Index Exchange: Most-used fields

The table below gives information about most-used fields that you can import from Index Exchange. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_id	account_id	Unique identifier for the account associated with the reported programmatic performance data.	dimension
date	date	The specific calendar date for which the programmatic performance data is reported.	dimension
day	day	The specific day (e.g., day of the week, day of the month) used as a dimension for aggregating programmatic performance metrics.	dimension
impressions	impressions	The total number of times an ad was displayed and seen by users, representing a key performance metric.	metric
marketplace_index_fee	marketplace_index_fee	The fee charged by Index Exchange for transactions occurring within its programmatic marketplace.	metric
marketplace_index_fee_percent	marketplace_index_fee_percent	The percentage of the transaction value that represents the fee charged by Index Exchange in its programmatic marketplace.	metric
marketplace_owner_fee	marketplace_owner_fee	The fee retained by the inventory owner (e.g., publisher) for ad transactions facilitated through the Index Exchange marketplace.	metric
media_spend	media_spend	The total amount of money spent on media placements or ad campaigns through the Index Exchange platform.	metric