impact.com: Most-used fields

The table below gives information about most-used fields that you can import from impact.com. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AOV	AOV	Average Order Value, representing the average revenue per customer order.	dimension
Actions	Actions	The total number of tracked actions or conversions initiated by partners.	metric
ActionsCost	ActionsCost	The total cost associated with tracked actions or conversions.	metric
CPC	CPC	Cost Per Click, the average cost for each click received.	metric
CPCCost	CPCCost	The total cost incurred from clicks.	metric
CallCost	CallCost	The total cost associated with tracked calls.	dimension
CallRevenue	CallRevenue	The revenue generated from tracked calls.	dimension
Calls	Calls	The total number of tracked calls. Impact.com can track call events.	metric
Clicks	Clicks	The total number of clicks tracked.	metric
ClientCost	ClientCost	The cost incurred by the client (advertiser) for partnership activities.	metric
ConvertedCalls	ConvertedCalls	The number of calls that resulted in a conversion.	dimension
Cpa	Cpa	Cost Per Action/Acquisition, the average cost for each desired action or acquisition.	dimension
Cr	Cr	Conversion Rate, the percentage of clicks or interactions that result in a conversion.	dimension
Ctr	Ctr	Click-Through Rate, the percentage of impressions that result in a click.	dimension
Discount	Discount	The total discount amount applied to transactions.	dimension
DiscountRate	DiscountRate		dimension
DownloadCost	DownloadCost	The total cost associated with tracked downloads.	dimension
Downloads	Downloads	The total number of downloads tracked.	dimension
GoodsCost	GoodsCost		dimension
Impressions	Impressions	The total number of times an advertisement or content was displayed.	metric
InstallCost	InstallCost	The total cost associated with tracked installations (e.g., mobile app installs).	dimension
Installs	Installs	The total number of tracked installations (e.g., mobile app installs).	dimension
LeadCPA	LeadCPA	Cost Per Lead, the average cost for each generated lead.	dimension
LeadCR	LeadCR	Lead Conversion Rate, the percentage of interactions that result in a lead.	dimension
LeadCost	LeadCost	The total cost associated with generating leads.	dimension
LeadRR	LeadRR	Lead Reversal Rate, the percentage of leads that were reversed or invalidated.	dimension
Leads	Leads	The total number of generated leads.	dimension
Margin	Margin		dimension
MobileInstallRevenue	MobileInstallRevenue	Revenue generated from mobile application installations.	dimension
Oid	Oid	Order Identifier, a unique reference number assigned to a specific customer order or transaction.	dimension
OtherCost	OtherCost		dimension
OtherMobileActions	OtherMobileActions	Additional mobile-specific actions tracked beyond standard installs or conversions.	dimension
OtherMobileCost	OtherMobileCost	Costs associated with other mobile actions.	dimension
OtherMobileRevenue	OtherMobileRevenue	Revenue generated from other mobile actions.	dimension
Payout	Payout	The amount paid out to a partner for a conversion or action.	metric
Propertyid	Propertyid	A unique identifier for a media property.	dimension
Quantity	Quantity		metric
ROI	ROI	Return on Investment, a measure of profitability for partnership activities.	dimension
RR	RR	Reversal Rate, the percentage of tracked actions or conversions that were reversed.	dimension
Rate	Rate		dimension
RawImpressions	RawImpressions	The total number of impressions before any filtering or viewability adjustments.	dimension
Referral_Traffic_Source	Referral_Traffic_Source	The origin or domain from which traffic was referred to a campaign or offer.	dimension
Referral_Traffic_Type	Referral_Traffic_Type	The category or method of traffic generation that led to a referral, such as organic, paid, or social.	dimension
Revenue	Revenue	The total revenue generated from partnership activities.	metric
ReversedActionCost	ReversedActionCost	The cost associated with actions that were reversed or invalidated.	dimension
ReversedLeadCost	ReversedLeadCost	The cost associated with leads that were reversed or invalidated.	dimension
ReversedLeads	ReversedLeads	The number of leads that were reversed or invalidated.	dimension
ReversedRevenue	ReversedRevenue	The revenue from transactions that were reversed or invalidated.	dimension
ReversedSaleCost	ReversedSaleCost	The cost associated with sales that were reversed or invalidated.	dimension
ReversedSales	ReversedSales	The number of sales that were reversed or invalidated.	dimension
Roas	Roas	Return on Ad Spend, a metric indicating the effectiveness of advertising campaigns.	dimension
SaleCPA	SaleCPA	Cost Per Sale, the average cost for each completed sale.	dimension
SaleCR	SaleCR	Sale Conversion Rate, the percentage of interactions that result in a sale.	dimension
SaleCost	SaleCost	The total cost associated with completed sales.	dimension
SaleRR	SaleRR	Sale Reversal Rate, the percentage of sales that were reversed or invalidated.	dimension
SaleRevenue	SaleRevenue	The revenue generated from completed sales.	dimension
Sales	Sales	The total number of completed sales.	metric
Status	Status	The current status of an action, campaign, or entity (e.g., pending, approved, reversed).	dimension
Subid1	Subid1	Sub-identifier 1, a custom tracking parameter used by partners to pass additional granular information about the traffic or conversion source.	dimension
Subid2	Subid2	Sub-identifier 2, a custom tracking parameter used by partners to pass additional granular information about the traffic or conversion source.	dimension
Subid3	Subid3	Sub-identifier 3, a custom tracking parameter used by partners to pass additional granular information about the traffic or conversion source.	dimension
TotalBusinessCost	TotalBusinessCost	The aggregated cost across all business operations related to partnerships.	dimension
TotalClicks	TotalClicks	The aggregate sum of all clicks.	dimension
TotalCost	TotalCost	The overall aggregated cost.	metric
Vat	Vat		metric
ViewableImpressions	ViewableImpressions	Impressions that meet industry standards for being seen by users.	metric
action_batch_date	action_batch_date	The date when a batch of actions was processed or recorded.	dimension
action_date	action_date	The date and time when a specific action, such as a conversion or event, occurred.	dimension
action_id	action_id	A unique identifier for a specific action or event recorded within the partnership automation platform.	dimension
action_tracker	action_tracker	A mechanism used to link an action or conversion to a specific account and campaign.	dimension
ad_id	ad_id	A unique identifier for an advertisement.	dimension
at_id	at_id	The unique identifier for an action tracker.	dimension
batch_id	batch_id	A unique identifier for a batch of records or actions.	dimension
bonus_cost	bonus_cost	The cost associated with bonuses or additional incentives paid out to partners, contributing to the overall program expense.	dimension
campaign_status	campaign_status	The current state of a campaign, such as ‘All’, ‘Active’, or ‘Completed’.	dimension
click_cost	click_cost	The cost associated with a single click.	metric
click_id	click_id	The unique identifier for a specific click event.	dimension
client_cost	client_cost	The cost incurred by the client (advertiser) for a specific marketing activity or campaign.	dimension
gross_action_cost	gross_action_cost	The total cost of actions before any deductions or adjustments.	dimension
gross_revenue	gross_revenue	The total revenue before any deductions or adjustments.	dimension
invoice_date	invoice_date	The date on which an invoice was generated or issued.	dimension
media_id	media_id	A unique identifier for a piece of media or creative.	dimension
payment_type	payment_type	How the customer paid for their order.	dimension
promo_code	promo_code	A specific code used to apply discounts or promotions to an order, often tracked for partner attribution.	dimension
property_name	property_name	The name of a media property.	dimension
property_type	property_type	The classification or type of a media property.	dimension
sale_amount	sale_amount	The total monetary value of a sale or transaction, used for calculating partner commissions and overall revenue.	metric
shared_id	shared_id	A common identifier used across different systems or partners to link related data points or user activities.	dimension
social_platform	social_platform	The social media platform (e.g., Facebook, Instagram) where a post or content was published, driving traffic or actions.	dimension
status_detail	status_detail	Additional details regarding the status of a record or action.	dimension