InsurAds: Most-used fields

The table below gives information about most-used fields that you can import from InsurAds. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
application	application	The name of the application or property where advertising content is shown. Used as a dimension.	dimension
applicationId	applicationId	A unique identifier for the application or site (referred to as “Site”) where advertisements are displayed. Used as a dimension.	dimension
billable	billable	Represents whether an impression or click is considered billable for advertising campaigns. This is a metric.	metric
clicks	clicks	The total number of clicks recorded for an advertisement or campaign. This is a key metric for campaign performance.	metric
ctr	ctr	Click-Through Rate, calculated as the number of clicks divided by the number of impressions. This is a metric indicating ad effectiveness.	metric
date	date	The specific date for which the advertising performance data is reported. It serves as a dimension for data breakdown.	dimension
device	device	The type of device (e.g., mobile, desktop) on which an advertisement was displayed or interacted with. Used as a dimension to segment performance data.	dimension
fillRate	fillRate	The percentage of ad requests that were successfully filled with an advertisement. This is a metric indicating inventory utilization.	metric
impressions	impressions	The total number of times an advertisement was displayed to users. This is a metric for campaign reach.	metric
label	label	A descriptive name or label for the application or site where ads are displayed. Used as a dimension.	dimension
marketType	marketType	The type of market segment or geographical market targeted by the advertising campaign. Used as a dimension to segment performance data.	dimension
monetizationType	monetizationType	The specific strategy or model used to monetize ad inventory. Used as a dimension.	dimension
publisherEcpm	publisherEcpm	Effective Cost Per Mille (thousand impressions) for the publisher, indicating the revenue earned per thousand ad impressions. This is a key monetization metric.	metric
publisherRevenue	publisherRevenue	The revenue generated for the publisher from displaying advertisements. This is a key monetization metric.	metric
requests	requests	The total number of ad requests made by the application or site. This is a metric for ad inventory demand.	metric
size	size	The dimensions or size of the ad creative displayed. Used as a dimension.	dimension