Kakao Moment: Most-used fields

The table below gives information about most-used fields that you can import from Kakao Moment. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_config	account_config	The operational status of the ad account, such as ‘ON’, ‘OFF’, or ‘DEL’ (deleted).	dimension
account_id	account_id	Unique identifier for an ad account, which is the organizational unit for running advertisements on the Kakao Moment platform.	dimension
account_name	account_name	The name of the ad account.	dimension
ad_group_adminStop	ad_group_adminStop	This field is deprecated and indicates whether the ad group’s administrator had suspended the ad group. It has been replaced by ‘systemConfig’.	dimension
ad_group_bidAmount	ad_group_bidAmount	The maximum bid amount set for an ad group, applicable for manual bidding strategies. This value cannot exceed 50% of the daily budget or 100,000 KRW.	dimension
ad_group_config	ad_group_config	The user-defined status of the ad group, such as ‘ON’, ‘OFF’, or ‘DEL’ (deleted).	dimension
ad_group_createdDate	ad_group_createdDate	The date and time when the ad group was created, in ‘yyyy-MM-dd’T’HH:mm:ss’ format.	dimension
ad_group_creativeOptimization	ad_group_creativeOptimization	This field was removed and previously indicated if creative optimization was enabled for the ad group.	dimension
ad_group_dailyBudgetAmount	ad_group_dailyBudgetAmount	The maximum amount allocated to be spent by the ad group each day, ranging from 10,000 to 500 million KRW.	dimension
ad_group_deviceTypes	ad_group_deviceTypes	The types of devices (e.g., ANDROID, IOS, PC) on which ads within this ad group are displayed.	dimension
ad_group_dynamicTarget	ad_group_dynamicTarget	This field was removed and previously indicated if dynamic targeting was enabled for the ad group.	dimension
ad_group_id	ad_group_id	Unique identifier for an ad group, which contains detailed strategies such as targeting, delivery settings, bid amount, and period within a campaign.	dimension
ad_group_lastModifiedDate	ad_group_lastModifiedDate	The date and time when the ad group was last modified, in ‘yyyy-MM-dd’T’HH:mm:ss’ format.	dimension
ad_group_name	ad_group_name	The name of the ad group.	dimension
ad_group_placements	ad_group_placements	The specific locations or platforms (e.g., KAKAO_SERVICE, KAKAO_TALK, DAUM, NETWORK) where ads in this ad group can be displayed.	dimension
ad_group_profileId	ad_group_profileId	For Message ad groups, this represents the Kakao Talk Channel’s profile ID associated with the ad group.	dimension
ad_group_smartMessage	ad_group_smartMessage	Indicates whether the Smart Message feature is used, which optimizes ad delivery by finding lookalike audiences based on real-time data.	dimension
ad_group_status	ad_group_status	The current operational status of the ad group, which can include states like ‘LIVE’ (operating), ‘OFF’ (user-paused), or ‘DELETED’.	dimension
ad_group_statusDescription	ad_group_statusDescription	A descriptive text for the current status of the ad group.	dimension
ad_group_systemConfig	ad_group_systemConfig	The system-controlled status of the ad group, indicating if it’s ‘ON’ (available to run ads), ‘ADMIN_STOP’ (suspended by administrator), or ‘EXTERNAL_SERVICE_STOP’ (linked service restricted).	dimension
ad_group_targeting	ad_group_targeting	Defines the audience targeting settings for the ad group, including demographics (age, gender, location), interests, and custom audiences.	dimension
campaign_config	campaign_config	The user-defined status of the campaign, such as ‘ON’, ‘OFF’, or ‘DEL’ (deleted).	dimension
campaign_dailyBudgetAmount	campaign_dailyBudgetAmount	The maximum amount allocated to be spent by the campaign each day. If not specified, there is no limitation on the budget.	dimension
campaign_goal	campaign_goal	The primary objective or goal of the campaign, such as ‘Visit’, ‘Conversion’, or ‘Reach’.	dimension
campaign_id	campaign_id	Unique identifier for a campaign, which defines the advertising goal and sending method for ads. Multiple ad groups can be part of a single campaign.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
campaign_objective	campaign_objective	The specific objective of the advertising goal, relevant for certain campaign types.	dimension
campaign_status	campaign_status	The current operational status of the campaign. This is an array of strings representing various states like ‘LIVE’.	dimension
campaign_statusDescription	campaign_statusDescription	A descriptive text for the current status of the campaign. This status is determined by the campaign’s configuration and whether the daily budget is exceeded.	dimension
campaign_systemConfig	campaign_systemConfig	The system-controlled status of the campaign, indicating if it’s ‘ON’ (available to run ads), ‘ADMIN_STOP’ (suspended by administrator), or ‘EXTERNAL_SERVICE_STOP’ (linked service restricted).	dimension
campaign_type	campaign_type	The type of campaign, such as ‘DISPLAY’, ‘VIDEO’, or ‘TALK_CHANNEL’.	dimension
creative_actionButton	creative_actionButton	The text displayed on the call-to-action button for creatives like Image Native or Video Native.	dimension
creative_ageVerification	creative_ageVerification	Indicates whether age verification messages are used for the creative.	dimension
creative_altText	creative_altText	Alternative text for image-based creatives, used for accessibility or when the image cannot be displayed.	dimension
creative_assetGroups	creative_assetGroups	Refers to slide items for certain creative types. Note: The assetGroups field was renamed to slides and will be unavailable after September 30, 2025.	dimension
creative_config	creative_config	Represents the operational status of the creative, indicating whether it is active (ON), inactive (OFF), or deleted (DEL).	dimension
creative_createdDate	creative_createdDate	The date and time when the creative was created, in ‘yyyy-MM-dd’T’HH:mm:ss’ format.	dimension
creative_creativeId	creative_creativeId	The unique identifier for the creative. This ID may change if the creative is modified and requires a new review.	dimension
creative_creativeStatus	creative_creativeStatus	The operational status of the creative, such as ‘OPERATING’, ‘UNAPPROVED’, ‘OFF’ (user-paused), or ‘DELETED’.	dimension
creative_description	creative_description	The promotional text or description for creatives like Image Native or Video Native.	dimension
creative_format	creative_format	The specific type or format of the creative, such as ‘IMAGE_BANNER’, ‘IMAGE_NATIVE’, ‘VIDEO_NATIVE’, or various message types.	dimension
creative_frequencyCap	creative_frequencyCap	The maximum number of times an ad creative can be shown to a single user within a specific period.	dimension
creative_frequencyCapType	creative_frequencyCapType	The automatic setting type for frequency capping (e.g., ‘DAY_IMP’).	dimension
creative_hasExpandable	creative_hasExpandable	Indicates whether the creative includes an expandable component.	dimension
creative_id	creative_id	Unique identifier for a creative, which represents the ad content such as native, banner, video, or message types.	dimension
creative_image	creative_image	Information about the main image used in image or video creatives, including URL, file name, width, height, and size.	dimension
creative_landingInfo	creative_landingInfo	Specifies data related to the landing page or destination of the creative, including the landing type.	dimension
creative_lastModifiedDate	creative_lastModifiedDate	The date and time when the creative was last modified, in ‘yyyy-MM-dd’T’HH:mm:ss’ format.	dimension
creative_messageElement	creative_messageElement	Detailed information specific to a Message creative, such as message content and elements.	dimension
creative_mobileLandingUrl	creative_mobileLandingUrl	The URL for the mobile landing page associated with the creative. This URL is used when the ad is displayed on mobile devices. Must be a valid URL with http:// or https:// scheme.	dimension
creative_name	creative_name	The name of the creative.	dimension
creative_opinion	creative_opinion	Opinion provided for ad verification, typically related to content review.	dimension
creative_opinionProof	creative_opinionProof	A list of materials submitted for ad verification, providing evidence for the creative’s content.	dimension
creative_pcLandingUrl	creative_pcLandingUrl	The URL for the PC landing page associated with the creative. This URL is used when the ad is displayed on desktop or PC devices.	dimension
creative_profileImage	creative_profileImage	The URL or details of the profile image uploaded for creatives like Image Native or Video Native.	dimension
creative_profileName	creative_profileName	The profile name displayed for creatives like Image Native or Video Native.	dimension
creative_rejectedReason	creative_rejectedReason	A list of reasons why the creative was rejected during the review process, including titles and content of rejection.	dimension
creative_reviewStatus	creative_reviewStatus	The current review status of the creative, such as ‘APPROVED’, ‘WAITING’, or ‘REJECTED’.	dimension
creative_rspvLandingUrl	creative_rspvLandingUrl	The responsive landing URL associated with the creative. This URL is designed to adapt to various screen sizes and devices. Must be a valid URL with http:// or https:// scheme.	dimension
creative_statusDescription	creative_statusDescription	A descriptive text for the current status of the creative.	dimension
creative_systemConfig	creative_systemConfig	The system-controlled status of the creative, indicating if it’s ‘ON’ (normal operation) or ‘ADMIN_STOP’ (admin suspended).	dimension
creative_thumbnailImage	creative_thumbnailImage	The uploaded custom thumbnail image for a video creative.	dimension
creative_title	creative_title	The title of the creative, applicable to types like Image Native or Video Native.	dimension
creative_video	creative_video	Information about the video asset used in video creatives, including its details and format.	dimension