impact.com: Most-used fields

The table below gives information about most-used fields that you can import from impact.com. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
AOV	AOV	dimension
ATId	ATId	metric
AT_Id	AT_Id	dimension
ActionCost	ActionCost	metric
ActionDate	ActionDate	dimension
ActionTracker	ActionTracker	dimension
Action_Cost	Action_Cost	metric
Action_Date	Action_Date	dimension
Action_Id	Action_Id	dimension
Action_Tracker	Action_Tracker	dimension
Actionid	Actionid	dimension
Actions	Actions	metric
ActionsConfirmed	ActionsConfirmed	dimension
ActionsCost	ActionsCost	metric
ActionsOpen	ActionsOpen	dimension
Actiontrackerid	Actiontrackerid	metric
Actiontrackername	Actiontrackername	dimension
Ad	Ad	dimension
AdCampaign	AdCampaign	dimension
AdPlacement	AdPlacement	dimension
AdType	AdType	dimension
Adid	Adid	metric
Advertiserid	Advertiserid	metric
Advertising Platform	Advertising Platform	dimension
Amount	Amount	metric
AttributedConversions	AttributedConversions	metric
AttributedRevenue	AttributedRevenue	metric
BatchDate	BatchDate	dimension
BatchId	BatchId	dimension
BatchType	BatchType	dimension
Bonus_Cost	Bonus_Cost	metric
CPA	CPA	dimension
CPC	CPC	metric
CPCCost	CPCCost	metric
CPC_Cost	CPC_Cost	metric
CR	CR	dimension
CTR	CTR	dimension
CallCost	CallCost	dimension
CallRevenue	CallRevenue	dimension
Call_CR	Call_CR	metric
Call_Cost	Call_Cost	dimension
Call_EPA	Call_EPA	dimension
Call_EPC	Call_EPC	metric
Call_RR	Call_RR	dimension
Call_Revenue	Call_Revenue	dimension
Call_Sale_Amount	Call_Sale_Amount	metric
Callerid	Callerid	dimension
Calls	Calls	metric
Campaign	Campaign	dimension
Campaignid	Campaignid	metric
Campaignname	Campaignname	dimension
CartCurrency	CartCurrency	dimension
CatalogCategory	CatalogCategory	dimension
CatalogSubcategory	CatalogSubcategory	dimension
Category	Category	dimension
CategoryList	CategoryList	dimension
Category_List	Category_List	dimension
Cell	Cell	metric
Changeinamount	Changeinamount	metric
Changeinpayout	Changeinpayout	metric
Channel	Channel	dimension
City	City	dimension
Cleareddate	Cleareddate	dimension
ClickCost	ClickCost	metric
Click_Date	Click_Date	dimension
Clicks	Clicks	metric
ClientCost	ClientCost	metric
Client_Cost	Client_Cost	metric
Company_URL	Company_URL	dimension
ConversionCity	ConversionCity	dimension
ConversionCountry	ConversionCountry	dimension
ConversionDate	ConversionDate	dimension
ConversionPosition	ConversionPosition	metric
ConversionRegion	ConversionRegion	dimension
Conversion_Country	Conversion_Country	dimension
ConvertedCalls	ConvertedCalls	dimension
Converted_Calls	Converted_Calls	dimension
Cost	Cost	metric
Country	Country	dimension
CpcPayable	CpcPayable	metric
Creationdate	Creationdate	dimension
Creative_URL	Creative_URL	dimension
CustomerId	CustomerId	metric
Customer_Id	Customer_Id	dimension
Customer_Status	Customer_Status	dimension
Customerarea	Customerarea	dimension
Customercity	Customercity	dimension
Customercountry	Customercountry	dimension
Customerpostcode	Customerpostcode	dimension
Customerregion	Customerregion	dimension
Customerstatus	Customerstatus	dimension
Date	Date	dimension
Date10	Date10	dimension
Date3	Date3	dimension
Date4	Date4	dimension
Date5	Date5	dimension
Date6	Date6	dimension
Date7	Date7	dimension
Date8	Date8	dimension
Date9	Date9	dimension
Description	Description	dimension
Device	Device	dimension
DeviceType	DeviceType	dimension
Discount	Discount	dimension
DiscountRate	DiscountRate	dimension
Discount_Rate	Discount_Rate	dimension
DownloadCost	DownloadCost	dimension
Download_Cost	Download_Cost	dimension
Downloads	Downloads	dimension
EPA	EPA	dimension
EPC	EPC	metric
Earnings	Earnings	metric
Email	Email	dimension
EventCity	EventCity	dimension
EventCountry	EventCountry	dimension
EventDate	EventDate	dimension
EventId	EventId	dimension
EventRegion	EventRegion	dimension
EventType	EventType	dimension
FileSubmissionId	FileSubmissionId	dimension
GeoLocation	GeoLocation	dimension
Geo_Location	Geo_Location	dimension
GoodsCost	GoodsCost	dimension
Goods_Cost	Goods_Cost	dimension
Grossactioncost	Grossactioncost	dimension
Grossactions	Grossactions	dimension
Grossrevenue	Grossrevenue	dimension
IO	IO	dimension
IO_ID	IO_ID	dimension
Id	Id	dimension
ImportedClicks	ImportedClicks	dimension
ImportedCost	ImportedCost	dimension
ImportedImpressions	ImportedImpressions	dimension
Impressions	Impressions	metric
Imps	Imps	metric
InstallCost	InstallCost	dimension
Installs	Installs	dimension
Intendedpayout	Intendedpayout	metric
Ipaddr	Ipaddr	dimension
Ipaddress	Ipaddress	dimension
Items	Items	dimension
Keyword	Keyword	dimension
Labels	Labels	dimension
LandingPageUrl	LandingPageUrl	dimension
Language	Language	dimension
LeadCPA	LeadCPA	dimension
LeadCR	LeadCR	dimension
LeadCost	LeadCost	dimension
LeadRR	LeadRR	dimension
Lead_CPA	Lead_CPA	dimension
Lead_CR	Lead_CR	dimension
Lead_Cost	Lead_Cost	dimension
Lead_EPA	Lead_EPA	dimension
Lead_EPC	Lead_EPC	metric
Lead_RR	Lead_RR	metric
Lead_Sale_Amount	Lead_Sale_Amount	metric
Leads	Leads	dimension
Lockedstatus	Lockedstatus	dimension
Lockingdate	Lockingdate	dimension
MPId	MPId	metric
Manufacturer	Manufacturer	dimension
Margin	Margin	dimension
MatchType	MatchType	dimension
MediaPartner	MediaPartner	dimension
Mediapartnerid	Mediapartnerid	metric
Mediatype	Mediatype	dimension
MobileInstallRevenue	MobileInstallRevenue	dimension
Mobile_Install_CR	Mobile_Install_CR	metric
Mobile_Install_Cost	Mobile_Install_Cost	dimension
Mobile_Install_EPA	Mobile_Install_EPA	dimension
Mobile_Install_EPC	Mobile_Install_EPC	metric
Mobile_Install_RR	Mobile_Install_RR	dimension
Mobile_Install_Revenue	Mobile_Install_Revenue	dimension
Mobile_Installs	Mobile_Installs	dimension
Mobile_Installs_Sale_Amount	Mobile_Installs_Sale_Amount	metric
ModificationReason	ModificationReason	dimension
Modificationdate	Modificationdate	dimension
Month	Month	dimension
Mp	Mp	dimension
Mps	Mps	dimension
Network	Network	metric
Notes	Notes	dimension
OID	OID	dimension
OS	OS	dimension
Opens	Opens	dimension
Orders	Orders	metric
OriginalCurrency	OriginalCurrency	dimension
OriginalRevenue	OriginalRevenue	dimension
Original_Currency	Original_Currency	dimension
OtherCost	OtherCost	metric
OtherMobileActions	OtherMobileActions	dimension
OtherMobileCost	OtherMobileCost	dimension
OtherMobileRevenue	OtherMobileRevenue	dimension
Other_Actions	Other_Actions	dimension
Other_Cost	Other_Cost	metric
Other_Mobile_Actions	Other_Mobile_Actions	dimension
Other_Mobile_CR	Other_Mobile_CR	metric
Other_Mobile_Cost	Other_Mobile_Cost	dimension
Other_Mobile_EPA	Other_Mobile_EPA	metric
Other_Mobile_EPC	Other_Mobile_EPC	metric
Other_Mobile_RR	Other_Mobile_RR	metric
Other_Mobile_Revenue	Other_Mobile_Revenue	dimension
Other_Mobile_Sale_Amount	Other_Mobile_Sale_Amount	metric
Partner	Partner	dimension
Partner_Id	Partner_Id	dimension
Payout	Payout	metric
PerfActions	PerfActions	metric
PerfCR	PerfCR	dimension
PerfROI	PerfROI	dimension
Platform	Platform	dimension
Position	Position	metric
PositionType	PositionType	dimension
PostalCode	PostalCode	dimension
Postcode	Postcode	dimension
Product	Product	dimension
ProductCategory	ProductCategory	dimension
Product_CartAmount	Product_CartAmount	metric
PromoCode	PromoCode	dimension
Promo_Code	Promo_Code	dimension
Promotional_Method	Promotional_Method	dimension
Propertyid	Propertyid	dimension
Quantity	Quantity	dimension
ROAS	ROAS	dimension
ROI	ROI	dimension
RR	RR	dimension
RawClicks	RawClicks	dimension
RawImpressions	RawImpressions	dimension
Raw_Clicks	Raw_Clicks	dimension
Raw_Impressions	Raw_Impressions	dimension
Rebate	Rebate	dimension
Records	Records	metric
RefUrl	RefUrl	dimension
Referral_Date	Referral_Date	dimension
Referral_Type	Referral_Type	dimension
ReferringDate	ReferringDate	dimension
ReferringURL	ReferringURL	dimension
Referring_URL	Referring_URL	dimension
Referringdomain	Referringdomain	dimension
Referringtype	Referringtype	dimension
Region	Region	dimension
Revenue	Revenue	metric
ReversedActionCost	ReversedActionCost	dimension
ReversedActions	ReversedActions	dimension
ReversedLeadCost	ReversedLeadCost	dimension
ReversedLeads	ReversedLeads	dimension
ReversedRevenue	ReversedRevenue	dimension
ReversedSaleCost	ReversedSaleCost	dimension
ReversedSales	ReversedSales	dimension
Reversed_Call_Earnings	Reversed_Call_Earnings	metric
Reversed_Call_Sale_Amount	Reversed_Call_Sale_Amount	metric
Reversed_Calls	Reversed_Calls	metric
Reversed_Lead_Payout	Reversed_Lead_Payout	dimension
Reversed_Lead_Sale_Amount	Reversed_Lead_Sale_Amount	metric
Reversed_Leads	Reversed_Leads	dimension
Reversed_Mobile_Install_Earnings	Reversed_Mobile_Install_Earnings	metric
Reversed_Mobile_Install_Sale_Amount	Reversed_Mobile_Install_Sale_Amount	metric
Reversed_Mobile_Installs	Reversed_Mobile_Installs	metric
Reversed_Other_Mobile_Actions	Reversed_Other_Mobile_Actions	metric
Reversed_Other_Mobile_Earnings	Reversed_Other_Mobile_Earnings	metric
Reversed_Other_Mobile_Sale_Amount	Reversed_Other_Mobile_Sale_Amount	metric
Reversed_Revenue	Reversed_Revenue	dimension
Reversed_Sale_Payout	Reversed_Sale_Payout	dimension
Reversed_Sales	Reversed_Sales	dimension
SKU	SKU	dimension
SKUs	SKUs	dimension
SaleAmount	SaleAmount	metric
SaleCPA	SaleCPA	dimension
SaleCR	SaleCR	dimension
SaleCost	SaleCost	dimension
SaleRR	SaleRR	dimension
SaleRevenue	SaleRevenue	dimension
Sale_CPA	Sale_CPA	dimension
Sale_CR	Sale_CR	dimension
Sale_Cost	Sale_Cost	dimension
Sale_EPA	Sale_EPA	dimension
Sale_EPC	Sale_EPC	metric
Sale_RR	Sale_RR	metric
Sale_Revenue	Sale_Revenue	dimension
Sales	Sales	dimension
Sales_Sales_Amount	Sales_Sales_Amount	metric
SharedId	SharedId	dimension
Shared_Id	Shared_Id	dimension
State	State	dimension
Status	Status	dimension
StatusDetail	StatusDetail	dimension
SubId1	SubId1	dimension
SubId2	SubId2	dimension
SubId3	SubId3	dimension
Sub_Channel	Sub_Channel	dimension
Subcategory	Subcategory	dimension
SubmitDate	SubmitDate	dimension
Tax	Tax	dimension
TemplateTermName	TemplateTermName	dimension
Time	Time	dimension
TimesImpressionsViewed	TimesImpressionsViewed	dimension
TotalBusinessCost	TotalBusinessCost	dimension
TotalClicks	TotalClicks	dimension
TotalCost	TotalCost	metric
Total_Business_Cost	Total_Business_Cost	dimension
Total_Cost	Total_Cost	metric
Txn_Type	Txn_Type	dimension
Type	Type	dimension
Url	Url	dimension
User_Agent	User_Agent	dimension
VAT	VAT	metric
Version	Version	dimension
ViewableImpressions	ViewableImpressions	metric
Year	Year	metric
account_id	account_id	dimension
account_name	account_name	dimension
action_batch_date	action_batch_date	dimension
activation_date	activation_date	dimension
actual_clearing_date	actual_clearing_date	dimension
ad_campaign	ad_campaign	dimension
ad_campaign_group	ad_campaign_group	dimension
ad_description	ad_description	dimension
ad_end_date	ad_end_date	dimension
ad_group	ad_group	dimension
ad_id	ad_id	dimension
ad_name	ad_name	dimension
ad_start_date	ad_start_date	dimension
ad_target_publisher	ad_target_publisher	dimension
ad_target_publisher_group	ad_target_publisher_group	dimension
ad_target_publisher_group_ids	ad_target_publisher_group_ids	dimension
ad_target_publisher_ids	ad_target_publisher_ids	dimension
ad_type	ad_type	dimension
adgroup_id	adgroup_id	dimension
adv_cust_status	adv_cust_status	dimension
allow_deeplinking	allow_deeplinking	dimension
banner_size	banner_size	dimension
batch_id	batch_id	dimension
business_model	business_model	dimension
campaign_id	campaign_id	dimension
campaign_name	campaign_name	dimension
catalog_category	catalog_category	dimension
catalog_subcategory	catalog_subcategory	dimension
click_cost	click_cost	metric
click_id	click_id	dimension
client_os_name	client_os_name	dimension
company_phone	company_phone	metric
contact_name	contact_name	dimension
country_name	country_name	dimension
create_date	create_date	dimension
currency_exch_rate	currency_exch_rate	dimension
date_	date_	dimension
date_display	date_display	dimension
date_expired	date_expired	dimension
date_joined	date_joined	dimension
date_sort	date_sort	dimension
deal_category	deal_category	dimension
deal_description	deal_description	dimension
deal_discount_amount	deal_discount_amount	metric
deal_discount_end_percent	deal_discount_end_percent	metric
deal_discount_maximum_percent	deal_discount_maximum_percent	metric
deal_discount_percent	deal_discount_percent	metric
deal_discount_start_percent	deal_discount_start_percent	metric
deal_discount_type	deal_discount_type	dimension
deal_end_date	deal_end_date	dimension
deal_gift	deal_gift	dimension
deal_maximum_savings_amount	deal_maximum_savings_amount	dimension
deal_minimum_purchase_amount	deal_minimum_purchase_amount	metric
deal_name	deal_name	dimension
deal_product	deal_product	dimension
deal_promocode	deal_promocode	dimension
deal_rebate	deal_rebate	dimension
deal_scope	deal_scope	dimension
deal_start_date	deal_start_date	dimension
deal_target_publisher	deal_target_publisher	dimension
deal_target_publisher_group	deal_target_publisher_group	dimension
deal_target_publisher_group_ids	deal_target_publisher_group_ids	dimension
deal_target_publisher_ids	deal_target_publisher_ids	dimension
deal_type	deal_type	dimension
delivery_type	delivery_type	dimension
device_type	device_type	dimension
expiration_date	expiration_date	dimension
gross_action_cost	gross_action_cost	dimension
gross_revenue	gross_revenue	dimension
group_name	group_name	dimension
insertion_order	insertion_order	dimension
is_test	is_test	metric
item_brand	item_brand	dimension
join_date	join_date	dimension
landing_page	landing_page	dimension
landing_page_url	landing_page_url	dimension
location_id	location_id	dimension
location_type	location_type	dimension
locking_date	locking_date	dimension
media_id	media_id	dimension
media_partner	media_partner	dimension
media_partner_id	media_partner_id	dimension
media_property_id	media_property_id	dimension
media_property_name_current	media_property_name_current	dimension
media_property_name_historic	media_property_name_historic	dimension
media_property_type_current	media_property_type_current	dimension
media_property_type_historic	media_property_type_historic	dimension
mobile_app_landingpages	mobile_app_landingpages	dimension
mp_id	mp_id	dimension
mp_name	mp_name	dimension
original_currency_sale_amount	original_currency_sale_amount	dimension
original_payout	original_payout	dimension
original_sale_amount	original_sale_amount	dimension
partner_group	partner_group	dimension
partner_group_id	partner_group_id	dimension
partner_group_name	partner_group_name	dimension
payment_type	payment_type	dimension
posting_date	posting_date	dimension
product_category	product_category	dimension
promotional_area	promotional_area	dimension
property_name	property_name	dimension
property_type	property_type	dimension
publisher_id	publisher_id	dimension
publisher_name	publisher_name	dimension
ref_ad_placement	ref_ad_placement	dimension
ref_ad_position	ref_ad_position	dimension
ref_ad_rank	ref_ad_rank	dimension
ref_landingpage_url	ref_landingpage_url	dimension
ref_media_business_region	ref_media_business_region	dimension
ref_media_line_of_business	ref_media_line_of_business	dimension
ref_media_property	ref_media_property	dimension
ref_redirect_rule_id	ref_redirect_rule_id	dimension
ref_type_display	ref_type_display	dimension
ref_unique_id	ref_unique_id	dimension
ref_url	ref_url	dimension
referral_traffic_source	referral_traffic_source	dimension
referral_traffic_type	referral_traffic_type	dimension
sale_amount	sale_amount	metric
scheduled_clearing_date	scheduled_clearing_date	dimension
site_category	site_category	dimension
start_date	start_date	dimension
status_detail	status_detail	dimension
sum_cost	sum_cost	metric
traffic_cat	traffic_cat	dimension
traffic_category	traffic_category	dimension
txn_id	txn_id	dimension