record.	dimension
OID	OID	A unique Order ID for the action.	metric
OS	OS	The operating system of the device on which the click was performed.	dimension
Opens	Opens	The number of times an email or application was opened.	dimension
Orders	Orders	The number of orders placed or associated with an action.	metric
OriginalCurrency	OriginalCurrency	The original currency in which a transaction or payout was recorded.	dimension
OriginalRevenue	OriginalRevenue	The revenue generated by a conversion before any adjustments or currency conversions.	dimension
Original_Currency	Original_Currency	The original currency of a transaction or payout.	dimension
OtherCost	OtherCost	Additional costs associated with performance bonuses, make-good payments, and placement fees.	metric
OtherMobileActions	OtherMobileActions	The number of other mobile-specific actions tracked, apart from installs.	dimension
OtherMobileCost	OtherMobileCost	The cost associated with other mobile-specific actions.	dimension
OtherMobileRevenue	OtherMobileRevenue	The revenue generated from other mobile-specific actions.	dimension
Other_Actions	Other_Actions	A category for tracked actions that do not fall into predefined or primary action types.	dimension
Other_Cost	Other_Cost	Additional costs not categorized under specific action or click costs. This is similar to ‘Other Cost’ defined as additional costs associated with performance bonuses, make-good payments, and placement fees.	metric
Other_Mobile_Actions	Other_Mobile_Actions	The number of other mobile-specific actions tracked, apart from installs.	dimension
Other_Mobile_CR	Other_Mobile_CR	Other Mobile Conversion Rate: The conversion rate for other mobile-specific actions.	metric
Other_Mobile_Cost	Other_Mobile_Cost	The cost associated with other mobile-specific actions.	dimension
Other_Mobile_EPA	Other_Mobile_EPA	Earnings Per Action for other mobile actions: The average earnings for each other mobile action.	metric
Other_Mobile_EPC	Other_Mobile_EPC	Earnings Per Click for other mobile actions: The average earnings for each click leading to other mobile actions.	metric
Other_Mobile_RR	Other_Mobile_RR	Other Mobile Reversal Rate: The percentage of other mobile-specific actions that were reversed or invalidated.	metric
Other_Mobile_Revenue	Other_Mobile_Revenue	The revenue generated from other mobile-specific actions.	dimension
Other_Mobile_Sale_Amount	Other_Mobile_Sale_Amount	The total sales amount attributed to other mobile-specific actions.	metric
Partner	Partner	The name or identifier of the partner involved in an event or transaction.	dimension
PastDuePayout	PastDuePayout		dimension
Payout	Payout	The amount paid out to a partner for a conversion or action.	metric
PerfAOV	PerfAOV	The average order value (AOV) calculated based on performance data. This is derived from ‘Average Order Value (AOV)’ which is the total revenue of sale actions divided by the number of sale actions.	dimension
PerfActions	PerfActions	The number of performance-related actions.	metric
PerfCPA	PerfCPA	The Cost Per Action (CPA) calculated based on performance data. This is derived from ‘Cost per Action (CPA)’ which is the Total Cost of Actions divided by the number of actions.	dimension
PerfCR	PerfCR	The percentage rate determined by the revenue total and action costs, often representing a performance conversion rate.	dimension
PerfROAS	PerfROAS	The Return on Ad Spend (ROAS) calculated based on performance data. This is derived from ‘Return on Ad Spend (ROAS)’ which represents Revenue divided by Total Cost.	metric
PerfROI	PerfROI	The Return on Investment for performance, calculated as revenue divided by total business cost.	dimension
PerfRevenue	PerfRevenue	The revenue generated as a result of performance, representing the total sales partners have driven from conversions for a product.	metric
Platform	Platform	The social platform or advertising platform associated with the data.	dimension
Position	Position	The general position of an ad or content, or its ranking on search engine results pages.	metric
PositionType	PositionType	The type of position for an ad or content.	dimension
PostalCode	PostalCode	The postcode in which the customer generated the action.	dimension
Postcode	Postcode	The postcode in which the customer generated the action.	dimension
Product	Product	The name or identifier of the product involved in a transaction.	dimension
ProductCategory	ProductCategory	The category to which a product belongs.	dimension
Product_CartAmount	Product_CartAmount	The total monetary amount of products in a shopping cart.	metric
Promo_Code	Promo_Code	A specific code used for promotional offers or tracking.	dimension
Promocode	Promocode	A specific code used for promotional offers, discounts, or tracking referrals.	dimension
Promotional_Method	Promotional_Method	The method used for promotion (e.g., social media, email).	dimension
Propertyid	Propertyid	A unique identifier for a media property.	dimension
Quantity	Quantity	The amount of product sold as a result of partner-driven actions.	dimension
ROAS	ROAS	Return On Ad Spend, a metric used to evaluate the effectiveness of an advertising campaign by dividing the revenue generated by the cost of the advertising.	dimension
ROI	ROI	Return on Investment: A metric indicating the profitability of an investment.	dimension
RR	RR	Reversal Rate: The percentage of actions or transactions that were reversed or invalidated.	dimension
Rate	Rate	The percentage rate determined by the total revenue and action costs.	metric
RawClicks	RawClicks	The unfiltered, raw count of clicks before any deduplication or fraud detection.	dimension
RawImpressions	RawImpressions	The total number of raw or unfiltered ad impressions.	dimension
Raw_Clicks	Raw_Clicks		dimension
Raw_Impressions	Raw_Impressions	The total number of raw or unfiltered ad impressions.	dimension
Rebate	Rebate	The rebate amount associated with a transaction.	dimension
Records	Records	The total number of individual data entries or rows returned in a report.	metric
RefUrl	RefUrl	The referring URL from which a consumer originated.	dimension
Referral_Date	Referral_Date	The date when the customer was initially referred to generate the action.	dimension
Referral_Type	Referral_Type	The type of referral that led to an action or conversion.	dimension
ReferringDate	ReferringDate	The date on which the customer was initially referred to generate the action.	dimension
ReferringURL	ReferringURL	The full URL of the page that referred the user to the current page.	dimension
Referring_URL	Referring_URL	The URL of the webpage that directed the user to the current page or action.	dimension
Referringdomain	Referringdomain	The domain from which the referral originated.	dimension
Referringtype	Referringtype	The type of referral, indicating how the customer was referred.	dimension
Region	Region	The geographical region where the action or customer originated.	dimension
Revenue	Revenue	The total monetary value generated from sales or actions.	metric
ReversedActionCost	ReversedActionCost	The cost associated with actions that have been reversed or invalidated.	dimension
ReversedActions	ReversedActions	The number of actions that have been reversed or invalidated.	dimension
ReversedLeadCost	ReversedLeadCost	The cost associated with leads that have been reversed or invalidated.	dimension
ReversedLeads	ReversedLeads	The number of leads that have been reversed or invalidated.	dimension
ReversedRevenue	ReversedRevenue	The revenue from transactions or actions that have been reversed or invalidated.	dimension
ReversedSaleCost	ReversedSaleCost	The cost associated with sales that have been reversed or invalidated.	dimension
ReversedSales	ReversedSales	The number of sales that have been reversed or invalidated.	dimension
Reversed_Call_Earnings	Reversed_Call_Earnings	Earnings from call actions that have been reversed or invalidated.	metric
Reversed_Call_Sale_Amount	Reversed_Call_Sale_Amount	The sales amount from call actions that have been reversed or invalidated.	metric
Reversed_Calls	Reversed_Calls	The number of call actions that have been reversed or invalidated.	metric
Reversed_Lead_Payout	Reversed_Lead_Payout	The payout amount for leads that have been reversed or invalidated.	dimension
Reversed_Lead_Sale_Amount	Reversed_Lead_Sale_Amount	The sales amount from lead actions that have been reversed or invalidated.	metric
Reversed_Leads	Reversed_Leads	The number of leads that have been reversed or invalidated.	dimension
Reversed_Mobile_Install_Earnings	Reversed_Mobile_Install_Earnings	Earnings from mobile install actions that have been reversed or invalidated.	metric
Reversed_Mobile_Install_Sale_Amount	Reversed_Mobile_Install_Sale_Amount	The sales amount from mobile install actions that have been reversed or invalidated.	metric
Reversed_Mobile_Installs	Reversed_Mobile_Installs	The number of mobile install actions that have been reversed or invalidated.	metric
Reversed_Other_Mobile_Actions	Reversed_Other_Mobile_Actions	The number of other mobile actions that have been reversed or invalidated.	metric
Reversed_Other_Mobile_Earnings	Reversed_Other_Mobile_Earnings	Earnings from other mobile actions that have been reversed or invalidated.	metric
Reversed_Other_Mobile_Sale_Amount	Reversed_Other_Mobile_Sale_Amount	The sales amount from other mobile actions that have been reversed or invalidated.	metric
Reversed_Revenue	Reversed_Revenue	The revenue from transactions or actions that have been reversed or invalidated.	dimension
Reversed_Sale_Payout	Reversed_Sale_Payout	The payout amount for sales that have been reversed or invalidated.	dimension
Reversed_Sales	Reversed_Sales	The number of sales that have been reversed or invalidated.	dimension
RulesROI	RulesROI	The Return on Investment (ROI) determined by specific program rules. This is derived from ‘Return on Investment (ROI)’ which represents Revenue divided by Total Business Cost.	dimension
SKU	SKU	The Stock Keeping Unit for an item.	dimension
SKUs	SKUs	Stock Keeping Units: Identifiers for individual products.	dimension
SaleAmount	SaleAmount	The total monetary amount of a sale.	metric
SaleCPA	SaleCPA	Cost Per Sale: The average cost incurred for each completed sale.	dimension
SaleCR	SaleCR	Sale Conversion Rate: The percentage of clicks or actions that result in a sale.	dimension
SaleCost	SaleCost	The total cost associated with sales.	dimension
SaleRR	SaleRR	Sale Reversal Rate: The percentage of sales that were reversed or invalidated.	dimension
SaleRevenue	SaleRevenue	The total revenue generated from sales.	dimension
Sale_Amount	Sale_Amount	The total monetary amount of a sale.	metric
Sale_CPA	Sale_CPA	Cost Per Sale: The average cost incurred for each completed sale.	dimension
Sale_CR	Sale_CR	Sale Conversion Rate: The percentage of clicks or actions that result in a sale.	dimension
Sale_Cost	Sale_Cost	The total cost associated with sales.	dimension
Sale_EPA	Sale_EPA	Earnings Per Action for sales: The average earnings for each sale action.	dimension
Sale_EPC	Sale_EPC	Earnings Per Click for sales: The average earnings for each click leading to a sale.	metric
Sale_RR	Sale_RR	Sale Reversal Rate: The percentage of sales that were reversed or invalidated.	metric
Sale_Revenue	Sale_Revenue	The total revenue generated from sales.	dimension
Sales	Sales	The total number of sales completed.	dimension
Sales_Sales_Amount	Sales_Sales_Amount	The total monetary amount of all sales.	metric
Sends	Sends		dimension
SharedId	SharedId	The Shared ID, if used for this action.	dimension
Shared_Id	Shared_Id	The Shared ID, if used for this action.	dimension
State	State	The geographical state or province where the action or customer originated.	dimension
Status	Status	The current status of an action, campaign, or entity (e.g., pending, approved, reversed).	dimension
StatusDetail	StatusDetail	Detailed information about the status of an action or submission.	dimension
SubId1	SubId1	The first sub-identifier used for granular tracking by partners.	dimension
SubId2	SubId2	The second sub-identifier used for granular tracking by partners.	dimension
SubId3	SubId3	The third sub-identifier used for granular tracking by partners.	dimension
Sub_Channel	Sub_Channel	A more granular classification within a primary marketing channel.	dimension
Subcategory	Subcategory	The subcategory to which a product or item belongs.	dimension
SubmitDate	SubmitDate	The date when an API submission was submitted.	dimension
Tax	Tax	Tax incurred indirectly on goods and services.	dimension
TemplateTermName	TemplateTermName	The name of the template term applied to a contract or deal, which outlines specific conditions and payouts.	dimension
Time	Time	The specific time an action or event occurred.	dimension
TimesImpressionsViewed	TimesImpressionsViewed	The total count of how many times ads were displayed to users. This relates to ‘Impressions’ (the number of audience members that viewed content) and ‘Raw Impressions’ (the total number of times the ad was displayed on a user’s screen).	dimension
TotalBusinessCost	TotalBusinessCost	The sum of the total cost of goods and other total costs associated with the business.	dimension
TotalClicks	TotalClicks	The grand total number of clicks recorded.	dimension
TotalCost	TotalCost	The overall total cost across all tracked activities.	metric
TotalPendingPayout	TotalPendingPayout		metric
Total_Business_Cost	Total_Business_Cost		dimension
Total_Cost	Total_Cost	The overall total cost across all tracked activities.	metric
Txn_Type	Txn_Type	The type of financial transaction (e.g., sale, refund, commission) posted to an account.	dimension
Type	Type	The type or category of an action or event, such as a sale or lead.	dimension
Url	Url	The URL a consumer came from.	dimension
User_Agent	User_Agent	The user agent string from the client’s browser or device, providing information about the operating system and browser.	dimension
VAT	VAT	Value Added Tax incurred indirectly on goods and services.	metric
Version	Version	The version identifier of the API or report schema used.	dimension
ViewableImpressions	ViewableImpressions	The number of ad impressions that were actually viewable by users according to industry standards.	metric
Year	Year	The year in which an event or action occurred.	metric
account_id	account_id	A unique identifier for an account within the Impact platform.	dimension
account_name	account_name	The name of the account (advertiser or media partner).	dimension
action_batch_date	action_batch_date	The date when a batch of actions was processed or recorded.	dimension
activation_date	activation_date	The date when a campaign, deal, or account was activated.	dimension
actual_clearing_date	actual_clearing_date	The actual date on which a payment or action was cleared.	dimension
ad_campaign	ad_campaign	The name or identifier of the advertisement campaign.	dimension
ad_campaign_group	ad_campaign_group	A grouping of related advertising campaigns for organizational and reporting purposes.	dimension
ad_description	ad_description	A textual description of the advertisement.	dimension
ad_end_date	ad_end_date	The end date of an advertisement or campaign.	dimension
ad_group	ad_group	The name or identifier of the ad group within a campaign.	dimension
ad_id	ad_id	A unique identifier for an advertisement.	dimension
ad_name	ad_name	The name or title of an advertisement.	dimension
ad_start_date	ad_start_date	The start date of an advertisement or campaign.	dimension
ad_target_publisher	ad_target_publisher	The specific publisher or media partner targeted by an advertisement.	dimension
ad_target_publisher_group	ad_target_publisher_group	A group or category of publishers targeted by an advertisement.	dimension
ad_target_publisher_group_ids	ad_target_publisher_group_ids	Identifiers for groups of publishers targeted by the advertisement.	dimension
ad_target_publisher_ids	ad_target_publisher_ids	Identifiers for specific publishers targeted by the advertisement.	dimension
ad_type	ad_type	The category or format of the advertisement (e.g., banner, text, video).	dimension
adgroup_id	adgroup_id	A unique identifier for an ad group within an advertising campaign.	dimension
adv_cust_city	adv_cust_city	The city of the customer that generated the action.	dimension
adv_cust_country	adv_cust_country	The country of the customer that generated the action.	dimension
adv_cust_region	adv_cust_region	The geographical region of the customer that generated the action.	dimension
adv_cust_status	adv_cust_status	The status of the customer who generated an action.	dimension
allow_deeplinking	allow_deeplinking	Indicates whether deep linking is enabled for the advertisement, allowing direct links to specific content within an app.	dimension
banner_size	banner_size	The dimensions (width x height) of a banner advertisement.	dimension
batch_id	batch_id	A unique identifier for a batch of records or actions.	dimension
begin_balance	begin_balance	The starting financial balance of an account for a specified period, often found in financial reports like ‘Account Balance History’.	metric
business_model	business_model	The business model associated with a partner or advertiser.	dimension
campaign_id	campaign_id	A unique identifier for an advertising or partnership campaign.	dimension
campaign_status	campaign_status	The current operational state of a campaign, such as active, paused, or completed.	dimension
catalog_category	catalog_category	The primary category from the product catalog associated with an item.	dimension
catalog_subcategory	catalog_subcategory	The secondary categorization for a product from the catalog.	dimension
click_cost	click_cost	The cost incurred for a single click.	metric
click_id	click_id	A unique identifier for a click event.	dimension
client_os_name	client_os_name	The operating system of the client’s device on which a click or action was performed.	dimension
company_phone	company_phone		metric
contact_name	contact_name	The full name of a contact person.	dimension
country_name	country_name	The name of the country where the action or customer originated.	dimension
create_date	create_date	The date when an action or record was initially created or tracked.	dimension
currency_exch_rate	currency_exch_rate	The currency exchange rate applied for conversions between different currencies.	dimension
date_	date_	The specific date associated with the data record.	dimension
date_display	date_display	The date formatted for display purposes.	dimension
date_expired	date_expired	The expiration date for an offer, campaign, or contract.	dimension
date_joined	date_joined	The date when a partner or entity joined the platform or a program.	dimension
date_sort	date_sort	The date value used for sorting records.	dimension
deal_category	deal_category	The category to which a deal belongs.	dimension
deal_description	deal_description	A textual description of the deal or offer.	dimension
deal_discount_amount	deal_discount_amount	The fixed monetary discount amount offered in a deal.	dimension
deal_discount_end_percent	deal_discount_end_percent	The ending percentage of a discount range for a deal.	dimension
deal_discount_maximum_percent	deal_discount_maximum_percent	The maximum percentage discount offered in a deal.	dimension
deal_discount_percent	deal_discount_percent	The percentage discount offered in a deal.	dimension
deal_discount_start_percent	deal_discount_start_percent	The starting percentage of a discount range for a deal.	dimension
deal_discount_type	deal_discount_type	The type of discount offered in a deal (e.g., percentage, fixed amount).	dimension
deal_end_date	deal_end_date	The date when the deal or offer expires.	dimension
deal_gift	deal_gift	Description of any gift offered as part of the deal.	dimension
deal_maximum_savings_amount	deal_maximum_savings_amount	The maximum monetary savings a customer can achieve with the deal.	dimension
deal_minimum_purchase_amount	deal_minimum_purchase_amount	The minimum purchase amount required to qualify for the deal.	dimension
deal_name	deal_name	The name or title of the deal or offer.	dimension
deal_product	deal_product	The product or service associated with the deal.	dimension
deal_promocode	deal_promocode	The promotional code associated with the deal.	dimension
deal_rebate	deal_rebate	Description of any rebate offered as part of the deal.	dimension
deal_scope	deal_scope	The applicability or scope of the deal (e.g., sitewide, specific products).	dimension
deal_start_date	deal_start_date	The date when the deal or offer becomes active.	dimension
deal_target_publisher	deal_target_publisher	The specific publisher or media partner involved in a particular deal or partnership agreement.	dimension
deal_target_publisher_group	deal_target_publisher_group	A group or category of publishers involved in a particular deal or partnership agreement.	dimension
deal_target_publisher_group_ids	deal_target_publisher_group_ids	Identifiers for groups of publishers targeted by the deal.	dimension
deal_target_publisher_ids	deal_target_publisher_ids	Identifiers for specific publishers targeted by the deal.	dimension
deal_type	deal_type	The classification or type of deal (e.g., coupon, sale, free shipping).	dimension
delivery_type	delivery_type		dimension
device_type	device_type	The categorization of the device type (e.g., mobile, desktop, tablet).	dimension
end_balance	end_balance	The closing financial balance of an account for a specified period, often found in financial reports like ‘Account Balance History’.	metric
expiration_date	expiration_date	The date when an item or offer expires.	dimension
gross_action_cost	gross_action_cost	The total cost associated with an action before any deductions or adjustments.	dimension
gross_revenue	gross_revenue	The total revenue generated before any deductions or adjustments.	dimension
group_name	group_name	The name of a partner group or campaign group.	dimension
insertion_order	insertion_order	The identifier for an insertion order, a contract between an advertiser and a publisher.	dimension
invoice_date	invoice_date	The date an invoice was issued. The API supports listing and retrieving invoices.	dimension
is_test	is_test	A flag indicating if the data or action is part of a test. The API documentation mentions ‘Partner Test Accounts for Brands’ [2] and ‘Create Test Actions For Partners’ [2].	metric
item_brand	item_brand		dimension
join_date	join_date	The date when a partner or entity joined the platform. This is similar to ‘Date Joined’ which filters data by when it was created.	dimension
landing_page	landing_page	The URL of the webpage where users land after clicking an ad or link.	dimension
landing_page_url	landing_page_url	The URL of the landing page where a user was directed.	dimension
location_id	location_id	The unique identifier of the location from where the customer generated the action.	dimension
location_name	location_name	The name of the location from where the customer generated the action.	dimension
location_type	location_type	The type or kind of location from where the customer generated the action.	dimension
locking_date	locking_date	The date when an action or record was locked for processing.	dimension
media_count	media_count		metric
media_id	media_id	A unique identifier for a piece of media or creative.	dimension
media_partner	media_partner	An entity, such as an influencer or affiliate, that promotes products or services and earns commissions.	dimension
media_partner_id	media_partner_id	A unique identifier for a media partner.	dimension
media_property_id	media_property_id	A unique identifier for a media property, such as a website or app.	dimension
media_property_name_current	media_property_name_current	The name of the partner web property currently associated with the click.	dimension
media_property_name_historic	media_property_name_historic	The name of the previous partner web property associated with the click.	dimension
media_property_type_current	media_property_type_current	The type of partner web property currently associated with the click (e.g., Website, Social).	dimension
media_property_type_historic	media_property_type_historic	The previous type of partner web property associated with the click (e.g., Website, Social).	dimension
mobile_app_landingpages	mobile_app_landingpages	A list of landing page URLs specific to mobile applications.	dimension
mp_id	mp_id	A unique identifier for a Media Partner.	dimension
mp_name	mp_name	The name of the media partner.	dimension
original_currency_sale_amount	original_currency_sale_amount	The sale amount in its original currency before any conversions.	dimension
original_payout	original_payout	The original payout amount earned from driving or participating in an action.	dimension
original_sale_amount	original_sale_amount	The total sale amount before any adjustments or currency conversions.	dimension
partner_group	partner_group	The group(s) in which the partner (publisher) is listed.	dimension
partner_group_id	partner_group_id	A unique identifier for a partner group.	dimension
partner_group_name	partner_group_name	The name of the partner group to which a partner belongs.	dimension
partner_id	partner_id	A unique identifier for a media partner or affiliate.	dimension
payment_type	payment_type	How the customer paid for their order.	dimension
posting_date	posting_date	The date and time when an action was recorded.	dimension
product_category	product_category	The category to which a product belongs.	dimension
promotional_area	promotional_area		dimension
property_name	property_name	The name of a media property.	dimension
property_type	property_type	The classification or type of a media property.	dimension
publisher_id	publisher_id	A unique identifier for a publisher (also known as a media partner).	dimension
publisher_name	publisher_name	The name of the publisher (also known as a media partner).	dimension
ref_ad_placement	ref_ad_placement	The location where the referring ad was hosted when it referred a customer.	dimension
ref_ad_position	ref_ad_position	The type of screen on which the referring ad was placed when it referred a customer.	dimension
ref_ad_rank	ref_ad_rank	The ranking of the referring ad on search engine results pages.	dimension
ref_landingpage_url	ref_landingpage_url	The URL of the landing page associated with the referral.	dimension
ref_media_business_region	ref_media_business_region	The geographical region in which the business that referred the customer operates.	dimension
ref_media_line_of_business	ref_media_line_of_business	The product grouping classification of the referring partner, if passed during a conversion.	dimension
ref_media_property	ref_media_property	The media property (e.g., website, app) that generated the referral.	dimension
ref_redirect_rule_id	ref_redirect_rule_id	The unique identifier of the blocking or redirect rule that affected the customer’s referral journey.	dimension
ref_type_display	ref_type_display	The display name for the referral type.	dimension
ref_unique_id	ref_unique_id	The unique identifier for a customer referral.	dimension
ref_url	ref_url	The URL from which the user was referred.	dimension
referral_traffic_source	referral_traffic_source	The referring ad that generated the traffic for the click action.	dimension
referral_traffic_type	referral_traffic_type	The specific type or kind of traffic that generated the click action.	dimension
scheduled_clearing_date	scheduled_clearing_date	The planned date for a payment or action to be cleared.	dimension
site_category	site_category	The category or type of site that referred the customer.	dimension
start_date	start_date	The start date of a campaign, report, or event.	dimension
status_detail	status_detail	Additional details regarding the status of a record or action.	dimension
sub_account	sub_account	An identifier for a specific sub-account or child account under a primary account, used for campaign filtering.	dimension
sum_cost	sum_cost	The aggregated total cost associated with an action or campaign.	metric
traffic_cat	traffic_cat	A classification or category for the type of traffic that generated a click action.	dimension
traffic_category	traffic_category	A classification or category for the type of traffic that generated a click action.	dimension
txn_id	txn_id	A unique transaction identifier for an action.	dimension