Kakao Moment: Most-used fields

Kakao Moment: Most-used fields#

The table below gives information about most-used fields that you can import from Kakao Moment. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name

Adverity UI name

Description

Use in Adverity

AD_ACCOUNT

account_id

Unique identifier for the ad account.

dimension

AD_GROUP

ad_group_id

Unique identifier for the ad group.

dimension

CAMPAIGN

campaign_id

Unique identifier for the campaign.

dimension

CREATIVE

creative_id

Unique identifier for the creative.

dimension

account_config

account_config

Configuration settings or status of the ad account, such as active or inactive.

dimension

account_name

account_name

The name of the ad account.

dimension

ad_account_id

ad_account_id

Unique identifier for the ad account.

dimension

ad_group_name

ad_group_name

The name of the ad group.

dimension

campaign_config

campaign_config

Configuration settings or status of the campaign, such as active or inactive.

dimension

campaign_goal

campaign_goal

The objective or goal set for the campaign (e.g., Conversion, Visit, View, Reach).

dimension

campaign_name

campaign_name

The name of the campaign.

dimension

campaign_objective

campaign_objective

The specific objective defined for the campaign, such as maximizing conversions or visits.

dimension

campaign_status

campaign_status

The current operational status of the campaign (e.g., running, paused, ended).

dimension

campaign_statusDescription

campaign_statusDescription

A description providing more details about the campaign’s current status, particularly for system-initiated changes or stops.

dimension

campaign_systemConfig

campaign_systemConfig

System configuration details or settings applied to the campaign, which may influence its status or performance.

dimension

campaign_trackId

campaign_trackId

An identifier for a tracking configuration or pixel associated with the campaign for performance measurement.

dimension

campaign_type

campaign_type

The type of campaign, such as Display, Message, or Personalized message.

dimension

click

click

The total number of clicks on the ad.

metric

cost

cost

The total cost incurred for the ad campaign, ad group, or creative.

metric

creative_name

creative_name

The name of the creative.

dimension

ctr

ctr

The Click-Through Rate, calculated as clicks divided by impressions, indicating the effectiveness of the ad.

metric

date

date

The date for which the report data is generated, typically in YYYYMMDD format.

dimension

imp

imp

The total number of impressions, representing how many times the ad was displayed.

metric