Kakao Moment: Most-used fields

The table below gives information about most-used fields that you can import from Kakao Moment. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_id	account_id	Unique identifier for an ad account, which is the organizational unit for running advertisements on the Kakao Moment platform.	dimension
account_name	account_name	The name of the ad account.	dimension
ad_account_id	ad_account_id	Unique identifier for the ad account.	dimension
ad_group_id	ad_group_id	Unique identifier for an ad group, which contains detailed strategies such as targeting, delivery settings, bid amount, and period within a campaign.	dimension
ad_group_name	ad_group_name	The name of the ad group.	dimension
campaign_id	campaign_id	Unique identifier for a campaign, which defines the advertising goal and sending method for ads. Multiple ad groups can be part of a single campaign.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
click	click	The total number of clicks on the ad.	metric
cost	cost	The total cost incurred for the ad campaign, ad group, or creative.	metric
creative_id	creative_id	Unique identifier for a creative, which represents the ad content such as native, banner, video, or message types.	dimension
creative_name	creative_name	The name of the creative.	dimension
ctr	ctr	The Click-Through Rate, calculated as clicks divided by impressions, indicating the effectiveness of the ad.	metric
date	date	The specific date for which advertising performance data is collected, typically used for reporting purposes. Dates are typically in YYYYMMDD format.	dimension
imp	imp	The total number of impressions, representing how many times the ad was displayed.	metric