Kakao Moment: Most-used fields#
The table below gives information about most-used fields that you can import from Kakao Moment. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_account_id Dimension
Unique identifier for the ad account.
campaign_id Dimension
Unique identifier for a campaign, which defines the advertising goal and sending method for ads. Multiple ad groups can be part of a single campaign.
click Metric
Total number of clicks on the ad. This metric is available in the BASIC metrics group.
conv_add_to_cart_1d Metric
Number of conversions where an item was added to a cart within a 1-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_add_to_cart_1d_rate Metric
Rate of conversions where an item was added to a cart within a 1-day lookback window.
conv_add_to_cart_7d Metric
Number of conversions where an item was added to a cart within a 7-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_add_to_cart_7d_rate Metric
Rate of conversions where an item was added to a cart within a 7-day lookback window.
conv_add_to_cart_q_1d Metric
Number of qualified conversions where an item was added to a cart within a 1-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_add_to_cart_q_1d_rate Metric
Rate of qualified conversions where an item was added to a cart within a 1-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_add_to_cart_q_7d Metric
Number of qualified conversions where an item was added to a cart within a 7-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_add_to_cart_q_7d_rate Metric
Rate of qualified conversions where an item was added to a cart within a 7-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_add_to_wishlist_1d Metric
Number of conversions where an item was added to a wishlist within a 1-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_add_to_wishlist_1d_rate Metric
Rate of conversions where an item was added to a wishlist within a 1-day lookback window.
conv_add_to_wishlist_7d Metric
Number of conversions where an item was added to a wishlist within a 7-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_add_to_wishlist_7d_rate Metric
Rate of conversions where an item was added to a wishlist within a 7-day lookback window.
conv_add_to_wishlist_q_1d Metric
Number of qualified conversions where an item was added to a wishlist within a 1-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_add_to_wishlist_q_1d_rate Metric
Rate of qualified conversions where an item was added to a wishlist within a 1-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_add_to_wishlist_q_7d Metric
Number of qualified conversions where an item was added to a wishlist within a 7-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_add_to_wishlist_q_7d_rate Metric
Rate of qualified conversions where an item was added to a wishlist within a 7-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_app_install_1d Metric
Number of conversions for app installs within a 1-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_app_install_1d_rate Metric
Rate of conversions for app installs within a 1-day lookback window.
conv_app_install_7d Metric
Number of conversions for app installs within a 7-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_app_install_7d_rate Metric
Rate of conversions for app installs within a 7-day lookback window.
conv_cmpt_reg_1d Metric
Number of conversions for completed registrations within a 1-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_cmpt_reg_1d_rate Metric
Rate of conversions for completed registrations within a 1-day lookback window.
conv_cmpt_reg_7d Metric
Number of conversions for completed registrations within a 7-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_cmpt_reg_7d_rate Metric
Rate of conversions for completed registrations within a 7-day lookback window.
conv_missioncomplete_1d Metric
Number of conversions for mission completions within a 1-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_missioncomplete_1d_rate Metric
Rate of conversions for mission completions within a 1-day lookback window.
conv_missioncomplete_7d Metric
Number of conversions for mission completions within a 7-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_missioncomplete_7d_rate Metric
Rate of conversions for mission completions within a 7-day lookback window.
conv_participation_1d Metric
Number of conversions for participation events within a 1-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_participation_1d_rate Metric
Rate of conversions for participation events within a 1-day lookback window.
conv_participation_7d Metric
Number of conversions for participation events within a 7-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_participation_7d_rate Metric
Rate of conversions for participation events within a 7-day lookback window.
conv_preparation_1d Metric
Number of conversions for preparation events within a 1-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_preparation_1d_rate Metric
Rate of conversions for preparation events within a 1-day lookback window.
conv_preparation_7d Metric
Number of conversions for preparation events within a 7-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_preparation_7d_rate Metric
Rate of conversions for preparation events within a 7-day lookback window.
conv_purchase_1d Metric
Number of conversions for purchases within a 1-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_purchase_1d_rate Metric
Rate of conversions for purchases within a 1-day lookback window.
conv_purchase_7d Metric
Number of conversions for purchases within a 7-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_purchase_7d_rate Metric
Rate of conversions for purchases within a 7-day lookback window.
conv_purchase_q_1d Metric
Number of qualified conversions for purchases within a 1-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_purchase_q_1d_rate Metric
Rate of qualified conversions for purchases within a 1-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_purchase_q_7d Metric
Number of qualified conversions for purchases within a 7-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_purchase_q_7d_rate Metric
Rate of qualified conversions for purchases within a 7-day lookback window. The 'q' likely indicates an attributed or qualified conversion.
conv_signup_1d Metric
Number of conversions for sign-ups within a 1-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_signup_1d_rate Metric
Rate of conversions for sign-ups within a 1-day lookback window.
conv_signup_7d Metric
Number of conversions for sign-ups within a 7-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_signup_7d_rate Metric
Rate of conversions for sign-ups within a 7-day lookback window.
conv_tutorial_1d Metric
Number of conversions for tutorial completions within a 1-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_tutorial_1d_rate Metric
Rate of conversions for tutorial completions within a 1-day lookback window.
conv_tutorial_7d Metric
Number of conversions for tutorial completions within a 7-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_tutorial_7d_rate Metric
Rate of conversions for tutorial completions within a 7-day lookback window.
conv_view_cart_1d Metric
Number of conversions for viewing a cart within a 1-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_view_cart_1d_rate Metric
Rate of conversions for viewing a cart within a 1-day lookback window.
conv_view_cart_7d Metric
Number of conversions for viewing a cart within a 7-day lookback window. This metric is likely derived from the PIXEL_SDK_CONVERSION metrics group.
conv_view_cart_7d_rate Metric
Rate of conversions for viewing a cart within a 7-day lookback window.
cost Metric
Total cost incurred for the ad. This metric is available in the BASIC metrics group.
cost_per_conv_add_to_cart_1d Metric
Cost incurred per add to cart conversion within a 1-day lookback window.
cost_per_conv_add_to_cart_7d Metric
Cost incurred per add to cart conversion within a 7-day lookback window.
cost_per_conv_add_to_wishlist_1d Metric
Cost incurred per add to wishlist conversion within a 1-day lookback window.
cost_per_conv_add_to_wishlist_7d Metric
Cost incurred per add to wishlist conversion within a 7-day lookback window.
cost_per_conv_app_install_1d Metric
Cost incurred per app install conversion within a 1-day lookback window.
cost_per_conv_app_install_7d Metric
Cost incurred per app install conversion within a 7-day lookback window.
cost_per_conv_cmpt_reg_1d Metric
Cost incurred per completed registration conversion within a 1-day lookback window.
cost_per_conv_cmpt_reg_7d Metric
Cost incurred per completed registration conversion within a 7-day lookback window.
cost_per_conv_missioncomplete_1d Metric
Cost incurred per mission complete conversion within a 1-day lookback window.
cost_per_conv_missioncomplete_7d Metric
Cost incurred per mission complete conversion within a 7-day lookback window.
cost_per_conv_participation_1d Metric
Cost incurred per participation conversion within a 1-day lookback window.
cost_per_conv_participation_7d Metric
Cost incurred per participation conversion within a 7-day lookback window.
cost_per_conv_preparation_1d Metric
Cost incurred per preparation conversion within a 1-day lookback window.
cost_per_conv_preparation_7d Metric
Cost incurred per preparation conversion within a 7-day lookback window.
cost_per_conv_purchase_1d Metric
Cost incurred per purchase conversion within a 1-day lookback window.
cost_per_conv_purchase_7d Metric
Cost incurred per purchase conversion within a 7-day lookback window.
cost_per_conv_signup_1d Metric
Cost incurred per sign-up conversion within a 1-day lookback window.
cost_per_conv_signup_7d Metric
Cost incurred per sign-up conversion within a 7-day lookback window.
cost_per_conv_tutorial_1d Metric
Cost incurred per tutorial completion conversion within a 1-day lookback window.
cost_per_conv_tutorial_7d Metric
Cost incurred per tutorial completion conversion within a 7-day lookback window.
cost_per_conv_view_cart_1d Metric
Cost incurred per view cart conversion within a 1-day lookback window.
cost_per_conv_view_cart_7d Metric
Cost incurred per view cart conversion within a 7-day lookback window.
cost_per_msg_click Metric
Cost incurred per message click. This metric relates to the MESSAGE_CLICK metrics group.
cost_per_msg_open Metric
Cost incurred per message open. This metric relates to the MESSAGE or MESSAGE_ADDITION metrics group.
cost_per_msg_send Metric
Cost incurred per message send. This metric relates to the MESSAGE or MESSAGE_ADDITION metrics group.
ctr Metric
Click-Through Rate, calculated as clicks divided by impressions. This metric is available in the BASIC metrics group.
date Dimension
The date for which the report data is generated. Reports can be retrieved for a specified start and end date.
expandable_click_cta Metric
Number of clicks on the Call-to-Action within an expandable creative component.
expandable_imp Metric
Number of impressions for an expandable ad creative.
expandable_video_play_3s Metric
Number of plays for an expandable video creative that lasted at least 3 seconds.
expandable_video_play_auto Metric
Number of automatically started video plays for an expandable video creative.
imp Metric
Total number of impressions for the ad. This metric is available in the BASIC metrics group.
msg_click_rate Metric
Rate of clicks on messages. This metric relates to the MESSAGE_CLICK metrics group.
msg_open_rate Metric
Rate of message opens. This metric relates to the MESSAGE or MESSAGE_ADDITION metrics group.
video_play_100p Metric
Number of times a video creative was played to 100% completion. This metric relates to the VIDEO metrics group.
video_play_10s Metric
Number of times a video creative was played for at least 10 seconds. This metric relates to the VIDEO metrics group.
video_play_15s Metric
Number of times a video creative was played for at least 15 seconds. This metric relates to the VIDEO metrics group.
video_play_25p Metric
Number of times a video creative was played to 25% completion. This metric relates to the VIDEO metrics group.
video_play_30s Metric
Number of times a video creative was played for at least 30 seconds. This metric relates to the VIDEO metrics group.
video_play_50p Metric
Number of times a video creative was played to 50% completion. This metric relates to the VIDEO metrics group.
video_play_5s Metric
Number of times a video creative was played for at least 5 seconds. This metric relates to the VIDEO metrics group.
video_play_60s Metric
Number of times a video creative was played for at least 60 seconds. This metric relates to the VIDEO metrics group.
video_play_75p Metric
Number of times a video creative was played to 75% completion. This metric relates to the VIDEO metrics group.
video_play_auto Metric
Number of video plays that started automatically. This metric relates to the VIDEO metrics group.
video_play_touch Metric
Number of video plays initiated by a user's touch or click interaction. This metric relates to the VIDEO metrics group.
video_unmute Metric
Number of times a video was unmuted by a user. This metric relates to the VIDEO metrics group.
vtr Metric
Video Through-Rate, representing the percentage of video impressions that resulted in a video completion. This metric relates to the VIDEO metrics group.