impact.com: Most-used fields#
The table below gives information about most-used fields that you can import from impact.com. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
AOV |
AOV |
dimension |
ATId |
ATId |
metric |
AT_Id |
AT_Id |
dimension |
ActionCost |
ActionCost |
metric |
ActionDate |
ActionDate |
dimension |
ActionTracker |
ActionTracker |
dimension |
Action_Cost |
Action_Cost |
metric |
Action_Date |
Action_Date |
dimension |
Action_Id |
Action_Id |
dimension |
Action_Tracker |
Action_Tracker |
dimension |
Actionid |
Actionid |
dimension |
Actions |
Actions |
metric |
ActionsConfirmed |
ActionsConfirmed |
dimension |
ActionsCost |
ActionsCost |
metric |
ActionsOpen |
ActionsOpen |
dimension |
Actiontrackerid |
Actiontrackerid |
metric |
Actiontrackername |
Actiontrackername |
dimension |
Ad |
Ad |
dimension |
AdCampaign |
AdCampaign |
dimension |
AdPlacement |
AdPlacement |
dimension |
AdType |
AdType |
dimension |
Adid |
Adid |
metric |
Advertiserid |
Advertiserid |
metric |
Advertising Platform |
Advertising Platform |
dimension |
Amount |
Amount |
metric |
AttributedConversions |
AttributedConversions |
metric |
AttributedRevenue |
AttributedRevenue |
metric |
BatchDate |
BatchDate |
dimension |
BatchId |
BatchId |
dimension |
BatchType |
BatchType |
dimension |
Bonus_Cost |
Bonus_Cost |
metric |
CPA |
CPA |
dimension |
CPC |
CPC |
metric |
CPCCost |
CPCCost |
metric |
CPC_Cost |
CPC_Cost |
metric |
CR |
CR |
dimension |
CTR |
CTR |
dimension |
CallCost |
CallCost |
dimension |
CallRevenue |
CallRevenue |
dimension |
Call_CR |
Call_CR |
metric |
Call_Cost |
Call_Cost |
dimension |
Call_EPA |
Call_EPA |
dimension |
Call_EPC |
Call_EPC |
metric |
Call_RR |
Call_RR |
dimension |
Call_Revenue |
Call_Revenue |
dimension |
Call_Sale_Amount |
Call_Sale_Amount |
metric |
Callerid |
Callerid |
dimension |
Calls |
Calls |
metric |
Campaign |
Campaign |
dimension |
Campaignid |
Campaignid |
metric |
Campaignname |
Campaignname |
dimension |
CartCurrency |
CartCurrency |
dimension |
CatalogCategory |
CatalogCategory |
dimension |
CatalogSubcategory |
CatalogSubcategory |
dimension |
Category |
Category |
dimension |
CategoryList |
CategoryList |
dimension |
Category_List |
Category_List |
dimension |
Cell |
Cell |
metric |
Changeinamount |
Changeinamount |
metric |
Changeinpayout |
Changeinpayout |
metric |
Channel |
Channel |
dimension |
City |
City |
dimension |
Cleareddate |
Cleareddate |
dimension |
ClickCost |
ClickCost |
metric |
Click_Date |
Click_Date |
dimension |
Clicks |
Clicks |
metric |
ClientCost |
ClientCost |
metric |
Client_Cost |
Client_Cost |
metric |
Company_URL |
Company_URL |
dimension |
ConversionCity |
ConversionCity |
dimension |
ConversionCountry |
ConversionCountry |
dimension |
ConversionDate |
ConversionDate |
dimension |
ConversionPosition |
ConversionPosition |
metric |
ConversionRegion |
ConversionRegion |
dimension |
Conversion_Country |
Conversion_Country |
dimension |
ConvertedCalls |
ConvertedCalls |
dimension |
Converted_Calls |
Converted_Calls |
dimension |
Cost |
Cost |
metric |
Country |
Country |
dimension |
CpcPayable |
CpcPayable |
metric |
Creationdate |
Creationdate |
dimension |
Creative_URL |
Creative_URL |
dimension |
CustomerId |
CustomerId |
metric |
Customer_Id |
Customer_Id |
dimension |
Customer_Status |
Customer_Status |
dimension |
Customerarea |
Customerarea |
dimension |
Customercity |
Customercity |
dimension |
Customercountry |
Customercountry |
dimension |
Customerpostcode |
Customerpostcode |
dimension |
Customerregion |
Customerregion |
dimension |
Customerstatus |
Customerstatus |
dimension |
Date |
Date |
dimension |
Date10 |
Date10 |
dimension |
Date3 |
Date3 |
dimension |
Date4 |
Date4 |
dimension |
Date5 |
Date5 |
dimension |
Date6 |
Date6 |
dimension |
Date7 |
Date7 |
dimension |
Date8 |
Date8 |
dimension |
Date9 |
Date9 |
dimension |
Description |
Description |
dimension |
Device |
Device |
dimension |
DeviceType |
DeviceType |
dimension |
Discount |
Discount |
dimension |
DiscountRate |
DiscountRate |
dimension |
Discount_Rate |
Discount_Rate |
dimension |
DownloadCost |
DownloadCost |
dimension |
Download_Cost |
Download_Cost |
dimension |
Downloads |
Downloads |
dimension |
EPA |
EPA |
dimension |
EPC |
EPC |
metric |
Earnings |
Earnings |
metric |
dimension |
||
EventCity |
EventCity |
dimension |
EventCountry |
EventCountry |
dimension |
EventDate |
EventDate |
dimension |
EventId |
EventId |
dimension |
EventRegion |
EventRegion |
dimension |
EventType |
EventType |
dimension |
FileSubmissionId |
FileSubmissionId |
dimension |
GeoLocation |
GeoLocation |
dimension |
Geo_Location |
Geo_Location |
dimension |
GoodsCost |
GoodsCost |
dimension |
Goods_Cost |
Goods_Cost |
dimension |
Grossactioncost |
Grossactioncost |
dimension |
Grossactions |
Grossactions |
dimension |
Grossrevenue |
Grossrevenue |
dimension |
IO |
IO |
dimension |
IO_ID |
IO_ID |
dimension |
Id |
Id |
dimension |
ImportedClicks |
ImportedClicks |
dimension |
ImportedCost |
ImportedCost |
dimension |
ImportedImpressions |
ImportedImpressions |
dimension |
Impressions |
Impressions |
metric |
Imps |
Imps |
metric |
InstallCost |
InstallCost |
dimension |
Installs |
Installs |
dimension |
Intendedpayout |
Intendedpayout |
metric |
Ipaddr |
Ipaddr |
dimension |
Ipaddress |
Ipaddress |
dimension |
Items |
Items |
dimension |
Keyword |
Keyword |
dimension |
Labels |
Labels |
dimension |
LandingPageUrl |
LandingPageUrl |
dimension |
Language |
Language |
dimension |
LeadCPA |
LeadCPA |
dimension |
LeadCR |
LeadCR |
dimension |
LeadCost |
LeadCost |
dimension |
LeadRR |
LeadRR |
dimension |
Lead_CPA |
Lead_CPA |
dimension |
Lead_CR |
Lead_CR |
dimension |
Lead_Cost |
Lead_Cost |
dimension |
Lead_EPA |
Lead_EPA |
dimension |
Lead_EPC |
Lead_EPC |
metric |
Lead_RR |
Lead_RR |
metric |
Lead_Sale_Amount |
Lead_Sale_Amount |
metric |
Leads |
Leads |
dimension |
Lockedstatus |
Lockedstatus |
dimension |
Lockingdate |
Lockingdate |
dimension |
MPId |
MPId |
metric |
Manufacturer |
Manufacturer |
dimension |
Margin |
Margin |
dimension |
MatchType |
MatchType |
dimension |
MediaPartner |
MediaPartner |
dimension |
Mediapartnerid |
Mediapartnerid |
metric |
Mediatype |
Mediatype |
dimension |
MobileInstallRevenue |
MobileInstallRevenue |
dimension |
Mobile_Install_CR |
Mobile_Install_CR |
metric |
Mobile_Install_Cost |
Mobile_Install_Cost |
dimension |
Mobile_Install_EPA |
Mobile_Install_EPA |
dimension |
Mobile_Install_EPC |
Mobile_Install_EPC |
metric |
Mobile_Install_RR |
Mobile_Install_RR |
dimension |
Mobile_Install_Revenue |
Mobile_Install_Revenue |
dimension |
Mobile_Installs |
Mobile_Installs |
dimension |
Mobile_Installs_Sale_Amount |
Mobile_Installs_Sale_Amount |
metric |
ModificationReason |
ModificationReason |
dimension |
Modificationdate |
Modificationdate |
dimension |
Month |
Month |
dimension |
Mp |
Mp |
dimension |
Mps |
Mps |
dimension |
Network |
Network |
metric |
Notes |
Notes |
dimension |
OID |
OID |
dimension |
OS |
OS |
dimension |
Opens |
Opens |
dimension |
Orders |
Orders |
metric |
OriginalCurrency |
OriginalCurrency |
dimension |
OriginalRevenue |
OriginalRevenue |
dimension |
Original_Currency |
Original_Currency |
dimension |
OtherCost |
OtherCost |
metric |
OtherMobileActions |
OtherMobileActions |
dimension |
OtherMobileCost |
OtherMobileCost |
dimension |
OtherMobileRevenue |
OtherMobileRevenue |
dimension |
Other_Actions |
Other_Actions |
dimension |
Other_Cost |
Other_Cost |
metric |
Other_Mobile_Actions |
Other_Mobile_Actions |
dimension |
Other_Mobile_CR |
Other_Mobile_CR |
metric |
Other_Mobile_Cost |
Other_Mobile_Cost |
dimension |
Other_Mobile_EPA |
Other_Mobile_EPA |
metric |
Other_Mobile_EPC |
Other_Mobile_EPC |
metric |
Other_Mobile_RR |
Other_Mobile_RR |
metric |
Other_Mobile_Revenue |
Other_Mobile_Revenue |
dimension |
Other_Mobile_Sale_Amount |
Other_Mobile_Sale_Amount |
metric |
Partner |
Partner |
dimension |
Partner_Id |
Partner_Id |
dimension |
Payout |
Payout |
metric |
PerfActions |
PerfActions |
metric |
PerfCR |
PerfCR |
dimension |
PerfROI |
PerfROI |
dimension |
Platform |
Platform |
dimension |
Position |
Position |
metric |
PositionType |
PositionType |
dimension |
PostalCode |
PostalCode |
dimension |
Postcode |
Postcode |
dimension |
Product |
Product |
dimension |
ProductCategory |
ProductCategory |
dimension |
Product_CartAmount |
Product_CartAmount |
metric |
PromoCode |
PromoCode |
dimension |
Promo_Code |
Promo_Code |
dimension |
Promotional_Method |
Promotional_Method |
dimension |
Propertyid |
Propertyid |
dimension |
Quantity |
Quantity |
dimension |
ROAS |
ROAS |
dimension |
ROI |
ROI |
dimension |
RR |
RR |
dimension |
RawClicks |
RawClicks |
dimension |
RawImpressions |
RawImpressions |
dimension |
Raw_Clicks |
Raw_Clicks |
dimension |
Raw_Impressions |
Raw_Impressions |
dimension |
Rebate |
Rebate |
dimension |
Records |
Records |
metric |
RefUrl |
RefUrl |
dimension |
Referral_Date |
Referral_Date |
dimension |
Referral_Type |
Referral_Type |
dimension |
ReferringDate |
ReferringDate |
dimension |
ReferringURL |
ReferringURL |
dimension |
Referring_URL |
Referring_URL |
dimension |
Referringdomain |
Referringdomain |
dimension |
Referringtype |
Referringtype |
dimension |
Region |
Region |
dimension |
Revenue |
Revenue |
metric |
ReversedActionCost |
ReversedActionCost |
dimension |
ReversedActions |
ReversedActions |
dimension |
ReversedLeadCost |
ReversedLeadCost |
dimension |
ReversedLeads |
ReversedLeads |
dimension |
ReversedRevenue |
ReversedRevenue |
dimension |
ReversedSaleCost |
ReversedSaleCost |
dimension |
ReversedSales |
ReversedSales |
dimension |
Reversed_Call_Earnings |
Reversed_Call_Earnings |
metric |
Reversed_Call_Sale_Amount |
Reversed_Call_Sale_Amount |
metric |
Reversed_Calls |
Reversed_Calls |
metric |
Reversed_Lead_Payout |
Reversed_Lead_Payout |
dimension |
Reversed_Lead_Sale_Amount |
Reversed_Lead_Sale_Amount |
metric |
Reversed_Leads |
Reversed_Leads |
dimension |
Reversed_Mobile_Install_Earnings |
Reversed_Mobile_Install_Earnings |
metric |
Reversed_Mobile_Install_Sale_Amount |
Reversed_Mobile_Install_Sale_Amount |
metric |
Reversed_Mobile_Installs |
Reversed_Mobile_Installs |
metric |
Reversed_Other_Mobile_Actions |
Reversed_Other_Mobile_Actions |
metric |
Reversed_Other_Mobile_Earnings |
Reversed_Other_Mobile_Earnings |
metric |
Reversed_Other_Mobile_Sale_Amount |
Reversed_Other_Mobile_Sale_Amount |
metric |
Reversed_Revenue |
Reversed_Revenue |
dimension |
Reversed_Sale_Payout |
Reversed_Sale_Payout |
dimension |
Reversed_Sales |
Reversed_Sales |
dimension |
SKU |
SKU |
dimension |
SKUs |
SKUs |
dimension |
SaleAmount |
SaleAmount |
metric |
SaleCPA |
SaleCPA |
dimension |
SaleCR |
SaleCR |
dimension |
SaleCost |
SaleCost |
dimension |
SaleRR |
SaleRR |
dimension |
SaleRevenue |
SaleRevenue |
dimension |
Sale_CPA |
Sale_CPA |
dimension |
Sale_CR |
Sale_CR |
dimension |
Sale_Cost |
Sale_Cost |
dimension |
Sale_EPA |
Sale_EPA |
dimension |
Sale_EPC |
Sale_EPC |
metric |
Sale_RR |
Sale_RR |
metric |
Sale_Revenue |
Sale_Revenue |
dimension |
Sales |
Sales |
dimension |
Sales_Sales_Amount |
Sales_Sales_Amount |
metric |
SharedId |
SharedId |
dimension |
Shared_Id |
Shared_Id |
dimension |
State |
State |
dimension |
Status |
Status |
dimension |
StatusDetail |
StatusDetail |
dimension |
SubId1 |
SubId1 |
dimension |
SubId2 |
SubId2 |
dimension |
SubId3 |
SubId3 |
dimension |
Sub_Channel |
Sub_Channel |
dimension |
Subcategory |
Subcategory |
dimension |
SubmitDate |
SubmitDate |
dimension |
Tax |
Tax |
dimension |
TemplateTermName |
TemplateTermName |
dimension |
Time |
Time |
dimension |
TimesImpressionsViewed |
TimesImpressionsViewed |
dimension |
TotalBusinessCost |
TotalBusinessCost |
dimension |
TotalClicks |
TotalClicks |
dimension |
TotalCost |
TotalCost |
metric |
Total_Business_Cost |
Total_Business_Cost |
dimension |
Total_Cost |
Total_Cost |
metric |
Txn_Type |
Txn_Type |
dimension |
Type |
Type |
dimension |
Url |
Url |
dimension |
User_Agent |
User_Agent |
dimension |
VAT |
VAT |
metric |
Version |
Version |
dimension |
ViewableImpressions |
ViewableImpressions |
metric |
Year |
Year |
metric |
account_id |
account_id |
dimension |
account_name |
account_name |
dimension |
action_batch_date |
action_batch_date |
dimension |
activation_date |
activation_date |
dimension |
actual_clearing_date |
actual_clearing_date |
dimension |
ad_campaign |
ad_campaign |
dimension |
ad_campaign_group |
ad_campaign_group |
dimension |
ad_description |
ad_description |
dimension |
ad_end_date |
ad_end_date |
dimension |
ad_group |
ad_group |
dimension |
ad_id |
ad_id |
dimension |
ad_name |
ad_name |
dimension |
ad_start_date |
ad_start_date |
dimension |
ad_target_publisher |
ad_target_publisher |
dimension |
ad_target_publisher_group |
ad_target_publisher_group |
dimension |
ad_target_publisher_group_ids |
ad_target_publisher_group_ids |
dimension |
ad_target_publisher_ids |
ad_target_publisher_ids |
dimension |
ad_type |
ad_type |
dimension |
adgroup_id |
adgroup_id |
dimension |
adv_cust_status |
adv_cust_status |
dimension |
allow_deeplinking |
allow_deeplinking |
dimension |
banner_size |
banner_size |
dimension |
batch_id |
batch_id |
dimension |
business_model |
business_model |
dimension |
campaign_id |
campaign_id |
dimension |
campaign_name |
campaign_name |
dimension |
catalog_category |
catalog_category |
dimension |
catalog_subcategory |
catalog_subcategory |
dimension |
click_cost |
click_cost |
metric |
click_id |
click_id |
dimension |
client_os_name |
client_os_name |
dimension |
company_phone |
company_phone |
metric |
contact_name |
contact_name |
dimension |
country_name |
country_name |
dimension |
create_date |
create_date |
dimension |
currency_exch_rate |
currency_exch_rate |
dimension |
dimension |
||
date_display |
date_display |
dimension |
date_expired |
date_expired |
dimension |
date_joined |
date_joined |
dimension |
date_sort |
date_sort |
dimension |
deal_category |
deal_category |
dimension |
deal_description |
deal_description |
dimension |
deal_discount_amount |
deal_discount_amount |
metric |
deal_discount_end_percent |
deal_discount_end_percent |
metric |
deal_discount_maximum_percent |
deal_discount_maximum_percent |
metric |
deal_discount_percent |
deal_discount_percent |
metric |
deal_discount_start_percent |
deal_discount_start_percent |
metric |
deal_discount_type |
deal_discount_type |
dimension |
deal_end_date |
deal_end_date |
dimension |
deal_gift |
deal_gift |
dimension |
deal_maximum_savings_amount |
deal_maximum_savings_amount |
dimension |
deal_minimum_purchase_amount |
deal_minimum_purchase_amount |
metric |
deal_name |
deal_name |
dimension |
deal_product |
deal_product |
dimension |
deal_promocode |
deal_promocode |
dimension |
deal_rebate |
deal_rebate |
dimension |
deal_scope |
deal_scope |
dimension |
deal_start_date |
deal_start_date |
dimension |
deal_target_publisher |
deal_target_publisher |
dimension |
deal_target_publisher_group |
deal_target_publisher_group |
dimension |
deal_target_publisher_group_ids |
deal_target_publisher_group_ids |
dimension |
deal_target_publisher_ids |
deal_target_publisher_ids |
dimension |
deal_type |
deal_type |
dimension |
delivery_type |
delivery_type |
dimension |
device_type |
device_type |
dimension |
expiration_date |
expiration_date |
dimension |
gross_action_cost |
gross_action_cost |
dimension |
gross_revenue |
gross_revenue |
dimension |
group_name |
group_name |
dimension |
insertion_order |
insertion_order |
dimension |
is_test |
is_test |
metric |
item_brand |
item_brand |
dimension |
join_date |
join_date |
dimension |
landing_page |
landing_page |
dimension |
landing_page_url |
landing_page_url |
dimension |
location_id |
location_id |
dimension |
location_type |
location_type |
dimension |
locking_date |
locking_date |
dimension |
media_id |
media_id |
dimension |
media_partner |
media_partner |
dimension |
media_partner_id |
media_partner_id |
dimension |
media_property_id |
media_property_id |
dimension |
media_property_name_current |
media_property_name_current |
dimension |
media_property_name_historic |
media_property_name_historic |
dimension |
media_property_type_current |
media_property_type_current |
dimension |
media_property_type_historic |
media_property_type_historic |
dimension |
mobile_app_landingpages |
mobile_app_landingpages |
dimension |
mp_id |
mp_id |
dimension |
mp_name |
mp_name |
dimension |
original_currency_sale_amount |
original_currency_sale_amount |
dimension |
original_payout |
original_payout |
dimension |
original_sale_amount |
original_sale_amount |
dimension |
partner_group |
partner_group |
dimension |
partner_group_id |
partner_group_id |
dimension |
partner_group_name |
partner_group_name |
dimension |
payment_type |
payment_type |
dimension |
posting_date |
posting_date |
dimension |
product_category |
product_category |
dimension |
promotional_area |
promotional_area |
dimension |
property_name |
property_name |
dimension |
property_type |
property_type |
dimension |
publisher_id |
publisher_id |
dimension |
publisher_name |
publisher_name |
dimension |
ref_ad_placement |
ref_ad_placement |
dimension |
ref_ad_position |
ref_ad_position |
dimension |
ref_ad_rank |
ref_ad_rank |
dimension |
ref_landingpage_url |
ref_landingpage_url |
dimension |
ref_media_business_region |
ref_media_business_region |
dimension |
ref_media_line_of_business |
ref_media_line_of_business |
dimension |
ref_media_property |
ref_media_property |
dimension |
ref_redirect_rule_id |
ref_redirect_rule_id |
dimension |
ref_type_display |
ref_type_display |
dimension |
ref_unique_id |
ref_unique_id |
dimension |
ref_url |
ref_url |
dimension |
referral_traffic_source |
referral_traffic_source |
dimension |
referral_traffic_type |
referral_traffic_type |
dimension |
sale_amount |
sale_amount |
metric |
scheduled_clearing_date |
scheduled_clearing_date |
dimension |
site_category |
site_category |
dimension |
start_date |
start_date |
dimension |
status_detail |
status_detail |
dimension |
sum_cost |
sum_cost |
metric |
traffic_cat |
traffic_cat |
dimension |
traffic_category |
traffic_category |
dimension |
txn_id |
txn_id |
dimension |