impact.com: Most-used fields

The table below gives information about most-used fields that you can import from impact.com. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AOV	AOV	Average Order Value, representing the average amount of money spent per customer order.	dimension
ATId	ATId	An identifier for an Advertiser Tracking event or similar entity.	metric
AT_Id	AT_Id	An identifier for an Advertiser Tracking event or similar entity.	dimension
AVGImpressionDuration	AVGImpressionDuration		dimension
ActionCost	ActionCost	The cost associated with a specific action, such as a click, lead, or conversion event recorded within the impact.com platform.	dimension
ActionDate	ActionDate	The date when a specific action (e.g., sale, lead, registration) occurred.	dimension
ActionId	ActionId	A unique identifier for a recorded action.	dimension
ActionTracker	ActionTracker	A mechanism or system within the impact.com platform responsible for tracking and attributing user actions, such as conversions.	dimension
Action_Date	Action_Date	The date and time when a specific action or conversion event occurred.	dimension
Action_Id	Action_Id	A unique identifier assigned to a specific action or conversion event recorded by the platform.	dimension
Action_Tracker	Action_Tracker	A mechanism or system within the impact.com platform responsible for tracking and attributing user actions, such as conversions.	dimension
Actions	Actions	The total number of tracked actions or conversions initiated by partners.	metric
ActionsConfirmed	ActionsConfirmed	The total number of actions that have been confirmed or approved.	dimension
ActionsCost	ActionsCost	The total cost associated with all recorded actions.	metric
ActionsOpen	ActionsOpen	The total number of actions that are pending confirmation or review.	dimension
Activity	Activity	A general term for user interactions or events, potentially encompassing actions like clicks, engagements, or conversions.	dimension
Ad	Ad	The name or identifier of the specific advertisement that led to an action.	dimension
AdId	AdId	A unique identifier for an advertisement.	dimension
AdType	AdType	The type or format of the advertisement (e.g., banner, text, video).	dimension
Amount	Amount	A monetary value associated with a transaction or event.	metric
BatchDate	BatchDate	The date on which a batch process, such as a batch modification or reversal of conversion events, was initiated or completed.	dimension
Business	Business	Refers to the business or brand associated with the report data.	dimension
CPA	CPA	Cost Per Action, representing the cost incurred for each completed action.	dimension
CPC	CPC	Cost Per Click, the average cost for each click received.	metric
CPCCost	CPCCost	The total cost incurred from clicks.	metric
CR	CR	Conversion Rate, the percentage of users who complete a desired action.	dimension
CTR	CTR	Click-Through Rate, the ratio of users who click on a specific link to the total number of users who view a page, email, or advertisement.	dimension
CallCost	CallCost	The cost associated with calls generated through marketing efforts.	dimension
CallRevenue	CallRevenue	The revenue generated from calls attributed to marketing activities.	dimension
Calls	Calls	The total number of tracked calls. Impact.com can track call events.	metric
CatalogCategory	CatalogCategory	The category of a product within a product catalog, used for organizing and describing items.	dimension
CatalogSubcategory	CatalogSubcategory	A more granular subcategory of a product within a product catalog, providing further classification.	dimension
Category	Category	The primary classification or category of a product, service, or campaign.	dimension
CategoryList	CategoryList	A compilation or list of categories associated with products, campaigns, or other entities.	dimension
Category_List	Category_List	A compilation or list of categories associated with products, campaigns, or other entities.	dimension
Channel	Channel	The marketing channel through which an action or referral occurred (e.g., search, social, email, display).	dimension
City	City	The city associated with an event or user.	dimension
ClickCost	ClickCost	The total cost incurred from clicks on advertisements or links.	metric
Clicks	Clicks	The total number of clicks tracked.	metric
ClientCost	ClientCost	The cost incurred by the client (advertiser) for various marketing activities or campaigns.	metric
Client_Cost	Client_Cost	The cost incurred by the client (advertiser) for various marketing activities or campaigns.	dimension
Company_URL	Company_URL	The web address of the company or business.	dimension
Conversion_Country	Conversion_Country	The country where a conversion event took place.	dimension
ConvertedCalls	ConvertedCalls	The number of calls that resulted in a desired conversion.	dimension
Cost	Cost	The total monetary cost associated with a particular item or action.	metric
Country	Country	The country associated with an event or user.	dimension
CurrentAccountBalance	CurrentAccountBalance	The current monetary balance of an account within the impact.com platform.	metric
Customer_Id	Customer_Id	A unique identifier for a customer.	dimension
Customer_Status	Customer_Status	The status of a customer, such as new or returning, often used in reports like ‘New vs. Return Customer Report’.	dimension
Date	Date	The generic date of an event or record.	dimension
Description	Description	A textual description for an entity such as a campaign, offer, or partner account.	dimension
Device	Device	The type of device used by a customer during an interaction (e.g., desktop, mobile, tablet).	dimension
Discount	Discount	The total discount amount applied to transactions.	dimension
DiscountRate	DiscountRate	The percentage or rate of discount applied to an order or product.	dimension
Discount_Rate	Discount_Rate	The percentage or rate of discount applied to an order or product.	dimension
DownloadCost	DownloadCost	The cost associated with each download.	dimension
Downloads	Downloads	The total number of times content, applications, or other digital assets have been downloaded.	metric
Forwardbalance	Forwardbalance	The anticipated account balance considering future transactions or scheduled payouts.	metric
GeoLocation	GeoLocation	Geographical location data associated with an event or user.	dimension
Geo_Location	Geo_Location	Geographical location data associated with an event or user.	dimension
GoodsCost	GoodsCost	The total cost of products in the basket captured at conversion.	dimension
Grossactioncost	Grossactioncost	The total cost of actions before any deductions or adjustments.	dimension
Grossactions	Grossactions	The total number of actions recorded before any reversals or cancellations.	dimension
Grossrevenue	Grossrevenue	The total revenue generated before any deductions for costs or returns.	dimension
IO	IO	Refers to an Insertion Order, a formal agreement for advertising placements.	dimension
IO_ID	IO_ID	The unique identifier for an Insertion Order, a document that outlines the details of an advertising campaign.	dimension
ImportedCost	ImportedCost	The Cost of Actions imported from third-party tracking systems.	dimension
Importedclicks	Importedclicks	The total number of clicks tracked that were imported from third-party systems.	dimension
Importedimpressions	Importedimpressions	The total number of times an ad was displayed that were imported from third-party systems.	dimension
Impressions	Impressions	The total number of times an advertisement or content was displayed.	metric
InstallCost	InstallCost	The cost associated with each application installation.	dimension
Installs	Installs	The total number of application installations.	metric
Ipaddr	Ipaddr	The IP address of the user involved in an event.	dimension
LeadCPA	LeadCPA	Cost Per Action for leads, representing the cost incurred for each generated lead.	dimension
LeadCR	LeadCR	Conversion Rate for leads, the percentage of users who become leads.	dimension
LeadCost	LeadCost	The total cost associated with generating leads.	dimension
LeadRR	LeadRR	The return rate associated with leads, indicating the percentage of leads that convert or result in a desired outcome.	dimension
Leads	Leads	The total number of generated leads.	metric
MPId	MPId	Media Partner ID, a unique identifier for a media partner.	metric
Manufacturer	Manufacturer	The manufacturer of a product listed in a product catalog.	dimension
Margin	Margin	The financial margin, calculated as Revenue minus Goods Cost.	dimension
Media	Media	Refers to the type of media or content used in a campaign, such as social media posts or advertisements.	dimension
MediaPartner	MediaPartner	The name of the media partner.	dimension
Media_Partner	Media_Partner	The name of the media partner or affiliate responsible for driving traffic or conversions.	dimension
Mediatype	Mediatype	The type of partner, if identified, indicating their primary method of promotion or content creation.	dimension
MobileInstallRevenue	MobileInstallRevenue	The revenue generated from mobile application installations.	dimension
Month	Month	The month in which a particular event or data point occurred.	dimension
Mp	Mp	Identifier or abbreviation for a Media Partner, a key entity in the impact.com platform.	dimension
Mps	Mps	Refers to Media Partners, which are publishers, influencers, or other entities promoting advertiser offers.	dimension
Network	Network	The advertising or partnership network involved.	metric
Notes	Notes	A free-form text field for additional information or comments.	dimension
OID	OID	A unique identifier for an order, used in reports such as the ‘OrderId Lookup Report’.	dimension
OS	OS	The operating system of the device used by a customer (e.g., iOS, Android, Windows).	dimension
Opens	Opens	The number of times an application or email has been opened.	dimension
Orders	Orders	The number of orders placed by customers, often tracked for conversion and revenue attribution.	metric
OriginalRevenue	OriginalRevenue	The revenue amount before any adjustments or currency conversions.	dimension
Original_Currency	Original_Currency	The currency in which the original transaction or payout amount was recorded.	dimension
Original_Payout	Original_Payout	The initial amount that was designated for payment to a partner before any modifications or reversals.	dimension
OtherCost	OtherCost	Any additional costs associated with an action, conversion, or transaction that are not categorized as the primary action cost.	metric
OtherMobileActions	OtherMobileActions	A count or record of mobile-specific actions, other than primary conversion events, tracked by the platform.	dimension
OtherMobileCost	OtherMobileCost	Additional costs associated with mobile-specific activities, such as performance bonuses, make-good payments, and placement fees on mobile platforms.	dimension
OtherMobileRevenue	OtherMobileRevenue	Revenue generated from mobile activities not categorized elsewhere.	dimension
Partner	Partner	The name or identifier of the partner (e.g., affiliate, influencer).	dimension
PastDuePayout	PastDuePayout	The amount of payout that is overdue to a media partner or affiliate.	dimension
Payout	Payout	The amount paid out to a partner for a conversion or action.	metric
PerfAOV	PerfAOV	The Average Order Value (AOV) for performance-based marketing activities, indicating the average monetary value of orders generated.	dimension
PerfCPA	PerfCPA	Performance Cost Per Action, representing the cost incurred for each completed action (e.g., sale, lead, click) attributable to a partnership.	dimension
PerfROAS	PerfROAS	Performance Return On Ad Spend, indicating the revenue generated for every dollar spent on advertising or partnership activities.	metric
PerfRevenue	PerfRevenue	The total revenue generated as a result of performance-based marketing or partnership efforts.	metric
Perfactions	Perfactions	The total number of performance-based actions.	metric
Perfcr	Perfcr	Performance Conversion Rate, the percentage of users who complete a desired performance-based action.	dimension
Perfroi	Perfroi	Performance Return On Investment, a metric to evaluate the efficiency of performance-based marketing investments.	dimension
Platform	Platform	The platform on which an event occurred (e.g., web, mobile, desktop).	dimension
Postcode	Postcode	The postal code of a location.	dimension
Product	Product	The name or identifier of a product involved in a transaction.	dimension
ProductCategory	ProductCategory	The category of a product.	dimension
PromoCode	PromoCode	A promotional code used during a transaction.	dimension
Promo_Code	Promo_Code	A unique code offered to customers to receive a discount or special offer on an order.	dimension
Propertyid	Propertyid	A unique identifier for a media property.	dimension
Quantity	Quantity	The number of units of a product or item.	metric
ROAS	ROAS	Return On Ad Spend, indicating the revenue generated for every dollar spent on advertising.	dimension
ROI	ROI	Return On Investment, a metric to evaluate the efficiency of an investment.	dimension
RR	RR	A general return rate or response rate metric.	dimension
Rate	Rate	The commission rate or payout rate applied to an action or conversion.	dimension
RawImpressions	RawImpressions	The total number of times an ad or content was displayed, without filtering.	dimension
Rawclicks	Rawclicks	The total number of clicks on an ad or link, without filtering for fraud or duplicates.	dimension
Rebate	Rebate	A partial refund or discount offered.	dimension
RefUrl	RefUrl	The referring URL that directed the user.	dimension
Referral_Date	Referral_Date	The date when a referral event occurred.	dimension
Referral_Traffic_Source	Referral_Traffic_Source	The origin of the traffic that led to a referral, such as a specific website, social media platform, or advertising campaign.	dimension
Referral_Traffic_Type	Referral_Traffic_Type	The category or method by which referral traffic was generated, e.g., organic, paid, direct, social, or email.	dimension
Referral_Type	Referral_Type	The classification of the referral, e.g., affiliate, influencer, business development.	dimension
Referring_URL	Referring_URL	The URL of the page that directed the user to the advertiser’s site.	dimension
Region	Region	The geographical region or state associated with an event or user.	dimension
Revenue	Revenue	The total revenue generated from partnership activities.	metric
ReversedActionCost	ReversedActionCost	The cost associated with actions that have been reversed.	dimension
ReversedActions	ReversedActions	The number of actions that have been reversed or cancelled.	dimension
ReversedLeadCost	ReversedLeadCost	The cost associated with leads that have been reversed.	dimension
ReversedLeads	ReversedLeads	The number of leads that have been reversed or deemed invalid.	dimension
ReversedRevenue	ReversedRevenue	The revenue amount that has been reversed or cancelled.	dimension
ReversedSaleCost	ReversedSaleCost	The cost associated with sales that have been reversed.	dimension
ReversedSales	ReversedSales	The number of sales that have been reversed or cancelled.	dimension
SKU	SKU	Stock Keeping Unit, a unique identifier for a product.	dimension
SaleCPA	SaleCPA	Cost Per Action for sales, representing the cost incurred for each completed sale.	dimension
SaleCR	SaleCR	Conversion Rate for sales, the percentage of users who make a purchase.	dimension
SaleCost	SaleCost	The total cost associated with generating sales.	dimension
SaleRR	SaleRR	The return rate specifically for sales actions.	dimension
SaleRevenue	SaleRevenue	The total revenue generated from sales.	dimension
Sale_Amount	Sale_Amount	The total monetary value of a sale or transaction.	metric
Sales	Sales	The total number of completed sales.	metric
Sends	Sends		dimension
SharedId	SharedId	A unique identifier shared across different entities, often used in reports like ‘Performance by Partner Shared Id Report’.	dimension
Shared_Id	Shared_Id	A unique identifier shared across different entities, often used in reports like ‘Performance by Partner Shared Id Report’.	dimension
State	State	The state or province associated with an event or user.	dimension
Status	Status	The current status of an action, campaign, or entity (e.g., pending, approved, reversed).	dimension
StatusDetail	StatusDetail	Detailed information regarding the status of an entity, such as a campaign, offer, or partner.	dimension
Status_Detail	Status_Detail	Detailed information regarding the status of an entity, such as a campaign, offer, or partner.	dimension
SubId1	SubId1	The first sub-identifier used for granular tracking of marketing activities or conversions, common in affiliate marketing.	dimension
SubId2	SubId2	The second sub-identifier used for granular tracking of marketing activities or conversions.	dimension
SubId3	SubId3	The third sub-identifier used for granular tracking of marketing activities or conversions.	dimension
Subcategory	Subcategory	A more specific classification within a broader category for products, services, or campaigns.	dimension
Tax	Tax	The amount of tax applied to a transaction.	metric
Time	Time	A timestamp or duration related to an event or activity.	dimension
TimesImpressionsViewed	TimesImpressionsViewed	The number of times an impression was viewed, a metric related to ad performance.	dimension
TotalBusinessCost	TotalBusinessCost	The total Cost of Goods plus Total Cost.	dimension
TotalClicks	TotalClicks	The total number of clicks recorded.	dimension
TotalCost	TotalCost	The overall aggregated cost.	metric
TotalPendingPayout	TotalPendingPayout	The sum of all payouts that have been approved but not yet cleared or paid to partners.	metric
Txn_Id	Txn_Id	A unique identifier for a transaction.	dimension
Txn_Type	Txn_Type	The classification of a transaction (e.g., sale, return, adjustment).	dimension
Type	Type	A categorization of an entity or activity.	dimension
User_Agent	User_Agent	The string sent by a user’s browser or application, containing information about the operating system and browser.	dimension
VAT	VAT	Value Added Tax, a consumption tax applied to goods and services.	metric
Version	Version	The version identifier of an API, report, or other system component. The implementation specifies IrVersion=11.	dimension
ViewableImpressions	ViewableImpressions	The number of ad impressions that were actually visible to users.	metric
action_batch_date	action_batch_date	The date when a batch of actions was processed or recorded.	dimension
actual_clearing_date	actual_clearing_date	The actual date when a payment or transaction was cleared.	dimension
ad_campaign	ad_campaign	The name or identifier of the advertising campaign.	dimension
ad_campaign_group	ad_campaign_group	The group to which an advertisement campaign belongs.	dimension
ad_end_date	ad_end_date	The date when an advertisement campaign concluded.	dimension
ad_group	ad_group	The name or identifier of the ad group within an advertising campaign.	dimension
ad_id	ad_id	A unique identifier for an advertisement.	dimension
ad_name	ad_name	The descriptive name of the advertisement.	dimension
ad_start_date	ad_start_date	The date when an advertisement campaign began.	dimension
ad_type	ad_type	The type or format of the advertisement (e.g., banner, text, video).	dimension
adv_business_region	adv_business_region	The geographical business region of the advertiser.	dimension
adv_cust_city	adv_cust_city	The city of the advertiser’s customer.	dimension
adv_cust_country	adv_cust_country	The country of the advertiser’s customer.	dimension
adv_cust_region	adv_cust_region	The geographical region of the advertiser’s customer.	dimension
adv_cust_status	adv_cust_status	The current status of the advertiser’s customer.	dimension
adv_line_of_business	adv_line_of_business	The specific line of business for the advertiser.	dimension
batch_id	batch_id	A unique identifier for a batch of records or actions.	dimension
bonus_cost	bonus_cost	The cost associated with bonuses or additional incentives paid out to partners, contributing to the overall program expense.	dimension
campaign_status	campaign_status	The current operational status of a marketing campaign (e.g., active, paused, ended).	dimension
click_cost	click_cost	The cost associated with a single click on an advertisement.	metric
click_date	click_date	The date when a click event occurred.	dimension
click_id	click_id	A unique identifier for a click event.	dimension
click_to_action	click_to_action	Data indicating that a user’s click directly led to a specific action or conversion event.	dimension
currency_exch_rate	currency_exch_rate	The exchange rate used to convert a transaction amount from one currency to another.	dimension
date_	date_	The generic date associated with a record or event.	dimension
date_display	date_display	A formatted date for display purposes.	dimension
date_joined	date_joined	The date when an entity joined, such as a partner or customer.	dimension
date_sort	date_sort	The date of a specific event or action, formatted for sorting and programmatic filtering. This field allows for chronological ordering of data within reports, such as by click date or action date, and supports date range filtering.	dimension
delivery_type	delivery_type	The method or type of delivery for a product or service.	dimension
device_type	device_type	The type of device used (e.g., mobile, desktop, tablet).	dimension
goods_cost	goods_cost	The total cost of products in the basket captured at conversion.	dimension
gross_action_cost	gross_action_cost	The total cost of Locked and Open-Ended Actions plus Reversed Action Cost.	metric
gross_revenue	gross_revenue	The total revenue generated before any expenses or deductions.	metric
group_id	group_id	A unique identifier for a partner group.	dimension
group_name	group_name	The name of a partner group.	dimension
invoice_date	invoice_date	The date when an invoice was issued.	dimension
join_date	join_date	The date when an entity, such as a partner or customer, joined the platform or program.	dimension
landing_page	landing_page	The URL of the page where a user lands after clicking on an advertisement or link.	dimension
landing_page_url	landing_page_url	The URL of the landing page where a user arrived.	dimension
location_id	location_id	A unique identifier for a geographical location.	dimension
location_name	location_name	The name of a geographical location associated with an action or partner, such as a country or state.	dimension
location_type	location_type	The classification or type of a geographical location, such as country or state.	dimension
locking_date	locking_date	The date when a conversion event or other data becomes finalized and can no longer be modified.	dimension
media_count	media_count	The total number of media assets or instances associated with a record.	metric
media_id	media_id	A unique identifier for a piece of media or creative.	dimension
media_partner_id	media_partner_id	A unique identifier for a media partner.	dimension
media_property_id	media_property_id	A unique identifier for a media property (e.g., a website, app, or publisher).	dimension
media_property_name_current	media_property_name_current	The current name of the media property.	dimension
media_property_name_historic	media_property_name_historic	The historical name of the media property where an event occurred.	dimension
media_property_type_current	media_property_type_current	The current type of the media property (e.g., website, blog, social media channel).	dimension
media_property_type_historic	media_property_type_historic	The historical type of the media property where an event occurred.	dimension
mp_id	mp_id	A unique identifier for a media partner.	dimension
original_currency_sale_amount	original_currency_sale_amount	The sale amount recorded in its original currency before any currency conversion.	dimension
original_sale_amount	original_sale_amount	The total sale amount before any discounts, taxes, or currency conversions.	metric
partner_group	partner_group	A categorization or grouping of partners within the impact.com platform for organizational and reporting purposes.	dimension
partner_id	partner_id	A unique identifier for a partner.	dimension
payment_type	payment_type	How the customer paid for their order.	dimension
property_name	property_name	The name of a media property.	dimension
property_type	property_type	The classification or type of a media property.	dimension
publisher_id	publisher_id	A unique identifier for a publisher.	dimension
publisher_name	publisher_name	The name of the publisher.	dimension
ref_ad_placement	ref_ad_placement	The specific location or context where an advertisement was displayed.	dimension
ref_ad_position	ref_ad_position	The positional ranking of an advertisement within its placement.	dimension
ref_ad_rank	ref_ad_rank	The ranking of an advertisement based on performance or other metrics.	dimension
ref_landingpage_url	ref_landingpage_url	The URL of the landing page that was linked to by the referring source.	dimension
ref_media_business_region	ref_media_business_region	The business region associated with media activities.	dimension
ref_media_line_of_business	ref_media_line_of_business	Reference to the line of business associated with a media entity.	dimension
ref_media_property	ref_media_property	The name or identifier of the referring media property.	dimension
ref_redirect_rule_id	ref_redirect_rule_id	An identifier for a specific redirect rule applied to tracking links, governing where users are directed.	dimension
ref_unique_id	ref_unique_id	A unique identifier for a referral event.	dimension
ref_url	ref_url	The referring URL.	dimension
scheduled_clearing_date	scheduled_clearing_date	The planned date when a payment or transaction is expected to be cleared.	dimension
site_category	site_category	The category of the website where an event occurred.	dimension
site_version	site_version		dimension
social_platform	social_platform	The social media platform from which a referral or action originated.	dimension
total_business_cost	total_business_cost	The total Cost of Goods plus Total Cost.	dimension
traffic_cat	traffic_cat	The category of web traffic (e.g., organic, paid, referral).	dimension